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Ecommerce Coffee Break – The Ecom Marketing & Sales PodcastLaunch On TikTok Shop The Right Way (Based On The Data) — Alex Nisenzon | Why TikTok Shop Is Outpacing Amazon, How Creators Fuel TikTok Sales, Why Impulse Buys Thrive On TikTok, How To Prep With TikTok Data, Why Mid-size Brands Succeed (#409)In this episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed. Alex Nisenzon is the CEO of Charm.io, a platform that tracks over 4 million direct-to-consumer and TikTok Shop brands. He shares key data insights about what works and what doesn't on TikTok Shop, including why brands need to work with thousands of creators to drive real sales. Learn about the biggest product categories, pricing strategies, and how TikTok Shop compares to Amazon and other platforms. Topics discussed in this episode: Why...2025-06-2325 min