Shows
Super Entrepreneurs PodcastAlex Peñuñuri Reveals How Drippy.io Automates Cold Outreach That Actually WorksEver feel like cold outreach is just... icky? Alex Peñuñuri gets it, and he's cracked the code on making it feel genuinely human. At 24, Alex co-owns Drippy.io, helping over 2,600 businesses automate their Twitter outreach without sounding like robots. We're talking real conversations, not those cringe-worthy copy-paste messages that make you want to hit block. Shahid sits down with Alex to talk about his journey from running an agency to completely flipping the script on cold outreach. You'll hear why most offers bomb with cold audiences, the mindset shifts that actually drive growth, an...
2025-07-3023 min
Paul Higgins Podcast616 - Scaling a RevOps Consultancy from Freelancer to Team with Kathryn CastleWhy you should listenLearn how Kathryn scaled from solo freelancer to a strategic RevOps firm serving VC-backed SaaS companiesDiscover the real impact of AI on RevOps—and why data hygiene is more critical than everHear how Kathryn balances strategy, tech, and team building to retain clients for 18+ monthsSaaS companies grow fast—and Kathryn Castle knows how to keep their revenue operations from falling apart along the way. In this episode, she shares how she went from independent contractor to founder of Candybox, a RevOps and tech strategy firm serving B2B SaaS companies backed by V...
2025-06-1629 minPaul Higgins Podcast615 - How to Use Twitter DMs to Book More B2B Sales Calls with Alex PeñuñuriWhy you should listenDiscover why Twitter (X) DMs are outperforming cold email and LinkedIn for tech outreachLearn how to build high-quality lead lists using followers, bio keywords, and AI-enhanced targetingGet a behind-the-scenes look at Drippy.ai, the platform automating Twitter outreach with personalized, scalable messagesMost SaaS consultants rely on LinkedIn and email for outbound, but ignore one of the most untapped platforms: Twitter. In this episode, I sit down with Alex Peñuñuri, Co-owner of Drippy.ai, to uncover how Twitter is quietly outperforming traditional channels for tech consultants doing high-ticket outreach....
2025-06-0935 min
The Outreach Podcast by Drippi.aiEp 30. Twitter Outreach Volume GuideWelcome to another episode of The Outreach Podcast by Drippi AI, hosted by Alex Peñuñuri! In Episode 30, we tackle a frequently asked question: How much outreach volume is ideal for success? Whether you're a seasoned pro or new to the game, understanding volume limits and best practices is key to scaling your campaigns while staying compliant.
Alex breaks down Twitter's outreach limits, explains how to optimize your message schedule, and shares why it’s crucial to err on the safe side with volume. Learn the importance of warming up accounts, managing rigid lead list filters, and...
2025-01-1405 minThe Outreach Podcast by Drippi.aiEp 29. Metrics and TrackingWelcome to Episode 29 of The Outreach Podcast by Drippi AI, hosted by Alex Peñuñuri! Today, we’re breaking down the often-overlooked yet critical role of metrics and tracking in achieving success with your outbound strategy.
With over 1.3 million DMs sent and a 3.5% reply rate (50% positive replies), Alex shares insights on what makes the difference between campaigns that perform and those that flop. Learn why tracking every interaction is key to refining your approach and converting leads into paying customers.
Key highlights include:
Benchmark reply rates and how to boost yours.
Why tracking posi...
2025-01-1005 minThe Outreach Podcast by Drippi.aiEp 28. Content and OutboundIn this episode of The Outreach Podcast by Drippi AI, host Alex Peñuñuri dives into the game-changing role of content marketing in enhancing your outbound strategy, especially on platforms like Twitter. If you're sending DMs but not backing them up with strong content, you're leaving results on the table.
Alex shares how he grew his Twitter following from 600 to over 17,000 in just a few months using viral threads and an optimized content system. You'll learn how to craft long-form threads that attract massive engagement, why a polished profile is non-negotiable, and how to repurpose content ac...
2025-01-1009 minThe Outreach Podcast by Drippi.aiEp 27. Twitter DM Conversion MechanismsWelcome back to The Outreach Podcast by Drippi AI. In this episode, host Alex Peñuñuri dives into the often overlooked but critical topic of conversion mechanisms—what happens after you get a reply to your cold outreach? Building on the "Perfect Outreach Formula" from the previous episode, Alex unpacks how to ensure that replies lead to tangible results.
Key insights include:
Common Funnels That Work: Explore the tried-and-tested funnels like cold DMs → appointment setters → sales calls that are driving millions in revenue for businesses.
Email Nurture Sequences: Learn how Alex leverages scalable, value-packed email sequences t...
2025-01-0807 minThe Outreach Podcast by Drippi.aiEp 26. The perfect Outreach Campaign FormulaWelcome back to another insightful episode of The Outreach Podcast by Drippi AI! In this Episode 26, host Alex Peñuñuri unveils The Perfect Outreach Formula—a simple yet highly effective framework to craft outreach campaigns that convert like never before.
Key takeaways include:
Personalization Beyond Basics: Why “Hey, [First Name]” isn’t enough and how to tailor your outreach to truly resonate with prospects.
Providing Real Value: Discover the power of lead magnets that are so compelling, your prospects would happily pay $50 for them.
Risk Reversal Strategies: Learn how to make it effortless...
2025-01-0708 minThe Outreach Podcast by Drippi.aiEp 25. If you run cold email, listen to this podcastWelcome back to another power-packed episode of The Outreach Podcast by Drippi AI. In this Episode 25, host Alex Peñuñuri reveals an underutilized strategy to breathe new life into your stale or underperforming cold email lists—by moving them to Twitter. Whether you have a thriving email campaign already or one that bombed, this method can help you achieve 5%+ reply rates through Twitter DMs.
Key insights covered include:
Parallel Campaigns: Learn how to run the same campaigns on both email and Twitter, ensuring you reach leads where they’re most active.
Leveraging AI Too...
2025-01-0405 minThe Outreach Podcast by Drippi.aiEp 24. 3 Principles of OutreachIn this must-listen episode of The Outreach Podcast by Drippi AI, host Alex Peñuñuri unveils the three essential pillars that drive any high-performing outreach campaign: Personalization, Value, and Volume. Whether you’re just starting out or already sending hundreds of daily DMs, these three principles will elevate your results and help you connect authentically with prospects.
Key Points Discussed:
Personalization at Scale: Learn how to move beyond simple “Hey, First Name” intros by leveraging AI-driven tools and customizing your message to prove you truly understand each prospect’s needs.
Providing Real Value: Dis...
2025-01-0310 minThe Outreach Podcast by Drippi.aiEp 23. How to increase Twitter DM VolumeWelcome back to The Outreach Podcast by Drippi AI In this episode, host Alex Peñuñuri breaks down the most effective ways to increase your outbound messaging on Twitter—whether you’re running campaigns from a single account or managing multiple profiles.
Key Insights Covered:
Understanding Daily Limits: Learn about the 500-message daily cap per account and how to safely approach this limit.
Gradual Scaling: Discover why starting at six messages per hour and gradually increasing to 16 messages per hour per account helps maintain credibility and avoid bans.
Leveraging Multiple Accounts: Find out ho...
2024-12-2104 minThe Outreach Podcast by Drippi.aiEp 22. How to scrape leads for any B2B company using Drippi.aiIn this episode of The Outreach Podcast by Drippi AI, host Alex Peñuñuri tackles a key challenge: how to identify the right filters for targeting B2B leads on Twitter. Whether you’re aiming at B2B SaaS companies, agencies, or another specialized niche, Alex shares a proven approach to pinpoint the right decision-makers and ensure your outreach efforts land with maximum impact.
Key Topics Covered:
Defining Your ICP: Understand why a clear Ideal Customer Profile is essential before applying any filters.
Selecting Lead Sources: Learn how to identify authority figures and...
2024-12-2006 minThe Outreach Podcast by Drippi.aiEp 21. Can I send messages in different languages?In Episode 21 of The Outreach Podcast by Drippi AI, host Alex Peñuñuri unveils how to tap into international markets by conducting Twitter outreach in various languages. Discover how Drippi AI’s personalization features seamlessly adapt to different linguistic contexts, allowing you to deliver impactful, culturally relevant messages that resonate beyond English-speaking audiences.
Key Insights Covered:
Expanding Global Reach: Learn why targeting non-English markets like Japan or Latin America can offer massive untapped potential and higher engagement rates.
Personalizing in Any Language: Find out how to prompt AI models in multiple languages or i...
2024-12-1904 minThe Outreach Podcast by Drippi.aiEp 20. How to land Ecom Clients through Twitter DMsIn this episode of The Outreach Podcast by Drippi AI, host Alex Peñuñuri dives deep into actionable strategies to help you engage, connect, and convert E-Commerce brands through Twitter outreach. Drawing from real-world experiences and proven client campaigns, Alex reveals the secret sauce for standing out in a crowded inbox.
Key Insights Covered:
Quality Lead Sourcing: Discover how to find and target the right decision-makers (founders, CEOs, and key stakeholders) rather than generic company accounts.
Irresistible Case Studies & Clients: Learn why showcasing high-profile successes and name-dropping renowned brands can instantly boost yo...
2024-12-1807 minThe Outreach Podcast by Drippi.aiEp 19. How many Campaigns per account?Welcome back to another episode of The Outreach Podcast by Drippi AI In Episode 19, host Alex Peñuñuri addresses a frequently asked question: How many campaigns can you run simultaneously per Twitter account?
Discover the current limitations of Drippi AI’s campaign setup and learn practical workarounds to help you scale your outreach. Alex explains that each Twitter account can only run one active campaign at a time, but a single Drippi AI account can host multiple Twitter profiles—each with its own campaign. He also shares strategies for split-testing outreach scripts, including rotati...
2024-12-1703 minThe Outreach Podcast by Drippi.aiEp. 18 How many DMs can I send/hour?Welcome back to The Outreach Podcast by Drippi AI In Episode 18, host Alex Peñuñuri addresses a frequently asked question: "What’s the maximum number of messages you can safely send per hour?" Tune in to learn why there’s no strict hourly cap, but a daily limit of 500 messages set by Twitter.
Alex breaks down the math, explaining that 20 scheduled messages per hour is a comfortable upper bound. Discover how Drippi AI’s built-in checks—such as skipping users with closed DMs or previously contacted leads—ensure you won’t exceed the daily limit. U...
2024-12-1404 minThe Outreach Podcast by Drippi.aiEp 17. How to do follow ups with DrippiWelcome back to The Outreach Podcast by Drippi AI In Episode 17, host Alex Peñuñuri breaks down the best practices for crafting effective follow-ups in your Twitter outreach campaigns. Whether you’re targeting SaaS companies, agencies, or other niches, these strategies will help you maintain engagement and improve your conversion rates.
Key topics covered include:
No Variables, No Problem: Learn why Drippi currently supports only plain text follow-ups and how to work around this limitation.
Value-Based Follow-Ups: Discover how offering useful resources—like case studies, Loom videos, or YouTube tutorials—can greatly enhance...
2024-12-1304 minThe Outreach Podcast by Drippi.aiEp 16. How to avoid sending DMs to people that've been contacted previouslyWelcome back to another episode of The Outreach Podcast by Drippi AI In Episode 16, host Alex Peñuñuri tackles a question frequently asked by listeners: How do you avoid contacting the same prospects multiple times from one or multiple Twitter accounts?
In this episode, you’ll learn how to:
Enable Key Drippi AI Settings: Discover where to find and activate the “Skip Previously Contacted” and “Prevent Cross-Account Duplicates” options to ensure you never message the same user twice.
Maintain a Professional Image: Understand why repeatedly messaging the same prospects can lead to screenshots...
2024-12-1102 minThe Outreach Podcast by Drippi.aiEp 15. Best Practices To Not Burn Your Twitter AccountWelcome back to The Outreach Podcast by Drippi AI In this episode, host Alex Peñuñuri tackles a question that many listeners face: How do you prevent your Twitter account from getting “burned” during cold outreach—and how can you tell if it already is?
Tune in to learn:
Best Practices for Sending DMs: Understand how to safely increase your message volume and avoid the risk of account penalties.
Recognizing Warning Signs: Discover how to determine if your DMs are landing in the hidden “offensive” content folder—an indicator that your account may be comprom...
2024-12-1005 minThe Outreach Podcast by Drippi.aiEp 14. Will Twitter DMs Work With A New Account?Welcome back to another episode of The Outreach Podcast by Drippi AI! In Episode 14, host Alex Peñuñuri addresses a common question: Is it better to use an established Twitter account or start fresh with a new one for outreach? The answer might surprise you.
Tune in as Alex explains why even a brand-new account can succeed if properly optimized. Discover how profile optimization, verified credentials, and high-quality content—like a well-produced case study video—can instantly boost your credibility. Learn how presenting yourself as an authority figure, regardless of follower count, encourages prospe...
2024-12-0704 minThe Outreach Podcast by Drippi.aiEp 13. Aged accounts and account warm-up for Twitter/X DMsWelcome back to The Outreach Podcast by Drippi AI In this Episode 13, host Alex Peñuñuri tackles a common question: Do you need an older Twitter account or a lengthy warm-up process before sending cold DMs? The answer may surprise you—no, you don’t.
Discover why newly created, yet fully email and phone verified Twitter accounts can book calls with top industry leaders, including the CEO of Framer and a co-founder of Eleven Labs. Alex shares insider tips on optimizing your profile for credibility and outlines a strategic approach to scaling message volume...
2024-12-0603 minThe Outreach Podcast by Drippi.aiEp 12. Why providing value in DMs is so importantWelcome back to another episode of The Outreach Podcast by Drippi AI! In Episode 12, host Alex Peñuñuri delves into a game-changing strategy for booking meetings with top-tier executives: providing value upfront in your direct messages.
Alex shares insights inspired by his friend Christian Reyes who has been remarkably successful in securing meetings with high-profile leaders from companies like 11 Labs and Framer.
Discover how Christian's approach—offering valuable, actionable strategies and competitive insights without asking for anything in return—is leading to unprecedented reply and booking rates.
2024-12-0405 min
Beyond The WealthLearn How He Is Building The Future Of Cold Outreach | Alex PenunuriLearn How He Is Building The Future Of Cold Outreach
In this dynamic episode of the Beyond the Wealth Podcast, host Andres Sanchez sits down with Alex Penunuri, the co-founder and growth lead at Drippy—a cutting-edge AI-powered Twitter outreach tool. Alex shares his journey from law school dropout to running a thriving SaaS company generating $50,000+ in monthly revenue, all while mastering the art of cold outreach.
Drippy isn’t just another tool—it’s transforming how businesses connect with their audience on Twitter by blending automation with personalization. If you’ve ever wondered how to crack the code on cold ou...
2024-12-0245 minBeyond The WealthLearn How He Is Building The Future Of Cold Outreach | Alex PenunuriLearn How He Is Building The Future Of Cold Outreach
In this dynamic episode of the Beyond the Wealth Podcast, host Andres Sanchez sits down with Alex Penunuri, the co-founder and growth lead at Drippy—a cutting-edge AI-powered Twitter outreach tool. Alex shares his journey from law school dropout to running a thriving SaaS company generating $50,000+ in monthly revenue, all while mastering the art of cold outreach.
Drippy isn’t just another tool—it’s transforming how businesses connect with their audience on Twitter by blending automation with personalization. If you’ve ever wondered how to crack the code on cold ou...
2024-12-0245 minThe Outreach Podcast by Drippi.aiEp 11. How Spintax Works on DrippiWelcome back to The Outreach Podcast by Drippi AI! In this concise yet crucial Episode 11, host Alex Peñuñuri dives deep into the art of using Spintax to enhance your outreach campaigns. If you aim to personalize your messages and avoid common pitfalls, this episode is a must-listen.
Key Topics Covered:
Understanding Spintax: Learn what Spintax is and how it can make your messages more varied and engaging.
Essential Components: Get to know the importance of curly brackets (braces) and the pipe symbol (vertical line) in Spintax formatting.
Step-by-Step Guide: Alex walks yo...
2024-11-2703 minThe Outreach Podcast by Drippi.aiEp 10. How to go from company domain to personal twitter handleWelcome back to another episode of The Outreach Podcast by DrippI AI! In Episode 10, host Alex Peñuñuri reveals a groundbreaking strategy to supercharge your lead generation efforts. Discover how to find personal Twitter handles of key decision-makers starting with just a company domain, using the power of Clay.com and ChatGPT.
In this episode, Alex walks you through:
Step-by-Step Process: Learn how to transform a simple company domain into valuable contact information by locating the company's LinkedIn profile and identifying top decision-makers.
Leveraging Clay.com: Explore how to utilize Clay's capabilities to...
2024-11-2604 minThe Outreach Podcast by Drippi.aiEp 9. How to Optimize your Twitter Profile for OutreachWelcome back to The Outreach Podcast by Drippi AI! In Episode 9, host Alex Peñuñuri dives deep into the art of optimizing your Twitter profile to supercharge your outreach efforts and amplify your online presence. Whether you're new to Twitter or a seasoned user, this episode is packed with actionable insights to help you stand out and connect with your target audience.
Key topics discussed:
Crafting the perfect profile picture: Discover why a clear, smiling headshot can significantly boost your credibility.
Designing an impactful cover photo: Learn...
2024-11-2307 minThe Outreach Podcast by Drippi.aiEp 8. How to scrape leads for Drippi using ClayWelcome back to another episode of The Outreach Podcast by Drippi AI! In this insightful episode, host Alex Peñuñuri unveils innovative strategies to supercharge your lead scraping by integrating Clay.com into your Drippi AI workflow. Say goodbye to manual lead qualification and embrace an AI-driven process that scales effortlessly and enhances accuracy.
Tune in to discover how to:
Optimize your lead sourcing using Drippi AI's advanced filters like follower count, tweet volume, and bio keywords.
Seamlessly export and import data between Drippi and Clay for efficient processing.
Leverage AI prompts in...
2024-11-2205 minThe Outreach Podcast by Drippi.aiEp 7. Auto DM new follower best practicesWelcome back to The Outreach Podcast by Drippi AI! In this exciting Episode 7, host Alex Peñuñuri unveils a powerful yet underutilized tool that can transform your Twitter outreach strategy: Drippi AI's Auto DM New Follower feature.
If your Twitter account is growing and attracting new followers, this episode is a must-listen. Alex dives deep into best practices for leveraging this feature to engage your new followers authentically. Learn how to set up automated, personalized messages using Spintax, split messages, and advanced AI prompts to make each interaction feel genuine and tailored.
...
2024-11-2106 minThe Outreach Podcast by Drippi.aiEp 6. How to scrape leads more effectively for Twitter DMsWelcome back to Episode 6 of The Outreach Podcast by Drippi AI! In this insightful episode, host Alex Peñuñuri dives deep into cutting-edge strategies for scraping leads more effectively. Say goodbye to time-consuming manual methods and discover how to automate and scale your lead generation using Clay.com in conjunction with Drippi AI.
Alex shares their game-changing workflow that leverages AI prompts within Clay to filter and qualify leads with unprecedented precision. Learn how to:
Identify your Ideal Customer Profile (ICP) on Twitter
Extract and compile valuable data effortlessly
Use AI to ca...
2024-11-2008 minThe Outreach Podcast by Drippi.aiEp 5. Reply rates: What you should be aiming for with Twitter DMsIn Episode 5 of The Outreach Podcast by Drippi AI, host Alex Peñuñuri delves into the critical metrics that drive successful cold outreach campaigns. Drawing from hard data of over 1.1 million Twitter DMs sent and 35,589 replies, Alex reveals that a 3% reply rate is the benchmark you should aim for in your cold outreach efforts.
Whether you're shifting from cold email or cold LinkedIn strategies, understanding these key performance indicators (KPIs) is essential. Alex discusses how to optimize your campaigns by refining your scripts, enhancing your profile, and ensuring your messaging resonates with your ta...
2024-11-1805 minThe Outreach Podcast by Drippi.aiEp 4. How to never get banned for Twitter DMsIn Episode 4 of The Outreach Podcast by Drippi AI, host Alex Peñuñuri delves into essential strategies to ensure your Twitter (or X) account remains ban-free while conducting DM outreach. Learn why personal accounts are seldom banned and uncover the primary reasons some users face suspensions.
Alex shares actionable tips on how to personalize your messages effectively to avoid being flagged as spam. Discover the power of personalization, the use of spintax for message variation, and the integration of AI-driven personalization to make each outreach unique. Understand the importance of crafting one-to-one communications th...
2024-11-1605 minThe Outreach Podcast by Drippi.aiEp 3. The craziest DM I’ve ever seenIn Episode 3 of the Outreach Podcast by Drippi AI, we dive into an unexpectedly powerful DM strategy that’s driving incredible results in lead generation. Our host uncovers a surprising message format that transformed a LinkedIn outreach campaign for a “done-for-you” newsletter agency into a lead-generating powerhouse. Discover how a two-line, curiosity-driven opener led to high-quality prospects eagerly asking to schedule calls – without heavy personalization or pushy tactics!
Key highlights include:
- The psychology behind curiosity-based messaging and why it works.
- An insider look at the high-converting DM script tested o...
2024-11-1405 minThe Outreach Podcast by Drippi.aiEp 2. Easiest way to get your DMs ignoredIn this episode of The Outreach Podcast by Drippi AI, we unveil the number one mistake that's causing your cold DMs and emails to be ignored across platforms like Twitter, LinkedIn, and beyond. Inspired by Alex Hormozi's expert advice on cold outreach, we discuss why making your one-to-one messages look like one-to-many communications is a surefire way to lose engagement.
Learn how to craft personalized messages that stand out by incorporating human elements—even intentional typos followed by corrections—to mimic genuine conversation. We delve into innovative strategies to humanize your outreach, increasing response rate...
2024-11-1406 minThe Outreach Podcast by Drippi.aiEp 1. Max Volume & Max PersonalizationWelcome to the inaugural episode of the Outreach Podcast by Drippi AI! Join co-founder Alex Peñuñuri as he dives into the game-changing strategy of combining maximum volume with maximum personalization in your outreach campaigns—a concept inspired by marketing expert Alex Hormozi.
Contrary to popular belief, you don't have to choose between high-volume outreach and personalized messaging. Discover how Drippy AI sends hundreds of thousands of highly personalized Twitter DMs monthly, leveraging advanced AI tools like Drippi, ChatGPT and Clay. Alex shares actionable tips on crafting compelling messages that resonate with your targ...
2024-11-1306 min