Shows
The Software Report with RJ LumbaUnlocking Digital Potential: Optimizely’s Alex AtzbergerThis episode is brought to you by The Software Report, a leading information source on software companies and solutions.
Today, we speak with Alex Atzberger, Chief Executive Officer of Optimizely, a leading marketing technology company that helps brands create, optimize, and deliver high-impact digital experiences through an AI-powered operating system for marketers.
Since becoming CEO in 2019, Alex has led Optimizely through a period of strategic growth, including a major rebrand and a series of successful acquisitions. His leadership has positioned the company as a top choice for enterprise marketing teams worldwide.
Optimizely’s co...
2025-09-3019 min
Second Acts with Krish SubramanianOptimizely CEO on suites, pricing AI agents, scaling through M&A, and more | Alex AtzbergerIn this episode of Second Acts, Krish is joined by Optimizely’s CEO, Alex Atzberger.Alex shares notes on: why deeply integrated suites win in enterprise (and will continue to do so with AI), scaling Optimizely into an AI-powered platform (and past $400M+ in ARR), pricing AI agents that span vastly different use cases, treating monetization as a reversible decision, lessons from more than a decade of M&A, building with long-term discipline under PE, hot chocolate, and much more.— Chapters:(00:00) Episode intro(04:45) Lessons from The Wonderbon Chocolate Co.
2025-08-2851 min
In the SpotlightOptimizely CEO Alex Atzberger on Why CEOs Should DemoHow ridiculous is it that many tech CEOs can't demo their own products? Alex joins to explain his viral LinkedIn post on this topic: https://www.linkedin.com/posts/aatzberger_ai-dxp-experimentation-activity-7329099417536401408-2xzQ?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q
2025-06-0610 min
CEO.com | Dispatches from the frontiers of leadershipOptimizely CEO Alex AtzbergerIn this episode of the CEO Podcast, Clint sits down with Alex Atzberger, the CEO of Optimizely, to discuss his impressive career journey and the transformative growth of Optimizely. From his early days during the dot-com boom to working alongside industry leaders like Bill McDermott at SAP, Alex shares invaluable insights into leadership, innovation, and the power of AI in marketing.Timestamps:00:13 - Introduction and Career Background02:14 - Growth and Vision of Optimizely03:01 - Overview of Optimizely's Product04:00 - Leadership Lessons from Bill McDermott06:44 - Impact of AI on Marketing10:29 - Building...
2025-02-2026 min
Strategic MindsTransforming Complexity Into ClarityHow do you navigate all of the challenges that come with running a business and transform them into actionable insights that drive continued success? In this episode, Rich sits down with Alex Atzberger, CEO at Optimizely, a digital experience platform that helps more than 10,000 businesses orchestrate their entire content lifecycle, monetize digital experiences and experiment across all customer touchpoints. He and Rich discuss the principles for successful M&A strategies, the qualities of high-performing leaders, and simplifying big ideas.
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Key Quotes:“It's important on your notepad or whatever you use to keep notes not to...
2024-09-1749 min
Cocktails & Commerce PodcastC&C Pod - Cocojillos with Alex Atzberger - CEO of OptimizelyAlex Atzberger joins Bill and Brian on the C&C Podcast to mix up a Cocojillo - a C&C original - while we discuss the future of marketing solutions, personalization, and commerce. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocktailsand.substack.com
2024-08-0145 min
The Run Revenue ShowThis is how to make your company more disciplined with the Rule Of 40 with CEO, Alex Atzberger and CEO, Andy ByrneWe're in a season of recession. So what should be your priority for your business in terms of revenue? Putting your magnifying lenses on all areas of your company and spot the areas of revenue leak. Where are you inefficient? Where are the handoffs getting missed? Where are there areas of revenue that are leaking out of any stage in the funnel? In this episode, Kyle is joined by not just one, but two CEOs. Alex Atzberger is the CEO of Optimizely - a company that provides digital experience platform software as a service. Andy...
2023-05-0145 min
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXAdapting to Growing Customer Expectations with Alex Atzberger, OptimizelyToday we’re going to talk about the growing need for businesses to adapt to heightened customer experience expectations. Between a continually changing business environment, to increasingly sophisticated consumers, this presents a need for companies to tackle these challenges from multiple angles and perspectives. Recently, Optimizely, one of the leading providers of digital experience platform solutions, announced the results of a global study of nearly 1200 business executives and 5,000 consumers around the globe, that shines a light on both the expectations of customers and the challenges that companies face in delivering on these expectations. To help me discuss this topic, an...
2021-12-0730 minThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXAdapting to Growing Customer Expectations with Alex Atzberger, OptimizelyToday we’re going to talk about the growing need for businesses to adapt to heightened customer experience expectations. Between a continually changing business environment, to increasingly sophisticated consumers, this presents a need for companies to tackle these challenges from multiple angles and perspectives. Recently, Optimizely, one of the leading providers of digital experience platform solutions, announced the results of a global study of nearly 1200 business executives and 5,000 consumers around the globe, that shines a light on both the expectations of customers and the challenges that companies face in delivering on these expectations. To help me discuss this topic, an...
2021-12-0730 min
Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 39: Discussing Episerver's Experimentation Strategy with CEO Alex AtzbergerIn our 39th episode, we talk to Episerver CEO Alex Atzberger about their recent acquisition of Optimizely, the product in general, where Episerver sits in the market and lots more!
2020-09-2440 min
BriefingsDirect PodcastsHow New Technology Trends Will Disrupt the Very Nature of BusinessThe next BriefingsDirect technology innovation thought leadership discussion focuses on how major new trends in technology are translating into disruption, and for the innovative business -- opportunity.From invisible robots, to drones as data servers -- from virtual reality to driverless cars -- technology innovation is faster than ever, impacting us everywhere, broadening our knowledge, and newly augmenting processes and commerce. We'll now explore the ways that these technology innovations translate into business impacts, and how consumers and suppliers of services and goods can best prepare.To learn more about the future of business innovation, we’re...
2016-04-0123 min
BriefingsDirect PodcastsCloud, Competition and the Rise of Business NetworksThe next BriefingsDirect innovation thought leadership discussion focuses on the rise of business networks and how that requires new models of busing and selling as well as new ways of discovering and relating to customers and partners.Quite rapidly, we've entered a business world where unprecedented connectedness leads to instant analysis. These insights across entire industries provide powerful new ways for businesses to innovate and to adapt to markets, supply chains, and customer demands.All things being equal, the companies that best leverage this data-driven innovation and these business network effects will surely win in their...
2016-02-2240 min