Shows
SaaS Scaling SecretsThe Surprising Strategy that Created a Six-Year Competitive Edge with Emeric Ernoult, CEO of AgorapulseDan Balcauski talks with Emeric Ernoult, the CEO of Agorapulse, a social media management platform. Emeric shares his journey of scaling Agorapulse to serve over 8,000 customers across 140 countries. The discussion covers the importance of constraints in driving innovation, differentiating products in a crowded market, and navigating the competitive landscape. Emeric elaborates on the pivotal innovations, such as the social media inbox, that set Agorapulse apart, as well as the challenges of moving upmarket. He also touches on his experiences with bootstrapping, and the necessity of hiring the right talent. The episode concludes with personal insights on managing stress and...
2025-11-2544 min
Social Pulse Podcast: Agency EditionCulture Eats Strategy for Breakfast: How One Agency CEO Transformed Employee RetentionEvery agency owner knows the feeling – you've invested countless hours training a talented team member, only to watch them walk out the door six months later. Then, clients start to question why they're working with their third account manager this year. The cycle of hiring, training, and losing people doesn't just drain your bank account – it crushes morale and makes sustainable growth feel impossible. When turnover becomes your agency's defining feature, something fundamental is broken. But what if your culture problem is actually your biggest opportunity?
Today we're joined by Joe Giovannoli, founder and CEO of 9Sail, a Ne...
2025-11-2529 min
Social Pulse Podcast: Real Conversations with Top Social Media MarketersSeasonal Slumps? Not Anymore: Smart Social Media Strategies for Hospitality BrandsEvery hospitality marketer knows the pain of seasonal downturns. Your social media metrics start to dip, engagement becomes harder to maintain, and suddenly, those bustling feeds that were bursting with activity feel more like an echo chamber. If you're struggling to keep your social media presence vibrant and engaging during your off-peak seasons, you're facing one of the industry's most persistent challenges.
Today we're joined by Amanda Lahn-Boyer, Director of Marketing at Lahn Hospitality Group, where she oversees marketing strategy for The Funplex amusement centers across multiple locations. With over seven years of experience navigating the seasonal...
2025-11-2125 min
Social Pulse Podcast: Real Conversations with Top Social Media MarketersSeasonal Slumps? Not Anymore: Smart Social Media Strategies for Hospitality BrandsEvery hospitality marketer knows the pain of seasonal downturns. Your social media metrics start to dip, engagement becomes harder to maintain, and suddenly, those bustling feeds that were bursting with activity feel more like an echo chamber. If you're struggling to keep your social media presence vibrant and engaging during your off-peak seasons, you're facing one of the industry's most persistent challenges.
Today we're joined by Amanda Lahn-Boyer, Director of Marketing at Lahn Hospitality Group, where she oversees marketing strategy for The Funplex amusement centers across multiple locations. With over seven years of experience navigating the seasonal...
2025-11-2125 min
Social Pulse Podcast: Agency EditionHow AdParlor Turned Market Challenges Into Strategic AdvantageAre you struggling to differentiate your agency in an increasingly competitive market? When established strategies stop working and larger competitors seem to win all the best clients, do you stick with what you know or make a bold pivot? For agency owners, recognizing when to transform your business model isn't just about survival—it's about turning market challenges into a genuine strategic advantage.
Today, we're joined by Kristina Coughlin, General Manager of AdParlor, who led her agency through a remarkable transformation from traditional paid media to creator-led marketing. With 16 years of experience scaling 7- and 8-figure marketing pr...
2025-09-2933 min
Social Pulse Podcast: Real Conversations with Top Social Media MarketersFrom "No Budget" to "Yes Please": How to Sell Social Strategy InternallyHow many times have you crafted what you know is a brilliant social media strategy, only to watch it get shot down in the boardroom? You're sitting there with data, insights, and a clear vision for success, but somehow you keep hearing "we don't have the budget" or "let's table this for next quarter." Meanwhile, you watch other departments get approval for their initiatives without breaking a sweat. The truth is, your ideas aren't the problem – it's how you're presenting them. When you can't get internal buy-in, your career stagnates, your team loses morale, and your company misses out on...
2025-09-0930 min
Social Pulse Podcast: Agency EditionThe Brutal Truth About Leaving Your Job to Start an Agency (What I Wish Someone Had Told Me)Making the leap from a stable full-time job to starting your own marketing agency sounds like the ultimate dream – being your own boss, setting your own rates, choosing your clients. But here's what most people don't talk about: the transition is brutal, and agency life is nothing like having a job. The sleepless nights wondering if you'll make payroll, the feast-or-famine cycle that becomes your new normal, the crushing weight of being responsible for everything from client delivery to keeping the lights on. One day, you're celebrating landing a dream client, the next you're dealing with scope creep that's ea...
2025-08-2127 min
Social Pulse Podcast: Real Conversations with Top Social Media MarketersThe Social Media Strategist's Secret: Turning Ideas into Scroll-Stopping VisualsAre your social media ideas getting lost in translation when it comes to visual execution? You spend hours crafting the perfect strategy, developing messaging that hits all the right notes, but when it comes time to create the actual content, something gets lost along the way. Your posts don't have the visual punch they need to stop the scroll, your carefully planned campaigns fall flat, and you're left wondering why your brilliant ideas aren't converting into the engagement you know they deserve. Sound familiar? You're definitely not alone in this struggle.
That's exactly what our guest today...
2025-08-1223 min
Social Pulse Podcast: Agency EditionThe Multi-Industry Advantage: Scaling Your Agency Through Strategic ExpansionMany agency owners find themselves trapped in a single industry niche, constantly fighting for the same clients and struggling to break through growth plateaus. You've developed expertise in one vertical, but the market is getting saturated, competition is driving down prices, and you're vulnerable to industry-specific downturns. What if expanding into multiple industries could be the key to sustainable growth? Is diversification the answer to building a more resilient agency, or will it just dilute your focus and reputation?
Today, we're joined by David Neff, founder and president of Neff, an award-winning full-service advertising and public relations...
2025-08-0721 min
Social Pulse Podcast: Real Conversations with Top Social Media MarketersThe Death of the Traditional Marketing Agency (And What's Rising to Replace It)Are you struggling to differentiate your agency in an increasingly crowded marketplace? Feeling like clients see you as just another vendor rather than a strategic partner? You're watching competitors win business with lower prices while you're trying to justify your value, and it's becoming harder to retain clients long-term. The traditional agency model of piecing together multiple tools, managing countless subscriptions, and acting as a go-between for various platforms is becoming obsolete, leaving agencies scrambling to prove their worth in an evolving landscape.
Meet Shaun Clark, CEO of HighLevel, who has revolutionized how agencies operate by creating...
2025-07-2225 min
Social Pulse Podcast: Real Conversations with Top Social Media MarketersAdvanced LinkedIn Advertising: From Lead Gen to Revenue AttributionAre you pouring your B2B marketing budget into LinkedIn ads but struggling to prove their actual impact on revenue? You're not alone. Most marketers get stuck thinking LinkedIn advertising begins and ends with lead generation forms, missing out on sophisticated strategies that can transform prospects into paying customers. The reality is that advanced LinkedIn advertising goes far beyond collecting email addresses - it's about creating multi-touch experiences that warm prospects, support account-based marketing efforts, and provide clear attribution back to revenue. But how do you move beyond basic tactics to implement strategies that actually drive measurable business growth?
2025-07-1530 min
Social Pulse Podcast: Real Conversations with Top Social Media MarketersThe Art of Platform-Perfect B2B Content: Adapt, Don't Copy-PasteAre you tired of posting the same exact content across all your social media channels, only to see it fall flat on some platforms while performing well on others? If you're nodding your head, you're not alone. Many B2B marketers struggle with this common challenge - trying to make one piece of content work everywhere, or worse, feeling overwhelmed by the need to create entirely separate content for each platform. What if there was a better way? What if you could learn how to strategically adapt your core message for different platforms while maintaining brand consistency?
...
2025-07-0836 min
Social Pulse Podcast: Real Conversations with Top Social Media MarketersListen First: A Preview of the Social Pulse PodcastAre you a social media manager tired of chasing trends, struggling to prove ROI, and trying to keep up with constant algorithm changes? It's time to stop the guesswork and start getting real results.
Welcome to the Social Pulse Podcast, the new weekly show from Agorapulse, hosted by Chief Storyteller Mike Allton.
This is your new playbook for what's actually working in social media marketing. Each week, Mike sits down with the industry's sharpest minds—leading experts, in-the-trenches practitioners, and top brand marketers—to break down the actionable strategies and real-world insights you need to leve...
2025-06-2605 min
Social Pulse Podcast: Hospitality EditionThe ROI of Experiential Marketing: Metrics That MatterYou've put together an amazing event for your hotel. The decor was perfect, the food was incredible, and guests seemed to have a great time. But when your CEO asks about the return on investment, you freeze. How do you prove that these brand experiences are worth the time, effort, and budget?
Maybe you're tracking basic metrics like attendance or social media mentions, but you know there's got to be more to it than that. You see other hotels investing heavily in experiential marketing, yet you struggle to justify the expenses to leadership. Should you be measuring...
2025-06-2028 min
Social Pulse Podcast: Retail EditionThe Retailer's Playbook: Turning Local Influencers Into Sales ChampionsAre you struggling to find influencer partnerships that actually drive customers through your doors? You're spending time and budget on collaborations, but when it comes to real foot traffic and measurable sales impact, the results just aren't there. Maybe you've tried working with bigger influencers only to see lots of likes but empty aisles, or perhaps you're wondering if there's a better way to connect with your actual local community. You're not alone - countless retail marketers are wrestling with how to make influencer marketing work for their specific location and customer base. That's exactly what our guest today...
2025-06-1222 min
Social Pulse Podcast: Agency EditionStop Being the Hero: Why Great Agency Leaders Don't Need All the AnswersEvery agency owner has been there – staying up late to fix that client emergency, jumping in to handle the important tasks because "no one can do it quite like you can," and feeling the weight of needing to have all the answers. It's exhausting, unsustainable, and secretly undermining your agency's potential. If you're caught in this cycle of being the agency hero, constantly swooping in to save the day, you might be the biggest obstacle to your own growth.
Today's guest knows this challenge intimately. Igor Avidon, founder and CEO of Avidon Marketing Group, has built a th...
2025-06-1017 min
The Content Cocktail HourWhy Content Is a Revenue Engine (Not Just a Marketing One) with Selma Chauvin, CRO of Agorapulse“If you think content is a marketing thing, you're already doing it wrong,” says Selma Chauvin, Chief Revenue Officer at AgorapulseIn this episode of The Content Cocktail Hour, host Jonathan Gandolf welcomes Selma Chauvin to discuss how content must evolve from random acts of marketing into a critical tool for revenue growth. As a former marketer turned CRO, Selma unpacks how she flipped Agorapulse’s content strategy—starting at the bottom of the funnel and scaling upward—driven by sales insights and real customer conversations. Selma and Jonathan dive into how to bridge the gap be...
2025-06-1024 min
Social Pulse Podcast: Hospitality EditionThe Art of the Hospitality Merger: Protecting Brand Value While EvolvingEvery hospitality brand faces moments of transformation, but few are as challenging as a major merger. When two established companies combine forces, the stakes couldn't be higher - you're tasked with preserving the trust and recognition you've built while simultaneously creating something new and powerful. For marketing leaders, it's like performing a high-wire act: maintain the equity you've earned while building excitement for what's coming next. Many marketing directors find themselves asking: How do we honor our legacy while embracing change? What elements of our brand do we keep, and what do we reinvent?
Today we're joined...
2025-06-0623 min
Marketing B2B TechnologyNavigating Social Media Chaos - Emeric Ernoult - AgorapulseEmeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a full social media management platform. He shares the ups and downs of keeping up with the fast-changing world of social media marketing and how B2B marketers can the get most out of their social media platforms.
He encourages B2B marketers to focus on providing value through educational and entertaining content and offers practical advice for leveraging team members and influencers to enhance social media engagement.
About Agorapulse
Founded in 2010 by Emeric...
2025-06-0233 min
Social Pulse Podcast: Retail EditionHow Furniture Fair Tripled Web Traffic Through Trust-Based Content MarketingAre you struggling to build genuine connections with your retail customers in an increasingly digital world? If you're tired of running endless promotional campaigns that seem to fall flat, you're not the only one feeling frustrated. Many retailers find themselves stuck in the cycle of discount-driven marketing, wondering if there's a better way to attract and engage customers. What if there were a strategy that could not only triple your web traffic but also build lasting customer relationships before they even walk through your doors?
That's exactly what our guest Craig Daniels achieved as Marketing Director at...
2025-05-1520 min
Social Pulse Podcast: Agency EditionLearning on the Fly: How One Agency Owner Turned Trial and Error into TriumphEvery agency owner starts somewhere, but what happens when that "somewhere" is completely from scratch? Without formal training, industry connections, or a proven playbook to follow? The journey of building a marketing agency can feel overwhelming enough when you know what you're doing - but imagine taking that leap while learning everything as you go.
Today's guest knows this journey intimately. Alan Thompson, founder and CEO of Stingray Branding, built his agency from the ground up starting in 2008, learning every lesson the hard way - and turning those lessons into a formula for success. With three generations...
2025-05-1333 minThe Content Cocktail HourWhy Social Media Needs to Be About Relationships with Mike Allton, Agorapulse“Building strong relationships takes time, and that’s what many B2B marketers miss,” says Mike Allton, Chief Storyteller at AgorapulseIn this episode of The Content Cocktail Hour, Mike Allton, Chief Storyteller at Agorapulse, joins Jonathan Gandolf to discuss the evolution of social media marketing and why relationships, not quick sales, are the foundation of B2B success. Mike shares his journey from influencer ambassador to storyteller at Agorapulse, his thoughts on how brands can empower employees to share their story, and why relationship-building in social media cannot be automated by AI. He also d...
2025-05-0826 min
Social Pulse Podcast: Retail EditionWhen Rules Restrict But Creativity Liberates: Brand Building in the Cannabis IndustryHave you ever felt like your hands are tied behind your back when trying to market your retail business? Imagine trying to build a brand when traditional advertising channels are closed to you, social media platforms regularly shut down your accounts, and payment processors won't touch your industry. That's exactly what marketers in the cannabis industry face every single day. How do you reach your target audience when the most effective channels are off-limits? How do you build brand awareness when you can't run Facebook ads or Google search campaigns? These challenges might seem insurmountable, but they've forced cannabis...
2025-04-1725 minThe Content Cocktail HourThe Evolution of Social Media and Marketing with Emeric Ernoult, Agorapulse“The easiest and most reliable way to get amazing talent is to work with your network and your employees’ networks,” says Emeric Ernoult, co-founder and CEO of AgorapulseIn this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Emeric Ernoult, co-founder and CEO of Agorapulse, to explore the power of leveraging social media and networks to build a successful business. Emeric shares how his journey as a SaaS entrepreneur has led him to discover the critical role that social media plays in attracting top talent, driving brand awareness, and generating quality leads.
2025-04-1422 min
Social Pulse Podcast: Hospitality EditionStrategic Storytelling: Marketing Different Hospitality Experiences Within the Same EcosystemEver feel like your property's Instagram looks like it was designed by a committee with opposing agendas? One post showcases your elegant wedding venue, the next highlights your rowdy rooftop bar, and another features your serene spa retreat. Marketing multiple hospitality experiences under one roof without giving your audience whiplash is one of the industry's greatest challenges—yet it's essential for success in today's competitive landscape.Our guest today has mastered this balancing act. Adir Tal, the marketing mind behind LA hotspots Calamigos Guest Ranch and The Victorian, transitioned from world-traveling DJ to hospitality in...
2025-04-1135 min
Social Pulse Podcast: B2B EditionMaking AI Human: A Social Media Storyteller's PlaybookAre you struggling to explain AI technology in a way that actually connects with your audience? For B2B marketers, communicating about artificial intelligence presents a unique challenge. It's not just about explaining what the technology does—it's about making it relatable, trustworthy, and human. Many marketers find themselves caught between maintaining technical accuracy and creating engaging content that resonates with their audience. The stakes are high: if your message is too technical, you'll lose engagement; too simplified, and you might lose credibility.That's exactly what we're diving into today with our expert guest, Kr...
2025-03-3131 min
Social Pulse Podcast: Hospitality EditionFrom Print to Digital: Transforming Tourism Storytelling in Hocking HillsEver tried explaining the magic of your destination using only a Facebook post? Tourism marketers everywhere are wrestling with the shift from glossy brochures to compelling digital content. You're constantly balancing the need to showcase breathtaking landscapes while somehow measuring if all those likes actually translate to visitors.Today's conversation brings you practical wisdom from someone who's mastered this transition. Megan Myers, Digital Media Director for the Hocking Hills Tourism Association, has transformed how Southeast Ohio tells its story. She's moved beyond traditional print ads to build thriving digital platforms that actually drive tourism...
2025-03-2125 min
Social Pulse Podcast: Retail EditionFast-Track Your Industry Knowledge: A Marketing Leader's Guide to Quick AdaptationHave you ever stepped into a new role in an unfamiliar industry and wondered how you'll ever get up to speed? You're not alone. This is a challenge many marketers face, and it requires acquiring mountains of industry knowledge quickly. How can you immerse yourself effectively in the ways of a new segment when every industry has its unique traits, and every audience its distinct needs? Learning to read the market winds, understanding your customer’s desires, and navigating this transition are no small feats. The pressure to deliver results can feel insurmountable when you're still finding your footing....
2025-03-2037 min
Social Pulse Podcast: B2B EditionTransform Department Silos Into Revenue GrowthAre your marketing efforts feeling like they're happening in a vacuum? You know that sinking feeling when your carefully crafted campaigns don't seem to align with what sales is promising, or when product updates catch your team off guard? If you're nodding your head, you're not alone. Many B2B marketers struggle with departmental disconnects that leave potential revenue on the table and create frustration across the organization. What if there was a way to break down these silos and transform them into powerful revenue-generating engines? That's exactly what our guest today helps organizations achieve.
2025-03-1033 min
Social Pulse Podcast: Agency EditionLegacy to Leading Edge: Transforming Your Agency for Today's MarketMarketing agencies are facing unprecedented pressure to evolve. The methods and strategies that built successful agencies in previous decades aren't necessarily the ones that will carry them forward. Technology is advancing at breakneck speed, client expectations are constantly shifting, and the very nature of marketing itself seems to change with each passing quarter. For agency owners who have inherited or acquired established firms, this creates a unique challenge: How do you honor and preserve what made the agency successful while simultaneously transforming it for today's market?Many agency leaders find themselves caught between maintaining...
2025-03-0439 min
Social Pulse Podcast: Agency EditionAI in Content Marketing: From Inspiration to ExecutionAre you curious about how artificial intelligence can revolutionize your content marketing efforts?Imagine having tools that not only inspire creative ideas but also streamline your entire content creation process, ensuring high-quality output every time. In a world where creativity and efficiency often seem at odds, AI bridges the gap, marrying innovation with productivity.But how exactly does AI work in the realm of content marketing?Today, we’re joined by Kristin Tynski, an expert who seamlessly integrates AI into the fabric of her co...
2025-02-1829 min
Social Pulse Podcast: Hospitality EditionMaking Invisible Service Visible: How Lokal Hotel Markets a New Hospitality ExperienceWhen you think about luxury hotels, what typically comes to mind? Probably a grand lobby with an attentive front desk staff, a concierge ready to fulfill your every need, and various hotel personnel available 24/7. But what if everything you thought you knew about luxury hospitality was about to change? What if the future of hospitality isn't about more service, but about invisible service?Today's travelers are increasingly seeking authentic, independent experiences. They want to feel like locals, not tourists. They're comfortable with technology and often prefer digital solutions to human interaction. But this creates...
2025-02-1426 min
Social Pulse Podcast: Agency EditionHow AI Is Transforming Podcast Outreach: From Paid Posts to Perfect PartnershipsAgency owners are struggling to get their clients booked on the right podcasts. Traditional outreach methods are time-consuming, inefficient, and often lead to rejection after rejection. Hours are wasted researching shows, crafting individual pitches, and following up, only to see minimal results.Even worse, when agencies do land podcast appearances for their clients, they're often on shows that aren't truly aligned with their expertise or audience. The conversations feel forced, the content falls flat, and the ROI just isn't there. Meanwhile, clients are growing frustrated with the lack of meaningful exposure, and agency resources...
2025-02-0436 min
The Digital MarketeerEpisode 46: Emeric Ernoult, AgoraPulseJoin Stefanie for an enlightening episode as we get to know Emeric Ernoult, the visionary founder of Agorapulse. Discover the secrets behind building a loyal audience with compelling content that captivates and informs, rather than sells. Tune in to learn how passion and creativity can transform your approach to digital marketing and help you thrive in a competitive landscape!
About Emeric Ernoult: Emeric is a serial entrepreneur with 25 years of experience in Social Media and Saas (software as a service). He is the CEO and co-founder of Agorapulse, a Paris based Social Media Management Software launched in 2011...
2025-01-2856 min
Social Pulse Podcast: Agency EditionEvolution or Extinction: How Smart Agencies Navigate Change to Stay RelevantEvery agency owner knows the feeling: that nagging suspicion that what worked yesterday won't be enough tomorrow. Maybe it's the rise of AI threatening traditional service models, or clients demanding services you don't yet offer, or watching competitors pivot while you're still perfecting your current approach. The pressure to evolve is constant, but the path forward isn't always clear.The stakes are incredibly high. Make the wrong change at the wrong time, and you risk destabilizing your entire business. Move too slowly, and you might wake up one day to find your services have...
2025-01-2129 min
Social Pulse Podcast: Hospitality EditionFrom Overwhelmed to Empowered: Building a Scalable Social Media Team in HospitalityEvery social media manager knows that feeling - the constant pressure to create more content, engage with more followers, and stay active across more platforms. But what happens when you're doing this for not just one, but 25 different hotel properties? Each with its own unique brand voice, target audience, and content needs. It's a challenge that keeps many hospitality marketers up at night, wondering if there's a breaking point.If you've ever felt overwhelmed by the growing demands of social media management, you're not alone. Maybe you're currently juggling multiple property accounts, feeling like...
2025-01-1724 min
DataGen#176 - Agorapulse : Structurer le département Data d’une startupJuliette Duizabo est Head of Data chez Agorapulse, la startup qui propose un outil de gestion des réseaux sociaux qui a levé plus de 16 millions d’euros. Avant, Juliette était déjà Head of Data chez Ovrsea.🎬 CHAPITRES00:00 Générique00:24 Intro01:57 Pourquoi Juliette est partie d’Ovrsea pour rejoindre AgoraPulse04:03 Le contexte Data & IA chez AgoraPulse06:23 Les chantiers que Juliette a priorisés en arrivant07:47 Chantier #1 : Améliorer la fiabilité des données10:53 Ses conseils pour mettre en place dbt12:51 Cha...
2025-01-1333 min
Social Pulse Podcast: B2B EditionConverting Creativity: Building Marketing Assets That Drive Real ResultsHave you ever looked at your marketing assets and thought, "These look amazing… but are they actually driving results?" It's a challenge that keeps many B2B marketers up at night. Your creative assets might be visually stunning, perfectly on-brand, and absolutely beautiful - but are they converting? Are they truly connecting with your audience and moving the needle on your business objectives? If you're struggling with this balance between artistic excellence and business impact, you're not alone. Many marketing teams find themselves trapped in the cycle of creating visually appealing content that fails to drive meaningful engagement or co...
2025-01-1335 min
Social Pulse Podcast: B2B EditionBeyond Basic Content Strategy: Mastering the Three Dimensions of Effective ContentAre you tired of creating content that seems to disappear into the void? You're not alone. In today's B2B landscape, marketers are investing countless hours and resources into content creation, yet many struggle to see the impact they know their content could have. What if the problem isn't the quality of your content, but rather the framework you're using to plan and execute your content strategy? What if there was a way to ensure every piece of content you create serves multiple purposes and reaches its full potential? These are the questions that keep content marketers up at...
2024-12-1629 min
Social Pulse Podcast: Retail EditionOvercoming the Culture of No: A Social Media Manager's Guide to ChangeRaise your hand if this sounds familiar: You've got an amazing idea for your company's social media. Maybe it's a fun TikTok series, or a bold new approach to customer engagement. You're excited. You've done your homework. But the moment you present it, you hear those dreaded words: 'We can't do that.'It's frustrating, right? That constant wall of 'no' can make even the most passionate social media manager feel stuck and defeated. But here's the thing - you're not alone, and more importantly, there are proven ways to break through that resistance.
2024-12-1241 min
Social Pulse Podcast: Agency EditionThe Challenge of Transitioning From Client to AgencyAgency owners are entrepreneurs and more often than not, start their marketing agency because they see an area where they can improve and do better. Sometimes that’s from within a different agency, and sometimes that’s from within a brand that was using agencies.But going from being the client of an agency to actually owning and growing an agency of your own is challenging.Where do you start? What are some of the unique challenges, and how can you overcome them?That’s what...
2024-12-1025 min
Social Pulse Podcast: B2B EditionEvolving Your Brand: Lessons from Nimble's Market RepositioningImagine you're Benjamin Franklin, standing in the streets of Philadelphia in 1776. You've just helped draft the Declaration of Independence, but now you're faced with an even greater challenge: convincing a nation to embrace a brand-new identity. How do you evolve from being British subjects to proud Americans without losing sight of your core values?That's the kind of monumental shift many B2B marketers face today. Your brand isn't just a logo or a tagline - it's the very identity of your business. But what happens when the market changes and your current position...
2024-12-0329 min
Social Pulse Podcast: Agency EditionSocial Media Success: Navigating Challenges for Women EntrepreneursSocial media can be a powerful tool for businesses, but women entrepreneurs often face unique challenges in leveraging its full potential.From building authentic connections to turning engagement into profit, navigating these hurdles requires strategic planning and innovative approaches.Today, we're thrilled to have Christine Morton with us, a former TV news and business journal reporter and the founder of Morton Marketing 417 LLC. Christine specializes in creating connection-driven content strategies that transform social media posts into profitable ventures. With her extensive background in journalism, storytelling, and strategic content marketing...
2024-11-2639 min
Social Pulse Podcast: Retail EditionWhy Your Retail Brand Needs to Be on Threads Now (Before Your Competition)If you're a retail brand on social media, you've probably been watching the evolution of Threads since its launch last summer. Maybe you created an account early on but weren't sure what to do with it. Maybe you're still on the fence about whether it's worth your time. Or maybe you've been wondering if you've already missed the boat.The truth is, while platforms like Instagram and TikTok are incredibly saturated, making it harder and harder for brands to stand out, Threads represents a unique opportunity. It's like getting a chance to be on...
2024-11-1427 min
Social Pulse Podcast: Agency EditionGrowing Strong: Balancing Expansion and Company CultureWhat happens to a marketing agency’s company culture when you suddenly add 100 new employees? How do you keep that same, strong sense of who you are as a brand even when you’re acquiring another existing brand and all of their employee’s existing ideas of culture?Expanding a company through acquisitions is a terrific growth strategy, but also presents a unique set of challenges, particularly when it comes to maintaining the core company culture that has contributed to its success. Balancing rapid growth with the preservation of company culture is no small feat...
2024-11-1226 min
Social Pulse Podcast: Retail EditionThe Secret Sauce of Retail Social Media: Empowering Employee VoicesIn today's social media landscape, brands are spending millions on influencer partnerships and polished content. But what if the most authentic and engaging voices for your brand are already on your payroll? The challenge for many retail marketers is cutting through the noise on social media and establishing genuine connections with their audience. While mega-influencers and celebrity endorsements might generate buzz, they often lack the authenticity and local credibility that today's consumers crave.That's why more and more retail brands are discovering that their own employees - the people who live and breathe their...
2024-10-3132 min
Social Pulse Podcast: B2B EditionUnraveling B2B Social Media: Unique Challenges, Powerful SolutionsAre you struggling to make your B2B social media efforts truly impactful? Do you find yourself wondering why strategies that work for B2C brands seem to fall flat for your business? You're not alone. Many B2B social media managers face unique challenges that can leave them feeling frustrated and unsure of how to proceed. How do you create engaging content for a seemingly "dry" industry? How can you measure ROI when your sales cycles are long and complex? And how do you build meaningful relationships in a landscape where decision-makers are notoriously hard to reach?
2024-10-2233 min
Social Pulse Podcast: Agency EditionSmall Agency, Big Results: The Impact of Early EngagementCompeting with big national agencies is tough, especially when you’re a small or regional player. But what if the secret to success lies in engaging with clients early and offering specialized services? That's exactly what our guests today have mastered.Joining us are Bob Case and Tim Trull from LAVIDGE, an agency that’s made waves by turning small beginnings into big wins. Bob, the Chief Creative Officer and Co-President has been with LAVIDGE since 2000 and was named the first 'Creative Director of the Year' by the Phoenix Ad Club. Tim, the Chief Stra...
2024-10-1533 min
Social Pulse Podcast: Agency EditionBeyond the Playbook: Crafting Unique Strategies for Each ClientIn a world where many agencies rely on a standard framework or playbook for every client, it’s refreshing to find a consultancy that starts from scratch, building bespoke strategies that truly meet the unique needs of their clients. How do they achieve this level of customization, and why does it matter?Today, we are joined by Zontee Hou, a leading marketing consultant and head of Convince & Convert. Zontee’s consultancy is renowned for creating impactful, tailor-made strategies that fit the diverse and ever-evolving needs of their clients. We’ll dive into how she and he...
2024-10-0136 min
Social Pulse Podcast: B2B EditionAI and the Modern Marketer: Navigating the Changing Job MarketAre you worried about the rapid advancement of AI in marketing? As artificial intelligence reshapes the marketing landscape, many professionals question their future in the industry. Will AI replace human marketers entirely? What new skills do you need to stay competitive?These questions keep marketers up at night, and for good reason. But here's the good news: AI isn't here to replace you—it's here to enhance your capabilities and open up new opportunities. That's exactly what our guest today is here to help us understand.Pam Didner is an...
2024-09-2738 min
Social Pulse Podcast: B2B EditionThe Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do InsteadAre you tired of your B2B marketing efforts falling flat? Do you find yourself wondering why your carefully crafted pain-point messaging isn't resonating with your audience the way you hoped it would? If you're like many marketers, you've been taught that highlighting your customers' pain points is the key to persuasion. But what if I told you that this common approach could actually be sabotaging your long-term success?The truth is, pain-based marketing, while seemingly effective in the short term, often fails to create lasting engagement and loyalty. It can leave your audience...
2024-09-2644 min
The MarTech ShowAI-Driven Creative Analysis: Optimizing Performance in Less Than a MinuteWhat if you could analyze your ad creatives' performance and gain actionable insights in under a minute?Advertisers face a daunting challenge when it comes to understanding the true impact of their creatives across platforms like Facebook, Instagram, Google, and TikTok. The "black box" problem leaves them in the dark, relying on inadequate traditional methods like A/B testing, leading to guesswork and inefficiencies.This lack of detailed, actionable data results in wasted resources and time, with advertisers unable to optimize their strategies effectively. The frustration of costly and...
2024-09-2544 min
Social Pulse Podcast: Hospitality EditionOvercoming Event Planning Challenges in Hospitality MarketingImagine being a marketer asked to plan an event with little to no experience. It’s a common scenario in the hospitality industry, where brand marketers and social media pros often find themselves navigating unfamiliar terrain. The pressure is high, the stakes are even higher, and the challenges can seem insurmountable. How do you ensure everything runs smoothly? How do you engage attendees and create a memorable experience without prior expertise?Our guests today are here to provide the answers. Ben Couris and Adin Jacobs, the dynamic duo behind Revent, have revolutionized event planning wi...
2024-09-2423 min
Social Pulse Podcast: Retail EditionFrom Print to Pixels: How to Bring Old-School Retail into the Digital AgeAre you part of a retail business struggling to move away from traditional newspaper and magazine advertisements? Feeling overwhelmed by the shift to digital marketing and social media? You're not alone. Many brick-and-mortar stores face significant resistance to change. They rely on methods they’ve known for years, leaving them hesitant to embrace new platforms and strategies.This hesitation can leave your business lagging behind, missing out on the vast potential and engagement that social media offers. How do you break through these barriers and convince your team to embrace this change?
2024-09-2021 min
Social Pulse Podcast: Agency EditionOvercoming Complacency: How Challenges Can Drive InnovationWhat happens when your agency hits a rough patch and complacency sets in?How do you even know if you or your team is being complacent in how they approach or grow the business?It's a situation many leaders dread, yet it’s a potential turning point for innovation and growth. Today, we’re diving into a transformative story where tough times spurred dramatic changes and led to a culture of innovation.Our guest is Grant McKinstrie, the Digital Position. At the beginning of the...
2024-09-1737 min
The MarTech ShowOptimizing Your Digital Agency's Operations with Cutting-Edge TechWhat if you could revolutionize your digital agency's operations with the latest cutting-edge technology?Digital agencies today face the challenge of managing complex workflows while maintaining efficiency and delivering high-quality results. Traditional methods often prove inadequate in handling the increasing demands of clients and the dynamic nature of digital marketing.Inefficient workflows lead to bottlenecks, resource wastage, and subpar client experiences. Agencies struggle to keep up with the fast-paced digital landscape, resulting in missed opportunities and declining competitiveness.Today, we are joined by Anne...
2024-08-2137 min
Social Pulse Podcast: Agency EditionThe Consistency Formula: How to Achieve Steady Digital Marketing SuccessAre you frustrated with the rollercoaster results of your digital marketing efforts?One month you’re soaring, the next you’re scrambling to explain the downturn. Achieving consistent results can seem like an elusive goal, compounded by factors outside your control. But is there a science to sustaining steady success in digital marketing?Today, we’re unpacking that very puzzle with Juntae DeLane, a digital marketing strategist and founder of Digital DeLane. Juntae has engineered a formula for achieving consistent and reliable digital marketing outcomes, harnessing the power of data t...
2024-07-2324 min
Social Pulse Podcast: Retail EditionThe Social Media Landscape for Retail Brands in 2024In this engaging panel discussion, we let these retail industry experts give you their best marketing recommendations and predictions for the coming year. You'll leave this session feeling excited and empowered to tackle social media marketing in 2024During this discussion originally recorded during Social Pulse Summit: Retail Edition, host Mike Allton brought in a variety of experts to weigh in on how the retail industry, and social media specifically, is changing.Learn more about GUESTS
Connect with Mike Allton on LinkedIn
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2024-07-0526 min
The MarTech ShowAdvanced Advertising Strategies for the Cookieless EraDigital ad revenue is expected to exceed $600 billion worldwide this year, and yet despite such a lucrative and growing industry, it seems like it’s never been more challenging to be a paid ads manager or consultant.We talked in a previous episode about iOS changes, cookies going away, and all of the other challenges and changes facing digital advertising. As a result, advertisers are not only turning to new strategies, they’re employing new tools and leveraging AI any way they can to find the seam.Where should you turn your attention, and what adva...
2024-06-1928 min
The MarTech ShowThe Future of MarTechOn the back of AI, the marketing technology landscape has exploded to over 14,000 products and solutions. Covering everything from Advertising to Social Media Relationships. From Business Intelligence and Interactive Content to Data Visualization and Compliance and Privacy.How do we process such rapid growth, and what takeaways can we glean from the past year’s developments?That’s what Scott Brinker is here to help us with.Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade as the editor of the chiefmartec.com blog. He s...
2024-06-0533 min
Social Pulse Podcast: Agency EditionThe Agency Owner’s Dilemma: How To Replicate ThemselvesDoes this sound familiar?You, and perhaps a partner, started your agency years ago because you discovered you had a real talent and passion for helping your business clients with certain aspects of their marketing. You brought on one client, then another, and before you knew it you had a full-blown agency up and running.But as you’ve hired more staff and brought on more clients, your workload has only increased. And you’re just as involved in the day-to-day of your operations as you were on day one, leaving little time to think stra...
2024-05-2827 min
The MarTech ShowHow To Streamline & Monetize Comment Moderation Using AIAccording to research from Microsoft, 74% report that their perception of a brand improves when it is clear the company responds to customers' social media inquiries.And yet, the average response rate for brands is only 7%!Why are so many companies failing to engage with and deal with comments on social media? And more importantly, for agencies or large brands who are seeing tremendous volume, how are they supposed to keep up with and moderate all these comments?That’s what Matthew McGrory is here to help us with.Matthew McGrory is th...
2024-05-2229 min
The MarTech ShowSave Time and Increase Leads With a Robust Distribution and Repurposing ToolAre you struggling to maintain a consistent and active social media presence?Are you spending a lot of time creating great podcast or video content, but then find yourself with not enough time to promote those new episodes?Listen, I know how hard it can be to carve out even more time to talk about your latest post or episode when you’ve already devoted hours to it. But the fact is, that distribution is the most important piece! As Mark Schaefer put it, the economic value of content that isn’t seen is zero.
2024-05-0832 min
The MarTech ShowHow To Leverage First Party Data In A Cookieless WorldGoogle is beginning to block third-party cookies in Chrome.Apple has removed tracking parameters in ad links.Meta is rolling out ad-free versions of their platforms.It’s a troubling time for businesses and marketers who are trying to leverage paid ads to drive targeted audiences to their websites.When a retargeting ad - an ad specifically targeted to someone who you know has already visited your website - tends to convert at 10X the rate of typical display ads, suddenly losing access to that kind of audience could be devastating to...
2024-05-0140 min
The MarTech ShowThe Future of Agency Social Media Management: A Deep DiveManaging social media for different clients is a huge challenge. Each client has different needs and deadlines, making it difficult to keep everything organized and on track.On top of that, agencies are expected to deliver detailed reports and keep up with social listening. This means dealing with a lot of data, often without the right tools to make sense of it or use it effectively. It's a constant battle to stay efficient and provide value, which can be overwhelming.What are forward-thinking agencies doing to save time and increase efficiency? How are they demonstrating...
2024-04-2420 min
Social Pulse Podcast: Retail EditionNavigating Changing Retailer Perceptions And Shifting LandscapesWhen I was growing up, the moment we looked forward to the most every year was Christmas morning, waking up to piles of wrapped gifts around the Christmas tree. The second most important moment was always, months earlier, when we’d get the JCPenney catalog and fight for the turn to spend hours poring over and circling all the toys we hoped Santa would bring us.So much has changed since those years, from how products are shared and marketed, to how brands like JCPenney are even perceived. And before you think, oh, that’s just a prob...
2024-04-1840 min
Social Pulse Podcast: Retail EditionPreparing For Social Media Crisis: Lessons From MicrosoftAccording to PwC’s Global Crisis and Resilience Survey 2023, 69% of business leaders reported experiencing a crisis over a period of five years. And yet, only 35% of survey respondents have a crisis response plan that is crisis-agnostic.Odds are, you and your organization fall into that bravely ill-prepared lot that haven’t taken the time to put together a plan for when a crisis hits.How will you know when a crisis is happening? What will you post to social media? How will you respond to comments and backlash?That’s what Chad Israel is her...
2024-04-1847 min
Social Pulse Podcast: Retail EditionInstagram For Retail - Social Media Marketing Tactics That Work!How do you get someone to buy a product when you can’t include a link in the post?That’s one of the fundamental questions, and challenges, when it comes to leveraging Instagram for a brand. And when your brand is all about selling lots of products, like all of us in retail are, that’s rough!And yet, Instagram has over 1.7 billion active shoppers on the platform - customers who are actively buying products from you or your competitors. How does that even work? How can retail social media managers drive real business result...
2024-04-1849 min
Social Pulse Podcast: Retail EditionWorking With Retail Influencers and Brand AmbassadorsInfluencer marketing has grown into a $21 billion industry which likely isn’t a surprise to you. What may be a surprise is that 60% of brands work with at least 10 influencers!That’s a lot of external advocates to have to identify, manage, build processes for, and execute campaigns with. Building out a formal influencer or ambassador community is a lot of work and can be extremely challenging to those new to the practice.Where do we start? What are some potholes to avoid?That’s what Jeremy Linaburg is here to help us with.
2024-04-1840 min
The MarTech ShowHow To Drive More Measurable Results From InstagramDriving traffic and real business results from Instagram is hard. Let’s just be honest about that. Particularly if you’re in the B2B space and can’t take advantage of selling products directly on the platform.We all know we can’t use links in Instagram posts, and that the sheer number of taps it takes to go through a link in bio creates so much friction, only a fraction of fans do it.There must be a better way to see success with Instagram, right?That’s what Jeff Dwoskin is here to...
2024-04-1733 min
Social Pulse Podcast: Agency EditionSpend Less Time Yet Make More Money Leading Your AgencyWhen was the last time you took a vacation?If you’re trying to recall what year that was, there’s a problem. Too many agency owners today are so embroiled in the day-to-day operations of their business that they can’t take time off, can’t focus on providing the necessary direction for the business, and aren’t even paying themselves what they deserve.How do we make changes to ourselves and to our agencies to solve this?That’s what Karl Sakas is here to help us with.Karl helps digita...
2024-04-1631 min
The MarTech ShowPodcasters Should NOT Repurpose Content on Social MediaThere are over 5 million podcasts in the world, and over 500 million people listen to them.But getting your podcast in front of those people is the challenge, isn’t it?How should you promote your podcast or your client’s podcast? And how are you supposed to position and frame your podcast so that it drives actual business results?That’s what Deirdre Tshien is here to help us with.She’s a serial entrepreneur who lives and breathes content marketing, particularly podcasting, having authored “Honey Trap Marketing” and host of Win the Cont...
2024-04-1043 min
Social Pulse Podcast: Agency EditionWhat Does A Modern Agency Look Like NowGone are the days of Mad Men advertising agencies - and the attitudes that went along with them. Today, marketing agencies have and continue to evolve in how they’re structured, how they operate, and how they communicate.Brands are looking for disrupters, anti-agencies, bold thinkers with new ways of conducting business and providing value.What are these new approaches? And if we’re leading a more traditional agency, how and what should we be considering changing?That’s what Troy Sandidge is here to help us with.He is the Strate...
2024-04-0950 min
The MarTech ShowPower-up Your Marketing With AI PersonasHave you ever put together a seemingly brilliant marketing campaign, only to see it totally miss the mark in performance?Do you feel like you don’t yet have a handle on who your target audience is and what their pain points actually are?What if there was a way to build powerful marketing personas that leveraged AI to not only help you craft them, but also draw on the incredible wealth of data and information out there to build more robust and insightful personas for our businesses and marketing efforts.That’s what...
2024-04-0338 min
Social Pulse Podcast: Agency EditionOvercoming Impostor Syndrome and Knowing Your Own Value as an Agency OwnerIt’s not uncommon for business owners to routinely have to grapple with their demons… challenges like impostor syndrome which sit between us and our better angels.That’s never more true than with people like influencers and marketing agency owners who live and work in circles where their colleagues and counterparts are highly visible.How do we truly know our own worth, both as a person and as an agency? How do we deal with impostor syndrome in an industry filled with larger than life personalities to compete with?
2024-04-0240 min
Social Pulse Podcast: Agency EditionHow To Build An Agency That LastsAs a marketing agency owner, I’m not telling you anything you don’t already know when I say that growing and scaling an agency is hard.Honestly, it’s harder than you think for many. The top three cited challenges reported by agency owners were, number one, acquiring new customers, followed by time constraints and cash flow. And as any business in any industry will tell you, if you’re struggling to bring in new clients and keep a positive cash flow, you simply cannot grow and scale your business.Whi...
2024-04-0231 min
Social Pulse Podcast: Agency EditionHow Do You Grow Your Network When You’re One Of 45,000 Marketing Agencies?There are over 45,000 digital marketing agencies in the world, not counting all of the solopreneurs who work as agencies but aren’t officially registered as such.Developing services, hiring staff, and differentiating ourselves in our sales & marketing to prospects are all challenges. Along the same lines, it can be incredibly difficult to build and grow our networks. Particularly when we’re building agencies within competitive ecosystems such as HubSpot or Salesforce,How has the agency Aptitude 8 tackled this challenge?That’s what Christopher Barnett is her...
2024-04-0219 min
Social Pulse Podcast: Agency EditionThe Challenge of Becoming an Insider CEO of a Marketing AgencyA statistic shared by Harvard Business Review suggested that within three years, only 50% of venture founders would still be leading their companies as CEO. And as the years go by, more and more founders transition to other roles and projects, leaving vacancies that must be filled.But stepping into the shoes of the company founder is a daunting task, to say the least. And while you’d think tapping an insider CEO - someone who potentially has been trained and groomed for years to take over, would be smooth sailing. In fact, their challenges ar...
2024-04-0249 min
The MarTech Show5 Automated Marketing Services Any Agency Can Provide ClientsAre you interested in growing and scaling your business?Are you tired of having to cobble together a bunch of different tools and manual processes just to serve your clients, putting obstacles in your way to adding new revenue streams?Imagine if you could utilize a single platform for much of your client sales and marketing processes, and even automate a lot of that. Would that help you streamline your agency and grow your bottom line?That’s what Chase Buckner is here to help us with.After Chase built a fu...
2024-03-2733 min
The MarTech ShowHow To Build Newsletters That Actually Generate RevenueHave you struggled to drive actual business results with your email marketing and newsletter?Have you seen other businesses or creators push out amazing newsletters that drive all kinds of traffic and revenue, and wondered how they built such a successful marketing tactic?What are the keys to establishing a newsletter that drives results? What MarTech solutions do you need, and what are some best practices?That’s what Casey Hill is here to help us with.Casey has been in the MarTech space for over a decade, focused on helping co...
2024-03-2750 min
The MarTech ShowHow To Power Up Your eCommerce and Retail MarketingAre you struggling to maintain social media shops on networks like Facebook or TikTok?Do you wish your eCommerce platform was better equipped to support and amplify your marketing initiatives?Wouldn’t it be great if we could automate more of those activities, sync products across platforms, and amplify our reach beyond our own social channels?That’s what Jessica Williamson is here to help us with.Jessica works strategically with agencies to help them understand and work with the BigCommerce team to help their merchants be as successful as possible on t...
2024-03-2724 min
The MarTech ShowHow To Use AI To Create Stunning Social Media Videos For Retail MarketingFor years you’ve been told that THIS is the year of video, and while the format, length, and medium for videos has certainly evolved, the emphasis is no less true.Brands need to create video content today, particularly those in retail marketing who are trying to help prospects visualize themselves as customers.But how can you possibly create enough great video content to keep your social media calendar full and your prospects clamoring to learn more?That’s what Marc Gawith is here to help us with.Marc is an indu...
2024-03-2742 min
VRAIE DE VRAI#41 - 7 ans AVANT de RÉUSSIR à faire 1€ ! ft. Émeric Ernoult d'AgorapulseViens nous voir aux évènements : 👉 https://www.flomodia.com/evenements▬▬▬▬▬Émeric est le CEO & Co-fondateur d'Agorapulse : un succès français en matière de logiciel ! Il génère 20 MILLIONS d'ARR (Revenus Récurrents Annuel). Mais l'aventure n'a pas été rose... C'est le résultat de beaucoup de travail, de sacrifices, d'essais, d'échecs mais aussi de chance. Dans cette interview, on creuse en profondeur sur son histoire. Bon visionnage !
2024-02-115h 00
Tekpon SaaS Podcast202 How to take control of your social media | Podcast with Emeric Ernoult - Agorapulse
An easy-to-use Social Media Management Software that allows you to stay organized, save time, and easily manage your inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse is the social media hub for ROI-driven marketing teams. Social media is the most powerful lever for driving brand recognition, generating leads, and increasing sales. Our patent-pending Social Media ROI dashboard and powerful social media management features supercharge teams to work smarter, faster, and better.
Connect with Emeric 👇
Agorapulse: https://www.agorapulse.com
LinkedIn: http://www.linkedin.com/in/ernoult
Tekpon is a SaaS marketplace born out of the genuine desire to hel...
2024-01-1839 min
Mesmerizing Marketing™AgoraPulse Interview with Co-Founder/CEO Emeric Ernoult: Social Media Success with Host Dimple DangMesmerizing Marketing™ Podcast Episode 90: AgoraPulse Interview with Co-Founder Emeric Ernoult. In this episode, Dimple interviews Emeric Ernoult who is the Co-Founder of a Paris-based social media management software company. They discuss entrepreneurship, social media marketing strategies, AI, and how to build a successful business and brand. Watch the Entire Episode on YouTubeWatch Episode 90: AgoraPulse Interview with Co-Founder Emeric Ernoult on YouTube Below: https://youtu.be/FBjf_eNjvUgTo learn more about AgoraPulse, visit their website at: https://ww...
2023-12-0455 min
Le Morning Boost#317 - Emeric Ernoult (Agorapulse) - De l'entrepreneuriat autonome à la réussite financière : une histoire inspiranteCette semaine je reçois Emeric Ernoult, cofondateur et CEO d’Agorapulse.Agorapulse est une solution permettant aux entreprises de gérer leur présence en ligne sur les réseaux sociaux. L’entreprise, qui a fêté ses 10 ans l’année dernière, a réussi à se hisser sur le podium de sa catégorie au côté de l’américain Sprout et du canadien Hootsuite. Avec plus de 11 000 clients, elle réalise près de 17M d’euros d’ARR (annual recurring revenue) et repose sur une équipe de 150 collaborateurs.J’étais très content de recevoir Emeric car je trouve...
2023-11-1703 min
Proposition MarketingL'importance du ROI pour mesurer l'impact commercial des réseaux sociaux avec Pierre Seillier, Head of Marketing Agorapulse France #5Pour ce nouvel épisode du podcast Proposition Marketing
Je reçois Pierre Seillier
Head of Marketing - Agorapulse France
Il va nous parler de l’importance du ROI pour mesurer l’impact commercial des réseaux sociaux.
Au programme :
➡️ Comment et pourquoi mesurer l'impact réel de vos activités sur les réseaux sociaux.
➡️ Les principaux défis ou obstacles auxquels les entreprises sont confrontées lorsqu'elles essaient de mesurer le ROI des...
2023-06-2736 min
LaRecette.Club[16] Agorapulse : Plan, Publish and Report, et surtout : calculerSi vous travaillez sur les réseaux sociaux, vous connaissez forcément Agorapulse.
Dans cet épisode, découvrez Emeric Ernoult: heureux co-fondateur, depuis 2011.
Ancien avocat d’affaires, Emeric et son associé Benoit Hediard ont lancé Agorapulse à la suite de leur première boîte Affinitiz.
Tout a démarré en 2011 par cette question, d'un de leurs prospects :
"Est-ce que vous faites des jeux concours sur Facebook ?"
Paf, Agorapulse était né, en 2011, avec un claim :
...
2023-03-121h 07
Marketing B2B avec Mony Chhim79 - Comment Agorapulse a musclé sa croissance avec la demandgen - Pierre SEILLIER, Head of Marketing d’AgoraPulse FranceInvité : Pierre SEILLIER , Head of Marketing d’AgoraPulse France
--
Au programme de la conversation entre Pierre et Mony :
01:55 Les tendances 2023 concernant les réseaux sociaux
07:30 L’ascension de Tik Tok
11:00 Une influence des Etats Unis pour le B2B ?
12:53 Les défis de 2023
16:31 Calculer l’influence des réseaux sociaux dans les résultats
20:00 Définition du dark social et l’estimer
24:34 La stratégie d’AgoraPulse pour séduire
33:55 Marketeur, pas magicien
35:35 La chose sur laquelle Pierre a...
2023-02-1638 min
Design Journeys#37 Lucas Lengagne - Agorapulse - De freelance touche à tout à Head of DesignLucas est Head of Design chez Agorapulse.Passionné de dessin depuis son plus jeune âge, à la fin du lycée Lucas aimerait continuer dans cette voie, mais pense qu'il n'a pas le niveau pour aller dans une école d'art et en faire son métier. Lucas s'orient alors dans la sociologie et l’ethnologie. Après 2 ans, il se réoriente dans la communication et la publicité. Il y découvre Photoshop et s’oriente vers le graphisme et la direction artistique après une multitude de stages. A la fin de ses études, il rejoin...
2022-04-051h 47
SaaS Connection#37 Emeric Ernoult, cofondateur et CEO d'Agorapulse. Continuer d'innover dans le social media.Cette semaine je reçois Emeric Ernoult, cofondateur et CEO d’Agorapulse.
Agorapulse est une solution permettant aux entreprises de gérer leur présence en ligne sur les réseaux sociaux.
L’entreprise, qui a fêté ses 10 ans l’année dernière, a réussi à se hisser sur le podium de sa catégorie au côté de l’américain Sprout et du canadien Hootsuite. Avec plus de 11 000 clients, elle réalise près de 17M d’euros d’ARR (annual recurring revenue) et repose sur une équipe de 150 collaborateurs.
J’étais très content de rec...
2022-01-201h 10
ON AIR: With Owen & JoshEpisode 24: Jenny Brennan – Senior Director of Inside Sales, AgorapulseOur 24th guest is Jenny Brennan – Senior Director of Inside Sales at Agorapulse. Owen and Jenny discuss building an inside sales team from the first hire, to team of circa 10 and beyond Including: - Who Jenny and Agorapulse are- How Jenny ended up at Agorapulse and the initial brief Jenny had for building an inside sales team- How Jenny grew the volume of inbound sales alongside the growth of her team.- How Jenny made her first hire for her new team, and the criteria she was...
2021-11-2441 min
Today in Digital MarketingWeekend Edition: Agorapulse Deep DiveJacob Hilpertshauser from Agorapulse joins Tod on this special weekend edition, where they talk about Agorapulse's publishing, engagement, and reporting toolsets.Agorapulse: https://agorapulse.comPricing: https://www.agorapulse.com/pricing/Disclosure: Agorapulse did not pay for inclusion in this episode. We did this as a thank you to their team spending a lot of time helping us evaluate their product for our agency's use.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2021-06-1225 min
Sempai Podcast - Logiciels BtoBAgorapulse avec Marin LemayAgorapulse, la plateforme française de gestion des réseaux sociaux !Agorapulse est un logiciel français créé en 2011 par Emeric (CEO) et Benoit (CTO). Agorapulse est un outil de gestion des réseaux sociaux, à ses débuts seulement deux réseaux sociaux, Twitter et Facebook, étaient disponibles. Au fil des années, la gamme d’outils s'est élargie en accueillant Instagram, LinkedIn, YouTube et bientôt Google My Business ! Disponible en quatre langues, Agorapulse nous propose un large choix de fonctionnalités permettant d’allier la centralisation d’informations avec l’organisation et la collaboration ent...
2021-03-2545 min
Livestream DealsHow Agorapulse Makes Social Media Management Easy with Mike AlltonLIVESTREAM DEALS (Agorapulse)Mike Allton talks about how to save time managing social media with Agorapulse.Welcome to the Livestream Deals podcast. Ross Brand of Livestream Universe talks social media scheduling, engagement and analytics with Mike Allton, brand evangelist for Agorapulse. Mike is an expert in the field of content creation and long-form blogging with a large following on social media. He's also a popular keynote speaker who will be featured June 18-19, 2019, at Social Media Week Lima, Ohio (http://LivestreamUniverse.com/SMWL19). AGORAPULSEAgorapulse saves you time and makes managing y...
2019-06-0723 min