Shows
Masters in Marketing AgencyCracking the AI Power Problem: Vertical Power, Industry Alliances & Game-Changing StrategiesDive into hot AI and data center trends as we unpack vertical power, industry alliances, and smart go-to-market strategies for tech and service businesses. Learn to bridge gaps, power up partnerships, and outpace market inertia with actionable real-world insights and masterclass storytelling!Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Vertical power cuts data center energy loss by up to 90%Alliances with chip giants Nvidia and AMD fuel industry momentumProductize and test strategies, even in tough, slow-moving marketsExtend LTV by...
2026-06-2346 minMasters in Marketing AgencyHow AI Genies & Problem Machines Are Disrupting Business and Nonprofit TechJoin Alex and Joe for a candid and insightful conversation on AI, spreadsheets, $1K automation challenges, nonprofit success stories, and how emerging AI agents are transforming both the way work gets done and the trust businesses build with their clients.Here are a few of the topics we’ll discuss on this episode of the Masters in Marketing Agency Podcast.The game-changing $1K Challenge creates custom business tools live in 1 hourAI "genies" enable small businesses to access automation never before possibleTrust-building turns vendors into long-term partners, not just project vendorsData, workflows, and team bu...
2026-06-081h 02
Scaling ImpactFrom Teen Artist to Nonprofit Founder: Gracie’s Journey Battling Hunger & Growing HopeFrom sketching animals as a teenager to founding Harvest107, Gracie shares the journey that turned creativity, family influence, and a little righteous anger into a mission-driven nonprofit fighting hunger through urban gardens, sustainability, and community impact.Here are a few of the topics we’ll discuss on this episode of Scaling Impact Podcast.How a children’s book inspired Gracie to fight hunger at age 12The birth of Harvest107 and its first community projectsNavigating challenges as a young, foreign female leader in HaitiThe role of education and organic farming in batt...
2026-05-2649 minMasters in Marketing AgencyAI Gold Rush: Building, Breaking, and Bantering on the Future of WorkStep into an energetic conversation exploring AI tools, rapid prototyping, and agency life, alongside the deeper impact of technology—brought to life through real-world experiments, bold perspectives, and visionary banter.Here are a few of the topics we’ll discuss on this episode of the Masters in Marketing Agency Podcast.Rapid AI prototyping slashed months of work to hours for agenciesAI as a force multiplier, not a human replacementUnique "One K Challenge" game show for solving real-life problemsBook clubs as a tool for communication and team growthLively debate on the societal and ethical impact of AI's rise...
2026-05-131h 01Scaling ImpactCash Flow, Creativity, and Culture: Psychedelics and Success with Christian LeFerIn this episode, we sit down with Christian LeFer, founder of Instant Nonprofit, to explore the intersection of culture, festivals, and customer love, and how these elements shape a brand that truly connects. Christian shares the highs, challenges, and unexpected turns of launching and scaling a purpose-driven company, offering a candid look at what works (and what doesn’t) along the way.Here are a few topics we’ll discuss on this episode of the Scaling Impact Podcast.Creating a company culture rooted in love and self-understandingLessons from festivals and psychedelics applied to buil...
2026-05-1347 minScaling ImpactThe Art of Consulting in the Non-Profit Space RevealedDon’t miss out on this episode where non-profit expertise meets entrepreneurial spirit as Catalina Parker unravels her journey from burnout to brilliance. Learn how non-profit professionals are transforming their passion into profitable consulting businesses, combatting common industry challenges, and leveraging AI for operational efficiency. Whether you're in the non-profit sector Here are a few topics we’ll discuss on this episode of the Scaling Impact Podcast.Non-profit burnout triggers consulting pivotStrength training as a mental health toolAI fills in busy work, opens strategic roomFractional work is a growing non-profit trendStructuring services for non-p...
2026-04-0339 minScaling ImpactEmpowering Nonprofits: Insights from a Veteran LeaderJoin us in the dynamic world of nonprofit leadership with a seasoned expert who shares the ins and outs of organizational growth, retention challenges, and collaborative solutions. From scaling operations to forming strategic partnerships, get actionable insights that empower mission-driven executives to amplify their impact.Here are a few topics we’ll discuss on this episode of the Scaling Impact Podcast.Retention and recruiting in modern nonprofitsAutomation's role in nonprofit evolutionCorporate partnerships bolster nonprofit missionsStrategies to address nonprofit funding decreasesThe importance of mission-driven leadershipResources:Rob Harter Coaching and Co...
2026-03-2420 minScaling ImpactMenstrual Health Myths: Breaking Them Down with Chika NwaoguJoin us as Chika Nwaogu shares his revolutionary journey, infusing comic books and tech into menstrual health education. Discover how this coder turned advocate is championing young African girls' lives, one period at a time. Tune in for laughs, insights, and an uplifting saga of empathy and innovation.Here are a few topics we’ll discuss on this episode of the Scaling Impact Podcast.Chika Nwaogu path from coder to advocateCombatting period poverty with creativityEmpowering girls with comic books and techCreating a sticky learning experienceBridging gaps with the Pather e-learning platform...
2026-03-1336 minScaling ImpactMaximizing Impact: The Art of Nonprofit Event Planning with Amanda NoverLet’s dig into the critical world of nonprofit event planning with industry expert Amanda Nover. From crafting engaging fundraisers to optimizing donor journeys, get the lowdown on making every event count. Tune in for a blend of inspirational stories, practical strategies, and insider tips that can transform your nonprofit's next gathering into a resounding success.Here are a few topics we’ll discuss on this episode of the Scaling Impact Podcast.Crafting engaging nonprofit eventsIntegrating events with fundraising strategyEmpowering organizations with event goalsEnhancing donor relations post-eventNavigating financial planning for eventsRe...
2026-02-1839 minScaling ImpactDollars & Sense: Revitalizing Nonprofit FinanceDecoding into the world of nonprofit finances with expert Sean Hale! Discover essential strategies for financial resilience and the pitfalls of the overhead myth, as Sean unpacks decades of wisdom. Plus, learn how embracing financial literacy can empower your organization's success. Tune in for revelations that can reshape your nonprofit's fiscal approach.Here are a few topics we’ll discuss on this episode of the Scaling Impact Podcast.Overcoming the overhead mythImportance of financial literacyEmbracing strategic investmentsNonprofit audit preparation tipsRecognizing the value of tech upgradesResources:Nonprofit CFOsDevNoodlePodcast ChefNxtStep...
2026-02-1342 minMasters in Marketing AgencyFishing for Clients: Marketing Insights from the ProsDive into a riveting discussion where local network marketing whiz, Jim Stewart, unfolds the layers of a dealership model that outperforms traditional franchises. From leveraging indoor digital billboards to optimizing multichannel advertising, this episode packs a punch with tales of industry camaraderie and wisdom on building a business that resembles more a community than competition.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Benefits of the dealership modelInsights on marketing agency partnershipsTips on using white-label servicesImportance of Google Business ProfileValue of local ne...
2026-01-2751 minMasters in Marketing AgencyMastering SEO and Conversion TacticsLet’s dig into the digital depths with Michael Fleischner, a seasoned SEO navigator, as he reveals how to keep agencies afloat amidst changing tides, from the surging waves of LLMs to the calm shores of client communication. Tune in for an episode brimming with actionable strategies, personal sea tales, and the undercurrents of agency life.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Boosting online visibilityDomain authority insightsBalance in agency growthContent's role in SEOConversion optimization tipsResources:Bi...
2026-01-0650 minMasters in Marketing AgencyNavigating the Creator Economy: Tech, Tactics, and TriumphsDive into the bustling intersection of influencers and innovation with James Michalak, CEO of NeoReach. Discover how a blend of top creators, cutting-edge tech, and insightful market data can lead to transparent, scalable marketing success, no matter the budget. Join us for a spirited talk that unravels the essence of being a creator in today's complex digital landscape.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Over 80% of creators operate independently.Substantial growth through creators, not brands.AI manager ne...
2025-12-0240 minMasters in Marketing AgencyFrom SEO to CEO: Agency Growth Tactics RevealedDive into the exhilarating world of a high-flying CEO whose calculated risks in the unpredictable seas of business turned waves into success. Mark Belen's candid approach to growth, health, and strategy is both inspiring and instructive. For entrepreneurs thirsty for achievement and adventure, this episode quenches that thirst with stories of trials, triumphs, and the relentless pursuit of excellence.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.The evolution from marketer to entrepreneurImportance of sales process in business growthPhysical endurance events mirror bu...
2025-11-1840 minMasters in Marketing AgencyAdidas Hats & Spiritual Musings: A Chat with a Marketing CEOJoin us in a dynamic conversation with Mike Falkow, CEO of Meritus Media, where his vibrant life experiences from sports to spirituality inform his unique approach to marketing and personal philosophy. Expect tales of surfing, creative marathons, and branding brilliance in an episode that oscillates between profound insights and delightful details.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Getting deep on brandingPersonal journeys and businessThe influence of Peaky BlindersMike Falkow’s creative processThe problem with old agency modelsResources:Me...
2025-11-1243 minMasters in Marketing AgencyBranding Brilliance: Crafting a Law Firm's Digital IdentityTake a seat and learn from Adam Warren, the CEO of OpenJar, as he dives into the world of high-performance advertising, children's book writing, and movie-making. With a drink of creativity and a splash of legal marketing expertise, this episode is more intoxicating than a happy hour at your favorite bar.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Unique insights into legal marketingTips on creating effective brand contentThe importance of website conversion optimizationStorytelling in professional brandingDiscussing OpenJar's agency successResources:...
2025-11-0641 minMasters in Marketing AgencyFrom Pub Talks to AI: Bridging Tech and Business StrategyTake a deep dive with Dr. Wilson Zehr as we navigate the dynamic tides of innovation, the strategic intricacies of business, and the revival of direct mail marketing. This episode isn't your average marketing talk; it's an academic exploration of the forces shaping industries – all interwoven with practical knowledge to propel your venture forward. Tune in for a riveting blend of thought-provoking ideas and actionable insights.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Automation revolutionizing direct mail.Easy lett...
2025-10-2843 minMasters in Marketing AgencyEntrepreneur to Executive: Scaling Business EffectivelyDive into a riveting exchange with Pat Alacqua, CEO of Blue Magnet Partners, as he unpacks the entrepreneur-to-enterprise journey. Learn from a leader who's walked the path, scaling businesses, managing transitions, and successfully exiting companies. This episode is a trove of wisdom for any businessperson eager to learn from experience and expertise.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Unveil growth tips from an expertScaling and exiting companiesSystem and process importanceIdentifying stages in businessMental transitions for leaders
2025-09-1047 minMasters in Marketing AgencyConversations That Convert: The Power of Sales SystemsDiscover how Alex Polamero merges his world religion studies with his passion for business to drive empathetic client relationships and significant growth. In this candid conversation, Alex divulges his unique path and the strategies his consulting firm utilizes to not just attract leads but to ensure they're quality, valued, and ultimately, contribute to a significant rise in business valuation. Get an unparalleled look at how a synergy between sales and marketing can unlock new levels of success.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Ag...
2025-08-2655 minMasters in Marketing AgencyCutting-Edge Strategies for B2B Marketing with a Microsoft MavenDive into the world of B2B marketing with the founder of Maven Collective Marketing. This episode is packed with insider knowledge, from carving a niche in Microsoft Partners' marketing to the value of being a B Corp. Discover actionable strategies and relatable agency anecdotes that will inspire any entrepreneur or marketer!Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Insights on B2B SaaS marketingBenefits of B Corp certificationImproving website conversionTrail running and mental toughnessKeys to onboarding new em...
2025-06-2651 minMasters in Marketing AgencyDecoding Digital Marketing: Insights and Rants with Jesse McCabeDive into a whirlwind episode where marketing melds with haunted houses, tech trends, and a no-holds-barred web design teardown. It's a detailed delivery filled with sharp insights and hilarious ripostes, perfect for anyone looking to extract the secrets behind potent digital growth strategies.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Haunted house becomes marketing goldmineRevelations from a Revenue Orchestration platformDesign choices dissected by a web guruMixing tech with creative for strategic successInsights on encouraging client content creationRe...
2025-06-0547 minMasters in Marketing AgencyJourneys in Journaling: Unlocking Process & RecoveryJoin us as we unravel the gripping world of behavioral health with Gary Garth, who has transformed personal loss into a mission for systemic change. Expect raw insights on creating life-improving habits, profound industry processes, and the long-term recovery road, all in this intense yet enlightening episode.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Discussing the transformative power of plannersImpact of correctly implemented processesThe bridge between motivation and disciplineThe holistic approach to client problemsFinding 'whys' for deep entrepreneurial efforts...
2025-05-1937 minMasters in Marketing AgencyLink-Building Secrets: Boost Traffic OrganicallyDive into the nitty-gritty of SEO success with Nick Rubright from Ranko Media. Discover how a year of behind-the-scenes experimentation can exponentially grow your site's traffic. From industry-nuanced strategies to content that converts, this episode is an SEO goldmine — delivered with a dash of gaming fun and music band analogies!Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.SEO growth can take about a year.Outbound reach is key for SEO.Effective link building is not quick.Content should gene...
2025-05-0343 minMasters in Marketing AgencyPodcasting Power Play: The Business Development SecretStep into the thrilling world of healthcare marketing mastery with Saul Marquez. Dive into persuasive techniques, podcasting as a sales tool, and get an exclusive sneak peek into the dynamic pre-show banter. Captivating insights and hearty laughs guaranteed!Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast. Heartfelt philosophy meets business.Podcasting as a high-impact sales tool.Insights on account-based marketing.Stone soup story: value-first approach.Aiming for results, not just tactics.Resources:Outcomes RocketDevNoodleConnect with Sau...
2025-04-1739 minMasters in Marketing AgencyAI in Marketing: Harness or Fall BehindDiscover expert marketing insights with our agency experts as they uncover industry missteps, AI’s transformative potential, and the essential balance between strategy and operations. A must-listen for marketers striving for success.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Find your niche in marketingLeverage AI without losing the human touchThe power of SOPs in streamlined processesBuilding a referral network for agenciesEssential questions before buying a serviceResources:ZenChange MarketingDevNoodleConn...
2025-04-0446 minMasters in Marketing AgencyDigital Strategies & Personal Growth with Will PalmerDive into an enlightening mix of marketing mastery and personal evolution with Will Palmer, as he sets forth his vision for transforming legal marketing with Growth Lab. From leveraging CRO to valuing happiness as courage, this episode is a perfect blend for those seeking professional growth and self-discovery in the marketing sphere.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Explore cutting-edge CRO for law firmsThe importance of EOS in business managementConverting legal expertise into successful salesBalancing work, life, and personal happinessBuilding a...
2025-03-2040 minMasters in Marketing AgencySEO Blends & Branding Buds: Digital Marketing BrewDive into a whirlwind of marketing strategies and personal revelations with Eric Ritter. Discover the essence of blending SEO with top-notch cuisine, unearthing gems from German streets to Colorado's infamous Casa Bonita. This episode serves a delectable mix of agency insights, cultural anecdotes, and the undeniable charm of nut butters. Don't miss out on these quirky takes and valuable lessons!Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Partnering and understanding clients.Rich Dad, Poor Dad SEO makeover.Importance of community and connection.Integrating Ge...
2025-03-0536 minMasters in Marketing AgencyDriving Traffic with Focused SEO StrategiesDive into an infotainment-rich episode where we drive through everything from weekend plans to wisdom on scaling up your SEO with Steven Schneider. Get under the hood of TrioSEO's success, rev up with strategic insights, and ease into the cornering technique of focusing on high-intent organic traffic—all while getting a sneak peek into a Halloween moose costume and EDM concert stories.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.TrioSEO's unique content focus.Driving organic traffic effectively.Insights on the entr...
2025-02-1841 minMasters in Marketing AgencyFrom Ideas to Reality: A Journey Through Social Media EducationEmbark on a journey with Jennifer Radke, CEO of the National Institute for Social Media, as she delves into her unique path from entrepreneurship inspiration to leading an organization. Discover how personal experiences shape professional growth, the value of team empowerment, and the art of balancing life’s stress with work demands. Expect insights on mergers, certifications, and the evolving landscape of social media strategy.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Entrepreneurial inspiration from family rootsBalancing personal and professional chal...
2025-02-1244 minMasters in Marketing AgencyFinding balance: In-house Expertise & Outsourcing DesignDive into the fascinating world of legal marketing with Doug Bradley of Everest Legal Marketing as he shares his journey. From childhood hustles to creating a specialized agency serving law firms, discover the art of SEO, website design, and why sometimes, collaborating with competitors can lead to success.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Childhood hustles shape a future CEOBuilding an SEO-focused legal marketing agencySpecializing in law firm client needsThe pros and cons of befriending competitorsFinding balance: in-house expertise & ou...
2024-10-3131 minMasters in Marketing AgencyConquering Fears & Creativity in Marketing with Tuuti AgencyDive into the story of a former radio host-turned-agency CEO, Shawnda Huffman, as she shares her relentless journey from craving connection to leading an award-winning creative communications agency. Discover the blend of fierceness and compassion that fuels Tuuti Agency's rise in the marketing landscape. Get ready for an episode packed with insights on overcoming fears, embracing the power of PR, and the significance of humility in celebrating achievements.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Shawnda's childhood quest for connection.Th...
2024-10-2539 minMasters in Marketing AgencyFrom Career Shifts to Moving Homes: Stories of ChangeDive into a whirlwind of life changes with our guest, who juggles a new job, a sudden move, and a fresh breakup, all while exploring the dynamic world of marketing. It's an unfiltered peek into the trials of transitions, from tackling workplace adjustments to personal evolution. Tune in for a raw, relatable, and candid conversation.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.New job experiences and changing habits.The surprise of having to move houses.Breaking up and dating scene in...
2024-09-2055 minMasters in Marketing AgencyMastering Your Market: Inside the World of Kaizen MarketingDive into the riveting world of entrepreneurship with Kyle Barry, a master marketer who's smashing normalcy and fear with his innovative strategies. From the hectic kitchen of a family restaurant to the adrenaline-fueled arenas of professional paintball, Kyle's diverse experiences have sculpted a unique business acumen. Discover how Kaizen Marketing Agency thrives on psychology, data, and passion to deliver unmatched customer acquisition.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Breaking the norm in marketing.Ownership and profits in business.The ps...
2024-08-3050 minMasters in Marketing AgencyNavigating the Wild World of NIL: Inside Athlete-Influencer MarketingDive into the dynamic intersection of college sports and influencer campaigns as we chat with Brent Barkin, CEO of PlayBooked. Discover the ins and outs of utilizing athletes to amplify brand messages and learn the secrets to targeting the elusive 18-25 demographic. From pinpointing micro influencers to creating impactful marketing strategies, we're dissecting the playbook for modern brand engagement. Don't miss these game-time decisions in the marketing arena!Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Athletes as authentic brand voicesThe ri...
2024-08-2142 minMasters in Marketing AgencyMarketing Metrics & Moxie: A Candid ConversationDive into a riveting session with Matt Butler Co-founder & CEO of Bonsai as he unpacks the world of precision marketing. This episode explores the intricate dance between analytics and agency success, from the struggles of justifying ad spending to leveraging first-party data—a candid look at what fuels motivation and discipline in business and beyond.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.SEO and web design referralsLeveraging first-party dataScaling up with OverstoryTruth about incrementality in adsBuilding motivation and disc...
2024-08-1449 minMasters in Marketing AgencyUnpacking Success: Self-Awareness, Motivation & StoicismDive into a dynamic conversation with Deevo Tindall as he spins tales from road rage to the power of microdosing. Is what we know about branding and caffeine all a lie? Uncover life lessons on what truly powers success and get a kick of real talk on stoicism and discipline—all wrapped in a bittersweet blend of humor and insight.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Brand before marketing.Coffee as a societal loophole.Stoicism in modern life.Storytelling as a...
2024-08-0647 minMasters in Marketing AgencyNavigating The Chaos of Multiple StartupsDive into Rusty Dycus' world of marketing dynamism and entrepreneurial fun as he deciphers the chaos of juggling multiple businesses. From pet rocks to unparalleled marketing strategies, Rusty's zest for building, selling, and the joy behind it all is contagious. Tune in to learn how to transform every wall into a stepping stone for success.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Embrace chaos for business growthFinding fun in entrepreneurial endeavorsInsights on effective customer engagementDirect mail as the backbone of sa...
2024-07-2646 minMasters in Marketing AgencyMarketing Wiz Unpacks Business Growth & Sobriety JourneyDive into an insightful conversation with Preston Powell, CEO of WebServ, as he shares his transition from battling addiction to pioneering marketing strategies. Explore the nuances of narrowing a business focus while staying agile enough to embrace lucrative opportunities. This episode deftly mixes triumph, practical business tactics, and a dash of humor – perfect for anyone seeking inspiration on professional and personal fronts.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Overcame heroin addictionBuild MRR for growth sustainabilitySpecialize to provide industry-specific valueLearning curv...
2024-07-1747 minMasters in Marketing AgencyFrom Philly to Fame: Comedians, Controversies & TrendsDive into the dynamic twists of business partnerships, the pulse of comedic controversies, and the cyclical nature of trends in politics and fashion. Insights on finding your footing when the industry shakes, marketing mastery, and the secret sauce to managing change like a pro.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Lessons from a business partner's exitValue of contrary opinions in businessTransitioning from V1 to V2 selfThe thin line of business and identityInsight into balancing work and faith...
2024-07-0839 minMasters in Marketing AgencyHustle & Hardware: An Entrepreneur’s Story of Tech and CarsDive into an entrepreneur's journey from the early grind of networking events to the thrill of accelerating a business. Uncover the unique story behind Roosterly, the hustle of raising capital, and the passion for tech, teaching, and fast cars.Here are a few o topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Selling t-shirts to managing socials.Affiliate program with a car giveaway.The struggle of scaling a business.Websites from 2004 vs. the modern web.AI and digital currency arbitrage.Resources:...
2024-06-1843 minMasters in Marketing AgencyUnleashing Your Superpower with ADHDDive into an enlightening conversation as we discuss embracing ADHD as an entrepreneurial superpower, the transformative role of AI in the future of marketing, and why sidestepping "superstars" can strengthen your company culture. Prepare for practical insights on hiring right, leveraging AI today, and strategies for a booming marketing career.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.ADHD as an entrepreneurial edge.AI's role in modern marketing.Importance of strategy in execution.Avoiding ego-driven superstars.Fractional CMO benefits for businesses....
2024-06-0443 minMasters in Marketing AgencyFrom Princess Gowns to SEO Crowns: RJ's Story UnveiledDive into RJ's unique story of transformation from Air Force to children's entertainment, and now, as the CEO of Tipping Point Digital. Get inspired by her relentless pursuit of growth and her ingenious way of standing out in the SEO world. This episode is a blend of life lessons, marketing wisdom, and a touch of unconventional flair – it's a journey you don’t want to miss!Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.RJ's vibrant SEO branding trick.Inside look at an...
2024-05-2246 minMasters in Marketing AgencyRunning, Sprints & Marketing: Uncommon Agency WisdomDive into an episode where marketing meets self-growth, as Theresa Bassett shares her journey from radio to CEO of The Diamond Group. Discover how her agency adapts to client needs, why comfort zones hinder growth, and the power of identity in shaping behaviors. Plus, she teases their big move towards franchising. Get ready for a treasure trove of agency insights mixed with life lessons.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Pivoting toward Full-Service Agency.The Why behind MRR (Monthly Re...
2024-04-0950 minMasters in Marketing AgencyNavigating Culture, Strategy, and Partnerships in MarketingDive into the world of marketing mastery with Aaron Gaeir, CEO of GDX Studios, sharing his wisdom on creating enchanting experiences that amplify every form of media. From fostering an adventurous culture to leveraging pivotal success strategies and crafting valuable partnerships, this episode is a treasure trove for any marketing aficionado.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Building a Culture That Amplifies Success.The Power of Experiential Marketing.Strategic Partnerships in Agency Growth.Maintaining Optimism Through Challenges.Harnessing Tech for...
2024-04-041h 06Masters in Marketing AgencyMarketing Mastery: Breaking Down Agency GrowthDive into an energizing discussion on the simplicity of work attire, the nuances of office culture, and the riveting journey of climbing the corporate ladder in digital marketing. From wardrobe hacks to the intricacies of acquisitions and the essence of agency success, this episode is a treasure trove for keen minds!Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Sweatshirt and white polos for weeks!Why choose consistent clothing?Tactical decision-making power talk.How a chance dinner talk led to a jo...
2024-03-1353 minMasters in Marketing AgencyPR Hacks for Agency SuccessDive deep into the insightful world of marketing and PR with our expert guest, Jen Hartmann. Discover fascinating insights on mergers, strategic networking, and innovative PR tactics like News Jacking. Packed with relatable stories and expert tips, this episode is a goldmine for agency owners looking to up their game.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.The art of strategic networking.Importance of community in agency growth.Innovative PR tactics that work.Hiring practices that set agencies apart.The im...
2024-02-2845 minMasters in Marketing AgencyNavigating Agency Success & Personal Triumphs with Sherri LangburtDive into the dynamic world of influencer marketing with BabbleBoxx CEO Sherri Langburt. Discover the resilience behind her story, groundbreaking moves in marketing, and the power of trusting your gut in business. This episode is a must-listen for those seeking inspiration and industry-insider knowledge.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Sherri’s unique approach to getting hired.Influencer marketing: beyond the hypeStaying in your lane for success.The impact of having immigrant parents.Building communities within agencies.
2024-02-2241 minMasters in Marketing AgencyA Candid Convo with Brian Mattocks: Business, Communities & PodcastsDive into the engaging world of Brian Mattocks as he unfolds the significance of community in business, the nuances of marketing, and the power of podcasting in this insightful episode. Discover his unique perspective on building networks, mastering communication, and why attention is the currency of connection.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Community building insights.Teaching through experience.Marketing attention mechanics.Brian's podcasting journey.Referral importance in business.Resources:Podcast ChefDevNoodle...
2024-02-1458 minMasters in Marketing AgencyUnleashing Fresh Ideas: Mastering the Creative ProcessDive deep into the world of in-house marketing agencies with expert Kasper Sierslev, Chief Commercial & Creative Officer at Zite. Kasper unveils the intricacies of creativity and process-driven success. Explore his unique model that combines efficiency with innovation and learn the art of churning out impactful ideas while fostering a thriving workforce community. It's an episode brimming with insider tips that bridge the gap between abstract creativity and tangible business outcomes, a true treat for the marketing-minded!Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Po...
2024-02-0748 minMasters in Marketing AgencyPower Tips from a Marketing Maven: Wisdom Within 30 Mins with Cheryl BroomFrom under-the-weather resilience to big wins in higher education marketing, this episode is a mishmash of grit, strategy, and insider tricks. Discover how one agency CEO capitalized on specific niches and key partnerships to dominate the community college marketing scene—all while fighting off the remnants of a COVID cough. Tune in for stories and strategies that inspire!Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Battling COVID while still on the job. Strategic shifts that spike agency wins.The i...
2024-01-3149 minMasters in Marketing AgencyInside the PR World: Triumphs, Trials, & Future TrendsDive into the riveting journey of Cassandra Bailey, as she navigates partnerships, acquisitions, and the stimulating challenges of running a successful PR agency. Uncover her passion for fostering community, her robust marketing approach, and how she capitalizes on future trends. Get ready for a trove of insights that will inspire both budding and seasoned marketers!Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Discussing the future of digital communications.How to maintain a "clean digital footprint".Importance of community and EO ne...
2024-01-2450 minMasters in Marketing AgencyNailing Niche: Building Value in Marketing AgenciesDive deep into the art of agency growth, team culture, and strategic collaboration in this powerhouse episode featuring Skyler Reeves. Get insider knowledge on honing operations, the importance of philosophy in business, and harnessing community for creating enterprise value. Plus, tips on positioning your agency in a crowded market. Don't miss these impactful insights that can reshape your agency's future!Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Growth through internal education.Effective client expectation management.Collaborating with other ag...
2024-01-171h 04Masters in Marketing AgencyGame On: The Link Between Video Games and Business SuccessDive into a riveting journey with Grant McKinstrie, from learning SEO on the fly to becoming CEO, and discover the team-building magic behind the digital position. Fuelled by video games, trust, and meticulous processes, this episode unpacks the strategies that transform ordinary groups into extraordinary marketing teams.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Trust as a team-building foundation.Video games' role in company culture.The art of mastering time management.The growing impact of AI on marketing.Th...
2024-01-1146 minMasters in Marketing AgencySecrets to Success: Prepping for The Big LeaguesDive into this thrilling chat with Valerie Tyson, where urgency meets strategy in the fast-paced world of marketing. With candid tales of brushing shoulders with icons and insights into building a cult-like agency culture, this episode unpacks game-changing tips for marking your territory in the marketing arena.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.The Power of PreparationBuilding a 'Solve City' CulturePioneering a Team of Point GuardsEmbracing the "Mamba Mentality"Leveraging a Neutral MindsetRe...
2024-01-0346 minMasters in Marketing AgencyLearning to Lead Through Change - from Military Service to EntrepreneurshipCash Miller, the Founder and CEO of Titan Digital, shares his inspiring journey from military service to becoming a successful agency owner. Despite starting his agency while deployed in Iraq, Cash self-taught SEO and utilized his military experience to shape his business and leadership skills. The episode explores the transformative experiences of veterans in the military and the dynamics of change in the workplace. It also emphasizes the importance of communication, exploration, and continuous learning in overcoming challenges, retaining clients, and driving agency growth. Additionally, Cash recommends captivating books like "Shoe Dog" and the podcast "Business Wars" for valuable...
2023-12-1950 minMasters in Marketing AgencyBoosting Thought Leadership and Market Traction through Collaborative PartnershipsIn this episode, Henry McIntosh explores the significance of agency partnerships and how they can mutually benefit both parties. They emphasize the importance of agencies referring to and showcasing each other's strengths, fostering a supportive community. They also touch on the potential for monetizing these partnerships and keeping introducers engaged through incentives. With a unique approach to positioning and industry-agnosticism, collaborations can be a powerful tool in boosting thought leadership and market traction.Henry McIntosh is a marketing strategist and Director at Twenty One Twelve Marketing, specializing in creating predictable lead-generation systems for high-ticket...
2023-12-1220 minMasters in Marketing AgencyThe Power of Community Collaboration for Business GrowthIn this episode, Henry McIntosh, the Director at Twenty One Twelve Marketing, shares valuable insights on the community side of marketing. He discusses the importance of building a strong community and the benefits of community collaboration for business growth. Henry also highlights the significance of partnerships and collaborations in marketing strategies, citing real-life case studies. Additionally, he emphasizes the need for personalization and genuine connections when networking, offering tips on building meaningful professional relationships.Henry McIntosh is a marketing strategist and Director at Twenty One Twelve Marketing, specializing in creating predictable lead-generation systems for...
2023-12-1155 minMasters in Marketing AgencyFrom Pony Grooming to Agency Building - The Grit and Drive of Amy WinnerAmy Winner, Co-Founder & Head of Strategy and Development of Wheels Up Collective shares her inspiring journey from starting a pony grooming business at a young age to building a thriving boutique marketing agency. She discusses the importance of perseverance and hiring former athletes, while also sharing the story behind the formation of Wheels Up Collective. Amy highlights the significance of networking, referrals, and building strong relationships in the B2B marketing industry. Additionally, she explores the impact of having a tight marketing budget and the shift toward measurable impact. Amy also emphasizes the power of creating a virtual work...
2023-11-2244 minMasters in Marketing AgencyBeyond Influencer: Exploring the Role of Brand AmbassadorsIn this episode, Jack Monson, CEO at Brand J and host of Social Geek Podcast, shares the importance of diversity in personal relationships and agency teams. Diversity leads to creativity, growth, and better client solutions. It also digs into the role of brand ambassador and highlights the need for healthy and vigorous brand discussions including pitching, debating, and resolving issues for the benefit of the brand. Additionally, the importance of networking and building relationships in business is emphasized, along with insights on franchise marketing strategies for business success.Here are a few of the...
2023-11-1648 minMasters in Marketing AgencyEmbracing Mistakes and Collaboration in MarketingIn this episode, Lindsay Miller, CEO of Content Journey, emphasizes the importance of mental health and addresses the growing openness towards it. She also talks about her agency's unique approach and managing client expectations. This episode delves into building a successful marketing agency, including strategies for gaining clients, scaling at their own pace, and creating a healthy team culture. The significance of owning up to mistakes, providing solutions to clients, and collaborating with other agencies is also explored. Lastly, Lindsay and the hosts share insights on community building, podcasting, and working with marketing agencies, emphasizing the value of connecting w...
2023-11-0840 minMasters in Marketing AgencyBalancing Big Ideas, Execution, and ScalingIn this podcast episode, we chat with Andy Halko, CEO of Insivia. He discusses the value of coding in his career and his vision of democratizing strategic planning through AI integration. Andy also emphasizes the role of AI in removing bias and extracting valuable insights for marketing strategies. We discuss the challenges of "shiny key syndrome" in building a successful business and finding the right team members. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast:Andy's coding projects include an AI-integrated platform fo...
2023-11-0129 min
Hard to MarketPodcast Revolution: How to Reach Your Target Market and Scale Your BusinessIn this engaging episode, host Brian sits down with marketing and entrepreneurship experts, Alex Garashchenko and Josh Hoffman, to explore their incredible journey. They shed light on the dynamic world of podcasting as a potent marketing tool, sharing their experiences in evolving their own podcast. Dive into their insights on community building among agency owners and discover how it becomes a catalyst for valuable partnerships and industry referrals. The discussion underscores the art of maintaining engagement while monetizing communities and the strategic steps to avoid any negative impact. Tune in for a valuable discussion on marketing and entrepreneurship, led...
2023-10-2541 minMasters in Marketing AgencyAlex Oesterle’s Journey from Finance to Social Media Agency FounderIn this engaging episode, discover the journey of Alex Oesterle, CEO of Blue Bear Creative, and a content creation expert. From transitioning from finance to launching a thriving social media agency to uncovering the significance of community engagement and generosity for success, this episode delves into the evolving landscape of social media marketing. Gain insights into the fascinating transformation of compliance agencies in the beverage industry into marketing powerhouses and learn valuable tips for enhancing your TikTok content strategy. Join us for an exploration of this ever-evolving industry and the keys to successful content creation.Alex...
2023-10-2446 minMasters in Marketing AgencyUnconventional Advertising and Branding Strategies for Consumer LoyaltyJoin Sara Helmy, the Founder and CEO of Tribu, as she discusses unconventional advertising and branding strategies. Tribu focuses on human connection and uses innovative, progressive advertising media to develop consumer loyalty. They emphasize the importance of embracing change in the digital world and highlight the role of artificial intelligence in shaping the industry. The episode also explores the use of branding and digital marketing to build strong tribes for clients and emphasizes the need to start with SEO as a foundation for agency success.Sara Helmy is the Owner of Tribu Marketing, Advertising, and Design, a...
2023-10-1848 minMasters in Marketing AgencyThe Influence of ADHD on Entrepreneurial TendenciesIn this episode, Andrew Aebersold discusses his journey from college to running a record label, the influence of ADHD on entrepreneurial tendencies, the challenges of defending a patent, and the importance of specialization for agencies. The episode also explores the experiences of acquiring an agency, giving back to the community, and incorporating growth habits into business ownership. Additionally, the importance of streamlining development processes and building a supportive community are discussed.Andrew Aebersold is the CEO of Mediaura, a digital agency driving digital growth through a blend of experience, creativity, and technology. With over...
2023-10-1352 minMasters in Marketing AgencyThe 10-Star Experience: Understanding Client Needs and Collaborating with Marketing AgenciesRami Jahedi, CEO of Black Ops Agency, shares his journey from being a dishwasher to becoming a successful restaurateur and eventually running a marketing agency. He emphasizes the importance of patience, consistency, and having a clear plan to achieve success. Rami also discusses the CEO model, digital foundations and marketing transformation. He highlights the significance of providing a 10-star experience to clients, understanding their needs, and collaborating with other marketing agencies. Furthermore, Rami emphasizes the value of understanding client needs in the marketing industry, listening to clients, and providing suitable solutions instead of pushing sales. Collaboration between marketing agencies...
2023-09-2631 minMasters in Marketing AgencyEmbracing Blockchain and the Future of MarketingIn this episode, Zeev Wexler, CEO of Wexler Marketing, discusses the potential of blockchain, web3, and AI in shaping the future of marketing agencies. He emphasizes the benefits of blockchain technology in eliminating the need for third parties and enhancing security in various industries. The transition from web2 to web3 is explored, highlighting the empowerment of individuals as part owners of networks. This episode also showcases exciting projects, including a specialized tool for agencies and a groundbreaking AI model that creates immersive gaming experiences. Zeev's partnerships and collaborations with Unity and Jordan Peterson are also discussed.Zeev...
2023-09-1434 minMasters in Marketing AgencyStaying Ahead in the Digital Landscape: Leveraging Technology and Working with Family in BusinessIn this episode, Jonah and Jeremiah Wilson join Joshua Hoffman to discuss the future of marketing and the impact of AI and automation. They share insights from their experience in sales, emphasizing the importance of leveraging technology and staying competitive. They delve into the significance of leveraging technology, studying the market, and utilizing the best tools available. Furthermore, they discuss the dynamics of working with family in a business setting. Additionally, the episode emphasizes the need for agencies to utilize data to convince clients of their value, and suggests obtaining granular insights for greater success.
2023-08-1036 min
Marketers Shooting the ShitShooting the Shit with Alex Garashchenko: Sippin' Spirits and Discussing Fine DetailsIn this episode I got the chance to sit down and sip some fine spirits (ok... that's a fancy way of saying we drank whiskey) with my good friend Alex .Alex is founder of Doodle Applications, and we discuss his passion for spirits, his upbringing, and his journey as an entrepreneur. From his childhood in Ukraine to the birth of his company, Alex reflects on the importance of details in his work and the evolution of his neighborhood.Key Points:The willingness to take risks and adaptability inherited from his parents' decision to...
2023-07-2653 minMasters in Marketing AgencyChallenges and Solutions in Marketing Agencies: Developers' “Bench Time” and Platform IssuesIn this episode, Alex Fanshel, the CEO of New Standard Digital, discusses his unexpected career shift from finance to starting a marketing agency. They explore topics such as the future of marketing, the impact of AI, and the services offered by New Standard Digital. The episode also delves into the story behind the agency's growth, the challenges and advantages of digital marketing for big brands and smaller businesses, and the technical challenges faced by big brands utilizing complex tech stacks.Alex Fanshel is a highly accomplished professional with extensive experience in the digital marketing...
2023-07-1226 minMasters in Marketing AgencyScaling an Agency with Asenka Creative Services’ Brian HasenkampThis episode, the Founder and Creative Director of Asenka Creative Services’, Brian Hasenkamp, talks about how to know when an agency is ready to scale, the challenges of letting go of control as a business owner, and why networking is so important in business.Brian Hasenkamp, the Founder and Creative Director of Asenka Creative Service, a marketing agency that focuses on strategic branding and marketing for mid-size businesses. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:.What being a minister teaches you...
2023-05-3030 minMasters in Marketing AgencyHow One Niche Can Skyrocket Your Agency with AddMedia NYC’s Shanta AdhikariThis episode, AddMediaNYC’s CEO Shanta Adhikari talks about why he choose to focus his marketing agency on one niche, the unique difficulties of marketing for dentists, and how he got new marketing clients through cold emailing. Shanta Adhikari is the CEO of AddMedia NYC, a marketing firm that helps local dental practices develop profitable customer acquisition channels using direct response advertising and remote sales teams.In 2022 his agency directly generated over 5 million impressions, over 700 scheduled appointments, $30M+ in pipeline value, and more than $6M in direct sales & production for...
2023-05-0229 minMasters in Marketing AgencyThe Fight For Business Growth with Growth Skill’s Lavall ChichesterThis episode, Growth Skill’s Founder and CEO Lavall Chichester talks about the similarities between fighting and business, how to get CEOs to align with a marketing vision, and what the online sales process looks like.Lavall Chichester is the Founder and CEO of Growth Skills a marketing agency that helps brands increase revenue and brand awareness.Lavall is a growth marketing expert with a specialty in SEO and Content Marketing, he also made AdAge's 40 under 40 for innovating in these areas. Here are a few of the topics we’ll d...
2023-04-2534 minMasters in Marketing AgencyCommon Hiring Problems and the Danger of College Graduates with 39 Celsius’s Toby DanylchukThis episode, 39 Celsius’s CEO Toby Danylchuk talks about the different challenges in the hiring process, the downsides to working with franchises, and the problems with hiring new college graduates.Toby Danylchuk is the Co-Founder of 39 Celsius, an online marketing consulting company that focuses on growing company's profits through digital marketing.Toby’s an experienced internet marketer with over two decades of diverse real-world experience, including several years in management consulting, starting two companies, and online marketing across dozens of different industries. Here are a few of the topics we’l...
2023-04-1830 minMasters in Marketing AgencyA Risk-Free Approach to Hiring with Right Left Agency’s Courtney WasserburgerThis episode, Right Left Agency’s President Courtney Wasserburger talks about how she’s crafted a risk free approach to hiring new team members, the techniques to see if someone’s a good fit for your company, and what it’s like being an introvert in a leadership position.Courtney Wasserburger has worked in marketing for over a decade and joined Right Left Agency in 2017 as an Account Manager.Courtney excelled at the marketing agency and in 4 years worked her way up to President of the company. Here are a few of...
2023-04-1133 minMasters in Marketing AgencyThe Journey to Business Ownership with Webterior Design’s Salim FaourIn this episode, the CEO of Webterior Designs Salim Faour talks about the differences between being a business owner and an employee, the power of influencer marketing, and the importance of SOPs in business operations. Salim Faour is a marketing professional who is passionate about developing ideas that drive businesses to achieve their goals.Salim runs his own marketing agency Webterior Designs and is proficient at defining and setting marketing strategies, uncovering meaningful consumer insights, and creating and executing effective communication plans and metrics, while preemptively solving challenges. Here a...
2023-04-0427 minMasters in Marketing AgencyStrategies for Team Building, Hiring, and Business Growth with FPW Media’s Owen GarittyIn this episode, Founder & Lead Creative of FPW Media Owen Garitty talks about the old-fashioned but still effective ways of building relationships with clients, the benefits of hiring in-house as opposed to using contractors, and how to avoid bad hires.Owen Garitty founded FPW Media over a decade ago with an aim of dismantling the archaic nature of a traditional marketing agency and forging a path for an innovative, fresh, and transformative creative vision of a marketing agency.Today, FPW Media is an award-winning creative studio that creates breathtaking media and...
2023-03-2832 minMasters in Marketing AgencyFrom Intern to CEO: Lessons Learned in Marketing with Ethic Advertising Agency’s Jeff SwartzIn this episode, Founder & CEO of Ethic Advertising Agency Jeff Swartz talks about the best education marketers can get, the benefits of working for someone else before you work for yourself, and how to stand out in a marketing or advertising interview.Jeff Swartz always knew he was fascinated by solving problems, and after an internship at a marketing agency found his love for advertising.Nearly a decade ago, he turned his passion into a career and founded Ethic Advertising Agency, a company that specializes in hyper-targeted visual advertising and creative...
2023-03-2133 minMasters in Marketing AgencyFrom Broken Home to Digital Marketing Success with Digital Magician Studio’s Denver McQuaidThis episode, Founder and Creative Director of Digital Magician Studios Denver McQuaid talks about how to use social media to get marketing clients, different marketing strategies marketing agencies use, and how to avoid high churn rates.Denver McQuaid is the Founder and Creative Director of Digital Magician Studios where he helps brands build loyal Gen Z communities on TikTok and Instagram through captivating & engaging content.Denver has worked with clients like Amazon Alexa, Ralph Lauren, PopSockets, Nadri, Tiesto, Ferrari, and Sony. Here are a few of the topics we’ll discuss on...
2023-03-1542 minMasters in Marketing AgencyThe Marketing Agency Growth Model with S&G Content Marketing’s Lauren FairbanksIn this episode, CEO of S&G Content Marketing Lauren Fairbanks talks about the difference between a lifestyle business and a growth business, how to know when to expand your business, and the common mistakes marketing agencies make.Lauren Fairbanks is a former journalist and the co-founder and CEO of S&G Content Marketing, an award-winning agency that creates branded content experiences for companies who want to stand out from their competitors. Her work with clients, such as DJ Khaled, Square, and the Las Vegas Tourism Board, has won numerous brand and communications awards.
2023-03-0732 minMasters in Marketing AgencyHow to Prep your Company for an Acquisition with HV Media Group’s Ed WeeksIn this episode, CEO and Founder of HV Media Group Ed Weeks talks about how to prep your company for an acquisition, the multiples startups that need to get bought, and what he looks for when making an acquisition.Ed Weeks is the CEO and Founder of HV Media Group an independent strategic marketing agency focused on delivering ROI for clients based on their commercial objectives. Ed is a seasoned businessman and entrepreneur with a background in business and finance and has a proven track record of success in the digital marketing i...
2023-02-2836 minMasters in Marketing AgencyThe Future of Data-Driven Retail Advertising with Sponsor Cart’s Stephen CaffreyIn this episode, the Founder of Sponsor Cart Stephen Caffrey talks about the ways retail advertising is changing, the effect data is having on marketing budgets, and how startups can increase their credibility and awareness.Stephen Caffrey is the Founder and CEO of Display.io and Sponsor Cart, an on-site shoppable video advertising platform for retailers.Stephen is on a mission to build better advertising by focusing on continuous improvement of the user ad experience. Here are a few of the topics we’ll discuss on this episode of Masters in Ma...
2023-02-2137 minMasters in Marketing AgencyBagging Big Clients like Pepsi, Patagonia, and Pacha with Capsule’s Aaron KellerThis episode, Co-Founder and CEO of Capsule Aaron Keller talks about how to get big clients for your marketing agency, how to know when it’s the right time to scale your marketing agency and the positive effects of having a remote team.Aaron Keller is a former Adjunct Professor of Marketing at the University of St. Thomas and the Minneapolis College of Art and Design (MCAD).Aaron is now the CEO at Capsule where he works with clients to solve complex marketing challenges, identify new revenue opportunities, and refresh lagging br...
2023-02-1437 minMasters in Marketing AgencyFrom Small Time DJ to Big Time Digital Marketer with MSM Digital’s Mario MirabellaMario Mirabella is the CEO of MSM Digital, an award-winning, full-service Digital Marketing Agency with over two decades of industry experience.Mario has been successfully building brands and launching revenue-generating marketing campaigns for over twenty years.Mario helps businesses review and evaluate their online presence and market position and implement proven solutions to uncover their "IT" factor. He focuses on supercharging brands to stand out from the crowd, gain more attention, generate more leads and ultimately increase revenue. Here are a few of the topics we’ll discuss on th...
2023-02-0741 minMasters in Marketing AgencyWhat is Entrepreneurial Education? with Evan GoveEvan Gove is a seasoned entrepreneur and business growth consultant specializing in operational and performance consulting.Evan has significant experience in starting and managing businesses. Here are a few topics we’ll discuss in this episode of Masters in Marketing Agency:Why entrepreneurial education is so important. What’s missing from most entrepreneurship classes. The way an entrepreneur’s mind works. How to start a marketing firm. How marketers should approach new clients. Why marketing is for more than just growth. Resources:Evan Gove EnterprisesThe Ten X RuleMi...
2023-01-3130 min
Masters in Marketing AgencyCreating a solid hiring process with Element212’s Tammy ColemanTammy Coleman has been in the marketing world for over 2 decades and has run her marketing firm Element212 for almost 15 years.As a Chief Marketing Officer, breakthrough strategist, and disruptor, Tammy focuses on aligning her clients' brands, messages, strategies, and teams for sustainable growth.Tammy focuses on creating brands that build interactions, expectations, and emotional connections. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:The problems with studying business at college.The personality you need to...
2023-01-2441 minMasters in Marketing AgencyThe Do’s and Dont’s of marketing agency hiring with WideFoc.us’s Eric ElkinsEric Elkins is a strategist, author, professional speaker, and CEO and Chief Strategist of WideFoc.us a real-time social media agency that manages B2B and B2C social media outreach, paid ad campaigns, and monitoring and engagement for global brands to drive business goals like revenue, thought leadership, and lead generation. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:The dangers involved in working with partners.Getting your first marketing agency customers.How to avoid overwhelming your clients with the potential of social media.Wa...
2023-01-1735 minMasters in Marketing AgencyMarketing across Industries with Customers from around the World with Aqaba Technologies Ramsey SweisRamsey Sweis is the President, Founder, Architect, and Lead Digital Strategist for Aqaba Technologies.Ramsey has over two decades of experience in the digital marketing space, improving his client's marketing intelligence, providing marketing consulting, and growing brands through customer acquisition and online engagement. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:How to pick the branding for a marketing agency.How to get your first customers and bring in new business.When to start being more selective with your clients.Co...
2023-01-1033 minMasters in Marketing AgencyB2B Marketing Techniques with Dragon360’s Andy GrollerAndy Groller is the President and CEO of Dragon360 and is an experienced marketing leader helping B2B and DTC brands solve their marketing challenges and reach new levels of ROI, CAC, and growth. Andy has partnered with brands that range from mature startups to enterprise behemoths and is a firm believer in working hard, getting great results, and having fun while doing it. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:How to identify if something is a long-term str...
2022-12-1333 minMasters in Marketing AgencyWhat Happens When an Agency Scales too quickly with Rip Media Group’s Maury RogowMaury Rogow spent over 15 years successfully launching products and growing revenue at high-tech (software, enterprise web) companies during the internet boom, including AT&T, Lucent, Cisco Systems, GeoTel, Watchfire, and Avaya. Maury is now the CEO of Rip Media Group where he helps new companies increase sales by producing branded commercials, and amplify brands globally with digital marketing campaigns. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:How to enter the film industry.How to get the first clients for you...
2022-12-0635 minMasters in Marketing AgencyThe Value of First-party Data for New Customer Targeting and Acquisition with Adworthy’s Scott EllisScott Ellis has worked in marketing for over 20 years and is now the President of Agency Operations and COO & SVP of Product Delivery at Adworthy.At Adworthy, Scott is responsible for the successful delivery of their 1st party data products, and agency services.Utilizing their privacy-compliant targeting platform that mines and optimizes 1st party data for new customer acquisition, Scott works with Brands and Agencies, Technology Partners, and Investors, to deliver optimized first-party data products and best practices that deliver market-leading business results and accelerated speed to value. Here...
2022-11-3033 minMasters in Marketing AgencyInfluencers Vs. User Generated Content with Hamsah AhmedHamsah Ahmed runs her own marketing agency that hypes brands up with the right content, influencer marketing, digital marketing, and user-generated content.Hamsah focuses on working with non-profits and small agencies to build their brand into something people desire to associate themselves with. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:The benefits of working with non-profits and small agencies.How to measure how well a post is performing.How to get customers in different countries.The difference between working wi...
2022-10-2527 min
Masters in Marketing AgencyHow to Create a Casino Marketing Plan with CMS Group’s Rick CampbellRick Campbell is an innovative, results-producing casino marketing executive with a proven track record of success developing and leading comprehensive casino marketing strategies that exceed business goals and objectives for very successful companies.Rick has expertise in directing the creation of marketing tools and steering the execution of marketing, and he has demonstrated success in driving growth in targeted markets through the implementation of key projects. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:How to get the first customers fo...
2022-10-0430 minMasters in Marketing AgencyBaseball and Business with Revel’s Jason PiaseckiJason Piasecki is the Partner and CEO of Revel, a marketing agency that has grown hundreds of B2B brands.Jason focuses his attention on the unique challenges B2B companies have in growing their business and develops individualized strategies and tactics that deliver measurable results that meet unique business goals. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:How baseball relates to business. What it’s like starting a marketing agency. How Jason got his first customers for his market...
2022-07-0130 minMasters in Marketing AgencyDirect Mail and Re-target Marketing with DirectMail 2.0’s Brad KuglerBrad Kugler has a passion for leading and growing businesses and has been the CEO at DirectMail 2.0 for over 5 years, where they provide a marketing based solution designed to track clients direct mail campaigns and enhance the overall result through cross-channel marketing. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:What DirectMail 2.0 does and how they help organizations with their marketing efforts.The amount of touchpoints it takes to generate a sale.The benefits of marketing on multiple different platforms.What makes direct mail such an...
2022-06-0630 minMasters in Marketing AgencyHow Networking Helped Laura Meyer Start Her Journey with Amazon and Build Envision HorizonsLaura Meyer is the Founder & CEO of Envision Horizons and an eCommerce agency specializing in working with Amazon and Walmart. She has also built an Amazon analytics platform. On this episode, we’ll discuss:How she applied what she learned in college to her work life and started her agencyHow Laura got into digital marketing and started her agency.How she got her first customer.Differentiating a good client vs one that isn’t a good fitWhat it’s like to get into Amazon and how it’s different than other e-commerce channelsThe key difference between b...
2022-05-0933 min
Masters in Marketing AgencyCross-functional Experience in Digital Marketing with W Ventures’ David WarschawskiDavid has been a business owner-operator and investor for more than 20 years and is a professor at Johns Hopkins University.David spends his time both as the CEO & Founder of Warschawski, the number one rated U.S. marketing communications agency, and is the Managing Director & Founder of W Ventures a one-of-a-kind accelerator. Here are a few of the topics we’ll discuss on this episode of The Masters in Marketing Agency:How David has changed his teaching strategy as the industry has changed.How David got started in digital marketing.Th...
2022-04-1833 min
Masters in Marketing AgencyHow to Use Data In Your Marketing Campaign with Janet Driscoll MillerJanet Driscoll Miller has been the President and CEO of Marketing Mojo for over 15 years and is the author of ‘Data First Marketing’.She is an expert in search engine optimization, digital advertising management, and data analytics and measurement. Here are a few of the topics we’ll discuss on this episode of The Masters in Marketing Agency:Why it’s good to ask digital marketing candidates if they are analytical or creative.How digital marketers can switch from a tactical focus to a strategic focus.Using skillset badges to empower...
2022-04-0830 min
Masters in Marketing AgencyWelcome to The Masters in Marketing Agency PodcastAre you running a digital marketing agency but feel like you need some advice? The Masters of Marketing Agency Podcast features veteran marketing agency owners who share their experiences, mistakes, and successes along their journey. Join host Josh Hoffman and make sure you have a notebook as he digs deep so you can learn more about what veteran agency owners know. The Masters of Marketing Agency Podcast is brought to you by DevNoodle.
2022-04-0801 min
Digital Marketing DiveEpisode 17 - Building Apps with Alex GarashchenkoThis episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.Okay on to the show...Hey Everyone! Welcome to an...
2019-09-0832 min