Shows
Before The BestsellerBTB149: 75,000 Books Sold by Process! Author Mike Paton Through Giving, Leveraging, and Building ReadersWe are back with Mike Paton, co-author of Process! and Get a Grip in the Traction Library. Mike has spent over 15 years helping leadership teams run stronger, more efficient businesses through the Entrepreneurial Operating System (EOS). Alongside Gino Wickman and Lisa González, his books have reached tens of thousands of readers worldwide. Process! alone has 75,000 to 85,000 copies in the wild.In this episode, Paton breaks down how he took Process! from first release to widespread readership. From leveraging EOS Worldwide’s platform and a strategic publishing partnership with BenBella Books, to...2025-08-1115 minBefore The BestsellerBTB148: Process! | Mike PatonWhat does it really take to build a business that runs without you? In today’s episode, we sit down with Mike Paton, EOS expert, speaker, and co-author of Process!, to unpack the systems behind sustainable growth.Mike Paton is the co-author of Get a Grip and Process!, two cornerstone titles in the Traction Library that help entrepreneurial teams simplify and scale through systems. Beyond his writing, Paton has spent the last 17 years guiding leaders around the world as an EOS Implementer®, keynote speaker, and host of the top-rated pod...2025-08-0437 minBefore The BestsellerBTB147: Mastering Executive Transitions: Leadership, LinkedIn, and the $1M Book with Navid NazemianToday we're excited to welcome Navid Nazemian, best-selling author of Mastering Executive Transitions: The Definitive Guide. He is a speaker on leadership and career topics, and an executive coach affiliated with groups like 100 Coaches Agency and Hult Ashridge. Navid draws on 25+ years of global leadership to help executives navigate high-stakes transitions and deliver lasting impact. Recognized as the world’s #1 Coach by CEO Today for three consecutive years, he has supported senior leaders across top firms including BP, Coca-Cola, TikTok, Shell, and SAP.In this episode, Navid shares the hard-won insights behind his bo...2025-07-2839 minBefore The BestsellerBTB146: From 9,000 Copies in 15 Years to 100,000 in One Week: The NFL Playoff Moment That Rewarded a Lifetime of Obsession with Jim MurphyWe’re back with bestselling author Jim Murphy, author of Inner Excellence and The Best Possible Life. As a high-performance coach to world champions, CEOs, and elite athletes, Jim brings over 15 years of experience helping people live and lead with purpose. His book Inner Excellence, now translated into 27 languages, has quietly become a global success, rooted in years of research, real-world coaching, and a relentless commitment to inner growth.In this episode, Jim shares the full story behind the moment his book we...2025-07-2115 minBefore The BestsellerBTB145: Inner Excellence | Jim MurphyToday’s guest is someone who’s helped some of the world’s top performers not just succeed, but grow into stronger, more grounded people. Jim Murphy is the author of the best-selling book Inner Excellence, a mindset and system he’s shared with professional athletes, CEOs, and world champions around the globe. His work is all about training the heart for peak performance under pressure and finding deep joy, peace, and purpose in the process.A former professional baseball player turned high-performance coach, Jim wrote Inner Excellence after five years of deep research...2025-07-1427 minBefore The BestsellerBTB144: Brendan Kane on Giving Away 100,000 Books, Smarter Funnels, and Launching on His TermsIt’s our pleasure to welcome back Brendan Kane, bestselling author of 1 Million Followers, Hook Point, and now The Guide to Going Viral. Brendan has worked with some of the biggest names in entertainment and business, including Taylor Swift, Rihanna, Katie Couric, MTV, Paramount, and IKEA. But his strategies aren’t just for celebrities or major companies. He’s also helped everyday creators, entrepreneurs, and authors grow real audiences from the ground up, including those starting with no social media presence at all. Brendan is back with us again for a breakd...2025-07-0718 minBefore The BestsellerBTB143: The Guide to Going Viral | Brendan KaneWhat does it really take to go viral? In this episode, we’re joined by Brendan Kane, bestselling author of One Million Followers, The Hook Point, and now The Guide to Going Viral. Brendan is the behind-the-scenes strategist for some of the world’s biggest brands and celebrities, including Taylor Swift, Rihanna, IKEA, Vice, and Sketchers. He once gained over one million followers in 100 countries in just 30 days and has helped clients turn zero visibility into global attention.In this conversation, Brendan breaks down the myth that virality is just...2025-06-3039 min
The Rising LeaderHow Alex Strathdee Grew Shelf Life by Embracing Resilience, Mentors, and Mental HealthEver wondered what it looks like to build an impactful business from nothing—starting at age 22—and still keep your soul, care for your team, and navigate personal struggles most never see? In this conversation, I sit down with Alex Strathdee, founder and CEO of Shelf Life, the company behind the marketing success of my own Rising Leader handbook and numerous bestselling authors. We dig into Alex’s unconventional entrepreneurial journey, the power of resilience, what it actually takes to build a thriving team, and how embracing vulnerability and our own mental health challenges can become a hidd...2025-06-2535 minBefore The BestsellerBTB142 | Book Series Episode 18: Creating an Executable StrategyToday marks the final episode of Before the Bestseller, our 18-part series where we’ve broken down the entire audiobook into focused, actionable chapters for nonfiction authors. If you've made it this far, you're not just dreaming about sharing your book with the world—you’re committed to doing it right. This final chapter is all about turning everything you’ve learned into a clear, personalized book marketing blueprint.We’ll walk you through how to take inventory of your assets, set realistic goals for each marketing tool, and build a week-by-week strategy, whether you’re months ou...2025-06-2528 minBefore The BestsellerBTB141 | Book Series Episode 17: PR and Making ListsWe’re down to the final stretch. In episode 17 of our 18-part series, Before the Bestseller, we’re diving into two topics that get a lot of attention in the publishing world: traditional PR and what it really means to make a bestseller list. As we near the end of this audiobook journey, this chapter pulls back the curtain on some of the final, more public-facing tools authors often consider.Some authors found their way into media coverage by paying attention to what was already being talked about and figuring out how their book could genu...2025-06-2316 minBefore The BestsellerBTB140 | Book Series Episode 16: Your Launch TeamWe’re back with episode 16 of our 18-part series, where we're putting the entire book Before the Bestseller up on our podcast for you to listen to. We’re just a couple of episodes away from the final chapter, and we hope you’ve been making great progress since you first started listening. In this episode, we’re talking about building a launch team for your book. This is the part where we start figuring out what that process actually looks like and how to make it work.Putting together a launch team can feel a little...2025-06-1809 minBefore The BestsellerBTB139 | Book Series Episode 15: GatekeepersToday we’re on Episode 15 of our 18-part series Before the Bestseller, and we’re digging into a topic that can quietly make or break your book’s reach: gatekeepers. These are the people your readers already trust—think podcasters, bloggers, authors, and professionals—and earning their support can take your book much further than trying to do it all yourself.This episode unpacks what it really takes to connect with the right people—without spamming or cold pitching. We explore ways to build genuine relationships, offer value in unexpected ways, and stay consistent with outreach acr...2025-06-1610 minBefore The BestsellerBTB138 | Book Series Episode 14: Moonshots & Turning Speaking Into EventsWe’re back with episode 14 of our Before the Bestseller book series, where we dive into one of the most creative parts of the book, the section where we talk about bold, outside-the-box marketing moves. This is for the moments when standard strategies just don’t cut it and you're ready to try something a little more daring.We’ll explore how some bestselling authors turned unexpected tactics into powerful book-selling engines, marketing ideas that don’t follow traditional book promotion paths. Think car washes, thank-you pages, handwritten notes, rubber chickens (yes, really), and how speaking...2025-06-1109 minBefore The BestsellerBTB137 | Book Series Episode 13: Ratings and ReviewsToday, we’re diving into episode 13 of our 18-part series Before the Bestseller, where we’re putting the entire audiobook up on our podcast for the dedicated listeners who make this possible. This episode focuses on one of the hardest things for authors to gather over time: ratings and reviews.We dive deep into the practical details of why Amazon ratings matter so much, the difference between star ratings, written reviews, and editorial reviews, and debunk the myth of the “magic 100 ratings.” You’ll hear clear strategies for how to ask readers for reviews without pressure...2025-06-0918 minBefore The BestsellerBTB136 | Book Series Episode 12: One by One & Corporate Bulk BuyWelcome back to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book! We’re now on Episode 12, which covers Chapters 33 and 34 of Before the Bestseller.Some authors build launch plans. Others just start handing out books. In this episode, we look at two very different approaches that helped nonfiction authors gain serious traction without relying on ads, algorithms, or a massive platform.You’ll hear stories from authors who gave away thousands of copies by hand and others who landed bulk buys from c...2025-06-0409 minBefore The BestsellerBTB135 | Book Series Episode 11: Podcast GuestingWhat happens when your podcast interviews actually move the needle on book sales? In episode 11 of our 18-part book series, we dig into how to land better podcast guest spots and make them count. From targeting the right shows to crafting a pitch that actually gets noticed, you’ll get a behind-the-scenes look at how authors can turn interviews into real traction.You’ll also hear how to avoid wasting time on the wrong podcasts, why host credibility matters more than audience size, and how being a great guest goes way beyond sharing your bio. We’ll talk a...2025-06-0220 minBefore The BestsellerBTB134 | Book Series Episode 10: Organic Social MediaWe’re in the second half of the book series and continue our journey through Before the Bestseller, focusing on one of the trickier parts of book marketing: organic social media.In this episode, we explore how several nonfiction authors have approached social media in very different ways. These are real case studies—authors who built audiences without running ads, chasing trends, or turning into full-time creators. Each found a method that matched their voice, bandwidth, and goals.One author posts once a week and leans heavily into psychology and intentionality. Another posts mult...2025-05-2810 minBefore The BestsellerBTB133 | Book Series Episode 9: Additional Pay-to-Play StrategiesWelcome back to Chapter 30 and Episode 9 of the book, Before the Bestseller, where we break down the audiobook and dive deeper into what it takes to successfully launch a nonfiction book. From high-visibility platforms to behind-the-scenes approaches, this episode opens the door to tactics beyond the basics and paid methods that could truly make a difference. In this episode, we unpack a handful of lesser-discussed strategies nonfiction authors use to get their books seen, shared, and—sometimes—stocked in places you might not expect.We dig into things like BookBub Featured Deals, smart ways t...2025-05-2614 min
Travis Makes MoneyMake Money by Marketing Books Like a Pro | Alex StrathdeeAlex Strathdee is the founder of Shelf Life, a company he started at age 22 to fix the scam-filled book marketing world. Now 28, Alex leads a team of 17 from San Diego, generating over $1 million a year and working with top authors like Dan Heath, Nir Eyal, Lewis Howes, Reid Hoffman, and Carrie Bentley. After leaving a six-figure software job, Alex built Shelf Life into a go-to resource for authors seeking real results in book marketing. His unique journey, tech-forward approach, and deep understanding of both the publishing and marketing landscapes make him a standout guest for anyone interested in turning...2025-05-2526 minTravis Makes MoneyMake Money by Marketing Books Like a Pro | Alex StrathdeeAlex Strathdee is the founder of Shelf Life, a company he started at age 22 to fix the scam-filled book marketing world. Now 28, Alex leads a team of 17 from San Diego, generating over $1 million a year and working with top authors like Dan Heath, Nir Eyal, Lewis Howes, Reid Hoffman, and Carrie Bentley. After leaving a six-figure software job, Alex built Shelf Life into a go-to resource for authors seeking real results in book marketing. His unique journey, tech-forward approach, and deep understanding of both the publishing and marketing landscapes make him a standout guest for anyone interested in turning...2025-05-2526 minBefore The BestsellerBTB132 | Book Series Episode 8: Meta AdsIn Episode 8 of the Before the Bestseller book series, we dive deep into Chapter 29—your go-to blueprint for running high-performing Meta (Facebook) ads for nonfiction authors.Despite big shifts in privacy policies and targeting limitations, Meta ads remain a powerful force for book marketing—when used strategically. This episode distills insights from our own chief marketing scientist, Laura Russom (formerly head of paid media at a major publishing house), to help you cut through the noise.You'll discover creative targeting tactics for niche audiences, how to turn Facebook clicks into Amazon visibility, and what...2025-05-2116 minBefore The BestsellerBTB131 | Book Series Episode 7: Amazon and Amazon AdsAmazon is where nonfiction books break out, take off, or quietly disappear—and understanding why can give your book a serious edge. In this episode, we go deep into the world of Amazon ads and unpack the invisible mechanics behind one of the most powerful discovery tools in publishing. What actually happens when someone searches for a book like yours? How does Amazon decide whose book to show, and what role do things like keywords, past sales, and even off-Amazon traffic play in that decision?We’ll break down the essentials of how Amazon ads work—from the au...2025-05-1916 minBefore The BestsellerBTB130 | Book Series Episode 6: FREE Reader SeedingMost authors try to sell their book from day one. But what if the smartest move you could make was giving it away—for free? In this episode of Before the Bestseller Book Series, we explore one of the most underused and misunderstood tools in the book marketing playbook: free reader seeding. This isn’t about mass giveaways with no purpose—it’s about getting your book into the hands of real readers, inside real communities, and building organic momentum from the ground up. I share the story of my first book launch back in 2018—how it taug...2025-05-1409 minBefore The BestsellerBTB129 | Book Series Episode 5: Email Lists for AuthorsIn this episode of Before the Bestseller, we walk through exactly how to use your email list to build momentum, create consistent engagement, and convert attention into actual book sales. If you're launching a nonfiction book, your email list isn’t optional—it’s the foundation of your marketing strategy.This is Chapter 25 of the audiobook, episode 5 of our book series, and it’s all about turning your list into a launch engine. Whether you’re starting from scratch or reactivating a list that’s gone quiet, we cover what to send, when to send it, and how...2025-05-1208 minBefore The BestsellerBTB128 | Book Series Episode 4: Your Author Twin and Time HacksIn this episode, we wrap up Part 2 of the book, Before The Bestseller, by exploring one of the most underrated book marketing strategies: knowing exactly who your book is for and how to reach them. We dive deep into how to define your ideal reader and build clear, actionable reader personas that go beyond vague categories—think specific, targeted groups that truly resonate with your message.You’ll learn how to identify and learn from your author twin—a writer in your niche who’s already reaching the audience you want. We also walk through how to d...2025-05-0715 minBefore The BestsellerBTB127 | Book Series Episode 3: Building your marketing teamIn this episode of Before the Bestseller Podcast Series, we dive into one of the most underestimated keys to sustainable book marketing: building a team. Whether you’re juggling social media, podcast pitching, newsletter writing, or event outreach—trying to do it all yourself is a fast track to burnout. From hiring international virtual assistants to collaborating with expert marketers, you'll learn who to bring on board, how to find them, and what tasks you should never be doing alone again. We even explore how to leverage AI like ChatGPT to fill in the gaps.If y...2025-05-0518 minBefore The BestsellerBTB126 | Book Series Episode 2: Make marketing your book much easierWelcome back to our 18-episode bite-sized book marketing series! In this episode, we’re diving into part 2 of the book Before The Bestseller, covering chapters 14 through 19, and breaking down exactly how to make your book marketing easier, smarter, and actually worth your time. You’ll learn:The Wheel of Fortune Method: A simple way to turn scattered content into steady progress. Why random acts of marketing waste time and how to build a system that works even when you’re busy.How to find your Consistency Fuel—so you’re not just forcing yourself to market, bu...2025-04-3021 minBefore The BestsellerBTB125 | Book Series Episode 1: What you need to know before spending an hour or dollar on marketing your bookWelcome to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book!Over the next 18 episodes, you'll get practical, proven strategies from everything I've learned — marketing books, spending over $10 million on campaigns, and working with hundreds of authors over the past six years. Each episode delivers a short, powerful takeaway — covering what to do, what to avoid, and how to give your book its best chance to thrive.In this episode, we’ll dive into:What you need to know before you start marketing your boo...2025-04-2821 minBefore The BestsellerBTB124: LinkedIn in 2025: Why 90% of Your Best Leads Aren’t Liking Your Posts + The Role of AI with Content Strategist Chris JordanChris Jordan is back on the show, and as always, he’s bringing fresh perspectives on how to navigate the shifting landscape of LinkedIn and digital content. Chris is a Content Strategist & Ghostwriter for B2B Founders who’s worked alongside some of the most influential thought leaders out there, including Lewis Howes, Daymond John, Dr. Benjamin Hardy, Julia Carlson, Ben Nemtin, and many others. In this episode, we unpack the dynamics behind content performance on LinkedIn in 2025, exploring why low engagement doesn’t always mean low impact. Chris shares insights into how silent lurkers might actually be your best l...2025-04-1429 minBefore The BestsellerBTB123: Content Strategist Chris Jordan on Growing Your LinkedIn, Seeding Readers, and Driving Book BuzzWe're excited to welcome back a familiar voice to the show, as Chris Jordan returns to share even more insights and strategies with us. Chris has worked with some of the biggest thought leaders in the industry, including Lewis Howes, Daymond John, Dr. Benjamin Hardy, Julia Carlson, Ben Nemtin, Brandon Turner, and many more. As a Content Strategist, speaker, and podcast producer, he’s helped shape the strategies behind some of the most successful brands and individuals out there. We’re thrilled to have him back to dive even deeper into the world of content, strategy, and personal branding.2025-04-0722 minBefore The BestsellerBTB122: Catherine Duncan's Author Milestones: Over 4,000 Books Sold, TV and Podcast Appearances, Book Signings, Social Media Growth, and a Feature at NPR and Mayo ClinicIn this episode, we’re back with Catherine Duncan as she shares her unique journey through the ups and downs of book promotion. From navigating social media and securing podcast appearances to landing coveted TV spots and organizing book signings, Catherine’s approach to marketing her book is refreshingly authentic and packed with valuable insights.Catherine is an Integrative Spiritual Consultant, Holistic Healer, and Resiliency Trainer, as well as the author of Everyday Awakening. The book offers practical tools for finding peace and purpose in a chaotic world, drawing from Catherine’s expertise in min...2025-03-3123 minBefore The BestsellerBTB121: Everyday Awakening | Life, Love, and Spiritual Lessons with Catherine DuncanIn this episode, we sit down with Catherine Duncan, a board-certified chaplain, spiritual director, and author of Everyday Awakening. Catherine shares her powerful journey from surviving childhood cancer to becoming a compassionate chaplain and healer. We dive deep into the spiritual practices and life lessons Catherine has learned while helping thousands of people through their end-of-life experiences, revealing profound insights about life, love, and death.From the peace people find at the end of life to the chilling encounters with dark energy, Catherine opens up about the spiritual lessons she’s gained through he...2025-03-2429 minBefore The BestsellerBTB120: Over 1 Million Copies Sold and 20,000+ Reviews: Eric Jorgenson on How Viral Marketing, Self-Publishing, and Word of Mouth Made The Almanack of Naval Ravikant a Global SuccessIn this episode, we dive into the journey of Eric Jorgenson, entrepreneur, author, and thought leader, as he discusses his work behind The Almanack of Naval Ravikant—a book that has captivated readers worldwide, selling over 1 million copies in various formats and languages. Eric shares insights from his own experience, whether it's about making complex ideas more accessible or balancing business with personal growth.We chat about some unconventional strategies that contributed to the book’s success, from viral marketing to the power of word of mouth. We also explore the challenges and bene...2025-03-1731 minBefore The BestsellerBTB119: The Almanack of Naval Ravikant | Eric Jorgensen on Wealth, Growth and Mental ModelsToday, we're joined by Eric Jorgensen, a writer, entrepreneur, and the author of The Almanack of Naval Ravikant. Eric has a unique ability to take complex ideas and turn them into practical insights on business, personal development, and the power of curating valuable knowledge. In this conversation, we explore Eric’s journey—from the ideas that first inspired him to how he evolved into a writer and creator. He shares how powerful concepts like leverage and happiness have shaped both his personal and professional life, and how these ideas continue to guide his business decisions. We a...2025-03-1024 minBefore The BestsellerBTB118: Over Half a Million Books Sold: Garrett Gunderson’s Journey to Becoming a Best-Selling Author with Winning Book Launch Strategies and Marketing TipsIn this episode, we’re catching up with Garrett Gunderson as he shares his journey to becoming a successful author, having sold over half a million copies of his books like Killing Sacred Cows, What Would the Rockefellers Do?, and Money Unmasked. He opens up about what helped him get there, including the importance of building solid relationships with industry pros, using personal connections, and putting together a smart marketing plan. Garrett also talks about the challenges of creating amazing content and how to get the word out so it lasts. Plus, he gives us a behind-the-scenes look at la...2025-03-0322 minBefore The BestsellerBTB117: Killing Sacred Cows | Garrett Gunderson on Money, Myths, and MindsetsIn this episode, we sit down with Garrett Gunderson to explore the myths and misconceptions that often hold people back when it comes to money and financial freedom. Garrett, a financial expert and entrepreneur who became a multimillionaire by the age of twenty-six, is the author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity and co-author of Curriculum for Wealth. As the founder of Wealth Factory, Garrett has made it his mission to help people rethink conventional financial advice and take a more personalized approach to...2025-02-2436 minBefore The BestsellerBTB116: Building a Nonfiction Book Marketing Plan – Strategies Shared with Dr. Scott J. VrzalToday we're doing something a bit different from our usual episodes. Throughout the week, I have conversations with many authors, and I thought it would be valuable to share some of those discussions with you. You might hear something that sparks a new idea or something that resonates with your own journey. This way, you'll get a glimpse into the real-life strategies authors are using to market their nonfiction books. These episodes will typically be 15 to 30 minutes—short, but packed with valuable takeaways you’ll want to take note of.For this episode, we’re joined by Dr. Sc...2025-02-1817 min
The Cafe on the Edge of the World Podcast#63 Alex Strathdee, Book Marketing Guru and Founder of ShelfLifeWe get a lot of questions from fans about how to write and sell books. So we decided to bring on someone who lives and breathes that world. On this episode, I sit down with fellow adventurer, and founder of ShelfLife, Alex Strathdee. His weekly newsletter is one of just a few I've ever recommended and his podcast is a must listen to for aspiring authors and authors who want to find more readers. During our discussion we talk about Alex's journey to finding his calling, how to rediscover yourself when you’re lost and don’t know...2025-02-101h 25Before The BestsellerBTB115: Lessons Learned with Brad Stulberg: Marketed 2 Bestselling Books and Over 100,000 Copies SoldIn this episode, we dive into the world of book marketing with Brad Stulberg, bestselling author of Master of Change and The Practice of Groundedness. Brad takes us through his journey from a management consultant to a successful writer, sharing the game-changing marketing strategies that helped him sell over 100,000 copies of his books. Whether you're just starting out or looking to take your author career to the next level, Brad reveals actionable tips for building a loyal audience, navigating social media, and maintaining momentum long after your book launch.Brad opens up about...2025-02-1027 minBefore The BestsellerBTB114: Master of Change | Brad StulbergWe’re kicking off 2025 by diving deep into powerful lessons on personal growth, embracing change, and building resilience, all inspired by Brad Stulberg’s book Master of Change. Brad is a professor at the University of Michigan, co-founder of The Growth Equation (a platform helping high performers achieve sustainable excellence and success), and the author of multiple successful books, including Peak Performance, Passion Paradox, and The Practice of Groundedness—which has sold over 50,000 copies, with some selling over 100,000. He regularly writes for The New York Times...2025-02-0327 min
Lean MarketingLean Marketing for Authors: How to Get Bigger Results with Less Effort with Alex StrathdeeHave you poured your heart and soul into writing a book, only to feel lost when it comes to marketing? In this episode of the Lean Marketing podcast, Allan Dib sits down with book ads expert Alex Strathdee to uncover the secrets to successful book marketing. They discuss why traditional methods often fail and reveal a leaner, more effective approach to selling more books with less effort. Discover the power of seeding, micro-influencers, and building a marketing system that works even while you sleep. Whether you're a first-time author or a seasoned pro, this episode is packed...2025-01-1553 minBefore The BestsellerBTB113: Mastering B2B SaaS Pricing: Niche Marketing, Content Strategy, and Harnessing Expertise for Business Growth with Ulrik Lehrskov-SchmidtWe’re back with Ulrik Lehrskov-Schmidt, a leading expert in B2B SaaS pricing, who has worked with—and is the go-to pricing partner for—some of the biggest names in the industry, including Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and top private equity and VC funds.In this episode, Ulrik shares his marketing journey, emphasizing that success comes through trial and error, with persistence being key—even when certain strategies don't work out. He also reveals how he uses LinkedIn to share helpful tips based on real conversations with clients.Ulrik ta...2024-12-0922 minBefore The BestsellerBTB112: The Pricing Roadmap | Ulrik Lehrskov-SchmidtToday, we’re joined by Ulrik Lehrskov-Schmidt, a leading expert in B2B SaaS pricing, who has worked with—and is the preferred pricing partner of—some of the biggest names in the industry, including Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and several top private equity and VC funds. With a strong academic background in analytical philosophy and finance from Harvard, and having successfully exited three businesses, Ulrik is widely recognized for his expertise in optimizing pricing strategies. In his book The Pricing Roadmap, he outlines how businesses can build pricing models...2024-12-0229 minBefore The BestsellerBTB111: Nir Eyal on Self-Publishing, Email Lists, and Organic Growth: Building an Audience and Marketing Strategies for AuthorsIn this episode, we're back with Nir Eyal, speaker, behavioral design expert, and bestselling author of Hooked and Indistractable. Nir takes us through his journey from self-publishing to achieving success as a traditionally published author. He reveals the strategies that helped him build a strong audience, such as creating engaging content, gathering early feedback, and fostering a loyal community. Nir highlights the importance of engaging with readers early on and shares how his innovative crowd-editing strategy helped build a network of contributors who spread the word about his book.Additionally, Nir offers valuable...2024-11-2527 minBefore The BestsellerBTB110: Hooked | Nir EyalIn this episode, we welcome Nir Eyal, a renowned author, speaker, and expert in the field of behavioral design. His curiosity about how people form habits and make decisions shaped his writing, particularly in his books Hooked and Indistractable. Hooked explores the psychology behind building habit-forming products, while Indistractable dives into the root causes of distraction, offering practical tools to help people regain focus and manage their habits. Nir delves into powerful insights on how habits are formed and how we can take control of our attention in a world full of distractions...2024-11-1831 min
The Deep Specialization™️ PodcastBuilding a Book Marketing Agency: Alex Strathdee on Specialization, Scaling, and SuccessWhat does it take to turn a side hustle into a thriving agency serving some of the biggest names in publishing? In this episode, Corey chats with Alex Strathdee, founder of Advanced Amazon Ads, who started with a simple goal: sell more books. Fast forward, and Alex now manages millions in ad spend, helping nonfiction authors like Mike Michalowicz and Dan Sullivan grow their influence. But Alex isn’t stopping there. He’s pulling back the curtain on a game-changing rebrand to Shelf Life, expanding his services to offer authors a complete marketing arsenal. From mast...2024-11-1354 minBefore The BestsellerBTB109: Growing 2 Million+ Followers: LinkedIn Content Creation and Marketing Strategies for Real Engagement with Award-winning AI and Automation Expert Pascal BornetIn this episode, Pascal Bornet, award-winning AI and automation expert, keynote speaker, influencer, and best-selling author, shares how he became successful in his field and built a strong personal brand. His book, Irreplaceable: The Rise of Human-AI Collaboration, has sold over 4,000 copies within just six weeks of its release, with a goal of reaching 20,000 to 25,000 copies in the next year.Pascal frequently shares articles, updates, and insights on LinkedIn about AI, automation, and the future of work. His posts include personal reflections, industry trends, thought leadership pieces, and practical advice on how businesses and individuals...2024-11-1120 minBefore The BestsellerBTB108: Irreplaceable | Thriving in an AI-Driven World with Pascal BornetToday, we’re diving into the captivating world where humanity meets artificial intelligence with award-winning AI & Automation Expert, Keynote Speaker, Influencer and Best-Selling Author with over two million followers, Pascal Bornet. Join us as we chat with thought leader Pascal, who unpacks his groundbreaking book, Irreplaceable.We explore how AI is reshaping our world and what it means for our uniquely human abilities. From genuine creativity and critical thinking to social authenticity, Pascal reveals the essential skills we need to thrive in an increasingly automated future. Tune in to discover practical insights on em...2024-11-0428 minBefore The BestsellerBTB105: Before The Bestseller | Friday Sessions: Insights on Amazon Ads, Systematized Book Marketing, and Influencer ConnectionsWe’re back with another episode of our Friday Sessions featuring Laura Russom, Director of Author Success. Today, we have the pleasure of introducing Kat Finnerty, author of Never Let a Good Disaster Go to Waste: Making Sense of a Life of Absurdity, A Memoir. Kat shares her inspiring journey of writing her memoir, encapsulating struggles like personal betrayal and the complexities of book marketing.In this session, we take a closer look at how Amazon ads function and the typical hurdles authors run into, particularly with profitability, shedding light on the common fr...2024-10-0750 minBefore The BestsellerBTB104: Before The Bestseller | Friday Sessions: From Gathering Amazon Reviews to Building Author CommunitiesToday, we’re featuring a special episode from one of our Friday Sessions with Laura Russom, our Director of Author Success to share valuable insights from our years of experience in the community. This session aims to equip authors with essential tools and deepen their understanding of the publishing industry!We’re excited to welcome three amazing authors: Brooke Bussard, MD, author of Chew On This: Bite-Sized Stories about Nutrition; Nathan Tanner, who wrote The Unconquerable Leader: Mastering the Internal and External Game and Not...2024-09-3029 min
Strategic Advisor BoardEpisode 804 "Pivot Perspectives": Alex StrathdeeHow Alex Strathdee Turned a Failing Book into a Thriving BusinessJoin us as we dive into the remarkable journey of Alex Strathdee, from struggling author to successful entrepreneur. Discover how Alex transformed the failure of his first book into a booming business by mastering Amazon ads, tapping into university networks, and leveraging innovative marketing strategies. Learn the secrets to his success and get practical tips for using your own publications to drive business growth. Whether you're a budding author or a seasoned entrepreneur, this episode offers valuable insights into turning setbacks into opportunities. #strategicadvisorboard #pivotperspectives #AlexStrathdeeFor more go to...2024-06-2445 min
The Daily Author#14: Alex Strathdee — Amazon Ads WizardIn this episode of “The Daily Author”, our guest Alex Strathdee, bestselling author turned niche digital marketing specialist.
At 21, Alex convinced 11 colleges to send his book to 40,000+ students across the US. Now, he's the founder of AdvancedAmazonAds.com (500+ books and $1,000,000+ in ad spend) where he helps authors get their book read.
We discuss his journey to building his Amazon Ads agency, creative ways to sell books, the effectiveness of Amazon Ads when done properly and much more.
Please enjoy!
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The Mike Fallat Podcast#088 - Alex Strathdee (Book Funnels & Amazon Ads: Use Your Book & Amazon Ads To Attract Customers and Build a 6+ Figure Business)Mike interviews Alex Strathdee.In this episode, we're diving into "Book Funnels & Amazon Ads: Use Your Book & Amazon Ads To Attract Customers and Build a 6+ Figure Business" authored by the highly knowledgeable Alex Strathdee. This book is your roadmap to leveraging the power of book funnels and Amazon ads to not only sell books but also build a thriving six-figure business.Our podcast journey begins with an introduction to the author, Alex Strathdee, a seasoned expert in the realm of self-publishing and book marketing. With years of experience under his belt, Strathdee shares his wealth...2024-01-0843 minBefore The BestsellerLet's get Alex Hormozi on the show!Thank you for being a listener - we're closing in on 200 loyal listeners of the show and I want to bring on bigger and bigger authors to give their book marketing blueprints over to you.2023-09-2001 min
Big Idea To BestsellerThe Super Simple Secret To Getting Your Book Shared By The Masses with Alex StrathdeeImagine the doors that would open if 11 colleges distributed your book to 40,000 students around the United States.That’s exactly what founder of AdvancedAmazonAds.com, Alex Strathdee, made happen at the age of 21. In this episode, Jake sits down with Alex as he shares a super simple secret to getting your book shared by the masses, how to get your first 100 reviews, who Amazon Ads work best for and why they are like adding gasoline to the fire! What You’ll Learn: How he got 11 colleges to distribute 40k books to s...2022-10-1742 min
Coaching CallS3 Ep#47 Alex Strathdee: Bestselling Author Turned Niche Digital Marketing SpecialistIn today's episode, I am speaking with Alex Strathdee, At 21, Alex convinced 11 colleges to send his book to over 40,000+ students across the US. Now, he's the founder of AdvancedAmazonAds.com (200+ books and $300,000+ in ad spend) where he helps authors get their books read.
He works in various countries around the world. A minimalist at heart - everything he owns fits into a backpack and duffel bag. When he's not working, you can find him sitting out on a surfboard, waiting for the next big wave.
Contact Alex: http://www.advancedamazonads.com/
If you e...2022-09-1353 min
Garlic Marketing ShowAmazon Ads Course for Nonfiction Books with Alex StrathdeeUnlike Facebook, Amazon advertising is a mystery to many.In this special episode of the Garlic Marketing Show Book Series, Alex Strathdee reveals the mysteries of running Amazon ads for book authors.Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.What You’ll Learn:The best time to run Amazon AdsStep-by-step guide to running Amazon AdsWhy most books don’t sellWhat works and what doesn’t: Amazon AdsThe Unspoken truth about Amazon Ads algorithmConnect with Alex:2022-08-3038 min
INspired INsider Podcast[Top Agency Series] How to Drive Traffic and Visibility to Your Books With Alex Strathdee of Advanced Amazon AdsAlex Strathdee is the Founder of Advanced Amazon Ads, an agency that partners with best-selling authors to sell more copies and promote ideas that will change the world. He helps nonfiction authors who use their books to build their brand and generate leads. At 21, Alex convinced 11 colleges to send his book to 40,000 students across the US — so it’s no surprise that he helps many authors get more visibility. Alex works from various countries around the world. A minimalist at heart, everything he owns fits into a backpack and duffel bag. In this episode… Have...2022-07-0750 min
Book Profit Secrets with Ray Brehm#040: Advanced Amazon Ads with Alex StrathdeeAlex Strathdee is an Amazon ads expert. He married his passion for books with technology to create his company, Advanced Amazon Ads. Alex started out as an eager author, under the impression that his book was going to sell tons of copies. He quickly realized that without a game plan, that just doesn’t happen. Alex’s first attempt at running ads on Amazon didn’t turn out so well. He wound up working with someone who was more of an expert and learned as much as he could about the process. He also noticed that there was a lack o...2022-02-2427 min
Become a Writer TodayWhat Is the Future for Amazon Ads and Can It Help You Sell More Copies of Your Book? With Alex StrathdeeAlex Strathdee is the founder of Advanced Amazon Ads as well as a best-selling Amazon author. I've used Amazon ads since 2016 to sell non-fiction books. Back when I started using Amazon ads, it was straightforward to get them working. Over the years, Amazon ads have become far more competitive. It's impossible to get the same return for the same budget, and the platform has changed. I wanted to talk to somebody who could talk me through what type of Amazon ad campaigns are working and how to use them to sell more copies of my ba...2021-11-1134 minBefore The BestsellerBTB11: Make Your Mess Your Memoir | Anna DavidAnna David is an all-around bada$$!She's a NYT bestselling author of 8 books (both fiction and nonfiction), a publisher, a TEDxer, a TV personality, podcaster, and much, much more.She’s been published by the likes of Harper Collins and Simon & Schuster.She’s been on Good Morning America, written for Time Magazine, The Huffington Post, US Weekly and many others.Her podcast is one of my favorite shows. She lands $50K clients from her Instagram and in our episode we cover all o...2021-10-1246 min
Buzz on Book Biz26 - Alex StrathdeeMy guest is Alex Strathdee who is a guru when it comes to launching and marketing books on AMAZON. A life-long book lover, Alex released his own first book at age 21. He hired a consultant to launch his book to the top of the Amazon charts and then…nothing. With no budget or brand, Alex had no way to make an impact with his book other than getting creative. With zero budget, he was able to convince 11 colleges to send the book to 40,000+ students. Alex is now the founder of AdvancedAmazonAds.com, and he works from...2021-08-0329 min
Better Health Bookshelf: Discover New Health and Wellness Books to Help You Look, Feel, and Live YoungerEp:73—An Interview with Amazon Ads Expert & Author, Alex StrathdeeOn this episode I am having a conversation with Amazon Ads Expert and author, Alex Strathdee.At the age of 21, Alex co-authored the book, Experience Over Degrees, which helps college students identify and find an ideal job. With zero budget he was able to convince 11 colleges to send the book to 40,000+ students. This impressive effort would eventually launch 4 different businesses for him.Today, his main focus is on AdvancedAmazonAds.com which he works on from various countries from around the world. A minimalist at heart, everything he owns fits into a backpack and duffel bag.2021-07-2231 min
Before The BestsellerBecoming George Washington: Hamilton's Tamar GreeneBecoming George Washington: Hamilton's Tamar Greene by The Young Professionals Podcast2020-01-161h 05
Before The BestsellerDan Black, Head of Global Recruiting @ EY, How to WIN the Talent WarWe're in a war for talent. We brought in Dan Black, Head of Global Recruiting @ EY to consult with us on how to make sure we're beating competitors to the best talent.2019-12-1649 min
Before The BestsellerWhat's your excuse? Boxing Champion Antoine DouglasAntione Douglas is Alex's boxing coach. He's also a boxing champion drawing comparisons to some of the greats. Here, he talks about his earlier years in life which set him up for who he is today. It's also why he calls his proudest fight ever, one he lost.2019-11-2543 min
Before The BestsellerSpace travel, disappointing your parents, and being a billion dollar CTO, with Michael BeckleyMichael Beckley is the CTO of the 2017 Top-Tech IPO, Appian. We wanted to know what CTO's do all day, so we thought this would be a good time to ask. Along the way we learned about changing majors, cofounding a company, and got to ask him what tech is maybe even too complex for him to wrap his head around.2019-11-1844 min
Before The BestsellerHow to ask your boss for more money with Rashqiue MustahseenWe bring back Rashique from episode 6 to walk us through the blueprint of how to have that awkward conversation around how much you're worth! Luckily we have Rashique to walk us through it.2019-11-1151 min
Before The BestsellerWorking for Someone Else to Start Your Own Business with Win SheridanToday’s episode is another focused on the blueprint for pursuing entrepreneurship. In fact, possibly even a more attainable form of entrepreneurship because our guest says it himself, he didn’t try to reinvent the mousetrap, him and his friends just built a better one. Sometimes we get so caught up on the next idea that’s going to totally create a whole new industry, instead of just improving something that already exists. What you’ll hear about in this episode is how Win Sheridan went to work in an industry for a couple years, learned it, and then decided he could...2019-11-0542 min
Before The BestsellerCredit Card Points: Travel for FREE with Tim HendersonWho else knows those ads of Jennifer Gardner asking you what's in your wallet, Mastercard's “Priceless” commercials, or Amex, “Don’t leave home without it”. All of these so that they can continue to make sure that 4/10 Americans have credit card debt. But what if we got to change the narrative and instead use these credit cards to increase our own wealth in terms of experiences? Tim, who’s in his mid 20s travels the world in business class all paid for by these credit card companies who compete to offload their barrage of points in hopes that you’ll end up spendin...2019-10-2145 min
Before The BestsellerTraveling the World with The World NomadsIf there’s something season 3 really needs, it’s shooting the shit with 2 true blue aussies about travel. We’re young adults, It’s on all of our minds, especially mine since I just quit my job to go travel the world. Who knows? Maybe this episode is more forme than it is for you but nonetheless, if you’re someone who’s dying to get out there in the world, we got the blueprint for making sure you’re focused on the right things when you travel, learned how to travel safely and in a morally correct way, learned a few places t...2019-10-1458 min
Before The BestsellerSki Instructor -> Serial Entrepreneur: The Bruce Thompson StoryWe’ve all had that one great idea that we think could really be a great business, unfortunately we give into roadblock and get paralysis by over analysis and after leaving the idea on the backburner long enough, it ends up just fading away. On the other hand, there's a group of individuals that are not just able to take the one good idea and turn it into something, but are able to do that with many ideas, over, and over again, maybe it’s because once they figure out how to make one idea work, they somewhat have a blue...2019-10-0754 min
Before The BestsellerHow to save enough money to travel the worldI don’t think anyone here’s those words and doesn’t have that reaction. And that sucks! Being able to financially support ourselves is oftentimes why we do what we do between the hours of 9-5 every M-F. PAUSE What if we were able to have a greater financial consciousness so that we could spend more time of our life doing what we love and not just to support ourselves. This episode is all about the blueprint to do so because as Jazzi says, the goal of personal finance is to not have to think about personal finance.2019-09-3050 min
Before The BestsellerReal Estate Millionaire Chris CraddockWe’re known as the renter's generation. Thanks to growing up in the midst of the worst economic contraction since the great depression, 2008 has taught us to refrain from any sort of financial commitment. Who can blame us for wanting to rent? We must get outside of this mindset, however, if we are to overcome the poor spending habits of generations prior. Let’s be honest, between the finding of the house, getting financing, and finding and managing tenants, it’s a bit of a mind-fuck (bleeped) so we brought on Chris, who’s goal is to own 13 million in real est...2019-09-231h 17
Before The Bestseller2.88 GPA to $2.5 MIL in Sales at MicrosoftRishav and I wanted to bring back a favorite. We say favorite his episode had over 500 downloads so you all obviously thought there was something to learn from him, and we agree! Since the last time we spoke, he’s got new awards (probably from the millions in deals he closed for Microsoft in just one quarter), new life achievements which includes a duck in the oven, and a new city. Along the way, we learn about sales, living in Charlotte, and achieving those top awards within your organization. So Bradley, what is going on in your life?2019-09-1657 min
Before The BestsellerMail Room to Super Bowl, Executive Producer (SNF & Super Bowl), Fred GaudelliSuper Bowl 52 was watched by over 100 million in the US. Many of us remember it from our couch and the following months and months of eagles fans making sure to let everyone know they were among the now 20 NFL teams to ever win the Super Bowl. Our guest remembers it differently, and also got to have possibly the best seat in the house, that’s because he was watching from the control room. That’s because he was the man who ran the whole show that ⅓ of all Americans watched. That means in his position, let's say you’re walking down the...2019-09-0948 min
Before The BestsellerThe Global Citizen, Maury PeiperlMaury Peiperl goes by many titles. Global citizen is by far one of his favorites. Maury walks us through his crazy career which includes a stint as entrepreneur and board member of a global non-profit.2019-04-2947 min
Before The BestsellerBuilding Personal Systems with Successful Entrepreneur & #1 Bestselling Author Christian ChasmerChristian Chasmer comes on to talk about the need for personal systems to ensure consistency and intention while delegating your time and resources.2019-04-0839 min
Before The BestsellerCorporate to Coffee: All Around Young Professional, Ray ClatterbuckRay Clatterbuck quit his job in consulting to chase after a startup. A few years later it's now worth millions of dollars. He's also extremely athletic and still finds time to go salsa dancing. He comes on to give us his blueprint.2019-03-1257 min
Before The BestsellerCracking the Case Study & Other Life Lessons: A Candid Conversation with Steven SkripakCracking the Case Study & Other Life Lessons: A Candid Conversation with Steven Skripak by The Young Professionals Podcast2019-03-0540 min
Before The BestsellerPresident Mentoring: Jim Liddle of Champion AerospaceWe brought on the past-president of Champion Aerospace to talk with us about his career.2019-02-2725 min
Before The BestsellerOver 1 Million Listens on Spotify: Aspiring Music Professional Ryan CamNot a regular conversation. This one is about making it in the music industry with an up and coming artist who has over a million listens on Spotify.2019-02-1735 min
Before The BestsellerHow To Quit Your JobWe brought on someone who hated their first job.....and quit after a year. He tells us how to do it, step by step, and talks about his latest job in venture capital.2019-02-1138 min
Before The BestsellerPractical Mentoring: Ditch the PitchPart of one of our mentoring session where we cover the alternatives to the standard, "Hi I'm so and so, I study x, and I want a job.2019-02-0417 min
Before The BestsellerThe One Way to Connect with Anyone from Air Force Veteran Michael MoralesAs a high-energy leader, Michael Morales has considerable strategy, operations and management expertise. He possesses broad international experience having spent over a decade advising political and military leaders throughout Latin America, Africa, Europe, and the Middle East. The list doesn’t stop here; His 20 year service in the Air Force was built on flying C-17 & C-130 aircraft. He flew over 200 combat airlift missions, served as an instructor pilot and was a selected as a White House Fellow. Mike attended the Air Force Academy where he became a lifelong rugby player. No, he's not Ironman, but we think he's pretty darn cl...2019-01-3038 min
Before The BestsellerStorytelling with Emmy Winning Journalist Bofta YimamBofta Yimam gives us pointers on how to turn our stories into compelling ones.2019-01-2226 min
Before The BestsellerA Recruiters Guide to Changing an Organization with Courtney ConnollyCourtney tells us how to really instill change within an organization.2019-01-1520 min
Before The BestsellerBarista, Bartender, Brave lifeguard to running a #1 podcast: Team GaryVees Seth FeingershTeam GaryVees Seth Feingersh on the struggles of hopping from job to job and how he finally got paid for doing what he loves.2019-01-0824 min
Before The BestsellerNew Years Resolutions Are Stupid - Do This InsteadRishav and I take on the tried notion of making new years resolutions while in a treehouse.2019-01-0225 min
Before The BestsellerSuper Bowl Champion Ben Utecht on Winning in LifeSuper Bowl Champion Ben Utecht comes on to talk about how he plants his feet on the ground every morning thinking, "What can I do today where when I get back in bed tonight, I can be proud."2018-12-1032 min
Before The BestsellerHow to Find a Job You Love and Tell A Story That You'll Get You ThereCraig Barry comes on to talk about his timeless advice to approaching an interview from the perspective of the employer. Totally turning the premise of an interview on it's head by showcasing human qualities as opposed to academic or corporate.2018-12-0336 min
Before The BestsellerCEO Mentoring: The Quickest Way to Break Into Any Industry from Brad Casper, CEO of OH PartnersCEO of OH Partners, Past President of the Phoenix Suns, Past CEO of the Dial Corporation, Past VP @ P&G, his resume goes on and on. Brad Casper teach us how to be relevant to any industry.2018-11-2030 min
Before The BestsellerGrit, Consistency & Jim Carrey in a Vending MachineTV producer by the age of 27, Britton Nagy shows us what it really means to be practically passionate. She got her start on reality and talk shows like American Idol, Dancing with the Stars, The Late Show with David Letterman, and The Ellen DeGeneres Show. She’s worked on dozens of successful projects, and has filmed all over the world with some of Hollywood’s most notable figures.2018-11-1242 min
Before The BestsellerBonus Episode - Practically PoliticalWe wanted to release a timely episode (make sure to get out and vote tomorrow) that dives into navigating the political landscape job-wise. We also break into ways to overcome the typical, "Apply Online", reply we all get when meeting recruiters face-to-face. We brought on Brad & Fraser Traverse, of BradTraverseJobs.com, to help us out.2018-11-0618 min
Before The BestsellerOwning Your Personal FinancesCredit Scores, 401k, Student Loans… yeah it’s a lot to wrap your head around. With the help of Lesley Chen-Young, a recent graduate from Duke University and a current Associate at LinkedIn, we unpack and understand the concepts that matters to us all: our financial well-being.2018-11-0525 min
Before The BestsellerBreaking into the NFL/NBA with a First Generation College StudentWe brought on Kristi Simmons, first generation college student, who's paying her way through school. 4 years were not wasted here, after she wrote formal letters to major sports teams landing internships at the Golden State Warriors, Washington Redskins, and Detroit Lions & Pistons. Here, she shares her story.2018-10-3018 min
Before The BestsellerWine Talk From the Wine Man: John Boyer on Wine for Young ProfessionalsWe brought on wine expert, John Boyer, to talk about why drinking wine is important for a young professional but not be confused with a typical college drinking experience. He talks about it as a life enhancer, including it's impact on him hanging out with some cool people such as Mike D of the Beastie Boys.2018-10-2331 min
Before The BestsellerBranding Yourself Consistently with Donna WertalikWe brought on multiple Telly Award winner and Director of Marketing, Donna Wertalik to teach us how a young professional can maintain a personal brand separate from their companies.2018-10-1628 min
Before The BestsellerTackling the H1B Paperwork: Getting a Job in the U.S.After fielding some questions from our international audience, we had a chat with Akshay Rawat to give us the blueprint for obtaining a job in the U.S. and navigating the H1B process. The stresses he had to endure are simply hard to fathom. He's now working for PWC in Charlotte, NC.2018-10-0929 min
Before The BestsellerMicrosoft With a 2.88 GPAHaving a high GPA is seen as the answer to high-paying jobs and future success. However, just because you’re an ‘A’ student it does not mean you will be guaranteed success in the workplace. Similarly, just because you’re a ‘D’ student it does not mean you will be a failure. Bradley is a living example of this testimonial. Not only did Bradley interview with Microsoft, but he accepted a full time offer with the company with a 2.88 GPA. His story showcases us that in business, success is only accomplished when you’re pursuing your goals with a sense of purpose. Th...2018-10-0236 min