Shows
Shoppernomics | Ecommerce Podcast & E-commerce Marketing PodcastEcommerce Podcast: From Ad Sales to AI - Alberto Billato, DeLonghi and VidendumAlberto Billato, a trailblazing e-commerce strategist, joins our ecommerce podcast to sit down and share insights about the evolution of marketing from ad sales to AI-driven techniques. We journey together through the seismic changes from bygone traditional ad sales to today's tech-savvy approaches, all while clinging to the timeless human elements that continue to steer consumer behaviour. Tune in to hear his key reflections on key skills that thrive in digital transformation—skills like listening, curiosity, and clear communication—that remain your anchors in the stormy seas of change.As we steer through the intricacies of multiple bran...2024-02-2150 min