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Alex Husner

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The Art Of HospitalityThe Art Of HospitalityMarketing vs Operations: What Do The Best Vacation Rental Managers Do To Grow? (With Chad Blankenship & Alex Husner)In this episode, we're joined by Alex Husner AND Chad Blankenship to talk all things growth, marketing vs ops, revenue, pricing, brand building, consulting services for VRMs and a LOT more!Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellChad BlankenshipAlex HusnerAlex & Annie PodcastDirectly Alex2025-07-0949 minHost PlanetHost PlanetVacation Rental Marketing in 2025: Trends & Tips from Alex HusnerIn this episode of the Host Planet Podcast, we're joined by Alex Husner, seasoned marketing expert and co-host of Alex & Annie: The Real Women of Vacation Rentals.Alex shares a wealth of insights on why so many short-term rental businesses fall short when it comes to marketing – and what they can do to fix it. From the challenges of over-reliance on OTAs to the true cost of direct bookings, Alex unpacks actionable strategies that property managers and hosts of all sizes can start using today.Whether you're trying to bu...2025-06-1933 minThe Accommodation Show - Hospitality Success Series!The Accommodation Show - Hospitality Success Series!Elevate Your Guest Journey: Strategies from Industry Leader Alex HusnerI am seeing many new companies and innovations emerging at an unprecedented pace, disrupting traditional models and introducing fresh ideas. At the recent VRMA conference in Phoenix, I was struck by the sheer number of companies, nearly two dozen, that were either new to me or that I hadn't engaged with before. From an abundance of 'book direct' platforms to the surge of businesses integrating AI as the backbone of their operations, it's clear that innovation is alive and well in our industry. I'm excited to delve deeper into...2024-11-0234 minthe no BS podcastthe no BS podcastThe Psychology Behind Happy Guests with Kanan Whited and Alex HusnerIn this episode of the podcast, Mateo and John chat it up with Happy Guest co-founders Alex Husner and Kanan Whited. There's something refreshing about this guest portal and the story and psychology behind the app is entertaining and fulfilling. You're gonna want to download this one.Episode Highlights:Guest Introductions: Exciting projects ahead: Alex, a returning guest, shares her excitement about new projects and life post-Casago.First-time guest Kanan Whitehead, co-founder of Happy Guest, joins the show to discuss his journey into vacation rental tech.Kanan’s Origin Story: From Am...2024-10-1239 minBooked Solid Show - Short Term Rental PodcastBooked Solid Show - Short Term Rental PodcastEP17 - The strategies and tactics used by large scale property management companies with Alex HusnerWelcome to this week's podcast with Alex Husner, former CMO of Condo-World, CEO of Directly Alex, and podcast host of Alex & Annie. Alex shows us how large property management companies invest in marketing and tactics smaller property managers can deploy to build their brands. She breaks down the components within her marketing flywheel. Want to connect with Alex, find her here: https://www.instagram.com/alexohusner/ https://www.alexandanniepodcast.com/ https://directlyalex.com/ Interested in joining happy guests? Here's Alex's referral link for...2024-07-0359 minThe Vintory PodcastThe Vintory PodcastEpisode 12: Top 10 Mistakes - Alex Husner's Guide to Avoiding Vacation Rental PitfallsWelcome to The Vintory Podcast: Top 10 Mistakes. Based on the Amazon best-selling book, Vacation Rental Secrets. Alex Husner lays bare the teachings of trial and error in the realm of vacation rental management—discover what to do and not to do!Enjoy!⭐️ Links & Show NotesVacation Rental SecretsAlex HusnerDirectly AlexBrooke Pfautz 🔗 Connect With VintoryWebsiteLinkedIn🚀 About VintoryVintory is the first and only platform designed exclusively to help vacation rental managers recruit new homeowners and add more properties to their management program. 2024-06-2843 minBetween Two HumidorsBetween Two HumidorsBetween Two Humidors Episode 007 > Alex HusnerA seasoned vacation rental marketing expert, Ms. Alex Husner has played a key role as CMO in two enterprise vacation rental management companies in the United States for the past 14 years. In early 2024, Alex decided to pursue her own entrepreneurial initiatives as CEO/Founder of Directly Alex LLC, a consultancy firm specializing in direct bookings and business growth strategies for vacation rental management companies. During her 13-year tenure as CMO with Condo-World, Alex spearheaded the growth of the company from 150 to 500 condos under management, driving $25M in annual revenue of which 95% came through direct marketing efforts. Alex served as...2024-06-2754 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation Rentals1st of the Month Bonus Episode: Annie’s Next Big Leap, plus Spring Happenings & UpdatesSend us a message!Welcome to our 1st of the month bonus episode. In this episode, Alex & Annie are not fooling around with April Fools' jokes; instead, they have significant announcements to share!Annie's New Role at NextPaxAnnie unveils her new role as the Director of Technical Supply for the Americas at NextPax. She discusses her responsibilities, the potential for growth in South America, and the importance of channel management in today's vacation rental landscape. Annie shares insights on NextPax's platform and strategic partnerships that ensure efficient service for property managers.2024-04-0129 minThe Playbook With David MeltzerThe Playbook With David MeltzerInsights on True Fulfillment with Alex Husner and Annie HolcombeIn today’s episode, I join forces with Alex Husner and Annie Holcombe to explore a journey of transformation, from overcoming personal and professional hurdles to embracing a life of abundance and happiness. We discuss the importance of gratitude, forgiveness, and accountability, and how adopting these values has reshaped my perspective on success. Through tales of my past, insights into the power of meditation, and the significance of asking for help, we uncover the essence of true fulfillment. This conversation is a deep dive into the strategies that have propelled me towards empowering over a billion people to find th...2024-03-2728 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation Rentals1st of the Month Bonus Episode: Spring News, Updates & Insights from the Desks of Alex & AnnieSend us a message!Join Alex & Annie with a cute participation of Chloe, newest furry member of the family, as they delve into the current vacation rental market trends. They share their insights on the fluctuating booking rates and the explosion of Airbnb listings, particularly in the Myrtle Beach area. The duo discusses the critical need for property managers to diversify their booking strategies and the importance of direct bookings as a way to build resilience in an increasingly competitive market.Key Takeaways:💼 Market Dynamics: Alex & Annie analyze the market's performance, noting the downturn in boo...2024-03-0129 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation Rentals3 Points for Hospitality Marketing: Alex & Jonathan Ruggles of Flip.toSend us a message!In this episode, Alex had the opportunity to sit down with Jonathan Ruggles, the Director of Partnerships at Flip.to. They discuss three key points in hospitality marketing: building your digital presence on your own land, leveraging guest-generated content and audiences, and the power of being a first mover in adopting innovative strategies. Alex shares insights from her experience in the vacation rental industry, emphasizing the importance of owning data, creating authentic interactions, and staying ahead of the competition.Key Takeaways:📱 Owning Your Digital Presence: Alex highlights the significance of...2024-02-2828 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation Rentals1st of the Month Bonus Episode: Alex’s Next Big Leap, featuring David Meltzer LIVE from Blue Wire StudioSend us a message!In this engaging bonus episode of "Alex & Annie, The Real Women of Vacation Rentals," hosts Alex and Annie take you on a journey through their eventful month of January. From industry conferences to unexpected encounters, they share insights, challenges, and exciting plans for Aha Moments, the podcast's parent company.Conference Chronicles: IMN and STR Virtual SummitDive into Alex and Annie's experiences at industry conferences like IMN and the STR virtual summit for women with Stacey St. John. Explore the diverse crowds, key takeaways, and the need for bridging...2024-02-0130 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsLIVE from Panama City Beach: In The Trenches with Michael James as He Launches New BusinessSend us a message!Join Alex and Annie in this insightful episode of "Alex and Annie, The Real Women of Vacation Rentals," recorded live from Panama City Beach, as they welcome Michael, a seasoned vacation rental expert, to discuss his journey in the industry. From starting a business with a solid plan to exiting and now embarking on a new venture with a focus on accessibility, Michael shares his wealth of knowledge and experience.Michael's Journey:Michael recounts his move to the 30A area in 2004 and the launch of his vacation rental company...2024-01-1717 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsSpotlight on Exceptional Property Managers: LIVE with 30A Beach GirlsSend us a message!In the latest episode of "Alex and Annie, the Real Women of Vacation Rentals," listeners were treated to an insightful conversation with the dynamic duo of 30A Beach Girls, Hollie and Lisa. Nestled in a stunning vacation home with the aroma of a chef's creation wafting through the air, the podcast delved into the secrets behind the success of this female-led empire in the vacation rental industry.The Founding Story:Hollie unveils the fascinating journey of 30A Beach Girls, from a humble housekeeping and maintenance company to a...2024-01-0320 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation Rentals1st of the Month Bonus Episode: Celebrating a Year of Growth and Looking Ahead to 2024Send us a message!In this special first-of-the-month episode of 'Alex and Annie, the Real Women of Vacation Rentals,' hosts Alex and Annie take a nostalgic journey through 2023 and unveil exciting plans for the upcoming year.Book Announcement:Get ready for their upcoming book, "Connecting the Dots," where Alex and Annie delve into the biggest aha moments from their interviews with industry experts. Discover the insightful themes and lessons that will be explored in this must-read for anyone in the vacation rental sphere.Top Five Episodes of 2023:2024-01-0132 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsSell or Be Sold: Rebl Rentals Former CEO Reflects on Selling the Business, with Leslie SonnierSend us a message!In this episode of Alex & Friends, Leslie Sonnier joins Alex for an in-person conversation set against the backdrop of Myrtle Beach. From a chance meeting three years ago in matching dresses at a conference, to reflecting on the emotional process of selling Rebl Rentals, a thriving vacation rental business in Scottsdale, Arizona, this episode is a rollercoaster of memories, lessons, and the excitement of new beginnings.Creating Memorable Experiences and Impact on Families:The conversation emphasizes the profound impact vacation rentals have on families and their cherished memories...2023-12-1326 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsRevving up for DARM with Rebecca Ballart & Ben ColemanSend us a message!In this engaging episode of Alex and Annie: The Real Women of Vacation Rentals we are joined once again  by Ben Coleman, the visionary founder of Rev and Research, alongside the Chief Operating Officer, Rebecca Ballart.Rev and Research revolutionizes the vacation rental industry with their 100% done-for-you revenue management services. Beyond standard rate adjustments, the team, driven by a passion for data and numbers, conducts a comprehensive analysis of clients' businesses. From revenue discussions to sales budgets and overarching goals, their unique bottom-up approach has halved owner attrition in the first y...2023-11-2450 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsRevving up for DARM with Rebecca Ballart & Ben ColemanIn this engaging episode of Alex and Annie: The Real Women of Vacation Rentals we are joined once again  by Ben Coleman, the visionary founder of Rev and Research, alongside the Chief Operating Officer, Rebecca Ballart.Rev and Research revolutionizes the vacation rental industry with their 100% done-for-you revenue management services. Beyond standard rate adjustments, the team, driven by a passion for data and numbers, conducts a comprehensive analysis of clients' businesses. From revenue discussions to sales budgets and overarching goals, their unique bottom-up approach has halved owner attrition in the first year. With a team of industry l...2023-11-2151 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsThe A-Ha Moment: 2 Year Flashback to Where it All BeganSend us a message!Welcome to a special flashback episode of Alex & Annie! Today marks the 2nd anniversary of the podcast, and we couldn't be more grateful for the road so far, and excited for what's to come!To celebrate, we decided to back the episode where it all started. Fun fact - the first time we tried to record it we needed 3 takes to get it right, as technology was getting the best of us.Here are the original show notes - In this inaugural episode of Alex & Annie: The R...2023-11-0347 minThe Accommodation Show - Hospitality Success Series!The Accommodation Show - Hospitality Success Series!4,000+ properties under management - talking direct bookings! with Alex Husner from Casago 🎧 Don't forget to subscribe! If you've ever found yourself stuck in the OTA (Online Travel Agency) hamster wheel, yearning for a way to reclaim your margins and build brand loyalty, then this episode is your golden ticket. I’m honoured to host Alex Husner, CMO for Casago (check them out, they are doing unreal work) and an industry heavyweight in the vacation rental market, to shed light on the intricacies of direct bookings. Alex brings a unique blend of expertise and passion to the show, offering actionable insights for businesses of all sizes. Whether you're managing a boutique B&B or...2023-10-1641 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsEmbark On Your Marketing Journey with Marketing Guru, Veronica RomneySend us a message!On this episode of Alex & Annie : The Real Women of Vacation Rentals, Alex is joined by Veronica Romney, Founder of Rainmaker Residency™ and VeronicaRomney.com. Veronica is a coach of all things marketing and leadership with over 15 years of experience. She puts her marketing skills on display with the two long term rental properties and one short term rental property she owns, and her marketing efforts as a solo contributor have outperformed both agencies and management companies with her holistic understanding on what it means to effectively market both herself and her products.2023-10-1140 minThe Rainmaker PodcastThe Rainmaker PodcastHow Your Personal Brand Helps Your Company's Brand with Casago CMO Alex HusnerIn today's rapidly changing job market, it has become increasingly uncommon to encounter individuals who have dedicated an entire decade to a single company. Yet, here we are, thrilled to engage in a captivating conversation with none other than Alex Husner, a true testament to steadfast commitment and professional perseverance. In this episode, we embark on a fascinating journey through Alex's career in the vacation rental sector, delving deep into the remarkable experiences and insights that only a decade-long tenure can offer.As we unravel Alex's story, we'll gain invaluable insights into the challenges and triumphs that...2023-10-0440 minThe STR SisterhoodThe STR SisterhoodAirbnb Host vs. Professional Vacation Rental Manager: Insights from Alex HusnerJoin me for an engaging conversation with Alex Husner, Chief Marketing Officer at Casago, co-host of the engaging Alex & Annie: The Real Women of Vacation Rentals Podcast, and a distinguished Member of the Board of Directors at the Vacation Rental Management Association (VRMA).Alex shares her insights on how professional vacation rental managers operate and how it compares to the short-term rental world. She also reveals a staggering statistic on the amount of direct bookings that professional vacation rental managers achieve.We also discuss the importance of networking, creative ways to drive growth in your...2023-10-0341 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsVacation Rental Secrets with Best Selling Author, Brooke PfautzSend us a message!On this episode of Alex & Annie : The Real Women of Vacation Rentals, Alex is joined by D. Brooke Pfautz, Founder of Vintory - a company that is laser-focused on helping vacation rental managers grow their inventory. Brooke stumbled into the vacation rental space right before the global economic crisis of 2008 when he founded Vantage Resort Realty which quickly grew to 500+ properties under management and became one of the country’s largest vacation rental managers. After exiting from Vantage in 2013, Brooke held a couple of positions in the space until launching Vintroy 4 and a ha...2023-09-2036 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsGetting Creative: Unlock Your Next Great Idea at Keystone Retreats with Steve Schwab and Matt LandauSend us a message!In this episode, Alex & Annie are joined by two recurring guests: Steve Schwab, CEO of Casago, and Matt Landau, Founder of VRMB. Together, they have started a new joint venture called Keystone Retreats.These recurring cohorts aim to help those in the vacation rental industry break through to the next level through creative and educational workshops and events.Last year, Matt was feeling that burnout was creeping up on him.Not being his first rodeo, he knew exactly what the signs are, and decided to start pivoting...2023-08-2329 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsThe Inside Scoop Behind the VRMA, with Executive Director Kimberly MilesSend us a message!Today joining Alex & Annie is Kimberly Miles, Executive Director of the Vacation Rental Management Association (VRMA) - an international, professional trade association of the vacation and holiday rental property management and hospitality industries. Kimberly has been with the VRMA for 2 years, and previously had an impressive 19 year tenure at American Hotel & Lodging Association, where she advanced up to becoming their SVP of Operations.Our very own Alex Husner is also a board member of the VRMA, so on this episode Alex and Kimberly dive into highlighting the role of the Executive...2023-08-1635 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsThe Importance of Diversification with the Founder & CEO of Newman Hospitality, Andy NewmanSend us a message!Today joining Alex & Annie is Andy Newman, Founder & CEO of Newman Hospitality - a company that connects Real Estate Investors with high income short-term rental opportunities. Newman Hospitality operates in South Florida, Northern Virginia and Indiana, which at first glance might seem like an inefficient mix of locations, but as it turns out this very approach has given Newman Hospitality the chance to avoid the huge risk factor and seasonal woes of having all of your eggs in one geographical basket. Andy mentions that this strategy blossomed from his banking background...2023-08-0950 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsExploring New Air Sensor Technology with the CMO of WYND, Dora DuSend us a message!In this episode, Alex and Annie are joined by Dora Du, CMO of WYND - venture-backed startup that has built proprietary sensor technology that helps homeowners take control of the air in their properties. Their first use case is a product line that monitors and improves in-door air quality, and more recently they’ve released a new product that detects noise and smoke.WYND was founded by MIT engineers and scientists, with their first focus being to create products for the residential market. During COVID, they ventured into the vacation rental sp...2023-08-0225 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation Rentals1st of the Month Bonus Episode: Simon Says - The Airbnb Bubble has BURSTSend us a message!On the August 1st of the Month Bonus Episode, Alex & Annie welcome the return of Simon Lehmann - CEO and Co-Founder of AJL Atelier, a boutique consultancy that specializes in the international private accommodation and vacation rental industry. The topic of today is the shifting landscape of the short term rental industry, and what the current situation is in different STR hotspots around the world.Simon has a 360 view of the global vacation rental market, as both his consultancy and the clients he serves operate around the world. One of his...2023-08-0140 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsThe Journey is the Destination: How Mike Reinman Sold to Vacasa, then Opened 2 Casago LocationsSend us a message!In this episode, Alex and Annie are joined by Mike Reinman, Owner of Casago Kona & Owner/GM of Casago Redwood Coast. Mike sold Redwood Coast Vacation Rentals to Vacasa at the end of 2019. After speaking with Casago CEO Steve Schwab, Mike decided to return to the industry and purchase a STR business in Kona. This is where his partnership with Casago began, and what laid the foundation for his next venture with Casago Redwood Coast.Mike started in the short-term rental industry by converting his garage into a rental space. He...2023-07-2633 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsWe've Got 99 Problems But Trash Pickup Ain't One, with CanMonkey CEO Alex ShapiroSend us a message!In this episode, Alex and Annie are joined by Alex Shapiro, CEO and Co-Founder of CanMonkey - the very first Trash-To-Curb Service that handles the waste and recycling can duties of your vacation rental properties.CanMonkey started 4 years ago with a business model that’s similar to Uber and DoorDash - employing gig economy drivers to ensure a seamless service across 13 different states. What differentiates them from Uber’s business model is that they’ve achieved profitability as a bootstrapped startup, instead of relying on funding and burning through cash.Be...2023-07-1939 minThe Vacation Rental ShowThe Vacation Rental ShowGet Out of the AirBnB Hole with Alex Husner, Chief Marketing Officer at CasagoIn this episode of How We Grow: The Vacation Rental Show, Lynell Gordon is joined by Alex Husner, Chief Marketing Officer at Casago, one of the largest professionally managed vacation rental companies in the U.S. She is also the Co-Host of Alex & Annie, along with previous guest of ours, Annie Holcombe. Alex is an STR expert with over a decade of experience in the industry, passionate about developing strategies that drive sales overnight and brand over time!Join them as they:Dive into the importance of brand identity to a new vacation rental businessOutline why user...2023-07-1124 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsHow to Explain Changes in Revenue and Bookings to Your HomeownersSend us a message!In this episode, Alex & Annie are joined by a panel of experts to help guide you on a pressing topic - How to Explain Changes in Revenue and Bookings to Your Homeowners.2023 is not turning out to be as profitable as expected for vacation rental managers, and naturally this is causing quite a bit of turmoil for property managers, especially those who got into the business during the golden years of 2020-2022.That’s why today's Revenue Roundtable features Ben Coleman - Founder of Rev & Research, Vanessa Hu...2023-07-0547 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation Rentals1st of the Month Bonus Episode: Celebrating 100 Episodes of Alex & AnnieSend us a message!Welcome to Episode 101 of Alex & Annie: The Real Women of Vacation Rentals - the celebration of passing the 100-episode milestone.Today, we are joined by Ed the Ghost Host, who's interviewing us about this wonderful journey we've been on since January 2021, and passing us the microphone so we can unveil some new projects and initiatives coming your way.To start, we'd like to thank everyone who has come along for the ride - from our wonderful guests to our plentiful listeners and those who engage with us on social...2023-07-0125 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsFrom 0 to 100 Real Quick: Celebrating 100 Episodes of Alex & Annie Podcast with The 100 CollectionSend us a message!In this very special anniversary episode, Alex & Annie are joined by Travis Wilburn and Rebecca Lombardo - Co-Founders of The 100 Collection.The 100 Collection is a prestigious evaluation program that recognises exceptional vacation rentals managed by industry-leading companies committed to excellence in hospitality across a multitude of destinations.Travis and Rebecca are huge believers in the value that local brands bring to the vacation rental space and the importance of a “Doyen/Doyenne” - meaning the most well respected and knowledgeable person in their particular space - as the term rela...2023-06-2843 minDestination Marketing PodcastDestination Marketing PodcastShort-Term Rentals and Starting a Podcast with Alex Husner and Annie HolcombeJoining the show today are the hosts of Alex & Annie: The Real Women of Vacation Rentals, Alex Husner and Annie Holcombe! Find out how a chance meeting in a hotel bathroom led to the launch of their podcast and learn some of the duo's favorite moments so far. Alex and Annie also give their insights on some of the current issues facing the short-term rental industry. "It's going to be interesting to me to see where the industry goes in the next 18 months because I think you're going to see a lot of people that are just going...2023-06-2744 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsHarnessing HostGPO to Simplify Purchasing for Vacation Rentals, with CEO Jeff IloulianSend us a message!Join us for an enlightening conversation with Jeff Iloulian, the CEO of HostGPO, a game-changing buying group for short-term rentals. Discover Jeff's remarkable journey from lawyer to successful vacation rental operator. He founded HostGPO to solve the challenge of sourcing high quality, affordable products for vacation rentals. By leveraging collective buying power, HostGPO transforms the industry, making it easier for operators to access top-notch products at discounted rates.In this episode, discover how HostGPO helps vacation rental owners save money in the long run by sourcing durable, commercial-grade furniture. We explore...2023-06-1450 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsPaid, Earned & Owned Media Strategies with Adam Stoker, CEO of Relic AgencySend us a message!Join us for an insightful conversation with Adam Stoker, president and CEO of Relic Agency and guru in the world of tourism and destination marketing (DMO/CVBs/Chamber of Commerce). Discover how he stumbled into the tourism industry, built an 8-year relationship with the Cedar City, Utah Tourism Bureau, started the Destination Marketing Podcast and is now one of the largest DMO agencies in the country. In this engaging episode, we discuss the impacts of COVID-19 on the tourism industry, including the importance of building strong relationships with local stakeholders and v...2023-06-0752 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation Rentals1st of the Month Bonus Episode: Making Advocacy FUN Again! With Tiffany EdwardsSend us a message!Welcome to another first of the month bonus episode where it’s all about advocacy and legislative issues with Tiffany Edwards, a strategic consultant specializing in short-term vacation rental organizations. Tiffany's expertise spans across various markets, assisting in navigating STVR regulations, state legislation, stakeholder engagement, and grassroots campaigns. Her remarkable achievements include receiving the 2021 VRMA President's Award for her exceptional work in reopening STVRs post-COVID and raising advocacy funding to over $1.5 million for the organization.In this episode, Tiffany delves into the current state of vacation rental advocacy. She shares her ex...2023-06-0141 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsScaling a Global Vacation Rental Brand with Casago Partner Ryan DameIn this compelling episode, we have the pleasure of sitting down with Ryan Dame, a seasoned leader in the vacation rental and hospitality industry. As a Partner at Casago and Good Neighbor Tech, Ryan brings a wealth of knowledge and experience to the table. What does it take to excel in a multi-market operation and how important is financial literacy for vacation rental operators? Tune in Now!Join us as we delve into his insights on excelling in a multi-market situation, the importance of strategic partnerships, and the intricacies of franchising at Casago. Additionally, Ryan sheds light...2023-05-3150 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsBreaking News: Amy Hinote is BACK! 2023 DARM & Women's Conference Coming in DecemberSend us a message!Welcome to a special episode where we have the privilege of sitting down with Amy Hinote, the founder and editor-in-chief of VRM Intel Magazine, an industry leading trusted source of news, information, and resources for those in the professionally managed vacation rental industry. Drawing from her extensive background in finance and over 15 years of experience in the field, Hinote offers insights on the evolving landscape of the vacation rental industry and the upcoming fifth annual Data and Revenue Management Conference and the 2023 Vacation Rental Women's Summit in December.Join...2023-05-2643 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsUnveiling the Secrets of High-End Concierge Service for Vacation Rentals with Kristin BrownSend us a message!In our latest episode, we sit down with Kristin Brown CEO of Concishare, a prominent lifestyle concierge management company to explore high-end concierge service for vacation rentals.  What does it take to provide a seamless experience and create an atmosphere of total relaxation for your guests? And what is the right mindset and strategies needed to excel in this space?Join us for an insightful conversation with Kristin as we explore the world of hotel-level concierge service tailored for vacation rentals. Discover her guests' most frequently utilized service, the intricacies of l...2023-05-2437 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsProperty Management for Long and Short Term Rentals: Challenges and Strategies With Craig StevensSend us a message!Craig is a financial expert, author, and speaker who founded Shore Term Rentals, a short-term rental and property management company in New Jersey. With over 25 years of experience, he started acquiring multifamily apartment buildings in 2014, grew to 9 complexes worth $6M+, and developed a property management company to manage several of his personal properties.In this episode, Craig shares how he’s leveraging his background in finance to effectively run his property management business. Craig delves deep into the unique landscape of managing properties at the Jersey Shore, the ways in which sh...2023-05-1732 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsAdvocating for Short Term Rentals with Dana LubnerSend us a message!This is a must-see episode: Today, we are joined by Dana Lubner, Director of Community Development at Rent Responsibly and host of the podcast "How to Save Your Vacation Rental Business." With a background in marketing and advertising, Dana fell in love with the short-term rental industry while working with her brother's company, Effortless Rental Group. However, her real passion emerged when she witnessed the industry's need for advocacy and education. As a founding member of Mile High Hosts, Denver's short-term rental community, Dana has organized events such as the Good Neighbor Summit...2023-05-0339 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation Rentals1st of the Month Bonus Episode: Mergers, Acquisitions & Consolidations…Oh My! With Simon LehmannSend us a message!Simon Lehmann is back for our May 1st of the Month Bonus Episode! As one of the world’s foremost experts on short-term rentals and vacation rentals, Simon is always first to spot emerging trends in our industry.  In this episode, we delve into the current state of acquisitions within vacation rentals and how the economy is influencing these deals, along with what companies should be thinking about if they’re considering selling. Join us to gain valuable insights into the world of vacation rentals and learn how to navigate its chang...2023-05-0139 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsImplementing EOS to Enhance Efficiencies, with Matt DurretteSend us a message!Here’s an episode you won’t want to miss: We talk to Matt Durrette, Founder and CEO of Cozi Vacation Rentals, about their journey to success.Nestled in the beautiful Texas Hill Country in Fredericksburg, Cozi is a premier 24/7 provider of property management and marketing services for its owners and a provider of unforgettable experiences for its guests. Originally founding the business out of Baltimore, MD, in 2014, Matt was able to grow his managed portfolio in this downtown market to 100 homes from 2014 to 2019 while working full-time for Northrop Grumman as a Gl...2023-04-2650 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation Rentals2023 Update: Markets, Revenue, Bookings & More with Melanie Brown of Key DataSend us a message!For today’s episode, we talk to Melanie Brown. Melanie is the Director of Data and Analytics at Key Data, the leading analytics and benchmarking company for the vacation rental industry. Melanie has a strong background in data-driven decision-making. She is excited to help property managers and destinations around the world better understand their data. Key Data is the leading provider of trusted, real-time short-term rental market data around the world. Key Data Dashboard was created BY property managers FOR property managers. They offer an ensemble of business intelligence (BI) tools th...2023-04-1942 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsBreaking News: Key Data Dashboard and Rev & Research Form New PartnershipSend us a message!In today’s episode, Alex and Annie feature two special guests, Jason Sprenkle, CEO of Key Data Dashboard, and Ben Coleman, President of Rev & Research. They unveil a new partnership between their two organizations to better service their co-customers. Key Data is great at helping customers visualize data, especially with the increasing use of purely automated pricing platforms, while Rev & Research excels at walking customers through the process. Ben shares how genuine care to help customers make more money and give them back their time became the driving force behind their par...2023-04-1422 minAlex and Annie: The Real Women of Vacation RentalsAlex and Annie: The Real Women of Vacation RentalsBreaking News: Key Data Dashboard and Rev & Research Form New PartnershipIn today’s episode, Alex and Annie feature two special guests, Jason Sprenkle, CEO of Key Data Dashboard, and Ben Coleman, President of Rev & Research. They unveil a new partnership between their two organizations to better service their co-customers. Key Data is great at helping customers visualize data, especially with the increasing use of purely automated pricing platforms, while Rev & Research excels at walking customers through the process. Ben shares how genuine care to help customers make more money and give them back their time became the driving force behind their partnership.  Learn more about how t...2023-04-1422 min