Shows
GTM LiveRV E25 - Revenue needs R&D, Addressing Alignment Issues, and more! | Best Of: Podcast AppearancesAs the year winds down, we’re collected some of the best moments of Chris’s podcast appearances over the last two months. Thanks to the hosts who have reached out to welcome Chris onto their shows, including Tom Hunt (Confessions of a B2B Marketer), Alex Krawchick and Mary Blanks (REVolution Podcast), Michael Pedersen (Dominate Your Market), Pablo Ruiz (Performance Media Podcast), and Asher & Kelly (Unlearn Podcast).Topics covered are:How the overall function of marketing is brokenAddressing the hot take that the Revenue Process doesn’t need R&DA new way to measure success and RO...2022-12-2129 min
REVolutionCold Emails and Hot RevOpsOn this episode of the B2B REVolution Podcast, Kelsey Galarza joins us to talk about everything from the latest in B2B revenue to why marketing and sales has become oversaturated by technology that enables mass outreach at scale while sacrificing quality and high-value experiences. We also touch on hot topics like declining response rates for cold outreach, the overuse of third party intent, marketing compensation, attribution, and more.REVolution is powered by Klearly and hosted by Mary Blanks and Alex Krawchick.
At Klearly, we’re here to help revenue teams work better to...2022-12-1956 minREVolutionPutting the P in product-market fitListen in as Marcus Andrews joins us to talk about the current state of B2B product marketing and how things are evolving as organizations shift from growth at all costs strategies to having more focus on retaining and growing their existing customer base. He also shares four things every go to market team should be considering as we face uncertain times in the coming quarters.Marcus Andrews is the Director of Product Marketing at Pendo and the author of a book called Narrative Design for Business. He's a well respected member of the Product Marketing Alliance...2022-11-2853 minREVolutionThe Art & Science of Sales ManagementThis episode is all about the state of B2B selling and covers the hottest topics being discussed by sales teams around the globe today. The featured guest is Ryan Walsh, the Founder and CEO of RepVue. We discuss the importance of first-line sales managers and the art and science required to sell well. Other topics include why product market fit is so important, why you shouldn't chase high OTE alone, and what Ryan sees for the future of B2B sales.Ryan Walsh is the founder and CEO of RepVue, the world’s largest crowdsourced sales te...2022-11-2155 minREVolutionA winning mindset for revenue teamsJoin along as Steve Travaglini shares his winning mindset philosophy. We discuss everything from how he got his start in sales to how he’s creating a butterfly effect for his sales team. You’ll want to hear about their work with a mindset coach and what Steve thinks about being “hardcore”. Spoiler alert…it’s not as intense as you might initially think. We wrap up by talking about alignment and why shared goals across sales, marketing, and customer success is critical.Steve Travaglini is the Chief Revenue Officer at LinkSquares, the fastest-growing AI-powered contracting platform for legal te...2022-11-1452 minGTM LiveRV E16 - Thoughts on "All-Bound" and Revenue as a Team Sport | REVolution Podcast“You have to remove the idea of credit”: focusing on alignment and viewing revenue as a team sport, rather than splitting up department focus, will help improve strategy. Chris was featured on the REVolution Podcast with Alex Krawchick and Mary Blanks of Klearly to discuss Revenue Generation, metrics, attribution, and more.2022-11-1345 minREVolutionFrom Legos to MarTech Logos and Beyond!The energy and enthusiasm in this episode is palpable as Scott Brinker joins us to talk about everything from the Martech map to the intersection of digital transformation and customer experience. We'll also touch on why many organizations continue to struggle with internal change management.Scott Brinker is the Vice President of Platform Ecosystem at HubSpot and is a creator of the "infamous" Marketing Technology Landscape map. He’s a writer, speaker, and content creator who is incredibly passionate about all things digital transformation and its intersection with technology, data, people, and processes.REVolution is po...2022-11-0752 minREVolutionTake Me Out to the Sales GameWe're joined by Corporate Bro (aka Ross Pomerantz) where we touch on everything from how he got his start in sales, to a shared love of baseball, what he thinks about marketing, and why getting older is hard.Ross Pomerantz is a B2B influencer, founder, investor, and sales tech advisor. If you’re on Instagram or LinkedIn, it’s likely you know him as THE Corporate Bro. With over 300,000 followers on Instagram, 73,000 on LinkedIn, and nearly 23,000 on YouTube, he has generated a ton of content since getting his start in sales back in 2013 at Oracle. Check out...2022-10-3150 minREVolutionEcosystems, Partners, and Communities, oh my!Listen in as we explore the continued pressure B2B teams have to evolve the way we connect with buyers, along with the increasing role ecosystems, partners, and communities must play in driving sustainable growth. Jill Rowley has spent more than two decades in B2B SaaS with experiences in many notable companies including Salesforce, Eloqua, and Marketo. She’s an advisor with experience across sales and marketing technology companies and is a Limited Partner and Go-To-Market Advisor at Stage 2 Capital. She's all about focusing on the customer and supporting your GTM efforts with a broad ecosystem of...2022-10-2449 minREVolutionPutting the market in go to market (GTM)In this episode, Scott Vaughan shares why he thinks alignment is pure BS, what go to market should be defined as, and how teams should be working better together with the right ingredients in place.Scott Vaughan is a seasoned executive focused on helping teams define and refine their overarching go-to-market (GTM) strategies and how they work together across the organization to activate them. He advises CXOs, founders, and investors on how to best breakthrough or get unstuck on their growth journeys. Scott is also an analyst for the Acceleration Economy and held multiple leadership roles in...2022-10-1754 minREVolutionBuilding trust with sales and marketing one marble at a timeDo you ever wish sales and marketing could work better together? Dig into this episode where Jackie Yeaney talks about her background, mission based leadership, and one of the best sales and marketing relationships she's ever had where trust, respect, and shared metrics created a foundation for lasting success.Jackie is a distinguished marketing leader with experience at Boston Consulting Group, Delta, Ellucian, Red Hat, and Tableau, and is an executive coach, advisor, and current board member at Avaya and Talk Space. She is dedicated to creating mission-based alignment for her teams and focusing on stories and...2022-10-1047 minREVolutionJoin the B2B REVolution!This two minute trailer will provide you with a preview of the awesome conversations to come in Season 1 of REVolution. Be sure to follow the podcast and share it with others as we embark on a season full of engaging conversations with the brightest minds in B2B. Powered by Klearly and hosted by Mary Blanks and Alex Krawchick.2022-10-0302 min
The Friday NoonerThe Line Between Man And Bum, Plus Klearly’s Alex KrawchickPete, Joe and Chantal talk UNC professor and serial entrepreneur Jim Kitchen being on board Jeff Bezos’ upcoming Blue Origin space launch before welcoming Alex Krawchick, founder and CEO of Klearly. 2022-03-1836 min
The Revenue Growth Architects65 - Rethinking Data & Reporting With Alex Krawchick, Founder & CEO At KlearlyIn this week's episode we're hitting the ground running and taking a deep dive into data & reporting. We're joined by Klearly's Founder & CEO, Alex Krawchick who conceived the platform based on the lack of proactive analytics tools for marketing teams.We cover predictive analytics, 'invisible' touch points, how much data you should be saving and so much more. So if you feel like you're stuck in a data standstill, sit back and let us unpack some key challenges marketers have been facing and hopefully this episode will help you move your reporting in the right direction.2021-04-1251 min