Shows
Minds of EcommerceRecycling, Retail, and Rapid Pivots: The RAREFORM Growth Playbook With Alec AvedissianAlec Avedissian is the Co-founder and CEO of RAREFORM, an innovative brand that recycles vinyl billboards into one-of-a-kind bags, backpacks, and accessories. With over a decade of experience in entrepreneurship, Alec has led RAREFORM from its roots as a surf bag company to a thriving eight-figure ecommerce business, recycling 80% of billboard materials in the US. He is passionate about sustainability, creative product design, and building purpose-driven brands that adapt to market needs. In this episode… Pivoting too late can be fatal, and moving too fast can derail a growing brand. For ecommerce founders, knowing when and...2025-04-3018 min
Digital & DirtTransforming Billboards into Bags: The Rareform Journey with Aric and Alec AvedissianSend us a textIn Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Alec and Aric Avedissian, co-founders of Rareform, a company with a unique mission to connect people and inspire possibility using their products. Rareform specializes in transforming billboards into one-of-a-kind products, such as bags and totes. To learn more check out Lamar's blog linked here - programmatic.lamar.com/posts/aric-and-alec-avedissianPodcast Breakdown00:00 - 02:59 Introducing Aric and Alec Avedissian 03:07 - 0:859 What Is Rareform?09:00 - 11:00 Getting Supplies From Lamar 11:05 - 13:14 One of One 13:26 - 14:36 Difficulties & Roadb...2023-10-1139 min
OUTtakes by OutfrontGoing beyond the Billboard, literally, with RareformAlec Avedissian, CEO and Co-Founder, of Rareform, joins this episode to discuss his company’s mission of keeping old billboards out of landfills, turning them into consumer-facing products, what the industry’s evolution means for his product suite.2021-05-2511 minOUTtakes by OutfrontGoing beyond the Billboard, literally, with RareformAlec Avedissian, CEO and Co-Founder, of Rareform, joins this episode to discuss his company’s mission of keeping old billboards out of landfills, turning them into consumer-facing products, what the industry’s evolution means for his product suite.2021-05-2511 min