Shows
Career EditBuilding a Skincare Brand from Scratch with Alex Pottash, Founder of Forgotten SkincareIn this episode of Career Edit, I sit down with Alex Pottash, the founder of Forgotten Skincare, a skincare brand that's redefining how we treat our most overlooked skin concerns.Alex shares her journey from working in corporate to launching her own skincare company, starting with a desire to tap into whitespace that led her to create a one-of-a-kind product. We dive into the early days of product discovery, how she built awareness from the ground up, and what it really took to get her products into major retailers like Target, Macy’s, Urban Outfitters, and more....2025-06-0457 min
glad we talkedforgotten skincare with founder alex pottashThis episode is going places Tori & Chanel haven’t gone before… to the parts of our bodies that are often overlooked and infrequently talked about in public… the girls are talking about Forgotten Skincare with the brand's founder and CEO, Alex Pottash. Alex Pottash founded Forgotten Skincare with a simple idea: to develop solutions for common skin concerns that are often overlooked by mainstream beauty companies. Since starting the company in February 2020, she has helped over 30,000 women feel more confident to go sleeveless and feel like their truest self. WIth their hero product, The Original Underarm Brightening Deodor...2024-03-281h 10
Beyond Beauty: the business of beautyUnveiling Forgotten Skincare with Alexandra Pottash: The Journey from Pharmaceutical Advertising to Innovative Solutions!Show Notes:
In this podcast episode, Alex Pottash, CEO of Forgotten Skincare, shares her journey of creating a niche skincare brand. She identified a gap in the market for vegan, cruelty-free underarm treatments using search data. Starting with just $5000, she balanced her startup with a full-time job, developing a product free from harsh chemicals like hydroquinone. The discussion covers the transition from direct-to-consumer to retail, emphasizing the importance of expert endorsements and customer trust. Financing challenges, business management, and the role of in-person events for brand growth are also explored, offering a glimpse into the complexities of...2024-01-1331 min