Shows
CPG VibesCPG Vibes - Episode 154 - Why Brands Fail / New Brands We LoveThis week is back to our classic format of Alex and Wade chatting it up about all areas of CPG. This week, we are focusing on key reasons why brands fail and how CPG brands can avoid these landmines and ultimately be successful in this tough environment.We are also covering brands that we love, including up and coming brands that caught our eye with fantastic branding and a great founder team.Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat...2025-02-221h 05CPG VibesEpisode 148 - Predictions For 2025 / 3 Year Anniversary of CPG VibesWe are happy to be back after taking two weeks off for the holidays! Alex and Wade are going to discuss their bold predictions for 2025 in the CPG Space, plus we are celebrating 3 years of CPG Vibes (with many more years to come!)
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.
They also do shout-outs and answer questions live from viewers & listeners during their sh...2025-01-1459 minCPG VibesEpisode 147 - Outside The Tank (Volume 4)We are on our 4th installment of the 'Outside The Tank' Series.
This time, we are bringing on Kevin Consolo of ERASERS, which is a tool to remove scuff marks and dirt from your favorite shoes.
And Kent Yoshimura, Co-founder of Neuro Gum, a gum that provides brain health benefits. This episode is sponsored by Melting Forest and our on-going sponsor RangeMe.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 37 years, chat about all things food and beverage in the market and share what’s going on...2025-01-0657 minCPG VibesEpisode 145 - Expert Series (Vol 6) - CEOs Running CPG BrandsThis week we are bringing on 3 accomplished CEOs that are currently running or have run successful CPG Brands. We hear about their strategy on scaling brands including innovation, leadership and team building, market opportunity, distribution strategies, and much more.
We are bringing on the following:
Jeff Church - Previous CEO of Suja
Max Dichter - CEO of 4th and Heart
John Foraker - CEO of Once Upon a Farm
This episode is sponsored by Power Full Energy. Our on-going sponsor is RangeMe.
Co-Hosts Alex...2024-12-101h 03CPG VibesEpisode 143 - Master Series (Volume 4)Our coveted 'Master Series' is back after a 3 month break. We are excited to bring on CPG pros who are masters of their own craft and have found massive success in the space.
We are being joined by Will Nitze, CEO and Founder of fast growing functional bar brand, IQ Bar. Ben Mand, CEO of Guayaki Yerba Mate.
And Tom Hicks, previous CEO and current Chief Commercial Officer of Zico Coconut Water.
This episode is sponsored by WN Deen Advisory with Walid Naserdeen.
Our on-going sponsor is RangeMe. Co-Hosts Alex Bayer...2024-11-191h 05CPG VibesEpisode 142 - Expert Series (Volume 5) - TikTok/InstagramWe are dedicating this episode to covering topics on how to build your social media presence including running TikTok Shop and making captivating social creatives.
We are being joined by Mark Ross from Konsort Social and Adam Brown with Sircle Media.
Our on-going sponsor is RangeMe and this week's sponsor is Social Nature.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.
...2024-11-121h 01CPG VibesEpisode 140 - Maximizing R.O.I. and Minimize Spending in CPGThis week Wade and Alex dive into what are the best areas to put your capital to maximize return on investment when it comes to running a CPG brand. There are areas that are prudent to invest in that bring short term and long term value.
There are services that while it may bring some value, are they really worth investing in and will it bring a sustainable return on your company. We do a deep dive on all things CPG services and dissect what's worth it or not depending on company size.
Co-Hosts Alex...2024-10-281h 03CPG VibesEpisode 135 - Feedback on Mr Beast Lunchables / Stuff We LoveThis week we will discuss the controversial Lunchables competitor being launched by Mr Beast, Logan Paul, and KSI. We also will have an extended session talking about all the brands and products in Alex and Wade's fridges and pantries that we absolutely love.
Our episode sponsor is Rebel Eats and Trevor Smith.
Our on-going sponsor are My Way 3PL and RangeMe. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their li...2024-09-241h 04CPG VibesEpisode 133 - Brands To Watch, Fun Stores To Shop At and WhyWhat brands are about to catch fire and need to be watched as the next wave of the future? Wade and Alex will submit their predictions and share what brands they think are the next ones to explode on the scene. We also share what stores we shop at and why and what about the experience keeps us coming back.
This episode is sponsored by Robert Cogan and Power Full Energy Distribution. Our on-going sponsors are My Way 3PL and RangeMe.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space...2024-09-1057 minCPG VibesEpisode 129 - Trending Categories / Ask Us Anything!Another episode of CPG Vibes coming at ya!
A couple of great topics we will be covering include Trending Categories and what's next to look out for. Especially if you are doing innovation or creating a new product or company, this episode is for you.
We will also have an 'Ask Us Anything' format where the audience can ask Wade or Alex anything and we will answer, whether we like the question or not!
This PLUS just good old fashioned banter and CPG chat between Alex Bayer and Wade Yenny.
Our...2024-08-121h 00CPG VibesEpisode 123 - Special Guest Jason Feifer of Entrepreneur MediaWe are proud to bring on the editor in chief of Entrepreneur Media and Entrepreneur Magazine, Jason Feifer.He also is part of the platform 'CPGFastTrack' to help CPG brands, where he is a listed coach and facilitator to help brands scale along in partnership with other experienced founders in CPG. He will share more about this program and how to get involved to scale your CPG brand.Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share...2024-07-0143 minCPG VibesEpisode 122 - Alex Calls Out Sick, Mark Samuel Steps in as Guest Co-HostThis week we are going back to our roots with bantering back and forth. However, this episode is different since Alex Bayer is OUT with a cold and none other than Mark Samuel steps in to co-host
We will be discussing major relevant items in CPG and also shouting out comments.
Stop on by and enjoy our informative and entertaining chat on all things CPG.
Our on-going sponsors are Vdriven and RangeMe and they are offering discount deals on their services that we will mention during the show.2024-06-2458 minCPG VibesEpisode 120 - Wade's Big News, Emerging Brands Chatter We See On ShelfThis week is the usual banter between Alex and Wade, talking all things CPG.
The weekly sponsor is Power Full Energy (PFE) Distributing and Robert Cogan. Wade Yenny will be announcing my next stop in my work journey and trust me when we say, it WILL be an opportunity for emerging brands to hashtag#workwithwade and grow together!
On-going sponsors are RangeMe and Vdriven.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s...2024-06-101h 04CPG VibesPop Up Special Edition (Volume 1) - No Script, Just Chat!The first edition of our Pop-Up Series where we will come on for a live show on a random day with our #NoScriptJustChat format.We are testing a new streaming software because we are tired of the glitches on Streamyard! Tune in for a special 'Pop-Up Episode' and let's hope it goes smoothly!Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.They also do shout-outs an...2024-06-0554 minCPG VibesEpisode 118 - VC Capital for CPG brands Drying Up, Acquisition Strategies for BrandsThis week we have the usual banter between Alex Bayer and Wade Yenny, chatting about all things food and beverage.
We also will review topics about VC capital for CPG brands has dried up by 97 % according to the latest statistic. We also talk about common acquisitions in the CPG space in this environment and what should a brand owner do if they are looking for an acquisition and a way out.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in...2024-05-271h 12CPG VibesEpisode 117 - Sweets and Snacks Show, Alex Responds to LinkedInComing off the high from last week's Master Series episode, Wade and Alex discuss CPG news items that have hit the wire, the Sweets and Snacks Show in Indianapolis, and Alex Bayer's post about closing Genius Juice and the overwhelming response he has received from the CPG community.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.
They also do shout-outs and answer questions live fr...2024-05-201h 06CPG VibesEpisode 115 - Should Founders Keep Going or Call It Quits? / Genius Juice Shuts DownOn this week's episode, we discuss whether a CPG owner should call it quits or keep going in this environment. We are hearing the stories of struggle. What are the signs and how can you either keep going through adversity or pivot to do something new? (consulting, join another company). We also will discuss news items (OWYN acquisition) and much more!
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and an...2024-05-0658 minCPG VibesEpisode 114 - Credit Tightens for CPG Brands / Albertsons and Kroger Merger UpdateThis week we discuss the after-math of Foxtrot abruptly closing their doors and the ripple effect it has caused in the CPG industry with suppliers, emerging brands, distributors, and others affected by this unfortunate event. We will also discuss the reality of building a CPG brand in this environment and how the survival rate is low and brands are going out of business left and right.
This week's episode is co-sponsored by Seven Teas and Power Full Energy and our on-going sponsors RangeMe and Vdriven.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience...2024-04-2955 minCPG VibesEpisode 113 - Outside The Tank (Volume 1) - Special Edition EpisodeWe are beyond excited this week to announce the very first edition of our 'Outside The Tank' Special Edition Series. We bring on CPG entrepreneurs who have appeared on Shark Tank and presented their brand to the sharks.
This Volume 1 episode features:
Jake Deleon (Fila Manila)
Kirsten Maitland (Rebel Cheese)
Michael Pan (Pan's Mushroom Jerky)
Sean Riley (DUDE Wipes)
Kendra Bennett (Bon Bee Honey)
Paul Voge (Aura Bora)
We specifically discuss on this episode:
-Where are they now? 2024-04-221h 08CPG VibesEpisode 112 - Common Pit-Falls in CPG / Danny Stepper Drops InThis week we talk common pit-falls when running a CPG brand including chargebacks, expanding too quickly, weak margins, unconvincing and me-too product and packaging, entering a category too late and missing the wave, plus other items to look out for to make sure you increase your chance of success.
We also talk all things CPG news wire including the closing of Non-Alc Spirits retailer Boisson and also once prominent chain 99 Cent Stores announcing bankruptcy and store closures.
Our on-going premiere sponsors are RangeMe and Vdriven, and this week's sponsor is Creative Kaiju Graphic Design Agency. 2024-04-151h 06CPG VibesEpisode 111 - Trade Show Chat / What Makes a Great CPG ConsultantAfter coming off a monster 'Master Series' episode last week and 3 straight weeks of events and guests, we are going back to our roots with a show featuring just our esteemed co-hosts Alex & Wade bantering back and forth and talking all things CPG.
We will cover the latest news wire hot topic items in CPG, and really focus on interacting with the audience and shouting out comments. This is basically a fan appreciation week and we will be reading every comment that comes through!
This week's sponsor is ICleanse and we will be joined by...2024-04-071h 04CPG VibesEpisode 109 - With Special Guest Shane Heath of MUD/WTRShane is the Founder/CEO of MUD/WTR, which is re-shaping how the consumer enjoys their morning ritual and is a replacement for coffee. Shane deeply feels caffeine is essentially not good for us, and his product MUD/WTR includes a blend of herbs, mushrooms, and cacao (Masala chai, chaga, lions mane, and cordyceps + cacao, turmeric, cinnamon and sea salt).
His brand which started as a DTC (direct-to-consumer) play has now expanded to Matcha, Turmeric, and a night-time version without cacao. His brand also recently launched an exclusive in Target.
Co-Hosts Alex Bayer and Wade...2024-03-251h 01CPG VibesEpisode 108 - Live at Expo West 2024 EditionWe are broadcasting LIVE from the ilevelbrands North Hall booth hashtag#N2223 (2nd floor) and will be featuring guests from the expo floor just popping in. This is our 2nd year doing a show live from the show floor and we could not be more excited!
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during th...2024-03-151h 40CPG VibesEpisode 107 - Expo West 2024 Prep / How To Approach Buyers At Trade-showsAt the top of our show, we discuss events and brand booths we recommend to check out at Expo West in Anaheim. We also are pumped about a few special CPG Vibes Episodes coming up including 'The Master Series' with top experts in the industry and 'Outside The Tank' with brand owners that appeared on Shark Tank who share their experiences.
Plus all the usual CPG chatter and banter between our co-hosts Alex Bayer and Wade Yenny.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about...2024-03-111h 01CPG VibesEpisode 106 - Plant-Based Meat vs. Animal Meat / Wade's SearchThis episode we hear updates from Wade on how his search is going for what's next in his career. We also discuss news on funds that have raised more capital, and the continuing difficult climate in CPG and best practices to navigate through this tough period.
This week's episode is sponsored by Origo Brands and our on-going sponsor Vdriven.
Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their li...2024-03-041h 01CPG VibesEpisode 102 - Insights on Crowdfunding and How To Win at Retail On ShelfThis week we are all about offering insights to help the CPG Founder and sales team. Alex Bayer offers complimentary advice on crowdfunding for anyone interested in raising online whether it's a security based raise or kickstarter.
Wade offers advice from a buyer's perspective and how to win at retail both in the category manager meeting and also once you're on shelf. We also discuss any CPG current events.
Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in...2024-02-051h 02CPG VibesEpisode 96 - How CPG Brands Work With Brokers / Following Up With BuyersBrokers help run the CPG world and provide access to retailers with presentations and approvals of items. We discuss how to best manage this delicate relationship. Also, what is the best strategy on emailing buyers. Wade shares his tips from the buying side of the table.
Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions li...2023-12-181h 12CPG VibesEpisode 95 - The Problem With CPG Brands with High Revenue and No ProfitAlex visits his favorite yogurt company, Coconut Cult and discusses how his visit went and what he saw. We also discuss how high revenue companies with no profit can be problematic in this environment.
Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show2023-12-111h 08CPG VibesEpisode 94 - Ask Jake Karls of Mid-Day Squares Anything - Special EditionThis week is a special edition episode with returning guest, Co-Founder and Rainmaker of Mid-Day Squares, Jake Karls. Our audience can 'Ask Jake Anything!' whether it's about his chocolate empire, to how he checks into therapy to take care of his mental health, to CPG strategy. Mid-Day Squares is an idea of what a healthy afternoon craving killer should taste like. It was designed for those on the go that want to cut their hunger and cravings in between meals. It’s made entirely with superfoods and all of the ingredients are raw, vegan, gluten-free and made with or...2023-12-0440 minCPG VibesEpisode 93 - Buyer's Series (Volume 1) - Special EditionWe are proud to announce the very first episode of our special edition segment: 'Buyer's Series.' We are bringing on experienced and well known category managers in the retail space that live and breath CPG items that are on shelves across the country.
This episode we are bringing on (in no particular order): Kenny Hausmann - Senior Category Manager of Healthy Living - Fresh Thyme Jim Clapp - Director of Operations at Clark's Market Gavin Konkel - Previous VP of Merchandising at Earth Fare Wade Yenny - Previous Director of Grocery for Jimbo's Naturally (and also...2023-11-201h 07CPG VibesEpisode 70 - Why Do Retailers Do Free FIlls? / Selecting the Right Retailers For Your BrandWade and Alex talk about how to select the right retailers for your brand and the ramifications of growing revenue for the sake of growth and not being strategic on what retailer is best. What questions should a brand ask themselves when thinking about a retailer to pitch to?
Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do...2023-06-021h 08CPG VibesEpisode 68 - Special Edition Live Brand Spotlight!Been wanting to spread the word about your brand and have your moment on CPG Vibes?? Now is your chance!! In this Special Edition episode, we are inviting up tp 8 brands live to share their story and their product for 3-4 minutes each.To get on our show for this episode as a 'Spotlight Brand' you can't 'reserve a spot' in advance, you have to tune in live, comment during our episode and we will pluck you from the crowd and bring you on. That's it!Also in this episode, we discuss all the insight and facts...2023-05-221h 04CPG VibesEpisode 67 - With Special Guest Adam Brown of Sircle Media
Adam Brown is The Founder and President of Sircle Media, a Social Media Strategy Firm based in New York City. He has worked in and around digital marketing since 1999 and has held various positions on both the client and vendor sides. This has given him tremendous insight into how these relationships work best, which has allowed him to develop a keen understanding of what businesses really need. He takes this expertise and knowledge and applies it to his clients each day.At Sircle, he works with CPG, Beverage, and Spirits brands to help them navigate their social media...2023-05-151h 15CPG VibesEpisode 66 - With Special Guest Mark Samuel of IWON OrganicsMark is a dad and a health and fitness enthusiast. And he has 17 years of start-up experience. He is currently the founder and CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks and cereal made from plant proteins like peas, beans and brown rice - our mission is to help others with their health and nutrition journey. IWON (I'm Winning on Nutrition) is focused on promoting healthy snacking and successful, long-term eating habits based on the principles of balanced nutritional profiles, made up of healthy proteins, fats and carbohydrates.IWON's snacks can be found...2023-05-081h 12CPG VibesEpisode 65 - With Special Guest Diego Torres-Palma of Ventana VenturesBroadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-05-011h 06CPG VibesEpisode 64: What Buyers Want To Hear / Product Market FitBroadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-04-241h 10CPG VibesEpisode 63 - With Special Guest Dillon Ceglio of Chubby SnacksBroadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2023-04-171h 18CPG VibesEpisode 62: Random Topics Outside CPG / Crowdfunding TipsBroadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-04-101h 06CPG VibesEpisode 61 - With Special Guest David Greenfeld of Dream PopsBroadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2023-04-031h 08CPG VibesEpisode 60: Distributor Challenges and Private Label: Do Or Not Do?Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-03-2757 min
CPG VibesEpisode 59: Expo West Debrief / Silicon Valley Bank Factor for Food TechBroadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-03-221h 08CPG VibesBonus Episode: Live at Expo West 2023 in AnaheimBroadcasted live during Expo West 2023! Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2023-03-1540 minCPG VibesEpisode 58: DSD Distribution Model / Danny Stepper Drops In / UNFI and KeheBroadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2023-03-061h 08CPG VibesEpisode 57 - With Special Guest Daniel Scharff of Startup CPGBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-03-031h 14
CPG VibesEpisode 56 - With Special Guest Jim 'Jimbo' Someck of Jimbo's NaturallyBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2023-02-211h 18CPG VibesEpisode 55: Distributor Show Wars / How Distributors Are Changing Post COVIDBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2023-02-131h 14CPG VibesEpisode 54 - With Special Guest Luke Abbott of VDrivenBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-02-071h 17CPG VibesEpisode 53 - With Special Guest Brad Woodgate of No Sugar CoBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-02-071h 10CPG VibesEpisode 52 - Fancy Food Show Recap / How To Network at CPG Trade ShowsBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2023-02-071h 08CPG VibesEpisode 51 - With Special Guest Alison Cayne of Haven's KitchenBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2023-01-181h 15CPG VibesEpisode 50 - Brands Winning By Being Premium - NOT with PriceBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2023-01-181h 26CPG VibesEpisode 49 - With Special Guest Will Nitze of IQ BarBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2023-01-051h 15CPG VibesEpisode 48 - A Year In Review: What Changed in CPG / Friday Vibes GratitudeBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-12-241h 15CPG VibesEpisode 47 - Founders and Burn-Out Syndrome / The Delicate Sales ProcessBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-12-231h 14CPG VibesEpisode 46 - With Special Guest Jake Karls of Mid-Day SquaresBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-12-231h 08CPG VibesEpisode 45 - With Special Guest Tony Stevenson of Green RabbitBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-12-081h 04CPG VibesEpisode 44 - With Special Guest Adam Bremen of CanDo (Keto Krisp)Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-11-211h 14CPG VibesEpisode 43 - With Special Guest Yanni Hufnagel of Lemon PerfectBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-11-211h 10CPG VibesEpisode 42 - With Special Guest Matt Levine of Chlorophyll WaterBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-11-071h 09CPG VibesEpisode 41 - With Special Guest Ari Raz of Coconut CultBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-11-071h 03CPG VibesEpisode 40 - Plant-based Meats - Do They Pass the Test on Texture and Taste?Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-10-251h 14CPG VibesEpisode 39 - Special Guest Chris Moe of CartographBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-10-191h 14CPG VibesEpisode 38 - Selling To a Buyer From the Buyer's Perspective / Presentation Tips From BrandsBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-10-1356 minCPG VibesEpisode 37 - How To Approach Retailers To Sell Your Product In / Who is the Right Fit?Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-10-031h 16CPG VibesEpisode 36 - With Special Guest Parker Olson of Forij GranolaBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-10-031h 17CPG VibesEpisode 35 - With Special Guest Mark Samuel of IWON OrganicsBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-09-191h 08CPG VibesEpisode 34 - Random Topics on Tesla Charging Stations / Crowdfunding / Brands We LoveBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-09-121h 14CPG VibesEpisode 33 - With Special Guest Erica Rankin of BroDoughBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-09-061h 07CPG VibesEpisode 32 - How To Be Authentic In Conversations Between Brands and Category ManagersBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-08-271h 16CPG VibesEpisode 31 - With Special Guests Jeremy Smith & Kirk Visola of JIRK PodcastBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-08-231h 27CPG VibesEpisode 30 - Will Plant-Based Meats Stand the Test of Time?Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-08-101h 07CPG VibesEpisode 29 - With Special Guest Gavin Konkel of Blackbird FoodsBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-07-301h 16CPG VibesEpisode 28 - Unique Brands and Products That Are Impressive To UsProducts and brands that make you stop in the aisle and really wow you. Trends and what to chase.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-07-271h 16CPG VibesEpisode 27 - Why Consumers Are Making Decisions For Healthy Instead of Just TastyBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-07-201h 15CPG VibesEpisode 26 - What Makes Great Founders and Work With Great PeopleBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-07-121h 17
CPG VibesEpisode 25 - Legacy Retailers and Customer LoyaltyBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-07-051h 07CPG VibesEpisode 24 - Selling Product at Live Events / Getting Real Feedback LiveWe discuss about how doing live events is a great way to generate revenue and also get feedback in real time to see if people like your product. Since they are paying real dollars for it, they will be honest!
Getting feedback for your product, especially in the early days, is crucial to reiterating and perfecting your product line before it goes national.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things...2022-06-281h 25CPG VibesEpisode 23 - How Products Are Getting More and More FunctionalProducts now cannot only taste good, but they need to offer functional value to convince consumers to cross the aisle and pick up your product.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-06-201h 10CPG VibesEpisode 22 - Talking About Random Products That We LoveWade and Alex discuss recent products we have fallen in love with and eat every week, including functional products, plant-based, and more.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-06-131h 05CPG VibesEpisode 21 - Shrink-flation / Supply Chain ChallengesThe after-effects of the pandemic is real. Shrink-flation, enormous cost increases across the board for CPG brands.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-06-0757 minCPG VibesEpisode 20 - With Special Guest Mike Fata (CPG Investor and Advisor)We are joined by CPG legend Mike Fata, founder of Manitoba Harvest and now investing and advising on a daily basis. He has made investments in brands such as Mid-Day Squares, Sol Cuisine, Nuts for Cheese
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their sh...2022-05-3056 minCPG VibesEpisode 19 - With Special Guest Parker Olsen of ForijBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-05-231h 11CPG VibesEpisode 18: Dealing with the Recession Including Retail Price IncreasesRetailers are seeing retail pricing increases at a record number with inflation and the pull back of the market looming.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-05-151h 12CPG VibesEpisode 17 - With Special Guest Jake Karls of Mid-Day SquaresBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-05-091h 01
CPG VibesEpisode 16 - With Special Guest Gavin Konkel of Earth FareBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-05-041h 10CPG VibesEpisode 15 - Today's CPG Trends / Naturally Network Event RecapWhat makes customers tick? What are they looking for in this market. Additional value ingredients that people want to have as part of their daily diet.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-04-251h 01CPG VibesEpisode 14 - Our Favorite Brands To Enjoy / Alex Bayer Sings For EveryoneWe talk about all the brands that we love and enjoy every week, from Prana, to CanDo Keto Krisp, to beverages, to supplements. We are fanboys of some great brands and products out there.
On this rare episode, Alex also sings "Strong Enough" cover, originally from Sheryl Crow.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives an...2022-04-221h 06
CPG VibesEpisode 13 - With Special Guest Rachel Druckenmiller of UnmutedRachel is a keynote speaker and presents to thousands every year at special events. She is also the CEO of Unmuted, which is a coaching group session and public events to inspire leaders in organizations.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-04-101h 10CPG VibesEpisode 12 - Wade and Alex Broadcasting from the Road / Product and CompetitionWade is on the road and had to broadcast from an airport. Alex is broadcasting from his car on the road as well. We talk about products, competition, and other random CPG topics.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-04-0546 minCPG VibesEpisode 11 - Different Products and Educating Consumers On BenefitsBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
2022-03-271h 03CPG VibesEpisode 10 - Expo West 2022 RecapBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-03-2254 min
CPG VibesEpisode 09 - With Special Guest Erica Rankin of BroDoughBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-03-061h 09CPG VibesEpisode 08 - Review Calendar and How To Present with Category ManagersWade from the buyer's perspective and Alex fro the brand's perspective, they discuss how to pitch a retailer and optimizing your presentation.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-02-251h 00
CPG VibesEpisode 07 - With Special Guest Adam Brown of Sircle MediaBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny (Jimbo’s Naturally) with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-02-181h 00CPG VibesEpisode 06 - Natural versus Conventional When Launching Your ProductWhen launching your product, how long do you stay in natural? When do you actually transition over to conventional. We discuss timing and also packaging refreshes and when to do this.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny (Jimbo’s Naturally) with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-02-1251 minCPG VibesEpisode 05 - Random Discussion: Community We Love / Shouting Out CommentsWe focus this episode on the community talking about founders in CPG and also shouting out comments.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny (Jimbo’s Naturally) with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-02-041h 01
CPG VibesEpisode 04 - With Special Guest Jake Karls of Mid-Day SquaresBroadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny (Jimbo’s Naturally) with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-01-2857 minCPG VibesEpisode 03 - The Art of Shipping Samples To Buyers / Hiding at Expo WestWade shares how to and how NOT to ship samples to category managers. We also talk about how buyers and category managers are hiding at shows so they don't get overwhelmed by brands pitching them.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-01-2449 minCPG VibesEpisode 02 - Will Expo West Happen? / Shouting Out CommentsWe speculate whether Expo West will happen or not. Also, we are doubling down on comments and shouting out our community.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny (Jimbo’s Naturally) with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-01-1943 min
CPG VibesEpisode 01 - The Pilot Episode / Holiday Retail RecapWade and Alex kick-off the very first episode of Friday Vibes. Wade talks about retail during the holiday amidst COVID. Challenges in staffing, ensuring safety at store level, and more.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny (Jimbo’s Naturally) with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!2022-01-1946 min