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Showing episodes and shows of
Alexandra Watkins
Shows
Inventors Helping Inventors
Product naming and branding guru helps inventors - Alexandra Watkins
Alan interviews Alexandra Watkins. Alexandra Watkins worked for ad agencies until she found her real passion - product naming and branding. She created the Baconator name for Wendy's. Through her company, Eat My Words, she helps Fortune 100 companies and small entrepreneurs, including inventors, with product naming. Make sure to subscribe to the podcast at Apple Podcasts, or wherever you get your podcasts, so you won't miss a single episode. Email: Alexandra@EatMyWords.com
2025-06-16
28 min
Hard Knocks
Alexandra Watkins: From Match.com date to naming The Baconator
Here's our conversation with Alexandra Watkins, a professional Namer. She's the woman who gave The Wendy's Baconator its name amongst many other well known brands. We talk about how she got her start (a Match.com date), why people need to stop taking themselves so seriously, prison penpals and a boat mutiny, and why we all need to have more fun and make people smile. Want to make sure you never miss an episode? Or don't have time to for a 2+ hour podcast? Join our newsletter Nuggets of Wisdom...
2024-11-07
2h 01
Creator Science
Alexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]
Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is AwesomeHer branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!In this episode, you’ll learn: The SMILE and SCRATCH test to help you identify good names and disqualify bad ones How important domain na...
2024-10-15
54 min
The Unified Brand - Branding Podcast
How to Create Brand Names That Stick With Alexandra Watkins (Replay)
How to Create Brand Names That Stick With Alexandra WatkinsIn today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one of my favourites’) ’HELLO MY NAME IS AWESOME, How to Create Brand Names that stick’---------------------------------------------------------------Alexandra's links PersonalAlexandra linkedin - https://www.linkedin.com/in/alexandrawatkins/ Book - Hello, My...
2024-09-26
40 min
Product Led Growth Leaders
45 - The Art of Intentional Design: Creating Products That Resonate with Users with Penlo Parc's Alexandra Candelas
Your host, Thomas Watkins, talks with the Co-Founder of Penlo Parc, Alexandra Candelas. Alexandra shares her extensive experience in visual design, innovative technology, and user experience (UX). She covers the importance of differentiation in product design, the role of user experience, and the challenges of being a first mover versus a second mover in the market. Alexandra emphasizes intentionality and attention to detail in creating successful products, drawing from her work with Kodak and early online banking technologies. The episode offers valuable insights into navigating today's competitive landscape.Connect with Alexandra on LinkedIn HERE. Think...
2024-09-10
27 min
Big Names in Naming: A Naming for Everyone podcast
Big Names in Naming: The Alexandra Watkins Episode
I talk with Alexandra Watkins about:* Naming the Wendy’s Baconator!* Ways she's handled not being able to publicly disclose a naming client or credit* How she ended up writing her book, Hello, My Name is Awesome* Her cheerful office space where she does her naming* The naming styles she’s not a fan ofPlus, we play That Can’t Be Real and Alexandra has to guess which one of these is a fake name for a fake company: Dirty Dough cookies, Dirty Scoops ice cream, or Dir...
2024-08-27
36 min
Ready Yet?! With Erin Marcus
Episode 249 with Alexandra Watkins: How to Create Brand Names That Stand Out
Have you ever eaten a Wendy’s Baconator? If so, you’ve already experienced the brand naming expertise of today’s guest. In this episode of the Ready Yet podcast, we dive deep into the world of brand naming with Alexandra Watkins, founder and chief executive of Eat My Words, a naming firm known for its creative and memorable brand names. Alexandra, who famously named Wendy's Baconator, shares her insights on why naming is a challenging yet essential aspect for businesses.Join us as we discuss the importance of names that evoke emotions and are ea...
2024-07-05
26 min
JUST Branding
S05.EP10 - Brand Naming: How to Create Great Brand Names with Alexandra Watkins
In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights . 👉 Learn more: https://justcreative.com/podcast Alexandra emphasizes that anyone can create memorable brand names with the right approach. She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles. Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the ag...
2024-06-25
1h 09
Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Ep. 75: The Secret to Choosing Sticky Brand Names | Expert Guest: Alexandra Watkins
Send us a textGet on the waitlist for the Tiny Marketing Club!In today's episode of Tiny Marketing, I, Sarah Noel Block, dive deep into the art of naming brands with the incredibly talented Alexandra Watkins, the mastermind behind names you know and love, like the Wendy's Baconator! Biggest TakeawaysSmile and Scratch Framework: Alexandra Watkins provides a clear and effective methodology for naming brands through her "Smile and Scratch" framework. SMILE stands for Suggestive, Memorable, Imagery, Legs, and Emotional—qualities that make a name at...
2024-05-19
43 min
Women & Wealth
The Power of a Name with Alexandra Watkins
Today we are joined by Alexandra Watkins, founder of brand naming consultancy Eat My Words. She shares how she found her way into the marketing space, what she does every day, and what hurdles she’s had to jump to make it in her creative field. Listen in to hear about the fun tactics and ideas Alexandra uses to help her clients and stay ahead in a competitive space. You can access the full show notes and more by visiting: https://www.forgewealth.com
2024-05-08
18 min
ScaleX™ Insider Podcast
Alexandra Watkins - Is your brand name sabotaging your business?
In this episode, I had a captivating conversation with Alexandra Watkins, Brand Name Expert and the Chief Executive Boss Lady of Eat My Words. Alexandra's breakthrough creativity book, "Hello, My Name is Awesome: How to Create Brand Names That Stick," serves as the brand name Bible and was acclaimed as a Top 10 Marketing Book by Inc. Magazine. We delved into a wide array of topics, including the common mistakes to avoid in branding, essential tips for crafting a memorable brand name, the importance of forging emotional connections through brand names, the revelation of Mr. Beast's real name, the key...
2024-04-10
1h 06
ScaleX™ Insider Podcast
Alexandra Watkins - Is your brand name sabotaging your business?
In this episode, I had a captivating conversation with Alexandra Watkins, Brand Name Expert and the Chief Executive Boss Lady of Eat My Words. Alexandra's breakthrough creativity book, "Hello, My Name is Awesome: How to Create Brand Names That Stick," serves as the brand name Bible and was acclaimed as a Top 10 Marketing Book by Inc. Magazine. We delved into a wide array of topics, including the common mistakes to avoid in branding, essential tips for crafting a memorable brand name, the importance of forging emotional connections through brand names, the revelation of Mr. Beast's real name, the key...
2024-04-10
1h 06
Million Dollar Relationships
Inside the World of Creative Brand Naming with Alexandra Watkins
How does a unique brand name transform a business's identity and consumer perception? In this 200th episode of the Million Dollar Relationships podcast, host Kevin chats with Alexandra Watkins, the founder of the naming firm Eat My Words. Celebrating a significant milestone, they delve into Alexandra's fascinating journey in the world of branding, her creative process, and the power of impactful naming. Through engaging anecdotes and expert insights, Alexandra shares her experience in naming everything from products to companies, emphasizing the importance of memorable and meaningful names in branding success. The conversation also delves into...
2024-04-03
29 min
Innova.buzz
Alexandra Watkins, The Art of Crafting Memorable Brand Names - Innova.buzz 613
Our guest in this episode is Alexandra Watkins, a branding powerhouse and the creative mind behind Eat My Words, a brand naming consultancy that's all about injecting fun and creativity into the naming process. Alexandra has revolutionized the way we think about brand names, turning what can often be a daunting task into an exciting adventure.During our conversation, Alexandra shared her unique approach to creating names that not only stick but also spark joy and curiosity. Here are three key points discussed:The SMILE Framework: Alexandra introduces the SMILE acronym as a guide to crafting...
2024-03-20
50 min
Rounding The Bases With Joel Goldberg
Ep. 919 Alexandra Watkins | Name Hall of Fame
Alexandra Watkins- an industry luminary who has been serving up smile-inducing names since 2005 that are so good you can almost taste them. As Big Cheese of Eat My Words naming agency, she’s a creative force who wrote the literal book on bombshell brands. But as an outspoken global authority on love-at-first-sound names, she has crafted countless monikers that are more than marketable. They’re memorable…and guaranteed to leave you craving more.For our YouTube channel, check out: https://youtu.be/rvqw7s-TuXUWebsite: https://eatmywords.com/ Twitter: https://twitter...
2024-03-19
53 min
Let's Blow This Up: Explosive Conversations About Podcasting, Brand Building, & Communication
Here's Why Your Brand Name Needs to Be Awesome with Alexandra Watkins
Get more from this episode on the Bombtrack Media BlogIn Season 1 Episode 2 of Let's Blow This Up, the Queen of Brand Naming, Alexandra Watkins, discusses the importance of a strong brand name and how to test YOUR brand name to make sure it's up to par.3 Big Takeaways From This EpisodeThe name of your brand is something you need to take very seriously, right from the start. There's so much positive that can happen with a powerful brand name...just as there's so much negative that can happen with a...
2024-03-13
55 min
Be Impactful by Impact Fashion
What's in a Name? with Alexandra Watkins
Rivky sits down with Alexandra Watkins, a naming and branding expert, to really answer the question, what’s in a name? We discuss the difference between advertising and branding, how I named Impact Fashion and why domain names are not as important as you think. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy’s Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twit...
2024-02-26
47 min
The Idea Climbing Podcast
How to Create a Super Sticky Name for Your Product or Service with Alexandra Watkins
The wrong name for your product or service can be the difference between success and failure. So, how do you choose the right name? That’s what I discuss in this episode with Alexandra Watkins. Alexandra is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy’s Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Alexandra has always been good with words. When she was younger, she...
2024-02-21
22 min
Multiply Your Success with Dr. Tom DuFore
192. How to Ace the Name Game—Alexandra Watkins, Founder, Eat My Words
What would you do if you had to rename your company? How would you name a new product or service you created? In today’s episode, we interview Alexandra Watkins, who shares with us her tried and true methods for branding, rebranding, and name creation.TODAY'S WIN-WIN: It's not too late to change the name of your brand.LINKS FROM THE EPISODE:You can visit our guest's website at: https://eatmywords.com/ Get a copy of our guest's book: https://www.amazon.com/Hello-My-Name-Awesome-Create/dp/1523099984/ref...
2024-02-12
34 min
Inside Personal Growth with Greg Voisen
Podcast 1085: Hello, My Name Is Awesome with Alexandra Watkins
Welcome back to another episode of Inside Personal Growth! My guest today is Eat My Words' Chief Executive Boss Lady and the author of Hello, My Name Is Awesome: How to Create Brand Names That Stick, Alexandra Watkins.
2024-02-08
34 min
The Tai Lopez Show
#639 - You Probably Named Your Company Wrong, And Here's Why! (ft. Alexandra Watkins)
Crack the code to naming your business with Alexandra Watkins on the Tai Lopez Show! Learn what the biggest brands do, and learn how to come up with a business name people remember. Show notes Connect with Alexandra Watkins: Website Alexandra's Smile & Scratch Test Book/ Audio Book Check out the following! 150 Body 13 ThesisSee omnystudio.com/listener for privacy information.
2024-01-20
1h 19
She's INVINCIBLE
Alexandra Watkins - How to Create Brand Names With Buzz
Here's what to expect on the podcast:Why is it crucial to carefully choose a brand name for your products or services?How can a poorly chosen brand name negatively impact a company's image and success?What factors should be considered when choosing a brand name for a new business?What are the surprising benefits of choosing the right business name?And much more! About Alexandra:If you have ever eaten a Wendy’s Baconator, you have literally eaten the words of today's guest, brand-name expert Alexandra Watkins. She is the Chief Executive Bos...
2024-01-08
53 min
Web Design Business with Josh Hall
304 - How to Name your Business, Personal Brand or Services with Alexandra Watkins
CEO of eatmywords.com Alexandra Watkins (whose claim to fame is naming Wendy’s Baconator) along with other notable brands shares how you as a web designer can create a brand, theme and name for your business that stands out and passes the “smile and scratch” test.In This Episode00:00 - Naming Your Business and Brand13:28 - Brand Themes and Multiple Asset Management22:44 - Naming Brands and Niche Businesses29:53 - Importance of Naming in Business40:25 - Product Naming and Brand Theme51:24 - Simple Naming1:01:11 - Show Notes Ge...
2023-12-18
1h 01
Audio – Cap't Jim Palmer, The Dream Business Coach
How to Create Brand Names That Stick – Alexandra Watkins
On this week’s Dream Business Radio Show, I interview Alexandra Watkins. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity [...]
2023-12-07
33 min
Jim Palmer's Stick Like Glue Radio
How to Create Brand Names That Stick – Alexandra Watkins
On this week’s Dream Business Radio Show, I interview Alexandra Watkins. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity [...]
2023-12-07
33 min
Jim Palmer's Stick Like Glue Radio
How to Create Brand Names That Stick – Alexandra Watkins
On this week’s Dream Business Radio Show, I interview Alexandra Watkins. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity [...]
2023-12-07
33 min
Podcasts - Cap't Jim Palmer, The Dream Business Coach
How to Create Brand Names That Stick – Alexandra Watkins
On this week’s Dream Business Radio Show, I interview Alexandra Watkins. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity [...]
2023-12-07
33 min
Dream Business Radio
How to Create Brand Names That Stick – Alexandra Watkins
On this week’s Dream Business Radio Show, I interview Alexandra Watkins. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Download MP3 Connect with Alexandra: www.EatMyWords.com
2023-12-07
33 min
SuperPsyched with Dr. Adam Dorsay
#188 The Power of a Name | Alexandra Watkins
What's in a name? Turns out a lot! Whether you are naming a company, a project, a meeting room, a team, or a baby, names are deeply meaningful. In fact, some businesses may have failed because their name is so confusing that no one can figure out how to say it, how to spell it, or what they do. Of course, we can all think of some exceptions to that rule—sure, there are companies that have done well despite having a bad name. But wouldn't it be better to start off on the right foot and stack the cards in f...
2023-11-28
35 min
Profit with Law: Profitable Law Firm Growth
From Forgettable to Unforgettable: How to Create Effective Brand Names with Alexandra Watkins - 406
Send us a textShownotes can be found at https://www.profitwithlaw.com/406.Do you want to create brand names that leave a lasting impression and captivate your audience?If you're searching for the solution to crafting impactful and memorable brand names, in this episode we have a guest expert, Alexandra Watkins, who will reveal the key tips and strategies for achieving the desired outcome of creating brand names that truly stand out. Get ready to unlock the secrets to developing brand names that leave a lasting impact...
2023-11-23
38 min
Neil Wilkins Podcast
Brand Names, with Alexandra Watkins
Chief Executive Boss Lady at Eat My Words, Alexandra Watkins, joins Neil on the Neil Wilkins Podcast to talk about Brand Names and how important they are for businesses, products and services. Alexandra shares a host of tools and techniques to help marketers and business owners audit their existing brand names as well as create new and engaging ones that help to cut through the noise that is our every day lives. Eat My Words: www.eatmywords.com Hello, My Name Is Awesome Book: https://eatmywords.com/brand-names-book Free SMILE & SCRATCH...
2023-11-22
41 min
Neil Wilkins Podcast
Brand Names, with Alexandra Watkins
Chief Executive Boss Lady at Eat My Words, Alexandra Watkins, joins Neil on the Neil Wilkins Podcast to talk about Brand Names and how important they are for businesses, products and services. Alexandra shares a host of tools and techniques to help marketers and business owners audit their existing brand names as well as create new and engaging ones that help to cut through the noise that is our every day lives. Eat My Words: www.eatmywords.com Hello, My Name Is Awesome Book: https://eatmywords.com/brand-names-book Free SMILE & SCRATCH...
2023-11-22
41 min
SmartBranding.com Podcast
Ep.93 | The Power of Words: Alexandra Watkins on Crafting Standout Brand Names
Our guest today is Alexandra Watkins, a leading and outspoken authority on brand names and author of ”Hello, My Name is Awesome: How to Create Brand Names That Stick”, a go-to resource for leading branding and naming firms nationwide.
2023-11-20
41 min
Help! My Business is Growing
How to make a business name memorable, with Alexandra Watkins of Eat My Words
Comments? Suggestions? Text the show here! The art of naming may seem secondary to finances and operations, but it's incredibly important because your name can make or break your brand.So how do you choose the right name? What are the methods or surefire hacks to create one that clicks?How do you craft a name that leaves a lasting impression and attracts customers?What's the secret to unlocking naming success? And how do you ensure that t...
2023-11-17
41 min
Inventors Helping Inventors
Product naming guru - helps corporate giants and inventors - Alexandra Watkins
Alan interviews Alexandra Watkins. Alexandra Watkins worked for ad agencies until she found her real passion - product naming and branding. She created the Baconator name for Wendy's. Through her company, Eat My Words, she helps Fortune 100 companies and small entrepreneurs, including inventors, with product naming. Make sure to subscribe to the podcast at Apple Podcasts, or wherever you get your podcasts, so you won't miss a single episode. Email: Alexandra@EatMyWords.com
2023-11-13
30 min
Thrive LouD with Lou Diamond
Alexandra Watkins
Chief Executive Boss Lady of Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Her breakthrough creativity book, Hello, My Name is Awesome: How to Create Brand Names That Stick, is considered “the brand name Bible” and was named a Top 10 Marketing Book by Inc. Magazine. How many cool books does Alexandra have within her refridgerator? You’ll have to listen to this fun, fun, fun episode of Thrive LouD with Lou Diamond to find out. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***
2023-10-24
29 min
Creator Science
Alexandra Watkins – How to invent a GREAT brand name.
Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is AwesomeHer branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!In this episode, you’ll learn: The SMILE and SCRATCH test to help you identify good names and disqualify bad ones How important domain na...
2023-10-17
54 min
The Law Entrepreneur
Choosing Your Law Firm Name with Alexandra Watkins
Today, my guest is Alexandra Watkins. Alexandra has a company based around her website, EatMyWords.com - which you'll understand once you listen to the podcast - she is a naming specialist, that nuanced and niched aspect of copywriting where people come up with names for companies, services, and products (you ever heard of the Baconator from Wendy's? Well, Alexandra is the one who named it). We have a delightful conversation, talking about brand names that she's developed for law firms. As we think about branding, or even rebranding our law firms, it's never really been easier to do...
2023-10-16
39 min
GLF Podcast
The Art and Science of Renaming Your Law Firm Featuring Alexandra Watkins, Chief Executive Boss Lady of Eat My Words
Send us a textJoin Sasha Berson as he speaks with Alexandra Watkins, Chief Executive Boss Lady of Eat My Words👉Sasha and Alexandra explore:— The potential impact a memorable name holds in attracting clients and setting your firm apart.— The strategic use of lawyer SEO and keyword integration for elevated online visibility.— The immense potential for successful rebranding through inspiring examples in the legal sphere.— How your firm's name can be a powerhouse for client attraction and make your firm synonymous with excellence.— The cap...
2023-09-06
23 min
Bombshell Business Podcast with Amber Hurdle
How to Create Bombshell Brand Names with Alexandra Watkins
Self proclaimed Chief Executive Boss Lady, Alexandra Watkins, joins me on the podcast today to talk names. What makes a good one, what makes a not-so-good one, and what led her to this niche? Alexandra started her career as an advertising copywriter, fell in love with naming things and quickly switched gears to branding. She eventually created her own agency - Eat My Words, with clients ranging from Amazon to Xerox, and even named one of my favorite drive through guilty pleasures (before my lovely AlphaGal experience) the BACONATOR! Alexandra’s awesome naming insight includes: How the purchase of “monkey tea”...
2023-08-31
39 min
Chasing The Insights
Alexandra Watkins on Brand Names
In this episode of Chasing the Insights, I talk to the founder of Eat My Words, Alexandra Watkins. Alexandra talks to us about the science of Brand Names. Alexandra Watkins is the Chief Executive Boss Lady and outrageously outspoken founder of Eat My Words, the only branding firm on the planet that specializes in creating brand names that make people smile instead of scratch their heads. Clients including Amazon, Google, Twitter, Disney, Coca-Cola, and Colgate have tapped her to come up with creative and engaging names that move people and move products.
2023-08-24
34 min
Britt Witkin
The power of words & how to name your brand with Chief Executive Boss Lady at Eat My Words, Alexandra Watkins | Ep. 42
I'm sitting down today with Alexandra Watkins, bestselling author and Chief Executive Boss Lady of Eat My Words, a renowned naming firm. For nearly 20 years, she and her naming firm, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me...
2023-08-22
48 min
Unstoppable Women with Noelle Peterson
Unstoppable Woman: Alexandra Watkins Chief Executive Boss Lady
Are you ready to be inspired and empowered by the stories of some truly unstoppable women? Then get ready for an exciting new podcast series, "Unstoppable Women," hosted by Noelle Peterson, the Journey Navigator. In this series, I will share my chats with some of the most remarkable and inspiring women from all walks of life. Each episode will feature a different guest who has overcome adversity and achieved amazing things in their career and personal life. Through authentic conversations, you'll learn about their struggles, journeys, and breakthrough moments that helped them become the unstoppable...
2023-08-15
27 min
BE THAT LAWYER
Alexandra Watkins: Take Control of Your Name and Brand
In this episode, Steve Fretzin and Alexandra Watkins discuss:The profession of naming. Brand, personal, and business naming. Identifying what makes you unique and your brand personality. Creating a consistent message across your brand, social media, and all aspects of your business. Key Takeaways:People fall in love with brands, but it doesn’t happen overnight. The name is the soul of your brand. If you name it correctly, you can attract the business you want to work with off of the name alone. Brainstorm by using all of your online resources. Using colors on a whit...
2023-08-03
33 min
The Food Means Business Podcast
How to Find the Right Name for Your CPG Food Brand with with Alexandra Watkins
When it comes to naming your consumer-packaged goods (CPG) brand, you probably already have one in mind. But your customers might not love it as much as you do. It’s important to select a name that makes sense and is easy to remember – and is easy for consumers to find!In this episode, I’m interviewing Alexandra Watkins, renowned authority on brand names and founder of Eat My Words. Alexandra shares her thoughts on what makes a strong brand name, why you shouldn’t name your business after yourself, and the biggest mistakes people make when naming t...
2023-07-19
23 min
My Curious Colleague ~ CPG CX
90. Curious about Brand Naming w/Alexandra Watkins, Chief Boss Lady at Eat my Words - brand naming experts
🎈This week on the My Curious Colleague 🔍 #CPGCX podcast, my guest is my colleague, Alexandra Watkins – a brand naming expert…! She is the outspoken founder of Eat My Words, the only branding firm on the planet that specializes in creating brand names that make people smile instead of scratch their heads. CPG brands from Colgate to Coca-Cola have tapped her to come up with creative and engaging names that move people and products. Both those who are in Marketing ANDCX/Consumer Relations can benefit from this episode…! Alex’s branding...
2023-07-18
26 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
How To Come Up With Love-At-First Sight Brand Names (+ The Rookie Mistakes To Avoid)
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words. She's sharing her high-voltage secrets on avoiding amateur missteps that stink worse than a forgotten lunch...
2023-07-11
46 min
Legacy Roadmap Podcast
Alexandra Watkins What's in a Name
Alexandra Watkins talks about the value of a NAME. How to know if your name is good, but also how to know if it is really bad. Not just the name of your company, but product names, course names, and how to protect your names beyond just owning a domain name. Check out more of Alexandra Free SMILE & SCRATCH Name Evaluation Test Free Brand Names Mini Masterclass How To Create Super Sticky Brand Names Online Course Hello, My Name Is Awesome Book Website: eatmywords.com Link...
2023-07-10
38 min
Beyond Curious ™
#139: Naming “The Baconator”, Getting Trapped Under A Boat While Whitewater Rafting In Zimbabwe, & How YOU Can Create Brand Names With Buzz… w/ Alexandra Watkins
Key Takeaways:1:14 - Introducing Alexandra Watkins6:33 - How whitewater rafting on the "Meat Grinder" emphasized the importance of powerful names13:47 - How Alexandra's extremely imaginative mother talking about "the creative process being an idea orgy" informed her creativity17:50 - Why proper naming is important22:36 - Epic branding mistakes other companies have made with their names24:57 - Important naming nuances to consider33:09 - Alexandra's SMILE and SCRATCH frameworks for creating brand names that stick36:25 - How to put emotion in naming or renaming anything43:57 - Planning your name with growth in...
2023-06-13
1h 06
The KORE Women Podcast
A Brand Name Expert and the Author of ”Hello, My Name is Awesome: How to Create Brand Names That Stick” - Alexandra Watkins
This week on the show, Dr. Summer Watson welcomes Alexandra Watkins, who is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen y...
2023-06-13
19 min
The Alignment Show
The Alignment Show with Alexandra Watkins
Alexandra Watkins is Chief Executive Boss Lady at Eat My Words, and in an era when you can use AI to generate brand and company names (and mess up REALLY BADLY thereby), Alexandra's guidance is more needed than ever. She is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book...
2023-06-07
41 min
Food Business Success® with Sari Kimbell
Ep #145 Why You Need an Awesome Name with Alexandra Watkins
Are you stuck on a name for your business or wondering if it the brand name you have is helping or hurting you? Or do you need a great tagline or want to name a product, collection or subscription something catchy and memorable? My guest today on the podcast is a professional namer Alexandra Watkins, founder of Eat My Words and Author of Hello, My Name is Awesome. For 18 years she has been naming brands, products and more. We discuss why your name is your most important investment and a few of the things that make a...
2023-06-06
35 min
Sacred Changemakers
109 |The Transformational Power of a Memorable Brand Name with Alexandra Watkins
109. The Transformational Power of a Memorable Brand NameOur guest on the podcast today is Alexandra Watkins, a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal name hall of fame includes the Wendy’s Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheet...
2023-05-22
49 min
Time to Thrive - Marketing Strategies For Small Business
Creating Brand Names That Stick (Alexandra Watkins)
Finding the right name for a business is fraught with the dangers of overthinking, trying to say too much, or even a straight up misalignment with the brand. Our guest on today’s episode knows a thing or two about creating buzzworthy brand names. She is the creative genius behind countless brand names with an impressive client list that includes Amazon, Coca-Cola, Disney, Google, Twitter and Colgate.Alexandra Watkins started her naming firm, Eat My Words, in 2005 and has since become a leading and outspoken authority on brand names. Her breakthrough book, Hello, My Name is Awesome: Ho...
2023-04-24
52 min
Exhibit (A)ttorney Show
The Rose WOULDN'T Be As Sweet: It's All in the Name featuring Alexandra Watkins
Alexandra Watkins, is a branding expert and the author of the book "Hello, My Name is Awesome: How to Create Brand Names That Stick." Together, we will delve into the importance of a brand name, the psychology behind it, and how to create a memorable and effective brand name. Join us as we uncover the secrets of successful branding and discover why the rose wouldn't be as sweet without the right name. We'll discuss common naming mistakes, linguistic and cultural considerations, and the emotional impact of brand names. Listeners will learn practical tips for naming...
2023-04-20
53 min
The Wild Womn Hotline
EP 64 | “Need a Name For Your Brand? Here's How the Pros Pick Theirs" w/Professional Brand Namer, Alexandra Watkins of Eat My Words
In EP 64 of The Wild Womn Hotline, we are joined by Alexandra Watkins, The Chief Executive Boss Lady at acclaimed brand-naming firm Eat My Words, who sat down to chat with us about how to give your brand a name that will delight and surprise your target audience. If you’re new to Alexandra, she is a leading and outspoken authority on brand names. Her breakthrough book, “Hello, My Name is Awesome: How to Create Brand Names That Stick”, is considered "the brand name bible," and was named a Top 10 Marketing Book by Inc. Magazin...
2023-04-14
39 min
The Happy Engineer | Career Success for Engineering Leadership
095: Hello, My Name is Awesome! with Alexandra Watkins | Chief Executive Boss Lady
What’s in a name? How should you choose the name of your business? What makes a brand name stick? Read the full episode summary below. ============================ MOST POPULAR LINKS: > Full Show Notes, Resources, & More > Apply for the Lifestyle Engineering Blueprint - Our intensive coaching program exclusively for engineering leaders looking to build your career, balance your life, and BE HAPPY! ============================ In this episode, meet the world’s leading authority on brand names with...
2023-04-06
52 min
Access To Anyone with Michael Roderick
Creatively Monetizing Emotional Name-Brand Connections With Alexandra Watkins
Alexandra Watkins is the Founder of Eat My Words, an agency that develops memorable and well-known brand names like the Wendy’s Baconator, the Neato robotic vacuum, Smitten ice cream, the frozen yogurt franchise Spoon Me, and the Church of Cupcakes. She is the author of Hello, My Name is Awesome: How to Create Brand Names That Stick and a frequent guest lecturer at Stanford University, the University of California at Berkeley, the Tuck School of Business at Dartmouth, the University of Southern California, the University of San Francisco, the University of San Diego, INSEAD, and other MBA programs. ...
2023-02-23
33 min
Maximum Lawyer
Must Have Brand Name Qualities with Alexandra Watkins
Ever wonder what name you should name your company? If you rebranded your law firm, what would you name it? And why?! Today we are talking with our naming guest expert, Alexandra Watkins who’s claim to fame is being responsible for naming Wendy's “Banconator!” In this episode Alexandra goes over tips for naming your business with a memorable name. There is a process! Then she goes over the mistakes that you need to avoid when naming your company. Jim and Tyson also talk to her about why a name that is reflective of the comp...
2022-12-20
22 min
Maximum Lawyer
Must Have Brand Name Qualities with Alexandra Watkins
Ever wonder what name you should name your company? If you rebranded your law firm, what would you name it? And why?! Today we are talking with our naming guest expert, Alexandra Watkins who’s claim to fame is being responsible for naming Wendy's “Banconator!” In this episode Alexandra goes over tips for naming your business with a memorable name. There is a process! Then she goes over the mistakes that you need to avoid when naming your company. Jim and Tyson also talk to her about why a name that is reflective of the comp...
2022-12-20
22 min
The Unified Brand - Branding Podcast
How to Create Brand Names That Stick With Alexandra Watkins
How to Create Brand Names That Stick With Alexandra WatkinsIn today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one of my favourites’) ’HELLO MY NAME IS AWESOME, How to Create Brand Names that stick’---------------------------------------------------------------Alexandra's links PersonalAlexandra linkedin - https://www.linkedin.com/in/alexandrawatkins/ Book - Hello, My...
2022-10-27
39 min
Warm and Fuzzy
KATY PERRY: PART OF ME 2012 with Alexandra Watkins
WE'RE BACK FUZZIES! After a 2 week hiatus while we got our lives in order, we're back with a brand new episode and special guest Alexandra Watkins, to chat all about Katy Perry's 2012 documentary Katy Perry: Part of Me. If you're not familiar, Alex is a professional dancer who has danced alongside Katy Perry, Janet Jackson (Ms Jackson if you're nasty), Cardi B, Gwen Stefani and most recently, Pharrell Williams - to name a few! Literally the most perfect guest to have on and talk about touring with an artist. She has an impressive 257K + followers on Tiktok and IG...
2022-07-18
1h 15
The Author's Corner
Episode #54: How to Brand Like a Boss with Alexandra Watkins
We chat with Alexandra Watkins, who shares insightful and quirky ideas on how to promote a book and your brand. Today, it’s all about discovering your personality, having fun, and getting your name out there. You certainly don’t want to miss this!Key Takeaways from This EpisodeHelpful techniques to convince readers to write an online reviewHow to reiterate positive thoughts of an online review and engage with your readersThe importance of creating the right brand name/titleStrategies to effectively market your book and keep your book top of t...
2022-04-28
42 min
Writer on the Side
How to 10x Your Rates from a Book with Alexandra Watkins
Here’s how Alexandra Watkins, author of “Hello, My name is Awesome,” was able to increase her rates from $500 to $5,000 after writing her book (and made $500K in sales last year as a result of it).
2022-02-16
35 min
#ThisWeekWithSabir - eCommerce Mastery with Sabir Semerkant
#032 What's in a Name? with Alexandra Watkins: $100,000+ Expert Insights
Chief Executive Boss Lady of naming agency Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, is considered "the brand name bible," and was named a Top 10 Marketing Book by Inc. Magazine. Since 2005, Alexandra and her firm have created love-at-first sight brand names for clients from Amazon to Xerox. Her personal name hall of fame includes the Neato robotic vacuum, Smitten Ice Cream, Spanish language school Gringo Lingo, frozen yogurt franchise Spoon Me, and the Church of...
2021-05-19
59 min
The Tony DUrso Show - Journey to Success!
The Buzz on Brand Names w/Alexandra Watkins - The Tony DUrso Show
Alexandra Watkins is a leading and outspoken authority on brand names with buzz. Her breakthrough book, “Hello, My Name Is Awesome: How To Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine and a Top 10 Branding Book by Branding Journal. For more than 15 years, Alexandra and her naming firm, Eat My Words, have created love-at-first sight brand names for clients including Amazon, Coca-Cola, Disney, Google, Twitter, and countless startups. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or t...
2020-12-18
1h 00
Just a Chat With
Episode 18: Alexandra Watkins | Author & Founder, Eat My Words - "Eat My Words"
In this episode we sat down with Alexandra Watkins who is an author and leading authority on brand naming. Alexandra is the Chief Executive Boss Lady at Eat My Words, a brand naming firm based in San Diego, California. Alexandra’s book, “Hello, My Name is Awesome: How to Create Brand Names That Stick” was named as one of the Top 10 Marketing Books by Inc magazine and sits proudly on my shelf as one my all time favourites. Since 2005, Alexandra and her firm have created brand names for hundreds of clients including Amazon, Coca-Cola, Disney, Gap, Tw...
2020-11-30
43 min
Why Influence
How Alexandra Watkins established herself as a Thought Leader in the Brand Naming Space! | 068
Alexandra Watkins is the author of the branding bestseller, "Hello, My Name is Awesome... How to Create Brand Names That Stick" (an Inc. Magazine Top 10 Marketing Book). She is also the founder of "Eat My Words"; the wildly creative naming firm behind brand names including Burger King's new Mac 'n Cheetos. And she also named Wendy's Baconator while contracting for another firm. Wow! In this interview, we'll learn more about Alexandra's amazing journey! Join the Influencer community:https://weeklyinfluencermeetup.com Follow Alexandra:https://eatmywords.com/ https://www.linkedin.com/in...
2020-11-09
50 min
On Branding Podcast
How To Create Brand Names with Alexandra Watkins
In this episode Arek Dvornechuck interviews Alexandra Watkins and we talk about how to create brand names that stick.
2020-10-07
41 min
If You Market
Your Name Sucks, with Alexandra Watkins
Is your company or product name hurting your bottom line? Alexandra Watkins is one of a handful of naming experts and shares her tips on what to do and not do in naming and how to make your customers smile instead of scratch their heads in confusion, or worse. Alexandra Watkins is Chief Executive Boss Lady of Eat My Words, a branding firm. For more than a decade, she and her firm have created love-at-first sight brand names for clients including Amazon, Google, Frito-Lay, and Disney. Learn more about your ad choices. Visit megaphone.fm/a...
2020-08-04
1h 15
The Dov Barron Show
Leadership and Leadership - Alexandra Watkins: Hello My Name is Awesome
Alexandra Watkins is the outrageously outspoken founder of Eat My Words, the only branding firm on the planet that specializes in creating brand names that make people smile instead of scratch their heads. Clients including Amazon, Google, Twitter, Disney, Coca-Cola, and Colgate have tapped her to come up with creative and engaging names that move people and move products. Alexandra’s name hall of fame includes: the Wendy’s Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me. She is a former NASDAQ Entrepreneurial Center Author in Residence. Most rec...
2020-07-23
1h 00
iSmart Podcast
CEO Definition - Creativity and Branding with CEO of Eat My Words - Alexandra Watkins
Alexandra Watkins is the CEO of Eat My Words. They develop memorable brand names and taglines for companies. They mainly focus on rebranding for companies. She is the Definition of a top noch CEO. She has also written "Hello my name is Awesome, How to Create Brand Names That Stick" which was listed in the top 3 books in the sales and marketing space by AWOL. Support this podcast
2020-07-17
00 min
The Dov Baron Show
Alexandra Watkins: Hello My Name is Awesome
Alexandra Watkins: Hello My Name is Awesome! How to Create brand Names That STICK! Alexandra Watkins . . . . . . Alexandra Watkins is the outrageously outspoken founder of Eat My Words, the only branding firm on the planet that specializes in creating brand names that make people smile instead of scratch their heads. Clients including Amazon, Google, Twitter, Disney, Coca-Cola, and Colgate have tapped her to come up with creative and engaging names that move people and move products. Alexandra’s name hall of fame includes: the We...
2020-06-08
1h 09
365 Driven
How To Create A Brand Name - With Alexandra Watkins
Alexandra Watkins is the outrageously outspoken founder of Eat My Words, the only branding firm on the planet that specializes in creating brand names that make people smile instead of scratch their heads. Countless startups and companies including Amazon, Google, Twitter, Disney, Coca-Cola, and Colgate have tapped her to come up with creative and engaging names that move people and move products. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine and a Top 10 Branding Book by Branding Journal.
2020-05-11
57 min
The Marketing Book Podcast
Alexandra Watkins: Authors in Quarantine Getting Cocktails
Most recently on The Marketing Book Podcast to discuss the 2nd edition of her book, Hello, My Name Is Awesome: How to Create Brand Names That Stick, naming expert, keynote speaker and bestselling author Alexandra Watkins joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her San Diego pool house, her backyard tiki bar, surfboard fence and some of the sadly hilarious mistakes companies make naming their products and services.
2020-04-15
40 min
CYOL with Jeremy Ryan Slate Archive 1
683: Hello, My Name is Awesome – The Key to Brilliant Brand Names | Alexandra Watkins
About This Episode:Alexandra Watkins is a leading and outspoken authority on brand names. She is the Chief Executive Boss Lady of Eat My Words, a creative agency specializing in love-at-first-sight brand names. Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine and a Top 10 Branding Book by Branding Journal. Find out more about Alexandra at:https://eatmywords.com/ Hello, My Name is Awesome Book See the Show Notes:
2020-02-26
41 min
The Jeremy Ryan Slate Show
683: Hello, My Name is Awesome – The Key to Brilliant Brand Names | Alexandra Watkins
About This Episode:Alexandra Watkins is a leading and outspoken authority on brand names. She is the Chief Executive Boss Lady of Eat My Words, a creative agency specializing in love-at-first-sight brand names. Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine and a Top 10 Branding Book by Branding Journal. Find out more about Alexandra at:https://eatmywords.com/ Hello, My Name is Awesome Book See the Show Notes:
2020-02-26
41 min
Business Brain Food
BBF247: Making money making people smile with Alexandra Watkins
This week we have an enlightening chat about freelancing and company branding with and absolute authority on the matter, Alexandra Watkins. As CEO of her own creative agency, Alexandra has worked with some very impressive clients such as Google, Amazon and Dunkin’ Donuts. She has also written the brilliantly titled Amazon-besteller, “Hello, my name is awesome!” See some of Alexandra’s top tips below: ** Be proactive. Don’t be afraid to find people on Linkedin who work for companies you like and offer up your services. ** Consider using virtual teams with employees based around the world. You...
2020-01-01
39 min
Eat My Words Founder and Author Alexandra Watkins stops by #ConversationsLIVE
Host Cyrus Webb welcomes Eat My Words Founder and author of HELLO MY NAME IS AWESOME Alexandra Watkins to #ConversationsLIVE to discuss what the brand helps the reader to realize about branding and how it can help going into 2020.
2019-12-24
16 min
On Brand with Nick Westergaard
Developing Smile-Inducing Brand Names with Alexandra Watkins
“You don’t want your brand name to be tame. You can’t afford to be tame!” As the verbal identity expert behind names for brands ranging from frozen yogurt to Burger King, Alexandra Watkins knows how to develop names that make people smile—and we talk about that a lot on the On Brand podcast. She’s also the author of the newly revised Hello, My Name is Awesome. We discussed all of this and more on this week’s episode of the On Brand podcast.Alexandra WatkinsAlexandra Watkins is a recognized expert on brand names...
2019-12-09
31 min
De Namarama Show
My name is awesome met Alexandra Watkins
In mijn eerste zoektocht naar literatuur rondom naamgeving stuitte ik al snel op het boek van Alexandra Watkins, Hello my name is awesome. Het boek is een how-to op het gebied van naamgeving en legt op humoristische wijze uit wat je goed en fout kunt doen met namen. Want namen maken moet ook fun zijn. En hoe maak je nou een naam die beklijft? De ondertitel is dan ook: ‘How to create brand names that stick’.
2019-12-05
43 min
De Namarama Show
My name is awesome met Alexandra Watkins
My name is awesome met Alexandra Watkins Mijn eerste Engelse podcast! In mijn eerste zoektocht naar literatuur rondom naamgeving stuitte ik al snel op het boek van Alexandra Watkins, Hello my name is awesome. Het boek is een how-to op het gebied van naamgeving en legt op humoristische wijze uit wat je goed en fout kunt doen met namen. Want namen maken moet ook fun zijn. En hoe maak je nou een naam die beklijft? De ondertitel is dan ook: ‘How to create brand names that stick’. Er zijn niet veel boeken te vind...
2019-12-05
43 min
Top Business Leaders | Write Your Book in a Flash Podcast with Dan Janal
#019 – Alexandra Watkins, Author of Hello, My Name Is Awesome
Brand name expert Alexandra Watkins is a leading and outspoken authority on brand names with buzz. She is author of “Hello, My Name is Awesome… How to Create Brand Names That Stick” (an Inc. Magazine Top 10 Marketing Book). She is also founder of naming firm Eat My Words. She is a popular guest speaker at entrepreneur events and speaks regularly to MBA students at the Stanford Graduate School of Business, Berkeley’s Haas School of Business, USF School of Management, and other MBA programs. Tips: If you want your book to sound like you speak, t...
2019-11-11
18 min
Podcast | Write Your Book in a Flash Podcast with Dan Janal
#019 – Alexandra Watkins, Author of Hello, My Name Is Awesome
Brand name expert Alexandra Watkins is a leading and outspoken authority on brand names with buzz. She is author of “Hello, My Name is Awesome… How to Create Brand Names That Stick” (an Inc. Magazine Top 10 Marketing Book). She is also founder of naming firm Eat My Words. She is a popular guest speaker at entrepreneur events and speaks regularly to MBA students at the Stanford Graduate School of Business, Berkeley’s Haas School of Business, USF School of Management, and other MBA programs. Tips: If you want your book to sound like you speak, t...
2019-11-11
18 min
The Marketing Book Podcast
247 Hello, My Name is Awesome by Alexandra Watkins
Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/hello-my-name-awesome-alexandra-watkins Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is W...
2019-10-04
57 min
Explore The Full Audiobook Everyone Is Talking About — So Captivating!
Hello, My Name Is Awesome, 2nd Edition: How to Create Brand Names That Stick by Alexandra Watkins
Please visithttps://thebookvoice.com/podcasts/1/audiobook/395393to listen full audiobooks. Title: Hello, My Name Is Awesome, 2nd Edition: How to Create Brand Names That Stick Author: Alexandra Watkins Narrator: Claire Buchignani Format: Unabridged Audiobook Length: 3 hours 50 minutes Release date: October 1, 2019 Ratings: Ratings of Book: 5 of Total 1 Ratings of Narrator: 5 of Total 1 Genres: Marketing & Advertising Publisher's Summary: The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Every year, 6 million companies...
2019-10-01
3h 50
Savor The Full Audiobook That Keeps Thriller Fans Hooked.
Hello, My Name Is Awesome, 2nd Edition: How to Create Brand Names That Stick by Alexandra Watkins
Please visithttps://thebookvoice.com/podcasts/1/audiobook/395393to listen full audiobooks. Title: Hello, My Name Is Awesome, 2nd Edition: How to Create Brand Names That Stick Author: Alexandra Watkins Narrator: Claire Buchignani Format: Unabridged Audiobook Length: 3 hours 50 minutes Release date: October 1, 2019 Ratings: Ratings of Book: 5 of Total 1 Ratings of Narrator: 5 of Total 1 Genres: Business & Career Development Publisher's Summary: The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Every year, 6 million...
2019-10-01
3h 50
Unlock Top Full Audiobooks in Business & Economics, Marketing & Advertising
Hello, My Name Is Awesome, 2nd Edition: How to Create Brand Names That Stick by Alexandra Watkins
Please visit https://thebookvoice.com/podcasts/1/audiobook/395393 to listen full audiobooks. Title: Hello, My Name Is Awesome, 2nd Edition: How to Create Brand Names That Stick Author: Alexandra Watkins Narrator: Claire Buchignani Format: Unabridged Audiobook Length: 3 hours 50 minutes Release date: October 1, 2019 Ratings: Ratings of Book: 5 of Total 1 Ratings of Narrator: 5 of Total 1 Genres: Marketing & Advertising Publisher's Summary: The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Every year, 6 million...
2019-10-01
05 min
Unlock Top Full Audiobooks in Business & Economics, Marketing & Advertising
Hello, My Name Is Awesome, 2nd Edition: How to Create Brand Names That Stick by Alexandra Watkins
Please visithttps://thebookvoice.com/podcasts/1/audiobook/395393to listen full audiobooks. Title: Hello, My Name Is Awesome, 2nd Edition: How to Create Brand Names That Stick Author: Alexandra Watkins Narrator: Claire Buchignani Format: Unabridged Audiobook Length: 3 hours 50 minutes Release date: October 1, 2019 Ratings: Ratings of Book: 5 of Total 1 Ratings of Narrator: 5 of Total 1 Genres: Marketing & Advertising Publisher's Summary: The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Every year, 6 million companies...
2019-10-01
3h 50
Tune In To A Full Audiobook That Is Simply High-Impact.
Hello My Name Is Awesome by Alexandra Watkins
Please visithttps://thebookvoice.com/podcasts/2/audible/93905to listen full audiobooks. Title: Hello My Name Is Awesome Author: Alexandra Watkins Narrator: Claire Buchignani Format: mp3 Length: 3 hrs and 50 mins Release date: 09-12-19 Ratings: 4.5 out of 5 stars, 68 ratings Genres: New Business Enterprises Publisher's Summary:
2019-09-12
3h 50
The Agents of Change Digital Marketing Podcast
How to Name Your Company, Product or Service - Alexandra Watkins
One of the most anticipated parts of owning a business is getting to choose a name for your brand and products. But there’s a little more to it than you think. Does your name easily resonate with your customers? Is it easy to pronounce? Will it stand the test of time for years to come? There are many factors to consider when choosing business and brand names, and making sure you can secure the matching domain name is a pretty big one. Alexandra Watkins has a knack for creating brand and product names that stick, and sh...
2017-11-15
30 min
Nir And Far: Business, Behaviour and the Brain
Alexandra Watkins Interview - Nir & Far
Nir Eyal chats with author, Alexandra Watkins about her book, Hello, My Name is Awesome. Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
2017-07-17
13 min
Biz Women Rock
BWR 139: INC. Named Her Marketing Book One Of The Top 10 in 2014 for Good Reason with Alexandra Watkins
How do you become a Biz woman who ROCKS? Listen to our Interview with Alexandra Watkins of Eat My Words to find out! Alexandra Watkins blew my mind! Super energetic and scary smart, she shares why she started her company Eat My Words and how she's built a ridiculously successful business just focusing on naming companies. Her book Hello, My Name Is Awesome...How to Create Brand Names That Stick, was just named one of the Top 10 Marketing Books of 2014 by Inc.! In this interview, she shares why she decided to go from a handful of employees to none...
2015-01-26
40 min
Biz Women Rock
BWR 139: INC. Named Her Marketing Book One Of The Top 10 in 2014 for Good Reason with Alexandra Watkins
How do you become a Biz woman who ROCKS? Listen to our Interview with Alexandra Watkins of Eat My Words to find out! Alexandra Watkins blew my mind! Super energetic and scary smart, she shares why she started her company Eat My Words and how she's built a ridiculously successful business just focusing on naming companies. Her book Hello, My Name Is Awesome...How to Create Brand Names That Stick, was just named one of the Top 10 Marketing Books of 2014 by Inc.! In this interview, she shares why she decided to go from a handful of employees to none...
2015-01-26
40 min