Shows
The Corporate Purpose PodcastExploring Purpose in the MetaverseDr. Elaine Young, professor of digital marketing at Champlain College in Burlington, Vermont, returns to the podcast to talk about a new class she's teaching about the Metaverse. In an effort to better prepare her students for the changing business world, Elaine decided to offer a capstone class on Web 3. So in episode 25, Elaine uses her knowledge of this space along with conversations with her students to explain the metaverse at a high level, highlighting that the metaverse isn't actually new, but rather it's the technology that is moving us forward into this space. Here are a fe...2022-06-1319 minThe Corporate Purpose PodcastExploring Brand Activism and Advocacy with Dr. Elaine YoungIn episode 24, Dr. Elaine Young, professor of digital marketing at Champlain College in Burlington, Vermont, joins the podcast to explore brand activism and brand advocacy. Together, we discuss: What is brand activism?What is the difference between brand activism and brand advocacy?What happens when a brand chooses to remain neutral?Can a brand afford to be neutral?Why no stance is a stance?How do brands decide where and when to show up?How can brands navigate this space when we know that advocacy and purpose may vary depending on the audience or person?What happens when br...2022-05-1628 min
Good Is The New CoolHow Cyrill Gutsch changes the way we use fossil fuel plasticsIn this final episode of the season, Afdhel and Bobby speak with environmentalist and founder of Parley for the Oceans, Cyrill Gutsch. Through brand partnerships, Parley's mission is to change the way we use fossil fuel plastics. We hear the variety of ways in which Parley are tackling the deadly contamination of the planet’s most important ecosystems; our oceans.We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones an...2021-12-2737 min
Good Is The New CoolHow Hank Willis Thomas and Emma Nuzzo turn traditional ad-space into provoking art piecesBobby and Afdhel are joined by conceptual artist and provocateur Hank Willis Thomas with his For Freedoms colleague Emma Nuzzo. We hear how they work to turn traditional ad-space into provoking art pieces, designed to inspire civic discourse, in the hopes of uniting a polarised nation.We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds...2021-12-2041 min
Good Is The New CoolHow Jason Mayden encourages both parents and children alike, the importance of play“If you can play together, you can learn together” a phrase regularly used by Jason Mayden, Nike shoe designer, entrepreneur and kid at heart. In this episode Jason catches up with Bobby Jones on how he came to create Super Heroic, a business aimed at encouraging both parents and children alike, the importance of play.We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with...2021-12-1337 min
Good Is The New CoolHow Poppy Jamie changes the way we look after our minds using technologyFormer TV presenter and founder of the mindfulness app Happy Not Perfect, Poppy Jamie catches up with Bobby about the mental health crisis facing an entire generation and how we can change the way we look after our minds using the very technology that could be damaging them.We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from...2021-12-0637 min
Good Is The New CoolHow Robert Egger keeps having good at the center of both a business plan and lifeIn this episode we hear from the fantastic Robert Egger the nonprofit leader, speaker, activist and author of the brilliant book “Begging for Change”. Robert discusses his charitable work, proving what it means to have good at the centre of both a business plan and life.We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fa...2021-11-2935 min
The Mindshare Podcast by Monumental Me - tools to take you from here to there. Find your thrive!Marrying Passion & Purpose with André Pinard: a changemaker & community builder at adidas ~ Season 2 Episode 8Our guest André Pinard is the Director of Community, Mindset & Culture at adidas. André goes well beyond selling athletic gear. He is leading his team at adidas to make positive impact and create sustainable change for underserved Black and Latin X communities, communities that adidas have long benefitted from and now to which they are truly giving back. André and I talked about how a Liberal Arts degree in Political Science and advanced degrees in Sociology have prepared him well in his successful career in marketing and advertising. André is a true changemaker and illustrates how one can marry passi...2021-11-2340 min
Good Is The New CoolHow Maya Enista Smith is making the world a kinder braver placeMaking the world a kinder braver place is the professional and life goal of this week’s guest, Maya Smith. Bobby and Afdhel speak to Maya, the executive director of Lady Gaga's Born This Way foundation, about how we can maximise our chances to do good in both business and life, as well as the importance of elevating youth voices.We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones an...2021-11-2235 min
Good Is The New CoolHow Dao-Yi Chow and Rachel Johnson use the power of fashion to spark social changeAfdhel and Bobby are joined by Dao-Yi Chow, cofounder of iconic fashion label Public School, and Rachel Johnson, founder of Thomas Faison, to discuss how the power of fashion can spark social change.We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business...2021-11-1533 min
Good Is The New CoolThe Origins of the Good Is The New CoolWe believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good.In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day...2021-11-1014 min
Get Hooked On: This High-Impact Full Audiobook For Knowledge Hunters.Good is the New Cool: Principles of Purpose by Afdhel Aziz, Bobby JonesPlease visithttps://thebookvoice.com/podcasts/1/audiobook/551742to listen full audiobooks.
Title: Good is the New Cool: Principles of Purpose
Author: Afdhel Aziz, Bobby Jones
Narrator: Rachel Lin, Bobby Jones, Afdhel Aziz
Format: Unabridged Audiobook
Length: 9 hours 45 minutes
Release date: October 4, 2021
Genres: Management & Leadership
Publisher's Summary:
'It's time to reboot capitalism. And purpose is the source code.' Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older...2021-10-049h 45Listen to Trending Full Audiobooks in Business & Economics, Management & LeadershipGood is the New Cool: Principles of Purpose by Afdhel Aziz, Bobby JonesPlease visithttps://thebookvoice.com/podcasts/1/audiobook/551742to listen full audiobooks.
Title: Good is the New Cool: Principles of Purpose
Author: Afdhel Aziz, Bobby Jones
Narrator: Rachel Lin, Bobby Jones, Afdhel Aziz
Format: Unabridged Audiobook
Length: 9 hours 45 minutes
Release date: October 4, 2021
Genres: Management & Leadership
Publisher's Summary:
'It's time to reboot capitalism. And purpose is the source code.' Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older...2021-10-049h 45
Explore the Latest Full Audiobooks in Business & Economics, Business & Career DevelopmentGood is the New Cool: Principles of Purpose by Afdhel Aziz, Bobby JonesPlease visit https://thebookvoice.com/podcasts/1/audiobook/551742 to listen full audiobooks. Title: Good is the New Cool: Principles of Purpose Author: Afdhel Aziz, Bobby Jones Narrator: Rachel Lin, Bobby Jones, Afdhel Aziz Format: Unabridged Audiobook Length: 9 hours 45 minutes Release date: October 4, 2021 Genres: Business & Career Development Publisher's Summary: 'It's time to reboot capitalism. And purpose is the source code.' Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How...2021-10-0405 minExplore the Latest Full Audiobooks in Business & Economics, Business & Career DevelopmentGood is the New Cool: Principles of Purpose by Afdhel Aziz, Bobby JonesPlease visithttps://thebookvoice.com/podcasts/1/audiobook/551742to listen full audiobooks.
Title: Good is the New Cool: Principles of Purpose
Author: Afdhel Aziz, Bobby Jones
Narrator: Rachel Lin, Bobby Jones, Afdhel Aziz
Format: Unabridged Audiobook
Length: 9 hours 45 minutes
Release date: October 4, 2021
Genres: Business & Career Development
Publisher's Summary:
'It's time to reboot capitalism. And purpose is the source code.' Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can...2021-10-049h 45
Good Is The New CoolHow Amy Smith Is Helping TOMS Become A Champion For Gun SafetyA mass shooting took place on November 7, 2018, in Thousand Oaks, California, killing thirteen people, and the shooting’s impact has been far reaching, continuing to this day. One of the people affected was Blake Mycoskie, the Founder of TOMS, who immediately committed to pledging money and resources to end gun violence in the United States. Leading this initiative was Amy Smith, TOMS Chief Impact and Strategy Officer, who admits it was no easy task. She shares with us the brand’s evolution as a social impact company, what she has learned along the way, and the importance of allies when...2021-08-1047 min
Good Is The New CoolHow Wendy Savage Is Helping Patagonia Create A More Ethical Supply ChainPatagonia has become the patron saint of purpose-led brands. Their commitment to ethical production, marketing, and sales of products is legendary among their legions of fans. Wendy Savage, their Director of Social Responsibility and a lifelong activist for social justice, oversees the relationships with the workers in the brand’s supply chain and shares how Patagonia has created an ethical model that it shares openly in hopes it will become a new norm for how to take care of workers and the planet.Check out our companion book Good is The New Cool: The Principles of Purpose at w...2021-08-0340 min
Good Is The New CoolHow Holly Gordon Is Helping Participant Media Use Oscar-Winning Stories To Drive Social ImpactWith over 73 Oscar Nominations (and 18 wins) Participant Media is not only behind some of the most iconic movies of our time like Spotlight, An Inconvenient Truth and more, it also wants to create entertainment that inspires and compels social change. Chief Impact Officer Holly Gordon shares their process of choosing content that combines the power of a good story with opportunities for real-world impact and awareness around the most pressing global issues of our time.Check out our companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com and you can join...2021-07-2752 min
Good Is The New CoolHow Kim Culmone Is Helping Mattel Innovate With Gender-Fluid Dolls To Make Play Inclusive For AllKim Culmone, SVP Design at Mattel, and her team have led a remarkable transformation of the Barbie brand to become more inclusive and relevant to a new generation of children by creating the most diverse doll on the planet - a feat which landed her work on the cover of Time magazine and returned the doll to billion-dollar sales again. In this episode, Kim shares how her team boldly set out to make Mattel’s first gender-fluid doll, giving transgender kids the space to imagine a world without limitations and boundaries, and help create a society where everyone is we...2021-07-2049 min
Good Is The New CoolHow Dan Goldenberg Is Helping Activision’s Call Of Duty Put 100,000 Veterans Back To WorkCall of Duty is one of the world’s biggest video game franchises, with over 100 million players around the world. But a little-known fact is that the Call of Duty Endowment supports veterans to help ensure they have access to high-quality employment when they return home. Dan Goldenberg, the endowment’s executive director at Activision, the parent company, shares how they are using the power of gaming to put over one hundred thousand veterans back to work.Check out our companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com and you can...2021-07-1348 min
Good Is The New CoolHow Sam Latif is Helping Procter and Gamble Innovate for the 1 Billion People Living With DisabilitiesSumaira “Sam” Latif, Procter & Gamble’s company accessibility leader in the UK, helps create innovative breakthroughs to make P&G’s products more accessible to more than 1 billion people living with disabilities. Sam’s passion for this work comes from personal experience - she is blind herself - and we learn more about her journey and the innovative ways she is helping this global giant become a force for growth and good.Check out our companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com and you can join the Good is The New Co...2021-07-0652 min
Good Is The New CoolThe Principles Of Purpose"It's time to reboot capitalism. And Purpose is the source code."Welcome to Good Is The New Cool: The Field recordings. In this opening episode, co-founders Bobby Jones and Afdhel Aziz discuss the extraordinary events and stories that inspired their new book The Principles Of Purpose. Drawing on their research of some of the most successful purpose-driven companies on the planet from visionary pioneers like Patagonia, TOMS and Participant Films to global giants like P&G, Mattel and Activision, they outline nine timeless Principles designed to help business leaders attract the new generation of socially...2021-06-2936 minGood Is The New CoolIntroducing The Field RecordingsIntroducing Good Is The New Cool: The Field Recordings, where co-founders Bobby Jones and Afdhel Aziz take you on a journey to meet the men and women at the frontlines of the purpose revolution, who believe in business as a force for good. From leading entrepreneurs and world-renowned leaders to game-changing designers and award-winning marketers, each episode delves deep into their unique stories and one thing they all have in common, the desire and the courage to transform our world for the better. Check out our companion book Good is The New Cool: The Principles...2021-06-0402 min
Partie Prenante#20 - Comment renforcer votre crédibilité ?Comment entretenir et développer votre crédibilité ?
Dans ce nouvel épisode, à l’occasion de la publication du Trust Barometer d’Edelman, nous allons analyser voire décortiquer la notion de confiance : comment est-elle structurée ? Et comment, dans un contexte de défis sociétaux, nous allons pouvoir utiliser les différents éléments constitutifs de la confiance pour définir un trajet qui nous permettra d’activer différents levier afin d’augmenter la confiance envers nos organisations. Le but? Mieux collaborer et adresser ensemble les défis de demain.
Pour aller plus loin:
Le Trust Barometer d’Edelman - édition 2020...2020-02-1816 min
DNA Of Purpose PodcastAfdhel Aziz: The GPS Of Purpose & Why Good Is The New CoolWelcome to today's bonus episode of the Decoding Purpose Podcast. I am releasing this BONUS episode to celebrate the launch of the GOOD IS THE NEW COOL Conference in Sydney this weekend and Melbourne next weekend.I always get excited when a guest comes to visit me in the studio and today was no exception. Infact my guest came all the way from Los Angeles on a mission to share inspirational stories of purpose with the world. That person is Afdhel Aziz, and he is an international keynote speaker, author and the creator of Good Is The New Cool...2019-08-151h 06
Step Inside A Breakthrough Full Audiobook On Your Commute.Good Is the New Cool: Market Like You Give a Damn by Afdhel Aziz, Bobby JonesPlease visithttps://thebookvoice.com/podcasts/1/audiobook/278665to listen full audiobooks.
Title: Good Is the New Cool: Market Like You Give a Damn
Author: Afdhel Aziz, Bobby Jones
Narrator: Jr. Stephen Paul Aulridge
Format: Unabridged Audiobook
Length: 6 hours 22 minutes
Release date: October 25, 2016
Genres: Marketing & Advertising
Publisher's Summary:
"We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today." -From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no...2016-10-256h 22Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingGood Is the New Cool: Market Like You Give a Damn by Afdhel Aziz, Bobby JonesPlease visithttps://thebookvoice.com/podcasts/1/audiobook/278665to listen full audiobooks.
Title: Good Is the New Cool: Market Like You Give a Damn
Author: Afdhel Aziz, Bobby Jones
Narrator: Jr. Stephen Paul Aulridge
Format: Unabridged Audiobook
Length: 6 hours 22 minutes
Release date: October 25, 2016
Genres: Marketing & Advertising
Publisher's Summary:
"We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today." -From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no...2016-10-256h 22
Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingGood Is the New Cool: Market Like You Give a Damn by Afdhel Aziz, Bobby JonesPlease visit https://thebookvoice.com/podcasts/1/audiobook/278665 to listen full audiobooks. Title: Good Is the New Cool: Market Like You Give a Damn Author: Afdhel Aziz, Bobby Jones Narrator: Jr. Stephen Paul Aulridge Format: Unabridged Audiobook Length: 6 hours 22 minutes Release date: October 25, 2016 Genres: Marketing & Advertising Publisher's Summary: "We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today." -From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts...2016-10-2505 min
Listen Legally to Most Popular Full Audiobooks in Business, MarketingGood Is the New Cool Audiobook by Afdhel Aziz, Bobby JonesPlease open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.
Title: Good Is the New Cool
Subtitle: Market Like You Give a Damn
Author: Afdhel Aziz, Bobby Jones
Narrator: Stephen Paul Aulridge Jr.
Format: Unabridged
Length: 6 hrs and 21 mins
Language: English
Release date: 10-24-16
Publisher: Wetware Media, LLC
Ratings: 4.5 of 5 out of 17 votes
Genres: Business, Marketing
Publisher's Summary:
Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands...2016-10-246h 21Stream Free Audiobook in Business, MarketingGood Is the New Cool by Afdhel Aziz | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: Good Is the New Cool
Author: Afdhel Aziz, Bobby Jones
Narrator: Stephen Paul Aulridge Jr.
Format: Unabridged
Length: 6 hrs and 21 mins
Language: English
Release date: 10-24-16
Publisher: Wetware Media, LLC
Genres: Business, Marketing
Summary:
Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too. It's a...2016-10-246h 21