Shows
Marketing Today with Alan HartIntroducing Marketing BeyondMarketing Today has a new look and name: Marketing Beyond with Alan Hart, brought to you by Deloitte Digital.In Marketing Beyond with Alan Hart, Alan embarks on a new chapter with the relaunch of his marketing podcast. In this brief preview, Alan introduces you to Marketing Beyond—the evolution of Marketing Today—and invites you to discover how the show's expanded team and global support will help bring you the content you’ve come to know and love! Get ready to dive deeper into the future of marketing as the new series explores cutting-edge strategies, techno...
2025-01-1603 min
Marketing Today with Alan Hart374: Simply Honest Ads and In-House Creatives with Airbnb’s Hiroki AsaiHiroki Asai is the Head of Global Marketing at Airbnb, overseeing all marketing efforts and in-house creative teams. Hiroki grew up as a skateboarder in the 80s, loved the design aspect of that world, and started his career as a graphic designer. Eventually, he learned how to apply what he knew about creativity and design to solve business problems. He spent 18 years at Apple and served as Vice President of Global Marketing Communications and Executive Creative Director, where he was responsible for a variety of iconic marketing campaigns for a range of products, including the iMac, iPod, iPhone, iPad...
2023-07-0536 minMarketing Today with Alan Hart322: Unlocking App Data with Apptopia’s Jonathan KayAs consumer behavior rapidly changes during the pandemic and beyond, Jonathan Kay, Founder & CEO of app data insights company Apptopia, says the only way to success is focusing on the data to make fully informed business decisions.In this episode, Alan and Jonathan discuss Apptopia’s data insights into various business sectors and how marketers can utilize this specific data in more creative and effective ways. As an entrepreneur, Jonathan also touches on the lessons he’s learned from building this business— whether it’s hiring or the potential backfire of reliance on systems.In this epi...
2022-07-2736 minMarketing Today with Alan Hart309: The Power of Streaming Ads with Roku’s Jordan RostAs the Head of Ad Marketing at Roku, Jordan Rost helps marketers understand shifting media behavior, re-imagine storytelling for the Streaming Decade, and make better ads. Prior to joining Roku, Jordan held leadership roles at Google, Nielsen, Adaptly, and Accenture.On the show today, Alan and Jordan discuss why buyers should prioritize streaming in their ad strategy, and why Roku expects this year to be the first truly streaming-first Upfront. They also dive into the ways media is changing and how to tailor ad experiences to your audience.Listen in to learn more....
2022-04-2731 minMarketing Today with Alan Hart307: Prioritizing Ad Privacy with Google’s David TemkinDavid Temkin is the Director of Product Management, Ads Privacy, and User Trust at Google. He leads the product management team responsible for ads privacy. His team is focused on delivering privacy-first monetization product changes that are driven by the changing regulatory environment. They are also responsible for transparency control for ads all across Google's ad business.On the show today, Alan and David talk about his role and what privacy and the combination of privacy and trust mean. Later, David shares his thoughts on how marketers should be thinking about ads privacy and what we need...
2022-04-1327 minMarketing Today with Alan Hart296: Unpacking the Growth Triple Play with McKinsey’s Biljana CvetanovskiBiljana Cvetanovski is a partner at McKinsey & Company and leads their marketing and sales practice in the UK, Ireland, and Israel.In this episode, Alan and Biljana discuss a recent report that McKinsey shared called “The Growth Triple Play—Creativity, Analytics, and Purpose.” During their conversation, they break down the report and discuss how, when combined, those three core elements create extensive results for companies.Biljana says she has an “impatience for impact and growth” and shares how others can pave the path for growth in their organization.In this episode, you'll learn:The type...
2022-01-2627 minMarketing Today with Alan HartBONUS: What if? So What? Hosts Ask Alan His Own QuestionsWe have two special treats in the RSS feed for loyal marketing listeners - a What if? So What? podcast drop with Alan as a guest and a Bonus episode with the hosts of What if? So What?, Kim Williams-Czopek and Jim Hertzfeld, asking Alan his own questions he asks all his guests.For this bonus episode, Alan thought it would be fun to turn the tables. So today, Kim and Jim are going to pose questions to Alan. Episode Highlights: Kim asks Alan, you are a seasoned marketer now, bu...
2022-01-2516 minMarketing Today with Alan HartBonus: What if? So what? podcast interview of Alan HartWhat if the key to digital success is getting back to basics? An Interview With Alan Hart.This is a special feed drop from What if? So what? podcast. Check them out!In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today's environment.Connect with Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing...
2022-01-2535 minMarketing Today with Alan HartBONUS: Our Biggest Marketing Lessons and Opportunities with Alan Hart and Stef HamerlinckThis is a BONUS episode from Marc Binkley and the Anstice aCast podcast where Alan, Marc, and Stef Hamerlinck discuss the year in review of marketing and their respective podcasts. ----In this year-in-review, Alan, Stef, and Marc share the biggest lessons they've learned from interviewing hundreds of the world's leading thinkers in strategy, marketing, and branding.Alan Hart, Stef Hamerlinck, and Marc Binkley have interviewed hundreds of the world's leading thinkers on business strategy, marketing, and branding. During this entertaining conversation, the three of us share some of the biggest lessons we've le...
2021-12-1749 minMarketing Today with Alan Hart270: Aligning Your Brand and Product Messaging with Frankly Organic Vodka Co-founders Philip and Kristen RiskHusband and wife, Philip and Kristen Risk are the Co-founders of Frankly Organic Vodka. On the show, Alan learns how they met selling luggage, how they maneuvered from sales to marketing, and what brought them to founding a vodka company. They share what's unique about Frankly Organic Vodka and how the liquor industry is not an easy place to survive and thrive. Yet this dynamite couple is doing just fine. Frankly Organic Vodka expanded its distribution from two states to thirteen states in 2020 and will continue to grow into 45 states. When they first founded the co...
2021-07-2836 minMarketing Today with Alan Hart266: Standing Out in the Crowd with Torchy’s Tacos Scott HudlerScott Hudler is the CMO of Torchy's Tacos, an experiential craft-casual restaurant. In this episode, Alan and Scott explain what that means. Torchy's was founded a decade ago in Austin, Texas. The concept was an elevated street taco. Today they have over 83 locations in seven states and plan to add a hundred company-owned restaurants in the next five years. Learn how being individually owned instead of a franchise helped them grow and how they lean heavily on experience and grass roots marketing.In this episode, you'll learn:The intersection between fun and bu...
2021-06-3036 minMarketing Today with Alan Hart256: Human Behavior Should Inform Your Brand Positioning with Panera's Eduardo LuzOn this 256th episode of Marketing Today, Alan Hart and Eduardo Luz, Chief Brand and Concept Officer at Panera, discuss the pivots Panera executed during the pandemic, including how they positioned their mobile app and the innovations they implemented in their menu offerings.Eduardo sees the future of marketing as really honing in and connecting with your consumer. As Panera changed its menu and shifted to what Eduardo calls “warmer offerings,” they started to see the incremental success that has propelled their business forward. The conversation covers consumer behavior, and Panera's new company value: respect for t...
2021-04-2134 minMarketing Today with Alan Hart255: Marketing Water Plus Purpose in Action with PepsiCo’s Zach HarrisOn this 255th episode of Marketing Today, Alan Hart talks to Zach Harris, VP of Marketing for the Water Portfolio at PepsiCo Beverages, North America. Throughout the episode, Alan and Zach discuss how to brand water, their new launch of bubly bounce, and their other products like LIFEWTR and Aquafina. The conversation starts with Zach describing his career at PepsiCo, a company he's been at since he graduated college. He says these experiences have taught him that the role of a brand is really to keep the consumer “at the center of everything you do.” Because without it, y...
2021-04-1450 minMarketing Today with Alan Hart254: Human Connection and No-Ego Marketing with Docupace’s Ryan GeorgeIn this 254th episode, Alan Hart talks with Ryan George, Chief Marketing Officer at Docupace Technologies, a financial technology company focused on the wealth management industry.In this episode, Alan and Ryan discuss the B2B marketing space, Ryan's focus on content marketing and building expertise within an organization, and how that can be a natural, self-fulfilling prophecy for your success.At the beginning of the conversation, they discuss Ryan's transition from public relations to marketing, his role as CMO at Docupace, and how Ryan thinks about B2B marketing in today's world. From his...
2021-04-0733 minMarketing Today with Alan Hart252: What Emotion, Technology, and Data Mean for Marketing with MasterCard's Raja RajamannarOn this 252nd episode of Marketing Today, Alan Hart speaks with Raja Rajamannar, the Chief Marketing and Communications Officer at MasterCard. Alan and Raja discuss Raja's new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers, which demystifies data-driven marketing and identifies emerging opportunities in the digital world.The conversation begins with the evolution of various marketing paradigms, from product to psychology, to emotion in brand messaging. Raja makes these shifts easy to understand and clarifies how marketers can leverage them in their strategies. Raja says over the years marketing has shifted to f...
2021-03-2450 minMarketing Today with Alan Hart251: The Importance of Details in Customer Relationships and ABM with Sendoso's Dan FrohnenOn this 251st episode of Marketing Today, host Alan Hart talks to Dan Frohnen, the CMO of Sendoso. This leading sending platform helps companies stand out by giving them new ways to engage with customers through the buyer's journey.In this episode, Alan and Dan talk about what marketers should be thinking about to help companies deliver a better experience for their customers and their employees.The conversation starts with Dan's transition from the music industry to the tech industry and finally to his role as CMO at Sendoso. Throughout his career, he learned the...
2021-03-1724 minMarketing Today with Alan Hart250: How Product Experience, Marketing, and Community Coexist with FreshBooks' Paul CowanOn this 250th episode of "Marketing Today," host Alan Hart speaks with Paul Cowan, the CMO of FreshBooks, a cloud-based accounting solution for small businesses and self-employed professionals. Over the past 20 years, Paul has marketed everything from booze to SaaS products, learning that product experience and marketing go hand-in-hand.In this episode, Alan and Paul discuss the symbiotic relationship between product experience and marketing while touching on the intersection between marketing and community. They even talk of activism — or really slacktivism — and what it means for businesses.The conversation begins with an overview of how Fres...
2021-03-1037 minMarketing Today with Alan Hart249: What Radicalization Means to a Brand Marketer with Yonder CEO Jonathon MorganOn this 249th episode of "Marketing Today," host Alan Hart speaks with Jonathon Morgan, the founder and CEO of Yonder, an AI company that helps Fortune 500 communication teams identify and counteract online disinformation about issues that matter to their organization. In this episode, Morgan talks about the power of groups with extreme ideals and how thought radicalization can mean something different for marketers. Our conversation starts with understanding Yonder's mission and how the company originated. Early in his career, Morgan conducted internet research, advising the state department on how they could counter the impact of on...
2021-03-0344 minMarketing Today with Alan Hart248: The Power of Audio with Audioburst founder and CEO Amir HirshOn this 248th episode of "Marketing Today," host Alan Hart speaks with Amir Hirsh, the chief executive officer and founder at Audioburst. This AI-powered audio discovery platform helps connect content consumers with relevant audio clips.Our conversation starts with how people have a tendency to call Hirsh crazy due to his innovative and forward-thinking. Hirsh discusses how 2020 acted as gasoline on the audio fire and how "audio connects people much stronger and creates brand affinity." In the last year alone, the podcast industry more than doubled in size as more and more people crave content that doesn't...
2021-02-2430 minMarketing Today with Alan Hart247: Forget 2020? Party City and Julie Roehm have made the best of it and moreOn this 247th episode of "Marketing Today," host Alan Hart speaks with Julie Roehm, the chief marketing and experience officer at Party City. More than most, Party City had to make a massive pivot in response to the pandemic, as parties became all but outlawed.We start our conversation talking about Roehm's unusual path to where she is today, actually beginning with a degree in environmental engineering before moving to finance and ultimately marketing. Roehm then explains how each industry taught her to view challenges "as opportunities rather than an obstacle." Next, Roehm dives into the beginning...
2021-02-1749 minMarketing Today with Alan Hart246: How Being Yourself Makes You a Better Leader with author Minter DialOn this 246th episode of "Marketing Today," host Alan Hart speaks with Minter Dial, the author of "You Lead: How Being Yourself Makes You a Better Leader." Dial knows and shares what it takes to use your authentic self to lead a successful brand.We start our conversation by talking about how the ongoing global pandemic has taken away Dial's source of energy, that being, talking and communicating with other people. Dial then dives into his new book, "You Lead: How Being Yourself Makes You a Better Leader," and how he hopes it will "change the way...
2021-02-1046 minMarketing Today with Alan Hart245: Creativity, Humor, and Happiness with JibJab's Mauro GattiOn this 245th episode of "Marketing Today," host Alan Hart speaks with Mauro Gatti, the chief creative officer at JibJab. Gatti is driven by his love for creativity and a desire to use that creativity to make the world a better place for all living beings that call this planet home.We start our conversation by diving into Gatti's life growing up in Northern Italy, an area full of workaholics, where he began working in his uncle's butcher shop as a 10-year-old boy. Though he grew up in a small town, Gatti believes that "the best part...
2021-02-031h 01Marketing Today with Alan Hart244: Premium Brands and Business Marketing with AMEX's Clayton RuebensaalOn this 244th episode of "Marketing Today," host Alan Hart speaks with Clayton Ruebensaal, executive vice president of Global B2B Marketing at American Express. Ruebensaal talks about his experience developing brand strategies for premium brands and his vision for the future.We start our conversation with a dive into Ruebensaal's world-travel experience as a child, having grown up with a father in the foreign service. Ruebensaal discusses how his time spent in so many different cultures shaped his view of the world and brought about his interest in all people.We then speak on...
2021-01-2738 minMarketing Today with Alan Hart243: Hispanic Business at PepsiCo with Esperanza TeasdaleOn this 243rd episode of "Marketing Today," host Alan Hart speaks with Esperanza Teasdale, vice president and general manager of the Hispanic Business Unit for Pepsico Beverages North America. Teasdale is responsible for the overall strategy, engagement, and sales for a Hispanic business unit that brings in over $2 billion per year.We start our conversation with Teasdale's experience from growing up with two parents that had both immigrated to the US from Ecuador in search of a better life. Since they both had demanding blue-collar jobs, Teasdale "grew up as a latch key kid," taking herself to...
2021-01-2053 minMarketing Today with Alan Hart242: Agile Research with Rob Holland CEO at Feedback LoopOn this 242nd episode of "Marketing Today," host Alan Hart speaks with Rob Holland, the CEO at Feedback Loop, a technology growth company that provides rapid consumer feedback through its agile research platform.We begin the interview with Holland's upbringing in Staten Island and eventually to the West Coast, but wherever he went, it never seemed to be permanent. Holland believes "being comfortable with mobility has been a real game-changer," allowing him to adapt quickly to new environments. We then move to Holland's financial background and how it helped him when making the transition to managerial positions...
2021-01-1339 minMarketing Today with Alan Hart241: 2021 Global Marketing Trends with Deloitte's Ashley ReichheldOn this 241st episode of "Marketing Today," host Alan Hart speaks with Ashley Reichheld, principal at Deloitte. Reichheld discusses the findings of Deloitte's 2021 Global Marketing Trends Report and dives deep into a few of its seven trends.We start our conversation with Reichheld's background of traveling. She talks about her experiences living and working in over 40 countries across six continents and how it helped her gain insight and perspective into different cultures. From there, we dive into the meat of the interview, Deloitte's 2021 Global Marketing Trends Report. With this report, Deloitte aimed to dispel some of the...
2021-01-0628 minMarketing Today with Alan Hart240: Unlocking Brand Growth with Belvedere Vodka CEO Rodney WilliamsOn this 240th episode of "Marketing Today," host Alan Hart speaks with Rodney Williams, president and CEO of Belvedere Vodka. With a bevy of experience leading successful marketing campaigns across a plethora of industries, Williams is truly an expert when it comes to closing the gap between a product and its consumers.To start our conversation, Williams discusses his business school experience and the nonprofit sector before he began his journey to become a marketing expert. In school at Northwestern, Williams quickly learned that "you have a strong chance of getting a good grade by joining a...
2020-12-3053 minMarketing Today with Alan Hart239: Media Assurance & Transparency Still a Global Issue with Rizwan MerchantOn this 239th episode of "Marketing Today," host Alan Hart speaks with Rizwan Merchant, CEO at Media Merchant. Merchant is the first guest from Pakistan and brings over a decade of experience in the Pakistani Media Industry. Today, we talk about the 2016 ANA Transparency Report and how these issues are still present today, four years on.We start our conversation with the exploding media industry in Pakistan, which has gone from less than $100M in advertising expenses to over $550M in just ten years. With that massive growth has come a plethora of problems, not only in...
2020-12-2244 minMarketing Today with Alan Hart238: Beyond Beer at Anheuser-Busch with Lana BuchananOn this 238th episode of "Marketing Today," host Alan Hart speaks with Lana Buchanan, vice president of marketing for Beyond Beer at Anheuser-Busch. Buchanan oversees the marketing for everything that does not fall in the category of beer and, as such, has a massive portfolio full of product categories that require different marketing approaches!We start our conversation with Buchanan's background in the alcohol industry and the horror story that forced her to become an expert cocktail creator. Then Buchanan discusses what it's like working with such an extensive portfolio of products and why she loves it. "...
2020-12-1632 minMarketing Today with Alan Hart237: ThirdLove Agility and Empowerment through Tough Times with co-founder Heidi ZakOn this 237th episode of "Marketing Today," host Alan Hart speaks with Heidi Zak, the co-founder and CEO of ThirdLove, the 3rd largest online bra and underwear company in the United States. Zak is passionate about making sure all women feel comfortable in their underwear, no matter their shape or size.Our conversation starts with a glimpse of Zak's past, growing up in a town of just 3,000 people and working at a farmers market. After college, Zak finally found her way to the Big Apple while working in an investment bank's retail division. Zak then talks about...
2020-12-0934 minMarketing Today with Alan Hart236: Emojis, Expression & Leadership with Holler's Travis MontaqueOn this 236th episode of "Marketing Today," host Alan Hart speaks with Travis Montaque, the founder and CEO of Holler. This messaging technology company uses AI and content to improve consumer communication online. Holler is on the frontline of the ongoing battle to bring human emotion into the world of technology.The conversation with Montaque begins with his time at Chick-fil-a as a teenager, starting as a cashier and eventually working his way to the role of district manager by the time he was 19-years-old. Montaque was able to make the "fastest transition from Main Street to...
2020-12-0247 minMarketing Today with Alan Hart235: Leading 2X Growth with Steve Schlesinger in the Market Research IndustryOn this 235th episode of "Marketing Today," host Alan Hart speaks with Steve Schlesinger, founder and CEO of Schlesinger Group, a market research company. Schlesinger has been a part of the family business for over 35 years, working to take the company to greater heights than it has ever seen!We start our conversation with the history of Schlesinger Group and how Schlesinger's mother's affinity for hard work set the foundation for years to come. Over the last 35 years, Schlesinger Group has experienced multiple chapters of growth. "The goal for us is really to maintain a nimble and...
2020-11-2536 minMarketing Today with Alan Hart234: Marketing in the cloud with NetApp CMO James WhitemoreOn this 234th episode of "Marketing Today," host Alan Hart speaks with the CMO of NetApp, James Whitemore. Over the last six years, NetApp has made the switch from a traditional data-storage company to a cloud-based storage company, and Whitemore is here to talk all about it.We start our conversation off with Whitemore's childhood in the U.K. and how an affinity for toying with technology sparked an early interest in the field. Whitemore then outlines his professional journey, starting as a salesman for a mobile phone company in the U.K., which led him to...
2020-11-1837 minMarketing Today with Alan Hart233: New Brand Business Models with Erich JoachimsthalerOn this 233rd episode of "Marketing Today," host Alan Hart interviews Erich Joachimsthaler, founder and CEO of Vivaldi Group. Joachimsthaler's company works to keep its clients ahead of the continually evolving marketing game by remaining innovative at the intersection of purpose and profit.Originally from Germany, Joachimsthaler shares how academia brought him to Kansas of all places, and eventually landed him in New York, where he lives today. He looked at the option of going straight into the workforce after school in Germany but decided that "success in life is to minimize the time between graduation and...
2020-11-1138 minMarketing Today with Alan Hart232: Virtual Marketing Teams with Planable Founder Xenia MunteanOn this 232nd episode of "Marketing Today," host Alan Hart interviews the founder of Planable, Xenia Muntean. Planable allows marketing teams to collaborate, and even more importantly, visualize the content that they are creating before posting it online.Our conversation starts with Muntean's experience growing up in the Republic of Moldova, a post-Soviet country in Eastern Europe. This environment taught Muntean the discipline, resiliency, and work ethic that led her to land on the Forbes 30 Under 30 list, though the journey wasn't always smooth. Muntean says, "it's only a path now looking back, connecting all the dots and...
2020-11-0428 minMarketing Today with Alan Hart231: Doing Good with Good Man Brand CMO Nancy RichardsonOn this 231st episode of "Marketing Today," host Alan Hart interviews Good Man Brand CMO Nancy Richardson. Richardson has held executive positions at companies like Starbucks and Lululemon, and that experience led her to where she is today.We kick off our conversation talking about Richardson's past, how being born and raised in Hawaii led her to a career that she just wasn't happy with, and how her competitive nature from her soccer-playing days brought her into the marketing field. Holding executive positions for a series of startups and fast-growth companies taught Richardson the value of a...
2020-10-2826 minMarketing Today with Alan Hart230: "I Quit" TV Show Star, Mike D's BBQOn this 230th episode of “Marketing Today,” host Alan Hart interviews Michael De Los Santos, founder of Mike D's BBQ. Mike is a part of the entrepreneurs being profiled on the Discovery Channel Show, I Quit.We start our conversation with Mike's background and how he found his way into the world of BBQ. With previous experience in the nonprofit sector and fighting for social justice, Mike believes that “if you have food, you can bring anybody in town to the table to talk while they're eating.” Then, Mike dives into his experience on the Discovery Channel reality...
2020-10-2136 minMarketing Today with Alan Hart229: USAA's Tony Wells on Marketing & DiversityOn this 229th episode of "Marketing Today," host Alan Hart interviews Tony Wells, Chief Brand Officer at USAA.We begin with an inside look into Wells's basketball days playing alongside David Robinson during The Naval Academy's magical Elite Eight Run. Wells then dives into his unique transition into the corporate world from his military service. "I love this idea of engaging with consumers or members," Wells says regarding his attraction towards the marketing function. After a handful of positions at various top companies, Wells found his home at USAA. "One of the challenges in marketing...is you...
2020-10-1441 minMarketing Today with Alan Hart228: Advertising wake-up call with GWI's Carrie SeiferOn this 228th episode of "Marketing Today," host Alan Hart interviews Carrie Seifer, the GM of GlobalWebIndex in North America. The company is a market research SaaS company founded by Tom Smith in 2009 that provides audience insight to publishers, media agencies, and marketers around the world.We start the conversation about how Seifer 's mindset has shifted throughout her career, going from focusing on the present to centered around where she wanted to go. Seifer then dives into the plethora of complex factors that go into purchasing decisions for Americans in today's world.There is...
2020-10-0735 minMarketing Today with Alan Hart227: Design, VC, and Business with Frog President Andy ZimmermanIn this 227th episode of "Marketing Today," host Alan Hart interviews Andy Zimmerman, president of Frog, a company that assists leading businesses in designing, engineering, and bringing meaningful products to market.Zimmerman began his career as a writer traveling with the circus around Europe. "Life is just a circus," he says whenever someone asks him about his past. He likes to think of himself as a storyteller, inspiring clients to try new things and put themselves out there. Zimmerman believes it's essential to "make functional designs but also designs that touch people at an emotional level." We...
2020-09-3038 minMarketing Today with Alan Hart226: Filmmaking Magic with Breakwater Studios founder Ben ProudfootOn this 226th episode of “Marketing Today,” host Alan Hart interviews Ben Proudfoot, founder of Breakwater Studios.In today's episode, Proudfoot talks all about how brand films can thrive and closing the gap between the brands and the filmmakers. We also discuss how he has been able to produce a multitude of films during the COVID-19 pandemic.Proudfoot's career as an entrepreneur and filmmaking began after his success as a junior magician in Canada, becoming an international champion at a very young age. We discuss how that success led him to the University of Southern Cali...
2020-09-2342 minMarketing Today with Alan Hart225: Recipe for Brand Refresh with King Arthur Baking's Bill TineOn this 225th episode of "Marketing Today," host Alan Hart interviews Bill Tine, the vice president of marketing at King Arthur Baking Company.On the show today, we talk about Tine's refresh of King Arthur Baking's brand, including the process and research that went into the refresh. We also discuss the impact of the current months on his business and the explosive growth that they've had.We start this episode by talking about some of Tine's favorite recipes. We then dive into our discussion about King Arthur's rebrand, which emphasizes their identity as a baking...
2020-09-1634 minMarketing Today with Alan Hart224: C-suite Leadership with Coupa Software CMO Chandar PattabhiramDuring this 224th episode of “Marketing Today,” host Alan Hart interviews Chandar Pattabhiram, the chief marketing officer at Coupa Software.On the show today, we talk about the shift Pattabhiram is making in his marketing across strategy and programs. He defines 4 Ps around positioning, posture, programs, and people. We dive into each of those components. We also talk about C-suite leadership and how CMOs should be thinking about the role.Pattabhiram begins by introducing us to Coupa Software, which is a platform to manage business spend. We then talk about Pattabhiram's approach to marketing in the...
2020-09-0932 minMarketing Today with Alan Hart223: Modernizing OOH with Ubimo's Norm ChaitDuring this 223rd episode of “Marketing Today,” host Alan Hart interviews Norm Chait, the Head of Out-of-Home Service at Ubimo.On the program today, we modernize my definition of out-of-home based on what Ubimo is doing with its location-based intelligence offering and bringing audience understanding, location, and traffic monitoring to an old medium. The updated view Chait shares on what out-of-home should look like today can expand what's possible for marketers.Chait begins by talking about what attracted him to the out-of-home space and how Ubimo uses location intelligence to understand what people do throughout thei...
2020-09-0230 minMarketing Today with Alan Hart222: Beyond the Bottle with PepsiCo's Scott FinlowDuring this 222nd episode of “Marketing Today,” host Alan Hart interviews Scott Finlow, the chief marketing officer of PepsiCo's foodservice business.On the show today, we talk about PepsiCo's push into sustainability, specifically the Beyond the Bottle initiative. We also talk about PepsiCo and their foodservice division's beta testing of SodaStream Professional and many other topics. Finlow begins by talking about his long career with PepsiCo and the always energizing environment there. We then talk about PepsiCo's impressive sustainability initiatives. Finlow says, "we have a vision of a world where plastic will never become waste." Then...
2020-08-2639 minMarketing Today with Alan Hart221: Comfort in Trying Times with Purple's Burke MorleyDuring this 221st episode of “Marketing Today,” host Alan Hart interviews Burke Morley, the vice president of brand and executive creative director of Purple.On the show today, we talk a lot about content and how content has been vital to Purple's growth. We also discuss Purple's focus on differentiation and innovation in the DTC mattress space, including their “SHIF” (show how it feels) approach.Morley talks about what sets Purple apart from their competitors in the same space. He says, “we're interested in creating a better sleep experience and a better mattress and not just a bet...
2020-08-1937 minMarketing Today with Alan Hart220: The shift to creative with Bynder's CMO Andrew Hally During this 220th episode of “Marketing Today,” host Alan Hart interviews Andrew Hally, the chief marketing officer at Bynder.On the show today, we talk about personalization and whether it's the right move for marketers at this time, whether investing in personalization technology is the right thing to be doing, and what consumers really care about. Hally provides lots of valuable advice to other marketers and CMOs.Hally talks about how we need to bring more balance to the trend of marketing personalization. He predicts that in a few years, “Marketing attention may be begi...
2020-08-1228 minMarketing Today with Alan Hart219: Real Growth for All with Marc de Swaan AronsDuring this 219th episode of “Marketing Today,” host Alan Hart interviews Marc de Swaan Arons, founder of the Institute for Real Growth.Today we talk about what the Institute for Real Growth focuses on and what it hopes to achieve for all stakeholders. We discuss how the Institute for Real Growth is helping marketers and CEOs realize that growth potential.De Swaan Arons begins by describing the journey to founding the Institute for Real Growth, which involved thousands of interviews with brand heads and an initiative to understand the role of marketers in organizations that outp...
2020-08-0543 minMarketing Today with Alan Hart218: Creating Human Connection in CX with Deloitte's Tim GreulichDuring this 218th episode of “Marketing Today,” host Alan Hart interviews Tim Greulich, managing director at Deloitte and the operational customer experience practice leader.On the show today, we talk about the latest report from Deloitte Digital called "Creating Human Connection at Enterprise Scale." We discuss why creating a human connection is essential in today's service economy, how companies should be thinking about it, and why it's so hard.In our discussion of "Creating Human Connection at Enterprise Scale," Greulich begins by discussing the big questions that inspired the report. He provides advice for companies that...
2020-07-2930 minMarketing Today with Alan Hart217: Engaging Gen Z with JUV ConsultingDuring this 217th episode of “Marketing Today,” host Alan Hart interviews Ziad Ahmed and Shaina Zafar, executives at JUV Consulting.On the show today, we talk about how these young entrepreneurs began their already remarkable careers and JUV's first big break. We talk about JUV's purpose-driven mission and its unique workforce of Gen Z consultants.Ahmed and Zafar share how JUV has innovated and grown beyond their expectations. They emphasize their focus on big purpose-driven ideas. Zafar says, "As a purpose-driven company, we always think about people and purpose first." They explain their services and prov...
2020-07-2251 minMarketing Today with Alan Hart216: Invisible forces controlling conversations with Yonder CMO Lisa RobertsDuring this 216th episode of “Marketing Today,” host Alan Hart interviews Lisa Roberts, the chief marketing officer at Yonder, an AI SaaS company. Today, we talk about Roberts' long history in Texas and then move into how her work at Yonder applies to recent waves of communication about coronavirus and the protests for racial equality and social justice. We talk about the implications these waves have for brands and marketers and what Roberts thinks we need to be watching.Roberts shares how Yonder helps brands understand their market by looking at the activity of highly aligne...
2020-07-1543 minMarketing Today with Alan Hart215: Refreshing a Brand and Person with NI's CMO Carla Piñeyro SublettDuring this 215th episode of “Marketing Today,” host Alan Hart interviews Carla Piñeyro Sublett, chief marketing officer at NI.On the show today, we talk about Piñeyro Sublett's background. She started at Dell, then became the CMO at Rack Space. We also talk about the year she took off to find ubuntu. Our conversation covers renewal within ourselves and how to bring our work and personal lives together.Piñeyro Sublett's begins by talking about her year of finding ubuntu when she took a year off from work and focused on reconnecting with the thi...
2020-07-0827 minMarketing Today with Alan Hart214: CMO Role and Search Demystified with Korn Ferry's Zach PeikonDuring this 214th episode of “Marketing Today,” host Alan Hart interviews Zach Peikon, who specializes in senior-level executive search for chief marketing officers, chief growth officers, and other sales and digital leaders at Korn Ferry.Today, we talk about demystifying the executive search function, the types of characteristics they're looking for in the next generation of CMOs, and the differences required to make the transition from chief marketing officer to GM or CEO.Peikon shares how he became involved in the world of executive search; then, he provides insights into what CMOs are most concerned about...
2020-07-0132 minMarketing Today with Alan Hart213: Battling Bot Fraud with White Ops CMO Dan LowdenDuring this 213th episode of “Marketing Today,” host Alan Hart interviews Dan Lowden, the Chief Marketing Officer at White Ops.On the show today, we talk about marketing and cybersecurity. We get into fraud and fraud detection, including two significant cases where White Ops was one of the leaders in identifying fraud. You're going to learn a lot about fraud and why marketers should care about it.Lowden explains some of the complex problems White Ops addresses that marketers need to be thinking about today. He says, "The goal here is to ensure brands from a ma...
2020-06-2440 minMarketing Today with Alan Hart212: Advertising for Skeptics with Bob HoffmanDuring this 212th episode of “Marketing Today,” host Alan Hart interviews Bob Hoffman, returning guest and author of the new book, Advertising for Skeptics.On the show today, we talk about the main ideas that inspired Hoffman to write Advertising for Skeptics and the delusions he believes the marketing and advertising industries are under. We laugh a lot, and maybe we'll inspire you to get a cocktail after you're done listening.Hoffman tells us how Advertising for Skeptics came out of his musings on the industry. Hoffman says, “My idea is that we should be skepti...
2020-06-1731 minMarketing Today with Alan Hart211: Moving and Shaking on TikTok with Evan HorowitzDuring this 211th episode of “Marketing Today,” host Alan Hart interviews Evan Horowitz, CEO of Movers+Shakers, a go-to agency for TikTok.On the show today, we talk about how Movers+Shakers came about, how it's a family business with his partner, and we talk about some of the record-setting campaigns with e.l.f. Cosmetics, among other work.Horowitz tells us how he started thinking like a marketer while giving campus tours as a Stanford engineering student. Then he shares how the idea for Movers+Shakers came out of the vision that “using original music...
2020-06-1025 minMarketing Today with Alan Hart210: Delivering Value in a Pandemic with MetaCX President Jake SorofmanDuring this 210th episode of “Marketing Today,” host Alan Hart interviews Jake Sorofman, president of MetaCX.Today, we talk about what it's like to join a company and transition from CMO to president in a global pandemic. We talk about how Sorofman is thinking about company culture. We also discuss MetaCX's founder and the overall vision of the company.Sorofman describes how his role as chief marketing officer prepared him for his new role at MetaCX. Then he shares his perspective on creating company culture during a global pandemic. He says, "You need to be even...
2020-06-0329 minMarketing Today with Alan Hart209: NerdWallet Brand, Measurement, and Insights with CMO Kelly GilleaseDuring this 209th episode of “Marketing Today,” host Alan Hart interviews Kelly Gillease, chief marketing officer at NerdWallet.Today, we talk a lot about Gillease's experience, which spans about twenty years in startups, travel, EdTech, and search, as well as supporting some of the acquisitions of those startups. We also talk about NerdWallet's venture into using big mass media advertising like TV and brand-building efforts and how she did that. We also highlight Gillease's background and some of the unique things that she's done in her life and her dual degree in both English and economics from UC B...
2020-05-2743 minMarketing Today with Alan Hart208: Global Brands with Kristof Neirynck at Wallgreens Boots AllianceDuring this 208th episode of “Marketing Today,” host Alan Hart interviews Kristof Neirynck, chief marketing officer of global brands at Walgreens Boots Alliance.On the show today, we talk about how Walgreens Boots Alliance has responded to COVID-19. We also talk about Neirynck's portfolio of brands that he manages, store-owned brands, as well as their global CPG portfolio. We talk about the differences in various markets where they're a leader in the U.K. and how they've entered the U.S. market and the Chinese market in recent history. Then we switch gears and talk about his back...
2020-05-2041 minMarketing Today with Alan Hart207: Leadership and transformation with H&R Block's Vinoo VijayDuring this 207th episode of “Marketing Today,” host Alan Hart interviews Vinoo Vijay, the chief marketing officer at H&R Block.On the show today, Vijay talks about his background growing up and tells us about his job at H&R Block. We talk about the transformation he's driving there and the advice he has for other marketers in the same role. We also talk about COVID and the response that H&R Block has put into place.Vijay shares that he attended boarding school at a young age. We then learn about the many achi...
2020-05-1336 minMarketing Today with Alan Hart206: The Spirit of the Olympics and Technology with Lauren Sallata at PanasonicDuring this 206th episode of “Marketing Today,” host Alan Hart interviews Lauren Sallata, chief marketing officer at Panasonic Corporation of North America.Today we talk about Panasonic's new campaign launching for the 2020 Olympics, what that partnership means, and how they're going to leverage it both for the marketplace effects as well as with their employees. The interview occurred before the one-year postponement of the 2020 Olympics. We also talk about Sallata's career and her life outside of work in service and foundation work.Sallata begins by discussing her board service. As we learn about the path her...
2020-05-0625 minMarketing Today with Alan Hart205: Design for Transformation with Chobani's Leland MaschmeyerDuring this 205th episode of “Marketing Today,” host Alan Hart interviews Leland Maschmeyer, the chief creative and strategy officer at Chobani.On the show today, Maschmeyer shares what he's doing at Chobani and tells us about this unbelievable creative organization he's now leading at the company. We talk about recent campaign work as well as his philosophy on design and business and the intersection between those two things. Maschmeyer shares that he built Chobani's internal agency out of a desire to transform Chobani into a creatively-driven culture. Creativity was critical for Chobani's growth plans. He says...
2020-04-2947 minMarketing Today with Alan Hart204: Revenue and Expenses with Divvy's Sterling SnowDuring this 204th episode of “Marketing Today,” host Alan Hart interviews Sterling Snow, the senior vice president of revenue at Divvy.Today we talk about the founding story of Divvy and why it was created in the beginning. We also talk about marketing at a high-growth company and what the impact of building your own brand can be on your own company.Snow tells us how Divvy began and where Divvy customers start their journey. He describes his broad role and predicts that having someone that is singularly responsible for revenue in this way will beco...
2020-04-2226 minMarketing Today with Alan Hart203: Marketing during a pandemic with Cradlepoint's CMO Todd KrautkremerDuring this 203rd episode of “Marketing Today,” host Alan Hart interviews Todd Krautkremer, Chief Marketing Officer at Cradlepoint, an entrepreneurial executive with over 25 years of startup experience.Today we talk about his passion for building growth companies, his transition from computer science to the development side, product management, sales, and marketing, and his CEO role during the 2008 financial crisis. Krautkremer also shares his advice for what marketers should do during this coronavirus pandemic.Krautkremer starts by discussing his early career work, building some of the biggest data networks for carriers, and becoming a sales manager for...
2020-04-1538 minMarketing Today with Alan Hart202: Super Bowl, Sponsorships & Agencies with Casey Hurbis at Quicken LoansDuring this 202nd episode of “Marketing Today,” host Alan Hart interviews Casey Hurbis, Chief Marketing Officer at Quicken Loans.Today we talk about the Super Bowl commercial that launched earlier this year and how that came about, the relationship with Jason Momoa, and the company's partnership with the NFL. We also discuss other sports sponsorships and the impact Quicken Loans is having on Detroit.Hurbis begins by telling us what excites him about Detroit and updating us on Quicken Loan's success as America's largest lender. He provides a behind-the-scenes look into the process of creating an a...
2020-04-0838 minMarketing Today with Alan Hart201: An Ad Fraud Warning to Marketers from Reformed Provider, JamppDuring this 201st episode of “Marketing Today,” host Alan Hart interviews Diego Meller, Co-Founder of Jampp. We follow up on a previous discussion about ad fraud and the $100 million Uber lawsuit. Meller clarifies the important difference between ad networks and programmatic. He also shares about the pivot Jampp underwent to eliminate fraud. If you're listening today, take this as a warning shot. Think about how you can improve your own efforts in your businesses.Meller begins by setting the record straight on how ad networks and programmatic function differently. Then learn how Jampp changed its busin...
2020-04-0146 minMarketing Today with Alan Hart199: Restoring the Soul of Business with Rishad TobaccowalaDuring this 199th episode of “Marketing Today,” host Alan Hart interviews Rishad Tobaccowala, author of the new book, "Restoring the Soul of Business: Staying Human in the Age of Data."We discuss Tobaccowala's long career at Publicis Groupe. Then Tobaccowala tells us why he wrote "Restoring the Soul of Business" and what it means to be human in light of all the technology and data that's flying around us as well as the impact storytelling still has.Tobaccowala shares why he thinks businesses fail when they focus too much on numbers on data. He says, “I beli...
2020-03-1854 minMarketing Today with Alan Hart198: Digital Transformation at PwC with Reggie WalkerDuring this 198th episode of “Marketing Today,” host Alan Hart interviews Reggie Walker, U.S. Chief Commercial Officer for PwC. We discuss Walker's background and his long career at PwC. Then Walker takes us through the digital transformation happening within PwC and the impact of technology on professional services today and in the future.Walker shares the importance of giving employees new skills and technology to transform the way you're running your business, which ultimately impacts client experience. He says, "When you focus on your people, and you build the right skills within them, those are y...
2020-03-1136 minMarketing Today with Alan Hart197: Brand, Rebrand & Simplicity with Margaret Molloy of Siegal+GaleDuring this 197th episode of “Marketing Today,” host Alan Hart interviews Margaret Molloy, the global chief marketing officer and head of business development at Siegel+Gale. She has over twenty-five years of experience as a marketing executive.We discuss Molloy's background and what led her to Siegel+Gale. Then we have a wide-ranging discussion about rebranding and the potential benefits of a rebrand, as well as the value of brand simplicity.Molloy explains when a company should consider a rebrand. She says that when you choose to rebrand, "It should signal a strategic change, not just...
2020-03-0446 minMarketing Today with Alan Hart196: SaaS Marketing with Dave Gerhardt CMO of PrivyDuring this 196th episode of “Marketing Today,” host Alan Hart interviews Dave Gerhardt, the chief marketing officer of Privy. Gerhardt was formerly the vice president of marketing at Drift, has been featured in numerous national publications, and co-authored the book “Conversational Marketing.”We discuss how Gerhardt's early interest in working for a startup led him to join Privy at a previous point in his career. Then we learn how Gerhardt leveraged his podcast to land a job at Drift. He shares tons of insight into building out a highly efficient marketing team.Gerhardt has excellent advice for...
2020-02-2634 minMarketing Today with Alan Hart195: Planet Fitness with new CMO Jeremy TuckerDuring this 195th episode of “Marketing Today,” host Alan Hart interviews Jeremy "JT" Tucker, the new CMO of Planet Fitness. Tucker has worked for world-renowned brands such as Frito-Lay, PepsiCo, Disney, and Nissan. We discuss JT's background and his first few weeks at Planet Fitness, including his strategy for jumping headfirst into big changes at a new company. Jeremy shares what changes he made quickly after arriving, the actions he saw others taking in the fitness space, and what inspired the successful "Bull Fit" campaign.Tucker also addresses the importance of approaching marketing from a human a...
2020-02-1937 minMarketing Today with Alan Hart194: Historic Ad Fraud at Uber with Kevin FrischDuring this 194th episode of “Marketing Today,” host Alan Hart interviews Kevin Frisch, who was recently the CMO of Wag and before that the head of performance marketing, and CRM for Uber. Before Uber, Frisch served as chief marketing officer of GSN Games and Snapfish. Frisch was named to Forbes' CMO Next List 2019: 50 Game-Changing Marketing Leaders.Frisch discusses the largest ever fraud case, a case between Uber and its suppliers of performance marketing and advertising. Frisch shares what happened, what was the trigger that launched the investigation, how they diagnosed what was going on, and several measurement challen...
2020-02-1248 minMarketing Today with Alan Hart193: Brand Hacks with Author Emmanuel ProbstDuring this 193rd episode of “Marketing Today,” host Alan Hart interviews Dr. Emmanuel Probst, the author of "Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning." He holds a doctorate in consumer psychology and teaches market research at UCLA. He also works for Ipsos, advising clients on how to measure and optimize their marketing efforts.Probst has been studying "why people buy" for about 15 years and shares with us his definition of "meaning" and what he means when using that term. We discuss his book and the tools and tactics a brand manager has at...
2020-02-0532 minMarketing Today with Alan Hart192: Media Evolution with Chief Media Officer at Lilly, Lina ShieldsDuring this 192nd episode of “Marketing Today,” host Alan Hart interviews Lina Shields, the chief media officer for Lilly USA. Starting in sales and eventually moving into marketing, she's now one of Adage's "Women to Watch in 2019."Shields originally majored in political science with the intent to work in global policy to "change the world." She shares about the importance of mentoring and advice on how to improve your career and advocate for yourself. She also gives insight into the "next-generation" of the consumer landscape.Although Sheilds works in the commercial space now with Lilly, her job...
2020-01-2948 minMarketing Today with Alan Hart191: The power of music with Genius CRO Rob ElderDuring this 191st episode of “Marketing Today,” host Alan Hart interviews Rob Elder, the chief revenue officer at Genius. Genius is the world's largest encyclopedia of lyrics and music. It's a leading brand in music producing popular video series' like "Verified," "Deconstructed," "Genius News," and "Open Mic," reaching over 100 million people monthly across the globe.Elder started his career at agency Grey Direct as an assistant media planner, then moved into the "sales" side of the business with Sony. He's been with Genius for a little over two years and had the opportunity to drive growth and focu...
2020-01-2224 minMarketing Today with Alan Hart190: Sky Zone's Josh Cole on marketing and brand partnershipsSky Zone's Josh Cole on marketing and brand partnershipsDuring this 190th episode of “Marketing Today,” host Alan Hart interviews Josh Cole, the chief marketing officer at Sky Zone. Sky Zone is an active environment with gravity-defying aerial attractions with around 210 locations around the world.Cole began his career with a short stint in financial services before making a jump into the entertainment industry at Universal Studios parks and resorts division. He joined as the first team, specifically focused on internet marketing. He was involved in starting all of their social media and digital marketing from t...
2020-01-1544 minMarketing Today with Alan Hart189: Jim Geikie on creating a positive impact with One Better VenturesDuring this 189th episode of “Marketing Today,” host Alan Hart interviews Jim Geikie, one of the partners One Better Ventures. This recording took place before a live audience in Durham, NC. Jim spent 18 years Unilever, then joined Burt's Bees, where he led retail strategy, brand marketing, business development. He also led Cree's entry into consumer lighting and the commercial strategy for skincare maker, Lalumiere.One Better Ventures nurtures and develops consumer brands that have a positive impact on the world. They advise, invest in, and incubate mission-driven ventures with breakthrough sustainable business models.Jim shares the...
2020-01-0823 minMarketing Today with Alan Hart188: Customer Experience with Jennifer Chase from SASDuring this 188th episode of “Marketing Today,” host Alan Hart interviews Jennifer Chase, senior vice president of global marketing and shared services for SAS. Chase has been with SAS for over 20 years and talks about the "secret sauce" that keeps her and other employees engaged and behind the company. This episode was a part of a series of interviews conducted at the Internet Summit in Raleigh, NC.Chase shares with us how data is helping SAS with their customer experience. She shares her experience on topics of trust, security, and transparency. SAS is helping its customers see that...
2020-01-0217 minMarketing Today with Alan Hart187: Microsoft Bing Evangelist Christi Olson on Accessibility, Search and VoiceDuring this 187th episode of “Marketing Today,” host Alan Hart interviews Christi Olson, head of evangelism for Bing at Microsoft. Olson has led in-house digital marketing at teams at a number of companies for over a decade. This episode was a part of a series of interviews conducted at the Internet Summit in Raleigh, NC.Olson, a search practitioner for 15 years, was the first full-time employee at Microsoft to manage search. She left the company to get some "outside" experience before rejoining Microsoft in her current role.Olson shares with us about Bing search marketing, acces...
2019-12-3017 minMarketing Today with Alan Hart186: Web Optimization at Qualtrics with Jared GardnerDuring this 186th episode of “Marketing Today,” host Alan Hart interviews Jared Gardner, from Qualtrics. Gardner has led search, conversion rate optimization, analytics, and content management programs across several vertical markets. This episode was a part of a series of interviews conducted at the Internet Summit in Raleigh, NC.At Qualtrics, Gardner focuses on scaling demand generation through unpaid channels. Before Qualtrics, he worked for Red Door Interactive, with clients such as Charles Schwab and Century Link.Gardner shares his journey from broadcast media to search and optimization. He thought, "digital marketing and the internet is no...
2019-12-2613 minMarketing Today with Alan Hart185: Eli Schwartz on SEO and how to get it rightDuring this 185th episode of “Marketing Today,” host Alan Hart interviews Eli Schwartz, an SEO expert and consultant with over a decade of experience. He has led SEO and growth programs for several leading B2B and B2C Companies. This episode was a part of a series of interviews conducted at the Internet Summit in Raleigh, NC.Schwartz has worked with clients such as Shutterstock, Blue Nile, Quora, Get Around, Mixpanel, and Zen Desk to help them build and execute global SEO strategies. He led the SEO team at Survey Monkey, building organic search to one of the...
2019-12-2313 minMarketing Today with Alan Hart184: Marketing a Unicorn with Pendo CMO, Jake SorofmanDuring this 184th episode of “Marketing Today,” host Alan Hart interviews Jake Sorofman, the chief marketing officer at Pendo, in front of a live audience. Before Pendo, Sorofman was the vice president and chief of research at Gartner.In October of 2019, Pendo became a newly minted "unicorn" with a valuation of over $1 billion, and a recent injection of $100 million in venture capital. Sorofman shares more about Pendo and what marketing looks like at scale and exceptionally high growth rates.The real goal for Pendo was to "build a billion-dollar company, a company that has lasting and e...
2019-12-1818 minMarketing Today with Alan Hart183: Power of Audio with Audible CMO John HarrobinDuring this 183rd episode of “Marketing Today,” host Alan Hart interviews John Harrobin, chief marketing officer at Audible. Audible is an Amazon company, founded in the late 1990s out of an oral storytelling tradition. They began as an audiobook medium and have expanded to be a subscription service, including original programming, access to newspapers and magazines, and free short-form content. Harrobin's previous experience includes chief marketing officer at Verizon and working with NBC Universal.On the show today, Harrobin discusses the audio content market, how his professional background led him to marketing, mentorship, the future of his indu...
2019-12-1134 minMarketing Today with Alan Hart182: Four Billion Views on TikTok and More with the CMO of EOS Products Soyoung KangDuring this 182nd episode of “Marketing Today,” host Alan Hart interviews Soyoung Kang, the chief marketing officer at EOS Products. Soyoung brings a unique perspective and expertise in strategy and brand development.Kang shares her career journey, which started with a bachelor's degree in architecture from MIT. The journey continued with a transition from consulting at Boston Consulting to vice president at Bath & Body Works, leading to her current role at EOS.Since joining EOS, Kang's launched a reboot of the core brand, including the creative identity, strategic vision, product pipeline, messaging strategy, and content. She deb...
2019-12-0443 minMarketing Today with Alan Hart181: Clorox’s move into direct-to-consumer with Jackson JeyanayagamDuring this 181st episode of “Marketing Today,” host Alan Hart interviews Jackson Jeyanayagam, the vice president and general manager of direct to consumer businesses at The Clorox Company. Jeyanayagam's experience spans agencies working with brands like Diageo, P&G, Jordan, and NASCAR to executive digital marketing roles at Chipotle and, most recently, as CMO of Boxed.Jeyanayagam shares about his career and moves from Chipotle to Boxed to Nutranext and the shift from CMO to general manager. He shares about his approach to growing his teams, the tech stack they are building, and new product launches. “I look for...
2019-11-2644 minMarketing Today with Alan Hart180: Kim Feil on Aspire Healthy Energy Drinks’ Rapid Growth and Women in BusinessDuring this 180th episode of “Marketing Today,” host Alan Hart interviews Kim Feil, chief marketing and strategy officer at Aspire Healthy Energy Drinks. She spent a number of years as a manufacturer, retailer, and consultant in the industry. Most notably, before turning to board service and fast growth start-ups, Feil served as CMO at OfficeMax, Walgreens, and Sara Lee. Feil discusses the importance of key mentors in her life, specifically the influence her Dad had on her and the Network of Executive Women, an organization focused on empowering women executives and inclusion in the workplace. On the hard r...
2019-11-2032 minMarketing Today with Alan Hart179: Transformation of Petco with Tariq HassanDuring this 179th episode of “Marketing Today,” host Alan Hart interviews Tariq Hassan, chief marketing officer at Petco. Petco is a leading specialty retailer that's been serving pets and the people who love them for more than 50 years. Petco currently has about 1,500 locations throughout North America and employs approximately 26,000 people.On the show today, Tariq Hassan discusses the transformation that is taking place at Petco, the significant investments that they are making into nutrition, and how all of this impacts their employees, which they call their partners. Hassan shares advice for CMOs looking to get on th...
2019-11-1338 minMarketing Today with Alan HartMarketing Today moving to AListToday I'm excited to announce that Marketing Today with Alan Hart will be distributed by AList. AList is an award-winning media platform providing over 1.3 million members of the media and marketing community with insights, trends, data and analysis via their site (alistdaily.com), events and newsletter. Marketing Today will be a prominent part of AList going forward. You will be able to access the show at alistdaily.com staring this Wednesday as well as the show page at marketingtodaypodcast.com. Don't forget to subscribe to Marketing Today with Alan Hart on you favorite podcast app. Lastly, I love to...
2019-08-1201 minMarketing Today with Alan Hart159: How to Diagnose a Brand by Mark RitsonThis week on the “Marketing Today” podcast, Alan talks with Mark Ritson, adjunct professor of marketing at the Melbourne Business School, who also runs the Mini MBA in marketing program in collaboration with Marketing Week, and writes for Marketing Week as well. Ritson has worked globally as a private marketing consultant for esteemed clients like Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay, Unilever, KPMG and WD40. If that wasn’t enough powerful impact, Mark Ritson also spent 13 years as the in-house professor for LV...
2019-06-2647 minMarketing Today with Alan Hart146: Alan Schulman’s jazz sensibility and creative vision At the Adobe Summit, Alan sat down with Alan Schulman, managing director and chief creative officer at Deloitte Digital US. Schulman discusses Deloitte Digital's scope of capabilities and offerings: everything from a customer strategy and applied design capability to help clients imagine products and services they don't have but might need to designing and prototype building to its advertising and e-commerce offerings.In the course of their conversation, Schulman talked about the modern relationship between CMOs and CIOs (“The way you run marketing versus the way you engage the customer is really a team sport.”); the d...
2019-04-1028 minMarketing Today with Alan Hart129: Marketing Today at the Brand Marketing Summit in BrooklynThis week finds “Marketing Today” on the road again. This time the destination was Brooklyn and the Incite Group's Brand Marketing Summit, where Alan Hart moderated a track — Customer Understanding and Personalized Experiences — and took the opportunity to talk with some of the marketers there about their brands: what was top of mind for them, key insights they had about the Brand Marketing Summit, and their thoughts on the customer journey and experience. They also talked about sources they turned to for information, the best pieces of advice they've received, and even things they love and hate. The four...
2018-12-2621 minMarketing Today with Alan Hart118: John Thies, CEO & Co-founder of Email on AcidThis is part of a 3-part series of episodes from “Marketing Today”. Host Alan Hart interviews John Thies, the CEO of both Email on Acid and Cause for Awareness (a non-profit). In this interview, Alan and John discuss how to design better email experiences (from the subscriber's perspective). They discuss common beginner mistakes, modern personalization options and other design considerations.Let Your Voice Be Heard“Marketing Today” has a new Q&A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this link and ask your question — it's that easy...
2018-10-1013 minMarketing Today with Alan Hart117: Craig Evans, Chief Creative Officer at Wunderman SeattleThis is part of a 3-part series of episodes from “Marketing Today”. Host Alan Hart interviews Craig Evans, Chief Creative Officer at Wunderman. In this interview, Alan and Craig discuss the challenges related to modern creative departments as they deal with marketing across multiple, ever-changing channels and platforms. They also discuss how AI is changing the world of marketing and the boundaries of personalization.Let Your Voice Be Heard“Marketing Today” has a new Q&A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this link and ask your...
2018-10-1013 minMarketing Today with Alan Hart116: Molly Crawford, VP/Group Creative Director at DigitasThis is part of a 3-part series of episodes from “Marketing Today”. Host Alan Hart interviews Molly Crawford, VP and Creative Director at Digitas Atlanta. In this interview, Alan and Molly discuss strategies for conveying messaging across multiple marketing channels (email, web, social, etc.). They discuss how to utilize modern personalization elements and ways to balance consistent messaging with the features and audience types for different channels.Let Your Voice Be Heard“Marketing Today” has a new Q&A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this ...
2018-10-1010 minMarketing Today with Alan Hart102: Marketing Today at the Brand Marketing Summit with Realtor.com, GoDaddy, Greg Norman and WP EngineThis week finds Alan and “Marketing Today” on the road again. While at the Brand Marketing Summit in San Francisco, a conference that brings together some of the brightest marketers from the world's biggest brands to talk about the future of marketing, Alan took the time to talk to four of the marketers in attendance. They discussed the challenges facing their brands, the evolution of the customer journey, the measures they take to amplify and strengthen their brands, and even things that they love and/or hate. Not only that, in a moment of self-discovery, Alan realizes that he is a...
2018-07-0424 minMarketing Today with Alan Hart60: Bill Blubaugh and the brand you suck — that doesn’t suckAs part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Bill Blubaugh, senior brand director of sweets and refreshments at The Hershey Company. In this podcast, they discuss the Jolly Rancher brand and its “A New Media Model to Transform a Brand that Sucks” campaign.In his conversation with Hart, Blubaugh talked about how effective marketing is more than hitting your marks and checking off boxes, it has to connect viscerally. “You have to market to consumers in a way that motivates them,” said Blubaugh. “Because just showing up is only part of the gam...
2017-09-0615 minMarketing Today with Alan Hart59: Bill Beck loves working for an iconic brand that caresAs part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Bill Beck, vice president of brand marketing at Whirlpool. In this podcast, they discuss the “Care Counts” campaign.In his conversation with Hart, Beck touches on the factors that combined to create Whirlpool's successful “Care Counts” campaign, but he also talked about the thrill of working on the well-known brands of the Whirlpool family: “These are iconic brands, and you get to work with them and do really, really neat things…whether it's product innovations or new ways to talk about it in-market, i...
2017-08-3016 minMarketing Today with Alan Hart55: Kristina Duncan and the reinvention of a cultural iconAs part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Kristina Duncan who, as vice president for global marketing communications at Mattel, oversees all global branding, advertising, retail merchandising and digital creative for the Barbie brand.Duncan and Hart discuss the “Imagine the Possibilities” campaign, an effort that aimed to accomplish two objectives for the Barbie brand: Drive business and change perception. In doing this they had to orchestrate a seismic shift to reintroduce and recommunicate the brand to consumers. The campaign lived into its purpose using this succinct statement as a guid...
2017-08-0221 minMarketing Today with Alan HartAvid Impact Podcast becomes Marketing Today with Alan HartToday we are changing the name of our podcast from Avid Impact to Marketing Today with Alan Hart. Join Alan in the coming weeks for interviews with top marketers and thought leaders. Don't miss your change to learn from the best in the industry. Subscribe to Marketing Today with Alan Hart.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.
2016-09-3000 minMarketing Today with Alan Hart7: Mark Tercek, CEO of The Nature ConservancyAlan Hart with various institutions to present a leadership series that highlights accomplished global leaders with invaluable insight and advice, from across various backgrounds and industries. Alan Hart sat down with Mark Tercek, president and CEO of The Nature Conservancy, to understand what makes TNC unique, why they partner with notorious polluters and his reflections on leadership. TNC is one of the world's leading conservation organizations. Mark is also author of Nature's Fortune and a former Goldman Sachs partner before taking the helm at TNC. This initiative is made possible due to a partnership with UNC Kenan-Flagler Business School.
2015-07-2521 min