Shows
Real FreedomNO COMPS: The Sales Process To Double Your Deal Size | Ep 77From $20k to $42k PER DEAL Gross Profit! In just a few years Ryan's team has more than doubled their average deal size using the STEP OUT sales process. So how does it work? LIVE from the Collective Genius Mastermind Event, Ryan Weimer sits with Erick Gydesen (COO of GG Homes, CEO of DM Force) to share their sales process tips and tricks. They break down the innovative STEP OUT method step by step - and challenges implementing it with your sales team. Learn how these sales techniques are making a real impact...
2026-01-3016 min
Markigy: The Science of Marketing StrategyMarketing Is a Marathon: Building Value in Complex Environments w/ Jessica Lyn ZallIn this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer sits down with Jessica Zall, Chief Marketing Officer at Burford Capital, to explore how modern marketing earns trust in complex B2B environments.Jessica brings two decades of experience across fintech and financial services — and a powerful perspective on why attention, alignment, and authenticity are the true currencies of marketing success.💡 Key TakeawaysAttention is a privilege. When someone gives you their time, marketers have a responsibility to make it worthwhile — not just push products or brand messages.Marketing must span th...
2025-11-0637 min
BÜHNE FREI für lebensmutige Menschen, die auf der Bühne ihres Lebens stehen!"Über Wurzeln, Wandel und die Kraft der eigenen Stimme" mit Anna Weimer
Vor einigen Wochen war ich zu Gast im Soulbusiness Podcast und habe mich dafür entschieden, mit euch dieses sehr persönliche Gespräch zu teilen. Es ist das persönlichste Gespräch, welches ich je öffentlich geführt habe. Vielen Dank an meinen Gastgeber Michael Mayer und seinen Soul Business Podcast.
In dieser inspirierenden Episode des SoulBusiness Podcasts erzählt Anna Weimer ihre bewegende Geschichte. Geboren in Kasachstan in der ehemaligen Sowjetunion, zog sie mit 12 Jahren nach Deutschland – ein Umbruch, der sie vor große Herausforderungen stellte. Von der Suche nach Zugehörigkeit, dem Verlust ihrer Stimme in de...
2025-10-232h 21
Real FreedomEngineer Your Freedom: How To Make Your Dream Life A Reality | Ep 70In this inspiring private presentation with Idaho REIN, Ryan Weimer shares his journey from a W2 engineer to full-time real estate investor and founder of Offer Now Idaho. He opens up about his early struggles, layoffs, the emotional toll of losing $1M on a bad project, and how he pivoted using innovative strategies like the Weimer Method. Ryan emphasizes: How pain often drives transformationBuilding a life and business with intentionThe power of direct-to-seller marketingData-driven insights from over 500 off-market deals Why Idaho remains...
2025-07-2344 minMarkigy: The Science of Marketing StrategyInvisible Engine: How Marketing Ops Powers Strategic Growth w/ Darrell AlfonsoIn this episode, Leanne sits down with Darrell Alfonso to unpack why so many marketing strategies fail at the execution stage—and what organizations can do to fix that. Drawing from experience at Amazon, startups and now Indeed, Darrell shares the frameworks, mindset shifts, and real-world examples that have helped him turn chaos into clarity.We explore:Why strategy without execution is just a slide deckHow growth hides operational debtCommunicating the value of ops (without sounding like a broken record)The order of operations: people → process → techScrappy pilots vs. shiny platformsWhy data quality is non-negotiable in an AI...
2025-06-2647 minMarkigy: The Science of Marketing StrategyTrust Over Tactics: A Systems Approach to Scalable Growth w/ Oleg KovalevIn this episode, Leanne sits down with Oleg Kovalev to unpack the not-so-secret secret behind his astonishing growth results: scaling from $200K to $2.5M in 9 months. It wasn’t a growth hack, a viral post, or paid ad wizardry. It was systems—thoughtfully designed, constraint-breaking, customer-informed systems.Oleg shares how startup founders and marketers can escape the “tactics trap” by focusing on what not to do, using data-driven customer insights, and applying just enough structure to unlock scale without rigidity.Leanne and Oleg dive into:● Why smart marketing systems aren’t bureaucratic; they’re accelerator...
2025-06-1232 minMarkigy: The Science of Marketing StrategyUsing AI agents to to reshape MOPS & More w/ Stephen StoufferIn this episode, Leanne and guest Stephen Stouffer explore the rise of AI agents and how they’re not just changing workflows, but reshaping entire marketing and operations teams.From the early days of Zapier and logic-based automations to today’s AI-powered agents that make decisions, execute tasks, and even tattletale on risky customer interactions, this conversation spans the full evolution of intelligent automation. But it’s not just about convenience, it’s about responsibility.Leanne and Stephen dive into:The difference between automation, AI-infused tools, and true AI agentsHow to build safe guardrails to reduc...
2025-05-2934 min
Real FreedomHow We Travel The World For FREE Using Credit Card Points! with Corby Goade | Ep 67Corby Goade and Ryan Weimer haven't paid for flights in years... In this interview they share the travel hacking secrets you need to know so you can travel the world for FREE! What are Corby and Ryan's favorite travel destinations? What credit cards offer the MOST perks and points? What keeps people from traveling for free? They unpack all that and more! Whether you're a points expert or completely new to travel hacking, these are the tips to get you more free flights and more freedom. LIKE and SUBSCRIBE IF YOU...
2025-05-141h 23
BÜHNE FREI für lebensmutige Menschen, die auf der Bühne ihres Lebens stehen!"Mein Podcast ist meine Online - Therapie" mit Shannon Gäde
Triggerwarnung! In dieser Podcast-Episode geht es unter anderem um Tod Trauer & sexualisierte Gewalt!
BÜHNE FREI für Shannon Gäde – eine junge Frau, die den Mut hat, über Themen zu sprechen, die oft im Verborgenen bleiben: Trauer, sexualisierte Gewalt, Scham und Schuld.
Ich bin Anna Weimer, Host von BÜHNE FREI – für Menschen, die auf der Bühne ihres Lebens stehen. In dieser Folge spricht Shannon offen über den Verlust ihrer Mutter, ihre Trauerbewältigung und das Leben als Tochter ohne Mutter.
Darüber hinaus teilt sie mit uns ihre Erfahrungen mit sexualisierter Gewalt und ihr...
2025-04-171h 00Markigy: The Science of Marketing StrategyKnow Your Audience or Lose Them: Why Strategy Starts with Research w/ Jesse HarrisIn this episode, Leanne Dow-Weimer sits down with Jesse Harris, Senior Editor at Brand Lab, to unpack how deep audience research—not assumptions—should guide your marketing strategy.From understanding chemists’ actual content preferences to exposing the myths around AI adoption in technical fields, this conversation is packed with insights on what it really takes to connect with niche, specialized buyers.Whether you're marketing to scientists or just trying to stop your team from chasing fluffy content trends, this episode is a must-listen for B2B marketers who care about relevance, rigor, and ROI.🔍 W...
2025-04-1641 min
Real FreedomWeimer Method: $2 Million Cash At 0% Interest | Ep 62Struggling to keep cash in your bank account? Rentals, flips, life expenses.... cash management is a roller coaster! Find out how YOU can get unlimited cash in your bank account at 0% interest with Weimer Method in this episode from a PRIVATE real freedom small group call. And if you're serious about getting to the next level - DM @realryanweimer on instagram about joining the real freedom private coaching community. LIKE and SUBSCRIBE if you got value from this! --- Contact Ryan Weimer at: https://weimerinvestments.com/ Instagram...
2025-04-0427 minMarkigy: The Science of Marketing StrategyCross Functional Data Driven Decisions w/ Daren Lauda🎙️ Episode Overview: Leanne Dow-Weimer sits down with Darren Lauda, CEO of Outset, to tackle one of the biggest challenges in business: breaking down silos to foster collaboration between marketing, sales, and finance. Darren shares his incredible journey from military service to becoming a tech CEO, offering a masterclass in teamwork, goal setting, and making data work for your business. If you've ever wondered how to align your teams for maximum impact, this episode is for you.🔑 Key Takeaways:The Power of Alignment: Why marketing, sales, and finance must operate as a unified team.Data-Informed Decisions: How to creat...
2024-12-0659 minMarkigy: The Science of Marketing StrategyCreating Impact by Building Trust w/ James FurbushIn this episode host Leanne Dow-Weimer is joined by James Furbush, VP of Marketing at AccessOne, to explore how trust is the cornerstone of impactful marketing strategies. Drawing from his experience in healthcare marketing, James shares valuable insights on navigating complex sales cycles, creating content that resonates with diverse stakeholders, and building meaningful, long-term relationships. Trust as a Foundation in Marketing:Trust-building is a non-negotiable in healthcare marketing. With complex sales cycles often exceeding 18 months, providing consistent, educational, and empathetic content fosters long-term relationships critical for navigating intricate buyer committees.Content Strategy for Diverse Audiences:Tailoring c...
2024-11-2055 minMarkigy: The Science of Marketing StrategyShifting AI perspectives in MarketingJoin Host, Leanne Dow-Weimer and special Guest VIncent Koc futurist and AI expert. During the livestream Vincent shares his groundbreaking insights on using AI as a transformative resource, shifting perspectives for future-proof strategies, and building a marketing powerhouse from the ground up. Together, we'll uncover how to bring bold ideas to life and create a resilient, agile marketing department prepared for what lies ahead based on an accurate and expert understanding of AI touching on the following takeaways: The Shift to Hyper-Personalization: Evolving from basic personalization to hyper-personalization, where artificial intelligence (AI) and machine learning enable br...
2024-11-0157 minMarkigy: The Science of Marketing StrategyGuardians of Data: Ethical use of Modern MarTechOn this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer is joined by Jonathan (Jon) Moran, global marketing leader for SAS’s marketing solutions, to explore ethical data use in modern marketing technology- including the inputs and outputs of things like genAI and contemporary platforms. They'll discuss how marketing teams can responsibly harness the power of MarTech and customer analytics to build trust, reduce risks, and create lasting value. Key Takeaways:Responsible Use of Martech and Data Stewardship: Marketers must be transparent and responsible with customer data, ensuring trust is built between the bra...
2024-09-1841 minMarkigy: The Science of Marketing StrategyFrom Complex to Compelling Product Marketing StrategiesJoin me and my guest Michele Nieberding, as we see what a top 100 Product Marketer has to say about solving the complex features and products we encounter and making them compelling to the customer We're going to be LIVE-> Talking about what works, who and when it works, and getting to know more about Michele!Michele is an active speaker and contributor in the product marketing community, sharing her insights on topics like go-to-market strategies and product launch best practices.Get in touch with Michele:LinkedIn:www.linkedin.com/i...
2024-09-051h 02Markigy: The Science of Marketing StrategyNeuromarketing: Boosting Brand LoyaltyToday's guest Matt Johnson helps us answer "How do we use the neuroscience perspective to marketing to enable teams and brands to better understand consumers"? Matt is sharing his expertise as a consultant, author, speaker, and professor who unveils powerful insights into how to these concepts to boost brand loyalty, and ultimately favor with consumersKey Takeaways from this episode:The Importance of Brand as a Constant Effort: Branding is a continuous process. Maintaining brand relevance requires consistent effort, even for well-established brands like Nike and Disney.Neuroscience and Branding: Brands are deeply ingrained in consumers' m...
2024-08-2849 min
Real FreedomFind Cash Flow Deals In ANY Market | Ep 31Can't find cash flowing deals?Here's The TOP 10 Ways To Find Creative Finance Deals - Replay from the Boise REIN podcast in 2023Ryan Weimer covers it ALL. He shares his personal journey from being a W2 engineer to building a real estate empire and company doing almost 150 off market deals a year!Summary: 00:42 What is Creative Finance?02:15 Quitting Your Job07:34 Saving Years With Coaching11:45 Finding Discounted Properties 13:33 Consistency and Commitment 18:05 Why Creative Financing?23:00 THE TOP 10 WAYS TO FIND CREATIVE...
2024-08-021h 19
Real FreedomFind Cash Flow In ANY Market | Ep 31The TOP 10 Ways To Find Creative Finance Deals! This is a replay from the Boise REIN Podcast in 2023Ryan Weimer breaks it all down so you can find cash flow investment properties in ANY market! Ryan shares his personal journey from being a W2 employee and mechanical engineer to building a real estate empire and company that does almost 150 off market deals per year. He shares how pain (yes pain), persistence, and grit are the most vital to your success. Summary:00:42 What is Creative Financing?02:15 From Engineer to Real...
2024-08-021h 19Markigy: The Science of Marketing StrategyAdvertising Elasticity and Strategic Timing w/ Branden CobbAdvertising Elasticity and Strategic TimingJoining us is Branden Cobb. With over 17 years in the field, he offers insights into marketing trends to help international companies thrive in the US. Branden take a scholarly and applied approach to marketing, and translates those learnings into actionable insights and advice for listeners.Key Takeaways:Understanding Advertising Elasticity: While most marketers are familiar with ROAS, this other way of measuring marketing costs can be a powerful lever apply when looking at marketing spend, forecasting and costs.Strategic Timing for Advertising: Gain insights into why certain times of...
2024-06-1240 min
Infinite Success Secrets with Adrienne Weimer023: 3 Secrets to Signing High-Ticket Coaching ClientsAre you on the verge of a mindset shift and ready to elevate your pricing strategy? Join your host, Adrienne Weimer, as she reveals three secrets to signing high-ticket coaching clients. In this episode, Adrienne explains what it means to attract high-ticket clients and emphasizes the importance of cultivating a mindset suited for selling 10k offers. She explores our common fears of both failure and success, delves into the 10x effect and its ripple impact, and underscores the necessity of implementing sales systems with a clear end goal. Adrienne also breaks down the concept of an evergreen lead generation...
2024-05-2829 minMarkigy: The Science of Marketing StrategyStrategic SEO with Sam DunningJoin Leanne Dow-Weimer to delve into effective SEO strategies with Sam Dunning, founder of Breaking B2B and an SEO expert renowned for prioritizing business impact over traffic metrics.Episode Highlights:Journey from Retail to SEO: Discover how Sam's career transition influenced his approach to SEO, focusing on customer needs and business outcomes.Debunking SEO Myths: Sam discusses common SEO misconceptions and why businesses should focus on revenue-generating activities rather than vanity metrics.Content Quality vs. Quantity: Explore why targeted, high-quality content is crucial for successful SEO and how it translates...
2024-05-2741 min
Real FreedomFinancial Freedom In Just a FEW YEARS | Ep 21Think financial freedom is impossible? This episode is for you! On this episode from the A-Game Podcast - Join Nick Lamagna as he welcomes one of the most impressive up and coming household name real estate investors in the industry today, Ryan Weimer. Ryan is a former engineer who runs a completely remote investing business living in London. His team is in Boise, Idaho and they are on track to do over 120 deals this year. He also runs a private small group mastermind to help others learn that achieving financial freedom and time freedom in just a...
2024-05-2451 minInfinite Success Secrets with Adrienne Weimer022: Lessons From a Retreat With 6 & 7 Figure Biz OwnersGrab My FREE Training: The 3 Secrets to $20k Months on REPEAT. The best way to learn from the most successful people in business and become like them is to place yourself among them. Today on Infinite Success Secrets, Adrienne outlines the highlights from a retreat she attended recently with six- and seven-figure business owners. In this episode, you’ll hear all about the importance of being in alignment with your goals and values, how being around expanders will inspire you to become like them, and why growth is not a comfortable process, as well as some of the...
2024-05-2026 minInfinite Success Secrets with Adrienne Weimer021: How I've Created $25k CASH Months for 27 Months in a RowIf you’re looking to create more consistency in your business while hitting your target earnings, then you’ve come to the right place! Join host, Adrienne Weimer, as she breaks down how she earned $25k, minimum, for 27 consecutive months, and counting. You’ll learn how discovering simplicity transformed her business, what helped her go from good to great, and why it’s so important to get into the habit of selling every day. She also shares key insights on how to connect with your ideal client, identify their pain points, and create solutions that will serve them. Tune in today...
2024-05-1616 minMarkigy: The Science of Marketing StrategyDriving Strategy Through Content w/ Robyn ShowersTune in as Robyn Showers, Director of Content at Apollo, unveils the pivotal role of content marketing within the organizational hierarchy. In this episode, Robyn delves into her extensive background in the marketing sector, sharing transformative insights from her experiences at HubSpot to her fresh endeavors at Apollo. She discusses the strategic importance of integrating content marketing directly into the core business strategy rather than relegating it to a supporting role. Listeners will gain a deeper understanding of how to leverage content not just for engagement, but as a driving force behind corporate goals and customer satisfaction....
2024-05-1357 minMarkigy: The Science of Marketing StrategyClaim Your Space: Overcoming Market Leaders w/ Trevor van WoerdenJoin host Leanne Dow-Weimer and veteran online media expert Trevor van Woerden as they delve into conquering your share of the market, even when it is wrought with competitors. Trevor shares his journey from the early days of internet advertising to his current role at Infuse, highlighting key shifts in digital marketing strategies and the impact of technological advancements on advertising.This episode offers an in-depth look at:Trevor's unique experiences with startups and major corporations.Insightful discussion on competitor displacement and the importance of naming names in marketing to stand out in today's saturated tech...
2024-04-2456 min
Real Freedom#16 Jonna Weber - Dominating Your Market & Founding Boise REINThe next MAYOR of Boise, Idaho? Listen to the SHOCKING story of how a beautiful "failure" in politics led Boise REIN Founder, Investor, and Realtor Jonna Weber on her path of entrepreneurship and financial freedom! The guest of BiggerPockets episode #80 joins Ryan Weimer on The Real Freedom Podcast to discuss her journey in real estate and how self managing properties helped her gain some serious wealth momentum. Fast forward to now - she talks about how her favorite asset class is NNN (triple net) commercial properties as it's true "mailbox money." Jonna talks...
2024-04-181h 07Markigy: The Science of Marketing StrategyResilience: Entrepreneurism, Community & GrowthIn this episode of our podcast, Leanne sits down with Zach Carlin, co-founder of Summit Chasers Network, who takes us through his remarkable journey from the fields of professional martial arts to the peaks of entrepreneurship. Zach’s story is not just one of personal triumph but also a masterclass in leveraging life's lessons to build and scale successful business ventures. Below are the key takeaways and highlights from our conversation:From Martial Arts to Entrepreneurship: Discover how Zach transitioned from being a professional martial artist to embracing the world of entrepreneurship, and the lessons learned along th...
2024-04-1057 min
Real Freedom#13 - Funniest Seller Call Ever! Laugh with Ryan Weimer & Cory MillerStop what you are doing and listen to this! Get ready to laugh out loud along with Cory and Ryan as they play one of their craziest seller calls of all time - it is COMEDY GOLD. This is a real recorded seller call that dialed out website number. Sensing the urgency of answering an inbound lead and that this may turn into a potential appointment, Cory live answered the call as he was walking through the Boise airport. The seller was NOT happy to say the least. Apparently one of our sales reps had...
2024-03-2816 minMarkigy: The Science of Marketing StrategyThe Who & Why Behind Effective Marketing w/ Melissa MoodyJoining us is Melissa Moody, General Manager at Matcha, Podcast host, and self-describes as a builder who happens to do marketing. Mellissa brings a refreshing point of view built on what she’s learned from working in Startups and Tech. Listeners will feel enabled and inspired to find the who and why behind effective marketing. We explore:The Importance of Fundamentals in Marketing and Entrepreneurship: Melissa emphasizes building solutions that serve humanity, showcasing the power of fundamental values in marketing and entrepreneurship.The Role of Marketing in Creating Value: We investigate marketing's critical role in not jus...
2024-03-2745 min
Real Freedom#11 Our Best Deal In Company History - Ryan Weimer & Cory MillerYou are truly 1 phone call away from changing your life! In this In-Person episode Ryan and his COO Cory Miller go on a deep dive of an incredible deal from a texting lead. That's right - this deal will net $1.3m in cash. It was a deal purchased subject-to and had a 0% interest seller finance. They cover everything from how the lead came in, to almost losing the deal... and eventually how it was closed. BUT THAT'S NOT ALL They pull some real wizardry on this creative finance deal that makes...
2024-03-1414 minMarkigy: The Science of Marketing StrategyFlourishing in 2024: Budget-Smart Strategies w/ Alex MontasWe’re talking about the topic on everyone’s minds- how is the market impacting our marketing? In this episode, Leanne Dow-Weimer and guest Alex Montas get candid and deeply investigate marketing today & this year. Alex's stellar insights come from being a talented marketing executive with gargantuan results, over $200M in Incremental Revenue 📈 We'll talk about the year ahead in marketing for 2024, the importance of emotional intelligence and managing up, and the value of innovation and risk-taking in practice.During our conversation, we explore:Budget cuts and returning to fundamentals: Companies need to figure out how...
2024-03-1347 minInfinite Success Secrets with Adrienne Weimer020: [HYPE] You ARE a BIG DEALConsider this episode a Love Note from your host, Adrienne Weimer. During this quick, but powerful, hype episode, Adrienne drops some serious nuggets of wisdom on how to live, work, and dream like you are (already!) a BIG DEAL. Tune in now to hear more from her about what happens when we forget just how powerful you are, what your superpower is, and why you need to learn to be okay with the ‘in-betweens’ as you pave your way toward your future goals and growth! Thanks for listening!Key Points From This Episode:What you can expe...
2024-03-0608 min
Real Freedom#9 Mind Blowing Deal - $300,000 Cash At 0% InterestHe Did WHAT?! This deal has blown Ryan's mind in what can be accomplished with creative finance and real estate. If you want to learn to do deals that will completely change your life - this episode is for you! In this solo edition episode Ryan Weimer deep dives a deal that net him $300,000 liquid cash at 0% interest. That's right - this isn't your average seller finance deal. He talks through this deal A to Z on how the lead came in, how they handled the negotiation, and how they created...
2024-03-0216 minMarkigy: The Science of Marketing StrategyCrafting Success in Product Marketing w/ Neil ShahJoining us is Neil Shah, who shares his journey from engineering to becoming a product marketing expert. With over 15 years in the field, he offers insights into effective marketing strategies and the importance of adaptability. Listeners will gain valuable tips for success in product marketing, and their marketing strategies Key Takeaways:The Shift from Engineering to Marketing: Neil takes us through his intriguing career transition, revealing how a solid technical foundation can lead to marketing innovation.Adapting to Market Dynamics: The only constant in marketing is change. Learn how Neil stays ahead, adapting strategies to meet e...
2024-02-2835 minInfinite Success Secrets with Adrienne Weimer019: How to Fast Track Your Way to $20k MonthsAre you looking to grow your business from 1k, 5k, or 10k months to 20k months? Then you need the right strategy and business model to get there, and this episode is crafted just for you! Today, your host Adrienne Weimer, walks listeners through how to fast-track their way to $20k Months. She highlights some of the things you may be experiencing on your journey toward 20k months and unpacks the difference between getting to a 5k month versus getting to a 20k month. Adrienne then delves into the five different pillars that can help you fast-track your way...
2024-02-2838 min
Real Freedom#8 Corby Goade - This Investor Agent Will Make You A MillionaireThink you need money, experience, and time to become a millionaire? Why go through years of struggle and failure when you can leverage the knowledge of the top investor agent in Idaho - Corby Goade. Corby and his wife Heather started investing in real estate in 2001 as school teachers and his story proves anyone can take control of their financial future and become a multi-millionaire. Corby helped Ryan Weimer start his journey to financial freedom through real estate and has impacted many lives through his go-giving mindset and passion for helping...
2024-02-231h 05
Real Freedom#7 Wholesaling 101 - Financial Freedom From Anywhere In The WorldNever done a wholesaling deal before? What even is wholesaling real estate?! THIS episode is for you In this solo edition episode Ryan Weimer covers why this is the fastest and most proven path to financial freedom. It allows you to travel the world and live life on your terms! He talks about the 3 parts of wholesaling and how becoming a finder of good deals is a money printer for the rest of your life. If you dedicate yourself to this you will accumulate huge amounts of wealth and change your family's trajectory...
2024-02-1613 minMarkigy: The Science of Marketing StrategyThe Art of Copy That Sells w/ Linda MeloneWe dive deep into the world of conversion copywriting with Linda Melone, a seasoned expert in the field. Linda shares her journey from a diverse background in nutrition, fitness, and content writing to becoming a leading voice in copywriting. Linda, with her expert training in conversion copywriting emphasizes the critical differences between content writing and copywriting, highlighting how effective copy can significantly impact business success by driving action and sales.In our conversation, we tackle key takeways, including:🚀 Linda’s journey from subject matter expert to copywriting👂Content vs Copywriting📊 The P...
2024-02-1440 minInfinite Success Secrets with Adrienne Weimer018: 5 Mistakes You're Making With Your Group Programs That Are Costing You ThousandsAre you a coach, consultant, or course creator looking to build a scalable group offer in 2024? Then this episode is for you! Back in 2020, our pioneering host, Adrienne Weimer, sold her first-ever group offer. This kick-started an intense learning journey, filled with plenty of setbacks, that ultimately resulted in multiple six-figure earnings achieved through scalable group offers alone. Join Adrienne today as she shares the biggest lessons and takeaways from her experience! You’ll hear her break down the most consequential mistakes that people are making with their group offers and common pitfalls she’s seen creators stumble into, befo...
2024-02-0738 min
Take Your Mountain#5: Founding Partner at Gratūs Funds | Jack WeimerIn this episode of Take Your Mountain, we hear from founding Partner at Gratus Funds, Jack Weimer, as he breaks down his faith and investing journey.
2024-02-0155 minMarkigy: The Science of Marketing StrategyThe Customer Centric Revolution: Insights with Christina GarnettIn this edition, we're delving into how to not just attract the right customers, but keep them, and keep them happy. Joining us is the amazing Christina Garnett, Fractional Chief Customer Officer & Advisor.Christina, an award-winning customer-centric leader, master of community, and driver of customer fandoms, shares her insights into the real customer experience and how to level it up. Whether it’s as a writer, strategist, or host, Christina’s dedication to cultivating customer delight is clear throughout her & the customer’s successes. In our conversation, we tackle pressing topics, including:🚀 Differentiating why compan...
2024-01-3158 min
Real Freedom#4 Kevin Hawk - The Once In A Lifetime Opportunity In Boise, IdahoWhy is Boise, Idaho the hottest migration destination in the USA? We speak with Kevin Hawk, a college athlete turned real estate pro with 3 businesses. Born and raised in Boise, Idaho - he's ALL IN on the future of Boise and leading for forefront for new development. They have over 150 townhome and multifamily units in construction! Kevin shares how he has navigated this high interest rate environment as a developer and what you need to do to protect yourself. He has some incredible tips in this episode about property management and underwriting his deals to...
2024-01-261h 03Infinite Success Secrets with Adrienne Weimer017: My Top 5 Trends for LinkedIn in 2024There are now over one billion users on LinkedIn – yes, with a “B”! – making it one of the fastest-growing social media platforms right now. But there are many reasons why over 140 million people log into LinkedIn daily, and today, we lay them out to show why LinkedIn should be your number one platform in 2024! We explore five trends that make LinkedIn the go-to platform, including the platform’s radical growth and transformation, the rise of storytelling and personal branding, the platform’s appreciation of long-form content, its adoption of AI, and how LinkedIn paves the way for smaller accounts to flourish...
2024-01-2423 min
Real Freedom#3 TOP TEN Things To Know Before Doing A Development DealThinking of starting new construction or new development? DON'T DO IT without first watching this video. I share the top 10 things to know that will save you thousands of hours and millions of dollars from both successes and failures in my journey. If You Get Value From This - LIKE and SUBSCRIBE The Top Ten List: #1 The Risk Reward Equation #2 There's A LOT of Gray #3 Your Architect #4 In Person Vs. Remote #5 Economies of Scale #6 Zoning and Rezones #7 Different Contractor Game #8 The City/County Timelines #9 Legal #10 Reserves Plus I share some of...
2024-01-2020 minMarkigy: The Science of Marketing StrategyMoving on From Playbooks to Strategy w/ Nicky DibbenJoin host Leanne Dow-Weimer in an engaging conversation with Nicky Dibben, a seasoned strategy and marketing advisor from Invention Marketing. Nicky's expertise shines as she shares insights on breaking free from marketing autopilot and ditching playbooks that no longer serve. Together, they explore key aspects:🚀 Transitioning from Playbooks: Nicky highlights the prevalent reliance on playbooks in marketing and why it's crucial to outgrow them for a competitive edge.💼 Embracing Strategic Thinking: The discussion revolves around the shift towards strategic marketing, emphasizing its essential role in today's landscape.📊 Building Effective Strategy: Nicky guides us through t...
2024-01-171h 03Infinite Success Secrets with Adrienne Weimer016: A Very Important Lesson from a Very Awkward ExperienceWelcome to 2024 as our exceptional host, Adrienne Weimer, shares a vital life and business lesson that she learned in an unexpected place. While attempting to do the splits in a yoga class, Adrienne was encouraged to slow down to make the stretch easier. She followed the instruction, and after easing into a deeper stretch that she previously thought to be impossible, a revelation dawned on her about the power of pumping the brakes in life and business. In today’s episode, Adrienne walks us through everything she learned from doing the splits and how it pertains to business, including an...
2024-01-1719 min
Real Freedom#2 Chad Young - From Cleaning Toilets To Real Estate MillionaireHow does someone go from toilets to millionaire?Listen to Chad Young, a janitorial business owner turned real estate investor in the Spokane, Washington and Coeur d'Alene, Idaho markets on how he found REAL FREEDOM through real estate. Hear about how he escaped the toilet cleaning business and how he got his 1st real estate deal. You'll also hear about some of Chad's greatest failures and how many deals a year they are doing now, plus what's working and not working in their marketing channels. Lastly - we talk about building a team of "A"...
2024-01-111h 11Markigy: The Science of Marketing StrategyStartup Marketing Realities and Adaptability with Theresa PotratzIn this episode, Host Leanne Dow-Weimer and guest Theresa Potratz deep dive into the nuances of marketing, the importance of understanding customer needs, and the value of adaptability and continuous learning in the field.During our conversation, we explore:Industry Agnostic Expertise: How adeptness in crafting compelling narratives and strategically positioning products to engage the appropriate audience effectively makes a difference.Insights on Customer-Centric Marketing: The importance of storytelling and understanding customer needs, irrespective of whether the focus is on B2B or B2C markets. Navigating Challenges in a Startup Environment: Valuable insights into the r...
2024-01-0354 min
Real Freedom#1 Cory Miller - Our Most Insane Renter StoriesListen to engineer out of Colorado School of Mines, real estate investor, Boise, Idaho native, and COO of Offer Now Idaho Cory Miller as he shares his failures and how it has shaped his life.We also discuss if college is worth it, where most real estate investors go wrong, and our BEST tenant stories - you won't want to miss it!For those that subscribe and give a 5 star review by the end of January - I am giving away $1,000 to 1 lucky person. Let’s get it!---Connect with Co...
2023-12-281h 20
Real Freedom#0- What The Real Freedom Podcast Is All About (+ Giveaway!)What is real freedom and how can you get it?In this prequel episode I discuss what you can expect from this show and how it will bring you value! Contact Ryan Weimer at: https://weimerinvestments.com/Instagram: @WeimerInvestmentsYoutube: @WeimerInvestmentsFor those that subscribe and give a 5 star review by the end of January - I am giving away $1,000 to 1 lucky person. Let’s get it!
2023-12-2109 minMarkigy: The Science of Marketing StrategyImpactful Hype Decks & Standing Out with RajNationIn this exciting episode, Host Leanne Dow-Weimer takes us on a deep dive into the world of marketing strategies tailored for startups, and we've brought in none other than the renowned Rajiv Nathan, known as RajNation. With his wealth of experience in agency work, startups, and branding, RajNation unveils his secret formula for creating compelling Hype Decks that pack a punch. Whether you're looking to build a personal brand or pitch your entrepreneurial vision, RajNation's unmatched creativity and knack for setting you apart can lead to remarkable success.During our conversation, we explore:🚀 Translating Your Vis...
2023-12-1344 minMarkigy: The Science of Marketing StrategyThoughtful Differentiation: Winning in a Competitive Landscape w/ Brian KotlyarIn this edition, we're delving into the world of marketing strategies without the safety net of a massive budget. Joining us is the brilliant Brian Kotlyar, VP of Marketing and Growth at Hightouch.Brian, with a rich background in delivering results for renowned companies, shares his invaluable insights on achieving genuine, research-backed growth. Whether it's leading global demand through the acquisition phase or scaling publicly traded companies, Brian's bold strategies and hard work create awe-inspiring case studies.In our conversation, we tackle pressing topics, including:🚀 Translating the needs and abilities of a big mar...
2023-11-2946 min
Fricção de Ideias28/11/2023 #310 Lula indica Dino para o STF; Confiança do consumidor recua em novembro; Black Friday não foi ruim para todos; As redes de farmácias se uniram e mais...
Desperte sua mente com o 'Fricção de Ideias', o podcast de Alexandre Weimer e Cássia Ternus que serve a combinação perfeita de energia, café e informação diária para impulsionar o seu dia.
Nossos episódios são os ingredientes essenciais para o seu planejamento empresarial, proporcionando uma análise perspicaz do mercado. Comece seu dia bem informado e pronto para enfrentar os desafios.
2023-11-2817 min
Fricção de Ideias22/11/2023 #306 O calor está afetando o agro; Presidente da Petrobras (PETR4) enfrenta Lula; Expectativas em alta; Itaú lidera o ranking Brand Dx das marcas mais valiosas em 2023 e muito mais...O Fricção está chegando com as principais notícias da economia do Brasil e do mundo.
Pegue seu café e se prepare para ficar bem informado. Acompanhe os destaques de hoje com Ale Weimer e Cássia Ternus.
2023-11-2216 min
Fricção de Ideias16/11/2023 #302 Déficit para 2024; Renda fixa impacta resultados da XP; Recorde na soja; Ações do Nubank é um dos destaques do ano; Google vai excluir contas do Gmail e mais...Bom dia energizadoooo nesta quinta-feira, pós-feriado. Hoje falaremos sobre indicadores econômicos, inflação dos EUA, as mudanças que o varejo eletrônico estão fazendo no mercado e muito mais.
Aperte o play e entre nessa fricção com Alexandre Weimer e Cássia Ternus.
2023-11-1621 minMarkigy: The Science of Marketing StrategyThe Impact of Human Connection in B2B Marketing w/ Corrina OwensIn this episode, our host, Leanne Dow-Weimer, dives deep into the strategic mindset and approach to account-based marketing (ABM) with our guest, Corrina Owens. In a thought-provoking conversation with Corrina, they discuss the nuances and challenges of ABM, emphasizing the need for genuine customer understanding and the dangers of overreliance on technology and tools in marketing. From the evolving landscape of the CMO role to the importance of personal well-being in professional performance, this episode will explore the intersection of marketing strategies, personal growth, and redefining success. Stay tuned for a captivating discussion that offers insights into the future...
2023-11-1539 min
Take Your MountainMINISODE Ep. 6 Jack Weimer - Founding Partner - Gratūs FundsIn this episode of Take Your Mountain Podcast, host Jason Weimer is joined by his father to share their journey in entrepreneurship and investing. They discuss the importance of being strong and courageous, seizing opportunities, and finding purpose in one's talents and passions. They also delve into the nuts and bolts of their investing and business partnership, reflecting on both the mistakes and successes they have encountered along the way. This episode is a valuable insight into the world of entrepreneurship and the power of taking steps towards positive change.
2023-11-0912 min
Take Your MountainMINISODE Ep. 5 Jack Weimer - Founding Partner - Gratūs FundsIn this episode of the Take Your Mountain Podcast, host Jack Weimer interviews his father, Jack Weimer, who is the founding investor and original partner in Gratūs Capital. They discuss their investing history together and how Jack Weimer's career in electronics led to his involvement in a company that eventually went public. They also touch on the challenges of managing sudden wealth and what to do with it. Tune in to hear their insightful conversation.
2023-11-0912 min
Take Your MountainMINISODE Ep. 4 Skip Johnson - Partner - Gratūs FundsIn this Minisode of Take Your Mountain, host Jason Weimer interviews Gratūs Funds partner Skip Johnson. They discuss Skip's upbringing in a small town in Northern Minnesota, his early fascination with investing, and his experience as a wrestler in high school. Skip reflects on how his childhood and wrestling shaped his work ethic, paving the way for a great future success that even he couldn't anticipate.
2023-11-0909 min
Take Your Mountain#1: Interview with Jason Weimer | Founder of Gratūs FundsIn this inspiring episode, we dive into the concept of kingdom change and how it requires not only a shift in capital but also in leadership and human capital. Our guest shares their insights on accelerating financial journeys, developing leadership skills, and driving positive change. We also explore the idea that wherever there is brokenness, there is an opportunity for a kingdom revolution in every industry. Join us as we discuss the potential for a new generation of warrior entrepreneurs and the gap between our current actions and our intended potential in Christ. Get ready to discover a deeper...
2023-11-0940 minMarkigy: The Science of Marketing StrategyCategory Creation Demands Being Real w/ Crystal BlackTrue leadership is about listening.You need to listen to your customers, your employees, and all your stakeholders if you want to succeed in any business.And that’s especially true at the startup stage — and doubly so when engaging in category creation.That’s something our latest guest, Crystal Black, understands all too well. Across her wealth of experience with early-stage category creators, she has learned that success stems from a solid understanding of the stories that matter in a business — and using that understanding to cultivate an environment where everyone can bring the...
2023-11-0140 minMarkigy: The Science of Marketing StrategyMarketing Is More Than Its Acronyms w/ Peter WheelerIn the alphabet soup of marketing’s many acronyms and initialisms, it’s all too easy for a marketer's message to get lost in translation. Joining the show today to spell out the true meaning of marketing is Peter Wheeler, proven innovator in GTM & product revenue growth.Learn about his entrepreneurial journey from starting his first business at the age of 16 to his many sales and marketing leadership roles throughout his career — and how he’s moving beyond the acronyms and initialisms to define product led growth in a more meaningful way.This episode e...
2023-10-1854 minInfinite Success Secrets with Adrienne Weimer015: Making Big Pivots, Real Talk, and Holy Sh*t Moments with Em Haas Today’s episode is literally a full-circle moment as I welcome my long-time mentor and friend, Em Haas. If you're in a season of big pivots or on the edge of an up-level, you can't afford to miss this one. Seriously. Em is a former fitness coach turned multi 6-figure business coach with a passion for making a BIG IMPACT doing work she loves and supporting women entrepreneurs. She began her career as a designer as aligned with her college degree and has since made the pivot to empowering women entrepreneurs to build businesses they LO...
2023-10-1845 minMarkigy: The Science of Marketing StrategyFrom Monologue to Dialogue: Reframing Your Email Strategy w/ Casey HillAt the backbone of any customer relationship is direct communication. The most underutilized or misaligned strategy for fueling a dialogue to further the relationship is email marketing. in this ever-evolving landscape, it's easy to be swayed by the newest platforms and trends. But amid the unpredictable tides of shifting algorithms and corporate buyouts, there's one medium that has consistently stood the test of time: email.Yet, despite its longevity and the freedom it affords, many marketers struggle to reap the full benefits of email.Casey Hill, Sr. Growth Manager at ActiveCampaign returns to t...
2023-10-0455 minInfinite Success Secrets with Adrienne Weimer014: You ARE Worthy Of Your Big DreamsDo you ever imagine the incredible things you could do if you believed in yourself? Well, you’re in the right place because this episode is all about helping you recognize just how worthy you are of realizing your biggest, wildest dreams! Tuning in, you’ll discover some of the ways that you can transform your life and business when you stop doubting your greatness, build unshakable self-worth, and embrace who you truly are. If you’re looking for practical tips and actionable advice for elevating your worthiness, identifying your strengths, and unlocking your potential, you won’t want to miss...
2023-10-0424 minInfinite Success Secrets with Adrienne Weimer013: How to Make More Sales Using LinkedIn Audio EventsIf you’re creating and publishing content on LinkedIn, then you know that the process can often feel pretty one-directional. You spend so much time generating content, but you can’t be sure whether it’s resonating with the audience you want to attract. That’s where LinkedIn audio events can be a huge help! Not only does it open up a dialogue and removes the pressure of looking good on camera, but it’s also easy to use and works as a great entry point for audiences who prefer audio over other forms of content. Tuning in you’ll get a com...
2023-09-2729 minMarkigy: The Science of Marketing StrategyMake Demand Generation Integrated w/ Ryan WilliamsFor every marketing problem, there are multiple solutions. Your job is to find the best solution for your organization. Ryan Williams is the Head of Demand Generation at Nucleus Healthcare, where he draws upon his engineering background to find the marketing solutions that build the best bridges to the customer.He joins the show to share how marketers can home in on the best solutions for their organization, using the full palette of options available to them. In this episode of Markigy, Ryan and Leanne discuss:Integrated Approach to Marketing: Both Ryan an...
2023-09-2032 minMarkigy: The Science of Marketing StrategyWhat Marketers Can Learn from Cybersecurity w/ Clark BarronThere is no point in filling your funnel if it leaks like a sieve. Just like your cybersecurity, your marketing needs to be free from any holes.Clark Barron is a 3x Cybersecurity Marketing Leader, focusing on Demand Gen, where he often unconventionally tests marketing strategies and tactics to find these holes and fill them.He joins the show to share the insights marketers can glean from cybersecurity to craft an impenetrable marketing strategy that achieves results. He points to the many many gaps present in most B2B marketing and presents the best ways...
2023-09-0549 minMarkigy: The Science of Marketing StrategyNurturing Internal Relationships in Marketing w/ Andrew BolisBeing a stellar marketing leader is not just about external success, it’s about becoming a change agent within your organization.Nobody knows this better than the guest of this episode, fractional CMO and seasoned marketing leader Andrew Bolis. Andrew brings 15 years of experience in advising Series A to E companies on how to get to growth. He has built and led global teams of up to 20 people across North America and Europe, and managed global expansions.Along the way, Andrew has gathered a wealth of knowledge and actionable insights on all things B2B...
2023-08-2239 minMarkigy: The Science of Marketing StrategyFixing B2B Marketing with a GTM Expert Julia NimchinskiJulia Nimchinski is the CEO and Co-Founder of Hard Skill Exchange, the world’s first B2B marketplace where sales professionals trade best practices, strategies, and techniques to drive growth and crush quotas.This serial entrepreneur and go-to-market maven joins Markigy to discuss how she decided to found Hard Skill Exchange. This platform and community helps B2B companies grow revenue by connecting like-minded sales professionals.In this episode, you’ll hear about Julia’s unique approach to market research that is rooted in finding the human connection and having authentic conversations.Julia’s vision...
2023-08-0844 minMarkigy: The Science of Marketing StrategyHow to Maximize ROI on LinkedIn Advertising w/ Justin RoweB2B brands are hungry for growth - but are they approaching LinkedIn and other paid channels the right way?Justin Rowe is the CMO of Impactable, a bonafide LinkedIn marketing expert, and a startup founder whose B2B marketing agency was acquired in 2021 after serving over 1,000 clients in 30+ countries. Learn about his journey from the restaurant business to B2B marketing, and how a side hustle turned into a full-fledged LinkedIn outreach agency that ultimately pivoted into paid media offerings and sold for seven figures. Being scrappy and figuring things out for hi...
2023-07-2545 minMarkigy: The Science of Marketing StrategyDriving Business Growth through a High Learning Velocity Mentality w/ Andres GlusmanWhat can you learn from your competitors' experiments?Andres Glusman, CEO of DoWhatWorks, shares how his company's patented technology can help SaaS founders write more effective copy, identify website flaws, and learn from competitors.Andres leverages his background in behavioral science to optimize growth for businesses. He agrees that a higher learning velocity leads businesses to find more efficient ways to allocate resources and achieve faster growth. Andres has a wealth of experience working with both startups and established companies, making him an ideal expert for marketing professionals aiming to augment their company's success.
2023-07-1136 minMarkigy: The Science of Marketing StrategyParis Childress & the Future of B2B SaaS Marketing + the Power of Data ScienceAttention, seasoned digital marketers! The marketing landscape is in a monumental shift. Imagine a world where data science integrates seamlessly into your strategies, as third-party cookies make way for first-party data. To stay ahead, we invite you on a a peak into the future of B2B SaaS marketing. To create a strong brand preference that powers growth entrepreneurial marketers need to build a brand bias that accelerates success.Join Leanne and Paris on Markigy as they discuss how to:Learn how brand bias influences conversions and elevates paid click performance.Realize th...
2023-06-2736 min
Fricção de Ideias[Episódio Especial] Como ter resultados melhores nas Vendas Complexas para o AgroUm papo estratégico sobre vendas no Agro!
Ale Weimer recebeu o grande Mauro Donin, Gerente Nacional de Vendas Suínos na Boehringer Ingelheim, maior empresa familiar farmacêutica do mundo.
Eles falaram sobre suinocultura, vendas no agro e até sobre aspectos de equipes de alta performance, ferramentas de gestão, foco no cliente, liderança, diferenciação e carreira.
Encontre os livros que o Mauro indiciou na conversa e aprofunde seu conhecimento:
- Pense de Novo: https://a.co/d/ddkYG3l
2023-06-221h 03Markigy: The Science of Marketing StrategyBoost Your LinkedIn Business Strategy w/ Jessica Yarbrough's ExpertiseAs experienced marketers, you know that establishing a successful consulting business is no easy feat. However, Jessica Yarbrough has defied the odds by building a seven-figure empire on her expertise in assisting experts in offering high-value coaching, consulting, or training services.With a background in business and marketing, she knows how to elevate personal branding, increase your career opportunities,and generate effective marketing approaches that truly resonate with customers.Jessica believes that “If you actively build your brand on LinkedIn, you are creating future wealth.”And since “organic growth” doesn’t mean money grows on tr...
2023-06-2045 minMarkigy: The Science of Marketing StrategyRelationship Marketing Isn’t a Fad, It’s the Future with Mike GrinbergOver the past few years, we’ve seen a rise in companies using relationship-based marketing to connect more deeply with customers. It was used during the pandemic and it’s seeing a resurgence now, as the economy is facing a recession. But here’s the problem… companies haven’t been using it consistently.If you focus on implementing relationship marketing strategies year-round, not just when times are tough, there’s no telling how your brand (and your customers) will flourish. Better yet, you can use relationship marketing to turn your brand into a unicorn. How? Well, l...
2023-06-0639 minMarkigy: The Science of Marketing StrategyPersonalize Your B2B Website Experience to Boost Marketing Efficiency with Julio BermúdezHere at Markigy, we’re all about blending science, creativity, and facts to develop efficient marketing strategies for the present and future… just like our friends at Mutiny! They're using a no-code AI platform to help B2B marketers maximize their efforts to drive demand into revenue.As a marketer, your biggest focus should be targeting your marketing spend and utilizing data to drive efficient marketing growth. It’s a simple formula, but it’s a constant learning process, right?That’s why we brought in a B2B revenue expert who specializes in turning marketing...
2023-05-2331 minMarkigy: The Science of Marketing StrategyAccelerating Growth with Data- Attribution Benchmarks and Efficient GTM Strategies w/ Steffen HedebrandtHaving trouble scaling your marketing strategies? Not sure why your marketing strategies aren't as effective as they could be? We may have the answer…The easiest way to scale a marketing strategy is to see what worked in the past, make the necessary adjustments, and iterate. If you want effective, data-driven marketing strategies, you need to focus on data-driven attribution and benchmarking.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Steffen Hedebrandt, CMO & Co-Founder of Dreamdata, to share his best practices for data-driven attribution.In this episode, we discuss:Dr...
2023-05-0926 minMarkigy: The Science of Marketing StrategyCan You Neurohack Yourself To Be Better At Marketing? w/ Lauren AlexanderWhy should marketers care about neuroscience and neuroplasticity? Why should we learn about the neuroscience of marketing? It’s much more important than you think…Understanding how your brain works and how to optimize your brain’s health will make you a better marketer. You’ll be better at interpreting the information you receive from data, biases, surveys, and all the interactions you have with your team and customers. Ultimately, you’ll get better at creating marketing strategies that actually work.Curious to learn more? Let’s dive deeper!In this episode of Markigy Podc...
2023-04-2537 minMarkigy: The Science of Marketing StrategyThe Fundamentals of Buyer-First Sales and Marketing w/ Carole MahoneyThe world is changing so fast and customers’ patience is wearing thin, which means sales and marketing need to stick together!That’s why we invited a Sales Coach for the Harvard Entrepreneurial MBA Program to share her tips on integrating sales and marketing while making it all about our buyers, not about us. In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Carole Mahoney, Founder of Unbound Growth, to explain the fundamentals of buyer-first sales and marketing. Carole offers her candid advice on how to change your mindset around sales so you can h...
2023-04-1142 min
Ready and RestedShowing UpThe Weimer's sit down to chat about doing the hard consistent work. They share a few ways to show up in your day to day. Follow us on instagram @ readyandrested
2023-04-0534 minReady and RestedPeace in Letting GoDisclaimer: This is our rawest audio episode yet! The Weimer's wrap up the series on Place, Pace, and Peace by talking about the perennial topic of minimalism. Follow us on Instagramhttps://www.instagram.com/readyandrested/?hl=en
2023-03-2929 minMarkigy: The Science of Marketing StrategyInnovative Advertising Attribution & Measurement w/ Scott KonopasekAs marketing budgets are being squeezed, digital advertising measurement has never been so important. At the same time, technology is moving so quickly that it’s becoming more difficult to measure the impact of our marketing strategies. This causes us marketers to reevaluate everything so we can solve these measurement problems and stay up to speed.Having the right paid channel attribution tools and the right ad measurement technology prevents you from wasting money and time on nothing. That’s why we invited a genius in paid attribution and measurement to talk about how to measure the effe...
2023-03-2845 minMarkigy: The Science of Marketing StrategyHigh-Impact, Low-Cost Strategies for Collecting User-Generated Content w/ Casey HillUser-generated content (UGC) has been trending for a while and for good reason! There’s so much value in UGC, especially video testimonials, but it’s been hard for organizations to make it actionable and part of an ongoing strategy.When done right, creating social proof for your company will increase conversion at a low cost. Plus, when you create social proof through video testimonials, you’re taking that conversion to the next level. With video content, there’s more room for potential customers to build trust and confidence in your brand. Today’s special guest is he...
2023-03-1455 minMarkigy: The Science of Marketing StrategyHow to Get Huge Marketing Results Without a Huge Marketing Team w/ Sarah Noel BlockThe right marketing strategy will show you that even the smallest teams can have great results and great ROI.This week’s guest has insights that will help you show up, add value, and build trust with your audience. How? Using simple, yet impactful content marketing and repurposing frameworks. Whether you have tiny or huge resources, you can build HUGE results.You’re about to learn the best ways to build and execute a content marketing strategy, regardless of how big your following is. Marketers, get ready! It’s time to build your content pillars.I...
2023-02-2828 minMarkigy: The Science of Marketing StrategyGrowth Hacking Explained & Why You Need to Hire a Growth Hacker in 2023 w/ Carol TranGrowth hacking your business is all about having a macro-level view with micro-level execution. Marketers, you need to break out of the tunnel vision and expand your mindset. Do you have what it takes to be a growth hacker? Do you need a growth hacker added to your team? We think you do!Growth hackers do two things: Get a lot of customers and increase revenue. They get maximum results efficiently, in a short amount of time, without compromising on quality. Seriously, what company doesn’t want that?Today’s guest is a growt...
2023-02-1429 minMarkigy: The Science of Marketing StrategyThe Power of Direct Customer Outreach for PPC Marketers w/ Andrew HarderThe problem with optimizing your ads for the lowest cost per click is figuring out what happens with those clicks. Are they converting into sales? Just because you're optimizing your spend and the clicks are cheaper, doesn’t mean you’re getting the most bang for your buck.So, how do you know your paid media marketing is actually working? Speak to the people who you’re marketing to, your ideal customers.A critical part of customer-centric marketing is communicating with your customers and receiving quality feedback. Just as we’re able to learn a lot from...
2023-01-3133 minMarkigy: The Science of Marketing StrategyMarketing Strategies for Creating Long-Term WINS in Your Business w/ Dave WakemanMost businesses say they have a strategy, but 55% of businesses don’t actually have a real strategy.In its essence, a strategy is just a way for you to focus your thinking. When you focus on simplifying your strategy, it becomes less daunting and more effective.But here’s the thing, strategy is never done. Because your business is constantly changing and experiencing volatility, your marketing strategy should also be changing and evolving. So, how do you ensure your marketing strategy stays relevant and effective?Today’s guest believes the key is to h...
2023-01-171h 01Markigy: The Science of Marketing StrategyBuilding a Better Marketing Strategy Using Personalization w/ Eric MelchorToo many marketers are giving the same user experience to each person that interacts with their brand. The problem with that is that it’s not a sustainable marketing strategy, especially for ecommerce brands.Digital marketers who are able to increase sales and generate more revenue through their website are doing so by personalizing the customer experience. In some cases, companies grew from a 5% conversion rate to 20-35% with personalization alone.What would it look like if you could maximize your conversion rates and reach new revenue goals? Creating a personalization strategy is sim...
2023-01-0331 minMarkigy: The Science of Marketing StrategyExecuting a Successful Full-Funnel Demand Generation Strategy w/ Tamara Kitić YarovoyAt its core, demand generation is about building reliable brand awareness and interest, so you can generate high-quality connections with your customers. There’s demand to be created in every stage of the funnel. To do that, you have to understand every stage holistically, from generating awareness to making sales. You have to build a strong demand gen team, create marketing and sales alignment, and build trust with customers.There’s much more that goes into executing a full-funnel demand generation strategy, so today, we’re going to break it down into bite-sized pieces with someone...
2022-12-1330 minMarkigy: The Science of Marketing StrategyPerformance Marketing: Matching Tactics to Strategies w/ Braeden Matson-JonesEvery company relies on advertising at some point to attract their customers, but how do you make it work better?Changing how you do performance marketing creates the opportunity to innovate your revenue engine in new and more effective ways with strategies that show real results.Performance Marketing has many benefits like being creative and it’s an effective way to diversify your audience.How do you drive real results? Because results drive growth, demand, and revenue. It can’t be done with brute force. Today, we’re breaking down a few tru...
2022-12-0631 minMarkigy: The Science of Marketing StrategyHow to Build a Successful ABM Strategy w/ Mason CosbyAccount-Based Marketing (ABM) has become a fast-growing trend over the past decade, but why? What makes ABM so powerful for B2B marketers? It’s simple. ABM speaks the language of executives and salespeople, which greatly benefits marketers. ABM also clarifies which specific targeted activities marketers need to do in order to add value and drive engagement in their accounts.Being able to align marketing, sales, and executives is the most valuable growth strategy you can have as a B2B business.Let’s explore a few ways to curate an effective ABM strat...
2022-11-2240 minMarkigy: The Science of Marketing StrategyHow Collaboration & Co-Creation Makes For Better Quality Content w/ Joseph LewinContent co-creation has quickly become the strongest bridge between customer-centric companies and their customers.Thus, it’s essential that we, as marketers, use collaboration to create content that’s not only engaging and relatable, but full of value.Podcasting has become one of the fastest growing mediums for content co-creation over the last few years.While podcasters need expert guests, experts need exposure and a place where they can share their expertise… making podcasting the perfect way to foster collaboration that benefits everyone involved.Sharing a message is what marketers do best...
2022-11-0835 minMarkigy: The Science of Marketing StrategyThe Science of Marketing Strategy: Markigy Explained [w/ Leanne Dow-Weimer]We all know that marketing is essential for business growth.
Without customers, there would be no revenue, and without revenue, businesses would quickly disappear.
However, in today's cluttered and competitive marketplace, it can be hard to know which marketing strategies are actually effective at generating revenue.
As a result, many businesses either play it safe with tried-and-true methods or get stuck in a cycle of constantly trying new things without ever achieving lasting success.
On “Markigy”, we believe that the best way to grow your business is to take informed risks and...
2022-10-0512 minReady and RestedGrace and SpaceOn this episode we'll explore the idea of common grace and get a glimpse at the rest of Season 1. This is a Weimer House Production. Music licensed by Storyblocks
2022-09-2704 min
Infinite Success Secrets with Adrienne Weimer000 Welcome to the Infinite Success Secrets Podcast!If you are a coach, consultant or online entrepreneur, who wants to scale your online business, then this podcast is for you. I'm Adrienne Weimer, an ICF-certified Sales Coach, LinkedIn strategist, and eternal optimist on a mission to help other women build a business that brings them joy and allows them to create the freedom, impact, and legacy of their dreams. Every week, I'll share simple, tangible, and easy-to-understand and implement strategies to help you and your business thrive and generate 10K months, even with a small audience. You'll learn to love sales, cre...
2022-08-2404 min
Fricção de Ideias25/11/21 #14 - Confiança do consumidor, Sicredi firma parceria para financiar empresas lideradas por mulheres, Reajuste dos salários abaixo da inflação, Exportações e mais...25 de novembro de 2021! Hoje é aniversário do nosso Host Alexandre Weimer e o conteúdo está ainda mais especial! Iniciamos destacando a nova parceria da Sicredi para financiar empresas lideradas por mulheres... que massa! Vem com a gente? Tem muuuuita coisa importante sobre economia, futuro, confiança do consumidor, exportações e mais...
2021-11-2510 min
2017-02-2300 min