Shows
The Undiscovered MetricThe Undiscovered Metric - S3 E10 - Building Trust in Marketing Data, M+C SaatchiAmar Vyas, Chief Data and Technology Officer at Fluency, M+C Saatchi's award-winning data and technology consultancy, discusses what it takes to build data systems that marketers can actually trust, and how to stop treating data quality as a one-time fix. Hosted on Acast. See acast.com/privacy for more information.
2025-11-1222 minThe Undiscovered MetricThe Undiscovered Metric - S3 E09 - The Art and Science of Marketing Creativity, LABOVIn this episode of The Undiscovered Metric, author and two-time Ernst & Young Entrepreneur of the Year, Barry LaBov, shares why differentiation is the most important idea in marketing today, and how data can either strengthen or weaken it. Hosted on Acast. See acast.com/privacy for more information.
2025-09-3021 minThe Undiscovered MetricThe Undiscovered Metric - S3 E08 - How To Build Data Pipelines for Scale, HYDROGRIDIn this episode of The Undiscovered Metric, Madalina shared the red flags to watch for, the mistakes she’s learned from, and why communication is the skill that matters most as companies scale. Watch the full episode below, or read on for key insights. Hosted on Acast. See acast.com/privacy for more information.
2025-08-2821 min
Demand Geniuses: Revenue-Driven B2B MarketingIra Prevalova: Building a High Performing Marketing TeamIn this episode of Demand Geniuses, the hosts welcome Ira Prevalova, the Director of Integrated Marketing at Adverity. Ira shares insights into her diverse career journey, emphasizing that core marketing principles remain constant across industries. They dive deep into her approach to marketing at Adverity, focusing on data-driven growth strategies and the balance between immediate demand generation and long-term brand awareness. Ira discusses the importance of alignment, talent, and personalized goal setting in building high-performing teams. She also explores her management style, including how to conduct meaningful performance reviews and navigate difficult conversations. Listeners will ga...
2025-07-2946 minThe Undiscovered MetricThe Undiscovered Metric - S3 E07 - How to Scale Data Operations Without Losing Control, DPG MediaIn this episode of The Undiscovered Metric, Simme Volkers, Head of SEO at DPG, shares how the team kept their strategy unified as they scaled, explains how marketing teams can keep their data foundations strong under pressure, and explores why impression share might soon matter more than clicks. Hosted on Acast. See acast.com/privacy for more information.
2025-07-2817 minThe Undiscovered MetricThe Undiscovered Metric - S3 E06 - Why AI Is a Stress Test For Your Data Foundations, IPG MediabrandsIn this episode, Vincent Spruyt, Global Chief Product Officer at KINESSO (IPG Mediabrands), joins The Undiscovered Metric to share how AI is really being used in large-scale marketing operations, and what teams need to have in place before they scale it. Hosted on Acast. See acast.com/privacy for more information.
2025-06-2325 min
Super Data Science: ML & AI Podcast with Jon Krohn891: Conversational AI is Overhauling Data Analytics, with Martin BrunthalerMartin Brunthaler talks to Jon Krohn about founding Adverity, a data analytics platform for marketing that simplifies integrating data from multiple sources and crunching them into actionable insights. Learn how Adverity became a data analytics powerhouse serving multiple industries, and why Martin thinks AI will strengthen rather than diminish the job market for data scientists, data analysts, and machine learning engineers.
Additional materials: www.superdatascience.com/891
Today’s episode is brought to you by Trainium2, the latest AI chip from AWS and by the Dell AI Factory with NVIDIA
2025-05-271h 02The Undiscovered MetricThe Undiscovered Metric - S3 E05 - MMM in a Fragmented Landscape, Gain TheoryAs data privacy rules tighten and attribution becomes harder to trust, MMM is gaining fresh relevance as a strategic tool for understanding what’s really driving performance. To make it work, marketers need more than just a model. They need alignment, accessibility, and strong data foundations.Jonathan Sweeney is the Senior Director of Data at Gain Theory, a marketing effectiveness consultancy that’s been pioneering MMM since the 1970s. In this episode of The Undiscovered Metric, he joins host Mark Debenham to explore how MMM is being applied today, how MMM complements attribution, and what marketers need...
2025-05-2224 min
The Undiscovered MetricThe Undiscovered Metric - S3 E04 - Data Democratization Without the Chaos, DreamdataMarketers have never had more data—or more confusion about what it means. Data democratization promises a fix: shared access, better visibility, and smarter decisions. But without strategy and structure, it’s just another buzzword in a stack of unread dashboards.Laura Erdem, Sales Manager at Dreamdata, joined The Undiscovered Metric to unpack what real data democratization looks like in B2B and how marketers can make it work across departments, not just within their own teams. Hosted on Acast. See acast.com/privacy for more information.
2025-04-2317 min
The Undiscovered MetricThe Undiscovered Metric - S3 E03 - Scaling Marketing Ops on Solid Data Foundations, Riverside.fmMarketing teams talk a lot about growth. More leads, more conversions, more revenue. But without solid data foundations, scaling your business can feel more like stacking cards in a windstorm than building something sustainable. Diana Gonzalez, Director of Revenue Operations at Riverside, has seen what happens when businesses overlook data quality early on. In our latest conversation on The Undiscovered Metric, she laid out why strong data foundations are critical and what marketers can do to get them right. Hosted on Acast. See acast.com/privacy for more information.
2025-03-2727 min
Marketing x AnalyticsMarketing x Growth, with Chad Sollis | Sponsored by AdverityThis podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Chad Sollis, a veteran in high-tech marketing with over two decades of experience. Chad emphasizes the critical importance of product-market fit for exponential company growth, sharing his experiences with companies like Vivint and Traeger. They discuss various strategies, including the evolution from strong go-to-market teams to focusing deeply on customer needs for a complete end-to-end exp...
2025-03-1646 minMarketing x AnalyticsTransforming B2B Sales and Marketing with AI, with Olivier Labbé | Sponsored by AdverityThis podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Olivier Labbé, a seasoned B2B go-to-market strategist and consultant for early-stage startups. Labbé discusses the evolution of B2B go-to-market strategies, highlighting how B2B companies often lag behind B2C in leveraging technology and data. He points out the increasing importance of AI and automation in modernizing data infrastructure and reducing the need for large...
2025-03-0841 minMarketing x AnalyticsRevolutionizing Marketing with Generative AI, with Jim Sterne | Sponsored by AdverityThis podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jim Stern, an expert in artificial intelligence and digital marketing, about the evolving landscape of marketing due to AI advancements. Jim discusses his extensive experience from the early days of selling Apple products to his work on machine learning and generative AI. He explains his research process and talks about his latest book on the future of...
2025-03-0144 min
The Undiscovered MetricThe Undiscovered Metric S3 - Ep02 - Scaling Marketing and Data Operations -David von Hilchen, StackadaptMarketing teams are eager to scale. More channels, more markets, more automation. But jumping into expansion without a solid data foundation? That’s like building a skyscraper on quicksand. In this episode of The Undiscovered Metric, Ira Prevalova (Growth Marketing Director, Adverity) and David von Hilchen (Sales Director DACH & France, StackAdapt) dive into what it really takes to scale marketing effectively—and why aligning data, KPIs, and automation is non-negotiable. Read on for key insights, or watch the full episode below. Hosted on Acast. See acast.com/privacy for more infor...
2025-02-1817 min
The Undiscovered MetricThe Undiscovered Metric S3 - Ep01 - Retail Media - Sarah Mansfield, StackadaptIn this episode, we spoke with Sarah Mansfield, former VP of Global Media at Unilever and now the founder of Barcarolle consultancy. With over a decade of experience driving innovation in media and marketing, Sarah shared her insights on why retail media is capturing so much attention and how brands can make the most of it. Hosted on Acast. See acast.com/privacy for more information.
2025-02-1817 minMarketing x AnalyticsAutonomous Marketing: The AI Evolution in Data Analytics, with Alex ButtlerWatch this episode on YouTube, and please subscribe to support this podcast!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Alex Buttler about the evolving landscape of marketing technology and data integration. Buttler, who has over a decade of experience in the marketing tech space, discusses his journey from media buying to marketing analytics and his current role at Adverity. They explore how Adverity helps businesses manage and aggregate data, and the challenges large and small companies face in terms of data infrastructure. Buttler details the importance of data s...
2025-01-2033 min
The Undiscovered MetricThe Undiscovered Metric | 2024 Review - 8 Sources Marketers Should Be Paying Attention To in 2025In this episode we breakdown of the eight sources marketing leaders recommend to help you stay informed and ahead in 2025. From thought leaders and industry blogs to customer feedback and cross-industry ideas, their recommendations highlight the tools and connections that matter most. Hosted on Acast. See acast.com/privacy for more information.
2024-12-1009 min
The Undiscovered MetricThe Undiscovered Metric | 2024 Review - 6 Key Digital Marketing Metrics for 2025Tracking the right metrics at every stage of the marketing funnel is essential for optimizing campaigns and driving growth. From initial engagement to incremental revenue, these metrics provide a clear roadmap for evaluating performance.In season two of The Undiscovered Metric, we asked our podcast guests which metrics were the most important for marketers to monitor. Read on or watch our 2024 review episode below to find out what they had to say, and how these metrics stack up, from the top of the funnel to the bottom of the funnel. Hosted...
2024-12-0505 min
The Undiscovered MetricThe Undiscovered Metric S2 - Ep11 - Blending Data and Creativity - Mariama Kamanda, BarillaIn this episode of The Undiscovered Metric podcast, hosted by Jessica Cardonick, VP of Product Marketing at Adverity, Mariama shares her experience and insights on the evolving relationship between creativity and data. Hosted on Acast. See acast.com/privacy for more information.
2024-11-1920 minMarketing x AnalyticsAI Strategy x Marketing Disruption, with Lisa Cole | Sponsored by AdverityThis podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.
In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing workflows and the importance of sustainable growth strategies.
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2024-11-1842 minMarketing x AnalyticsAI Powered Media x Strategy, with Cahill Camden | Sponsored by AdverityThis podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.
The podcast features an interview with Cahill Camden of Digital Vision Media Group, focusing on his AI tools, Echo Jockey and Press Jockey, designed to enhance media placement and podcast marketing. The conversation delves into the potential of AI in content creation, efficiency improvements for securing media spots, and the future implications of AI on various industries. Key highlights include the development and functionality of these tools, competition analysis, future expansion plans involving podcast content monetization, an...
2024-10-2836 minMarketing x AnalyticsRepresentation x Influence, with Sona Klucarova | Sponsored by AdverityThis podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.
In this podcast episode, host Alex Sofronas talks with Sona Klucharova, a consumer behavior researcher, about the role and impact of disabled social media influencers. They explore the challenges these influencers face, the importance of their representation in marketing, and the ethical considerations unique to their portrayal. The conversation also addresses the misconceptions about disabled influencers and the need for authentic representation, highlighting the ongoing and future research directions in this area.
Fol...
2024-10-2028 min
Total Retail Tech InsightsSecrets to Marketing Performance and Data Integration With AdverityIn this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Mitesh Lakhani, senior director of solutions consulting at Adverity, the integrated data platform for the modern marketer. Listen in as Lakhani details his career background and Adverity's offerings (1:00), the evolution of marketing data management in retail (2:50), and the biggest data management…
2024-10-1632 minMarketing x AnalyticsAgency Marketing x Analytics, with Terence Tam | Sponsored by AdverityThis podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.
This podcast episode, featuring an interview with Terence Tam by Alex Sofronas, delves into Terence's journey from academia to managing a marketing agency. It explores various facets of his career, including property investment, running a printing business, and his agency's approach to client relationship growth through strategic funnels and ads. The script also covers operational strategies such as market-focused offerings, employee selection aligned with core company values like extreme ownership, and leveraging industry experience for niche sp...
2024-10-1533 min
The Next FiveUnderstanding the World: The Power of DataIf money makes the world go round, then data tells you how fast it’s spinning and when it might stop. 90% of all data was generated in the last 2 years and every 2 years the volume of data doubles. With 11 billion devices connected to the internet today, the annual global data generation in 2025 is expected to be 181 zettabytes, that’s 181 trillion gigabytes. To put it in context, we use about 3 gigabytes to stream netflix in high definition for an hour. In other words, the modern world can’t live without data. To continue to understand the world, especially as we move e...
2024-10-1428 min
Life in DigitalLifting the lid on the power of Data and AI in marketing performanceIn our latest episode of Life in Digital, we spoke to
Fabio De Bernardi, VP of Business Development at Adverity about how marketers can use their tool to measure performance and take control of data.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
2024-09-2532 min
The Undiscovered MetricThe Undiscovered Metric S2 - Ep10 - Mastering Data Management - Landon Perry, Green Line DigitalIn the latest episode of The Undiscovered Metric podcast, Jessica Cardonick, VP of Product Marketing at Adverity, sat down with Landon Perry, VP of Ad Measurement and Data Analytics at Green Line Digital, to discuss how marketers can best manage their data pipelines to improve campaign performance and streamline reporting. Hosted on Acast. See acast.com/privacy for more information.
2024-09-2425 min
The Undiscovered MetricThe Undiscovered Metric - S2E9 - Navigating the Complexities of Performance Marketing -Alex SofronasIn this episode of The Undiscovered Metric, Rory Hope, Head of EN Growth at HubSpot, joins us to discuss the ever-evolving world of organic growth and how marketers can use data insights for more efficient campaign performance. Hosted on Acast. See acast.com/privacy for more information.
2024-09-1025 min
The Undiscovered MetricThe Undiscovered Metric - S2E8 - Navigating the Complexities of Performance Marketing -Alex SofronasIn a recent episode of The Undiscovered Metric podcast, Alex Sofronas, an expert in performance marketing and data analytics, shared his experiences and insights on the challenges and opportunities in the dynamic field of performance marketing. Hosted on Acast. See acast.com/privacy for more information.
2024-08-2825 min
The Undiscovered MetricThe Undiscovered Metric -S2Ep7 - From metrics to mastery - Tim Burr, ScopicIn this episode of The Undiscovered Metric, we speak to Tim Burr, founder and CEO of Scopic, a US software solutions firm that specializes in software development and marketing. With over 40 years of experience in the software industry, Tim is in a fantastic position to help answer this and many more questions. Hosted on Acast. See acast.com/privacy for more information.
2024-08-1624 min
Great MindsEP329: Alexander Igelsböck, CEO at AdverityWith 20 years of tech experience, and after witnessing the explosion of marketing data and its potential to inform business decisions, Alexander saw a clear gap in the market that he was determined to fill. This led to the founding of Adverity, an intelligent marketing analytics platform, which he co-founded with colleagues Martin Brunthaler and Andreas Glänzer in 2015.
2024-08-0625 minGreat MindsEP329: Alexander Igelsböck, CEO at AdverityWith 20 years of tech experience, and after witnessing the explosion of marketing data and its potential to inform business decisions, Alexander saw a clear gap in the market that he was determined to fill. This led to the founding of Adverity, an intelligent marketing analytics platform, which he co-founded with colleagues Martin Brunthaler and Andreas Glänzer in 2015.
2024-08-0625 minThe Undiscovered MetricThe Undiscovered Metric - S2Ep6 - Cutting through the noise - Jeff Coleman, Carter'sIn this episode, we speak with Jeff Coleman, Leader of Digital Marketing Science at Carter’s, to find out how he brings order to chaos when finding the right metrics. Hosted on Acast. See acast.com/privacy for more information.
2024-07-2317 min
Future Weekly#386 - Trump Attentat, EM Sellout, Expat-SteuervorteileIn den News der Woche diskutieren Markus und Daniel diesmal die folgenden spannenden Themen:🇺🇸 Trump Attentat & Verschwörungstheorien🌎 EM zeigt geopolitische Realität👻 US vs EU Innovation🇩🇪 Steuervorteile für Expats🍇 Andreesen Horowitz kauft massenweise AI Chips👀 Venture Debt Boom🥕 Neue Vesting Strukturen⛳️ Adverity halbiert Verlust in 2023🎸 Rockstar der Woche: Thomas Nayer Diskutier mit uns & der Community auf austrianstartups.com: https://austrianstartups.com/topics/40285/feedSchau dir den Podcast mit Video auf YouTube an: https://www.youtube.com/channel/UCAJ6dUsMbF8-PeQSdTMbgvg ---Folge uns auf Social Media:
2024-07-181h 16
The Undiscovered MetricThe Undiscovered Metric - S2Ep5 - Maximizing impact across campaigns - David Bushell, AdGrowIn this episode of The Undiscovered Metric, we speak with someone who has witnessed this evolution first-hand. For over 15 years, David Bushell has been the Director at AdGrow, a marketing agency that specializes in pay-per-click advertising. Hosted on Acast. See acast.com/privacy for more information.
2024-07-0231 minThe Undiscovered MetricThe Undiscovered Metric - S2Ep5 - Maximizing impact across campaigns - David Bushell, AdGrowIn this episode of The Undiscovered Metric, we speak with someone who has witnessed this evolution first-hand. For over 15 years, David Bushell has been the Director at AdGrow, a marketing agency that specializes in pay-per-click advertising. Hosted on Acast. See acast.com/privacy for more information.
2024-07-0231 min
The Undiscovered MetricThe Undiscovered Metric S2 - Ep 4 - Identifying marketing campaign performance with LinkedInIn this episode of The Undiscovered Metric, we speak with Emily Gustin, Senior Associate for Business Development at LinkedIn, to find out the latest on what marketers are looking at when trying to identify and judge their campaign performance, including with LinkedIn’s new Revenue Attribution Report. Emily has led LinkedIn’s marketing measurement and attribution partnerships in her current role for two years and has been with the company for almost six. Hosted on Acast. See acast.com/privacy for more information.
2024-06-2434 min
The Undiscovered MetricNow, Next, Future: Agency Stories - The Tech Revolution in Marketing AgenciesJoin us in this Now, Next, Future agency stories special as we talk to Jon Clarke, VP of Global Technology Solutions at Transmission, to discuss the challenges and opportunities tech is presenting to agencies across the globe. Jon has 28 years of experience in B2B marketing on the client, agency, and vendor sides and joined Transmission about two years ago. “I’ve got the three different perspectives of all things B2B. My last business that I co-founded was a B2B and tech platform, Cyance. Then I joined Transmission to head up the...
2024-06-1329 min
The Undiscovered MetricThe Undiscovered Metric S2 - Ep 3 - How LV=’s Marketers and Data Analysts Are Bridging the GapIn this episode of The Undiscovered Metric, we explore the transformative impact of closing the divide between marketers and data analysts and speak with not one but two experts in their respective fields. Debra Kaye has been a Digital Analyst with LV= for over a decade, having previously been a Web Optimization Manager for AXA. Paul Mabb is LV=’s Marketing Analytics Manager and has a background in SEO and digital marketing. Hosted on Acast. See acast.com/privacy for more information.
2024-06-0527 min
The Business of MarketingMark Debenham, VP of Growth Marketing and Marketing Operations, AdverityDive into the intersection of data and content marketing with Mark Debenham, VP of Growth Marketing. Discover how Adverity’s integrated data platform is revolutionizing decision-making for modern marketers. Gain insights into the latest trends, including the role of AI and technology in driving creativity and performance. Mark shares his unique journey and actionable strategies for leveraging data to fuel sustainable growth.
2024-06-0438 min
The Undiscovered MetricThe Undiscovered Metric S2 - Ep 2 - Creating Brand Momentum - Tamsin James, CMO at MSQ PartnersIn this episode of The Undiscovered Metric, we speak with Tamsin James, the new and first CMO at MSQ Partners, a next-gen group of creative, media, tech, and data agencies. In her 18 years in marketing and media, Tamsin has worked for some of the UK’s most respected creative and media agencies, including Maxus and Wavemaker. Hosted on Acast. See acast.com/privacy for more information.
2024-05-2931 min
The Undiscovered MetricThe Undiscovered Metric S2 - E1 - Gen AI - Thomas Hirschmann, CEO CoreCortexJoin Thomas Hirschmann CEO CoreCortex, where he discusses whether Gen AI is worth the hype for marketers, why you can't take shortcuts to strategy, and why you must have strong data foundations to make sure that Gen AI truly works for your business.About The Undiscovered Metric:The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a...
2024-05-2934 minMarketing x AnalyticsBrand Transformation x Marketing Analytics, with Kylie Kullack | Sponsored by AdverityThis episode is sponsored by Adverity. Visit Adverity.com to book a demo.
In this episode of the Marketing x Analytics Podcast, join Alex Sofronas and guest Kylie Kullack, Head of Client Engagement at Struck, for a deep dive into the intersection of destination marketing, outdoor recreation, and biotech. Kylie, a seasoned marketing expert, shares her journey and insights into brand transformation, highlighting the unique challenges and strategies within these diverse sectors. From boosting tourism for the state of Utah to positioning biotech firms for growth, this conversation explores how data analytics and creative marketing converge to...
2024-05-2835 minMarketing x AnalyticsMergers and Acquisitions in Marketing, with Jonathan Baker | Sponsored by AdverityThis episode is sponsored by Adverity. Visit Adverity.com to book a demo.
In this episode, Jonathan Baker, Practice Lead of M&A at Punctuation.com shares his career journey in mergers and acquisitions for marketing firms, the M&A process timeline, key considerations for selling a company, factors influencing a good investment for buyers, trends in M&A activity, risks in transactions, deal structures, and company valuation strategies.
Visit the MxA page on Punctuation.com
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2024-05-2034 minMarketing x AnalyticsDirect Mail's Impact on Today's Digital World, with Melanie De Caprio | Sponsored by Adverity
This episode is sponsored by Adverity. Visit Adverity.com to book a demo!
Melanie De Caprio, VP of Marketing at SG360, shares her journey from math and finance to marketing, emphasizing the importance of quality over quantity in marketing strategies. She discusses the use of AI in content creation and sales enablement, the significance of SEO, the impact of direct mail in generating leads and industry reports, and the future trends of marketing focusing on data-driven strategies and personalization. Melanie also gives career advice to young marketers, stressing the importance of understanding marketing strategy and the evolving landscape of marketing c...
2024-05-1245 min
Tech CaptainsBest Of Tech Captains 2023In this episode with the best of 2023 you will find:Colin Eberhard of Scott Logic talks about being shaped by early career choicesTobias Rijken of Kheiron Medical on how they are fighting cancer with AIJan Hollez of Deliverect on the importance of early architecture decisionsRichard Rosenberg of Spendesk on approaching an old problem from a new perspectiveSue Li of Swipeguide on an unusual career journey to being a CTOMatthew Whitworth of Tallerium on unusual language choicesMartin Brunthaler of...
2023-12-3040 min
Local Marketing InsightsHow AI Tools Revolutionize Local MarketingEver wondered how businesses seem to effortlessly understand what their local customers want? The secret is AI, and we're diving deep into the powerful ways AI tools are transforming the world of local marketing. 🌟 We explore how AI tools like ChatGPT, Jasper, and Adverity are revolutionizing the game, providing businesses of all sizes with invaluable local insights faster and more efficiently than ever before. Discover how these AI marketing tools analyze demographics, lifestyles, web activity, and even sentiment analysis from social media, helping businesses tailor offerings, prices, promotions, and inventory to their local customer base. 📊 But that's not all! We'll also u...
2023-10-0202 minTech CaptainsE9: Unveiling the Secrets of Adverity's Technology Leader, Martin BrunthalerOur guest today is Martin Brunthaler, the accomplished CTO and co-founder of Adverity, a renowned data company.Martin will take us on a captivating journey as he shares the inspiring story behind Adverity's remarkable achievements.From humble beginnings to becoming a driving force in the industry, Martin's insights and experiences will leave you inspired and eager to learn more about the transformative power of data.Join us as we dive into the fascinating world of Adverity and discover the secrets behind their enduring success.➜ Hosted by Ron Danenberg and Gareth Thomas.
2023-05-3026 min
In Liberty and Health203 - Prosperity Through Adverity w/ Holly BaxterHolly Baxter is a Dietitian and Science Educator that has been involved in the health and fitness industry for some 13 + years, where much of this time has been dedicated to providing her clients and followers around the world with evidence-based education,and to put up a good fight against the many misconceptions surrounding food, nutrition, and exercise.https://hbnutrition.com.au/Follow me everywhere: https://linktr.ee/KyleMatovcik Get your Hydration with LMNT!: http://drinklmnt.com/InLibertyandHealth Get your Protein Powder and other supps through MTS!!
2023-05-1658 min
The Undiscovered MetricThe Undiscovered Metric - Episode ten - Organic Content with Amy WoodsIn this episode of The Undiscovered Metric, we sat down with Amy Woods, CEO of Content 10x, a specialist content creation agency based in Manchester. We discussed the importance of measuring the impact of organic content marketing with business questions in mind, and the rise of posts without links - AKA zero-click content. Hosted on Acast. See acast.com/privacy for more information.
2023-04-2740 min
The Undiscovered MetricThe Undiscovered Metric - Episode nine- Marketing Reporting with Johannes HöllerIn this episode of The Undiscovered Metric, we sat down with Johannes Höller, Head of Data Consulting and Solutions at diva-e, to discuss how clients can find the single source of truth in their data, which key metrics can improve marketing performance, and some of the common pitfalls marketers face when trying to improve marketing analytics reporting. Hosted on Acast. See acast.com/privacy for more information.
2023-04-2026 min
B2B Content StrategistHow To Harness The Power Of Data In Your Content Marketing With Tom RennellFor a lot of B2B tech marketers, the overarching content strategy for the foreseeable is rooted in efficiency. How can we do more with what we have? In the face of a looming recession, this has become more relevant than ever and the importance of knowing where your customers are and the different ways they consume content is imperative. Joining host Amy Woods to talk about this element of his content marketing strategy, is Tom Rennell, Senior Content and Comms Manager at Adverity. They talk about his ‘putting chaos in boxes’ approach (it makes perfect sense, we pro...
2023-04-1840 min
The Undiscovered MetricThe Undiscovered Metric - Episode eight - PR analytics with Amy LawrenceIn this episode of The Undiscovered Metric, we’re joined by Amy Lawrence, Associate Director and Head of PR at Ginger May.We sat down to discuss all things PR, PR measurement, and the challenges faced in demonstrating business outcomes. Hosted on Acast. See acast.com/privacy for more information.
2023-04-1326 min
Modern WebMaintaining a Successful Open-source Project with Dominik DorfmeisterIn this episode, Rob Ocel is joined by Dominik Dorfmeister (Frontend Tech Lead at Adverity and Maintainer of TanStack Query), to talk about open-source software, TanStack Query, and more! They discuss the rapid growth of the TanStack, how Dominik first became involved as a core team maintainer and the challenges he's faced, the future of the TanStack and data-management as a driving force in front-end framework development, using TanStack in other frameworks, and the joys of skiing.
Guest Dominik Dorfmeister, Frontend Lead at Adverty and Maintainer for TanStack Query
Host Rob Ocel, Software Architect and Engineering Lead at This Dot...
2023-04-1251 min
The Undiscovered MetricThe Undiscovered Metric - Episode seven - Agency Strategy - Cam Benoit - AdverityIn episode seven of The Undiscovered Metric, we sat down with Cam Benoit, Team Leader of Solutions Consulting at Adverity to discuss how agencies can scale their data strategies to make the most out of their marketing data. Hosted on Acast. See acast.com/privacy for more information.
2023-04-0633 min
The Undiscovered MetricThe Undiscovered Metric - Episode six - Holistic views of data - Sven Meijer & Arno Witte - OPIn episode six of The Undiscovered Metric, we’re joined by Sven Meijer, CEO of the Amsterdam-based marketing consultancy, Objective Platform, and by Arno Witte, Senior Vice President of Data Science at Objective Platform, here to discuss why having a holistic view of data is so important. Hosted on Acast. See acast.com/privacy for more information.
2023-03-3028 min
The Undiscovered MetricThe Undiscovered Metric - Episode five - Layered metrics - Sinem Soydar - VodafoneIn episode five of The Undiscovered Metric, we’re joined by Sinem Soydar Gunal, Senior Digital Marketing Manager at Vodafone, to find out how Vodafone has introduced multi-layered metric reporting, and why data truly is a global language. Hosted on Acast. See acast.com/privacy for more information.
2023-03-2323 min
The Undiscovered MetricThe Undiscovered Metric - Episode four - LinkedIn Ads with Dayo FordahIn episode 4 of the Undiscovered Metric, we are joined by Dayo Fordah, Product Marketing Manager at Adverity on the topic of LinkedIn, which metrics marketers should be looking at, and what tips he has for making the most out of your LinkedIn ad campaigns.Click here to watch the video instead.About The Undiscovered Metric:The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with...
2023-03-1627 min
The Undiscovered MetricThe Undiscovered Metric - Episode three - Google Ads with Kim WhittakerIn episode 3, we are joined by Kim Whittaker, Senior Director of Professional Services for an introduction to Google Ads, which metrics advertisers need to be looking at, and why you shouldn't just take Google recommendations at face value. About The Undiscovered Metric: The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source...
2023-03-0913 min
The Undiscovered MetricThe Undiscovered Metric - Episode two - Amazon Marketing Cloud with Marco SenftlebenJoin Marco Senftleben, Senior Solutions Consultant at Adverity for a conversation on all things Amazon Marketing Cloud. This deep dive highlights why it is so important for advertisers to link up their Amazon advertising data through AMC to get a single source of truth. As well as the role clean rooms play in modern data analysis. Hosted on Acast. See acast.com/privacy for more information.
2023-03-0224 min
The Undiscovered MetricThe Undiscovered Metric - Episode one - Facebook Ads with Mitesh LakhaniJoin Mitesh Lakhani, Director of Solutions Consulting at Adverity where he discusses Facebook ads, the key mistakes marketers are making when approaching Facebook advertising, how to read Facebook ad metrics, and what metrics are important for Facebook ads. About The Undiscovered Metric: The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source...
2023-02-2324 min
HORIZONT-ErweiterungData Driven Marketing – worauf es ankommtWie Daten klug aufbereitet und analysiert im Marketing zum Einsatz kommen, worauf CMOs setzen und woran es oft scheitert: Data Driven Marketing Expertin Christina Schlesinger von Adverity im Gespräch. HORIZONT-Erweiterung, der Podcast mit Tiefgang zu Medi
Wie Daten klug aufbereitet und analysiert im Marketing zum Einsatz kommen, worauf CMOs setzen und woran es oft scheitert: Data Driven Marketing Expertin Christina Schlesinger von Adverity im Gespräch. HORIZONT-Erweiterung, der Podcast mit Tiefgang zu Medien-, Kommunikations- und Digitalthemen von HORIZONT. Dieser Podcast wird präsentiert von Accenture Song, Österreichs führender Experience Agentur. Spannende Menschen und Storys...
2022-12-1522 minMarketing x AnalyticsLeadership x Performance Marketing, with Scott C. Konopasek | Sponsored by AdverityIn this episode I sat down with Scott C. Konopasek, CEO of Mint Measure. We discuss entrepreneurship and leaving a traditional job, finding a cofounder, how to improve performance in marketing with targeting and creative, balancing investment in sales, marketing, finance, and other roles at a startup, how culture is influenced in an organization, work-from-home versus hybrid work culture, and more.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
Join the discussion below!
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Have questions about...
2022-10-2952 minMarketing x AnalyticsSurviving Cancel Culture: An Introduction, with Katharine Howie PhD | Sponsored by AdverityIn this episode I sat down with Katharine Howie PhD, Assistant Professor at the University of Southern Mississippi. We discuss the psychological motivations behind cancel culture, how brands and individuals can navigate and survive cancellation, including practical recent examples with U.S. politicians and celebrities.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
Join the discussion below!
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Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com
Click Here for Transcribed Ep...
2022-10-1550 minMarketing x AnalyticsConsulting in Marketing Analytics, with Connor Skelly | Sponsored by AdverityIn this episode I sat down with Connor Skelly, a Certified HubSpot Consultant, CEO of Fission, and Writer of the Catch-All newsletter. We discuss CRM in its current and future form, how to leverage social media in marketing, sales tips and other business mentorship, and more.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
Join the discussion below!
Twitter | LinkedIn
Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com
Click Here for...
2022-10-1145 minMarketing x AnalyticsMentorship x Marketing Analytics, with Danny Ellowitz | Sponsored by AdverityIn this episode I sat down with Danny Ellowitz, a Senior Director of Marketing Analytics at Rocket Software. We discuss the role of mentorship in Danny's career, his experience in analytics, how to build a skillset in marketing analytics, navigating imposter syndrome, and more.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
Join the discussion below!
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Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com
Click Here for Transcribe...
2022-10-0358 min
Trending Topics Tech Talkhello again-CEO Franz Tretter über Millionen-Invest, Szene1 und das U4Vor vielen Jahren ist er mit dem Facebook Oberösterreichs, Szene1, berühmt geworden, heute ist er mit dem Startup hello again in Sachen digitaler Kundenbindung unterwegs. Und jetzt hat Franz Tretter wieder große Neuigkeiten - ein Investment im mittleren siebenstelligen Bereich soll das junge Unternehmen zu neuen Erfolgen führen.
Im neuen Podcast spricht Franz Tretter, Gründer und CEO von hello again, über:
- das Investment in Millionenhöhe
- warum Scale-up-CEOs von Adverity (Alexander Igelsböck) und Planradar (Bibrahim Imam) einsteigen
- wie die Kundenbindungs-App funktioniert
- wie...
2022-09-2118 minMarketing x AnalyticsSecrets to a Healthy Career, with Jennifer Agbobli | Sponsored by AdverityIn this episode I sat down with Jennifer Agbobli, Program Manager for Internship and Early Career Professionals at Kyndryl. We discuss how to hire a strong workforce with diversity of thought, using personality and technical tests during interview processes, finding a mentor in a remote work environment, regulating your energy with a fulfilling role, how we recharge our batteries, book recommendations, and more.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
Join the discussion below!
Twitter | LinkedIn
Hav...
2022-09-1800 minMarketing x AnalyticsLead Generation x SEO, with Michael Seymour | Sponsored by AdverityIn this episode I sat down with Michael Seymour, Director of Performance Marketing & Analytics at Higginbotham. We discuss SEO, entrepreneurship, criticizing analytics, highest ROI marketing skills you can build, keyword stuffing, writing polarizing content as a business, marketing ethics, standing out as a marketing consultant, when entrepreneurs should hire their first employee, AI in marketing, and more.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
Join the discussion below!
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Have questions about Marketing Analyti...
2022-09-0455 minMarketing x AnalyticsLeadership x Marketing Analytics, with Ellza Malok | Sponsored by AdverityIn this episode I sat down with Ellza Malok, Founder and CEO of Blue Monarch Group. We discuss Ellza's experience founding and leading a marketing agency, tips for managing your work schedule, how to use AI for good, succeeding in a corporate role with a liberal arts background, which skills to build to succeed in analytics, and more.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
Join the discussion below!
Twitter | LinkedIn
Have questions about Marketing A...
2022-08-2150 minMarketing x AnalyticsMarketing x Science, with Milin Desai | Sponsored by AdverityIn this episode I sat down with Milin Desai, Manager of Advanced Analytics at Mindshare. We discuss Milin's journey from India to the US, advice on how to break into the US job market, the value analytics brings to a business, the ideal stage for a business to gain a marketing science function, future breakthroughs in marketing and data, how game theory plays a part in marketing, and more.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
Join the discussion below!
Tw...
2022-08-0741 minMarketing x AnalyticsInternational Marketing Analytics, with Jieun Kang | Sponsored by AdverityIn this episode I sat down with Jieun Kang, a Marketing Scientist at AT&T, and an Author. Click here to buy her latest book, Big Data Analytics for Creative Marketers. We discuss Jieun's journey from Korea to the U.S., her experience in the marketing analytics industry, the value of analytics to a business, reasons to go into marketing and analytics, the role of higher education in a marketing analytics career, and more.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
Join t...
2022-07-2442 minMarketing x AnalyticsMarketing x Listening to Customers, with Nicholas Berkley-Gough | Sponsored by AdverityIn this episode I sat down with Nicholas Berkley-Gough, Strategic Marketing Manager at CryptoEQ. We discuss the importance of knowing your customers as a marketing organization, how to ask good questions to your customers, how Nicholas transitioned from Opera to retail management and marketing, using social listening data vs first party customer feedback, data storytelling, and managing your life like a business. The data visualization tool we mentioned in this episode is Flourish.studio.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
2022-07-1053 minMarketing x AnalyticsMarketing x Artificial Intelligence, with Cathy McPhillips | Sponsored by AdverityIn this episode I sat down with Cathy McPhillips, Chief Growth Officer at the Marketing AI Institute. We discuss the future of AI integration in marketing, how AI may impact marketing jobs, evaluating data for an AI company, understanding the difference between AI in movies and in the real world, sentience in AI, entrepreneurship advice, prioritizing business actions, and more.
Here are links to the events and technology that were mentioned in this episode:
Marketing Growth Hackathon
MAICON (CATHY100 saves $100, contact Cathy for group rates!)
Blog post about Descript...
2022-06-2650 minMarketing x AnalyticsPerformance Marketing x Analytics, with William Rosen | Sponsored by AdverityIn this episode I sat down with William Rosen, Chairman & CEO of Axial1 Performance Science. We discuss how Axial1 brings value to the marketing world, using data to understand what motivates customer decisions, marketing analytics innovations, analyzing creative content, experimental design, entrepreneurial advice, business strategy, and more.
William's Ted Talk: https://www.ted.com/talks/william_rosen_the_power_of_perspective
William's Book (The Activation Imperative): https://www.amazon.com/Activation-Imperative-Brands-Business-Inspiring/dp/1442257040/ref=sr_1_1?ie=UTF8&qid=1484597095&sr=8-1&keywords=activation+imperative
This episode is sponsored by Adverity. Go to ...
2022-06-0955 min
The World-Class Community ShowEpisode 04: Mattia Schaper| Bringing together all SDR's of GermanyWith an inspiring smile Mattia Schaper, founder of SDRs Germany. Talking about creating solutions and how she found a gap in the German market, we are glad to have her join us here today.
The German born Mattia studied International Business at the Regent’s University in London. During her studies she moved to China where she spent a year at the University of Beijing. Acquiring an internship at Shanghai pharmaceuticals as sales business development.
Following her education, she started her first job at Adverity as an SDR eventually getting promoted to a senior position. In...
2022-06-0539 minMarketing x AnalyticsRestaurant x Marketing Analytics, with Joe Sheahan | Sponsored by AdverityIn this episode I sat down with Joe Sheahan, Co-founder and CEO at TappedIn. We discuss how restaurants use marketing analytics, the future of analytics, how to use first party data for marketing, how to hire great people, red flags to watch out for while interviewing innovative people, the role of higher education in entrepreneurship and business, and more.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
Join the discussion below!
Twitter | LinkedIn
Listen to more episodes on the Marketing x Analytics Ho...
2022-05-2952 minMarketing x AnalyticsManaging Marketing Tech, with Alex Buttler"Manage technology, don't let it manage you."
In this episode, I sat down with Alex Buttler, Account Manager at Adverity. We discuss how to manage technology responsibly in a business and in our personal lives, how Adverity can help with marketing measurement and reporting, and Alex's favorite marketing tools.
Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
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All view are our own.
2022-02-1433 min
IntellicastTrusting Data and A Discussion on Rebranding NamesWelcome back to Intellicast! We have a fun episode for you today! Joining Brian Lamar and Producer Brian is Andrew DeCilles again to talk some latest market research news.[4:05] The episode kicks off with the guys discussing a recently released research report from Adverity that found one-third of CMO’s lack trust in their marketing data. This led to a discussion about what could cause that, and why it might be happening. Producer Brian gives his perspective as the marketing guy on where he would fall if asked this. He talks about how he puts his trust in...
2021-11-2234 min
The ConduitHow Adverity could grow through PPC and Demand Gen | Insider MarketingIn this episode we look at how Adverity – a data analytics platform – could scale its demo model with SEO, PPC and Demand GenAdverity websiteClaim your free SaaS Scale sessionSaaS Positioning Canvas tool===Insider Marketing is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Sessio...
2021-11-0825 min
Insider MarketingHow Adverity could grow through PPC and Demand GenIn this episode we look at how Adverity – a data analytics platform – could scale its demo model with SEO, PPC and Demand GenAdverity websiteClaim your free SaaS Scale sessionSaaS Positioning Canvas tool===Insider Marketing is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: Claim your Free SaaS Scale Sessio...
2021-11-0425 min
Leaders21 Podcast#13 Alexander IgelsböckIn Episode 13 begrüßen wir Alexander Igelsböck, CEO und Co-Founder von Adverity. Wie es Alexander mit seinem Team gelang, trotz Pandemie 120 Personen remote einzustellen und eine große Investmentrunde vorzubereiten, erzählt er uns in dieser Episode des Leadership Podcasts. Außerdem erklärt uns der Seriengründer, warum es wichtig ist, seinen Mitarbeiter:innen Arbeitszeit für CSR-Projekte zur Verfügung zu stellen. Show Notes[00:00] Alexander Igelsböck spricht über die immensen Herausforderungen eines Scaleups und wie es trotz Pandemie gelang, den enormen Mitarbeiter:innenbedarf zu decken.[10:0...
2021-10-1458 min
Trending Topics Tech TalkAdverity: Der 100-Millionen-Euro-Deal für das Wiener Scale-upJakob spricht mit Mitgründer und CEO Alexander Igelsböck über die aktuelle Investitionsrunde, Softbank und die Internationalisierung sowie nachhaltig-erfolgreiches Wachstum und Ziele des höchst erfolgreichen Unternehmens. Außerdem geht es darum, wie sich Online-Marketing (Stichwort "Ende der Cookie-Ära") entwickeln wird, wie Adverity seine Work-Anywhere-Policy umsetzt und warum es am Ende nicht darum geht, ein Unicorn zu werden.
2021-08-1823 min
Beyond Adversity with Dr. Brad Miller156. Whats Next When Disaster Strikes Your Family with Dr. David Phelps the author of “What’s Your Next?: The Blueprint for Creating Your Freedom Lifestyle”Dr. David Phelps the author of "What's Your Next?: The Blueprint for Creating Your Freedom Lifestyle" is Dr. Brad Miller's guest on Episode 156 of the Beyond Adversity Podcast.In an in-depth conversation, Dr. Phelps talks to Brad about what actions you can take when you are faced with profound adversity involving your family.Dr. David Phelps owned and managed a private practice dental office for more than 21 years. While still in dental school, he began his investment in real estate by joint-venturing with his father on their first rental property in 1980. Three years later, they...
2021-07-0136 min
Gap Sell KeenanSales Coaching: Validate What You Discover | Gap Sell Keenan #43This episode brings us the very ambitious Mattia Schaper who is a rookie to the sales world having only been in this position for seven months. Mattia works with Adverity, a company that enables companies to make decisions on their data through a marketing analysis platform. Listen in on their conversation as she strategizes how to sell Keenan. Will he buy? Learning to pitch your product or service over a sales call is no easy feat. It takes a lot of hard work and dedication to perfect Gap Selling and not nearly enough people use it...
2021-06-0851 min
Smoked MeatHalloween Spooktacular Getting Scary with Keith "Tattness" McClearyLove hanging with my god friend Keith "Tattness" McCleary. Keith is an amazing person. He has risen above so much adverity in his life. From tattoo art, art, clothing MMA, acting and an amazing podcast. He tries to be a genuinely good person through all of this. We have a blast talking. A little language in this one, but we are all grown.
Check him out here - https://www.tattnessco.com/
and listen to him here https://www.youtube.com/channel/UCwf9fpUPSRQvG9CItz28LCw
and get his documentary here - https://www.ta...
2020-10-311h 02
Get Your AI On!#14 Christoph Bodenstein - Product Manager at Adverity on building AI products for marketing technologistsImpassionate product manager in an agile, B2B SaaS MarTech & data company. Profound background in Data-Driven Advertising, Marketing Analytics and Business Intelligence. Curiously following web-, tech- and new media-related trends. Creative thinker. Digital native. An admirer of beautiful designs. Technology lover. Early adopter. Challenger of status quo’s.
2020-10-2224 min
deutsche-startups.de-PodcastNews #13 - studiVZ - Tomahawk - Horizn Studios - Urlaubsguru - AppLike - Schüttflix - YFoodNews #13 - Die Themen
* studiVZ kommt als VZ zurück
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* Horizn Studios ist ein Sanierungsfall
* Urlaubsguru trennt sich von Mitarbeitern
* AppLike als Erfolgmodell
* Deal-Power: Schüttflix, Adverity, YFood, Cannamedical, Kiwi
News #13 - Unser Sponsor
Die heutige Ausgabe wird wieder gesponsert von o2: "Große Anhänge runterladen. Recherche betreiben. Dateien verschicken. Puuh, selbstständig sein, kratzt ganz schön am Datenvolumen. Außer, man geht zu o2. Da lohnt es sich jetzt sogar doppelt, ein Unternehmer zu sein! Denn in allen o2 Free Tarifen ist jetzt doppeltes Datenvolumen drin, wenn man sich als Selbständiger legitimiert: Zum Beispiel...
2020-04-2721 min
t3n Arbeit in progressGrüne Unternehmensführung: Ecosia-Gründer Christian Kroll im Gespräch
Mit 16 Jahren hat sich Christian Kroll eigentlich eher für Aktien interessiert. Er studierte später BWL, baute eine einfaches Vergleichsportal für Aktien im Netz. Sein Weg als erfolgreicher Aktienhändler schien vorgezeichnet. Doch während seiner ausgedehnten Reisen, die ihn nach Nepal und Südamerika führten, begann er zunehmend über ökologische und klimatologische Zusammenhänge nachzudenken.
2009 gründete er dann schließlich Ecosia. Das Unternehmen beschäftigt heute 50 Mitarbeiter und verzeichnet steigende Zugriffszahlen. Die Idee: Mit jeder Suchanfrage trägt der Nutzer zu den Baumpflanzaktionen bei, die Ecosia unterstützt. Weltweit sind es mittlerweile rund 20 – unter anderem in Europa, Afrika...
2020-01-2441 min
t3n Arbeit in progressMatze Hielscher von „Hotel Matze” über erfolgreiche Podcasts und das Chefsein
Sein Podcast ist eines der reichweitenstärksten Formate in Deutschland: In „Hotel Matze” spricht Matze Hielscher mit prominenten Gästen über Gott und die Welt. Der Podcast ist Teil des Online-Stadtmagazins „Mit Vergnügen”, das Hielscher gemeinsam mit Pierre Türkowsky 2010 gegründet hat. Mittlerweile gibt es neben der Berliner Seite auch Ableger für Hamburg, München und Köln.
Im Gespräch mit Print-Chefredakteur Luca Caracciolo erzählt Hielscher von den Anfängen als Podcaster und als Gründer von „Mit Vergnügen”. Sie sprechen darüber, wie er als Chef tickt, wie er mit neuen Ideen umgeht und was er dafür tut, um be...
2020-01-1756 min
The Wealthy Women PodcastWe Never Get Tired inspired by Chadd Wright"From overcoming an initial rejection due to a heart condition by the US Navy to attend SEAL training, to storming back after a crushing defeat in one of the most hellacious ultra-marathons on Earth – US Navy SEAL Veteran, Chadd Wright's, Never Quit mentality is solid as a rock and will both inspire and equip you with tools to employ on your own battlefield of life. Also, hear about Chadd’s story of bringing his vision for, a “last man standing” ultra race which honors fallen teammates and service members, to life."In this episode we cover ...
2019-11-2213 min
Kassenzone | CEO InterviewsK#243 Wie wurde EMP zum Marktführer für Metal & Rock Merchandise? Ernst Trapp, CEOKaum ein Unternehmen ist in den letzten 10 Jahren so erfolgreich bei Rock Merchandise gewachsen wie EMP, aller Amazon Euphorie zum Trotz. Wie konnte ihnen das gelingen? Wie halten sie die 200m Euro Umsatz und was hat sich seit dem Verkauf an Warner verändert? All das erfahrt ihr im Podcast.
Zu Adverity: https://www.adverity.com (ACCELERATE MARKETING DATA INTELLIGENCE)
Zum Whitepaper: http://omr.marketingintelligenz.de
Zu Kassenzone: https://www.kassenzone.de/
Zum besten E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/
OMR & Tony Garrn: https://omr.com/de/toni-garrn-omr-podcast/
Tim Mälzer und Atze Schröder: https://fietegastro.podigee.io...
2019-07-1646 min
Kassenzone | CEO InterviewsK#243 Wie wurde EMP zum Marktführer für Metal & Rock Merchandise? Ernst Trapp, CEOKaum ein Unternehmen ist in den letzten 10 Jahren…
Kaum ein Unternehmen ist in den letzten 10 Jahren so erfolgreich bei Rock Merchandise gewachsen wie EMP, aller Amazon Euphorie zum Trotz. Wie konnte ihnen das gelingen? Wie halten sie die 200m Euro Umsatz und was hat sich seit dem Verkauf an Warner verändert? All das erfahrt ihr im Podcast.
Zu Adverity: https://www.adverity.com (ACCELERATE MARKETING DATA INTELLIGENCE)
Zum Whitepaper: http://omr.marketingintelligenz.de
Zu Kassenzone: https://www.kassenzone.de/
Zum besten E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/
OMR & Tony Garrn: https://omr.com/de/toni-garrn-omr-podcast/
Tim Mälzer...
2019-07-1646 min
Kassenzone | CEO InterviewsK#243 Wie wurde EMP zum Marktführer für Metal & Rock Merchandise? Ernst Trapp, CEOKaum ein Unternehmen ist in den letzten 10 Jahren so erfolgreich bei Rock Merchandise gewachsen wie EMP, aller Amazon Euphorie zum Trotz. Wie konnte ihnen das gelingen? Wie halten sie die 200m Euro Umsatz und was hat sich seit dem Verkauf an Warner verändert? All das erfahrt ihr im Podcast.
Zu Adverity: https://www.adverity.com (ACCELERATE MARKETING DATA INTELLIGENCE)
Zum Whitepaper: http://omr.marketingintelligenz.de
Zu Kassenzone: https://www.kassenzone.de/
Zum besten E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/
OMR & Tony Garrn: https://omr.com/de/toni-garrn-omr-podcast/
Tim Mälzer und Atze Schröder: https://fietegastro.podigee.io...
2019-07-1646 min
exchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - HandelExchanges #228: Wer kauft und verkauft gerade was (und warum)?Jochen Krisch und Marcel Weiß schauen in den neuesten Exchanges auf die jüngsten Deals und Börsengänge und sprechen u.a. über Petsmart und Chewy, Neiman Marcus und Mytheresa, TSG Consumer und Revolve, The RealReal, Global Fashion Group, Majestic Wine und Naked Wines, Woolworth und Marley Spoon sowie Wesfarmer, Coles und die Catch Group.
Werbepartner:
* Adverity https://www.adverity.com – Accelerate Marketing Data Intelligence:
Studie zum Thema Datenanalyse jetzt hier herunterladen: http://omr.marketingintelligenz.de/
2019-06-211h 01
digital kompakt | Unternehmer-Podcast zu Startups & DigitalisierungNaty - die grüne Windelrevolution aus Schweden | Deep Dive #48In dieser Folge unseres Deep Dive Podcasts sprechen wir mit Naty CEO Marlene Sandberg über ökologische Babyprodukte, die Macht der Konsumenten und wie sie den großen Konzernen die Stirn bietet.
Du erfährst…
1)...warum öko nicht gleich öko ist
2)...weshalb ohne Vision eine Mission scheitert
3)...wie Du ein ethisch korrektes Unternehmen führst
4)...welche Macht Du als Konsument hast
SPONSOREN IN DIESEM PODCAST:
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2019-06-1847 minexchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - HandelExchanges #227: 10 Jahre Quelle-Pleite - und nichts dazugelernt?!Vor 10 Jahren ist Quelle pleite gegangen – als damals umsatzstärkster Online-Händler. Was ließe sich daraus lernen? Und warum machen Händler heute immer noch dieselben Fehler wie Quelle damals? Das fragen sich Jochen Krisch und Marcel Weiß in den jüngsten Exchanges und sprechen über die drei wesentlichen Lektionen aus der Quelle-Pleite – auf dem Weg von stationär zu online und von online zu mobile.
Werbepartner:
Adverity - Accelerate Marketing Data Intelligence www.adverity.com
Studie zum Thema Datenanalyse jetzt hier herunterladen: http://omr.marketingintelligenz.de/
2019-06-131h 03
Kassenzone | CEO InterviewsK#238 Wie wird Zooplus in Zukunft wachsen? FLORIAN WELZ, CCO ZooplusZooplus war schon oft im Fokus der Kassenzone.de …
Zooplus war schon oft im Fokus der Kassenzone.de Analysen, weshalb es sehr schön ist mal die Sicht von Zooplus im Podcast zu hören. Viele Marktteilnehmer fragen sich, welchen USP Zooplus in Zukunft gegenüber Amazon vorzuweisen hat und woher das Wachstum kommen soll. Nach dem Podcast sollten diese beiden Fragen auf jeden Fall beantwortet sein. Hinweis: Petfluencer haben eine große Zukunft!
Zu Adverity: https://www.adverity.com (ACCELERATE MARKETING DATA INTELLIGENCE)
Zum Whitepaper: http://omr.marketingintelligenz.de
Zu Kassenzone: https://www.kassenzone.de/
Zum besten E-Commerce Buch: https...
2019-06-0257 min
Kassenzone | CEO InterviewsK#238 Wie wird Zooplus in Zukunft wachsen? FLORIAN WELZ, CCO ZooplusZooplus war schon oft im Fokus der Kassenzone.de Analysen, weshalb es sehr schön ist mal die Sicht von Zooplus im Podcast zu hören. Viele Marktteilnehmer fragen sich, welchen USP Zooplus in Zukunft gegenüber Amazon vorzuweisen hat und woher das Wachstum kommen soll. Nach dem Podcast sollten diese beiden Fragen auf jeden Fall beantwortet sein. Hinweis: Petfluencer haben eine große Zukunft!
Zu Adverity: https://www.adverity.com (ACCELERATE MARKETING DATA INTELLIGENCE)
Zum Whitepaper: http://omr.marketingintelligenz.de
Zu Kassenzone: https://www.kassenzone.de/
Zum besten E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/
2019-06-0257 min