Shows
Horizons Pod with Nate DesmondHow To Make Word of Mouth Your Biggest Channel with Alex McClafferty | Horizons PodListen now on YouTube, Spotify, and Apple.—Alex McClafferty is a founder coach and serial entrepreneur who successfully exited to GoDaddy and previously held leadership roles at Canva, helping other founders scale without burning out.Here’s some of my takeaways from this week’s episode…1/ 🎯 Clarity Conquers All: The clearer you are on your product/service offering, the easier it is for customers to recommend you. WP Curve succeeded by being hyper-focused on a single, specific service rather than trying to be everything to everyone. Turning down enterprise clients and additional...
2025-09-301h 14
Independence by Design™#442: Alex McClafferty | What Happens When You Can't Outwork the Truth AnymoreWhat happens when the business you built no longer protects you from the parts of yourself you've been avoiding? Alex McClafferty co-founded and sold WP Curve to GoDaddy—but it wasn’t until after the exit that he found himself face-to-face with an identity crisis, emotional collapse, and a brutal confrontation with his shadow self. Watch on YouTube
In this raw and wide-ranging conversation, we talk about what it means to lose your sense of self after a big win, why so many entrepreneurs use their businesses to avoid personal pain, and what it takes...
2025-05-221h 08
UnderstandThe UK Election: 9. How Does the Election Differ Across the UK?Understand the UK Election is a simple 10-part guide to everything that is going on in the election, hosted by Adam Fleming. In this episode, how the election plays out differently across the country and the big impact that the smaller nations that make up the United Kingdom can have on the election outcome. The host is Adam Fleming, from Newscast and AntiSocial, with James Cook, BBC Scotland Editor, Catrin Haf Jones, Political Correspondent for BBC Wales and Enda McClafferty, BBC Northern Ireland Political Editor. Producers: Alix Pickles and Alex Lewis ...
2024-06-1713 min
Live In The Feast909 - Launching a Business, Finding Balance, and Staying ValuableToday’s co-host is Matt Medeiros, host of the Matt Report podcast and the Director of Podcast Success at Castos. To mark episode 100 of Life in the Feast, Matt will be taking the reins and interviewing Jason about his 10-year “overnight” success story.Back in 2012, Jason was forced to choose between paying rent and his cable bill. His bed or his business. And even deeper, his passion or his family. At that moment, Jason made the tough decision to end his freelancing career and return to a job for the sake of his then-fiancé. However...
2021-05-201h 00
Built to Sell RadioEp 212 WP Curve Get Acquired By Go DaddyIn 2013, Alex McClafferty co-founded WP Curve, a company that provided IT support for people with a WordPress site.
2019-11-151h 08
Streamlined Solopreneur: Helping Solopreneurs Build Systems So They Can Take Time OffRepurposing Your Content with Jaclyn SchiffJaclyn Schiff made her way onto the show because she’s authentic. She reached out recommending another guest, in a real way. Then, throughout the course of the conversation, we decided she’d also be a good guest for the show! She's a master of making the most of your content. We talk all about repurposing - something I could do a little better - as well as that cold outreach she’s good at. We also talk about productizing services, which is something I’m doing at the moment. So lots of great stuff here! Show Notes...
2019-11-0546 minStreamlined Solopreneur: Helping Solopreneurs Build Systems So They Can Take Time OffRepurposing Your Content with Jaclyn SchiffJaclyn Schiff made her way onto the show because she’s authentic. She reached out recommending another guest, in a real way. Then, throughout the course of the conversation, we decided she’d also be a good guest for the show! She's a master of making the most of your content. We talk all about repurposing - something I could do a little better - as well as that cold outreach she’s good at. We also talk about productizing services, which is something I’m doing at the moment. So lots of great stuff here! Show Notes...
2019-11-0546 minLive In The Feast612 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClaffertyToday’s co-host is Alex McClafferty. Alex is the co-founder of WP Curve and a CEO coach. Since selling WP Curve to GoDaddy a few years ago, he’s spent a lot of time traveling and spending time with friends and family. But like most entrepreneurs, he wasn’t about to sit still for very long. He started coaching CEOs, and runs a Consultant to CEO program.Alex co-founded WP Curve, a WordPress support company, in 2013 and learned a lot about pricing right out of the gate. He had initially priced their service at $49/mo, and even at suc...
2019-09-2443 min
Streamlined Solopreneur: Helping Solopreneurs Build Systems So They Can Take Time OffCoaching Entrepreneurs with Alex McClaffertyAlex McClafferty has a wealth of business experience to share with us this week. Not only did he build a successful business within the WordPress space - WP Curve - he ended up selling it to GoDaddy. That experience showed him that the number of resources for selling your business were scarce, and now he’s doing that - completely embracing the “teach what you know” mentality. Show NotesAlex McClaffertyProductize.coWP CurveFlippaDisney buys MarvelApple buys LalaMicrosoft sunsets SunriseSponsored by: Ahoy! | Creator Courses | Pantheon
Simplify your tech stack at https://streamlined.fm/tools...
2019-07-3054 minStreamlined Solopreneur: Helping Solopreneurs Build Systems So They Can Take Time OffCoaching Entrepreneurs with Alex McClaffertyAlex McClafferty has a wealth of business experience to share with us this week. Not only did he build a successful business within the WordPress space - WP Curve - he ended up selling it to GoDaddy. That experience showed him that the number of resources for selling your business were scarce, and now he’s doing that - completely embracing the “teach what you know” mentality. Show NotesAlex McClaffertyProductize.coWP CurveFlippaDisney buys MarvelApple buys LalaMicrosoft sunsets SunriseSponsored by: Ahoy! | Creator Courses | Pantheon
Simplify your tech stack at https://streamlined.fm/tools...
2019-07-3054 min
It's Time to Sell Podcast: Strategies for 21st Century SellingProductizing Your Consulting Business with Alex McClafferty | Ep. 134In 2013, Alex McClafferty co-founded WP Curve, when it was doing less than $500 per month in revenue. By 2015, Alex and his team had grown the business to a 7-figure run rate. In 2016, Alex ran the sell-side of their acquisition to GoDaddy. Finally, Alex left GoDaddy to pursue his passion as a CEO Coach in 2018.
2019-07-1731 min
The Daily Grind PodcastEp #367: The CEO Coach, Alex McClaffertyAlex is the CEO coach at Productize.co, a firm which helps founders, entrepreneurs, and CEOs scale their internet companies. Before founding Productize.co, Alex co-founded WP Curve. He helped to bootstrap the company from $500 in monthly revenue to a 7 figure annual run rate. In 2016, he ran the sell-side of his company acquisition to GoDaddy. Post-acquisition, he successfully integrated the team, relaunched the product and grew the business by orders of magnitude.
His clients include:
* Founders of productized service companies who want to build a scalable and saleable service business
...
2019-06-1831 min
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits99: Scaling up to a big exit with Alex McClaffertyAlex McClafferty coaches founders of SaaS & productized service companies. In 2013, he co-founded WP Curve, a 24/7 WordPress support service.
In 2016, WP Curve was acquired by GoDaddy, with Alex staying on to grow the business until 2018.
Alex fell into coaching entrepreneurs while he was on the GoDaddy team. He found that the more he helped others, the more doors have opened for him.
2019-05-1442 min
The Side Hustle ProjectHow to Start, Grow and Sell a Productized Service Business with WPCurve's Alex McClaffertyIn today’s episode, we’re talking to Alex McClafferty, a full-time coach for founders of SaaS & productized service companies.
2019-04-1800 min
The SaaS Revolution ShowWhat do growth investors look for?On the latest episode of the SaaS Revolution Show, we take you back to the SaaStock18 stage for a panel discussion on what growth investors look for. Jos White, General Partner at Notion Capital, moderates the panel featuring Nicola McClafferty, Investment Director at Draper Esprit, Michael Brown, General Partner at Battery Ventures, and Tom Mendoza, Venture Investor at EQT Ventures.
Growth investors like Jos, Nicola, Michael, and Tom look through a different lens for Series B/C rounds as compared to earlier stage venture investors. How they make decisions and what they see as the key drivers...
2019-03-1431 min
Jon Nastor's Hack the Entrepreneur457: Validating Ideas with Measured Risk | Alex McClaffertyTo get started absolutely for free, go to Combin Back in 2013 Alex McClafferty was searching for an idea –– a project he could dive headfirst into and turn it into a business. Then from California, he came across Dan Norris working away in Australia on a newly created service called WP Live Ninja. Alex loved the idea, and saw that Dan had $478/month in revenue and was struggling to acquire customers. So he reached out to Dan to see if he wanted to partner up -- and from this conversation WP Curve was born. Alex...
2019-03-1100 min
Hack The Entrepreneur457: Validating Ideas with Measured Risk | Alex McClaffertyTo get started absolutely for free, go to Combin
Back in 2013 Alex McClafferty was searching for an idea –– a project he could dive headfirst into and turn it into a business.
Then from California, he came across Dan Norris working away in Australia on a newly created service called WP Live Ninja. Alex loved the idea, and saw that Dan had $478/month in revenue and was struggling to acquire customers. So he reached out to Dan to see if he wanted to partner up -- and from this conversation WP Curve was born.
Alex...
2019-03-1140 min
Working Without Pants - Creative Entrepreneurship129: Lessons from my mentor, Alex McClafferty of WPCurveOn this episode I sit down with my coach and mentor Alex McClafferty. Alex is one of the co-founders of WPCurve, a monthly recurring subscription and productized service focused on supporting Wordpress sites for a small monthly fee. WPCurve is an awesome service that Alex and his co-founder grew and sold to GoDaddy. While his startup success has become legend in this space, Alex has a lot to share when it comes to the unpretty parts of the whole journey. From starting off small, to growing, to the emotional turmoil of selling, to what it's like to going through the p...
2019-02-1449 min
The Productize Podcast[42] Productizing LinkedIn Lead Gen (with a Guarantee!) w/ Jake Jorgovan (LeadCookie)LinkedIn is definitely a social network that I am not totally at a speed on. I had a profile on it, for ever, for years, but is just abandoned and not kept up to date. And I know there’s so much I can be doing on that platform to connect, network, and generate leads for my businesses.
Today you’ll hear my conversation with Jake Jorgovan, the founder of LeadCookie. It is a productize lead generation service focused on LinkedIn.
Jake’s been able to build and launch a really successful productize service offering in rea...
2017-11-2249 min
Helping Sells RadioEpisode 15: Pulse Conference 2016 Special EditionIn this episode, Bill and Sarah take the audience to the Customer Success industry's premier conference, Gainsight Pulse Conference 2016. Guests interviewed include MindTouch CEO Aaron Fulkerson, Cloudera VP Customer Success Sarah Sproehnle, WalkMe VP Customer Engagement Emilia D'Anzica, and Glide Consulting founders Nils Vinje and Alex McClafferty. Hear insiders' perspectives on the future of customer success and helping customers love your software. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helpingsells.substack.com
2016-06-0731 min
Business GrowthBGP 019 Alex McClafferty And Dan Norris Content Marketing For StartupsInterview with Alex McClafferty and Dan Norris http://www.wpcurve.com They generate customers solely through content marketing and will put out 365 pieces of content this year. Within 6 months they went from $476 to a recurring revenue of $10,500 month. 1:47 How they went from $476/mo in revenue to $10,500/mo of recurring revenue in 6 months 3:12 Why they are focusing on content marketing to grow their business 4:37 What they do to build trust with their customers 5:48 When they started out they focused on the wrong customer only making $49 in 4 months. Alex explains how they pivoted to the right customer. 7:27 How they prepare content for...
2015-09-1544 min
Product PeopleEP59: Dan Norris and the 7 day startupDan Norris is the co-founder of WP Curve, and the author of The 7 Day Startup. He gave himself 1 year to build a profitable product. After spending a year on a product called Inform.ly, with no profits to show for it, he came up with the idea for WP Curve, and made it got his first paying customer in 4 days.
Notable quotes:
“With my first business, I just wasn’t selling something people wanted.” – Dan Norris
“We’ve launched 4 business in the last 12 months, and 3 of them failed. We started listening to customers and focused on the 1 business...
2014-07-1021 min
Product PeopleEP59: Dan Norris and the 7 day startupDan Norris is the co-founder of WP Curve, and the author of The 7 Day Startup. He gave himself 1 year to build a profitable product. After spending a year on a product called Inform.ly, with no profits to show for it, he came up with the idea for WP Curve, and made it got his first paying customer in 4 days.Notable quotes:“With my first business, I just wasn’t selling something people wanted.” – Dan Norris“We’ve launched 4 business in the last 12 months, and 3 of them failed. We started listening to customers and focused on...
2014-07-1037 min
WP Elevation WordPress Business PodcastEpisode #18 – Dan Norris In Episode #18 of the WP Elevation podcast I had a great time talking with fellow Australian WordPress entrepreneur Dan Norris from WP Curve. Dan has built a service as a service company offering WordPress maintenance and support services as a monthly subscription product. He also runs a podcast called Startup Chat and is quite transparent with his efforts, successes and failures as a start-up entrepreneur. I played poker with his business partner Alex McClafferty late last year when I was in San Francisco and this is how I came to know Dan. The post Episode #18 – Dan Norris app...
2014-01-3056 min
Entrepreneurs on Fire Business PodcastAlex Mcclafferty of WP Curve on Affordable Wordpress SupportAlex is the Co-founder of WP Curve and Content Club. He spent over $100k on his formal education, which distracted him from doing what he really wanted to - become an entrepreneur. In early July, Alex followed his dream and hasn’t looked back since.
2013-11-2836 min