Shows
Vitamin A - Deine Dosis Amazon PPC#226 – Die Top Amazon Ads Hebel 2025 mit Alexander SwadeNeue Features im Sekundentakt – oder einfach nur wir, die älter werden? ;) 2025 bringt Amazon Ads Updates schneller raus als je zuvor. Florian Nottorf spricht mit Amazon PPC Experten Alexander Swade darüber, welche Hebel wirklich Performance bringen und welche Neuerungen das Advertising auf Amazon nachhaltig verändern. Von Sponsored Ads für B2B über das Amazon Retail Media System bis zu smarterem Zielgruppen-Targeting und AMC Lookalikes – in dieser Episode erfährst du, welche Tools und Strategien jetzt wirklich zählen.Alle Themen der Episode im Überblick: Wiedersehen im Podcast: Was ist neu bei Alexander Swade? (00:00)Gründung von Maki...
2025-09-1748 min
The New Frontier: The AI, ecommerce and Answer Engine Optimization podcastInside Thrasio & SellerX: The Rise and Fall of the Amazon Aggregator with Senior Leader Alexander SwadeIn this episode of New Frontier, Jo welcomes Alexander Swade, a seasoned Amazon advertising expert with senior leadership experience at Thrasio, SellerX, and My Real Profit. Alexander shares his journey from Google Ads to leading large-scale advertising operations at Thrasio, one of the biggest Amazon aggregators. He discusses how he built high-performing teams, developed strategic automation tools, and optimized advertising for over 80 brands across multiple global markets. His approach focused on analytics, large-scale data processing, and automation to streamline advertising efficiency at scale.The conversation dives into the challenges of managing such a vast...
2025-02-181h 00
Amazon Ads Raw DailyEpisode #89 - Day 1 Highlights of Amazon Accelerate Event and the New Supply Chain Initiative 🚀📦Summary: Dive into the top announcements from the first day of Amazon Accelerate in Seattle. From Amazon's fully automated supply chain service to the innovations in generative AI for product listings, we cover the most important updates. Keep an ear out for insights on how Amazon continues to evolve in supporting sellers worldwide.Description:Happy Thursday, everyone! Welcome to Amazon Ads Reward Daily Podcast, episode 89. Fresh off the press, we're bringing you updates straight from Seattle, where the Amazon Accelerate event is unfolding. While I'm keeping pace with Pacific time from...
2023-09-1412 minAmazon Ads Raw DailyEpisode #88 - Amazon Accelerate Updates & Brand-tailored Promotions Deep Dive Addon 🛍️🎯Summary: Today, we're delving into the latest updates from Amazon Accelerate and discussing the recent changes in brand-tailored promotions. Learn about new audience segments like "at risk" and "promising" and find out how you can use them to your advantage.Description:Greetings everyone, and a sunny morning from Amazon Azure Daily! Today's a bit of a change - I'm not nestled in my comfy home studio but broadcasting straight from the office. And with Amazon Accelerate in the fray, there's so much to unpack.Yesterday, we took a plunge into brand-tailored promotions...
2023-09-1306 minAmazon Ads Raw DailyEpisode #87: Brand Tailored Promotions Deep Dive 📊🎯Brand Tailored Promotions is a new Amazon tool that allows sellers to create promotional discounts for specific customer audiences.The tool is currently free to use and there are no fees associated with redemption.Sellers can choose from six different customer audiences, including:Brand Abandoners 90 Days: Customers who have added any of the seller's brand products to their cart in the last 90 days but haven't purchased yet.Brand Followers: Customers who have followed the seller's brand on Amazon.High Spend Customers: A 5% sampling of the seller's highest spending customers in the last 12 months.Potential New Customers: Customers who have clicked...
2023-09-1221 minAmazon Ads Raw DailyEpisode #86 - The Power of Constant Learning 📚💼Title: Episode #86 - The Power of Constant Learning 📚💼Summary: In this episode, we dive deep into the significance of ongoing learning, especially in the digital age. Drawing from personal experiences, we discuss the motivating factors for the millennial generation and provide resources for those eager to learn more about data science.Description:Hello to all my lovely listeners, and welcome back to Amazon Ads Raw Daily, your daily dose of Amazon advertising and a little extra on the side. It's episode 86, and today's topic is close to my heart...
2023-09-1110 minAmazon Ads Raw DailyEpisode #85 - Anticipating Announcements at the Amazon Accelerate Event 🚀📅Summary: In this episode, recorded live on the 8th of September, we delve into the upcoming Amazon Accelerate event in Seattle. This annual seller event promises fresh announcements, especially in the advertising sector. Plus, a discussion on YouTube thumbnail testing and its impact on viewer engagement.Description:Hello everyone, welcome to another insightful episode of Amazon Ads Raw Daily on this fine Friday! We're on the brink of Amazon Accelerate - the annual spectacle hosted directly by Amazon. It's your window into invaluable learnings, networking opportunities, and a sneak peek into Amazon's future plans.
2023-09-0813 minAmazon Ads Raw DailyEpisode #84 - Delving into Product-Attributed Targeting Campaigns 🎧📱Episode #84 - Delving into Product-Attributed Targeting Campaigns 🎧📱Summary: This episode, recorded live on the 6th of September, delves into a hot topic: product-attributed targeting campaigns on Amazon. But first, an experiment with audio quality, recording outdoors, directly from a phone connected to a MacBook. Join us for this raw exploration!Description:Hello everyone, and welcome to a truly raw episode of Amazon Ads Raw Daily! I'm broadcasting directly from my phone outside to test the audio quality. Indeed, it's a sunny day here in Germany with temperatures soaring to 30 degrees - not wh...
2023-09-0705 minAmazon Ads Raw DailyEpisode #83 - Deep Dive into the Amazon Marketing Cloud (AMC) 🎧📱Summary: On Wednesday, the 6th of September, we explore the Amazon Marketing Cloud (AMC) in detail. Discover what AMC is, how it provides granular insights that no other Amazon service offers, and how its additional paid features can revolutionize your understanding of customer behavior on Amazon.Description:Good day to all listeners of Amazon Ads Raw Daily! On this insightful episode, we're focusing on the Amazon Marketing Cloud (AMC). Despite being around for more than a year, its depth and potential are something that many advertisers may not have fully grasped yet. Let's break it...
2023-09-0616 minAmazon Ads Raw Daily Episode #82 - The Importance of Naming Conventions in Campaigns & Updates from the Aggregator Scene 🎧📱Episode #82 - The Importance of Naming Conventions in Campaigns & Updates from the Aggregator Scene 🎧📱https://www.pymnts.com/amazon/2023/report-apollo-seeks-buyer-for-amazon-brand-aggregator-perch/ On this breezy Tuesday, the 5th of September, we dive deep into the importance of naming structures for advertising campaigns. Learn why a proper naming convention can be a game-changer in your Amazon Ads management. Plus, fresh updates from the aggregator scene, post Benitago's bankruptcy.Welcome back to Amazon Ads Raw Daily! On this bright September day, we'll delve into the details of naming conventions for your advertising campaigns, especially if you...
2023-09-0513 minAmazon Ads Raw DailyEpisode #81 - Bankruptcy of Amazon Ads Aggregator Benitago and Industry Impacts 🎧📱Episode #81 - Bankruptcy of Amazon Ads Aggregator Benitago and Industry Impacts 🎧📱Summary: On this sunny Monday morning in Berlin, we discuss the surprising bankruptcy of the Amazon ads aggregator, Benitago, and what this could mean for the e-commerce industry. As more aggregators appear and then disappear, the question arises: What does the future hold for these companies?Description:Good morning and welcome back to Amazon Ads Raw Daily, the hub for all things related to Amazon marketing technology. As the golden September in Berlin unfolds, we dive deep into a recent news i...
2023-09-0407 minAmazon Ads Raw DailyEpisode #80 - Amazon Brand Stores, Subscribe & Save Updates, and the Power of the DIBB Framework 🎧📱Episode #80 - Amazon Brand Stores, Subscribe & Save Updates, and the Power of the DIBB Framework 🎧📱Summary: In today's episode, we delve into the recent changes observed in Amazon's brand store and the notable testing on subscribe and save options. As the week comes to an end, we also introduce the DIBB (Data, Insights, Belief, Bet) framework, a tool that can enhance your decision-making and argumentative abilities in the business world.Description:Good morning and a hearty welcome to all our listeners, whether you're joining us for the first time or are a regu...
2023-09-0108 minAmazon Ads Raw DailyEpisode #79 - Shopify's Integration with Amazon's Buy with Prime and Tips on Cash Flow Management 💰📦Episode #79 - Shopify's Integration with Amazon's Buy with Prime and Tips on Cash Flow Management 💰📦In this episode, we dive into the significant announcement from Shopify and Amazon regarding their "Buy with Prime" integration, followed by a look at Amazon's revised payment policies for UK and European sellers. We also touch upon Apple's new ad library and an insightful source for staying updated on Amazon's scientific papers.Greetings all, and good morning from another episode of Amazon Ads Raw Daily. First up, I had to switch up my recording setup today due to some g...
2023-08-3111 minAmazon Ads Raw DailyEpisode #78 - Unpacking Retargeting on Amazon and the Stages of Competency in Performance Marketing 📊🎯Episode #78 - Unpacking Retargeting on Amazon and the Stages of Competency in Performance Marketing 📊🎯 In this episode, we delve into Amazon's retargeting dynamics, exploring the efficiency and flaws of retargeting campaigns. Plus, a reflective journey into the competency model, shedding light on the evolution from novice to expert in any given skill, with performance marketing as the lens.Hello everyone, welcome back to Amazon Ads Raw Daily. My voice might seem a bit off today, but let's get into the meat of our topic. We're diving deep into the world of retargeting, spurred by a r...
2023-08-3013 minAmazon Ads Raw DailyEpisode #77 - Navigating Review Changes and Exploring New Product Listing Features on Amazon 🎧📱Episode #77 - Navigating Review Changes and Exploring New Product Listing Features on Amazon 🎧📱Reporting again from the bustling MDS event in Barcelona, today's episode continues our exploration of Amazon's review and rating adjustments, diving deeper into category-specific changes. We'll also highlight an intriguing discovery related to parent-child product variations. As always, we're here to help you navigate these changes and anticipate potential impacts on your brand.Hey everyone, greetings from the vibrant MDS event in Barcelona. If you're watching on YouTube, you might notice I'm still in event mode, but bear with me. We hav...
2023-08-2905 minAmazon Ads Raw DailyEpisode #76 - Review Ratings on SERP: Do They Affect Click-Through Rates? 📈🔍Episode #76 - Review Ratings on SERP: Do They Affect Click-Through Rates? 📈🔍Join us from Barcelona at the MDS Summit as we delve into the recent changes on review ratings on the search engine result page. We ponder on how these updates, which took effect on August 15th, impact the click-through rates and product visibility. If you're wondering how this might affect new product launches and overall advertising data, this episode will shed some light on it. Listen in for practical insights on tracking these changes and staying ahead of the curve.Hell...
2023-08-2805 minAmazon Ads Raw DailyEpisode #75 - Understanding Amazon’s Off-Amazon Placements and the New Sponsor Brands Slideshow 🎥🛍️https://www.linkedin.com/posts/andreasreiffen_scoping-amazons-off-site-ads-opportunity-activity-7100493069740883969-ocVr Episode #75 - Understanding Amazon’s Off-Amazon Placements and the New Sponsor Brands Slideshow 🎥🛍️In today's episode, we dive into a thought-provoking post by Andreas Reifen about Amazon's move towards off-Amazon placements compared to Google's Search Partner Business. Also, get to know about the fresh beta update on Sponsored Brands, now allowing up to five custom images, setting a new trend in ad dynamics. Join us as we shed light on these developments and their implications on your advertising strategy.Hey, millennials! We have an in...
2023-08-2514 minAmazon Ads Raw DailyEpisode #74 - Unraveling the Prime Membership Hack & Amazon’s New Return Settings 📊📦https://bestatamazon.ck.page/posts/two-amazon-search-query-performance-hacks Episode #74 - Unraveling the Prime Membership Hack & Amazon’s New Return Settings 📊📦Today we delve deep into an insightful article by John Derkits on the Search Query Performance Report and the implications of shipping speed data. We also highlight Amazon's latest update concerning return evaluations. Discover the advantages of these insights and how to leverage them for your Amazon Ads strategies.Good morning, everyone! Welcome to Thursday's episode of the Amazon Ads Raw Daily podcast, episode 74. Today, we're building on yesterday's discussion about the Social C...
2023-08-2407 minAmazon Ads Raw DailyEpisode #73 - Harnessing the Power of Amazon's Search Query Performance Report 📊🔍💼Episode #73 - "Harnessing the Power of Amazon's Search Query Performance Report 📊🔍💼"Dive into the intricacies of Amazon's Search Query Performance Report. Discover how this tool can elevate your understanding of search query data, aid in effective decision-making, and enhance your brand's presence on the platform.Hello and a hearty morning to all our listeners. It's a beautiful Wednesday, the 23rd of August. Welcome back to another episode of Amazon Ads Raw Daily. For our avid followers, and newcomers alike, we have something special today: a deep dive into the wonderful world of the search qu...
2023-08-2313 minAmazon Ads Raw DailyEpisode #72 - Amazon's New Sponsored Brands Features: Theme-Based Targeting and Outcome-Based Campaigns 🎯💡🔍Episode #72 - "Amazon's New Sponsored Brands Features: Theme-Based Targeting and Outcome-Based Campaigns 🎯💡🔍"In today's podcast, we delve into Amazon's latest advancements in Sponsored Brands advertising: Theme-Based Targeting and Outcome-Based Campaigns. Learn how these features can reshape your advertising strategy, offer new avenues for campaign creation, and potentially streamline your ad management.Good morning and welcome to episode 72 of the Amazon Ads Raw Daily podcast! Despite missing our Monday edition, we're back this Tuesday, 22nd of August, charged up and ready to explore the thrilling developments in the Amazon advertising landscape.Hot off the p...
2023-08-2207 minAmazon Ads Raw DailyEpisode #71 - Expanding Amazon Sponsored Product Placements to Third-party Websites: What You Need to Know 🌍🛍️📢Title: Episode #71 - "Expanding Amazon Sponsored Product Placements to Third-party Websites: What You Need to Know 🌍🛍️📢"Summary: In this episode, we dive deep into the recent announcement by Amazon regarding the expansion of sponsored product placements to third-party websites. Discover the implications of this major update, its potential impact on sellers and advertisers, and how to navigate the changing Amazon ad landscape.Description:Hello and a joyful Friday to all! Welcome to episode 71 of the Amazon Ads Raw Daily podcast. Today, the 18th of August, we're pulling back the curtains on...
2023-08-1808 minAmazon Ads Raw DailyEpisode #70 - Amazon's Game-Changing Review Test: An Equal Playing Field for All? 🌟🛍️🔍https://www.linkedin.com/posts/alexanderswade_amazon-ecommerce-reviews-activity-7097513925675536384-qu7OEpisode #70 - "Amazon's Game-Changing Review Test: An Equal Playing Field for All?" 🌟🛍️🔍Today's episode dives deep into Amazon's latest buzz - a review/rating test that's turning heads. From an altered appearance on the search engine result page to the potential implications for sellers, new launches, and seasoned products, we analyze it all.Good morning, Amazon aficionados! Welcome to Thursday's episode of the Amazon Ads Raw Daily podcast, episode 70. Today, we uncover one of the most discussed topics in recent w...
2023-08-1714 minAmazon Ads Raw DailyEpisode 69 - Amazon's New AB Testing for Listing Photos & Enhanced Product Opportunity Explorer 📸🔍🚀Episode #69 - "Amazon's New AB Testing for Listing Photos and the Enhanced Product Opportunity Explorer 📸🔍🚀"In today's episode, we delve deep into Amazon's latest Seller Central updates, including the beta feature that allows full AB testing for listing photos. We also discuss the enhanced Product Opportunity Explorer and its downloadable reports, shedding light on how sellers can harness these features for better results.Hello everyone, and good morning! I hope you're all doing well. Today's episode of the Amazon Ads Raw podcast may not be daily, but it's packed with crucial updates for Amazon se...
2023-08-1605 minAmazon Ads Raw DailyEpisode #68 - New Twists in Amazon Ads: Bid Adjustments and Sponsored Display for Non-Sellers 🔄🖥️🚀Episode #68 - "New Twists in Amazon Ads: Bid Adjustments and Sponsored Display for Non-Sellers 🔄🖥️🚀Today, we dive deeper into the Amazon Advanced Tool Center's latest updates, with a spotlight on bid adjustments for various search placements and the surprising introduction of Sponsored Display for non-Amazon advertisers. We explore these significant shifts and what they could mean for the future of Amazon advertising.Good morning everyone! I'm Alex, and I'm thrilled to welcome you back to another episode of Amazon Ads Raw Daily. Fresh from my vacation, we're set to discuss some fascinating updates that have r...
2023-08-1112 minAmazon Ads Raw DailyEpisode #67 - Back in Action: The Growth of Amazon in Q2 2023 and Future Predictions 🌍📈🚀After a two-week break, we dive into the recent updates in the Amazon ecosystem, focusing on the impressive Q2 2023 earnings. We explore the potential growth areas for Amazon, such as health, media, and telecommunications, while touching on the challenges posed by platforms like TikTok, Shein, and Timo.Hello everyone! I’m back from vacation and thrilled to be steering the Amazon Ads Raw Daily podcast once again. Today, we're focusing on the significant developments from the past weeks concerning Amazon, notably its Q2 2023 earnings. We’ll also offer a glimpse into tomorrow's episode which will delve into...
2023-08-1018 min
Amazon Ads Raw DailySummer Vacation Filler - Episode #22 - Amazon Ads API Updates and Understanding CPC CalculationsThanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.
2023-08-0711 min
Amazon Ads Raw DailySummer Vacation Filler - Episode #21 - Leveraging Different Amazon Ads Campaign Types: A Strategic ApproachThanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.
2023-08-0309 min
Amazon Ads Raw DailySummer Vacation Filler - Episode #3 - Sponsored Display VCPM CampaignsThanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.
2023-07-3107 min
Amazon Ads Raw DailySummer Vacation Filler - Episode #2 - Amazon Ads Subscribe & Save Coupons (reupload)Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.
2023-07-2806 minAmazon Ads Raw DailyEpisode #66 - Amazon Opens Advertising to Non-Amazon Sellers: What Does It Mean? 📊🔍🎯Episode #66 - "Amazon Opens Advertising to Non-Amazon Sellers: What Does It Mean? 📊🔍🎯"Today, in the final episode before our summer vacation, we dissect Amazon's recent groundbreaking announcement: non-Amazon sellers can now advertise on Amazon. We delve into what this means for the advertising landscape, look into how it works, and speculate about its potential implications.Hello and welcome everyone to the Wednesday edition of Amazon Ads Raw Daily, episode 66. Today, on the 26th of July, we have something exciting on the horizon as we discuss a major Amazon announcement before we go on...
2023-07-2612 minAmazon Ads Raw DailyEpisode #65 - Nudging and Default Bias: Impact on User Behavior and Marketing Strategies 🧠💡🎯In today's episode, we explore the psychological effects of nudging and default bias, and how they play into marketing strategies. We also discuss how companies like Amazon and Airbnb leverage these principles to enhance user experience and conversion rates. Lastly, we remind you about our upcoming summer vacation starting from this Thursday.Good morning everyone! Welcome to Tuesday's episode of the Amazon Ads Raw Daily podcast, episode 65. Today, we'll take a detour from our regular Amazon Ads focus to delve into the psychological effects of nudging and default bias, and how they relate...
2023-07-2510 minAmazon Ads Raw DailyEpisode #64 - The Power of Collaborations: Unpacking the Success of the Barbie Movie 🎬💅👠Episode #64 - "The Power of Collaborations: Unpacking the Success of the Barbie Movie 🎬💅👠In today's episode, we take a break from the usual Amazon focus and look at the recent success of the Barbie movie. We examine the power of collaborations and how it contributed to the movie's success. Join us as we delve into the world of strategic collaborations, their impact, and how they could potentially be applied in the context of Amazon.Welcome to Monday's episode of the Amazon Ads Raw Daily podcast, episode 64! Today, we'll step away from our regular Amazon-re...
2023-07-2409 minAmazon Ads Raw DailyEpisode #63 - Updates to Amazon Ads API and Unpacking the Anchoring Bias in Marketing Strategies 🧩🎯🧠Episode #63 - "Updates to Amazon Ads API and Unpacking the Anchoring Bias in Marketing Strategies 🧩🎯🧠"In our latest episode, we discuss two significant updates to Amazon Ads API that affect Sponsored Brands and potentially your marketing strategies. We dive into what these changes mean, particularly the introduction of product collections for sponsored brand video ads. We also seek answers to a curious question regarding Amazon's unique way of announcing updates. Finally, we delve into a bit of psychology, exploring the anchoring bias and its implications for marketing and personal decisions.Welcome to episode 63 of Amazon...
2023-07-2117 minAmazon Ads Raw DailyEpisode #62 - Understanding New Amazon Ads Campaign Budget Rules and Their Implications on Your Strategy 💰🔎🎯Episode #62 - "Understanding New Amazon Ads Campaign Budget Rules and Their Implications on Your Strategy 💰🔎🎯"In today's episode, we dive into the new changes to Amazon Ads and the campaign budget rules. We discuss how the updated rules now allow budget rules to stack and add up, potentially increasing the spend significantly. We'll also talk about some potential drawbacks of the current setup, including its limitations in terms of decreasing budgets and scaling rules across campaigns. Join us to stay informed about this important change and understand how it could impact your Amazon strategy.Welcome...
2023-07-2007 minAmazon Ads Raw DailyEpisode #61 - "Amazon Ads API Updates, Understanding Psychological Effects, and How They Impact Your Amazon Strategy 📈🧠🎯Episode #61 - "Amazon Ads API Updates, Understanding Psychological Effects, and How They Impact Your Amazon Strategy 📈🧠🎯"In today's episode, we explore updates from the Amazon Ads API and discuss some psychological effects like confirmation bias, priming, and cognitive load. We also delve into how these effects can impact your Amazon strategy. Join us for a comprehensive view of both technical updates and the psychology behind successful marketing tactics.Welcome to Wednesday's episode of the Amazon Ads Raw Daily podcast, episode 61! Today we will unpack updates from the Amazon Ads API and discuss some psycholog...
2023-07-1912 minAmazon Ads Raw DailyEpisode #60 - Air.ai And their incredible realistic voice calls & Temu the amazon competitor from China Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.
2023-07-1815 minAmazon Ads Raw DailyEpisode #59 - Exploring Tailored Brand Promotions, Understanding Your Amazon Customer Base 🧠💰🎯Episode #59 - "Exploring Tailored Brand Promotions, Understanding Your Amazon Customer Base, and More on Psychological Marketing Effects 🧠💰🎯"In this episode, we dig into the new beta functionality, tailored brand promotions, and explore its potential implications on Amazon ads. We also anticipate future marketing strategies using this tool and tease our upcoming discussion about psychological marketing effects. Tune in to catch up on these exciting updates!Hello and good morning! A very happy Monday to all of you and welcome to the 59th episode of the Amazon Ads Raw Daily podcast! We hope you had a gre...
2023-07-1708 minAmazon Ads Raw DailyEpisode #58 - Prime Week Wrap-Up, Insights on Amazon Luna, and Post-Prime Day Ad Optimizations 🎉🎮🚀Episode #58 - "Prime Week Wrap-Up, Insights on Amazon Luna, and Post-Prime Day Ad Optimizations 🎉🎮🚀"In today's episode, we take a look at the record-breaking Amazon Prime Day 2023 and discuss Amazon's new cloud gaming service, Luna. We also touch on strategies for Amazon Ads optimization post-Prime Day. Stay tuned for an exciting exploration of Amazon's latest ventures!Hello and good morning, everyone. Welcome to the 57th episode of the Amazon Ads Raw Daily podcast! Today, we're dissecting the conclusion of Prime Week 2023, exploring Amazon's new cloud gaming service, Luna, and diving into strategies for Amazon Ad...
2023-07-1417 minAmazon Ads Raw DailyEpisode #57 - Prime Day 2023: A Resounding Success, Insights on Deal Badges, and The Promise of Progress 🔥🔴📈Episode #57 - "Prime Day 2023: A Resounding Success, Insights on Deal Badges, and The Promise of Progress 🔥🔴📈"Today, we're wrapping up the Amazon Prime Day 2023 with record-breaking results. The US saw a 114% increase in sales compared to the last 30-day average. We will also look at the power of the red "Prime Day" badges on deal items and a quick reminder about the value of progress over mere busyness.Good morning, everyone, and welcome to the 57th episode of the Amazon Ads Raw Daily podcast! I'm Alex, your host, and today we're quickly wrapping up the re...
2023-07-1303 min
Amazon Ads Raw DailyEpisode #56 - The Biggest Prime Day Ever, Violations in Sponsored Brand Ads, and The Importance of Progress 🔥🚫📈Episode #56 - "The Biggest Prime Day Ever, Violations in Sponsored Brand Ads, and The Importance of Progress 🔥🚫📈"Today, we're deep into the second day of Prime Day 2023, and initial reports suggest it might be the biggest Prime Day ever. We also examine violations found in sponsored brand video custom images and emphasize the importance of making real progress instead of merely keeping busy.Welcome to the 56th episode of the Amazon Ads Raw Daily podcast, everyone! It's Alex, your host, and it's Prime Day! We're midway through the celebrations on Wednesday, July 12th. As we div...
2023-07-1207 min
Amazon Ads Raw DailyEpisode #55 - Amazon PPC & Prime Day 2023, The MSG Sphere and The Success List Framework 🎉🔮📋Title: Episode #55 - "Prime Day 2023, The MSG Sphere and The Success List Framework 🎉🔮📋"On this episode, we commemorate the first day of Prime Day 2023 and cover a variety of fascinating subjects. We discuss an innovative building in Las Vegas, learn a new task prioritization framework from Jerry W. Keller, and share updates on Amazon Posts.Good morning and welcome everyone to the 55th episode of the Amazon Ads Raw Daily podcast! It's Tuesday, July 11th, Prime Day 2023, and we're ready to celebrate and learn. For those of you tuning in on any podcast platform...
2023-07-1110 minAmazon Ads Raw DailyEpisode # 54 - Jeff Bezo's decission making framework; new SB Headline Ad Formats and Final Prime Day thoughtsLinks:https://www.linkedin.com/feed/update/urn:li:activity:7083328246141845504?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7083328246141845504%29https://www.linkedin.com/feed/update/urn:li:activity:7083859053105340417?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7083859053105340417%29Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/
2023-07-1009 minAmazon Ads Raw DailyEpisode #53 - Threads: Meta's Twitter Rival App Strikes Gold & Power of Social Proof 💡💼Episode #53 - "Threads: Meta's Twitter Rival App Strikes Gold & Power of Social Proof 💡💼"In this episode, we discuss the booming launch of Meta's new app, Threads, a rival to Twitter, which secured 55 million users in a day. We touch upon the tensions between Twitter and its users under Elon Musk's leadership and discuss the role of 'social proof' as a powerful psychological trigger for the adoption of Threads.Hello, everyone, and welcome back to Amazon Ads Raw Daily podcast, where we discuss everything from Amazon PPC, advertising, marketing, technology, and more. Today...
2023-07-0712 minAmazon Ads Raw DailyEpisode #52 - Navigating Prime Day Challenges: Amazon's Tech Issues and Leveraging Psychological Triggers 🛒💥Episode #52 - "Navigating Prime Day Challenges: Amazon's Tech Issues and Leveraging Psychological Triggers 🛒💥"With Amazon Prime Day just around the corner, we discuss Amazon's tech issues with handling deals and a new Amazon Prime feature - invite-only deals, offering unique psychological triggers to prompt customer purchases. We also touch upon Amazon's recent push into certifications in advertising learning platforms.Hello, everyone, and welcome to another episode of the Amazon Ads Raw Daily podcast! Today, we're diving into Amazon's preparations for Prime Day and some exciting new developments. So, tune in, brace yourself, and let's...
2023-07-0612 minAmazon Ads Raw DailyEpisode #51 - Prime Day Strategies: The Importance of Unit Velocity and the new 'Notify Me' Feature 🛍️⏰Episode #51 - "Prime Day Strategies: The Importance of Unit Velocity and Using 'Notify Me' Feature 🛍️⏰"As the anticipated Amazon Prime Day approaches, we delve into the new feature on the Amazon mobile app that notifies customers about upcoming deals, and discuss the significance of unit velocity in your Amazon selling strategy. With an innovative approach to advertising and effective utilization of deals, Amazon sellers can significantly boost their sales and rankings.Hello, everyone! Welcome to the 51st episode of the Amazon Ads Raw Daily podcast, where we are gearing up for the eagerly awaited...
2023-07-0509 minAmazon Ads Raw DailyEpisode #50 - Leveraging Psychological Effects in Your Amazon Marketing Strategy: Hick's Law and the Decoy Effect 🧠🛒Episode #50 - "Leveraging Psychological Effects in Your Amazon Marketing Strategy: Hick's Law and the Decoy Effect 🧠🛒"In our special 50th episode, we delve into the fascinating world of psychology, exploring two psychological effects - Hick's Law and the Decoy Effect - and how they can be used to enhance your Amazon marketing strategy. Understanding the mental processes of consumers can aid in creating better products and offers on Amazon.Hello, listeners! We're celebrating a milestone today - it's Episode 50 of our Amazon Ads Raw Daily podcast. In honor of this, we're taking a detour...
2023-07-0410 minAmazon Ads Raw DailyEpisode #49 - Updates on Amazon's Small and Light Program and New Amazon Ads API Features 🛍️📦Episode #49 - "Updates on Amazon's Small and Light Program and New Amazon Ads API Features 🛍️📦"In this episode, we discuss the recent changes to Amazon's Small and Light program, the new Fulfillment By Amazon (FBA) fees, and updates to the Amazon Ads API. We cover how these changes affect sellers, particularly those selling smaller goods, and discuss potential implications for advertising and marketing strategies on Amazon.Happy Friday, listeners! In Episode 49 of our Amazon Ads Raw Daily podcast, we unpack the updates on Amazon's Small and Light program, the FBA program...
2023-06-3010 minAmazon Ads Raw DailyEpisode #48 - Exploring the Cross-Channel Planner Beta for Amazon DSP 📈🛠️Episode #48 - "Exploring the Cross-Channel Planner Beta for Amazon DSP 📈🛠️"Summary: In this episode, we explore the Cross-Channel Planner Beta, a tool available for those with an active DSP account on Amazon. We discuss its features, how to navigate through it, and the possible benefits of using this tool for audience insights, targeting, and budget planning.Welcome to Episode 48 of our Amazon Ads Raw Daily podcast, recorded this Thursday, the 29th of June. Today, we take a deep dive into the Cross-Channel Planner Beta tool available for those with an active Amazon DSP account...
2023-06-2909 minAmazon Ads Raw DailyEpisode #47 - Evaluating Advertising Strategies and the Importance of Contextual Understanding in Performance Marketing 📊🔍Episode #47 - "Evaluating Advertising Strategies and the Importance of Contextual Understanding in Performance Marketing 📊🔍"In this episode, we dissect the concept of "what works" in Amazon advertising and performance marketing. We delve into the importance of understanding the broader context when evaluating advertising strategies and the value of testing these strategies in various contexts. We also stress the importance of looking beyond advertising metrics to comprehend the overall impact on business.Welcome to Episode 47 of our Amazon Ads Raw Daily podcast, recorded this Wednesday. Today, we delve deep into the conundrum of "what works"...
2023-06-2809 minAmazon Ads Raw DailyEpisode #46 - Dee Dive into the Product Opportunity Explorer 🏊🏻♂️🛀🏻Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.
2023-06-2715 minAmazon Ads Raw DailyEpisode #45 - Amazon's new Sponsored Brands Headline Test on the German App 😱🧠Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.
2023-06-2608 minAmazon Ads Raw DailyEpisode #44 - Amazon's Beta Feature for Custom Promotions and Bulk Sheet Columns Update 🎯📑https://www.linkedin.com/posts/daniel-tejada-amazonadvertising_amazon-amazonppc-amazonadvertising-activity-7077718321877446657-ryTJThanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.
2023-06-2307 minAmazon Ads Raw DailyEpisode #43 Amazon Choice badge now more granular & Amazons Sneaky Move to update all Advertisers on the new daily budget policyThanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.
2023-06-2211 minAmazon Ads Raw DailyEpisode #42 - Amazon's Daily Budget Policy, API Updates, and New Badges on SERP 📊🔖Episode #42 - "Amazon's Daily Budget Policy, API Updates, and New Badges on SERP 📊🔖In this episode, we cover the latest updates from Amazon's Sponsored Ads daily budget policy, discuss changes to the API versions for advertising, and highlight recent issues with Amazon's reporting systems. We also explore new features on the Amazon SERP, including UI/UX changes and new badges for sponsored brands and product listings.Welcome to Episode 42 of our Amazon Ads Raw Daily podcast, recorded this sunny Wednesday, June 21. In today's episode, we have numerous exciting updates, primarily related to Amazon's Sponso...
2023-06-2108 minAmazon Ads Raw DailyEpisode #41 - Amazon's B2B Marketing Push, AI Innovations, and Google's Shopping Tool 🌐🛍️Episode #41 - "Amazon's B2B Marketing Push, AI Innovations, and Google's Shopping Tool 🌐🛍️"In this episode, we discuss Amazon's advertising expansion and its recent event, 'Amazon Port', in Cannes, France. We also explore the intensifying AI race with significant moves from ByteDance and Meta, plus a ground-breaking shopping AI tool from Google.The Links:https://about.fb.com/news/2023/06/introducing-voicebox-ai-for-speech-generation/https://blog.google/products/shopping/ai-virtual-try-on-google-shopping/Welcome to Episode 41 of our Amazon Ads Raw Daily podcast, recorded on a sunny Tuesday, June 20. We have a lot to unpack t...
2023-06-2013 minAmazon Ads Raw DailyEpisode #40 - Amazon Ads Reporting Delays & The Bankruptcy of Instant Pot 📉🍲Welcome to Episode 40 of Amazon Ads Raw Daily with your host, Alexander. Today, we unpack two surprising news stories that hold significant implications for the world of Amazon advertising and e-commerce. Here's what you can expect:Amazon Ads Reporting Delays: Amazon has recently reported delays in their sponsored ads reporting from June 1st to June 6th, and now another delay from June 14th to June 15th. This non-specificity implies the delay could be affecting all campaign types. We discuss the potential problems that these delays might cause, such as incorrect ACOS, TACOS, and profitability reporting...
2023-06-1911 minAmazon Ads Raw DailyEpisode #39 - Updates to Amazon Ads Advanced Tool Center & Emergence of Mistral: Europe's New AI Contender 🎯💡Episode #39 - "Updates to Amazon Ads Advanced Tool Center & Emergence of Mistral: Europe's New AI Contender 🎯💡"Summary: In this episode, we delve into the revamped Amazon Ads Advanced Tool Center, exploring its new features and how these enhancements facilitate API and bulk operations. We also discuss the availability of vendor test accounts for Belgium. Furthermore, we spotlight the emergence of Mistral, a promising new AI company based in Paris, aiming to fill the gap in Europe's AI landscape. Join us to get a fresh perspective on these developments!Description: Welcome to Episode 39 of Amazon...
2023-06-1613 minAmazon Ads Raw DailyEpisode #38 - "Deep Dive into Amazon Creator Connection Beta 🚀In today's episode, we take a comprehensive look at Amazon's Creator Connection tool, a unique method to set up affiliate influencer campaigns right within Amazon. This episode offers step-by-step guidance on setting up a campaign and the insights one can draw from this tool.Welcome to Episode #38 of Amazon Ads Raw Daily, where we continue our discussion on Amazon Creator Connection. Located in the brand content section of the advertising console, this tool provides a streamlined process for brands to set up their affiliate influencer campaigns.What's inside:Amazon Creator Connection - A...
2023-06-1508 minAmazon Ads Raw DailyEpisode #37 - Reddit's API Controversy and Amazon's New Beta Feature, Creator Connections 🌐Episode #37 - "Reddit's API Controversy and Amazon's New Beta Feature, Creator Connections 🌐"In this episode, we delve into the recent controversy over Reddit's API usage fees and how it's impacting the platform's community. We also introduce you to a new Beta feature by Amazon, Creator Connections, that links brands directly with Amazon's affiliate program.In the 37th episode of Amazon Ads Raw Daily, your host, Alexander Sweet, takes you through the latest developments in the world of technology and marketing. We start with an in-depth analysis of the recent Reddit controversy and move on...
2023-06-1409 minAmazon Ads Raw DailyEpisode #36 - Amazon's Hidden Bid Modifier and Other Updates in the Amazon Ads Ecosphere 🌐Episode #35 - "Amazon's Hidden Bid Modifier and Other Updates in the Amazon Ads Ecosphere 🌐" In this episode, we explore interesting updates and insights within the Amazon advertising landscape, from hidden bid modifiers in Sponsored Brand video campaigns to new features in Amazon Attribution. We also discuss intriguing trends in Amazon Ads and take a look at Amazon's AI-generated customer reviews.In the 35th episode of Amazon Ads Raw Daily, we dive into a plethora of updates and discoveries within the Amazon ecosphere. Our host, Alexander Swade, presents a variety of topics, from the int...
2023-06-1313 minAmazon Ads Raw DailyEpisode #35 - Navigating Brand Analytics Top Search Terms Report: New Vendor Central Updates 📊In today's episode, we cover an update to the Brand Analytics Top Search Terms Report, especially for those using Vendor Central. Even though the update has already been rolled out in Seller Central, we delve into the specifics of this powerful report that can provide critical insights for your brand.Welcome to episode 35 of Amazon Ads Raw Daily. In this episode, we break down the updates to the Brand Analytics Top Search Terms Report that were recently introduced to Vendor Central, as well as recap some key features already available on Seller Central.Understanding...
2023-06-1207 minAmazon Ads Raw DailyEpisode #34 - Harnessing Amazon Posts and Navigating the Updated Advertising Console 🌐In today's episode, we discuss some exciting updates including the integration of Amazon posts into the advertising console, and some changes in the Seller Central account menu. We also clarify some changes to posting on Amazon, such as the caption limit and product limit.Welcome back to another episode of Amazon Ads Raw. In this episode, we uncover some recent updates to Amazon's advertising console and Seller Central account menu, aiming to enhance your advertising experience.New Update: Amazon Posts: The long-awaited Amazon Posts is now finally integrated into the Advertising Console. No...
2023-06-0907 minAmazon Ads Raw DailyEpisode #33 - Mastering Amazon Ads: The New Top of Search Impression Share API Update 🎯Episode #33 - "Mastering Amazon Ads: The New Top of Search Impression Share API Update 🎯"In today's brief yet insightful episode, we unpack the new Ads API update from Amazon, which introduces the Top of Search Impression Share metric. This new feature is essential for sponsored products and brands in understanding campaign effectiveness, accelerating brand strategy, and enabling custom acquisition.Welcome to Episode 33 of our Amazon Ads Raw Daily podcast. Today, we are delving into the recent Ads API update, which Amazon has released for all regions. This update focuses on a new metric: Top...
2023-06-0805 minAmazon Ads Raw DailyEpisode #32 - Amazon's Unusual Glitch & New Updates for Sponsored Brand Video Campaigns 🐞📹Episode #32 - "Amazon's Unusual Glitch & New Updates for Sponsored Brand Video Campaigns 🐞📹"In this episode, we discuss a glitch that appeared on Amazon US, applying a 20% discount coupon to various ASINs, and the introduction of new features to Sponsored Brand Video Campaigns, providing advertisers with more flexibility and options for their ads.Welcome to Episode 32 of our Amazon Ads Raw Daily podcast. Today's focus is on an intriguing glitch that recently hit Amazon US and exciting updates to the Sponsored Brand Video Campaigns.Amazon Glitch: Yesterday, users reported a 20% discou...
2023-06-0711 minAmazon Ads Raw DailyEpisode #31 - Amazon's New Moves: Prime Wireless and E-commerce Market in Germany 📱🛒Episode #31 - "Amazon's New Moves: Prime Wireless and E-commerce Market in Germany 📱🛒"In this episode, we cover the intriguing news of Amazon planning to enter the mobile phone business, potentially offering a new benefit to Prime members. We also discuss the rising e-commerce market in Germany, amidst shifting sales dynamics due to Brexit.Welcome to Episode 28 of our Amazon Ads Raw Daily podcast. Today's focus is on the recent Business Insider report about Amazon's possible venture into the mobile phone industry and the growth of the e-commerce market in Germany.Prim...
2023-06-0610 minAmazon Ads Raw DailyEpisode #30 - Selling Partner API Updates and List Price Attribute Changes 🔄🏷️🚀https://developer-docs.amazon.com/sp-api/v1.0/changelog/listprice-attribute-required-for-select-product-typeshttps://developer-docs.amazon.com/sp-api/v1.0/changelog/api-request-validation-for-400-errors-with-html-responseIn this episode, we explore updates to the Amazon Selling Partner API, including new requirements for the list price attribute and API request validation changes. We also share some fun personal announcements.Welcome to Episode 30 of Amazon Ads Raw Daily. Today, we venture into the realm of the Amazon Selling Partner API and review key updates that might affect your selling experience on Amazon.Personal Announcements: In...
2023-06-0506 minAmazon Ads Raw DailyEpisode #29 - Guidelines and Tips for Effective Off-Amazon Sponsored Brand Video Campaigns 🎬🎯Episode #29 - Guidelines and Tips for Effective Off-Amazon Sponsored Brand Video Campaigns 🎬🎯In this episode, we outline some of the creative requirements, targeting options, budgeting considerations, and bidding strategies for successful Off-Amazon Sponsored Brand Video campaigns.Welcome to Episode 28 of our Amazon Ads Raw Daily podcast. Today's focus is on the successful implementation of Off-Amazon Sponsored Brand Video (SBV) campaigns.Creative Requirements: We delve into several crucial aspects of creating compelling Sponsored Brand Videos. These include video duration, end card usage, branding elements, and the incorporation of customer reviews and star ratings. By adh...
2023-06-0113 minAmazon Ads Raw DailyEpisode #28 - Amazon Ads Status Beta and More Exciting API Updates 📊🚀https://www.linkedin.com/pulse/amazon-ads-tech-update-may-2023-jeffrey-cohenhttps://www.linkedin.com/in/jeffreycohen/In this episode, we delve into the latest Amazon Ads updates, including the new status beta, sponsored display campaign changes, ASIN engagement metrics, and enhancements to Amazon Marketing Cloud learning content.Welcome to Episode 29 of our Amazon Ads Raw Daily podcast. Today, we unpack a wealth of fresh updates and enhancements to the Amazon Ads ecosystem, including the Amazon Ads Status Beta and API developments.Amazon Ads Status Beta: This update provides crucial insights into Amazon services...
2023-05-3105 minAmazon Ads Raw DailyEpisode #27 - Enhanced SD Bidding Customizations and Advanced Off-Amazon Conversion Tracking 🎯🔍Episode #27 - Enhanced SD Bidding Customizations and Advanced Off-Amazon Conversion Tracking 🎯🔍In today's episode, we discuss two new features on Amazon: the improved bidding settings on SD campaign creation setup and a new API update for more comprehensive off-Amazon conversion tracking. These new functionalities continue to provide more automation, efficiency, and richer insights for advertisers.Welcome to Episode 27 of our Amazon Ads Raw Daily podcast. Today, we delve into two exciting updates that Amazon has introduced to its advertising platform:Enhanced Bidding Customization: We start by examining the newly updated bidding section during...
2023-05-3005 minAmazon Ads Raw DailyEpisode #26 - Understanding the New Tactical Recommendation API and Updated Budget Rules for Sponsored Brands 🎯🚀Episode #26 - "Understanding the New Tactical Recommendation API and Updated Budget Rules for Sponsored Brands 🎯🚀"In this episode, we unpack the latest update from Amazon Ads API – the new Tactical Recommendation API, currently in beta, which offers campaign-setting changes suggested by Amazon's machine learning algorithms or account management teams. We also discuss the recent update on sponsored brand campaigns concerning budget rules and their expansion to include top of search impression share and percent of new-to-brand sales as selectable performance metrics.Welcome to Episode 26 of our Amazon Ads Raw Daily podcast. Even though it's a b...
2023-05-2913 minAmazon Ads Raw DailyEpisode #25 - Unveiling New API Updates and Sponsored Display Campaigns: Back to Basics 🖥️🎯Episode #25 - Unveiling New API Updates and Sponsored Display Campaigns: Back to Basics 🖥️🎯In this episode, we unravel the latest updates to the Amazon Ads API, specifically relating to the Sponsored Brands Keyword Recommendation response. We also take a deep dive into Sponsored Display campaigns, discussing their unique features, different bidding options, ad formats, and targeting options, including the exclusive audience-based targeting and the more familiar contextual targeting.Welcome to Episode 25 of our Amazon Ads Raw Daily podcast, where we explore the recent Amazon Ads API updates and revisit the basics of Sponsored Display...
2023-05-2615 minAmazon Ads Raw DailyEpisode #24 - Exploring Sponsored Brands Ad Formats and Their Utility 🛍️🎞️Episode #23 - "Exploring Sponsored Brands Ad Formats and Their Utility 🛍️🎞️"In this episode, we delve into the three main ad formats for sponsored brands: product collection, store spotlight, and video ads. We will explore their differences, setups, landing-page options, and the distinct strategies you can deploy with each format. This will help you optimize your Amazon advertising campaign more effectively.Welcome to Episode 23 of our Amazon Ads Raw Daily podcast, where we focus on the nuances of Sponsored Brands' ad formats. Here's what you'll learn in this episode:Exploring Sponsored Brands Ad Formats: W...
2023-05-2511 minAmazon Ads Raw DailyEpisode #23 - Navigating Brand Metrics and Sponsored Brand Videos: An Amazon Ads Deep Dive 🎯🎥Episode #23 - "Navigating Brand Metrics and Sponsored Brand Videos: An Amazon Ads Deep Dive 🎯🎥"In today's episode, we'll delve into the recent updates on Amazon's Brand Metrics and take a detailed look at Sponsored Brands and Sponsored Brand Videos. We'll help you navigate through these features to get the most out of your Amazon Advertising Campaign.Welcome to Episode 23 of our Amazon Ads Raw Daily series. Here's what we'll be covering in today's episode:Brand Metrics Expanding to New Countries: We'll talk about how Brand Metrics, a valuable tool for understanding shopping engage...
2023-05-2416 minAmazon Ads Raw DailyEpisode #22 - Amazon Ads API Updates and Understanding CPC Calculations 📊🛠️Episode #22 - Amazon Ads API Updates and Understanding CPC Calculations 📊🛠️In today's episode, we'll explore the latest updates to Amazon's Ads API and understand the concept of Cost-Per-Click (CPC) calculations. We'll demystify how CPCs relate to your product pricing and the average selling price in your category.Welcome to Episode 22, where we delve into Amazon Ads API updates and Cost-Per-Click (CPC) calculations. Here's what you'll learn in this episode:Understanding Campaigns by their Placements: Let's look beyond the names like 'Sponsored Products,' 'Sponsored Display,' or 'Sponsored Brands' and focus more on their...
2023-05-2311 minAmazon Ads Raw DailyEpisode 21 - Leveraging Different Amazon Ads Campaign Types: A Strategic Approach 🎯📈Episode #21 - "Leveraging Different Amazon Ads Campaign Types: A Strategic Approach 🎯📈"In today's episode, we delve into Amazon Ads Campaign Types and explore how different campaign types can be effectively used to enhance your advertising strategy. We'll discuss Sponsored Products, Sponsored Brands, and Sponsored Display campaigns and reveal how each campaign type can help you reach unique placements and generate incremental traffic.Welcome to Episode 21, where we focus on understanding and leveraging different Amazon Ads Campaign Types. In this episode, Alex will guide you through the nuances of:Sponsored Product Campaigns: Explore the di...
2023-05-2209 minAmazon Ads Raw DailyEpisode #20 - Decoding Amazon Advertising Metrics: A Comprehensive Guide 📊🔍Episode #20 - "Decoding Amazon Advertising Metrics: A Comprehensive Guide 📊🔍"In this episode, we dive into the realm of Amazon advertising metrics. Understanding these metrics and their implications can be a game-changer for your Amazon business. We explore the key metrics you need to monitor, their significance, and how you can leverage them to enhance your overall Amazon advertising strategy. [Deciphering and Capitalizing on Amazon Advertising Metrics]Welcome to Episode 20, where we get technical and dive deep into the world of Amazon advertising metrics. Join Alex as he shares his expertise on these critical aspect...
2023-05-1912 minAmazon Ads Raw DailyEpisode #19 - Maximizing Your Amazon Advertising Campaigns: Understanding the Flexible Daily Budget Feature 💰🎯Episode #20 - "Maximizing Your Amazon Advertising Campaigns: Understanding the Flexible Budget Feature 💰🎯"In today's episode, we delve into the recently introduced flexible budget feature for Amazon Advertising campaigns. Understanding this feature can be instrumental for your Amazon business strategy, especially during periods of high demand. We discuss what this feature means, its implications, and how it can be used effectively to prevent ad sales cannibalization. [Maximizing Your Amazon Advertising Campaigns with Flexible Budgets]Welcome to Episode 20, where we take a closer look at Amazon's flexible budget feature for advertising campaigns. Join Alex as he unc...
2023-05-1809 minAmazon Ads Raw DailyEpisode #18 - The Double-Edged Sword of Amazon's Product Targeting Campaigns 🎯⚔️Episode #18 - "The Double-Edged Sword of Amazon's Product Targeting Campaigns 🎯⚔️"Summary: In today's episode, we take a deep dive into Amazon's product targeting campaigns. While these campaigns can significantly boost your business, they can also prove harmful if not managed carefully. Learn the hidden mechanics of these campaigns, the ways they can cannibalize your traffic, and how to leverage them effectively for your brand. [Understanding and Maximizing Amazon's Product Targeting Campaigns]Feeling under the weather but keeping our promise, we bring you Episode 18 to explore the workings of Amazon's product targeting campaigns. Here's what you'll...
2023-05-1710 minAmazon Ads Raw DailyEpisode #17 - AI in Advertising and Amazon's Small Medium Business Badge 🤖🏷️Episode #17 - "AI in Advertising and Amazon's Small Medium Business Badge 🤖🏷️"Summary: In this episode, we discuss the use of generative AI in advertising, with a focus on the recent Coca-Cola spot. We also explore Amazon's new feature, the Small Medium Business badge, and how it can boost visibility for smaller businesses. 🚀 [Harness AI and Amazon's SMB Badge for your business]In Episode 17, we dive into two key aspects of the evolving advertising landscape:Generative AI in Advertising: We examine the impressive use of generative AI in Coca-Cola's latest advertisement spot. Through a journey of...
2023-05-1607 minAmazon Ads Raw DailyEpisode #16 - Striking the Balance: Crafting the Perfect Amazon Ads Campaign Structure 🎯📈Episode #16 - "Striking the Balance: Crafting the Perfect Amazon Ads Campaign Structure 🎯📈"Today's episode is all about finding the perfect campaign structure for your Amazon Ads. We discuss the spectrum of campaign structuring, from super granular single keyword campaigns to broad campaigns with numerous targets. Learn about the benefits and challenges of each approach and discover my thoughts on what the best structure might be. 📊🚀 [Craft the perfect Amazon Ads Campaign structure!]In Episode 16, I delve into the complexities of Amazon Ads campaign structuring, covering:Granular vs Broad Campaigns: Understand the difference between high...
2023-05-1510 minAmazon Ads Raw DailyEpisode #15 - Unveiling Amazon's New API Release and Insightful Inventory Discounts 💻🎁Episode #15 - "Unveiling Amazon's New API Release and Insightful Inventory Discounts 💻🎁"Summary: Today's episode delves into Amazon's latest API release and the addition of an insightful status page, alongside a surprise discovery about discounts on inventory replenishment. Listen as I explain these updates, discuss the possible implications, and offer tips on how to take advantage of these new changes. 📊🚀 [Navigate the newest changes on Amazon!]In Episode 15, I unfold the latest updates on Amazon, covering:Amazon's new API release: Get insights into the new status.ads.amazon.com page, which provides an overview of the statu...
2023-05-1210 minAmazon Ads Raw DailyEpisode #14 - Search Catalog vs. Search Query Performance: A Comparative Analysis 📊🔍Episode #14 - "Search Catalog vs. Search Query Performance: A Comparative Analysis 📊🔍" In today's episode, I discuss the differences between the Search Catalog Performance and Search Query Performance reports on Amazon and the discrepancies I discovered after comparing the data from both. Listen as I share my findings, exploring the implications of these discrepancies and the importance of understanding Amazon's data sources when making decisions for your ASIN and brand. 📈🛍️ [Discover the nuances of Amazon's data sources!]In Episode 14, I dive into a comparative analysis of Amazon's Search Catalog Performance and Search Query Performance reports, covering:Discrepancies...
2023-05-1110 minAmazon Ads Raw DailyEpisode #13 - Harnessing AI in Digital Marketing: Content Creation & Efficiency - Live from OMR 🤖🚀Episode #13 - "Harnessing AI in Digital Marketing: Content Creation & Efficiency - Live from OMR 🤖🚀" In this special episode, join our host as they attend the OMR Festival in Hamburg, Germany, and discuss the growing role of AI in digital marketing, particularly in content creation and optimization. Discover how AI can help streamline processes, improve efficiency, and open up time for other tasks. 🎯💡 [Stay ahead with AI in Digital Marketing!]In Episode 13, we discuss the growing role of AI in digital marketing, covering:AI Adoption: Learn how AI is shaping businesses and societies, and the impo...
2023-05-1014 minAmazon Ads Raw DailyEpisode #12 - Amazon Brand Funnel Performance: Insights & Skepticism - Live from OMR 🎙️🔍Episode #11 - "Amazon Brand Funnel Performance: Insights & Skepticism - Live from OMR 🎙️🔍" In today's special episode, join our host as they attend the Online Marketing Rockstars conference in Hamburg, Germany, and discuss a new update in Amazon Brand Metrics. Learn about the pros and cons of this new feature and the potential implications for your advertising strategies. 🎯🚀 [Stay ahead with Amazon Brand Funnel Performance!]In Episode 11, we discuss Amazon's latest update in Brand Metrics, the Brand Funnel Performance, covering:Introduction to Brand Funnel Performance: Learn about the new feature in Amazon Brand Metrics, which aims to provide ins...
2023-05-0908 minAmazon Ads Raw DailyEpisode #11 - Mastering Amazon Posts: Boost Visibility and Engagement 📲🌟Episode #11 - "Mastering Amazon Posts: Boost Visibility and Engagement 📲🌟" In this episode, we discuss Amazon Posts, a social media-like feed available only in the US. Learn about the recent changes, how to create and manage posts from Post Manager in the advertising console, and the benefits of using Amazon Posts to increase your brand's visibility and engagement. 🚀📈 [Discover the power of Amazon Posts today!]In Episode 11, we dive deep into Amazon Posts, covering:Introduction to Amazon Posts: Learn about Amazon Posts, a social media-like feed available exclusively in the US, and its recent integration into the advertis...
2023-05-0809 minAmazon Ads Raw DailyEpisode #10 - Bonus: Unlocking the Power of Amazon Advertising's Search Query Performance Report 📊🔍Episode #10 - "Unlocking the Power of Amazon Advertising's Search Query Performance Report 📊🔍" In this episode, we delve into Amazon Advertising's Search Query Performance Report, a valuable tool for advertisers to analyze the effectiveness of their campaigns. Learn about the metrics provided by this report, the differences between brand and ASIN level views, and how to use this data to optimize your advertising strategies. 🚀📈 [Unlock the potential of Amazon Advertising today!]In Episode 10, we explore the Amazon Advertising's Search Query Performance Report, covering:Introduction to Search Query Performance Report: Discover the value of Amazon Advertising's Search Query Perfor...
2023-05-0617 minAmazon Ads Raw DailyEpisode #9 - Amazon Brand Analytics: Decoding Repeat Purchase Behavior 📈🛍️Episode #9 - "Amazon Brand Analytics: Decoding Repeat Purchase Behavior 📈🛍️" Dive into the powerful insights provided by Amazon Brand Analytics' repeat purchase behavior report, and learn how to effectively analyze this data to optimize your Amazon sales strategy. Find out the secrets behind repeat purchase rates and understand how to interpret the data in different timeframes. 🚀📊 [Unlock the full potential of your Amazon business—tune in now!]In Episode 9, we explore the repeat purchase behavior report from Amazon Brand Analytics and discuss:Finding the Report: Where to locate the repeat purchase behavior report within Amazon Brand Analytics.Timefr...
2023-05-0511 minAmazon Ads Raw DailyEpisode #8 - Sponsored Display Video Ads: Boost Your Amazon Sales with Visual Appeal 📹🎯Episode #8 - "Sponsored Display Video Ads: Boost Your Amazon Sales with Visual Appeal 📹🎯" Dive into the world of sponsored display video ads on Amazon, and learn how to leverage their power to boost your sales and conversions. Are video ads the next big thing for Amazon advertisers? 🚀🌟 [Discover the potential of this ad format and tune in now!]In Episode 8, we explore the increasingly popular sponsored display video ads on Amazon, covering:Video Ad Placement: Understanding the strategic placement of video ads on product detail pages and their impact...
2023-05-0309 minAmazon Ads Raw DailyEpisode #7 - AI in Amazon Listings: Revolutionizing Content Creation and OptimizationIn Episode 7, we discuss the rise of AI-powered tools for Amazon sellers, focusing on:AI in Listing Creation: How tools like Helium 10's enhanced listing builder help create engaging and SEO-friendly titles, bullet points, and content.Pros and Cons: The benefits of using AI tools for Amazon listings, as well as their limitations.Staying Ahead of the Game: The importance of adopting AI tools to maintain a competitive edge in the Amazon marketplace.The Future of Content: The potential for dynamic, data-driven content that adapts to customer behavior and market trends. [Tune in now and join the discussion!]
2023-05-0208 minAmazon Ads Raw DailyEpisode #6 - Amazon's Mixed Earnings: eCommerce Revival, Cloud Concerns, and Advertising GrowthIn Episode 6, we break down Amazon's recent mixed earnings results, covering:eCommerce Resurgence: The return of online retail growth, with a focus on third-party seller service revenue and advertising sales.Margins & Profitability: Amazon's gross margin improvement, operating income recovery, and the contributions to their bottom line.Cloud Concerns: AWS's slowing growth and the competition from Google Cloud Platform and Microsoft Azure.The Bigger Picture: Amazon's investment in marketing, fulfillment network utilization, and Prime subscription revenue growth. [Tune in now and join the discussion!]=========Check out the YouTube Channel as well:https://youtube.com...
2023-04-2808 minAmazon Ads Raw DailyEpisode #5 - Amazon's Mysterious Retargeting: Unraveling the Search PuzzleEpisode #5 - Amazon's Mysterious Retargeting: Unraveling the Search Puzzle 🧩🔍 Dive into the intriguing world of Amazon's search retargeting as we explore a curious case of sponsored products appearing after viewing certain product detail pages. Is it retargeting or buying signals at play? 🎯🛒 [Test it out yourself and join the discussion—tune in now!]=========Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/ Hosted on Acast. See acast.com/privacy fo...
2023-04-2706 minAmazon Ads Raw DailyEpisode #4 - Unleash the Power of Amazon's Customer Engagement ToolEpisode #4 - Unleash the Power of Amazon's Customer Engagement Tool 📧🎯 Discover the newly expanded Email Marketing function, now available to more brands than ever before! Learn how to define your audience, access tailored audiences, and boost your brand's performance with this powerful tool. 🚀💡 [Connect with your customers like never before—tune in now!] Hosted on Acast. See acast.com/privacy for more information.
2023-04-2611 minAmazon Ads Raw DailyEpisode #3 - Sponsored Display VCPM CampaignsEpisode #3 - "Sponsored Display Showdown: VCPM vs. Reality! 🥊💸 Do VCPM-based Sponsored Display Campaigns live up to the hype, or is the attribution leading us down a deceptive path? 🤔🔍 Unravel the mystery in this episode of Amazon Ads Raw Daily! [Find out the truth NOW!] Hosted on Acast. See acast.com/privacy for more information.
2023-04-2507 minAmazon Ads Raw DailyEpisode #2 - Amazon Ads Subscribe & Save CouponsEpisode #2 - "Subscribe, Save & Score Big! 🛍️💰 Unlock the secrets of Amazon's Subscribe & Save program for repeat purchase products, and learn how the new coupon feature can help sellers offer up to a 50% discount for new customers! 🤑🎁 [Tune in to save more on Amazon!] Hosted on Acast. See acast.com/privacy for more information.
2023-04-2406 minAmazon Ads Raw DailyEpisode #1 - Amazon Ads Raw DailyWrap Up of week 16 - Updates on SERP & Ad Console Hosted on Acast. See acast.com/privacy for more information.
2023-04-2107 min
Amazon Ads Raw DailyAmazon Ads Raw Daily - IntroEpisode #0 - Intro: "Buckle up for Amazon Ads Raw Daily! 🎙️🚀 Get to know your host, Alexander Swade, a performance marketer with over 10 years of experience, working for Thrasio, the world's largest Amazon FBA aggregator! Join him on this raw, uncut, and caffeinated journey into the world of Amazon Advertising, Marketing, PPC, and more! ☕️💡 [Don't miss your daily Amazon dose—subscribe now!] Welcome Everyone to Amazon Ads Raw Daily.My name is Alexander Swade and in this podcast you’ll get your daily dose of amazon.For those who don’t know about me, i am a performanc...
2023-04-2101 min
Vitamin A - Deine Dosis Amazon PPC#128 - Wie du Q4 & Black Friday erfolgreich über die Bühne bekommst - Interview mit Alexander Swade von ThrasioWie lief der Prime Day 2.0 im Q4 für Thrasio? Und wie geht es mit Q4 weiter? Diese und viele weitere Fragen beantworten Florian und Gast Alex Swade in Folge 128. Mitgebracht hat Alex außerdem zahlreiche Tipps und Ideen, wie du deine Produkte und Brand mit Amazon PPC bestens bewerben kannst, damit du für den Black Friday 2022 wirklich gut aufgestellt bist. Alle Themen der Episode im Überblick:Intro (00:00-02:04)Vorstellung von Alex, seinem Werdegang und Thrasio (03:00)Recap Prime Day Herbst Event (05:18)Sind Käufer preissensibler geworden? (09:31)Was erwartet Alex vom Black Friday diese...
2022-11-021h 05
Vitamin A - Deine Dosis Amazon PPCAlexander Swade stellt vor: Case Study "Liebfeld" - trotz Inventar Problemen zum ErfolgDiese Spezialausgabe ist ein echtes Sommer-Highlight. Für alle, die unseren Amazon Advertising 12. Stammtisch mit Alexander Swade verpasst haben, ist diese Folge von Vitamin A ein absolutes Muss. Alex ist Director of Amazon Ads bei Thrasio, verwaltet viele coole Marken und bringt deshalb ordentlich Erfahrung und Know-How mit. Neben Tipps und Tricks zum Thema PPC hat Alex eine wirklich spannende Case Study vorgestellt.Alle Themen der Episode im Überblick:Intro (00:00 - 02:28)Vorstellung Thrasio und Case Study “Liebfeld” (03:18)Was war das Ziel der Case Study und was wurde gemacht? (07:15)Standard-Kampagnen-Setup für Sponsored-Products (09:20)Set-up von Sponsored Brand und Spo...
2022-08-171h 04
Ahead on Marketplaces#7 Mit Alexander Swade (KW-Commerce) über Amazon Advertising
Unser Gast ist heute Alexander Swade von KW-Commerce. Alex verantwortet als Head of Performance Marketing die globalen Werbeaktivitäten auf Online Marktplätzen.
KW-Commerce ist ein international tätiges E-Commerce-Unternehmen aus Berlin und verfolgt das Ziel, der weltweit größte Amazon Seller zu werden.
Wir sprechen über Marktplatzstrategien, die Steuerung von großen Sortimenten und die Bedeutung von Amazon Advertising.
Unsere Themen:
Werdegang, Vorstellung KW-Commerce, Advertising auf Marktplätzen wie Otto, Verzicht auf eigene Onlineshops und Händler, Unternehmensstrukturen und Prozesse, Umgang mit großen Sortimenten, Amazon Advertising Herangehensweisen und best practices, Advertising-Automatisierung, Erfolgskennzahlen, Tipps und Empfehlungen für den Einstie...
2021-04-0649 min
Vitamin A - Deine Dosis Amazon PPCVitamin A #35 - Wie hilft Automatisierung im Performance Marketing? Alexander Swade von KW-Commerce im InterviewIn Episode 35 begrüßen Mareike und Florian einen weiteren spannenden Interviewgast - Alexander Swade von der KW-Commerce GmbH. Das Team von KW-Commerce steuert über 20.000 Artikel auf 15 verschiedenen Marktplätzen. Welche Rolle spielt der Marktplatz Amazon dabei? Inwieweit nutzt KW-Commerce Automatisierung für Performance Marketing? Welche Rolle spielt Amazon SEO für Amazon PPC? Und wie steht Alexander zu Sponsored Brands Video Ads? Was sind seine Amazon PPC Spezialtipps?Alle Themen der Episode im ÜberblickVorstellungsrunde: # Alexander Swade: Head of Performance Marketing (01:45)# KW-Commerce: Eigenmarken, Marktplätze und Produkte (03:35)Welchen Stellenwert hat Amazon als Markt...
2020-12-0255 min