Shows
The Soulbrand PodcastA pretty logo won't make your biz successful š¤«When I caught a recent episode of Shark Tank, one pitch stood out to me, not because it was extraordinary but because it perfectly illustrated an important lesson about brand building. The brand in question had stunning visuals and packaging, but despite this, the Sharks didnāt invest. Why? Because it lacked the deeper substance that truly sets a brand apart in a crowded market. In this episode, Iām diving into why beautiful visuals alone arenāt enough to build a successful, memorable brand. I share insights on the soul and substance your brand needs to connect with your a...
2024-11-2618 minThe Soulbrand PodcastWhy I don't put my services on sale šøI wanted to have a chat today about Black Friday sales, and more specifically, why I don't ever put my services on sale in my own business, because that's something that I have been asked a couple of times. I've spoken about to my brand design studio mentoring clients and I wanted to chat about it on the podcast because I think for high ticket service providers, or service providers in general, honestly, this is something that could be of use to you or at least to hear my take on it. Since this whole month is basically Black...
2024-11-2015 minThe Soulbrand PodcastThe three levels of brandingToday I'm going to be talking about the three levels of branding - visuals, voice and values. This is basic for me, but for many people I talk to about this, it's something that they haven't really considered. I guess it's because I probably think about it in a slightly different way as well, especially regarding how all these things work together. You really need to have all three of these levels nailed down to have a brand that is actually going to make money and help the right people, encourage them to buy and encourage them to tell...
2024-11-1219 minThe Soulbrand PodcastMy anti-launch mindset šEver since I started to learn about launching, I have felt this insane sense of pressure to have the perfect launch, have all my ducks in a row for a launch, know exactly what I'm doing, and have this perfectly crafted launch plan - because if I don't do that, it's going to flop, right? It's going to fail. And then what was the point? So that was something that I had in my mind for a long time and I've recently changed my attitude towards it because that attitude is not helpful to anybody. Certainly not to my...
2024-11-0524 minThe Soulbrand PodcastYour audience needs a hero š¦øāāļøWe need to connect with the people who are going to be the best fit for our product or service. So we're going to be chatting about messaging and connecting with your dream client. I want to tie this back to the fact that your brand needs to be the hero in somebody's story. I'm going to walk you through The Storybrand Framework by Donald Miller, why I disagree with one area of that framework and how I would do things a little bit differently. I feel that this works really well for service and product-based businesses who actually...
2024-10-2920 minThe Soulbrand PodcastUnfollows mean youāre doing something right ā
Today I want to chat about being disliked in your business and allowing people to disagree with you, allowing your audience to filter themselves out and self-identify as not your dream client. This can be quite difficult when it starts happening initially, but it's actually really beneficial for your business and it means you are doing the right thing. The great thing about social media and email subscribers is that your audience is showing you that they are interested enough in what you're talking about to invest their time and energy into you. So when those people start to...
2024-10-2220 minThe Soulbrand PodcastPain vs pleasure...what drives your dream client?I haven't done a messaging specific episode in a little while but in this particular episode, I want to chat about pain versus pleasure in messaging and figuring out which one actually drives your audience and drives your ideal client. Whenever we do these exercises, I always want you to think about it from the perspective of that ideal person buying from you because there is no point in you thinking about the current person buying from you if they are not your dream customer of client. We want to determine exactly if it is pain or pleasure that...
2024-10-1520 minThe Soulbrand PodcastCompeting on price is NOT a strategyToday we're chatting today about why competing on price is not actually a strategy. This is something that many of us will experience, particularly at the start of our business. It can also pop up at any time as we evolve our brand, our products and services. So this is not a strategy that you should be using and Iām going to chat through what you need to be doing if you are feeling a bit stuck in that competing on price area. I'll give you some tips for what you need to look at and work on wi...
2024-10-0822 minThe Soulbrand PodcastYouāve got to back your own brand before anyone else canFollowing on from last week, in this episode we are chatting about why you need to be completely in love with and head over heels with your brand if you expect anyone else to feel the same way about it. It all starts with you and how you feel towards your brand. If you aren't loving your brand and if you aren't able to back your own brand, your audience is not going to feel that way either. When we fall out of love with one particular area or multiple areas of our brand, it's really hard for us...
2024-10-0121 minThe Soulbrand PodcastIf you've fallen out of love with your brand, here's your next step šIn this episode I am going to be chatting about something that comes up quite a lot when I am chatting with new clients, and that is when you feel like you've fallen out of love with your own brand. This is super, super common. The people who come to chat with me on a discovery call say I just don't love my brand anymore, I don't feel aligned to this anymore, I don't like it. And it's a shame because how you feel about your brand has a direct correlation with the success of your business. If you...
2024-09-2418 minThe Soulbrand PodcastMake building your brand feel EASY!Today we are chatting about how to make building your brand feel as easy as possible, because we want easy. Iām sure you feel a similar way, but I want things in my business to feel really, really easy. I don't want to be struggling and trying so hard to come up with ideas or having a million different steps in a process when it could really just be one simple step. It's important that it feels simple because I don't want to be pouring extra energy into areas of business and brand building that don't require it. It...
2024-09-1724 min
Swallow the GapMetrics that Matter: The Critical Role of RMST in Dysphagia ManagementHow can Inspiratory Muscle Strength Training (IMST) be integrated into your patient care? In this episode, we explore respiratory muscle strength training (RMST), with a specific focus on IMSTāone of the less familiar tools for speech-language pathologists. Tune in as we discuss the science and real-world applications of RMST, with expert insights from Dr. Alex Brandimore. Whether youāre new to RMST or looking to deepen your knowledge, this episode offers valuable insights for advancing dysphagia care.Episode Sponsor: Aspire Respiratory Products - Visit https://emst150.com for access to free educational resources (found on the heal...
2024-09-1635 minThe Soulbrand PodcastUsing anchors to build a sticky brand āļøAre you on #CucumberTok? If not, it is a trend about cucumber salad that has taken the world by storm thanks to a creator named Logan on TikTok. I want to talk about this because the way he has blown up has so many parallels to how we build brands and super memorable brands that stick like glue in the mind of your audience. The biggest thing I want to focus on is having really clear anchors and associations for your brand which is what Logan is doing in every cucumber salad video he creates.Ā What I c...
2024-09-0327 minThe Soulbrand PodcastEvolving your brand & taking your audience with youI'm going to chat with you about evolving your brand and how you can actually do that in a way that brings your audience with you instead of alienating them. This is one of the biggest things that I see happen with business owners when it comes to them feeling like their brand is no longer fully aligned, but they're scared to make any changes because they're afraid that their audience isn't going to come along with them. I'm going to run you through a few ways that you can mitigate this as well as how I have navigated...
2024-08-2738 minThe Soulbrand PodcastWhat it really takes to be your industry's it-girl šI love the language of āgo-to girlā, I love the language of āIt Girlā. I use those words in my own marketing and I have nothing against them because I actually really love them, but I think there's a bit of a misconception around what they actually mean. A lot of people tend to think that they want to be the top dog in their entire industry. I don't want that for you and also it's going to be next to impossible to do that. If you're at the top, you're speaking to everyone. Financially, that could definitely work if you a...
2024-08-2037 minThe Soulbrand PodcastGot no brand? Start here šThis episode was inspired by a recent discovery call where my client had big dreams for her business but she had no idea what her brand actually was. She's been in business for a few years, so she's not new, and she's had clients coming in, but she was struggling to really clarify in her mind what she stands for as a business and why people should choose her over her competitors. This is exactly how I used to feel back in the first year of my business when I was offering branding and websites, and that was it...
2024-08-1323 minThe Soulbrand PodcastWhy your brand is stuck in the friend zone (+ how to fix it)We are diving into the final part of our Authority Series today, where we are exploring the crucial difference between building a community that loves your brand and establishing the authority that converts that love into sales. If you've ever felt like your audience enjoys you and your content but isn't taking that next step to purchase, this episode is for you. Weāll talk about how to identify if your brand is stuck in the "friend zone" and, more importantly, how to break free from it by leveraging your unique insights and experiences.What I cover in...
2024-08-0629 minThe Soulbrand PodcastThe 10k follower effectWelcome to the third episode of our authority series. Today we are chatting about what I call the 10K follower effect, what it is, why people want it and how you can recreate it without actually having 10,000 followers. Iām sure you have felt like this, where you want more followers for your business because it simply looks better, right? I experienced this myself back in the first years of my business and after talking to some other people on Instagram, I feel like this is quite a common phenomenon. Itās so fascinating to me that this one numb...
2024-07-3032 minThe Soulbrand PodcastWhat to do if your brand is a 'hidden gem' šThis episode was inspired by a recent conversation with a client. She is someone who I would call a hidden gem because she is so talented at what she does. We were having a great Brand DNA call and I was learning so much from her, I just loved chatting with her. Unfortunately that was not coming across on her Instagram, which is where she gets the majority of her clients from. And that wasn't coming across. Not to say that her Instagram wasn't feeling friendly or approachable or wasn't showing her knowledge.Ā The level of human that she a...
2024-07-2326 minThe Soulbrand PodcastMore authority = more sales (+ podcast giveaway!)Welcome to episode 80 of Brandology! I am very proud that I've been able to continue the podcast and be consistent with it. And I am very grateful to you guys for coming to listen every week. Over the next four weeks, the episodes will be themed around authority because if you do not have authority in your brand, people will pass you up for a competitor. A lack of authority will always impact your sales and that's what I want to dive into over the next few weeks. Each episode will also come with a challenge and a big...
2024-07-1628 minThe Soulbrand PodcastGet people to buy from YOU!There are generally two reasons why people buy things. The first is to solve a problem because they're having an issue. There's a challenge, a struggle, something they're going through. They want to solve that. The other reason is for pleasure. They buy things to bring about some aspect of their dream life. Either way, they are buying something to make their lives better. Whenever you are doing anything to do with your business, marketing or selling, remember that people are buying to improve their lives. So how do you get them to buy from you? There are three...
2024-07-0932 minThe Soulbrand PodcastCopying competitors is not a content strategyThere are four main areas of brand building that you absolutely must do to have a successful brand. Those four areas are strategy, design, messaging, and content. If you don't have at least one of these nailed down and perfected, you're going to have issues in your business. These four elements work together as smaller cogs in a very large wheel, which is your brand. Today I wanted to chat all about content because your messaging and content are so deeply intertwined. If one is off then it doesnāt matter how good the other is, youāre not goin...
2024-07-0233 minThe Soulbrand PodcastHow Dissh went from confused ā”ļø cool girl brandThis episode was inspired by a recent Reel that I posted on Instagram. I was limited to 90 seconds over there and have so much more to say on the topic. I want to dive deeper into what Australian fashion brand Dissh has done to reposition themselves as a brand. They pivoted and completely overhauled their product offering, pricing, target audience and aesthetic from a relatively ācheap I personally love diving deep into these stories from bigger brands and know that we can apply the same principles to our own. I hope that you can walk away from this conversation wi...
2024-06-2526 minThe Soulbrand PodcastWays I'm changing my brand positioningYou may or may not have noticed, but I have been working on changing my brand positioning for my business Haven Studio. I want to give you some insight into how I'm continually building and growing my own brand, because I really want to show you how I'm putting what I speak about on this podcast into practise and how it's a continual process. If you have a brand, it's not one and done, it is a continual evolution and your brand should always be evolving. If it's not, it's probably dying, even if you don't realise it. So...
2024-06-1830 minThe Soulbrand PodcastThe 3 step magnetic messaging formulaThere are so many conflicting opinions out there when it comes to business, and that can make it feel hard and complex. I am all for simplifying things because as soon as I started to simplify things in my own business, not only did I feel better because things were easier and simpler, but business improved for me. I put time into the areas where it really mattered rather than overthinking and worrying about things at such a granular level. So we need to take a step back and just look at the basics to see how we can...
2024-06-1128 minThe Soulbrand PodcastPosting more is how you grow - but there's a catchRecently I saw a Reel shared by @Mosseri, The Head of Instagram, and he was talking about how to grow on Instagram. He basically said that the way to grow on Instagram is to simply post more. I wanted to chat about that today because I feel like this plays really well into brand building and I have a bit to say about this. I do agree with him, but a lot of people will just post for the sake of it without intention so Iām going to dive into why you need to put thought and effort in...
2024-06-0432 minThe Soulbrand PodcastWhat's standing between you and a cult status brand š¤«I want to chat to you about cult brands and cult status brands. The brands that reach cult status. I have seen a lot of content during my time in the brand building space about how to create a cult brand, and particularly when it comes to design, how getting your brand designed can turn your brand into a cult brand overnight. I do not agree with that at all, and I'm going to tell you why.I'm also going to tell you how you can actually build a cult brand because every brand has the potential to become...
2024-05-2838 minThe Soulbrand Podcastš§¬ Brand DNA #3: Using your DNA in your social strategyWelcome to the final episode of my Brand DNA series. Today weāre really diving into how to use what you've learned in your Brand DNA work and apply it to your business. My issue with traditional brand strategy is that itās done and then sits to the side collecting dust and not being utilised. If we don't implement it, there's literally no point to having that information, no point to doing the brand strategy in the first place if it's not being actioned.What I cover in this episode:Why traditional brand strategy doesnāt cut...
2024-05-2153 minThe Soulbrand Podcastš§¬ Brand DNA #2: Running you through a FULL brand DNA workshopWelcome to episode two of my Brand DNA series. I'm really excited to dive into this one because it is all about what actually goes into your brandās DNA. As I mentioned in the last episode, the whole point of brand DNA is to identify your brand's uniqueness and special sauce. What makes your brand different? What makes it you? Just like with everyone's DNA, everyone has their own unique set of DNA. No two humans on the planet have the same DNA - unless they're twins. It's exactly the same with our brands and this is what I...
2024-05-1438 minThe Soulbrand Podcastš§¬ Brand DNA #1: The two things your brand needs to see resultsI am celebrating reaching my 70th episode with a new mini-series called Brand DNA! I'm really excited to dive into this because we are exploring the strategic side of brand building, and how you can implement and apply this to your own business. I do feel like this is one of the biggest things that people miss when it comes to building their brand, they just go for it without much thought or strategy. I believe that the strategic side can ultimately make or break a brand, so that is what we are going to cover in this series...
2024-05-0736 minThe Soulbrand PodcastWhat strawberry matchas and brand building have in common šTwo months ago, I fell in love with this strawberry iced matcha. I had seen an influencer post a photo of their drink from Matcha Therapy here on the Gold Coast where I live. It was the most aesthetic drink I have ever seen in my life and the branding was super cute on the cup. These first encounters with the brand lead me to drive 25 minutes from my house to try this strawberry matcha, and it was worth it!Ā When it comes to building your brand, being able to hook the right people in from the start is s...
2024-04-3033 minThe Soulbrand PodcastGetting into your audience's brain š§ I have a different way of going about target audiences, and it has differed as I've moved through my business. Now I focus on more of the mental side. The feelings, thoughts and emotions that my ideal clients are going through, along with their dreams for their lives. I believe that this is a more powerful way to attract your audience than by identifying their age, location and what they like to do on the weekend. We want to know that stuff, but this is not what's going to connect you with your audience on a deep level.
2024-04-2325 minThe Soulbrand PodcastYou're playing small with your brand šStop playing small with your brand. And what I mean by this is, stop half-arsing it. This is going to be a tough love episode because I see way too many business owners who don't take their own brand and business seriously. At the end of the day you do you, but if you have a really big dream and vision for your brand staying small wonāt get you there. Fear is completely normal but letting that fear control you and stop you from taking the steps that you need to take to build your brand up wonāt ge...
2024-04-1630 minThe Soulbrand PodcastStop trying to be different (youāll want to hear this)This is potentially controversial. Stop trying to be different. This goes for all business owners because your branding does not need to be totally different to everyone else. When I started designing, I was taught that your brand needs to be 100% unique to you - which is true to a point. It needs to be unique to your business, to your brand, and it needs to represent you. However as time has gone on and I have worked with many clients, I have done lots of strategy work. I have seen results in my clients' businesses, in my own...
2024-04-0925 minThe Soulbrand PodcastThe friendship framework š how to be BFFs with your audienceNo matter where you're at in your business journey and no matter where you're at in your branding journey, you're going to get something from this episode. Today I am talking all about how to become BFFs with your audience. Focusing on how we can really bring our ourselves more into our brand to actually develop a friendship level connection with our audience in order to move them from a follow into a buy.What I cover in this episode:Connecting with your audience as you would a friendIncorporating personal aspects into your business as a...
2024-04-0227 minThe Soulbrand PodcastWhy it feels scary to show up on socials (introverts, this oneās for you)It's highly likely that you reading this are focusing primarily on building a business brand and not bringing in enough personal branding elements. It can feel quite scary to think about including this because for most of us, we didn't start our business to create a personal brand. That's not what we set out to do. We set out to sell a product or service that we are deeply passionate about, and that we wholeheartedly believe in the transformation of. But in order for us to connect on an authentic and deep level with our audience, there is nothing...
2024-03-2633 minThe Soulbrand PodcastWhat Taylor Swift can teach us about building a ride-or-die brandTaylor Swift was recently in Australia on her Eras Tour which lead me down a path of researching everything about her. I think that she is an incredible businesswoman and has got an entrepreneurial smart about her. After my deep dive over the last couple of weeks, I have found that there are a few key areas of things that she does that I really believe if you apply to your own business, are going to help you see results for your business. They're also very much in line with the things that I teach, which is why I...
2024-03-1928 minThe Soulbrand PodcastBRAND CHAT: Celebrating biz wins, brand evolution, + pivoting without rebrandingA photo from three years ago popped up on my phone of my first ever logo for Haven Studio. It's wild to think back to that day because I remember it so clearly. I remember the determination coming over me to launch my business. I knew I would go to the ends of the earth to make this business work. Fast forward to now and my business has gone beyond my wildest dreams. I don't think we give ourselves enough credit for how far we've come. Today Iām chatting you through my business journey and how it has ev...
2024-03-1233 minThe Soulbrand Podcast3 quick-hit website fixes to boost conversionsI am a big believer that your website is such a crucial part of the overall brand experience because itās where most of your key information is housed and it's where your brand really starts to come to life. It's all very well and good to get your branding done professionally, but until it comes alive, it's really hard to create an experience for your audience. Whilst a website might not be necessary if you're right at the beginning stages of your business, depending on what you do, a website can truly symbolise trust in your business. Today I...
2024-03-0523 minThe Soulbrand PodcastIs your brand a šø or āļø kind of gal? (And why you should care)Do you know your brandās personality? Today we are diving into creating a character for your brand. If you were writing a script or planning out a TV show, movie or a book, you have your main character along with your cast of characters. When you create those characters, they need to be fleshed out because otherwise, you wonāt know who they are. They would all be boring and bland, unless they have their personalities fleshed out. The same thing applies to your brand. I think this is so important, and it's something that so many people miss...
2024-02-2722 minThe Soulbrand PodcastBecoming a magnetic brand š§² šToday I have an episode for you that is all about becoming magnetic. If you are struggling to get clients or sales, but you know that your product or service is amazing, it's generally because your business is not magnetic. It is not magnetising in your dream audience, your dream customers or your dream clients. Something that I find happens with most of my clients is that they are amazing at what they do but when it comes to being a magnetic brand, it doesnāt matter. It's not about what you sell, it's not about your work and it...
2024-02-2040 minThe Soulbrand PodcastClient spotlight: Building a brand you LOVE with Bree from April & FritzToday I am chatting to my client Bree from April & Fritz. She is an event florist based in Melbourne who does weddings, funerals, private events, corporate events - the works. Her work is absolutely stunning and we worked together on almost everything brand-wise in her business. We worked on her brand identity, website, copywriting and messaging and a bunch of other little things in the back end, including her Flodesk workflows, the copywriting for those and her investment guide designs. You're going to find this episode helpful if you're someone who has either been thinking about working with me...
2024-02-1349 minThe Soulbrand PodcastThe old way of targeting your audience - and why I'm scrapping itI have developed a new, and I personally think easier, way of coming up with your target audience and thatās what this episode is all about. It's not the method that I always used, but itās what I now use for myself and with my clients as well. I found a lot of issues with that personally, both for myself and also for my clients, with the traditional way of approaching this because really hard to actually use any of those basic elements in a tangible way in your business.Ā What I cover in this episo...
2024-02-0631 minThe Soulbrand PodcastThe easiest USP you can leverage for your bizToday I am here with a super juicy topic. Lately my Reels tab on Instagram has been inundated with videos all about faceless marketing and building a faceless brand that push for not ever showing your face or anything that can possibly identify you as a human. That's not what this episode is about, it ties in really well to this faceless marketing trend that is going around. What I'm talking about today is the easiest unique selling point that you can use for your business. This is the easiest one and every single business owner can use this...
2024-01-3024 minThe Soulbrand Podcast3 storytelling hacks for your brandToday I want to share with you three ways to use storytelling in your brand. Messaging is one of the most important things when building your brand, so if you can't create compelling messaging that speaks to your people, they will not be able to connect with you. You won't be able to nurture that relationship or deepen that relationship. We want to get our service or product into the right people's hands so it can have the impact it's supposed to have. Letās get into it! What I cover in this episode: The importance of...
2024-01-2329 minThe Soulbrand PodcastWhat successful brands will be doing in 2024 (and how to do it too!)Every year the buying behaviour of our audience changes slightly. Whether itās because of what is going on in the world or in our industry, there are always factors that impact buying behaviour. So today I am touching on three different things that successful brands are going to be doing in 2024, that will help you stay connected with your audience at any given time. I want to introduce you to these concepts and how you can apply them to your own business. They are nothing new or groundbreaking, but they are simple things that are going to really im...
2024-01-1632 minThe Soulbrand Podcast2024: the year of the brandI have officially coined 2024 as the year of the brand. Todayās episode is about how to put your brand front and centre this year and how you can improve, elevate and boost your brand to get bigger and better results. There is a huge rise at the moment in the online space about brand building and people are starting to really understand the significance and the importance of building a brand instead of just getting their colours and logo created and calling it a day. What I cover in this episode: Why 2024 is all about bu...
2024-01-0927 minThe Soulbrand PodcastWhat's changing in the studio in 2024Today is a short and sweet episode because I wanted to have a little bit of a chat about what is changing in my business, Haven Studio, for 2024. I wanted to give you guys the rundown on what is coming, and what is changing, because there are a few things that I am tweaking for this year, which is really exciting. They're things that I haven't really done before in the business and I wanted to give you a little bit of insight into why I'm making these changes. And who knows? Some of these things might be things...
2024-01-0219 minThe Soulbrand PodcastStop making this messaging mistake and start seeing more sales!I am three weeks into my Reels challenge on Instagram, where I post one every day, and it has confirmed something that I have always known - people donāt really care about you that much. It sounds harsh, but I get into more detail in todayās episode. Weāre going to dive into how to show up for your brand while still keeping things relevant for your audience, your customers and potential customers. What I cover in this episode: Why people donāt want to hear about you all the time Leaning on your personal...
2023-12-2631 minThe Soulbrand PodcastConsistency creates confidence (the pep talk you need š)Todayās episode is all about consistency and how that leads to confidence. My goal is for this to be a bit of a kick up the bum. What I will be talking about today is very important when it comes to building a brand, building your business and the life of your dreams. Without consistency, it's tough to become confident in pretty much anything. So get ready because Iām here to hype you up, and I think you'll love it. What I cover in this episode: The power of being consistent How being consistent on s...
2023-12-1933 minThe Soulbrand PodcastHow I built a multi-6 figure brand in 2 yearsIn this episode I wanted to chat about my own business, specifically how I have turned Haven Studio into a multi six-figure business in two years. I want to show you that I'm walking the walk and not just all talk. This will help your business and I have proof that this works because I have done this for my own business. Year after year my business has become more and more successful. I'm living my dream, I feel so lucky and grateful and I want to help you achieve the same. What I cover in this...
2023-12-1232 minThe Soulbrand PodcastYour 3 week end-of-year brand plan (+ free resource!)To celebrate us nearing the end of 2023, I've put together a 3 week brand plan to help you step into 2024 feeling clear, confident and on top of your brand and how you're showing up. I feel like as the year goes on, as things get busier, it can be easy to let our brand fall a little bit by the wayside. I am guilty of this as well because there is just so much going on. It can be really hard to stay consistent, and it can be really hard to find that motivation. So basically with this little three-week...
2023-12-0535 minThe Soulbrand PodcastDeep niching might be what your brand is missingToday's episode is another goodie and is all about deep niching. This goes beyond the usual sort of niching, because to be completely honest with you, I'm not about niching in the sort of traditional way. Especially for service based businesses, I don't think niching in terms ofĀ āoh, I work with X Industryā, or āI work with womenā, are useful. I think we can definitely use elements of these in our overall niching strategy, but I don't think we should be niching this way. This episode was inspired by a masterclass that I ran inside my membership Studio Society...
2023-11-2834 minThe Soulbrand PodcastCreating a brand that feels like YOUCan you still have a brand that lets you be you, that is flexible and lets you still have fun? The answer is absolutely yes. Today we are diving deep into this because this is where I see a lot of designers and studios fall down. When your brand feels restrictive, it can start to feel suffocating. Some people need that clear direction with boundaries and guidelines to follow, and then there are other people who want some boundaries but they also want the permission to be able to break the rules a bit and do things their way...
2023-11-2139 minThe Soulbrand PodcastWant to build a better brand? START HERE šThis episode is for you if you donāt know where to start with building your brand if you donāt have the capacity to outsource to a brand designer. I love this topic because brand building is not taught. Itās not a common thing that business owners know how to do, but I believe it creates the most impact in a business. Today weāre going to cover the first step of brand building, which is crafting your brand story. What I cover in this episode: The importance of an origin brand story in your bus...
2023-11-1432 minThe Soulbrand PodcastHow creating a membership has strengthened my brandToday I am talking all about my membership, Studio Society, and why itās my favourite thing that Iāve done in my business so far. My membership is for designers only, and is a combination of community, education, and implementation. Creating this has really cemented some concepts about brand to me and has really changed a lot for me behind the scenes in my business. What I cover in this episode: Why I started Studio SocietyĀ How the membership has helped strengthen my brand The learnings Iāve discovered about brand building from creating this members...
2023-11-0731 minThe Soulbrand PodcastFrom brand strategy to brand...how I do it!This episode is inspired by a chat that I recently had with one of my clients. During a brand workshop, she asked me how I would turn her branding into her brand. It made sense seeing the end result but she was curious as to how I actually get there. Brand strategy is the foundation of your brand and everything else builds off your brand strategy. I will never get into a project without strategy because I do believe that it is the most important part of building your brand. What I cover in this episode:...
2023-10-3127 minThe Soulbrand PodcastI used to have NO IDEA what brand building wasHonestly, I have not always been someone who understands the power of brand building. I studied brand design, worked in an agency for five years, and had so much experience under my belt yet I still did not fully understand what was involved and why this was so important. Brand building is not a new concept, but it's also not something that's taught a lot. This is the missing skill from so many business owners that I see, including myself once upon a time. It's such an important part of building a successful business that's going to go the...
2023-10-2427 minThe Soulbrand PodcastThe easiest brand-building hack you can do every dayToday I am chatting you through a brand hack that I use all the time which is an absolute game changer for business. As a consumer, there are many elements that go into my purchase decisions. Iāve found that paying close attention to what makes me buy (or not buy) a product helps me reflect on my own business processes to make life easier for my own clients and customers.Ā Everyone can learn from this episode and it's super easy to implement as well, no matter what kind of business you have! What I cover in thi...
2023-10-1722 minThe Soulbrand PodcastYou already have a brand, whether you realise it or not šIn today's episode, I am talking about why you are building a brand from as soon as you decide to start your business. Everything you do, everything you post, everything that you say, every piece of content that goes out, every time you interact with someone - all contribute to building your brand. This is so important because the brand that you're building impacts the success of your business. So if you're not building the right brand, or if you don't actually know what brand you're building, the success, income, longevity and people you're attracting into your world can...
2023-10-1027 minThe Soulbrand PodcastHereās why your brand isnāt converting š«¢One of the biggest things that I hear from my clients is that they're struggling to get their ideal client or customer in the door. To me, this is a conversion problem.Ā You might relate if you have some eyeballs on your business but for some reason, people are not actually converting into paying clients or customers. Today we are diving into this topic and I help identify why this could be and how you can fix it. What I cover in this episode: Why a lack of connection is causing your lack of conversions How t...
2023-10-0335 minThe Soulbrand PodcastConnecting with your dream client gets to be EASYToday we are talking about figuring out who your target audience is, but in a different way to how most people do it. When I started doing branding as a part of Haven Studio, I always knew how important it was to know who your target audience was. However, the way that I used to do it then is not the way that I do it now. I have found a better way to do it that actually provides more clarity for my clients, which is what I'm going to be teaching you in this episode. What...
2023-09-2632 minThe Soulbrand PodcastBusiness BTS: things are changing around here šI personally am a massive sticky beak, I love knowing the ins and outs of people's businesses and why they're doing the things they're doing. I think it's a great learning experience to hear what other people are doing and the reasons behind it. Today Iām pulling back the curtain on Haven Studio to let you guys in on some changes that I am making in my business. What I cover in this episode: Where my business started Branding vs brand building Moments that I have caused me to have a light bulb moment with my...
2023-09-1922 minThe Soulbrand PodcastPersonal brand vs business brandIn the 3 years since I started my business, brand building has changed so much. I've always got my finger on the pulse of what is happening in the wider space of entrepreneurship and business because I think it's really important to be aware of how the industry is changing, how people are buying and how people are connecting with brands. Today I am speaking on the observations I have been making in this space to help you determine how you want to approach building your own brand. What I cover in this episode: The difference between...
2023-09-1223 minThe Soulbrand PodcastBrand-building action steps you can do todayI recently went to an incredible event all about mindset and business so today Iām going to talk about my biggest takeaway, which is to take action. When you take action, you cannot fail. One of the speakers said that there are three kinds of people. The first person doesn't take any action. They do nothing, and so they will never get anywhere. The second person takes action, and they take the wrong action. And this is great because you learn from that failure. Then the third person takes action and they take the right action, which is th...
2023-09-0529 minThe Soulbrand PodcastTHIS is what you need to do BEFORE brandingToday's episode is all about the importance of building a brand before you do your branding. I was recently on my client Lilyās podcast, FLOWER.ED, where this came up in conversation and I was inspired to dive deeper with you here! I see a lot of people dive straight into their visual branding without any real idea of what their brand actually is or what they stand for. As a brand designer, it is my role to help my clients build a brand first so that they really understand their brand before we dive into the visual br...
2023-08-2924 minThe Soulbrand PodcastHow to use ChatGPT without sounding like a robot (+ how I use it in my biz!)Today we are chatting all about ChatGPT. I think that it is an incredible tool but a lot of people arenāt using it right. You can spot unedited AI copy on social media from a mile away! I have been trialling and testing for a while now and I am finally ready to share my tips and tricks with you because when used correctly, it can be incredibly helpful for copywriting and content creation in your business. What I cover in this episode: Ways that I use ChatGPT in my brand design business How to us...
2023-08-2228 minThe Soulbrand PodcastPerception = positioning: the REAL magic of brandingThis topic is such an important concept when it comes to branding, building a brand, building a business, and it deserves to shine in its own episode. Today we're going to chat all about the positioning and perception of your business and how those are linked. No matter where you're at in your brand-building journey, this episode will really help you. Ā What I cover in this episode: A quick life and business update What perception and positioning actually means for your business Exactly how they are linked How to identity your unique s...
2023-08-1539 minThe Soulbrand PodcastStrategy is a NON-NEGOTIABLE when it comes to branding š
āāļøToday I want to talk about something that's very close to my heart, and that is brand strategy. It is such an integral part of what I do as a brand designer and it's such an integral part of building a successful brand. To me, brand strategy is the heart and soul behind a brand. If you think of your brand as a pretty face, then the strategy is the brains and spirit behind it.Ā What I cover in this episode: Why brand strategy is so important to building a successful brand The importance o...
2023-08-0831 minThe Soulbrand PodcastPeople ARE buying...just maybe not from you (+ here's how to fix it)Today we are diving into a juicy topic because there is a lot of talk in the world at the moment. I havenāt stopped hearing that people are not spending money at the moment, that it is hard to sell things, that people aren't buying. A lot of people are watching the current economy constantly changing and are freaking out. Life as ebbs and flows, and so does business, so this episode will explore why people arenāt buying from you and what you can do about it. Ā What I cover in this episode: H...
2023-08-0135 minThe Soulbrand PodcastMid year vibe check: let's reboot your brand š±Can you believe that itās already the end of July? Each year I like to do a mid year reset on my brand and business. I believe that we all need to take the time to step back and look at things from an objective perspective to see what's going on or if anything needs fixing. This way, we can pinpoint any potential problems before they actually become issues. What I cover in this episode: Why itās okay to change your goals How to reframe your mindset if your year hasnāt gone to plan t...
2023-07-2532 minThe Soulbrand PodcastMy take on Threads and how I'm using it for my brandUnless you've been living under a rock, Iām sure you've heard of Metaās new app, Threads. I personally jumped straight onto the app and have been using it for my business in its short lifespan and have noticed a few things. Today I am going to share my initial thoughts on it and how I plan to use it for my business so far, to hopefully inspire you in how you are using it too. What I cover in this episode: My initial thoughts on Threads The behaviour I have observed in business owners so f...
2023-07-1829 minThe Soulbrand PodcastSlow season? Here's what to do about it šAre you currently experiencing a slow season in your business? From what I can see, people are feeling like customers aren't spending as much or aren't wanting to buy from them when they usually would, which is resulting in that feeling of a slow season. Slow seasons happen all the time in business, it is perfectly normal. So if you're in a slow season at the moment, don't feel bad, don't feel dejected. It happens and weāre going to chat about it. What I cover in this episode: Reframing your mindset around being in a sl...
2023-07-1133 minThe Soulbrand PodcastREAL TALK: Do you want to fight for attention OR be a go-to brand?Today Iām asking hard hitting questions to really get you to think about where you're at in your own brand journey and your own mindset behind your brand. The way that you think about your brand and the way you think about your business are so important and then the way that it's perceived by other people because of how you're thinking about your own business.Ā What I cover in this episode: Things that may be holding you back in achieving your dream brand Why you want to be your audienceās first and only choic...
2023-07-0436 minThe Soulbrand PodcastThis will change the way you think about contentā¦I recently found myself searching for a service on Instagram to help me learn about and manage my foster dogās behaviour. Along the way I experienced both good and bad customer journeys and it made me realise that there is so much more that I could be doing in my own business. Some people lost me along the way and I didnāt purchase from them, purely from my first impressions and experience with their content. There is so much that we can learn from not only my experience but also every purchase decision that you are making as a...
2023-06-2744 minThe Soulbrand PodcastHow to get people to WANT to buy from youWhen it comes to landing clients, you donāt want people to buy from you because you are just another option. You want people to choose you because they are absolutely obsessed with you and your brand and will do anything to be a part of your world. Todayās episode explores the importance of building a strong brand that gets people incredibly excited to work with you and ways that you can build a brand that your dream customer canāt get enough of. What I cover in this episode: A quick life and business update...
2023-06-2036 minThe Soulbrand PodcastBuilding a brag-worthy brand experience šŖIf you want to get the best results from your branding, you need to consider how you're going to embed it into every aspect of your business. One way to do this is through your brand experience, which is one of the first touchpoints that your potential customer encounters. You want them to feel taken care of in an easy and simple way, to really maximise their desire to work with you. What I cover in this episode: The importance of a brand experience What is involves and why you need to implement one...
2023-06-1340 minThe Soulbrand PodcastAre you SCARED to stand out? š± Here's what to do about itā¦Do you often find yourself comparing your brand to your competitors? Are you creating your brand to look and feel like everyone else? After speaking to some of my clients, I have discovered that it is so common for people to be scared of standing out. It is ingrained in us as humans to feel safe by copying others and today we are going to chat in depth about why that is and how to break away from this way of thinking. What I cover in this episode: Why it feels safe to stay small (and...
2023-06-0632 minThe Soulbrand PodcastBrand messaging vs copywriting: what you need to know š¤«A lot of people think branding is the visuals and what you see. That is true but it's also how you make people feel, it's what people read, it's how you communicate with your audience, it's the message that you're conveying that is important as well. This messaging stems from your copywriting and tone of voice. If your content does not act as a strong extension of your amazing branding, your target audience are not going to stay long enough to connect with you, make a purchase or work with you. What I cover in this episode:
2023-05-3029 minThe Soulbrand Podcast3 signs you arenāt ready for brandingI'm not going to sugarcoat it - branding is a big investment, and not everybody is ready for it. It's something that you need to put time into in terms of if you're working with a designer, your own sort of prep work that they get you to do, and making sure that you have your ducks in a row before you dive into a project like this. Not everyone is always going to be ready for a branding project, and I have three key signs that tell me someone isnāt ready. What I cover in th...
2023-05-2336 minThe Soulbrand PodcastNavigating big life changes while in businessToday I wanted to have an honest chat about what can happen behind-the-scenes of business, which is inspired by some recent big life events happening in my personal life. These events have really made me reconsider how I want to do business and how I want it look in the future so that the business can still run smoothly if I need to step away. I hope you can resonate with this episode and it can give you some ideas on how you can grow your business to suit your ideal lifestyle. What I cover in this...
2023-05-1628 minThe Soulbrand PodcastLet's talk CONTENT: my tips & strategies!It may not be the first thing that you think of when it comes to branding, but content is such an important part of your brand. Your brand is not just what you see and what a designer creates for you, it's also how people feel when they interact with your brand and the personality that is coming across. Iām so excited to chat all things CONTENT today! What I cover in this episode: The importance of content and how it helps to build your brand Some of the most common types of content My co...
2023-05-0942 minThe Soulbrand PodcastHow I quit my 9-5 and went full-time in my bizThis is the dream, right? To move into your business full time and not have to work for someone else. This was one of my top goals when I first started my business, and I want to tell you the story of how I left my 9-5 to be where I am today. What I cover in this episode: The life event that sparked my dream to create Haven Studio How I juggled working my 9-5 while building my business Some of the ways that I prepared myself to go full time The advice I have...
2023-05-0239 minThe Soulbrand PodcastWhy branding is actually one of THE most important things for your bizI've seen a lot of people recently on Instagram talking about how branding is just not important, and it's more so about who you are, what you sell and the value that you provide to your customers and clients. Iām a bit biased but I do really believe that branding is one of the most important things for your business, and it is something that you are going to need to invest in at some point during your business journey. What I cover in this episode: An update on my personal life What branding does an...
2023-04-2526 min