Shows
Purpose-Driven ProgressAlex Lazarchik: Mastering Social Media Growth – Strategies to Stand Out & Scale in 2025Are you struggling to grow your social media presence? Wondering how to navigate different platforms without burning out? In this episode of Purpose-Driven Progress, social media expert Alex Lazarchik shares actionable strategies for building an engaged audience, creating content that resonates, and using social media as a powerful tool for growth. Whether you're an entrepreneur, content creator, or business owner, Alex breaks down what’s working right now and how to make the most of every post.In this episode, you’ll learn:✅ The #1 mistake businesses make on social media (and how to fix it...2025-03-0637 min
Club Conversations: A Marketing PodcastCommunity Connection: Empowering Your Brand with User-Generated Content with Alex LazarchikWelcome to "Clubhouse Chats," where we gather in our virtual clubhouse to have engaging conversations with industry experts. In this episode, we're joined by the incredible Alex Lazarchik, a Social Media Strategist and Founder of Sunrise Social. With her expertise in helping businesses rise on platforms like TikTok, Instagram, and Facebook, Alex is here to share her insights on the power of user-generated content and how it can empower your brand.
During our conversation, Alex will delve into the concept of user-generated content, highlighting its significance in building authentic connections with your audience. She'll explore the strategies...2023-07-2139 min
Life as CreativesLet's Catch Up with Caleb Roche: Traveling, Dad Life, & Bad JokesIn this episode, Alex catches up with her very first guest, Caleb Roche!
Connect with Alex!
TikTok: https://www.tiktok.com/@alexlazarchik
Instagram: https://www.instagram.com/alexxlazarchik/
LinkedIn: https://www.linkedin.com/in/alexandria-lazarchik
Connect with Caleb!
https://www.crocheconsulting.com/
LinkedIn: https://www.linkedin.com/in/caleb-roche
Instagram: https://www.instagram.com/calebmroche/?hl=en
TikTok: https://www.tiktok.com/@calebmroche2023-03-061h 04Life as CreativesThe Tea on Short Form Video for Social Media Marketing with Sarah WeissIn this episode, Alex talks with Sarah Weiss about all things short form video on social media.
Connect with Alex!
TikTok: https://www.tiktok.com/@alexlazarchik
IG: https://www.instagram.com/alexxlazarchik/?hl=en
LinkedIn: https://www.linkedin.com/in/alexandria-lazarchik/
Join Social Media Managers, Content Creators, and Everything in Between on LinkedIn: https://www.linkedin.com/groups/14089319/
Connect with Sarah!
TikTok: TikTok.com/@onbrandbysarah
IG: Instagram.com/onbrandbysarah
TikTok Tea Membership Waitlist:
https://www.subscribepage.c...2023-02-2149 minLife as CreativesMarketing, Mental Health, and Building a Successful Career in the Creative Industry with Christopher EvansIn this episode, Alex is joined by Christopher Evans, Director of Business Development, Creative Production, Live Action Video & Animation at PMI Digital in Pittsburgh, PA! Chris has many years of experience in the industry and shares incredibly valuable advice to new and current creatives and entrepreneurs. Alex and Chris also discuss how they balance their schedules and maintain a healthy mindset in this fast paced industry.
Connect with Alex!
TikTok: https://www.tiktok.com/@alexlazarchik
Instagram: https://www.instagram.com/alexxlazarchik/?hl=en
LinkedIn: https://www.linkedin.com...2023-02-141h 10Life as CreativesLife After College with Emily KostelnikIn this episode, Alex is joined by Emily Kostelnik to chat about corporate jobs vs freelancing, challenges of adulting and how to overcome them, steps to go from a newbie to a professional, and mindset shifts. Emily is Alex's friend from college. They studied marketing together at Indiana University of Pennsylvania and have remained good friends.
Connect with me!
TikTok: https://www.tiktok.com/@alexlazarchik
LinkedIn: https://www.linkedin.com/in/alexandria-lazarchik/
Instagram: https://www.instagram.com/alexxlazarchik/?hl=en
Join my LinkedIn group for Social Media Managers, Content C...2023-02-071h 19Life as CreativesNavigating the Online Space with Amber OrehekIn todays episode, Amber Orehek joins Alex to chat about the reality of social media, content creation, and navigating the online space. Amber helps brands and individuals scale on social media. She does social media management, UGC, virtual assistance, and mentorship!
Join my LinkedIn group for Social Media Managers, Content Creators, and Everything in Between: https://www.linkedin.com/groups/14089319/
Connect with me!
TikTok: https://www.tiktok.com/@alexlazarchik
LinkedIn: https://www.linkedin.com/in/alexandria-lazarchik/
Twitter: https://twitter.com/ALazarchik
Instagram: https://www.instagram.com/alexxlazarchik...2023-01-3046 min
Life as CreativesTaking Breaks & Growing a Personal Brand as a CreativeIn this solo episode, Alex shares her thoughts on taking breaks and how to grow your personal brand on social media. She shares her struggles with taking time off work and how she has been dealing with that. She also dives into her thoughts on the rise of microinfluencers and UGC creators. Why is it so hard to build a personal brand? What is everyone missing?2022-08-1642 minLife as CreativesLife as a Senior Marketing Specialist, Photographer, Entrepreneur, and more with Gabriela RossiIn this episode, Alex catches up with one of her closest friends from college, Gabriela Rossi. Gabriela is a Senior Marketing Specialist at a car dealership in Pennsylvania, owns a photography business, and she's engaged! Alex & Gab chat all about her photography business, her new position, and transitioning into adulthood after college.
Connect with Gab:
Instagram: https://www.instagram.com/gabriela.rossi1/
LinkedIn: https://www.linkedin.com/search/results/all/?keywords=gabriela%20rossi&origin=RICH_QUERY_SUGGESTION&position=0&searchId=d6125045-af3c-419b-bcbd-64ce0948e369&sid=sIH
2022-08-1648 minLife as CreativesLife as a Social Media Agency Owner & Entrepreneur with Veronika DruzhynaIn this episode, Alex chats with Veronika about how she started SocialsbyV, her social media agency. The two discuss Veronika's entrenreurship journey and how she grew SocialsbyV to become her full time job. They share tips on getting your first social media clients, things they wish they knew before they started, and more!
If you want more in depth training on building your own agency, Veronika offers an in depth course called Agency Buildr that will teach you everything you need to know! You can find more information here. https://calendly.com/socialsbyv/1-1...2022-08-0742 minLife as CreativesCollege versus Post Grad as Creatives with Ashley ReynoldsIn this episode, Alex revisits her college days when she first started her career in social media. Ashley Reynolds, who Alex met freshman year of college, has been an important person in Alex's life throughout her professional career. Alex & Ashley started their marketing career's together and have remained friends since 2016. The pair successfully worked together at Indiana University of Pennsylvania and have supported each other's professional growth throughout the years. They discuss how social media marketing has changed in the last 4-6 years, their internships & previous jobs, and what it's like to change your mind after you started building your...2022-07-2657 min
Life as CreativesMental Health Struggles as Creatives with Rosie ChongIn this episode, Alex and Rosie chat about their struggles with mental health as creatives. They discuss the rise of microinfluencers and provide insight to being in the industry. 2022-07-1253 min
Life as CreativesLife as a Social Media Manager with Brittany LillieIn this episode, Alex chats with Brittany Lillie, founder of Sociallyher, about becoming a freelance social media manager. Brittany shares how she grew her business and what she has learned over the last 7 months. They provide insight into what it's like to work with clients and expectations businesses may have for social media managers. They discuss how to get started as a SMM, when to raise your prices, and how to know your worth.2022-07-0748 minLife as CreativesBalancing Life as a Business Owner with Caleb RocheIn this episode, Alex chats with Caleb Roche, owner of CRoche Consulting, about balancing life as a business owner, husband, & father. They discuss making genuine connections with other creatives, how to time manage, and opening up about hard moments as business owners.2022-07-021h 09Life as CreativesMy Life as a Creative - How I became a Social Media Manager & Content CreatorIn this solo episode, Alex talks about how she got started as a social media manager & content creator. She talks about her past work experiences & freelance journey of starting Sunrise Social.2022-07-0124 minLife as CreativesIntro to Life as CreativesWelcome to the Life as Creatives podcast! I’m super excited to share the BTS of what life is like as a creator. I’ll be bringing on tons of guests so you can listen in on our conversations about the industry & our daily lives.2022-07-0100 min