Shows
Adster PodcastHow Meta Mediation Changes Everything for Publishers - Adster PodcastMost mobile publishers don’t realize they’re monetizing only 12% of their ad inventory — the rest is lost in opaque networks and inefficient bidding systems.In this episode of the Adster Podcast, Santhosh Venkatesh sits down with Ranganathan Srinivasan and Girish Vishwanath from Adster to unpack Meta Mediation — a fundamental shift in how publishers can take back transparency and control.They explore why traditional mediation has plateaued, how Meta Mediation simplifies monetization, gives monetization leaders freedom to experiment and grow ad revenue without engineering load, and what happens when publishers start treating ad revenue as an engin...
2025-10-301h 07
Adster PodcastWhy More Demand Won’t Fix Your Monetisation Problem - Adster PodcastFixing yield and not demand is a way to smarter monetization. Guest: Ketan Chandak (Co-Founder, Adster)Host: Girish Vishwanathan C (CEO, Adster) Adster Podcast – Episode 7: Why More Demand Won’t Fix Your Monetisation Problem In ad monetisation, the default answer to revenue growth has always been “bring in more demand.” But what if that’s not only wrong, it’s costing you money? In this episode of the Adster Podcast, host Girish Vishwanath sits down with co-founder Ketan Chandak to dismantle the industry’s most persistent myth. They break down why fill rate alone i...
2025-08-1218 min
Adster PodcastAd Revenue Without the Black Box: Adster’s Patent StoryIn this episode, Girish Vishwanath and Ketan Chandak break down the real-world challenges of mediation platforms, the invisible costs of latency, and why publishers deserve transparency and control over their monetization stack.They go behind the scenes of Adster’s newly awarded patent, explain its impact on render rate, latency, and real-time decision-making, and offer a look at what’s coming next with a second patent in review.Key Talking Points:Why today’s mediation platforms feel like a black boxHow Adster’s tech reduces latency and increases render rateReal-time auction logic that com...
2025-06-1118 min
Adster PodcastWhy Publishers Must Take Back Control – A Deep Dive with Sony Joseph (Artifact) - Adster PodcastGuest: Sony Joseph, Founder & CEO, ArtifactHost: Girish Vishwanath, Co-founder, AdsterIn this episode of the Adster Podcast, Girish Vishwanath sits down with Sony Joseph, founder of Artifact and former monetization lead, for a grounded and eye-opening conversation on the state of ad monetization today.Sony shares his journey from building large-scale monetization engines at gaming giants to launching Artifact, an adtech startup focused on helping publishers unlock hidden revenue, reclaim margins, and regain control in a privacy-first ecosystem.They dive deep into why publishers are losing leverage...
2025-05-1626 min
Adster PodcastDecoding Ad Monetization: From Developer Chaos to Scalable Ad Ops - Adster PodcastIn this episode of the Adster Podcast, co-founder and CTO Ranganathan Srinivasan joins the conversation to unpack the evolving landscape of app monetization. With over a decade of experience—from building viral apps to leading ad tech innovations—Ranga offers a deep dive into the challenges publishers face in ad monetization, the complexity of working with multiple ad partners, and how Adster is streamlining this process for developers and product teams alike.Key Talking Points:Ranga’s journey from launching mobile apps in 2009 to leading ad tech innovation at Adster.Evolution of ad monetization from b...
2025-04-2420 min
Adster PodcastFrom Nielsen to Adster: Sam Bell on the Biggest Shifts in Digital Advertising - Adster PodcastAdster Podcast Episode 3 is here! In this episode, we sit down with Sam Bell, Managing Director for America at Adster, to talk about the evolving landscape of AdTech, programmatic advertising, and publisher monetization strategies.Key Talking Points:✅ Sam’s 25+ years in AdTech – from Nielsen to innovative startups✅ The rise of programmatic advertising and its impact on publishers✅ Challenges publishers face in scaling monetization & navigating walled gardens✅ The role of AI, machine learning, and dynamic pricing in ad optimization✅ How Adster's meta-mediation platform is revolutionizing transparency & efficiencyThis episode is a must-list...
2025-02-2427 minAdster PodcastMore Ads, More Money? Not Always. The Smart Way to Monetize - Adster Podcast🚀 What does it take to build a high-scale, low-latency ad tech platform? In this episode of the Adster Podcast, host Girish Vishwanath sits down with Ketan Chandak, (Co-founder & CPTO) of Adster, to break down the engineering challenges, AI-powered optimizations, and strategic decision-making that go into monetizing publishers efficiently.💡 What You’ll Learn in This Episode:Ketan’s journey from Truecaller & Twitter to co-founding AdsterThe engineering challenges of ad tech, from cost optimization to system efficiencyWhy federated learning and client-sid...
2025-02-1129 minAdster PodcastSolving the Ad Monetization Puzzle for Publishers - Adster PodcastIn this premiere episode, Girish Vishwanath (Co-Founder and CBO) and Rajiv Kumaar (Co-Founder and CEO) sit down to explore the adtech landscape, the problems publishers face, and how Adster is revolutionizing ad monetization.🔍 What’s Inside This Episode?✅ The origin story of Adster and how their experience at DailyHunt & Truecaller inspired this journey.✅ The inefficiencies in ad monetization and how Adster's meta-mediation solution helps publishers optimize revenues.✅ The difference between client-side and server-side mediation, and why...
2025-01-2031 min
That One Idea by WaterBridge VenturesThat One Idea | Rajiv Kumaar, CEO & Ketan Chandak, CPO of AdsterIn this episode, we have Anjali Sosale, Partner at WaterBridge Ventures, chatting with Rajiv Kumaar, CEO of Adster, and Ketan Chandak, CPO of Adster.Adster focuses on helping mobile app & web publishers monetize better through hyperscaling their revenue from Ads. With over 2 decades of experience in building Ad Tech platforms, the Adster founding team has a unique understanding of challenges faced by publishers.Rajiv has previously worked in product management roles across Vizury, Truecaller, DailyHunt, and Melorra, and had served as the product and tech head for ads at Truecaller. Ketan gained extensive experience across...
2023-12-2348 min