Shows
Great New Courses - Online eLearning With The Best CoachesAlexandra Watkins – How To Create Super Sticky Brand Names – Free Download CourseAlexandra Watkins – How To Create Super Sticky Brand Names – Free Download Course The complete Super Sticky Brand Names course and including a customizable Naming Brief and Name Change Rebrand...
2026-01-1609 min
Beyond Curious ®#271: The Third File: The Power Up That Solves the ONE Problem Blocking 1,000+ Opportunities… w/ Alexandra WatkinsTwo weeks ago, I launched The 4% Files -- an 11-part series where I'm surfacing the most powerful, high-leverage insights buried inside 334+ hours of Beyond Curious episodes.The First File revealed how to uncover your 4% — the magical zone where your greatest impact meets your greatest joyThe Second File revealed an Operating System to help you to architect a game completely based off of your unique strengthsIn the Third File and beyond, we’re shifting into “power-up” territory.I’m surfacing the “80/20 of the 80/20” of Beyond Curious content that led to a disproportionate impact on my life.
2025-12-231h 46
The Wholesome Music PodcastThe Nostalgia Episode: Are Bands Obsolete? / Phone Bans at Raves / MP3 Players Return / Local Music In DeclineThis episode has a decidedly backwards-looking approach. Did you know the last time a band had a #1 song on the US charts was all the way back in 2001? We dig into why are there so few bands in the charts these days. Next we look at two retro trends and discuss if they're linked as well as what they say about tech backlash in the music industry. Finally, we talk about why local music is in decline in Australia, why that matters globally, and what can be done about it.LinksAre bands becoming obsolete in...
2025-12-0457 min
Doing Business with a Servant's HeartAlexandra Watkins: How a Name Can Serve, Brand & Transform Your BusinessSend us a textWhat if everything your business stands for can begin with one word? In today’s episode of Doing Business with a Servant’s Heart™, host Steve Ramona sits down with branding‑maven Alexandra Watkins to explore how naming isn’t just a marketing checkbox—it’s a profound act of service and impact.Meet Alexandra: she spent 16 years writing advertising copy until a chance discovery revealed her true calling—crafting brand names that don’t just sell, they serve. With a contagious laugh, rich experience, and deep empathy for how people perceiv...
2025-10-2528 min
Take A Chance On YouBeing Vulnerable Is ‘Cool’ and Helping Men Express Themselves With Louis WatkinsSeason 2 collaborator - INSPO social networking platform. This week it's all about male vulnerability with Louis Watkins! In this episode of the Take a Chance on You podcast, host Alexandra Forsyth speaks with Louis Watkins, founder of Clear for Men, about the importance of mental health awareness for men. Louis shares his personal journey, the impact of COVID-19 on his mental health, and the mission behind his skincare brand, which aims to break the stigma surrounding men's mental health. The conversation delves into the significance of vulnerability, emotional expression...
2025-09-291h 04
Inventors Helping InventorsProduct naming and branding guru helps inventors - Alexandra WatkinsAlan interviews Alexandra Watkins. Alexandra Watkins worked for ad agencies until she found her real passion - product naming and branding. She created the Baconator name for Wendy's. Through her company, Eat My Words, she helps Fortune 100 companies and small entrepreneurs, including inventors, with product naming. Make sure to subscribe to the podcast at Apple Podcasts, or wherever you get your podcasts, so you won't miss a single episode. Email: Alexandra@EatMyWords.com
2025-06-1628 min
Embody Your SoulEP 097: All about Tantra & sacred sexuality w/ Tantra Practitioner, Faciliator & Author, Leola WatkinsLeola is a Pleasure Priestess & the best-selling author of Sacred Sex Ed, inspiring others to see an integration of sexuality and spirituality. She guides individuals and couples in discovering how life-force energy moves in the body; and more importantly, how to harness this inner-power for a pleasure-filled life that begins with our most intimate relationships and extends to our livelihood and our worldview.In her early 20s, Leola discovered tantra and shamanic sexuality as modalities to heal her relationship to her body, process past sexual assault, and create a life she loves. She is now dedicated to...
2025-03-2852 min
Hard KnocksAlexandra Watkins: From Match.com date to naming The BaconatorHere's our conversation with Alexandra Watkins, a professional Namer. She's the woman who gave The Wendy's Baconator its name amongst many other well known brands.
We talk about how she got her start (a Match.com date), why people need to stop taking themselves so seriously, prison penpals and a boat mutiny, and why we all need to have more fun and make people smile.
Want to make sure you never miss an episode? Or don't have time to for a 2+ hour podcast? Join our newsletter Nuggets of Wisdom...
2024-11-072h 01
Creator ScienceAlexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is AwesomeHer branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!In this episode, you’ll learn:
The SMILE and SCRATCH test to help you identify good names and disqualify bad ones
How important domain na...
2024-10-1554 min
The Unified Brand - Branding PodcastHow to Create Brand Names That Stick With Alexandra Watkins (Replay)How to Create Brand Names That Stick With Alexandra WatkinsIn today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one of my favourites’) ’HELLO MY NAME IS AWESOME, How to Create Brand Names that stick’---------------------------------------------------------------Alexandra's links PersonalAlexandra linkedin - https://www.linkedin.com/in/alexandrawatkins/ Book - Hello, My...
2024-09-2640 min
Product Led Growth Leaders45 - The Art of Intentional Design: Creating Products That Resonate with Users with Penlo Parc's Alexandra CandelasYour host, Thomas Watkins, talks with the Co-Founder of Penlo Parc, Alexandra Candelas. Alexandra shares her extensive experience in visual design, innovative technology, and user experience (UX). She covers the importance of differentiation in product design, the role of user experience, and the challenges of being a first mover versus a second mover in the market. Alexandra emphasizes intentionality and attention to detail in creating successful products, drawing from her work with Kodak and early online banking technologies. The episode offers valuable insights into navigating today's competitive landscape.Connect with Alexandra on LinkedIn HERE. Think...
2024-09-1027 min
Big Names in Naming: A Naming for Everyone podcastBig Names in Naming: The Alexandra Watkins EpisodeI talk with Alexandra Watkins about:* Naming the Wendy’s Baconator!* Ways she's handled not being able to publicly disclose a naming client or credit* How she ended up writing her book, Hello, My Name is Awesome* Her cheerful office space where she does her naming* The naming styles she’s not a fan ofPlus, we play That Can’t Be Real and Alexandra has to guess which one of these is a fake name for a fake company: Dirty Dough cookies, Dirty Scoops ice cream, or Dir...
2024-08-2736 min
Ready Yet?! With Erin MarcusEpisode 249 with Alexandra Watkins: How to Create Brand Names That Stand OutHave you ever eaten a Wendy’s Baconator? If so, you’ve already experienced the brand naming expertise of today’s guest. In this episode of the Ready Yet podcast, we dive deep into the world of brand naming with Alexandra Watkins, founder and chief executive of Eat My Words, a naming firm known for its creative and memorable brand names. Alexandra, who famously named Wendy's Baconator, shares her insights on why naming is a challenging yet essential aspect for businesses.Join us as we discuss the importance of names that evoke emotions and are ea...
2024-07-0526 min
JUST BrandingS05.EP10 - Brand Naming: How to Create Great Brand Names with Alexandra WatkinsIn this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights .
👉 Learn more: https://justcreative.com/podcast
Alexandra emphasizes that anyone can create memorable brand names with the right approach.
She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles.
Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the ag...
2024-06-251h 09
Faculty of HorrorEpisode 130. Nature Calls: Eden Lake (2008) and Backcountry (2014)
Pack your bags and your partner because this episode leaves the comforts of civilized society far behind. In this episode we unpack the need for serenity, the heritage of toxic masculinity, and why a bear might actually make a great boyfriend.
REQUIRED READING
Eden Lake. Dir. James Watkins, 2008.
Backcountry. Dir. Adam MacDonald, 2014.
EXTRA CREDIT
Overall Crime Down 44% Since 1995. The Guardian article that pushes back against conservative narratives.
Gangs and Children. A study on the impetus for youth to join gangs and why.
The Gated Community Mentality. Rich Benjamin’s piece on the groupthink...
2024-06-251h 29
Tiny Marketing: Marketing and Sales Systems for Independent ConsultantsEp. 75: The Secret to Choosing Sticky Brand Names | Expert Guest: Alexandra WatkinsSend us a textGet on the waitlist for the Tiny Marketing Club!In today's episode of Tiny Marketing, I, Sarah Noel Block, dive deep into the art of naming brands with the incredibly talented Alexandra Watkins, the mastermind behind names you know and love, like the Wendy's Baconator! Biggest TakeawaysSmile and Scratch Framework: Alexandra Watkins provides a clear and effective methodology for naming brands through her "Smile and Scratch" framework. SMILE stands for Suggestive, Memorable, Imagery, Legs, and Emotional—qualities that make a name at...
2024-05-1943 min
Women & WealthThe Power of a Name with Alexandra WatkinsToday we are joined by Alexandra Watkins, founder of brand naming consultancy Eat My Words. She shares how she found her way into the marketing space, what she does every day, and what hurdles she's had to jump to make it in her creative field. Listen in to hear about the fun tactics and ideas Alexandra uses to help her clients and stay ahead in a competitive space. You can access the full show notes and more by visiting: https://www.forgewealth.com
2024-05-0818 min
ScaleX™ Insider PodcastAlexandra Watkins - Is your brand name sabotaging your business?In this episode, I had a captivating conversation with Alexandra Watkins, Brand Name Expert and the Chief Executive Boss Lady of Eat My Words. Alexandra's breakthrough creativity book, "Hello, My Name is Awesome: How to Create Brand Names That Stick," serves as the brand name Bible and was acclaimed as a Top 10 Marketing Book by Inc. Magazine. We delved into a wide array of topics, including the common mistakes to avoid in branding, essential tips for crafting a memorable brand name, the importance of forging emotional connections through brand names, the revelation of Mr. Beast's real name, the key...
2024-04-101h 06ScaleX™ Insider PodcastAlexandra Watkins - Is your brand name sabotaging your business?In this episode, I had a captivating conversation with Alexandra Watkins, Brand Name Expert and the Chief Executive Boss Lady of Eat My Words. Alexandra's breakthrough creativity book, "Hello, My Name is Awesome: How to Create Brand Names That Stick," serves as the brand name Bible and was acclaimed as a Top 10 Marketing Book by Inc. Magazine. We delved into a wide array of topics, including the common mistakes to avoid in branding, essential tips for crafting a memorable brand name, the importance of forging emotional connections through brand names, the revelation of Mr. Beast's real name, the key...
2024-04-101h 06
Million Dollar RelationshipsInside the World of Creative Brand Naming with Alexandra WatkinsHow does a unique brand name transform a business's identity and consumer perception? In this 200th episode of the Million Dollar Relationships podcast, host Kevin chats with Alexandra Watkins, the founder of the naming firm Eat My Words. Celebrating a significant milestone, they delve into Alexandra's fascinating journey in the world of branding, her creative process, and the power of impactful naming. Through engaging anecdotes and expert insights, Alexandra shares her experience in naming everything from products to companies, emphasizing the importance of memorable and meaningful names in branding success. The conversation also delves into...
2024-04-0329 min
Innova.buzzAlexandra Watkins, The Art of Crafting Memorable Brand Names - Innova.buzz 613Our guest in this episode is Alexandra Watkins, a branding powerhouse and the creative mind behind Eat My Words, a brand naming consultancy that's all about injecting fun and creativity into the naming process. Alexandra has revolutionized the way we think about brand names, turning what can often be a daunting task into an exciting adventure.During our conversation, Alexandra shared her unique approach to creating names that not only stick but also spark joy and curiosity. Here are three key points discussed:The SMILE Framework: Alexandra introduces the SMILE acronym as a guide to crafting...
2024-03-2050 min
Rounding The Bases With Joel GoldbergEp. 919 Alexandra Watkins | Name Hall of FameAlexandra Watkins- an industry luminary who has been serving up smile-inducing names since 2005 that are so good you can almost taste them. As Big Cheese of Eat My Words naming agency, she’s a creative force who wrote the literal book on bombshell brands. But as an outspoken global authority on love-at-first-sound names, she has crafted countless monikers that are more than marketable. They’re memorable…and guaranteed to leave you craving more.For our YouTube channel, check out: https://youtu.be/rvqw7s-TuXUWebsite: https://eatmywords.com/ Twitter: https://twitter...
2024-03-1953 min
Podcasting Strategy SimplifiedHere's Why Your Brand Name Needs to Be Awesome with Alexandra Watkins (#2)Get more from this episode on the Bombtrack Media BlogIn Season 1 Episode 2 of Let's Blow This Up, the Queen of Brand Naming, Alexandra Watkins, discusses the importance of a strong brand name and how to test YOUR brand name to make sure it's up to par.3 Big Takeaways From This EpisodeThe name of your brand is something you need to take very seriously, right from the start. There's so much positive that can happen with a powerful brand name...just as there's so much negative that can happen with a...
2024-03-1355 min
SharkPreneur1027: Hello, My Name is Awesome with Alexandra WatkinsHello My Name is AwesomeAlexandra Watkins, Eat My Words– The Sharkpreneur podcast with Seth Greene Episode 1027 Alexandra WatkinsAlexandra Watkins is the leading authority on brand names with buzz. If you have ever sunk your teeth into a Wendy’s Baconator, you have literally eaten her words. For nearly 20 years, Alexandra and her boutique naming firm, Eat My Words, have created love-at-first sight brand names for countless entrepreneurs and startups. Her "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the robotic vacuum Neato, dog GPS Retriever, and Span...
2024-03-0618 min
SharkPreneurHello, My Name is AwesomeHello My Name is AwesomeAlexandra Watkins, Eat My Words– The Sharkpreneur podcast with Seth Greene Episode 1027 Alexandra WatkinsAlexandra Watkins is the leading authority on brand names with buzz. If you have ever sunk your teeth into a Wendy’s Baconator, you have literally eaten her words. For nearly 20 years, Alexandra and her boutique naming firm, Eat My Words, have created love-at-first sight brand names for countless entrepreneurs and startups. Her "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the robotic vacuum Neato, dog GPS Retriever, and Span...
2024-03-0619 min
Be Impactful by Impact FashionWhat's in a Name? with Alexandra WatkinsRivky sits down with Alexandra Watkins, a naming and branding expert, to really answer the question, what's in a name? We discuss the difference between advertising and branding, how I named Impact Fashion and why domain names are not as important as you think. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy's Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and...
2024-02-2647 min
The Idea Climbing PodcastHow to Create a Super Sticky Name for Your Product or Service with Alexandra WatkinsThe wrong name for your product or service can be the difference between success and failure. So, how do you choose the right name? That’s what I discuss in this episode with Alexandra Watkins.
Alexandra is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy’s Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google.
Alexandra has always been good with word...
2024-02-2122 min
Multiply Your Success with Dr. Tom DuFore192. How to Ace the Name Game—Alexandra Watkins, Founder, Eat My WordsWhat would you do if you had to rename your company? How would you name a new product or service you created? In today’s episode, we interview Alexandra Watkins, who shares with us her tried and true methods for branding, rebranding, and name creation.TODAY'S WIN-WIN: It's not too late to change the name of your brand.LINKS FROM THE EPISODE:You can visit our guest's website at: https://eatmywords.com/ Get a copy of our guest's book: https://www.amazon.com/Hello-My-Name-Awesome-Create/dp/1523099984/ref...
2024-02-1234 min
Inside Personal Growth with Greg VoisenPodcast 1085: Hello, My Name Is Awesome with Alexandra WatkinsWelcome back to another episode of Inside Personal Growth! My guest today is Eat My Words' Chief Executive Boss Lady and the author of Hello, My Name Is Awesome: How to Create Brand Names That Stick, Alexandra Watkins.
2024-02-0834 min
The Tai Lopez Show#639 - You Probably Named Your Company Wrong, And Here's Why! (ft. Alexandra Watkins)Crack the code to naming your business with Alexandra Watkins on the Tai Lopez Show! Learn what the biggest brands do, and learn how to come up with a business name people remember. Show notes Connect with Alexandra Watkins: Website Alexandra's Smile & Scratch Test Book/ Audio Book Check out the following! 150 Body 13 ThesisSee omnystudio.com/listener for privacy information.
2024-01-201h 19
She's INVINCIBLEAlexandra Watkins - How to Create Brand Names With BuzzHere's what to expect on the podcast:Why is it crucial to carefully choose a brand name for your products or services?How can a poorly chosen brand name negatively impact a company's image and success?What factors should be considered when choosing a brand name for a new business?What are the surprising benefits of choosing the right business name?And much more! About Alexandra:If you have ever eaten a Wendy’s Baconator, you have literally eaten the words of today's guest, brand-name expert Alexandra Watkins. She is the Chief Executive Bos...
2024-01-0853 min
Web Design Business with Josh Hall304 - How to Name your Business, Personal Brand or Services with Alexandra WatkinsCEO of eatmywords.com Alexandra Watkins (whose claim to fame is naming Wendy’s Baconator) along with other notable brands shares how you as a web designer can create a brand, theme and name for your business that stands out and passes the “smile and scratch” test.In This Episode00:00 - Naming Your Business and Brand13:28 - Brand Themes and Multiple Asset Management22:44 - Naming Brands and Niche Businesses29:53 - Importance of Naming in Business40:25 - Product Naming and Brand Theme51:24 - Simple Naming1:01:11 - Show Notes Ge...
2023-12-181h 01
Audio – Cap't Jim Palmer, The Dream Business CoachHow to Create Brand Names That Stick – Alexandra WatkinsOn this week’s Dream Business Radio Show, I interview Alexandra Watkins. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity [...]
2023-12-0733 minJim Palmer's Stick Like Glue RadioHow to Create Brand Names That Stick – Alexandra WatkinsOn this week’s Dream Business Radio Show, I interview Alexandra Watkins. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity [...]
2023-12-0733 minJim Palmer's Stick Like Glue RadioHow to Create Brand Names That Stick – Alexandra WatkinsOn this week’s Dream Business Radio Show, I interview Alexandra Watkins. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity [...]
2023-12-0733 minPodcasts - Cap't Jim Palmer, The Dream Business CoachHow to Create Brand Names That Stick – Alexandra WatkinsOn this week’s Dream Business Radio Show, I interview Alexandra Watkins. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity [...]
2023-12-0733 minDream Business RadioHow to Create Brand Names That Stick – Alexandra WatkinsOn this week’s Dream Business Radio Show, I interview Alexandra Watkins. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine.
Download MP3
Connect with Alexandra: www.EatMyWords.com
2023-12-0733 min
SuperPsyched with Dr. Adam Dorsay#188 The Power of a Name | Alexandra WatkinsWhat's in a name? Turns out a lot! Whether you are naming a company, a project, a meeting room, a team, or a baby, names are deeply meaningful.
In fact, some businesses may have failed because their name is so confusing that no one can figure out how to say it, how to spell it, or what they do.
Of course, we can all think of some exceptions to that rule—sure, there are companies that have done well despite having a bad name.
But wouldn't it be better to start off on the right foot and stack the cards in f...
2023-11-2835 min
Profit with Law: Profitable Law Firm GrowthFrom Forgettable to Unforgettable: How to Create Effective Brand Names with Alexandra Watkins - 406Send us a textShownotes can be found at https://www.profitwithlaw.com/406.Do you want to create brand names that leave a lasting impression and captivate your audience?If you're searching for the solution to crafting impactful and memorable brand names, in this episode we have a guest expert, Alexandra Watkins, who will reveal the key tips and strategies for achieving the desired outcome of creating brand names that truly stand out. Get ready to unlock the secrets to developing brand names that leave a lasting impact...
2023-11-2338 min
Neil Wilkins PodcastBrand Names, with Alexandra WatkinsChief Executive Boss Lady at Eat My Words, Alexandra Watkins, joins Neil on the Neil Wilkins Podcast to talk about Brand Names and how important they are for businesses, products and services.
Alexandra shares a host of tools and techniques to help marketers and business owners audit their existing brand names as well as create new and engaging ones that help to cut through the noise that is our every day lives.
Eat My Words: www.eatmywords.com
Hello, My Name Is Awesome Book: https://eatmywords.com/brand-names-book
Free SMILE & SCRATCH...
2023-11-2241 minNeil Wilkins PodcastBrand Names, with Alexandra WatkinsChief Executive Boss Lady at Eat My Words, Alexandra Watkins, joins Neil on the Neil Wilkins Podcast to talk about Brand Names and how important they are for businesses, products and services.
Alexandra shares a host of tools and techniques to help marketers and business owners audit their existing brand names as well as create new and engaging ones that help to cut through the noise that is our every day lives.
Eat My Words: www.eatmywords.com
Hello, My Name Is Awesome Book: https://eatmywords.com/brand-names-book
Free SMILE & SCRATCH...
2023-11-2241 min
SmartBranding.com PodcastEp.93 | The Power of Words: Alexandra Watkins on Crafting Standout Brand NamesOur guest today is Alexandra Watkins, a leading and outspoken authority on brand names and author of ”Hello, My Name is Awesome: How to Create Brand Names That Stick”, a go-to resource for leading branding and naming firms nationwide.
2023-11-2041 min
Help! My Business is GrowingHow to make a business name memorable, with Alexandra Watkins of Eat My WordsComments? Suggestions? Text the show here! The art of naming may seem secondary to finances and operations, but it's incredibly important because your name can make or break your brand.So how do you choose the right name? What are the methods or surefire hacks to create one that clicks?How do you craft a name that leaves a lasting impression and attracts customers?What's the secret to unlocking naming success? And how do you ensure that t...
2023-11-1741 min
Inventors Helping InventorsProduct naming guru - helps corporate giants and inventors - Alexandra WatkinsAlan interviews Alexandra Watkins. Alexandra Watkins worked for ad agencies until she found her real passion - product naming and branding. She created the Baconator name for Wendy's. Through her company, Eat My Words, she helps Fortune 100 companies and small entrepreneurs, including inventors, with product naming. Make sure to subscribe to the podcast at Apple Podcasts, or wherever you get your podcasts, so you won't miss a single episode. Email: Alexandra@EatMyWords.com
2023-11-1330 min
Thrive LouD with Lou DiamondAlexandra WatkinsChief Executive Boss Lady of Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Her breakthrough creativity book, Hello, My Name is Awesome: How to Create Brand Names That Stick, is considered “the brand name Bible” and was named a Top 10 Marketing Book by Inc. Magazine. How many cool books does Alexandra have within her refridgerator? You’ll have to listen to this fun, fun, fun episode of Thrive LouD with Lou Diamond to find out. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***
2023-10-2429 min
Creator ScienceAlexandra Watkins – How to invent a GREAT brand name.Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is AwesomeHer branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!In this episode, you’ll learn:
The SMILE and SCRATCH test to help you identify good names and disqualify bad ones
How important domain na...
2023-10-1754 min
The Law EntrepreneurChoosing Your Law Firm Name with Alexandra WatkinsToday, my guest is Alexandra Watkins. Alexandra has a company based around her website, EatMyWords.com - which you'll understand once you listen to the podcast - she is a naming specialist, that nuanced and niched aspect of copywriting where people come up with names for companies, services, and products (you ever heard of the Baconator from Wendy's? Well, Alexandra is the one who named it). We have a delightful conversation, talking about brand names that she's developed for law firms. As we think about branding, or even rebranding our law firms, it's never really been easier to do...
2023-10-1639 min
Grow Law PodcastThe Art and Science of Renaming Your Law Firm Featuring Alexandra Watkins, Chief Executive Boss Lady of Eat My WordsSend us a textJoin Sasha Berson as he speaks with Alexandra Watkins, Chief Executive Boss Lady of Eat My Words👉Sasha and Alexandra explore:— The potential impact a memorable name holds in attracting clients and setting your firm apart.— The strategic use of lawyer SEO and keyword integration for elevated online visibility.— The immense potential for successful rebranding through inspiring examples in the legal sphere.— How your firm's name can be a powerhouse for client attraction and make your firm synonymous with excellence.— The cap...
2023-09-0623 min
Bombshell Business Podcast with Amber HurdleHow to Create Bombshell Brand Names with Alexandra WatkinsSelf proclaimed Chief Executive Boss Lady, Alexandra Watkins, joins me on the podcast today to talk names. What makes a good one, what makes a not-so-good one, and what led her to this niche? Alexandra started her career as an advertising copywriter, fell in love with naming things and quickly switched gears to branding. She eventually created her own agency - Eat My Words, with clients ranging from Amazon to Xerox, and even named one of my favorite drive through guilty pleasures (before my lovely AlphaGal experience) the BACONATOR!
Alexandra’s awesome naming insight includes:
How the purchase of “monkey tea”...
2023-08-3139 min
Chasing The InsightsAlexandra Watkins on Brand NamesIn this episode of Chasing the Insights, I talk to the founder of Eat My Words, Alexandra Watkins. Alexandra talks to us about the science of Brand Names. Alexandra Watkins is the Chief Executive Boss Lady and outrageously outspoken founder of Eat My Words, the only branding firm on the planet that specializes in creating brand names that make people smile instead of scratch their heads. Clients including Amazon, Google, Twitter, Disney, Coca-Cola, and Colgate have tapped her to come up with creative and engaging names that move people and move products.
2023-08-2434 min
Britt WitkinThe power of words & how to name your brand with Chief Executive Boss Lady at Eat My Words, Alexandra Watkins | Ep. 42I'm sitting down today with Alexandra Watkins, bestselling author and Chief Executive Boss Lady of Eat My Words, a renowned naming firm. For nearly 20 years, she and her naming firm, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me...
2023-08-2248 min
Unstoppable Women with Noelle PetersonUnstoppable Woman: Alexandra Watkins Chief Executive Boss LadyAre you ready to be inspired and empowered by the stories of some truly unstoppable women? Then get ready for an exciting new podcast series, "Unstoppable Women," hosted by Noelle Peterson, the Journey Navigator.
In this series, I will share my chats with some of the most remarkable and inspiring women from all walks of life. Each episode will feature a different guest who has overcome adversity and achieved amazing things in their career and personal life.
Through authentic conversations, you'll learn about their struggles, journeys, and breakthrough moments that helped them become the unstoppable...
2023-08-1527 min
A Seat At The TableA Seat At The Table with Dr. Alex KetchumWelcome to Episode 17 of A Seat At The Table with Spare Ribs Club!In this podcast series, creator of Spare Ribs Club Alex Holker talks to guests about their dream feminist dinner party. From their 3 feminist guests, the 3 tunes that will be on repeat all evening, and the 3 courses being served, this podcast brings together conversations around feminism, female friendship and food.In this episode, Alex talks to Dr. Alex Ketchum. Alex is a professor at the Institute for Gender, Sexuality, and Feminist Studies of McGill University. She is the Director of the...
2023-08-0435 min
BE THAT LAWYERAlexandra Watkins: Take Control of Your Name and BrandIn this episode, Steve Fretzin and Alexandra Watkins discuss:The profession of naming. Brand, personal, and business naming. Identifying what makes you unique and your brand personality. Creating a consistent message across your brand, social media, and all aspects of your business. Key Takeaways:People fall in love with brands, but it doesn’t happen overnight. The name is the soul of your brand. If you name it correctly, you can attract the business you want to work with off of the name alone. Brainstorm by using all of your online resources. Using colors on a whit...
2023-08-0333 min
The Food Means Business PodcastHow to Find the Right Name for Your CPG Food Brand with with Alexandra WatkinsWhen it comes to naming your consumer-packaged goods (CPG) brand, you probably already have one in mind. But your customers might not love it as much as you do. It’s important to select a name that makes sense and is easy to remember – and is easy for consumers to find!In this episode, I’m interviewing Alexandra Watkins, renowned authority on brand names and founder of Eat My Words. Alexandra shares her thoughts on what makes a strong brand name, why you shouldn’t name your business after yourself, and the biggest mistakes people make when naming t...
2023-07-1923 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow To Come Up With Love-At-First Sight Brand Names (+ The Rookie Mistakes To Avoid)I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2023-07-1143 min
Legacy Roadmap PodcastAlexandra Watkins What's in a Name
Alexandra Watkins talks about the value of a NAME. How to know if your name is good, but also how to know if it is really bad. Not just the name of your company, but product names, course names, and how to protect your names beyond just owning a domain name.
Check out more of Alexandra
Free SMILE & SCRATCH Name Evaluation Test
Free Brand Names Mini Masterclass
How To Create Super Sticky Brand Names Online Course
Hello, My Name Is Awesome Book
Website: eatmywords.com
Link...
2023-07-1038 min
Beyond Curious ®#139: Naming “The Baconator”, Getting Trapped Under A Boat While Whitewater Rafting In Zimbabwe, & How YOU Can Create Brand Names With Buzz… w/ Alexandra WatkinsKey Takeaways:1:14 - Introducing Alexandra Watkins6:33 - How whitewater rafting on the "Meat Grinder" emphasized the importance of powerful names13:47 - How Alexandra's extremely imaginative mother talking about "the creative process being an idea orgy" informed her creativity17:50 - Why proper naming is important22:36 - Epic branding mistakes other companies have made with their names24:57 - Important naming nuances to consider33:09 - Alexandra's SMILE and SCRATCH frameworks for creating brand names that stick36:25 - How to put emotion in naming or renaming anything
2023-06-131h 07
The KORE Women PodcastA Brand Name Expert and the Author of ”Hello, My Name is Awesome: How to Create Brand Names That Stick” - Alexandra WatkinsThis week on the show, Dr. Summer Watson welcomes Alexandra Watkins, who is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen y...
2023-06-1319 min
The Alignment ShowThe Alignment Show with Alexandra WatkinsAlexandra Watkins is Chief Executive Boss Lady at Eat My Words, and in an era when you can use AI to generate brand and company names (and mess up REALLY BADLY thereby), Alexandra's guidance is more needed than ever. She is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book...
2023-06-0741 min
Food Business Success® - Start Your Food Business DreamEp #145 Why You Need an Awesome Name with Alexandra WatkinsSend us a textAre you stuck on a name for your business or wondering if it the brand name you have is helping or hurting you? Or do you need a great tagline or want to name a product, collection or subscription something catchy and memorable? My guest today on the podcast is a professional namer Alexandra Watkins, founder of Eat My Words and Author of Hello, My Name is Awesome. For 18 years she has been naming brands, products and more. We discuss why your name is your most important investment and a few...
2023-06-0637 min
Sacred Changemakers109 |The Transformational Power of a Memorable Brand Name with Alexandra Watkins109. The Transformational Power of a Memorable Brand NameOur guest on the podcast today is Alexandra Watkins, a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal name hall of fame includes the Wendy’s Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheet...
2023-05-2249 min
The Country MileThe Country Mile 268PLAYLIST:
Ryan Lindsay - Rich Folks
Glen Shelton - I’m All In
Mary Heather Hickman - Small Town Saturday Night
Dillon Massengale - Whistle Whine
Sam Munsick - Marana Marie
Kylie Frey - Red Dirt Cinderella
Rick Faris - Too Lonely, Way Too Long
Robert Hale - A Place Where I Belong
SJ McDonald - Rosemary
Mary Elizabeth Long - He’s With Me
Zara Alexandra - Going Back
Shefton Kash - That’s What I Beli...
2023-04-2900 min
Time to Thrive - Marketing Strategies For Small BusinessCreating Brand Names That Stick (Alexandra Watkins)Finding the right name for a business is fraught with the dangers of overthinking, trying to say too much, or even a straight up misalignment with the brand. Our guest on today’s episode knows a thing or two about creating buzzworthy brand names. She is the creative genius behind countless brand names with an impressive client list that includes Amazon, Coca-Cola, Disney, Google, Twitter and Colgate.Alexandra Watkins started her naming firm, Eat My Words, in 2005 and has since become a leading and outspoken authority on brand names. Her breakthrough book, Hello, My Name is Awesome: Ho...
2023-04-2452 min
Exhibit (A)ttorney ShowThe Rose WOULDN'T Be As Sweet: It's All in the Name featuring Alexandra WatkinsAlexandra Watkins, is a branding expert and the author of the book "Hello, My Name is Awesome: How to Create Brand Names That Stick."
Together, we will delve into the importance of a brand name, the psychology behind it, and how to create a memorable and effective brand name. Join us as we uncover the secrets of successful branding and discover why the rose wouldn't be as sweet without the right name.
We'll discuss common naming mistakes, linguistic and cultural considerations, and the emotional impact of brand names. Listeners will learn practical tips for naming...
2023-04-2053 min
The Wild Womn HotlineEP 64 | “Need a Name For Your Brand? Here's How the Pros Pick Theirs" w/Professional Brand Namer, Alexandra Watkins of Eat My WordsIn EP 64 of The Wild Womn Hotline, we are joined by Alexandra Watkins, The Chief Executive Boss Lady at acclaimed brand-naming firm Eat My Words, who sat down to chat with us about how to give your brand a name that will delight and surprise your target audience.
If you’re new to Alexandra, she is a leading and outspoken authority on brand names. Her breakthrough book, “Hello, My Name is Awesome: How to Create Brand Names That Stick”, is considered "the brand name bible," and was named a Top 10 Marketing Book by Inc. Magazin...
2023-04-1439 min
The Happy Engineer | Career Success for Engineering Leadership095: Hello, My Name is Awesome! with Alexandra Watkins | Chief Executive Boss LadyWhat’s in a name? How should you choose the name of your business? What makes a brand name stick? Read the full episode summary below. ============================ MOST POPULAR LINKS: > Full Show Notes, Resources, & More > Apply for the Lifestyle Engineering Blueprint - Our intensive coaching program exclusively for engineering leaders looking to build your career, balance your life, and BE HAPPY! ============================ In this episode, meet the world’s leading authority on brand names with...
2023-04-0652 min
Access To Anyone with Michael RoderickCreatively Monetizing Emotional Name-Brand Connections With Alexandra WatkinsAlexandra Watkins is the Founder of Eat My Words, an agency that develops memorable and well-known brand names like the Wendy’s Baconator, the Neato robotic vacuum, Smitten ice cream, the frozen yogurt franchise Spoon Me, and the Church of Cupcakes. She is the author of Hello, My Name is Awesome: How to Create Brand Names That Stick and a frequent guest lecturer at Stanford University, the University of California at Berkeley, the Tuck School of Business at Dartmouth, the University of Southern California, the University of San Francisco, the University of San Diego, INSEAD, and other MBA programs. ...
2023-02-2333 min
Maximum LawyerMust Have Brand Name Qualities with Alexandra WatkinsEver wonder what name you should name your company? If you rebranded your law firm, what would you name it? And why?! Today we are talking with our naming guest expert, Alexandra Watkins who’s claim to fame is being responsible for naming Wendy's “Banconator!” In this episode Alexandra goes over tips for naming your business with a memorable name. There is a process! Then she goes over the mistakes that you need to avoid when naming your company. Jim and Tyson also talk to her about why a name that is reflective of the comp...
2022-12-2022 minMaximum LawyerMust Have Brand Name Qualities with Alexandra WatkinsEver wonder what name you should name your company? If you rebranded your law firm, what would you name it? And why?! Today we are talking with our naming guest expert, Alexandra Watkins who’s claim to fame is being responsible for naming Wendy's “Banconator!” In this episode Alexandra goes over tips for naming your business with a memorable name. There is a process! Then she goes over the mistakes that you need to avoid when naming your company. Jim and Tyson also talk to her about why a name that is reflective of the comp...
2022-12-2022 min
The Unified Brand - Branding PodcastHow to Create Brand Names That Stick With Alexandra WatkinsHow to Create Brand Names That Stick With Alexandra WatkinsIn today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one of my favourites’) ’HELLO MY NAME IS AWESOME, How to Create Brand Names that stick’---------------------------------------------------------------Alexandra's links PersonalAlexandra linkedin - https://www.linkedin.com/in/alexandrawatkins/ Book - Hello, My...
2022-10-2739 min
Evolution of BrandWhat's Really In a Brand Name? You Absolutely Need to Hear This Episode with Alexandra WatkinsTop 3 Takeaways From This Value-Packed Conversation:Your brand name defines your identity. When choosing your brand name, you should never rush the process or simply settle on something just so you can move on to other tasks. Your name needs to speak to who you are, what you do, and grab people's attention. AND, at the same time, be something you're proud to represent. Take your time and land on something you loveYour brand name needs to make people smile when they think of it...not scratch their heads wondering what it means, how to say...
2022-10-1147 min
Warm and FuzzyKATY PERRY: PART OF ME 2012 with Alexandra WatkinsWE'RE BACK FUZZIES! After a 2 week hiatus while we got our lives in order, we're back with a brand new episode and special guest Alexandra Watkins, to chat all about Katy Perry's 2012 documentary Katy Perry: Part of Me. If you're not familiar, Alex is a professional dancer who has danced alongside Katy Perry, Janet Jackson (Ms Jackson if you're nasty), Cardi B, Gwen Stefani and most recently, Pharrell Williams - to name a few! Literally the most perfect guest to have on and talk about touring with an artist. She has an impressive 257K + followers on Tiktok and IG...
2022-07-181h 15
The Author's CornerEpisode #54: How to Brand Like a Boss with Alexandra WatkinsWe chat with Alexandra Watkins, who shares insightful and quirky ideas on how to promote a book and your brand. Today, it’s all about discovering your personality, having fun, and getting your name out there. You certainly don’t want to miss this!Key Takeaways from This EpisodeHelpful techniques to convince readers to write an online reviewHow to reiterate positive thoughts of an online review and engage with your readersThe importance of creating the right brand name/titleStrategies to effectively market your book and keep your book top of t...
2022-04-2842 min
#ThisWeekWithSabir - eCommerce Mastery with Sabir Semerkant#032 What's in a Name? with Alexandra Watkins: $100,000+ Expert InsightsChief Executive Boss Lady of naming agency Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, is considered "the brand name bible," and was named a Top 10 Marketing Book by Inc. Magazine.
Since 2005, Alexandra and her firm have created love-at-first sight brand names for clients from Amazon to Xerox. Her personal name hall of fame includes the Neato robotic vacuum, Smitten Ice Cream, Spanish language school Gringo Lingo, frozen yogurt franchise Spoon Me, and the Church of...
2021-05-1959 min
The Tony DUrso Show - Journey to Success!The Buzz on Brand Names w/Alexandra Watkins - The Tony DUrso ShowAlexandra Watkins is a leading and outspoken authority on brand names with buzz. Her breakthrough book, "Hello, My Name Is Awesome: How To Create Brand Names That Stick," was named a Top 10 Marketing Book by Inc. Magazine and a Top 10 Branding Book by Branding Journal. For more than 15 years, Alexandra and her naming firm, Eat My Words, have created love-at-first sight brand names for clients including Amazon, Coca-Cola, Disney, Google, Twitter, and countless startups. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple...
2020-12-181h 00
Just a Chat WithEpisode 18: Alexandra Watkins | Author & Founder, Eat My Words - "Eat My Words"In this episode we sat down with Alexandra Watkins who is an author and leading authority on brand naming.
Alexandra is the Chief Executive Boss Lady at Eat My Words, a brand naming firm based in San Diego, California. Alexandra’s book, “Hello, My Name is Awesome: How to Create Brand Names That Stick” was named as one of the Top 10 Marketing Books by Inc magazine and sits proudly on my shelf as one my all time favourites.
Since 2005, Alexandra and her firm have created brand names for hundreds of clients including Amazon, Coca-Cola, Disney, Gap, Tw...
2020-11-3043 min
Why InfluenceHow Alexandra Watkins established herself as a Thought Leader in the Brand Naming Space! | 068Alexandra Watkins is the author of the branding bestseller, "Hello, My Name is Awesome... How to Create Brand Names That Stick" (an Inc. Magazine Top 10 Marketing Book). She is also the founder of "Eat My Words"; the wildly creative naming firm behind brand names including Burger King's new Mac 'n Cheetos. And she also named Wendy's Baconator while contracting for another firm. Wow! In this interview, we'll learn more about Alexandra's amazing journey! Join the Influencer community:https://weeklyinfluencermeetup.com Follow Alexandra:https://eatmywords.com/ https://www.linkedin.com/in...
2020-11-0950 min
On Branding PodcastHow To Create Brand Names with Alexandra WatkinsIn this episode Arek Dvornechuck interviews Alexandra Watkins and we talk about how to create brand names that stick.
2020-10-0741 min
If You MarketYour Name Sucks, with Alexandra WatkinsIs your company or product name hurting your bottom line? Alexandra Watkins is one of a handful of naming experts and shares her tips on what to do and not do in naming and how to make your customers smile instead of scratch their heads in confusion, or worse. Alexandra Watkins is Chief Executive Boss Lady of Eat My Words, a branding firm. For more than a decade, she and her firm have created love-at-first sight brand names for clients including Amazon, Google, Frito-Lay, and Disney. Learn more about your ad choices. Visit megaphone.fm/a...
2020-08-041h 15
The Dov Barron ShowLeadership and Leadership - Alexandra Watkins: Hello My Name is AwesomeAlexandra Watkins is the outrageously outspoken founder of Eat My Words, the only branding firm on the planet that specializes in creating brand names that make people smile instead of scratch their heads. Clients including Amazon, Google, Twitter, Disney, Coca-Cola, and Colgate have tapped her to come up with creative and engaging names that move people and move products. Alexandra’s name hall of fame includes: the Wendy’s Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me. She is a former NASDAQ Entrepreneurial Center Author in Residence. Most rec...
2020-07-231h 00
iSmart PodcastCEO Definition - Creativity and Branding with CEO of Eat My Words - Alexandra WatkinsAlexandra Watkins is the CEO of Eat My Words. They develop memorable brand names and taglines for companies. They mainly focus on rebranding for companies. She is the Definition of a top noch CEO.
She has also written "Hello my name is Awesome, How to Create Brand Names That Stick" which was listed in the top 3 books in the sales and marketing space by AWOL.
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2020-07-1700 min
The Dov Baron ShowAlexandra Watkins: Hello My Name is AwesomeAlexandra Watkins: Hello My Name is Awesome! How to Create brand Names That STICK! Alexandra Watkins . . . . . . Alexandra Watkins is the outrageously outspoken founder of Eat My Words, the only branding firm on the planet that specializes in creating brand names that make people smile instead of scratch their heads. Clients including Amazon, Google, Twitter, Disney, Coca-Cola, and Colgate have tapped her to come up with creative and engaging names that move people and move products. Alexandra’s name hall of fame includes: the We...
2020-06-081h 09
365 DrivenHow To Create A Brand Name - With Alexandra WatkinsAlexandra Watkins is the outrageously outspoken founder of Eat My Words, the only branding firm on the planet that specializes in creating brand names that make people smile instead of scratch their heads. Countless startups and companies including Amazon, Google, Twitter, Disney, Coca-Cola, and Colgate have tapped her to come up with creative and engaging names that move people and move products. Her breakthrough creativity book, "Hello, My Name is Awesome: How to Create Brand Names That Stick," was named a Top 10 Marketing Book by Inc. Magazine and a Top 10 Branding Book by Branding Journal.
2020-05-1157 min
Screw the NaysayersEps 232 Hello My Name Is Awesome | Alexandra C. WatkinsAlexandra Watkins is a Brand Name Badass, Author of Inc. Top 10 Marketing Book 'HELLO MY NAME IS AWESOME, How to Create Brand Names That Stick, and the founder of Eat My Words. Alexandra and her team has developed memorable brand names for clients including Coca-cola, Twitter, Google, Colgate, Frito-Lay, Xerox, Amazon, Google, Disney, and countless startups.
In her words, unlike old-school naming agencies and branding firms who mangle the alphabet to create ridiculously contrived brand names that people can't understand, pronounce or spell, Eat My Words creates incredibly likable, unexpected, fun, and catchy names.
Alexandra j...
2020-04-3000 min
The Marketing Book PodcastAlexandra Watkins: Authors in Quarantine Getting Cocktails Most recently on The Marketing Book Podcast to discuss the 2nd edition of her book, Hello, My Name Is Awesome: How to Create Brand Names That Stick, naming expert, keynote speaker and bestselling author Alexandra Watkins joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her San Diego pool house, her backyard tiki bar, surfboard fence and some of the sadly hilarious mistakes companies make naming their products and services.
2020-04-1540 min
CYOL with Jeremy Ryan Slate Archive 1683: Hello, My Name is Awesome – The Key to Brilliant Brand Names | Alexandra WatkinsAbout This Episode:Alexandra Watkins is a leading and outspoken authority on brand names. She is the Chief Executive Boss Lady of Eat My Words, a creative agency specializing in love-at-first-sight brand names. Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine and a Top 10 Branding Book by Branding Journal. Find out more about Alexandra at:https://eatmywords.com/ Hello, My Name is Awesome Book See the Show Notes:
2020-02-2641 min
Business Brain FoodBBF247: Making money making people smile with Alexandra WatkinsThis week we have an enlightening chat about freelancing and company branding with and absolute authority on the matter, Alexandra Watkins. As CEO of her own creative agency, Alexandra has worked with some very impressive clients such as Google, Amazon and Dunkin’ Donuts. She has also written the brilliantly titled Amazon-besteller, “Hello, my name is awesome!” See some of Alexandra’s top tips below: ** Be proactive. Don’t be afraid to find people on Linkedin who work for companies you like and offer up your services. ** Consider using virtual teams with employees based around the world. You...
2020-01-0139 min
On Brand with Nick WestergaardDeveloping Smile-Inducing Brand Names with Alexandra Watkins“You don’t want your brand name to be tame. You can’t afford to be tame!” As the verbal identity expert behind names for brands ranging from frozen yogurt to Burger King, Alexandra Watkins knows how to develop names that make people smile—and we talk about that a lot on the On Brand podcast. She’s also the author of the newly revised Hello, My Name is Awesome. We discussed all of this and more on this week’s episode of the On Brand podcast.Alexandra WatkinsAlexandra Watkins is a recognized expert on brand names...
2019-12-0931 min
De Namarama ShowMy name is awesome met Alexandra WatkinsMy name is awesome met Alexandra Watkins Mijn eerste Engelse podcast! In mijn eerste zoektocht naar literatuur rondom naamgeving stuitte ik al snel op het boek van Alexandra Watkins, Hello my name is awesome. Het boek is een how-to op het gebied van naamgeving en legt op humoristische wijze uit wat je goed en fout kunt doen met namen. Want namen maken moet ook fun zijn. En hoe maak je nou een naam die beklijft? De ondertitel is dan ook: ‘How to create brand names that stick’. Er zijn niet veel boeken te vind...
2019-12-0543 min
Podcast | Write Your Book in a Flash Podcast with Dan Janal#019 – Alexandra Watkins, Author of Hello, My Name Is AwesomeBrand name expert Alexandra Watkins is a leading and outspoken authority on brand names with buzz. She is author of “Hello, My Name is Awesome… How to Create Brand Names That Stick” (an Inc. Magazine Top 10 Marketing Book). She is also founder of naming firm Eat My Words.
She is a popular guest speaker at entrepreneur events and speaks regularly to MBA students at the Stanford Graduate School of Business, Berkeley’s Haas School of Business, USF School of Management, and other MBA programs.
Tips:
If you want your book to sound like you speak, t...
2019-11-1118 minTop Business Leaders | Write Your Book in a Flash Podcast with Dan Janal#019 – Alexandra Watkins, Author of Hello, My Name Is AwesomeBrand name expert Alexandra Watkins is a leading and outspoken authority on brand names with buzz. She is author of “Hello, My Name is Awesome… How to Create Brand Names That Stick” (an Inc. Magazine Top 10 Marketing Book). She is also founder of naming firm Eat My Words.
She is a popular guest speaker at entrepreneur events and speaks regularly to MBA students at the Stanford Graduate School of Business, Berkeley’s Haas School of Business, USF School of Management, and other MBA programs.
Tips:
If you want your book to sound like you speak, t...
2019-11-1118 min