Shows
Missed Opportunities for GoodCreative Conversations with Sarah GwilliamToday we’re joined by Sarah Gwilliam, Founder & Grief Coach at Solace. Join us to learn how Sarah’s work has evolved with the evolution of sustainability and philanthropy to CSR to global citizenship and social impact. We discuss how her parents' military careers inspired her to pursue a career in impact, the value of companies promoting civic engagement, and why talking about grief shouldn’t be taboo. Sarah brought us Kroger's 2022 holiday commercial, "The Magical Cookbook", to evaluate live using our criteria.Follow Sarah on LinkedIn and Solace on Instagram. RESOURCES + LINKS
2025-12-1855 minMissed Opportunities for GoodEOY roundup: Bobbie, e.l.f., L’Oreal, John Lewis, Dunkin Donuts, Wicked: For Good, Movember x Google GeminiThe holidays are here and we’re revisiting some of our favorite brands who continue to stand by their values (Bobbie, e.l.f.) and the latest iterations of long-term initiatives (L’Oreal). We also highlight who is using their holiday spots for real impact (John Lewis), and who has some serious missed opportunities to drive true impact (Dunkin Donuts). Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.RESOURCES + LINKSEpisodes to revisit: Season 1, Episode 21 (elf, L’Oreal), Season 1, Episode 26 (Bobbie)Bobbie: Bobbie x Cardi B, Bobbie x Moms ar...
2025-12-051h 04Missed Opportunities for GoodCreative Conversations with Jenn ShawToday we’re joined by Jenn Shaw, an NAACP nominated award-winning writer/director known for genre-bending stories that champion underdogs, celebrate quirks, and spotlight cultural gems. Join us to learn why cultural nuance and lived experience matter in storytelling, the power of reserving the right to change your mind as a creative and how Jenn stays true to her values. Jenn brought us Huggies “Do it for the Team” campaign to evaluate live using our criteria.Follow Jenn on LinkedIn and check out her incredible work at www.jennjshaw.com.RESO...
2025-11-131h 11Missed Opportunities for GoodCreative Conversations with Dr. Anastasia Kārkliņa GabrielToday we’re joined by Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and social critic whose work examines the meaning of culture in everyday life. Join us to learn about the time she participated in a building takeover protesting racial injustice, why she believes in befriending fear & how she sees culture as the operating system of our lives. Anastasia brought us Advil’s “Believe My Pain” campaign to discuss live using our criteria.Follow Anastasia on LinkedIn, subscribe to her substack, visit her website and read her award-winning book “Cultural Intelligence for Marketers”. ...
2025-10-301h 07Missed Opportunities for GoodCreative Conversations with Michelle O'GradyToday we’re joined by Michelle O'Grady, a communications strategist, academic, and founder of Team Friday, a marketing strategy firm. Join us to learn how her grandmother inspired her passion for inclusivity and community, why mixed-race kids—the fastest growing demographic—deserve our attention, and why authenticity and trusted messengers are essential in marketing campaigns. Michelle brought us Victoria Secret’s latest re-brand and fashion show to discuss live using our criteria.Follow Michelle on LinkedIn and visit Team Friday to learn more about Michelle and her company’s work. RESOURCES + LINKSVictoria's Secret: Previ...
2025-10-1553 minMissed Opportunities for GoodCreative Conversations with Ellana SloanToday we’re joined by Ellana Sloan, an analyst-turned-strategist with a passion for pushing brands to be a force for good. Join us to learn how her identity as a 4th generation vegetarian led to her passion for intersectional environmentalism, why it’s important to ask why 6,000 times & how she balances being both a “flag raiser” and “cheerleader” to drive meaningful change within imperfect systems. Ellana brought us Ralph Lauren’s Portrait of the American Dream: Oak Bluff’s campaign to discuss live using our criteria.Follow Ellana on LinkedIn and check out her website to read her annual earth...
2025-09-111h 11Missed Opportunities for GoodCreative Conversations with Jiya JaisinghToday we’re joined by Jiya Jaisingh, a communications professional specializing in social and behavior-change marketing and community building through strategic thinking and creative messaging. Join us to learn about Jiya’s lightbulb moment in grad school, why you don’t have to have an impact job to have impact & how Jiya is using her superpowers for good. Jiya brought us Burger King’s ‘Women belong in the kitchen’ tweet and Nike’s ‘So Win’ campaign to discuss live using our criteria. Can you guess the throughline?Follow Jiya on LinkedIn and stay tuned for her new website lau...
2025-08-2848 minMissed Opportunities for GoodCreative Conversations with Hope FreedmanToday we’re joined by Hope Freedman, a passionate purpose practitioner who helps organizations discover, strengthen, and activate their social and sustainability initiatives that positively impact business, consumers, stakeholders and communities. Join us to learn how impact work is embedded in Hope’s DNA, how working on both the client and agency sides has influenced how she approaches her work, and why she believes embedding impact in the brief is key. Hope brought us Hellman’s ongoing Make Taste Not Waste campaigns to compare and discuss live using our criteria.Feeling inspired? Follow Hope on LinkedI...
2025-08-1453 minMissed Opportunities for GoodCreative Conversations with Becky MorrisonToday we’re joined by Becky Morrison, award-winning producer and founder of The Light, a company defining what it means to create healthy production experiences. Join us to learn how Becky developed a passion for social justice in her teens, why we should lean into conflict, and what it means to be an architect of production experiences. Becky brought us 2 Lego’s campaigns ‘She Built That’ & ‘Ready for Girls - to compare and discuss live using our criteria.Follow Becky on LinkedIn, check out thebeckymorrison.com, Thelight.nyc and follow The Light on IG.RESOUR...
2025-07-301h 01Missed Opportunities for GoodCreative Conversations with Ryan DavisToday we’re joined by Ryan Davis, digital strategist, storyteller and co-founder of People First, the leading influencer marketing firm in Democratic politics. Join us to learn how Ryan went from theater to politics, the importance of standing by and protecting creators from backlash and the value of authenticity. Ryan brought us Hinge “No Ordinary Love” to discuss live using our criteria.Follow Ryan on LinkedIn, check out People First and subscribe to his substack This Month in Digital.RESOURCES + LINKSHinge "No Ordinary Love" Press release 2024 + 2025Hinge 2024 Gen Z...
2025-07-1646 minMissed Opportunities for GoodCreative Conversations with Melissa OrozcoToday we’re joined by Melissa Orozco, Founder and Chief Impact Strategist of Yulu Impact Communications, a B Corp PR agency helping organizations amplify their social & environmental impact and global reach. Join us to learn how she’s engrained impact as part of Yulu’s ethos from the beginning, who’s a gold standard in her book & why it’s important to be engaging with AI. Melissa brought us a case study on Audible’s Indigenous Writers Circle program to discuss live.Feeling inspired? Take the Impact Communications Institute pledge. Follow Meli...
2025-07-0254 minMissed Opportunities for GoodCreative Conversations with Kelsey LindellToday we’re joined by Kelsey Lindell, disability inclusion advisor and the Founder & CEO of Misfit Media. Join us to learn how discovering her privilege led Kelsey to drive social change through marketing, how inclusion & accurate representation are both a missed opportunity & prevent harm, and why we need brave leaders now more than ever. Kelsey brought us a hit + a miss to discuss live - Degree ‘Trainers for Hire’ and Skims, ‘Adaptive Collection’.Feeling inspired? Follow Kelsey on LinkedIn and Instagram, subscribe to her newsletter and get involved in Misfit’s latest initiative - Misfit 100.RE...
2025-06-181h 20Missed Opportunities for GoodCreative Conversations with Lena Kazer ÁlvarezToday we’re joined by Lena Kazer Álvarez, a communications and creative strategist who specializes in crafting and executing impactful campaigns on complex social issues like health equity, climate change, and racial justice. Join us to learn how she moved from entertainment to social impact, why you should be doubling down on DEI not pulling back, and how her mom inspired her passion for health equity. Lena brought us Lush’s DEI bath bombs campaign to dig into. Feeling inspired? Follow Lena on LinkedIn and be sure check out RALLY’s impactful work. RESOURC...
2025-06-0546 minMissed Opportunities for GoodCreative Conversations with Pamala Buzick KimToday we’re joined by Pamala Buzick Kim, founder of mavenverse and co-founder of #STAYinLA. She’s a leader at the intersection of creativity, innovation, and growth driven to support working people through systemic change. Join us to learn how the creative human is the throughline in Pamala’s journey, the importance of shifting culture to shift policy, and why it’s important to show up in any way you can. She brought us MTN Dew Rise Energy’s The Morning Makes You campaign with LeBron James to evaluate live - spoiler: never punch down!Follow P...
2025-05-211h 03Missed Opportunities for GoodCreative Conversations with Renee MillerToday we’re joined by Renee Miller, Founder and Executive Creative Director of The Miller Group – a purpose-driven creative boutique. We discuss how Renee stumbled into impact work back in the 90s, how to leverage your competitive advantage without greenwashing, and resilience after the LA fires. She brought us Dole x Ananas Anam’s Pinatex campaign to discuss live. Follow Renee on LinkedIn, check out The Miller Group’s new Home Services Site, and email Renee at renee@millergroupmarketing.com if you’d like to learn more! RESOURCES + LINKSDole x Ana...
2025-05-0752 minMissed Opportunities for GoodCreative Conversations with Jonathan JacobsToday we’re joined by Jonathan Jacobs, co-founder of creative advocacy agency, LOUDMOUTH. We discuss where empathy comes from, why you don’t have to have all the answers, and how we each have a role to play. He brought us Champion’s Reverse Renegade campaign to analyze live. Follow Jonathan on LinkedIn and check out his work at jonathanjacobs.com and LOUDMOUTH. RESOURCES + LINKSChampion's Reverse RenegadeA Call to MenWin with Black Women Men for Harris Creatives for Harris Clean CreativesWe'd love to hear from...
2025-04-0953 minMissed Opportunities for GoodCreative Conversations with Zoe ScamanToday we’re joined by Zoe Scaman, founder of Bodacious, a strategy studio focused on navigating new frontiers in innovation for brands and entertainment. Join us to learn how itchy feet led her to build a career where she can simultaneously work on a multitude of projects that fulfill a wide range of interests and allow her to have maximum impact, the humbling experience of working on the ground within the community she was serving, and the value of being vulnerable. We also dig into life as a working mom, which was especially fitting since she brought us Pregnant th...
2025-03-211h 14Missed Opportunities for GoodSuper Bowl LIX roundup - Nike, Dove, NFL, Novartis, FTCA, Science Moms & JeepWe’re kicking off Season 2 by diving into the Big Game, the Super Bowl. We cover some key moments surrounding Super Bowl LIX as well as the brands using their platform for social good, and those who missed the opportunity to make a greater statement (Jeep, we’re looking at you). We saw a big focus on female empowerment + health (Nike, Dove, NFL, Novartis), with a touch of climate change (Science Moms), and reducing hate (FTCA). Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.RESOURCES + LINKSSuper Bowl...
2025-02-1952 minMissed Opportunities for GoodCreative Conversations with Alana FicaloraToday we’re getting to know our co-host,Alana Ficalora! Tune in to learn about the spark that took Alana from producer to social impact strategist and set her on her mission to use creativity as a force for good. She brought usPantene’s ‘Going Home for the Holidays’ to analyze which feels more relevant than ever. Feeling inspired? Support the LGBTQ+ community by donating toGLAAD, and sign the#StayinLA petition to bring production back to Los Angeles.RESOURCES + LINKSIgnite PSAs: ‘Medically Speaking’ ‘Listen to Me’Make-A-WishJunior Leagu...
2025-02-0855 minMissed Opportunities for GoodCreative Conversations with Steph BelskyToday we’re getting to know our co-host, Steph Belsky! Tune in to learn how Steph’s early days embedding impact at College Humor lead her to co-found Love of Good, a woman-owned social impact branding agency. She brought us the Parks and Rec reunion to analyze, throwing us back to the early days of the pandemic.Feeling inspired? Support fire relief efforts in Los Angeles by donating to Baby2Baby, LAFD Foundation or World Central Kitchen.RESOURCES + LINKS Non-Profits: 826, Dignity Grows, Amaze, Advocates for Youth, Feeding America Suba...
2025-01-2437 minMissed Opportunities for GoodCreative Conversations with Ben BeckerToday we’re joined by Ben Becker, an award-winning creative director and co-founder of BETTER—a brand turning consumerism into climate action. Tune in to learn how a joke between friends led to Better, Last Resorts and a capsule collection in Paris. And how Greenwash can actually bring attention to climate change. Feeling inspired? Shop the Better Climate Store for your holiday gifting needs, donate to the Better Climate Fund or submit a proposal for a project you’d like to see funded. RESOURCES + LINKS Watch Better Campaigns Yellow Dot Studios Le...
2024-12-181h 03Missed Opportunities for GoodCreative Conversations with Alex ProdaniukToday we’re joined by Alex Prodaniuk, founder of the creative agency Canary’s Revenge, and president of the non-profit Choice Dudes. Tune in to learn about Alex’s love for old high maintenance cars, her passion for the climate and reproductive justice, and how they’re all interconnected. She brought us the untraditional campaign He Gets Us to evaluate live using our criteria. Feeling inspired? Support reproductive rights! Donate to Sister Song and give Frankie Beans a follow on TikTok. RESOURCES + LINKS Articles referenced: Scripps News, Rolling Stone Sister Song...
2024-12-0955 minMissed Opportunities for GoodEp 27: Creative Conversations with Alex ProdaniukToday we’re joined by Alex Prodaniuk, founder of the creative agency Canary’s Revenge, and president of the non-profit Choice Dudes. Tune in to learn about Alex’s love for old, high maintenance cars, her passion for the climate and reproductive justice, and how they’re all interconnected. She brought us the untraditional campaign He Gets Us to evaluate live using our criteria.
Feeling inspired? Support reproductive rights! Donate to Sister Song and give Frankie Beans a follow on TikTok.
RESOURCES + LINKS
Articles referenced: Scripps News, Rolling Stone
Sister So...
2024-12-0555 minMissed Opportunities for GoodOctober roundup - Cards Against Humanity, Hungry Howie’s, Dove x Blippi, BobbieThis week we’re discussing campaigns that are getting out the vote, building awareness for breast cancer, breaking stigmas and building confidence in youth. First case study is Cards Against Humanity’s latest stunt that hopes to save democracy. Hungry Howie’s is back with their annual campaign, One Missing Slice, using pizza to raise funds for National Breast Cancer Foundation.Next up we cover Dove’s latest Self-Esteem Project to boost body confidence of kids 4-6 through Blippi’s Wonderful Talent Show. We wrap up with a magical partnership between Bobbie x Molly...
2024-10-3045 minMissed Opportunities for GoodCreative Conversations with Kimberly GilroyToday we’re joined by Kimberly Gilroy, co-founder and creative lead at Alfa Charlie. Tune in to learn how Covid inspired her to join 1% for the Planet and focus on working with businesses with shared values. Kimberly brought us e.l.f.’s Serving Facts campaign to evaluate live using our criteria.Feeling inspired? Help spread the word and share the WomanKind grant opportunity with eligible candidatesRESOURCES + LINKS Apply for WomanKind: Creative grant for women’s health innovators Rewriting the Code e.l.f. Beauty - Servi...
2024-10-1737 minMissed Opportunities for GoodCreative Conversations with Elad OfferToday we’re joined by director, producer and visual effects supervisor, Elad Offer. Tune in to learn how he uses his passion for technology in his work and what led him to launching a STEAM non-profit. He brought us Dove’s Beauty Never Gets Old campaign to evaluate live using our criteria.Feeling inspired? Sign the UNDP Weather Kids Climate PledgeRESOURCES + LINKS UNDP Weather Kids: https://www.weatherkids.org/ Dove Beauty Never Gets Old: https://www.youtube.com/watch?v=Y6aYY9yRMfA The Artery Think Tank ...
2024-09-261h 01Missed Opportunities for GoodCreative Conversations with Allison GambleToday we’re joined by Allison Gamble, Director of Creative Strategy for GOOD Worldwide. Tune in to learn how a gender studies course led Allison to a career using storytelling to uplift underrepresented voices and highlight our common humanity. She brought us Orange’s La Compil des Bleues campaign to evaluate live using our criteria.RESOURCES + LINKS Orange’s Purpose and Commitments CNBC: Women’s Sports Could Bring in Over $1 Billion in 2024 Orange’s Ad Wins Grand Prix at Cannes Denmark’s Men Refuse Pay Rise for Women’s E...
2024-07-1743 minMissed Opportunities for GoodJune roundup - Grindr, Skittles, Ben & Jerry’s, CHATJuneteenthThis week we’re discussing June celebrations, Pride and Juneteenth, along with a call for community activism. The first case study is Grindr, who is celebrating their 15 year anniversary with the Grinds Rides America bus tour, bringing fun and healthcare by Q Care Plus to pride celebrations in 10 cities across the US. Also check out the work they’re doing with G4E.Next up we cover this year’s Skittles Pride campaign in partnership with Meetup, building community and raising money for GLAAD. Ben & Jerry’s is back in action with “Progress Comes in Man...
2024-07-0137 minMissed Opportunities for GoodMay round-up (pt 2) - ELF, L'Oreal, Rent the Runway, ThinxWhy does it seem that women-owned and women-focused brands are more likely to address social issues, break stigmas, and give back? We’re taking a break from our usual format to discuss a number of these companies that are working hard to tackle conversations not commonly addressed in advertising. In Part 2 we dive into campaigns addressing the board room, women's confidence and periods with campaigns from ELF, L’Oreal, Rent the Runway & Thinx. Revisit Part 1 (ep 20), to go deep on moms, pregnancy and postpartum with Swehl x Molly Baz, Mayana “Bust the Stigma”, Natural Cycles “Is Mommy OK”, and Dove...
2024-06-0427 minMissed Opportunities for GoodMay roundup - Swehl, Mayana, Natural Cycles, Dove ChocolateWhy does it seem that women-owned and women-focused brands are more likely to address social issues, break stigmas, and give back? We’re taking a break from our usual format to discuss a number of these companies that are working hard to tackle conversations not commonly addressed in advertising. In Part 1, we go deep on moms, pregnancy and postpartum with Swehl x Molly Baz, Mayana “Bust the Stigma”, Natural Cycles “Is Mommy OK”, and Dove Chocolate’s AI Tool for Moms. Tune in next week for Part 2 where we'll dive into campaigns from ELF, L’Oreal, Rent the Runway & Th...
2024-05-2829 minMissed Opportunities for GoodCreative Conversations with Maia ErvinToday we’re joined by Maia Ervin, Chief Impact Officer at Next Gen of United Talent Agency, formerly JUV Consulting. Tune in to learn how Maia uses her experience as a queer black woman to develop marketing campaigns that tell the stories of those often ignored and to assist clients in fostering work policies and culture that promote equity for all. She introduced us to Telfar & shared a couple of interesting recent campaigns they’ve done. Feeling inspired? Support one of the many non-profits mentioned on this week’s episode. RESOURCES + LINKS Freedom March N...
2024-04-1151 minMissed Opportunities for GoodCreative Conversations with Katie WhiteToday we’re joined by Katie White, “the Lorax” and VP Account and Sustainability Director of the Martin Agency. Tune in to learn about Katie’s passion to ‘fight our seemingly invisible impact on the planet,’ how she seeks to reduce the agency’s footprint and help brands navigate the changing climate by infusing sustainable thinking throughout the creative process. She brought us Coach’s docuseries “The Road to Circularity” to evaluate live using our criteria. Feeling inspired? Check out the open-sourced Sustainability Tension Map Katie created. RESOURCES + LINKS Coachtopia Docuseries & article Purina: Project Recoop Sustain...
2024-03-281h 04Missed Opportunities for GoodCreative Conversations with Heather Apple and Erin StevensToday we’re joined by Creative Directors Heather Apple and Erin Stevens. The creative duo joined Public Inc in 2023 so they could use their creative powers for good and make real social impact. Join us for an inside look on their recent Deck the Stalls Campaign, an internal initiative at Public to fight Period Poverty. Follow Heather & Erin on LinkedIn, and check out their websites www.Heatherapple.com and www.Erinstevensmadethat.com. RESOURCES + LINKS Donate - https://period.org/donate Watch Deck the Stalls: https://www.youtube.com/watch?v=IovrGA4dVqA...
2024-03-0758 minMissed Opportunities for GoodCreative Conversations with Karina KorolToday we’re joined by Karina Korol, an independent creative director and designer, who is focused on ‘climate creativism’. Join us to learn about her love of working with scientists, making beautiful work, and how she’s using her creativity to tackle the looming crisis of our time. She brought us LG’s “Better Choices Make a Better World” campaign to evaluate live using our criteria. Follow Karina on LinkedIn.RESOURCES + LINKS LG’s “Better Choices Make A Better World Campaign”: BTS, “The Queen of Upcycling”, “The Advocate for Abnormal Food”, “The Savior of Flowers”. Heathrow Ai...
2024-02-2257 minMissed Opportunities for GoodSuper Bowl roundup - FanDuel, Usher + Lowe’sThis week we’re taking a preliminary look at events and activations surrounding the big game, and offering recommendations for what they could look like through a social impact lens. We re-envision FanDuel’s Kick of Destiny with Gronk, discuss how Usher’s halftime performance could incorporate Usher's New Look, and celebrate Lowe’s ongoing work with Rebuilding Together.Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.RESOURCES + LINKSFanDuel x Gronk FanDuel’s Kick of Destiny Promo Gronk Nation Youth Opera...
2024-02-0132 minMissed Opportunities for GoodCreative Conversations with Shawn Bohigian and Sarah StraussToday we’re joined by Shawn Bohigian and Sarah Strauss, strategists & co-founders of the brand strategy lab Shawn & Sarah. Join us to learn what these creative bananas are passionate about, their belief in the importance of putting new stories out into the world, and how it should be easier for individuals and companies to act with integrity and do the right thing. Shawn & Sarah brought us REI’s ever evolving Opt Outside campaign to evaluate live using our criteria. Feeling inspired? Message congress & help pass the Outdoors for All Act. Connect with Shawn & Sarah on LinkedI...
2024-01-181h 09Missed Opportunities for GoodCreative Conversations with Kristyna ArcherToday we’re joined by director & photographer, Kristyna Archer. Join us to learn how Kristyna incorporates her passions for sustainability, diversity & inclusion, gender equity and mental health into both branded & personal projects. She brought us Green Mountain Energy’s playful Light the Future campaign to evaluate live using our criteria. Connect with Kristyna on LinkedIn, follow her on IG and check out her remarkable work at https://archerstudio.co/.RESOURCES + LINKS Green Mountain Energy Light the Future Campaign + BTS Video: https://archerstudio.co/project/gme Sun Club: https://www.greenmountainenergy.com/sun-club/about-us Our Crown...
2024-01-0455 minMissed Opportunities for GoodCreative Conversations with Lauryn NwankpaToday we’re joined by Lauryn Nwankpa, Managing Director of Brand Citizens, a strategic social impact consultancy based in LA. Join us to learn about her thesis on impact, and how she’s taken her learnings from the non-profit sector to elevate the conversations brands are having for positive change. She brought us Timberland’s inspiring Built for the Bold campaign to evaluate live using our criteria. Connect with Lauryn on LinkedIn, follow her on IG and check out the incredible work she’s doing at Brand Citizens. RESOURCES + LINKS Timberland “Built for the Bold”: h...
2024-01-041h 01Missed Opportunities for GoodNovember roundup - AT&T, Teleflora, Disney and DoveThis week we highlight a couple wishful holiday campaigns, new tech and the latest from one of our favorite impact brands. The first case study is for AT&T, featuring Gallaudet University in their recent “Sound of Silence” campaign for the 5G football helmet, to help players & coaches communicate during the game.Next up we compare two holiday partnerships with the beloved non-profit Make-A-Wish, Disney’s “Wish Together” campaign, and Teleflora’s “A Holiday Wish” campaign.We wrap up with the latest from Dove, “Code my Crown”. Feel inspired? Check out the nonprofits linked...
2023-12-1550 minMissed Opportunities for GoodCreative Conversations with Emily SiegelToday we’re joined by Emily Siegel, President and a founding Partner of Lafayette American, a design, strategy, and creative agency in Detroit. Join us to learn about how she uses her passion for purpose and social justice to help brands with their initiatives through creativity, scale, and good work. She brought us Tide’s long-running Loads for Hope campaign to evaluate live using our criteria. Feeling inspired? Donate to the Tide Loads of Hope Fund or watch and share The Tent Mender. Connect with Emily on LinkedIn or send her an email.R...
2023-10-3138 minMissed Opportunities for GoodOctober roundup - Cotton On, Sleep Number + NFL, Who Gives a CrapThis week we audit 3 campaigns that are using talent and influencers in different ways to help promote their message and drive impact through social channels and non-traditional methods.The first case study is for Cotton On Foundation x Born This Way, for their recent campaign focused on youth mental health and features a video with Lady Gaga. Next up is an expanded partnership to the NFL Crucial Catch Campaign with American Cancer Society. Sleep Number has joined the party with their Defender Quiz. The final case study is a PR stunt where Who Gi...
2023-10-2548 minMissed Opportunities for GoodSeptember roundup - Apple, Liquid Death + Courageous Conversations Global FoundationThis week we audit two sustainability focused campaigns and address the idea of is this enough or is it just greenwashing. We also highlight an innovative PSA titled DWB.The first case study for the Apple 2030 Status: Mother Nature campaign features Octavia Spencer as Mother Nature and is part sustainability report, part product launch. Next up is Liquid Death ‘Glory Hole’ featuring Tom Segura using raunchy comedy to encourage consumers to ditch plastic & purchase Liquid Death cans so they can be recycled. The final case study is a PSA video & activation called DWB for Courageous Conversation Global Found...
2023-09-2943 minMissed Opportunities for GoodCreative Conversations with Elliot KotekToday we’re joined by Elliot Kotek, founder of impact creative agency and production company The Nation of Artists. Join us to learn about Elliot’s motto of IDEAS + EMPATHY = IMPACT, why he’s both format & issue area agnostic, and hear about his award winning work launching a social robot duck for kids going through chemotherapy with Aflac. He brought us the memorable Heineken campaign “Worlds Apart” to evaluate live using our criteria. Feeling inspired? Visit the Human Library & expand your world by connecting with someone new and challenging stigmas & stereotypes.RESOURCES + LINKS Aflac robo...
2023-09-131h 10Missed Opportunities for GoodAugust roundup - Cheetos, Crest / Oral-B + Sour Patch KidsThis week we audit three back to school marketing campaigns and discuss their impact on social change. The first case study for Cheetos Deja tu Huella: The Pitch campaign sponsors Becky G’s fingertips to promote college scholarships for the Hispanic community.Next is Crest + Oral-B who are continuing their campaign for #ClosingAmericasSmileGap through social media, events, product donations and scholarships. The final case study for Sour Patch Kids Mischief for Change uses HBCU Marching Band sample kits to promote scholarships for students attending HBCUs in partnership with Thurgood Marshall College Fund.RESO...
2023-08-3048 minMissed Opportunities for GoodCreative Conversations with Luke PurdyToday we’re joined by Luke Purdy, Director of Sustainability at Wieden + Kennedy. Join us to learn about Luke’s passions for driving cultural change, his experience working with Ørsted to become the most sustainable company in the world, and how he spearheaded Wieden + Kennedy to become the 1st global advertising network to become a certified B-Corp. He shared an awesome London-based out-of-home campaign for Clean Air Wins with us to evaluate live using our criteria. Feeling inspired? Encourage the London government to fund clean air solutions! Sign the petition and/or download the Clean Air Toolkit....
2023-08-1437 minMissed Opportunities for GoodJuly round up - Stella Artois, Barbie + SmartsheetThis week we audit three marketing campaigns with top talent partnerships and discuss their impact on social change. The first case study for Stella Artois’ “Lets Do Dinner” campaign promotes the most fascinating dinner while subtly integrating their partnership with water.org. Next up is the hottest topic of the summer - BARBIE! We discuss the numerous partnerships the Barbie marketing team has so expertly put together, with a focus on the Barbie x Save the Children PSA & the partnerships that have also incorporated donations to Save the Children.Final case study is Smartshee...
2023-07-2637 minMissed Opportunities for GoodCreative Conversations with Amanda WallaceToday we’re joined by socially conscious creative director, Amanda Wallace. Join us to learn about Amanda’s passions for the power of innovative storytelling, mentoring others, positive impact work, wellness, and sustainability. She also brought us two incredible campaigns to evaluate using our criteria live! Made by Choice PSA & the Pride Flags Everywhere AR Filter. Feeling inspired? Donate to one of the numerous non-profits linked below or download the filter & plant some flags! Resources + Links Made By Choice: https://www.madebychoice.org/ Abortion Freedom Fund: https://abortionfreedomfund.org/ WISP: https://hellowisp.com/shop/e...
2023-07-1440 min
Own ItHow Alana Ficalora from Aligned for Impact, Owns ItIn this week's episode of OWN IT, we’re talking to Alana Ficalora from Aligned for Impact. Alana is a dancer away from work and does a lot of community and volunteer work in Los Angeles. She actually comes from a deep tradition of building community. She founded HER - Helping Each Other Rise, a community group of like-minded women dedicated to helping women in advertising and entertainment.Her firm, Aligned for Impact, helps companies drive social change through employee and customer engagement and sharing stories of positive impact with the world. She also co-hosts a podcast of...
2023-07-1036 minMissed Opportunities for GoodJune round up - Lego, Mastercard, North Face + Pride HighlightsThis week we audit 3 marketing campaigns and their impact on social change, plus a quick overview of a variety of campaigns for Pride. The first case study focuses on the LEGO Play Unstoppable l Play Moves Us which celebrates the endless potential of girls when they are given the opportunity and support to be confident, expressive, bold, courageous, supportive and truly play. We discuss LEGO’s evolution to make their products more gender inclusive, value in positive messaging that shifts cultural beliefs for good, and opportunities to continue to amplify their impact. Next up is Mastercard...
2023-06-3034 minMissed Opportunities for GoodMay round up - Dove, Samsung + Black is BeautifulThis week we audit three marketing campaigns and their impact on social change. The first case study focuses on Dove's "Cost of Beauty + Self Esteem Project," which highlights the cost of beauty and self-esteem, and advocates to sign a petition to pass the Kids Online Safety Act. Spoiler alert: Dove does an excellent job. Next up is Samsung's Voices of Galaxy campaign, which highlights real people making positive impacts through unusual uses of their phones. For this campaign, we provide solutions for a number of the missed opportunities for good.Final case study is...
2023-06-0931 minMissed Opportunities for GoodMissed Opportunities for Good TrailerWelcome to Missed Opportunities for Good. The podcast where we open up the space to have conversations about trends we’re seeing at the intersection of marketing + impact.
Hosted by Steph Belsky, Co-Founder + Madame President of Love of Good, and Alana Ficalora, Founder of Aligned for Impact. Our goal is to provide you
with a roadmap to effectively and strategically incorporate impact as part of your marketing and advertising campaigns, and maybe think a little differently
about the impact of your messaging.
Each month we’ll showcase 3 impact driven campaigns, and evaluate base...
2023-05-2405 min