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Marketing x AnalyticsData-Driven Growth x Marketing Challenges, with Justin Rashidi | Sponsored by SearchMasterThis episode is sponsored by SearchMaster, the leader in next-generation Generative Engine Optimization (GEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial!
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Alex Sofronas hosts the Marketing x Analytics Podcast featuring Justin Rashidi, co-founder of data enablement company SeedX. They discuss SeedX's approach to addressing business development issues, focusing on understanding KPIs, causal impact analysis, multi-touch attribution, and marketing mix modeling. Justin elaborates on running various statistical analyses, including click-based tracking, holdout tests, and LTV modeling. The...
2025-08-1934 minMarketing x AnalyticsThe Rise of Vibe Coding, with Justin Abrams | Sponsored by SearchMasterThis episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial!
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Justin Abrams, CEO and founder of Aryo Consulting Group, a Boston-based consultancy. Justin discusses Aryo's approach to integrating strategy, marketing, and technology to help small businesses grow, comparing his firm to a 'McKinsey for small business.' They also...
2025-08-1044 minMarketing x AnalyticsOptimizing Paid Search Marketing x Analytics, with Matthew Plese | Sponsored by SearchMasterThis episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Be among the first 50 users to sign up and get 6 months of Enterprise tier for free!
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In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Matthew Plese, president of catechismclass.com, about their efforts in optimizing Google Ads campaigns for his B2C business. Matthew shares insights on keyword strategies, the importance of analyzing organic versus...
2025-07-2130 minMarketing x AnalyticsThe Future of AI in Marketing x Analytics, with Jeff SauerWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Jeff Sauer, co-founder of Measure Holdings Group, about his extensive experience in the digital marketing and analytics industry. Jeff discusses his journey from running an agency to founding educational platforms like MeasureU.com and Data-Driven U, focusing on the shift towards AI-first business models and the future of marketing measurement. They also delve into the challenges of measuring top-of-funnel campaigns and the impact of privacy regulations on tracking and analytics.
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2025-07-1433 minMarketing x AnalyticsWhite Hat SEO and Marketing x Analytics, with Cody Jensen - CEO & Founder of SearchbloomWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Cody Jensen, founder of Search Bloom, a digital marketing agency specializing in SEO, Google Ads, and conversion rate optimization. Cody shares his unconventional path to digital marketing, starting at Google, moving to SEO companies, and eventually creating Search Bloom to maintain integrity in digital marketing practices. They discuss strategies for optimizing SEO for search engines and LLMs, the importance of analytics, and navigating changes in PPC campaigns. Cody also shares impactful client success stories and future developments in the...
2025-07-0729 minMarketing x AnalyticsHybrid Research Strategies x Marketing Analytics, with Todd Latham - CEO of AttestWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Todd Latham, CEO of Attest, a market research platform. Latham discusses the evolution and benefits of fast, AI-driven market research, highlighting the efficiency, speed, and broad demographic reach of modern methods compared to traditional approaches. They explore various research types, the impact of AI, and the importance of hybrid research combining customer and market insights. Latham also shares his career journey and insights into transitioning from large corporations to smaller, agile companies.
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2025-07-0127 minMarketing x AnalyticsPersonalized Marketing Links x Advanced Analytics, with Scott CateWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro, about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improving user experience and increasing conversion rates. He also discusses the differentiation from on-page personalization tools, the technical aspects of their platform, and the benefits for both large enterprises and smaller businesses.
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2025-06-1629 minMarketing x AnalyticsNavigating Political Divides using Marketing Analytics, with Chris PetersonVisit lifemind.ai to receive a free analysis about your customer's values to improve your business performance!
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Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values of liberal and conservative consumers, and the importance of aligning marketing strategies with these values. He also introduces his latest venture, lifemind.ai, which uses AI to categorize customers by liberal/conservative values, generational values, and regional data to enhance targeted...
2025-06-0930 minMarketing x AnalyticsOptimizing B2B SaaS with Conversion Copywriting, with Chris SilvestriWatch this episode on YouTube!
Join host Alex Sofronas on the Marketing x Analytics podcast as he sits down with Chris Silvestri, the “Conversion Alchemist.” Chris shares his journey from software engineer and punk rock drummer to expert in conversion copywriting and messaging strategy for B2B SaaS companies. Discover actionable insights on research-driven copywriting, differentiating your brand, optimizing website messaging, and leveraging AI in the writing process. Whether you’re a marketer, founder, or copywriter, this episode is packed with practical advice to help you find your message-market fit and turn more prospects into customers.
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2025-06-0132 minMarketing x AnalyticsMastering Amazon Marketing Analytics for Brand Growth, with Carolyn LoweWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazon advertising, including optimizing product listings, defending brand keywords, and leveraging data for competitive bidding. The conversation also touches on the challenges and opportunities of advertising on Amazon, including dealing with high CPCs and utilizing remarketing for high-ticket items.
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2025-05-2636 minMarketing x AnalyticsMarketing x Analytics: Revolutionizing Creative Content with AI, with Satej SirurWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution of Rocketium, the shift from B2C to B2B, insights on funding, marketing strategies, and the potential future role of AI in business. Satej shares valuable lessons on customer focus, product development, and navigating startup challenges.
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2025-05-1939 minMarketing x AnalyticsMobile Advertising x Marketing Analytics, with Nicoline Strøm-JensenWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN, Apple's privacy-centric attribution method, and its impact on personalization and advertising strategies. They also explore the future of AI in marketing, the complexities of tracking return on ad spend (ROAS), and the challenge of understanding word-of-mouth influence in a privacy-aware digital landscape.
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2025-05-1142 minMarketing x AnalyticsConversion Rate Optimization x Marketing Analytics, with Chris DayleyWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He provides practical advice on starting CRO, the significance of A/B testing, and tailoring marketing strategies to a business's specific needs. Chris highlights the shift from traffic generation to focusing on conversion quality and the benefits of a structured, data-driven approach to online marketing.
2025-05-0533 minMarketing x AnalyticsContent Distribution x Marketing Analytics, with Dave BeharOn this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Dave Behar, CEO and founder of Ion Network. Dave discusses the launch and growth of Ion Network, a hyper-local network of over 25,000 channels focused on sports, health, nutrition, and children's content. He details the network's distribution strategy across digital and OTT platforms, their content creation processes, and the significant role of brand partnerships. Dave also shares insights on a major trademark dispute and mentions Ion's varied revenue streams, such as advertising, e-commerce, and licensing.
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2025-04-2835 minMarketing x AnalyticsMastering the Expert Economy x Marketing Analytics, with Kyle ScottWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Kyle Scott, General Manager of High Growth Creators at Thinkific. Kyle discusses his background and the evolution from the influencer-driven creator economy to the emerging expert economy. He explains how experts can monetize their skills and the importance of personal branding. They also explore strategies for businesses using influencers in B2B marketing, measuring influencer campaign effectiveness, and the significance of balancing direct advertising with brand-building activities.
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2025-04-2137 minMarketing x AnalyticsPodcasting x Marketing Analytics, with Heidi SchalkWatch this episode on YouTube!
In this episode of the 'Marketing x Analytics Podcast', host Alex Sofronas interviews business strategy coach and visibility expert, Heidi Schalk, who shares insights on leveraging podcasts for business growth. Heidi, who hosts the 'Be Seen, Be Heard, Be Empowered' podcast and the newly launched 'Business Growth Spotlight', discusses the strategic value of podcasting as an untapped market for increasing brand visibility. She recommends that business executives either host their own podcasts or guest on others, focusing on where their target audience is most likely to be. Heidi emphasizes the importance of...
2025-04-1435 minMarketing x AnalyticsOffers and Conversions x Marketing Analytics, with Ali DeMockerWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Ali DeMocker, VP of Conversion Rate Optimization at BMG 360, about effective strategies for improving conversion rates. Ali shares insights on lead generation, landing page optimization, and how to approach personalization by focusing on user behavior specific to different channels. They discuss the importance of creative and user feedback through reviews, the role of offers in driving conversions, and the balance between broad targeting and personalized experiences. Additionally, Ali touches on using dynamic landing pages, the impacts of device...
2025-04-0643 minMarketing x AnalyticsAttention Economy x Communication Strategy, with Doug BuskWatch this episode on YouTube here!
In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Doug Busk, a principal at ARVO Advisory and a consultant specializing in marketing transformation. Doug shares his unique career journey from the .com revolution to mobile marketing, social media, and content marketing. He discusses the future of mobile interfaces, the metrics that matter most in evaluating engagement, and the evolving roles of marketing and communications. Doug emphasizes the importance of brand storytelling, the hero's journey framework, and adapting to AI and bot-generated content. He also highlights the impact...
2025-03-3045 minMarketing x AnalyticsLinkedIn Mastery: Maxim Gubarev's Secrets RevealedWatch this episode on YouTube!
In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Maxim Gubarev, a college student and aspiring entrepreneur. Maxim discusses his early start in digital journalism and content marketing in high school. He shares his journey from corporate jobs to building his personal brand on LinkedIn, where he has posted daily for 700 days. Key topics include the importance of consistency, balancing multiple projects, and overcoming age-related skepticism. Maxim also shares his future vision for his agency and offers advice on personal branding and content management.
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2025-03-2447 minMarketing x AnalyticsMarketing x Growth, with Chad Sollis | Sponsored by AdverityThis podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Chad Sollis, a veteran in high-tech marketing with over two decades of experience. Chad emphasizes the critical importance of product-market fit for exponential company growth, sharing his experiences with companies like Vivint and Traeger. They discuss various strategies, including the evolution from strong go-to-market teams to focusing deeply on customer needs for a complete end-to-end exp...
2025-03-1646 minMarketing x AnalyticsTransforming B2B Sales and Marketing with AI, with Olivier Labbé | Sponsored by AdverityThis podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Olivier Labbé, a seasoned B2B go-to-market strategist and consultant for early-stage startups. Labbé discusses the evolution of B2B go-to-market strategies, highlighting how B2B companies often lag behind B2C in leveraging technology and data. He points out the increasing importance of AI and automation in modernizing data infrastructure and reducing the need for large...
2025-03-0841 minMarketing x AnalyticsRevolutionizing Marketing with Generative AI, with Jim Sterne | Sponsored by AdverityThis podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jim Stern, an expert in artificial intelligence and digital marketing, about the evolving landscape of marketing due to AI advancements. Jim discusses his extensive experience from the early days of selling Apple products to his work on machine learning and generative AI. He explains his research process and talks about his latest book on the future of...
2025-03-0144 minMarketing x AnalyticsPodcasting x Marketing, with Tom SchwabWatch this episode on YouTube!
In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Tom Schwab, founder of Interview Valet. Schwab shares insights into his career journey from a Naval Academy graduate and mechanical engineer to running a podcast interview marketing agency. He discusses how marketing has evolved, especially the shift from guest blogging to targeted podcast interviews. Schwab emphasizes the importance of generating human-created, collaborative content in an AI-dominated world and highlights best practices for successful podcast guesting. The conversation further delves into the significance of analytics, effective content strategies, and the...
2025-02-2441 minMarketing x AnalyticsEmotional Triggers in Modern Consumer Behavior, with Laura BomanWatch this Episode on YouTube!
In this episode of the Marketing x analytics podcast, host Alex Sofronas chats with Laura Boman, a PhD specializing in consumer research. Laura dives into the surprising factors that shape our food experiences, revealing how ambient lighting can enhance food flavor and how eco-labels trick consumers into seeing products as healthier and tastier. She also uncovers the power of emojis in increasing tips and explores the dark yet fascinating concept of schadenfreude, showcasing its potential to boost nonprofit donations. Laura's groundbreaking experiments further examine the influence of scent on consumption and the...
2025-02-1630 minMarketing x AnalyticsHow to Become a Celebrity, with Christian Ray FloresWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Christian Ray Flores, a brand strategist and founder of Third Drive Media. Christian shares his journey across four continents and his early success as a pop star, illustrating the foundations of personal branding. He explains how his company evolved from video marketing to personal brand development for tech founders and nonprofit leaders. Christian discusses the essence of authentic personal branding, overcoming psychological barriers, and packaging your unique value. He highlights the importance of authenticity and societal needs in brand...
2025-02-0841 minMarketing x AnalyticsExpert B2B Marketing Strategies, with Jason KashyapWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jason Kashyap, a seasoned marketer with over a decade of experience in both in-house and agency roles. Kashyap, who originally trained as an engineer, discusses his transition into marketing, highlighting the analytical nature of paid media. He shares insights from his diverse career, including managing chaotic workloads at a small agency, growing a paid media program to $200 million in ARR for a software company that went public, and his return to independent consulting. The conversation delves into managing client...
2025-02-0234 minMarketing x AnalyticsAI in Sales: Unlocking Efficiency and Coaching, with Ned ArickWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Ned Arick, Chief Revenue Officer at Attyx. Ned discusses his journey from being a partner and CRO at Beam to scaling Attyx from eight to nine figures in revenue. Key topics include documenting processes, building a high-performance culture, and understanding customer pain points. Ned emphasizes the importance of goal-setting and detailed forecasting, understanding campaign metrics, and how best to navigate the complexities of customer acquisition costs. He also shares insights on leveraging AI in inbound and outbound strategies, with...
2025-01-2645 minMarketing x AnalyticsAutonomous Marketing: The AI Evolution in Data Analytics, with Alex ButtlerWatch this episode on YouTube, and please subscribe to support this podcast!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Alex Buttler about the evolving landscape of marketing technology and data integration. Buttler, who has over a decade of experience in the marketing tech space, discusses his journey from media buying to marketing analytics and his current role at Adverity. They explore how Adverity helps businesses manage and aggregate data, and the challenges large and small companies face in terms of data infrastructure. Buttler details the importance of data s...
2025-01-2033 minMarketing x AnalyticsThe Advertising Geofencing Revolution, with Barbara Wardell & Ernesto CullariIn this episode, Alex Sofronas speaks with Barbara Wardell and Ernesto Cullari, co-founders of Barbara & Wardell, about their geofencing ad agency and how it improves advertising effectiveness by using GPS-based technology to send targeted ads and measure store visits.
The discussion covers the history and evolution of geofencing, the benefits of this technology for small businesses, and how it was especially useful during the COVID-19 pandemic.
They delve into technical aspects, the integration with different advertising platforms, and future innovations that may involve AI, along with several success stories demonstrating the real-world impact of geofencing...
2024-12-2238 minMarketing x AnalyticsAI Strategy x Marketing Disruption, with Lisa Cole | Sponsored by AdverityThis podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.
In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing workflows and the importance of sustainable growth strategies.
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2024-11-1842 minMarketing x AnalyticsRepresentation x Influence, with Sona Klucarova | Sponsored by AdverityThis podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.
In this podcast episode, host Alex Sofronas talks with Sona Klucharova, a consumer behavior researcher, about the role and impact of disabled social media influencers. They explore the challenges these influencers face, the importance of their representation in marketing, and the ethical considerations unique to their portrayal. The conversation also addresses the misconceptions about disabled influencers and the need for authentic representation, highlighting the ongoing and future research directions in this area.
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2024-10-2028 minMarketing x AnalyticsAgency Marketing x Analytics, with Terence Tam | Sponsored by AdverityThis podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.
This podcast episode, featuring an interview with Terence Tam by Alex Sofronas, delves into Terence's journey from academia to managing a marketing agency. It explores various facets of his career, including property investment, running a printing business, and his agency's approach to client relationship growth through strategic funnels and ads. The script also covers operational strategies such as market-focused offerings, employee selection aligned with core company values like extreme ownership, and leveraging industry experience for niche sp...
2024-10-1533 minMarketing x AnalyticsAI-Driven Marketing x Analytics, with Hikari SenjuThis episode of the Marketing x Analytics podcast features host Alex Sofronas talking with Hikari Senju, founder and CEO of Omneky, about the transformative role of AI in personalized advertising. Hikari discusses the journey of founding Omneky in 2018, its unique approach to integrating AI in content creation and analytics, and the future implications of AI's exponential growth in the advertising industry. The conversation also delves into the challenges of data security, intellectual property, and brand safety, shedding light on how enterprises can leverage AI while navigating these complexities.
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2024-09-3042 minMarketing x AnalyticsProduct Marketing x Data, with Michael RosenfeldIn this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Michael Rosenfeld, a senior product marketing manager at MikMak, who shares insights from his decade-long experience in product marketing. They discuss the critical role of product marketing in translating product features into business value, the collaborative nature of the role with various teams, and the importance of data-driven decision-making. Michael also shares practical advice on developing a career in product marketing, addressing challenges like interdepartmental contention, and the evolving impact of AI in the industry.
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2024-09-2333 minMarketing x AnalyticsEmpowering Women x Business Results, with Jeni GolombWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jeni Golomb, former CMO and founder of Glassbreaker. Jeni discusses her mission to guide women marketing leaders to the C-suite through personalized coaching and workshops, driven by her extensive 20-year career in marketing and her commitment to gender equity. She shares insights into her career progression from electrical engineering to senior marketing roles, effective marketing strategies, and the importance of consumer-focused initiatives in both B2B and B2C contexts.
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2024-09-0946 minMarketing x AnalyticsLeadership x Analytics, with Quinn O'BrienWatch this episode on YouTube here!
In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Quinn O'Brien, CMO of Carnegie Learning, about his extensive career in both agency and client-side roles. Quinn shares his transition from agencies like Ogilvy and Mather to leadership at Lenovo and Carnegie Learning, offering valuable insights into effective client-agency relationships and the evolving role of AI in marketing. The discussion also delves into traits of successful marketing leaders, the importance of understanding business goals, and the balance between strategic thinking and execution.
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2024-08-2641 minMarketing x AnalyticsAnalytics x Insights, with Parnikaa MitraFill out this audience survey for a chance to win $100 USD cash!
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Alex Sofronas hosts Parnikaa Mitra on the Marketing x Analytics Podcast, where they discuss Mitra's journey from chemical engineering to marketing. Mitra shares insights on how the COVID-19 pandemic shifted her career focus toward the importance of data-driven marketing, emphasizing consumer behavior, predictive analytics, and personalization. They also explore ethical considerations in marketing, the evolving role of automation, and augmented reality in future marketing technologies.
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2024-08-1027 minMarketing x AnalyticsStartup Marketing x Strategy, with Payal RajThis episode is sponsored by ASofronas Marketing Services, book a call here!
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In this insightful episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Payal Raj, VP of Marketing for an indoor air quality solutions company and a fractional CMO. Payal shares her journey from consulting to becoming a fractional CMO, the importance of networking, and the dynamic nature of the role. They discuss the differences between fractional and full-time CMOs, challenges faced by early-stage startups, and effective marketing tactics. Payal also offers advice on measuring success...
2024-07-1432 minMarketing x AnalyticsMarketing x Music Festivals, with Jeff SteinkaThis episode is sponsored by ASofronas Marketing Services.
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In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA, an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, email/SMS campaigns, and identity resolution. They also touch on the challenges of bot traffic, the impact of streaming services, and the use of AI in content creation. The conversation concludes with insights into future marketing trends and the importance of first-party data in a...
2024-07-0754 minMarketing x AnalyticsCMO Strategy x Analytics, with Katie SmithThis episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today!
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Katie Smith, a fractional Chief Marketing Officer. Katie discusses the shift towards customer-driven marketing strategies, the interchangeable nature of marketing tactics, and the importance of selecting the right platforms. She shares her unique career path from outdoor guide to marketing expert and offers advice on becoming a fractional CMO. Katie also elaborates on the benefits of a fractional CMO over a marketing...
2024-06-3034 minMarketing x AnalyticsGrowth x Analytics, with Barbara GalizaThis episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today!
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Barbara Galiza, a freelancer in growth and marketing analytics. Barbara discusses the essence of growth marketing, focusing on data-driven decision-making and analyzing paid media. She emphasizes leveraging successful strategies, understanding data discrepancies, and using growth models. The episode also covers server-side tracking, attribution challenges, and trends in growth marketing influenced by AI and privacy...
2024-06-2448 minMarketing x AnalyticsCMO Journey x Strategy, with Jehanzaib AzamThis episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today!
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In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jehanzaib Azam, the Chief Marketing Officer at Progatix. Jehanzaib shares his career trajectory, starting with his formal education in marketing and evolving into various roles such as social media manager, digital marketing manager, and head of marketing before becoming CMO at Progatix. He discusses his strategies for success in marketing, the importance of adapting to new technologies like AI, and the evolving landscape...
2024-06-1725 minMarketing x AnalyticsMarketing x Operations, with Ryan NewmanThis episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Ryan Newman, Associate Director of ABM Operations at School Specialty LLC. Ryan shares his unique career journey from sales to marketing analytics and discusses the challenges of transforming a legacy print-based organization into the digital age.
Discover how AI is revolutionizing marketing operations, from lead scoring to campaign integration. Ryan also provides insights into the evolving relationship between marketing and sales and the future of marketing...
2024-06-1038 minMarketing x AnalyticsAnalytics x Data, with Seifu Zerihun, Ph.D.Join Alex Sofronas in an enlightening conversation with Seifu Zerihun, Ph.D., Analytics Director at Circana. Seifu shares his journey in the analytics industry, insights on its evolution, and his approach to analytics projects. They discuss the ethical considerations in data science, the impact of economics on analytics, and the future of AI in the field. Be sure not to miss valuable advice for aspiring analysts and real-world examples of impactful analytics projects.
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2024-06-0330 minMarketing x AnalyticsBrand Transformation x Marketing Analytics, with Kylie Kullack | Sponsored by AdverityThis episode is sponsored by Adverity. Visit Adverity.com to book a demo.
In this episode of the Marketing x Analytics Podcast, join Alex Sofronas and guest Kylie Kullack, Head of Client Engagement at Struck, for a deep dive into the intersection of destination marketing, outdoor recreation, and biotech. Kylie, a seasoned marketing expert, shares her journey and insights into brand transformation, highlighting the unique challenges and strategies within these diverse sectors. From boosting tourism for the state of Utah to positioning biotech firms for growth, this conversation explores how data analytics and creative marketing converge to...
2024-05-2835 minMarketing x AnalyticsCopywriting x Funnel Optimization, with Jason FisicoWatch this episode on YouTube!
This episode of the Marketing x Analytics Podcast features a discussion between host Alex Sofronas and guest Jason Fisico, founder and CEO of Fizzy, a growth marketing agency. They discuss Jason's journey in the marketing field, the establishment and growth of his agency, and dive into specific strategies and analytics that drive success in growth marketing. The episode offers insights into effective marketing approaches, the value of copywriting, and how analytics shape marketing decisions.
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2024-05-0135 minMarketing x AnalyticsInfluencer Marketing x Analytics, with Lephate Cunningham IIIWatch this episode on YouTube!
In this podcast episode, host Alex Sofronas delves into a detailed conversation with Lephate Cunningham III, Associate Manager of Creator Partnerships at Cycle, on influencer marketing nuances, efficacy in B2C versus B2B, collaboration strategies, authenticity importance, and career advice within the creator industry. The discussion covers essential aspects like brand-influencer relationships, content evolution, and tactical guidance for content creators seeking impactful brand partnerships.
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2024-04-2245 minMarketing x AnalyticsThe Evolution of Marketing, with Professor Christian FarioliIn this episode, host Alex Sofronas talks with Christian Farioli, a World-class Digital Marketing Strategist, Book Author, CEO, and Professor about his journey in digital marketing, starting from his early days at Oracle to running his own agency. Professor Farioli shares insights from his work across diverse industries, emphasizing the value of understanding customer needs, the importance of keeping up with changes in the marketing field, and how to effectively reach and engage your target audience. Key discussions include building trust with clients, creating content that truly serves the audience's interests, and a thoughtful take on navigating privacy laws...
2024-04-1551 minMarketing x AnalyticsActivating the Greatness in Others, with Jake BaadsgaardWatch this episode on YouTube!
In this episode, Alex Sofronas sits down with Jake Baadsgaard, Founder and CEO at Disruptive Advertising, to delve into the intersection of marketing and personal development. Jake shares his philosophy on seeing the potential in others, the role of vulnerabilities in building relationships, and his unique approach to leadership at Disruptive Advertising. A thought-provoking conversation that challenges conventional notions of success.
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2024-04-0839 minMarketing x AnalyticsMarketing x Incrementality, with Max GreenAlex Sofronas hosts Max Green, Director of Marketing Analytics and Operations at REI, to explore the complexities of marketing analytics. This episode delves into different types of marketing campaigns, how to measure their effectiveness, and the future of marketing measurement amidst changing privacy regulations and cookie deprecation. Additionally, they discuss Max's career trajectory and the skills required for success in marketing analytics.
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2024-03-2541 minMarketing x AnalyticsMarketing x Lower Funnel, with Hal SmithWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital. They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition costs, differentiating agency services in a crowded market, and measuring the effectiveness and return on ad spend for lower funnel marketing.
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2024-03-1844 minMarketing x AnalyticsHumanity x AI, with Greg BrooksWatch this episode on YouTube!
In this thought-provoking episode, host Alex Sofronas is joined by Greg Brooks, partner and CMO at SearchTides. They dive deep into the complex world of Artificial Intelligence, its intersection with marketing, and the potential impact of AI in our future society. Listen as they discuss the possibilities and implications of a world heavily reliant on AI, the need for a balance of technology and humanity, and how we could maximize AI while avoiding potential pitfalls.
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2024-02-2548 minMarketing x AnalyticsDigital Marketing x Consumer Products, with Christian MercadoWatch this episode on YouTube here!
In this enlightening episode of the Marketing x Analytics Podcast, join host Alex Sofronas as he welcomes guest Christian Mercado, a seasoned digital marketer and manager at Level8 Luggage. As they delve deep into the world of digital marketing trends, learn more about Christian's shift towards social media and content trends on platforms like TikTok and Instagram. Discover insightful strategies for product differentiation in saturated markets with a deep dive into the world of selling olive oil online. Listen in as Alex and Christian discuss the prospect of an AI-driven marketing...
2024-02-1839 minMarketing x AnalyticsInvesting and Innovation: A Deep Dive with Alex BilzerianWelcome to another exciting episode where we sit down with Alex Bilzerian, a powerhouse in venture capital, AI, machine learning, and various other sectors. With a rich background in investing and innovation, Alex has worn many hats throughout his career. His experiences range from venture capital and alternative investments to cutting-edge sectors like AI and machine learning. He has also worked extensively in commodities and product marketing.
In this episode, we delve into Alex's inspirations, explore how his multifaceted education in Physics and Creative Writing at Cornell University has shaped his investing strategies, and learn about his...
2023-09-0445 minMarketing x AnalyticsBusiness x Marketing Analytics, with Melissa Harris and Juan AlfonzoIn this awesome group podcast episode, I sat down with Melissa Harris, CEO of M Harris & Co., and Juan Alfonzo, The Social Media Jedi.
We discuss demand testing when launching a new product, how executive communications have changed since COVID, custom analytics vs out of the box analytics, the importance of a product market fit, and why Billie Eilish’s book release flopped - along with great anecdotes from our own lives as consumers.
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2022-03-1449 minMarketing x AnalyticsAdvertising Experiments x Marketing Analytics, with Daniel LedermanIn this exciting and scientific episode, I sat down with Daniel Lederman, Senior Performance Analytics Lead at Roku. We discuss the strengths and weaknesses of incremental measurement of advertising, ghost ads, different methods of marketing experimentation, multi-touch attribution & media mix modeling, and more.
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2022-03-0649 minMarketing x AnalyticsE-Commerce x Marketing Analytics, with Christian MercadoIn this exciting and strategy-focused episode, I sat down with Christian Mercado, Chief Executive Officer at Mercado Ventures and Digital Marketing Manager at Level 8. We discuss how to build an e-commerce site, drop shipping strategies, marketing tactics with a heavy focus on utilizing Facebook Interest and Lookalike campaigns, and how to analyze data to improve website sales performance.
Some listeners may be interested in the instagram face tracking we discussed in this episode. You can find more information about that here: https://www.cbinsights.com/research/facebook-emotion-patents-analysis/
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2022-02-2758 minMarketing x AnalyticsPaid Search x Marketing Analytics, with John BusbyIn this episode I sat down with John Busby, CMO and Managing Director at Centerfield. We discuss the basics of paid search, but also dive deep into real life challenges when implementing paid search for a business. We also discuss how to measure paid search success, execution strategies, differences between branded and unbranded search campaigns, and more.
Also, I mis-quoted Goodhart's Law in this episode. Here is the correct quote: “When a measure becomes a target, it ceases to be a good measure.” In other words, when we set one specific goal, people will tend to optimize for...
2022-02-2056 minMarketing x AnalyticsManaging Marketing Tech, with Alex Buttler"Manage technology, don't let it manage you."
In this episode, I sat down with Alex Buttler, Account Manager at Adverity. We discuss how to manage technology responsibly in a business and in our personal lives, how Adverity can help with marketing measurement and reporting, and Alex's favorite marketing tools.
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2022-02-1433 minMarketing x AnalyticsGaming x Marketing Analytics, with Brad TenenholtzIn this exciting episode, I chat with Brad Tenenholtz, CEO of Corporate Esports Association (CEA). We discuss the positive impact that CEA makes in team communication, and how Brad grew a community of tens of thousands of gamers across industries.
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2022-02-0739 minMarketing x AnalyticsHealthcare Marketing x Analytics, with Jesse MorrisonIn this episode I sat down with Jesse Morrison, Chief Analytics Officer at Enjoin, to discuss analytics and marketing strategies in the healthcare industry, entrepreneurship, psychological marketing principles reflected in religious outreach, and the marketing genius behind products like beanie babies.
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2022-01-3048 minMarketing x AnalyticsA/B Testing x Marketing Analytics, with Patrick BuffumIn this episode I sat down with Patrick Buffum, Product Manager of Optimization at ConsumerTrack, to discuss A/B testing, business success measurement, and navigating the first few years in the professional world.
PROMO: Get 15% off Linq here!
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2022-01-2339 minMarketing x AnalyticsCMO x Marketing Analytics, with John LambJohn Lamb is the Chief Marketing Officer at Elo. In this episode we discuss what it takes to lead a marketing organization, how to hire a great team, skills to build within marketing analytics, and how advanced analytics can improve the customer experience.
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2022-01-1636 minMarketing x AnalyticsMarketing Agency x Analytics, with Archit ShoreyIn this exciting episode, I sat down with Archit Shorey, a lead analyst at Merkle. We discuss Archit's journey as a marketing analyst, and how to grow and succeed in an analytics career.
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2022-01-1245 minMarketing x AnalyticsUser Experience x Marketing Analytics, with Alexandra SrpAlexandra Srp is an experience researcher at Ogilvy. In our discussion we cover real-life examples of user experience design, the value UX research brings to an organization, and advice for starting your career in user experience and design.
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2022-01-0156 minMarketing x AnalyticsThe Evolution of Marketing Analytics, with Steve KietzIn this episode I sat down with a very talented business leader, Steve Kietz. Steve is the Chief Executive Officer of Reliant Funding, a leading small business lender out of San Diego. We discuss Steve's career path to become a CEO, the metrics to use when calculating a return on marketing investment, and the evolution of marketing analytics as a business function.
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2021-12-2827 minMarketing x AnalyticsSocial Media x Marketing Analytics, with Trevor FerreeThis is the season 2 finale of the Marketing x Analytics podcast. I sat down with Trevor Ferree, a talented marketer at IBM whose fresh perspective is sure to energize you about the future of marketing.
Trevor is also the Co-Founder and CEO of his own startup. TSV Analytics (Topic, Sentiment, and Virality Analytics) provides tailored social media analytics using multiple artificial intelligence and machine learning techniques. Their approach focuses on key terms relevant to each business’ specific areas of interest, and utilizes user topic selection to fine-tune results and produce future virality forecasts.
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2021-10-1728 minMarketing x AnalyticsDiversity and Inclusion x Marketing Analytics, with Jen AgbobliThis week I spoke with Jen Agbobli, Talent and Culture Lead at Kyndryl. We discuss how and why Jen founded the Diversity & Inclusion team at IBM in the performance marketing team, and how a strong culture can boost workplace productivity.
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2021-09-0637 minMarketing x AnalyticsContent Marketing x Analytics, with Sid KhaitanIn this episode I sit down with Sid Khaitan, Director of Content Strategy at Intouch Group. We discuss the value of writing for different stages in the customer funnel, how to get better at writing, and using pathos, ethos, and logos in your content to connect better with customers.
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2021-08-3029 minMarketing x AnalyticsData x Marketing Analytics, with Ayushi AgarwalIn this episode I sat down with Ayushi Agarwal, a Data Analyst at Salesforce (MuleSoft). We discuss how to tell an effective story through data, education paths to a career in data and analytics, and applying Machine Learning to real world problems.
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2021-08-2627 minMarketing x Analytics2021 x Marketing Analytics, with Nate ChristianIn this conversation I sit down with Nate Christian, Senior Director of Marketing Analytics at Vimeo. We discuss the impact of data privacy regulations on analytics, the value of diversity and inclusion in analytics, and the growing community of marketing analytics professionals.
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2021-08-1638 minMarketing x AnalyticsAgency Marketing x Analytics, with Peter NicolardiIn this week's episode I sat down with Peter Nicolardi, a performance and programmatic marketing manager at T-Mobile. We discussed his background at an ad agency, whether marketing analytics today is anything like Mad Men, and the pros and cons of a career in marketing.
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2021-08-1333 minMarketing x AnalyticsInnovation x Marketing Analytics, with Valerie LemieuxIn this episode, I sit down with Valerie Lemieux, a talented marketing leader. Valerie led a team in the Performance Marketing group at IBM, and recently joined CVS as Director of Performance Marketing.
We discuss Valerie's career path as one of the youngest Fortune 500 directors, lessons she learned as a young leader, performance marketing strategies between IBM and CVS, and examples of innovative marketing.
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2021-07-2925 minMarketing x AnalyticsInfluencer Marketing, with Laide AyodejiThis episode features a discussion on influencer marketing, audience segmentation, and brand relevance in our rapidly changing world. Laide Ayodeji is an account strategist at Google, focusing on multi-channel and consumer goods. With over 8 years of experience in marketing, Laide has seen the evolving marketing ecosystem and shares several examples of influencer marketing in the digital age.
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2021-07-2629 minMarketing x AnalyticsData x Analytics, with Mike AudiIn this episode we are joined by Mike Audi, founder of TIKI, to talk about the data economy, how TIKI works, and the impact of increasing demand for consumer privacy on paid marketing. You will love Mike's clarity as he explains graph databases, the types of data in highest demand, and his customer-centric company's purpose to disrupt the way our data is accessed and used.
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2021-06-2829 minMarketing x AnalyticsThe Tales of a Marketer, with Jim SterneIn this episode, I sat down with Jim Sterne, an author, speaker, and consultant for over 25 years. He has written a dozen books on advertising, marketing, customer service, email marketing and web analytics. He is the founder of the Marketing Analytics Summit (eMetrics Summit), co-founder of the Digital Analytics Association, and creator of the Analytics Cohorts mutual mentorship program.
We discuss Jim's story, how customers' interactions with businesses has changed after the internet became a thing, and different ways to get involved in the marketing world (along with some great stories).
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2021-06-2326 minMarketing x AnalyticsDesign x Marketing Analytics, with Sebastian HuynhIn this episode, I sit down with Sebastian Huynh, senior designer for account-based industries marketing at IBM. We discuss color, careers in the arts, analytics, artificial intelligence, and the connection points between design and analytics teams.
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2021-05-1735 minMarketing x AnalyticsData Science x Marketing Analytics, with Dr. Samar DeenDr. Samar Deen is a brilliant data scientist working in marketing analytics at IBM. In this episode, we discuss the challenges of implementing data science solutions, data-driven vs. model-driven organizations, career paths to data science, and the impact of COVID 19 on data science models.
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2021-05-0333 minMarketing x AnalyticsWisdom x Analytics, with Tanner SkenderianTanner Skenderian is a talented analytics professional who I had the pleasure of sitting down with in this week's episode. We discuss her background, interesting work experiences, and the wisdom we've been able to gain thus far.
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2021-04-0230 minMarketing x AnalyticsThe Future of Marketing, with Ari SheinkinIn this special kick-off episode for Season 2 of 'Marketing x Analytics', I sat down with Ari Sheinkin, Vice President of Performance Marketing & Analytics at IBM.
In this enlightening conversation we explore 100 years into the future of Marketing Analytics. We look into the past, recognizing greats like Ron Popeil, known for appearing in famous infomercials. We discuss the skills future marketing professionals need to develop, and what skills sit at the core of a successful analytics professional.
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2021-02-0526 minMarketing x AnalyticsMarketing & Analytics Careers, with Ainul HudaIn this episode I spoke with Ainul Huda, Vice President of Audience Development, Analytics and Social at Condé Nast, a global media company that is home to some of the world's leading brands including Vogue, The New Yorker, GQ, Vanity Fair, Wired, Architectural Digest (AD), Condé Nast Traveler and La Cucina Italiana. We discuss the pros and cons of a career in marketing, vanity metrics, career paths with a marketing skillset, and dive into the value that marketing and analytics bring to an organization.
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2020-12-2520 minMarketing x AnalyticsThe Truth about Marketing Analytics, with Ethan AdamsWant to know the truth when it comes to marketing analytics as your career? In this episode I sat down with Ethan Adams, Director of Marketing at Anguleris Technologies, a Chicago-based software company focused on building materials marketing, to discuss everything from the value of marketing to career opportunities with an analytics skill set.
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2020-12-0625 minMarketing x AnalyticsEducation x Marketing Analytics, with Anastasiia ToropovaLet’s talk about school. In this episode I speak with Anastasiia Toropova, who received her Master’s degree in Marketing Science from Colombia Business School in 2019 and currently works as a Senior Analyst at Schindler Elevator Corporation. In this episode we discuss the latest trends in marketing analytics, what you’ll learn in school about it, and what analytics really looks like in the professional world.
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2020-11-2728 minMarketing x AnalyticsLaunching Your Career in Marketing, with Sid KhaitanLearn how your podcast host Alex got started in Marketing Analytics, and how Sid Khaitan got started in Market Research and Strategy. Remember, it is never a straightforward path, so enjoy yours!
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2020-11-0226 minMarketing x AnalyticsIntroduction to Paid Search, by Alex SofronasIn this episode we review a metaphor for paid search marketing: fishing. I outline the basics elements of paid search, some of the metrics tracked, and the strategies around running paid search for different groups of customers.
This lesson is for those who are new to paid search marketing, or have no background on paid search marketing.
2020-10-1220 minMarketing x Analytics(Part 2) Hiring Greatness, with James RamseyPart 2 with James Ramsey, following Part 1: ‘What’s Broken in your Marketing Machine?’ Focused on hiring talented and passionate people to proactively fix any potential issues in the marketing machine.
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2020-09-2922 minMarketing x Analytics(Part 1) What’s broken in your marketing machine? With James RamseyIn this episode we sit down with James Ramsey, a marketing analytics superstar. We discuss strategic mistakes that can be devastating for a marketing organization, or ‘machine,’ and how to make sure you’re avoiding these mistakes.
Part 1 of 2.
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2020-09-2923 minMarketing x AnalyticsThe Perfect Analyst, with Scott ShafferIn this episode we discuss what it takes to be the perfect data analyst. You’re going to hear it from two marketing analytics professionals, myself and Scott Shaffer, Growth Analytics Lead at Hover. We recorded this episode when Scott was still my manager at IBM.
We explore the soft and hard skills needed to perfect analyst-level work with real life examples, and discuss how those skills can help a young analyst develop into a seasoned executive.
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2020-09-2118 minMarketing x AnalyticsThe Power of Data, with David MaysIn this episode I sat down with David Mays, a long time friend and data professional, to discuss the power of analytics in a business. We discuss Lifetime Value, how to balance analytics and executive direction, and why understanding customer behavior is one of the key components of successful marketing analytics.
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2020-09-1320 minMarketing x AnalyticsOrganic v. Paid Marketing, with Sid KhaitanIn this episode I sit down with Sid Khaitan who is currently the director of content strategy at Intouch group. At the time of recording he was the Strategic Insights Lead for Growth and Revenue Strategy at GoHealth. He is also a very talented marketer I worked with when we were at University together.
We discuss the importance of paid and organic strategies, and the conditions under which a business would use each strategy given their goals and position in the maturity curve. Tune in to learn about the intricacies between these two marketing tactics!
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2020-09-0621 min
Marketing x AnalyticsConditional ProbabilityIn this episode we explore the uses of conditional probability in Marketing Analytics, and review some practical examples of how it can benefit the sales and marketing processes in a company. We put ourselves in the shoes of a marketer for Louis Vuitton, tracking the likelihood to purchase at various retail locations, as well as particular goods online. We walk through how these insights can inform strategic decisions, the portfolio of products offered, and paid search strategy.
2020-08-3011 minMarketing x AnalyticsMarketing & Analytics at a Startup, with Connor SkellyI sat down with Connor Skelly, Marketing Director at Brightfield Group, who help CBD and Cannabis brands succeed with comprehensive data and strategic insights. Connor shares his story about how he quickly became one of the youngest executives at his company, and how marketing analytics plays an integral role in his success.
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2020-08-2316 min
2020-01-0100 min2019-12-2800 minDaily WisdomEleanor RooseveltGreat minds discuss people, average minds discuss events, small minds discuss people.
2019-12-2700 min2019-12-2600 min2019-12-2400 minDaily WisdomGeorge Bernard ShawI occasionally swank a little because people like it. A modest man is such a nuisance.
2019-12-2301 min2019-12-2100 min2019-12-2000 min