Shows
The Pal‘s PodcastBuilding an Empire & Finding Clarity: Hyla Nayeri on 437, Entrepreneurship, & Her Ayahuasca Journey🎙️ New Episode Alert! Episode 298 with Hyla Nayeri
This week, we’re joined by the amazing Hyla Nayeri, co-founder of the global lifestyle brand 437! 👙✨
From a university dorm room to building a multimillion-dollar empire, Hyla shares the inspiring story behind 437, the brand she co-founded with her best friend Adrien Bettio. We dive into how a post-grad trip to Europe sparked the idea for a swimwear line that flatters every body and celebrates individuality.
Hyla opens up about the challenges of starting a business, her journey as a Forbes 30 Under 30 entrepreneur, and the importance of building an...
2024-12-111h 18
Ambition 2.0Boosting Happy Chemicals and Creating Sustainable Joy with HigherDOSE's Lauren BerlingeriThis episode is brought to you by HigherDOSE. Get 20% off sitewide at HigherDOSE.com with the code GIRLBOSS20—excluding bundles and subscriptions. If you spend over $500, you’ll get an exclusive gift with your purchase. But don’t wait too long—this offer ends on December 7, 2024.One last thing: If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/ What if you c...
2024-11-1934 min
Heart to Heart with HylaThe Honest Truth About Owning a Brand (437) ft. My Cofounder + BFF Adrien BettioListen in on this heart to heart with my bestfriend and Cofounder of 437, Adrien Bettio.
In this episode, we open up about the realness of owning our brand 437, the challenges we have faced in building it, what we've learned along the way and our new outlook on life and business.
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2024-08-221h 42
Ambition 2.0Adrien and Hyla Started a Business with No Business ExperienceOn today's episode of Girlboss Radio, Avery chats with Adrien Bettio and Hyla Nayeri, the women behind the It girl swim and lifestyle brand 437. The co-founders met at university while studying commerce, and became fast friends and eventually, roommates. Hyla and Adrien were on a trip in the Amalfi Coast and they couldn't find swimsuits that were flattering and curve friendly. And thus, the idea for 437 was born. They were just 21 years old. Today, 437 is loved and worn by celebs like Kylie Jenner, Megan Thee Stallion and JLo, and appeared in Vogue and Forbes. The Forbes 30 Under 30 founders share h...
2023-05-2226 min
The Dream Bigger PodcastHyla Nayeri, Co-Founder of 437: Building A MultiMillion Dollar Business, Avoiding Burnout, Working With Your Best Friend and MoreOn today’s episode, I’m chatting with co-founder of luxe swim and activewear brand, 437, Hyla Nayeri. At 21, Hyla co-founded 437 alongside her best friend, Adrien Bettio, and it has since grown a cult following and has been featured on celebrities from Megan Thee Stallion, Kylie Jenner, Addison Rae, and Jennifer Lopez. 437 is a Toronto based brand that's known for its quality designs that never compromise style or fit. If you are an entrepreneur, this episode is for you. Hyla is full of value-packed knowledge and shares all her entrepreneur tips from marketing, building community, and how she grew 437 into the...
2022-11-0857 min
Tall BlondeEpisode 3: Turning A Passion Project into a Million-Dollar Brand with 437 Co-Founder Adrien BettioIn today's episode, Sarah is joined by female entrepreneur and co-founder of luxe swim & activewear brand 437, Adrien Bettio. Sharing her entrepreneurial journey with Sarah, Adrien talks creating the brand with best friend and Queen's University classmate Hyla, adapting to social media trends, dealing with doubt and rejection, sustainability and inclusivity, building a team, influencer marketing, and the importance of mentors. Welcome to The Good, The Bad & The Future, hosted by ...
2022-02-2731 min
#MAYFAIRWORLD437 Swimwear’s Hyla Nayeri And Adrien Bettio On The Benefits Of Doing Versus Planning And How To Handle Getting Made Fun Of When Starting Your Business#8: Hyla Nayeri and Adrien Bettio are best friends and at just 20 years old, they founded 437 by investing a few thousand dollars each. In just a few short years, it’s generated multimillion dollar revenue figures and been featured in major publications like Cosmopolitan. Today, myself and Mayfair’s Creative Director Kaylee chat with them to dive into the inception of the business and the gap they sought to fill in swimwear. The two reveal what it’s like creating and growing a business with your best friend, how they handled being made fun of for starting their business and their...
2021-07-1552 min
In Our NetworkSophie Coleman, Marketing Director at 437 on Pivoting in Your Career and Building Your Personal BrandSophie is the Marketing Director at 437, a swim and apparel company founded by Hyla Nayeri and Adrien Bettio. Sophie’s previous roles include companies like Saje Wellness, Aritzia, Inkbox, and working as a Social Media and Partnerships Manager for Kaitlyn Bristowe. In today's episode we get candid about what it's like pivoting in your career and finding your niche, along with the do's and don'ts of building a personal brand on social media.
I hope you enjoy the episode! xx
Follow and connect with Sophie and 437 on Instagram @sophiefcoleman & @437!
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2021-06-0950 min
Influencer Marketing TalksThe Essence of Building a Strong Brand Community w/ Sophie Coleman @437437 is a fast-growing swimwear and apparel brand based out of Toronto, Canada. Founded in 2017 by the two best friends Hyla Nayeri and Adrien Bettio, their goal is to create swimwear that allows women everywhere to feel their most confident and beautiful while never passing up a good snack. In this week’s episode, we invited Sophie Coleman, Marketing Director at 437 to the podcast studio to talk about how to break into the apparel market as a relatively new fashion brand. We also discuss the essence of building and nurturing a strong brand community on social media and...
2021-06-0725 min
Femme StudiosHyla Nayeri + Adrien Bettio: Co-founders, 437Hyla and Adrien are the founders of 437, a swimwear company that is designed to flatter your curves. Despite being founded in a city with a cold climate, it was grown tremendously, being worn by the likes of Kylie Jenner and Whitney Simmons. These are only a few of the examples of the massive community, with over 100,000 followers on Instagram alone.
We get into what it was like to start the brand from scratch when they were still in school and the challenges they face today when it comes to being young women in their 20s, owning a company that can...
2020-04-0134 min
The Fit Fatale Podcast: Spin, Skin and Other Addictions#66: (Spotify Version) Bootstrapping a Brand Right Out of College with 437 Founders Adrien Bettio and Hyla NayeriThis week on the podcast Samantha speaks with 437 (@437) founders Adrien Bettio and Hyla Nayeri. The two best friends tell their story of how they started their business out of college, totally self funded. They share some of their dreams (hint: many of them weren't realistic!) and also their successes that they never thought possible.
This young and authentic duo really have leveraged what they know, that being the market they are selling to, Instagram and their friendship to build a brand now swooned after by many publications, style gurus and celebrities.
To learn more about Th...
2020-03-0540 minThe Fit Fatale Podcast: Spin, Skin and Other Addictions#66: Bootstrapping a Brand Right Out of College with 437 Founders Adrien Bettio and Hyla NayeriThis week on the podcast Samantha speaks with 437 (@437) founders Adrien Bettio and Hyla Nayeri. The two best friends tell their story of how they started their business out of college, totally self funded. They share some of their dreams (hint: many of them weren't realistic!) and also their successes that they never thought possible.
This young and authentic duo really have leveraged what they know, that being the market they are selling to, Instagram and their friendship to build a brand now swooned after by many publications, style gurus and celebrities.
To learn mor...
2020-03-0540 min
In Case You Haven't HeardEpisode 18: HOW TO Start an E-commerce Brand + Influencer Marketing tips ft. Co-founders of 437 SwimwearThis is the third episode of the HOW TO Series: featuring the co-founders of direct to consumer brand 437 Swimwear. Co-founders Hyla Ayeri and Adrien Bettio dive into how they've created a successful direct to consumer bikini brand and the marketing strategies they used to tap into the influencer space and grow their digital brand presence. If you’re looking for the secrets to influencer marketing and organically growing your brand’s audience, you’ll find it all in this week's episode. Connect with 437 Swimwearhttp://bit.ly/38FNSMqwww.437swimwear.comConnect with Adrienhttp://bit.ly/2tNRNrPConnect with Hylahttp://bit.ly/2RB1YcbConnect with D...
2020-01-2900 min
The Smith Business Insight PodcastEpisode 5: Episode 5: SustainingToo many start-ups hit the ground running, and then sputter out before their time is up. Don’t let it happen to you. This episode focuses on finding ways to sustain your business as it grows. We learn about lean innovation from professor Barry Cross (hint: it’s about focusing your efforts on the stuff that really matters). We also talk to professor Anthony Goerzen about the challenge of maintaining your competitive advantage when you are expanding internationally and get some advice on staying focused from 437 Swimwear founder Adrien Bettio. Your host is Meredith Dault.
All music sourced from Free Musi...
2019-11-2200 min