Shows
The Daily MastermindHow to Rank in AI Search (AEO Explained) with AJ AluthwalaJoin George Wright III on the Daily Mastermind as he chats with AJ Aluthwala, CEO and co-founder of Kallisto Tech, about the evolving landscape of SEO and the emerging domain of Answer Engine Optimization (AEO). Discover the transformation from traditional SEO strategies to optimizing for AI-driven search engines. AJ shares actionable insights on how businesses can leverage AI tools, the importance of FAQs, Reddit strategies, and the crucial need for an adaptable, long-term SEO plan. Whether you're new to digital marketing or looking to enhance your current strategies, this episode provides vital strategies to...
2026-02-0625 min
Found in AI: AI Search Visibility, SEO, & GEOWhat Does Microsoft’s AEO/GEO Guide Mean for Ecommerce?Send us a text📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeWhat does Microsoft's AEO/GEO Guide mean for ecommerce? In this episode of Found in AI, Cassie walks through what Microsoft actually recommends for optimizing ecommerce sites for AI engines like Copilot, why structured and consistent product data matters, and how AI systems interpret pricing, availability, and trust signals.Using Microsoft’s guidance alongside the Freshness, Structure, Authority (FSA) framework, Cassie explains what ecommerce teams should focus on...
2026-02-0507 min
What's Next｜科技早知道Bonus｜AEO/GEO 线下讨论：流量逻辑在变，内容价值如何被重新定义？在 AI 快速渗透信息获取方式的当下，流量入口正在发生结构性的变化，越来越多原本发生在搜索引擎中的行为被前移到了大模型的对话界面中。就在这一背景下，像 Perplexity 和 OpenAI 这样的 AI 平台公司开始尝试广告和购物功能，试图探索一条新的商业化途径。
我们的节目近期硅谷组织了一场 关于 GEO/AEO（AI Engine Optimization）的线下闭门讨论。我们邀请了来自模型公司、搜索与推荐系统背景、AEO 服务商、电商平台以及品牌侧的一线从业者，共同探讨：AI 搜索与传统搜索的关系究竟发生了哪些变化？AEO 是否真的值得投入？在模型时代，内容、品牌与可信度应如何被重新理解？
本期节目基于这场线下讨论整理而成。我们结合实践者的真实经验，试图厘清：当 AI 成为新的流量入口，哪些逻辑正在改变，哪些其实从未改变。
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本期人物
丁教 Diane，「声动活泼」联合创始人、「科技早知道」主播
Yaxian，「科技早知道」主播
闭门会部分发言嘉宾：
Leo Liu
Airmart 的创始人兼 CEO，Airmart 获得a16z与 Craft Ventures 投资，致力于构建 AI 驱动的电商工具。基于对数千家商户和 2 亿美元以上 GMV 的实践经验，Leo 主导孵化了 Frevana 以 AEO与 AI 驱动工作流为核心的Agent，并因此获得 OpenAI Grant 资助认可。在创业之前，Leo 在 Pinterest参与并推动了 Buyable Pins、电商搜索以及 AI 视觉发现等项目。
Rui Jiang
Shoply AI 的创始人兼 CEO，是面向电商场景的下一代对话式搜索与产品发现系统。他在搜索、排序与 AI 系统领域拥有 20 多年的一线经验，曾在 Google、Pinterest、Coupang 与 Meta 担任高级工程与技术管理职位，主导或深度参与了包括 Google Custom Search、Pinterest Guided Search，以及搜索、推荐与广告系统的整体重构。
Carter Laren
Sprite 的联合创始人兼 CEO / CTO，目前正致力于构建新一代 具备 Agentic 能力的自动化营销系统，目标是实现专业级、全自动的自然增长（Organic Marketing）。Carter 是一位连续创业者与资深工程师，拥有 25 年以上 的技术与创业经验，去十余年中，长期担任多家初创公司的董事、顾问与导师，其中包括 Emotive（AI 短信营销） 和 Lily（零售与电商 AI） 等项目。
其他参与讨论：
Will Fu，LeapUnion蛙跳科技有限公司创始人
LingLing，硅谷营销咨询公司West Operators联合创始人
主要话题
[01:25] OpenAI 为什么最终还是选择了广告模式？
当订阅收入无法覆盖算力与研发成本，单一付费模式失效
广告成为大模型公司现实可行的新商业化路径
本质是现金流压力下的结构性选择，而非态度转变
[07:45] AEO 会不会颠覆传统 SEO？
AEO 并不取代 SEO，而是叠加在原有逻辑之上的新层
竞争焦点从“排名”转向“是否被 AI 引用”
[14:29] 为什么不是所有产品都适合做 AEO？
决策路径长短是决定性变量
AI 更影响研究、比较和复杂判断阶段
冲动消费、低客单价产品 ROI 天然受限
[18:29] AI 时代的“投毒式内容”还能奏效吗？
Reddit 引用权重下降是明确的信号
内容污染和操纵会被模型与平台惩罚
一旦失去信任，引用权重难以恢复
[24:56] SEO 和 AEO 在内容结构上的本质差别是什么？
SEO 以关键词匹配为中心
AEO 以“把问题讲清楚”为中心
内容从碎片化堆叠转向完整上下文与逻辑闭环
[29:53] 为什么做 AEO 必须关注长期价值而不是短期新鲜度？
追逐短期流量容易触发平台惩罚
用做品牌的态度生产内容，更容易被持续引用
权威性和可信度比更新频率更重要
[32:45] AEO 的 ROI 为什么始终算不清楚？
大量转化发生在零点击搜索之后
用户在 AI 中完成决策，路径不可追踪
ROI 需结合可见度、互动与结果的综合评估
[37:45] AEO 的终局会不会成为“新的 SEO”？
工具、服务商与角色将高度细分
市场规模庞大，但难以被单一平台垄断
更接近长期基础设施，而非短期红利
Perplexity 结果中显示的「SPONSORED」内容
ChatGPT 中的 Shopping Card 广告卡片
相关节目与链接
GEO 来了： AI 电商新生态，品牌要如何「被看见」和「被推荐」？| S9E39
9 AI Visibility Optimization Platforms Ranked by AEO Score (2026)
The 10 Best AEO / GEO Tools in 2025: Ranked and Reviewed
幕后制作
监制：Yaxian
后期：迪卡
运营：George
设计：饭团
商业合作
声动活泼商业化小队，点击链接直达声动商务会客厅（https://sourl.cn/9h28kj ），也可发送邮件至 business@shengfm.cn 联系我们。
加入声动活泼
声动活泼目前开放商务合作实习生、社群运营实习生和 BD 经理等职位，详情点击招聘入口详情
2026-01-2838 min
Get It, TogetherHow AEO Changes Partnerships with Guy YalifSearch is changing as B2B buyers increasingly turn to answer engines such as ChatGPT, Perplexity, and Gemini. Visibility is now about how your brand shows up when AI reaches your buyers first.In this episode, Guy Yalif (Chief Evangelist at Webflow) joins Tyler Calder (CMO at PartnerStack) to unpack the rise of answer engine optimization (AEO) and why it’s becoming a company-level priority. Guy shares how AEO builds on strong SEO foundations, how AI can reshape brand narratives, and how partnerships and affiliates are playing a growing role in AI visibility. He also offers actionable st...
2026-01-2140 min
20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fastWhy AEO Matters More Than SEO Now - 20 MINUTES #21Most SaaS teams are still optimizing for clicks while search is moving to answers. In this episode, the Noco team breaks down what Answer Engine Optimization actually means for B2B SaaS and why traditional SEO thinking no longer holds up.The conversation focuses on how AI-driven search changes visibility, attribution, and demand capture, and what founders and CMOs need to adjust right now to stay discoverable.Key insights:Why ranking links matters less when users get answers directly.How AEO shifts content strategy from traffic to visibility and trust.
2026-01-1932 min
The News GuyGrowth Automated Launches “Pragmatic AEO” Service to Combat 60% Zero-Click Search TrendToday, we're talking about how Growth Automated is launching its “Pragmatic AEO” service to combat the sixty percent zero-click search trend. As AI Overviews reshape search behavior, this new service helps brands become the answer—not just rank for keywords. Growth Automated has announced the launch of Pragmatic Answer Engine Optimization, a specialized service designed to help businesses maintain visibility as consumer behavior shifts fundamentally from traditional search to AI-generated answers. This launch comes as major search engines and AI platforms continue expanding answer-based features. Google AI Overviews now appear in approximately 30% of US searches, while...
2026-01-1300 min
Hey Huzi...The Death of the Blue Link: SEO, AEO, & GEOSend us a textSummaryIn this conversation, Mo Naboulsi and Eric Post discuss the transition from traditional search engine optimization (SEO) to a new paradigm characterized by zero-click searches and the rise of AI-driven interactions. They explore the implications of this shift for businesses, emphasizing the importance of adapting to new strategies like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The discussion also touches on the evolving landscape of social media, the significance of being cited by AI, and the necessity for businesses to be clear and consistent in their...
2026-01-1359 min
Early AdoptrHoliday Rewind: Getting Cited, Not Ranked: A Practical Guide to AEO60% of searches now end without a click. If you’re still optimizing for Google rankings while your competitors are getting cited by ChatGPT, you’re already behind.We originally released this as a two-part series, but AEO is more urgent than ever. With Buy in ChatGPT and the rise of conversational commerce (see our previous episodes on this), the end game is clear: search → recommendation → checkout can happen without a single website visit.That means you don’t just lose the top of funnel or the click, you lose the entire purchase. That’s w...
2026-01-071h 04
Jason Wade, NinjaAI - AI Visibility - AI SEO, AEO, Vibe Coding & all things Artificial IntelligenceYour Guide to Search in 2026: SEO, AEO, and GEO ExplainedNinjaAI.comIntroduction: The Three Pillars of Modern SearchWelcome, future marketing leader. In the world of digital marketing, standing still means falling behind. To put this in perspective, Google made over 5,000 changes to its search algorithm in 2024 alone—an average of 13 updates per day. This relentless evolution, driven by artificial intelligence, is rewriting the rules of online visibility. To succeed today, you can't just know the old playbook; you must master the new one. This guide will be your foundation.Our goal is simple: to demystify the three pillars of modern online vi...
2026-01-0206 min
PRO SEO | Подкаст Артема АкуловаSEO в 2026 году: AEO, GEO, ИИ, Яндекс, Google, накрутка ПФ, ссылки, on pageAEO/GEO Оказывает ли AEO/GEO влияние на ваш процесс продвижения и результаты в проектах? Или вы пока не уделяете этому внимания, так как трафика из нейросетей ещё мало? Придём ли мы к слиянию услуг SEO и SERM из-за развития AEO/GEO? Видите ли вы рост необходимости в паразитном SEO-продвижении и PR-размещениях в СМИ? Какое будущее вы видите для контентных проектов: СМИ, бренд-медиа, UGC, SEO-блогов? Какие инструменты вы считаете самыми эффективными для AEO/GEO-продвижения? Как анализировать результаты продвижения в нейросетях? ИИ Как смещение фокуса алгоритмов в сторону Human-First Content и метрики Information Gain (добавленной ценности) изменит стандарты контента в 2026 году? Какие конкретные маркеры экспертности и достоверности необходимы материалам, чтобы выделиться на фоне шаблонного ИИ-контента и успешно ранжироваться? Будет ли успешно ранжироваться ИИ-контент? Есть ли будущее у контент-заводов и генерируемых сателлитов? Внедрили ли вы нейросети в продвижение проектов? Какие задачи вы автоматизируете или упрощаете с помощью ИИ? Яндекс Станет ли продвижение в Яндексе бессмысленным или нерентабельным из-за засилья рекламы, сервисов и агрегаторов, активной накрутки статистики? Будет ли работать накрутка в 2026 году, или её наконец начнут массово банить? Введут ли наказания за накрутку? Какие инструменты продвижения в Яндексе вы используете, помимо накрутки? Google Какие подходы в ссылочном продвижении будут рентабельны в РФ в 2026 году? Какие инструменты продвижения в Google вы используете, кроме ссылочных? On Page Насколько сейчас актуально заморачиваться с посадочными, если контент можно создавать быстро, а внешние факторы (накрутка и ссылки) дают серьёзный рост? Итог Ваши приоритеты в SEO на 2026 год?
2026-01-011h 00
AEO ShowAI Revolution: How AEO is Redefining Search Engines | EP. 8In this conversation, Julien Lopez breaks down the rapid evolution of AI and its growing impact on digital marketing, focusing on the widening gap between traditional SEO and AEO (AI-Enhanced Optimization). He explains why agency owners are being forced to adapt quickly, how AI is reshaping search rankings, and why legacy SEO tactics are losing effectiveness in an AI-driven landscape.The discussion explores the role of data analysis in understanding how AI evaluates brands, why link building is becoming less relevant, and how topical relevance and brand consensus are now central to visibility. Julien also highlights the...
2026-01-0127 min
Machine Learning Tech Brief By HackerNoonThe Death of the Click: Winning the Era of AEO
This story was originally published on HackerNoon at: https://hackernoon.com/the-death-of-the-click-winning-the-era-of-aeo.
Gartner predicts search volume will drop 25% by 2026. Learn why you must pivot from SEO to Answer Engine Optimization (AEO) to scale user growth discovery.
Check more stories related to machine-learning at: https://hackernoon.com/c/machine-learning.
You can also check exclusive content about #ai, #aeo, #growth-hacking, #aeo-tips, #aeo-and-ecommerce, #search-engine-optimization, #organic-ranking, #hackernoon-top-story, and more.
This story was written by: @lomitpatel. Learn more about this writer by checking @lomitpatel's about page,
and for more stories, please visit hackernoon.com.
As AI agents like...
2025-12-3109 minJason Wade, NinjaAI - AI Visibility - AI SEO, AEO, Vibe Coding & all things Artificial IntelligenceGEO and AEO - How AI Decides to List You.Ninjaai.comAI systems decide listings through Generative Engine Optimization (GEO) for inclusion in AI responses and Answer Engine Optimization (AEO) for selection as prominent answers.joveo+1GEO ensures content gets captured and considered by generative AI like ChatGPT or Perplexity during training or retrieval. It focuses on discoverability via structured data, authority signals, and crawlability, making sites part of AI's knowledge base. For your NinjaAI.com projects targeting local SEO, GEO aligns with building semantic footprints for AI citations.sheai+2AEO optimizes for direct answers in featured snippets, AI Overviews, or voice sear...
2025-12-2901 min
AI Main Streets: How Florida’s Smartest Businesses Win the Future with NinjaAIAI SEO, GEO and AEO - How AI Decides to List YouNinjaAI.comAI systems decide listings through Generative Engine Optimization (GEO) for inclusion in AI responses and Answer Engine Optimization (AEO) for selection as prominent answers.joveo+1GEO ensures content gets captured and considered by generative AI like ChatGPT or Perplexity during training or retrieval. It focuses on discoverability via structured data, authority signals, and crawlability, making sites part of AI's knowledge base. For your NinjaAI.com projects targeting local SEO, GEO aligns with building semantic footprints for AI citations.sheai+2AEO optimizes for direct answers in featured snippets, AI Over...
2025-12-2901 minAEO ShowAEO Is Not SEO: The Paradigm Shift to AI Answer Engines. | EP. 7In this conversation, Kasim and Julian explore the emerging field of Answer Engine Optimization (AEO) and why it is fundamentally different from traditional SEO. They discuss the rapid shift from search engines to answer engines, the growing influence of AI in digital marketing, and how these changes are redefining online visibility.The discussion emphasizes the importance of understanding user behavior, the role of natural language processing in bridging users and machines, and why authority and expertise are critical for success in AEO. They also highlight the rise of zero-click searches, the impact of AI-driven recommendations, and why...
2025-12-2723 minJason Wade, NinjaAI - AI Visibility - AI SEO, AEO, Vibe Coding & all things Artificial IntelligenceAEO - Answer Engine Optimization for BusinessesNinjaAI.comAnswer Engine Optimization (AEO) refers to strategies for optimizing content to appear in AI-generated responses from tools like ChatGPT, Perplexity, and Google AI Overviews. It builds on SEO but prioritizes direct, structured answers over driving clicks to websites.tryprofound+1AEO targets conversational queries and zero-click results, using formats like FAQs, tables, and schema markup for AI extraction, while SEO focuses on keyword rankings and traffic. Content for AEO emphasizes concise, authoritative snippets throughout pages rather than isolated keywords. This shift suits voice search and personalized AI outputs increasingly common in 2025.seo+1Stru...
2025-12-2106 minAI Main Streets: How Florida’s Smartest Businesses Win the Future with NinjaAIAnswer Engine Optimization (AEO)NinjaAI.comAnswer Engine Optimization (AEO) refers to strategies for optimizing content to appear in AI-generated responses from tools like ChatGPT, Perplexity, and Google AI Overviews. It builds on SEO but prioritizes direct, structured answers over driving clicks to websites.tryprofound+1AEO targets conversational queries and zero-click results, using formats like FAQs, tables, and schema markup for AI extraction, while SEO focuses on keyword rankings and traffic. Content for AEO emphasizes concise, authoritative snippets throughout pages rather than isolated keywords. This shift suits voice search and personalized AI outputs increasingly common in 2025.seo+1Stru...
2025-12-2106 min
Product Management Tech Brief By HackerNoonAEO (Answer Engine Optimization): The New Entry Point of the eCommerce Buying Funnel
This story was originally published on HackerNoon at: https://hackernoon.com/aeo-answer-engine-optimization-the-new-entry-point-of-the-ecommerce-buying-funnel.
See why answer engines are becoming the new funnel entry in eCommerce.
Check more stories related to product-management at: https://hackernoon.com/c/product-management.
You can also check exclusive content about #product-management, #aeo, #aeo-tips, #ecommerce-business, #ecommerce-marketing, #geo, #aeo-and-ecommerce, #chatgpt-ecommerce, and more.
This story was written by: @suhasanpm. Learn more about this writer by checking @suhasanpm's about page,
and for more stories, please visit hackernoon.com.
See why answer engines are becoming the new funnel entry in eCommerce.
2025-12-1807 min
Leveling Up with Eric SiuHo To Do AEO The Right Way👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
Eric breaks down how to do AEO the right way, covering listicle outreach, high-value citations, Reddit community building, BOFU content, FAQs, proprietary data, brand monitoring, technical fixes, and scalable AI workflows. Using real examples from Single Grain, they show how answer engines rank content and how marketers can earn top placement across LLMs. Learn what matters now in answer engine optimization and how to future-proof your marketing strategy.
KEY TAKEAWAYS
• Win AEO with listicles, citations, and Reddit engag...
2025-12-1807 minAEO ShowMastering AEO: The Future of AI Search & SEO. | EP. 6In this conversation, Kasim and Julian explore the evolving landscape of AI search and its impact on optimization, introducing Answer Engine Optimization (AEO) as a new paradigm that goes beyond traditional SEO. They explain how AI now acts as an intermediary in the search process and why understanding this shift is critical for anyone working in digital marketing.The discussion dives into prompting as a mechanism of focus rather than discovery, the long-term relationship between time and trust in AI-driven results, and the growing reality of zero-click SEO. They also emphasize the importance of topical authority, the...
2025-12-1850 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesSEO Is Over. AEO Is Here: How Agencies Stay Visible When AI Chooses the Answers with Kasim Aslam | Ep #863Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training As a user, do you still use search engines or have completely defaulted to AI? How will this shift reshape the agency world? How will ads work when people are only getting the one answer they need? Most agency owners are still treating SEO like it's 2012 — optimizing keywords, buying backlinks, and praying to the Google gods. But search has already changed. People are asking AI for answers, not Googling for links. And if you want your agency or your pe...
2025-12-1724 min
Eat Blog TalkIs Your Blog Ready for AI Search? The AEO Strategy You Need Now with Hanelore DumitracheHanelore Dumitrache explains Answer Engine Optimization (AEO) and what bloggers must change now to stay visible in an AI driven search world. Hanelore is a food blogger, AI strategist, and founder of the tech startup Whimzi AI. She helps creators and businesses future-proof their work through innovative, human-centered AI solutions. Hanelore is also the creator of AEO Audits, a pioneering framework that teaches bloggers how to stay visible in AI-driven search. Her mission is to make AI approachable, practical, and genuinely exciting for everyone. Search has transformed and AI engines no longer rely on rigid...
2025-12-1544 min
銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台【波Series-EP30】別再跳過SEO基礎直接做AEO了！揭密AI SEO三步驟的致命順序，從Google NLP分析到結構化寫作、從內容矩陣到AEO與GEO優化，建立1週就收錄的專家認定！掌握新時代AI SEO技巧，快來看看👉 https://reurl.cc/5bdvln大家好，我是阿波小編！這集我們要來揭開一個讓無數SEO從業者困惑的核心難題：「AEO與GEO到底怎麼做？為什麼我做了卻沒效果？」你是不是也遇過：聽說要做AEO、GEO優化，就直接開始改文章格式？結果忙了半天，排名還是沒起色、流量還是沒增加？甚至做了一堆結構化調整，Google根本不收錄你的內容？問題不是AEO/GEO不重要，而是你搞錯了「SEO操作順序」！這集直接公開AI SEO時代的黃金公式：內容→架構→AEO與GEO優化，拆解為什麼沒有SEO基礎就做AEO會失敗、為什麼Google用NLP分析判斷你是不是專家，還有該怎麼用結構化寫作取代傳統敘述文、建立內容矩陣避開被懲罰，打造收錄速度從6個月縮短到1週的AI SEO系統！🎯 本集會告訴你：關於SEO操作順序為什麼第一步是內容、第二步是架構、第三步才是AEO與GEO優化？跳過前兩步會發生什麼事？黃金公式的邏輯是什麼？關於Google NLP分析Google怎麼用自然語言處理分析你的網站？如何判斷你是不是某領域專家？為什麼同樣關鍵字寫20篇會被懲罰、流量直接歸零？關於結構化寫作什麼是列點式、步驟式、方法式的寫作？為什麼敘述文已經不適用AI時代？文組思維該怎麼轉換成工程師邏輯？關於內容矩陣設計不是每篇都塞同一個關鍵字，而是建立知識網絡！什麼是LSI關聯關鍵字？如何設計才不會被Google判定惡意生產垃圾？關於收錄速度差距為什麼沒做文章工程要等6個月、做了只要1週？文章工程到底做了什麼？舊文章該不該改？💬 如果你正在面臨：❌ 做了AEO/GEO卻沒效果❌ 不知道正確的SEO操作順序❌ 寫了一堆文章卻被Google判定垃圾❌ 不懂Google NLP分析如何運作❌ 想知道如何加快收錄速度這集會直接公開黃金公式、拆解Google NLP分析邏輯、手把手教你正確的AI SEO操作順序！🚀※本集內容：I. 開場吐槽：酸民文化與品牌成長的代價Jayden 生日已過，迎接2026年最近收到的酸民挑釁台灣市場的困境II. AEO與GEO的定義與前提條件A. 名詞解釋AEO/AIO = AI Overview，Google搜尋結果頂部的AI生成答案區塊GEO = AI Mode，透過生成式答案推薦網站或文章的模式B. 核心前提：必須先有SEO基礎AEO與GEO不是獨立技術，而是建立在SEO基礎上沒有SEO基礎，這集內容不用聽Google重視的核心：如何解決客戶問題III. 從敘述文到結構化寫作的轉變A. 文組思維 vs 工程師邏輯傳統：敘述文方式寫一大堆文字現在：結構化、重點化的撰寫方式比喻：文組的人要用工程師的方式寫出邏輯B. 列點式寫作的重要性列點一、二、三、四、五、六步驟一、二、三、四、五、六方法一、二、三以前不是重點，現在在AIO/GEO時代變成很重要C. 操作順序（關鍵！）先有內容（SEO文章）再有架構（列點式、結構化）才討論AEO與GEOIV. Google NLP分析：AI時代的核心運作原理A. 什麼是NLP（自然語言處理）？Google用NLP分析網站所有內容把3000字文章中比較重要的內容與主題圈起來分析經常出現哪些字，判斷文章主題當某些字的權重佔比比較重 → Google認定你是該領域專家B. NLP如何判斷網站專業度？分析整個網站所有頁面把相關知識全部貼成「認定標籤」在這些標籤下，你就是這方面的專家當用戶搜尋相關議題，你的網站就會被排名推薦C. 為什麼大量相似文章會被懲罰？同一篇文章用同樣關鍵字、同樣權重，寫二十幾篇 → 一定被懲罰Google判斷：這二十篇都是同一主題、同樣內容 → 惡意生產內容搶流量實際案例：客戶一開始流量很好，突然變零 → 因為內容策略出問題Google不在意你用AI產內容，在意你用AI產垃圾V. 內容矩陣設計：從關鍵字塞入到知識網絡A. 傳統SEO做法（已淘汰）以搜尋量為前提撰寫文章每篇文章都塞主要關鍵字（例如：聯盟行銷）產二三十篇都是「聯盟行銷」關鍵字的文章B. AI時代的內容矩陣設計不是每篇文章都用主要關鍵字Google AI可以知道這些關鍵字與主題的關聯性例如：廣告投放 → FB廣告、IG廣告、YouTube廣告、聯播網滿足不同需求：如何執行、如何挑選、不同產業應用、哪裡學習C. LSI（潛在語義索引）關聯關鍵字Google AI知道哪些字與主關鍵字有關FB廣告裡面還分：預算控制、投放方式、ASC是什麼當這張網夠大 → Google認定你是專家 → 權重很重 → 容易被AEO/GEO收錄VI. 文章工程的威力：6個月 vs 1週的差距A. 沒做文章工程Google需要花時間讀取、理解內容收錄速度：6個月
2025-12-1524 min
Marketing School - Digital Marketing and Online Marketing TipsWhy AEO is OverhypedGrowth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
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In this episode, Neil and Eric debate whether answer engine optimization AEO is overhyped, breaking down Ahrefs data on ChatGPT vs Google traffic, why search still drives most discovery, and how to think about AI search optimization across ChatGPT, Gemini, Perplexity, and more. They share real AI ROI examples from Goldman Sachs research, talk LLM use cases for marketing...
2025-12-1119 min
Nothing About This Is Safe🎙 EPISODE 5 – How Fiction Authors Build an AI-Ready Identity Using GEO + AEOMost authors think they’re preparing for the future of publishing. They aren’t.They’re documenting their past — one scattered bio, one half-finished website, one “I’ll organize this later” at a time — and calling it strategy.This episode tears that illusion apart and shows why fiction authors must write their record before the AI Librarian writes it for them.Episode Overview Alicia McCalla returns to break down the real mechanics behind GEO and AEO — not as buzzwords, but as survival tools. We talk about how the AI Librarian interpre...
2025-12-091h 38
Un truco al día de Google+IA de Antonio Glez. +1 millón de visitas/mes👉trei.es/info. 19 años en SEO¿Qué significa SEO, AEO, GEO y CEO? Con ayuda de la IATruco diario 297: Te explico con la IA el significado de SEO, AEO, GEO y CEOComentario por TikTok:Significado de las siglasSEOSearch Engine Optimization Optimización para motores de búsqueda (como Google o Bing). Su objetivo es mejorar la visibilidad de un contenido en buscadores tradicionales.CEOEn el ámbito empresarial significa Chief Executive Officer. ⚠️ No está relacionado con la optimización de contenidos, aunque a veces se confunde por similitud con “SEO”.
2025-12-0903 min銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台【波Series-EP29】別再硬塞SEO關鍵字了！Google AI Overview不吃這套，揭密傳統SEO到AI SEO的3大致命誤區，用AEO與GEO優化+Chunking區塊化寫作，掌握內容行銷新邏輯！掌握新時代AI SEO技巧，快來看看👉 https://reurl.cc/5bdvln大家好，我是阿波小編！這集我們要來戳破一個讓無數SEO從業者崩潰的殘酷真相：「你還在硬塞關鍵字？Google AI Overview根本不吃這套了！」你是不是也還在這樣做：寫完文章後拼命塞關鍵字、密度抓在2-3%、以為這樣就能排名第一？結果投了半年、花了十幾萬，排名還是掛零、流量完全起不來？問題不是你不夠努力，而是你還在用「已經被淘汰的傳統SEO誤區」！這集直接揭密傳統SEO到AI SEO的3大致命誤區是什麼為什麼Google AI Overview讓舊做法全面失效，還有該怎麼用AEO與GEO優化、Chunking區塊化寫作技術，重構你的內容行銷邏輯，打造真正能被ChatGPT、Perplexity、Google AI收錄的高效AI SEO系統！🎯 本集會揭露：3大致命誤區是什麼？還在硬塞關鍵字？還在用灰帽外鏈？還在寫敘述文一大堆？這些做法為什麼在AI時代全部失效？Google AI Overview改變了什麼？為什麼你的文章寫得再好也沒排名？AI Overview的「專屬答案」機制是什麼？什麼樣的內容才會被選中？AEO、GEO、Chunking到底怎麼用？什麼是答案引擎優化、生成式引擎優化？Chunking區塊化寫作的實戰技巧是什麼？如何讓每個段落都能被AI收錄？如何重構內容行銷邏輯？從傳統寫作到AI時代寫作，思維要怎麼轉換？用AI打敗AI的具體做法是什麼？💬 如果你正在面臨：❌ 還在用傳統SEO方法卻沒效果❌ 不知道Google AI Overview怎麼運作❌ 聽說要做AEO、GEO但不知道怎麼做❌ 文章寫了卻不被AI搜尋收錄這集會直接打破你的SEO舊觀念、揭密3大致命誤區、手把手教你打造高效AI SEO內容行銷系統！🚀本集重點：AI時代的SEO新玩法一、2025年回顧與課程分享銷波快首次推出線上課程的心路歷程課程內容大公開：簡報、講義、指令庫、直播、工作坊面對質疑的真實心聲二、傳統SEO怎麼做？SEO基本概念：讓你的網站排名第一頁三大操作手法：關鍵字塞入、內外鏈建立、演算法應對最大痛點：寫文章太耗時，需要專業能力三、AI改變了什麼？Google AI Overview的出現，整個遊戲規則都變了反向連結不再萬能，只有相關推薦才有用亂塞關鍵字已經沒用，AI會直接判你出局四、AEO與GEO：新時代的SEO寫法什麼是答案引擎優化（AEO）和生成式引擎優化（GEO）？Google對每個關鍵字都有「標準答案」用AI打敗AI：讓AI幫你潤稿才是王道五、Chunking技術大解密資料要「區塊化」，不能再寫大段文字每個段落解決一個特定問題沒有區塊化，AI根本不會收錄你的內容六、SEO界的派系之爭技術派 vs 內容派的攻防戰Jayden的看法：內容60%、技術40%業界互相攻擊的文化現象七、外包成本大公開SEO外包要花多少錢？（答案：文章就要30萬起跳）中小企業主的最大痛點AI時代的省錢解方：網站外包，文章自己來聯絡《銷波快》聊聊行銷📆每週一 AM9:00 定期更新📆■快來逛逛我們荒廢的粉絲團👉👉訂閱銷波快：https://tinyurl.com/4vd4pphe銷波快粉絲團：https://tinyurl.com/bdcxjjr9Jayden： https://tinyurl.com/2kx9h8cr😍播客商業合作信箱：hihioldyes@gmail.com
2025-12-0824 minAEO ShowUnlocking the Power of Voice Schema: The Future of AEO. | EP. 4In this conversation, Kasim and Julian dive deep into the world of voice schema, breaking down why it’s becoming essential in the era of AI-driven search and digital marketing. They explore the importance of schema markup as the common language that allows AI and search engines to understand content, and explain how the SameAs tag helps establish clear online identity across platforms.The discussion also introduces the emerging concept of speakable schema, highlighting its growing relevance as voice-first interfaces become the norm. They unpack the technical requirements for implementing schema correctly—especially the need for static HTML...
2025-12-0419 minAEO ShowAEO Revolution: How to Become the Answer in the Age of AI! | EP. 3.In this conversation, Julian Lopez and Kasim discuss the evolution of SEO into AEO, the importance of schema markup, and how AI is transforming the future of decision-making and digital marketing. They explore how AI enhances user experience, reduces decision fatigue, and why trust in AI is becoming a key factor in modern online behavior.The discussion also dives into e-commerce, robotics, and the increasing need for businesses to adapt to these changes now. They highlight how AI will soon understand our preferences better than we do, how English has become the most important language for prompting...
2025-12-0225 min
Social Selling Made SimpleAEO Is the New Gateway to Real Estate Leads: Here's How to Use It w/ Ken TuckerFor years, we've been taught that SEO was the key to being found online, write the blogs, keep the website fresh, get your backlinks, and trust the process. But there's a new shift happening in real estate that most agents haven't caught onto yet. AEO, or Answer Engine Optimization, is quietly becoming more powerful than traditional SEO. And it makes perfect sense. Buyers and sellers aren't searching the way they used to. They're asking full questions out loud into their phones, their cars, and their AI tools. They don't want links…they want answers. AEO is...
2025-12-0237 min
The Scaramanga podcastA closer look at Answer Engine Optimisation (AEO)Listen to our latest podcast episode where Jamie takes us through what AEO is and the power of it.AEO is powerful but how do we use it effectively? Just because AEO is now being used it doesn't mean your SEO should be forgotten about and neglected. SEO plays a big part in the AEO process and Jamie hits us with AI examples and how it has advanced and links into the whole process.If you want to know more on AEO and how to use AEO listen to this podcast and don't...
2025-12-0121 min
Your Digital Marketing Coach with Neal SchafferRanking in ChatGPT & AI Overviews: The Ultimate AEO vs. GEO GuideIs your business ready for a world where 50% of search queries involve AI?The digital landscape is shifting fast. We are moving from a world of traditional Google rankings to a "Zero-Click" environment dominated by AI Overviews, ChatGPT, and Voice Search. If you are still relying solely on old-school SEO playbooks, your content is at risk of becoming invisible.In this episode I break down the confusion between AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). I reveal why these aren't just buzzwords, but the two sides of the same...
2025-12-0134 minAEO ShowMastering AEO: Stay Visible in the AI Era. | EP. 2.In this episode of The AEO Show (AEOPodcast.com), Kasim Aslam and Julian López break down what it really takes to stay visible in the AI era. As ChatGPT, Claude, Perplexity, and other answer engines reshape digital discovery, AEO (Answer Engine Optimization) is becoming essential for anyone who wants to stay visible online.They explore the rapid growth of the AEO community, the importance of open-source collaboration, the creation of the AEO Blueprint, and a major industry shift: the sudden drop in Reddit citations across AI platforms. The episode also dives deep into how AI evolves—fro...
2025-11-2736 min
Artificial Intelligence Growth Architect | Connor with Honor | Real Estate ConsultantAEO: Why AI Overviews Are Killing Clicks, and How Santa Clarita Businesses Can Become the #1 Answer (Not Just the #1 Rank)Remember the early 2000s, when SEO was about keyword stuffing and getting "above the fold"? That world is dead. Today, AI models like Google's Gemini and Microsoft's Co-Pilot are no longer pointing users to links—they are giving direct answers. This shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) is killing organic clicks for 99% of businesses.In this deep-dive episode, Connor MacIvor (@AIwithHonor), an honorably retired LAPD officer and Santa Clarita Realtor, reveals how to adapt your content strategy immediately. He breaks down why your content must now be...
2025-11-1514 min
The Next New ThingHow to do AEO - Answer Engine Optimization 🎧 Highlights: [00:00:00] Intro – “Don’t start with SEO. Start with AEO.” [00:00:36] Why this is the right time to focus on answer engine optimization [00:01:30] Case study: Webflow drives 8% of signups from LLMs [00:03:00] Onsite vs. offsite optimization — Reddit and YouTube matter most [00:06:18] Why Help Center content outperforms traditional SEO pages [00:13:30] Why AEO is ideal for small startups without big budgets [00:16:39] “SEO is not dead” — and why Google’s share of search stays stable [00:19:39] Myths: LLM.txt, robots.txt, and how misinformation spreads [00:23:06] The scientific method for testing what actually works [00:25:57] Affiliates and citations — how paid m...
2025-11-1151 min
The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersAEO: The New SEO? Why Your Studio Traffic Dropped in 2025 | Studio CEO PodcastSend Jackie A Message!Have you noticed your website traffic dropping even though you're still doing SEO? You're not alone, and it's not your fault. In this episode, Jackie Murphy breaks down the massive shift that happened in 2024-2025: the rise of AI search tools and why traditional SEO alone isn't enough anymore.You'll learn:Why more than 50% of Google searches now end without a single clickHow AI Overviews are hiding your website even if you rank on page oneWhat AEO (AI Engine Optimization) is and why it matters for studio ownersHow to test...
2025-11-1122 min
UBCNews - MarketingWant to Get Cited in Google’s AI Results? Here’s How AEO Makes It HappenThe way people search online has changed, thanks to AI. With Google’s AI Overviews, ChatGPT, and Perplexity now generating direct answers instead of just lists of links, traditional SEO no longer guarantees visibility.
Industry data shows that 58% of Google searches now end without a single click, while pages appearing alongside AI-generated summaries experience an average 35% drop in click-through rates. For businesses that rely on organic traffic, this marks one of the biggest shifts in digital marketing history. Now, visibility is no longer just about ranking, you also have to think about being referenced inside AI-driven responses....
2025-11-0807 minFound in AI: AI Search Visibility, SEO, & GEOHow Do You Build an AEO Strategy That Keeps Your Brand Visible in AI Search?Send us a text📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeHow do you build an AEO strategy that keeps your brand visible in AI search? By optimizing for how AI systems generate answers—not just how traditional search engines rank pages.In this episode of Found in AI, Cassie sits down with Lindsay Boyajian-Hagan, VP of Marketing at Conductor, to break down how Answer Engine Optimization (AEO) differs from traditional SEO and why it’s becoming essential as AI-gen...
2025-11-0425 min
Reach 4 Growth PodcastFrom SEO to AEOFrom SEO to AEO: How AI Search Engines Are Changing EverythingSEO isn’t dying, it’s evolving. In this episode of Reach for Growth, Gamal sits down with Mahmoud to unpack how AI Search Engines like ChatGPT and Perplexity are changing the rules of visibility, discovery, and organic growth.We dive deep into AEO (Answer Engine Optimization), the next evolution of SEO, and explore how brands can prepare for an era where AI decides what people see, not Google’s blue links.🔍 In this episode, you’ll learn:- What AEO really...
2025-10-261h 23
Your Daily Real Estate Podcast with Tristan AhumadaEpisode 696: SEO Is Old News. Meet Its Cooler, Smarter Cousin: AEO.So apparently, SEO isn’t dead, it just got a glow-up and changed its name to AEO (Answer Engine Optimization). Yeah, the same thing Alexa uses to snitch on which real estate agents actually show up online. Meanwhile, I’m still over here fighting with Google about why my blog isn’t ranking for “homes for sale near me.”
Here’s the thing, the real estate game has officially gone voice-first. AI tools like ChatGPT, Claude, and Gemini aren’t just helping write content anymore, they’re deciding which real estate agent gets picked when someone shouts, “Hey Alexa, who’s t...
2025-10-2609 minEarly AdoptrThe Complete AEO Toolkit (AEO Part 2: On-Site, Off-Site & Metrics)OpenAI just launched "Buy It in ChatGPT" - letting users complete purchases without ever visiting your website. If you're not cited by AI engines, you don't just lose traffic. You lose the entire sale.This is Part 2 of our Answer Engine Optimization series. Last week we covered why AEO matters. This week, we're getting tactical. We break down the exact three-pillar framework you need: on-site optimization, off-site citation building, and measurement strategies that actually work.The timing couldn't be more urgent. With OpenAI's September 29th announcement, conversational commerce is here. Etsy sellers can...
2025-10-0857 min
The GTMnow PodcastGTM 166: SEO → AEO: The Next Big Shift in How People Discover Your ProductGuy Yalif is Chief Evangelist at Webflow and a veteran B2B marketing leader with 20+ years across Twitter, Yahoo, BrightRoll, and as co-founder/CEO of Intellimize (acquired by Webflow). He champions AI-driven optimization for sites and content, bringing a rare blend of aerospace-engineer rigor and operator experience from four successful exits to help teams win the shift from SEO to AEO.Discussed in this episodeWhy AEO is an evolution of SEO (and what truly changes)The shift from keywords to “clusters of questions” as the new topic modelWebflow’s four-part AEO framework: content, techni...
2025-10-0835 minJason Wade, NinjaAI - AI Visibility - AI SEO, AEO, Vibe Coding & all things Artificial IntelligenceDuda - AI SEO - AEO - GEO - Website builder built for AI Visibilityninjaai.comDuda, a leading white-label website builder, is proactively addressing the evolving search landscape by equipping digital agencies with tools and strategies for Answer Engine Optimization (AEO). This shift is driven by the rapid rise of AI-powered search engines (e.g., ChatGPT, Perplexity, Google's SGE) which directly answer user queries, fundamentally changing how content needs to be discovered. Duda aims to help agencies future-proof their SEO efforts and secure lead generation for their Small and Medium-sized Business (SMB) clients by enabling their content to be readily discoverable and usable by these AI systems.Main...
2025-10-0404 minEarly AdoptrGetting Your Business Into the AI Conversation (AEO Strategy Guide)60% of searches now end without a click. If you're still optimizing for Google rankings while your competitors are getting cited by ChatGPT, you're already behind.Answer Engine Optimization (AEO) - also known as GEO, GSO, AIO - is fundamentally changing how customers find businesses. Instead of ranking #1 on Google, you need to become the source that AI engines quote when someone asks a question. This isn't SEO 2.0. It's a complete shift in how search works.What You'll Learn:Why "getting cited" matters more than "ranking high"How LLMs actually decides which sources...
2025-10-0358 min
Artificial Intelligence Growth Architect | Connor with Honor | Real Estate ConsultantSanta Clarita SEO, AEO, and GEO Survival Guide: Mastering AI Search in 2025 by Santa Clarita Artificial Intelligence🤯 Shocking Alert Santa Clarita Biz Owners: Your Website Traffic Vanishing Overnight? AI Search Engines Like ChatGPT Are Hijacking Your Customers While You Snooze! 😴Hey Santa Clarita crew – if your local shop's online leads are ghosting you harder than a bad date, you're not alone. 65% of businesses here saw 30%+ traffic drops last year, and 2025 is cranking up the heat! Old-school SEO? Dead as disco. Black Hat keyword stuffing from the '90s? Penalized faster than a speeding ticket (speaking from my ex-LAPD motor cop days).The real thief? AI beasts like Gemini, Claude, and ChatGPT delivering instant...
2025-09-2805 min
Local SEO Tactics and Digital Marketing StrategiesKasim Aslam Reveals How to Rank in AI: The Truth About AEO and LLMsHow Answer Engine Optimization is Replacing SEO In The Age Of AI Search The search landscape is shifting from SEO to AEO as AI-driven tools like ChatGPT, Perplexity, and Google Gemini reshape how users find information. In this episode of Local SEO Tactics, Kasim Aslam shares groundbreaking data on how LLMs rank and cite sources, why schema markup now matters more than backlinks, and how small businesses can build authority in this new era of search. What You'll Learn Why Answer Engine Optimization (AEO) is not the same as SEO How schema markup and R...
2025-09-2631 minLocal SEO Tactics and Digital Marketing StrategiesKasim Aslam Reveals How to Rank in AI: The Truth About AEO and LLMsHow Answer Engine Optimization is Replacing SEO In The Age Of AI Search The search landscape is shifting from SEO to AEO as AI-driven tools like ChatGPT, Perplexity, and Google Gemini reshape how users find information. In this episode of Local SEO Tactics, Kasim Aslam shares groundbreaking data on how LLMs rank and cite sources, why schema markup now matters more than backlinks, and how small businesses can build authority in this new era of search. What You'll Learn Why Answer Engine Optimization (AEO) is not the same as SEO How schema markup and R...
2025-09-2631 min
跨国串门儿计划#242. AI时代的SEO革命：从谷歌到ChatGPT，Graphite CEO揭秘AEO增长新范式📝 本期播客简介本期我们克隆了：硅谷顶尖创投播客《Lenny's Podcast》SEO 正在经历一场天翻地覆的变革。过去我们习惯于在谷歌搜索，而现在，越来越多的人转向 ChatGPT、Claude 和 Perplexity 寻求“答案”。这意味着，仅仅在谷歌排名第一已经不够了。一个全新的战场——AEO（答案引擎优化）已经出现。本期嘉宾 Ethan Smith 是 Lenny 最信赖的 SEO 专家，他将为我们系统拆解 AEO 的世界。你将听到，为什么来自 AI 答案的流量，转化率能比谷歌搜索高出整整六倍？为什么在 AEO 时代，即使是毫无名气的初创公司，也能比行业巨头更快地获得用户？Ethan 将分享一套人人可用的七步实战手册，教你如何通过优化落地页、YouTube 视频和 Reddit 社区，让你的产品成为 AI 的首选答案。这不仅是对 SEO 的重新定义，更是一堂关于如何在 AI 时代抢占流量新大陆的增长大师课。👨⚕️ 本期嘉宾Ethan Smith，增长营销机构 Graphite 的 CEO。他在 SEO 领域拥有近二十年的实战经验，是硅谷最受尊敬的增长专家之一。他致力于通过数据和实验，帮助 Webflow 等顶尖公司在搜索引擎和答案引擎中实现规模化增长，并走在 AEO 研究和实践的最前沿。📒 文字版精华见微信公众号（点击跳转）🌟 精彩内容💡 6倍转化率的流量新大陆Ethan 揭示了一个惊人数据：Webflow 的实践表明，来自大语言模型（如ChatGPT）的流量，其用户转化率是传统谷歌搜索流量的六倍。这意味着 AEO 不仅是新的流量来源，更是获取高质量用户的超级渠道。“我们看到 Webflow 来自大语言模型流量的转化率，是来自谷歌搜索流量的六倍。”🚀 AEO 的新游戏规则Ethan 指出，AEO 的逻辑与 SEO 完全不同。在谷歌上，赢家是排名第一的链接；而在 AEO 中，赢家是在答案摘要里被“提及次数最多”的品牌。这为没有高域名权重的初创公司提供了弯道超车的绝佳机会。“在谷歌上，如果他们的蓝链排第一，他们就赢了。但在大语言模型里不是这样……你需要被尽可能多地提及。”🛠️ 人人可用的 AEO 实战手册Ethan 系统性地分享了一套七步制胜的 AEO 策略：从识别核心问题、追踪“声量份额”，到制定站内（深度回答追问）和站外（YouTube、Reddit、联盟渠道）策略，再到通过严谨的实验验证效果。这是一套清晰、可执行的增长蓝图。“所有在 SEO 里有效的方法，在 AEO 里也同样有效，但 AEO 还有一些超越 SEO 的、额外有效的方法。”🚫 AI 内容的“死亡循环”Ethan 警告不要陷入“纯 AI 生成内容”的陷阱。他的研究表明，这类内容表现不佳，且存在“模型坍塌”的系统性风险——即 AI 不断总结 AI 自身的衍生内容，最终扼杀“群体智慧”，导致信息质量急剧下降。“如果你把衍生品的衍生品喂给模型，你基本上就会把群体智慧给扼杀掉，然后对所有事情都只有一个单一的观点，这非常糟糕。”🔑 隐藏的增长引擎：帮助中心优化Ethan 分享了一个被大多数人忽视的 AEO 金矿：优化公司的“帮助中心”。因为这里充满了用户关于产品功能、用例、集成的具体问题，是赢得海量“长尾问题”的最佳阵地，能让你成为用户在寻求具体解决方案时的唯一答案。“帮助中心实际上是一个非常好的地方来做这件事（AEO）。”🌐 播客信息补充翻译克隆自：The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)本播客采用原有人声声线进行播客音频制作，也可能会有一些地方听起来怪怪的使用 AI 进行翻译，因此可能会有一些地方不通顺；如果有后续想要听中文版的其他外文播客，也欢迎联系微信：iEvenight
2025-09-241h 17
播客翻译计划#34 AEO 指南：如何让 ChatGPT 推荐你的产品📝 本期播客简介本期翻译自《Lenny's Podcast》。在AI重塑搜索生态的浪潮中，答案引擎优化（AEO）正成为企业获取流量的新战场。本期深度对话邀请全球顶尖SEO机构Graphite CEO Ethan Smith，揭秘如何让产品在ChatGPT/Claude/Gemini等AI答案中脱颖而出。Ethan基于18年SEO实战经验，首次公开验证有效的AEO方法论：ChatGPT流量转化率可达谷歌搜索的6倍，且早期创业公司能快速见效——这与传统SEO需多年积累的规则截然不同。您将听到：🔹 7步打造ChatGPT排名第一的实战框架🔹 为何AI答案流量用户意向精准度碾压传统搜索🔹 早期公司立即见效的三大核心策略（Reddit真实互动、YouTube深度解析、高转化落地页）🔹 帮助中心内容如何逆袭成为ROI最高的投资🔹 人工干预与AI生成内容的本质差异与风险规避⚙️ 本期嘉宾Ethan Smith，领先SEO增长机构Graphite CEO，专注搜索引擎优化18年。自传统SEO时代便深耕电商与程序化优化领域，亲历谷歌算法变革（如熊猫算法）。现为AEO前沿专家，其团队为Webflow等企业实现AI流量转化率600%提升，研究成果发表于行业权威报告《The 5%》。🌟 精彩内容🔥 流量价值重构：当ChatGPT为新闻通讯带来的流量超过Twitter"Webflow数据显示：AI答案流量转化率是谷歌搜索的6倍。用户在对话中建立强意向，转化路径更短" (字幕索引7)🚀 冷启动破局：创业公司如何绕过SEO权威壁垒"Reddit发帖、YouTube视频、博客提及——这些即时可获得的引用源，让新公司明天被提及，后天就出现在答案中" (字幕索引4-5)🛠️ 三大高转化策略的底层逻辑：1️⃣ 真实社区互动："在Reddit声明身份后提供价值信息，5条优质回复胜过万条垃圾评论" (字幕索引71)2️⃣ 视频内容破圈："B2B领域制作AI支付API等细分教程视频，蓝海流量获取惊人" (字幕索引113)3️⃣ 长尾问题收割："帮助中心覆盖‘Otter如何对接Looker’等小众问题，独占细分流量" (字幕索引226)⚠️ 致命陷阱："用AI批量生成内容？我们检测发现：12%的AI生成内容已被搜索引擎降权" (字幕索引199)🌐 播客信息补充翻译克隆自：The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)本播客AI进行播客音频制作，如果你对翻译和音频质量有任何意见，随时联系我。如果有后续想要听中文版的其他外文播客，也欢迎联系微信：caiwenshuo你可以在Bayt 播客上收听任何播客的中文翻译，Bayt 播客下载地址：https://apps.apple.com/app/apple-store/id6748532039?pt=121796720&ct=xiaoyuzhou&mt=8mt=8AEO, 答案引擎优化, ChatGPT优化, AI流量获取, SEO转型, 创业公司增长, Reddit营销, YouTube内容策略, 落地页优化, AI生成内容风险, 转化率提升, 长尾关键词, 帮助中心优化, Graphite, Ethan Smith
2025-09-221h 14
mbanerjeepalmer+listennotes 's Listen LaterThe ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite) Podcast: Lenny's Podcast: Product | Career | Growth (LS 62 · TOP 0.1% what is this?)Episode: The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)Pub date: 2025-09-14Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationEthan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in Chat...
2025-09-171h 11
Lenny's Podcast: Product | Career | GrowthThe ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT/Claude/Gemini/Perplexity answers. He’s discovered that ChatGPT traffic converts six times better than Google search—and most companies are completely missing this opportunity.In our conversation, we discuss:1. His 7-step playbook to rank #1 in ChatGPT2. Why ChatGPT traffic converts 6x better than Google
2025-09-141h 11
Digital Dominance by Linda DonnellyEpisode 147 | What's the difference between SEO, AEO, and GEO?What's the difference between SEO, AEO, and GEO?
We've seen a lot of things change in marketing, but one thing has always stayed true: if people can't find you, they can't buy from you.
For a long time, we mostly talked about SEO, which stands for Search Engine Optimization. That's all about making your website and online stuff easy for Google to find. It's still super important, but the world of search is getting bigger and wilder!
Now, we also need to talk about AEO (which is about Voice Search and AI) and...
2025-09-0103 min
What's Kenner French Thinking!Is AEO the Future of Marketing?R. Kenner French welcomed Jason Hackett, a marketing veteran with two decades of experience in location-based entertainment and a recent stint at McKinsey. Jason shared his journey into entrepreneurship, highlighting his focus on guest experience and customer-first strategies. He emphasized that businesses should shift from “what can I get” to “what can I give,” reminding listeners that the customer ultimately decides the success or failure of any company.The discussion turned to community building. Jason stressed that communities thrive when value is consistently added, not just extracted. He advised providing practical insights, facilitating meaningful connecti...
2025-08-2740 min
SEO para Google469: AEO: Cómo salir en ChatGPT, Gemini y PerplexityEn el episodio se introduce el concepto de Optimización del Motor de Respuestas (AEO), una nueva estrategia para la visibilidad de la marca en la era de las respuestas generadas por IA. Newsletter Marketing Radical: https://borjagiron.com/newsletter A diferencia del SEO tradicional, que se centra en las clasificaciones de búsqueda, AEO tiene como objetivo que las marcas sean la respuesta directa proporcionada por los asistentes de IA como ChatGPT o Gemini. Esto es crucial porque los usuarios buscan cada vez más respuestas instantáneas en lugar de...
2025-08-2605 minFound in AI: AI Search Visibility, SEO, & GEOWhat’s the Difference Between SEO, AEO, and GEO in AI Search?Send us a text📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeHow do SEO, AEO, and GEO actually work together in AI search? SEO builds the foundation, AEO shapes how answers are extracted, and GEO reinforces visibility across generative systems by aligning content with how AI assembles responses.In this episode of Found in AI, Cassie sits down with Ioana Wilkinson, B2B content writer and founder of Innovatech Content, to unpack how these three disciplines fit together in to...
2025-08-2518 min
AI CMOS1 E3: From Search to Answers: Why Answer Engine Optimization(AEO) is the future of SEOThis episode is part of Season 1, titled "From 10 Blue Links to AI Answers: Navigating the Generative Search Revolution." In this season, we explore the seismic transformation of online search, moving from the familiar "10 blue links" to an AI-driven "answer surface" where visibility hinges on being cited by AI rather than just ranking. We introduce Generative Engine Optimization (GEO) as the crucial new discipline for making your content understood, trusted, and cited by AI, emphasizing the importance of structured facts, relevance engineering, and RAG-ready knowledge to prepare for a world where AI agents act as well as users read.A...
2025-08-1538 min
Auto RankerAEO là gì?AEO (Authorized Economic Operator) hay “Doanh nghiệp kinh tế được công nhận” là một chương trình do Tổ chức Hải quan Thế giới (WCO) khởi xướng, nhằm công nhận các doanh nghiệp đáp ứng tiêu chuẩn về tuân thủ pháp luật, an ninh chuỗi cung ứng và uy tín trong hoạt động xuất nhập khẩu. Doanh nghiệp đạt chứng nhận AEO sẽ được hưởng nhiều ưu đãi như thông quan nhanh, giảm kiểm tra hàng hóa, và ưu tiên xử lý tại hải quan. Tại Việt Nam, AEO đang...
2025-08-1400 minFound in AI: AI Search Visibility, SEO, & GEOShould You Skip SEO and Go Straight to AEO for AI Search?Send us a text📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeShould you skip SEO and go straight to AEO for AI search? No, but understanding AEO early helps you learn SEO the right way for how search actually works today.In this first episode of Found in AI, Cassie tackles a question pulled directly from r/marketing:“I just started learning SEO. Should I even bother, or skip straight to AEO?”The episode breaks down what Answ...
2025-08-1109 min
Orthodontic Products PodcastIs Your Website Ready for ChatGPT, Siri, and Google’s AI Overviews? Understanding AEO and GEOGuest: Jeff Slater, Vice President of Operations, Kaleidoscope📌 Episode Overview:Search is changing—and fast. In this episode, Orthodontic Products editor Alison Werner sits down with Jeff Slater of Kaleidoscope to explore how orthodontic practices can stay visible as patients turn to AI tools like ChatGPT, Siri, and Google’s AI Overviews for answers. Building on his recent article for Orthodontic Products, Jeff breaks down the differences between SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) and explains what your website must do to remain competitive in today’s search environment.Chap...
2025-07-2428 min
The Marketing CouchAI Prompts to Grow Your Traffic 3X (AEO & GEO Secrets)Meet Ayush Poddar, GTM strategist and founder, who has spent nearly a decade building and scaling go-to-market strategies across SaaS, marketplace, and services businesses. From launching 4 bootstrapped companies to now helping 150+ founders refine their GTM playbooks, Ayush brings a unique perspective on what actually moves the needle in AI-powered marketing.In this episode of The Marketing Couch, Ayush shares the real tactical approach to transforming traditional SEO strategies for the AI era—and why most marketers are still playing by outdated rules that won't work in 2025.What you'll learn...
2025-07-2358 min
Glasp TalkHow AI and AEO (Answer-Engine Optimization) are Reshaping SEO | Metehan Yeşilyurt | Glasp Talk #55This is the fifty-fifth session of Glasp Talk.Glasp Talk delves into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.Today’s guest is Metehan Yeşilyurt, a top 100 growth hacking influencer and Growth Marketing Manager at App Samurai. With over a decade of experience in SEO, product-led growth, and AI-driven strategies, Metehan brings sharp insights into how digital marketing is evolving in real time.In this conversation, Metehan breaks down the shift from traditional SEO to AEO (Answer Engine Optimization) and GEO (Generative Eng...
2025-07-211h 08
PANTIT AcademyEp.5 - 4 ขั้นตอนทำคอนเทนต์สำหรับ AEO ที่ได้ผลคุณเคยสงสัยไหมว่าทำไมคอนเทนต์บางชิ้นถึงปรากฏเป็นคำตอบแรก ๆ บน Google หรือได้รับเลือกให้เป็น Featured Snippets? เบื้องหลังความสำเร็จนั้นคือ AEO (Answer Engine Optimization) กลยุทธ์ที่นักการตลาดยุคใหม่ต้องรู้!ใน PANTIT Academy Ep.5 นี้ผมจะมาเปิดเผย "4 ขั้นตอนการทำคอนเทนต์สำหรับ AEO ที่ได้ผล" แบบเจาะลึกและเข้าใจง่ายในเอพิโสดนี้ คุณจะได้เรียนรู้:AEO คืออะไร? และเหตุใดจึงมีความสำคัญอย่างยิ่งต่อการทำคอนเทนต์ในยุคปัจจุบันความแตกต่างระหว่าง SEO และ AEO ที่จะช่วยให้คุณวางกลยุทธ์ได้เฉียบคมยิ่งขึ้นเปิดเคล็ดลับ 4 ขั้นตอน สร้างคอนเทนต์ให้ตอบโจทย์ผู้ค้นหาและเข้าถึงกลุ่มเป้าหมายได้อย่างแม่นยำเทคนิคและตัวอย่างจริง ที่สามารถนำไปปรับใช้ได้ทันทีไม่ว่าคุณจะเป็น Content Creator, นักการตลาด, หรือเจ้าของธุรกิจที่ต้องการให้คอนเทนต์ของแบรนด์โดดเด่นและเข้าถึงลูกค้าได้มากกว่าที่เคย ห้ามพลาดเอพิโสดนี้!#PantitAcademy #DigitalMarketing #AEO #SEO #ContentMarketing #การตลาดดิจิทัล #ทำคอนเทนต์ติดตาม PANTIT Academy ได้ที่:Website: www.pantitacademy.comYouTube: PANTIT ACADEMYSpotify: PANTIT ACADEMYApple Podcasts: PANTIT ACADEMY
2025-07-0927 min
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIs SEO Dead? | The key differences between SEO and AEOIs SEO dead? Discover how AI transforms search marketing. Buzz explains SEO vs AEO and how brands can win in the age of AI-driven answers.
Welcome to another episode of the Buzzworthy Marketing Podcast! In this episode, host Michael Buzinski —aka Buzz—dives headfirst into the hotly debated topic rocking marketers everywhere: is search engine optimization (SEO) dead in the age of AI-driven searches? Buzz shares his journey from the early days of keyword-stuffed web pages to pioneering Digital Engagement Optimization, and unpacks how today’s landscape is evolving with tools like ChatGPT and Google’s generative AI resul...
2025-07-0913 minBuzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and ConsultantsIs SEO Dead? | The key differences between SEO and AEOIs SEO dead? Discover how AI transforms search marketing. Buzz explains SEO vs AEO and how brands can win in the age of AI-driven answers.
Welcome to another episode of the Buzzworthy Marketing Podcast! In this episode, host Michael Buzinski —aka Buzz—dives headfirst into the hotly debated topic rocking marketers everywhere: is search engine optimization (SEO) dead in the age of AI-driven searches? Buzz shares his journey from the early days of keyword-stuffed web pages to pioneering Digital Engagement Optimization, and unpacks how today’s landscape is evolving with tools like ChatGPT and Google’s generative AI resul...
2025-07-0913 min
Local SEO UnlockedBecoming the Answer: The Rise of AEORemember scrolling through endless blue links to find answers? Those days are rapidly disappearing as answer engines transform how we access information. When you ask a question today—speaking to your phone or typing into a search box—you often get the answer immediately, without clicking anywhere.Answer Engine Optimization (AEO) represents the critical evolution of traditional SEO in this new landscape. SEO pioneer Don Phelps, with over twenty years in the field, calls AEO the "next critical layer in modern SEO." Unlike traditional SEO that aims to rank for keywords and earn clicks, AEO strategically positions your...
2025-07-0509 min
PANTIT AcademyEp.4 - ทำความรู้จักกับ AEO (Answer Engine Optimization)ใน Ep.4 ผมจะพาผู้ฟังไปทำความรู้จักกับ AEO หรือ Answer Engine Optimization ซึ่งเป็นวิวัฒนาการใหม่ของ SEO ที่กำลังมาแรง โดยเฉพาะอย่างยิ่งเมื่อ Google, ChatGPT และแพลตฟอร์ม AI อื่นๆ กำลังมุ่งเน้นไปที่การให้คำตอบแบบทันทีและสรุปข้อมูลด้วย AIAEO คืออะไร? พอดแคสต์จะอธิบายความหมายของ AEO และความแตกต่างจาก SEO แบบดั้งเดิมทำไม AEO ถึงสำคัญ? ในยุคที่ผู้ใช้งานต้องการคำตอบที่รวดเร็วและตรงประเด็น โดยไม่จำเป็นต้องคลิกเข้าเว็บไซต์เสมอไป (Zero-Click Search) การทำ AEO จึงกลายเป็นสิ่งสำคัญเพื่อให้ธุรกิจยังคงมองเห็นและมีความเกี่ยวข้องในโลกดิจิทัลการปรับปรุงเว็บไซต์สำหรับ AEO: ผู้ฟังจะได้เรียนรู้วิธีการปรับปรุงเว็บไซต์และเนื้อหาเพื่อให้ Google และเครื่องมือ AI เลือกไปแสดงในผลการค้นหาแบบ Snippet หรือผลการค้นหาด้วยเสียงเครื่องมือและแนวทางปฏิบัติ: อาจมีการแนะนำเครื่องมือที่ช่วยในการทำ AEO เช่น ChatGPT สำหรับสร้างไอเดีย FAQ และร่างคำตอบสั้นๆ, AnswerThePublic สำหรับค้นหาคำถามที่ผู้คนถามออนไลน์, และ Google's People Also Ask สำหรับแรงบันดาลใจในการสร้างเนื้อหาที่เข้ากับ AEOพอดแคสต์ตอนนี้เหมาะสำหรับนักการตลาดดิจิทัล เจ้าของธุรกิจ หรือผู้ที่ทำงานด้านคอนเทนต์ออนไลน์ที่ต้องการทำความเข้าใจและเตรียมพร้อมรับมือกับการเปลี่ยนแปลงของโลกการค้นหาที่ขับเคลื่อนด้วย AI เพื่อให้ธุรกิจยังคงมีความสามารถในการแข่งขันในยุคดิจิทัล 2025 และในอนาคต-----------------------------------------------------------------ผู้ดำเนินรายการ: พันธุ์ทิตต์ สิรภพธาดาช่อง: Pantit Academy Podcastเว็บไซต์: www.pantitacademy.com
2025-06-2824 min
The AI Advantage for Local BusinessAEO: The Next Big Thing for Brick-and-Mortar BusinessesSend us a text AI Engine Optimization (AEO) is exploding—and it’s your chance to dominate before the big guys catch up. In this forward-looking episode, Andrew Anderson explains why AEO is tailor-made for local and brick-and-mortar businesses, and how it’s already outperforming traditional SEO in speed, affordability, and results. Andrew breaks down why AI-based search tools like ChatGPT, Grok, Perplexity, and Gemini are rapidly replacing Google and Bing, and why 25% of all search traffic is expected to shift to AEO by 2026. If you're not optimizing for AI-driven results, you're l...
2025-06-1806 min
Everything AIAnswer Engine Optimization (AEO) - For MarketersInterview -PodcastOptimising for AI searchHow to master the shift from SEO to Answer Engine Optimisation (AEO)…Interviewed by Rodrigo Wielhouwer, Founder, Datafeed.Topic: How AI is changing consumer search behaviour: with Nishith SrivastavaConsumer behaviour is undergoing a significant transformation, particularly in terms of how people discover products and services. Gartner forecasts a 25% decrease in traditional search engine volume by 2026, largely driven by the rise of AI chatbots. This shift in searches towards AI-powered platforms, demands a new approach to visibility and engagement from marketers.To gain a deeper understanding of t...
2025-06-1510 min
Content and Conversation: Organic Growth Insights from Siege MediaSEO vs GEO vs AEO: Which One Is It? w/ Rand FishkinRand Fishkin joins Ross Hudgens to unpack the latest acronym craze—GEO, AEO, LEO—and why none may be necessary. They explore the origins of SEO, the rise (and fall) of inbound marketing, and how marketers can avoid falling into the trap of trend-chasing. From naming conventions to the real value of brand clarity, this is a conversation for anyone navigating search in the age of AI.
Rand also shares a bold bet on AI’s impact on jobs, reflects on his early days in the “promised land of SEO”—and discusses why “SEO for AI” might be the clearest path forward.
Pl...
2025-06-0928 min
The AI Advantage for Local BusinessAEO Or AI Engine Optimization TipsSend us a text🎙️ AEO or AI Engine Optimization Tips with Andrew Anderson In this powerful solo episode, Andrew Anderson breaks down a must-know marketing shift that could make or break your online visibility in 2025: AEO – AI Engine Optimization. If SEO was yesterday’s strategy, AEO is what will dominate tomorrow. Discover why showing up in AI-generated answers is the new digital gold rush—and how to get ahead while your competitors are still stuck on Google rankings alone. Whether you're a local business owner, a digital marketer, or an entreprene...
2025-06-0505 min
Local SEO in 10What Is AEO (Answer Engine Optimization)? The Next Evolution of SEOSEO is changing—and fast. With Google, ChatGPT, and other platforms shifting toward instant answers and AI summaries, it’s no longer enough to simply “rank.” You need to be the trusted answer.That’s where AEO (Answer Engine Optimization) comes in. In this episode, we break down what AEO is, how it differs from traditional SEO, and how to make your website the one Google (and AI tools) chooses to feature in search, snippets, and voice results.If you want your business to stay visible and relevant in 2025 and beyond, this episode is your roadmap.
2025-05-3014 min
CubeCast: The Entrepreneur’s PlaygroundThe Evolution From SEO to AEO (Answer Engine Optimization)In this episode, we cover how the digital search landscape is undergoing a rapid transformation, primarily driven by AI-powered search engines and a significant increase in "zero-click" searches where users get answers directly on the search results page. This means traditional Search Engine Optimization (SEO), focused on getting clicks to your website by ranking high, is no longer sufficient for maintaining visibility.The necessary evolution is Answer Engine Optimization (AEO). AEO is the process of optimizing content to be the direct answer to user queries across AI-driven platforms, featured snippets, voice search, and AI summaries, rather than...
2025-05-1415 min
Digital Marketing TodayEmbracing AI: The Rise of AEO and Apple's New Browser Revolution
Podcast Description: Digital Marketing Today
Digital Marketing Today
Welcome to Digital Marketing Today, your go-to podcast for all things digital marketing. Dive into the latest news, discover cutting-edge techniques, and explore innovations in the ever-evolving world of digital marketing. Tune in to stay ahead of the curve and enhance your marketing strategies.
Episode Overview: Uncovering New Frontiers in Digital Marketing
In our latest episode, we explore the groundbreaking shifts in digital marketing with the emergence of Answer Engine Optimization (AEO) and Apple's foray into AI-powered browsing. These innovations are changing the way marketers...
2025-05-1204 min
Everything AIAnswer Engine Optimization (AEO) – For DummiesThis podcast introduces Answer Engine Optimization (AEO) as a critical digital strategy for the age of AI-driven search. It explains that unlike traditional SEO focusing on broad keyword ranking, AEO aims to position content to provide direct answers to user queries through platforms like Google SGE, Microsoft Copilot, and AI chatbots. The podcast outlines key strategies for implementing AEO, including optimising content for voice search, using structured data markup, and creating comprehensive FAQ pages, emphasizing that this approach enhances online visibility, user engagement, and organic traffic by establishing brand authority in the evolving search landscape.Topic...
2025-05-0819 min
The AI Advantage for Local BusinessFrom SEO to AEO: Understanding AI Engine OptimizationSend us a textFrom SEO to AEO – Understanding AI Engine Optimization In this episode, Andrew Anderson uncovers the fast-emerging world of AEO (AI Engine Optimization)—a game-changer for businesses looking to dominate search in the AI era. 🔑 Key Highlights: AI Searches Are Exploding: An 8% surge in AI searches last month signals a massive shift from Google and Bing to tools like ChatGPT, Grok, and other LLMs.The SEO Game Is Changing: Traditional SEO is losing its dominance. Even if you rank #1 on Google, traffic is...
2025-05-0705 min
Local SEO Tactics and Digital Marketing StrategiesHelp with Your AEO: Boosting Brand Visibility in the Age of AI with WaikayMastering Answer Engine Optimization (AEO) with Dixon Jones In this episode, host Bob Brennan welcomes SEO legend Dixon Jones, CEO and co-founder of InLinks, to discuss his groundbreaking new tool, Waikay (What AI Knows About You). They dive into the future of SEO, the rise of Answer Engine Optimization (AEO), and how businesses can start managing their brand presence within AI-driven search platforms like ChatGPT, Gemini, and Claude. What You'll Learn Why traditional SEO is shifting toward AEO (Answer Engine Optimization) and what that means for your business. How Waikay helps you monitor and...
2025-05-021h 05Local SEO Tactics and Digital Marketing StrategiesHelp with Your AEO: Boosting Brand Visibility in the Age of AI with WaikayMastering Answer Engine Optimization (AEO) with Dixon Jones In this episode, host Bob Brennan welcomes SEO legend Dixon Jones, CEO and co-founder of InLinks, to discuss his groundbreaking new tool, Waikay (What AI Knows About You). They dive into the future of SEO, the rise of Answer Engine Optimization (AEO), and how businesses can start managing their brand presence within AI-driven search platforms like ChatGPT, Gemini, and Claude. What You'll Learn Why traditional SEO is shifting toward AEO (Answer Engine Optimization) and what that means for your business. How Waikay helps you monitor and...
2025-05-021h 05
What's Kenner French Thinking!AEO: The Future of Marketing!Jason Hackett explores various marketing strategies, emphasizing the importance of customer-centric approaches, community engagement, and the evolving landscape of search engine optimization. He discusses practical insights for solopreneurs and real estate agents, highlighting the need for collaboration and value creation within communities. The conversation also touches on the transition from traditional SEO to Ask Engine Optimization (AEO) as a response to changing consumer behaviors. In this conversation, Jason discusses the evolution of marketing strategies from traditional SEO to AEO, emphasizing the importance of understanding marketing's role in business growth. He explores the transition from...
2025-02-2639 min
Trades Secrets: Contractor MarketingAEO for Trades: How to Optimize Answers and Maximize Local Leads | Ep 54 | Trades Secrets: Contractor MarketingIn this episode of Trades Secrets, we explore how Answer Engine Optimization (AEO) is revolutionizing contractor marketing. Learn how AEO can help trade professionals optimize answers to customer questions and dominate local search rankings. We dive deep into actionable strategies to maximize local leads, leveraging AEO to position your business as the trusted authority in your market.“If you meet customers where they are with answers to their questions, you’re doing them a service—and building trust that converts leads.” – Episode HighlightEpisode Highlights:What is AEO, and why is it critical f...
2025-01-2734 min