Shows
Get More StudentsJourney’s End: Celebrating Two and a Half Years of PodcastingThe Get More Students podcast is celebrating its 64th episode, marking the end of a fantastic two-and-a-half-year journey.
We've grown, learned from our wonderful guests, and explored the world of marketing for language education and tutoring.
Join us as we take a trip down memory lane, starting in April 2021 during global lockdowns.
Plus, we're thrilled to announce Alex Asher's Language Leaders new podcast and share what's next for Herbert.
2023-09-2817 minGet More StudentsEp.4 Replay: How to Market Your Language Courses (B2B)Do you want to sell more language courses to businesses?
Marketing and selling B2B is so different from selling direct to consumer, so you won’t want to miss this episode. In this episode, Alex and Herbert provide practical tips and strategies for successfully marketing your corporate language training courses to companies.
Listen in, and don’t forget to hit that subscribe button now to stay up-to-date with the latest episodes.
2023-09-0729 minGet More StudentsHow to use AI for Marketing in the Language Education Business.
Are you curious about how AI is changing the language education marketing business?
In this session, part of the Education Marketing Collective webinar, we navigate the evolving landscape of language education marketing through the lens of AI technology.
Our host, Alex Asher, will be joined by marketing expert Korinne Algie to discuss how AI can improve marketing strategies and enhance student engagement, resulting in greater success.
Tune in to discover how innovative approaches can revolutionize the promotion and experience of your language education business.
2023-08-2537 minGet More StudentsEp.26 Replay - How to create a brand that attracts more studentsHow did a startup grow from zero to a global virtual school with 23 staff in just 18 months?
In this episode, Herbert and Alex talk with edupreneur, Syd Femtinos about UK Virtual School
Syd has been tutoring mathematics and science for 12 years. At the start of 2020, when lockdowns were at their peak, Syd came up with a novel concept that became UK Virtual School - an award-winning online school focused on supporting homeschooling families wanting to follow the British curriculum.
The business has gone from strength to strength, and Syd’s clever, clear, effective bra...2023-08-1144 minGet More StudentsMaster the Art of AI-Generated Images and Transform Your MarketingDiscover the revolutionary possibilities of AI image generation for your language business in this enlightening episode.
Join us as we unravel the mysteries of AI with expert Rob O’Shaughnessy. Known for his innovative work with AI tools like Midjourney, Rob will guide us through creating vivid, realistic visuals that captivate your audience without straining your finances.
Together, we’ll delve into practical strategies and easy-to-apply techniques, turning this advanced technology into a user-friendly tool for your marketing needs. Imagine developing captivating language learning materials or crafting a consistent, appealing brand identity across all your camp...2023-07-2836 minGet More StudentsEp. 41 Replay: How Not To Lose Students Over SummerSummer can bring both opportunities and challenges for your business's growth.
In this episode, Herbert and Alex share insights on why offering a summer program could be beneficial for your tutoring business and provide tips on how to market it effectively.
Listening to this episode can help you attract more students and maintain customer loyalty throughout the summer.
Tune in now to learn how to maximize your business's potential during this season.
2023-07-1326 minGet More StudentsWhat Are the Best Marketing Strategies for Large Language Businesses?If your language business has grown, your marketing strategies need to grow with it.
In this episode, we tackle the big question: What are the best ways to market a larger language business?
Join Alex (CEO of LearnCube), Herbert (Founder of LURN Media) and our special guest, Korinne Algie (content marketing expert), to discover smart tactics, fresh ideas, and top tips for growing language enterprises.
Don’t miss out on this unique episode, and remember to hit that subscribe button so you never miss a beat.
2023-06-2930 minGet More StudentsBuzz to Benefit: Translating Tech Hype into Student Success in Language EducationIn the race to attract more students, are language and education companies falling into the trap of hype over substance when it comes to technology? It’s a delicate balance: exciting tech advancements must also solve real problems, enhancing the learning experience or offering more innovative, faster educational outcomes.
In our upcoming episode, Alex Asher, co-host of Get More Students and co-author of the LangTech book, provides invaluable insights into this conundrum. He introduces a transformative product development framework called the PP-PS Framework, designed to bring pedagogical excellence and profitability to the forefront.
Joining Alex is...2023-06-1645 minGet More Students5 Fool-Proof Ways to Find New Corporate Language ClientsAre you finding it hard to attract new corporate clients for your language school or language services? You’re not alone. Reaching out to corporate clients can be a challenging process, but it’s not nearly as hard as you might think.
Are you seeking practical methods to acquire new corporate clients for your language business? You’re in the right place.
In this episode, we sit down with Nicola Lutz, founder of No Fluff and a seasoned pro in growing sales for language businesses. Nicola will share her top five strategies for finding new client...2023-06-0144 minGet More StudentsEp.18 Replay - How to start an online tutoring businessDiscover the secrets of starting your own thriving online tutoring business in this engaging episode.
Explore the following essential elements to make informed choices:
Strategy development, encompassing vision, mission, and core values.
Enhancing delivery methods and ensuring an outstanding customer experience.
Crafting an effective pricing strategy.
Establishing a strong market position and defining your unique selling proposition (USP).
Leveraging technology to drive success and uncover additional insights.
Don't miss out! Subscribe now to gain access to valuable knowledge that will attract a larger student base to your organization.
2023-05-1830 minGet More StudentsFrom Teacher to Online School Owner: The English Farm StoryHow does an English teacher from New Zealand, living in Brazil, start an online language school that went on to serve thousands of business professionals in Japan and around the world?
In this exclusive interview, founder Matthew Radich shares his inspiring journey of starting his own online language school, the challenges he faced along the way, and the lessons he learned.
So get ready to be inspired and take notes, as we dive into the story behind The English Farm and the secrets to building a successful online language school.
Listen in a...2023-05-0541 minGet More StudentsEp. 34 Replay - How To Build An Engaged Community To Grow Your BusinessUnleash your prospecting potential with community building!
Dive into this riveting episode as we chat with Carrie McKinnon and Gabriella Kovacs, masterminds behind the International Language Coaching Association.
Discover the secrets to assembling your tribe, measuring success, and picking the right platform to build your community.
Listen in but don’t forget to hit that subscribe button now to stay up-to-date with the latest episodes.
2023-04-2139 minGet More StudentsNavigating Language Subsidy Programs in Europe: What You Need to SucceedDo you want to break into a new market in Europe?
You won’t get far without understanding the governmental programs that subsidise training for individuals, whether that be the CPF in France or FUNDAE in Spain.
Get ready to take notes because, in this episode, Alex and Herbert sit down with Catherine Aygen, the veteran corporate language training company owner who knows exactly how to navigate Europe’s funding systems for language subsidies. Catherine has been leading Aygen Training for over seven years and was even the founder of an entire community born out of frustration with...2023-04-0648 minGet More StudentsEp.3 Replay - How to Choose Your NicheWhat is the number 1 mistake that small language businesses make?
The worst thing a small business can do when trying to compete with big players with big budgets is to fail to choose a niche.
In this episode, we’ll help you identify which target market to focus on. This decision can make or break the success of your marketing efforts (and your business), and we’ll show you how to get it right.
Whether you’re just starting out or looking to grow your business, this episode is a must-listen.
Don’t forget to hit that...2023-03-2325 minGet More StudentsFive Proven Chat GPT Prompts for Social Media Success.Are you struggling to come up with fresh ideas for your language school's social media marketing?
In this episode, Alex and Herbert explore the exciting world of ChatGPT and its application in social media marketing. Joined by expert ELT marketing consultant Gina Rodriguez, they share five proven prompts for social media success, perfect for language schools looking to boost their marketing efforts.
Whether you're a language school owner or marketer or simply interested in the latest trends in AI and marketing, this episode is packed with insights, strategies, and practical advice
Tune into...2023-03-1039 minGet More StudentsEp.22 Replay - 5 Strategies to Sell More Language Courses to B2B ClientsAre you looking for practical strategies to boost your language business's sales and win more B2B clients?
In this episode, we'll reveal 5 practical strategies to sell more effectively to businesses and organizations.
Our special guest for this episode is Andy Johnson, ex-Director of Digital Development at The London School of English, who will share his expertise on selling corporate language and cultural training to businesses.
If you're looking to sell your teaching service to companies, organizations, or schools, this episode is a must-listen.
Don't miss out on this opportunity to...2023-02-2456 minGet More StudentsHow to Write a Business Plan for a Language School?When was the last time you pulled out your business plan?
Learn from two language schools' specific examples.
In this episode, Alex and Herbert discuss applying "lean methodology" and using the "lean canvas" to explain and understand your business or product.
You'll want to listen to this episode to uncover what makes your business tick and where to put your energy.
Tune into this episode today and get more students tomorrow.
P.S. Don't forget to hit the subscribe button.
2023-02-0943 minGet More StudentsEp.33 Replay ’How To Create An Effective Marketing StrategyHave you already worked out your marketing strategy for the year ahead?
This episode is a replay of episode 33, where we share ideas, tips and advice about how to set an effective marketing strategy for a language or tutoring business.
You'll want to listen to this episode if you want to learn the best practices around setting goals and how to turn your strategy into amazing results.
Tune into this episode today and get more students tomorrow.
2023-01-2744 minGet More StudentsWhy Should Education Businesses Care About ChatGPT (The New AI)?Chatbots aren't a new thing. But ChatGPT's surprisingly humanlike writing and confidence when answering complex questions have made it an overnight hit.
In this episode, Alex and Herbert discuss the potential impact on the education industry, how we work and how to leverage it for your business.
You'll want to listen to this episode if you want to stay on top of this new technology that will dominate headlines in 2023.
P.S. Don't forget to hit the subscribe button.
2023-01-1340 minGet More StudentsThe Biggest Learnings Of 2022What is the most important learning of this year?
In this episode, Alex and Hebert reflect on what they’ve learned from the 16 guests we’ve had on the Get More Students podcast in 2022.
You’ll want to listen to this episode if you want to get 25 episodes condensed into one.
Tune into this episode today and get more students tomorrow.
P.S. Don’t forget to hit the subscribe button.
2022-12-2921 minGet More StudentsHow to Market Your Online Teaching ExperienceAre your providing online teaching or tutoring? Wondering why you're not getting as many students as you would like?
In this episode, Alex (CEO of LearnCube) and Hebert (expert in digital marketing for education companies) discuss how to market your online teaching experience. They provide ideas and tips on the images you employ, the language you use to describe your service, and what services, support and stories you can wrap around your online teaching experience to stand out.
Listen to this episode if you want to convert more students and get real traction with your...2022-12-1627 minGet More StudentsHow to Write Emails That ConvertAre you struggling to get anyone to read (or take action from) your language school's emails?
In this episode, Alex and Hebert ask Lauren Martin, an expert in email marketing for education businesses and founder of 'Copy That Copywriting', how to improve open and conversion rates.
You'll want to listen to this episode to build an email list that consistently delivers students and customers to your inbox.
Tune into this episode today and get more students tomorrow.
P.S. Don't forget to hit the subscribe button.
2022-12-0240 minGet More StudentsPromotion Ideas for the Holiday SeasonIt's holiday (and promotion) season. Have you got your promotions lined up for Black Friday, Christmas and New Year?
In this episode, Alex (CEO of LearnCube) and Herbert (founder of Herbert Gerzer Digital) provide ideas and inspiration around promotions.
You'll want to listen to this episode if you want to drum up business for your language school or tutoring business.
Tune into this episode today and get more students tomorrow.
P.S. Don't forget to hit the subscribe button.
2022-11-1824 minGet More StudentsHow to Stop Your Strategy Getting StaleAre you feeling stuck with the marketing or business strategy of your language company?
In this episode, we talk with Lesinda Leightley, language strategy expert, about how to keep your business fresh, agile and resilient.
You'll want to listen to this episode if your business is stagnating, your campaigns are ineffective, and you're feeling overwhelmed by the change taking place in the market.
Tune into this episode today and get more students tomorrow.
P.S. Don't forget to hit the subscribe button.
2022-11-0333 minGet More StudentsHow to Stand Out in the Highly Competitive Tutoring MarketIs your business struggling to stand out and attract new business?
In this episode, we talk with Sumantha McMahon, a seasoned tutor and tutoring business coach, about how to ensure your business cuts through the noise.
You'll want to listen to this episode if you're struggling to take your business to the next level, your marketing is falling flat, and you're finding yourself haggling on price rather than talking about the value you offer with your tutoring clients.
Tune into this episode today and get more students tomorrow.
P.S. Don't...2022-10-2129 minGet More StudentsHow to Use Email Marketing for Student RecruitmentIf customers don’t buy in their first interaction, should you just give up? Absolutely not! Most customers buy from you between 3 and 18 months after their first interaction, so a well-thought-out email marketing strategy will be core to getting more students to sign up with you.
In this episode, we talk with Emma Fell, social media and strategy expert, about how to use email successfully to get more students.
You’ll want to listen to this episode if you want to understand what effective email marketing looks like for education businesses, how to lead magnets to f...2022-10-0619 minGet More StudentsHow to Make Sense of the Language Learning Market in JapanJapan is ranked as one of the top ten largest markets for English language learning, and few of us know anything about it.
In this episode, we talk with Tyson Batino, a serial edupreneur with experience running language school startups and scale-ups in Japan.
You'll want to listen to this episode if you want to understand the opportunities and challenges of cracking the Japanese language learning market.
Tune into this episode today and get more students tomorrow.
Special Note: Join your peers and signup for free to the Get More Students...2022-09-2217 minGet More StudentsHow To Find Product Market Fit For Your Education BusinessHow do you know if your business is ready to scale up?
In this episode, we talk with our very own Alex Asher about his journey in finding product-market fit and scaling up LearnCube.
You'll want to listen to this episode if you want to find or validate that your business is meeting a strong need in the market and that the market is big, or niche, enough.
Tune into this episode today and get more students tomorrow.
Special Note: Join your peers and signup for free to the Get More...2022-09-0936 minGet More StudentsThe A-Z of How To Scale A Language CompanyWho of us has scaled a language business to over ten million dollars in revenue?
In this episode, we talk with Tyson Batino, a serial edupreneur with experience starting language companies in Japan and scaling up businesses serving tens of thousands of students.
You'll want to listen to this episode if you have an education business making between ten thousand dollars to ten million dollars and want to really understand the opportunities and challenges presented by each of the five levels of growth.
Tune into this episode today and get more students tomorrow. 2022-08-2653 minGet More StudentsHow to Go From Tutor to Thirty-Person Tutoring Company in Two Years?This is a great story of entrepreneurial courage, grit and passion.
In this episode, we talk with Parita Patel, UK-based founder of LEAPeducate tutoring, who talks through her journey of starting as a teacher turned tutor turned successful business owner.
You'll want to listen to this episode if you want inspiration and practical advice on building a resilient online tutoring business.
Tune into this episode today and get more students tomorrow.
Special Note: Join your peers and signup for free to the Get More Students community now launched at getmorestudents.org2022-08-1135 minGet More StudentsHow Not To Lose Students Over SummerSummer offers opportunities, and threats, to the growth of your business.
In this episode, Herbert and Alex talk about why you might consider offering a summer programme and how to market it.
You’ll want to listen to this episode if you’re wanting grow your tutoring business this summer and how to keep your customers loyal & engaged.
Tune into this episode today and get more students tomorrow.
Special Note: Join your peers and signup for free to the Get More Students community now launched at getmorestudents.org
2022-07-2926 minGet More StudentsTikTok: A Beginners Guide For Tutoring Companies and Language SchoolsHave you heard about TikTok, the world's fastest-growing social media platform, and wondered how you can take advantage of this to get more students?
In this episode, Lizzie Tossell explains how TikTok works, busts the myths surrounding the platform and explains how to start.
You'll want to listen to this episode if you're wanting to get in early while the platform is unutilised, cheap and easy to expand your audience.
Tune into this episode today and get more students tomorrow. Special Note: Join your peers and signup for free to the Get More...2022-07-1526 minGet More StudentsHow Herbert Built a Successful Business Around His NicheFrom sneaker startup to successful digital marketing business owner, connect the dots and learn from Herbert's failures and successes.
In this episode, Alex asks Herbert about his entrepreneurial journey to becoming the leading digital marketer in the language education space in Europe.
If you're wondering whether it's time to stick with your business or try something new, you'll want to listen to this episode.
Tune into this episode today and get more students tomorrow.
Special Note: Join your peers and signup for free to the Get More Students community now launched...2022-07-0131 minGet More StudentsHow to Switch from Selling Language Education from B2C to B2BDidn't you ever want to know how you can consistently get great performing testimonials for your teaching or tutoring service?
In this episode, Alex & Herbert talk with Giacomo Moise, co-founder of Fluentify, about their journey to becoming one of the most successful B2B language companies in Europe.
If you want to learn more about how to succeed in the corporate language training space, or perhaps you're a tutoring business wanting to focus more on selling to schools, this is an episode you won't want to miss.
We explore an inspiring story, the...2022-06-1739 minGet More StudentsHow to Use Testimonials To Market Tutoring & Teaching ServicesDidn't you ever want to know how you can consistently get great performing testimonials for your teaching or tutoring service?
In this episode, Alex & Herbert talk about consultancy No Fluff.
If you want to let your customers sell your service to new prospects, this is an episode you won't want to miss.
We talk about the different types of testimonials, where to place testimonials, how to orchestrate testimonials and how to structure them for optimal results.
Tune into this episode today and get more students tomorrow.
Special Note: Join...2022-06-0323 minGet More StudentsHow To Prospect Like a Pro and Keep a Steady Stream StudentsHow comfortable do you feel selling your language or tutoring service?
In this episode, Alex & Herbert talk with Nicola Lutz, veteran sales coach and owner of sales consultancy No Fluff.
If you want to build a predictable, high-quality sales machine, this is an episode you won't want to miss.
We discover practical tips on how to build trust, how to start the conversation, what to say on a cold email or call, how to follow up like a pro and so much more.
Tune into this episode today and get more...2022-05-2041 minGet More StudentsHow To Turn Your Fans Into Customers With WebinarsWhat can you learn from someone who has built a digital brand that inspires students to learn English worldwide with a podcast attracting more than 200 million downloads since launch?
Lindsay McMahon is the producer and co-host of the award-winning All Ears English Podcast and has used webinars to tremendous effect in building her online ESL business.
If you're curious about how on-demand and live webinars can help you grow your tutoring or language business, this is an episode you won't want to miss.
Tune into this episode today and get more students tomorrow.2022-05-0539 minGet More StudentsHow To Build An Engaged Community To Grow Your BusinessHave you ever thought about building a community to grow your prospecting pipeline?
In this episode, we talk with Carrie McKinnon and Gabriella Kovacs, co-founders of the International Language Coaching Association
Together, we answer all your questions about how to kickstart your community, build your tribe, know if you're succeeding, and which platforms to use.
Tune into this episode today and get more students tomorrow.
Special Note: Join your peers and signup for free to the Get More Students community now launched at getmorestudents.org
2022-04-1439 minGet More StudentsHow To Create An Effective Marketing Strategy For Your Language or Tutoring BusinessIn this episode, LearnCube CEO, Alex Asher, and expert marketer, Herbert Gerzer, talk about how to set an effective marketing strategy.
We cover best practices and how to turn your strategy into results.
Tune into this episode today and get more students tomorrow.
Special Note: Join your peers and signup for free to the Get More Students community now launched at getmorestudents.org
2022-04-0146 minGet More StudentsHow to Market Test PrepDo you sell Test Prep to help students make it into their dream school, course or university?
Over almost 30 years, Mike Bergin has been a tutor, worked for Test Prep companies, started Test Prep companies, co-hosted an industry-leading podcast, and even started the National Test Prep Association.
With so much experience, you're really tuning into a fascinating conversation about the Test Prep market (helpful for both tutors and language teachers wanting to discover more about this thriving market) and how to market your Test Prep courses and classes.
There are so many practical...2022-03-1845 minGet More StudentsFacebook Ads for BeginnersEver wonder why you're not getting the right leads for your tutoring or language business? Wanted to try Facebook Ads to see if it works for you?
Why not hear from a true expert on Facebook ads for education and tutoring companies? Herbert Gerzer takes us through all the key aspects of Facebook Ads so you can grow with confidence.
We talk through what's involved in setting up Facebook Ads, how to optimise your Facebook Ads setup, what are the tips and tricks for getting more of the right kinds of students, how much to...2022-03-0436 minGet More StudentsWhat Is Going to Happen This Year In Tutoring? Listen To 3 Experts.In this special episode, originally recorded by Qualified Tutor podcast named "100th Episode Special: An Analysis of the Strengths, Weaknesses, Opportunities and Threats in the Tutoring Industry 2022", Alex talks with Julia Silver (tutor and founder of Qualified Tutor) and Richard Evans (founder of The Profs) to go deep into what is going to move and shake the tutoring sector this year.
We talk about the pool of talent, the profession, inequality, the cost of tutoring, the role of technology and the future of tutoring itself.
Tune in today and get more students tomorrow.
...2022-02-1851 minGet More Students2022: What Trends Are Shaping the Future of Language Education & OnlineWhat has changed in the last year? Is the disruption caused by COVID-19 finally behind us? Is 2022 going to be a good or another challenging year for tutoring?
Tune in to this episode of the ‘Get More Students’ podcast to discover the trends are shaping the future of language education and tutoring in 2022
2022-02-0428 minGet More StudentsHow to Build Trust to Grow Your Tutoring BusinessWhat is the one ingredient no tutoring or education business can live without? Trust.
Julia Silver has run her own tutoring business for many years, written a book on tutoring, founded Qualified Tutor and hosts the amazing Love Tutoring Festival (the next one is this month, starting on the 24th of January 2022). What better person to discuss practical ways for tutoring and language businesses to signal and build trust with their prospects?
Listen to this episode of the 'Get More Students' podcast to learn how to build trust and a throng loyal brand advocates.
2022-01-2135 minGet More Students5 SEO Myths That Are Stopping Your Education Website From Ranking On GoogleWant your website to rank at the top of Google for your most valuable keywords?
Do any of these myths ring true for you? SEO doesn't work... SEO works really fast... Blogging will automatically improve your SEO... Putting lots of keywords improves your page ranking...Only the number 1 position on Google matters
They did for Herbert and me, so I know you'll learn a lot from listening to this episode where we talk with Sandy Allain who has been helping education businesses for over 20 years with their SEO and Google ranking.
Hit the...2022-01-0746 minGet More StudentsHow to create a brand that attracts more studentsHow did a startup grow from zero to a global virtual school with 23 staff in just 18 months?
Syd Femtinos has been tutoring mathematics and science for 11 years. At the start of 2020 when lockdowns were at their peak, Syd came up with a novel concept that became UK Virtual School - an award-winning online school focused on supporting homeschooling families wanting to follow the British curriculum.
Listen in to this episode of the 'Get More Students' podcast to learn how to build a name, a brand and a legacy.
2021-12-2344 minGet More StudentsHow to explode sales for your education business using free trialsWant to know how to make "free trials" the most powerful marketing technique in growing your tutoring or language business?
In this episode, we talk with Wilim Abrook who has over 6 years (and hundreds of hours) of first-hand experience in giving world-class free trials and making tens of thousands of dollars in revenue for one of the world's best online education companies.
This is such an important marketing topic for education businesses and we cover everything from understanding the real purpose of free trials, to how to set up a free trial for success, to which teachers or tutor...2021-12-0948 minGet More StudentsHow to Market ”Safety”, Critical for In-person Classes
The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
Helping students feel safe, cared for and respected is critical in the midst of a global pandemic and beyond.
In this episode, we talk with Eleri Maitland, owner of language school French in Normandy, about how to market your in-person language school or tutoring company through powerful stories around "safety".
Tune in and subscribe now to 'Get More Students'.
2021-11-2637 minGet More StudentsTrying to get to the next level? How to grow your tutoring business
In this episode, we (Alex and Herbert) discuss what they would do if they were starting a tutoring or language teaching business from scratch
We'll discuss how to split your time between your "mainstage" and "backstage" marketing efforts, how to run experiments, the minimum investment you need to run experiments to find your ideal target market, pricing, virtual classroom and online school software to consider, retention strategies and how to build your marketing channels.
If you're starting your own tutoring or language education business, this is the episode for you.
Subscribe now and get more students for your organisation.
2021-11-1230 minGet More Students5 Strategies to Sell More Language Courses to B2B ClientsIn this episode, we discuss 5 key strategies that will help you sell more effectively to B2B customers.
Our special guest for this episode is Andy Johnson, ex-Director of Digital Development at The London School of English.
Andy is an expert on selling corporate language and cultural training to businesses so if you want to sell your teaching service to companies, organisations or schools, make sure you tune in.
Subscribe now and get more students for your organisation.
2021-10-2956 minGet More StudentsStarting from scratch? How to market a new tutoring businessIn this episode, we (Alex and Herbert) discuss what they would do if they were starting a tutoring or language teaching business from scratch.
We'll discuss how to split your time between your "main stage" and "back stage" marketing efforts, how to run experiments, the minimum investment you need to run experiments to find your ideal target market, pricing, virtual classroom and online school software to consider, retention strategies and how to build your marketing channels.
If you're starting your own tutoring or language education business, this is the episode for you.
Subscribe...2021-10-1552 minGet More StudentsRethinking marketing for in-person language companiesIn this episode, we talk with Peter Hayes who is a very experienced Director at one of the UK's well respected physical language schools, International House Manchester.
We'll discuss how he and his team have navigated the changes, challenges and opportunities caused by covid-19. Peter has some brilliant ideas about how to adapt to change, leverage & promote technology, uncover new business opportunities, market successfully online, and thrive in an uncertain world.
If you're running a physical language school, you are going to love this episode.
The goal of this podcast is to give...2021-10-0138 minGet More StudentsHow Student Recruitment Has Changed For Language SchoolsIn this episode, we talk with Sooh Park, Director of Marketing & Recruitment at one of Canada's best physical language schools, English School of Canada in Toronto, on his experience growing student recruitment pre and post-COVID19.
We discuss how the relationship with agents has changed, as well as changes in marketing mix, changes in market demographics, demand and products.
If you're running a physical language school, you won't want to miss this episode.
The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and...2021-09-1734 minGet More StudentsHow to start an online tutoring business in 2021In this episode, we talk about how to start your online tutoring business.
We cover how to decide on:
Strategy (vision, mission, values)
Delivery & customer experience
Pricing
Positioning & your USP
Technology, and so much more.
Subscribe now and get more students for your organisation.
2021-09-0330 min
Get More StudentsThe 7 do‘s of running marketing experimentsIn this episode, we discuss 7 actionable tips for being successful, and avoiding the common pitfalls, when running marketing experiments.
The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
Subscribe now and get more students for your organisation.
2021-08-2033 min
Get More StudentsHow to use relationship-based marketing to grow your tutoring businessThe goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
In this episode, we discuss 'relationship-based' marketing with tutoring expert, Michael Gibben of Coach for Tutors. We dig into what relationship-based marketing is, why it's so helpful and important in education (online or in-person), and practical steps to apply the key principles.
Subscribe now and get more students for your organisation.
2021-08-1330 min
Get More StudentsHow to use story-telling in selling online tutoringThe goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
In this episode, we discuss why story-telling is important and practical tips on how to do it well.
Subscribe now and get more students for your organisation.
2021-08-0647 min
Get More StudentsHow to use blogging to grow your tutoring companyThe goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
In this episode we discussed some key strategies with David Deubelbeiss, blogging veteran, on how to drive more traffic to your website with blogging.
Subscribe now and get more students for your organisation.
2021-07-3045 min
Get More Students4 'Must-have's for a High-Converting Tutoring WebsiteThe goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
In this episode, we discuss how clear language, easy navigation, meaningful visuals and social proof can turbo-charge your homepage
Subscribe now and get more students for your organisation.
2021-07-2333 min
Get More StudentsHow Important Is Social Media in Marketing Your Courses?The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
In this episode, we discuss what marketing is both free and effective.
Subscribe now and get more students for your organisation.
2021-07-1637 min
Get More StudentsDoes free marketing work anymore?The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
In this episode, we discuss what online marketing is both free and effective.
Subscribe now and get more students for your organisation.
2021-07-0937 min
Get More StudentsHow to Sell Online Courses on WhatsAppThe goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
In this episode, we talk with an online language school owner about online school marketing and in particular how to use WhatsApp for student recruitment.
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2021-07-0230 min
Get More StudentsHow to market your summer student programmes?The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
In this episode, we discuss what marketing is both free and effective.
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2021-06-2534 min
Get More StudentsHow To Attract More Students With Scroll-Stopping CopyThe goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
In this episode, we hope to help you and your marketing team avoid the biggest mistakes language schools and tutoring companies often make by providing practical strategies for writing persuasive, high-converting ad copy.
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2021-06-1823 min
Get More StudentsWhat Does It Take to Grow your Language and Tutoring Company Post-COVID?The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
In this episode we look at what it's going to take to grow your language and tutoring company post-COVID19.
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2021-06-1127 min
Get More StudentsWhere Should I Advertise Online?The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
In this episode, we look at the different platforms to advertise online tutoring & language courses online including Google, Facebook, Tiktok and more.
We evaluate their strengths and weaknesses and help you find the platform that's best for your organisation.
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2021-06-0437 min
Get More StudentsHow to Promote Your Student Experience to Get More StudentsThe goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
In this episode, we provide 10 practical tips to promote your student experience more effectively.
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2021-05-2827 min
Get More StudentsHow to Market Your Language Courses (B2B)The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
In this episode, we provide practical tips and strategies for successfully marketing your corporate language training courses to businesses (B2B).
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2021-05-2129 min
Get More StudentsHow to Choose Your NicheIn this episode, we discuss the most important marketing decision any leader or manager in language education or tutoring will face - Which target market to focus on?
Get this right and your marketing decisions will be so much easier, clearer and more profitable. Get this wrong, and marketing will be hard, ineffective and possibly unviable.
We're your hosts Alex and Herbert. The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
Subscribe now and get more students for your or...2021-04-2629 min
Get More StudentsWhat are the Trends Shaping the Future of Language Education & Online Tutoring?We're your hosts Alex and Herbert. The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
In this episode we talk about the macro trends, sector trends and marketing trends that are shaping the future of language education & tutoring.
Subscribe now and get more students for your organisation.
2021-04-2130 min
Get More StudentsIntroducing the 'Get More Students' PodcastHi there :)
Welcome to the new podcast "Get More Students". We're your hosts Alex (CEO of LearnCube) and Herbert (Digital Advertising Expert).
The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
In this episode we introduce ourselves and the podcast.
Subscribe now and get more students for your organisation.
2021-04-2011 min