Shows
The PlaybookRehab Is Performance | Inside the NBA with Dr. Tyler LesherDr. Tyler Lesher is an NBA performance therapist redefining how rehab, recovery, and performance connect.In this episode, we explore his path through the NBA, the tools powering modern recovery, why rehab is just performance with constraints, and the habits he uses to stay sharp physically and mentally.If you care about longevity, elite recovery, and doing the basics at an elite level — this one’s for you.👇 Episode Sponsors👇HAELO PEMF TherapyHAELO is an innovative recovery system using Pulsed Electromagnetic Field (PEMF) therapy to help recha...
2026-01-2719 min
The PlaybookRobbie Balenger | Leadville 100, Flow States, and the Long Game of EnduranceUltra-runner Robbie Balenger joins The Playbook to unpack his return to the Leadville 100, the evolution of his training, and how endurance creates flow on and off the trail.We talk recovery, sleep, sauna, clean fueling, and the mindset shifts that come from pushing long distances. Robbie also shares lessons from running across the U.S., building The Audacious Report, and stepping into fatherhood.A grounded conversation on performance, presence, and longevity.👇 Episode Sponsors👇HAELO PEMF TherapyHAELO is an innovative recovery system using Pulsed...
2026-01-2218 min
The PlaybookForged by Failure: Kilian Korth on Winning the Triple Crown of 200sWhat does it take to win three 200-mile races in one season?For Kilian Korth, it took years of failure first.In this episode, Kilian breaks down the mental toughness behind ultra endurance, the DNFs that almost ended his career, and the mindset shift that finally unlocked a Triple Crown sweep at Tahoe 200, Bigfoot 200, and Moab 240.We talk training philosophy, coaching athletes with real-life constraints, why running creates clarity beyond fitness, and how embracing discomfort can reshape how you show up everywhere else in life.👇 Episode Sponsors👇HAEL...
2026-01-1441 min
The PlaybookReframing Nicotine for Athletes with Athletic Nicotine Co-Founder Jason WinnNicotine has a brutal PR problem — and for good reason. Decades of tobacco use, vapes, and gas-station branding turned it into something athletes hide, not something they talk about.In this episode, Alec sits down with Jason Winn, former Texas Tech QB, Bonk Breaker founder, and now co-founder of Athletic Nicotine, a low-dose, slow-release, tobacco-free nicotine pouch built specifically for adult athletes and high performers.They get into Jason’s background in sports nutrition, why nicotine has always been quietly present in elite sports, and how Athletic Nicotine is trying to destigmatize it with cleaner form...
2025-12-2321 min
The PlaybookYour Health OS | Superpower, AI, and the New Concierge ModelSerial founder Jacob Peters almost lost his life to Crohn’s disease and a broken, reactive healthcare system. Today, he’s the co-founder of Superpower, a prevention-first health platform using 100+ lab tests, AI diagnostics, and concierge care to help members catch problems early and optimize performance year-round.In this episode of The Playbook, Jacob and Alec break down:The hospital experience that shattered his faith in traditional careHow Superpower aggregates your records, runs deep biomarker panels, and turns the insights into one-click actionWhy they’ve priced the membership like a cons...
2025-12-1514 min
The PlaybookThe Future of Sleep Tech | Inside Somnee with Former Fitbit CMO Tim RosaWhat if the secret to better performance, faster recovery, and better cognition wasn’t a supplement… but your brainwaves?In this episode, Alec sits down with Tim Rosa, CEO of Somnee and former CMO of Fitbit, to unpack the neuroscience breakthrough built by UC Berkeley researchers including Dr. Matt Walker (Why We Sleep). Somnee uses lab-grade EEG plus a patented form of electrical neurostimulation to help your brain reach its optimal sleep rhythm — so you fall asleep faster, stay asleep longer, and wake up with more stable energy. The results?In an NBA-backed study, Somnee users gained...
2025-11-1820 min
The PlaybookSleep You Can’t Fake | The Inactive Company’s Lori Oliver on 100% Blackout, Temp-Reg, and CultureAlec sits down with Lori Oliver (CEO/co-founder, The Inactive Company) to unpack sleep as a performance skill and the science-forward design behind the Inactivator—a mask that delivers true blackout and integrated temperature regulation without bulk.They discuss why the NFLPA equips players with the mask (including IR), how to fix your light hygiene (morning sunlight, dim evenings, 30-minute no-device rule, cave-dark bedroom), and why Lori builds lean, in public (prototype → user test → iterate). Plus a preview of Inactive Wear, a techy sleep/leisure line built for planes and pillows.Topics: sleep as the ultima...
2025-11-1320 min
The PlaybookSleep High, Perform Higher — Box Altitude Founder Rico on Overnight Adaptation, VO₂ Max & LongevityAlec sits down with Rico Rogers, founder of Box Altitude, to unpack how simulated-altitude sleep builds real-world performance. We dig into the mechanism (lower inspired oxygen → EPO → hemoglobin mass ↑), the protocols (blocks, maintenance, ~8 hrs/week), and the tech (Sleep Cloud, Training Cloud, full Bedroom installs with app control + SpO₂/HR logging).You’ll hear how top cyclists and pros program altitude at home, why colleges are a perfect fit, and where this all lands for longevity-minded athletes who want lower resting HR and better oxygen efficiency over time. Plus, Rico’s personal Flow Stack: Eight Sleep, Apple...
2025-11-0525 min
The PlaybookNicotine-Like Focus, None of the Downside — Sett, Ceretine™, and the Future of Vice Wellness With Matt WanIn this episode of The Playbook Podcast, Alec Grawe sits down with Matt Wan, founder of Sett and former CEO of Momentous, to unpack the rise of “vice-wellness” and the science behind Ceretine™ — a first-of-its-kind nicotine alternative delivering clean focus without tobacco, microplastics, or harsh side effects.Matt breaks down how Ceretine™ works in the brain, why it may be less habit-forming, and how early users are seeing meaningful improvements in sleep quality and HRV after switching from nicotine.They also dive into Matt’s personal Flow Stack — from supplements and recovery rituals to the products and h...
2025-10-3031 min
The PlaybookRob Gregg — The Slowest Shoe in the WorldRob Gregg, founder and CEO of STAND+, joins The Playbook Podcast to share how a former luxury shoe designer ended up creating the “slowest shoe in the world” — a recovery shoe built to dissipate impact instead of store it.From volunteering with nurses during the pandemic to seeing pro athletes adopt STAND+ in locker rooms, Rob’s story is about rethinking performance from the ground up. He also dives into his digital “flow stack,” using GPTs to automate his business and life, and how stepping outside your comfort zone can unlock your best work.Listen for:T...
2025-10-2219 min
The Playbook#20 | Andrew Herr , Flykitt Founder & Human Performance ExpertFrom the Pentagon’s private think tank on human performance to coaching elite executives, Andrew Herr has spent his career at the intersection of science, strategy, and human potential.Today, he’s the founder of Flykitt — the first product proven to eliminate jet lag. What started as a Word doc protocol of supplements and blue light glasses is now an AI-powered system trusted by pro and Olympic athletes worldwide. In a study with Inter Miami, players using Flykitt saw 94% fewer travel symptoms on a 4 city, 5 game around the world trip that their performance staff tracked.No...
2025-10-0116 min
The Playbook#19 | Gabby Arancio | Founder & CEO of GamePlan SkincareFrom LSU trainer to Head Athletic Trainer at Miami FC, Gabby Arancio has spent years on the frontlines of sports performance, helping athletes push their limits while staying healthy. She’s now the founder of Gameplan, an athlete-focused skincare brand inspired by her experience working with collegiate and professional athletes.Gabby shares how her years on the sidelines shaped her mission to solve overlooked problems for athletes, from hygiene to recovery, while building confidence on and off the field.From youth sports to run clubs to HYROX, her products are designed to fit se...
2025-09-2421 min
The Playbook#18 | Steve Michaelsen, CEO & CMO of Leisure HydrationIn this episode of the Playbook Podcast, Alec Grawe interviews Steve Michaelsen, CMO and co-founder of Leisure Hydration. They discuss the inception of Leisure Hydration, a lifestyle hydration drink aimed at a younger audience, and the challenges and triumphs of launching a beverage startup. Steve shares insights on market positioning, the importance of hydration, and his personal inspirations from the athletic world. The conversation also delves into Steve's daily routine and future plans for the brand.
2025-09-1623 min
The Playbook#17 Andrés Preschel | Physiologist, Neuroscientist, & CEO of Know Your PhysioIn this episode, we dive deep with Andrés Preschel, founder of Know Your Physio, as he shares his journey from obsession with self-improvement to becoming a high-performance coach. Discover how he leveraged neuroplasticity, physiological intuition, and key performance metrics like VO2 max, HRV, and sleep efficiency to optimize his health and performance.Andres breaks down his Flow Stack, sharing the tools, practices, and supplements that help him maintain peak physical and cognitive performance, including:Sprinting & Social FitnessPrimal ChallengesLife Cider X & Nic Nac NaturalsRecovery Days & Ketone Aid KE4Vivobarefoot, WYR, Wear Shepherds & RA OpticsBrickd (the social app blocker that p...
2025-08-2140 min
The PlaybookJoe Rotondo | CEO & Founder of SmearcaseJoe Rotondo, the CEO and co-founder of Smearcase, shares his journey of creating a healthier ice cream alternative using cottage cheese as a protein source. He discusses the challenges of entering the frozen food industry, the inspiration behind the brand, and his experiences with fitness events like Hyrox. Joe also reveals his daily rituals that keep him focused and shares his vision for the future of Smearcase as a national brand.
2025-07-0115 min
The Playbook#11 Chase Price | Fitness Creator & Running CoachChase Price shares his transformative fitness journey, starting from his early days in the gym to becoming a competitive ultra runner. He discusses the pivotal moment that led him to attempt a 100-mile race, the importance of having a coach, and the supportive community he has built through his coaching program. Chase reflects on the lessons learned from his experience at the Leadville 100, including the significance of recovery and nutrition. He also shares his current practices and tools that help him maintain peak performance, known as his 'flow stack.'
2025-05-1921 min
The Playbook# 13 Michael Cummings | Athletic Trainer & CoachJoin me for an exclusive interview with Coach Cummings, a world-renowned strength and conditioning coach whose expertise bridges athletic training, neuroscience, and behavioral psychology to redefine sports performance.With a degree in kinesiology from SDSU and certifications in strength training, rehabilitation, and brain training, Coach Cummings has worked with elite clients and organizations, including Westin Hotels, Equinox, Amazon, SKLZ, and EXOS. His insights have impacted national teams from the USA, China, Japan, and Germany, as well as professional leagues like the NBA, NFL, MLB, and World Rugby League.Beyond training, Coach Cummings is a sought-after international speaker, delivering keynotes...
2025-05-1817 min
The Playbook#14 Phil Lembkey | ELVT Breath Control Co-FounderIn this episode of The Playbook Podcast, host Alec sits down with Phil Lembkey, the co-founder of ELVT Breath Control, to discuss the transformative power of breath work and the innovative ways his company is providing solutions. Phil shares how discovering books like The Oxygen Advantage by Patrick McKeown and Breath by James Nestor sparked his journey into nasal breathing and breath optimization. From working with the legendary Gracie family to curing his own sleep apnea, Phil explains the profound impact proper breathing can have on health, athletic performance, and mental clarity.They dive into the science behind the...
2025-05-1813 min
The Playbook#15 Zack Abbott | Founder and CEO of ZBioticsZack Abbott discusses ZBiotics, the world's first genetically engineered probiotic, designed to break down acetaldehyde, a toxic byproduct of alcohol metabolism. He explains the science behind probiotics, shares his personal journey from microbiology to entrepreneurship, and introduces their new product, Sugar to Fiber, aimed at addressing fiber deficiency in diets. Zack also reflects on his inspirations and current health practices, emphasizing the importance of gut health and innovative solutions in the field of synthetic biology.Stay tuned for the end where Zack drops his current core flowstack featuring mushroom coffee and his new favorite protein powder.
2025-05-1818 min
The Playbook#12 Yaniv Shneiderman | CEO & Founder Blazepod Reaction TrainingJoin us as we chat with Yaniv, the creator of BlazePod, the innovative reaction training platform used by top athletes like Max Verstappen from Red Bull Racing and Steph Curry. Discover how BlazePod is enhancing reaction time, agility, and performance for professionals and fitness enthusiasts alike. Yaniv shares the science behind this groundbreaking technology and its impact on training, making it a game-changer for athletes at every level. Tune in to learn how BlazePod is taking training to the next level!
2024-12-0316 min
The Playbook#6 Ryan Rosenthal | Hollywood Strength TrainerRyan Rosenthal is a relentless athlete and trainer with a deep understanding of the body and mind connection that drives peak performance.As someone who has trained extensively and pushed himself to the limits, Ryan's approach to fitness and recovery is meticulous, focusing on optimization and balance. He’s always in pursuit of that perfect "flow state," where mind and body become one, allowing him to perform at his best. Here’s a look at what fuels his routine and keeps him at the top of his game:
2024-10-0721 min
The Playbook#5 Dr. Zach Colls | NFL/NBA Sports Performance & Recovery ExpertMeet Dr. Zach Colls✖️Doctor of Physical Therapy💥 Sports Performance Coach🚀 NFL/NBA Rehab, Recovery & PerformanceLearn his thoughts on innovative training and recovery devices, how important mindset is for players, and how his training starts at 4:30 AM everyday. Also, Dr. Zach reveals his favorite training gear, supplements, and more!
2024-09-2420 min
The Playbook#4 Matt Tralli | Fitness Trainer & Ex Pro-AthleteJoin us as we dive into the inspiring journey of Matt Tralli, a former football player turned elite fitness trainer! From growing up in a small town in New York to training Hollywood’s biggest names at Dogpound, Matt's story is one of relentless passion and dedication.
2024-09-2412 min
The Playbook#3 Jason Loebig: Ex-Nike Trainer shares his game-changing routineJason Loebig shares the core supplements, gear, and daily routines that keep him at the top of his game, from his favorite whey protein isolate by Astroflav to the versatile RAD Global training shoes.Discover how he incorporates ketones into his regimen, why he's switched to the healthier No Gum, and how his nightly sauna sessions have become a sanctuary for reading and writing.Stay tuned as Jason also reveals his current reading list, including must-reads like "Diary of a CEO," "Flash Boys," and Rick Rubin's "The Creative Act: A Way of Being."
2024-09-2424 min
The Playbook#2 John Graham | CEO & Founder Lumaflex Redlight TherapyJohn Graham Harper, renowned for his competitive athleticism and innovative approach to health, shares his top Flow Stack—essential tools and products that elevate his performance and well-being.He is the CEO and founder of Lumaflex, the leading provider of cutting-edge red light therapy devices.John shares stories about him boxing with Tyson fury, battling a brain tumor caused from micro traumas, and his favorite game-changing products to help him unlock performance and recovery. Lean insights on the importance of focusing on the basics su...
2024-07-2830 min
The Playbook#1 Jordan Battaglia | CEO & Founder PlayOnMeet Jordan Battaglia, the CEO and founder of PlayOnJordan is a walking display of perseverance, authenticity, and pure grit. In this episode Jordan reveals his life-changing experience after completing 75 hard by (Andy Frisella), PlayOns patented pain relief technology, and what it means to take action in todays world.Enjoy Fam! 🫡
2024-07-2120 min
The DudecastInterview with Alec & Colton of LuxeeToday's episode features Alec Grawe and Colton Ropson of Luxee, a luxury men's self-care box. Over the course of our conversation, we chat about morning routines, the best men's grooming products on the market, and how masculinity has changed men's views on self-care.
2020-12-0929 min
The Karl Katende ShowHow this 25 yr old Co-Founded a Fast-Growing Startup During a Pandemic | Alec GraweAlec Grawe is an Entrepreneur, he is the Co-Founder of Luxee which is a brand that empowers men to become champions of their lives by providing products that improve their confidence, performance, and appearance.
Connect with Alec:
Website | https://liveluxee.com/
LinkedIn | https://www.linkedin.com/in/alec-grawe-85b674b4
Connect with Karl
LinkedIn | https://www.linkedin.com/in/karlkatende
Contact the show:
Email: karlbusinessmgt@gmail.com
Subscribe On:
Apple Podcasts: https://apple.co/2zDC8On
Google Podcasts: https://bit.ly/2WrJ5K7
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Overcast: https://cutt.ly/qaCvB1G
Radio Public: https://bit.ly/3...
2020-11-1700 min
The All Talk PodcastEpisode 24: Jeff & LUXEEOn this week's episode, Jeff is celebrating the 50% mark of 2020. He is corona free and chillin' at the lake this week (0:00). Jeff recaps a surprisingly eventful week of NFL Headlines (6:54) including Cam Newton and Chris Jones. (28:14) Co-Founders of LUXEE, Colton Ropson & Alec Grawe, join the show to talk about their company and experiences of being young entrepreneurs. The trio strikes a deal live on air, and Jeff of course gives his admiration to you, the listener (56:00).
Use code "ALLTALK" for 15% off your LUXEE Summer Box (kinda a big deal).
Love you all.
2020-07-0259 min