Aharon Horwitz - Podcast Details

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Car Dealership Guy PodcastFrom Gut Instinct to Data Insights: How Modern Dealerships Are Transforming Car Shopping | Aharon Horwitz & Brad TitleWelcome to the Car Dealership Guy Podcast! In this episode, I’m joined by Aharon Horwitz, Founder & CEO of Fullpath, and Brad Title, Founder & CEO of Gubagoo. We discuss how dealers are transforming car shopping experiences with data, AI’s mainstream adoption in dealerships, 2025 predictions for data integration in automotive, and much more.This episode of the Car Dealership Guy Podcast is brought to you by:OPENLANE - The world’s best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more at htt...2024-11-2837 min

Car Dealership Guy Podcast#49 How A.I. is changing car buying forever, Who's job is up for grabs, Predicting car shopper behavior, Buying a car in 2024 vs 2030 | Aharon Horwitz, CEO of FullpathIn this episode, I'm speaking with Aharon Horwitz, CEO of Fullpath.This episode is brought to you by:Autofi - AutoFi's powerful platform helps dealers sell smarter, not harder—online and in the showroom.Learn more at autofi.com/cdgInterested in advertising with CarDealershipGuy? Drop us a line hereInterested in being considered as a guest on the podcast? Add your name hereTopics:(00:00:00) - Intro(00:01:51) - Full...2024-01-1144 min

Brian Pasch PodcastFullpath Makes First-Party Data Management and Activation Easy Join me and Aharon Horwitz as we discuss how the Fullpath platform is expanding to handle more data points from consumers and activating that data across additional media channels.2023-10-2432 min

Car Dealership Guy Podcast#10 Dealer's secret weapon, How ChatGPT will change the car business, what dealers know about you, CDG's crazy car buying idea | Aharon Horwitz, Co-Founder & CEO of FullpathIn this episode, I'm speaking with Aharon Horwitz, co-founder and CEO of Fullpath.(00:00) Intro(01:23) Fullpath's story(03:45) What Fullpath does for dealers & consumers(06:20) Leveraging 1st-party data(13:56) Business metrics (16:56) Best/worst marketing strategies(22:20) How AI can help dealers & consumers(33:34) CDG's vision for AI-powered car-buying(41:54) Wrapping upLearn more about Fullpath.Check out the website for more and follow me on Twitter @GuyDealership!Interested in advertising with CarDealershipGuy? Join the sponsor waitlist here.2023-05-2043 min

Brian Pasch PodcastFullpath Expands Their Technology To Create Better Customer ExperiencesJoin me and Aharon Horwitz CEO of Fullpath as we discuss the new features which are part of the impressive Fullpath platform. The speed of innovation, as we reviewed the history of the company, is stunning and dealers will be served well to listen in today to hear what is coming. Did someone mention ChatGPT?2023-04-2629 min

InsideAuto PodcastLaunching AutoLeadStar's Customer Data and Experience Platform (CDXP)Aharon Horwitz is the CEO of AutoLeadStar, a company that uses innovative technology to help car dealerships successfully engage online buyers. Their software automates a dealership’s marketing funnel and provides them with around-the-clock services to drive quality traffic to their websites. AutoLeadStar works with over 30 OEM brands and has been featured in over 10 auto publications, including Dealer Magazine, Auto Dealer Today, and Car Biz Today. Aharon is also the co-host of the InsideAuto Podcast. Ilana Shabtay is the Vice President of Marketing at AutoLeadStar and the Co-host of the InsideAuto Podcast. She is an experienced marketer, inn...2022-06-1618 min

InsideAuto PodcastMarketing, Innovation, and the Future of the Automotive Ecosystem with Steve ShannonSteve Shannon is an Advisor for Podium, a company that helps businesses modernize customer interactions, as well as EDO, a company that measures the effectiveness of TV spend. Steve’s objective is to bring leading-edge solutions directly to auto marketing professionals. In these roles, he’s helping advertising technology and data science companies understand the auto industry in order to build their business. Steve began his career as the Director of Marketing at General Motors and Oldsmobile in Michigan. Since then, he has held many advisory roles as well as executive positions at Hyundai, Saab, and General Motor...2021-12-1728 min

InsideAuto PodcastCreating Supply Chain Harmony and Encouraging Innovation with Neil AckermanNeil Ackerman is the Head of Global Supply Chain Innovation Hubs in the Americas, Europe, Middle East, and Africa for Johnson & Johnson. He is an industry expert in supply chain fulfillment, integrated business planning, and marketplaces. Because of his extensive knowledge, he’s been featured in numerous best-selling books including, Amazon Unbound, Always Day One, Behemoth Amazon Rising, and AI in The Wild. Before joining Johnson & Johnson, Neil worked in Israel as the Managing Director for global supply chain innovation in the Middle East and Africa. He also held various positions at Amazon, including as the Senior Ma...2021-10-0829 min

InsideAuto PodcastDesigning and Engineering the Third-Generation Cadillac LYRIQ with Jamie BrewerJamie Brewer is the Vehicle Chief Engineer of Future Electric Vehicles at General Motors, including the Cadillac LYRIQ. She has been an integral part of the General Motors team since 2000, working her way from Vehicle Performance Engineer to Director and Global BOM Leader of Garnish, Overhead Systems, Carpet, Acoustics, and Trunk Trim. Jamie graduated with a bachelor's degree in mechanical engineering from the University of Michigan and has an MBA from Oakland University. In this episode… What’s the first step towards becoming an engineer? Whether you’re becoming an electrical, mechanical, or automo...2021-08-2025 min

InsideAuto PodcastThe Right Strategies for Communicating with Customers with Pete Petersen of Dealers UnitedPete Petersen is the CEO and Managing Partner of Dealers United, a Facebook Marketing Partner and AdTech company specializing in the automotive vertical. Pete sold his first company at 23 and went on to grow S-One Holdings Corporation and LexJet to a revenue of over $100 million in under 10 years. In this role, Pete’s expertise revolved around aligning technology, operations, and growth for all S-One companies, including Hewlett Packard, Kodak, and LexJet brands worldwide. Pete has been covered extensively, with features in the Business Observer, AutoNews, and Inc. magazine. He has a Bachelor of Arts in business management an...2021-07-2334 min

InsideAuto PodcastDeveloping a Customer-Centric Dealer Network with Dan Mohnke from Nissan USADan Mohnke is the Vice President of E-Commerce at Nissan USA. He is responsible for driving Nissan's e-commerce strategies and initiatives to support evolving customer needs, industry changes, and Nissan brand differentiation through a true end-to-end digital customer experience. Before joining Nissan USA, Dan was the Manager for the Leadership Development Program at Home Depot. He also served as the Manager for Retail Strategies, Dealer Network Development, Regional Operations, and Consumer Affairs at Saturn. He holds an MBA from Michigan State University and a Bachelor's degree in marketing and management from Northwood University. In this...2021-07-1628 min

InsideAuto PodcastHow Google Can Boost the Business of Your Dealership with Lissette GoleLissette Gole is the Head of Automotive Retail at Google. She has nearly 20 years of automotive experience, delivering profit-driven solutions for dealers and OEMs. Before joining the team at Google, she was a Senior Account Manager for Microsoft and the Associate Media Director at Universal McCann. She earned a Bachelor of Arts degree in psychology from Wayne State University. In this episode… Google is known around the world as the top online research tool for people and businesses alike. As a company, Google regularly comes up with new marketing tools that dealerships can le...2021-05-2120 min

InsideAuto PodcastServing Customers Better with Mike Colleran, Senior Vice President, Marketing and Sales, Nissan U.S.Mike Colleran is the Senior Vice President, Marketing and Sales, Nissan U.S. He has been working with Nissan for 10 years, joining Nissan USA in June 2020 with demonstrated expertise in delivering results and fixing problems. Before Nissan, he was the Chairman and Corporate Vice President of INFINITI Motor Company Ltd in Hong Kong. In this episode… Nissan has been getting you from one place to the next for over 60 years. During that time, they’ve grown to serve different parts of the world. And with good reason: their dealer network is the leader in customer sati...2021-04-3027 min

The Innovation Meets Leadership Podcast14. Innovation in Israel with CEO, Aharon HorwitzAs CEO and co-founder of AutoLeadStar, Aharon Horwitz is passionate about bringing cutting-edge technology solutions to the forward-thinking dealership. He leads a team committed to increasing dealership sales through improved efficiency, scalability, and personalized customer experience. He regularly speaks and writes about automotive innovation, contributing to industry publications including Dealer Magazine and Dealer Marketing. A long-time entrepreneur, Aharon’s drive for developing useful technology with tangible results has garnered coverage by Inc. Magazine, The Next Web, and LifeHacker, Mailchimp, Infusionsoft, and major automotive publications. Main Takeaways: ● How AutoLeadStar is changing the way dealerships do marketing 2021-04-2526 min

InsideAuto PodcastThe Impact of Community on Your Dealership's Success With Jenielle HolderfieldJenielle Holderfield is the Digital Marketing Specialist and Community Outreach Leader for Beaver Toyota and Beaver Chevrolet, where she handles marketing, community outreach, donations, sponsorships, and the dealership's website. She is a proud recipient of the Dealer Inspire Innovation Award from Launch Digital in Chicago and was recently awarded Rotarian of the Quarter. She is also a member of the Orange Park Rotary Sunrise and became certified in Google Analytics in 2016. Before joining Beaver Toyota, Jenielle was an On-Air Personality with Flagler Broadcasting and a Promotions Director at Renda Broadcasting. She studied Communications, Business Administration, and Advertising...2021-04-2324 min

InsideAuto PodcastAchieving SMART goals in and out of the auto industry with Debbie Waines, John Elway DealershipsDebbie Waines is the Advertising and Marketing Director at the John Elway Dealership Group. She started working in the automotive industry while in high school as a part-time receptionist and cashier for a car dealership on the weekends and evenings. She has been in the auto space for 36 years. Debbie is also a transformational life coach. Over the years, she has helped many people realize their own potential and live happier lives. In this episode… Ten years ago, Debbie Waines learned about something life-changing: setting SMART goals. She learned of their importance not ju...2021-04-1635 min

InsideAuto PodcastSwitching From Vanity Metrics to Metrics That Matter With Bob Lanham From FacebookBob Lanham is the Head of Automotive Retail at Facebook, Instagram, Messenger, and WhatsApp. He is an experienced automotive retail specialist with a long history of expertise in the internet industry. Before joining Facebook, he was the Regional Vice President for Shazam and Sales Director for Hulu. He holds a Bachelor’s degree in Communications from Elon University. In this episode… Working through Facebook data can be challenging for many businesses, including dealerships. Finding the right metrics and figuring out the audience you should target to work can be overwhelming and confusing—but it’s all nece...2021-03-1935 min

InsideAuto PodcastPeople, Process, & Technology: The Bright Future of Automotive with Kyle MountsierKyle Mountsier is the Marketing & Business Development Director at Nelson Automotive Group. He is a passionate automotive professional that has over 11 years of experience in every aspect of the dealership space, from fixed ops to variable ops, and marketing to process training. Kyle is the host of the Contagious Podcast, a husband, and a father. He is also a Pastor at Resonate Church and Founder/Treasurer of The Roadies, Nashville SC Supporters Group. In this episode… The automotive industry has been experiencing a lot of changes in the last couple of years, mostly due...2021-03-1237 min

InsideAuto PodcastBeing a Part of the Automotive Conversation with Glenn PaschGlenn Pasch is the CEO of PCG Digital, an Inc 5000 agency that specializes in helping dealerships and businesses generate qualified shoppers. As an expert in digital marketing, he has been featured in CBT News, Dealer Marketing Magazine, AutoSuccess, and Automotive News. Glenn is also the Host of the You’re In Charge-Now What podcast and Co-Author of two books including Selling Cars in the Digital Age and The Power of Connected Marketing. He is also an international speaker who has spoken for NADA, Digital Dealer, NIADA, the World Shopper Conference, and more. In his past, Glenn was als...2021-02-1934 min

InsideAuto PodcastHow David Long From Hansel Auto Changes the Golden Rule ForeverDavid Long is the Executive General Manager of the Hansel Auto Group. David has experience with almost every aspect of the auto industry, having been a general manager, owner, operating partner, VP of operations, and consultant in and out of auto. Before Hansel Auto Group, David was the Used Vehicle Director for the Del Grande Dealer Group and Vice President of Operations at The Niello Company. In this episode… Everyone knows the “golden rule”: treat people the way you want to be treated. Many businesses, including car dealerships, have been using this rule to prov...2021-02-1229 min

InsideAuto PodcastHow to Build a Strong In-House Marketing Team with Quirk Auto DealersSean Western is the Director of Marketing at Quirk Auto Dealers. For a little over 10 years, Sean has been leading the marketing department and building out its entire digital operation. He specializes in marketing campaigns that leverage online media, TV, radio, and public events to generate and convert leads. Before joining Quirk Auto Dealers, he was a Sales Associate at the Museum of Discovery and Science. Brandon Sweeney is the Marketing Manager at Quirk Auto Dealers. He is a skilled marketer with a demonstrated history of experience in the automotive industry and expertise in marketing strategy, graphic...2021-01-2935 min

ExperimarketingExperimarketing Episode 8: Automation NationOn this episode of Experimarketing Matt and Colin connect with Aharon Horwitz, CEO of AutoLeadStar, about what the gang calls "automation nation." This episode dives into machine learning, marketing automation and everything that marketers and dealers need to be aware of in 2021 and beyond! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support 2021-01-2851 min

InsideAuto PodcastWhat Years in Automotive has Taught Jim ZieglerJim Ziegler is the President and CEO of Ziegler SuperSystems. Jim has been in the automotive industry for more than 40 years, conducting business with more than 15,000 dealerships nationwide. He is also a nationally acclaimed celebrity speaker, with more than 100,000 dealers, managers, and factory executives having attended his automobile dealer management seminars. Jim is also a renowned magazine columnist in the retail automobile industry and has been a featured keynote speaker for the 98 State Automobile Dealer Association Annual Conventions. Jim and his wife Debbie produce four large national conferences annually and consult for auto dealers worldwide. He is a...2021-01-2237 min

"You're In Charge" with Glenn Pasch#45 How to Personalize Customer Experience with Aharon HorwitzGlenn Pasch and Aharon Horwitz discuss how to personalize the customer experience online. As CEO and Founder of Auto Leadstar, his technology allows the ability to understand what the customer is looking for and to remember it the next time they visit a website to deliver a more personalized customer experience. . He also shares how leading teams in two different countries has pushed his leadership skills. A great interview with so much information to help businesses connect with their customers About Glenn Pasch: "Everyone finds themselves in charge at some...2021-01-2046 min

"You're In Charge" with Glenn PaschHow to Personalize Customer Experience with Aharon HorwitzGlenn Pasch and Aharon Horwitz discuss how to personalize the customer experience online. As CEO and Founder of Auto Leadstar, his technology allows the ability to understand what the customer is looking for and to remember it the next time they visit a website to deliver a more personalized customer experience. . He also shares how leading teams in two different countries has pushed his leadership skills. A great interview with so much information to help businesses connect with their customers About Aharon Horwitz: As CEO and co-founder of AutoLeadStar, Aharon is passionate about bring...2021-01-2046 min

InsideAuto PodcastConversational Websites, Virtual Test Drives, and Pontiac Trans Ams with Kevin FryeKevin Frye is the e-Commerce & Marketing Director at Jeff Wyler Automotive Family and an Automotive Technology Innovator. He is an automotive industry technology pioneer with 15+ years of experience driving e-commerce development, creating integrated sales solutions, and expanding virtual reality & auto subscription services. Kevin is a keynote speaker who has spoken at national and international industry conferences including NADA, Digital Dealer, Digital Marketing Strategic Conference, Driving Sales, Dealer Think Tank, Thought Leadership Summit, Women in Automotive, and more. He is a former Naval Officer with the US Navy and holds an MBA in Finance from the University of...2021-01-1532 min

InsideAuto PodcastThe Future of Augmented Virtual Reality in Car DealershipsKevin Frye is the e-Commerce & Marketing Director at Jeff Wyler Automotive Family and an Automotive Technology Innovator. He is an automotive industry technology pioneer with 15+ years of experience driving e-commerce development, creating integrated sales solutions, and expanding virtual reality & auto subscription services. Kevin is a keynote speaker who has spoken at national and international industry conferences including NADA, Digital Dealer, Digital Marketing Strategic Conference, Driving Sales, Dealer Think Tank, Thought Leadership Summit, Women in Automotive, and more. He is a former Naval Officer with the US Navy and holds an MBA in Finance from the University of...2021-01-1532 min

InsideAuto PodcastEverything from the Garlic Capital of the World to Dealership Culture and Values with Walser AutomotiveSherry Schultz is the Chief Human Resources Officer at Walser Automotive Group. She has a storied career spanning several different industries, with experience as the SVP Chief Human Resources Officer at Advantage Opco LLC - Catalyst Capital and the VP of Talent Acquisition and Chief Diversity Officer at Sears Holdings Corporation. Before that, she was the Global Talent Director at The Goodyear Tire and Rubber Company and VP of Human Resources at The Pepsi Bottling Group. Colton Ray is the Chief Merchandising Officer at Walser Automotive Group. He’s worked his way up through every level of th...2020-11-2747 min

InsideAuto PodcastCrush Dealer Marketing While Still Being a Good Corporate Citizen with Matt LasherMatt Lasher is the Director of Marketing at West Herr Automotive Group and has over 14 years of marketing experience. Currently, West Herr Automotive Group is the largest automotive group in New York with 26 (soon to be 27) locations. Matt manages and facilitates marketing for all of the group’s stores and is responsible for overseeing the company website, social, content creation, online reputation management, and much more. In this episode… As technology continues to advance and influence the car buying process, dealers need to make sure they are still cultivating relationships with the people in their comm...2020-11-2028 min

Mostly Automotive Marketing with Matt WilsonAutomation Nation - Experimarketing Episode 8On this episode of Experimarketing Matt and Colin connect with Aharon Horwitz, CEO of AutoLeadStar, about what the gang calls "automation nation." This episode dives into machine learning, marketing automation and everything that marketers and dealers need to be aware of in 2021 and beyond!2020-11-1750 min

Mostly Marketing with Matt WilsonAutomation Nation - Experimarketing Episode 8On this episode of Experimarketing Matt and Colin connect with Aharon Horwitz, CEO of AutoLeadStar, about what the gang calls "automation nation." This episode dives into machine learning, marketing automation and everything that marketers and dealers need to be aware of in 2021 and beyond!2020-11-1750 min

InsideAuto PodcastThinking Outside the Box with Colin Carrasquillo of Nielsen Automotive GroupColin Carrasquillo is the Digital Marketing Manager at Nielsen Automotive Group, a dealership group with seven locations throughout northern New Jersey. Colin is a self-proclaimed “experimarketer,” which refers to an individual that creates, innovates, and appreciates ways for marketers to create new opportunities for businesses. He is also the host of the Experimarketing podcast, where he discusses advertising trends and tools with thought leaders in the automotive space. Above all, Colin aims to educate dealers about effective advertising by thinking outside the box—and positively impacting their bottom line. In this episode… All dealerships want to sell...2020-10-2329 min

INspired INsider Podcast[Israel Business Series] How to 4x Your Leads for your Car Dealership with Aharon Horwitz of AutoLeadStarAharon Horwitz is the CEO and one of the Co-Founders of AutoLeadStar, a company that uses cutting edge technology to help the automotive industry be more effective in engaging buyers. Through their bespoke technology, AutoLeadStar automates companies' processes to attract engaged and quality customers on the web and convert them into buyers. They have been featured in over 10 Auto publications including Dealer magazine, AutoDealer Today, and CarBizToday, and have worked with more than 30+ OEM brands. Aharon is also the co-host of the InsideAuto podcast where they feature top leaders, entrepreneurs, GM’s, and authors across the auto in...2020-10-1325 min

InsideAuto PodcastHow Automotive Leadership Has Shaped Alex Lind of Red McCombs FordAlex Lind is the eCommerce and Marketing Director at Red McCombs Ford. He got his start in the automotive industry working as a porter at Ken Batchelor Cadillac before joining Red McCombs Ford in 2000. Alex’s extensive knowledge about all the different parts of a car dealership has helped shape his progressive ideas and insightful takes on the dealership world. In this episode… There’s no doubt about it: digital marketing is becoming more and more essential in the automotive industry. So, dealerships need to ensure that they’re investing their resources in the right places...2020-09-2530 min

InsideAuto PodcastInvesting in the Future of Automotive Technology with Chase Fraser, Managing Partner of Fraser McCombs CapitalChase Fraser is a Managing Partner at Fraser McCombs Capital, a VC firm that invests in early- and late-stage automotive technology companies. He also founded MarketView 360, an automotive digital company that was acquired by SCI MarketView in 2008. Chase currently lives in Boulder, Colorado with his wife and two children. In this episode… Investing in a business comes with many risks. An investor needs to ensure that the company they are financing is committed to overcoming any challenges that can (and will) arise. Chase Fraser, a Managing Partner at Fraser McCombs Capital, believes that having confidence in...2020-08-2623 min

AutoSuccess: The PodcastAutoSuccess 667: Aharon HorwitzAharon Horwitz, CEO of AutoLeadStar, discusses trends and strategies for the next phase of automotive.2020-08-2116 min

InsideAuto PodcastWhat's Up With David Kain During Quarantine?David Kain is the President of Kain Automotive, which provides expert training to dealers in many aspects of the automotive business. He is also an active speaker and has been featured at a number of automotive industry conferences across the U.S., Brazil, China, and Australia. But, his work doesn’t stop there: David is also the host of Kain & Co. on the CBT Automotive Network and writes articles for industry publications like Ward’s Dealer Business and Dealer Success. Before he started Kain Automotive in 2003, David was the Co-Founder and COO of FordDirect.com, the dealer and f...2020-08-0429 min

InsideAuto PodcastDealer Analytics Series: Derek Talks DataDerek West is the Advertising and Internet Director at Autobahn Motorcar Group, a well-known dealership that features leading brands like BMW, Land Rover, Jaguar, Porsche, Volvo, and Volkswagen. He started working in the car business while studying advertising and public relations and has since worked with Autobahn for 19 years. At Autobahn, Derek uses data-driven marketing to bring buyers from the marketplace into the dealership’s CRM—and ultimately into the showroom. In this episode… Purchasing a car requires a lot of time, money, and research, which is why people want a trusted dealer to hel...2020-08-0336 min

InsideAuto PodcastDealer Analytics Series: Marat Talks DataMarat Pashkevich is the digital business consultant for Porsche Cars North America at Shift Digital, where he partners with over 50 dealers in five different regions and guides them through their digital transformations. He has over 17 years of experience in the luxury automotive and motorsports industry, amassing skills in marketing campaign design, content development, CRM, marketing analysis, social and digital marketing, and more. In this episode… Dealers are primarily focused on selling cars and often overlook important aspects of the business, like marketing and data. Marat Pashkevich, the digital business consultant for Porsche Cars North America at...2020-07-2222 min

InsideAuto PodcastDealer Analytics Series: Houshyar Talks DataHoushyar (Hoosh) Karimabadi is the Senior Director of Marketing and Business Intelligence at MileOne Autogroup—one of the top 150 automotive groups in the U.S. with over 80 dealerships and 27 brands. He has worked in several industries and has extensive experience in building and maintaining strategic partnerships with industry-leading allies. Houshyar specializes in Search Engine Optimization, Media Mix Optimization, Corporate Communications, Vender Negotiations, Mergers & Acquisitions, Customer Service, and more. He’s also skilled in motivating and synthesizing teams through training and leadership. In this episode… It’s not a secret that all dealerships want to increase sales wh...2020-07-1424 min

InsideAuto PodcastAutomation Increased Leads 33% Despite Pandemic CrisisAharon Horwitz is the co-host of the Inside Auto Podcast and the CEO of AutoLeadStar, a company that uses its innovative technology to help car dealerships successfully engage online buyers. Their software automates a dealership’s marketing funnel and provides them with around-the-clock services to drive quality traffic to their websites. AutoLeadStar works with over 30 OEM brands and has been featured in over 10 auto publications, including Dealer Magazine, Auto Dealer Today, and Car Biz Today. In this episode… Going to a dealership and purchasing a car in person is becoming less common as the car buyin...2020-07-1317 min