Shows
Startups With StuHow This Mom Built a $1M Agency While Working 4 AM Mornings
"I magically carve out hours for my day. So some days I have to start at 4 a.m." This is how Akvile DeFazio, who fled Lithuania during the Cold War with just a wooden crate, manages to run a thriving social media advertising agency while raising a kindergartner. In a decade of business, she's achieved something almost unheard of: she's never been fired by a single client. Starting with zero sales experience and crippling stage fright, Akvile transformed herself from a timid freelancer into a confident agency owner who keynotes major conferences. Her secret? A revolutionary approach that...2025-05-2700 min
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastFinding Your Perfect Audience With Targeted Meta AdsPresident of AKvertise, Akvile DeFazio, discusses the intricacies of finding your perfect audience through targeted Meta ads. She explores how precise targeting and understanding audience behaviors can significantly enhance advertising effectiveness. Akvile shares insights on leveraging Meta's robust data to craft ads that resonate deeply with viewers, driving both engagement and conversionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2025-02-0619 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastCreative strategies for designing scroll-stopping social media adsPresident of AKvertise, Akvile DeFazio, discusses creative strategies for designing scroll-stopping social media ads. In a digital age where attention is the new currency, Akvile shares insights on how to captivate and engage audiences effectively. She emphasizes the importance of understanding consumer behavior and leveraging visual storytelling to make an impact. Today, Akvile talks about harnessing these elements to create ads that not only catch the eye but also drive meaningful engagement. Show NotesConnect With: Akvile DeFazio: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.c...2025-02-0520 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersLeverage AI To Improve Social Media Advertising PerformanceJoin Dots Oyebolu as he speaks with Akvile DeFazio, President and Social Media Advertising Specialist of AKvertise, about leveraging AI for impactful social media advertising strategies. Akvile shares her journey from founding her agency to becoming an industry leader in social media advertising, highlighting the evolving role of AI in optimizing ad performance and audience engagement.Key Takeaways:(02:05) Differences in platform-specific advertising strategies and their outcomes.(07:06) Advantage+ Audience performs best when given a suggested audience, allowing AI to learn and expand targeting effectively.(10:24) Combining traditional...2024-12-1235 min
SERP's Up SEO PodcastSERP’s Up | Will your audience actually care? How to gauge interestHow can you tell if your content will hit or miss before you even hit “publish”? Wix’s Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvila DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves. Understanding content gaps and adapting to audience interests is a must. The importance of undertaking the user’s life context is at the core of future content success. Get ready and shake that magic 8-ball to unlock...2024-12-1126 minSERP's Up SEO PodcastSERP’s Up | Will your audience actually care? How to gauge interestHow can you tell if your content will hit or miss before you even hit “publish”? Wix’s Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvila DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves. Understanding content gaps and adapting to audience interests is a must. The importance of undertaking the user’s life context is at the core of future content success. Get ready and shake that magic 8-ball to unlock...2024-12-1126 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerLeveraging AI for Social Advertising w/ Akvile DefazioIn this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content. Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an...2024-10-2338 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerMeta AI Advertising w/ Akvile DefazioErin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social media adverts across various sectors, including e-commerce, events, and apps, leveraging platforms like Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Key discussion points include: Ad Strategies and Targeting Changes in Consumer Behavior Importance of Conversion Tracking AI and Advertising User Experience Meta Ads for E-commerce Advertising Landscape Changes Akvile also shares the importance of mentorship, ongoing learning, and adaptation in the ever-changing landscape of digital marketing. Listen about her...2024-10-0939 min
The Founders ForumFounders Forum: Automating Your Agency With AIAkvile DeFazio, owner of Akvertise.com discusses the role of AI in media buying and its impact on workflow. She believes that AI will enhance, rather than replace, human creativity. Akvile shares her experience with AI tools and how they have helped her team create concise summaries, import data for reporting and overall improve efficiencies in managing client accounts. She also highlights the importance of documenting processes and using AI to refine them. Key Takeaways How AI is allowing for more efficient account management Why AI is helping to improve communication skills How handing...2024-05-2127 min
Conversion CastElevate Your META Ads With AILearn how AI is impacting META ads and what you can do to benefit from it. Social media ad expert Akvile DeFazio joins the podcast to share her strategies, tips, AI tools, and more for Facebook and Instagram ads. There is A LOT of great information in this episode.She’s worked with A-list brands and celebrities like Johnson & Johnson, Chipotle, Postmates, Dwayne “The Rock” Johnson, Kevin Costner, and Jewel to name a few.She references so many AI tools like Descript, Jasper, Rows, and more and you can learn about them and get links...2024-01-1030 min
The Rainmaker PodcastThe Comeback Story: How Akvile DeFazio Survived After Losing 90% of Her Agency BusinessHave you experienced a challenging week in your business that you'd rather erase from memory? In this episode, I sit down with Akvile DeFazio, the visionary behind AKvertise, a marketing agency. Akvile shares the most trying week in her career, marked by the loss of two significant clients, constituting more than 90% of her business. Despite this formidable setback, Akvile's resilience shines through as she perseveres to keep her agency thriving. Our conversation delves into the critical role of robust contracts in client relationships and the transformative power of vulnerability. We candidly exchange our encounters with burnout and...2023-11-2230 min
OVERSHARING hosted by Mikhail AlfonAkvile DeFazio: How to Thrive in Marriage, Parenting and BusinessAkvile DeFazio is a mother, wife, and the founder of Akvertise. Connect with Akvile on Twitter here. Connect with Mikhail on Instagram here.2023-11-0943 min
The Digital Marketing Mentor004: Testing New Strategies and Adjusting in Life and Paid Social with Akvile DeFazioSend us a textHaving immigrated to Toronto from Lithuania as a young child and moved multiple times, Akvile is no stranger to adjusting to new situations. She’s taken those life experiences and the skills she learned from her many mentors over her career and turned them into numerous awards and a thriving social media advertising agency. Learn about the path that got her there and how she was gifted a client list to start her agency journey. Episode Highlights[1:45] Akvile shares how her upbringing and educational background taught her how to...2023-02-0846 min
PPC Live The Podcast - The F*ck ups that led to TriumphsEP232 - Q5 Paid Social Tactics to Successfully Wrap the Year#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) co-hosted by Akvile DeFazio
Q1 Is “Q5” (December 25-31) a term you are familiar with? And if so, do you plan for it specifically?
Q2 How have your paid social efforts gone so far this holiday season?
Q3 What are the benefits of advertising during Q5?
Q4 What type of messaging have you seen work well for Q5 advertising or do you plan to test?
Q5 What tools do you use for Q5 camp...2022-11-3030 min
Channel MasteryAkvile DeFazio, AKvertise Inc.Description: We are delighted to welcome back friend of the show and President of AKvertise, Akvile DeFazio. Akvile and I chat about trends in digital marketing space, iOS14’s effect on cookies, supply chain’s unexpected impacts, diversifying social advertising, and more. Join us to learn from an industry leader in the digital marketing and social media space who works with brands like Thermos, Johnson & Johnson, and Postmates. As someone who lives for connecting people bringing together consumers and brands is what Akvile DeFazio does best. Akvile founded AKvertise in 2014 as the culmination of her passions for soc...2022-01-2826 min
Marketing O'Clock - Digital Marketing NewsGap Analys-ish: YouTube "Improves" Search Insights & Adds Content GapsThis week on Marketing O'Clock, the YouTube Creators Team announced a Content Gap feature and other new insight tools for creators, but the real gap exists in the insights themselves. Google Ads issued service adjustments for accounts that were impacted by an issue with shopping campaigns in November. Plus, Jack Dorsey and his beard are stepping down as CEO of Twitter and all the digital marketing news you missed this week.
*video work as mentioned on the show*
https://www.youtube.com/watch?v=ydWO9m8ZIpY
https://www.youtube.com/watch?v=pOvZFqhjnUY
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StoryShout: Real Stories of Failure & ConnectionAkvile Sucks at On-The-Spot RebuttalsSend us a textAkvile DeFazio joins Kelsey Jones this week to talk about on-the-spot rebuttals. Why do you always come up with the perfect thing to say hours after someone is rude? Akvile and Kelsey share their experiences where they wish they had handled rebuttals better, and some that they did. To learn more about StoryShout podcast advertising opportunities and guest openings, visit us at StoryShout.coAnd don’t forget to leave us a review and subscribe on Apple Podcasts, Spotify, and wherever else you listen to po...2021-09-0827 min