Shows
School of StartupsGrowth Marketing Partnership Process Explained #012How our team at Horizen Capital partners with SaaS companies and helps them grow. We share our process to help you understand how we work together.Layout and build a 5 Tier System (Team, Costs, Website, Product and Marketing Plan) for a roadmap for the next 12 months.Step 1) Audit of business. We need to understand the unit economics and metrics. We review your financial health, potential cost savings, review team structure (org chart) and responsibilities, review the product and website.Step 2) Competitor analysis. Review all your competitors product, features, growth %, exit...2022-12-0705 min
SaaS DistrictTop Reasons to Start a Podcast for Your Business #136Just Start! The podcasting industry continues to grow and you should jump on board, long-form content, all the benefits of content marketing and more personal relationships with potential customers are a few of the benefits of having a podcast, no need to break the marketing budget and can be lucrative too!.This episode is taken from the “Behind the Mic Podcast”, go check them out now!During this interview we cover:00:00 Contentfy, your on-demand podcast & video editing & repurposing service01:25 - What We do Here at SaaS District02:00 - Why We Started SaaS District02:40 - What...2021-08-2018 minSaaS DistrictTop Scalable Customer Acquisition Strategies After Developing Your SaaS Product with Dan McGaw #133Get a Free Copy of “Build Cool Shit” by Dan McGaw just by texting “martech” to the number 415 915 9011, Enjoy!Dan McGaw is an award-winning entrepreneur, speaker, and CEO of McGaw.io, an analytics and marketing technology consultancy as well as a SaaS platform, UTM.io.Dan is also a 500 Startups Mentor and has previously started the first business accelerator in Orlando. He’s a thought leader in the MarTech world and a CXL instructor on the topic. Dan previously served as the Head of Marketing at Kissmetrics as well as worked as a CMO consulta...2021-08-1134 minSaaS DistrictStart-Up Funding, Money & How Harmful Is To Raise Too Much Capital #130Connor Hey, from Org3D, specialist recruiters in Cyber Security and Data & Analytics, speaks with Akeel Jabber - the start-up investor and host of SaaS District at Horizen Capital. Together, they outline some really valuable insights for start-ups looking to acquire funding; the importance of selling the story of the start-up, what are some of the funding alternatives, and how harmful it is to ask for too much funding.This Episode is taken from the “Grow Tech Fast - The Org3D Podcast”, go check them out now!During this interview we cover:00...2021-07-2827 minSaaS DistrictStructure and Priming your Mindset, How to Improve Your Productivity & Optimize Routines For Startup Founder | SaaS Webcast #115A mindset is a collection of thoughts and beliefs that shape your thought habits, feelings, dispositions and behaviours, your mindset is basically the view you adopted for yourself that govern the way you live your life and make decisions.So what is the entrepreneurial mindset?It is a specific set of beliefs, experiences, views adopted and knowledge that drives entrepreneurial behaviour (Confidence, internal locus of control, tolerance to ambiguity, high initiative, risk averse, pragmatic problem solving, etc.). An entrepreneurial mindset can be developed and improved through experiences, starting a business doesn’t make you an ent...2021-06-0419 min
SaaS DistrictHow to Make Your SaaS Company Acquisition Worthy with Yaagneshwaran Ganesh[SDI] | #91 SaaS PodcastIn this episode Akeel Jabber joins the ABM Conversations Podcast with Yaagneshwaran Ganesh, a B2B marketing for those wanting to explore strategies, tactics and real experiments to drive revenue, customer engagement, retention and increase your customer lifetime value.During this interview we cover:00:00 Contentfy, Your On-Demand Content Team (Sponsor)01:02 - Intro 02:13 - Key Questions Before Looking For Capital & Acquisition06:54 - Horizon Capital’s Scorecard for M&A 10:21 - Valuations VC vs Bootstrap 13:54 - Some of the Risks of Exiting, What’s Next?16:26 - Tips For The Perfect M&A PitchDeck20:19 - Investing & Failing on Delivering the Goals 2...2021-03-0935 min
SaaS District#82 SaaS Valuations, Exit Planning and the M&A Market in 2021Pierre is an expert in financial modeling, Business Plan modeling, Financial Due Diligence, Corporate finance, and private equity investments.
He holds an MBA from top tier Business School ESSEC (Paris / Cergy), formerly an investment associate in small caps private equity, he has over 4 years of experience in M&A financial due diligence at PwC, one of the big 4 on professional services for enterprises, he builds business plans and has advised several entrepreneurs in Europe and Australia.
Pierre has a full-time Data Scientist training where he learned how to leverage his business analysis skills using Machine learning and deep learning techniques t...2021-02-0431 min
SaaS District#81 Where to Launch Your Next Tech Startup & Why? with Dom EinhornDom Einhorn is a serial entrepreneur, his expertise lies in assisting startup entrepreneurs as well as startup investors in selecting the right business model and/or the right startup(s) to invest in, he’s currently the founder & CEO of Uniqorn Incubator, the largest rural incubator-accelerator of its kind in the world. Located in southwestern France.
Dom created the first online art auction back in March 1996, which was acquired by one of the largest auction sites in the world five months later. He then created Powerclick, a digital marketing agency with 500+ advertisers as clients.
The agency merged with a publicly li...2021-01-3141 min
SaaS District#80 Top 10 Challenges SaaS Companies Faced in 2020: Best of Season 12020 was so far the year of the Software as a Service industry because of a complex combination of factors including political changes that disrupted data processing agreements in the UK, the ongoing global pandemic that impacted every industry but validated the cloud-service value proposition and a record-breaking year for SaaS IPOs that derived in a fertile ground to make this last year a good one for the SaaS industry.
With a new year on the “HoriZen”, in this episode, we’ll re-cap the top 10 challenges that SaaS Startups and companies have faced in 2020 & tips from the experts on how to overcome th...2021-01-2932 minSaaS DistrictTop 10 Challenges SaaS Companies Faced in 2020 (Best of Season 1 – #80 SaaS Podcast)2020 was so far the year of the Software as a Service (SaaS industry because of a complex combination of factors including political changes that disrupted data processing agreements in the UK, the ongoing global pandemic that impacted every industry, but validated the cloud-service, value proposition and a record-breaking year for SaaS IPOs that derived in a fertile ground to make this last year a good one for the SaaS industry. With a new year on the “HoriZen”, in this episode, we’ll re-cap the top 10 challenges that SaaS startups and companies have faced in 2020 & tips from top industry Sa...2021-01-2932 min
SaaS District#79 How to Generate a Consistent Flow of Highly Targeted B2B Leads Every Month Without Spending on Ads with Ken WellsKen is the founder & CEO os SalesKey a sales & marketing company helping B2B companies identify, attract and close their target clients. What they call a Done for you Lead Generation Service and a coaching program with SaaS founders.
Ken has over 17 years of B2B Sales & Marketing experience which includes helping grow multiple Inc. 500 & 5000 companies, Ken’s a book reading machine, Italian food lover, casual basketball player, snowboarder & Powerlifter.
During this interview we cover:
00:00 A word From The Sponsor
01:02 Intro
02:07 Ken’s Background & Becoming an Entrepreneur
09:18 First Step for Running Effective Linkedin Campaigns
11:18 What Stage or Type of Business Does Exp...2021-01-2243 min
SaaS District#78 Building a leading Ecommerce marketplace, new growth initiatives & tech innovation in Latin America with Nestor de HaroNestor is an engineer & entrepreneur and founder of Mi Refacción, a high-tech startup focused on connecting the user with more than 200 brands and companies with their inventory.
Prior to Mi Refacción he was involved in the aftermarket retailer industry for many years as a general manager, where he identified the clear problem in the market that was lacking in this industry.
He has been awarded the E100 Mexico West Entrepreneurship (2012) and he has been involved in several international competitions including a Mass Challenge Bootcamp to expand his company into the U.S. and Canadian market.
During this interview we...2021-01-201h 00
SaaS District#77 Horizen Capital’s Deal DNA for a Great SaaS M&A Playbook.Visit TK’s https://offers.tkkader.com/saas-gtm-program-apply-1 (SaaS Go-To-Market Program) now & accelerate growth to $3M ARR and beyond with an Unstoppable strategy
Hello everybody, this is your host Akeel Jabber and welcome back to another episode of SaaS District, on today's episode my good friend TK Kader invited me to his podcast SaaS & Scotch we’re i had the opportunity to talk about myself, my background, about Horizen Capital and about how I got into the SaaS Industry, so we hope you enjoy this episode, please check out TK’s Podcast and see you on the next one.
During this in...2021-01-1520 min
SaaS DistrictHoriZen Capital’s Deal DNA for a Great SaaS M&A Playbook [SDI] | #77 SaaS PodcastVisit TK’s SaaS Go-To-Market Program now & accelerate growth to $3M ARR and beyond with an Unstoppable strategy.Hello everybody, this is your host Akeel Jabber and welcome back to another episode of SaaS District, on today's episode my good friend TK Kader invited me to his podcast "SaaS & Scotch" we’re I had the opportunity to talk about myself, my background, about Horizen Capital and about how I got into the SaaS Industry, so we hope you enjoy this episode, please check out TK’s Podcast and see you on the next one.During this in...2021-01-1520 min
SaaS District#76 How to Quickly Scale your SaaS Company to >$10 Million ARR with Matt WolachMatt is a B2B SaaS sales coach, Founder, Investor, a specialist in software demos, and the creator of the perfect deal process that helps software leaders turn bad demos into conversion machines creating an experience that gets prospects emotional and ready to take action.
During this interview we cover:
00:00 A word From The Sponsor
01:02 Intro
01:51 Matt’s Background, & Creating The Perfect D.E.A.L. Process
05:24 2 Successful Exits & Why to Launching Planning on Exiting
10:11 Launching Xsellus, a B2B SaaS Sales Coaching Firm
12:34 What The Perfect D.E.A.L. Process is & Why You Should Leverage It
17:24 Where Most Sal...2021-01-1344 min
SaaS District#75 How Lately grew their MRR from $25,000 - $74,000 in less than 10 months With Kate BradleyKate Bradley is the Co-Founder and CEO at Lately, an AI-powered social media marketing platform that helps marketers scale their publishing and reach. Lately’s artificial intelligence uses your historical social media data to learn what works with your audience and what to post next.
During this interview we cover:
00:00 A word From The Sponsor
01:02 Intro
01:50 Kate’s Background, XM Radio & Launching Her Own Startup
08:03 What Were the Initial Costs of Launching & How Does It Work
12:02 AI vs Human When Generating Content
13:58 From $25k MRR to about $74k MRR in less Than 10 Months
17:24 What Has not Been Working, Some Failures & Actual...2021-01-0844 min
SaaS District#74 10 Essential Traits to Building a Remarkable SaaS Company with Ton DobbeTon Dobbe is an author, podcast host, speaker & founder of value inspiration, a growth consultancy focused tech-entrepreneurs where they help B2B software CEO’s grow their businesses.
Ton believes that the future belongs to software businesses that create products worth making a remark about.
Ton is also the founder of the Tech-entrepreneur-on-a-mission tribe, a community focused on delivering the vision behind your software company with more impact and accelerating growth trajectory. He’s also the author of “the remarkable effect”, what he describes as the essential book for tech entrepreneurs on a mission.
During this interview we cover:
00:00 - A word F...2021-01-0638 min
SaaS District#73 How to Accelerate Your SaaS Company’s Sales Revenue & Growth with Doug BrownGet A free Copy of the Sales International Best Selling Book Win-Win Selling at: https://www.winwinsellingbook.com/ (https://www.winwinsellingbook.com/)
Doug Brown is the CEO of Business Success Factors, where they help Business Owners and CEOs to increase revenue and acquire large accounts using systems that have positively increased sales up to 862%. Doug started working in his family's business at the age of 3 yo and, since then he has built over 35 companies
After military service, Doug worked at and became the top-selling sales representative for a 2-billion-dollar company, experiences that laid the groundwork to form his own consulting...2021-01-0156 min
SaaS District#72 How to Make Instant Demos for 22X Sales Call Effectiveness & Conversion Improvement with Jöi SigurdssonJöi is the founder & CEO of CrankWheel, a bootstrapped B2B SaaS company that provides a screen sharing solution tailor-made for sales teams, in the past Jöi spent 23 years in the software industry from which he spent 10 at Google and the rest working on various startups.
Jöi loves to write about entrepreneurship, technology, management, and whatever comes to mind on his personal blog joisig.com & also writes on the CrankWheel blog mostly about sales best practices.
Jöi’s a born and raised Icelander, and after spending about 13 years of his life abroad he settled back at home, lik...2020-12-2948 min
SaaS District#71 How to Scale your Startup from a Small Team To Over 2500 Employees with Rossel SabourinRossel is now the Co-founder and CEO at video gift startup VidDay, a group gift video solution where they bring in over 1 million video uploads from over 150 countries into their platform.
Rossel formerly helped scale SkipTheDishes, a seamless online food delivery and pickup app, from a small start-up to a team of over 2500 employees.
Russel thrives off of solving complex challenges and finds passion and excitement in the sometimes chaotic environment of building and growing a Start-Up.
During this interview we cover:
00:00 A word From The Sponsor
01:02 Intro
04:08 Growth Strategies & Why is it Important to Fail Fast
04:21 What Drove the Suc...2020-12-2429 min
SaaS District#70 Building A Bank for Startups & Helping Them Secure Their Seed Round with Top Investors with Immad AkhundImmad Akhund is the co-founder and CEO of Mercury, a bank for startups, engineered in Silicon Valley and aimed for tech companies to help them succeed.
Immad & Mercury had raised over $25 million from investors like Andreessen Horowitz and Charles River Ventures.
Prior to launching Mercury, he co-founded HeyZap which was acquired for $45 million by Fyber.
During this interview we cover:
00:00 A word From The Sponsor
01:02 Intro
01:58 Immad’s Background, Launching & Exiting HeyZap & $45MM Acquisition
04:21 What Drove the Success of HeyZap & How Was the Process of Acquisition & Eventual Exit
06:12 How Exiting his Company Changed Immad’s Life & Focusing in a New Market
0...2020-12-2242 min
SaaS District#69 How a 26 Year Old Serial Entrepreneur Started a SaaS Company and Sold it For 7 Figures at the Age of 30 with Dave SchneiderDave Schneider was the cofounder of an influencer marketing software NinjaOutreach, a bootstrapped company with 20 people and over 500 customers.
He’s also a graduate from Harvard with a degree in Applied Math, where in 2012 he quit his corporate job to travel the world with his wife, where during that time he launched and exited from his first SaaS company, NinjaOutreach, an influencer marketing platform.
Nowadays he runs Shortlist.io, a digital marketing "un-agency", with a team of 20 people, where they offer businesses SEO conversion rate optimization, A/B testing, content marketing & strategy while being completely transparent.
During this interview we cover...2020-12-1837 min
SaaS District#68 From Startup To Acquisition & How to Derive Value with Re-Envisioned Customer Journey Analytics with Max KremerMax Kremer is an entrepreneur, technologist & previous Co-founder of Datastay Corp., an On demand web PLM Software for SMBs which got acquired by Autodesk,
Max is now the Co-Founder and CTO of Trialfire, a customer intelligence and web analytics platform that removes the barriers to being data-driven, a always-on data scientist.
Max enjoys talking about startup success & failures, as well as methods to measure consumer engagement, what to track, why & how to get to those metrics quickly and easily. Max lives, eats and breathes technology, motorcycles, and lately, do-it-yourself renovation projects & he likes to rock the winter beard.
During this in...2020-12-1536 min
SaaS District#67 How to Best Prepare Your SaaS Startup for Funding in 2021 with Sydney WongSydney Wong is the Founder and CEO of VenturX, a startup platform that prepares and connects startups with investor funding that offers startup tools for tracking product validation and business planning for early start entrepreneurs looking to reach revenue, new customers, or funding.
Inspired by a courageous and life altering experience in Silicon Valley, Sydney bootstrapped her vision to help startups. Today, VenturX has over $200 million of investor funding to help give out to the most promising and prepared startups in the world..
During this interview we cover:
00:00 - A word From The Sponsor
01:02 - Intro
02:07 - Sydney’s Background & Moti...2020-12-1035 min
SaaS District#66 How to Reduce & Manage your SaaS Data Security Risk & Privacy Compliance with Darren GallopDarren is a business leader and security professional with over twenty years of experience as a CEO and CISO of companies that handle sensitive data. Having founded a non-profit organization, three service companies, and two tech startups in his career, he understands how to assess and manage risk in alignment with organizational goals.
Darren Gallop is also a tech entrepreneur, information security expert, Techstars alumni, board member, and the CEO of Securicy. He co-founded Securicy and led the team to develop a SaaS product that guides businesses through creating, implementing, and managing their information security and privacy compliance program. Gallop p...2020-12-0847 min
SaaS District#65 SaaS International Expansion, Effectively Managing Remote Teams and Major Rebranding with Bryce DavisBryce is a tech founder, who’s originally from Australia, and moved to the UK in 2017 to expand an Australian workforce management application into the UK market.
Bryce is currently UK General Manager at Tanda, now rebranded as Workforce, which is an award-winning workforce management software that provides clarity, control and tools for businesses to get the most from their workforce.
Bryce also uses his skills in startups, sales and marketing to help businesses scale their sales and marketing teams and using scraping technology to automate revenue growth, where writes alto more about that on his blog at scrapediary.com
Duri...2020-12-0339 min
SaaS District#64 Building Channel at ZenDesk from Zero to a Multi Million Dollar ARR Organization & 1500+ Team with Stewart TownsendStewart Townsend is the founder at Channel as a Service, a “results oriented” consultancy service for startups & mature companies to enable them to increase revenue through the right growth channel via an indirect sales force.
Stewart has spent 20 years working in channel roles and has specialised in accelerating revenue at global SaaS companies through the building and running of indirect sales programs since then.
His focus is working with SaaS companies who are at that point where they are looking at indirect sales channels, have enquiries from potential partners and are uncertain where to start.
Having worked at large multinational corpor...2020-12-0144 min
SaaS District#63 A Walkthrough To Launching An Early Stage SaaS Startup with Phillip HugesPhillip is a product builder, software engineer, web developer & Digital consultant, the founder of Out Flash, a mass email service inside Outlook, Elementary Analytics a sense making platform for your website and social media analytics, Baitcamp, A log, planner and archive for fishing enthusiasts & Sensible Backup, a backup for your windows device made easy.
He currently works full-time as a software engineer where he has experience in desktop development, API construction & off the shelf apps integrations, while he builds his SaaS companies as his side hustle on his off time.
During this interview we cover:
00:00 - A word From The...2020-11-2643 min
SaaS District#62 How Wix Built Their Own In-House product, WixAnswers and Brought It To Market with Naomi RozenfeldNaomi is an entrepreneur and the Executive Vice President at WixAnswers, an unified customer support solution focused on providing spot-on support for customers rather than spending time on making all channels work together.
Before joining Wix, Naomi was the Co-Founder of 2 travel startups, Tripelia and iTravelJerusalem.
Naomi is passionate about helping companies and startups provide best-in-class customer experiences and transform the way companies provide Customer Support, which we’ll dive into more detail today.
During this interview we cover:
00:00 - A word From The Sponsor
01:02 - Intro
02:04 - Naomi’s Background, Entrepreneurial Journey & Joining Wix
07:10 - Thought Process of the Spin Of...2020-11-2337 min
SaaS District#61 Instinctive Marketing, a Branding Showdown & the Subconscious Path to Disruptive Growth With Leslie ZaneLeslie Zane is the president and founder of Triggers, a brand consultancy company that changes customer behavior to accelerate revenue growth.
Her curiosity drives her search for the key to changing customer behavior and what some of the companies she works with call “the holy grail of marketing”.
As a former brand manager, Leslie discovered the effectiveness of indirect messaging rather than direct persuasion, where reaching consumers meant tapping into their aspirational desires. She created the center for emotional marketing that eventually became Triggers.
Over the past 25 years, the company has developed a track record in accelerating growth through its uniqu...2020-11-1948 min
SaaS District#60 How to Blend Short and Long-Term Thinking When Growing Your Startup With Garret MehrguthGarrett is the CEO and Co-Founder at Directive, a next-gen performance marketing agency for software companies.
Since its founding in 2014, Garret has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London, has led them to a 300% year-over-year growth rate and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations.
As a thought leader, Garrett has been published by Salesforce, Moz, Marketo, Ahrefs, Convince & Convert, Search Engine Journal, and more. He’s also been a speaker at many conferences such as...2020-11-1750 min
SaaS District#59 How to Grow your Traffic, Users & Revenue With Scalable Marketing & Growth Playbooks With Kieran FlanaganKieran Flanagan is an author, startup advisor mentor who runs his own podcast called the Growth TLDR - which you guys should also check out - and is currently the VP of Marketing & Growth at Hubspot.
He is a thought leader on growth marketing and speaks at events across the globe.
Kieran has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users and revenue - which we’ll be talking all about today.
During this interview we cover:
00:00 - A Word From The Sponsor
01:03 - Intro
02:02 - Kieran’s Background, Past Ventures & Joining Hubspot
...2020-11-1247 min
SaaS District#58 How To Drive Persistent Growth For Your SaaS & Building a Scalable Marketing Agency With Eric SiuEric Siu is the CEO of digital marketing agency https://www.singlegrain.com/ (Single Grain), a digital marketing agency focused on growing Saas businesses as well as helping Fortune 500 companies like Uber, Amazon and Salesforce acquire more customers through SEO and paid advertising. Eric Siu usually helps entrepreneurs with the tools and processes to help them grow both personally and professionally revealing secrets from that have grown multi-million to billion dollar companies.
Eric Siu is a marketing expert that contributes regularly to Entrepreneur Magazine, Fast Company, Forbes & more, He's also the founder of ClickFlow, the entrepreneurial podcast, Growth Everywhere podcast...2020-11-1034 min
SaaS District#57 How to Acquire, Manage and Build Industry Specific SaaS Businesses With Kevin PetersenKevin is a Marketing automation specialist with 21 years of experience working with companies like Charles Schwab and Wells Fargo, and had founder shares in a public company, On Assignment Inc (NYSE: ASGN).
Petersen’s SaaS experience includes growing a file sharing platform to seven-figure revenue in its first year, an award-winning music industry start-up, and several portfolio brands that realized >50% YOY growth since acquisition, which he now manages with his portfolio and investment firm Growth Stack.
During this interview we cover:
00:00 - Intro
01:00 - Peter’s Background, Past Ventures & Starting GrowthStack
08:19 - Best Acquisition So Far Both Personally & Finantialy
13:17 - Failures...2020-11-0651 min
SaaS District#55 Building a Disruptive Social Entrepreneurship Company in Latin America With Estefania HernandezEstefania Hernandez is CEO and founder of Mi Dulce Hogar, a formal alternative that facilitates cleaning services for homes of Mexican families, SMBs, and Airbnb hosts. It’s been praised by Forbes and many other publications.
Estefania is a modern pinnacle and example of what social entrepreneurship looks like here in Mexico.
During this interview we cover:
00:00 - Intro
00:56 - Estefania’s Background, Past Ventures & Mi Dulce Hogar
03:49 - Mi Dulce Hogar, The Opportunity & Problem To Solve
06:34 - Seed Round Strategy & Struggles In Mexico around VC
09:44 - Impact by the COVID-19 Pandemic to Homes, SMBs & airbnb Hosts
14:00 - Formalizing Informal Jobs...2020-11-0437 minSaaS District#55 Building a Disruptive Social Entrepreneurship Company in Latin America With Estefania HernandezEstefania Hernandez is CEO and founder of Mi Dulce Hogar, a formal alternative that facilitates cleaning services for homes of Mexican families, SMBs, and Airbnb hosts. It’s been praised by Forbes and many other publications. Estefania is a modern pinnacle and example of what social entrepreneurship looks like here in Mexico.During this interview we cover:00:00 - Intro00:56 - Estefania’s Background, Past Ventures & Mi Dulce Hogar03:49 - Mi Dulce Hogar, The Opportunity & Problem To Solve06:34 - Seed Round Strategy & Struggles In Mexico around VC 09:44 - Impact by the COVID-19 Pandemic to Homes, SMBs...2020-11-0437 min
SaaS District#54 How to Build A SaaS an Hour a Day with Mubashar IqbalMubashar is the co-founder at Founderpath, a platform that helps SaaS Founders get capital without selling any equity. Mubs has been tinkering with computers since he was about 8 years old and started building websites in 1995. He loves making many things, a perk that led him to be selected as ProductHunt's maker of the year for 2016, runner up in 2015 and 2017.
At the beginning of his career he worked mostly with Internet startups in San Francisco and New York. Now he’s been trying to help others to make more products and most recently he’s been building SaaS Businesses in just one h...2020-10-3040 min
SaaS District#53 From $0 to $51 MM in ARR in 4 years & a 150+ SaaS sales Team with Justin WelshJustin is a revenue operator, executive mentor, and SMB SaaS advisor with over 10 years’ of revenue leadership experience. He helps founders to drive scalable growth past $50M in recurring revenue. Most recently, Justin led PatientPop from $0 to $51M in recurring revenue and built the sales organization from 1 to 150+ people in just 4 years.
He specializes in SMB SaaS sales and the go-to-market strategy for SMB SaaS products where he figures out the best way to sell them, who to sell it to, and how much to sell it for. He basically partners with early-stage founders to craft the sales story and ac...2020-10-2839 min
SaaS District#52 Investing and Growing an 8 SaaS Company Portfolio With Sujan PatelSujan is a data-driven marketer and entrepreneur & Co- Founder of Mailshake where they help people have more conversations, qualify more leads, and close more deals through Email. Sujan is also the managing partner at Ramp Ventures where he manages 8 SaaS companies including Mailshake, VoilaNorbert.com, RIghtinbox.com, ZoomShift among several others.
As a veteran SaaS marketing leader with 15+ years’ experience, Sujan has helped hundreds of companies – from emerging startups to Fortune 500 leaders – to create growth strategies that have generated massive increases in traffic and revenue, and he also does consulting work through his SaaS marketing agency Web Profits
In his own wo...2020-10-2356 min
SaaS District#51 How to Drive Revenue with Outbound Sales Teams with a Pay Per Meeting Model With Stan Rymkiewicz30% Off in October for Orapa, Code = DISTRICT
Stan is the CEO at Orapa, a platform that helps you find top sales talent, and get more sales calls with the right clients, Stan’s biggest dream is to be able to provide startups and companies a way to get more sales calls and introduce gig-economy to the sales world.
During this interview we cover:
00:00 - Intro
00:49 - Story Behind Launching Orapa & The Problem To Solve
02:51 - Launching a SaaS Using No-Code and Pre Selling to Validate Demand
06:55 - How Should be Looking at This Solution
08:53 - Find Those Targeted Calls and Clie...2020-10-2126 min
SaaS District#50 How You're Making This The Best SAAS Podcast Out There & Why You Should Start Your OwnHello everyone, welcome to a very special episode 50 today on the SaaS District Podcast Show
In today’s episode, I’ll be talking about why we started this Podcast, my favourite interviews, some unexpected things I've learned from building the podcast so far, why this podcast is important to you, me, for my brand, & what you can expect for the future of the SaaS District Podcast Show.
During this interview we cover:
00:00 - Intro
01:15 - Why You Should Start a Podcast for Your Startup
03:06 - What We’ve Learned So Far
05:05 - The Idea Behind The SaaS District Podcast Show
06:10 - Some...2020-10-1720 minSaaS DistrictHow You’re Making This The Best SAAS Podcast Out There & Why You Should Start Your Own | Podcast #50Hello everyone, welcome to a very special episode 50 today on the SaaS District Podcast ShowIn today’s episode, I’ll be talking about why we started this Podcast, my favourite interviews, some unexpected things I've learned from building the podcast so far, why this podcast is important to you, me, for my brand, & what you can expect for the future of the SaaS District Podcast Show.During this interview we cover:00:00 - Intro01:15 - Why You Should Start a Podcast for Your Startup03:06 - What We’ve Learned So Far05:05 - The Idea Behind...2020-10-1720 min
SaaS District#49 Everything You Need to Know About SaaS Data Privacy & Management With Thomas McNamaraTom is the founder and Senior Consultant at Apex Privacy, a straight-talking GDPR compliance firm that crafts bespoke data protection programmes for your business and specializes in helping SaaS companies get GDPR compliant. Tom is an experienced data protection officer and legal compliance consultant specialising in IT, Finance and Health, he has a proven track record in delivering business-centric legal compliance initiatives across Europe, Asia and the US. making him an international expert with extensive experience in the international transfer of data.
He acts as Data Protection Officer for SaaS, Healthcare and IT companies spanning Ireland, US, UK, Switzerland and...2020-10-1342 min
SaaS District#48 How to Cash in your SaaS Customer Success Stories with Joel KlettkeJoel is a conversion copywriter for B2B and SaaS at business casual copywriting and the founder of CaseStudyBuddy, a done-for-you case studies service we’re they help agencies, SaaS companies and B2B businesses like Moz, Unbounce, GatherUp, and Hotjar capture and share persuasive customer success stories.
Apart from being a conversion-focused copywriter and strategist, Joel is a BComm holder who runs his company like a business – and a digital marketer with 5+ years of experience agency-side. Joel loves deadlines, strategy documents, clear communication and helping you figure out what content you actually need to reach, nurture and convert your audienc...2020-10-0833 min
SaaS District#47 How to Scale your MRR with CRO and PPC for SaaS Companies With Dylan HeyDylan Hey is the Co-Founder & CEO of HeyDigital, a creative PPC & CRO agency that focuses on helping SaaS & B2B Tech Companies scale revenue with PPC & Paid Social Advertising Campaigns. After successfully managing hundreds of thousands of dollars in spending on Google, Facebook, Instagram, LinkedIn and Capterra for a lot of customers, Dylan has built an effective SaaS specific advertising process that works.
Dylan is also the podcast host of The SaaS Marketing Show, where you can learn practical marketing and growth strategies from leading marketing experts and SaaS Founders.
During this interview we cover:
00:00 - Intro
01:13 - Dylan’s Ba...2020-10-0638 min
SaaS District#46 How to Build a SaaS Business With An Unstoppable Strategy With TK KaderTK is an entrepreneur, international best-selling author, and angel investor. He helps people achieve anything they desire through belief, discipline and what he describes as an unstoppable strategy.
TK started his career at Bridgewater Associates (one of the best hedge funds in the world). He then founded ToutApp (backed by Andreessen Horowitz and Jackson Square, two of the best venture capital firms in the world). TK sold ToutApp to Marketo (then owned by Vista Equity Partners, one of the best private equity firms in the world) and was part of the executive team at Marketo that helped drive its transformation...2020-10-0154 min
SaaS District#45 How to Build & Scale an EdTech SaaS Around The Top Education System In Europe with Kadri TuiskThis episode is sponsored by Demand Maven, a woman-owned consultancy that helps early-stage SaaS companies and startups reach their very first growth milestones — from the first 100 customers to the first 1,000.
Link For Balsamiq: https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/)
Kadri is an IT and Service Design professional & the Founder & CEO of Clanbeat, a platform that helps people to be self-aware individuals with strong self-management skills so that they could reach their true potential. Her passion lies in people and creating an impact via IT.
She has a strong entrepreneurial mindset, she’s a big believer of design...2020-09-2941 min
SaaS District#43 Making Your First Hires When Building & Growing Remote SaaS Teams With Natalie LunevaNatalie is a Marketer, Podcast Host, and a growth and leadership coach for SaaS founders. She has worked with over one hundred companies , where she mainly helps SaaS tech founders keep motivated and continue growing their startups. Drawing from her 10+ years of marketing and team leadership experience, she mainly helps bootstrapped SaaS founders scale their tech startups, get unstuck and grow as successful leaders.
During this interview we cover:
00:00 - Intro
00:50: - When is The Right Moment To Make The First Hire?
03:00 - Fill the Gaps First When Hiring
04:30 - How Does a High Performance Team Looks Like
07:05 - Why Top...2020-09-2227 min
SaaS District#42 How to Build a SaaS for the Healthcare and Work Safety Industry with Peter JurisicThis episode is sponsored by https://www.theproductonboarders.com/ (The Product Onboarders), a startup that helps B2B SaaS product owners identify conversion killers in their onboarding process so they can increase happy, activated users and gain more paying customers
Promo Code for Balsamiq: https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/)
Peter is the founder of Luminous Communications, the Consulting MD of EZreferral & most recently the Co-founder & CEO of Budee Solutions, his broad base of experience includes: strategic planning, business workflow design, agile development, finance, raising capital, board governance, shareholder engagement, information technology, software development and deployment, s...2020-09-1733 minSaaS DistrictHow to Build a SaaS for the Healthcare and Work Safety Industry with Peter Jurisic | Podcast #42This episode is sponsored by The Product Onboarders, a startup that helps B2B SaaS product owners identify conversion killers in their onboarding process so they can increase happy, activated users and gain more paying customersPromo Code for Balsamiq: https://balsamiq.com/go/saas-district/Peter is the founder of Luminous Communications, the Consulting MD of EZreferral & most recently the Co-founder & CEO of Budee Solutions, his broad base of experience includes: strategic planning, business workflow design, agile development, finance, raising capital, board governance, shareholder engagement, information technology, software development and deployment, sales management, change management, b...2020-09-1733 min
SaaS District#41 Bootstrapping Your SaaS From Zero to $3MM in ARR in Less Than 2 Years with Ankit DudhwewalaThis episode is sponsored by Preppr, a visual planning and publishing tool of content on social media channels like Instagram, Facebook and Twitter.
https://preppr.com/ (https://preppr.com)
https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/)
Ankit is the Co-Founder of Appitsimple Infotek, CallHippo & SofttwareSuggest, he’s an experienced entrepreneur, Marketing Lead, Salesman & head of Growth, most notably Ankit has bootstrapped his first Startup from concept to profit in less than 2 years.
During this interview we cover:
00:00 - Preppr | Collect Likes While Sleeping (A Word From The Sponsor)
01:02: - Intro
01:52 - The Need For Finding The Right Sof...2020-09-1537 minSaaS District#41 Bootstrapping Your SaaS From Zero to $3MM in ARR in Less Than 2 Years with Ankit DudhwewalaThis episode is sponsored by Preppr, a visual planning and publishing tool of content on social media channels like Instagram, Facebook and Twitter.https://preppr.comhttps://balsamiq.com/go/saas-district/Ankit is the Co-Founder of Appitsimple Infotek, CallHippo & SofttwareSuggest, he’s an experienced entrepreneur, Marketing Lead, Salesman & head of Growth, most notably Ankit has bootstrapped his first Startup from concept to profit in less than 2 years.During this interview we cover:00:00 - Preppr | Collect Likes While Sleeping (A Word From The Sponsor)01:02: - Intro01:52 - The Need For Finding The...2020-09-1537 min
SaaS District#40 How to Drive More Sales With Automated Email Marketing With George HartleyThis episode is sponsored by Orapa, a platform that helps you find top sales talent, and get more sales calls with your dream clients: https://www.orapa.co/ (www.orapa.co)
George Hartley is the Co-founder at Sendy, Bluethumb & SmartrMail. SmartrMail is a tool that makes email easier for e-commerce companies through seamless platform integrations & a ton of personalization.
Last year, users of SmarterMail sent a billion mails and some users have generated an additional $50k+ in sales as a result of using the platform. George and his team have built SmarterMail to over $100k + monthly in recurring revenue and...2020-09-1029 minSaaS District#40 How to Drive More Sales With Automated Email Marketing With George HartleyThis episode is sponsored by Orapa, a platform that helps you find top sales talent, and get more sales calls with your dream clients: www.orapa.coGeorge Hartley is the Co-founder at Sendy, Bluethumb & SmartrMail. SmartrMail is a tool that makes email easier for e-commerce companies through seamless platform integrations & a ton of personalization.Last year, users of SmarterMail sent a billion mails and some users have generated an additional $50k+ in sales as a result of using the platform. George and his team have built SmarterMail to over $100k + monthly in recurring revenue...2020-09-1029 min
SaaS District#39 How to Reduce Churn, Optimize Pricing, & Grow Your Subscription Business with Patrick CampbellThis episode is sponsored by https://bcast.fm/ (bCast), a podcast hosting software for marketers, by marketers, where they help you Grow social engagement, traffic and revenue with a podcast.
If you'd like to receive a promo code for Balsamiq, or even just thank the folks at Balsamiq for supporting our community, visit https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/)
Patrick is the CEO of ProfitWell (Previously known as Price Intelligently), a software solution for subscription model companies. With their monetization and retention strategies they provide free turnkey subscription financial metrics for over eight thousand successful co...2020-09-0839 minSaaS DistrictHow to Reduce Churn, Optimize Pricing, & Grow Your Subscription Business with Patrick Campbell | Podcast #39This episode is sponsored by bCast, a podcast hosting software for marketers, by marketers, where they help you Grow social engagement, traffic and revenue with a podcast.If you'd like to receive a promo code for Balsamiq, or even just thank the folks at Balsamiq for supporting our community, visit https://balsamiq.com/go/saas-district/Patrick is the CEO of ProfitWell (Previously known as Price Intelligently), a software solution for subscription model companies. With their monetization and retention strategies they provide free turnkey subscription financial metrics for over eight thousand successful companies. Prior to Pr...2020-09-0839 min
SaaS District#38 Bootstrapping and Managing a 3000+ Team Marketplace While Hitting 50% YoY growth with Steve PockrossThis episode is sponsored by Catapult, an all-in-one Request for Proposal solution that empowers procurement departments to streamline their processes through automation.
Visit https://catapulthq.com/ (Catapulthq.com) Today
Steve brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As the CEO, he applies leading gig economy and SaaS principles to provide a high-quality, fast and flexible content creation platform.
Steve was part of the early management team at marketplace services pioneer LiveOps, growing the company into the largest virtual contact center in the world. At LiveOps, Steve served as vice president of business...2020-09-0342 min
SaaS District#37 How to Use Interactive Content for Improving Conversions, Scaling an International Content Marketing Team and Growth Through Acquisition With Diego GomesThis episode is sponsored by MicroAcquire.com, a free startup acquisition marketplace.
MicroAcquire helps startups get acquired. Simple as that. When you list your startup on MicroAcquire, you get free and instant access to over 10,000 trusted buyers with total anonymity, Say goodbye to brokers and meet your ideal buyer today.
Diego is an Entrepreneur, angel investor, SaaS expert and the CEO of Rock Content. After studying advertising he met Victor - his co-founder. They were both avid blog readers which led them to start a blog about trends, technology and the Internet.
Not long after that Diego Created EverWrite, which w...2020-09-0137 min
SaaS District#36 How to Source High Quality Leads Who are More Likely to Convert in the B2B SaaS Industry With Mark ColganThis episode is sponsored by Onboard, a customer onboarding software that helps you automate, optimize, and create the perfect journey for every customer.Be sure to check out onboard.io, where they’re currently looking for early beta customers and the founders will work directly with you to help improve your onboarding process!
Go to: https://www.onboard.io/ (Onboard.io)
Mark is the Co-Founder & CEO of Speak on Podcasts, which is an Outbound Prospecting Coach at the Sales Impact Academy, CRO at Task Drive, a B2B SaaS Revenue Growth Consultant at Yello O & Mentor at Growth Mentor. By day M...2020-08-2740 min
SaaS District#35 How to Become a Thought Leader Through Consistent Content Marketing for your SaaS with Tristan PelligrinoThis podcast is sponsored by Balsamiq, makers of Balsamiq Wireframes, everyone's favorite low-fidelity wireframing tool. If you want to say hi to the good people at Balsamiq, visit https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/). On that page, you can also find a promo code (SaaSDistrict) for our audience to try out Balsamiq for 90 days absolutely free.
Tristan Pelligrino is the Co-Founder of Motion where he helps tech companies get noticed, engage their prospects, and become thought leaders. Early on in his consulting career, Tristan worked for firms such as Oracle and IBM and learned how challenging i...2020-08-2538 min
SaaS District#34 How to Find your Economic Moat in a Competitive SaaS market with Jeroen CorthoutJeroen is the co-founder and CEO of Salesflare, a fast, powerful and intuitive CRM for B2B SMBs focused on improving prospect relationships and sales. Salesflare has been featured on TechCrunch and Entrepreneur.com, and has been named as one of the top CRMs on both Product Hunt and AppSumo.
Prior to Salesflare, Jeroen founded Doctura, a medical personal journal that worked with tech startups and healthcare companies with new ways of doing business by fusing modern technology. He worked as a PM and account manager for some of the leading health and life science companies in Europe, US and Chi...2020-08-2034 min
SaaS District#33 How to Implement Performance Management in Your SaaS Organization with Denis ColemanDenis started his career as a qualified CIMA Accountant, working for US multinationals located in Ireland, Eastern Europe and the US. It was after two and a half years of researching management practices, the behavioural science and the competitive landscape which led to WorkCompass being founded.
Denis Coleman is the CEO of WorkCompass, a performance management software designed to help organizations to manage their talent through ongoing performance check-ins, The company's software uses artificial intelligence to improve performance appraisal, revenue growth, customer reviews, and domain influence, enabling organizations to set goals for the employees, monitor their progress and give feedback.
D...2020-08-1845 min
SaaS District#32 An Unusual Round of Founding & Unusual Times to Launch a Startup with Rand FishkinRand is an author, co-founder and CEO of SparkToro, a company focused on allowing software that connects audience intelligence at every marketer's fingertips. Rand is a tech entrepreneur, blogger and leader in the field of Search Engine Optimisation. He is a frequent keynote speaker for events around the marketing and startup world as well as a best selling author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
During this interview we cover:
00:00 - Intro
00:58: - Stepping down as Moz CEO, was the right decision?
03:14 - An Unusual $1.3M Round of Funding & Avoiding the Plague
10:00...2020-08-1350 minSaaS DistrictAn Unusual Round of Founding & Unusual Times to Launch a Startup with Rand Fishkin | Podcast #32Rand is an author, co-founder and CEO of SparkToro, a company focused on allowing software that connects audience intelligence at every marketer's fingertips. Rand is a tech entrepreneur, blogger and leader in the field of Search Engine Optimisation. He is a frequent keynote speaker for events around the marketing and startup world as well as a best selling author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.During this interview we cover:00:00 - Intro00:58: - Stepping down as Moz CEO, was the right decision?03:14 - An Unusual $1.3M Round of Funding...2020-08-1350 min
SaaS District#31 Current SaaS Acquisition Environment Post COVID-19 with Andrew GazdeckiAndrew Gazdecki is a storyteller and has been an entrepreneur for a very long time, he started his first company, Bizness Apps, while still in college, which was an affordable mobile app development platform for small businesses, and initially, raised around $100,000 in funding. By the time Bizness Apps was acquired by private equity firm Think3, they had grown to $10M in annual recurring revenue, operating in 40 countries, and employing over 100 people.
His second business, Altcoin.io, was a decentralized exchange (DEX) for trading digital assets, by trading on their decentralized, non-custodial platform, traders could protect their assets. Altcoin.io became...2020-08-111h 00
SaaS District#30 How You Can Start Implementing AI in Your Marketing Campaigns With Eric VardonEric is an accomplished AI Tech Entrepreneur and Advisor with more than 20 years of success in different verticals such as marketing, advertising, health and wellness, fashion, technology, and digital industries.
Eric’s broad areas of expertise include brand development, digital strategy, entrepreneurship, leadership, and growth. Most notably, Eric is the Co-Founder of Arcane, a digital marketing and advertising agency, where, under Eric’s leadership, Arcane grew from zero to $15M in just six years.
Currently, he holds equity positions in multiple rapidly-growing organizations and is focused on his current game-changing machine-learning and AI tech venture called Morphio.
Morphio is an AI-dr...2020-08-0736 minSaaS DistrictHow You Can Start Implementing AI in Your Marketing Campaigns With Eric Vardon | Podcast #30Eric is an accomplished AI Tech Entrepreneur and Advisor with more than 20 years of success in different verticals such as marketing, advertising, health and wellness, fashion, technology, and digital industries.Eric’s broad areas of expertise include brand development, digital strategy, entrepreneurship, leadership, and growth. Most notably, Eric is the Co-Founder of Arcane, a digital marketing and advertising agency, where, under Eric’s leadership, Arcane grew from zero to $15M in just six years. Currently, he holds equity positions in multiple rapidly-growing organizations and is focused on his current game-changing machine-learning and AI tech venture calle...2020-08-0736 min
SaaS District#28 Top Challenges that Cost SaaS Startups $100k+ Each Year & How to Avoid Them with Marketing Innovation with Oren GreenbergOren Greenberg is the founder of Kurve - a modular growth marketing consultancy with experience of helping FTSE 250s and funded startups to navigate the perilous waters of growth and marketing, his impressive track record of results include; managing over £10M marketing budgets, juggling paid search campaigns with over 13.7 million key phrases, organic traffic growth from 2.3M a month to 3.1M a month for a single client, scaling paid search delivery by 139% to 12,600 B2B clients.
Oren’s highly regarded digital strategy and commercial expertise have been instrumental in the growth of client brands including Investec Bank, Peakon, Wonga, Wink Bin...2020-07-3140 minSaaS DistrictTop Challenges that Cost SaaS Startups $100k+ Each Year & How to Avoid Them with Marketing Innovation with Oren Greenberg | Podcast #28Oren Greenberg is the founder of Kurve - a modular growth marketing consultancy with experience of helping FTSE 250s and funded startups to navigate the perilous waters of growth and marketing, his impressive track record of results include; managing over £10M marketing budgets, juggling paid search campaigns with over 13.7 million key phrases, organic traffic growth from 2.3M a month to 3.1M a month for a single client, scaling paid search delivery by 139% to 12,600 B2B clients.Oren’s highly regarded digital strategy and commercial expertise have been instrumental in the growth of client brands including Investec Bank, Pea...2020-07-3140 min
SaaS District# 27 How to Perfect the Onboarding Process for Improving Customer Experience and Reduce Churn with Jeff EpsteinJeff is an entrepreneur, team-builder, hustler & investor. He is the founder of Onboard.io which is a SaaS made specifically for customer implementation to automate, optimize & create the perfect journey for every customer and enabling companies to manage the perfect onboarding process. Jeff was previously the founder of Ambassador for over 9 years, a referral tracking, attribution and management platform for businesses. Acquired by West Corp. in late 2018
He’s a lifelong entrepreneur, a 2011 NYC TechStar graduate, and is described as one of those rare founders you only read about in books because of his unmatcheable drive to succeed.
During this inte...2020-07-2932 minSaaS DistrictHow to Perfect the Onboarding Process for Improving Customer Experience and Reduce Churn with Jeff Epstein | Podcast #27Jeff is an entrepreneur, team-builder, hustler & investor. He is the founder of Onboard.io which is a SaaS made specifically for customer implementation to automate, optimize & create the perfect journey for every customer and enabling companies to manage the perfect onboarding process. Jeff was previously the founder of Ambassador for over 9 years, a referral tracking, attribution and management platform for businesses. Acquired by West Corp. in late 2018He’s a lifelong entrepreneur, a 2011 NYC TechStar graduate, and is described as one of those rare founders you only read about in books because of his unmatcheable drive to succ...2020-07-2932 min
SaaS District#26 Managing Hyper-growth Campaigns and International teams for B2B SaaS Companies with The Chapman BrothersThe Chapman Brothers are the Co-Founders of SocialChaps, a Marketing Agency described as a no-nonsense B2B agency focused on growing pioneering businesses by understanding them and working towards their goals.
Elliot and his brother Dom, after years of searching for a good marketing agency in the B2B space they decided to roll up their sleeves and founded SocialChaps, after 3 successful years of growth they decided that the systems & processes they put into place are replicable across all types of B2B businesses, which we will discuss today.
During this interview we cover:
Searching for a Marketing Solution, not...2020-07-2443 min
SaaS DistrictManaging Hyper-growth Campaigns and International teams for B2B SaaS Companies with The Chapman Brothers | Podcast #26The Chapman Brothers are the Co-Founders of SocialChaps, a Marketing Agency described as a no-nonsense B2B agency focused on growing pioneering businesses by understanding them and working towards their goals.Elliot and his brother Dom, after years of searching for a good marketing agency in the B2B space they decided to roll up their sleeves and founded SocialChaps, after 3 successful years of growth they decided that the systems & processes they put into place are replicable across all types of B2B businesses, which we will discuss today.During this interview we cover:...2020-07-2443 min
SaaS District#25 How to Hire Professionals and Freelancers Effectively Online and NOT get Burned with Liz PearceLiz Pearce is the CEO of Seattle-based Fresh Chalk, where they aim to build a faster and more efficient way to find highly-vetted professionals, everything from doctors to plumbers to landscapers to photographers online. The site allows users to create profiles and search through service providers to see which have been recommended by their friends. They can also offer their own recommendations across more than 500 categories. Fresh Chalk is taking on the giants of Facebook, Google, Yelp, and other giant platforms.
Liz holds a B.A. and M.A. from The George Washington University. Prior to starting Fresh Chalk, Liz...2020-07-2236 min
SaaS District#24 Q2 Deals Review at HoriZen Capital and 2020 Goals with Pierre HeurtebizeDoing something a little different for this episode. I want to make it more personal and openly share what’s going on behind the scenes inside HoriZen both good and bad over the last 3 months, post-COVID and what our plan is for going into Q3.
Pierre is the investment manager ate HoriZenc Capital, he's an expert in financial modeling, Business Plan modeling, Financial Due Diligence, Corporate finance, and private equity investments.
He holds an MBA from top tier Business School ESSEC (Paris / Cergy), formerly an investment associate in small caps private equity, he has over 4 years of experience in M&A...2020-07-1437 min
SaaS DistrictQ2 Deals Review at HoriZen Capital and 2020 Goals with Pierre Heurtebize [SDI]| Podcast #24Doing something a little different for this episode. I want to make it more personal and openly share what’s going on behind the scenes inside HoriZen both good and bad over the last 3 months, post-COVID and what our plan is for going into Q3.Pierre is the investment manager ate HoriZenc Capital, he's an expert in financial modeling, Business Plan modeling, Financial Due Diligence, Corporate finance, and private equity investments.He holds an MBA from top tier Business School ESSEC (Paris / Cergy), formerly an investment associate in small caps private equity, he has over 4 ye...2020-07-1437 min
SaaS District#23 Leveraging the 4 Rules of Smart Budgeting to Grow your Startup with Jesse MechamJesse Mecham is a founder, CEO, and Bestselling author of You Need a Budget, which is not only an award winning software and proven budgeting tool but also an education company where they teach people a whole new way of thinking about their money so they make better financial decisions, get out of debt, and build the life they want.
During this interview we cover:
Why Your SaaS StartUp Need a Budget
From Personal Finance Spreadsheets to One of The Best Budgeting Tools
The 4 Budgeting Rules ( Personal finance and Business Owners )
Why solutions are squeezed out of scarcity
Focusing the P...2020-07-1037 min
SaaS District#22 The Impact of Branding and Building Innovative Digital Products When Launching your StartUp with Dmytro GrechkoDmytro Grechko is a self-taught Entrepreneur & Software Engineer who found his passion & borrowed his inspiration from the constant process of learning and meeting new people, his skills and interests range from emerging technologies and latest market trends to sports and music.
As a Founder and CEO of Deskree & Deskree Studio, he specializes on helping brick and mortar companies, digitalizes their operation and reinvents their business with the latest technologies, his personal goal is to help early-stage startups and entrepreneurs uncover their potential in new unique markets, and connect them with like-minded investors and the right people for the job.
During...2020-07-0836 min
SaaS District#21 Where to Invest Your Digital Marketing Budget in 2020 with Neil PatelNeil Patel is an entrepreneur, angel investor, and analytics expert who specializes in SEO and digital marketing, he has co-founded several marketing tech. companies including KissMetrics, Hello Bar, and Crazy Egg. He also now runs his own ad agency called Neil Patel Digital and a KW research tool, UberSuggest. Over the years he has helped big companies such as Amazon, Microsoft, Airbnb, Google, and HP to help them grow through his amazing marketing skills. Among his many achievements, Neil has been recognized as a New York Times bestselling author, a top influencer by the Wall Street Journal, a Top 10 Marketer b...2020-07-0226 min
SaaS District#20 How to Land More Clients with Your Proposals and Launch a Spin Off Product in A Very Competitive Market with Ruben GamezRuben Gamez is a specialist in Bootstrapping, marketing, User Experience, and software development, he is the founder of Bidsketch, a professional web app focused on designing, tracking, and customizing proposals in no time.
In the past, Ruben owned 9thSign, a small business specialized in web development and consulting, after that Ruben worked In Oasis Outsourcing as a Web development Manager, the largest privately-held PEO at the time, then Ruben decided to quit his job and founded Bidsketch where he’s been growing and improving since 2009.
During this interview we cover:
Shifting from part-time gig to running a full time startup
Cl...2020-06-3034 min
SaaS District#19 Leading the World’s Largest Online Workplace (UpWork) and What is The Future of Work with Gary SwartGary Swart is a tech and healthcare investor at Polaris Partners and a former executive with experience in general management of all size organizations, including leading sales, operations, staffing, and strategy.
Up until April 2014, Gary was the CEO of oDesk (UpWork now), the world's largest online workplace. He guided the company to industry leadership and through a merger with eLance, while serving as a leading voice for the future of work and the emerging online work industry.
Gary is passionate about helping entrepreneurs build their businesses, where he regularly shares his knowledge and provides mentorship on how to craft a...2020-06-2554 min
SaaS District#18 Why you Should Always Stick to Your Values When Building and Growing Your Startup with Peldi GuilizzoniPeldi Guilizzoni is the Founder and CEO of Balsamiq, a fully bootstrapped ISV focused on prototyping UI/UX.
After studying Computer Science in Italy he moved to San Francisco, where he worked for a couple of years. Through his experience at adobe systems as an Engineering lead, he discovered an opportunity to develop a tool that could make everyone more productive and help them do a better job, something he describes as a “no going back technology”.
After a series of events that lead to quitting his job at Adobe and focusing on his project, he decided to go back to It...2020-06-2344 min
SaaS District#17: Why Human Experience, as an Investment, Enhances the SaaS Onboarding Experience with Andy MuraAndy is an expert on Marketing, Business Strategy, Leadgen, SaaS, Digital Transformation, User Onboarding, and UX. He is a marketer, founder, speaker, and mentor with over 10 years of experience in SaaS, Digital Transformation, and Growth.
Andy's focus is on the HX (Human Experience), making sure that companies invest resources in creating a great employee experience to support successful change management processes that lead to an enhanced customer experience
Over the past years, Andy has been working directly (as a founder or head of marketing) and indirectly (as a mentor or consultant) with over 200 companies in North America and Europe and...2020-06-181h 00
SaaS District#15 How To Stand Apart From your Competitors through Better Product Positioning and Messaging with Praval SinghPraval is an expert at brand, product positioning & messaging, go-to-market strategy, demand generation, and content-led marketing initiatives. He is a serial entrepreneur and has co-founded several start-ups.
He worked as a freelance content marketer for web publishers and blogs in Europe, South-east Asia, and India. Also, he was the Co-Founder of Dokito, an in-house social media analytics tool at Media Redefined; a digital media agency in New Delhi he also Co-Founded.
He worked as a Senior Product Marketing Manager and Marketing Head at Zoho Corporation, where he is now Vice President of Marketing and Customer Experience.
Praval leads marketing for...2020-06-1146 min
SaaS District#14: How to Create an Epic Content Marketing Plan for your B2B SaaS Company with Bree BrouwerBree Brouwer is a specialist in the B2B SaaS and online video industries. She has created blog posts that landed on the #1 and #2 spots in Google search for their respective keywords, re-written home page copy which increased product downloads by more than 64.5% and written blog posts that generated $40K in extra revenue. Bree has a Bachelor’s degree in English Writing. Bree’s professional experience includes being a Staff Writer and Digital Media Journalist at Tubefilter, a Freelance Copywriter at Tubebuddy, a Public relations consultant at Unreel Entertainment, An Online Video and Digital Media Contributor at Forbes, an Online video Co...2020-06-0942 min
SaaS District#13: Using an Omnichannel Approach In your Marketing Campaigns to Drive More Sales for your Startup with Rytis LaurisRytis Lauris (https://www.linkedin.com/in/rytisl/ (@RytisLauris)) is a serial entrepreneur of various start-ups, and an expert on E-commerce, Online Marketing and Email Marketing. In 2009, he was the Founder of Treenex, which was a company focused on environmental services.
Rytis was also the Co-Founder of IQ Polls, which is an easy to use voting tool that interacts with audiences during conferences, seminars and training sessions.
In 2009, he became the Founder and CEO of Soundest, which first started off as a digital marketing agency operating in the Baltic states but then in 2014 transitioned to focus on a newly built...2020-06-0440 min
SaaS District#12: How to Get Your First 100 Customers with Confidence and Clarity with Asia OrangioAsia Orangio joins us for a 1-on-1 interview, where her focus is on working with early-stage startups and high-growth technology companies. She is an expert at helping SaaS companies define their go-to-market strategy, craft a data-driven approach to growth, implement marketing strategies and programs that help them win an audience in their market and to beat the "90% of startups fail" statistic.
Asia is currently the CEO and Founder at DemandMaven, a company focused on helping startups either get their first 100 customers, or help them get to the next stage in their growth.
She was also head of marketing at Hull, a...2020-06-0243 min
SaaS District#11: How to Make Better Decisions Around Cost Management with Hani AbdouHani is Founder and CEO of Tradogram, an online purchasing system that helps businesses manage their purchasing process and control their business spending. Tradogram also offers advising and coaching for organizations on the implementation and development of a better procurement process.
Prior to Tradogram, Hani was the manager at the Magdi Store Company, An importer and wholesaler of dry foods, and was also Partner and Managing Director at Madji Food Centre, where he was able to manage several large projects such as establishing a new factory, conduct business analysis, implementation, and configuration of a Sage ERP system. He played a...2020-05-2832 min
SaaS District#10: How Podcasting Can Still be a Powerful Marketing Channel for Your Startup with Tom HuntTom Hunt has experience at building several startups and SaaS businesses from scratch. After graduating from the Imperial College in London, he decided to build Virtual Valley, a marketplace connecting online entrepreneurs and virtual assistants from scratch whilst travelling the world. He then sold 90% of the businesses in 2017. He then joined Repairly as the COO, which was on demand mobile phone repair delivery service.
He is now the Co-Founder of BCast, a podcast hosting platform for high growth businesses. Tom is also the Managing Director at SaaS Marketer, where they publish biweekly SaaS growth case study and runs his own pod...2020-05-2630 min
SaaS District#9: How to Find your Next Disruptive Ideas for your Startup with Dan SallisIn today’s episode, Dan Sallis joins us for a 1-on-1 interview on the SaaS District podcast.
Dan is a Software Architect and Database Designer. He is an expert in Software Development, E-commerce, Enterprise Software and Strategic Planning. He is also a serial entrepreneur and Co-Founder and CEO of https://www.cynch.me/ (Cynch!) (formerly OrderStorm), a global provider of the next generation of ERP.
Cynch is a unified commerce platform that enables small to large enterprises to manage their sales and services both offline and online including online commerce, in-store sales, CRM, inventory, purchasing, and after-sales operations including repair, warr...2020-05-2142 min
SaaS District#8: Validating and Building your Startup through Industry and Corporate pain points with Thomas PetersenIn today’s episode, Thomas Petersen (https://twitter.com/Hello_World (@Hello_World)) joins us for a 1-on-1 interview on the SaaS District podcast.
Thomas is a serial entrepreneur and startup expert in Service & Product Design, Innovation, Branding, UI/UX and just generally building great innovative Start-Ups from scratch. He has worked with hundreds of different organizations spanning from early stage startups all the way to large Fortune 500 companies. Thomas also co-founded Hello Group in 2006 which was sold to NOA Group in 2018, while spending time with a company called 80/20 before they were acquired by Square in 2012.
He was the Creative Dire...2020-05-1952 min
SaaS District#7: Bootstrapping Your Startup to Acquisition with Einar Vollset from TinySeedEinar (https://twitter.com/einarvollset (@einarvollset)) is currently the Co-Founder and General Partner at Tinyseed, a remote-based startup accelerator designed for early stage, bootstrapped SaaS Founders which provides funding, community, guidance, advice and mentorship.
He is also the Managing Partner of Discretion Capital, a technology enabled Investment Bank focused on M&A, due diligence and strategic partnership development for tech & technology enabled services businesses.
Einar was a professor of Computer Science at Cornell University. He is a serial entrepreneur who founded many companies like ReMail which was acquired by Google in 2010, Octopus Mercantile, and AppAftercare, a company which was built f...2020-05-1431 min
SaaS District#6: How to Unlock your Potential and Become a More Effective CEO and Leader for your Startup with Mark GreenMark (@MarkEGreen) is a Speaker, Author, Strategic Advisor and a Business & Leadership Growth Coach. He facilitates workshops with executive teams to help them stay on track, hit their goals and continue growing.
He coaches CEOs and executive teams all over the world, where he’s worked with thousands of different business leaders, helping them unlock more of their potential and also teaching them how to do the same for their teams.
Mark is also a Certified Behavioral Analyst, a Certified Values Analyst, and a Certified Attribute Index Analyst. He is the founder and president of Performance Dynamic Group, where he he...2020-05-1245 min
SaaS District#5: Generating High Quality B2B Leads Through LInkedIn for Your Startup with Isaac AndersonIsaac (@https://twitter.com/realzeeko (realzeeko)) has his LinkedIn Industry Top 1% SSI certification meaning. Meaning he is an all LinkedIn Expert. Including marketing, consulting, conversion optimization, and business strategy.
He was the former COO at an online marketing agency, TEV Marketing, where they specialized in LinkedIn, Adwords, and SEO.
Isaac is currently the CEO of Zeeko, a platform that uses LinkedIn to create real, meaningful relationships between clients and customers so that businesses can improve their ROI.
He is also a LinkedIn instructor and educator at Data Driven U, an online training program platform for people who want to master...2020-05-0845 min
SaaS District#4: How to Validate and Launch a Successful Product in the Market with Mike WattsIn this episode, Mike Watts (@mike100w) joins us for a 1-on-1 interview on the SaaS District podcast.
Mike is an experienced entrepreneur who has 6 startup companies under his belt including founding three consecutive multi-million dollar companies in the last 10 years. He has successful exits from three companies including one for over $6 million, and he had a business partnership with Shark Tank famous: Daymond John.
He currently serves as Founder and CEO of https://www.lovehandle.com/ (LoveHandle), a fast-growing American manufacturer of custom smartphone grips. His products which have been featured on Good Morning America, QVC, HSN, The Today...2020-05-0745 min
SaaS District#3: How to Run More Effective Growth Experiments with Your Startup with Emilia Chagas, CEO of Growth HackersIn today's episode, Emilia Chagas joins us for a 1-on-1 interview on the SaaS District podcast.
Emilia is an expert in online marketing, enterprise content management, content strategy, growth hacking, and entrepreneurship. She started her career as a content manager at a marketing agency, managing multiple projects for enterprises and SMB’s. In 2015, Emilia founded ContenTools, a streamline content creation software. Ever since then, she has been a full-time serial entrepreneur. Last year, Contentools joined operations with https://growthahackers.com (GrowthHackers), a company originally founded by Sean Ellis, to offer a full stack of software for growth and marketing using A...2020-05-0748 min
SaaS District#2: How to Manage your Startup Through Uncertainty with Arvind JhaIn this episode, Arvind Jha(@https://twitter.com/jalajboy (jalajboy)) joins us for a 1-on-1 interview on the SaaS District podcast.
Arvind is the director and co-founder at Pariksha Labs, a software consulting and development company working with global start-ups and SMEs.
He’s the founder of Partee Hai, a lead generation platform & marketplace for party services, and the founder of a cloud video startup, Movico, India's leading video asset management company.
Arvind has built and led large software R&D teams for major global players in delivering leading products. His specialty has been in conceptualizing innovative new products and bu...2020-05-0738 min
SaaS District#1: How to Create Sustainability in Your SaaS Business with Josh PatrickIn this episode, Josh Patrick joins us for a 1-on-1 interview on the SaaS District podcast.
His specialty is helping private business owners grow and create more value in their business. He has over twenty years of experience as an adviser to private businesses. For nineteen years (1976-1995) he owned a vending and food service company, where he managed to take it from 1.5 to 90 employees before successfully selling the business. During that time he admits to having made a lot of mistakes, but now, he uses that experience as part of his advising strategy, which we share throughout the interview.
...2020-05-0746 min
SaaS DistrictEpisode Zero: Welcome to SaaS DistrictWe're Live! Time to learn more about everything SaaS.
In this episode, our host Akeel Jabber introduces himself and the new SaaS District Podcast.
Akeel is a former petroleum engineer turned entrepreneur investor. He runs a micro private equity firm called HoriZen Capital focused specifically in SaaS businesses, where he is a general partner and investment director. Akeel started in the online business world five years ago building, selling, and building websites. He is a serial entrepreneur who has founded several start-up businesses.
Before starting HoriZen Capital, Akeel worked with another private equity firm called Wired Investors, where he helped...2020-05-0703 minSaaS DistrictEpisode Zero: Welcome to SaaS DistrictWe're Live! Time to learn more about everything SaaS.In this episode, our host Akeel Jabber introduces himself and the new SaaS District Podcast.Akeel is a former petroleum engineer turned entrepreneur investor. He runs a micro private equity firm called HoriZen Capital focused specifically in SaaS businesses, where he is a general partner and investment director. Akeel started in the online business world five years ago building, selling, and building websites. He is a serial entrepreneur who has founded several start-up businesses.Before starting HoriZen Capital, Akeel worked with another private equity...2020-05-0703 min