Shows
The AI Marketing NavigatorEpisode 338: Claude 4 Has Arrived - Putting Anthropic's Latest Model to the TestIn this episode, Alex Carlson explores Anthropic’s game-changing Claude 4 models—Opus and Sonnet. With hands-on demos and real-world marketing use cases, Alex puts Claude 4 Opus through three creative coding challenges: building a lead generation tool, crafting an interactive 3D podcast navigation page, and simulating physics with fluid cloth dynamics. Marketers, developers, and AI enthusiasts alike will gain a firsthand look at the potential of these next-gen AI models to accelerate web development and automate marketing tasks in minutes.Key TakeawaysClaude 4 Opus & Sonnet are Anthropic’s latest AI models built for advanc...
2025-05-2315 min
The AI Marketing NavigatorEpisode 336: ElevenLabs Sound Effects - Become A Professional Sound EngineerIn this episode, host Alex Carlson explores ElevenLabs' sound effects feature - a powerful tool for podcast creators and content marketers. Alex demonstrates how to use both the traditional sound effects library and the brand new ElevenLabs soundboard feature, showing practical applications for enhancing audio content with AI-generated sound effects.Keywords- AI Audio- ElevenLabs- Sound Effects- Podcast Production- Content Creation- AI Marketing- Sound Design- Audio Engineering- Text-to-Sound
2025-05-1818 min
The AI Marketing NavigatorEpisode 261: Million Dollar Report in Minutes - Perplexity Deep Research DemoIn this episode of the AI Marketing Navigator, Alex Carlson dives into a comprehensive demo of Perplexity's Deep Research Agent, showcasing its capabilities in generating a detailed marketing strategy report. The conversation explores the research process, key insights from the generated report, and the implications for digital marketing in 2025. Alex emphasizes the power of AI tools in democratizing access to high-level marketing insights and strategies, making it easier for marketers to navigate the evolving landscape.KeywordsAI marketing, Perplexity, Deep Research Agent, marketing strategy, digital marketing trends, research process, marketing report, consumer...
2025-02-1618 min
The AI Marketing NavigatorEpisode 255: ElevenLabs Studio - Long Form Audio Generation for AllIn this episode of the AI Marketing Navigator, Alex Carlson discusses the recent updates to ElevenLabs, particularly the launch of ElevenLabs Studio, a long-form text-to-audio editor now available for free. The conversation covers the differences between the traditional ElevenLabs experience and the new Studio features, including enhanced capabilities for long-form audio projects, multi-speaker support, advanced editing tools, and multilingual options. Alex also highlights the significant business and marketing applications of ElevenLabs, emphasizing cost savings and efficiency in content production.KeywordsAI marketing, ElevenLabs, voice synthesis, audio editing, content creation, marketing tools, voice...
2025-02-0907 min
The AI Marketing NavigatorEpisode 235: Daily Digest - The OpenAI EditionIn this episode of the AI Marketing Navigator, Alex Carlson discusses the latest updates from OpenAI, including the upcoming launch of the O3mini reasoning model and Sam Altman's scheduled briefing with the U.S. government regarding significant advancements in AI technology. The conversation explores the implications of these developments, including the potential for advanced AI agents and the economic concerns surrounding job displacement in creative fields. Carlson emphasizes the excitement and skepticism surrounding these advancements, urging listeners to manage their expectations while remaining curious about the future of AI.
Keywords
AI...
2025-01-2009 min
The AI Marketing NavigatorEpisode 231: Brainrot - The AI Meme GeneratorIn this episode of the AI Marketing Navigator, Alex Carlson introduces a fun AI tool called Brain Rot, which serves as a meme generator for marketers. He explores the tool live, generating memes based on the concept of AI changing the world. While the generated memes have potential, Alex reflects on their effectiveness and encourages listeners to experiment with the tool themselves. The episode emphasizes the importance of creativity in marketing and the evolving role of AI in content creation.
Keywords
AI marketing, meme generator, Brain Rot, content creation, social media, automation...
2025-01-1705 min
The AI Marketing NavigatorEpisode 230: Serif.ai - Meet Your New Email AssistantIn this episode, Alex Carlson introduces Serif.ai, an AI email assistant designed to enhance email management through automation and intelligent features. He shares his personal experience with the tool, highlighting its ability to draft responses, categorize emails, and learn from user interactions. The conversation delves into the dashboard interface, smart labels, and advanced settings that allow users to customize their email experience. Alex emphasizes the tool's potential to improve productivity and streamline communication for professionals.
Keywords
AI marketing, email assistant, Serif.ai, email management, automation, productivity tools, Gmail integration, smart labels...
2025-01-1511 min
The AI Marketing NavigatorEpisode 229: ChatGPT Tasks - OpenAI Adds Task ManagementIn this episode of AI Marketing Navigator, Alex Carlson discusses the newly released task management feature in Chat GPT. He explores its potential impact on productivity and automation, highlighting how it can serve as a comprehensive tool for various applications, from marketing to personal wellness. The conversation delves into the proactive nature of the feature, its limitations, and the exciting possibilities it opens up for users. Alex also provides a demonstration of the task creation process, emphasizing the importance of this development in the broader context of AI tools and their integration into daily workflows.
2025-01-1514 min
The AI Marketing NavigatorEpisode 218: AI for Beginners - AI Vocabulary (Part 8)In this episode of the AI Marketing Navigator, Alex Carlson introduces essential AI terminology crucial for understanding AI and generative AI tools. The discussion covers key concepts such as machine learning, natural language processing, neural networks, transformers, and large language models. Alex explains the significance of parameters, tokens, and context windows in AI models, providing listeners with a solid foundation to navigate the AI landscape effectively.
Keywords
AI marketing, machine learning, natural language processing, neural networks, large language models, GPT, AI terminology, AI tools, AI definitions, AI journey
2025-01-0410 min
The AI Marketing NavigatorEpisode 211: AI Decoded - The Complete Guide (Part 1)In this episode, Alex Carlson introduces the AI Decoded series, aimed at providing a comprehensive guide for newcomers to AI in marketing. The series will explore the evolution of AI, its current state, key players, tools, ethical considerations, and future trends. Alex emphasizes the importance of understanding AI's impact on business and society, and encourages listeners to stay informed and engaged with this rapidly evolving field.
Keywords
AI, marketing, technology, conversational AI, ethical AI, multimodal AI, AGI, AI tools, business integration, AI education
Takeaways
This series...
2024-12-2806 min
The AI Marketing NavigatorEpisode 207: Large Concept Models (LCMs) - An Alternative AI ModelIn this episode of AI Marketing Navigator, Alex Carlson discusses the emergence of Large Concept Models (LCMs) introduced by Meta's AI research team. He explains how LCMs differ from traditional Large Language Models (LLMs) by processing entire concepts rather than predicting words one at a time. The episode delves into the technology behind LCMs, including the Sonar architecture that enables multilingual capabilities and improved efficiency. Alex also highlights the potential use cases for LCMs, particularly in global communication and content creation, and emphasizes the importance of staying updated on these advancements in AI technology.
...
2024-12-2406 min
The AI Marketing NavigatorEpisode 206: SDRx - Your AI Sales Development PlatformIn this episode of the AI Marketing Navigator, Alex Carlson discusses the challenges of sales outreach for freelancers and marketers, introducing SDRX, an AI sales development tool by Klenty. The conversation highlights SDRX's capabilities in automating outbound sales processes, including list building, prospect research, personalized communication, and intelligent follow-up systems. Alex emphasizes the importance of AI in enhancing sales efficiency and enabling marketers to focus on building genuine client relationships.
Keywords
AI marketing, sales outreach, SDRX, automation, personalized communication, multi-channel outreach, sales development, Klenty, prospect research, AI tools
2024-12-2210 min
The AI Marketing NavigatorEpisode 197: AI Vision Has Arrived - Video & Screen-sharing for ChatGPT Advanced Voice ModeIn this episode of AI Marketing Navigator, Alex Carlson discusses the groundbreaking advancements in AI vision technology, particularly focusing on ChatGPT's new capabilities that allow it to see and interact with the user's environment in real-time. The conversation explores the implications of these features for marketing and technology, as well as the limitations that still exist. Alex also provides a live demonstration of the AI's vision capabilities using Funko Pop figures, showcasing the potential for more natural human-AI interactions in the future.
Keywords
AI vision, ChatGPT, real-time AI, advanced voice mode, AI...
2024-12-1415 min
The AI Marketing NavigatorEpisode 191: Hume AI - The Emotional AI Voice PlatformIn this episode of the AI Marketing Navigator, Alex Carlson introduces Hume AI, a platform designed to understand and respond to human emotions through its empathic voice interface. The discussion covers the features of Hume AI, including real-time emotional intelligence, voice customization, and an interactive podcasting tool called Chatter. Alex explores various use cases for emotionally intelligent AI, such as customer service and mental health support, and demonstrates the platform's expression measurement technology. The episode concludes with a call to action for listeners to engage with the content.
Keywords
Hume AI, empathic...
2024-12-0821 min
The AI Marketing NavigatorEpisode 174: The Future of Augmented Reality - Niantic's World-Changing AIIn this episode of the AI Marketing Navigator, Alex Carlson introduces the concept of large geospatial models, particularly focusing on Niantic, the company behind Pokemon Go. He discusses how Niantic has collected vast amounts of data to create sophisticated AI models that can predict and map the physical world. The conversation also delves into the implications of this technology for businesses and consumers, highlighting the potential benefits and significant privacy concerns that arise from extensive data collection. Alex emphasizes the need for ethical considerations in marketing practices as the industry navigates this new landscape.
...
2024-11-2110 min
The AI Marketing NavigatorEpisode 172: Infography - AI Infographic GeneratorIn this episode of the AI Marketing Navigator, Alex Carlson introduces Infography, an AI-powered tool designed to transform long-form content into visually appealing infographics. The episode includes a live demonstration of the tool, showcasing its features, pricing, and potential benefits for content creators. Alex discusses the importance of using templates for better design outcomes and encourages listeners to experiment with the tool while sharing their results.
Keywords
AI marketing, Infography, infographics, visual content, content creation, SEO, branding, podcasting, design tools, AI tools
Takeaways
Infography utilizes the...
2024-11-1807 min
The AI Marketing NavigatorEpisode 170: Lindy.ai - Build Your Own AI Agent in MinutesIn this episode of AI Marketing Navigator, Alex Carlson introduces Lindy.ai, an agentic AI tool designed to help users build their own AI agents for automating marketing and business workflows. The episode explores the intuitive interface of Lindy.ai, showcasing various templates and features that can save time and enhance productivity. Alex emphasizes the importance of experimenting with Lindy.ai to create custom workflows and highlights the endless opportunities that agentic AI presents for digital marketing tasks.
Keywords
AI marketing, Lindy.ai, agentic AI, automation, marketing tools, workflows, templates, productivity
2024-11-1708 min
The AI Marketing NavigatorEpisode 169: AI vs. Shakespeare - You May be Surprised Who WinsIn this episode of the AI Marketing Navigator, Alex Carlson explores the evolving question of AI creativity, particularly in the realm of poetry. A recent study from the University of Pittsburgh revealed that AI-generated poems were rated more highly than those of renowned poets like Shakespeare and Dickinson. This raises significant questions about the nature of creativity and originality in AI. The discussion also delves into the implications for marketing, emphasizing the need for transparency when using AI tools to engage audiences effectively.
Keywords
AI creativity, poetry, human vs AI, marketing, emotional...
2024-11-1508 min
The AI Marketing NavigatorEpisode 168: Daily Digest - OpenAI Operator Agent, Apple Home Device, and more...In this conversation, Alex Carlson discusses the upcoming advancements in agentic AI, particularly focusing on its potential to revolutionize personal and business interactions with technology. He highlights the significance of Apple's entry into the smart home market and explores the implications of AI in healthcare, particularly in non-invasive screening methods. The discussion also touches on the future of marketing in light of these technological advancements, emphasizing the need for adaptation and innovation in marketing strategies.
Keywords
Agentic AI, Smart Home Devices, Apple, Marketing Futurism, Healthcare AI, AI Adoption, Technology Trends, Future of...
2024-11-1411 min
The AI Marketing NavigatorEpisode 167: Is AI Stalling? - Industry Concerns About AI PlateauIn this episode, Alex Carlson discusses the current state of AI development, highlighting concerns about a potential slowdown in advancements. He explores the challenges faced by major companies like OpenAI, Anthropic, and Google, including data limitations, training costs, and energy consumption. Despite these challenges, he emphasizes the opportunity for businesses to catch up and innovate with existing AI tools.
Keywords
AI, marketing, technology, development, challenges, opportunities, models, innovation, data, AGI
Takeaways
AI development is experiencing a slowdown after rapid advancements.
Major companies are facing challenges in...
2024-11-1308 min
The AI Marketing NavigatorEpisode 166: AI Welfare - Does AI Need Rights?In this episode, Alex Carlson discusses the emerging field of AI welfare, prompted by the appointment of Kyle Fish as the first AI welfare researcher at Anthropic. The conversation delves into the implications of AI systems potentially developing consciousness or agency, and the moral considerations that arise from this possibility. The need for ethical frameworks and corporate responsibility in AI development is emphasized, highlighting the importance of recognizing AI welfare as a pressing issue for businesses and society.
Keywords
AI welfare, moral consideration, corporate responsibility, AI ethics, consciousness, agency, marketing, technology, future...
2024-11-1211 min
The AI Marketing NavigatorEpisode 165: AGI by 2025? - Sam Altman Interview Reignites AGI DiscussionIn this episode of the AI Marketing Navigator, Alex Carlson discusses the recent predictions made by Sam Altman regarding the arrival of Artificial General Intelligence (AGI) by 2025. The conversation delves into the engineering challenges that need to be overcome to achieve AGI, the scarcity of high-quality training data, and the diverse opinions among AI experts regarding the timeline for AGI. While some experts share Altman's optimism, many remain skeptical, suggesting that AGI may still be years or even decades away. The episode concludes with a hopeful outlook on the potential impact of AGI on humanity and the marketing landscape.
2024-11-1207 min
The AI Marketing NavigatorEpisode 164: AI Engine - Full Suite of AI Tools for WordPressIn this episode of AI Marketing Navigator, Alex Carlson introduces AI Engine, a powerful WordPress plugin that enhances website functionality through AI. He discusses its core features, including customizable chatbots, content creation tools, and advanced capabilities like image processing and contextual awareness. The episode also covers the differences between the free and pro versions, highlighting the value of the pro features such as analytics and dynamic forms. Finally, Alex reviews the pricing structure and encourages listeners to explore the free version.
Keywords
AI Engine, Meow Apps, WordPress plugin, chatbot integration, content creation...
2024-11-1112 min
The AI Marketing NavigatorEpisode 162: Can AI Be Creative? - Ai-Da the Robot ArtistIn this episode, Alex Carlson explores the philosophical question of whether AI can be truly creative, using the example of Ai-Da, the world's first ultra-realistic humanoid robot artist. The discussion delves into Ai-Da's artistic process, the role of human input, and the implications for the future of AI in creative fields. The episode emphasizes the need for transparency in AI models and the ongoing debate about originality and creativity in the context of AI-generated art.
Keywords
AI creativity, Ai-Da, humanoid robot artist, originality, generative AI, marketing, transparency, human input, artistic process, technology
2024-11-0810 min
The AI Marketing NavigatorEpisode 161: Agentic Assistants Incoming - More Microsoft AgentsIn this episode of the AI Marketing Navigator, Alex Carlson discusses Microsoft's new AI system, Magentic One, which is designed to tackle complex tasks through a multi-agent approach. The conversation explores the architecture of the system, its implications for marketing strategies, and the importance of security in AI operations. Carlson emphasizes the potential of AI agents to revolutionize digital marketing by enabling personalized customer experiences and automating various marketing functions.
Keywords
AI agents, Magentic-One, Microsoft, digital marketing, automation, personalization, security, marketing strategies, technology, business
Takeaways
Magentic-One...
2024-11-0706 min
The AI Marketing NavigatorEpisode 160: Daily Digest - Special Edition: All Apple EpisodeIn this episode, Alex Carlson discusses two major updates in Apple's advancements in AI and wearable technology. The first segment focuses on Siri's new capabilities, allowing it to interact with apps on users' screens through the App Intents API, marking a significant step in human-computer interaction. The second segment introduces Project Atlas, Apple's initiative to enter the smart glasses market, aiming to create a more accessible product that integrates seamlessly into the Apple ecosystem.
Keywords
Apple, Siri, AI, Vision, Smart Glasses, Project Atlas, App Intents, Human-Computer Interaction, Wearable Technology, Digital Experience
2024-11-0706 min
The AI Marketing NavigatorEpisode 159: Claude 3.5 Haiku - Update & ControversyIn this episode of the AI Marketing Navigator, Alex Carlson discusses the launch of Claude 3.5 Haiku, a new AI model from Anthropic. He explores its capabilities, particularly in coding and interactive chatbots, while also addressing the significant price increase that has stirred controversy in the AI community. The episode concludes with reflections on the model's market positioning and future outlook in the competitive landscape of AI tools.
Keywords
AI marketing, Claude 3.5 Haiku, AI model capabilities, pricing controversy, Anthropic, AI tools, marketing technology, AI community, coding benchmarks, lightweight AI models
2024-11-0606 min
The AI Marketing NavigatorEpisode 158: Daily Digest - Special Edition: AI VisionIn this episode of AI Marketing Navigator, Alex Carlson discusses the advancements in AI vision, particularly focusing on Claude's new capabilities to analyze images and PDFs. He highlights the significance of these developments for business use cases and introduces Microsoft's upcoming Copilot Vision feature. Additionally, he showcases a tool called 'Note This Down' that transcribes handwritten notes into Notion, emphasizing the integration's usefulness. The episode concludes with a call to action for listeners to stay engaged and curious about AI advancements.
Keywords
AI vision, Claude, Microsoft Copilot, image processing, PDF analysis, handwritten...
2024-11-0507 min
The AI Marketing NavigatorEpisode 157: Daily Digest - New Claude Features, Google Learn About, ElevenLabs X to VoiceIn this episode of AI Marketing Navigator, Alex Carlson discusses several exciting updates in AI marketing tools. He highlights new features in the Claude large language model, including its desktop availability and voice dictation capabilities. The conversation then shifts to Google's new Learn About tool, designed as an interactive learning companion that adapts to user experience levels. Finally, Alex explores Eleven Labs' innovative voice generation feature that allows users to create a voice based on their social media profiles, providing a fun and engaging way to interact with AI.
Keywords
AI marketing...
2024-11-0414 min
The AI Marketing NavigatorEpisode 156: Robots Can Smell Now! - Osmo Scent TeleportationIn this episode, Alex Carlson explores the groundbreaking advancements in AI scent technology, particularly focusing on Osmo Labs' scent teleportation technology. The conversation delves into the historical attempts at digitizing scent, the implications for robotics and medical diagnosis, and the transformative potential for marketing and consumer experiences. As AI continues to evolve, the integration of scent into digital experiences could redefine how we interact with technology and products.
Keywords
Osmo, Osmo Labs, Scent Teleportation, AI, scent technology, marketing, digital scent, robotics, medical diagnosis, experiential marketing, futurism
Takeaways
2024-11-0214 min
The AI Marketing NavigatorEpisode 155: ChatGPT Search - OpenAI Finally Enters the AI Search RaceIn this episode of AI Marketing Navigator, Alex Carlson discusses the recent announcement of ChatGPT's integration of web search capabilities, comparing it with Perplexity and exploring the implications for the AI search industry. He highlights the features of both platforms, the partnerships OpenAI has formed with major news organizations, and the potential impact on competitors like Google. The conversation emphasizes the rapid evolution of AI search technologies and the exciting developments on the horizon.
Keywords
AI marketing, ChatGPT, search engine, Perplexity, OpenAI, AI innovations, digital marketing, technology trends, web search, AI tools
2024-11-0107 min
The AI Marketing NavigatorEpisode 154: Recraft V3 - Mystery "Red Panda" AI Image GeneratorIn this episode, Alex Carlson discusses the emergence of a new AI image generation model called Recraft V3, which has quickly gained attention for its impressive features and capabilities. The conversation covers the model's unique attributes, pricing structure, and how it compares to other popular AI image generators. Alex also provides a live demonstration of the Recraft tool, showcasing its user-friendly interface and functionalities, ultimately concluding with thoughts on its potential impact in the AI design space.
Keywords
AI image generation, Recraft V3, Red Panda, image models, graphic design, AI tools, image...
2024-11-0118 min
The AI Marketing NavigatorEpisode 153: Daily Digest - Legal AI Music, Smartphone Agent, ChatGPT Search History...and MoreIn this episode of the AI Marketing Navigator, Alex Carlson discusses the latest developments in AI marketing, including a partnership between Klay AI and Universal Music Group for AI-generated music, Google's Project Astra as a powerful AI assistant, enhancements to ChatGPT allowing users to search chat history, and a new voice design feature from Eleven Labs for creating AI-generated voices.
Keywords
AI marketing, Klay AI, Universal Music Group, Project Astra, Google AI, ChatGPT, Eleven Labs, AI voice generation, digital marketing, AI trends
Takeaways
Klay AI partners...
2024-10-3114 min
The AI Marketing NavigatorEpisode 151: Daily Digest - Google's Browser Agent, Whisper Hallucinations, NotebookLlamaIn this episode, Alex Carlson discusses Google's new AI agent, Jarvis, which is designed to assist users within their browsers. He also highlights significant issues with OpenAI's Whisper transcription tool, which has been found to hallucinate and produce inaccurate transcriptions, raising concerns especially in healthcare settings. Lastly, he introduces Meta's open-source tool, Notebook Llama, and compares its capabilities to the more advanced Notebook LM.
Keywords
AI, Google, Jarvis, Whisper, transcription, hallucination, Meta, Notebook Llama, open source, technology
Takeaways
Google's Jarvis aims to enhance browser functionality.
Whisper's...
2024-10-2810 min
The AI Marketing NavigatorEpisode 149: Daily Digest - Learn AI in Minutes, Claude Analysis, The Whitehouse on AIIn this episode of the AI Marketing Navigator, Alex Carlson discusses three significant updates in the AI landscape. The first update highlights Brilliant.org, an online learning platform offering interactive courses in STEM fields, including AI and programming. The second update focuses on Anthropic's Claude LLM, which has introduced a new analysis tool that allows users to run JavaScript code directly within the chat interface. Lastly, the episode covers a recent memorandum from the US government outlining its commitment to AI leadership, emphasizing the importance of responsible AI development and national security.
Keywords
2024-10-2609 min
The AI Marketing NavigatorEpisode 147: Daily Digest - Ideogram Canvas, Runway Act-One, Canva DreamLab, and more...In this episode of AI Marketing Navigator, Alex Carlson discusses the latest updates in various AI tools, focusing on innovations in image and video generation, new features from Canva and Asana, and Google's SynthID for watermarking AI-generated content. The conversation highlights the importance of these advancements for marketers and creators, emphasizing the integration of AI into everyday workflows.
Keywords
AI tools, image generation, video generation, Canva, Asana, Google, SynthID, marketing, technology updates
Takeaways
Ideogram introduces a canvas for organizing and editing images.
Runway's Act 1 enhances character...
2024-10-2409 min
The AI Marketing NavigatorEpisode 145: Agents Have Arrived...Again - Claude Computer UseIn this episode of the AI Marketing Navigator, Alex Carlson discusses the emergence of AI agents, particularly focusing on the new Computer Use API introduced by Anthropic. He explores the capabilities of the Claude 3.5 model, demonstrating how it can perform tasks on a user's computer, and highlights the potential impact this technology could have on marketing and daily tasks. The conversation delves into the limitations of current AI functionalities, the exciting use cases for businesses, and the future of AI in personal assistance.
Keywords
AI marketing, agents, computer use API, Claude 3.5, automation...
2024-10-2313 min
The AI Marketing NavigatorEpisode 144: Meta FAIR - New AI Announcements from MetaIn this episode of the AI Marketing Navigator, Alex Carlson discusses the latest AI announcements from Meta, highlighting several new technologies and features that have significant implications for digital marketing. Key topics include the Segment Anything Model 2.1, Spirit LM, Layer Skip, Salsa, and the importance of open-source datasets. The conversation emphasizes how these innovations can enhance marketing strategies and improve efficiency in AI applications.
Keywords
Meta, AI, marketing, Segment Anything Model, Spirit LM, Layer Skip, Salsa, open source, data sets, self-taught evaluator
Takeaways
Meta has announced...
2024-10-2212 min
The AI Marketing NavigatorEpisode 143: Napkins.dev - Build an App With a ScreenshotIn this episode of the AI Marketing Navigator, Alex Carlson shares his personal connection to the Minnesota Vikings and transitions into a demonstration of the napkins.dev tool, which allows users to create apps from screenshots. He discusses the underlying Llama 3.2 vision models that power this tool, emphasizing their capabilities in image reasoning and app development. The episode includes a live demo showcasing the tool's functionality and concludes with reflections on its potential for marketers and developers.
Keywords
AI marketing, napkins.dev, Llama 3.2, app development, vision models, web development, lead generation, prototyping...
2024-10-2110 min
The AI Marketing NavigatorEpisode 142: Daily Digest - NotebookLM Business, Kaiber's Superstudio, Movie Gen Goes HorrorIn this episode of AI Marketing Navigator, Alex Carlson discusses three major updates in the AI marketing landscape. The first segment focuses on the new features of Notebook LM, a tool that allows users to upload documents and generate audio overviews. The second segment introduces SuperStudio, a creative hub for AI generation of images and videos. Finally, the episode wraps up with news about Meta's MovieGen, a collaboration with Blumhouse to explore AI's role in Hollywood filmmaking.
Keywords
AI marketing, Notebook LM, SuperStudio, Meta, MovieGen, AI tools, creative generation, Google Workspace, Blumhouse...
2024-10-1912 min
The AI Marketing NavigatorEpisode 141: Large Behavior Models vs. Large Language ModelsIn this episode of the AI Marketing Navigator, Alex Carlson discusses Large Behavior Models (LBMs), explaining their purpose, how they differ from Large Language Models (LLMs), and their applications in various fields such as robotics and healthcare. He highlights the training methods used for LBMs, including reinforcement learning and imitation learning, and emphasizes the potential impact of LBMs on industries, particularly in creating autonomous systems that can adapt to human behavior.
Keywords
Large Behavior Models, LBM, AI, Robotics, Human Behavior, Machine Learning, Autonomous Vehicles, Healthcare
Takeaways
...
2024-10-1807 min
The AI Marketing NavigatorEpisode 140: Strella.io - Customer Data at Light SpeedIn this episode, Alex Carlson introduces Strella.io, an innovative AI tool designed for marketers to streamline the process of gathering customer insights through interviews and surveys. The conversation explores the tool's features, including AI moderation, real-time analysis, and the ability to engage participants with diverse stimuli. Alex also conducts a live demo of the AI interview process, showcasing its dynamic capabilities and ease of use. The episode concludes with a call to action for marketers to explore this powerful tool for their research needs.
Keywords
AI tool, marketing insights, customer interviews...
2024-10-1820 min
The AI Marketing NavigatorEpisode 139: Daily Digest - NYT vs. AI, Anthropic Safety Framework, Thought Preference Optimization (TPO)In this episode of AI Marketing Navigator, Alex Carlson discusses the latest developments in AI marketing, focusing on legal issues surrounding AI content usage, particularly the New York Times' legal actions against AI companies like Perplexity AI. He also highlights Anthropic's new Responsible Scaling Policy aimed at ensuring AI safety and introduces a new training methodology called Thought Preference Optimization (TPO) that enhances AI performance across various fields, including marketing. The conversation emphasizes the importance of legal compliance and innovative training methods in the evolving landscape of AI marketing.
Keywords
AI marketing...
2024-10-1716 min
The AI Marketing NavigatorEpisode 138: MarketingProfs - Five AI Use Cases Outside of Content GenerationIn this episode of the AI Marketing Navigator, Alex Carlson discusses an article from MarketingProfs that outlines five innovative use cases for AI in B2B marketing beyond content generation. The conversation covers content tagging, dynamic personalization, intent signal amplification, buying agents, and revenue intelligence, emphasizing how these AI applications can enhance marketing strategies and improve user experiences.
Keywords
AI marketing, B2B marketing, content tagging, dynamic personalization, intent signal amplification, buying agents, revenue intelligence, marketing strategies, AI use cases, digital marketing
Takeaways
AI is transforming...
2024-10-1510 min
The AI Marketing NavigatorEpisode 137: Is AI all Hype? - Opinions are Divided on AI CapabilitiesIn this episode of the AI Marketing Navigator, Alex Carlson explores the question of whether the current excitement surrounding AI is justified or merely hype. He discusses contrasting views from industry leaders, including Dario Amodei's optimistic vision of AI's future and Apple's skepticism regarding the capabilities of current AI models. The conversation also touches on the existential risks posed by AI, featuring opinions from Jan Lekoon and Yoshua Bengio. Ultimately, Carlson emphasizes the need for cautious optimism as the field continues to evolve.
Keywords
AI, marketing, AGI, Dario Amodei, Apple, Yann LeCun...
2024-10-1408 min
The AI Marketing NavigatorEpisode 136: WordPress Woe - The Fight Unfolding in The WordPress WorldIn this episode of the AI Marketing Navigator, Alex Carlson discusses the current events surrounding WordPress, focusing on its significance as an open-source content management system that powers a significant portion of the internet. The conversation delves into the history of WordPress, the conflict between Automattic and WP Engine regarding trademark issues, and the implications of this conflict for the WordPress community and its users. The episode concludes with thoughts on the future of WordPress and the potential need for users to explore alternative CMS options.
Keywords
WordPress, Open Source, Automattic, WP...
2024-10-1313 min
The AI Marketing NavigatorEpisode 135: Nvidia & Accenture, iOS 18.1 Update, Google AI Voice SearchIn this episode of the AI Marketing Navigator, Alex Carlson discusses recent updates in AI and marketing, including Tesla's latest innovations, the collaboration between Accenture and Nvidia to enhance AI adoption, new features in Apple's iOS 18, and Google's introduction of AI-powered voice search. The conversation emphasizes the importance of AI in transforming marketing practices and improving user engagement.
Keywords
AI marketing, Tesla, Accenture, Nvidia, iOS 18, voice search, AI adoption, marketing technology, Apple, Google
Takeaways
AI adoption is crucial for marketers to gain a competitive edge.
Tesla's...
2024-10-1207 min
The AI Marketing NavigatorEpisode 134: Tool Review - 8 AI Tools You Can Actually UseIn this episode of the AI Marketing Navigator, Alex Carlson discusses eight essential AI tools that can enhance productivity in marketing and content creation. He emphasizes practical use cases for each tool, including content repurposing, presentation creation, dictation, sales outreach, coding, and research. The episode serves as a comprehensive guide for marketers looking to leverage AI technology effectively.
Keywords
AI marketing, productivity tools, content creation, sales outreach, coding tools, research tools, AI technology
Takeaways
AI tools are rapidly evolving and can enhance productivity.
Claude 3.5 Sonnet is...
2024-10-1213 min
The AI Marketing NavigatorEpisode 133: Writer - The AI That's Beating OpenAI, Anthropic, & GoogleIn this episode of AI Marketing Navigator, Alex Carlson introduces the new AI model Palmyra from Writer, a company focused on providing generative AI solutions for large enterprises. The discussion covers the various models within the Palmyra family, their features, and the importance of security and privacy in enterprise AI applications. The episode also delves into the innovative tool calling capabilities of the new Palmyra X004 model, which allows for agentic AI behavior, and the use of synthetic data for training these models. Finally, Carlson discusses the pricing structure of the Writer platform and its potential for marketers and...
2024-10-1013 min
The AI Marketing NavigatorEpisode 132: Daily Digest - Adobe AI Attribution, Kling AI Motion BrushIn this episode of the AI Marketing Navigator, Alex Carlson discusses the latest updates in AI marketing tools, focusing on the new features of the Kling AI image and video generation tool, particularly the motion brush. He also covers Adobe's Content Authenticity Initiative, which aims to protect creators' rights and ensure transparency in digital content. The episode includes a detailed demo of the motion brush tool, showcasing its capabilities in animating images intuitively.
Keywords
AI marketing, Adobe Content Authenticity, digital fingerprinting, motion brush, image generation, AI tools, content verification, creative attribution, generative...
2024-10-1015 min
The AI Marketing NavigatorEpisode 131: Daily Digest - AI Privacy, LLM Checklists, AI Wingman(?)In this episode of the AI Marketing Navigator, Alex Carlson discusses three significant updates in the AI landscape that impact marketers. The conversation begins with a concerning development regarding privacy and facial recognition technology used in Meta's Ray-Ban glasses. Following this, Alex introduces a new framework called TICK, designed to enhance the performance of large language models (LLMs) through self-generated evaluation checklists. The episode concludes with a look at the introduction of AI agents in dating apps, specifically the concept of an AI wingman that facilitates connections on behalf of users.
Keywords
...
2024-10-0809 min
The AI Marketing NavigatorEpisode 130: Marketing Futurism (Part 5) - Advanced Analytics & Predictive MarketingIn this episode of AI Marketing Navigator, Alex Carlson explores the future of marketing through the lens of advanced analytics and predictive capabilities of AI. The discussion covers predictive trend spotting, the creation of synthetic populations for market research, and the transformative potential of quantum computing in marketing strategies. The conversation emphasizes the ethical implications and responsibilities of marketers in leveraging these technologies, particularly concerning consumer behavior and data privacy.
Keywords
AI marketing, predictive analytics, synthetic populations, quantum computing, marketing futurism, consumer behavior, ethical marketing, hyper personalization, data privacy, market research
2024-10-0710 min
The AI Marketing NavigatorEpisode 129: Clay - The Best Marketing Tool I've Ever UsedIn this episode of the AI Marketing Navigator, Alex Carlson discusses the transformative capabilities of Clay.com, a powerful outreach and data enrichment tool for marketing and sales teams. He outlines the complexities of traditional cold outreach methods and how Clay simplifies the process through its innovative features. The conversation covers the FET process (Find, Enrich, Transform, Export), the role of AI in automating research, and the importance of personalization in email campaigns. Alex shares his excitement about how Clay is changing his approach to cold outreach and encourages listeners to explore its functionalities.
...
2024-10-0629 min
The AI Marketing NavigatorEpisode 128: Meta Beats OpenAI to Video - Meta AI Movie GenIn this episode, Alex Carlson discusses the latest advancements in AI video generation, focusing on Meta's new MovieGen model. He highlights its impressive features, including the ability to generate both video and audio, as well as its editing capabilities. The conversation emphasizes the potential impact of these technologies on content creation and the future of AI in marketing.
Keywords
AI, video generation, Meta, MovieGen, audio generation, editing capabilities, AI marketing, technology, innovation, content creation
Takeaways
Meta is leading the way in AI video generation.
MovieGen features...
2024-10-0510 min
The AI Marketing NavigatorEpisode 127: Daily Digest - Ads in AI Overview, ChatGPT Canvas, Flux 1.1In this episode of the AI Marketing Navigator, Alex Carlson discusses significant updates in the AI marketing landscape, including Google's introduction of ads in AI overviews, OpenAI's new Canvas feature for enhanced user collaboration, and the latest advancements in the Flux AI image generation model. The conversation emphasizes the implications of these developments for digital marketers and the evolving nature of AI tools.
Keywords
AI marketing, Google AI, OpenAI, Canvas, Flux, SEO, image generation, digital marketing, AI tools, user experience
Takeaways
Google is rolling out ads...
2024-10-0407 min
The AI Marketing NavigatorEpisode 126: Marketing Futurism (Part 4) - Temporal Marketing with AIIn this episode of the AI Marketing Navigator, Alex Carlson explores the concept of temporal marketing with AI, focusing on how timing can enhance marketing effectiveness. He discusses various strategies such as AI-powered circadian marketing, real-time event-triggered marketing, and dynamic pricing models. The conversation emphasizes the importance of personalization and the potential future of marketing as AI technology evolves.
Keywords
AI marketing, temporal marketing, personalized marketing, real-time marketing, circadian marketing, event-triggered marketing, dynamic pricing, consumer behavior, marketing technology, future of marketing
Takeaways
Temporal marketing focuses on...
2024-10-0313 min
The AI Marketing NavigatorEpisode 125: Daily Digest - OpenAI & Microsoft Advancing AI AdoptionIn this episode of the AI Marketing Navigator, Alex Carlson discusses the latest updates from OpenAI and Microsoft, focusing on advancements in AI technology that promote greater adoption among users. Key highlights include the introduction of a real-time API, voice capabilities, and new features in Microsoft’s Co-Pilot, all aimed at enhancing user experience and accessibility in AI applications. The conversation emphasizes the importance of these developments for marketers and businesses as AI becomes increasingly integrated into daily life.
Keywords
AI marketing, OpenAI, Microsoft, AI adoption, voice technology, API updates, Copilot, developers, ma...
2024-10-0212 min
The AI Marketing NavigatorEpisode 124: Artisan AI - Outbound Marketing & Sales with AvaIn this episode of AI Marketing Navigator, Alex Carlson introduces Artisan AI, a platform designed to automate outbound sales processes using AI agents. The focus is on Ava, the AI business development representative, who can automate a significant portion of B2B demand generation, manage campaigns, and provide insights. The discussion covers Ava's capabilities, including lead research, personalized email writing, and future features like LinkedIn outreach. The episode concludes with a note on pricing and the potential benefits for small teams looking to enhance their sales efforts.
Keywords
AI marketing, Artisan AI...
2024-10-0112 min
The AI Marketing NavigatorEpisode 123: AI in the Wild - 185 Gen AI Use Cases from GoogleIn this episode of AI Marketing Navigator, Alex Carlson explores real-world use cases of generative AI across various categories, including customer agents, employee agents, code agents, data agents, security agents, and creative agents. Each category is discussed in detail, highlighting innovative applications and the potential impact of AI on marketing and business operations.
Keywords
AI marketing, generative AI, customer agents, employee agents, code agents, data agents, security agents, creative agents, marketing strategies, technology trends
Takeaways
AI is transforming marketing strategies and operations.
Customer agents can enhance...
2024-09-3013 min
The AI Marketing NavigatorEpisode 122: Marketing Futurism (Part 3) - Immersive Neural InterfacesIn this episode of AI Marketing Navigator, Alex Carlson delves into the futuristic possibilities of AI marketing through immersive neural interfaces (INIs). He discusses how these technologies could revolutionize advertising by tapping into consumers' thoughts and emotions, creating personalized experiences. The conversation explores various scenarios, including emotion-driven content marketing, sensory immersion in food and beverage experiences, and shared neural experiences in virtual events.
Keywords
AI marketing, immersive neural interfaces, advertising, sensory immersion, future technology
Takeaways
The future of AI marketing is intertwined with immersive neural interfaces.
...
2024-09-2906 min
The AI Marketing NavigatorEpisode 121: Daily Digest - OpenAI Shakeup, NotebookLM Keeps Impressing, Advanced Voice ModeIn this episode of the AI Marketing Navigator, Alex Carlson discusses significant updates in the AI landscape, focusing on OpenAI's leadership changes, the rollout of Advanced Voice Mode for ChatGPT, and new features in Notebook LM. The conversation highlights the ongoing evolution of AI tools and their implications for users and the industry.
Keywords
AI marketing, OpenAI, leadership changes, Advanced Voice Mode, Notebook LM, AI tools, technology updates, voice interaction, YouTube integration, audio overviews
Takeaways
OpenAI is experiencing a leadership shakeup with Mira Murati's departure.
The...
2024-09-2806 min
The AI Marketing NavigatorEpisode 120: Marketing Futurism (Part 2) - AI-Generated Content & Virtual EntitiesIn this episode of the AI Marketing Navigator, Alex Carlson explores the future of AI in marketing, focusing on AI-generated content, virtual influencers, and brand personalities. He discusses how AI can revolutionize influencer marketing by creating virtual influencers that engage with audiences 24/7 and personalize interactions. The conversation also delves into the concept of AI-powered brand personalities that embody a brand's voice and values across various platforms. Lastly, Alex imagines the potential of virtual experiences and XR innovations, such as virtual concerts and personalized fitness coaching, highlighting the ethical considerations of using AI in marketing.
...
2024-09-2709 min
The AI Marketing NavigatorEpisode 119: Meet Orion - Meta's AR GlassesIn this episode of the AI Marketing Navigator, Alex Carlson discusses the latest developments from Meta's Connect 2024 conference, focusing on the unveiling of the Llama 3.2 AI model and the groundbreaking Orion AR glasses. He explores the features of Orion, its implications for human-computer interaction, and its potential impact on marketing strategies in the future.
Keywords
AI, marketing, Meta, AR glasses, Orion, technology, human-computer interaction, XR, marketing futurism
Takeaways
Meta's Connect 2024 showcased significant advancements in AI and AR.
Llama 3.2 can process both images and text, enhancing user...
2024-09-2613 min
The AI Marketing NavigatorEpisode 118: Marketing Futurism (Part 1) - Personalization & Customer ExperienceIn this episode of the AI Marketing Navigator, Alex Carlson explores the future of marketing in a world dominated by artificial super intelligence (ASI). He discusses the shift in focus from artificial general intelligence (AGI) to ASI, and how this impacts personalization and customer experience. The conversation delves into the potential of augmented reality (AR) in enhancing brand experiences, the implications of hyper-personalization in global marketing, and the importance of empathy in customer connections. The episode concludes with reflections on the role of AI assistants in future shopping experiences.
Keywords
AI marketing...
2024-09-2510 min
The AI Marketing NavigatorEpisode 117: Daily Digest - Super Intelligence, Goodbye Recaptcha, PDF2AudioIn this episode of AI Marketing Navigator, Alex Carlson discusses the potential arrival of super intelligence as suggested by Sam Altman, CEO of OpenAI. He highlights Altman's optimistic views on AI's future capabilities, including personal AI teams and enhanced learning experiences. The conversation also touches on the implications of AI advancements on cybersecurity, particularly the obsolescence of CAPTCHA systems. Finally, Alex introduces a new open-source AI tool, PDF2Audio, which can create lifelike podcasts from uploaded content, showcasing the rapid evolution of AI tools.
Keywords
AI, Super Intelligence, Sam Altman, CAPTCHA, AI...
2024-09-2409 min
The AI Marketing NavigatorEpisode 116: Daily Digest - The First AI Device(?), Krea + FluxIn this episode of AI Marketing Navigator, Alex Carlson discusses the exciting partnership between Joni Ive and Sam Altman to create a fully AI-enabled device, marking a significant step in AI adoption. He explores how this new technology will change marketing strategies, emphasizing the need to adapt to AI gatekeepers. Additionally, Alex provides a demo of the image generation tool Craya, showcasing its real-time editing capabilities and encouraging marketers to consider the implications of AI tools on their strategies.
Keywords
AI marketing, Joni Ive, Sam Altman, AI devices, marketing strategies, Craya, image...
2024-09-2314 min
The AI Marketing NavigatorEpisode 115: Daily Digest - Runway + Lionsgate, Slack AIIn this episode of the AI Marketing Navigator, Alex Carlson discusses two major updates in the AI marketing landscape: the integration of AI features in Slack and Salesforce, and a partnership between Runway and Lionsgate to explore AI in film production. The conversation highlights the importance of integrating AI into existing workflows to enhance productivity and the implications of AI in Hollywood, particularly in light of ongoing discussions about AI's role in creative industries.
Keywords
AI marketing, Slack, Salesforce, Runway, Lionsgate, AI integration, productivity, film production, agentic AI, Hollywood
2024-09-2213 min
The AI Marketing NavigatorEpisode 114: Copilot Upgrades - Should I Switch to Microsoft 365?In this episode of AI Marketing Navigator, Alex Carlson dives into the latest features of Microsoft 365 Co-Pilot, highlighting its potential to revolutionize productivity for marketers and businesses. The discussion covers new tools like Co-Pilot Pages, enhancements in Excel and PowerPoint, integrations across Teams and Outlook, and the introduction of Co-Pilot Agents. Alex emphasizes the importance of these innovations in improving collaboration and efficiency, urging listeners to consider the benefits of adopting Microsoft 365 Co-Pilot in their workflows.
Keywords
Microsoft 365, Co-Pilot, AI marketing, productivity tools, business collaboration, Excel, PowerPoint, Teams, Outlook, Word, OneDrive, AI...
2024-09-2122 min
The AI Marketing NavigatorEpisode 113: Detecting AI Content - SynthID, Sensity AI, DetectGPTIn this episode of the AI Marketing Navigator, Alex Carlson explores various AI detection technologies, focusing on Synth ID, Sensity AI, and Detect GPT. He discusses how these tools work to identify and watermark AI-generated content across different media types, including images, audio, and text. The conversation highlights the importance of these technologies for marketers in building trust, protecting intellectual property, and navigating regulatory compliance in the evolving landscape of AI-generated content.
Keywords
AI detection, Synth ID, Sensity AI, Detect GPT, AI-generated content, digital watermarking, marketing technology, content verification, deep fakes, regulatory...
2024-09-2011 min
The AI Marketing NavigatorEpisode 112: YouTube AI(?) - AI Tools Coming to YouTube StudioIn this episode of the AI Marketing Navigator, Alex Carlson discusses the latest AI-enabled features released by YouTube for creators. He highlights the importance of these tools in enhancing content creation, community engagement, and monetization strategies. The conversation covers various features such as DreamScreen, the inspiration tab, community hubs, and automatic dubbing, emphasizing how these innovations can help creators connect with their audience and improve their content.
Keywords
AI marketing, YouTube features, content creation, community building, monetization strategies, digital products, video generation, audience engagement, YouTube marketing, AI tools
2024-09-1911 min
The AI Marketing NavigatorEpisode 111: Daily Digest - Snap Spectacles & Perplexity ReasoningIn this episode of the AI Marketing Navigator, Alex Carlson discusses two significant updates in the AI marketing landscape. The first update focuses on Snap's new generation of Spectacles, which feature augmented reality capabilities and AI integration, enhancing social experiences and marketing opportunities. The second update highlights Perplexity's new reasoning feature, which aims to improve AI search capabilities, indicating a shift in how digital marketers will need to adapt their strategies for AI-driven search engines.
Keywords
AI marketing, augmented reality, Snap spectacles, Perplexity, AI search engines, digital marketing, generative AI, marketing technology
2024-09-1809 min
The AI Marketing NavigatorEpisode 110: Runway Gen-3 Alpha Video-to-VideoIn this episode of the AI Marketing Navigator, Alex Carlson discusses the latest advancements in AI marketing tools, focusing on Google's Illuminate and Runway's new video-to-video feature. He explores the implications of these tools for both personal and marketing use, highlighting creative applications and the potential for personalized video advertisements. The conversation emphasizes the transformative power of AI in video creation and marketing strategies, encouraging listeners to experiment with these technologies.
Keywords
AI marketing, video generation, Runway, Google Illuminate, video editing, marketing strategies, personalized video ads, creative technology
2024-09-1716 min
The AI Marketing NavigatorEpisode 109: World Labs - AI and Spatial IntelligenceIn this episode of the AI Marketing Navigator, Alex Carlson explores the groundbreaking development of spatial intelligence in AI marketing, focusing on how it can revolutionize customer experiences, data visualization, and content creation. He discusses the implications of World Labs' technology for marketers, the challenges of data privacy and accessibility, and actionable steps for preparing for this shift in marketing strategy.
Keywords
AI marketing, spatial intelligence, immersive experiences, data visualization, augmented reality, virtual reality, customer engagement, personalization, World Labs, marketing technology
Takeaways
Spatial intelligence allows AI...
2024-09-1616 min
The AI Marketing NavigatorEpisode 108: Enso.bot - Another Player in the Agentic AI GameIn this episode of the AI Marketing Navigator, Alex Carlson explores the capabilities of Enso, a platform offering AI bots designed to automate various tasks for small businesses. The discussion covers the range of bots available, their specific applications across different industries, and the potential benefits of using these tools for marketing and operational support. Alex emphasizes the importance of testing these bots to determine their effectiveness in real-world scenarios.
Keywords
AI marketing, Enso, AI bots, automation, small business, digital marketing, task automation, industry-specific bots, lead generation, content creation
2024-09-1509 min
The AI Marketing NavigatorEpisode 107: Are Podcasts Dead(?) - NotebookLMIn this episode of the AI Marketing Navigator, Alex Carlson discusses the implications of Google's new AI tool, Notebook LM, which allows users to create AI-generated podcasts from their notes. He reflects on the potential impact of such technology on the podcasting landscape, emphasizing the importance of human content amidst the rise of AI-generated alternatives. The conversation explores the capabilities of Notebook LM, including its function as a personalized research assistant and its ability to generate audio overviews that mimic podcast formats.
Keywords
AI marketing, Notebook LM, Google, podcasts, AI-generated content, Gemini 1.5...
2024-09-1408 min
The AI Marketing NavigatorEpisode 106: Strawberry Has Arrived - OpenAI o1In this episode of the AI Marketing Navigator, Alex Carlson discusses the recent release of OpenAI's new reasoning model, O1, which represents a significant advancement in AI capabilities. The model is designed to think and reason more like humans, utilizing a chain of thought methodology to break down complex problems. While it shows impressive performance in STEM fields, it is not yet an example of artificial general intelligence (AGI). The episode also covers the model's safety enhancements, testing results, and how users can access the new features.
Keywords
OpenAI, reasoning model, AI...
2024-09-1311 min
The AI Marketing NavigatorEpisode 105: Engineer GPT - Yes...Another AI Coding ToolIn this episode of the AI Marketing Navigator, Alex Carlson introduces Engineer GPT, a new AI tool designed to simplify web development for marketers. He discusses the user-friendly experience of Engineer GPT compared to other tools, emphasizing its potential to empower non-technical users to create web applications. The episode includes a demo of a tool called the Brand Story Grader, which analyzes website content based on the hero's journey framework. Alex also highlights the vision behind GPT Engineer, aiming to democratize software development and unleash human creativity.
Keywords
AI marketing, Engineer GPT...
2024-09-1214 min
The AI Marketing NavigatorEpisode 96: TubeBuddy - Your AI YouTube Assistant (Part 2)In this episode, Alex Carlson provides an overview of the remaining features of TubeBuddy. He discusses the community management tools, including comment management and the 'pick a winner' feature. He then explores the data and analytics tools, such as the retention analyzer, video lytics, and channel lytics. He highlights the benefits of using TubeBuddy's analytics over YouTube analytics, including the ability to analyze competitors' performance. Finally, he covers the bulk edit tools, which allow users to make changes across multiple videos at once.
Keywords
TubeBuddy, community management tools, comment management, pick a...
2024-09-0308 min
The AI Marketing NavigatorEpisode 93: HubSpot to the Rescue - Free AI Digital Marketing ToolsIn this episode, Alex Carlson discusses the free business tools offered by HubSpot. These tools include the AI search grader, blog ideas generator, campaign assistant, clip creator, brand kit generator, email signature generator, website grader, guide creator, make my persona tool, and landing page creator GPT. Alex highlights the benefits of each tool and suggests trying them out one at a time to find the most useful ones for individual workflows.
Keywords
HubSpot, free business tools, AI search grader, blog ideas generator, campaign assistant, clip creator, brand kit generator, email signature generator...
2024-08-3108 min
The AI Marketing NavigatorEpisode 88: Cursor AI - Bringing Coding to Your Marketing DepartmentIn this episode, Alex Carlson introduces Cursor AI, an AI-enabled code editor that is gaining popularity in the AI community. He encourages marketers to use Cursor AI in combination with Claude 3.5 Sonnet to build free web-based tools that can generate leads. Alex provides an overview of Cursor AI's features, including autocomplete, code generation, smart rewrites, cursor prediction, chat with AI, image integration, web search, instant apply, and quick questions. He also discusses the pricing plans for Cursor AI and highlights its potential impact on programming productivity and marketing departments.
Keywords
Cursor AI...
2024-08-2619 min
The AI Marketing NavigatorEpisode 87: Stori AI (Part 2) - User Experience & Agent PerformanceIn this episode, Alex Carlson reviews the AI marketing tool called Stori. He walks through the user experience and demonstrates how the tool can help with brand creation and content generation. While the tool is useful for those starting from scratch, Alex believes that it falls short of his expectations for an AI agent experience. He envisions a future where AI agents can autonomously take actions based on CRM data. Overall, Stori is recommended for building brands and getting content out there.
Keywords
AI marketing, Stori, brand creation, content generation, user experience...
2024-08-2518 min
The AI Marketing NavigatorEpisode 80: Synthesia - New Personal Avatars FeatureIn this episode, Alex Carlson highlights Synthesia's new personal avatars feature, a cutting-edge AI video generation tool that allows users to create realistic personal avatars that can be used in various marketing and sales applications.
Keywords: AI marketing, AI video generation, Synthesia, personal avatars, generative media
Takeaways:
Synthesia's personal avatars feature: Synthesia's new feature allows users to create realistic personal avatars that can be used in various marketing and sales applications.
Realistic avatars: Synthesia's avatars are highly realistic, with features such as hand movements, voice cloning, and different...
2024-08-1807 min
The AI Marketing NavigatorEpisode 79: Flux.1 - New Player in AI Image GenerationIn this episode, Alex Carlson highlights Flux .1, a new AI image generation tool from Black Forest Labs. Flux .1 is a cutting-edge media generation tool that uses AI to generate high-quality images and videos. The team behind Flux .1 has a strong track record in developing foundational generative AI models and is committed to making their models widely accessible and transparent.
Keywords: AI marketing, AI image generation, Flux .1, Black Forest Labs, generative AI, media generation
Takeaways:
Flux .1 is a new player in AI image generation: Flux .1 is a cutting-edge media...
2024-08-1708 min
The AI Marketing NavigatorEpisode 78: Daily Digest - Apple Intelligence Cost, Google Note Taking AI, Step Towards AGIIn this episode, Alex Carlson shares the latest updates in the world of AI marketing, including Apple's potential pricing for its intelligence features, Google Meet's new AI-powered note-taking feature, and SingularityNet's supercomputing network aimed at accelerating the development of artificial general intelligence (AGI).
Keywords: AI marketing, Apple intelligence, Google Meet, note-taking, SingularityNet, AGI, supercomputing network
Takeaways:
Apple intelligence features may come with a cost: Apple may charge between $10 and $20 for its premium AI features, which could impact adoption rates and create a price barrier for some users.
Google...
2024-08-1610 min
The AI Marketing NavigatorEpisode 77: Daily Digest - Project Strawberry(?), Ping Pong Robot, OpenAI Meets National SecurityIn this episode, Alex Carlson shares the latest updates in the world of AI marketing, including speculation about the Q-Star model from OpenAI, an AI-powered ping pong playing robot from Google DeepMind, and a partnership between Microsoft and Palantir to bring AI capabilities to the US defense and intelligence community.
Keywords: AI marketing, Q-Star model, OpenAI, Google DeepMind, ping pong robot, Microsoft, Palantir, national security, AI ethics
Takeaways:
Q-Star model speculation: A new model called Anonymous Chatbot has entered the LMSYS arena, prompting speculation that it may be...
2024-08-1509 min
The AI Marketing NavigatorEpisode 76: Daily Digest - Elon Suing OpenAI...Again, Reddit AI Generated SummariesIn this episode, Alex Carlson shares the latest updates in the world of AI marketing, including Elon Musk's lawsuit against OpenAI, Reddit's new feature for AI-generated summaries, and the growing importance of Reddit as a platform for marketers.
Keywords: AI marketing, Elon Musk, OpenAI, Reddit, AI-generated summaries, search space, SEO
Takeaways:
Elon Musk sues OpenAI: Elon Musk has revived his lawsuit against OpenAI, claiming that the company prioritized profits over public good and compromised safety for profit.
Reddit's AI-generated summaries: Reddit is testing a new feature that will...
2024-08-1405 min
The AI Marketing NavigatorEpisode 75: Daily Digest - Google Absorbs Character AI, OpenAI Shakeup, OpenAI AI DetectorIn this episode, Alex Carlson shares the latest updates in the world of AI marketing, including Google's acquisition of Character AI, leadership shakeups at OpenAI, and the development of AI detection tools.
Keywords: AI marketing, Google, Character AI, OpenAI, AI detection tools, AI safety, AI alignment
Takeaways:
Google acquires Character AI: Google has acquired Character AI, a startup that developed a chatbot tool that can generate human-like text responses and participate in contextual conversations.
OpenAI leadership shakeups: OpenAI co-founder John Schulman has left the company to join Anthropic...
2024-08-1312 min
The AI Marketing NavigatorEpisode 74: Daily Digest - Google Makes Moves, Stability AI, Meta Goes HollywoodIn this episode, Alex Carlson shares the latest updates in the world of AI marketing, including Meta AI's partnership with Hollywood celebrities, Stability AI's new feature for generating 3D assets from images, and Google's advancements in the AI model arena.
Keywords:
AI marketing, Meta AI, Stability AI, Google, 3D asset generation, celebrity partnerships, AI models
Takeaways:
Meta AI partners with celebrities: Meta AI is seeking to partner with high-profile celebrities, such as Aquafina, Keegan Michael Key, and Dame Judy Dench, to promote its AI products and...
2024-08-1215 min
The AI Marketing NavigatorEpisode 71: Sequens.ai - Peer Reviewed AI ContentIn this episode, Alex Carlson discusses Sequence .ai, a tool for generating AI content. He highlights the importance of human curation and editing in standing out in the world of AI-generated content. Sequence .ai offers features such as brand tone customization, superior security and confidentiality, and content review by an expert community. The tool also provides the option to work with a dedicated fractional CMO to oversee content strategy. Alex explores the pricing tiers and concludes that Sequence .ai is a great product offering, especially for those looking for a human side to AI-generated content.
2024-08-0907 min
The AI Marketing NavigatorEpisode 70: Leonardo.ai + Canva = Creator HeavenIn this episode, Alex Carlson shares the exciting news that Leonardo .ai, his favorite AI tool, has been acquired by Canva, his favorite graphic design tool. He discusses the implications of this collaboration and how it will benefit both platforms.
Takeaways:
Leonardo .ai and Canva share a common DNA: Both companies were founded in Sydney, Australia, and have a passion for innovation and creativity.
The acquisition will supercharge Leonardo .ai: With Canva's backing, Leonardo .ai will be able to scale up its research capability, expand its global research team, and accelerate its pace...
2024-08-0806 min
The AI Marketing NavigatorEpisode 65: Daily Digest - Altman Op-ed, Apple Intelligence DelayIn this episode of the AI Marketing Navigator, Alex Carlson discusses two important news stories in the AI landscape. The first story is an op-ed by Sam Altman, the head of OpenAI, about the needs and concerns of the United States regarding AI. Altman highlights the choice between the US and allied nations leading the advancement of AI or a non-democratic power controlling it. The second story is about the delay of Apple Intelligence, which was supposed to integrate AI models into the iOS operating system. The features are now expected to roll out in October.
2024-08-0309 min
The AI Marketing NavigatorEpisode 59: Leonardo AI (Part 4) - Finetuned Models, Training & Datasets, Texture GenerationIn this episode, Alex Carlson concludes the series on the features of Leonardo.ai. He highlights the fine-tuned models available in the platform, such as the anime model and the RPG V5 model for creating characters in RPG games. He also discusses the training and datasets feature, which allows users to create their own models using custom data sets. Lastly, he mentions the texture generation tool, which is useful for graphic designers and video game designers. Overall, Leonardo.ai offers a comprehensive suite of tools for creative marketers and designers.
Keywords
Leonardo...
2024-07-2808 min
The AI Marketing NavigatorEpisode 57: Leonardo AI (Part 2) - Realtime Canvas & Realtime GenIn this episode, Alex Carlson demonstrates two features of Leonardo AI: real-time canvas and real-time gen. The real-time canvas allows users to sketch in a paint-like interface and generate an image in real-time based on the sketch. This tool is great for brainstorming and creating creative assets for marketing campaigns. The real-time gen tool is similar to the canvas but is for users who can't sketch well. It allows users to input a prompt and watch as the model generates an image in real-time. While these tools may not be highly practical for exporting assets, they are perfect for...
2024-07-2609 min
The AI Marketing NavigatorEpisode 44: Claude Quizzes - Gamify Your Customer ExperienceIn this episode, Alex Carlson shares his experience using Claude 3.5 Sonnet to build a marketing strategy generator tool. He was inspired by Rowan Chang's thread on using Claude for education and marketing. Alex demonstrates how he created a prompt for Claude and generated a personalized digital marketing strategy based on user inputs. He showcases the capabilities of Claude 3.5 Sonnet and highlights the ease of building tools with it. Alex also discusses the importance of improving the CSS and styling of the tool to enhance the user experience.
Keywords
AI marketing, Claude 3.5 Sonnet...
2024-07-1315 min
The AI Marketing NavigatorEpisode 30: Build an AI Content MachineIn this episode, Alex Carlson shares his methodology for creating content. He emphasizes the importance of content marketing and how AI can be used to enhance it. He starts by brainstorming trending topics and generating headlines using AI tools. Then, he selects the topics that he can provide insightful input on. The next step is creating the content, which he prefers to do through audio recordings. He then repurposes the core content into various formats, including website posts, YouTube videos, social media posts, and threads. He also mentions the potential of using AI-generated clips for platforms like Instagram reels...
2024-06-2911 min
The AI Marketing NavigatorEpisode 20: AI is Old News - AI Marketing ConceptsIn this episode, Alex Carlson discusses how AI has been used in marketing for a long time, even before the recent boom in generative AI. He highlights three key concepts: personalized recommendations, customer segmentation, and sentiment analysis. These concepts have been optimized and improved with AI and machine learning, but they have not received as much attention as the newer AI tools. Carlson emphasizes that while AI is booming and bringing new possibilities, it has already been tested and proven to be beneficial. The difference now is that AI is extending beyond large enterprises and entering the realm of...
2024-06-2007 min
The AI Marketing NavigatorEpisode 13: Social Superhero - AI-Powered Social Media MarketingIn this episode, Alex Carlson discusses five creative tactics for using AI to generate social media content. The tactics include automated video generation, image and graphic creation, content writing, interactive content like quizzes and polls, and augmented reality. AI tools like Lumen5, Canvas, Magic Resize, Adobe Spark, and GPT-4.0 can be used to create engaging and personalized content. These tactics can help brands stand out and engage with their audience on social media.
Keywords
AI marketing, social media content, automated video generation, image and graphic creation, content writing, interactive content, augmented reality
2024-06-1208 min
The AI Marketing NavigatorEpisode 7: Generative AI 101Summary
In this episode, Alex Carlson provides definitions and explanations of key terms related to artificial intelligence (AI) and marketing. He starts by explaining what a large language model (LLM) is and how it works. He then discusses artificial neural networks (ANNs) and their computational model inspired by the human brain. Next, he introduces transformer models, which are designed to handle sequential data like text, and explains how they use self-attention mechanisms to weigh the importance of different words in a sentence. Finally, he defines GPT (Generative Pre-trained Transformer), which is known for generating contextually relevant and...
2024-06-0712 min
The AI Marketing NavigatorEpisode 5: Daily DigestSummary
In this episode, Alex Carlson discusses several AI startups that are gaining traction in the market. He highlights Convey, a company that creates 3D chat avatars to enhance the chatbot experience. He also mentions Kubrick, which allows users to prompt generative AI to create camera trackable background scenes, saving time and money for production companies. Dragonfly AI is another startup that offers a tool to predict where the human eye will be directed when looking at an image. Lastly, he talks about 11 Labs, a company that provides voice generation software with a library of over 2,000 different...
2024-06-0506 min
The AI Marketing NavigatorEpisode 2: Daily DigestSummary
In this episode, Alex Carlson provides updates on OpenAI's ChatGPT 4o and Google I/O 2024. ChatGPT 4o now supports real-time interaction with users through text, audio, and visual inputs, making human-computer interaction more natural. It outperforms previous models in various categories. At Google I/O 2024, Google introduced the new AI overview feature in their search experience, offering dynamic answers to user queries and the ability to adjust search results. However, there is room for improvement as some results are inaccurate or misleading. Despite the changes, Google assures publishers that it will still drive traffic to their...
2024-06-0306 min