Shows
Giraffes Don't Eat Steak - for curious marketers who zig when others zag!Stop Making Explainer Videos Until You Watch This! | B2B Video Marketing Truth - Ep.90Stop Making Explainer Videos Until You Watch This! | B2B Video Marketing Truth - Ep.90Most B2B explainer videos are expensive failures. Here's why - and how to fix yours.Chris Walker from Joe Mule joins Erica Mackay and Alex Bilney to expose the brutal truth about B2B video marketing. After 20 years creating videos for tech, SaaS and finance companies, Chris reveals why most businesses completely miss the mark with their explainer videos.In this episode, you'll discover:- The #1 mistake that kills explainer videos (hint: it's not video length)...2025-07-0953 min
Real AgencyFrom Employee to Successful Self-Employed Estate Agent | Alex’s Journey with eXp UKIn this episode of Real Agency Talk, we sit down with Alex, a rising star in the estate agency world, who shares his inspiring journey from traditional high street estate agent to building his own self-employed business with eXp UK.Starting nearly 15 years ago, Alex climbed the ranks in a conventional agency model—eventually managing branches and teams—before taking the leap into self-employment. He reveals the pivotal moment that made him reconsider the employed model, how he built his mindset for success, and what life is really like as a self-employed agent in today's property market.2025-05-2323 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Website Development Done Right: The Collaborative Approach to Digital Success - Ep.79Website Development Done Right: The Collaborative Approach to Digital Success - Ep.79In this episode, Alex talks with Dawid Zimny from NerdCow, a web design agency that specialises in "untangling the chaos" for B2B and SaaS companies. David explains their unique approach to web development that focuses heavily on stakeholder alignment, collaborative workshops, and understanding the true business problems behind website requests. Key topics include why involving all stakeholders early prevents costly revisions, the reality of user attention spans, the differences between B2B and B2C website approaches, and why qualitative...2025-04-2342 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Beyond Google: Optimising Your Business for Large Language Model AI - Ep. 78Beyond Google: Optimising Your Business for Large Language Models - Ep. 78 In this episode of the Giraffes Don't Eat Steak Podcast, host Erica welcomes digital marketing expert Eleonora Lamanna to discuss how AI is reshaping the digital marketing landscape. From understanding your analytics to optimising for large language models like Gemini and ChatGPT, this conversation explores the essential strategies businesses need to adopt in today's rapidly evolving digital environment.Learn:✅ Why PPC and SEO click-through rates are plummeting✅ How to optimize for AI recommendation✅ Which traffic sources deliver the highest quality leads✅ Wh...2025-04-1637 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Power of Video: Creating Content That Converts with Industry Expert Vin de Matteo - Ep. 77The Power of Video: Creating Content That Converts with Industry Expert Vin de Matteo - Ep. 77In this episode of The Giraffes Don't Eat Steak Podcast, hosts Erica and Alex are joined by video production expert, Vincenzo de Matteo, to discuss the evolution of video marketing, the importance of a comprehensive brief and the real role of AI in content creation.With experience ranging from radio to TV and now as a video production specialist, Vin shares invaluable insights on creating effective video content across multiple platforms. Whether you're a business owner looking...2025-04-0940 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Truth About Lead Generation: A Conversation with Owen Richards - Ep. 76The Truth About Lead Generation: A Conversation with Owen Richards - Ep. 76Episode Description"Stop Spamming, Start Selling: Lead Gen Wisdom with Owen Richards"In this insightful episode of Giraffes Don't Eat Steak, Erica and Alex welcome Owen Richards, founder and CEO of Air Marketing, for a candid conversation about effective lead generation strategies that drive real revenue. Owen shares his expertise from managing a team of 100+ sales and marketing professionals who help businesses grow through genuine revenue creation.You'll learn about the remarkable impact of response...2025-04-0249 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Fantasy Podcast Guests & Finding New Marketing Voices - Ep.75Fantasy Podcast Guests & Finding New Marketing Voices - Ep.75What makes a great podcast guest? And if we could interview ANY marketing legend, who would it be? Join us, Erica and Alex, as we discuss our fantasy marketing guests including Steve Jobs, Walt Disney, David Ogilvy and the genius behind Coca-Cola's Christmas campaign. Plus, we are looking for new podcast guests with diverse perspectives on marketing debates, MarTech innovations and campaign case studies. Could it be you?Chapters00:50 - What it's like being a first-time podcast gu...2025-03-2624 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Business Guide to Integration: Making Marketing Work With Other Departments Ep. 74The Small Business Guide to Integration: Making Marketing Work With Other Departments Ep. 74In this insightful episode of the Giraffes Don't Eat Steak Podcast, hosts Erica and Alex welcome special guest Stefano Maifreni, founder of Eggcelerate, to discuss the critical importance of aligning marketing with other business departments. Drawing from his extensive background in strategy and product management, Stefano shares valuable insights on breaking down silos between marketing, sales, operations, and product development.CHAPTERS:00:00 - Introduction and Welcome02:29 - Stefano's Background and Journey to Supporting Small Businesses05:53 - T...2025-03-1941 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Why Everyone Thinks They Know Marketing (And What to Do About It) - Ep. 73Why Everyone Thinks They Know Marketing (And What to Do About It) - Ep. 73 In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the challenges marketers face when dealing with other departments who think they understand marketing better than the professionals!They share strategies for working with legal and compliance teams, communicating effectively with senior management and why understanding your target audience is your ultimate shield in internal battles.00:00 Introduction to Giraffes Don't Eat Steak01:11 Marketing battles with other departments02:57 The future of marketing strategy with AI2025-03-1229 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Behind the Lens: Expert Tips for Authentic Video Content Creation - Ep. 72Behind the Lens: Expert Tips for Authentic Video Content Creation - Ep. 72Join hosts Erica and Alex as they welcome video production expert David Perry to the Giraffes Don't Eat Steak podcast. With 15 years of experience working with small businesses, David shares invaluable insights on video marketing and hybrid events. Learn how to overcome camera shyness, explore alternative video techniques, and discover the potential of hybrid events to expand your reach. Whether you're a small business owner or a marketer, this episode is packed with practical tips to elevate you...2025-03-0536 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Brand Strategy Mastery: Insights from Expert Bruce McKinnon - Ep. 70Brand Strategy Mastery: Insights from Expert Bruce McKinnon - Ep. 70 Your brand cannot survive in a marketing department. It has to exist and be celebrated and be used across the organization. - Bruce McKinnonJoin marketing experts Erica and Alex as they welcome brand strategy expert Bruce McKinnon to the Giraffes Don't Eat Steak Podcast. In this enlightening episode, Bruce challenges conventional wisdom by explaining why brand strategy extends far beyond the marketing department. Discover how a well-crafted brand strategy serves as a crucial framework for decision-making a...2025-02-1948 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Data-Driven Website Success: Simon Peat's Expert Tips - Ep. 69Data-Driven Website Success: Simon Peat's Expert Tips - Ep. 69Unlock the secrets of website conversion with expert, Simon Peat, in this episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica and Alex explore why constant website rebuilds often fail and how to evolve your site for success. Simon shares the powerful AIDA formula, emphasising the importance of data-driven decisions and strategic content placement. Learn how to capture attention, showcase benefits and leverage social proof to boost conversions. Whether you're running an e-commerce site or offering services, this episode is packed wi...2025-02-1241 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Beyond Sales: Unlocking Long-Term Value with Strategic Business Development - Ep.68Beyond Sales: Unlocking Long-Term Value with Strategic Business Development - Ep.68Dive into the world of strategic business development with the Giraffes Don't Eat Steak Podcast. In this episode, hosts Erica and Alex welcome Lucia Piseddu, founder of the BD School, to demystify the crucial role of business development in modern companies. Discover how this often-overlooked function differs from sales and marketing, and why it's essential for long-term growth and innovation. Learn from industry experts as they share their experiences in bridging the gap between marketing and sales, and uncover strategies fo...2025-02-0548 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!LinkedIn Marketing Secrets: Mastering Organic and Paid Strategies - Ep.67LinkedIn Marketing Secrets: Mastering Organic and Paid Strategies - Ep.67Unlock the secrets of LinkedIn marketing with Gus Bhandal in this episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica Mackay and Alex Bilney dive deep into the world of LinkedIn strategy, exploring both organic and paid approaches to maximise your business potential.Discover why LinkedIn's billion-user platform is a goldmine for marketing and learn how to leverage the power of "lurkers" – those silent observers who could become your next big client. Gus Bhandal shares invaluable insights on curating the right audience, op...2025-01-2949 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Evolution of Events: From In-Person to Virtual and Back Again - Ep. 66The Evolution of Events: From In-Person to Virtual and Back Again - Ep. 65Join Alex and Erica as they dive into the world of event planning and marketing with special guest Rai Richardson of Force 4 Events (www.force4events.co.uk)." In this episode of the Giraffes Don't Eat Steak Podcast, we explore the evolving landscape of events post-COVID, discussing the shift from in-person to virtual and the current balance between the two. Rai shares her expertise on creating value-driven events, emphasizing the importance of understanding your audience and removing barriers to attendance....2025-01-2235 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Mastering Referral Marketing: Expert Tips for Business Growth - Ep. 65Mastering Referral Marketing: Expert Tips for Business Growth - Ep. 65Unlock the secrets of referral marketing with expert Thomas Coles in this must-listen episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica and Alex explore why referrals are crucial for business growth and how to effectively leverage your network. Thomas, a serial entrepreneur with five successful exits, shares invaluable insights on creating a systematic approach to referrals. Learn why most people struggle with asking for referrals and discover strategies to overcome these challenges. Uncover shocking statistics about the power of referrals in c...2025-01-1533 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!From Broad to Specific: Refining Your Target Audience in B2B Marketing - Ep. 64From Broad to Specific: Refining Your Target Audience in B2B Marketing - Ep. 64Dive into the world of niche marketing with hosts Erica and Alex as they dissect the process of refining your target audience. Using the legal industry as an example, they demonstrate why broad categories like "lawyers" are ineffective and how to narrow your focus for maximum impact. Discover key factors to consider, including geographic limitations, firm size and financial considerations. Learn about often-overlooked aspects such as the buying process in larger organisations and the importance of segmenting within industries. 2025-01-0833 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!What's in a Name? The Marketing Detectives Reveal Their Branding Journey - Ep. 63What's in a Name? The Marketing Detectives Reveal Their Branding Journey - Ep. 63.Dive into the world of brand naming with marketing experts Erica and Alex in this episode of the Giraffes Don't Eat Steak Podcast. Uncover the journey from their "Orange Tree" days to becoming the Marketing Detective Agency. Learn valuable lessons about choosing the right business name, the power of storytelling in branding, and how personal experiences shape brand identity. Erica and Alex share anecdotes, discuss the pros and cons of descriptive vs. abstract names and reveal why investigating your target audience is crucial for...2024-12-1834 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Unlocking Business Potential: The GC Index Explained with Robin Davis - Ep. 62Unlocking Business Potential: The GC Index Explained with Robin Davis - Ep. 62Unlock the secrets of effective team building and talent management with the Giraffes Don't Eat Steak Podcast! In this eye-opening episode, hosts Erica and Alex welcome Robin Davis, founder of Assuritivity Consulting, to explore the revolutionary GC Index. Discover how this powerful tool identifies individuals' natural proclivities and maximises team potential. From game changers to play makers, learn about the five key roles that drive organisational success. Plus, Alex shares insights from his recent jiu-jitsu competition, drawing unexpected parallels between martial a...2024-12-1139 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Twitter vs. Bluesky: The Social Media Showdown - Ep.61Twitter vs. Bluesky: The Social Media Showdown - Ep.61Join hosts Erica and Alex as they unpack the recent shift from Twitter to Bluesky and its implications for businesses and marketers. This episode of the Giraffes Don't Eat Steak Podcast delves into the ethical considerations driving this migration, the functional differences between platforms and the importance of understanding your audience when choosing social media channels. Erica and Alex share insights on social media strategy, emphasising the benefits of focusing on one platform at a time and tailoring content to each platform's unique audience. Th...2024-12-0423 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Psychology of Black Friday Shopping: Marketing Insights - Ep.60The Psychology of Black Friday Shopping: Marketing Insights - Ep.60Dive into the world of Black Friday marketing with hosts Erica and Alex. This episode of the Giraffes Don't Eat Steak Podcast explores the evolution of Black Friday, from a single-day event to a week-long sales extravaganza. Learn how to craft compelling offers, understand your target audience and navigate the balance between online and in-store promotions. Our hosts share valuable insights on consumer behaviour, industry-specific strategies and the rise of Cyber Monday. Discover shocking sales projections and understand why some products sh...2024-11-2725 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Designing for a Sustainable Future: Insights from Becks Neale - Ep. 58Designing for a Sustainable Future: Insights from Becks Neale - Ep. 58Dive into the world of sustainable marketing and purpose-driven design with special guest Becks Neale. In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex explore how marketing is evolving to create meaningful connections and restore balance with nature. Becks shares insights from her sustainability journey, offering practical tips for implementing eco-friendly practices in design and business. Discover the power of purpose in branding, the shift in consumer values, and how small actions can lead to significant change. 2024-11-1325 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Art of Customer Acquisition: Strategies for New Businesses - Ep. 57The Art of Customer Acquisition: Strategies for New Businesses - Ep. 57Join Alex and Erica as they welcome special guest, Hedley Smith, a serial entrepreneur and web development expert, to the Giraffes Don't Eat Steak Podcast. In this insightful episode, Hedley shares his journey from leaving school to successful startup founder, offering valuable advice for aspiring entrepreneurs and marketers alike.Discover the challenges of marketing for small businesses and startups, including strategies for acquiring those crucial first customers. Hedley discusses the differences and similarities between B2B, B2C and B2B2...2024-11-0641 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Mastering Web Presence: Beyond Just Having a Website - Ep. 56Mastering Web Presence: Beyond Just Having a Website - Ep. 56Join hosts Erica Mackay and Alex Bilney as they welcome web expert Jamie Forster to the Giraffes Don't Eat Steak podcast. In this episode, they challenge the notion that everyone needs a website and explore how to create an effective online presence. Jamie shares his journey from financial markets to web development, offering insights on cold-calling, relationship-building and choosing the right digital platform for your audience. Discover why authenticity is crucial in business relationships and how to handle objections pos...2024-10-3045 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ad Fatigue: Is It Real? Debunking Marketing Myths - Ep.55Ad Fatigue: Is It Real? Debunking Marketing Myths - Ep.55Dive into the world of advertising psychology with the latest episode of Giraffes Don't Eat Steak! Hosts Erica Mackay and Alex Bilney tackle the topic of ad fatigue, challenging conventional wisdom and offering fresh perspectives. Is ad fatigue a real threat to your marketing efforts, or just a misunderstood concept?Through lively discussion and real-world examples, including the well-known Floradix tube ad, our hosts explore strategies to maintain ad effectiveness over time. Whether you're a marketing professional or a business owner, you'll gain...2024-10-2332 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Navigating Business Change: Strategies for Success with Ben Holloway Ep. 54Navigating Business Change: Strategies for Success with Ben Holloway Ep. 54Dive into the world of business transformation with Erica Mackay, Alex Bilney, and special guest Ben Holloway. This episode of the Giraffes Don't Eat Steak Podcast explores strategies for navigating organisational change, fostering effective internal communication and implementing sustainable growth tactics. Discover how to tackle common business challenges, from stagnant growth to cultural issues and technology integration. Learn about the "base camp" approach to change, breaking down silos, and balancing digital transformation with human resources. Whether you're a business owner, marketer, or...2024-10-1633 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Enhancing Business Visuals: Photography Tips and Industry Trends - Ep.53Enhancing Business Visuals: Photography Tips and Industry Trends - Ep.53Welcome to Episode 53 of "Giraffes Don't Eat Steak," where we delve into the world of photography, marketing stories, and strategies that transform visual content into compelling brand messages. Join hosts Erica and Alex, alongside our special guest, Steven Phyall of zoomingphotography.co.uk —an accomplished photographer. In this enlightening episode, Steven shares invaluable tips on improving posture for the perfect shot, navigating the challenges of both professional and phone photography, and the growing trend of using authentic images over stock photos in corp...2024-10-0938 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Beyond the Visuals: How Audio Enhances Marketing Strategies Ep.52Beyond the Visuals: How Audio Enhances Marketing Strategies Ep.52Tune in to this episode of the Giraffes Don't Eat Steak Podcast as hosts Erica Mackay and Alex Bilney explore the fascinating world of music in marketing. Discover how the right soundtrack can elevate your brand and create lasting emotional connections with your audience. From the power of jingles to the psychology behind musical choices, our hosts share valuable insights and personal experiences that will transform your approach to audio branding.Learn about the challenges of selecting appropriate music for sensitive...2024-10-0220 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Marketing Automation Mastery: Revolutionise Your Customer Journey Ep. 51Marketing Automation Mastery: Revolutionise Your Customer JourneyUnlock the secrets of marketing automation with expert John Warr from Alldigital Marketing, in this enlightening episode of the Giraffes Don't Eat Steak Podcast. Hosts Alex and Erica delve into the world of customer-centric marketing strategies that can revolutionise your business. Learn how marketing automation bridges the gap between sales and marketing, creating a seamless customer journey that drives results. Discover real-world examples from industry giants like Amazon and Uber, and find out how small and medium-sized businesses can leverage these powerful tools. John s...2024-09-2537 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Trust, Links and Storytelling: Essential Marketing Lessons - Ep. 50Trust, Links and Storytelling: Essential Marketing Lessons - Ep. 50.In this 50th episode, hosts Erica and Alex celebrate their podcast milestone by exploring essential marketing concepts through popular industry quotes. They discuss relationship building, the evolution of trust in marketing, and the power of storytelling.Key Points Discussed:1. The importance of building relationships over acquiring links.2. Examining the traditional "know, like and trust" philosophy.3. The evolution of trust in the digital age.4. The role of credibility and competence in marketing.5. The...2024-09-1833 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Marketing Continuum: From Brand Awareness to Direct Sales - Ep. 49The Marketing Continuum: From Brand Awareness to Direct Sales - Ep. 49In this episode, Erica and Alex discuss the balance between brand building and lead generation in marketing strategy. They explore how businesses at different stages should approach their marketing efforts and provide insights on tailoring strategies based on specific business needs and goals.Key Points Discussed:1. The difference between brand building and lead generation activities2. How to tailor marketing strategies based on business stage and needs3. The importance of understanding your target audience and...2024-09-1130 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Sustainability Challenge: Balancing Profit and Planet in Business - Ep. 48The Sustainability Challenge: Balancing Profit and Planet in BusinessIn this thought-provoking episode of Giraffes Don't Eat Steak, hosts Erica and Alex explore the complexities of implementing sustainable practices in business. They discuss the challenges of balancing profitability with environmental responsibility, share practical tips for reducing carbon footprints, and provide insights on how to build authentic sustainability practices without falling into the trap of greenwashing.Key Points DiscussedThe ethical dilemmas of global trade and sustainabilityHow regulations are shaping business practicesPractical examples of sustainable initiatives, from solar panels to cycle-to-work schemesThe...2024-09-0435 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Building Consumer Trust in the Age of Misinformation Ep.47Building Consumer Trust in the Age of MisinformationNavigate the choppy waters of consumer trust with this episode of Giraffes Don't Eat Steak. Hosts Erica and Alex tackle the challenges of maintaining marketing credibility in an era of scepticism and information overload, providing practical strategies for marketers and business owners.In this episode, you'll learn:Why simplicity is crucial in marketing decisionsHow to avoid greenwashing and build genuine trust in sustainability claimsThe impact of shifting media consumption on marketing strategiesPractical tips for maintaining brand credibilityReal-world examples of marketing trust issues and how to avoid...2024-08-2831 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Adapting to AI: Enhancing Workflows, Staying Authenticity and Ethics - E 46Adapting to AI: Enhancing Workflows, Staying Authenticity and Ethics - E 46In this insightful episode of Giraffes Don't Eat Steak, hosts Erica and Alex interview AI expert Tom Stanhope about leveraging artificial intelligence in business. Tom shares his journey from video production expert to AI innovator, offering practical advice on using AI tools, automating business processes and navigating the ethical considerations of AI use in business.Key Points DiscussedGetting started with AI tools like ChatGPT and ClaudePractical applications of AI in business automationThe potential impact of AI on creative industries...2024-08-2141 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Secret to Customer Loyalty: Creating Exceptional Experiences - Ep. 45The Secret to Customer Loyalty: Creating Exceptional Experiences.Episode SummaryIn this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into the world of customer experience. Through examples ranging from 80s pop star Tiffany's immersive concert to Virgin Atlantic's customer service, they explore what makes for exceptional customer experiences and how businesses can create loyal customers.Key Points DiscussedThe importance of creating immersive experiences for customersMaking customers feel wanted, appreciated and heardThe impact of consistency in customer experience across all touchpointsHow small gestures can...2024-08-1437 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Mastering Networking: Finding a Group For You and Building Strong Relationships - Ep. 43Title: Master the Art of Networking with Pete MolsDescription:Unlock the secrets of effective networking with expert Pete Mols in this value-packed episode of Giraffes Don't Eat Steak. Whether you're an introvert dreading your next business event or a seasoned networker looking to up your game, this episode has something for everyone.Discover:Why networking is crucial for business growth, especially for small businessesThe 7-11-4 formula for building trust and relationshipsPractical tips for introverts to network effectivelyHow to find your perfect networking tribeThe importance of consistency and showing up...2024-07-3148 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!The Power of Tracking: Marketing Attribution Strategies for Businesses - Ep. 42 The Power of Tracking: Marketing Attribution Strategies for Businesses - Ep. 42.Welcome to "Giraffes Don't Eat Steak"! In today's episode, Erica and Alex dive into the pivotal topic of marketing attribution with special guest, Alex Shrimpton. The discussion sheds light on the crucial need for businesses to track and attribute their marketing efforts to gauge return on investment at every touchpoint. From highlighting the accessibility and tracking features of HubSpot to the significance of utilising unique identifiers for offline marketing, the hosts and guest unravel the intricate world of marketing attribution. 2024-07-2435 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 41 - Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision MakingEp. 41 - Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision MakingMastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making -EP. 41In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex dive into the world of customer relationship management (CRM) systems. They discuss the importance of having a CRM, whether it's a simple Excel spreadsheet or a sophisticated digital tool. From managing customer data to avoiding overcommunication, the hosts share valuable insights for businesses of all sizes. Join them as they explore the benefits of step-by-step automation and the impact of...2024-07-1724 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Episode 40 - Lessons in Maximising Social Media Engagement and Audience ValueEpisode 40 - Lessons in Maximising Social Media Engagement and Audience Value.In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the fascinating world of social media marketing, using recent UK political campaigns as a case study. They explore the surprising disconnect between ad spend and engagement, discuss the power of controversial content and share valuable insights for businesses looking to maximise their social media impact.Key Topics:Analysis of social media spend and engagement across UK political partiesThe effectiveness of controversial content in driving engagementBalancing positive vs. negative engagementThe...2024-07-1023 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 39 - The Power of Storytelling: Changing Perceptions and Influencing AudiencesEp. 39 - The Power of Storytelling: Changing Perceptions and Influencing Audiences.In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex delve into the power of storytelling, sharing captivating anecdotes from their experiences as a bodyguard and a martial artist. They explore the impact of preparation in various scenarios, from winning an 11-second fight to safeguarding clients from potential threats. The conversation weaves through intriguing topics such as the fictional concept of "bicycle face," the influence of marketing narratives and the importance of understanding your audience before accepting business propositions. Join us...2024-07-0327 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in MarketingEp. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in Marketing.Welcome back to "Giraffes Don't Eat Steak". In this episode, hosts Erica and Alex dive into the importance of measuring brand impact and tracking ROI in marketing activities. They discuss the challenges of measuring brand success and share examples like Mark Zuckerberg's image change.They advise small business owners on the transition from personal branding to focusing on the broader brand for growth. Stay tuned for valuable insights and inspiring ideas for your business. Don't forget to leave a...2024-06-1930 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing SuccessEp. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success.Welcome to Giraffes Don't Eat Steak! In this episode, Erica and Alex discuss the importance of customer contact strategies in marketing. From Alex's jujitsu triumph to debating reggaeton and Justin Bieber, they dive into the critical role of customer touchpoints in shaping a company's brand. They emphasise the need to set clear expectations and map out the customer journey to ensure a positive experience. Join us as we explore the power of effective customer communication and its impact on business success. Tune in f...2024-06-1220 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 35 - Does Sex Still Sell? Unpacking the Impact of Using Sex in Marketing Strategies.Ep. 35 - Does Sex Still Sell? Unpacking the Impact of Using Sex in Marketing Strategies.Welcome to Episode 35 of Giraffes Don't Eat Steak! In this episode, hosts Erica and Alex delve into an intriguing discussion about the effectiveness of using sex appeal in marketing. They explore the historical roots of sex in advertising, its impact on different cultures, and how it aligns with shifting consumer values. This episode takes a deep look into the world of marketing strategies and the long-term brand implications of such approaches. Join Erica and Alex as the...2024-06-0523 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 34 - Metrics Matter: Exploring Marketing Measurements, Tools, and Industry Best Practices.Ep. 34 - Metrics Matter: Exploring Marketing Measurements, and Industry Best Practices.Welcome to this episode of "Giraffes Don't Eat Steak," where we dive into marketing measurements with our special guest, Leonie Mitchell. In this episode, hosts Erica and Alex discuss with Leonie the importance of tracking marketing effectiveness, the challenges of measuring success at events, the power of different content formats in driving leads and the nuances of website conversions. Join them as they explore key metrics, biases in decision-making and the significance of data-driven marketing strategies. Stay tuned for engaging ins...2024-05-2926 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 33 - The Art of Photography: Balancing Stock Imagery and Authentic Shots for Your BusinessEp. 33 - The Art of Photography: Balancing Stock Imagery and Authentic Shots for Your Business.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the importance of photography in branding and marketing. They share their experiences and tips for choosing a photographer, balancing stock imagery with original photos, and making the most of photo shoots. From the challenges of posing for photos to the significance of a photographer's personality fit, Erica and Alex provide valuable insights for businesses and marketers. Tune in to gain valuable ideas and inspiration for yo...2024-05-2224 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 32 - Mastering Direct Mail: Strategies, Challenges, and Tips for Effective Marketing CampaignsEp. 32 - Mastering Direct Mail: Strategies, Challenges, and Tips for Effective Marketing CampaignsIn this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex are joined by marketing expert Bogdan Osiński to delve into the fascinating world of direct mail marketing. The trio discusses the enduring relevance of direct mail in the digital age, sharing insights into its effectiveness, challenges, and unique advantages. They explore the importance of targeting the right audience, and the art of testing and personalisation in direct mail campaigns. Bogdan shares invaluable tips for successful direct mail str...2024-05-1526 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep.31 - Contest Strategy Unpacked: Tips for Effective Contest Planning and ExecutionContest Strategy Unpacked: Tips for Effective Contest Planning and Execution.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into a lively discussion about the ins and outs of running contests for your business. With a focus on understanding the nuances and potential pitfalls of contests, they explore the importance of aligning the prize, audience, and purpose of the contest, as well as the need for clear terms and conditions. Throughout their conversation, they share valuable insights and practical tips for using contests effectively as a marketing tool. 2024-05-0827 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 30 - The Role of Mascots in Branding: A Giraffes Don't Eat Steak PerspectiveEp. 30 - The Role of Mascots in Branding: A Giraffes Don't Eat Steak Perspective.Welcome to Episode 30 of Giraffes Don't Eat Steak! This week, Erica and Alex dive into the world of mascots and their role in marketing.They discuss the origins of famous mascots and the significance of incorporating mascots into branding strategies. Along the way, they explore the connections and stories behind using mascots, drawing inspiration from everyday experiences and product integrations. Join them as they ponder the significance of giraffes as their podcast mascot and even seek the au...2024-05-0117 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 29 - Unleashing the Potential of Internal Communication: Tips, Tools, and Best Practices for MarketersEp. 29 - Unleashing the Potential of Internal Communication: Tips, Tools, and Best Practices for Marketers.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into the often overlooked world of internal communication in business. They discuss the importance of sharing marketing newsletters with customer-facing staff before sending them out, highlighting the potential mishaps that can occur when staff members are unaware of important communications. They explore various communication methods, from traditional emails to more effective options like intranets and Slack channels. They also delve into the value of...2024-04-2417 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 28 - Celebrity Power: Unpacking the Lay's Ad with David Beckham and Thierry HenryEp. 28 - Celebrity Power: Unpacking the Lay's Ad with David Beckham and Thierry HenryIn this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the clever and memorable Lay's (Walker's) advertisement featuring David Beckham and Thierry Henry. They delve into the effectiveness of using celebrities in marketing and the importance of careful alignment with their values. They reminisce about past advertising experiences and ponder the longevity of celebrity endorsements. This insightful conversation provides valuable marketing insights and explores the impact of celebrity endorsements in a turbulent world. Tune in...2024-04-1716 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 27 - Why You Shouldn't Ignore a Comprehensive Marketing Strategy for Your Business.Ep. 27 - Why You Shouldn't Ignore a Comprehensive Marketing Strategy for Your Business.Welcome back to another episode of "Giraffes Don't Eat Steak." In this episode, hosts Alex and Erica delve into the importance of marketing strategy and debunk the myth that campaigns alone can guarantee success. They discuss real-life examples, such as a local café and a business lacking in end-of-funnel optimisation, highlighting the significant impact of a well-thought-out marketing strategy. Join us as we explore the strategic approach to marketing and gain valuable insights to apply to your own busi...2024-04-1016 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 26 - Revolutionising Customer Engagement: The Role of IoT Devices in Business and MarketingEp. 26 - Revolutionising Customer Engagement: The Role of IoT Devices in Business and MarketingIn this episode of Giraffes Don't Eat Steak, Erica and Alex share their latest insights from the world of marketing. They discuss Erica's experiences at conferences, including a case study on innovative home insurance by Sky, leveraging 'Internet of Things' devices to provide added value to customers and decrease claims. They also delve into the potential of IoT in retail to measure footfall and optimise customer experience. Join them on this episode as they explore the cutting-edge applications of Io...2024-04-0319 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 25 - Legal Advice for Marketing: Consent, Contracts and Avoiding PitfallsEp. 25 - Legal Advice for Marketing: Consent, Contracts and Avoiding Pitfalls.Welcome to Episode 25 of "Giraffes Don't Eat Steak," where hosts Alex and Erica dive into the world of marketing, contracts, and legal implications. This week, they are joined by commercial and business lawyer, Alex Marks, d for a dive into the importance of obtaining consent for marketing emails, the repercussions of not reading or understanding contracts and the risks of relying on AI for design. Throughout the episode, they share insights on GDPR regulations, business contracts, and personal experiences, highlighting the need fo...2024-03-2738 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 24 - LinkedIn Audience Building: Targeting, Engagement, and Content Strategy for Effective MarketingLinkedIn Audience Building: Targeting, Engagement, and Content Strategy for Effective Marketing.In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica share their experiences with building audiences on LinkedIn. They discuss the importance of understanding your target audience, adding relevant connections and consistently posting engaging content. They also provide valuable insights into using Sales Navigator, leveraging new role notifications, and maintaining a positive LinkedIn profile. Join them for an engaging discussion packed with practical tips and strategies for growing your audience on LinkedIn.00:00 Reveal podcast location and purpose to listeners.04:24 I...2024-03-2023 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 23 - The Business Card Dilemma: Exploring the Impact of Digital and Physical Networking ToolsEp. 23 - The Business Card Dilemma: Exploring the Impact of Digital and Physical Networking Tools.In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica discuss the practicality and effectiveness of business cards in the digital age. They explore the pros and cons of physical business cards versus electronic ones, delving into the intricacies of networking and the value of tangible marketing materials. They share their thoughts on the evolving landscape of communication tools, including WhatsApp, Telegram and Discord and how these impact internal and external business communications. Join them as th...2024-03-1323 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 22 - Redefining Marketing Practices: The Impact of AI and Technological AdvancementsEp. 22 - Redefining Marketing Practices: The Impact of AI and Technological Advancements.Welcome to Giraffes Don't Eat Steak, the podcast where we bring you marketing tips, hints and much more. In this episode, Erica and Alex dive into a conversation about the impact of technology on marketing, particularly focusing on the use of AI tools like ChatGPT. They discuss how these tools have revolutionised the way call centers operate, how they have streamlined marketing efforts and how they have opened up new possibilities for innovation. Join us as we unpack the value of em...2024-03-0618 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 21 Legal Pitfalls in Marketing: Navigating GDPR, Permissions and Data ProcessingEp. 21 Legal Pitfalls in Marketing: Navigating GDPR, Permissions and Data ProcessingIn this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica delve into the crucial intersection of marketing and legal considerations. They discuss the pitfalls of copying and pasting terms and conditions without proper review, the importance of obtaining explicit permission from customers for marketing communications, and the potential consequences of mishandling consumer data. With insights into GDPR compliance and the significance of maintaining accurate records of legal and marketing content, this episode offers valuable advice for businesses of all sizes. Jo...2024-02-2816 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 20 - Successful Branding: Using Colour Psychology to Connect with Your Target AudienceEp. 20 - Successful Branding: Using Colour Psychology to Connect with Your Target Audience.In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the colorful world of branding and marketing. They share personal anecdotes, discuss the importance of colours in branding, and share insights into how colour can evoke specific emotions and perceptions. From personal preferences to target audience considerations, they provide tips and recommendations for choosing the right color scheme for your brand. Tune in to this episode for a vibrant discussion on the power of colour in marketing and b...2024-02-2123 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 19 - Unraveling the Mystery of Website Lead Generation: Tips for SEO, Audience Targeting and Conversion PathsEp. 19 - Unraveling the Mystery of Website Lead Generation: Tips for SEO, Audience Targeting and Conversion Paths.In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica delve into the topic of website lead generation. They discuss the common question of why websites may not be generating leads and share insights on attracting the right audience, optimising user flow, and leveraging landing pages. They also explore the role of stakeholder involvement in the website-building process and the importance of aligning design and content. They offer practical tips and anecdotes to help you navigate t...2024-02-1425 min
Paul Higgins Podcast518 - Hidden Secrets to Exiting Your Tech Consulting Business with Alex MacKayWhy you should listenGain direct insights on how to prepare your business for a successful exitLearn about the critical steps in setting up your business for M&A transactionsLearn about aligning personal goals with business strategies and the significance of simplicity and focus in scaling your business effectively for an eventual lucrative exit.Are you pondering the right time for an exit or how to prepare your tech consulting business for sale? Alex MacKay from Techquity Advisors brings a wealth of experience from the enterprise software and services sector to the table. Throughout the episode...2024-02-1231 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 18 - Mickaël's Sales Insights: Strategy, Research, and Persistence - A Giraffes Don't Eat Steak InterviewEp. 18 - Mickaël's Sales Insights: Strategy, Research, and Persistence - A Giraffes Don't Eat Steak Interview.Welcome to Giraffes Don't Eat Steak, where we bring you insightful discussions on sales, marketing, and everything in between. In this episode, our hosts Alex and Erica are joined by the experienced sales expert, Mickaël Aubard. The conversation kicks off with Mickaël's unique insights on using AI for lead generation and his expertise in sales across diverse industries. Mickaël delves into the importance of personalisation, using data effectively, and the mutual understanding between sales and market...2024-02-0734 min
The Sales Game83. How prioritising my day has helped- Josh Mackay - Sales LaunchI’ve been doing a video each morning do the things I want to accomplish for that down, then another video at the end of each day sharing what I’ve actually done. This has been super helpful to hold me accountable, and make sure I’m working on high value, big things that actually move the business forward, and not just checklist porn items (thanks Tim Ferris, I’ll never get that term out of my head). Also in process of offer creation as inspired by Alex Hormozi, sharing same ideas I have on that for a solar company!2024-02-0113 min
The Beyond Condition PodcastBecoming a natural bodybuilding champion Guest. Alex Mackay | Mental Health Series Part 1 Ep. 5Send us a text𝗦𝗮𝗿𝗮𝗵 𝘄𝗲𝗹𝗰𝗼𝗺𝗲𝘀 𝗔𝗹𝗲𝘅 𝗠𝗮𝗰𝗸𝗮𝘆 𝘁𝗼 𝗧𝗵𝗲 𝗕𝗲𝘆𝗼𝗻𝗱 𝗖𝗼𝗻𝗱𝗶𝘁𝗶𝗼𝗻 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗳𝗼𝗿 𝗮𝗻 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗳𝗶𝗹𝗹𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝗯𝗲𝗵𝗶𝗻𝗱 𝗹𝗼𝗻𝗴 𝘁𝗲𝗿𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗮𝘀 𝗮 𝗯𝗼𝗱𝘆𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿.Alex gives real life insight into his commitment to natural bodybuilding and provides the listeners with a journey that resulted in professional status spanning over many years. As Alex embarks on his next growth phase his message is clear, to succeed as a competitor your attitude towards the lifestyle of a bodybuilder is where the magic happens.Discussions include:*Achieving pro status*Natural bodybuilding*Overcoming challenges*Work, life and bodybuilding balance*Gaining success as a competitor*Post show*Prep and off season*Bodybuilding shows, posing and judging*Coaching relationshipFollow Alex on Instagram @alex_mackay_dfacproWatch it here: https://youtu.be/ZddZgRfKplITHE ULTIMATE SHOW DAY GUIDE E-BOOK: Purchase here Beyond Condition Coaching Application: Click here Find Sarah on Instagram: @sarahparker_bb2024-01-291h 05
Human Nature Odyssey8 - A Conversation with Rennie MacKay Quinn (wife of author Daniel Quinn)In this very special episode, author Daniel Quinn’s wife Rennie Mackay Quinn joins us for her first ever interview: sharing untold stories, new insights, and reflections on her life and journey with her beloved late husband & Daniel Quinn. Rennie tells us about the 15 years it took Daniel to write Ishmael, the childhood dream that sparked it, how the word "hamburger" changed their lives, how they navigated the response and acclaim to Ishmael, and much more. CITATIONS Ishmael by Daniel Quinn (1992) Providence by Daniel Quinn (1994) ...2023-12-1445 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 10 - Thoughtful and Impactful Swag: Key Considerations for Crafting Memorable Goody BagsThoughtful and Impactful Swag: Key Considerations for Crafting Memorable Goody BagsIn this episode of Giraffes Don't Eat Steak, Erica and Alex dive into the world of conference goody bags. From practical items to creative themed gifts, they discuss the dos and don'ts of curating the perfect goodie bag for event attendees. They share their own experiences, from Lego sets to paracetamol, and explore the importance of relevance and appropriateness when selecting items. With humor and insight, they highlight the impact of thoughtful goodie bags on event attendees and the significance of making every aspect o...2023-12-1324 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep 9 - Understanding Your Customer's Pain Points: Nails in the Foot vs Pebbles in the Shoe SolutionsEp 9 - Understanding Your Customer's Pain Points: Nails in the Foot vs Pebbles in the Shoe Solutions.In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica discuss the concept of pain points in marketing. They share a light-hearted conversation about personal experiences with physical discomfort and tie it back to marketing strategies. Drawing on examples such as comfortable shoes for dancing and finding your car at the airport, they emphasise the importance of understanding and addressing the specific pain points of target audiences. They explore how different businesses may cater to...2023-12-0620 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 7 Defining Your Ideal Client: The Key to Marketing SuccessDefining Your Ideal Client: The Key to Marketing SuccessOn this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the number one issue that can cause trouble when working with new clients. They discuss the importance of understanding and acknowledging the target audience in marketing, and share personal experiences and insights. From the challenges of taking oneself out of the product mindset to the significance of empathy and curiosity, they explore practical strategies for defining your ideal client. Join Alex and Erica as they unravel the complexities of audience ta...2023-11-2226 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 6 Owner-Run vs. Corporate: Unraveling the Complexities of Working in Different Business EnvironmentsOwner-Run vs. Corporate: Unraveling the Complexities of Working in Different Business Environments.Welcome back to another episode of Giraffes Don't Eat Steak! In today's episode, we delve into the fascinating topic of working with different types of businesses. We explore the differences between larger organisations, where you may be working with an MD or CEO, and smaller owner-run businesses. Our hosts, Alex and Erica, share their insights on the challenges faced and the unique dynamics involved in each scenario. From decision-making speed to navigating the influence of silent partners, they offer valuable advice fo...2023-11-1521 minGiraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 5 Stand Out on LinkedIn: Discovering the Right Balance of Personal and Professional ContentEp. 5 Stand Out on LinkedIn: Discovering the Right Balance of Personal and Professional ContentWelcome back to another episode of Giraffes Don't Eat Steak, the podcast that dives deep into the world of marketing and business success. In today's episode, we tackle the ever-important topic of LinkedIn. Join us as we explore an engaging conversation about the power of LinkedIn in B2B marketing, the strategies that work, and the ones that may surprise you. Erica and Alex discuss the significance of personalisation on the platform, the ideal posting frequency, and th...2023-11-0822 min
Giraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep.4 - Say My Name: The Importance of Correct Personalisation in MarketingEp.4 - Say My Name: The Importance of Correct Personalisation in MarketingWelcome back to another episode of Giraffes Don't Eat Steak! In this episode, titled "Say My Name," Alex and Erica dive into the importance of personalization in marketing. They discuss how using someone's name correctly can make all the difference in establishing a connection and building trust. From emails to karaoke bars, they explore the power of personalization and the impact it has on engagement. But where is the line between personalization and being a creepy stalker? The hosts explore this de...2023-11-0108 min
Giraffes Don't Eat Steak - for curious marketers who zig when others zag!Ep. 1 Chat GPT and AI in Marketing: Are We Heading Towards a Skynet Scenario?Welcome to Giraffes Don't Eat Steak, the podcast that delves into all things marketing and beyond. In this episode, hosts Erica and Alex, explore the fascinating topic of AI and its impact on the world of marketing. Inspired by a weekend of Terminator movie marathons, Erica ponders the question: Could AI and ChatGPT usher in the end of the world? Alex shares his perspective on embracing AI as a tool for increased productivity and efficiency, drawing parallels to the invention of the wheel. However, caution is urged as both hosts discuss the limitations and...2023-10-1119 min
Giraffes Don't Eat Steak - for curious marketers who zig when others zag!Episode 0 - Welcome to Giraffes Don't Eat SteakWelcome to the Giraffes Don't Eat Steak podcast, where we bring you captivating marketing stories, expert tips, and valuable insights to help you succeed in business. In this episode, we dive into the exciting world of podcasting as we (Erica and Alex) discuss our brand new venture. Join us as we reveal the inspiration behind the podcast's name and uncover the importance of understanding your target audience in marketing. Get ready to learn from our years of experience as we share amazing success stories and cautionary tales to help you navigate the marketing landscape. 2023-10-1003 min
The Metal Pack PodMike MacKay - Talking everything aerosolIn today's episode, we welcome Mike Mackay, managing director of Despray Enviromental. Mike is a world-leading aerosol recycling expert where his business and entrepreneur background spans over 30 years and been involved with over 10 start-ups.His passion for the industry has been founding and developing aerosol recycling to the world market, he is a co-founder of the world's most advanced recycling technology despray so we are in good hands today.Mike presents a thought-provoking interview on how aerosols affect our environment and how to make changes to the current methods of recycling aerosols to create a truly circular economy.This podcast...2023-09-2125 min
The Hollywood ChroniclesEpsiode 31: Alex Lifeson and Andy Curran!On this week's episode of The Hollywood Chronicles Frank sits down with two musical legends Alex Lifeson (Co-founder of RUSH) and Andy Curren (Lead singer of Coney Hatch) to discuss their group Envy of None!2023-07-0710 min
Commentator's CornerEp. 16 - Peter MacKayWe have a very special guest for this episode of Commentator's Corner, as we travel north of the border to Scotland once again.
Joining me for Episode 16 is Peter MacKay, who has not only started his commentary career in the sim racing world, but now is a regular voice on the airwaves with Radio Le Mans. He also hosts the Peter MacKay Motorsport Podcast and The PorscheSport Podcast.
It's another great conversation, which really shows the man behind the microphone.
You can find Peter...2023-03-2449 min
Beer Stories: Craft Beer Industry InsightsBONUS EPISODE: Host of Seven Million Bikes Podcast & Producer of Beer Stories, Niall MackayIn this Bonus Episode, Alex & Mischa interview Producer Niall about HIS craft beer journey! They discuss Niall's favourite thing about beer, that time he quit drinking for a year and a half, his first memory of discovering craft beers, the Australian craft beer scene (from back in the day), visiting St. James's Gate, the sanctity of the bar area, drinking beer in The UK vs. drinking beer in The USA, big breweries acquiring craft breweries, the 1%, the problem with gendering beer styles, whether or not it's appropriate to try to pick up women at a Taproom, beer snobs, and...2023-02-2747 min
The 41st Hour013 - Emily MacKayEmily MacKay is an ER nurse who has a passion for all things outdoors. We couldn't fit it all in in just one hour, so we focus primarily on her recent accomplishment of running the Chiggy Ultra in Cape Chignecto, a trail race that's slightly more than 50km and includes just over 2000m of elevation. Keep listening to hear about how her race went, and how she manages to balance her training while working a two-days-two-nights-four-days-off schedule in the emergency department. We also discuss how NOT to train to be hardcore.
Details on the...2022-10-171h 07The Sales Game56. Mid Podcast Crisis - Josh Mackay - Solar LaunchI have been having conflicting thoughts about whether I really wanted to keep this podcast going and why..Pros, like getting outside of my own head and sparking me to think in a certain way and holds me accountableCons are sometimes I just really don’t know what to talk about, and it makes it hard to find the motivation to make a podcast. Maybe it’s because I’m putting pressure on myself to make jam packed golden nugget content on every podcast, and I don’t feel like I’m at an experience level in life or bu...2022-09-1909 minThe Sales Game46. Is there such thing as good or bad? - Josh Mackay - Solar LaunchStarting to understand the concept I’ve heard various people, including Alex Hormozi, discuss about how things aren’t good or bad, they just are, and how we define them is what makes them good or bad to us. I was thinking about the way I delivered news to Shane about not being able to take a big chunk of Victorian leads from our lead supplier due to politics, and how I delivered it as bass news rather than just news. How I put my own negative spin on it before I had even given him a chance to proc...2022-08-0509 minThe Sales Game44. Robust Business - Josh Mackay - Solar LaunchBuilding a business that is failure proof, or at least extremely failure resistant. Lately Shane and I have been talking about our overall business model, the way we train people, the people we work with, and the vulnerabilities of our business, like lead sources, reliability on sales peoples conversions and our seemingly “market dependent” volumes, I put that in quotes because I’m learning that there is ways to control that. Both through Alex Hormozi and the book dive been reading, especially lately Play Bigger, which talks about creating your own market.2022-07-3016 minThe Sales Game25. Diversifying Our Approach- Josh Mackay - Solar LaunchTime horizons and emotional reactivity. Having a bit of wind in our sails but not over capitalising, wanting to still bring on the amount of people we can sustain in normal market and just pump everyone for a few months while it’s hyped. Really aiming on diversifying lead sources, another lead supplier contacted saying they’re rolling out exclusive leads.Russel Brunson talks about converting traffic into your own as early as possible, so building platforms like Facebook, YouTube, podcasts whatever it is your using as a 3rd party media platform to aim bring people into your...2022-06-2417 minThe Sales Game17. Interruption vs Search Based Marketing- Josh Mackay - Solar LaunchDifference between the two, with some quotes from Russell Brunson and Alex Hormozi on the subjects and just our reasonably extensive experiences with the two, and pros and cons of each.2022-06-0817 minThe Sales Game15. What Order to Hire People - Josh Mackay - Solar LaunchLooking at the order that we have hired people to ensure that we are always spending our time on the highest value things we bring to the business. I talk about what order Alex Hormozi recommends to hire people in with the caveat that it should be in reverse order of the value that you are providing and see how we stack up against this line of thinking, and what we are doing moving forward.2022-06-0616 minThe Sales Game14. Branding vs Direct Sales Episode 14 - Josh Mackay - Solar LaunchJust talking about some points Alex Hormozi made about spending time and money on branding bs direct sales. Tiring that in with what your time horizons are for achieving results, and having future based causes to work towards and give you and your customers faith in your brand!2022-06-0522 min