Shows
Marketing Meets Web3 by Step3The Futures of Marketing with Mitch DucklerPrepare to have your marketing mindset revolutionized as we sit down with Mitch Duckler, the branding guru behind "The Future Ready Brand." Duckler, with his three decades of brand strategy expertise, pulls back the curtain on the seismic shifts rocking the marketing world. Through his enlightening discussions with over 40 CMOs, including the visionaries at Lexus, we get an insider's look at how personal data is reshaping personalized experiences,.In this conversation we bring the focus to small businesses and how they can harness the democratizing power of AI to level the playing field. You'll learn how SMBs...2024-05-0143 minMarketing Meets Web3 by Step3Brewing Engagement: How Coffee Unchained and Skyscrapers Are Stirring Up Loyalty ProgramsImagine your daily coffee run fused with the thrill of a game, rewarding every sip with more than just a caffeine kick. Percolate your curiosity as we delve into Coffee Unchained's daring venture into Web3, crafting a membership program that's not your average punch card deal. This episode steams with discussions on how tiered memberships, home brewing courses, and a more intimate appreciation of the coffee journey are awakening the senses of coffee lovers. We spill the beans on how this gamified loyalty experience is shaping a new era of personalized customer engagement, pouring over the details with the...2024-04-1732 minMarketing Meets Web3 by Step3Building Deeper Consumer Connections in Media and BeyondUnlock the secrets to crafting genuine connections with your audience as we showcase the seismic shift from passive subscriptions to dynamic memberships in the media landscape. As Nick and I navigate this intriguing transition, we're joined by Francisco Zaffarano, whose sharp analysis for Nieman Lab helps decode the 'membership internet' and its gripping impact on our media consumption habits. Feel the pulse of Gen Z and millennials who are reshaping consumer-brand relationships, favoring interaction and shared values over traditional content models. We're peeling back the layers on why media giants like The Guardian and health-centric publications are leaning into...2024-03-2731 minMarketing Meets Web3 by Step3Costco's Checkout Challenge Presents an Opportunity for Web3Ever been stopped at Costco for a membership check and wondered if there's a better way? Nick and I sure have, and we're cracking open the discussion on Costco's membership verification woes and their reliance on photo ID checks. We're not just griping; we're proposing a modern fix with Web3 technology that could spell the end of awkward confrontations at the checkout. Our chat ventures into the concept of digital membership assets that could revolutionize the whole shopping experience - all while keeping those exclusive deals just for the members who've earned them.And speaking of earning...2024-03-1342 minMarketing Meets Web3 by Step3Visa's Leap Into Web3: The Revolution of Customer EngagementDiscover the future of customer engagement as we venture into the realm of Web 3 technologies with Nick and me, your guides through the evolving landscape of loyalty programs. Prepare yourself for a radical shift where digital collectibles and wallet-based rewards take center stage, shaping a new marketing era where personalization reigns supreme, all thanks to Visa's pioneering efforts. As we dissect the launch of a Bitcoin ETF and its monumental implications for digital assets, we also tackle the intricate dance of explaining Web 3 concepts to the uninitiated—a task that requires a touch as delicate as it is determined.2024-02-2834 minMarketing Meets Web3 by Step3The Intellectual Leap: How NFTs Are Shaping New Brand ExperiencesEmbark on a journey through the ever-evolving landscape of NFTs and intellectual property as we dissect the unprecedented spike in NFT-related patent filings this year. Special thanks to Mark from the Dematerialized newsletter for his in-depth analysis that serves as our guide. We illuminate the potential opportunities for creators and the looming shadow of patent trolls. From 'Fidgetals' to Web3 commerce and gaming, we're unearthing how industries are creatively integrating NFTs to craft novel consumer experiences. This episode is a goldmine for understanding the intersection of innovation, branding, and the digital frontier.As we forge ahead, we...2024-02-1431 minMarketing Meets Web3 by Step3Loyalty Series Part 4: Brand Collaboration with Web3Ever wondered how Web3 could revolutionise marketing and partnerships? Buckle up as we venture into this exciting realm with prolific thought leader, Thomas Pan. We tap into his profound insights on co-marketing and its potential to reshape the industry in the Web3 era. Together, we navigate the potential of this technology to streamline brand collaborations, taking cues from giants like Nike and Board a Piazza Club on their winning co-marketing strategies.Our journey ventures into the intriguing landscape of experiential marketing and tokenisation of rewards, with Reddit's innovative approach serving as a fascinating case study. We delve...2024-02-071h 10Marketing Meets Web3 by Step3Magic Coming to Web3 Memberships with Disney's Latest Digital ForayUnlock the secrets behind Disney's venture into the blockchain with Disney Pinnacle, as Nick and I explore the enchantment of NFTs meshing with the magic of Mickey and friends. Prepare to be whisked away into a conversation about the implications of Disney's digital collectibles and how their iconic intellectual properties are propelling the company forward in the Web 3 space. Grasp the significance of the Flow blockchain's role and the strategic timing as we assess the synergy between Disney's brand and the burgeoning NFT market.Venture further as we contemplate the transformative potential of Web 3 for our valued...2024-01-3130 minMarketing Meets Web3 by Step3Loyalty Series Part 3: Seamless Web3 OnboardingImagine a world where customers control their digital experiences, shaping the way they interact with brands and businesses. Does it seem like a far-off future? Not according to Toby Rush, CEO and co-founder of Redeem, a Web3 onboarding toolkit. In our conversation, Toby gives us a comprehensive look at customer-owned experiences in Web3 and the transformative power of digital asset ownership.We also explore how Web3 allows for personalisation and data sovereignty. Toby and I delve into the potential benefits and challenges marketers face in this rapidly evolving digital landscape. From discussing how brands like Nike and...2024-01-2432 minMarketing Meets Web3 by Step3Gaming Nostalgia Meets Fashion Innovation in the Web3 EraPicture a Members Only jacket, now add a twist of blockchain and sprinkle in some gaming nostalgia—got it? That's just a fraction of the innovation we unpack with our guest Alberto in a journey through the entwining paths of Web 3 marketing and collaborations. We're tearing off the wrapping to reveal how behemoths like ATARI and fashion icons such as Members Only are leveraging NFTs to not only redefine digital ownership but also reshape our interaction with tangible goods. This isn't just a chat about the usual suspects of marketing; it's a deep dive into how blockchain technology is po...2024-01-1734 minMarketing Meets Web3 by Step3Loyalty Series Part 2: Personalized Web3 ExperiencesPrepare for a deep dive into the future of marketing where we talk about how Web3 is shaping the industry. We've got insights from Drew Beechler, the CEO and co-founder at Holder, and Nick Casares who paint a picture of a world where tokenisation is changing the game and customer data is more valuable than ever before. We'll also discuss how businesses are turning away from the traditional cookie model and embracing a customer-centric approach where marketers can access precise, personalised data owned by the customer. Ever wonder what the world of marketing would look like if...2024-01-1047 minMarketing Meets Web3 by Step3Beyond the Stage: Taylor Swift's Unseen Ties to Decentralized Tech and Aoki's Co-Marketing EffortsDiscover the unexpected parallels between Taylor Swift's fan engagement mastery and the decentralized dreams of Web 3.0, even as she steers clear of the tech itself. Our journey through the pop icon's strategy reveals how her direct connections with Swifties and a firm grip on her artistic domain resonate with Web3's core values. We're not just talking about fan ownership and community involvement here; we're dissecting how Swift's very actions, from democratizing music access to her handling of the Ticketmaster fiasco, could be heralding a new era for the music industry. With the expertise of Sandy Carter from Unstoppable...2023-12-2032 minMarketing Meets Web3 by Step3Loyalty Series Part 1: A look at Web3This is Part 1 of a Special 4-part series. The next episodes will be published every other week! Ever wondered how mega-brands like Starbucks and Nike are revolutionizing their customer loyalty programs? You're about to discover the powerful union of Web 3 technologies and loyalty marketing, and how it's changing the business landscape. We'll dive deep into the basics, exploring how blockchain's open data layer and tokenization are enhancing the way businesses and consumers interact. If you've ever been curious about the financial validation behind your purchases, it's time to unlock the mystery. What if you could ma...2023-12-1323 minMarketing Meets Web3 by Step3Web3: ¿Bubble or The Future of Innovation? A Penguin AnswersEver wondered about the incredible journey of a near-abandoned NFT collection to a rising star in the retail world? We’re talking about Pudgy Penguins, now under the aegis of new owner, Lukanets, and soon to be found in 2,000 Walmart retail locations across the USA! This episode explores the fascinating revival story of Pudgy Penguins, and the controversial deal with Walmart. But that's not all, these aren't just ordinary toys, they carry a QR code that unlocks digital traits from other NFT collections, creating an enchanting blend of the physical and digital worlds.Are NFTs just another bu...2023-12-0634 minMarketing Meets Web3 by Step3Jenaro Diaz on How Marketing Agencies are Approaching Web3Join us as we converse with the insightful Jenaro Diaz, Chief Innovation Officer at Minero, who shares his journey from web design to digital marketing and his budding interest in Web3 technology. Unravel how this technology revolutionizes marketing and certification, and the pivotal role it plays in the future of the internet. Web3 is not just a trend, it's the future, and a strong online presence is no longer optional. We discuss this and more, with a special focus on the rise of pioneering agencies like Minero that are reshaping the landscape with innovative services such as...2023-11-2935 minMarketing Meets Web3 by Step3Hot Wheels Meets Web3: An Uncharted Ride for AllRemember those childhood days of racing Hot Wheels around the room? Now, they're going digital. We're stepping into the world of non-fungible tokens (NFTs) in the car industry as we unpack the recent launch of an NFT collection by the legendary brand, Hot Wheels. The intersection of this traditional brand with Web3 is a testament to how we're transforming the way we engage with and collect items. Can the value of these virtual collectibles rival or even surpass their physical counterparts? Let's navigate this intriguing debate together.Web 3 isn't just transforming the way we play; it's revolutionizing...2023-11-2235 minMarketing Meets Web3 by Step3Max Segall on Revolutionizing User Experience with PrivyAre you ready to unlock the mysteries of Web3 and its transformative potential? Join us as we navigate this exciting digital frontier with Max Segall, a product leader at Privy, who offers a fascinating account of shifting gears from traditional finance to the exhilarating world of Web3. Max delves into the marvels of blockchain technology, elucidating its power to revolutionize money movement and instant settlement, offering a windfall of benefits for merchants and buyers alike.As we further traverse the Web 3 landscape, we challenge the complexities of user experience and explore how Privy is revolutionizing the game...2023-11-1528 minMarketing Meets Web3 by Step3A Tale of Two Strategies: Azuki's Rise and the Creator League's Downfall in Web3 MarketingGet ready for a thrilling ride into the world of Web3 and marketing! We're unpacking a stellar collaboration between Azuki, the Museum of Mahomes, Formula One, and the Oracle Red Bull Racing Team. Curious about how this unites fanbases, celebrities and brands? Ever wondered how to target a core audience and reward them with access? Stick around as we reveal the powerful marketing strategies at play and how you can apply them too!But it's not all smooth sailing - miscommunication in the tech sphere can have disastrous consequences. We're taking a deep look at the unfortunate...2023-11-0834 minMarketing Meets Web3 by Step3Unlocking the Potential of Web3: Patrick Workman on Brands and BlockchainsGet ready to uncover the mystic world of Web3 as we host Patrick Workman from Unlock Protocol on our show. This episode is a treasure trove for anyone aiming to gain fresh insights into the exciting sphere of Web3, how it’s revolutionizing our online experiences and its potential to transform internet monetization models. Patrick, a visionary with a wealth of experience in big tech, brings a unique perspective on why our data should live on a public layer and the importance of a direct user support-based monetization model.Our conversation then takes an exhilarating turn as we...2023-11-0226 minMarketing Meets Web3 by Step3Lufthansa's Integration of NFTs and Google's Stance on Web3What if your next airline ticket came with a unique non-fungible token (NFT)? Buckle up as we journey into the fascinating world of Web3 technologies, with a special focus on Luftfanser, a German airline pioneering the integration of NFTs from Polygon network into their loyalty program. Discover how such traditional industries are venturing into the realm of Web3, offering enhanced value to travellers, and how they're sparking innovation within their organizations to stay competitive.Just when you thought it couldn't get more intriguing, we navigate the complex sphere of Google's shifting position on NFT gaming ads. As...2023-10-2533 minMarketing Meets Web3 by Step3Web3 Simplified: New Perspectives with Toby Rush, CEO of DeemEver wondered why Web3 feels so complex? Toby Rush, co-founder and CEO of Deem, takes us on his entrepreneurial journey to demystify this enigma. From his initial foray into biometrics for mobile banking, to his current mission to make Web3 accessible to all, Toby offers a refreshingly straightforward perspective on this technology. He encourages a shift from focusing on speculative use cases to creating an experience phase where Web3 becomes part of our everyday lives. With Toby as our guide, prepare to have your perception of Web3 reshaped and simplified.Navigating the future can be risky business...2023-10-1830 minMarketing Meets Web3 by Step3From Panera to Amazon: The Transformation of Membership Programs through NFTsBold statement coming your way: NFTs are revolutionizing loyalty programs and are set to become a significant part of our digital identity. In this enlightening episode, we embark on an exploration of the exciting new frontier where marketing meets Web 3. Our journey takes us through Bialetti's unique MoCA Expressions NFT membership program, which masterfully blends tradition and innovation. This space is where coffee aficionados meet NFT enthusiasts in a rewarding intersection of niche interests.We then shift our focus to analyze the comprehensive research presented in the Global Loyalty Programs Market Intelligence and Future Growth Dynamics Data...2023-10-0434 minMarketing Meets Web3 by Step3The Power of Nostalgia and Fandom: Understanding Digital Collectibles with VeVe's David YuGet ready for a riveting exploration into the world of digital collectibles as we sit down with our esteemed guest David Yu, the visionary co-founder and CEO of VeVe. Starting from the most humble of beginnings in the gaming retail industry, David regales us with tales of how he and his team built VeVe from the ground up, overcoming challenges, and scoring early deals with the likes of DC and Marvel. This exciting journey takes us deep into how VeVe's gaming background created a perfect storm for digital collectibles, and ignited a revolution in the collectible market....2023-09-2745 minMarketing Meets Web3 by Step3Unlocking Luxury and Innovation: Louis Vuitton's Venture into NFTs and Exclusive Member ClubsEver wished you could buy an NFT that unlocks exclusive accessories from a high-end brand? Your wish just came true. Join us as we explore how Louis Vuitton is breaking new ground with Farrell Williams in the realm of NFTs. Their recent collaboration has resulted in a unique NFT that not only unlocks a digital version of the iconic Speedy bag but also a physical one. It's an exciting mix of luxury and innovation, and we can't wait to discuss how it's transforming the way brands engage with their customers.But that's not all. We're also dissecting...2023-09-2028 minMarketing Meets Web3 by Step3Pioneering the Web3 Marketing Revolution: A Deep Dive with Drew BeechlerStrap in for an enlightening dialogue with the charismatic Drew Beechler, the mastermind behind Holder. Drew's journey from music enthusiast to pioneering the Web 3 world is anything but ordinary. His fascinating experiences with ExactTarget, Salesforce, and Ethereum serve as a backdrop for this rich conversation that promises to flip your understanding of marketing on its head.Dive deep into the transformative potential of Web 3 marketing. With transparency, immutability, permissionless access, and co-creation at its core, it’s a game-changer for the traditional marketing landscape. The discussion extends to the power of aligning incentives and leveraging the traditional fu...2023-09-1334 min