Shows
AdspeakAmazon’s Next Ad WarAmazon spent this year making an aggressive bid for the ad industry’s future, and the ripple effects were felt across agencies, tech vendors, and rival platforms. Ryan Joe and Adweek Retail & Commerce editor Kathryn Lundstrom break down Amazon's new tech that could challenge Meta, Google, and The Trade Desk for 2026 budgets. They also unpack why buyers were buzzing, why some partners were sweating, and why Amazon’s deeper push into the open internet and premium video may reshape the entire media landscape.ADWEEK shifts into high gear this November as we head to Las Vegas duri...
2025-11-1826 minAdspeakOn the First AI of ChristmasSanta’s out, chatbots are in. As Walmart, Shopify, and Etsy plug into ChatGPT, agentic AI is reshaping how consumers discover and buy gifts. Ryan Joe talks with ADWEEK deputy editor Lauren Johnson about what’s real, what’s hype, and how brands can prep for an AI-driven holiday rush.ADWEEK shifts into high gear this November as we head to Las Vegas during formula racing season. Sports marketing has never been bigger, and we’re bringing together the industry leaders who are in the fast lane to brand growth and peak consumer engagement.Register...
2025-10-2825 minAdspeakThe 15-Front War Facing PublishersPublishers are bleeding traffic, battling 15 problems at once—and experimenting like never before. Mark Stenberg breaks down the rise of on-site answer engines, the Substack vs. Patreon turf war, and why the New York Times quietly killed its audio app. It’s messy, but there is a playbook.And if you're interested in getting Mark's insights on a weekly basis, be sure to sign up for his newsletter On Background here.ADWEEK House Advertising HQ: https://event.adweek.com/awh-advertisinghq-2025/9435390?rLearn more about miniMBA courses HERE Ho...
2025-09-0935 min
Marketing VanguardADWEEK x MiniMBA Brings Mark Ritson’s Masterclass to U.S. MarketersWelcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Ritson, world-renowned marketing professor and founder of MiniMBA, about his controversial views on brand purpose, the importance of running great ads for years, and why American marketing has lost its edge. Discover Mark's partnership with ADWEEK, his strategy of saying "no" to America for a decade, and why he believes killing brands is more productive than creating them.What You'll Learn:Why Mark Ritson avoided the American market for 10 years and his strategic partnership with ADWEEKThe uncomfortable...
2025-08-2115 min
TechMagic with Cathy HacklAI Scandals, Scam Ads, Cannes Lions, DM9 and Integrity: Ryan Joe, Rebecca Stewart, and Audrey Kemp Break It DownWhile TechMagic hosts Cathy Hackl and Lee Kebler are on vacation, they spotlight a must-hear episode of Adspeak by Adweek. In this episode, Ryan Joe speaks with Adweek’s Rebecca Stewart and Audrey Kemp to unpack the fallout from Cannes Lions 2023, where AI-manipulated case studies led to major award revocations, most notably involving agency DM9. The trio explores how AI is reshaping creative submissions, the ethics of “scam ads,” and the introduction of new global integrity standards. For marketers, creatives, and agency leaders, this episode offers an urgent look into the future of advertising awards in an AI-driven world....
2025-08-0626 minAdspeakInside Madwell's MayhemMadwell, a Brooklyn-based indie agency, once was known for punching above its weight. Its impressive client roster includes big brands like Verizon Visible, e.l.f. Cosmetics, and Branca.But in 2023, the agency became embroiled in financial and cultural trouble under the leadership of CEO Chris Sojka, and staffers tell ADWEEK they’ve struggled with “dictatorial” leadership and severely delayed paychecks.In this debut episode of our flagship podcast Adspeak, we take a behind-the-scenes look at how ADWEEK uncovered the inside story of Madwell’s descent into madness. Hosted on Acast. See acast.com/priv...
2025-04-1534 minAdspeakIntroducing Adspeak from ADWEEKLove it or hate it, advertising is the ultimate broker of power and influence in the world today. Adspeak, hosted by Adweek editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people and companies that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.
2025-04-1401 min
The Revenue Room™, by H2K LabsThe Revenue Room™ with Will Lee, CEO, AdweekWelcome to another episode of The Revenue Room™ Podcast! This week, Heather Holst-Knudsen sits down with Will Lee, CEO of Adweek, to discuss his journey from traditional media to leading one of the most influential brands in marketing and advertising. Will shares his vision for transforming Adweek from a trade publication into a cutting-edge business intelligence platform, and the role AI, data, and innovative thinking play in that journey.Key Takeaways:Will Lee's impressive career trajectory, from NPR to Adweek, and how his experiences shaped his leadership approach.The major industry news of the we...
2024-12-1955 min
The Garage: Tools For Retail Media InnovationSimplifying Retail Media with Jon Suarez-Davis of super{set}In this episode of The Garage, hosts Dan Massimino and Evan Hovorka are joined by JSD, the Chief Commercial Officer at super{set}. Join them as they discuss the acceleration of retail media, the future of data integration, and the potential for AI to unlock value in the industry. They also explore strategies to enable the customer's media vision, brand vision, and sales vision in whatever capacity they choose to execute. JSD leads market strategy and development designed to accelerate super{set} companies’ growth in current, new, and expanding markets. He is also a member of the Mobile Marketing As...
2024-08-2842 minTechMagic with Cathy HacklBiden’s AI Executive Order & AI Governance | Humane’s AI Wearable | Let’s Talk With ChatPGT | Call of Duty Turns 20 | Marriott enters Fortnite | Dispatch from the FringeCathy Hackl and guest host Lee Kebler are back with the fourth episode of TechMagic, the show that dives deep into our tech futures and current tech and gaming news. In this episode, Hackl and Kebler talk about President Biden’s AI executive order and AI governance. They discuss Humane’s AI wearable that is to launch on November 9, ask ChatPGT questions about mental health and reminisce about Call of Duty which turned 20 this year. Marriott releases a map in Fortnite. Plus, which are a fad and which are the future?Hackl interviews guest, Ari Peralta, CEO...
2023-11-011h 19
TechMagic with Cathy HacklAvery AkkineniIn this special bonus episode, Cathy sits down with Avery Akkineni, President of Vayner3. At Vayner3, Akkineni is leading the mission to guide the world's largest enterprises in navigating the next iteration of connected consumer behavior.During the conversation, they discuss her work, what she thinks about AI, and her vision of the future.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on...
2023-08-1726 min
TechMagic with Cathy HacklGary VaynerchukIn this special bonus episode, Cathy sits down with Gary Vaynerchuk, serial entrepreneur & chairman of VaynerX. During the conversation, they discuss everything from Metaverse, Web3, AI, and beyond.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at...
2023-06-0124 min
Home / WorkFor Omnicom Group's Carla & Marianna Eboli, DEI is GenerationalIn today’s episode of Home / Work, host Antonio Lucio sits down with Carla Eboli and her daughter, Marianna Eboli, who both work in different sections of the Omnicom Group. Carla is an EVP, D, E&I Lead at Energy BBDO and Marianna Eboli is an artist and social media strategist at DDB Chicago. During the episode, they discuss working in the same building, Marianna's journey to not just be referred to as "Carla's daughter" in the office, embracing calling her mom during meetings, and their passion for justice, equity, diversity, and inclusion.Follow Antonio on Tw...
2022-12-0522 minHome / WorkFor Omnicom Group's Carla & Marianna Eboli, DEI is GenerationalIn today’s episode of Home / Work, host Antonio Lucio sits down with Carla Eboli and her daughter, Marianna Eboli, who both work in different sections of the Omnicom Group. Carla is an EVP, D, E&I Lead at Energy BBDO and Marianna Eboli is an artist and social media strategist at DDB Chicago. During the episode, they discuss working in the same building, Marianna's journey to not just be referred to as "Carla's daughter" in the office, embracing calling her mom during meetings, and their passion for justice, equity, diversity, and inclusion.Follow Antonio on Tw...
2022-12-0522 min
TechMagic with Cathy HacklSeason 2 Finale: Web3 - What’s Next?The metaverse is still in extremely early development-it feels almost like a party that just started. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a human-centered development paradigm, with an almost anti-big tech attitude. This episodes explores how Web3 and Meta can reach more skeptical audiences. Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts....
2022-11-1740 min
Champions of Change: Shattering Ceilings in SportsBreaking Down Adweek’s 2022 Most Powerful Women in SportsIn today’s episode, senior TV reporter Mollie Cahillane is joined by Camber Clemence, founder of non-profit Cut Down The Net, and Meredith Cash, senior sports reporter at Insider.The trio breaks down Adweek’s 2022 Most Powerful Women in Sports list, featuring cover stars and WNBA legends Sylvia Fowles and Sue Bird.Listen to their thoughts on the 2022 winners, the importance of brands and NIL, the future of the sports landscape, and whether or not they’ll ever be allowed back on this podcast.Follow Mollie on Twitter: @MollieCahillaneSubscr...
2022-11-1740 minTechMagic with Cathy HacklHaute Couture: Fashion & Luxury in the Future of the InternetThis year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. Video games like Roblox and Second Life have skins and avatars that are expressions of how players present themselves. Fashion, web3, and the metaverse are inevitably meeting at an intersection that celebrates creativity and self-expression.In this episode of Metaverse Marketing, we explore how the world of fashion is expanding into web3 and the metaverse and how companies can meet consumers with new experiences. Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your f...
2022-11-0335 minTechMagic with Cathy HacklJobs in the MetaverseYou have probably felt some major shifts around work in the last couple of years. Quarantine, economic downturns, quiet quitting, and even more transitions in the labor market than ever before. Just about everyone's job has changed in some way, and developments in metaverse technologies promise that things will just keep changing.In this episode of Metaverse Marketing, we are going to explore how the world of work and education are expanding and what you can do to keep up.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on y...
2022-10-2733 minHome / WorkMaking Family and Business Work with Harry and Jill KargmanOn the latest episode of Home / Work, host Antonio Lucio sits down with Harry Kargman, founder and CEO of Kargo Global, Inc., and his wife, author and Odd Mom Out actress Jill Kargman.Their conversation covers the many aspects of parenting, marriage, and responsibility sharing. They also discuss raising their three teenagers during the pandemic and balancing work with family.Follow Antonio on Twitter: @ajlucio5Subscribe to Home / Work on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.co...
2022-10-2429 minHome / WorkMaking Family and Business Work with Harry and Jill KargmanOn the latest episode of Home / Work, host Antonio Lucio sits down with Harry Kargman, founder and CEO of Kargo Global, Inc., and his wife, author and Odd Mom Out actress Jill Kargman.Their conversation covers the many aspects of parenting, marriage, and responsibility sharing. They also discuss raising their three teenagers during the pandemic and balancing work with family.Follow Antonio on Twitter: @ajlucio5Subscribe to Home / Work on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.co...
2022-10-2429 minTechMagic with Cathy HacklNew Commerce ModelsThe Metaverse market opportunity could be in the trillions of dollars, and every brand is trying to make sense of what this means to them. Unlike past financial opportunities, this one comes with entirely new ways to make money and even new types of money because the definition of value itself is changing.In this episode of Metaverse Marketing, we'll talk to Web3 and metaverse pioneers about the different approaches to commerce that they are experimenting with and the new commerce models that are evolving. Follow Cathy on Twitter: @CathyHacklSubscribe t...
2022-10-2026 min
The Speed of Culture PodcastThe Future of Marketing in Web3 & the Metaverse with Jennifer Stranzl, CMO at CoinDeskJennifer Stranzl, CMO at CoinDesk, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss how Web3, NFTs, and cryptocurrencies will revolutionize the world as we know it and Jennifer’s role in leading CoinDesk to success.Follow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.co...
2022-10-1827 minHome / WorkPlaying to Your Strengths with Lisa Sherman & Julie LichtsteinOn the latest episode of Home / Work, host Antonio Lucio sits down with Lisa Sherman, President and CEO, The Ad Council, and her wife Julie Lichtstein, a psychotherapist specializing in adolescents and young adults. During the conversation, they discussed playing to their strengths when it comes to household responsibilities, raising a daughter about to go to college, and how the pandemic has affected the next generation of marketers. Follow Antonio on Twitter: @ajlucio5Follow Lisa on Twitter: @lisaeshermanSubscribe to Home / Work on your favorite podcast platform!...
2022-10-1725 minHome / WorkPlaying to Your Strengths with Lisa Sherman & Julie LichtsteinOn the latest episode of Home / Work, host Antonio Lucio sits down with Lisa Sherman, President and CEO, The Ad Council, and her wife Julie Lichtstein, a psychotherapist specializing in adolescents and young adults. During the conversation, they discussed playing to their strengths when it comes to household responsibilities, raising a daughter about to go to college, and how the pandemic has affected the next generation of marketers. Follow Antonio on Twitter: @ajlucio5Follow Lisa on Twitter: @lisaeshermanSubscribe to Home / Work on your favorite podcast platform!...
2022-10-1725 minTechMagic with Cathy HacklNew Customer JourneysAs a brand marketer, you are always looking to connect with as many audiences as possible, but have you ever felt like you're missing touch with what the new generations want? Maybe you thought you could prove you were in on the joke by throwing in a, how do you do fellow kids? Only to realize that meme is now 10 years old. The world is changing and so are our brands' audiences. On this episode of Metaverse Marketing, we're looking at how the Metaverse and Web3 can help you develop new customer journeys to reinvigorate your...
2022-10-1329 minHome / WorkStarting a Family On Your Own w/ Melissa Barnes, Twitter's VP of Canada and Latin AmericaOn the latest episode of Home / Work, host Antonio Lucio sits down with Melissa Barnes, Twitter's VP of Canada and Latin America. In addition to being an amazing leader, Barnes is also one of a growing number of women who have decided to start a family on their own.During the conversation, they discussed raising a child with a network of friends and family at their side, receiving advice instead of baby gifts, and working as a single mother in corporate America. Follow Antonio on Twitter: @ajlucio5Follow Melissa on Twitter...
2022-10-1025 minHome / WorkStarting a Family On Your Own w/ Melissa Barnes, Twitter's VP of Canada and Latin AmericaOn the latest episode of Home / Work, host Antonio Lucio sits down with Melissa Barnes, Twitter's VP of Canada and Latin America. In addition to being an amazing leader, Barnes is also one of a growing number of women who have decided to start a family on their own.During the conversation, they discussed raising a child with a network of friends and family at their side, receiving advice instead of baby gifts, and working as a single mother in corporate America. Follow Antonio on Twitter: @ajlucio5Follow Melissa on Twitter...
2022-10-1025 minTechMagic with Cathy HacklDigital Twins & the Physical World MetaverseHave you ever wondered if you have someone out there in the world that looks just like you? A study from a research institute in Spain found that most of us have several lookalikes out there. Why do we share this with you? Because the same is becoming true for our physical world.Technology has helped us map many streets and roads, which we use to navigate to our destinations on a daily basis. But much more than meets the eye is happening underneath the surface. We are creating digital twins of our cities, neighborhoods, and...
2022-10-0636 min
The Speed of Culture PodcastCommunicating Efficiently While Disrupting a Legacy Industry with Jim VandeHei, Co-Founder and CEO of AxiosJim VandeHei, Co-Founder and CEO of Axios, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss the way media is consumed, how companies conduct their advertising nowadays and Jim’s personal journey from a writer to the CEO of a massive publishing agency. Follow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com.
2022-10-0433 minHome / WorkRaising "Wolfe" Cubs with Steven and Nuria Santamaría WolfeOn the latest episode of Home / Work, host Antonio Lucio sits down with Steven Wolfe Pereira Co-Founder of Encantos and Chief Business Officer of 3Pas Studios, and Nuria Santamaría Wolfe, Director of Strategic Audience Partnerships at Meta.During the conversation, they discussed parenting their "Wolfe cubs" during the pandemic, balancing dual careers, and living with extended family members. Follow Antonio on Twitter: @ajlucio5Follow Steven on Twitter: @wolfepereiraFollow Nuria on Twitter: @nmsSubscribe to Home / Work on your favorite podcast platform!You can li...
2022-10-0330 minHome / WorkRaising "Wolfe" Cubs with Steven and Nuria Santamaría WolfeOn the latest episode of Home / Work, host Antonio Lucio sits down with Steven Wolfe Pereira Co-Founder of Encantos and Chief Business Officer of 3Pas Studios, and Nuria Santamaría Wolfe, Director of Strategic Audience Partnerships at Meta.During the conversation, they discussed parenting their "Wolfe cubs" during the pandemic, balancing dual careers, and living with extended family members. Follow Antonio on Twitter: @ajlucio5Follow Steven on Twitter: @wolfepereiraFollow Nuria on Twitter: @nmsSubscribe to Home / Work on your favorite podcast platform!You can li...
2022-10-0330 min
Brandweek: The PodcastBrandweek 2022: A Conversation on Entrepreneurial Spirit with Pharrell WilliamsTo close out day one of Brandweek 2022, we were honored to be joined by acclaimed producer, musician, and this year’s Adweek Brand Visionary, Pharrell Williams. Pharrell embodies the art of being a successful leader when it comes to cultivating successful brands. With his undeniable talent, steady eye on current social issues, and genuine curiosity about the people and the world around him, Williams has established himself as a confident and gracious figure. On today’s episode, you will hear from Pharrell in conversation with Adweek’s creative and inclusion editor Shannon Miller, as he talk...
2022-10-0326 minBrandweek: The PodcastBrandweek 2022: From Yogurt Brand to Modern Food CompanyChobani is on a mission to make quality and nutritious food accessible to more people while elevating communities and making the world a healthier place. On today’s episode, you will hear from Meredith Madden, Chief Marketing and Category Officer at Chobani as she discusses the brand’s transition in identity from a yogurt brand to a modern food company and how they use audience-first marketing strategies to recruit new consumers and bring Chobani loyalists into new categories. By integrating the marketing and commercial functions, Chobani has developed thoughtful, insights-informed marketing campaigns and activations, including their most...
2022-09-3027 minTechMagic with Cathy HacklUtopia/DystopiaYou may know a lot of metaverse skeptics or you might be one yourself.For many people, the metaverse conjures up visions of lonely, unhappy people wearing VR headsets to escape reality. While we hope that through this podcast, you come to realize that the metaverse and web3 are so much more than people in headsets, the feeling is understandable. After all, the term "metaverse" does originate in a dystopian novel.Today on Metaverse Marketing, we're talking dystopias and utopias, the fears that can sabotage your brand's foray into the metaverse, and how...
2022-09-2937 minBrandweek: The PodcastBrandweek 2022: Capitalizing on Audience ReachFor many generations, Campbell’s has been an iconic household name. Through logo facelifts, portfolio additions, and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth. On today’s episode, you will hear from Linda Lee, Campbell’s CMO of Meals and Beverages, who is joined by Adweek's Executive Editor Chris Ariens to share her passion in turning the iconic brand into products that are applicable to new, younger audiences while continuing to appeal to the tried-and-true consumers. We hope you enjoy the first of many sessions from Bran...
2022-09-2826 minBrandweek: The PodcastBrandweek 2022: Driving Results With People-Led Problem SolvingOn today’s episode, we are traveling back to Miami for the first of many main stage sessions we will be presenting exclusively on this feed over the next few weeks. Kicking off day one of Brandweek 2022 was a conversation between AB InBev's Global Vice President of Marketing Culture and Creativity, Ryan Verschoor, and Ann Marinovich, CCO of Adweek who speak about how AB InBev has cultivated a culture of learning and creativity that puts people first and drives growth for the business. We hope you enjoy the first of many sessions from Brand...
2022-09-2623 minHome / WorkNegotiating Space with Ro Kalonaros & Christena PyleOn the latest episode of Home / Work, host Antonio Lucio sits down with newly engaged couple Ro Kalonaros, Global Director of Content & Culture at Omnicom, and Christena Pyle, Chief Equity Officer at Dentsu Americas. During the conversation, they discussed wedding planning, managing two different high-profile careers, and finding moments of joy in household tasks. Follow Antonio on Twitter: @ajlucio5Follow Ro on Twitter: @yoitsroFollow Christena on Twitter: @cjpyleSubscribe to Home / Work on your favorite podcast platform!You can listen and subscribe to all of...
2022-09-2628 minHome / WorkNegotiating Space with Ro Kalonaros & Christena PyleOn the latest episode of Home / Work, host Antonio Lucio sits down with newly engaged couple Ro Kalonaros, Global Director of Content & Culture at Omnicom, and Christena Pyle, Chief Equity Officer at Dentsu Americas. During the conversation, they discussed wedding planning, managing two different high-profile careers, and finding moments of joy in household tasks. Follow Antonio on Twitter: @ajlucio5Follow Ro on Twitter: @yoitsroFollow Christena on Twitter: @cjpyleSubscribe to Home / Work on your favorite podcast platform!You can listen and subscribe to all of...
2022-09-2628 minTechMagic with Cathy HacklBuilding Community in a New EraWelcome to the second season of Adweek's Metaverse Marketing podcast. We are excited to dive deeper this season into how the metaverse is changing our world both on and offline. In this premiere episode, host Cathy Hackl explores what it truly means to build a community and why it is such a hot topic in Web3 and the metaverse. Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/pod...
2022-09-2228 minTechMagic with Cathy HacklMetaverse Marketing Season 2 - Coming Soon!Welcome back, fellow pioneers! About a year ago we made a big bet that business professionals would be interested in better understanding what the metaverse meant for them and the brands and companies they work for. And what a year it's been. So much has happened since our last episode.Nowadays, all eyes are on the metaverse and Web3, and for good reason. Every week seems to bring with it further acceleration, and it can feel hard to keep up with the pace of change. The most prominent companies in the world are investing in virtual...
2022-09-2003 minHome / WorkFairness and Equality at Home with Thomas Ranese & Brian JacksonOn the latest episode of Home / Work, Antonio Lucio sits down with partners Thomas Ranese (global CMO at Uber) and Brian Jackson (head, eCommerce partnerships at Google) to discuss blind dates, sabbaticals, and the new challenges expected for the LGBTQ+ community in the corporate world. Follow Antonio on Twitter: @ajlucio5Subscribe to Home / Work on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts....
2022-09-2030 minHome / WorkFairness and Equality at Home with Thomas Ranese & Brian JacksonOn the latest episode of Home / Work, Antonio Lucio sits down with partners Thomas Ranese (global CMO at Uber) and Brian Jackson (head, eCommerce partnerships at Google) to discuss blind dates, sabbaticals, and the new challenges expected for the LGBTQ+ community in the corporate world. Follow Antonio on Twitter: @ajlucio5Subscribe to Home / Work on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts....
2022-09-2030 minBrandweek: The PodcastBrandweek 2022 Day 4 RecapOn episode four of Brandweek: The Podcast, senior producer Al Mannarino and general manager of podcasts John Heil sit down with Adweek social editor Sami Lambert and content creator/strategist Abraxas to discuss the top moments of day 4, including sessions from Kevin Hart, Kristin Cavallari, and Shake Shack, plus a look ahead to the final day of programming.The Culture CultivatorsAs we embrace a world of hybrid and remote work, the role of a culture that engages, rewards, and inspires will be instrumental for achieving business goals. Rapid advancements in technology and shifting...
2022-09-1635 minBrandweek: The PodcastBrandweek 2022 Day 3 RecapOn episode three of Brandweek: The Podcast, senior producer Al Mannarino and gm of podcasts John Heil sit down with Adweek agencies reporter Emmy Liederman and Robyn DelMonte (@GirlBossTown) to discuss all the excitement from day 3, including sessions from Away, Whalar, and a look ahead to Thursday's programming.Wednesday's Theme: The Next-Gen MarketersGone are the days where consumers engage with brands that simply push messages through advertising. Instead, they devote their loyalty to companies who are willing to step into a cultural conversation and listen to them. Content is no longer a one-way...
2022-09-1523 minBrandweek: The PodcastBrandweek 2022 Day 2 RecapOn episode two of Brandweek: The Podcast, senior producer Al Mannarino and gm of podcasts John Heil sit down with Adweek's creative and inclusion editor Shannon Miller and conscious marketer, creator, and consultant Tara Nolan to discuss all the action from day 2, including sessions from Gatorade and Planned Parenthood and a look ahead to Wednesday's programming.Tuesday's Theme: The Agile Thinkers.As the global pandemic continues to reshape the customer journey in unprecedented ways, marketers must look to the key skills honed and relied upon over the past two years: agility, adaptability and innovation...
2022-09-1434 minBrandweek: The PodcastBrandweek 2022 Day 1 RecapOn the premiere episode of Brandweek: The Podcast, Senior Producer Al Mannarino and GM of Podcasts John Heil sit down with Ann Marinovich, Adweek's Chief Content Officer, and Michael Burke, Managing Director of Luxury, Branded Apparel & Durables at Google to discuss day 1 of Brandweek 2022, this year's brand visionary award winner Pharrell Williams, and a look ahead to Tuesday's programming.Monday Theme: The Game Changers.While navigating the shifting moods of pandemic-weary consumers and technological advancements is no small feat, there is a powerful opportunity for our industry to respond in real time to...
2022-09-1317 minHome / WorkReshaping the Modern Power Couple with Carla and Tariq HassanOn the premiere episode of Home / Work, Antonio Lucio sits down with Carla Hassan, Chief Marketing Officer of JPMorgan Chase, and Tariq Hassan, Chief Marketing and Digital Customer Experience Officer of Mcdonald's to discuss balancing two incredible careers while raising a family, what they learned while raising a family during the pandemic, and why they don't consider themselves a "power couple." They also share what they believe corporations can do in order to ensure that different families actually are able to live within the work-life integration that they individually need.Follow Antonio on Tw...
2022-09-1234 minHome / WorkReshaping the Modern Power Couple with Carla and Tariq HassanOn the premiere episode of Home / Work, Antonio Lucio sits down with Carla Hassan, Chief Marketing Officer of JPMorgan Chase, and Tariq Hassan, Chief Marketing and Digital Customer Experience Officer of Mcdonald's to discuss balancing two incredible careers while raising a family, what they learned while raising a family during the pandemic, and why they don't consider themselves a "power couple." They also share what they believe corporations can do in order to ensure that different families actually are able to live within the work-life integration that they individually need.Follow Antonio on Tw...
2022-09-1234 min
Marketing VanguardFrom Classroom to Boardroom, Adweek’s New Leadership Team on Bridging the Gap of Education in MarketingIn this special episode of CMO Moves, Antonio Lucio (AMA Marketing Hall of fame inductee and host of Adweek's Home / Work podcast), Juliette Morris (CEO of Adweek), Ann Marinovich (CCO of Adweek), and Jenny Rooney (Adweek's new Chief Experience Officer) sit down to discuss giving back to the community and the ways the industry is transforming its educational programs.Listen to this week's episode to hear all about the future of Adweek's North Star and mission from their very own leadership team. Hosted on Acast. See acast.com/privacy for more information.
2022-09-0930 minHome / WorkIntroducing Home / WorkAt the 2022 Cannes Lions International Festival of Creativity, Adweek gathered global industry leaders to address pressing challenges, spotlight groundbreaking successes, and spark conversation on the opportunities leading the future. It was there where we first introduced Home / Work, the first marketing podcast that is not about marketing. Hosted by Antonio Lucio, this panel shares how different types of couples approach life and work.Special Guests: Thomas Ranese, Brian Jackson, Steven Wolfe Pereira, Nuria Santa Maria, Harry Kargman, and Jill Kargman. Hosted on Acast. See acast.com/privacy for more information.
2022-09-0223 minHome / WorkHome / Work Coming September 12!The world is filled with Marketing podcasts where CMOs talk about marketing. But the new generation of leaders is looking up to find guidance on how to deal with work and life priorities. Adweek brings a new take on traditional podcasts about marketing. Home / Work shares how different types of couples approach life and work.Hosted by AMA Marketing Hall of fame inductee Antonio Lucio, Home / Work is about the real talk on the good, bad, ugly, and extraordinary of balancing life and work. We will bring true role models of our industry together with their p...
2022-09-0101 min
Adweek Presents...Adweek Presents... Chip and Joanna Gaines!On this week’s episode, we travel back to last April’s Convergent TV Summit once again for a conversation between Adweek’s former Editor in Chief, Stephanie Paterik, Allison Page, Global President of Magnolia, and this famed TV couple who in 2018, stepped back from the series that made them a household name, but it wasn’t long until the Waco-based couple announced they’d be returning with their very own network as a part of a multi-platform joint venture with Discovery, Inc. During the chat, they talk about the joint venture’s journey, the obstacles and opportuni...
2022-07-1532 minAdweek Presents...Adweek Presents... Young Influentials!This week, Adweek Presents...Young Influentials, a new series hosted by Adweek digital editor Colin Daniels. Tune in each week as Colin sits down with various change-makers who are doing incredible things in their industry and pulling the curtain back on their road to success as they share their story and what they’ve been up to in their current roles. Now you’ll be able to put a face to the people who are behind some of your favorite products, shows, and technology that you are using every day.On this episode, Colin sits down with...
2022-07-0824 minAdweek Presents...Adweek Presents... Jennifer Garner and John ForakerOn this week’s episode, we travel back to Challenger Brands 2021 where Adweek’s former Editor in Chief, Stephanie Paterik sat down with the Co-Founders of Once Upon A Farm, which was launched in 2017 with the purpose of providing fresh, nutritious and delicious organic food that parents can trust and kids could love. Stephanie is joined by the company's Chief Brand Officer and Chief Executive Officer as they share their story of growing the farm-to-fridge company, from Once Upon a Farm's early beginnings to how it became a kitchen-crafted juggernaut. So grab a healthy...
2022-06-2432 minAdweek Presents...Adweek Presents... Gabrielle Union!On this week’s episode, we travel back to Brandweek 2021 where Adweek Senior Editor Terry Stanley was joined by this actress, executive producer, activist, and best-selling author. This week’s guest truly exemplifies authenticity and hustle. With the relaunch of her hair-care line, becoming co-founder of the organic children’s snack food line, Bitsy’s and most recently, launching Proudly, a baby company specially formulated for children of color, all while serving as an advocate for systematic change within the entertainment industry, this trailblazer and entrepreneur joined us for Day 2 of Brandweek to discuss defining your narrative...
2022-06-1727 minAdweek Presents...Adweek Presents... Elisabeth Moss!On this week’s episode, we travel back to last April’s Convergent TV Summit where we hosted a fireside conversation with someone who is no stranger to the creative process behind productions. With a career dating back to childhood, this actress/producer/director was catapulted to fame for her role in the critically acclaimed Mad Men then subsequently Hulu’s The Handmaid’s Tale, which is set to return for season 5 later this year. Over the past four seasons she has served as executive producer and star – and last season she made her directorial debut. Join...
2022-06-0326 minAdweek Presents...Adweek Presents... Tracee Ellis Ross!On this week’s episode, we travel back to July 2021 for Adweek’s annual Women Trailblazers Summit where we invite female founders and leaders that have revolutionized the workplace by challenging the status quo and breaking barriers. Joining me to present this week's episode is Adweek’s Creative and Inclusion Editor, Shannon Miller who actually spoke to this week’s guest during the event and for an Adweek cover story about her career and the launch of her haircare brand, Pattern Beauty.Join Shannon as she sits down to discuss how this actress/producer/C...
2022-05-2732 minAdweek Presents...Adweek Presents... Alex Rodriguez!On this week’s episode, we are traveling back to November 2021 for Brandweek Sports Marketing Summit where this baseball legend has quickly established himself as a leading marketer through his Miami-based investment firm that includes dozens of investments in brands like Presidente USA, GoPuff, and Wheels Up and as well as partnerships with MasterCard, Hims & Hers, and Goli. Join Adweek’s Chief Brand Officer, Danny Wright, as you hear from this week’s guest about how he builds his portfolio and helps elevate brands through authentic collaborations. So, grab your peanuts and Cracker Jacks and...
2022-05-2023 minAdweek Presents...Adweek Presents... Shonda Rhimes!On this week’s episode, we are going back to October 2021 for Adweek’s Convergent TV Summit. During the event, we were honored to be joined by a legendary writer and mega-producer who founded her own production company in 2005. She’s best known as the powerhouse behind hit shows like Grey’s Anatomy, Scandal, How to Get Away With Murder and most recently, Netflix’s breakout Bridgerton and as part of her recently extended and expanded Netflix deal, she’s growing her company into a force to be reckoned with on several new platforms, including VR, gaming, merchandise and live events...
2022-05-1327 minAdweek Presents...Adweek Presents... Jennifer Lopez!At Brandweek 2021, we were honored to have this fashion, film, and music icon grace our virtual stage for an intimate conversation with Adweek’s Chief Content Officer Lisa Granatstein. Hear how her limitless talents transformed the entertainer into an entrepreneur with a billion-dollar empire that includes collaborations with Coach, DSW, and Dolce & Gabbana, as well as launching her own beauty line, blazing trails, and partnering with Goldman Sachs’ 10,000 Small Businesses program in support of Latina entrepreneurs. So, let’s get loud and enjoy this conversation when Adweek Presents...Jennifer Lopez. Follow Al on Twitter...
2022-05-0619 min
Adweek Presents...Adweek Presents... coming May 6!Here at Adweek, we produce some of the top marketing events of the year including Brandweek, Mediaweek and Social Media Week. In fact, we've pretty much cornered the market on most of the events with the word “week” in the title—plus gems such as Challenger Brands, our Convergent TV Summit and more.During these events, we have the honor of bringing icons from the worlds of music, television, sports and film to the stage to discuss their careers, and more importantly, the marketing tactics that have made them icons in the field.Introd...
2022-04-0601 min
Champions of Change: Shattering Ceilings in SportsAdweek's Most Powerful Women in Sports coming April 20Welcome to Adweek’s Most Powerful Women in Sports Podcast! Throughout this series, you’ll hear from the world’s greatest marketers, media pros, athletes and coaches who share their remarkable career journeys and how they achieved peak performance. For many years, Adweek has celebrated these extraordinary women, both on and off the field. Each year, we bestow 30 sports stars with a Most Powerful Women in Sports Award online and in print with many more sports pros featured at our events, including our Women Trailblazers and Brandweek Sports Marketing summits. We are excited to final...
2022-04-0501 min
The Business of MarketingThe Future of Leadership, DEI and Sustainability According to Former Facebook CMOThe influential marketer described as a “guiding light” in the advertising world wished us a farewell last year as he stepped down from his storied, four-decade career concluding at Facebook as the global CMO. But his impact and personal work are far from over in terms of revolutionizing the industry.We couldn’t think of a better way to wrap season two of The Business of Marketing Podcast than by having Antonio Lucio as our guest. The former global CMO of companies like Facebook, Visa, HP, and PepsiCo has been a driving force for change...
2021-12-1641 minThe Garage: Tools For Retail Media InnovationThe Future of Leadership, DEI and Sustainability According to Former Facebook CMOThe influential marketer described as a “guiding light” in the advertising world wished us a farewell last year as he stepped down from his storied, four-decade career concluding at Facebook as the global CMO. But his impact and personal work are far from over in terms of revolutionizing the industry.We couldn’t think of a better way to wrap season two of The Business of Marketing Podcast than by having Antonio Lucio as our guest. The former global CMO of companies like Facebook, Visa, HP, and PepsiCo has been a driving force for change...
2021-12-1641 min
The Garage: Tools For Retail Media InnovationHow Discover is Creating Meaningful Change in Diversity and InclusionWith more than 20 years of experience in HR, Jonita Wilson has always had a deep passion and understanding of the value of diversity, equity and inclusion in the workplace. In 2019, she joined Discover Financial Services’ HR team with a director of diversity position—which led to her being named chief diversity officer last summer, overseeing all DE&I initiatives for the workforce of more than 17,000.On the latest episode of The Business of Marketing Podcast, Adweek chief innovation officer Toby Daniels sits down with Wilson to discuss her HR career journey, what inspired the laun...
2021-12-0239 minThe Business of MarketingHow Discover is Creating Meaningful Change in Diversity and InclusionWith more than 20 years of experience in HR, Jonita Wilson has always had a deep passion and understanding of the value of diversity, equity and inclusion in the workplace. In 2019, she joined Discover Financial Services’ HR team with a director of diversity position—which led to her being named chief diversity officer last summer, overseeing all DE&I initiatives for the workforce of more than 17,000.On the latest episode of The Business of Marketing Podcast, Adweek chief innovation officer Toby Daniels sits down with Wilson to discuss her HR career journey, what inspired the laun...
2021-12-0239 min
The Business of MarketingHow The Wall Street Journal Continues to Scale Its Subscription BusinessFor more than two decades, Suzi Watford has been using an extraordinary ability not often found in the news industry: sparking new ideas that turn into revenue-driving realities.After spending close to seven years working at News UK with roles in partnerships, sales, and marketing, Suzi joined The Wall Street Journal as their CMO back in 2014. In April of this year, Suzi became EVP, Consumer, a newly created role charged with creating a stronger Dow Jones “ecosystem”––fostering upselling, cross-selling, and bundling opportunities within their existing portfolio––as well as helping to build a Dow Jones pl...
2021-11-1844 minThe Garage: Tools For Retail Media InnovationHow The Wall Street Journal Continues to Scale Its Subscription BusinessFor more than two decades, Suzi Watford has been using an extraordinary ability not often found in the news industry: sparking new ideas that turn into revenue-driving realities.After spending close to seven years working at News UK with roles in partnerships, sales, and marketing, Suzi joined The Wall Street Journal as their CMO back in 2014. In April of this year, Suzi became EVP, Consumer, a newly created role charged with creating a stronger Dow Jones “ecosystem”––fostering upselling, cross-selling, and bundling opportunities within their existing portfolio––as well as helping to build a Dow Jones pl...
2021-11-1844 min
TechMagic with Cathy HacklMetaverse 2030We started this journey in an effort to better understand where the future of the internet is heading, as well as to help you explore the metaverse. And just as we were doing that, something quite interesting happened.Mark Zuckerberg, the founder of Facebook, announced that the company will become a metaverse company and marked the shift with a name change to Meta. If ever there was a timestamp in history, this would be it. While Facebook may be a part of that journey, as we've heard it time and time again from experts throughout this...
2021-11-1735 minTechMagic with Cathy HacklFashion's Future Moment It was May 2019 when Dutch startup, The Fabricant, made a splash on the fashion scene with the debut of their Iridescence dress, a luminous cape-like gown that glowed with highlights of purple. But this was no ordinary dress. The Iridescence dress is a digital asset that was auctioned on the blockchain for $9,500 and delivered by digitally tailoring the dress onto the photos of the buyer. For those paying attention to what is happening in the fashion industry, it was this sale that made us rethink what is valuable in fashion. In...
2021-11-1038 minTechMagic with Cathy HacklNFTs When the American digital artist known as Beeple sold a digital artwork at Christie’s Auction House for over $60 million, it became the most expensive NFT ever sold at an auction. It was a metaverse moment that crystallized the hype surrounding this new form of digital media. But what exactly is an NFT and why are they so important? NFT stands for non-fungible token and is essentially a unique and noninterchangeable unit of data stored on a digital ledger such as the blockchain. These tokens can be linked to anything from art, texts, video or even...
2021-11-0329 minTechMagic with Cathy HacklEntertainment at the CoreWhat if it was possible to walk the halls of Hogwarts, explore the deserts of Tatooine, or be emersed into J. R. R. Tolkien’s Middle Earth? Would you want to explore one of these imaginary worlds? "People like the idea of an escapist experience, whether that be on TV, in a video game, or on some kind of shared virtual space,” says Anshel Sag, Principal Analyst at Moor Insights & Strategy. “I think that helping people to momentarily escape reality is really what entertainment's purpose is." The metaverse presents itself as a realm of infinite possibilities and opport...
2021-10-2723 minTechMagic with Cathy HacklWho am I in the Metaverse? When most of your time spent with others is on digital platforms, is your digital identity a better representation of who you are than your physical identity? As we look forward towards the future, our avatars will play an increasingly important role in how we enter the metaverse and how we represent ourselves there. "The purpose of the avatar inside the metaverse is to really truly look inside ourselves," Kelly Vero says. The avatar can become an exploration of the self, but it can also give us the opportunity to be multiple selves, explore multiple identities, or...
2021-10-2029 minTechMagic with Cathy HacklWhat's Gaming Got To Do With It? According to 2021 research from Statista: 38% of video game players are ages 18 to 34 and 7% are 65 years and older. In 2021, women accounted for 45% of gamers in the U.S. And lastly, two out of every five people across the world are gamers. They're not only your kids, but also your aunt, friend, and possibly even your grandma. You need to look no further than gaming to start seeing your first glimpses of the metaverse. Gaming—and particularly multiplayer games—have paved the way for the metaverse, especially when it comes to infr...
2021-10-1327 min
The Business of MarketingWhy the Search for the Perfect Forecast Keeps AccuWeather's President MotivatedSteve Smith first joined AccuWeather as a forecasting intern in the summer of 1997. 24 years later, Steve is now President of the company, and it was his passion for weather and science and the company's reinvention during the digital revolution of the late 90s that he describes as "the perfect storm" of opportunity that both changed the company and his career forever.As President, Steve is responsible for the enterprise-wide product, techno2logy, R&D, corporate development and strategy, digital media division, content, and the AccuWeather® Network. He also oversees the marketing team and stays e...
2021-10-0738 minThe Garage: Tools For Retail Media InnovationWhy the Search for the Perfect Forecast Keeps AccuWeather's President MotivatedSteve Smith first joined AccuWeather as a forecasting intern in the summer of 1997. 24 years later, Steve is now President of the company, and it was his passion for weather and science and the company's reinvention during the digital revolution of the late 90s that he describes as "the perfect storm" of opportunity that both changed the company and his career forever.As President, Steve is responsible for the enterprise-wide product, techno2logy, R&D, corporate development and strategy, digital media division, content, and the AccuWeather® Network. He also oversees the marketing team and stays e...
2021-10-0738 minTechMagic with Cathy HacklCollaboration and Co-Creation are Kings The moment you take your first step into the metaverse, you'll immediately notice the passionate community of builders that are architecting the future of the internet right before your eyes. And they're not going at it alone—instead, they're leveraging the power of collaboration to move at a speed that would be impossible for any single creator. As brands begin to foray into this territory, one critical truth should always be top of mind: collaboration and co-creation are two of the most important building blocks of web 3.0. Empowering "collectors" (not "consumers") to collaborate wi...
2021-10-0622 minTechMagic with Cathy HacklDefining A New Reality "Metaverse" is a word that's hard to define — and means different things to different people. The term was coined by sci-fi writer Neal Stephenson in his 1992 novel, "Snow Crash," to describe a world similar to that which was later popularized in Ernest Cline's 2011 book, "Ready Player One," which was adapted into a film by Steven Spielberg. In these stories, the metaverse is a persistent virtual world—accessible by VR goggles—where users can fully live out their lives digitally. But is that the future metaverse we can actually expect? On epi...
2021-09-2921 min
The Business of MarketingHow Snap Lets Brands Step Into A New Creative Reality With ARIn 2018, SNAP’s stock was down and a number of senior leaders had recently left. Around this time, SNAP’s CEO Evan Spiegel made a commitment to bring on a number of important senior leaders to help bring the company back from irrelevancy.Enter Jeremi Gorman. She joined the company in 2018 as Chief Business Officer and since then, she has helped bring SNAP stock from $5 to $79.31 (as of 9/23/21) and they recently posted their best quarter in 4 years.In the latest episode of The Business of Marketing Podcast, Adweek’s Chief...
2021-09-2357 minThe Garage: Tools For Retail Media InnovationHow Snap Lets Brands Step Into A New Creative Reality With ARIn 2018, SNAP’s stock was down and a number of senior leaders had recently left. Around this time, SNAP’s CEO Evan Spiegel made a commitment to bring on a number of important senior leaders to help bring the company back from irrelevancy.Enter Jeremi Gorman. She joined the company in 2018 as Chief Business Officer and since then, she has helped bring SNAP stock from $5 to $79.31 (as of 9/23/21) and they recently posted their best quarter in 4 years.In the latest episode of The Business of Marketing Podcast, Adweek’s Chief...
2021-09-2357 min
TechMagic with Cathy HacklAdweek's Metaverse Marketing Podcast — Coming September 29th Today, Adweek is announcing the release of our newest original podcast series — Metaverse Marketing. Part audio documentary, part interview podcast, Metaverse Marketing explores the role of marketing in Web 3.0 and hopes to help listeners make sense of the metaverse beyond just the hype. The podcast is hosted by leading metaverse strategist and CEO of Futures Intelligence Group, Cathy Hackl. On Adweek's Metaverse Marketing podcast, host Cathy Hackl takes listeners on a journey into the future and prepares marketers to master the metaverse. Listeners can expect to be brought up to speed on the te...
2021-09-2201 min
The Garage: Tools For Retail Media InnovationHow Harry's is Taking a New Approach to the Mental Health CrisisOn this week’s episode, The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Jaime Crespo, General Manager at Harry's. With almost 20 years of experience, Jaime has held senior marketing roles for brands like Unilever, Anheuser-Busch InBev, and Amazon before joining Harry’s. At Harry’s, he is responsible for Harry's P&L in the US and developing commercial and innovation roadmaps. He’s also responsible for the growth and success of the Harry’s brand and for realizing the brand vision to become a disruptive omnichannel men’s care brand.Durin...
2021-09-0934 minThe Business of MarketingHow Harry's is Taking a New Approach to the Mental Health CrisisOn this week’s episode, The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Jaime Crespo, General Manager at Harry's. With almost 20 years of experience, Jaime has held senior marketing roles for brands like Unilever, Anheuser-Busch InBev, and Amazon before joining Harry’s. At Harry’s, he is responsible for Harry's P&L in the US and developing commercial and innovation roadmaps. He’s also responsible for the growth and success of the Harry’s brand and for realizing the brand vision to become a disruptive omnichannel men’s care brand.Durin...
2021-09-0934 min
The Business of MarketingWhy BACARDÍ Rum's Global SVP Says Humility Will Always Win Over HierarchyOn this week’s episode of The Business of Marketing Podcast, Adweek’s Chief Innovation Officer, Toby Daniels sits down with Ned Duggan, Global SVP at BACARDÍ Rum. Over the past 13 years at BACARDÍ Rum, Ned has worked in Global and North American Marketing roles across a number of leading spirits brands including Grey Goose Vodka and BOMBAY SAPPHIRE Gin.During the conversation, they discussed what first drew Ned into a career in marketing and the spirits industry, what fuels his creativity, how he unlocks creativity in others, and what BACARDI is doing to drive...
2021-08-2637 minThe Garage: Tools For Retail Media InnovationWhy BACARDÍ Rum's Global SVP Says Humility Will Always Win Over HierarchyOn this week’s episode of The Business of Marketing Podcast, Adweek’s Chief Innovation Officer, Toby Daniels sits down with Ned Duggan, Global SVP at BACARDÍ Rum. Over the past 13 years at BACARDÍ Rum, Ned has worked in Global and North American Marketing roles across a number of leading spirits brands including Grey Goose Vodka and BOMBAY SAPPHIRE Gin.During the conversation, they discussed what first drew Ned into a career in marketing and the spirits industry, what fuels his creativity, how he unlocks creativity in others, and what BACARDI is doing to drive...
2021-08-2637 min
The Business of MarketingHow Hulu Letting Viewers Choose Ads Or No Ads Solidified Their Streaming BusinessIf there’s anyone who knows the ins and outs of driving growth strategies, it’s Kelly Campbell. Before she arrived at Hulu, one of the shining streaming stars coming out of this past year, she oversaw growth marketing for Google Cloud. Suffice to say, Kelly knows a thing or two about how to scale platforms on the rise.On this week’s episode of The Business of Marketing Podcast, Adweek’s Chief Innovation Officer, Toby Daniels sits down with Kelly, who is now President at Hulu to discuss her role managing Hulu’s suite of on-dema...
2021-08-1237 minThe Garage: Tools For Retail Media InnovationHow Hulu Letting Viewers Choose Ads Or No Ads Solidified Their Streaming BusinessIf there’s anyone who knows the ins and outs of driving growth strategies, it’s Kelly Campbell. Before she arrived at Hulu, one of the shining streaming stars coming out of this past year, she oversaw growth marketing for Google Cloud. Suffice to say, Kelly knows a thing or two about how to scale platforms on the rise.On this week’s episode of The Business of Marketing Podcast, Adweek’s Chief Innovation Officer, Toby Daniels sits down with Kelly, who is now President at Hulu to discuss her role managing Hulu’s suite of on-dema...
2021-08-1237 min
The Business of MarketingHow SAP.IO Drives Innovation and Growth for Startups and Customers Around the WorldSince 2017, SAP.iO has helped more than 300+ external startups and internal ventures accelerate their growth while enabling thousands of SAP’s customers to access innovation. With over 20 years of experience in business development and strategy in the tech industry, it would be hard to find someone more qualified to lead the company’s early-stage startup acceleration and incubation programs across the world than Alexa Gorman.To officially kick off the second season of The Business of Marketing, Adweek’s Chief Innovation Officer Toby Daniels sat down with SAP.iO’s SVP, Global Head of Foundrie...
2021-07-2932 minThe Garage: Tools For Retail Media InnovationHow SAP.IO Drives Innovation and Growth for Startups and Customers Around the WorldSince 2017, SAP.iO has helped more than 300+ external startups and internal ventures accelerate their growth while enabling thousands of SAP’s customers to access innovation. With over 20 years of experience in business development and strategy in the tech industry, it would be hard to find someone more qualified to lead the company’s early-stage startup acceleration and incubation programs across the world than Alexa Gorman.To officially kick off the second season of The Business of Marketing, Adweek’s Chief Innovation Officer Toby Daniels sat down with SAP.iO’s SVP, Global Head of Foundrie...
2021-07-2932 min
The Business of MarketingHow BIC Drives Innovation in the Face of DisruptionFor over 75 years, BIC has grown from humble beginnings to become a globally recognized and iconic brand.But how do you take a legacy brand like BIC whose core business is making pens, lighters, and disposable shavers, and maintain relevance in a world that has seen every significant disruption in almost everything analog due to technological innovation and digital transformation?On the season finale of The Business of Marketing Podcast, we sat down with BIC CEO Gonzalve Bich during Adweek’s CMO Summit to discuss how they have maintained their rele...
2021-05-2024 minThe Garage: Tools For Retail Media InnovationHow BIC Drives Innovation in the Face of DisruptionFor over 75 years, BIC has grown from humble beginnings to become a globally recognized and iconic brand.But how do you take a legacy brand like BIC whose core business is making pens, lighters, and disposable shavers, and maintain relevance in a world that has seen every significant disruption in almost everything analog due to technological innovation and digital transformation?On the season finale of The Business of Marketing Podcast, we sat down with BIC CEO Gonzalve Bich during Adweek’s CMO Summit to discuss how they have maintained their rele...
2021-05-2024 min
The Business of MarketingHow the Milwaukee Bucks C-Suite Team Thrives on CollaborationDuring their 2020 season, the Milwaukee Bucks had the NBA’s best record, the league’s Most Valuable Player, and the best chance for a Bucks team to win a championship in 49 years, but on August 26, the Bucks players decided to take a stance instead of play Game 5 in their series with the Orlando Magic.Following the shooting of Jacob Blake by police in Kenosha, Wisconsin, the Bucks players refused to step out on the court for their playoff matchup, which sent shockwaves across the NBA and later led to the Houston Rockets and Oklahoma City Thunder joining thei...
2021-03-1132 minThe Garage: Tools For Retail Media InnovationHow the Milwaukee Bucks C-Suite Team Thrives on CollaborationDuring their 2020 season, the Milwaukee Bucks had the NBA’s best record, the league’s Most Valuable Player, and the best chance for a Bucks team to win a championship in 49 years, but on August 26, the Bucks players decided to take a stance instead of play Game 5 in their series with the Orlando Magic.Following the shooting of Jacob Blake by police in Kenosha, Wisconsin, the Bucks players refused to step out on the court for their playoff matchup, which sent shockwaves across the NBA and later led to the Houston Rockets and Oklahoma City Thunder joining thei...
2021-03-1132 min
The Business of MarketingThe Power of Purpose-Driven Marketing with Lisa Sherman (Ad Council), Alicia Tilman (SAP) and Linda Yaccarino (NBCUniversal)While purpose-driven marketing isn't a new term in our industry, it's taken on a significant new meaning in a COVID world. It isn’t enough to act on consumer’s behalf — rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels.At Adweek's Challenger Brands on Thursday, Ad Council's President and CEO Lisa Sherman was joined by council members Linda Yaccarino, Chairman of Global Advertising and Partnerships, NBCUniversal, and Alicia Tillman, Global CMO, SAP to discuss how they're driving business transformation within their respec...
2021-02-2522 minThe Garage: Tools For Retail Media InnovationThe Power of Purpose-Driven Marketing with Lisa Sherman (Ad Council), Alicia Tilman (SAP) and Linda Yaccarino (NBCUniversal)While purpose-driven marketing isn't a new term in our industry, it's taken on a significant new meaning in a COVID world. It isn’t enough to act on consumer’s behalf — rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels.At Adweek's Challenger Brands on Thursday, Ad Council's President and CEO Lisa Sherman was joined by council members Linda Yaccarino, Chairman of Global Advertising and Partnerships, NBCUniversal, and Alicia Tillman, Global CMO, SAP to discuss how they're driving business transformation within their respec...
2021-02-2522 min
Marketing VanguardSpecial DEI Series: The Unaccounted - Adweek MENA SummitToday, ten industry leaders of MENA (Middle Eastern and North African) descent came together virtually to share their experiences of feeling simply unaccounted for, especially when it comes to U.S. standards. Listen in to hear their stories, how they’re leading today and the solutions we can all work towards true inclusivity and anti-racism.Thank you to all our speakers for bringing their heart, knowledge, and power forward:Carla Hassan, CMO, CitiDalia Tarabay, Global Business Lead, GoogleFarhanna Sayegh, Multicultural Marketing Director, CQ fluencyJasmine Atherton, VP of Marketing, etuHOMEMaryam Banikarim, Head of Marketing, NextDoorSepideh Nasiri, CEO and Founder, Women of Mi...
2020-12-041h 28
Marketing VanguardAdweek Executive Mentees Turn the Tables with Marketer MomentumIn this special episode, I am sharing the first episode of Marketer Momentum, the brain-child of the Adweek Executive Mentees who took it upon themselves to bring forward their top career tips from being mentored by 250 CMOs, CBOs, CEOs, Chief D&I Officers. Equally important in their journeys with their mentors has been their journeys with each other. In this first episode, they turn the tables, interviewing their mentors: Musa Tariq, Kristin Patrick, Sarah Kate Ellis, Julian Duncan. In the next episodes they interview other mentees who are lighting the path on fire. As they say... "career guidance you wish...
2020-11-0346 min
Marketing VanguardDisability Inclusion Summit - Adweek DEI Virtual EventFor the Disability Inclusion Summit, eight leaders in marketing and advertising brought their hearts and perspectives forward, sharing the virtual stage to open up about their personal experiences and unifying sentiments around areas for advancement. Each of the panelists are part of the Disability community and shared important perspective on awareness, understanding and alliance. For anyone trying to access this podcast who may have a hearing impairment, please note the full video that includes a sign language interpreter is available here: https://www.adweek.com/agencies/leaders-with-disabilities-urge-brands-and-agencies-let-us-tell-own-stories/The Panelists included: Becky Kekula, director, Disability Equality Index KR Liu, head of...
2020-10-021h 27
Marketing VanguardPride Stars - Adweek Live Event10 Adweek Pride Stars and LGBTQ leaders creating an impact in advertising, marketing, and culture, joined us today for a live discussion on how they are personally and professionally navigating these turbulent times. Their voices shared how LGBTQ advocacy and dialogue have pushed the industry's diversity, inclusion and equity movement forward. Please join us for this very special version of CMO Moves featuring Adweek’s Pride Stars and listen to the immediate actions each of us can take to accelerate systemic change. Thank you to all our speakers for bringing their heart, knowledge, and power forward:(Moderator) Sarah Kate Ellis, President an...
2020-06-2659 min
Marketing VanguardInside Adweek – What Moves Editorial Co-Leaders Lisa Granatstein and Stephanie Paterik?Have you ever wondered how a certain someone gets on the cover of a major publication? Or how speakers are selected for events? Or what a hot newsroom decides to focus in on? Well, today we dive deep with Adweek's editorial co-leaders, Lisa Granatstein and Stephanie Paterik, to hear what they found truly unique this year and what they are looking forward to in 2020. Tune in to hear about some of the most notable moments of 2019, including Chrissy Teigen’s Brand Genius Award, a private home tour with Swizz Beatz, what’s happening with Privacy Laws and Customer Experience. And don’...
2019-12-1936 min