Shows
Masters of Privacy (ES)Paula Ortiz: consiente o paga, ¿plata y plomo?Paula Ortiz es abogada con más de dos décadas de experiencia en regulación digital, con foco en publicidad y protección de datos. Durante ocho años trabajó en la Agencia Española de Protección de Datos (AEPD), representando a España en foros internacionales, incluyendo el CEPD/EDPB. Después inauguró y trabajó durante una década el departamento legal e institucional de IAB Spain, desde donde publicó más de 20 guías cubriendo aspectos legales de la publicidad digital. Además de asesorar en estos temas, Paula es co-fundadora y directora de The Legal Scho...2025-05-1252 min
Advertising: Who Cares?How much adtech does the industry really need? With Alessandro de ZancheThere's probably not anyone alive who could give you a full inventory of the adtech ecosystem, with new providers and approaches popping up seemingly every day. Our guide through that thicket is consultant Alessandro de Zanche. Hosted on Acast. See acast.com/privacy for more information.2025-04-1530 min
Not Just ADZMonetizing Virtual WorldsAs brands explore immersive experiences to engage audiences, Craig Tattersall, Gaming Strategy Director at GEEIQ ('geek'), discusses with ADZ the transformative role of virtual worlds in modern marketing and advertising and shares actionable strategies to help media and consumer brands build successful virtual world experiences.
ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.
Alessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/
Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com2024-12-1730 min
Not Just ADZAI Agents for Media ExplainedHow AI agents are reshaping media and artificial intelligence can be used in audience and content monetization strategies.
Rishabh Lohia is the COO and co-founder of Bridged Media, a company developing AI agents and solutions for content-driven businesses.2024-12-1333 min
Not Just ADZThe Myths and Realities of Programmatic AdvertisingProgrammatic advertising promised one-to-one audience targeting and efficiency, but has it delivered? This episode's guest, industry leader and adtech advisor Tom Triscari discuss its challenges, from bots to viewability standards, and explore solutions for advertisers and media owners.
Tom Triscari's Open Web Market Sizing: https://triscari.substack.com/p/91-open-web-market-sizing
ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.
Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com
Alessandro De Zanche on LinkedIn: https...2024-12-0440 min
Not Just ADZMonetizing Apple News: Strategies for Media BrandsExplore successful Apple News and Apple News+ strategies for media brands, from optimizing content for engagement, to leveraging Apple’s tools for monetization. Featuring expert insights from Kieran Delaney, CEO at FlatPlan (https://flatplan.io).2024-11-2623 min
Not Just ADZContextual Advertising: How to Drive Brand Safety and Brand Suitability in Media EnvironmentsHow can advertising ensure brand safety and suitability while avoiding collateral damage to media brands? Mario Diez, CEO of Peer39, a leading contextual intelligence platform, joins ADZ to discuss advanced contextual strategies and offers media owners advice on using technology and best practices to escape the Made for Advertising (MFA) trap.
2024-11-1947 min
Not Just ADZTech Innovation and the Convergence of Sports, Media and AdvertisingIn this episode, ADZ speaks to Ana Milicevic, Sparrow Advisers' co-founder. They explore how innovation is transforming sports, media, and advertising. They then discuss how technology empowers athletes and teams to act as media brands, building direct fan connections that bypass traditional channels. The rise of generative AI in sports content opens up custom, scalable experiences that engage wider audiences.
They also examine how augmented reality and immersive tech deepen fan loyalty while creating new opportunities for advertisers to reach audiences through personalized interactions. This episode offers a forward-looking view on the shifting dynamics at the intersection of sports...2024-11-1046 min
Not Just ADZWill Privacy Certification Lead to a More Transparent Digital Advertising Technology Sector?The Coalition for Privacy Compliance in Advertising (CPCA) is developing, together with the UK Information Commissioner's Office (ICO), the first UK GDPR certification scheme for advertising technologies backed by regulators and embedding legal standards. The voluntary scheme will certify specific products rather than entire companies.
The founder, Mattia Fosci, takes ADZ through the background and details of the initiative.2024-11-0514 min
Not Just ADZOpen Web's Interoperability and Identity with The Trade Desk's Stuart ColmanStuart Colman, Senior Director of European Identity at The Trade Desk, discusses the role of identity in digital advertising and its evolution from cookies to persistent advertising IDs. In conversation with Alessandro De Zanche, they explore the media owners' perspective, the challenges of authentication rates when comparing the open web to walled gardens, and the strategic approach media companies should take towards identity. Colman emphasizes that identity should be viewed as a foundation rather than a product, advocating for an open yet protected ecosystem where publishers can maximize their value while maintaining control.
Subscribe to the Not Just ADZ...2024-10-2823 min
Not Just ADZAn Investor’s Guide to Succeeding in the Media BusinessInvestor Turi Munthe breaks down what makes a media company investable and sustainable. From aligning with investor expectations to maximizing revenue streams, he shares tips for media founders to scale and succeed. Discover how to navigate GenAI, media business models, and the key role audience connection plays in success.
Turi Munthe on Wikipedia: https://en.wikipedia.org/wiki/Turi_Munthe
Alessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/
ADZ Strategies media consultant: https://adzstrategies.com
Subscribe to the Not Just ADZ newsletter for independent views and strategies...2024-10-2236 min
Not Just ADZStrategies for Media Brands: Building a Long-Term Monetization FrameworkDiscover how DPG Media Group and their Chief Digital Officer, Stefan Havik, are tackling a complex challenge. Learn their strategies for unifying 100+ media brands, achieving independence from Google in the advertising space, and reinforcing an audience-centric approach.
Chapters
00:00 Intro
04:04 Strategic transformation: steps
09:16 Can different media brands collaborate and thrive?
10:42 “The Trusted Web”
18:24 Creating alignment
21:58 Collaborating on data with advertisers
23:42 Identity resolution across the group
25:28 Taking on Google and becoming independent
32:09 AI approach
39:36 Advice to smaller media companies
42:55 Diversified revenue channels: overseeing and consistency of incentives2024-10-1545 min
Not Just ADZFunding Disinformation While Quality News Media Struggles: The Paradox of the Programmatic Advertising Open MarketplaceAugustine Fou, a cybersecurity and ad fraud expert, shares his journey in the digital advertising industry, explaining how ad fraud and bad-practices are funding misinformation and disinformation online, directly threatening society and, indirectly, the self-sustainability of quality news media companies. He walks through the last 15 years of digital advertising history, explaining how it became so problematic and why he is optimistic about the future, convinced that change has begun.
Chapters
00:00 Intro
00:52 Career trajectory and discovering ad fraud
06:52 Antitrust case vs Google and understanding past mistakes
07:42 The issue with the programmatic open marketplace
09:47 The negative impact of open marketplace
11:36 How...2024-10-0630 min
Not Just ADZMedia Under Siege: Google's Antitrust Battle and the Future of AdvertisingBrian Morrissey, The Rebooting and Alessandro De Zanche, ADZ Strategies, discuss the current state of the media and advertising industry. They explore the evolving landscape of advertising, the role of publishers, and the need for clear strategies in media companies. Morrissey emphasizes the importance of creating economic value and the shift towards audience-centric approaches, while also reflecting on the future of media investment.
Chapters:
00:00 Intro
01:48 DOJ vs. Google
09:17 The evolution of other forms of advertising channels
11:43 Media alliances vs. Curated marketplaces
14:42 Diversification of revenue streams
16:48 Overcoming the conflict of incentives2024-09-3048 min
Not Just ADZAdapt to Thrive: Mastering Change in the AI EraIn this episode of Not Just ADZ, Alessandro De Zanche interviews Ann Riley, a certified adaptability coach, about the importance of adaptability in the digital media and advertising industry. They discuss topics such as mental flexibility, embracing new ideas, creative problem solving, effective collaboration, adapting to change, and continuous learning. Ann explains the Adaptability Framework, which measures abilities, character, and environment, and how it can be implemented in companies. They also discuss the challenges of implementing adaptability and the need for leaders to prioritize change and support their teams in navigating it.
Ann and Alessandro have developed the "North...2024-09-0825 min
Not Just ADZThe Sun MD: how we successfully approached media monetisation's most pressing challengesIn this episode, Ben Walmsley, The Sun Managing Director and former Commercial Director of News UK / News Corp, discusses the monetisation strategy of a media brand.
The conversation touches several key topics:
- Internal alignment and a focus on digital transformation that can help media brands become more flexible and innovative.
- Reducing ad load and improving the quality of ads can enhance the user experience and increase ad unit value.
- reinventing content recommendation by building an internal solution and removing external widgets, and developing an entrepreneurial culture. He also talks about how and why News UK has...2024-08-0939 min
Not Just ADZAdexchanger's Allison Schiff: too many ad tech and media execs wear a mask when talking on recordNOTICE: The interview was recorded before Google's announcement that it will not deprecate the third-party cookie.
In this episode, Alessandro De Zanche interviews Alison Schiff, AdExchanger's Managing Editor, on digital advertising and what is like writing about the industry. They discuss topics such as privacy, third-party cookies, the digital advertising long tail, and the overall state of the industry. They highlight the need for alignment among media owners, the weight of the ad tech narrative, and the importance of going for quality in digital advertising environments. They also touch on the role of consent in privacy and...2024-07-2235 min
Not Just ADZMedia vs. Generative AI: Opportunities and ChallengesIn this episode, Alessandro De Zanche interviews Richard Benjamins, an expert in AI and data, former Chief AI Officer at Telefonica; co-founder OdiseIA; supervisory Board's Chairman of EIT Europe, advisor for EC and EU Parliament, Vatican, MIT Sloan, UNESCO; board director of CDP Europe
https://www.linkedin.com/in/richard-benjamins/
They discuss the impact of AI on media, content creation, audience relationships, and media monetization. They discuss the ethical challenges of AI and the responsibility of people behind AI. They also explore the relationship between media and generative AI, the potential for AI to create content as...2024-07-0838 min
Not Just ADZThe power of media alliances and premium advertising environmentsDora Michail-Clendinnen, Chief Strategy Officer at Ozone, discusses the role of curated marketplaces, media alliances, and the importance of the premium web in advertising. She emphasises the need for scale, targeting, convenience, safety, and transparency in advertising. The conversation also covers topics such as identity resolution, publisher-advertiser direct relationships, content recirculation, and audience extensions for retailers and retail media. Ozone is a media alliance and advertising platform focused on empowering the premium web and providing publishers with the technology and tools to make strategic decisions.
Chapters:
00:00 Intro
00:53 The Ozone media alliance
02:33 The raise of advertising curated marketplaces
05:00 Ad tech...2024-06-1832 min
The MadTech PodcastMadTech Daily: Spotify's In-house Agency; Pinterest Launch Ad LabsOn today’s MadTech Daily: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division
Further reading
• Mat Broughton on advertising's H1 financials
• Alessandro de Zanche on the MadTech Podcast
2024-06-1702 min
The MadTech PodcastADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Regulation and TikTok’s Election Protection MeasuresIn this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech. 2024-06-1428 min
Not Just ADZBuilding a media brand from scratch. Leadership vs. Expertise. The Future of Work.Jess Davies, the Managing Editor of WorkLife, discusses the evolution of the media and advertising industry and the challenges faced by HR professionals in the future of work. She highlights the importance of leadership skills and subject matter expertise in building successful teams. WorkLife focuses on topics such as leadership, talent, culture, diversity, equity, inclusion, and technology. The podcast, newsletter, and events are the main channels used to engage with the audience. Future topics of interest include generative AI and its impact on HR professionals. The conversation covers various topics related to AI and the future of work. Examples...2024-06-0642 min
LabTalks: The Non-Fungible PodcastLabtalks x ADZ Strategies: Reclaiming Publisher Power in the Ad Tech LandscapeIn this episode, we sit down with for an insightful podcast with Alessandro De Zanche, Media Monetisation Consultant at ADZ Strategies, to discuss the evolving landscape of digital advertising. He shares insights from his decades of experience working with publishers like Yahoo and News UK. Topics covered include challenges and innovation in publishing, Apple's privacy changes, the importance of prioritising audiences over advertisers, the role of blockchain and Web3 in fostering community engagement, and the potential of AI in shaping the future of immersive content and advertising. Ben also sheds light on Alkimi's mission to...2024-05-241h 01
Masters of PrivacyAlessandro De Zanche: The Funnel of Trust for media ownersAlessandro De Zanche is a multilingual senior executive with over 16 years of experience of data, audience, monetisation strategies and products covering international roles in global companies (News Corp, Yahoo!, Telefonica, GfK, Hutchison 3G, Sizmek). He is currently consulting (among others, with: Financial Times Strategies, Dentsu Aegis Network, DPG Media Group) and writes on AdExchanger on a regular basis. We took this opportunity to discuss the pains of the open programmatic advertising market for publishers and the trade-offs involved in identity management or different models for people to pay for their content. References: Alessandro De Z...2021-02-0321 min
Masters of Privacy (ES)Alessandro De Zanche: los medios ante el precipicio del mercado publicitario digitalAlessandro De Zanche es socio fundador de ADZ Strategies, una consultora especializada en estrategia de gestión de audiencias, datos y modelos de monetización para medios digitales. Alessandro está basado en Londres y escribe habitualmente en AdExchanger. A través de sus artículos ha generado gran debate en torno al valor real del Real Time Bidding o la publicidad programática comportamental. Con Alessandro abordamos hoy el abandono de cookies de tercera parte por parte del navegador Chrome y el futuro de los medios ante un escenario de inventario publicitario infinito, así como las fórmulas al...2020-02-1034 min