Shows
Swaay.Health PodcastYou Didn’t Lose the Sale. You Lost the Relationship.Why relationships still decide who gets the meeting
Alan Shoebridge, AVP & Chief Communication Officer (National) at Providence, has seen how vendor relationships form, stall, or quietly disappear. He broke down the patterns that shape buying decisions and the signals that tell him whether a partnership stands a chance.
Key Takeaways
Relationships Drive 75% of Purchasing Decisions. Shoebridge says that three out of four purchasing decisions at large health systems come from existing relationships—not cold outreach.
Ghosting a Prospect is a Problem. Buyers remember how vendors aggressively engage for a few months, then van...
2025-12-0818 min
Healthcare SuccessLost in Translation? How to Ensure Your Healthcare Marketing Team Speaks the Same LanguageLost in Translation? How to Ensure Your Healthcare Marketing Team Speaks the Same Language as Your Leadership with Alan Shoebridge, Associate Vice President of National Communication at Providence
How can healthcare leaders and marketers communicate more clearly, align teams, and build trust across such a complex industry?
In this episode, Stewart Gandolf talks with Alan Shoebridge (Providence) about why getting the language right. Terms like length of stay, payer mix, and no margin, no mission, isn’t academic. It’s operational. Clear, shared terminology helps leaders make better decisions, bridge marketing–clinical gaps, and protect budgets, results, and careers.
2025-11-1825 min
Healthcare SuccessPersonal Branding Is Career InsuranceAs marketers and communicators, we understand the power of brand. We build them for our organizations every day.
But what about your own brand? Is it strong? Does it matter?
In this episode, Stewart Gandolf sits down with Alan Shoebridge, Associate Vice President of National Communications at Providence Oregon, to unpack personal branding: what it is, why it matters, and how to do it right.
2025-05-2336 min
touch point podcastTP427 - The Case for Failing Faster to Address DisruptionHealthcare operates under the mindset that failure is not an option—but what if that’s actually slowing down innovation? While tech companies embrace rapid iteration, health systems often get stuck in pilot purgatory, unable to scale promising initiatives. In this episode, Chris Boyer and Reed Smith explore why failing faster—when done smartly—is key to keeping pace with disruption.They dive into:
Why Healthcare Resists "Fail Fast" Thinking – How risk aversion, compliance hurdles, and leadership discomfort prevent innovation.
Lessons from Other Industries – How Google, Amazon, and pharma companies use structured experimentation to accelerat...
2025-03-191h 00
Healthcare IT TodayIs This the Right List of Healthcare Disruptors?For the 161st episode of the Healthcare IT Today Podcast, we are debating if Alan Shoebridge’s list of healthcare disruptors is right or not! We kick this episode off by first looking at who stayed on the list as disruptors from last year such as Google and Amazon to see if we agree. Then we analyze who was removed from the list this year and debate whether or not we think they should’ve stayed on the list. Next, we move on to evaluate this year’s newest additions. Lastly, we conclude this episode by sharing who we believ...
2025-03-0300 min
Healthcare RapNew Year, Same Mission (#382)Jared begins 2025 with the State of the State in consumer-centered care. It’s a new year, but the mission remains the same: make significant progress making consumer-centered products and services. All that, plus a special Flava of the Week featuring a list of industry voices that YOU compiled. Whom did you recommend that we follow, watch, read, and listen to, and why are we asking you to add YOUR voice to the list? Journalists: Blake Madden, Christina Farr, Jane Sarasohn-Kahn, Jane Brubaker Patient Experience Professionals: Adam Bunke, Jennifer Carron Passon, Rachel Biblow, Valerie Choni...
2024-12-3129 min
The MoveThe Move in Healthcare Marketing to GenXIn this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target different generations. The conversation covers the importance of tailoring content to generational needs and life stages, the necessity of seamless digital experiences, and leveraging social proof through reviews and testimonials. Alan also touches on the impact of AI in healthcare and offers career advice on embracing opportunities.00:00 Introduction and Special Guest Introduction03:50 Alan Shoebridge's Career Journey06:34 Importance of Generational Marketing...
2024-12-0338 min
For the BetterThe Practice and Potential of AI for Healthcare MarketersIn this episode… Artificial Intelligence is swiftly becoming a game-changer in healthcare, but is it truly ready to transform the patient experience? The healthcare industry is buzzing about AI revolutionizing patient care, cost reduction, and efficiency. However, with much of the technology still labeled as potential, many wonder how much AI has impacted the consumer and patient experience. Could the fusion of technology and empathy be within our grasp? Alan Shoebridge is the Associate Vice President of National Communication at Providence, leading a diverse, multistate communications team. With years of experience driving digital innovation in en...
2024-07-0516 min
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and CommunicatorsStrengthening Risk Communications & Mitigating Misinformation in Health Care Emergency ManagementSuzanne Hendery, Chief Marketing and Customer Officer at Renown Health and SHSMD Board Member; and Alan Shoebridge, Associate Vice President, National Communications Providence and SHSMD President, discuss their impressive session from the 2023 AHA Leadership Summit.
2024-02-2300 mintouch point podcastTP363 - The 2023 Listener Choice AwardsIn our annual “Best-of” 2023 show, hosts Reed Smith and Chris Boyer reflect back on the past year filled with Generative AI and other trendy technologies, sharing results from the listener choice awards, including favorite episode and favorite guest. Mentions from the Show:
Best Episode: TP317 – Has AI “Jumped the Shark”?
Best Guest: Alan Shoebridge, TP347 – Why is AI Suddenly All Over the Place?
Alan Shoebridge on LinkedIn
You Can’t Listen To Podcasts On Facebook, But Don’t Tell That To Lots Of Listeners.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-12-2752 min
Healthcare RapKINETIC #4: Why Alan Shoebridge Wants To Hear From You (BONUS SERIES)Alan Shoebridge makes the case for more marketers to raise their voices and develop their personal brands. Alan is one of the best examples of sharing a perspective on trends and using that perspective as a means of networking, leadership, and professional development. This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #4 | Rap Bonus #284) See omnystudio.com/listener for privacy information.
2023-09-0817 mintouch point podcastTP347 - Why is AI Suddenly All Over the Place?If you attend any healthcare conference, webinar or read a whitepaper, chances are it’s about AI. And more times than not, it’s about Generative AI and how the industry is starting to consider and adopt these tools. In this episode, hosts Chris Boyer and Reed Smith review the current sentiments of healthcare consumers regarding AI, and the reasons behind the sudden advancement of GenAI solutions in healthcare. They are joined by Alan Shoebridge of Providence, who shares how he is considering the use of GenAI for his communications team. Mentions from the Show...
2023-09-0656 min
Hello HealthcareCommunication Strategy Counts During Labor Unrest, ft. Alan ShoebridgeAlan Shoebridge, AVP, National Communication, Providence, shares his insights and experience with navigating the challenges and complexities of building and delivering a communication strategy during labor unrest. Negotiations between hospitals and unions have always been complicated. Today, they are regularly becoming longer in duration, more contentious, and receiving a higher level of public scrutiny. How does a health system communication leader develop strategies to communicate effectively with internal and external audiences? And what’s the impact that these situations and communications have on your brand? Hosted on Acast. See acast.com/privacy for more in...
2023-07-3117 min
Solidarity BreakfastMay 1 Melbourne II May 1 Port Kembla No Nukes II May Day Resolution Melb II COMMUNITY CARING FOR KIDS COLLECTIVE Mparntwe (Alice Springs) II This is the Week II Wales Future GenerationsMay 1 Melbourne II On May 1 outside the State Library Melbourne we heard some rousing speeches first up we hear from Kiernan from the Black People's Union here followed by Luke Hayes from the Australian Communist Party here.May 1 Port Kembla No Nukes II A massive rally for May Day in Port Kembla calling for peace and jobs not a nuclear subs base. We here first from Greens Senator David Shoebridge here and then Alan Hicks, ETU National & NSW Secretary of the ETU here.May Day Resolution Melb here II The May Day Committee Melbourne's resolution 2023.COMMUNITY CARING FOR KIDS COLLECTIVE Mpar...
2023-05-1200 min
Climate Action ShowViolet CoCo . Alan Glover . and the Phantom AmbulanceCLIMATE ACTION RADIO SHOW MARCH 27th 2023Produced by Vivien Langford VIOLET COCO, ALAN GLOVER and the PHANTOM AMBULANCE"It's time for Courage" Violet CoCo"Be sand, not oil in the wheels of the world " Gunther Eich Rally outside Downing Centre Court 16th March 2023Lill, Nat -Maritime Union of Australia, Tonique, Deanne Coe, David Shoebridge -Greens MP, Rachel Evans S.A candidate, Bonnie, XR Drummers, Knitting nanas Unionist ARRCC, 350, Green Left. Press Conference after the court restored freedom to Alan and VioletViolet CoCo, Alan Glover - Fireproof AustraliaSue Higginson MP NSW Parliament Eddie Lloyd - Edwina (Eddie) Lloyd - Harm Reduction AustraliaBr...
2023-03-2700 min
Life Work Balance Podcast with Leah and Paul3 Ideas To Help Drive Productive Change As a Leader with Alan ShoebridgeToday Paul and Leah chat with Alan Shoebridge, The Associate Vice President of National Communication at Providence, a multi-state comprehensive Health Care Organization based out of Portland, Oregon. Shoebridge discusses how their health care organization has continued to be proactive and progressive throughout the stresses of the Pandemic.We were very impressed with Shoebridge's abilities as a leader in such an ever-changing, stressful industry to continually try to put his employee's lives first. He tells us that as a leader in an industry that is so hands on and currently understaffed and over worked he tries to el...
2023-02-2137 minHello HealthcareNavigating the Talent Crisis ft. Alan ShoebridgeWhether we are talking about the Great Resignation or the Great Reshuffling, retaining and growing your team should always be a top priority for leaders. Talent and people are the greatest assets we have. As we look into the broader staffing crisis in healthcare, whether you're on the business or clinical side, you've got to be thinking about your own teams and how to keep them motivated and engaged. Alan Shoebridge, Chief Communications Officer at Providence Oregon, shares insightful perspectives for healthcare leaders challenged with growing their teams and retaining their staff. Learn from Alan and host C...
2022-09-1920 mintouch point podcastTP290 - The Time They Are (and Keep On) A-Changin’Health systems across the United States are feeling a number of pressures that are impacting the industry today, including very narrow margins, elevated labor costs and shifts in patient patterns. In this episode, hosts Chris Boyer and Reed Smith discuss how these challenges are impacting hospitals and share how marketing and IT are shifting their strategies to embrace these changes. Alan Shoebridge from Providence joins us to share his perspective on these current trends, and explains how his organization is embracing change management as a way to help navigate this “port-pandemic” landscape. Mentions from the Show:
Natio...
2022-08-0355 min
Healthcare SuccessCOVID Disruption & Its Indelible Mark on Healthcare MarketingA podcast by Stewart Gandolf, CEO, Healthcare Success and Alan Shoebridge, Chief Communications Officer for Providence Oregon. The topic is: COVID Disruption & Its Indelible Mark on Healthcare Marketing.
2022-07-2534 min
Change Management Executive"Don't Fail To Plan" with Alan ShoebridgeAn in debt look at Providence and the strategies they use to overcome the traditional way of thinking in the world of healthcare. Alan Shoebridge goes into detail on the effects of Covid in the healthcare system and the young Adult and their interest in planning for their future. But how does the old saying go? "If you Fail to Plan, You Plan to Fail".
2022-04-1217 min
Healthcare RapInnovation: Agree To Disagree?Alan Shoebridge doesn’t always agree with Jared about the who, when, and how of innovation … or does he? It turns out that Alan, Chief Communication Officer for Providence Oregon, finds a lot of common ground with those who are calling for urgent transformation, such as: -Retail brands can be good for consumers’ healthcare choices, but it won’t be easy for them to succeed. -Innovation requires dedicated resources. You can’t just assign it to someone on top of everything else they’re already doing. -The challenge is how to connect everything once you get pa...
2022-04-0535 minHello Healthcare5 Steps to Patient Activation in 2022 ft. Alan Shoebridge, Providence Oregon's CCOIt's not just the pandemic impacting healthcare marketing. Big retail players, staffing challenges, and new patient activation experiences are changing how we deliver and communicate about healthcare. With all this change, how can healthcare leaders grow consistent, predictable relationships with their patients? Alan Shoebridge, Chief Communications Officer at Providence, and Chris Hemphill, VP of Applied AI at Actium Health break down strategies to thrive in this year's rapid change, including: driving effective outreach and activation in times of uncertainty, managing staffing challenges and other changes, and getting started, even when conditions aren't ideal. This conversation is...
2022-02-1441 minHello HealthcareFighting the InfodemicThere’s an epidemic that’s spreading faster than the Delta variant: the Infodemic. Although it doesn’t have physical symptoms, its side effects are bad decisions that amplify the pandemic, like refusing to take vaccines. With so many people, each with their own networks, platforms, and influencers, how can healthcare hope to stamp out the misinformation? Join Chris Hemphil as they guide us through conversations with some of the leaders who believe that even the toughest problems can be solved by learning to listen better.Guests in this episode include Sondra Brown, Kristy Roldan, Alan Sho...
2021-09-1641 min
The No Normal Show by BPDVaccine mandates ... now what?Vaccine mandates in the newsStates like Illinois and California have started to require schools and health systems to adopt vaccine mandates.Pfizer received official FDA approval this week for its COVID-19 vaccine, adding more credibility to vaccine mandates.Staffing, already a challenge faced by health systems, is becoming even more challenging with employee vaccine mandate resistance. Nebraska state officials are under fire for recruiting nurses by waiving vaccine requirements, as this messaging undercuts healthcare professionals' responsibility to protect community health.Understanding your reputational risk starts with understanding your contextHow your organization communicates about COVID-19 va...
2021-08-2840 min
This Week in Health TechBest of 2020 and Technology Trends for 2021Send us a textIn this episode of This Week in Health Tech, Jimmy and Vik recap the 2020 episodes of This Week in Health Tech and chat about the best of 2020 topics, guests, and more. Vik and Jimmy start out by reminiscing about 2020 and how it all started. It is also the one-year anniversary of the TWIHT podcast. Vik concedes that it was not easy to start the podcast and staying on track. But over time it has definitely gotten easier, it no longer feels like work. They start out talking about the very...
2020-12-3138 minSHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and CommunicatorsGen X’s Crucial Role in HealthcareDr. Dean Browell, Alan Shoebridge, and Dan Miers discuss the importance of Gen X's role in healthcare.
2020-12-1400 minThe No Normal Show by BPDMaintaining a Healthy & Engaged Marketing TeamResources in Today's EpisodeYour Consumers are Afraid a blog by Sasha BoghosianAlan Shoebridge LinkedIn Group Therapy PostKey Takeaways Group Therapy while Living in a Pressure Cooker: Ways of coping with the evolving work demands and the circumstances of today’s world Acknowledging that we are all just humanHow do we take a step back and do our jobs to support the organizations we work for while also acknowledging how these circumstances are impacting us as individuals?Evolving work pressures and the impact of stressThis is a new situation for all of us –...
2020-08-2152 minThis Week in Health TechHow to change patient engagement and digital strategy during a pandemic with Alan Shoebridge.Send us a textVik and Jimmy welcome Alan Shoebridge, Director of Marketing, Salinas Valley Memorial Health System. Jared, founder of Shift.Health introduced Alan to Vik and we give a shout out to Jared at the beginning of the podcast. We start out with the introduction of Alan and the current state in California with the COVID-19 crisis. SVMH has adapted for COVID-19 starting with a new podcast and allows them to provide a story and message to their population. SVMH provides COVID-19 numbers on their website since it seems like the population is...
2020-07-2145 min
Healthcare Rap117 – Designing For Joy During the PandemicTheresa Ceniccola from Red Orange Studio is in the house to share lessons her team has learned from designing nonprofit and mission-based websites during the pandemic. In this episode, you’ll learn the importance of telling stories that resonate, how to know when your content is saturating your audience, and where to focus to evoke joy when the world is full of bad news. All that, plus the Flava of the Week about more of Jared’s #HCMKTG Hacks, and the 411 from Alan Shoebridge.Thanks to Geonetric, gSight, and the Shift.Health Content Network for spreading the awes...
2020-07-0831 minHealthcare Rap111 – What Comes Next for MarTech?Drew Diskin, director of marketing technology for Virtua Health, shares insights from the trenches about the day-to-day function of martech teams as they move from the crisis phase to the next phase. Learn how the martech community’s collaborative spirit is helping during rapidly evolving times. All that, plus the Flava of the Week about using content to make people feel seen, and the 411 from Alan Shoebridge. Thanks to gSight and the brand new Shift.Health Podcast Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.Se...
2020-05-2831 min
The No Normal Show by BPDDaily Briefing Live – May 7, 2020Key Resources Mentioned in Today's EpisodeBain survey: The US Is Not Fully Prepared to Resume Elective Medical CareAlan Shoebridge article: The 80% Healthcare EconomyRevive’s Latest Consumer Survey ReportKey TakeAwaysReturning to Clinical Settings56% of consumers have concerns over the cleanliness of hospitals and that they might contract Covid-19 from other patients.76% of consumers surveyed are planning on altering how they seek care going forward.Opportunities for BrandsHealth systems should be consistent in their messaging to consumers. It’s important to avoid self-promoting and focus on being empathetic.This is a on...
2020-05-0830 minHealthcare Rap102 – COVID-19: How Are Digital Teams Stepping Up?Andy Gradel, director of digital marketing for Wolters Kluwer, drops by to discuss the role of web and digital teams during the coronavirus pandemic. How do you know what NOT to include on a coronavirus landing page for your hospital? How do we leverage relationships from conferences while we’re social distancing? All that, plus a brand new LinkedIn group to share COVID-19 resources, and the 411 from Alan Shoebridge. Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information....
2020-03-2435 minHealthcare Rap96 – SEARCH: What’s Trending in Health?Get your ears ready as Fernando Angulo, head of communication for SEMRush, brings a rapid-fire roundup of national and international search trends for healthcare. He shares the lowdown on top search queries, how zero click searches affect healthcare organizations, and more based on SEMRush’s recently released research. All that, plus the Flava of the Week about looking at the data you already have, and the 411 on answering a common question from Alan Shoebridge. Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo! See acast.com/privacy fo...
2020-02-1134 minHealthcare Rap94 – CULTURE: How Does It Really Change?Why can’t culture change by just telling people what to do or calling more meetings? Russ Hill, culture consultant with Partners in Leadership, shares the Results Pyramid model of culture change and the way to change the beliefs that drive actions. All that, plus the Flava of the Week about first mover advantages and What’s the 411 with Alan Shoebridge. Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.
2020-01-2833 minHealthcare Rap76 – SHSMD: Are You Innovating Yourself?Stop, collaborate, and listen! J is back with some revelations. Recap the biggest SHSMD conference yet as friends and colleagues share insights about innovating our approach to innovation. Jhaymee Tynan, Jeff Steblea, Steve Koch, Jason Skinner, and Alan Shoebridge offer more hits than your favorite mix tape. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.
2019-09-2423 min
Healthcare SuccessHealthcare Mergers & Acquisitions: Prepare Your Marketing TeamStewart Gandolf interviews Alan Shoebridge, Tammy Graves, and Karina Jennings. Stewart, Tammy, and Karina discuss the role of marketing & communications during mergers & acquisitions, branding, and more.
Read our blog on this podcast here:
https://healthcaresuccess.com/blog/hospital-marketing/healthcare-mergers-acquisitions.html
Alan Shoebridge - Senior Director of National Marketing Strategy, Kaiser Permanente
Tammy Graves - Principal Consultant, Point B
Karina Jennings - Associate Vice President of Marketing and Communication, Providence St. Joseph Health
2018-11-1431 min
Healthcare SuccessWhite Coat Syndrome: Why Marketing Professionals Have It and How to Cure ItLonnie Hirsch interviews Alan Shoebridge, Senior Director Of Marketing & Communications, Providence Health. Lonnie and Alan discuss "White Coat Syndrome", what it is, and the cure for it.
Read our blog on this podcast here:
https://healthcaresuccess.com/blog/podcast-interview/white-coat-syndrome-why-marketing-professionals-have-it-and-how-to-cure-it.html
2016-09-2815 min
Healthcare SuccessHealthcare is Changing and Your Marketing Communications Department Must Change TooToday’s SHSMD podcast with Stewart Gandolf and guests Alan Shoebridge and Tammy Graves, Director of Marketing & VP of Operations and Services, Providence Health, highlights the need for change in your healthcare MarCom department
Read our blog on this podcast here:
https://healthcaresuccess.com/blog/hospital-marketing/marketing-communications-department.html
2016-09-1014 min
Healthcare SuccessSuccessful Strategies for Online Patient Research and EngagementStewart Gandolf interviews Alan Shoebridge, Marketing Director, Providence Health. Stewart and Alan discuss patient research and how to utilize findings for the best patient engagement.
Read our blog on this podcast here:
https://healthcaresuccess.com/blog/podcast-interview/direct-from-shsmd-interview-with-alan-shoebridge.html
2011-09-1504 min