Shows
Camera Ready with Val BrownCR 41 - creating a strategy for InstagramIn part one of Mike Kim he shared his thought provoking personal brand questions known as the PB3, which are designed to help you get to your core, identify your audience and clarify your business idea. It’s a must listen for personal brands, you can listen here visualbridgecommunication.com/podcastIn part 2 Mike talks about the importance of using story for personal brands, his story strategy for Instagram and how he keeps creating videos simple. Listen in as Mike spills more pearls of wisdom.2019-05-2724 minCamera Ready with Val BrownCR 40 - 3 essential questions personal brands MUST answerAn interview with master marketer, Mike Kim Part 1 of 2. Mike shares his signature PB3 of personal brand marketing - thought provoking questions designed to help get to the core of who you are, the people you are meant to serve and your business proposition. Hear his unvarnished perspective on the number one thing personal brands get wrong about marketing. It’s so simple, once you hear it, you will never approach connecting with your audience in the same way. mikekim.com/brandyoupodcast/2019-05-2023 minCamera Ready with Val BrownCR 39 - 7 compelling reasons to use video to grow your businessMarketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group.We all need data in our businesses to accurately forecast where we are headed. Tracking the results from our marketing efforts goes straight to the bottom line. If you know taking certain actions will yield higher results, why wouldn’t you invest your time and money there?Here are some highlights from Vidyard about using video in your marketing strateg2019-05-1309 minCamera Ready with Val BrownCR 38 - 7 little known hacks to help you overcome your fear of Facebook LiveYou need to use video for your business and the thought of going live on Facebook sends shivers up your spine?Or even worse, you feel sick or lose sleep even thinking about it?You can’t really put your finger on it. You speak in front of groups of people all the time. Why is Facebook Live different?Learn 7 little known hacks to help you overcome your fear of Facebook Live. From content to tech, you'll build your confidence so you can go live like a pro!Download your checklist here2019-05-0712 minCamera Ready with Val BrownCR 37 - How to create an outline for your next live videoLive video is something we all need to do for our businesses and it can be intimidating when you haven’t done it before.If you feel paralyzed because you don’t know where to get started, you don’t feel like you have anything to say or that you can't remember what you want to share, listen in to learn asimple outline to use for your live videos to keep you on track, get you message out and show up with confidence and presence. For more information go to visualbridgecommunication.com2019-04-2910 minCamera Ready with Val BrownCR 36 - 3 ways atomic habits can help you create more content"Good habits make time your ally, bad habits makes time your enemy." James ClearForget about setting goals to get better results, focus on your systems instead. To reach your goals, you need to have the systems in place to reach them.Learn about how habits:lead us to be the person we want to bework for or against ushelp us create the systems we need to succeedYou can learn to apply the lessons from Atomic Habits to your systems so you can consistently create content.2019-04-2216 minCamera Ready with Val BrownCR 35 - Your Questions About Video AnsweredThis episode is devoted to your questions about:shooting video in the field by yourselflighting for home officesrecording music and video making time to create video on a regular basisNo matter where or when you are shooting videos create a system to ensure your videos are consistent so you can control the quality, shoot in batches when possible, and, most importantly, have fun!2018-12-1013 minCamera Ready with Val BrownCR 34 - How losing can make you a winnerThis is a personal story about turning failures into a pathway to achieve your dreams.The takeaways?As we are preparing for the new year, it’s a time for reflection and to take stock of things we’ve done well and things we’d like to do better. The importance of realizing when something’s not working the need to seek the knowledge and mentorship to help you reach your goals.Winning isn’t so much about the victory itself but about the pathway you take to get there www.visualbridgecommunicati2018-11-2607 minCamera Ready with Val BrownCR 33 - How To Look Amazing In Your Holiday PhotosThere are some really easy things you can do to make sure you look your best in your priceless holiday photos.On this episode:What to wear, or notLighting, angles and tips to look slimmer on camera Makeup and hairThese are some really quick tips you can use before you step out the door for your next holiday event so you look awesome in your holiday photos, every time. 2018-11-1910 minCamera Ready with Val BrownCR 31 - On Camera Make Up Tips For MenToday's podcast is part one of two where I share makeup tips for men and next week I'll cover makeup for women.There's plenty of good advice that you can use in this episode too!Lots of what I share in this episode applies to everyone and you'll learn best practices for men so you can help that special person in your life when they are doing video.Learn:the importance of lifestyle on how you show up on camerathings to consider about your hair and hair color makeup tips for indoors and outd2018-11-0516 minCamera Ready with Val BrownCR 30 🤓3 Essential Things You Must Know About Choosing Video BackgroundsWe've all watched lots of videos where the background seems out of synch with the person speaking or there is so much going on in the background you are focused on that and not the speaker. And that’s completely avoidable. In this episode I cover a simple checklist to make sure your background is appropriate for the video you are shooting, no matter how much time you have to prepare. Reference: Episodes 7, 19, 20Ring light: https://amzn.to/2Jm59iaLed light kit: https://amzn.to/2Ddn8qS2018-10-2912 minCamera Ready with Val BrownCR 28 - How To Develop Your Camera ConfidenceOn Camera Confidence is a result of working with your strengths and developing in areas where you are not as strong.Not doing video keeps you from thriving at the level you would if you did, and you are missing out on lots of opportunities. On today's episode learn how to:perform your own personal SWOT analysis leverage your strengths overcome your weaknesses So if you’re ready, let’s dive in.Resource: Camera Confident WorksheetLearn more about the SWOT2018-10-1512 minCamera Ready with Val BrownCR 21 - How To Stop Procrastinating and Get Your Headshots Done TodayWe’ve all experienced procrastination’s grip when we are trying to do something new. There’s the unknown, learning curves and sometimes it’s just plain hard.On this episode I share Mel Robbins Five Second Rule - learn about:The two types of procrastinationWhy we procrastinateHow you can stop procrastinating today and reach for your dreamsHere's the link to the Five Second Rule and a link to Mel’s Ted Talk so you can take a listen for yourself.2018-08-2713 minCamera Ready with Val BrownCR 19 - Pt. 1 How to Find The Key Elements of Your Visual BrandYour visual brand identity (combined with your verbal identity and the value you deliver) evokes a certain feeling, memories and emotions when people experience your brand.It’s the visual story you tell to communicate your overall message, values, and brand promise through the photos, colors, fonts, filters, logos and videos you consistently use.What do you want your visuals to say about you? Learn 3 questions that will help you figure our your visual brand elements. https://bit.ly/2ssOCBF2018-06-0412 minCamera Ready with Val BrownCR 18 - Use Your Power Stance, Change Bad Habits and Find Your Zone of GeniusWhether you’re looking for a fresh source of inspiration or education, consider checking these out.Presence: Bringing Your Boldest Self to Your Biggest Challenges by Amy CuddyThe Power of Habit: Why We Do What We Do in Life and Business by Charles DuhiggThe Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay HendricksReference: Mike KimResources: TED Talk Amy Cuddy: Your body language may shape who you are2018-05-1118 minCamera Ready with Val BrownCR 16 - For Your Eyes Only - What You Need To Know About Wearing Sunglasses On CameraWhen you look into a person’s eyes you get an idea of who they are. And their eyes tell you things about them that their words might not - it's part of their body language.William Shakespeare said that your eyes are the window to your soul. So when is it ok to wear sunglasses on camera?Learn about:How context and purpose affects whether you wear sunglassesThings you can do to minimize glare when you are on cameraLighting tips to help look your best without squinting.PDF Photo & Video Pla2018-04-2308 minCamera Ready with Val BrownCR 13 - What Messages Are You Sending To Your Audience?Key messages are the top 3-5 key ideas you want your audience to know about your product, topic or issue. Learn a simple process to identify and create your key messages to make sure you are communicating the right message to your audience.
When you use key messages, theyHelp you stay on track in implementing your communication or marketing planCreate consistency
Help your audience gain a greater understanding of your product or topic2018-04-0208 minCamera Ready with Val BrownCR 11 - How To Choose A Photographer To Support Your BrandPhotos and video are how people connect with you. Finding a good photographer you are comfortable working with who "gets you" and your brand isn't always easy. Learn how to choose a photographer that's right for you from photographer Stephanie Marie.Learn: Steps you need to take before calling a photographerWhat to ask a prospective photographerDetermining the process for your photo shootTips on how to look your best on camera2018-03-1825 minCamera Ready with Val BrownCR 9 - How to Find the Threads of Your Story In 3 Simple StepsFinding the threads in your story can be challenging, yet it is one of the most freeing things you can do. And, it’s critical you get clear about this as you begin building your personal brand. Everything you do will pivot off of your story.Learn about:Why your story is important to your brandHow to find your story using a simple 3 step story structureWhy your story matters to your business going forwardReference:Mike KimResource:Find Your Story Guide Worksheet2018-02-2812 minCamera Ready with Val BrownCR 6 - Are You Ready For Your Close Up?Looking good on camera consistently, whether it’s for photos or video is all about paying attention to the details. There are definite things you can do to enhance your appearance and things you want to avoid.Learn industry best practices for:hairmake-upaccessoriesThe tips in this podcast are for men and women.References: Amy PorterfieldResources - pdf download: How To Put Your Best Face Forward On Camera2018-01-3110 minCamera Ready with Val BrownCR 5 - What to Never, Ever Wear on Camera When Shooting A Marketing VideoLearn about how people judge you by what you are wearing, the importance of taking the time to plan your wardrobe and what to NEVER, ever wear on camera when you are shooting a marketing video and why. Download your checklist here http://bit.ly/2DANpjk2018-01-2410 min