Shows
Yes You CanEmpowering Fitness Brands: Alexa Cawley on Marketing and Community Building"Did we just become best friends?"Alexa Cawley is one of my favourite voices in the fitness and wellness space, full-stop. From her role opening up the flagship Lululemon in NYC to overseeing 26 studios with SoulCycle as their Regional Marketing Manager, Alexa shares her journey in falling in love with fitness and wellness (despite failing gym class in high school) and the power of community mixed with brand building.Alexa is the founder of Forever Friday Consulting and the host of the Friday Society Podcast, and Prepare to be enlightened as Alexa Collie f...
2024-01-2057 min
What Are You Made Of?Forever Friday: Alexa Cawley's Entrepreneurial Adventure RevealedAlexa Cawley, the dynamic founder of Forever Friday Consulting. Alexa is not just a marketing strategist; she's a force of joy and grit, as she reveals in a candid conversation with the hosts, Mike C-Roc.
Alexa shares insights into her journey, starting with her roots at Lululemon and later overseeing 26 studios at SoulCycle. The pivotal moment came when she realized the gap between corporate salaries and the struggles of small business owners in the fitness and wellness industry. Motivated by a desire to serve, she founded Forever Friday Consulting.
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2023-12-2027 min
Emotional Eating UnwrappedLearning to Love My Body (with guest Alexa Cawley)Don’t miss this week’s episode with a very special guest and friend, Alexa Cawley, as we talk about one of my favorite topics…
Learning to love yourself and your body!
The way that you think about food and your body image are closely connected with how confident you feel in other areas of your life.
It’s so important to really authentically love your body and own how you want to feel in your body.
Dive into this topic, and how it connects to Alexa’s personal story of hormone ba...
2023-12-1342 min
The Friday Society86. Reports Every Business Owner Needs To KnowHey team!! In this episode I'm breaking down all of the reports that you need to know as a business owner, and why. To get the reporting document that you can customize to fit your own business, head to foreverfriday.co/reports !Resources mentioned: Revenue Stream WorkbookDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click h...
2023-09-2925 minThe Friday Society85. Heart Leading Law with Cory Sterling, Founder of Conscious CounselWelcome back everyone! Cory Sterling is the fearless founder of Conscious Counsel which specializes in offering legal services to the health and wellness industry. Making sure your business is legally protected is so important so you don't want to miss this one! We covered;Different types of legal agreements and the importance of hiring a lawyer to ensure your documents are set up appropriately from the startLiability waivers and why they need to be specific to all facets of your businessSuggestions for trademarks So much more!Definitely check Cory out and you can even purchase le...
2023-09-1848 minThe Friday Society84. Katy Richardson, founder of Neighborhood Barre, on Franchising, Entrepreneurship, and Supporting Your TeamHi guys! I've got an awesome episode for you today with Katy Richardson, founder of Neighborhood Barre! Neighborhood Barre has over 25 franchise locations nation-wide, and we talk all about: Franchising a boutique fitness studioHer founder journey of owning a successful Barre chainHow she sets her franchise owners up for successand so much more! Katy is whip smart and I was thrilled to have her on the show. Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness
2023-09-0741 minThe Friday Society83. 5 Biggest Lessons from 5 Years in BusinessHey team!! Today I'm sharing the 5 biggest lessons I've learned over the last 5 years in business. I hope you enjoy!! To submit a question for an ask me anything episode, head HERE! To check out my DIY course, Five Weeks to Waitlisted, mentioned, go HERE! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereT...
2023-08-2036 minThe Friday Society82. Erin Claire Jones: How Human Design Can Help You Run Your BusinessWelcome back everyone! I was so honored to have Erin Claire Jones, a Human Design guide, join me on The Friday Society Podcast this week! Before you hit play, I recommend pulling up your human design type right here! Human design is a tool we can use to learn about ourselves and understand how our personal style can impact running a business. In a world where we are constantly seeking personalized solutions for growth and success, human design offers a roadmap to understanding your true self and unlocking a life of fulfillment and achievement. We co...
2023-08-0447 minThe Friday Society81. AMA: Email Marketing Made Easy, Lead Magnets, Open Rate, & Best PracticesHey team!! In this episode I answer all of your email marketing questions. Email marketing is a MUST and one of the best way to turn viewers into paying clients. We cover: 1. How should I segment my email audience? 2. What are some best practices for sending emails?3. What's a good open rate? What's a good click through rate? What's a good unsubscribe rate?4. What types of lead magnets work best? 5. How many emails should be in a sequence for a product launch? 6. When should I change the offer in my emails?
2023-08-0129 minThe Friday Society80. AMA: Where do I start? How often to raise prices? How many offers is too many?Hi guys! Back for another ask me anything episode - the four questions I answer today are: 1. If I'm just starting to look at my systems & marketing strategy, where should I start? 2. Do I have too many pricing options? 3. How often should I raise prices? 4. Should I grandfather clients into my prices? Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for f...
2023-07-2426 minThe Friday Society79. AMA: All About Threads, Ways to Engage Non-PurchasersHi guys! Back with another AMA, and today we're covering all things THREADS, the new social media platform from Instagram, and creative ways to engage those on your list & followers that haven't purchased from you yet. Enjoy! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!
2023-07-1117 minThe Friday Society78. AMA: Should I start a membership?; Am I too small for marketing?Hi guys!! Back with another AMA -- as always, please submit questions to foreverfriday.co/ama! This week, answering, 1. When should I start a membership? 2. Will starting a membership confuse my audience? 3. Am I too small of a business for marketing? 4. When should I start marketing? Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice...
2023-07-0332 minThe Friday Society77. AMA: Basics of SEO, Capping New Clients, Client CommunicationHi guys! We're back for a second ask me anything episode! Today we cover:The basics of SEO My take on capping a membership/ what to do if you have more than enough interestThe best ways to communicate with your new, intro, and lapsed clientsSubmit your questions for next week HERE! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter fo...
2023-06-2626 minThe Friday Society76. The Nervous System Episode - with Eoin Finn, Pt 2Eoin Finn, founder of Blissology, is BACK for part two to talk all things nervous system! We talk about:Why nervous system restoration and maintenance is so essential to build our lives aroundHow we NEED all three elements of energy, grit, and restA little bit of the science behind what's happening to our hormones when our nervous system is out of whack And of course, so much more! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me ...
2023-06-231h 03The Friday Society75. AMA: Automations, Marketing Time Allocation, Starting a Client Appreciation StrategyHi guys! Starting today, I'll be uploading TWO episodes each week. Mondays will be Marketing Mondays with Alexa, and Fridays will be our guest episodes! Today we're covering: 1. Where do I start with automations? (the Client Journey webinar I mentioned can be found inside The Friday Society Membership!)2. How do I start a client appreciation program? 3. How do I market that I'm opening up 1:1 sessions? 4. How much time should I be spending on marketing? Head to foreverfriday.co/AMA to drop a topic or question! Download my app! It's...
2023-06-1921 minThe Friday Society74. Pricing, Abundance Mindset, The Lanes of Pilates, & more with Lesley Logan!A must listen!!! I was so thrilled to have Lesley Logan back on the show (her first episode can be found HERE) and we get into so much good stuff. It's a must listen for everyone in business -- not just Pilates owners! We get into: The many different streams of Pilates — classical Pilates, contemporary, megaformer… where to begin Abundance mindset — how to tell someone you might not be the instructor for them If you’re accepting payments in a few different places to save money Working out and fertility and the patriarchy 👀Why Lesley...
2023-05-1557 minThe Friday Society73. Eoin Finn, Founder of Blissology, on the Business Of YogaToday I sat down with Eoin Finn the Founder of @blissology. Eoin Finn has been regarded by Oprah, Yoga Journal, Lululemon (where we met) and is said to be one of the best yoga teachers of our time. We discussed the business of yoga and why it has been in a decline. He shares how there is oversaturation in the market, expensive overhead issues, and why yoga shouldn't try to compete with the fitness industry. We also get into pricing for yoga classes and embodiment vs. embrainment. This episode changed me for the better and I’m so grateful, I...
2023-04-2158 minThe Friday Society72. Clear Client Communication, the Future of Your Business, & Cohesive MarketingHey y'all! We're back for April's Marketing Must Dos! As mentioned, you can find all of the past marketing must do posts HERE on the blog. Enjoy!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!
2023-04-1220 minThe Friday Society71. Cringe Free Sales Copy with Megan SmythIn this episode, we go deep into how to create sales copy on social media and in your sales emails that feel exciting, good, and NOT cringey! We've all been there, and it's time we talk about it. In this episode we cover: Copy is your greatest sales personAll the times we’ve have been really excited about buying something — that's an exchange of excitement, and people feel that way about US!Remember a time you were really stoked to buy something and reflect on thatThe difference between the sales funnel and the buyers journeyEarn your right...
2023-03-0939 minThe Friday Society70. February Marketing Must-DosResources from the episode: 2022 analysis workbookEpisode 10 with Gabby Cohen Nurture Sequence podcast episodeNurture sequence visual representation Full blog postDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!
2023-02-1417 minThe Friday Society69. Flow State & Being In Service To Our Clients, with Shay KostabiWOW this one is PACKED. We get into...The breakdown of a great class How much autonomy do you give your instructors vs. how much of a formula should you follow (from a branding perspective)? How to protect your business from a rockstar instructor or pillar leavingand so much more. To hear my episode on The Fitness Career Master Podcast and check out their show, click here! To learn more about Fitness Career Master, click hereTo learn more about Shay's work, click hereEnjoy!!Download my app! It...
2023-02-101h 09The Friday Society68. Mastering Your Instructor Training & Development with Noël NoccioloHey everyone! We've got such a great episode centered all around core values & instructor development. Noël's story is just amazing -- and the companies she's worked for has informed her hospitality strategy that is world class. We get into: Being a part of Soulcycle’s initial training groups and not getting a teaching job “There’s a very big difference between being able to teach a good class, and teaching your instructors to do the same” How her past experience working for the top hospitality brands, like Jean-Georges, informed her approach to hospitality When you hire someone...
2023-01-2737 minThe Friday Society67. 3 Ways to Improve Your Small Business Marketing This MonthHi everyone!!! Happy New Year! I hope that your January is off to a great start, and that you’re feeling both excited for the new year, and grounded in your foundations. It’s never too late to do a deep analysis onto your 2022 year, so if you missed it, you can grab my year end analysis workbook right here. As always, here are our monthly must dos to continue to grow your business in a fun & sustainable way. Read the full post on the blog HERE!Download my app! It's a fr...
2023-01-0915 minThe Friday Society66. Financial Strategies for Studio Owners in Uncertain Times ft. Lauren Schoenfeld of Active Core ConsultingLauren Shoenfeld, Co-Founder of Active Core Consulting, joined me on the podcast to discuss financial tips for health and wellness businesses. We discussed the importance of understanding your P&L, price increases, and practical tips for recession-proofing your business.This is an episode where you will want to take notes!To get Lauren's guide to trash expenses you don't need, click here To get Lauren's guide for creating a high ticket offer, click hereCheck out Active Core Consulting HEREDownload my app! It's a free marketing coach in your pocket. To k...
2023-01-0454 minThe Friday Society65. Glosslab Founder, Rachel Apfel Glass, on Nail Care Revolution & Running a Nationwide Salon ChainHey everyone!! Super excited to bring you a content packed episode with Rachel Apfel Glass, CEO and Founder of Glosslab! Rachel and I got to talk all about her story from beginning to present on pre-research, opening, and growing Glosslab to the 20+ and 20 coming) location nationwide nail care chain. Here's just a short list of what we get into: Disrupting an industry and creating a chain when there wasn’t one beforeTaking an industry that is well known for mistreating workers and focusing on a great employee experience Organically working with influencers (shoutout Sweats & the City and c...
2022-12-1936 minThe Friday Society64. Finding New Revenue Streams, and The Power of Sound with Aly RaymerIf you don't know Aly yet, prepare to fall in love with her story and evolution! In this episode, we chat aboutThe fun story around how she actually started teaching fitnessHow fitness has shifted from being a die-hard at one studio, to clients being fans of multi-modality workouts Adding new revenue streams and preparing for your future The power of sound healing and her new business To keep up with Aly on Instagram, click here Sign up for her badass newsletter here To sign up for her sound healing membership, click here D...
2022-12-0945 minThe Friday Society63. The Benefits of Listening to Your Community with Jeana Anderson CohenHey everyone!! In this episode, Jeana and I talk all about the evolution of A Sweat Life over the last decade, how fitness can just be about having fun and meeting friends, and learning how to listen to your community. To keep up with A Sweat Life and learn more about the events they host, click here! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join m...
2022-12-0437 minThe Friday Society62. Marketing Must-do's: Engaging with Clients, Marketing in a Positive Light, & Black Friday SalesHi everyone!! We’re back this week with a solo episode this week, and I’m spotlighting my November Marketing Must-Dos for you, and going deep into each! If you’re new here, each month, I send out a newsletter with my top 3 things I think you should be doing to build you business. To view the marketing must dos of past months, head to the blog! To learn more about Five Weeks to Waitlisted Course, click here! To hop into The Friday Society Membership, click here!To view the core values worksheet, click here! D...
2022-11-0723 minThe Friday Society61. Case Kenny on Tips to Flex Your Mindfulness Muscle, Growing an Audience, and Knowing your ValueHey friends! Case Kenny joins us today to chat about all things mindfulness. He gives us:tips to understand what we're bringing to the table, both in our personal lives and in our businessestools to understand fact vs. fiction with self beliefsso much moreTo follow Case on Instagram and see all he's up to, click here! To sign up for my newsletter, click here! To get my free small business marketing resources, click here! Download my app! It's a free marketing coach in your pocket. To keep up with me on i...
2022-10-2845 minThe Friday Society60. Mastering your Revenue Streams & Building a Sustainable Business with Elizabeth McCravyElizabeth is such an inspiration to me, and I was so so lucky to find her website templates & her podcast in the early days of my business, because so much of what I’ve learned and optimized has come from her recommendations. This episode is jam packed, and I know you guys are going to love it!! Our main topics: Revenue Streams: diversifying your revenue streams, when to know you’re ready for the next one, and when and if to sunset 1:1 Why the 40 hour workweek doesn’t work for entrepreneurs, and giving yourself permission to truly cre...
2022-10-1452 minThe Friday Society59. How to Balance Contentment and Motivation, with Brett EatonI cannot wait for you all to listen to this episode -- Brett Eaton is a High Performance Coach, and every single line of this podcast is an amazing golden nugget to reflect on. We chat about:How to identify the core values that drive you, and how to make sure you’re actually scheduling those into your day The one question that you need to keep asking yourself, to make sure you don’t stop growing Financial success vs. fulfillment How to be the leader you aspire to beand so much more. Episode Resources...
2022-09-301h 03The Friday Society58. Sadie Kurzban, Founder of 305 Fitness, on Self Image and FitnessSadie Kurzban is the Founder of 305 Fitness and is a jack of all trades in her business. I mean, wow, Sadie does it all! 305 Fitness is a business entirely managed by women and is thriving! Her journey started with body image issues and then she decided to debunk the ‘acceptable’ body image set by society. As her love of fitness grew, she fell in love with teaching and bootstrapped 305 Fitness at the age of 25 with just $25,000. Sadie and I talked about so much during this episode.Download my app! It's a free marketing coach in your pocket. T...
2022-09-1643 min
Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates176: 5 Pieces of a Successful Marketing Funnel that Sells Your Offers on Autopilot with Alexa CawleyTechnically we ALL have a funnel for our business, meaning the way we’re getting leads into our business and selling, but if your funnel is actually working as well as it could is another question that we’re diving into today. I’m chatting with the brilliant Alexa Cawley, owner of Forever Friday Consulting. She’s the host of the Friday Society Podcast and is a marketing consultant for wellness brands. She’s a 2x EM Shop customer and a long time listener of this podcast. By the way, I LOVE having guests who already listen to this show becau...
2022-09-131h 08
She Vs World || A Millennial Gal's Guide to Business and LifeMarketing and Community Building For Your Fitness + Wellness Business w/ Alexa CawleyToday we are are joined by Alexa Cawley, founder and CEO of Forever Friday Consulting and host of top global show, the Friday Society Podcast. With over a decade of experience in marketing and community for top household fitness + wellness brands, Alexa graciously shares her expertise and perspective on all the things you need to know for your fitness and wellness brand.
We dig into:
the state of today’s fitness industry;
having abundance mindset as a business owner;
her proven 5-step marketing funnel that’s given her client huge wins;
how to authentically and organically buil...
2022-08-1149 minThe Friday Society57. SoulCycle Just Did What?!Hey everyone!! In today's solo episode, I break down SoulCycle's latest marketing campaign, where they're allowing you to trade in a Peloton bike for the equivalent cost in in-studio SoulCycle classes. I chat about: My experience working at SoulCycle HQ in the marketing department SoulCycle's latest marketing campaign, poking at PelotonWhat I would do if I were PelotonThe comments and messages I've been getting from you all How to engage in partnerships & brand collaborations that are actually effective and allow everyone to winHope you love it!! PS this is the episode of HIBT I was...
2022-07-2820 minThe Friday Society56. West Village Athletic on Perfecting Grassroots MarketingHey friends!! I am SO excited for you to listen to this episode with Dane McCarthy, founder of West Village Athletic. We talk about so much that really inspires me, and I know it’ll inspire you, too. Main topics that came up: How a free run club (and maybe some Australian gentlemen) was the best top-of-funnel strategy for them Utilizing Instagram for growth, and their learnings How they turned idle observers into their core community Using an entirely new business model - Squads - and sticking to this new styleListen to the end because he flips...
2022-06-2348 minThe Friday Society55. Is Your Business Legally Sound, The Golden Age of Boutique Fitness, and more with Danielle SteadHey friends!! Wow this episode is JAM packed. Danielle and I chat about what it means for your business to be legally sound, the golden age of boutique fitness, why generosity should always be a part of your mission, and more. Resources from the episode:To follow Danielle on Instagram, click here! To check out her website, click here! To learn more about The Friday Society Membership, click here! To say hi to me on Instagram, click here! Download my app! It's a free marketing coach in your pocket. To keep up with...
2022-06-1048 minThe Friday Society54. Top Branding + SEO Tips to Get More Visibility with Christie EvensonHey friends! This week on the podcast, I interviewed Fitness Brand + Website Developer, Christie Evenson. Christie is so brilliant and has been in the industry for a LONG time, and has so much experience with keeping health & wellness brands looking clean, consistent, and confident. In this episode, you'll learn:Why is a website essential for small business owners? Tips you have on SEO/the tech side of things to boost visibility Why ShowIt vs Squarespace?How often should we be refreshing our websites? Tips to make websites easier to navigate? What are her essential website must-haves?To...
2022-05-2738 minThe Friday Society53. How Thrive Market Redefines Healthy Living & Community Support ft. Amina Pasha, CMO of Thrive MarketHey everyone!! I’m so honored to bring you this episode with Amina Pasha today! Amina is the CMO of Thrive Market, and we had such an awesome conversation about what it means to market authentically. You guys know this is my priority always — to remember the human beings we’re surrounded by. This episode was really special. We talk about identifying the right influencer partnerships for your brand, getting clients to the brand advocate stage, and so much more. Don't forget to say hi on instagram @foreverfriday.co, and take my quiz here to get...
2022-05-0651 minThe Friday Society52. How to Improve Your Automatic Email MarketingHey everyone! Today we get into my top tips for improving your email marketing! We go over:How to create a set-it-and-forget-it email flow that fosters connectionSome statistics on email marketing vs social media I think you'll find interesting & what to do if your emails are going to spam! Don't forget to say hi on instagram @foreverfriday.co, and take my quiz here to get a free audit from me on what's missing from your marketing! If you're ready to start creating your most captivating emails ever, click here to get a free tria...
2022-04-2926 minThe Friday Society51. How to Manifest Your Best Business Ever, with Hannah SiddiquiI'm so excited for you guys to listen to today's episode with Hannah Siddiqui, founder of Road to Hannah. I've been following Hannah for a while now, and love her approach to manifestation, astrology, and mediation. I know it's a departure from some of our more traditional episodes, but I truly believe that a mix of spirituality and hard work has been my magic mix for the business of my dreams, so I wanted to bring this into the conversation. Hannah gives really tangible advice on exactly how to use mindfulness in business, and talks us through t...
2022-04-0139 minThe Friday Society50. Jordan Syatt on BS fitness trends, the power of longform content, and scaling his businessHi guys!! I was so honored to sit down with Jordan Syatt this week, and chat about everything from BS fitness trends to his gap year before going to university, and how that changed his career for the better. He is truly so humble, and was a listener suggestion, so keep them coming!! We get into everything from: His intolerance for BS in the fitness industry & what he thinks the biggest (and worst) trends are right now How taking a gap year before starting at a 4 year university changed his life How you can evolve with your...
2022-03-2455 minThe Friday Society49. Lesley Logan on Doubling Your Business Overnight, Consistency, and The Long GameHey everyone!! WOW is this a jam packed episode of business tips. The amazing Lesley Logan joined me to talk about the last 16 years she's spent in the industry, building Profitable Pilates, Agency, being an author, and SO much more. We talked about:What it’s like to double your business overnight, and what it took to get there. What goes into making your members happy What consistency in your marketing looks like Playing the long game with your clients & audience Growing pains from doubling your business almost overnight EPISODE RESOURCES:To follow me on Instagram, click h...
2022-03-2049 minThe Friday Society48. How to Market Your Business on Social Media with the experts at KLO MarketingOverwhelmed by social media trends? KLO gives us the best tips for social marketing! Katie and Catherine of KLO Marketing give us their top tips to making social media easier and more fun! We chat about: Ideas for small businesses to utilize new instagram features Hacks to repurposing your content across platforms Tips for defining your content pillars To grab my community building masterclass, click here!To follow KLO on social, click here!Download my app! It's a free marketing coach in your pocket. To keep up with m...
2022-02-2535 minThe Friday Society47. 6 Non-Negotiables for Business SuccessSOLO MARKETING EPISODE: Today I'm breaking down all of the non-negotiables for ensuring your business is set up for success. We talk about: How lack of clarity in your business is hurting your confidence The systems that I recommend for hosting your website & email listMy SEO tips to rank higher in googleResources from the episode: To sign up for my foundational marketing intensive, click hereShowit - this is what I use to host my website Elizabeth McCravy Temples - use code 'FRIDAYSOCIETY' for 10% off! To get my community building masterclass, click hereTo sign u...
2022-02-1420 minThe Friday Society46. The Ripple Effect with Angela Manuel-DavisHey everyone!! Today's episode with Angela Manuel-Davis will literally change your day, week, month, and I am not exaggerating. Angela is the Chief Motivation Officer at AARMY, and a quick google search will tell you she's praised by Beyonce and Oprah, is LA's most inspiring trainer, and so much more. This episode was a total honor, and I can't wait for you to listen. Resources:To follow Angela on Instagram, click here!To get my community building masterclass, click here! To learn more about my marketing course, Five Weeks to Waitlisted, click here & use code "PODCAST" for...
2022-02-0339 minThe Friday Society45. This is what Reckless Optimism looks like with Jessi DuleyY'all - Jessi Duley knows how to tell a story, that's for sure. Tune in to hear her story on building Burn Cycle, the effects of the pandemic, and what it means to build a TRUE community -- not just slap a hashtag on the word. This is an inspiring story, so buckle up!! Resources: To keep up with me on Instagram or shoot me a DM, click here! To catch my masterclass on community building, click here! & remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your...
2022-01-2158 minThe Friday Society44. Miki Ash on Virtual Studio Ownership & The Last Decade in YogaHi everyone!! Join me and Miki Ash talk all things virtual studios & apps today! Miki is the founder of The How App, a wellness app filled with all level workouts + yoga practices, guided meditations and everything you need for your daily rituals. We also chat all about how yoga has changed over the last decade, and how Instagram + yoga influencers have gotten lumped into that. Her story is really fun -- hope you love it! Resources: To keep up with me on Instagram or shoot me a DM, click here! To catch my m...
2022-01-1436 minThe Friday Society43. 22 Tips for a Better Business in 2022Hey everyone!! Before we get into 2022's AMAZING guests, I wanted to start this year with my absolute top tips for business in 2022. These are a compilation of things I work with my clients on (my Forever Friday non-negotiables), what I've learned through observing some amazing businesses this year, and what I've noticed has made my own business stronger. Don't forget to share with a friend if you love it! Resources!To get a free trial for FloDesk and make your email marketing look gorgeous, click here! To keep up with me on In...
2022-01-0729 minThe Friday Society42. Best of: Top Business AdviceResources: To keep up with me on Instagram or shoot me a DM, click here! To catch my masterclass on community building, click here! & remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)! To learn more about my best-selling business course. Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here! Amazing Friday Society Partner Resources:To follow TalentHack on Inst...
2021-12-2915 min
Fertility and FreedomWhat it's like to Work at Lululemon and SoulCycle, Marketing Tips for Small Businesses, and Staying Authentic with Alexa CawleyEver wondered what it's like to work at huge brands like Lululemon or SoulCycle? Are you a health and wellness enthusiast looking to start your own business? This episode is for you! I am joined by Alexa Cawley, CEO of Forever Friday Consulting, a marketing agency specifically for health and wellness brands. We spoke all about her time at Lululemon and SoulCycle, how she transitioned from being employed to owning her own business, and some top marketing tips on how you can get your own brand out there.
Check out Alexa's website and her Instagram @foreverfriday.co...
2021-12-1328 minThe Friday Society41. Sarah Kiernan, VP of People & Talent at SolidCore, on being at the helm of the industries top talentResources:To keep up with me on Instagram or shoot me a DM, click here! To catch my masterclass on community building, click here! & remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)! To learn more about my best-selling business course. Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here! Amazing Friday Society Partner Resources:To follow TalentHack on Inst...
2021-12-1045 minThe Friday Society40. How to Launch Your Influencer Program, with Sam Cutler from The Fit FataleHey guys!! We're joined by Sam Cutler from The Fit Fatale today, and she's giving us the how-to on launching a super successful influencer program to boost your business. We go through what you need to do from a brand side to secure great creators, and her tips on the creator end of what makes a partnership great. We also chat about the company she's building, CloutDesk, and how that is going to make influencer partnerships better for everyone involved! Enjoy!! Resources!To keep up with me on Instagram or shoot me a DM...
2021-12-0350 minThe Friday Society39. Talking About Your Values Will Make You More Profitable, with Portia BostonHey everyone!! This is a juicy one - Portia reached out to me after hearing some conversations on episode 36 with Bryan Myers that she wanted to chime in on. Featured by Well + Good, Portia Boston is a certified fitness professional and diversity & inclusion educator and consultant based in New York City. We get in to everything that you can do as a studio to promote diversity, message your core values, and ultimately, make all people feel safe and comfortable in your business. I hope you love it! Resources!To keep up...
2021-11-2137 min
MAPPED OUTEP 39 | How Corporate America Shapes Entrepreneurs with Alexa CawleyAs entrepreneurs, one thing rings true for everyone: we are (and should be) extremely protective of our time. In this episode of She’s Busy AF, Alexa Cawley of Forever Friday Consulting and I discuss how our corporate backgrounds shaped how we run our businesses.Follow Alexa online:@foreverfriday.co // www.foreverfriday.coConnect with me on Instagram!@brandgoodtime @shesbusyafLearn how you can work with me: msha.ke/brandgoodtime
2021-11-1739 minThe Friday Society38. You Need To Define Your Business Model, with Jayel LewisHey all!! Get ready for this episode to seriously light you up if you've been feeling a little burnt out. Jayel Lewis is an OG in the fitness world, and I was thrilled to be able to sit down with her and talk about where we see Fitness Entrepreneurs making mistakes with their business models. Resources!To keep up with me on Instagram or shoot me a DM, click here! To catch my masterclass on community building, click here! & remember - we give one entire course ($297) to a lucky reviewer each month, so make sur...
2021-11-1241 minThe Friday Society37. Isaac Boots on Instagram Trolls, Raising Over $1.5M, and Being Hollywoods favorite Booty Burner.Well guys, the title says it all. This is an episode that I laughed pretty much the entire time during, and I know you will, too. All jokes aside, Isaac has created an amazing legacy for himself, by raising over $1.5M for charity since the pandemic hit. He's gained international fame by being one of the most fun workouts, and his personality is absolutely infectious. Get ready to be super inspired, and laugh your butt off all at the same time. To keep up with Isaac on Instagram, click here! Resources!To...
2021-11-0640 minThe Friday Society36. Bryan Myers, CEO & President of SolidCore, on Diversity in the Fitness Industry, National Expansion, and Mask MandatesSo honored to bring you guys Bryan Myers today, CEO & President of SolidCore. Bryan talks to us about his recent fight to keep studios open in D.C., expanding scores of SolidCore studios over the last few years, and about the lack of diversity in the boutique fitness industry. It's jam packed, one of my absolute favorite episodes, and I hope you love it! To keep up with Bryan on Instagram, click here! Resources!To keep up with me on Instagram or shoot me a DM, click here! To catch my masterclass on...
2021-10-2946 min
The Fit Fatale Podcast: Spin, Skin and Other Addictions#99: Alexa Cawley of Forever Friday on the Importance of Building Relationships as a Small BusinessThis week Samantha chats with Alexa Cawley, CEO of Forever Friday Consulting. Alexa is a health and wellness marketing expert, with a unique perspective on brand building that she learned from her career at the early days of Lululemon and SoulCycle, and has taken to her own marketing agency. She really focuses on those niche, smaller brands that are really looking to build community.
The two discuss her experience working for top wellness brands, how she organizes her day to day, building personal touch points with your clients and of course her top marketing tips for wellness...
2021-10-2240 minThe Friday Society35. Matt Nolan, Chief Curriculum Lead at Barry's, on Promoting Longevity in Your Fitness CareerFriends, do not sleep on this episode - Matt Nolan joins us to talk about the last seven years in his fitness journey, and how he turned a part time instructor gig into a successful career path, with his current role as Chief Curriculum Lead at Barry's. We get into: The perfect formula of a great playlist The overlap of being an entertainer & a fitness trainer, and how to make a musical/entertainment background work for you in fitness Growing with a brand you love, and going from part time trainer to full time careerWhy he beli...
2021-10-2245 minThe Friday Society34. The Biggest Branding Mistakes of Entrepreneurs, and How To Correct ThemIn today's episode, we're joined by Brittany Barnhart, CEO and Founder of Powerhouse Brand Studio. Brittany walks us through her process of branding, implementing strategy, and gives us some insight into the biggest mistakes she sees entrepreneurs make in the early (and not so early) days. We go through: The top 3 mistakes she sees entrepreneurs making with their brandingMaking real time edits to your marketing funnel based on platforms that go down (hint hint)For someone who maybe dove straight into brand building, and is now 2-3 years in, tips for them to refresh and align th...
2021-10-0832 minThe Friday Society33. How to Build A Successful Business Through Instagram, with Alysia Pope, aka @purelypopeIn today's episode, we get a glimpse into Alysia Pope's life and business, @purelypope, which she has built through sheer hustle and determination. Alysia is an Instagram Influencer, podcast host, health coach, and so much more -- and she's sharing with you guys how she got to 14K, how she manages the different sections of her business, and so much more! She's such a light and I know you guys are going to love this one! To follow Alysia, click here!Resources!To keep up with me on Instagram or shoot me...
2021-09-2535 minThe Friday Society32. What’s REALLY holding you back? Ft. Erica Quillen, founder of @feelgoodwithEricaI was a client of Erica when my life was changing, and I didn’t know it yet. I thought I needed a health coach, and I ended up getting a friend and soul sister that I am forever grateful to. Erica has an incredible ability to really understand what’s going on below the surface, and I know that she’s going to inspire you. Raising your prices as a small business Leaning into your gifts How she learned to stop burning herself out, once in for all To follow Erica, click here! Resources...
2021-09-1037 minThe Friday Society31. My Top Tips for Building a Brand - Alexa Cawley interviewed on The Purely PodcastHi friends! I've been asked a few times what top tips I have for those building a brand, and recently had the honor of being a guest on The Purely Podcast with Alysia Pope, where we discussed just that. I loved the episode so much that I wanted to make sure you all heard it, too! We go through: 1. Why my strategy is so heavily focused on community building and positioning yourself as a lifestyle brand 2. My top tips for getting started with your own company 3. What is a “brand filter”, how to establish one...
2021-09-0642 min
The Life Actually PodcastThe Desires On Your Heart With Alexa CawleyAlexa Cawley didn't know exactly how her life would go but she did expect a couple of things: she'd be married and have kids. Now in her early 30s she's realized that may not go according to plan. At least not on her original timeline! Alexa has been too busy following her entrepreneurial spirit and carving out her own space in the health and wellness industry. Because while she enjoyed her time in the corporate world, there was something tugging at her heart and urging her to take that scary--but exciting--leap out of her comfort zone. From there her comp...
2021-08-3154 minThe Friday Society30. Energetically Aligning With Your Life with Erika Polsinelli, aka @inkale.exkaleHey everyone!! Super excited for you to listen to today's episode with Erika Polsinelli, aka @inkale.exkale . Erika is an amazing businesswoman and kundalini instructor, and this episode is so inspiring. We chat about: The benefit of having multiple arms of your business How to utilize the day in the best way when you’re an entrepreneur What is Kundalini, and how even 3 minutes a day can transform your productivity and focus The chronological order of launching a business that is your passion How she was conservative with her business in the beginning so as to not energetically strangl...
2021-08-2736 minThe Friday Society29. The Decision Not To Scale, & Being Great Co-Founders for 13 Years with Studio47 PilatesHey all!! In today's episode, I chat with Elizabeth & More, co-founders of Studio47 Pilates in Rhode Island! They've been in business together for over 13 years (!!) and are giving us all of their tips on being co-founders, playing the long game, and deciding not to open another studio. I hope you love it!! Resources!To keep up with me on Instagram or shoot me a DM, click here! To catch my masterclass on community building, click here! & remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit yo...
2021-08-2035 minThe Friday Society28. Go Viral on Instagram with Humor, Knowledge, and Value, ft. Cory Ruth, MS RDHey everyone!! I am super excited to bring you today’s episode with Cory Ruth, MS RD, and founder of The Women’s Dietitian! Cory is an amazing business woman, and has grown her instagram community to almost 100K through hilarious, but informative, content. This episode discusses: How little information there is on women’s hormones and how Cory is combatting this through social media How she deals with uneducated influencers on instagram The importance of infusing humor in your social media strategyHer tips on scaling a group program, like her mega-successful program, get pregnant with PCOSThe power of testim...
2021-08-1347 minThe Friday Society27. How to Master Sales with Vanessa SeverianoHey everyone! Super excited for you all to listen to today's episode with Vanessa Severiano. You'll hear in the episode, but Vanessa and I connected earlier this year because our businesses are similar, but one thing I really admired about her was her extensive training in sales. After hearing from many clients that they wanted to get better at sales for their fitness business, I knew I needed to have an expert in this field, and Vanessa fits the bill! We talk about: The difference between sales and marketing and how you need to le...
2021-08-0637 min
The Purely PodcastDefining Your Brand Story & BTS of Lululemon & SoulCycle's Success with Alexa Cawley#10: On today's episode, we're joined by Alexa Cawley, CEO of Forever Friday Consulting, a marketing agency specifically for health and wellness brands. After 9 years in the health and wellness industry building lululemon, SoulCycle, and many others, Alexa started a company to bring that marketing knowledge to small health & wellness businesses. Through 1:1 clients, and through her 5-week marketing course, she helps studio owners, instructors, and wellness brands go from under-booked, chaotic, and stressed to automated, waitlisted, and calm. In today's episode, you'll learn about:Building a community in the digital ageHow to define your brand filter and why you...
2021-08-0548 min
Bad Liar with Helena RosenHot Seat: You Stop Giving a F*** When You're 30 (Ft. Alexa Cawley)Alexa Cawley, founder of Forever Friday and The Friday Society Podcast discusses living a bi-coastal life, starting her business, creating the life you want, letting go of your 25 year old vision of yourself, leaving a four-year relationship, and her advice to stop giving a f*** what people think of you.
2021-08-0544 minThe Friday Society26. How to Define Your Purpose with Ashley Wray, CEO of Mala CollectiveFrom the second I sat down with Ashley, we had an immediate connection. We were wearing the same hat, immediately both spilled about how we’re housesitting for friends while going through breakups, and bonded over our current goals. And this was all before we hit record. I LOVED recording with Ashley - hearing about how she built Mala Collective (one of the most successful mediation focused companies of the last decade), her founder story, and the way she ensures she, and her coaching clients, are living within their purpose is something I will take with me always. I...
2021-07-3056 minThe Friday Society25. Building a Boutique Fitness Empire ft. Simone De La RueHey everyone! We have an amazing episode for you today - I was able to sit and chat with Simone De La Rue, CEO and founder of Body By Simone, celebrity trainer, and honestly just amazing female entrepreneur. The episode was so refreshing - Simone's company is coming off of a REALLY hard pandemic year, and her honesty and ability to show up as her authentic self was so inspiring to me. We go over: When you have one person show up to class and how to handle that What you need to know abo...
2021-07-1639 minThe Friday Society24. Wellness, Being Real, and Building Community with Jess SimsHi guys! I am SO stoked about this episode. Jess Sims and I get into so much about how to stay motivated, how health-focused companies need to start showing up for their instructors, and so much more. Topics discussed are: The term “overnight success” and how detrimental that is to hard workTaking time off as a fitness instructor, and how hard that can be The importance of minority representation in fitnessPeloton behind the scenes - aka who does the hair & makeup, possibility for a blooper reel, etc. Download my app! It's a free marketi...
2021-07-0949 minThe Friday Society23. 10 Minutes a Day to Becoming a Better Leader, with Orange Theory's Heath EllenbergerHey friends! Today we're joined by Heath Ellenberger, an Operational Partner/ Franchisee for Orange Theory, and a recent book author of 10 Minute Leadership. Heath has amazing experience managing many employees, and he's bringing his tip to you guys. We cover: Heath's book, 10 Minute Leadership, and his journey writing itWhat sets companies like Disney and Orange Theory apartHis advice managing multiple studio managersLearning how to identify a candidate's personal values in the interview processSetting boundaries with direct reportsTo get his book, click here! Resources!To keep up with me on Instagram or sho...
2021-07-0241 minThe Friday Society22. Why You Need A Better Referral Program, with Cut Seven Owners, Alex & Chris PerrinHey Everyone! Super excited for you to listen to this episode with Alex and Chris Perrin, married couple and co-owners of Cut Seven in Washington DC! In this episode, we get into: Tips for married business partners The power of referrals in their business, and why they run bring a friend Classes multiple times a weekWhy their intro pack is 7 classes Why they got kicked off 6 parks for outdoor classes ;) How they operated as at-risk business owners during COVID Their motto, team over self What you need to consider before opening another studio You can find them here! E...
2021-06-2537 min
Girl We Gotta TalkAlexa Cawley | Growing Within Your Company and Working Towards Your PassionOn today’s episode, Alexa Cawley, joins me to talk about her experiences working in marketing for brands such as Lululemon and SoulCycle! She shared how she took what she learned in those roles to start her own company, Forever Friday Consulting. As the CEO and Founder, it’s her mission to help small business learn the best ways to market themselves!
Alexa was AMAZING to talk to and I loved hearing about her journey! In her role at Lululemon she started working in the mall and worked her way up to the top, working with fitness studios all across New...
2021-06-2352 minThe Friday Society21. Lessons from fitness's favorite bad ass ft. Ash WilkingHey everyone! I am SO STOKED to bring you today's episode with Ash Wilking, a real life bad ass in the fitness scene. Ash is a small town Louisiana native firing up the New York City fitness scene. An athlete with over twelve years of martial arts experience, a second degree black belt in Tae Kwon Do, top ranked triathlete, competitive swimmer, NIKE MASTER TRAINER and Instructor at Rumble , Ash is your go-to fitness guru. She recently launched Ash Fit, and was quickly named the 2021 Best Fitness App for Abs by Women's Health Mag. We...
2021-06-1147 minThe Friday Society20. Alana Kessler on Hormone Balance, Ayurveda, & Optimal Well-beingAlana Kessler is a registered dietician, clinical nutritionist, and expert yoga teacher with 20 years of experience supporting busy people to finally heal their chronic health. I’m thrilled I was able to sit down and speak with her about her career paths that led her to where she is today: the founder of Be Well by AK. We discussed her journey to holistic health, Ayurveda, how to balance hormones naturally, the nervous system, and optimal well-being for longevity.Check out By Well By AK HERE!To get $50 off of Alana's course, use code FR...
2021-05-2150 minThe Friday Society19. It's Okay to Feel The Weight, with Regina SmithI recently caught up with friend and former lululemon ambassador, Regina Smith. I had the opportunity to meet Regina many years ago, and see her shine as she led her community through countless yoga classes at both Lifetime and her own studio, Gritty Buddha. She is also the owner of a coffee shop and local watering hole, The Karmic Grind on Long Island. What we focus on in this episode are the happy accidents that lead us to where we should be, and how unexpected life moments (Car Accidents & Pandemics among many others) force us to pivot. I...
2021-05-1645 minThe Friday Society18. Everything You Need For A Successful Online Studio - Ft. Dianna FalzaranoIn this episode, we chat with Dianna Falzarano about her fitness experience as well as starting her own business, Dynamic Fitness which she launched the summer of 2020. While we’ve seen many businesses move digital out of necessity, Dianna already had her mind set on starting her own business prior to the pandemic. If you know Dianna, she’s always kept busy working at multiple gyms and studios, handling marketing for the likes of SoulCycle, as well as privately training her own clients. Dianna was kind enough to share with us her list of must-haves for her busin...
2021-05-0749 minThe Friday Society17. Anne Mahlum, Founder of [solidcore], on Why It's Time to Stand Up For YourselfWOW. Guys, this episode is everything I needed to hear and so much more. Anne is so powerful, such an amazing advocate for what she believes in, and shares her side of the 2020 story. She's an incredible businesswoman, building over 70 [solidcore] locations in six years, and is an advocate for underserved communities (she founded Back On My Feet, a nonprofit that serves homeless communities through physical activity). I was so inspired by our conversation that I knew this one needed to be published early, in the event one of you listeners needed to hear this conversation as much as...
2021-04-2850 minThe Friday Society16. So you want to get investment in your brand... with Ed Buckley, CEO of PeerfitHey everyone! Super excited for you to hear this episode. I've been getting a lot of questions about what it takes to get investors in your brand, so here's your answer! Ed Buckley and I sat down and talked about what it's been like to build Peerfit over the past ten years, and it's truly a great conversation. Ed is super knowledgable on the subject, but also just has a great attitude towards brand building in general. I hope you love it, and don't forget to subscribe and share with a friend!To follow Peerfit, click here!
2021-04-2337 minThe Friday SocietyWhy Selling a Fitness Class is Different Than A Physical Product, with Kyle BergmanHey everyone! Today we're joined by Kyle Bergman, the CEO and Co-Founder of Sweat From Home, an incredible online workout platform with a really cool charitable component. Kyle is no stranger to starting ventures - he's a Sharktank vet for his company, Swoveralls, a semi-retired professional lacrosse player, and an ex-boutique fitness trainer for some big name studios. We get into how marketing fitness classes is so much different from marketing a physical product, how to implement feedback from employees and clients without letting it rule you, and so much more. This is d...
2021-04-1645 minThe Friday Society14. Finding Success Through Staying Humble, and Why We're Not Cancelling 2020, ft. Maria CostelloHey everyone! I am so excited to give you today’s episode with Maria Costello. Maria and I chat about ways to improve your career as a fitness instructor through always staying humble, why we want to shy away from the phrase “cancel 2020”, and so much more. She is so inspiring with her positive, go-getter attitude, and I know you guys are seriously going to love this one. To follow Maria on Instagram, click here! To download the playlist that is a full compilation of songs our guests have mentioned, click here - it’s a GOOD one...
2021-04-0948 minThe Friday Society13. How to Handle Burnout When Wellness is Your Job, with Kelsey J. PatelHey everyone! Thank you so much for joining me today. I am so incredibly honored to bring you an episode with Kelsey J. Patel today - I had actually hear her speak on another podcast earlier this year (The Blonde Files Podcast), and the episode was so transformational for me. She actually spoke a lot about being a lululemon ambassador, which if you’ve been listening for a while now, you know lululemon was the start of my health and wellness journey. I incorrectly introduced her as a global ambassador - she’s actually a regional ambassador - but...
2021-03-2640 minThe Friday Society12. What It Takes to Train Miss Universe and Establish a Cult-Like ReputationHey everyone! Welcome back to The Friday Society! I hope you’re all having a good week, and am so excited to bring you today’s episode. We sat down with Marissa West and Heidi Hillman, the CEO and COO of Charlotte’s CULT favorite workout studio, West Kept Secret. I have been hearing about them and this workout for a long time - and when Olivia Culpo started posting about it, I knew I needed to talk to them. Marissa West has an awesome story and is such an inspiration. She’s super kind, and really just liv...
2021-03-1952 minThe Friday Society11. Trauma Anniversaries, Knowing You're Not Alone, and the Menu of MeditationIn today’s episode, we have Ceasar F. Barajas on The Friday Society, and it’s a really special one. Ceasar is an old friend, we met at lululemon about seven years ago, and we get into this but he was actually a professional dancer and actor at the time, and has gone on to star in Hollywood productions, become an adjunct professor at Columbia, and most recently launched The Journey by Ceasar, where he helps people with their meditation practice. I do want to mention that this episode is particularly special because it’s going live on the...
2021-03-1259 minThe Friday Society10. The Essentials of Building a Brand, with Gabby Etrog CohenHi guys! I’m thrilled to bring you today’s episode with Gabby Cohen. Gabby was the 5th employee at SoulCycle, their first hire in the marketing department, and was a really integral part of turning the brand into the household name that it is today. She has had a really amazing career, and after 8 years at Soul, went on to her role as Chief Brand Officer at Rent the Runway, and is now leading marketing for Harry’s new launch, Headquarters. We talk a lot about how good marketing and hospitality go hand in hand, what it was like i...
2021-03-0540 min
Mostly Dating45. ALEXA CAWLEY on the Evolution of the Wellness Industry & the Rise of Boutique FitnessWelcome back! This week we are joined by Alexa Cawley, Founder & CEO of Forever Friday Consulting and Host of The Friday Society podcast. Alexa shares how her career with companies like Lululemon and SoulCycle helped her see a gap when it came to marketing representation of small, boutique companies within the wellness industry. She ultimately decided to fill this gap with the launch of Forever Friday, where she takes on clients of all sizes, from business owners to fitness instructors - she helps her clients create content, navigate social media, etc., and arms then with the tools to get...
2021-03-0146 minThe Friday Society9. Turning a Wellness Hobby into a Hustle with Carleigh & Mia from Mostly BalancedIn this episode, I sit down with Carleigh and Mia, co-hosts of Mostly Balanced Podcast. We get into everything from toxic relationships to how the wellness industry went from thinking blueprint juice cleanses to akashic records and human design. We also chat about career advice, learning how to pay attention to the things that identify you and light you up, and more. If you're enjoying the podcast, please consider rating & subscribing! It makes a huge difference. Resources!To keep up with me on Instagram or shoot me a DM, click here! To ca...
2021-02-2846 minThe Friday Society8. Sweats and the City on Diversifying Your CommunityElizabeth and Dale started Sweats and the City in 2016, and have become one of the most trusted resources in fitness since. We’ve had the pleasure of working together a few times before on client projects, and each time, they deliver truly consistent and great results - highly recommend for anyone who is looking to explore influencer partnerships. We chatted about the fear of building your entire product on one platform - the girls have over 106K followers on Instagram and base most of their product placements there, launching a platform, and the pressure to become fitness in...
2021-02-1840 minThe Friday Society7. The Evolution of Fitness with Alexandra Bonetti, CEO of TalentHackAlexandra Bonetti has built her fair share of successful businesses. After her first business, cult favorite Bari Studio, got acquired, she moved on to create TalentHack, a tech solution for wellness entrepreneurs bringing their business online. She gets into her predictions for boutique fitness, what she's seeing from instructors that are migrating to be 100% digital, and what's next for TalentHack. Resources!To keep up with me on Instagram or shoot me a DM, click here! To catch my masterclass on community building, click here! & remember - we give one entire course ($297) to a lucky re...
2021-02-1240 minThe Friday Society6. What Makes an Instructor Magnetic? ft. The Sweat SocietyThis is an episode you do NOT want to miss. Angie and Alisha have been hard at work building The Sweat Society, a training and development platform for instructors and fitness studios. They talk to us about starting over, how to give great feedback, what makes a great class, and so much more. Resources!To keep up with me on Instagram or shoot me a DM, click here! To catch my masterclass on community building, click here! & remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to sub...
2021-02-0547 minThe Friday Society5. Turning a Profit During Lockdown ft. Katie AtteberyIn this episode, we hear from Katie Atterbery, studio owner of Rush Cycle Encinitas. Katie came from a finance background, and talks to us about how she divides her profit as a business owner, the spreadsheets she looks at to understand her business, and what she thinks studio owners are wasting their money on. This is one of my favorites so far, so I hope you enjoy it! Resources!To keep up with me on Instagram or shoot me a DM, click here! To catch my masterclass on community building, click here! & remember - we...
2021-01-2846 minThe Friday Society4. Alex Joy Pucci: How Just One Client Can Uplevel Your Entire CareerIn this episode, we (virtually) sit down with Alex Joy Pucci, international fitness instructor. Alex started her career in NYC, has gone on to teach in Asia, and has worked with pretty much every big name boutique gym out there. She talks about what makes a great studio, and teaching to one person in the room. Enjoy! Resources!To keep up with me on Instagram or shoot me a DM, click here! To catch my masterclass on community building, click here! & remember - we give one entire course ($297) to a lucky reviewer each month, so...
2021-01-1749 minThe Friday Society3. Rumble Trainer Noah Floods on the Toxic Positivity of the Boutique Fitness IndustryIn this episode, we chat with (our personal favorite) Rumble Trainer, Noah 'Floods' Breymeier, on the challenges of being a fitness instructor, the benefits of having a niche training style, and why instructors need to stop acting like celebrities. Resources!To keep up with me on Instagram or shoot me a DM, click here! To catch my masterclass on community building, click here! & remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)! To learn more about my best-selling business course, Fiv...
2021-01-0748 min