Shows
The Marketing ShareHealthcare Marketing in the Age of AI with Alex Membrillo (Ep 48)How do you scale healthcare marketing without losing patient trust?In this episode of The Marketing Share Podcast, hosts Alec Cheung and Barb VanSomeren sit with Alex Membrillo, CEO of Cardinal Digital Marketing, to unpack the fast-changing world of healthcare marketing.From the influence of private equity on multi-site practices to the evolving rules of digital advertising, Alex shares the challenges and opportunities healthcare marketers are facing today. 🔑 You’ll walk away with:How private equity is reshaping healthcare practices at scaleThe critical role of HIPAA compliance in patient trust and marketing effect...
2025-09-0244 min
Ignite: Healthcare Marketing PodcastThe Human Side of Martech: Operations, Data, and the Patient Experience How do you choose the right technology, measure what counts, and still keep patients at the center of your marketing? In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Chelsea Lockhart, Senior Director of Platform Management and Marketing Technology at Sutter Health, about what it really takes to build effective marketing operations in health systems. You'll hear firsthand how to choose the right marketing technology for your resources, why data quality and compliance are non-negotiable, and how to measure what really matters before chasing the latest trends. Most importantly, you'll walk away with a renewed focus on...
2025-08-2622 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesHow to Break Through Your Agency's Revenue Ceiling (Without Hiring a COO) With Alex Membrillo | Ep #828Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What happens when the agency you've built is just… stuck? Or when you hit a revenue ceiling, lose a major client, and start wondering if you've been playing the wrong game entirely? Those moments either break you or become the pivot points that redefine everything. In this episode, you'll hear from an agency owner who's lived through the grind growing his agency from scratch, riding out recessions, choosing a niche that would help him get out of "no man's la...
2025-08-2421 min
NewsRamp Marketing, Advertising & PR PodcastCardinal Digital Marketing Recognized on Inc. 5000 List for Fast GrowthAtlanta-based healthcare performance marketing agency, Cardinal Digital Marketing, ranked 4410 on the Inc. 5000 list with a 74.6 percent growth from 2021 to 2024. CEO Alex Membrillo highlighted the company's focus on innovation, talent, and customer service in the healthcare sector. Offering digital strategy, SEO, PPC, social media marketing, and web design, Cardinal specializes in healthcare marketing.
2025-08-1302 minIgnite: Healthcare Marketing PodcastHealthcare SEO Isn't Dead (Yet)In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Michael Stevenson, SEO and CRM specialist, about how AI is reshaping SEO and digital marketing in healthcare. You'll learn why focusing on quality content, building your reputation through PR, and integrating your marketing systems are more important than ever. The episode offers practical advice on how to adapt your strategies, specialize your offerings, and future-proof your skills to drive real patient growth in an evolving digital landscape. RELATED RESOURCES Connect with Michael -Â https://www.linkedin.com/in/mjbstevenson/ How a Primary C...
2025-08-1223 min
The Deep Specialization™ PodcastI Asked 100+ Agency Owners the SAME Question… Here’s What They Said After over 100 episodes, The Deep Specialization Podcast wraps its journey with a powerful finale, a curated highlight reel featuring some of the most impactful voices in the agency world. In this special episode, host Corey Quinn revisits key moments from six standout interviews to answer the central question that has driven the show since day one:“What is the benefit of taking a vertical approach to owning an agency?”This episode captures the lessons, mindset shifts, and strategies that helped these agency leaders unlock scale, authority, and long-term success in their niches.You'll hear...
2025-08-0643 minIgnite: Healthcare Marketing PodcastHow Influencer Marketing is Changing HealthcareIn this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Pavllo Zengo, Vice President of Strategic Partnerships at The Influencer Marketing Factory, to explore how influencer and user-generated content marketing can build authentic trust and brand awareness in healthcare. You'll learn practical steps for launching successful campaigns, from setting clear goals and budgets to choosing the right partners and measuring what really matters. By tuning in, you'll gain actionable insights on leveraging real patient stories, maximizing your marketing investment, and creating content that resonates across platforms—helping you stand out in a competitive healthcare landscape.
2025-08-0523 minIgnite: Healthcare Marketing PodcastThe Future of Healthcare Engagement: Jessica Russo Suss on Trust, Research, and AIIn this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Jessica Russo Suss, Senior Advisor of Customer Lifecycle Marketing at Cigna Healthcare, to explore B2B and B2C healthcare marketing strategies, highlighting the importance of research, empathy, and collaboration across teams. You’ll gain valuable insights into how AI is changing audience engagement, why information overload can backfire, and how building trust and understanding your audience’s real needs are key to effective campaigns. Listen in to learn practical ways to move beyond traditional tactics and create marketing that truly resonates with both employers and consumers in t...
2025-07-2220 minIgnite: Healthcare Marketing PodcastHow Earned Media Builds Trust When AI Can'tIn this episode of Ignite, Cardinal CEO Alex Membrillo chats with Genevieve Branco, Marketing and Communications Director at Adventist Health, about how healthcare marketers can drive patient acquisition and build brand trust—even with limited resources. You'll learn why authentic storytelling and earned media are more valuable than ever, how to align closely with operations teams, and how to measure your marketing impact across channels. Most importantly, you'll walk away with strategies to do more with less, prioritize genuine human connection, and create integrated campaigns that truly move the needle for your organization. RELATED RESOURCES Co...
2025-07-1517 minIgnite: Healthcare Marketing PodcastThe Anatomy of a Digital Makeover: Websites, Reviews, & Integration in HealthcareWhat happens when a health system takes a full-funnel approach to digital transformation? Find out in this episode of Ignite, where Cardinal CEO Alex Membrillo chats with James Morgan, Digital Marketing Manager at Cape Fear Valley Health System. You'll get a behind-the-scenes look at how a fast-growing regional health system rebuilt its website from the ground up, streamlined patient journeys, and tackled online reputation management at scale. You'll hear practical strategies for integrating marketing with EMR systems, optimizing for SEO and AI-driven search, and making the most of limited budgets while supporting rapid clinic expansion. You'll walk away with...
2025-07-0819 minIgnite: Healthcare Marketing PodcastMeeting Patients Where They Are: Multichannel Strategies for Urgent CareIn this episode of Ignite, Cardinal CEO Alex Membrillo is joined by Kristy Barker, Vice President of Marketing at WellStreet Urgent Care, as they dive into actionable insights on how to diversify your marketing channels beyond paid search, improve patient experience, and drive real business results. You'll learn how WellStreet is piloting new tactics like OTT, mobile, SEO, and email to build brand awareness, educate patients, and measure impact at the clinic level, while aligning with leadership and staying focused on community trust. Tune in for practical strategies you can apply to expand your reach, prove your value, and...
2025-06-2417 minIgnite: Healthcare Marketing PodcastHow AI is Rewriting the Hospital Marketing Playbook In this episode of Ignite, Cardinal CEO Alex Membrillo is joined by Glenn Elliott, Manager of Digital Applications - SEO and GEO at Hackensack Meridian Health, as they discuss the integration of AI and SEO, emphasizing the shift towards AI Inclusion Optimization (AIIO) and the importance of adapting to AI-driven changes in search engine algorithms. You'll learn about specific strategies for enhancing digital marketing in healthcare, such as optimizing Google Business Profiles and improving physician profiles to boost search visibility. The episode also highlights the significance of cross-functional team collaboration and leadership support in fostering a culture of innovation...
2025-06-1720 minIgnite: Healthcare Marketing PodcastScaling Orthopedic Growth One Patient Experience at a Time Is your patient experience strong enough to fuel real growth? In this episode of Ignite, Cardinal's CEO Alex Membrillo is joined by Daniel Goldberg, Senior Vice President of Sales and Growth at United Musculoskeletal Partners, to dive into the intricacies of healthcare marketing, offering valuable insights for healthcare marketers looking to enhance patient acquisition and engagement. You'll learn about the importance of aligning marketing efforts with operational capabilities to ensure a seamless patient experience, from the first contact to the final outcome. The discussion also highlights the shift towards value-based care, emphasizing the need to measure outcomes and quality...
2025-06-0321 minIgnite: Healthcare Marketing PodcastReactivate, Retain, Repeat: The Formula for Smarter DSO Growth In this episode of Ignite, Cardinal CEO Alex Membrillo is joined by Smile Partners USA Digital Marketing Director Ashley Minaudo for a conversation packed with valuable insights for healthcare marketers navigating the evolving landscape of dental and healthcare marketing. The discussion emphasizes the critical connection between marketing strategies and patient experience, highlighting the importance of retention and re-engagement campaigns post-appointment. You'll learn about leveraging technology, including AI, for personalized patient engagement and the significance of educational content in building brand trust. The episode also covers practical strategies for managing multi-brand identities, optimizing call center conversions, and utilizing data analytics...
2025-05-2722 minIgnite: Healthcare Marketing PodcastHow to Build a Brand Patients and Clinicians LoveIn this episode of Ignite, Confluent Health Chief Marketing Officer Meg Dietzel joins Cardinal CEO Alex Membrillo to discuss the importance of building a strong employee brand to attract and retain clinicians amidst a healthcare shortage, emphasizing the need for strategic recruitment marketing. The episode also dives into effective patient acquisition strategies, focusing on educating patients and leveraging content marketing to enhance patient retention. You'll learn how to balance local brand identity with broader organizational goals, optimize digital strategies for recruitment, and understand the critical KPIs that drive success in healthcare marketing. RELATED RESOURCES Connect...
2025-05-2019 minIgnite: Healthcare Marketing PodcastLeveraging CRMs and CDPs for Better Patient RetentionIn this episode of Ignite, marketing expert Kelly Green joins Cardinal CEO Alex Membrillo to dive into the evolving landscape of healthcare marketing, focusing on why keeping patients engaged and loyal is just as important as attracting new ones. The discussion highlights the critical role of CRM and CDP systems in managing patient data and building long-term patient loyalty. By aligning marketing strategies with operational goals, marketers can improve patient engagement and retention, ultimately driving business success. This episode encourages marketers to embrace adaptability, leverage technology, and foster strategic partnerships across various business functions to better meet patient needs...
2025-05-0620 minIgnite: Healthcare Marketing PodcastThe 'Platinum Rule' Every Healthcare Marketer Needs to HearIn this episode of Ignite, Sr. Director of Digital Marketing at Keck Medicine of USC, Todd Richards, joins Cardinal's CEO, Alex Membrillo, for an insightful conversation on how healthcare marketers can adapt their digital marketing strategies to the evolving landscape influenced by AI and changing patient demographics. They explore the importance of truly understanding your audience by following the "Platinum Rule"—treating people how they want to be treated—and tailoring content to highlight unique selling propositions, such as patient testimonials and specific treatments. By focusing on service line-specific strategies and blending traditional and digital media, you can effectively enga...
2025-04-2919 minIgnite: Healthcare Marketing PodcastHow to Differentiate Your Brand in a Crowded MarketIn this episode of Ignite, healthcare marketers can gain valuable insights into the importance of aligning marketing strategies with macroeconomic factors and consumer needs. Marketing expert Jennifer Rusk joins Cardinal's CEO, Alex Membrillo,in a discussion that highlights the necessity for marketers to think like CMOs, considering broader economic trends to inform business strategies and create effective marketing plans. This episode encourages marketers to return to fundamental business practices, emphasizing the significance of treating employees and clients well, which can lead to sustainable business growth and improved lead acquisition outcomes. RELATED RESOURCES Connect with Jennifer...
2025-04-2220 minIgnite: Healthcare Marketing PodcastService Line Marketing: How to Fill Schedules Not Waitlists with Christus HealthThis episode of Ignite is packed with actionable insights you won't want to miss! Join Cardinal's CEO, Alex Membrillo, and Christus Health's Service Line Marketing Director, Alvaro Fernandez, as they break down the strategies, data, and technology shaping the future of healthcare marketing. From tracking KPIs to navigating the lag effect of brand advertising, you'll learn how to make smarter, data-driven decisions that drive real conversions. Plus, our hosts dive into the role of AI in search and advertising and why full-funnel marketing is becoming a game-changer in healthcare. RELATED RESOURCES Connect with Alvaro -Â h...
2025-04-0831 minIgnite: Healthcare Marketing PodcastGoing Beyond PPC to Win PatientsIn this episode of Ignite, healthcare marketing expert, Jenn McClain, joins Cardinal's CEO, Alex Membrillo, to share valuable insights into staying competitive in a rapidly evolving landscape. The two delve into the importance of a full-funnel patient journey, the integration of digital and offline marketing, and the power of social media influencers to enhance your brand's reach. By focusing on data-driven insights and effective content strategies tailored to each platform, you'll learn how to stay competitive and drive meaningful growth in the healthcare sector. RELATED RESOURCES Connect with Jenn -Â https://www.linkedin.com/in/j...
2025-04-0121 minIgnite: Healthcare Marketing PodcastHow to Turn Leads Into New Patients Like a Pro with Recovery.com and Key Performance ConsultantsThis episode of Ignite is packed with actionable insights to help you not just generate leads but actually convert them into patients. Jeremiah Calvino, Co-founder or Recovery.com, and Samantha Metcoff, Head Consultant at Key Performance Consultants, joining Cardinal's CEO, Alex Membrillo to break down the strategies that make a real impact—from optimizing admissions processes to leveraging technology like Google Analytics and CRM systems. If you're looking to refine your messaging, boost patient engagement, and stay ahead of industry trends, this is a conversation you don't want to miss! RELATED RESOURCES Connect with Jeremiah - ...
2025-03-2528 minIgnite: Healthcare Marketing PodcastHow to Pick the Perfect Healthcare Marketing AgencyChoosing the right marketing agency can make or break your strategy—so how do you get it right? This week on Ignite, Cardinal's CEO, Alex Membrillo and EVP, Strategy & Business Development of True North Custom, Jane Crosby, dive into the RFP process, red flags to watch for, and why industry expertise is non-negotiable when choosing a healthcare marketing agency. Plus, our hosts explore the latest in media, performance marketing, and technology to help you stay competitive. Tune in for expert insights that will elevate your agency partnerships and marketing success! RELATED RESOURCES Connect with Jane - ...
2025-03-1119 minIgnite: Healthcare Marketing PodcastThe Power of Communications in Veterinary Marketing with MedVetThis week on Ignite, Cardinal's CEO, Alex Membrillo is joined by Vice President, Communications at MedVet, Sarah Berger, for a conversation packed with insights on how strategic communication can elevate your brand, align internal and external messaging, and build credibility in a competitive market. You'll hear why collaboration between marketing and communication teams is key to crafting compelling stories, how a strong reputation directly impacts care delivery, and why focusing on the right platforms—not just the latest trends—drives success. RELATED RESOURCES Connect with Sarah - https://www.linkedin.com/in/srberger/ Mast...
2025-03-0425 minIgnite: Healthcare Marketing PodcastPrivate Equity's Impact on Healthcare Marketing with H.I.G CapitalIn this insightful episode of Ignite, Anna Carlsmith, Operating Partner at H.I.G Capital joins Cardinal's CEO, Alex Membrillo, to share actionable insights on aligning marketing strategies with business outcomes, ensuring efforts translate directly into revenue growth. The episode explores the shifting marketing landscape—including Google's declining influence—while addressing critical factors like HIPAA compliance, EMR integration, and the balance between in-house and outsourced creative work. RELATED RESOURCES Connect with Anna - https://www.linkedin.com/in/anna-carlsmith/ How to Make Closed-Loop Reporting Work in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthc...
2025-02-1817 minIgnite: Healthcare Marketing PodcastMastering Healthcare Reputation Management with rater8 and OrthoArizonaIn this must-listen episode of Ignite, Evan Steele, Founder and Chief Executive Officer of rater8 and Torin Dinh, Growth & Strategy Manager of OrthoArizona, join Cardinal's CEO, Alex Membrillo to dive into the power of review management and online reputation in shaping patient acquisition and provider recruitment. Learn how evolving consumer expectations, local search trends, and digital-first experiences are redefining healthcare marketing in 2025. Discover key pitfalls to avoid, strategies for balancing digital and traditional marketing, and why a strong reputation is your ultimate competitive advantage. RELATED RESOURCES Connect with Evan -Â https://www.linkedin.com/in/e...
2025-02-1129 minIgnite: Healthcare Marketing PodcastDigital Strategies for Local Healthcare Success with Summit Physical TherapyDiscover the blueprint for local healthcare marketing success in a competitive landscape. In this episode of Ignite, Cardinal's CEO, Alex Membrillo, and Vice President of Administration and Marketing at Summit Physical Therapy, Georgiana Clary, share strategies for standing out against national players, mastering Google and Meta ads, and building strong community partnerships that drive trust and referrals. RELATED RESOURCES Connect with Georgiana -Â https://www.linkedin.com/in/georgiana-clary-008188127/Â 10 Ways to Succeed on Meta in 2025 -Â https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/redefining-healthcare-marketing-through-accountability-agility-alignment/Â Modernize Your PT Marketing Strategy: From Referrals to Dire...
2025-02-0420 minIgnite: Healthcare Marketing Podcast#142 - How to Create a Podcast Listeners Will Love with Practice of the PracticeThis week on Ignite, Cardinal's CEO, Alex Membrillo is joined by Joe Sanok, Author, Podcaster, and Consultant at Practice of the Practice. The two share insights on crafting a successful podcast strategy, from identifying a niche and leveraging expert interviews to monetizing through sponsorships. Tune in to learn how to elevate your brand and connect with your ideal audience in a unique and impactful way. RELATED RESOURCES Connect with Joe -Â https://www.linkedin.com/in/joe-sanok-8b140023/ The Power of Patient Podcasts in Modern Hospital Marketing-Â https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/po...
2025-01-2120 minIgnite: Healthcare Marketing PodcastModernize Your PT Marketing Strategy: From Referrals to Direct Access with Teresa Stockton and Kimberly Valva of U.S. Physical TherapyIn this episode of Ignite, Cardinal's CEO, Alex Membrillo, sits down with Teresa Stockton, Director of Marketing, and Kimberly Valva, Director of Operations and Business Development, to explore how U.S. Physical Therapy is transforming patient acquisition in a world where referrals are no longer the only game in town. Join us as they share how they're leveraging digital innovation to empower field teams, align with operations, and chart a bold course for 2025—all while navigating the shifting dynamics of the physical therapy landscape. RELATED RESOURCES Connect with Teresa - https://www.linkedin.com/in/tere...
2025-01-1420 minIgnite: Healthcare Marketing PodcastTop Healthcare Marketing Trends for 2025Join Cardinal's CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone and dive into the healthcare marketing trends redefining how providers should reach and engage patients in 2025. From leveraging AI and omnichannel strategies to creating authentic patient connections and navigating measurement challenges, this episode of Ignite shares the insights and tools to drive growth and innovation in the new year. RELATED RESOURCES Healthcare Marketing Trends in 2025: Marketers Doing More -Â https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/ Meta Announces Major Changes to Healthcare Advertising -Â https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/Â ...
2025-01-0712 minIgnite: Healthcare Marketing PodcastRedefining Healthcare Marketing Through Accountability, Agility, and Alignment with Monu Kalsi, Millennium Physician GroupMonu Kalsi, Head of Marketing at Millennium Physician Group joins Cardinal's CEO, Alex Membrillo, to share valuable insights on how to align your marketing strategies with organizational goals through the AAA Framework—accountability, agility, and alignment—while focusing on the full customer journey and impact on top-line revenue. Tune-in to learn strategies for driving measurable growth, collaborating cross-functionally, and enhancing patient and community care, all while meeting the economic challenges of today. RELATED RESOURCES Connect with Monu - https://www.linkedin.com/in/kalsi/ How to Build a Full-Funnel Healthcare Marketing Strategy - https...
2024-12-1722 minIgnite: Healthcare Marketing PodcastConnecting with Multiple Audiences: Empathetic Marketing Strategies for Senior Living with Kristy Ruppe Craddock, Commonwealth Senior LivingKristy Ruppe Craddock, Chief Sales & Marketing Officer at Commonwealth Senior Living joins Cardinal's CEO, Alex Membrillo, to share valuable insights into the unique challenges and strategies involved in marketing for senior living communities. Tune in to learn how to effectively address the dual audience of potential residents and their adult children, and the importance of understanding their distinct customer journeys. RELATED RESOURCES Connect with Kristy - https://www.linkedin.com/in/ruppecraddock/ How to Nurture an Adult Daughter Through the Senior Care Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-nurture-an-adult-daughter-through-the-senior-care-journey/ What...
2024-12-0319 minIgnite: Healthcare Marketing PodcastReal Stories, Real Impact: Embracing Authenticity Healthcare Marketing with Nancy Ryerson of LanternThis week, Cardinal CEO, Alex Membrillo, and Nancy Ryerson, Director of Content Marketing at Lantern, dive into the art of patient acquisition, exploring B2B and B2B2C marketing strategies tailored for healthcare marketers. Hear valuable insights into how content marketing, podcasts, and social media can boost brand awareness and drive client acquisition. From leveraging video testimonials to running virtual summits, this episode is packed with actionable tips to elevate your marketing efforts and stay ahead of industry trends. RELATED RESOURCES Connect with Nancy -Â https://www.linkedin.com/in/nancyryerson/Â The Po...
2024-09-2420 minIgnite: Healthcare Marketing PodcastMastering Agency Selection: How to Build a Lasting Partnership with Hasan Ramusevic, of Hasan + ShumakerThis week, Cardinal CEO, Alex Membrillo, and Hasan Ramusevic, CEO of Hasan + Shumaker explore the intricacies of selecting the right agency for healthcare marketers, highlighting the importance of thorough research and recognizing the unique value specialist healthcare agencies provide. Learn how these healthcare specific marketing agencies offer a deeper understanding of industry regulations and patient acquisition strategies, ultimately boosting your marketing efforts. If you're looking to improve your selection process and build stronger, more collaborative relationships with your marketing agency, this conversation will give you the insights and strategies to make more informed decisions that drive long-term success.
2024-09-1722 minIgnite: Healthcare Marketing PodcastB2B Healthcare Marketing: Leveraging Thought Leadership for Strategic Success with Sentari Minor of evolvedMDIn this must-listen episode of Ignite, Cardinal's CEO, Alex Membrillo, and Sentari Minor, Chief of Staff and Head of Investor Relations, dive deep into the art of standing out in healthcare marketing. Discover how evolvedMD is shaking up the industry by using bold storytelling and thought leadership to integrate behavioral health into primary care. You'll walk away inspired to challenge the status quo and equipped with strategies to create compelling content that truly resonates with your audience and sets you apart in the B2B landscape. RELATED RESOURCES Connect with Sentari -Â https://www.linkedin.c...
2024-09-1018 minIgnite: Healthcare Marketing PodcastMastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market with Craig Kartchner of HonorHealthThis week on Ignite, HonorHealth's Chief Marketing and Customer Engagement Officer, Craig Kartchner joins Cardinal's CEO, Alex Membrillo to dissect the evolving landscape of healthcare marketing and the shift to viewing patients as consumers. Learn how focusing on customer experience can help you discover strategies to differentiate your brand, boost patient engagement, and stay competitive in the market. RELATED RESOURCES Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey -Â https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/Â 6 Strategies to Improve Patient Retention -Â https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/6-st...
2024-08-2007 minIgnite: Healthcare Marketing PodcastHow CRM Software Can Improve Patient Outcomes with Red Spot InteractiveStrap in for an exciting episode of Ignite featuring Cardinal's CEO, Alex Membrillo and President and Co-Founder of Red Spot Interactive, Jason Tuschman. Discover how leveraging advanced attribution and recall systems, can improve patient retention and ultimately increase your market share and profitability. You'll gain insights on integrating marketing data with patient outcomes to make objective business decisions, ensuring every advertising dollar is maximized. RELATED RESOURCES 2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance -Â https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/Â Privacy First: Marketing Technologies That Prioritize HIPAA Compliance -Â https://www.car...
2024-08-1322 min
THE BOOSTEpisode 45: The Power of Authentic and Niche Marketing in Healthcare, with Alex MembrilloSUMMARYAlex Membrillo, CEO of Cardinal Digital Marketing, discusses his journey in the healthcare marketing industry and the growth of his company. He emphasizes the importance of having a specialized niche and highlights the success they have achieved in multi-site healthcare marketing. Alex also talks about the personal investment and dedication required to run a successful business. He shares his role in marketing and promoting Cardinal's brand and the pride he takes in the content they produce. The conversation concludes with a discussion about the importance of mental health in the marketing industry.
2024-08-0824 min
Ignite: Healthcare Marketing PodcastDriving New Patients Through Education & Community-Driven Marketing with Jenny Collopy of The Christ Hospital Health NetworkIn this episode, Jenny Collopy, Vice President, Chief Marketing and Communications Officer at The Christ Hospital Health Network, joins Cardinal CEO, Alex Membrillo, to discuss key challenges and effective strategies for patient acquisition and retention. You’ll learn how healthcare marketers can effectively track and report on patient acquisition through innovative strategies like webinars and targeted outreach. Tune-in to gain actionable insights on using data to refine marketing strategies, ensuring your campaigns resonate with both existing and potential patients! RELATED RESOURCES Empowering Patients through Education: The Key to Successful Healthcare Marketing - https://www.cardinaldigitalmarketing.com...
2024-07-2321 minIgnite: Healthcare Marketing PodcastThe Power of Patient Podcasts in Modern Hospital Marketing with Bonnie Ward, CHI St. VincentThis week on Ignite, you'll hear expert insights from Cardinal's CEO, Alex Membrillo and Market Director, Marketing and Communications at CHI St. Vincent, Bonnie Ward. Discover innovative strategies for healthcare marketing, including patient podcasts and the use of online health quizzes to drive patient engagement and track results. This episode is packed with actionable tips that can help you maximize your marketing budget and achieve measurable outcomes. RELATED RESOURCES Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey -Â Â https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/Â 7 Ways Digital Marketing Can...
2024-07-0226 minIgnite: Healthcare Marketing PodcastMarketing to the Modern Healthcare Consumer with HCA Healthcare's Andrew HendersonIn this insightful episode of Ignite, Cardinal's CEO, Alex Membrillo and Director of Marketing Strategy at HCA Healthcare, Andrew Henderson explore the critical role of patient experience in healthcare marketing. The discussion also covers strategies for tracking campaign success, engaging and retaining nurses, navigating compliance challenges, and understanding the nonlinear patient journey. Overall, this episode provides valuable strategies to help healthcare marketers enhance patient care, optimize their efforts, and navigate the complexities of the modern healthcare landscape effectively. RELATED RESOURCES What is a Patient Journey? Examples to Grow Your Practice -  https://www.cardinaldigitalmarketing.com/hea...
2024-06-2524 minIgnite: Healthcare Marketing PodcastHopeful Hospice Marketing: Reimagining End-of-Life Care with Alysha Wilkins-Smith, Medical Services of AmericaCardinal's CEO, Alex Membrillo and Director of Marketing for Home Health and Hospice at Medical Services of America, Alysha Wilkins-Smith, come together for a discussion about the importance of patient-centered care and the power of personal connections. You'll gain insights into leveraging both digital and face-to-face tactics to tell compelling patient success stories, and understand the competitive landscape between non-profit and for-profit healthcare services. Tune in to learn how to navigate these challenges and make a meaningful impact in connecting patients with the care they need RELATED RESOURCES Converting Leads to Loyal Patients: Strategies for...
2024-06-1120 minIgnite: Healthcare Marketing PodcastThe Secrets to Building a Successful Healthcare Brand from Kelly Meigs of Tanner Health SystemDive into the dynamic world of healthcare marketing with our host and Cardinal's CEO, Alex Membrillo, and special guest Kelly Meigs, Vice President of Marketing Strategy and Planning at Tanner Health System. Discover the secrets of building a robust marketing team, harnessing CRM for targeted outreach, and using video and PR to elevate service line brands. Learn how to stand out with unique selling propositions and tailor communications to diverse demographics. Tune in for innovative brand building strategies for your healthcare group! RELATED RESOURCES 5 Video Marketing Trends for Healthcare in 2024 -Â https://www.cardinaldigitalmarketing.com/h...
2024-06-0423 minIgnite: Healthcare Marketing PodcastThe Power of Authenticity in DSO Marketing with Lacie Randall from Specialty Dental BrandsThis week's episode of Ignite is a goldmine as Lacie Randall, Director of Marketing, Pediatric Dentistry at Specialty Dental Brands joins our host and Cardinal's CEO, Alex Membrillo. You'll learn the importance of educational content to preempt patient questions, the shift towards authenticity and personalization in dental marketing, and the significance of reputation management. Dive into strategies that resonate with a modern audience, including leveraging real patient testimonials and imperfect, relatable content. Tune in to hear insights that will empower you to enhance patient experience and engagement, ultimately driving better results for your dental brand! RELATED RESOURCES...
2024-05-2822 minIgnite: Healthcare Marketing PodcastRevolutionizing Patient Care: The Intersection of Marketing and Technology with Ibrahim Albaba, CLS HealthThis week on Ignite, Cardinal's CEO, Alex Membrillo, is joined by Ibrahim Albaba, Analytics Manager at CLS Health. The two explore the intersection of healthcare services and marketing analytics and share their insights on marketing operations (MOps) alignment and the significance of seamless patient experiences. The episode touches on the use of EMR data in healthcare analytics, the impact of technology on patient acquisition strategies, and more! RELATED RESOURCES Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Healthcare Marketing Analytics: How to Track Growth - ...
2024-05-1423 minIgnite: Healthcare Marketing PodcastDSO Marketing: How to Turn First-Time Visitors into Lifelong Patients with Melanie BasileThis week on Ignite, Chief Growth Officer at the Smilist, Melanie Basile joins Cardinal CEO, Alex Membrillo, for an insightful discussion that explores the cutting-edge marketing strategies and technological innovations within the dental industry. Discover AI's potential to transform healthcare marketing by offering invaluable insights into patient preferences and bolstering the capabilities of marketing teams. Tune in to gain fresh perspectives and stay ahead of the curve in the dynamic world of dental marketing. RELATED RESOURCES DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-dental-marketing-strategies-tips-ideas-patient-acquisition/ ...
2024-05-0719 minIgnite: Healthcare Marketing PodcastMarketing for Multi-Location Dermatology with Maite Uribe-Echevarria of Sanova DermatologyJoin us on Ignite for an insightful discussion about the world dermatology dermatology marketing. our hosts, Cardinal's CEO, Alex Membrillo, and VP of Marketing at Sanova Dermatology, Maite Uribe-Echevarria, discuss the importance of marketing and operations (MOps) alignment, HIPAA compliance, the challenges of prioritizing marketing strategies, and more! RELATED RESOURCES Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Dermatology Marketing Guide: Strategies to Help You Grow - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-dermatology/ Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - h...
2024-04-3022 minIgnite: Healthcare Marketing PodcastConverting Leads to Loyal Patients: Strategies for Patient-Centric Healthcare Marketing with Cailean ContiniDiscover how AI and word-of-mouth are revolutionizing healthcare marketing in our latest Ignite podcast. Learn from Cardinal's CEO, Alex Membrillo, and industry expert, Cailean Contini, about leveraging AI for brainstorming and idea generation, while understanding the critical role of patient experience in converting leads to loyal patients. Dive into the importance of personal stories, strategic upselling, and the power of nano influencers in social media marketing. Tune in for tactical and impactful healthcare marketing strategies that prioritize patients from clicks to care. RELATED RESOURCES How to Build a Full-Funnel Healthcare Marketing Strategy in 2024 - https://ww...
2024-04-2327 minIgnite: Healthcare Marketing PodcastOptimize Healthcare Marketing: How to Enhance Patient Experience and Drive Appointments with Lyndey Brock of InvocaDiscover how Invoca's AI-driven call tracking revolutionizes healthcare marketing with Cardinal CEO, Alex Membrillo and Director of Account Management at Invoca, Lyndey Brock! Invoca integrates with EHRs, CRMs, and analytics platforms, ensuring HIPAA compliance and efficient patient experiences. Check out this episode of Ignite to learn how to drive business forward with targeted data, and maximize healthcare lead value with Invoca's AI-driven insights. RELATED RESOURCES Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization - https://www...
2024-04-0224 minIgnite: Healthcare Marketing PodcastAttract, Retain, Grow: Strategies for Dental Marketing Success with Industry Expert Jacob DeMorrisThis week on Ignite, Cardinal's CEO, Alex Membrillo and industry expert, Jacob DeMorris, explore how to enhance your dental practice's marketing and patient care. Our hosts dive into the importance of operational impact, patient satisfaction follow-ups, and leveraging both digital and traditional marketing tactics. Tune-in to gain actionable strategies to attract and retain patients, improve care, and grow your dental business. RELATED RESOURCES DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-dental-marketing-strategies-tips-ideas-patient-acquisition/ Why Marketing Ops Should be a Top Priority for DSOs - https://www...
2024-03-2622 minIgnite: Healthcare Marketing PodcastDriving Growth for Dermatology: How to Craft a Winning Marketing Strategy for Your House of Brands with DermCare Management's Steve EstévezDive into the dynamic world of dermatology marketing with our latest episode of Ignite, featuring Steve Estévez, VP Marketing at DermCare Management! Steve joins Cardinal CEO, Alex Membrillo, to share his insights on leveraging marketing wins to solidify brand identity, the impact of COVID on search marketing strategies, and the importance of a robust online presence. The two also explore the challenges and opportunities in content creation, the role of social media as a key distribution channel, and the necessity of understanding the business side of marketing. Steve's expertise in the dermatology space shines as he discusses the in...
2024-03-1234 minIgnite: Healthcare Marketing PodcastStrategic Healthcare SEO in 2024: Improving the Digital Patient ExperienceExplore the evolving landscape of SEO for healthcare organizations in the digital age on this episode of Ignite! Our hosts, CEO, Alex Membrillo, and VP of Earned and Owned Media, Rob Sauter share actionable strategies for enhancing the digital patient experience and ensuring privacy. Uncover the collaborative power of paid and earned media to boost reach, visibility, and reduce acquisition costs. Stay ahead in 2024 by integrating SEO into your marketing mix for sustainable growth. RELATED RESOURCES 2024 Healthcare SEO Insights: 7 Trends to Watch -Â https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-trends-2024/Â Healthcare SEO Guide + Fu...
2024-02-2718 minIgnite: Healthcare Marketing PodcastExplore the Digital Landscape of Behavioral Health with Joe Crosby of Odyssey Behavioral HealthcareJoin Cardinal's CEO, Alex Membrillo, and Director of Digital Marketing at Odyssey Behavioral Healthcare, Joe Crosby, for an enlightening episode of Ignite that unveils the innovative strategies driving Odyssey's success across 9 states. Whether through localized SEO initiatives or nationwide residential care campaigns, Odyssey's digital approach is crafted to shepherd individuals through their distinct paths to healing. Join us to uncover how Odyssey is reshaping healthcare marketing, ensuring accessible support for those in need. RELATED RESOURCES Top Marketing Strategies & Guide for Mental Health Services - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-behavioral-and-mental-health-services/ Deep Dive into...
2024-02-1321 minIgnite: Healthcare Marketing PodcastBoost ROI & Patient Trust in 2024: How to Build and Implement a HIPAA-Compliant Tech StackJoin us this week on Ignite to explore how healthcare marketers tackle the challenge of lead attribution and marketing ROI within HIPAA constraints. Our hosts, CEO, Alex Membrillo and Chief Strategy Officer, Rich Briddock discuss how to build a compliant technology stack using tools like call tracking and analytics. They also explore how such a stack enhances lead quality, compliance, patient insights, and revenue growth, ensuring alignment with legal and ethical boundaries. So tune in as our hosts reveal the secrets to building a robust, HIPAA-compliant martech stack that not only protects you from legal woes but also streamlines...
2024-01-3019 minIgnite: Healthcare Marketing PodcastInnovative Marketing in Addiction Treatment: Insights from BrightView's Kevin DuganUnlock the secrets of effective channel mix and content marketing strategies in the latest episode of Ignite! Kevin Dugan, an industry leader in addiction treatment and Director of Content Marketing at Brightview, joins CEO, Alex Membrillo to share decades of experience in B2B and content marketing. Explore Brightview's compassionate, patient-centric approach, breaking stigmas and fostering community connections. This episode offers tactical insights and heartfelt stories that inspire and inform marketing professionals and those passionate about making a difference. Don't miss out on this compelling conversation that's changing the face of addiction treatment marketing. RELATED RESOURCES
2024-01-1624 minIgnite: Healthcare Marketing PodcastExploring Scaling Up and The Future of Healthcare Marketing in 2024Step into the future of healthcare marketing as CEO, Alex Membrillo, and Chief Growth Officer Lauren Leone, recap Scaling Up: The Healthcare Performance Marketing Summit! As we usher in 2024, discover the groundbreaking insights and trends that are shaping the industry. Cardinal's mid-December summit was more than just an event; it was a convergence of marketing maestros sharing deep dives into their strategies for the upcoming year. Missed out? Fear not! Tune in to hear all the juicy details, from the power of MOPS—marketing and operations unity—to the art of omni-channel mastery and more! ADDITIONAL RESOURCES:
2024-01-0413 minIgnite: Healthcare Marketing PodcastDriving Remarkable Marketing Results for Advanced Reconstructive Surgery AllianceDiscover Cardinal's successful marketing strategy for Advanced Reconstructive Surgery Alliance (ARSA), a unique MSO with individual brand identities. From understanding ARSA's challenges and goals to discussing our meticulous approach to ad structuring, keyword strategy, and landing page optimization, CEO, Alex Membrillo, and Paid Media Supervisor, Ruchi Patel, unveil how our strategies led to remarkable results and the ongoing marketing support we're providing. ADDITIONAL RESOURCES: ARSA Case Study - https://www.cardinaldigitalmarketing.com/case-study/plastic-cosmetic-surgery-mso-ppc-google-ads/ Brand Architecture: Which Strategy is Right for Your MSO? - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/brand-architecture-strategy-for-msos/Â
2023-12-1912 minIgnite: Healthcare Marketing PodcastUnraveling PPC Strategy in Multi-Brand Healthcare: A Peak Dental Case StudyAre you ready to revolutionize your multi-brand healthcare marketing strategy? Dive into the latest episode of Ignite, where CEO, Alex Membrillo, sits down with Paid Media Supervisor, Ruchi Patel, to unravel the complexities of managing Peak Dental, a dental service organization (DSO) with 60+ locations. Discover how to navigate the intricacies of PPC and SEO for a house of brands and learn tactics that can be applied to any multi-brand healthcare specialty. From leveraging patient data to fine-tuning your ad spend by zip code, we're sharing insights that can transform your patient acquisition game. Whether you're a marketing pro for a...
2023-12-1215 minIgnite: Healthcare Marketing PodcastFull-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their JourneyJoin us this week on Ignite as CEO Alex Membrillo and Chief Strategy Officer Rich Briddock dive into the complexities of HIPAA-compliant full-funnel advertising strategies. Tune in to discover insights on crafting engaging content tailored to each stage of the marketing funnel, along with strategies to enhance patient acquisition and elevate conversion rates. ADDITIONAL RESOURCES: How to Engage Patients with a Full-Funnel Facebook Ads Strategy-Â https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/Â Privacy First: Marketing Technologies That Prioritize HIPAA Compliance -Â https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/Â
2023-11-2817 minIgnite: Healthcare Marketing PodcastHealthcare Marketing Trends in 2024: A Roadmap to SuccessWe are halfway through Q4 and 2024 is right on the horizon, which means it's time to solidify your marketing strategy before the new year. In this highly anticipated episode of Ignite, CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone focus on the top healthcare marketing trends for 2024, offering their insights and recommendations for success. The two discuss industry changes like the shift away from mergers and acquisitions and towards de novos, HIPAA compliant marketing and alternative analytic solutions, the importance of a full-funnel approach in advertising, and why healthcare groups should prioritize patient retention and reactivation. So tune...
2023-11-1411 minIgnite: Healthcare Marketing PodcastUnlocking SEO Success: How Google's Evolving SERP is Impacting HealthcareExplore the transformation of Search Engine Results Pages (SERPs) and its impact on healthcare marketing with SEO expert, Jacquelyn Green, and CEO Alex Membrillo. In this episode of the Ignite, the two discuss Google's response to changing knowledge acquisition trends and increasing competition from platforms like ChatGPT, TikTok, and Reddit. So tune in to learn how the SEO landscape is evolving and the importance of adapting to it. ADDITIONAL RESOURCES: 2024 Healthcare SEO Insights: 7 Trends to Watch - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-trends-2024/Â 7 Easy Healthcare SEO Optimizations to Improve Your R...
2023-11-0709 minIgnite: Healthcare Marketing PodcastMastering the Dental Marketing Maze: Insights from Industry Expert Cindy Berger of Shore Dental PartnersThis week on Ignite, Cindy Berger, an experienced medical marketer, joins Cardinal CEO, Alex Membrillo, to share her remarkable journey, which began with selling shoes online and eventually led her into the dynamic world of Dental Service Organizations (DSOs). This episode delves into the DSO landscape, emphasizing its consumer-centric approach and the myriad advantages it offers to dental care. So tune in as our hosts explore the intricacies of marketing in the DSO realm and unravel the challenges and strategies that come into play. RELATED RESOURCES How to Build Data-Driven Marketing for Your DSO...
2023-10-1024 minIgnite: Healthcare Marketing PodcastOptimizing Your Media Budget: Strategies for Healthcare Groups to Maximize ROIOn this episode of Ignite, Paid Media Supervisor, Ryan Dobrin, joins CEO, Alex Membrillo for a discussion about optimizing media budgets. The episode covers common mistakes made by clients and agencies, emphasizing the importance of tracking the right metrics and setting up campaigns correctly. The two also highlight the significance of tracking conversions that impact revenue, such as new patient acquisitions and booked appointments. So tune-in to gain valuable insights and make the most of your media budget. RELATED RESOURCES Balancing Volume & CPA Priorities: The Dangers of Focusing on One Goal - https://www.cardinaldigitalmarketing...
2023-09-2612 minIgnite: Healthcare Marketing PodcastBuilding Trust and Brand Loyalty in Healthcare: Insights from Vicki LuttrellJoin us for an engaging episode of Ignite as we explore in-person events, AI-driven brand building, and the intricacies of healthcare marketing. Hosted by Cardinal CEO, Alex Membrillo, this episode features a special guest, Vicki Luttrell, a seasoned expert with over two decades of experience in communications and marketing. So tune in to discover the power of in-person connections and learn valuable insights on aligning your marketing, PR, and communications teams to craft a unified brand message that resonates with your target audience. RELATED RESOURCES AI in Action: How ChatGPT and Bard are Changing Healthcare...
2023-09-1225 minIgnite: Healthcare Marketing PodcastOvercoming SEO Challenges: Insights for Multi-Location Healthcare OrganizationsThis week on Ignite, our hosts, CEO Alex Membrillo and Director of SEO Jacquelyn Green, dive into the complex realm of SEO. The experts discuss common hurdles that confront multi-site healthcare organizations and hinder their ability to rank on Google. Tune in to hear valuable insights and practical recommendations that will empower you to overcome challenges, optimize your strategy, and drive remarkable results. ADDITIONAL RESOURCES: How to Optimize Your Healthcare Google Business Profile in 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimize-google-business-profile/ 7 Easy Healthcare SEO Optimizations to Improve Your Rankings - https://www...
2023-08-2913 minIgnite: Healthcare Marketing PodcastTransforming Behavioral Health and Improve Patient Outcomes with Mark Potter of MirahJoin us on Ignite as we dive into the world of behavioral health, the rise of value-based care (VBC) and  practical strategies for implementing VBC in a competitive market. In this episode, Mark Potter, the CEO of Mirah, joins Cardinal CEO, Alex Membrillo, to share how Mirah is working to improve behavioral health outcomes. Discover the challenges faced by behavioral health providers, the need for better measurement-based care, and the benefits of tracking outcomes. The two industry experts divulge valuable insights on reaching patients and differentiating their services by leveraging outcomes data.  Whether you lead a behavioral group or ar...
2023-08-1518 minIgnite: Healthcare Marketing PodcastFuture-Proof Your Marketing Strategy: Q3 Planning for Long-Term SuccessAre you ready to take your business to the next level in the coming year? Don't wait until Q4 to start planning! Join us on Ignite as CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dive into the crucial steps you need to take right now to ensure a successful future. The two will guide you through the process of analyzing your data, setting goals, and crafting a compelling story to secure the budget you need. Discover the latest technologies and strategies to track your progress, impress your C-suite, and achieve your desired outcomes. Don't miss out...
2023-08-0104 minIgnite: Healthcare Marketing PodcastDominate the SERP: How LSAs Are Transforming Healthcare MarketingAre you a healthcare professional looking to enhance your online presence and engage with patients effectively? Discover the recent impact of Local Services Ads (LSAs) on the healthcare industry and unlock the potential of Google's new ad type with strategic insights. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and Director of Paid Media, Evan Ilgenfritz, delve into understanding LSAs, their key differentiators from traditional Google Ads, and how they can help healthcare groups dominate more real estate on the Search Engine Results Page (SERP).
2023-07-2510 min
How I Grew My PracticeLocal SEO and Optimizing the Digital Experience with Alex MembrilloWelcome to "How I Grew My Practice," a podcast presented by NexHealth. In this episode, we have the pleasure of hosting Alex Membrillo, the CEO of Cardinal Digital Marketing. The focus of the discussion is on local SEO and optimizing the digital experience for medical and dental practices from search to booking. Membrillo shares his expertise on why local SEO has gained traction again and its significance in driving efficient patient acquisition.
2023-07-2016 minIgnite: Healthcare Marketing PodcastMarketing's Role in Orthopedics with Haley Hodgkins of Triumph Orthopedic PartnersOn this episode of Ignite, Cardinal CEO, Alex Membrillo is joined by Haley Hodgkins , VP of Growth at Triumph Orthopedic Partners, as she unveils her unique journey and strategies in the orthopedic industry. Discover the importance of relationship nurturing, direct-to-consumer marketing, and the power of Google reviews in boosting patient activation. Learn about the future trends in orthopedics, including the shift towards Ambulatory Surgical Centers and the rise of value-based care. Tune in for an insightful discussion on the intersection of healthcare and business, and gain valuable knowledge on managing and marketing an orthopedic group.
2023-07-1821 minIgnite: Healthcare Marketing PodcastPatient Prism: Revolutionizing Healthcare Through AI and Innovation, with Amol NirgudkarIn the field of dentistry, as well as in the broader healthcare industry, providers encounter a common issue: a significant number of new patients or customers would call, but only about half of them would actually go ahead and schedule an appointment. This problem prompted Amol Nirgudkar, founder and CEO of Patient Prism, to develop a solution. Patient Prism is an AI platform designed to enhance patient interactions and customer service in the healthcare field. On this episode of Ignite, Amol joins Cardinal CEO, Alex Membrillo, for a conversation about the pivotal role automation technology plays in easing clinicians...
2023-07-0423 minIgnite: Healthcare Marketing PodcastHealthcare Listing Platforms: Are They Worth the Cost?Healthcare listing platforms have become an integral part of the patient acquisition strategy for many providers. From providing a centralized platform for patients to discover and connect with healthcare professionals to showcasing reviews, ratings, and other essential information, these platforms have transformed the way patients search for and select healthcare providers. On this episode of Ignite as our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, we explore the realm of healthcare listing platforms, including the well-known names like ZocDoc, Healthgrades, Vitals, RateMDs, and more. The two unravel the role these platforms play in...
2023-06-2711 minIgnite: Healthcare Marketing PodcastUncovering the Nuances of High Acuity and Low Acuity Healthcare MarketingDive into the world of high acuity marketing, for specialized services like cardiology, orthopedics, and plastic surgery, and discover how it differs from low acuity marketing, which targets areas such as dental care, urgent care, and veterinary services. Join us on this episode of Ignite as our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone discuss high acuity and low acuity marketing in the healthcare industry. Gain valuable insights into the patient journey, effective advertising techniques, compelling value propositions, optimal marketing channels, and targeted approaches towards healthcare professionals. You'll also learn the latest geo-targeting...
2023-06-2013 min
The Bottom Liine: Growth Strategies For Healthcare PracticesE1 - How To Get More Leads For Your Healthcare Practice, with Alex Membrillo of Cardinal Digital MarketingAlex Membrillo joins us for our inaugural episode to share his expertise in patient acquisition strategies. Alex is the CEO of Cardinal Digital Marketing, an agency which specializes in working with healthcare practices. Learn what marketing channels drive the most leads, where practices are wasting their time, and what you should be focused on at various stages of your marketing growth.
2023-06-1521 minIgnite: Healthcare Marketing PodcastUnleashing the Power of Call Analytics in Healthcare with Charlie Winn, Chief Revenue Officer at LiineCall analytics has become an indispensable tool in the healthcare industry and Liine is at the forefront of this revolution. On this episode of Ignite, our hosts, CEO, Alex Membrillo, SVP of Strategy and Analytics, Rich Briddock and Chief Revenue Officer at Liine, Charlie Winn, discuss the significance of call analytics for healthcare and share insights on how Liine helps providers optimize their operations, enhance the patient experience, and refine their marketing strategies.
2023-06-0624 minIgnite: Healthcare Marketing PodcastFrom Screen to Patient: CTV and OTT Advertising in the Healthcare IndustryIn today's digital era, streaming services have become an integral part of our lives, offering hours of binge-worthy content right at our fingertips. With the rise in high-speed internet availability and the increased popularity of content consumption, the streaming wars have given birth to a groundbreaking marketing innovation: Connected TV (CTV) and Over-The-Top (OTT) advertising. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock dive into the world of CTV and OTT advertising and the role it plays in the healthcare industry. So, tune in to learn how...
2023-05-3009 minIgnite: Healthcare Marketing PodcastPatient-Centric Marketing: How to Define and Reach Your Ideal AudienceEven the most creative marketing campaigns can fail if it doesn't reach the intended audience. So, how do you ensure your brand shows up when patients seek care? On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock dig into best practices for defining your audience, common challenges healthcare groups face, and how to leverage machine learning.
2023-05-2313 min
The Deep Specialization™ PodcastThe Road to 8-Figure Success: Specializing to Grow Your Digital Marketing Agency Beyond 7 Figures Want to hear how an agency owner broke through the 7-figure ceiling by transforming his typical, run-of-the-mill agency into a vertical specialist?My guest is Cardinal Digital Marketing’s Founder and CEO, Alex MembrilloIn this episode, you’ll hear how being a generalist marketing agency kept him in 7 figures, why transforming his agency from a generalist to a vertical specialist unlocked revenue, allowing him to hit 8-figures, how focusing on a vertical helps drive pipeline, his biggest fear when deciding to specialize, how he attracts new healthcare clients today, and much more.The...
2023-03-0124 minThe Deep Specialization™ PodcastThe Road to 8-Figure Success: Specializing to Grow Your Digital Marketing Agency Beyond 7 Figures Want to hear how an agency owner broke through the 7-figure ceiling by transforming his typical, run-of-the-mill agency into a vertical specialist?My guest is Cardinal Digital Marketing’s Founder and CEO, Alex MembrilloIn this episode, you’ll hear how being a generalist marketing agency kept him in 7 figures, why transforming his agency from a generalist to a vertical specialist unlocked revenue, allowing him to hit 8-figures, how focusing on a vertical helps drive pipeline, his biggest fear when deciding to specialize, how he attracts new healthcare clients today, and much more.The...
2023-03-0124 minIgnite: Healthcare Marketing PodcastEnhancing Lead Quality in Healthcare: The Google Ads Must-Do'sNot every lead is a good lead, especially in the healthcare vertical. Without robust lead quality control measures, incoming leads may end up not converting into booked appointments, which wastes time and money. To increase lead quality, lead-to-sale conversion rates, and revenue in a CRM-less world, healthcare marketers must take control of their Google Ads accounts. On this episode of Ignite, our hosts, Cardinal CEO, Alex Membrillo, and Director of Paid Search, Alex Kemp, discuss tactical Google Ads strategies for improving lead quality. ADDITIONAL RESOURCES 3 Ways to Improve Google Ads Lead Quality for...
2023-01-2416 min
Master LeadershipML259: Alex Membrillo (Founder & CEO)Alex Membrillo is the founder and CEO of Cardinal Digital Marketing based in Atlanta, GA. Launched in 2009, Cardinal has become a leading digital marketing agency. They have been named to Atlanta Business Chronicle’s Pacesetter List. The company has also been named multiple years to the Inc. 5000 list of fastest growing privately held US companies. In Addition, Cardinal has been selected by Atlanta Business Chronicle as one of the Best Places to Work in Atlanta. Alex’s accolades include being named Digital Marketer of the Year by Technology Association of Atlanta (TAG), the Small Business Person of the Year, Risi...
2022-04-1519 min
Second Bite PodcastHow This Founder Survived Near Death Before Mastering "The Game of Business" to Create (and Share) Outsized EBITDA [Going it Alone Series]Alex Membrillo is the CEO of Cardinal Digital Marketing, an agency with strong SEO strategies for finding quality leads. Cardinal Digital Marketing has been named one of Inc. 5000's Fastest-Growing Private Companies in America. Alex has made his way to the Top 40 Under 40 list by Georgia State University and the Top 20 Entrepreneurs of Metro Atlanta list by TiE Atlanta. Alex is also an Official Member of the Forbes Agency Council, an Honors Program Mentor and Guest Lecturer of Marketing and Entrepreneurship at Georgia State University, and on the Leadership Council for Junior Achievement of Georgia. I...
2021-09-0233 min
Care FrontiersHealthcare Inbound Marketing With Alex MembrilloIn this episode, Alex from Cardinal Digital Marketing discusses how you can build your brand using inbound marketing strategies like content marketing and SEO.
Other Topics include:
Inbound Marketing Strategies
Traditional Advertising Vs Digital Marketing
What's best for healthcare providers: Social Media Or Search Traffic?
Visit unnus.com for free and action-based branding strategies
2021-02-2716 min
SMC: School Marketing and Communications183: 2021 school marketing predictionsIn the final episode of 2020, Charlie, Rita and Jose look ahead at the trends that might be emerging for school marketers in 2021. The team discuss what may or may not be relevant for schools compared to higher education trends and how schools can elevate themselves above the competition. In this episode's Top Tips, Charlie shares his tips for identifying your school brand ambassadors whilst in the Rants and Raves segment, the hosts rant, and rave, about some of the biggest Christmas ads. Episode links: Cardinal digital marketing – Alex Membrillo https://www.cardinaldigitalmarketing.com/bl...
2020-12-0222 min
Interview Connections | The Leading Podcast Booking AgencyImproving your SEO with Podcast GuestingJess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.  In this week’s episode of Rock the Podcast, Jess and Margy discuss how podcast guesting can improve your SEO! First, they explain the importance of backlinks, and how these will help you appear on Google more and more frequently! The more frequently you’re on Google, the more likely that qualified leads will find you!
2020-05-1806 min
The Tim Stodz PodcastWhy SEO is Still the Best Way to Grow a Business w/ Alex Membrillo - EP 77Alex is the CEO of Cardinal Digital marketing. You can learn about his business at https://www.cardinaldigitalmarketing.com/
2019-08-2838 min
Healthcare Rap66 – SEO: Where Is This Rocket Ship Headed?Get ready to blast off with Alex Membrillo, CEO of Cardinal Digital Marketing, as he steers the rocket ship of healthcare SEO and paid search to bold new frontiers! The funny thing is, the future of being found on Google is still built on the same foundation it always has been. All that, plus what the executive team has to provide to marketers, what happens before Zero Moment of Truth, and how to lose $15,000 by not picking up the phone. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!...
2019-07-1727 min
The Magnificent Marketing PodcastLink Building Tactics and Strategies that Actually Work with Alex MembrilloWe interview the top marketing experts in the world on all the changes and best practices to keep you up to date so you can grow your business and stay on the cutting edge.
2019-07-0835 min
Just The Tips, with James P. Friel and Dean HollandThriving with a younger workforce with Alex MembrilloToday on Just the Tips we have someone who has an amazing story to tell. Most people in marketing have figured out how to pitch themselves as having an amazing story, but Alex Membrillo is the real deal. Going from being on welfare to owning a booming marketing business and being named to a Top 40 Under 40 list by Georgia State University, Alex's story is incredible. He's a humble guy, but we got it out of him on this week's episode. Building a strong culture Alex has created an amazing culture at his marketing company, Cardinal, by doing...
2019-06-2030 min
The Millennial Mastermind PodcastStarting a Business Without a Clue - Alex Membrillo Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi-location companies. He has been featured in publications including The Business Journals, Entrepreneur, Search Engine Journal, and The Wall Street Journal. Cardinal was named on the Inc. 5000 list of fastest growing privately-held US companies for 3 consecutive years.  In this episode, we discuss Alex's entrepreneurial journey and the lessons he's learned along the way.  Links CardinalDigitalMarketing.com Alex on Twitter  Â
2019-05-2823 min
Leverage Your Podcast ShowGet out of SEO overwhelm with Alex MembrilloSEO and digital marketing can feel overwhelming, so why not bring on someone that is featured in Wall Street, Entrepreneur and named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years right? So let’s welcome CEO Of Cardinal Digital Marketing Alex Membrillo. Here's what we covered: With 93% of all online experiences beginning with a search engine, businesses that ignore search engine optimization do so at their own peril. Can you share what most of us are doing wrong? Where to start, and who can help? What is an SEO Strategist vs a...
2019-04-2617 min
NursePreneursSEO Your Way To SuccessAlex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies.
His work as CEO of Cardinal also recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle’s 2016 Small Business Person of the Year and Digital Marketer of the Year by Technology Association of Georgia (TAG).
Membrillo’s innovative approach to digital marketing has transformed the industry and delivered remarkable results to clients of all sizes and markets.
He h...
2019-04-1133 min
Accelerate Your Business GrowthMarketing Made EasyFor new business owners, the abundance of marketing strategies that exist can be overwhelming. As the CEO of his digital marketing agency, Alex Membrillo focuses on helping businesses grow into multi-location companies by aligning them with the best marketing tools that work for them. He joins us today to discuss that very thing.
Starting in a 10x10 living room, Alex grew Cardinal into an Inc. 5000 company for 3 years in a row. When he's not leading the fastest growing agency in the southeast, Alex can usually be found at a variety of speaking engagements. He also enjoys giving back to young...
2019-03-2133 min
Breaking Down Your Business | Small Business | Business Owners | Entrepreneurship | LeadershipWhy do business owners hate hiring? w/ Alex MembrilloWhat's In This Episode: It's everyone's favorite topic: hiring! But why do business owners hate hiring? "This isn't who we are; what's going on?" - Brad Alex Membrillo is a Forbes expert, speaker, and digital marketer. His problem is that his A-team is complacent. How can he get everyone motivated again? When everyone was motivated, his team was doing things that intrigued and interested them. By looking at values and identity, and examining friendship and inspiration, changes can be made. "We've all convinced ourselves it's a crapshoot." - Jill ...
2019-03-1927 min
Growth Experts with Dennis BrownE109 - Three SEO Tips to Drive More Traffic with Alex MembrilloAlex Membrillo is CEO of Cardinal Digital Marketing based out of Atlanta, GA. He's a 3X Inc. 5000 honoree and has been featured in Entrepreneur, Search Engine Journal and the Wall Street Journal. During our interview we discuss: - The #1 strategy that Alex and his team are leveraging to get new clients for their digital marketing business. - 3 SEO steps every small businesses need to be doing before you worry about the flavor of the month hacks. - Alex explains his multi location SEO strategy for get ranked #1 locally to drive highly...
2019-01-2825 min
The Marketing Agency Leadership PodcastLooking to Grow your Company? Lead with Marketing, Follow with SalesAlex Membrillo, CEO of Cardinal Digital Marketing, based in Atlanta, Georgia, talks about how companies that want to grow have found that marketing comes first to "plant the seed" the sales force harvests. Alex started his agency as an SEO company in 2009, when he got out of Georgia State on the tail of the Great Recession of 2008. Today, his company provides search, paid social, and programmatic display services. The primary client focus is on restaurants (Cardinal excels in balancing the challenges of national brand awareness vs. the needs of local franchisees) and healthcare (Cardinal increases leads and conversions, cuts...
2018-05-0228 min
The Marketing CloudcastThe Anatomy of Medical Marketing While we often look to industry leaders to see where marketing is going, the truth is that customers take their expectations with them. The medical industry still relies heavily on old-school tactics like referrals and TV advertising. We talk to Alex Membrillo, CEO of Cardinal Digital Marketing, and Matthew Hutchinson, Senior Director of Product Marketing at Salesforce, to find out what they’re doing to bring a fresh approach to medical marketing. Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.
2018-01-1500 min
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CEO Exclusive RadioAlex Membrillo of Cardinal Web Solutions & Allison Reinert of ALR Marketing SolutionsAlex Membrillo / Cardinal Web Solutions Alex Membrillo is the Founder & CEO of Cardinal Web Solutions, a digital strategy agency based in Atlanta, GA. The company was ranked the #1 fastest growing agency in the Southeast (The Agency 100, 2013), earning over $10 Million in revenue since launching in 2009. Cardinal Web Solutions specializes […]
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