Shows
The CMO WhispererCracking the Code of Customer Experience with Dave EdelmanMy guest this week is back for another episode adventure. He was one of my very first guests on The CMO Whisperer—Dave Edelman. A longtime thought leader in marketing and customer experience, Dave has amassed over 1 million followers on LinkedIn. Over the past 30 years, he’s led strategy and digital marketing practices at BCG, Digitas, and McKinsey, and also served as the Chief Marketing Officer at Aetna. Today, he’s an executive advisor and senior fellow at Harvard Business School, where he works closely with enterprise-scale companies and AI startups. His new book, Per...2025-06-2034 min
It's No FlukeE164 Dakota Lowe: Climbing Cringe MountainDakota Lowe is an award-winning social strategist with nearly a decade of experience helping brands break through with innovative digital storytelling. As VP of Social Strategy at Edelman, Dakota leads social engagement for iconic names across CPG, e-commerce, and food with an emphasis on their earned-centric campaigns—including Degree, Dove, Hellmann's, and Mars.Previously at GSD&M, Dakota modernized Fruit of the Loom’s social presence, including launching the TikTok with 150% month-over-month growth and 10M+ views, and secured the agency’s first TikTok AOR with Stanley, leading all social creative outputs.Recognized by AdAge, Adweek, Fast C...2025-04-2335 min
A LA LATINA41 - Rebeca Vargas / Chief Marketing Officer, Girl Scouts USAIn this new and inspiring episode of A LA LATINA: The Playbook to Succeed Being Your Authentic Self, Claudia Romo Edelman and Cynthia Kleinbaum Milner welcome the incredible Rebeca Vargas, Chief Marketing Officer at Girl Scouts of the USA.Rebeca’s journey is one of bold leadership, personal sacrifice, and unwavering authenticity. As the CMO of one of America’s most iconic youth organizations—serving nearly 2 million members—Rebeca is redefining what it means to lead with purpose. Her career spans powerhouse institutions like Wells Fargo, JPMorgan Chase, Citibank, and BBVA, as well as founding and growing transfor...2025-04-1628 min
Career WanderlustDanielle Wiley, CEO of Sway Group talks Agency Leadership: Finding Mentors, Building Teams, and Staying Independent in a Consolidated MarketStep into the world of influencer marketing with Danielle Wiley, a pioneering force who transformed her passion for digital content into Sway Group, one of the industry's most respected independent agencies. In this enlightening episode, discover how a former food blogger built a network of 50,000 influencers and revolutionized brand-creator partnerships. Whether you're an aspiring entrepreneur or looking to evolve your leadership style, Danielle's journey from PR professional to CEO offers invaluable insights for navigating today's dynamic business landscape. Guest Bio:Danielle Wiley is the founder and CEO of Sway Group, a premier influencer m...2024-11-1431 min
The Duct Tape Marketing PodcastConsult with Ease: Personalize Your Customer Strategy Using AIIn this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing expert. As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey’s Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog. Currently, David advises top execut...2024-11-0723 min
The Growth FireMastering Personalized Customer Experiences With David EdelmanDavid Edelman serves as an Executive Advisor through his company, Edelman Advisory Services, where he helps C-suite executives in large enterprises shape their strategic direction, build their teams, and become digitally agile. A thought leader in marketing and personalization, his career spans over three decades, including serving as CMO at Aetna. Recognized by Forbes as one of the most influential CMOs globally and by Adweek as one of the Top 20 Marketing and Technology Executives, David has gained over 1.1 million followers for his insights on digital marketing and customer strategy. He also co-authored the book Personalized Customer Strategy in the...2024-10-1832 min
Marketing Today with Alan Hart441: How Personalized Marketing Can Evolve Your Companies Value with Dave EdelmanDave Edelman is a sought-after advisor on digital transformation and marketing, a professor, and an author. He teaches marketing at Harvard Business School and advises top executives on AI and personalization. Dave began his career as a young consultant at the Boston Consulting Group, where he coined the term “Segment-of-One Marketing.” Dave also guided Aetna (now part of CVS Health) as CMO through its transformation into a digitally oriented, customer-centric brand. Recognized multiple times by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” Dave has attracte...2024-10-1641 min
Influence Global Podcast - shining a spotlight on influencer marketingHow Did The Influencer Marketing Industry Start Ft. Danielle WileyDanielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in June of 2011. Danielle has been featured in AdWeek, AdAge, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, iMedia, SXSW, CES and the SMX Search Marketing Expo. Learn more about your ad choices. Visit megaphone.fm...2024-06-1822 min
Women in Influencer MarketingHow to Survive (and Thrive!) After Lay OffsToday we’re speaking with Brooks Miller of Edelman.
Connect with her:
https://linkedin.com/in/brooksdennardmiller/
https://instagram.com/brooksied
https://twitter.com/brooksied
Brooks Miller has been working in the Influencer Marketing industry since 2015. Currently, she is the EVP of Influencer Marketing at Edelman, based in New York. Previous to Edelman, Brooks was at Twitter for 7.5 years, leading the US Creator Content Strategy & Execution team, which focused on collaborating with the internet's top influencers and artists to make best-in-class content for Twitter's advertisers. Before her life wa...2023-12-1957 min
Lead with a QuestionWhat makes a career meaningful?Clint Schaff - Producer and Founder, LA Times Studios
Mary Anne Radmacher wrote that “Your responsibility is to be an explorer, not a tourist in this adventure that is your life.” Our guest today took up that challenge from the time he was a kid: dreaming of robots, searching for community, and as he got older, discovering and amplifying stories that matter, at one of the biggest news agencies in the world. His professional expeditions have been so varied that his very impressive career resists categorization. So instead, we’ll lean in as he parts the curtain and we...2023-05-1447 min
Touch of Truth with Jackie CooperCan You Hope with Jamie OliverOn the season finale of Touch of Truth, host Jackie Cooper sits down with Jamie Oliver, English chef, restaurateur, and author.During the conversation, Oliver comments on modern British society, what it means to be British, and why he believes doing good can be good for business.He also discusses his vision for the future, why he believes investing in teachers and schools is the best way to change the trajectory of the country, and more.Subscribe to Touch of Truth on your favorite podcast platform!You can...2023-01-1742 min
Touch of Truth with Jackie CooperFighting for Sunshine with Fahad SaudOn episode seven of Touch of Truth, host Jackie Cooper sits down with Saudi-born singer/songwriter, angel investor, entrepreneur, and world-class equestrian, Fahad Saud.During the conversation, they discuss his music career, how his writing process has evolved, opening for Haim at SXSW, and what fans can expect from him next.Subscribe to Touch of Truth on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twit...2023-01-1048 min
Touch of Truth with Jackie CooperIt May Be Too Late with Ken HertzOn episode six of Touch of Truth, host Jackie Cooper sits down with lawyer, entertainment industry deal-maker, media advisor, and venture investor, Ken Hertz.During the conversation, they discuss the freedom ideals on which America was founded, and how that’s been broken down, the institutionalized vague-ness in royalty agreements, and the early days of music videos, mp3 and Napster.Hertz also details the story of how the Fresh Prince of Bel-Air came to be, negotiating the music rights for Good Morning Vietnam, and the entrepreneurial spirit that has led him to invest in...2022-12-201h 16
Touch of Truth with Jackie CooperLiving a Legacy with Kate RobinsonIn episode five of Touch of Truth, Kate Robinson. Robinson is an author, speaker, and co-founder of a number of initiatives dedicated to the legacy of her father, Sir Ken Robinson. She joins host Jackie Cooper to discuss dropping out of school at 16 and the four rules her parents gave her, the parallels between our human social/cultural systems and natural ecosystems, and how millennials and older generations should be supporting Gen Z.Subscribe to Touch of Truth on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by v...2022-12-1341 min
Touch of Truth with Jackie CooperProtect Your Joy with Taj ReidIn episode four of Touch of Truth, Taj Reid, Edelman’s Global Chief Experience Officer, joins host Jackie Cooper to share his story, moving at the speed of your audiences’ needs, why it’s okay to be too nice, and his work with Mighty Dream, a new creative advocacy agency collaboration with Grammy-winning producer, Pharrell Williams. During the discussion, Reid also four-part mental model for how to create meaningful experiences and why the trifecta of art, innovation, and empathy are the codes that we need to change things. Subscribe to Touch of Truth on your...2022-12-0656 min
Touch of Truth with Jackie CooperThe Empowerment Paradox with Jess WeinerIn episode three of Touch of Truth, host Jackie Cooper sits down with best-selling author, podcast host, and speaker, Jess Weiner. Weiner describes herself as a social scientist who studies cultural trends and has been considered a brand’s secret weapon and has been a trusted advisor to companies such as Unilever, Mattel, Warner Brothers, and Nike.During the discussion, Weiner talks about how legislation is censoring brands from taking action, her experience as an entrepreneur, and having to find her own way, and feeling fractured about the state of the world while still pushing for cha...2022-11-2948 min
Touch of Truth with Jackie CooperThe Strength of Going Slow with Moj MahdaraWelcome to Touch of Truth, the podcast that connects you to the unsung heroes and power players of our industry as they share the human truth behind the glossy experience. No schmooze, no rehearsal, just pure unadulterated honesty. Their stories might just make you a little more successful and a lot happier.In episode two, Jackie sits down with founder, investor, and entrepreneur, Moj Mahdara. During the discussion, Moj talks about her career trajectory, leaving home at 16, and the role that music and culture played in providing her the confidence to make that decision. 2022-11-2247 min
Touch of Truth with Jackie CooperClaim Your Space with Harris ReedWelcome to Touch of Truth, the podcast that connects you to the unsung heroes and power players of our industry as they share the human truth behind the glossy experience. No schmooze, no rehearsal, just pure unadulterated honesty. Their stories might just make you a little more successful and a lot happier.In episode one, Jackie sits down with fluid fashion designer Harris Reed, creative director for French fashion house Nina Ricci. During the episode, they discuss how Reed has trailblazed design, creativity, gender fluidity, and advocacy. They also discuss the trials and tribulations of working...2022-11-1742 min
Touch of Truth with Jackie CooperTouch of Truth Coming November 17!Welcome to Touch of Truth, the podcast that connects you to the unsung heroes and power players of our industry as they share the human truth behind the glossy experience. No schmooze, no rehearsal, just pure unadulterated honesty. Their stories might just make you a little more successful and a lot happier. Hosted on Acast. See acast.com/privacy for more information.2022-11-1600 min
Climate OneThe Enablers: The Firms Behind Fossil Fuel FalsehoodsFor years, fossil fuel companies have claimed to support climate science and policy. Many have recently pledged to hit net zero emissions by midcentury. Yet behind the scenes they fight those very same policies through industry associations, shadow groups, and lobbying – all while spending vast sums on advertising and PR campaigns touting their climate commitments. This week we focus on the PR and law firms helping fossil fuel companies delay the transition to clean energy while claiming they are on the side of climate protection.Guests: Benjamin Franta, PhD candidate in History of Science, Stanford Uni...2022-02-1153 min
Commonwealth Club of California PodcastCLIMATE ONE: The Enablers: The Firms Behind Fossil Fuel FalsehoodsFor years, fossil fuel companies have claimed to support climate science and policy. Many have recently pledged to hit net zero emissions by midcentury. Yet behind the scenes they fight those very same policies through industry associations, shadow groups, and lobbying – all while spending vast sums on advertising and PR campaigns touting their climate commitments. This week we focus on the PR and law firms helping fossil fuel companies delay the transition to clean energy while claiming they are on the side of climate protection.
Guests:
Benjamin Franta, PhD candidate in History of Science, Stanford University.
Jamie Henn, founder and dir...2022-02-1153 min
Su Atención, Por FavorMariana Sanz - La conquista de la confianza: entre los medios y los grupos de WhatsAppHoy en “Su Atención, Por Favor”, conversaremos con Mariana Sanz, CEO de Edelman América Latina y Gerente General de la oficina De México. Además, es la encargada de de la rede de oficinas y afiliada de la agencia en la región, con operaciones en Argentina, Brasil, Colombia, etc.
Durante diez años fue socia en una de las agencias de comunicación estratégica más importantes de México, también asesora del Ceo de Pemex, también ha participado en encuentso sobre marketing y comunicación como AdWeek LATAM, Expopublicitas y el Festival Wav...2021-12-0732 min
TOGCHAT Photography PodcastBenjamin Von Wong at the intersection of fantasy and photographyMy guest is Canadian artist Benjamin Von Wong. He is a photographer, a marketing genius, an artist and much more. On his website he describes himself as an “Artist focused on amplifying positive Impact.”Benjamin Von Wong's work lies at the intersection of fantasy and photography and combines everyday objects with shocking statistics. It has attracted the attention of corporations, like Starbucks, Dell, and Nike and has generated over 100 million views for causes like ocean plastics, electronic waste, and fashion pollution. Most recently, he was named one of Adweek's 11 content branded masterminds. And he is also the host o...2021-02-101h 07
Millennium Live | A Leadership & Discovery PodcastEpisode 87 | David EdelmanOur guest on this podcast is someone who is repeatedly recognized by Forbes as one of the most influential cmo's in the world, and by AdWeek, as one of the top 20 marketing technology executives. David Edelman, Executive Advisor, who until recently was the Chief Marketing Officer of Aetna, joins Millennium Alliance Co-Founder, Alex Sobol. We dive into the journey through David's career, having built a global reputation in healthcare and marketing. David is our upcoming keynote speaker for the Digital Healthcare & Patient Experience Assembly.Hosted by Ausha. See ausha.co/privacy-policy for more information.2020-11-1639 min
CMI Weekly WrapAre You Measuring the Right Things? In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re measuring the right things. Marketing leader Adam Helweh talks with Robert about the trends Google thinks will stick with consumers even when stay-at-home orders relax. And finally he points to an article that asks whether marketers should even care about engagement anymore. And that’s a wrap for the week ending June 19, 2020. NEWS ITEM OF THE WEEK Google Expects Quarantine Consumer Trends to Outlast Stay-at-Home Measures https://www.adweek.com/brand-marketing/google-expects-quarantine-consumer-trends-to-outlast-stay-at-home-measures/ INTERVIEW OF THE WEEK 2020-06-1737 min
Marketing VanguardD&I Summit Series: Claudia Edelman interviewed by Diego Scotti on the Hispanic Community ImpactIn this session from the Adweek D&I Summit, CMO Verizon Diego Scotti interviews We Are All Human Founder & CEO Claudia Edelman interviews GM and President, Consumer Health and Wellness of RB Cynthia the Hispanic Community Impact. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. Hosted on Acast. See acast.com/privacy for more information.2020-05-2912 min
Marketing VanguardD&I Summit Series: Cynthia Chen interviewed by Claudia Edelman on the Asian Community ImpactIn this session from the Adweek D&I Summit, We Are All Human Founder & CEO Claudia Edelman interviews GM and President, Consumer Health and Wellness of RB Cynthia Chen on the Asian Community Impact. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. Hosted on Acast. See acast.com/privacy for more information.2020-05-2912 min
The A-List PodcastThe A-List Podcast(Dean's List Edition): Matt Low & Mani SchlisserOn this week’s episode of The A-List Podcast, host and DiMassimo Goldstein CCO, Tom Christmann is joined by BBDO’s Matt Low and Mani Schlisser
Matt is a Senior Copywriter (and resident sneaker enthusiast) at BBDO Worldwide where he has worked since being an intern for nearly five years. Matt is a graduate of Syracuse University and in his nascent career as a copywriter has received numerous accolades and nominations by bodies such as: The New York Festivals Advertising Awards, The Webbys, and his recognition earned him a feature in AdWeek.
Mani has recently taken on a role as a Se...2019-08-2258 min
Marketing VanguardDave Edelman, CMO of Aetna - Agile Digital Transformation of a Complex EcosystemDave Edelman, CMO of Aetna, is one of the world’s leading authorities on not just Digital Transformation, but how to do that with agility and scale. When Dave took on the role of CMO of Aetna, he was not only geared up, he was excited to help lead a massive marketing transformation effort that included 3000+ customer touch points, many of which were B2B. But it wasn’t the transformation in and of itself that excited him, it was the why behind the effort. To turn Aetna into a consumer-oriented, brand-forward company with a clear vision and a new-found purp...2018-11-0129 min
Evolve LeadershipDAVID ARMANO | Why mentoring is the leadership of the future #027David Armano is a mentor. Yet, a mentoring role wasn't something he initially quested, but came to discover. It was supposed to be his opportunity to give back. He never imagined the impact it would have on himself.
David is the global strategy director for Edelman. His marketing genius has worked with HP, Kellogg's, eBay, Adidas, Hilton, and many more. In addition, he’s contributed articles to the Harvard Business Review, Bloomberg, Businessweek, AdAge, Adweek and others.
On this show, we talk about millennial leadership, the dual nature of mentoring, and getting your eyes off of yo...2016-03-0740 min