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ACN’s ”Above the Fold”
ACN’s ”Above the Fold”Insights from the Field: What Makes a Good Agronomy Interview?The crops are growing, and across the country, ag journalists are interviewing agronomists right and left, all in an effort to share the latest disease outbreak, insect infestation, and of course, overall management tips. But how do you get the most out of those interviews? And what makes for a good one? Mitch Heisler of Wyffels Hybrids talks with Holly Spangler about their media experiences and what a successful agronomy interview looks like from their standpoint. He talks about his approach and how he prepares their folks ahead of the conversation with three bullet points: Know the audience ...
2023-07-0532 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Partnering for a Cause: Wyffels HybridsWhat does a “cause marketing program” look like for an agriculture-based company? Jill Carlson, communications manager at Wyffels Hybrids, shares behind-the-scenes into their initiative “Serving Those Who Serve.” She explains the collaboration between Wyffels Hybrids, a for-profit business and Farm Rescue, a nonprofit organization and how they share common benefits of the program. Jill also describes how their team found a suitable non-profit partner for this initiative and how the“Serving Those Who Serve” program fits into their overall marketing campaigns.
2023-06-0718 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Let’s Talk Gear, Part 4: Stacy Mayo-Martinez, Martinez Media & Marketing GroupIt’s no secret podcasts have soared in popularity. According to BuzzSprout, over one-third (104 million) of Americans listen to podcasts regularly. We have seen the research that farmers and ranchers are listening too. Spotify claims to have 4.7 million podcasts on its platform. So with a saturated market – how does a podcast stand out from the rest?   In today’s episode, Stacy Mayo-Martinez breaks down the podcasting side of media. She shares what gear she’s working with, how to market a podcast, and why there are less rules when it comes to podcasting.   Also...
2022-11-1646 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Let’s Talk Gear, Part 3: Miranda Reiman, Angus MediaIn today’s episode, Miranda Reiman shares practical tips on how to be prepared for your next interview and photo/video shoot. Of course, we talked about what’s in her gear bag, but also other useful tools you might need for an interview. From hair scrunchies to Diet Coke, we must plan and prepare ourselves for all the elements.    Also in this episode, Kelsey and Miranda discuss…   Prioritizing your communication and marketing strategies  Why listening is the best foundational skill   Why you should push boundaries to get better   Creating an equipment checklist   and more!
2022-11-0437 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Let’s Talk Gear, Part 2: Katie Knapp, The Ag PhotographerKatie Knapp, The Ag Photographer, started her photography career in the dark room at the University of Illinois. With a background in advertising and PR, she started her own photography business in 2016. On today’s episode, Katie shares what photo equipment is in her gear bag but also why the person behind the camera is what makes the photo. Also in this episode, Kelsey and Katie discuss… Why she didn’t choose photojournalism as a master’s degree Know the rules to break them How certain shots require certain tools Why she shoots with two camera bodies T...
2022-10-1438 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Let’s Talk Gear, Part 1: Willie Vogt, Farm ProgressIn today's world, we have the highest quality technology and gear at our fingertips. There’s always something new and shiny to try out— but there are also devices you'll never part with, like a trusty, old camera. In this new mini-series on Above the Fold, Host Kelsey Litchfield asks journalists, photographers, videographers, and podcasters what gear they use to create content—and why it’s not always about the equipment—but how the person behind the camera or microphone is just as important than the gear itself.   In Part 1 of "Let's Talk Gear" Willie Vogt, Editor...
2022-09-1534 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”The Future of Print, Part 4 with ACN Past President Greg HorstmeierThe folks who populate farm magazines – writing and photographing stories, and putting it all together – have a deep love for the paper in their hands. But it takes more than love in 2022, as paper and mailing costs (and every other cost) continues to rise. Greg Horstmeier is editor-in-chief at DTN/Progressive Farmer. He’s got some ideas about what print media could look like in five years—and, what editors could do to meet their readers’ needs.   This last episode in our series on the Future of Print Media in Agriculture dives a little deep...
2022-09-0135 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”The Future of Print Pt.3 with Lindsay KennedyConventional wisdom says young people only want to read and consume content on their digital devices - but what if that’s not right? Lindsay Kennedy teaches ag communications at Texas Tech University and every year, she asks students in her magazine class: “Do we still need print publications?” They keep saying yes because even they – the digital generation – still want to hold paper in their hands. So, how do we meet that need while still presenting information in new and interesting ways digitally? That’s what our next episode in this series on the Future of Print Media...
2022-08-1938 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”The Future of Print, Pt. 2 with Natalina Sents BauschFarmers have been reading farm magazines and newspapers for nearly two hundred years in the U.S., holding those beloved magazines in their hands and even calling some the “Bible of agriculture.” In a world where more and more readers are finding those stories online, what does the future hold for print media in agriculture? And what do young ag journalists have to say about it all? That’s what our next episode in this series will dive into, with host Holly Spangler and Natalina Sents Bausch, Associate Digital Director for Successful Farming. They t...
2022-08-0545 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”The Future of Print Pt. 1 With Bill SpiegelFarmers have been reading farm magazines and newspapers for nearly two hundred years in the U.S., holding those beloved magazines in their hands and even calling some the “Bible of agriculture.” In a world where more and more readers are finding those stories online, what does the future hold for print media in agriculture? That’s the question our new podcast series is delving into with host Holly Spangler. She and Bill Spiegel, contributing editor for The Furrow and new ACN president, dive right in for this first episode.   They share:
2022-07-1636 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”AMS 2022: Behind the ScenesIt takes a whole lot of work, a small amount of magic, and a dash of good luck to prepare—and pull off—the Agricultural Media Summit. However, ACN Board Member Kenna Rathai has memorized the recipe for success. She's a part of the 2022 AMS Steering Committee, but for more than a decade. Rathai volunteered as a staff member to create a memorable AMS experience for fellow colleagues and attendees.   Listen as Rathai tells Podcast Host Holly Spangler how the committee anticipates attendees' needs a year in advance, and why the 2022 conference will be right "o...
2022-07-0132 minACN’s ”Above the Fold”
ACN’s ”Above the Fold””What I am Learning in My 20s.”In the final episode of Above the Fold's "What I Wish I Knew in My 20s" Podcast series, Host Kelsey Litchfield chats with "twenty-something" Emily Roden.  Roden was introduced to the world of agriculture by her mom. She then found herself crafting a career in the ag comms industry. However, as Emily describes, it didn't come without some challenges, like quitting her job without another one lined up. Listen as Emily shares how she learned to overcome obstacles and adapt her skillset throughout many different industries. 
2022-06-1631 minACN’s ”Above the Fold”
ACN’s ”Above the Fold””What I Wish I Knew in My 20’s” With Special Guest Rachel Peabody“I was Terrified, But I Knew I was Going to Do It Anyways” with Rachel Peabody   Rachel Peabody is the director of communications at Illinois Soybean Association, and she always knew from a young age she wanted a career in agricultural communications. Rachel started on the journalism track in college but quickly found her passion for public relations. In this episode, she shares insight into her journey and how each step strategically built her career.   In this episode, Rachel shares:   Why you should take the opportunity that gets you sta...
2022-06-0336 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”What I Wish I Knew in My 20’s with Special Guest Harlen Persinger"Be diligent in every situation ... apply yourself." A freelance writer and photographer, and owner of HLensPhotos, ACN Board Member Harlen Persinger's pictures have been published in multiple ag media publications across the U.S. and internationally. Harlen has achieved the title of ACN "Master Photographer" three times and earned the organization's Lifetime Achievement Award, among many other accolades. In this episode, Harlen reflects on his career, international travels, and lessons he learned along the way. He also reveals why you should never give up on a photo, the importance of practicing your craft...
2022-05-1954 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”What I Wish I Knew in My 20’s, Pt. 1"You Might Be Rejected First, But Keep on Trying."  In part one of the "What I Wish I Knew in My 20's" ACN Podcast Series, Past President Betsy Freese shares some of the challenges of starting a career.  Freese recently retired after working more than 30 years at Successful Farming in print, radio, and television. In this episode, Betsy shares: * How she learned to be direct and assertive in her career * The importance of pitching ideas to your boss * Why you should always respect comments that are off th...
2022-05-0651 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”ACN Podcast Receives New Name, New HostsThe secret is out! The ACN Podcast is undergoing some major renovations—some we can tell you about, and some that will have to wait.  Listen as new Podcast Co-Hosts ACN Past President Holly Spangler and ACN Member Kelsey Litchfield fill you in on the big changes making news "Above the Fold."
2022-04-2232 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Tips for Launching a New BusinessStriking out on your own can be an exciting and scary time for freelancers and new business owners.  In this Podcast Playback, Roan Marketing and Communications Owner and ACN Freelance SIG Chairwoman Kellie Lasack shares her journey being a freelancer and a full time business owner—including tips on how to manage multiple projects, reach out to potential clients, and overcome inevitable obstacles. 
2022-03-1743 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Is History Repeating Itself?Media ethics remain a big concern for consumers - and for journalists. In this episode, DTN Editor-in-Chief Greg Horstmeier and University of Illinois Ag Comms Professor Dr. Owen Roberts,, discuss the history of ethics. They also talk about the blurry lines of advocacy vs. journalism, the issues of a 24/7 news cycle and information overload, plus, the need for professional ethics statements and documents, and more.
2022-02-1746 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”What I Wish I Knew in My 20’sPeople say hindsight is always 20/20 - words that ring true no matter what age you are! In this Podcast Playback, Interim Host Kelsey Litchfield heads back in time with ACN 1999 Past President JoAnn Alumbaugh and ACN 2014 Past President Holly Spangler. Alumbaugh shares some sage career advice she give her 20-year-old self about working in the Ag Media industry. 
2022-01-2050 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Goodbye 2021—Hello 2022! A New Years Message from President Mindy WardThe year 2021 mainly focused on celebrating opportunities to reconnect in-person with family, friends, and co-workers. This included returning to a live version of the Ag Media Summit! So, what's in store for 2022? AAEA President Mindy Ward shares some insight into a few initiatives she, and board members, hope to roll out in the new year. 
2021-12-2226 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Paying it ForwardHave you ever attended the Ag Media Summit paid in part by AAEA? Or received an AAEA scholarship? If so, thank the members of the AAEA Professional Improvement Foundation (PIF). The nonprofit organization funds a variety of programs and opportunities for members and students in the ag communication industry. As AAEA Committee Co-Chair and PIF Recipient Megan Schilling explains now is the time to pay it forward and make a donation to PIF on #GivingTuesday. 
2021-11-1614 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Combining Science and Communication From AAEA Distinguished Service Award Winner Dr. Kevin FoltaAn accomplished scientist at a young age, Dr. Kevin Folta, now chairman of the Horticultural Department at the University of Florida, combines science and communication to deliver impactful messages to students and the public. However, sharing those messages hasn't always been easy.
2021-10-2026 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”A Lifetime of Achievements for AAEA Past President Betsy FreeseAAEA 2004 Past President / Member Betsy Freese is the 2021 Lifetime Achievement Award recipient. Freese shares the secret behind her 30-plus year career in the Ag Communications industry – and what she plans on doing next.
2021-09-1619 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”The Art Behind Crafting Award Winning Articles with AAEA Past President Gil GullicksonGil Gullickson has mastered the art of crafting award-winning articles. At the 2021 Ag Media Summit, the AAEA 2020-2021 Past President was named “Writer of the Year." He received six awards total in both writing and photography categories. In honor of Gil's success, we're revisiting an interview with him shortly after he won a 2020 AAEA Communication Writing Award for an article titled, "Yours, Mine and Ours." The piece also received the International Federation of Agricultural Journalists (IFAJ) 2020 AgTech Reporting Award. Gil shares how the article came together and provides tips on creative writing techniques. 
2021-08-1931 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”2021 AMS: See You in Kansas City!For the first time in two years, AAEA Members and special guests will meet in person at the Ag Media Summit in Kansas City, Missouri! The conference will take place at the Loews Hotel, July 31-August 4. On this episode of the Ag Communicators Network Podcast, AMS Steering Committee Chairwoman Jennifer Carrico gives us a sneak peek at some of the event's highlights, including new conference sessions, key networking meet-and-greets and exciting ceremonies and celebrations! Stay tuned!
2021-07-1420 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”The Comfort and Discomfort of Using Social MediaIt can take less than one minute for a single post to go viral—either boosting an organization's reach to new audiences, or sparking a heated discussion and discontent within a group. Getting comfortable with the reality of that potential discomfort is just one of the many components of being a part of the social media world. AGDAILY Managing Editor Ryan Tipps shares some suggestions for creating conversational content that engages audiences in discussion, while acknowledging differing opinions. Links Mentioned in This Episode: Stories: Future Farmers of America News   Agr...
2021-05-1838 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Reaching Your Target AudienceJournalists compete with hobbies, family, technology and other interests to grab their audiences' attention, especially since we're living in the "age of distraction." In this episode, award winning Writer and Photographer Holly Spangler shares her strategies for creating content that resonates with her readers. She is an executive editor with Farm Progress, senior editor of Prairie Farmer and was named an AAEA “Master Writer” in 2005 and 2015. Holly was also past president of the Ag Communicators Network in 2014. Links Mentioned in this Episode: Interview Tips http://agcommnetwork.com/10-interview-tips-from-the-pros/ Favorite Stories: The...
2021-04-2122 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Will We See Each Other This Year?It’s been just about a year since most of us have had a chance to gather for a group event. Uncertainty still remains as to if, and how, in-person meetings will take place. In this episode of the Ag Communicators Network Podcast expert event planner Tina Bowling shares how her clients are planning events for the coming year. Tina is the president of Innovative Association Management Solutions (IAM Solutions) and is the new conference manager for the Ag Media Summit.  
2021-03-1628 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”What's in a NameWhat’s in a name? Everything. Award-winning photographer Katie Knapp talks about how she chose her business name – The Ag Photographer—and used a branding consultant to refine her business. In this episode of the Ag Communicators Network Podcast, Katie shares her insights on why freelancers need to establish a brand—a message that is deeper than a logo and a website. Katie’s COVID photography project
2021-01-2026 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Branding Your Freelance BusinessA brand is more than a logo, website and customer service. It’s an experience based on intangible factors like emotion, authenticity and human connection that differentiates one business from another. In this episode of the Ag Communicators Network Podcast award-winning freelance writer and photographer, Martha Mintz shares the strategies she has used to brand her business and keep a full book of work. Links to article and photos: T-Bones and T-Rexes www.johndeerejournal.com/2015/12/tbone_and_trex_fossils_in_montana/   Update to T-Bones and T-Rexes www.businessinsider.com/due...
2020-12-1632 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Celebrating 100 YearsThe Ag Communicators Network is celebrating 100 years of serving the ag media industry. In this episode, AAEA President Gil Gullickson, and past presidents JoAnn Alumbaugh and Gregg Hillyer reminisced about their early days with the association. The trio highlighted several of AAEA’s greatest accomplishments and emphasized that good storytelling always has been and will remain central to the ag media industry.
2020-10-2134 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”The Ethics of Branded ContentSponsored or custom content offers exciting opportunities to get creative through video, audio and web projects. As with print advertorials there has to be a clear line between editorial and sponsored content. In this episode, Justin Davey, the Editorial Content Director for the Meredith Agrimedia Custom Studio and Greg Horstmeier, Editor-in-Chief of the Digital Newsroom at DTN, share the processes their companies use to ensure readers know when content is supported by advertisers.
2020-09-1638 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Writing Technique with Gil GullicksonToday we sat down with Gil Gullickson, AAEA President, and talked about the writing technique he used in his award-winning article, Yours, Mind and Ours, the 2020 International Federation of Ag Journalists AgTech Reporting Award. Read more about this award winning article here, www.agcommnetwork.com/gil-gullickson-of-the-us-wins-ifaj-agtech-reporting-award.
2020-08-0430 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Adapting to ChangeMedia businesses are having to adjust to a “new normal” amidst the coronavirus pandemic. In this episode, Progressive Farmer Editor in Chief, Gregg Hillyer, Chuck Zimmerman of ZimmComm New Media and Barb Anderson, a freelancer who owns Anderson & Associates, share how they have adapted their business models in response to COVID-19 while offering tips for forging ahead. 
2020-05-2026 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Crisis CommunicationsThe coronavirus pandemic has changed agriculture and reporting on the industry in ways that could not have been predicted. In this episode, Amy Philpott, a crisis communications and reputation management expert from Watson Green shares her insights for sharing agriculture’s story during these uncertain times. Learn how you can continue reporting and gathering resources like photos for stories despite social distancing and rapidly changing situations.
2020-04-1614 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”2020 AAEA Awards UpdateThe Ag Comm Network Podcast is back after a short hiatus with new podcast host, Katie Navarra. In today’s episode I sat down with Joy Carter Crosby of the Georgia Peanut Commission and Awards Committee Chair and Pam Caraway of Syngenta and MarComm Awards Chair, and discussed the exciting changes coming this year to the Ag Comm Network’s annual awards program. The biggest changes to this year’s awards program are the new online submission process and the addition of the Master of Communications program to the MarComm Awards program. The awards...
2020-03-1821 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Everybody is a Communicator with Shay FoulkShay Foulk is a communicator. He connects and tells real stories through podcasting, photos, and writing. His perspective as a farmer veteran, agronomist, seed salesman, and consultant in the agriculture industry has led Shay to provide value for others through content creation. In this episode, Shay shares how to be an effective communicator, why you should be active on LinkedIn, how there’s no market saturation for telling your story, and so much more!  Follow Shay on LinkedIn and listen to his podcast – Ag View Pitch.
2019-12-2045 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”The Power of a Network with Amy RoadyToday on the podcast, Amy Roady of Illinois Soybean Association shares powerful insight into her role as director of communications for a membership association. From budgeter to communicator, Amy wears many hats in her role, and she shares stories of how not one day is the same in her profession. In this episode, Amy also shares why you should find volunteer opportunities that fit your skill set, how communicators can stay up to date on emerging media trends, about how associations have the influential power to connect professionals and build relationships, and so much more. This episode is packed...
2019-10-1741 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Behind the Story – “Farm like Pharaoh” with Bryce Knorr and Mike WilsonThis past summer at Ag Media Summit, “Farm Like Pharaoh” took home the prestigious award of “Story of the Year” in the AAEA communications contest. “Farm Like Pharaoh” is a story that gives farmers help in the long-term planning of a boom-and-bust industry. Bryce Knorr and Mike Wilson discuss how this story evolved into what it is today and how it fits into the editorial mission at Farm Futures. They share what makes this story strong and how structure is key. They offer advice on how to co-author and write with a team while also writing with your own strengths. We...
2019-09-1947 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”So You Have Podcast, Now What? with Sara SteeverYour guests are lined up, topics are planned out, and you’re ready to hit that record button. But how can you take your podcast to the next level? Recorded live from Ag Media Summit in Minneapolis, Sara Steever, president of Paulsen Marketing and host of the Spark:Careers in Agribusiness podcast, and Kelsey Litchfield, host of the Ag Comm Network Podcast, will share their best podcasting practices. They will share how to promote your podcast, attract new followers, repurpose content from episodes and bring in those sponsors! Click here to download our presentation slides and follow along during th...
2019-08-2242 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Global Connections in America's Heartland: AMS Preview with Kenna RathaiWhat’s on the agenda for this year’s Ag Media Summit? Throw on your headphones and press play! Kenna Rathai who serves as this year’s programming committee chair gives a preview of the sessions, speakers, and some fun behind-the-scenes info into planning AMS. This year’s event is also being held in conjunction with the International Federation of Agricultural Journalists and their Annual Congress. You’ll be sure to meet new friends, gain relationships of a lifetime, and learn valuable information to further your career. You can learn more about AMS by visiting their website. See you in Minneapo
2019-07-1134 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Full-time freelancer: Launching a business with Kellie LasackKellie Lasack launched her business, Roan Marketing and Communications, in 2018. She made the jump after encouragement from her family, friends, and mentors and after many years of experience freelancing for publications. On this episode, she’s sharing what her journey has been like – from the obstacles to the victories. Kellie shares how she manages projects without getting overwhelmed, reaching out to potential clients and editors (and acing your pitches), staying on top of the digital trends and so much more insight into building a business. Follow Kellie on Instagram, Facebook, and her website, where she shares all the...
2019-06-1443 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Stay creative by doing with Matt Strelecki“Stay creative by doing.” This is just one of the many nuggets of wisdom that Matt Strelecki shared throughout the episode. Matt is an award-winning designer from Meredith Agrimedia and he has quite the impressive resume. Many of the ideas Matt and Kelsey discuss in this episode are not only for a graphic designer’s ear but ag communicators in general. We talk about design and its method of problem-solving, how to stay innovative and trendy in our industry, rebrands and redesigns, how to work on projects in addition to your full-time job, and ultimately how design always leads back to...
2019-05-1049 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”How to get started as a drone photographer/videographer with Matthew Grassi of Meister Media WorldwideThere’s a lot more to drones than just flying them! In today’s episode, Matthew Grassi of Meister Media Worldwide, shares his knowledge and experience of drone gear, regulations, ethics, and more. Learn how to utilize drones as a storytelling tool and how to be compliant for commercial use. If you’re thinking of buying a drone and making it more than just a hobby, this episode is for you!
2019-04-1240 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Dicamba How-to with Pam Smith of DTN/The Progressive FarmerPam Smith of DTN/The Progressive Farmer has covered many topics over her journalism career. She  sits down with Kelsey to share her perspective of reporting on dicamba as crops technology editor. Pam shares how she follows a story, advice on covering controversial topics, staying objective on a story, and so much more! 
2019-03-2231 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”What I wish I'd known in my 20s with JoAnn Alumbaugh of Alumbaugh CommunicationsWhat I wish I'd known in my 20s - this phrase makes you stop and think! Today on the podcast, JoAnn Alumbaugh of Alumbaugh Communications takes us through her list of what she would tell her 20-year-old self. We talk about how to give and take constructive criticism, don't be afraid to say "no or not right now,"  why you shouldn't send that certain email, and more! This episode is packed with takeaways for ag communicators of all ages!
2019-02-1649 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”The times are changin' but can't we all still be friends? A conversation with Kenna Rathai of broadheadPR and Editorial: A conversation between old friends - one a veteran PR professional and the other a seasoned editor - about what's really happening behind the scenes, and what we could all learn about each other's jobs. Tune in to hear Holly Spangler and Kenna Rathai's conversation today! 
2019-02-1633 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Working as an international freelancer with Steve WerblowIn today’s episode, guest Steve Werblow shares how he started working abroad in Scotland when his family decided to fulfill a dream and move overseas for a short term. This move had many advantages for him as he gained a new perspective of the American agriculture industry and captured many different, interesting stories about culture and how it differs from our industry here in the U.S. In the episode, Steve also shares very valuable information about working abroad. He discusses how working remotely can enhance your ability to do your job, but also how each country has diff...
2019-02-1640 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Walking in the publisher's shoes with Holly Martin of High Plains/Midwest Ag JournalHolly Martin began her career as an editor and now balances life as a publisher who works closely with both advertising and editorial. What has she learned from each of those roles – and what does she wish each side knew about the other? Tune in as Holly shares her perspective on being a publisher and the  advice she shares for those who are transitioning in their own careers. 
2019-02-1624 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Covering the Farm Bill with Jacqui Fatka of Farm Futures and FeedstuffsThe farm bill. It is one of the most prominent topics in ag circles. But what does it take to cover such a complex topic? Jacqui Fatka, policy editor for Farm Futures and Feedstuffs, joins the Ag Comm Network podcast and shares how she covers the farm bill, stays credible as a journalist, and keeps up with the latest news. 
2019-02-1630 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Creating a live video stream with Tim Hammerich of AgGradTim Hammerich of AgGrad joins the Ag Comm Network podcast and he takes us through how he started his own live video stream called AgGrad Live. Kelsey and Tim discuss what software to use for live streams, how to find guests, how to get over the anxiety of producing a live show, and so much more. If you want to learn how to create your own live video stream on social media, here's a great starting point. Tim also shares some exciting news from a new project that AgGrad is set to launch.
2019-02-1627 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Ag Media Summit Recap With Natalina Sents of Successful FarmingNatalina Sents of Successful Farming joins the podcast today as we recap our time at Ag Media Summit in Scottsdale, Arizona. She joins Kelsey Litchfield as they discuss their favorite sessions, what they learned, and other big takeaways from the summit. If you didn't join us in Arizona, here's your virtual chance!
2019-02-1616 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”2018 Ag Media Summit Preview with Diane Johnson of the Livestock Publications CouncilGet your sneak peek of Ag Media Summit right here as Kelsey interviews Diane Johnson, executive director of the Livestock Publications Council. Find out why this conference travels all over the country to different host sites, how many attendees will be in Scottsdale, and what certain band will be making its comeback this year at AMS.
2019-02-1621 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”How to Hire the Best Reporters with Greg Horstmeier of DTN/The Progressive FarmerWhat does an editor-in-chief look for when hiring a great crop of writers? Greg Horstmeier of DTN/The Progressive Farmer shares his best career advice that applies to all journalists. In this episode, he will explain why you're always being interviewed, what the foundation is to being a journalist, and so much more. Tune in!
2019-02-1630 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Behind President Trump's Interview with Sara Wyant of Agri-PulseHost Kelsey Litchfield talks with Sara Wyant of Agri-Pulse about her team's coverage of ag policy and other agriculture related topics in Washington D.C. She also shares the details of her one-on-one interview with President Trump. Tune in to also hear Sara's perspective of how ag media has changed since her start in the field. Watch Sara's interview with President Trump here: www.agri-pulse.com/media/videos/pl…6c1302-38939057
2019-02-1627 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”How DTN/The Progressive Farmer's Chris Clayton Covers D.C.On this episode of the Ag Comm Network podcast, we’re talking with Chris Clayton at DTN/The Progressive Farmer about covering ag policy – in the heat of a trade war and the farm bill debate. Yep, he’s been busy lately. We’ll hear how he leverages sources and builds relationships in D.C., plus how he wades through the minutiae and figures out what’s really important to farmer readers.
2019-02-1639 minACN’s ”Above the Fold”
ACN’s ”Above the Fold”Launch of the Ag Comm Network PodcastKelsey Litchfield and Holly Spangler kick-off the Ag Comm Network podcast and discuss why it's important to keep learning in our careers. They also share the vision for the podcast and how it can serve you!
2019-02-1624 min