Shows
Making It: How Coaches, Consultants, and Creators Build for SuccessFrom Poetry to Prosperity (Alex Mandossian)Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.As a child renowned for his poetry recitations, Alex Mandossian discovered how to connect with audiences. After a failed business in his early 20s, Alex rediscovered the power of an audience through online marketing and became one of the pioneers of the field. His 1995 website still prospers today.Making It! explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.“Making it for me is li...
2024-08-0912 min
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Stories B4 StatementsWhich comes first, the story or the statement? When you're trying to implement ethical influence into your sales process, the best way to start is with a story. I'm not sure if you've noticed but that is exactly how I start each and every one of my episodes. First, what is the difference between a story and statement? A story is a narrative intended to engage, amuse, or instruct listeners or viewers. Statements are written or spoken expressions intended to persuade listeners or viewers. In my opinion, stories need to come...
2020-09-2828 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Dale's Magic FormulaWhen you're looking to sell your products or services, it's not the head of your customer that you're trying to win. Instead, you're trying to win their hearts. What's the best way to do this? By telling a story that has your client or customer demanding to work with you. Dale Carnegie came from humble means but he was driven to be and do more. He completed high school and went on to college, but in that time he learned all about the art of selling. He'd always been an influential speaker and he realized...
2020-09-2129 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Calculate Your WorthWould you say your net worth affects your self-worth? For many, this is a true statement. Not because money is everything, but because when you make more money your mind believes you are worth more. Why does this matter? Back in 2003 I had just come off of making my first million dollars online. It was during this time that I would take a limo to and from the airport when I was leaving on business trips. The limo driver was a friend of mine and I enjoyed my time on the trips, but the trips...
2020-09-1430 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"History's Greatest SalesmanSelling through collaboration rather than confrontation is a key skill that most successful salespeople cultivate to their advantage. One of the greatest salesmen in history used this same skill to sell the hope of Christianity to the Greeks. Who was this amazing salesman? Saul of Tarsus was a tentmaker and a Jew who was staunchly against the movement of Christianity. In fact, he likely was responsible for the deaths of several people. It wasn't until he was traveling to Damascus that he had a vision that changed his life and thus he became Paul the...
2020-09-0734 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Accelerated Learning TipsDespite being completely down and out after a failed business venture that was financed by my family, my love of learning was the key to my healing. I was depressed and felt like a complete failure, but I knew that I could learn and overcome. The teaching of Nightingale-Conant became my lifeline. What I realized was that my teaching in school never taught me HOW to learn which is important. I was never taught to read the summary first and actually read the table of comments so that I could solidify concepts before digging into...
2020-07-2028 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"The New 3M SequenceIn 2006 I ran the first of many Teleseminar Secrets Challenges. Those challenges changed the lives of thousands of people but more importantly we created a movement of people making money through making connections. The old 3M sequence was market, message, and media but that model no longer works. You're not looking to identify or create a market any longer. No, in this day and age you have to create a movement. You have to engage and connect people so that they feel as if they are part of a community working toward a goal. Which...
2020-07-1330 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"A Tale of Two MindsetsIt's the year 2012 and I'm in Kuala Lumpur, Malaysia after a 5-Day Guerilla Business Intensive event. During this event, like so many others, I noticed the difference between people who took action and changed their lives and those who stayed safe. What I was contemplating however was what the distinction was between them. Did one person simply believe that they could and the other that they could not? Was one hardwired to be successful and the other not? I didn't believe that, but what I did discover was that we all have both the "I...
2020-07-0629 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"The 5-P's of EffectivenessFor many people in the world, not just entrepreneurs, but human beings in general, there is a constant need to be more productive… but what does that mean? Better yet, why do we work so hard to be productive, but not necessarily effective? Peter Drucker defined efficiency as doing things right but effectiveness as doing the right things. Dan Sullivan defines productivity as doing as many things as possible in as little time as possible but priority as doing the right things at the right time. Both of these definitions are th...
2020-06-2231 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Misdiagnosing Your ProgressThe rise and fall of nations, racism, and even genocide can be explained by a misdiagnosis of progress. This is also called the progress fallacy and it is one of the riskiest assumptions that you can make in life and business. Rather than thinking of progress as a noun, think of it as a verb. You are progressing along your path in entrepreneurship which means that for every failure you are doubling your success rate because you now know what NOT to do. Here is the thing, in almost any given...
2020-06-1637 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"The APP Power RevealedWhat does accountability mean to you? For the ancient Romans it was the process of being accounted for so that the senators could vote for important laws. For your business, it means being held accountable to making change. The accountability partner program power is having your clients be accountable to each other. Here's the thing, are you more likely to keep a promise to yourself or to others? If you're like most humans, you're going to keep your promises to others more frequently. So when you incorporate the APP into your programs you're putting the...
2020-06-0930 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Was Einstein Wrong?Einstein was one of the most brilliant scientists of his day. His work on the Theory of Relativity changed the path of atomic research and opened up an entirely new way to view space and time. But did he get it right? The Theory of Relativity is based on a fairly simple contact, but is it really a theory or is it a relationship. Essentially our experience is relative to the world around us. A car moving a 65 MPH is only doing so relative to the car next to it or the pedestrian on the sidewalk.
2020-06-0130 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Aim At "Bullseye" ClientsHave you ever watched Olympic archery? Picture the target and the rings as they get smaller and smaller toward the bullseye. The best archers know that aiming for the bullseye is the goal, but as long as they consistently hit the target they will win. The same applies in marketing. Your bullseye client is the ideal of the ideal. They are the client that your messaging should always be speaking to when you shoot the arrow of marketing. However, if you miss and you hit one of the rings, you're actually expanding your reach. Why...
2020-05-1830 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Persona Selling FormulaLast week I shared with you the sequence for selling to each buyer persona. This week I want to dive a little deeper and explain the persona selling formula. The sequence of selling still remains vital, but the personas themselves need to be further defined. The four personas derive from Hippocrates and his four humours. They are competitive, spontaneous, humanistic, and methodical. These same four personas speak to what makes a hit TV show, a best-selling book, or an Oscar-worthy movie. We each identify best with one of the four personas and as such want...
2020-05-1135 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Why 'Sequencing' SellsIn February of 2018, I was on stage at Guerrilla Business Intensive testing the "persona" theory from the stage. I was testing out the theory of sequencing to see how it would impact my sales. Before we get too deep into this, just know that I saw an insane increase in units sold. So what is sequencing? First you need to understand the concept of personas. Most people fall into one of four buyer personas. People either want to know what you're selling, why it works, who else has it, and how it works. These aren't learning styles...
2020-05-0446 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Open Loop InfluenceHave you ever had someone start a story by presenting several scenarios and leaving them open ended. For instance, have you ever told your kids to grab their shoes and coat and get in the car… you have a surprise for them. What was their reaction? If they started breathlessly asking you about the surprise and you had their complete and utter attention, then you successfully opened a loop. Once you get the kids in the car, you'll either drag out the surprise or you'll close the loop and give up the ghost. Th...
2020-04-2041 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"H2H Selling PowerThe concept of H2H or human to human selling was introduced to me at the Traffic and Conversion Summit in 2017. Ryan Deiss, a former mentee turned mentor, was speaking on the power of understanding the humanity of business. When you're selling anything, you're selling an emotion. When something goes wrong, it's due to a human failing. When a sale goes right, it's because of a human connection. So many times we get caught up in whether a company is primarily B2B, B2C, etc… and we forget that all sales are human to hu...
2020-04-0633 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Three Keys to Biz GrowthMost people, including me, think that increasing business is a complex, giant burden of thousands of possible tactics that one can try. Thankfully, Jay Abraham has taught me how to take the complex and make it simple. There are three keys to growing your business, and as long as they are used in the right sequence, growth is inevitable. Now the three keys are increasing new client transactions, increasing transaction price, and increasing transaction frequency. But these keys are out of order. Of the three keys, which do you think is the most expensive tactic...
2020-03-3029 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"The Persuasion EquationLeveraging the power of unquestionable proof is one of the key pieces to generating amazing sales. This was best represented through the story of Elisha Otis, the most influential elevator innovator in the world. You see, the initial elevator was extremely unsafe. If a cable failed, everyone in the elevator car was plummet to their death… and cables failed often. People were so used to the problems of elevators that builders didn't build overly tall buildings and in general, nobody used elevators. Elisha Otis found a way to create a braking system that stopped a pl...
2020-03-0933 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"What's Your Daily Ritual?I am a morning glory. I love to wake up early and set the tone of my day by owning my morning. How about you? Do you have a morning ritual? Here's the thing, morning rituals are imperative if you're looking to achieve great success. Listen in to learn why. My morning is the exact same almost every day. I wake up, do my daily meditation, brush my teeth, wash my face, drink 160z of sparkling water with MCT oil and lime, and then I start writing copy. After I write copy for 30 minutes I do my...
2020-03-0235 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"The Manifestation FormulaThe manifestation formula allowed Valerie, a massage therapist, to surpass her goal of making over one million dollars per year. As a massage therapist, it was hard for her to consider changing her business model. With a few tweaks and a change in mindset, she more than exceeded her goals. How? First, you have to know the three steps to the formula. You have to define your intention, or the what, and your purpose, the why. Once you have those things set, you need to change your strategy, the how. Valerie had to shift her...
2020-02-2427 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Breakfast Panel CloseIt's Saturday morning in November of 2017 and I'm in Scottsdale, AZ finally making the decision to join the Genius Network mastermind. You see, Joe Polish, the creator of the group, had been asking me to join since 2006 when he first established it. At the time I didn't see the value in paying money to network with people I already knew. That all changed in 2017 and I share why. I was sitting at the Genius Network Big event and there was a panel of people hammering at my objections for joining the mastermind. This panel was made up...
2020-02-0334 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"The "All-In" PrincipleA hermit was sitting near a stream when a young man approaches him. The young man asks the hermit to help him find enlightenment. What happens next is somewhat scary. The hermit, who was actually a master, grabbed the young man and forced his head underwater. The young man struggled for a moment and then the hermit pulled him. Listen in as Alex shares the meaning behind the story and why you rarely want anything as much as you want air. However, when you go all-in on something, you're essentially working toward something you want that is...
2020-01-2031 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Close Without SellingW. Clement Stone started life on the south side of Chicago, losing his father at the age of three, and hawking newspapers while his mother worked as a dressmaker. His was not an easy path. Early on he found innovative ways to hawk his newspapers. Rather than standing on street corners, he convinced local restaurants to let him sell to their patrons. Soon enough he had his on newsstand and when he was 16 he moved to Detroit to sell casualty insurance for his mother. While Stone was charismatic with charm for days, he knew that not all...
2020-01-2023 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Tested Selling SentencesHave you ever been to a jewelry store and a salesperson approaches you with a stunning piece and one line about how it will make others see you? Usually, that one sentence makes you stop and think, oh yes, that's exactly why I want this piece. If you have, then that salesperson used a tested selling sentence on you and you didn't even know it. What is a tested selling sentence? The concept was created by Elmer Wheeler, Mr. Sizzle. He was one of the greatest salespeople the world has ever seen and he did...
2020-01-1332 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Find Your 3rd PlaceWe all have our places in the world. The places we go to do various activities such as live, work, and play. Ray Oldenburg, a sociologist who wrote about the 3rd place in the late 80s, revealed that we all have our 1st place, home and a 2nd place, work, but we need a 3rd place for our souls. For many, the 3rd place is church or a rec center or another social area, but you can create this for your clients and customers. When creating the business model for Starbucks, Howard Schultz took great...
2019-12-3025 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Experiential SellingMany years ago, in northern Asia, a samurai approaches a monk to discern the difference between good and evil. The monk replies by stating that he will have nothing to do with the samurai, which enrages him. The monk's response to the samurai's behavior is enlightening. The anger shown by the samurai is considered an evil. The samurai went so far as to pull out his sword and threaten the monk's life. His anger was the epitome of evil in that moment. When the monk pacified the samurai with another response, the samurai apologized and...
2019-12-0922 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"The 3 Inner Voice QsRoy H. Williams, the Wizard of Ads, wrote a fantastic piece in his April 10, 2010 Monday Morning Memo. Listen in to learn how relevance and credibility come together to realize the creation of dynamite ads. What is it that most ad copywriters lack? The ability to marry relevance and credibility to inspire the reader to make a purchase. Many times ad copywriters stray too far toward relevance and forget to strengthen their words with credibility. This same conundrum plays out in many social areas of our world today. Relevance is emotion and credibility is truth. Truth...
2019-12-0229 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Your Confirmation BiasWe're traveling back to the 1930s in New York City. At the time, the country is gripped by the Great Depression and many people lost everything they had ever had. One day, on a bench in central park, a printer was considering taking his own life. This printer was in dire straights because he was losing everything of importance to him. He was unhappy and had lost all hope so his wife was leaving him, his kids were angry with him, his business was floundering and his employees were halfway out the door. His vendors refused to...
2019-11-2532 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Important, But Not Urgent!The late Dr. Stephen Covey wrote several very important books, most notably The 7 Habits of Highly Effective People. This, however, is not my favorite of his books. My favorite is his book on how habits affect productivity called First Things First. Dr. Covey created the 4 Covey Quadrants to describe various tasks and actions and how prioritizing them makes a huge difference in your productivity levels. In my mind, there is no such thing as time management. You have no ability to manage time. It goes in one direction and everyone has the exact same number of minutes...
2019-10-2826 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"What's Your Origin Story?It's 1972, at Allendale Elementary in Pasadena, California, and an 8-year-old Alex is participating in his Cub Scouts fundraiser. The goal was to sell as many boxes of chocolate chip cookies as possible because the scout with the top sales got to go to Disneyland with a friend. Alex's friend Billy, a neighbor from down the street, was also in his troop and so they came together to create their first joint venture opportunity. If Billy sold the most boxes of cookies, he'd take Alex to Disneyland and vice versa. Billy proceeded to try door-to-door sales. He approached...
2019-10-2132 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Objection Obliterator TemplateImagine a pathway. You're at point A and you are looking to get to point B. It sounds simple enough, but dividing the pathway is nine locked doors. There are big locks, little locks, ancient locks, you name it, but each lock requires a different key. Your mission is to craft the keys that unlock each door, one by one. What's at point B you ask? Well, it's a sale. That illustrious construct that means the difference between running a business and having a hobby. What if, instead of having to craft new keys every time you...
2019-10-1431 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Root Meaning of "Nice"Being nice means different things in different cultures. In the world of sales, being nice means not closing the deal. I was reading Closer's Survival Guide by my friend and colleague Grant Cardone and he discusses the root meaning of nice and how the word is defined in other cultures. Nice in Middle English means stupid, in Old French it means to feel good but have no impact. The problem with being nice in sales is that you create no tension. There is no immediacy and you fail to reveal why your product or service is necessary...
2019-10-0729 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"A Sale is Always MadeJeffrey Gitomer, one of my colleagues, friends, and an amazing salesperson, wrote a book called the Sales Bible. In his book, he writes that a sale is always made. Either you sell your prospect on the yes, or your prospect sells you on the no. Such a simple concept but one that will forever alter how you approach sales. There are four decision-making personas that one must consider when entering a sale. Each of these decision-makers need to be approached in different ways. For instance, the competitive decision-maker processes things fast and logically. This would...
2019-09-2327 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Connect with ConnectorsWhat is a connector? I can't think of a better way to explain this than by sharing the story of my friend Joe Polish. Joe is now known as the founder of the Genius Network, but he started out with nothing. I share how he rose from nothing to achieve overwhelming success by learning how to connect people. Joe started out in the carpet cleaning industry. He taught carpet cleaners how to grow their network thereby growing their businesses and their profits. He took what he learned in that industry and then applied it to...
2019-09-1630 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"What's Your NPS?Ever heard of Fred Reichheld? He's written several books and hundreds of articles on why loyalty marketing is the lynchpin of any business. Fred is a Harvard BA and MBA graduate who has been named the priest of loyalty marketing and for good reason. Fred is the creator of the Net Promoter System (previously Net Promoter Score.) Have you ever been asked if you would refer a friend or family member to a certain company? Then you have participated in establishing some company's NPS. This question is the ultimate question! "The Ultimate Question 2.0," Fred's latest...
2019-09-0931 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Stick Strategy ProfitsIn 2004, my friend Joe Polish and I put our heads together to build a system for creating lifetime clients. After all, selling and marketing to people you are already affiliated with is much easier than appealing to a new audience. We created "stick strategies" to boost maximum profits, minimize losses, and increase the lifetime value of our customers and clients. Stick strategies are ways to pamper your clients and make them feel invaluable. We have found more than 45 different strategies that are effective, but today I want to share with you just 5 of them. Listen...
2019-09-0228 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Truths About DisciplineHave you ever considered space travel? How about what it takes to get a rocket ship to the moon? As a rocket ship is leaving the Earth, it takes 85% of its fuel just to breach the outer layers of the atmosphere. From the ground to the sky it's 75 miles. Do you know how far it is to the moon? About 239,000 miles. 85% of the ship's fuel is used to go an unbelievably short way because the rocket is going against gravity. This is why I believe that it requires more discipline to start a habit rather than to...
2019-08-2629 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Is Passion Over-Rated?Passion does not beget commitment, rather commitment begets passion. When Gabriel Alex Mandossian was a sophomore in high school he decided he was going to get into an ivy league school and he was passionate about attaining this dream. He was a champion rower and received several leadership awards in relation to the sport. His passion however did not feed any commitment. His schedule was packed with school, rowing, and travel, but his desire was to be admitted into an ivy. He was a stellar rower but needed equally stellar grades to obtain his dream. Unfortunately, he...
2019-08-1930 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Obliterate Their ObjectionsIt's October 26th in the year 2000 and I'm at Mt. Sinai Recovery with my then-wife Amy looking at our brand new baby boy. He was expected three weeks later, but because her doctor was going on vacation and he was getting bigger and bigger, they went ahead and induced her. Sounds fantastic right? I had my new baby boy right there! But because I wasn't expecting him for three more weeks, I had a teleseminar scheduled for that evening… Rather than simply taking up my post in the requisite bedside chair, I decided to go ahead and pr...
2019-08-0526 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Get Quality TestimonialsIn 2004, my friend and colleague Yanik Silver launched Mind Motivators, a course built through teleseminar recordings, notes, and executive summaries. This is before YouTube and social media channels, and we put a lot of time and effort into this launch. It was going great! Then we got an email from copywriting and direct response marketing legend Joe Sugarman. At the time, Joe had recently released a book called Triggers, and the promise of his book was almost word for word the premise of our course. He emailed us to point this out and note that he was...
2019-07-2928 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Give Reasons OR Results?It's 2008, the heart of the Great Recession, and a couple of great friends of mine and I were trying to figure out how to sell more resources to fewer people. T. Harv Eker, Michelle Burr, and I were working to create a framework for creating more income in a very tight market. Out of that strategy session, Harv created the Reasons or Results coaching program. Do you tend to get things done? Are you timely and results-driven? OR… are you the person who has great intentions, but also a million reasons for why things don't get done? Yo...
2019-07-2225 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"The CONTRAST EffectI've referenced Dr. Robert Cialdini many times throughout the course of this podcast because of his impact on ethical influence. The pillars of influence Dr. Cialdini has provided the world have changed the way salespeople approach selling. Ready to learn what fuels the pillars? Listen in! Have you ever picked up a really heavy box, set it down, and then picked up a lighter box, then thought to yourself that it felt like a feather? The actual weight of the lighter box didn't change but your perception of its weight did. This is called the Contrast Effect...
2019-07-1529 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"F.I.T. Networking FormulaIn this episode, I want to share with you the story of my student Phil. He is a musician, artist, and now novelist, but needed a way to expand his relationship capital in the world of novelists. He hired me to help with his networking strategy and I shared with him the F.I.T Formula that I recommend to all of my clients. I asked him to start following three big-name novelists in the field and to interact with them daily. If he was unable to interact daily because they didn't post daily, then I asked...
2019-07-0828 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Choose Who To Lose!Today I share how choosing who to lose opens up more doors than simply deciding on who to keep. In 2011 my mentor Roy H. Williams and I were at the Pathfinder Mastermind, and I had a question I was burning to ask him. I wanted to know how he managed to target his audience so effectively. Roy's response was that I needed to, "Choose who to lose." When I asked for clarification he referred me to one of his Monday Morning Memos (specifically the one from 5/30/2005) discussing how deciding who not to target is more clarifying than...
2019-07-0126 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Profitable Up-Selling TipsToday we learn the keys to upselling and how to make upselling work for you in your business. My friend and colleague, T. Harv Eker, started his paramount sales career in the women's shoe department of a store. Obviously, he went on to much bigger and better things, but it was while selling shoes that he learned one of the keys to sales. One day young Harv was helping a woman try on shoes. She tried on several, decided on a few, and asked him to put them behind the counter while she shopped around the mall...
2019-06-2427 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Profit Down - Selling TipsToday's story is about me, Ryan Levesque, and my P.L.U.S. marketing funnel. Here I was at the gym in my apartment complex when I receive a call from Ryan. He had just heard about my marketing funnel and gave me a call while he was going through the TSA pre-check at the airport. The P.L.U.S. marketing funnel was formed when a launch when south. I created this formula and managed to make back all of the debt the launch created and then some, saving the launch and my relationship with several...
2019-06-1729 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"D.E.L.T.A. Selling ProcessToday I want to share with you the story of Jerry Acuff and the car buying experience that he shares in his book Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy, on pages 18-20. Jerry was considering buying a BMW, same brand of vehicle I own. Jerry recounts walking into the BMW dealership and not being accosted by salespeople. Instead, he was able to walk about and check out the different vehicles. After a while, a salesperson approaches him and asks a series of questions...
2019-06-0330 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Wealth Creation FormulaIn December of 2000, I produced my first information product to sell online. It was called Marketing with Postcards, and I was selling it for $247. The ecosystem that I was in back then, the early days of the internet, was the time when people were selling $20 e-books, all digital, and my product was physical. I decided to create a secondary offer when I realized that the profit margin on the physical course was not in line with the industry. So, inside the sleeve of the 3-ring binder which housed the Marketing with Postcards course, was a card offering...
2019-05-2733 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Five Stages of ConversionHave you been around since episode 1? If so, you probably remember my pigeon story. (And if not, I recommend you go back and listen to it now, then come back to this episode.) If you need a quick refresher, here are the basics. I had just lost quite a lot of money through my business, and got kicked out of my apartment, so I had to move back in with my mom. Naturally, I felt tremendous guilt and shame. I sat on a park bench to think about my life, and how to get out of the...
2019-05-2032 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"How to Create A MovementI don't usually give the answers right away, but today, the topic is so important that I'm going to go straight for those answers. You can create a new movement, and you do so through three important elements: creating (or learning) a new language building a new community developing new leadership Ready to learn more about what this means, and how to implement these steps? Let's start with the story of William G. Wilson (or Bill W.). In 1935, he found himself standing in a hotel lobby craving alcohol during a business trip. He narrowed his options down...
2019-05-0630 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Platinum Rule of SellingIn December 2000, I was on a plane with my family about to fly from New York to San Francisco. I had a thriving business on the East Coast, but we had no family there, so we moved to the West Coast to live with my in-laws until we found our home. Of course, after leaving my business behind, I had to figure out something new. This is when I decided to do teleseminars, set up a system, and in fact became the "Larry King of teleseminars." The tragic events of 9/11 ended up having a profound impact on...
2019-04-2929 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Think BIG, But Act SmallI want to share a story (that may or may not be true) about one of my favorite people in investing. Warren Buffett was playing golf with three other billionaires. Just before he struck the golf ball, the other billionaires wanted to make a bet that he wouldn't hit a hole in one. Based on the odds, he would have won $40,000 if he hit that hole in one, and had to pay just $20 if he didn't. Instead of accepting or declining, he thought through the odds and then offered to play for a larger bet: $4,000,000 if he...
2019-04-2231 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"It's A Wonderful Lie!Once there was a pastor in the American South who delivered a great sermon. Afterward, his congregation congratulated him on how great it was. The next week, he delivered the exact same sermon again. He did the exact same thing the following few weeks. Finally, one of the trustees of the church pointed out to the pastor that he had given the same sermon over and over for several weeks. The pastor revealed that he had been giving the same sermon intentionally. A crowd gathered to listen to his explanation: "I'll stop giving that sermon the moment...
2019-04-1530 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"World's Most Lucrative SkillThe father of modern networking grew up in Covina, California. Despite his ordinary beginnings, Ivan Misner is the founder of the world's largest business networking organization, BNI. When Ivan started his consultancy business, he was looking for referrals not for himself, but for his colleagues. This was the seed for what would become BNI, which is now a global business network. In today's episode, I'll explain the importance of relationships and having a strong business network. But remember that these relationships don't just spring up; their seeds must be nurtured and fed through mutual trust and shared...
2019-04-0828 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Start Your Biz Legacy TodayZig Ziglar used to tell a story about three men cutting stone a few hundred years ago. A passerby asked the first stonecutter, "What are you doing?" The first man responded, "I'm cutting stone." The passerby asked the second man the same question. This time, the response was, "I'm earning a living." Finally, the passerby asked the third man what he was doing. And this time, the answer was completely different: "I'm building a cathedral." Which of the three responses is a legacy response? I bet you already understand that it's...
2019-04-0126 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Assisting vs. Helping ClientsLet me tell you a little story about helping, assisting, dependency, and interdependency. I had just completed a teleseminar in 2004, while my one-year-old daughter took a bath. This evening, it was my responsibility to dry her off and put her in bed. When she saw me coming in to get her, she reached up her arms as if asking me to help her out of the tub. I might have been overthinking things, but I decided that this was an opportunity to assist rather than help her. Instead of lifting her out, I offered her a hand...
2019-03-2520 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Avoid Bad Business KarmaImagine you're in Italy in the 18th century, in a small village with 200 winemakers. The mayor of the village has decided to plan a feast, and has invited all of the local vintners to bring their best wine to him. He would mix all the wines in a barrel, and the feast would feature the best wine ever made. One of the vintner's had a wife who pointed out that no one would notice if they contributed a glass of water instead of wine. Her husband shrugged and went along with the idea. A week later, at...
2019-03-1831 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"J-Curve Growth PrincipleLet's talk about New York City. Even if you've never been there, you probably know that it's home to the Empire State Building. Completed in 1931, this 102-story building stands a total height of 1,454 feet (or about 444 meters). Even now, decades later, the Empire State Building is one of the tallest skyscrapers in the United States. Enough about the building's height, though; let's talk about its foundation. The excavation for the foundation went down over 50 feet, and then had to be built back up to the street level. Without a foundation this deep and solid, the building would...
2019-03-1132 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Sloppy Success Is Better...In 2010, I was at a four-day event for the Guerrilla Business School. I had just finished my presentation, and there was a huge table rush to the back of the room. Afterward, T. Harv Eker and I were having dinner in the green room, and he presented me with an idea: "What if we could have a five-day event where people could start the event wit nothing , and at the end, make money online?" His idea was that by day 5, everyone would have created not only a website, sales copy, and a shopping cart, but they would...
2019-03-0427 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Silent Assassin of Biz GrowthHave you heard Aesop's fable about the ants and the grasshopper? In short, a family of ants was bustling about in late autumn drying the grain they had saved from summer. A grasshopper, with a fiddle tucked under his arm, came up and begged for a bite to eat. It turned out he hadn't saved anything for the winter, because he had been so busy playing his music. The ants disgustedly told the grasshopper to go dance, turned their backs on him, and got back to work. The moral of this story is that there's a time...
2019-02-2529 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"First WHO,Then WHAT?In the beginning of your business, you do everything. But you don't really have a business until other people are doing the things that you had to do in the beginning. This means you need to find the right people, and get them in the right "seats" on a figurative bus (or minivan). This idea was developed by Jim Collins in his book Good to Great. Instead of thinking about what you need to get done or the best strategy (which is often unpredictable), think about who you can get on your bus. This leads to surrounding...
2019-02-1829 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"The Millionaire With Cold FeetOver 100 years ago, a young boy grew up in western Maine. Orphaned at the age of 12, Leon L. Bean still managed to live what he described as an "uneventful" life until he was 40 years old. At that point, tired of his feet being cold and wet during deer-hunting season, he decided to create a solution. He invented a unique boot design that provided strength, warmth, and dryness all in one boot. Solving this single predicament led to a multi-million dollar payoff. But notice something else about the invention: it wasn't designed to cater to everybody. People in...
2019-02-1128 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Earl's Billion Dollar Brand Idea!Did you know that the BandAid had its birth in the kitchen of a woman who was inexperienced at cooking and hurt herself frequently? Her husband, Earle Dickson, was an employee of Johnson and Johnson. He found himself getting plenty of experience bandaging his new wife's hands as she was cooking, and realized that if he could prepare bandages in advance, she could apply them herself without making him interrupt his work. Earle began experimenting with ways that his wife could bandage herself. Tape existed, and gauze existed, so attaching the two was easy. The hard part...
2019-01-2828 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Profiting Via Radical RepurposingBack in 2012, I was one of the beta testers for Google Hangouts. Every week, I would use the platform to deliver a topic that I thought would be worthy of my students' attention as a free public service. I did the same thing week after week, and we had a really good run for a few years. Then my confidence in the Google Hangouts platform began to fade, because I didn't see the company scaling it to a higher level. So what did I do? Switch over to webinars! I decided to use WebinarJam, which was created...
2019-01-2128 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"What Entrepreneurs Lack MostIn 2001, I set out to find a marketing niche that I could dominate. Many were already occupied by great marketers, so I wanted to find one of my own. That was when I came out with a course on marketing with postcards. The course was a three-ring binder and included a physical CD. It was expensive to produce, but I did very well on it, making five figures a month with under 30 visitors a day. Thanks to this success with so little traffic, I released a new course called Traffic Conversion Secrets. This was where I made...
2019-01-1445 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"The Power of CompassionYou've probably heard of Chicken Soup for the Soul, but do you know the famous story that didn't make it into the books? The story of Kyle is about how compassion can not only save a life and create a best friend for life, but also keep customers for life. In case you haven't heard it, this story (told by Kyle's best friend) is about a teenage boy who was bullied in school. The narrator, seeing Kyle's torment, invites Kyle to join him and his friends for a basketball game, and Kyle accepts. That was the right...
2019-01-0736 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Reminiscing About The Future …Imagine if you could reminisce about the future. You would probably become an inventor, creating replacements rather than improvements. That was exactly the case for Samuel Morse, a fearless visionary whose unique ability was being able to reminisce about the future. This entrepreneur, credited with inventing the telegraph, was neither a scientist nor an engineer. He succeeded at developing innovations where other failed not by any special talent or education, but by determination and by following his own ideas. On a ship voyage back from Europe in 1832, Morse met several scientists discussing the latest discoveries in electromagnetism...
2018-12-3134 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Why Proximity Is PowerIn 1960, Anthony J. Mahavoric was born in North Hollywood, California. Not sure who that is? Let me give you a hint: his mom remarried a man named Jim Robbins, who adopted young Tony as a 12-year-old. That's right, today's episode is all about Tony Robbins. This man has had the most profound influence on the coaching and consulting business, and has changed personal development as we know it. I believe that Tony has had three major inflection points over the course of his career. The first came when he was 17 years old and began working for Jim...
2018-12-2434 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"What Business Are You Really In?In the late 1930s, Patrick McDonald opened a food stand in Monrovia, California. Originally, the stand sold hot dogs, but—as you might guess from his last name—hamburgers were later added to the menu. A few years later, his sons Maurice and Richard moved the entire operation 40 miles east to San Bernardino. "McDonald's Bar-B-Que" later shifted its focus from barbecue to a streamlined menu of burgers, drinks, and apple pie. The restaurant McDonald's was born on December 12, 1948. Within a few years, other companies followed this lead and transformed into fast food establishments. Several of these, including Burg...
2018-12-1728 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Secret to Prevent Sales RejectionYou don't need to have sales ability to learn sales technique. You just have to memorize sales technique! If you're intimidated by sales or wish that you had been born a great salesperson, the idea of being able to learn sales technique probably sounds reassuring. You're in the right place, because that's exactly what I'll teach you about today! My friend Ted is known industry-wide as a closer. He closes sales, and seals the deal. He doesn't do it by being pushy or through manipulation, or even at the end of his presentation. Instead, he uses trial...
2018-11-2629 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"The Remarkable Power of ThreeOnce upon a time, Goldilocks stumbled upon a home inhabited by three bears. You know the rest of the story, but do you know the selling and influence lessons it can teach? Today, I'll tell you this story with some commentary to illuminate its relevance to selling through storytelling. Don't roll your eyes; instead, do as Marcel Proust recommended and look for discovery by viewing the same landscape through new eyes. You probably remember that Goldilocks always had three choices in the story: three bowls of porridge, three chairs, and three beds. She tried each until she...
2018-11-1933 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Why Environment Always WinsThe environment always wins. If you've ever had an exhausting day full of too many decisions (and haven't we all?), you know all too well that willpower is finite. World power, on the other hand, doesn't run out. World power means designing an environment with just the right balance and harmony to support you and challenge you to grow and get results, so you can rely on your environment instead of your limited willpower. This is why designing your environment sets up a framework for success, whether in business, ethical influence, teambuilding, or even with family and friends.
2018-11-1226 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Ask for 'Assistance' NOT HelpWhen my daughter Breanna was about a year and a half old, she would look up at me after bath time and put her arms up, as if asking me to pick her up and lift her out of the tub. This was a defining moment for me, and I believe it defined her interdependence on me for her future. When she put her arms up, instead of lifting her out of the tub, I would give her my finger so she could grab it and step out of the bathtub with my assistance. This way, she would know...
2018-11-0526 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Win More Clients by Being #2Let me tell you about Harvey, a 26-year old who decided to go into the envelope business as a salesman. Keep in mind that envelopes are only used once, so people need to buy them over and over. One day, at 5:30 AM, Harvey was sitting in a car with one of the best salespeople in the company, right outside the manufacturing plant of the biggest envelope manufacturer in all the city. Soon, a delivery truck came out of the stockyard. Harvey and his mentor followed the truck, taking notes on where it stopped. This continued for the...
2018-10-2926 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Priority is the New ProductivityI heard this story from Steven Covey in his book First Things First. One day, a teacher was speaking to a group of high-achieving students. The teacher was trying to drive a point home using an illustration that the students would never forget. (I don't think you'll forget it, either!) The teacher pulled out a one-gallon wide-mouth glass jar and set it on the table in front of him, and carefully filled it with fist-sized rocks until it couldn't possibly hold another. The teacher asked his students if the jar was full, and they all said, "Yes!"...
2018-10-2229 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Invisible Power of PrecessionThe law of precession is the effect of bodies on motion on other bodies in motion, as Buckminster Fuller put it. In other words, for every action you take, there will be a side effect. This is similar to karmic marketing, which you may be familiar with from a previous episode. Just a honeybee doesn't know the side effect of making honey, you probably won't know what the side effect will be. The universal purpose of a honeybee is cross-pollination, which sustains life on earth. If the honeybee went extinct, humans would soon follow. However, the honeybee...
2018-10-1527 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Discovering Your VerbNo matter how delighted or disappointed you are in your life right now, you have a verb deep inside of you that wants a way out. What does that mean? Your verb is your one-word language that expresses to the rest of the world who you are, and why you're here. Discovering what you verb is can cause a meaningful change not only in your own life, but also the lives of those who you interact with. I've been an advertising man for over 25 years, and the biggest lesson I've learned in that time is that the...
2018-10-0829 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Bucky's 3 Unifying PrinciplesOnce upon a time (although this is a true story), on a dark and bitterly cold winter evening in 1927, a short man was standing on the shore of Lake Michigan and preparing to swim out into the icy waters to drown himself. Why? Because he considered himself a total failure. He had been expelled from Harvard University twice, had been fired from more jobs than he could remember, had a drinking problem, and had recently lost his infant daughter to a disease. The man paused for a moment before stepping into the freezing waters of the lake...
2018-10-0132 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Power of Delayed GratificationHave you heard of the marshmallow experiment? Even if you have, pay close attention and see if you can spot some distinctions. Years ago, a large group of 4-year-olds was led into a room that looked like a classroom. One wall had a one-way mirror that allowed researchers to watch the children. Each child had a marshmallow put in front of him or her, and was given simple instructions by a researcher: feel free to eat the marshmallow now, or wait to eat it until after the researcher's return and receive a second marshmallow. Then the researcher left the...
2018-09-2429 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Power of Practical KnowledgeLet's start with a story! Once upon a time, a professor approached a boatman for a ride downstream in exchange for a small sum of money. The professor decided to show off his intelligence while they were in the boat, and started arrogantly testing the simple boatman. First, the professor started grilling the boatman about geology, then said that 25% of the boatman's life is gone simply because he doesn't understand the subject. Next, the professor scooped a leaf from the water and asked if the boatman understood botany. When the answer was no, the professor claimed the...
2018-09-1730 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"What Is "Self-Serving" Benevolence?Let me share with you the true story of my mentor, Michael. He was a Princeton honor student and is fluent in many language, but he has overcome obstacles of his own. He faced three disasters: the deaths of his mother, father, and brother within a close time period. Imagine how traumatic that must be. Michael met a gentleman of Indian descent while he was at Princeton, and decided to fly to India to meet this gentleman and get a deeper insight into why so much of his family died. When he landed in India, he couldn't...
2018-09-1028 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Why Wisdom Crushes Knowledge Oliver Wendell Holmes, Jr. is among the most famous of all US Supreme Court justices. He was born to a prominent boston family, and graduated from Harvard Law School in the 1860s. He then prepared a series of lectures that were published as The Common Law in 1881. Holmes served on the Supreme Judicial Court of Massachusetts from 1882 until his appointment to the US Supreme Court in 1902. During his 30 years serving on the country's highest court, Holmes became known for his "clear and present danger" argument for the limitation of free speech, illustrated by a reference to a...
2018-09-0330 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"How to Influence Like GandhiNo one is required to change more than those of us who present ourselves as leaders of educational reform and transformation. And if you're ethically influencing others, that's you! Ethical influences reform others, cause permanent change, and transform people. Why do you need to have change in yourself before you can change others? Simply because you are required to model the behavior that you want others to adapt. No one is better known for this than Mahatma Gandhi, who started off as a lawyer and ended up becoming a thought leader. He lived with integrity, which is...
2018-08-2724 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Anatomy of an Ideal WorkdayImagine the ideal personal and professional workday. You go to sleep at the perfect time, wake up at the perfect time, you feel completely in control, you own your morning, and you don't let any interruptions or disruptions to get in the way of getting stuff done. You also block out time at the prime times to get things done in your way, and do not only what's urgent, but also what's important. Does that sound like the kind of day you could live? If so, you'll love this episode about the anatomy of an ideal workday...
2018-08-2023 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Why Selling Is Marketing OxygenSomewhere in Asia, a hermit was meditating by a river when a young man interrupted him to ask to become his committed disciple. "Why?" the hermit asked. The young man answered, "Because I want to find enlightenment." The master grabbed the young man by the scruff of the neck and plunged his head underwater. After a long moment of the young man kicking and struggling, the master released him and asked gently, "Young man, what did you want most of all when you were underwater?" "Air!" the young man replied. In response, the master instructed the young man, "Go...
2018-08-0624 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"What Makes Leaders Weep? Herman Miller was founded by D. J. De Pree in 1923 and is one of the most profitable in the Fortune 500. While it's #456 in revenue, it's #7 in profit. Isn't that incredible? This is because revenue never equals profit. Revenue is top-line, and profit is bottom-line. Are you wondering how to get more profit, and why Herman Miller has been so profitable relative to its revenue? The answer is leadership, specifically servant leadership. At Herman Miller, the concept is that leaders don't inflict pain. Instead, leaders bear pain. In other words, leaders aren't command and control, they're engage and...
2018-07-3029 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Four Ways To Play The GameIn 2010, in Los Angeles, my good friend Dave Buck (the CEO of CoachVille) taught a session to my students at the Ultimate Internet Bootcamp. While on stage, he talked about how life is a game, and in all coaching, the best way to coach someone is to identify what game they're playing and how they're playing it. The most noble, easy, and consistent way to develop permanent change in your life is by changing the game you're playing, and the way you're playing it. With all that said, here's my question to you: what game are you...
2018-07-2323 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"How to Sell Less & Net More In 2016, my friend Ryan asked me if I would support him for his first product launch, The Ask Method Training. It ended up being pretty successful, and generating over $3 million in revenue in just two weeks. The problem, though, was his profits. After the fees, advertising, joint venture payouts, refund requests, and affiliate contest payouts, the typical profit margin is about 20%. Ouch! I prefer to be in the 50% to 60% range. In my own launch, I used the PLUS Method, which stands for Post-Launch Upsell Strategy. This term was coined by one of our top producers of sales. ...
2018-07-1629 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Why Socrates Avoided RejectionIn 2002, I tapped into a 2400-year-old technology that the most revered universities across the globe embrace: the Socratic Method. This method involves asking questions. When you're thinking about applying this to your sales presentation, keep this in mind: the question mark looks like a hook. It draws people in. The exclamation point, on the other hand, is like a spear that can shoo people away. Back to 2002: my children were very young, and so I didn't want to travel as frequently as my colleagues did. Instead, I focused on teleseminars and creating courses online, on CDs, and...
2018-07-0926 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Four Learning Styles to GreatnessIn 2006, I sat in a converted office in my home in California. My wife and children were asleep, and I wondered what the topic should be for the next course I wrote. In 2001, I had developed the course Marketing With Postcards, which earned me nearly $1 million. At that point, I wasn't great at creating traffic, but I was very good at converting traffic. The success of this course led to my next course, Traffic Conversion Secrets, which I sold for $1,800. That course, in turn, led to TeleSeminar Secrets, which made over $14 million in under six years. These...
2018-07-0233 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"The 'ALL IN' PrincipleIn the summer of 1992, I learned an important fact that has stuck with me ever since: leadership is a choice. On the day I learned this, I was climbing a wall in an obstacle course as part of a team-building exercise. I was dripping with sweat, my shoulders were aching, and my legs were throbbing. I felt battered, but ready to take on the challenge. (This feeling probably sounds familiar to you, even if the battering is a mental or emotional rather than physical one!) The pain didn't matter to me. If I could prove my mettle...
2018-06-1923 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Transform Ice Blocks Into SteamI want to introduce you to someone I like to call Coach Carla. Most of my list is made up of Coach Carlas. These women are consultants or service professionals, typically in their 40s, and typically making under $100k. Coach Carla hates to sell. She's not very good at technology. She has fears, frustrations, and foibles, but she's a really good coach. She lives a simple lifestyle, but spends rich for continuing education and has a habit of hiring mentors. She's proud of the quality of her work. She desires a passive income, but her business model forces her...
2018-06-1128 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"The 3 WHYs of "Ethical Influence"In 2016, in Sao Paulo, Brazil, in front of 850 crazy, outrageously influential and enthusiastic Brazilians. I was there for the first time for what's called Guerrilla Business Intensive. It's a three-day intensive that starts at 8 AM and goes until 10 or 10:30 PM each day. On day two, I was making a mention that Brazil is the 8th largest sovereign nation in terms of GDP, but 1st in natural resources. In other words, Brazil is a testament to unmet potential. The key to any nation's success is entrepreneurship. I asked everyone in the audience to raise their hands if they...
2018-06-0419 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Experience Is Not Best TeacherMany years ago, in northern Asia, an arrogant samurai warrior challenged his Zen master to explain the difference between evil and goodness. The master's response had a sense of mockery, even disgust, as he said, "I will not waste my time with such scum as you." The arrogant samurai reacted by pulling out his sword and screaming in a rage, "Little man, I will cut you into pieces for your insults!" The Zen master responded, "That, my dear friend, is what evil is like." When he heard this response, the samurai calmed down and began to understand...
2018-05-2824 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Power of Ruthless CompassionOnce, I was speaking on stage in front of hundreds of other thought leaders and entrepreneurs. I wrote down the word "compassion" and asked what it said. When we unpacked it, they learned that the word "compassion" has three other words inside of it. Compass, the first word, is about knowing which direction to go. Passion, the second word, is about the heart (whereas compass is about the head). Ion, the third and final word, is the smallest substance that we can study. It represents the small action that you take when you're thinking big with passion. ...
2018-05-2123 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Sam's Dirty Little Secret to BillionsYou may be surprised to know that one of the world's wealthiest men rarely showed up on the lists, because he had children and his fortune was divided among them. The man in question is Sam Walton, the founder and owner of Walmart and Sam's Club. The story of how this man from a modest background created such a profitable company is fascinating and provides incredible insights. Sam would fly a small plane over the parking lots of other five-and-dime stores, looking for parking lots full of cars. When he found them, he would land his plane...
2018-05-0722 minAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Three Reasons Why People Won't BuyIn 2016, a former partner and I had launched a product that we had worked on for about a year. We grew a list of 85,000 people, and during our two-week launch based on Jeff Walker's Product Launch Formula, we expected to generate $2 million to $3 million. Instead, we generated less than $400,000 in gross sales—and we were over $400,000 in debt! To break even, we would have needed to make almost double that amount. I was embarrassed, demoralized, and humiliated, and nobody seemed to care. So what went wrong? As you'll learn today, there are three reasons why people won't bu...
2018-04-0924 min
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Three Reasons Why People BuyI'm friends with David Perdew, who runs Novice to Advanced Marketing System (NAMS). In 2015, David hired me to coach him to do two new things: to get pre-registrants for the following year, and to sell a high-end offer. When it came time for him to make the offer, people asked, "What's in the offer?" My response was, "What difference does it make?" If you know, like, and trust David, then what's in the offer shouldn't matter, because you already know it will be something good. If you have enough relationship capital, then people will buy on command...
2018-04-0123 min
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"Why Seeding is the New SellingConsider this story: in the 13th century, there was a Turkish trader who would go to the border with the Orient. When the border guards asked what he was smuggling, he'd shrug and point at his donkey. The border patrol burned the hay in the donkey's cart and search the donkey closely to figure out what he was smuggling. When they found nothing, they let him pass. Later, he returned empty-handed, without a donkey. The next day, the same thing happened. Over the course of 30 years, he became a wealthy trader. After this time, the retiring chief of the...
2018-04-0122 min