Shows
The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVitaMastering Social Ads: Akvile DeFazio’s Tactics for Higher Engagement & Smarter Scaling 📊📱https://page2pod.com - In this episode of the Page 2 Podcast, Akvile DeFazio of AKvertise shares her incredible journey from working in physical therapy clinics to becoming a powerhouse in social media advertising — including the wild story of how saying “no” got her dinner with Richard Branson.Akvile breaks down her tactical playbook for scaling social ad campaigns, leveraging AI tools for efficiency, building a boutique agency without sacrificing personal client touch, and choosing platforms like Reddit, TikTok, and Meta for different business goals. You’ll also learn how she rotates creatives, optimizes video content for attentio...
2025-07-1446 min
Startups With StuHow This Mom Built a $1M Agency While Working 4 AM Mornings
"I magically carve out hours for my day. So some days I have to start at 4 a.m." This is how Akvile DeFazio, who fled Lithuania during the Cold War with just a wooden crate, manages to run a thriving social media advertising agency while raising a kindergartner. In a decade of business, she's achieved something almost unheard of: she's never been fired by a single client. Starting with zero sales experience and crippling stage fright, Akvile transformed herself from a timid freelancer into a confident agency owner who keynotes major conferences. Her secret? A revolutionary approach that...
2025-05-2700 min
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastFinding Your Perfect Audience With Targeted Meta AdsPresident of AKvertise, Akvile DeFazio, discusses the intricacies of finding your perfect audience through targeted Meta ads. She explores how precise targeting and understanding audience behaviors can significantly enhance advertising effectiveness. Akvile shares insights on leveraging Meta's robust data to craft ads that resonate deeply with viewers, driving both engagement and conversionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2025-02-0619 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastCreative strategies for designing scroll-stopping social media adsPresident of AKvertise, Akvile DeFazio, discusses creative strategies for designing scroll-stopping social media ads. In a digital age where attention is the new currency, Akvile shares insights on how to captivate and engage audiences effectively. She emphasizes the importance of understanding consumer behavior and leveraging visual storytelling to make an impact. Today, Akvile talks about harnessing these elements to create ads that not only catch the eye but also drive meaningful engagement. Show NotesConnect With: Akvile DeFazio: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.c...
2025-02-0520 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersLeverage AI To Improve Social Media Advertising PerformanceJoin Dots Oyebolu as he speaks with Akvile DeFazio, President and Social Media Advertising Specialist of AKvertise, about leveraging AI for impactful social media advertising strategies. Akvile shares her journey from founding her agency to becoming an industry leader in social media advertising, highlighting the evolving role of AI in optimizing ad performance and audience engagement.Key Takeaways:(02:05) Differences in platform-specific advertising strategies and their outcomes.(07:06) Advantage+ Audience performs best when given a suggested audience, allowing AI to learn and expand targeting effectively.(10:24) Combining traditional...
2024-12-1235 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerLeveraging AI for Social Advertising w/ Akvile DefazioIn this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content. Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an...
2024-10-2338 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerMeta AI Advertising w/ Akvile DefazioErin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social media adverts across various sectors, including e-commerce, events, and apps, leveraging platforms like Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Key discussion points include: Ad Strategies and Targeting Changes in Consumer Behavior Importance of Conversion Tracking AI and Advertising User Experience Meta Ads for E-commerce Advertising Landscape Changes Akvile also shares the importance of mentorship, ongoing learning, and adaptation in the ever-changing landscape of digital marketing. Listen about her...
2024-10-0939 min
The Founders ForumFounders Forum: Automating Your Agency With AIAkvile DeFazio, owner of Akvertise.com discusses the role of AI in media buying and its impact on workflow. She believes that AI will enhance, rather than replace, human creativity. Akvile shares her experience with AI tools and how they have helped her team create concise summaries, import data for reporting and overall improve efficiencies in managing client accounts. She also highlights the importance of documenting processes and using AI to refine them. Key Takeaways How AI is allowing for more efficient account management Why AI is helping to improve communication skills How handing...
2024-05-2127 min
Conversion CastElevate Your META Ads With AILearn how AI is impacting META ads and what you can do to benefit from it. Social media ad expert Akvile DeFazio joins the podcast to share her strategies, tips, AI tools, and more for Facebook and Instagram ads. There is A LOT of great information in this episode.She’s worked with A-list brands and celebrities like Johnson & Johnson, Chipotle, Postmates, Dwayne “The Rock” Johnson, Kevin Costner, and Jewel to name a few.She references so many AI tools like Descript, Jasper, Rows, and more and you can learn about them and get links...
2024-01-1030 min
The Rainmaker PodcastThe Comeback Story: How Akvile DeFazio Survived After Losing 90% of Her Agency BusinessHave you experienced a challenging week in your business that you'd rather erase from memory? In this episode, I sit down with Akvile DeFazio, the visionary behind AKvertise, a marketing agency. Akvile shares the most trying week in her career, marked by the loss of two significant clients, constituting more than 90% of her business. Despite this formidable setback, Akvile's resilience shines through as she perseveres to keep her agency thriving. Our conversation delves into the critical role of robust contracts in client relationships and the transformative power of vulnerability. We candidly exchange our encounters with burnout and...
2023-11-2230 min
OVERSHARING hosted by Mikhail AlfonAkvile DeFazio: How to Thrive in Marriage, Parenting and BusinessAkvile DeFazio is a mother, wife, and the founder of Akvertise. Connect with Akvile on Twitter here. Connect with Mikhail on Instagram here.
2023-11-0943 min
PPC Town HallGenerative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday | PPC Town Hall 82Watch the video episode here: https://www.youtube.com/watch?v=aF-QYf2n9Nk
We spoke a great deal about getting your Google search and shopping campaigns ready for Black Friday & Cyber Monday in the past few episodes. This time, we want to put the focus on paid social, primarily Meta Ads.
Compared to last year, we’ve seen a big shift in how advertisers are approaching campaign strategy. For starters, there were changes in consumer behavior — more people are shopping earlier than ever before. Then, there is the global economic situation. And, last but not least, ther...
2023-10-2534 min
The Digital Marketing Mentor004: Testing New Strategies and Adjusting in Life and Paid Social with Akvile DeFazioSend us a textHaving immigrated to Toronto from Lithuania as a young child and moved multiple times, Akvile is no stranger to adjusting to new situations. She’s taken those life experiences and the skills she learned from her many mentors over her career and turned them into numerous awards and a thriving social media advertising agency. Learn about the path that got her there and how she was gifted a client list to start her agency journey. Episode Highlights[1:45] Akvile shares how her upbringing and educational background taught her how to...
2023-02-0846 min
PPC Live The Podcast - The F*ck ups that led to TriumphsEP232 - Q5 Paid Social Tactics to Successfully Wrap the Year#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) co-hosted by Akvile DeFazio
Q1 Is “Q5” (December 25-31) a term you are familiar with? And if so, do you plan for it specifically?
Q2 How have your paid social efforts gone so far this holiday season?
Q3 What are the benefits of advertising during Q5?
Q4 What type of messaging have you seen work well for Q5 advertising or do you plan to test?
Q5 What tools do you use for Q5 camp...
2022-11-3030 min
PPC Town HallHow to Become the Most Sought-After Digital Marketer | PPC Town Hall 51On the occasion of Women's Day week, we decided to speak to three women who built great careers and personal brands in digital marketing. Join this special episode of PPC Town Hall as they share their career path, success stories, and the challenges they faced in their pursuit of a successful career.
You will learn:Â
- How to build a personal brand in digital marketingÂ
- How to get buy-in from a broader teamÂ
- How to overcome imposter syndrome and more.
Our expert guests:Â
...
2022-03-0857 min
Marketing O'Clock - Digital Marketing NewsGap Analys-ish: YouTube "Improves" Search Insights & Adds Content GapsThis week on Marketing O'Clock, the YouTube Creators Team announced a Content Gap feature and other new insight tools for creators, but the real gap exists in the insights themselves. Google Ads issued service adjustments for accounts that were impacted by an issue with shopping campaigns in November. Plus, Jack Dorsey and his beard are stepping down as CEO of Twitter and all the digital marketing news you missed this week. Â
*video work as mentioned on the show*
https://www.youtube.com/watch?v=ydWO9m8ZIpYÂ
https://www.youtube.com/watch?v=pOvZFqhjnUYÂ
...
2021-12-031h 10
StoryShout: Real Stories of Failure & ConnectionAkvile Sucks at On-The-Spot RebuttalsSend us a textAkvile DeFazio joins Kelsey Jones this week to talk about on-the-spot rebuttals. Why do you always come up with the perfect thing to say hours after someone is rude? Akvile and Kelsey share their experiences where they wish they had handled rebuttals better, and some that they did. To learn more about StoryShout podcast advertising opportunities and guest openings, visit us at StoryShout.coAnd don’t forget to leave us a review and subscribe on Apple Podcasts, Spotify, and wherever else you listen to po...
2021-09-0827 min
Optily Radio: Accelerate eCommerce MarketingGrow with Facebook & Instagram: Adapt, experiment, and measure with Akvile DeFazioFacebook and Instagram ads are kind of a must in eCommerce, but are yours set up in the best way? This week, we talk to Akvile DeFazio about how to structure a great campaign on these two huge social platforms, the best ad formats to use, and how she's been adapting to recent privacy changes. Akvile is the founder of Social Media Agency AKvertise, which won the best small agency award in the U.S. Social Media Awards last year. She has experience working with a wide array of companies, from outdoor gear and apparel eCommerce, to...
2021-06-0334 min
The Walkthrough™ | HomeLight's Real Estate PodcastUrban Flight and Low Inventory: How to Capitalize on Today's Market TrendsAs mentioned in this episode, we recently launched a new Facebook community for Walkthrough listeners. Come join us to connect with other listeners, connect with the guests that you hear on the show, get exclusive content, influence future episodes and more. Links & Show NotesHomeLight's Top Agent Insights Survey Q2 2020Caroline Feeney - HomeLight profilePat Tasker - real estate agent profile on HomeLightSara Pipal - real estate agent profile on HomeLightBarry Karch - real estate agent profile on HomeLightAkvile DeFazio discusses Facebook Ads on The Walkthrough Ep. 24Tom Tezak discusses feeder market referrals on The Walkthrough...
2020-08-1732 min
Marketing Freaks#EP019 - How to Maximise Video in Facebook Ads, Akvile DeFazioSend us a textWelcome to the first podcast episode under our new name!Within this episode we cover:The newly launched Facebook ShopsAdvertising trends since lockdownHow to make the most of video within your campaignsEnjoy!
2020-05-2732 min
Oversharing with Mikhail AlfonWork From Home Hacks and Managing a Remote Team with Akvile DeFazioAkvile DeFazio is the founder and president of Akvertise, a social media advertising agency for e-commerce brands, events, and mobile applications. She's also a mom, an author, and has been published in USAToday, AdAge, and e-marketer. Connect with Akvile: https://www.twitter.com/akviledefazio https://www.akvertise.com Connect with Mikhail: https://www.instagram.com/miqk https://www.twiter.com/miqk https://www.mikhailalfon.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus...
2020-04-0132 min
Oversharing with Mikhail AlfonWork From Home Hacks and Managing a Remote Team with Akvile DeFazioAkvile DeFazio is the founder and president of Akvertise, a social media advertising agency for e-commerce brands, events, and mobile applications. She's also a mom, an author, and has been published in USAToday, AdAge, and e-marketer. Connect with Akvile: https://www.twitter.com/akviledefazio https://www.akvertise.com Connect with Mikhail: https://www.instagram.com/miqk https://www.twiter.com/miqk https://www.mikhailalfon.com
2020-04-0132 min
OVERSHARING hosted by Mikhail AlfonWork From Home Hacks and Managing a Remote Team with Akvile DeFazioAkvile DeFazio is the founder and president of Akvertise, a social media advertising agency for e-commerce brands, events, and mobile applications. She's also a mom, an author, and has been published in USAToday, AdAge, and e-marketer. Connect with Akvile: https://www.twitter.com/akviledefazio https://www.akvertise.com Connect with Mikhail: https://www.instagram.com/miqk https://www.twiter.com/miqk https://www.mikhailalfon.com
2020-04-0132 min
3 Marketers Walk Into A Podcast086: How To Optimise Your Pinterest Ads [Akvile DeFazio]We've all battled with the beast that is Facebook ads, you've probably dabbled in Instagram ads, and maybe even given LinkedIn ads a test-drive, but how many Pinterest ad campaigns have you launched?
You might think Pinterest is just for foodies, event planner, and future brides, but it's actually an incredibly powerful social media search engine just waiting to showcase your business.
Ads expert Akvile DeFazio (https://www.akvertise.com/) is here to talk us through the benefits and strategies of running Pinterest ads…
2019-12-1600 min
The Marketing Mind with John EllisAkvile DeFazioAkvile DeFazio is President of AKvertise. The Marketing Mind with John Ellis meets top marketers, discussing where they came from and what they've learned along the way.
2019-10-2100 minThe Marketing Mind with John EllisAkvile DeFazioAkvile DeFazio is President of AKvertise. The Marketing Mind with John Ellis meets top marketers, discussing where they came from and what they've learned along the way.
2019-10-2130 min
Oversharing with Mikhail AlfonDigital Ads Deep Dive with Akvile DeFazio [BUSINESS]Paid Media expert and President of Akvertise, Akvile DeFazio joins me to answer questions from social media regarding Facebook Ads, LinkedIn, Google and more. Akvile's expertise has been featured on Marketing Land, Search Engine Journal, and Ad Age. She's been recognized by Bing Ads and has earned a nomination for the San Luis Obispo County's woman of the year in business.  Connect with Akvile: https://www.instagram.com/akviledefazio https://www.twitter.com/akviledefazio https//www.akvertise.com  Connect with Mikhail: htt...
2019-04-1159 min
OVERSHARING hosted by Mikhail AlfonDigital Ads Deep Dive with Akvile DeFazio [BUSINESS]Paid Media expert and President of Akvertise, Akvile DeFazio joins me to answer questions from social media regarding Facebook Ads, LinkedIn, Google and more. Akvile's expertise has been featured on Marketing Land, Search Engine Journal, and Ad Age. She's been recognized by Bing Ads and has earned a nomination for the San Luis Obispo County's woman of the year in business.  Connect with Akvile: https://www.instagram.com/akviledefazio https://www.twitter.com/akviledefazio https//www.akvertise.com  Connect with Mikhail: htt...
2019-04-1159 min
Oversharing with Mikhail AlfonDigital Ads Deep Dive with Akvile DeFazio [BUSINESS]Paid Media expert and President of Akvertise, Akvile DeFazio joins me to answer questions from social media regarding Facebook Ads, LinkedIn, Google and more. Akvile's expertise has been featured on Marketing Land, Search Engine Journal, and Ad Age. She's been recognized by Bing Ads and has earned a nomination for the San Luis Obispo County's woman of the year in business.  Connect with Akvile: https://www.instagram.com/akviledefazio https://www.twitter.com/akviledefazio https//www.akvertise.com  Connect with Mikhail: htt...
2019-04-1159 min
Tech Demand Weekly!Facebook Ads with Akvile DeFazioOn this week's podcast we are exploring the world of Facebook Ads.
Charles's guest this week is Akvile DeFazio, a conversion driven marketer and is passionate about helping businesses expand their online visibility and reach their goals via social media. Akvile is the President of AKvertise, a social media marketing and advertising agency based in California.
2019-03-2725 min
Tech Demand Weekly!Facebook Ads with Akvile DeFazioOn this week's podcast we are exploring the world of Facebook Ads.
Charles's guest this week is [Akvile DeFazio](https://www.linkedin.com/in/akdefazio/), a conversion driven marketer and is passionate about helping businesses expand their online visibility and reach their goals via social media. Akvile is the President of [AKvertise](https://www.akvertise.com/), a social media marketing and advertising agency based in California.
2019-03-2725 min
Performance DeliveredAkvile DeFazio | A Journey to EntrepreneurshipAkvile DeFazio took the leap from employee to self-employed with her digital marketing agency, Akvertise. The transition wasn’t always easy… but she wouldn’t trade the experience for anything because of what she learned about business, marketing, and herself.We talk about the strategies Akvile used to build her agency from the ground up… and continues to use for business development and client retention.Listen in to find out…How speaking at events can boost your bottom-lineWhere paid social is heading next Why normal networking doesn’t workStrategies to be more visible to potential cli
2019-02-2034 min
PPC RockstarsFacebook, Instagram, and Pinterest Direct Response Advertising with Akvile DeFazioDavid Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. Learn what considerations should be made before diving in (e.g. Facebook can create a catalog from a Google Merchant Center feed)? What kind of results can they expect(in standard KPIs) compared to search engine results?Any tips or hidden landmines and more.
2019-01-3029 min
PPC RockstarsFacebook, Instagram, and Pinterest Direct Response Advertising with Akvile DeFazioDavid Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. Learn what considerations should be made before diving in (e.g. Facebook can create a catalog from a Google Merchant Center feed)? What kind of results can they expect(in standard KPIs) compared to search engine results?Any tips or hidden landmines and more.
2019-01-3029 min
Marketing O'Clock - Digital Marketing NewsOff The Clock: Akvile DeFazioOur second episode for Off The Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital #marketing industry, is joined by Akvile DeFazio.
Akvile currently runs her own agency, AKvertise, and is the author of her first book, "The Small Business Guide to Facebook Ads." She has over a decade of experience in the industry and has been a featured speaker at major marketing events including the Search Marketing Expo. Listen in to hear all about her advice and journey through the digital marketing world.
2019-01-2223 min
PPC Live The Podcast - The F*ck ups that led to TriumphsEP30 - Facebook & Instagram Video Ads.#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile DeFazio (@AkvileDeFazio) - pronounced Ahk-vee-lah
Q1 To better direct our conversation, are you currently testing video ads on Facebook and/or Instagram?
➡️ If so, are you seeing success over static image counterparts?
➡️ If not, how come?
Q2 Sounds like creating video is a top one. What are some of the biggest challenges that you are facing when it comes to Facebook and Instagram Video Ads?
Q3 FB recently launched their Video Creation Kit in the ad level where you can use images & easily create your own video ad...
2018-11-1428 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerFacebook Video Ads Best Practices w/Akvile DeFazioThis week we're learning how to spruce up our Facebook Ads with video. Akvile DeFazio is the President of AKvertise, Inc. and she is just off her presentation at the SLCSEM Conference in Salt Lake City where she talked about the importance of using video in Facebook Ads. In this episode, we ask her: - The importance of video ads and the results she's seen - What makes a good Facebook video ad? - Pros/Cons of using the boosted post - Does the length of a video ad really matter?...
2018-05-0150 min
OVERSHARING hosted by Mikhail AlfonChanging Paths for Growth | Akvile DeFazioAs someone who lives for connecting people, bringing together consumers and brands is what Akvile DeFazio, President of AKvertise, Inc., a social media advertising agency, does best. Prior to launching AKvertise, she spent the last decade working in-house at a variety of companies, ranging from ski and snowboard ecommerce, to pet health insurance, and event marketing at Search Marketing Expo via paid search and social. As a conversion driven marketer, Akvile is passionate about helping businesses expand their online visibility and reaching their goals. Her expertise lies in ecommerce, event marketing, mobile apps, and lead generation, by way of Facebook...
2018-03-0125 min
The PPC Show PodcastEpisode #074 - What Makes a Great Facebook Video AdWelcome to episode #74 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Akvile DeFazio, President of AKvertise Inc.
In this episode, Akvile talks about what makes a good video for Facebook Ads and Instagram Ads.
Stay tuned as she covers:
- What makes a good video for Facebook Ads
- How can small to medium size brands affordably and effectively create video content for their campaigns
- What is the best way to use video in Instagram ads
- Common mistakes she sees companies make with video ads
- The m...
2018-02-2029 min
Art of the Float91: Why You Need Facebook Pixels with Akvile DeFazioWe are joined with Akvile Defazio of Advertise, inc. to learn about What Facebook Pixels are, why they are so important for our business and how to use them. Conversation spills over into general Facebook Marketing tactics as well.Support Art of the Float
2017-08-031h 05