Shows
Thriving With Technology – Tech WellnessIntentional Parenting in the Digital Age: A Real Mom's Journey to Eliminating Tech Toxins with Alexis FedorWelcome to Thriving with Technology, the science-led podcast that helps you achieve mindful living in a digital world. August Brice is the founder of Tech Wellness and your host on this weekly adventure. We give you practical tools to limit your tech toxin exposure and prioritize your health without sacrificing technology. In each episode, we interview passionate leaders in the health and technology space who give you the tools to navigate and thrive within our technology-driven world. Our goal is to demystify the dangers of tech and bring you practical advice to protect yourself from EM...
2023-07-0426 min
Artists In Business PodcastEp. 227 - Why It Is Important To Establish Your Why Theme In Your Business!I want to talk to you today about the importance of your Why Theme! Now is the time to really dig into how to establish your Why theme in your business plan. You can do this by joining my Profit Canvas Free Training that starts on April 15th. If you are interested in joining then go to the link in my bio or to: http://bit.ly/pc2019training⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ You’ll want to get into the group NOW as I am giving precursor lessons to get you prepped up for it and ready to go. You don’t want to...
2019-04-1203 min
Alexis FedorEp. 226 – Why It Is A Win-Win Situation When You Lead With Your Why Theme When Making An OfferToday I want to talk about the importance of making an offer that sells by leading with your theme.
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Last week we were talking about how to take the first step to fulfill your good, better, best scenario. If you want to know what the good, better, best scenario is just go to the link below!
http://bit.ly/aibbarriers
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The scenario helps you set-up a revenue goal for yourself that begins just outside of your comfort zone. This means you can actually ease yourself into making a certain amount. Then before you know it you are reaching the goal that yo...
2019-04-0504 minArtists In Business PodcastEp. 226 - Why It Is A Win-Win Situation When You Lead With Your Why Theme When Making An OfferToday I want to talk about the importance of making an offer that sells by leading with your theme. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Last week we were talking about how to take the first step to fulfill your good, better, best scenario. If you want to know what the good, better, best scenario is just go to the link below! http://bit.ly/aibbarriers ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The scenario helps you set-up a revenue goal for yourself that begins just outside of your comfort zone. This means you can actually ease yourself into making a certain amount. Then before you know it you are reaching the goal that yo...
2019-04-0504 minAlexis FedorEp. 225 – How To Breakthrough Your Internal Temperature About MoneyLast week we set up your good, better, best scenario for bringing in more revenue. In doing so you’ve created the space and the permission for yourself to begin to bring in more then you have in the past.
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I’ve talked about in the past weeks is that when we as artists begin to make more money as business owners a lot of resistance can come up subconsciously that we could have never anticipated.
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The reason for that is because all of us have a very specific relationship to, with and for money.
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It can be somethin...
2019-03-2907 minArtists In Business PodcastEp. 225 - How To Breakthrough Your Internal Temperature About MoneyLast week we set up your good, better, best scenario for bringing in more revenue. In doing so you’ve created the space and the permission for yourself to begin to bring in more then you have in the past. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’ve talked about in the past weeks is that when we as artists begin to make more money as business owners a lot of resistance can come up subconsciously that we could have never anticipated. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The reason for that is because all of us have a very specific relationship to, with and for money. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It can be somethin...
2019-03-2907 minAlexis FedorEp. 224 – Why When You Begin To Make More As A Business Owner You Step Into A New Position Of PowerWhat is your internal temperature when receiving revenue?
This is such an important question that we’ve been going over the last couple of weeks. The reason it is important for artists to begin to make 6-figures as a business is because when you make that amount in your business the business can then afford to pay you a salary.
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Here’s the rub…
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The big issue that almost every single person runs into, myself included, is that when you start to make more as a business owner you step into a new position of power within ourselves. A ne...
2019-03-2309 minArtists In Business PodcastEp. 224 - Why When You Begin To Make More As A Business Owner You Step Into A New Position Of PowerWhat is your internal temperature when receiving revenue? This is such an important question that we’ve been going over the last couple of weeks. The reason it is important for artists to begin to make 6-figures as a business is because when you make that amount in your business the business can then afford to pay you a salary. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here’s the rub... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The big issue that almost every single person runs into, myself included, is that when you start to make more as a business owner you step into a new position of power within ourselves...
2019-03-2209 minAlexis FedorEp. 223 – The Important Factor You Need To Conquer To Create A Sustainable Business With Your ArtDid you know that there was something more important that you needed to conquer before you actually begin to make 6 figures as a business owner?
That thing that you need to conquer or have an awareness of is what I want to share with you today.
Last week I was talking about the significance of making 6-figures as an artist in business, especially on the online space.
Now to clarify more on this, when we speak about making 6-figures this does not mean that you personally have made that amount. What we mean...
2019-03-1509 minArtists In Business PodcastEp. 223 - The Important Factor You Need To Conquer To Create A Sustainable Business With Your ArtDid you know that there was something more important that you needed to conquer before you actually begin to make 6 figures as a business owner? That thing that you need to conquer or have an awareness of is what I want to share with you today. Last week I was talking about the significance of making 6-figures as an artist in business, especially on the online space. Now to clarify more on this, when we speak about making 6-figures this does not mean that you personally have made that amount. What we mean...
2019-03-1509 minAlexis FedorEp. 222 – Why It Is Important For Money From Your Art To Be Revenue For Your BusinessWhy you need to be a 6-figure artist in order for your business to thrive for the long-term! (and what that even means..!)
I wanted to share a story of a friend of mine and how he learned this lesson.
When I was just out of undergrad, I was 22 years old and a good friend of mine had just got cast in a Steve Martin film. Now, this was a huge win for him as he had been training and auditioning for quite some time. His salary from the film was over $100,000. Instead of looking...
2019-03-0807 minArtists In Business PodcastEp. 222 - Why It Is Important For Money From Your Art To Be Revenue For Your BusinessWhy you need to be a 6-figure artist in order for your business to thrive for the long-term! (and what that even means..!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I wanted to share a story of a friend of mine and how he learned this lesson. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When I was just out of undergrad, I was 22 years old and a good friend of mine had just got cast in a Steve Martin film. Now, this was a huge win for him as he had been training and auditioning for quite some time. His salary from the film was over $100,000. Instead of looking at that salary as money for his art...
2019-03-0807 minAlexis FedorEp. 221 – Do You Know How To Make An Offer Online Without Question Or Hyperbole?
Do you know how to make an offer online without question or hyperbole?
Over the last few weeks, we’ve been talking about how to craft an offer online.
Every artist needs to know how to craft the right kind of offer to the right people in order to start to build a business that is long-term and sustainable. Also, to begin to create offers that have consistency and predictability.
What you are looking for is offers that bring you in revenue you can count on!
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2019-03-0106 minArtists In Business PodcastEp. 221 - Do You Know How To Make An Offer Online Without Question Or Hyperbole?Do you know how to make an offer online without question or hyperbole? Over the last few weeks, we've been talking about how to craft an offer online. Every artist needs to know how to craft the right kind of offer to the right people in order to start to build a business that is long-term and sustainable. Also, to begin to create offers that have consistency and predictability. What you are looking for is offers that bring you in revenue you can count on! LAST WEEK you had a chance...
2019-03-0106 minAlexis FedorEp. 220 – Are You Ready To Start A Meaningful Relationship With Your Potential Clients?
Are you ready to start a meaningful relationship with your potential clients, or are you still looking for a one-night stand?
When you meet someone you can foresee you have something in common with, and you want to pursue a relationship with them, whether it’s a friendship or other, you definitely take the time to get to know that person and begin to share parts of yourself with them that relate to what you most have in common.
Similarly, in your art business, you want to begin a quality relationship with yo...
2019-02-2207 minArtists In Business PodcastEp. 220 - Are You Ready To Start A Meaningful Relationship With Your Potential Clients?Are you ready to start a meaningful relationship with your potential clients, or are you still looking for a one-night stand? When you meet someone you can foresee you have something in common with, and you want to pursue a relationship with them, whether it’s a friendship or other, you definitely take the time to get to know that person and begin to share parts of yourself with them that relate to what you most have in common. Similarly, in your art business, you want to begin a quality relationship with your ideal clients by...
2019-02-2207 minAlexis FedorEp. 219 – Kelly Richmond Pope: How Revenue Can Be The Most Creative Part Of Growing Your BusinessDo you ever wonder how much consideration you should take when figuring out revenue in your business?
Kelly Richmond Pope is an accounting professor turned documentary filmmaker who studied how whistleblowing impacts fraud detection and prevention in organizations. She directed and produced the award-winning documentary All the Queen’s Horses which explores the $53 million Dixon, Illinois fraud, the largest municipal fraud in U.S. history.
Artist’s I can’t wait for you to hear this episode because Kelly and I talk about how important revenue is to take into consideration in business with your ar...
2019-02-0129 minArtists In Business PodcastEp. 219 - Kelly Richmond Pope: How Revenue Can Be The Most Creative Part Of Growing Your BusinessDo you ever wonder how much consideration you should take when figuring out revenue in your business? Kelly Richmond Pope is an accounting professor turned documentary filmmaker who studied how whistleblowing impacts fraud detection and prevention in organizations. She directed and produced the award-winning documentary All the Queen’s Horses which explores the $53 million Dixon, Illinois fraud, the largest municipal fraud in U.S. history. Artist's I can't wait for you to hear this episode because Kelly and I talk about how important revenue is to take into consideration in business with your art. We als...
2019-02-0129 minAlexis FedorEp. 218 – Jennifer Dasal: How To Craft Offers In Your Own BusinessAre you wondering how to craft offers for your business that truly resonate with you?
Jennifer Dasal is the curator of modern and contemporary art at the North Carolina Museum of Art, where she has been employed since 2008. She holds an MA in art history from the University of Notre Dame as well as a BA in art history from the University of California, Davis. She has also completed PhD coursework in art history. On the side, Dasal hosts the ArtCurious Podcast, a bi-weekly show exposing the unexpected, the slightly odd, and the strangely wonderful in art...
2019-01-2529 minArtists In Business PodcastEp. 218 - Jennifer Dasal: How To Craft Offers In Your Own BusinessAre you wondering how to craft offers for your business that truly resonate with you? Jennifer Dasal is the curator of modern and contemporary art at the North Carolina Museum of Art, where she has been employed since 2008. She holds an MA in art history from the University of Notre Dame as well as a BA in art history from the University of California, Davis. She has also completed PhD coursework in art history. On the side, Dasal hosts the ArtCurious Podcast, a bi-weekly show exposing the unexpected, the slightly odd, and the strangely wonderful in art...
2019-01-2529 minArtists In Business PodcastEp. 217 - Ron Reich: How To Grow Your Art Profits to Six-Plus Figures With A Simple, Heart-Driven SystemAre you wondering how to gain the kind of clarity that leads to inevitable profits with your art? Ron Reich is a coach who helps successful online entrepreneurs scale their businesses to seven (and even eight) figures through his advanced marketing systems. He works with emerging A-Player experts and helping them get from 6 to 7 figures and beyond using his proprietary Genius Profit System. Ron happens to be my personal online coach. Today we talk a little about his Genius Profit System and how you as an artist can begin to apply some of those principles...
2019-01-1822 minArtists In Business PodcastEp. 216- Gladys Ato: Why You Need A Business LOVE StoryAre you wondering how to gain the kind of clarity that leads to inevitable profits with your art? Dr. Gladys Ato is a psychologist, leadership mentor, and author. She mentors expert coaches & service providers to share their business LOVE Story™️ and elevate their authority as true industry leaders. Dr. Ato has been featured in Forbes, TEDx Lincoln Square, NPR, The Unmistakable Creative and other top publications and podcasts. Artists I can't wait for you to hear this episode. LINKS: https://drgladysato.com https://www.instagram.com/dr.glady...
2019-01-1133 minArtists In Business PodcastEp 215 - Alexis Fedor: How My Artistic Journey Developed The Profit Canvas CourseI know if you've taken the Creator's Profit Plan free video training series you have likely listened to some podcast episodes that I have published. And you know that I am always either interviewing an expert in artistic businesses or another artist with an artistic business. Or I am sharing tips with you about what I know about how to grow your business with your art. But I know that you haven't yet heard an interview by a former Profit Canvas student and me. So I thought I would share with you my interview with Angela Herbert-Hodges, who interviews...
2018-05-0353 minArtists In Business PodcastEp 214 - Jenny Dorsey: How To Invoke Social Change Through Your Art ProcessJenny Dorsey is a professional chef and creative person based in New York City. She makes food to express the full arrange of human emotions even those not well suited for Instagram. She believes food has a special way of exposing the banal routine and social norms we find ourselves in. It can be a powerful medium for storytelling and creates a place for genuine interaction if we choose to see it as such. In our discussion, Jenny and I talk about how she built an incredible business after walking away from a career in finance that her parents...
2018-05-0339 minArtists In Business PodcastEp 213 - Carol Hartsell: From Fine Art To Producing Comedy: A Lesson In Following Your JoyCarol Hartsell is the Managing Digital Producer of Full Frontal with Samantha Bee and she books and produces a weekly stand-up show at Upright Citizens Brigade East Theater called Lasers In The Jungle in New York City. She works and lives with her husband Sean, with whom she has two dogs, two cats, and six fruit trees. In our discussion Carol shares how she went from pursuing a career as a fine artist to inadvertently following what turned out to be her true calling, producing comedy. And one that has brought an incredible amount of joy and fulfillment to...
2018-04-1140 minArtists In Business PodcastEp 212 - Angela Andrieux: How To Find Your Artistic Style For Your BusinessAngela Andrieux is a photographer, blogger, and photography coach living in Chesapeake, VA with her US Navy husband and their cat, Pumpkin. She will photograph just about anything, but her love to travel tops it all. She believes there is nothing better than exploring someplace new, camera in hand. She also enjoys helping other photographic artists find their creative voice. Whether through her blog, a group workshop, or one-on-one coaching, her students’ excitement to learn keeps her inspired. In our discussion, we talk further about her drive to teach others about how to find their artistic style through photography. Ar...
2018-04-0621 minArtists In Business PodcastEp 211 - Sarah Cogan: Why It Is Important To Understand Why Your True Ideal Client Resonates With You For Your BusinessSarah Cogan is a designer for film and television, with work ranging from network television to indie films. Through her work as a costume designer, Sarah created a garment bag company called Set Ready Go! The Ultimate Garment Bag which is the first garment bag to organize an outfit from head to toe and give homage to the art of getting dressed. Her goal is to use Set Ready Go! as a tool to fund her creative endeavors further. In our discussion, we talk about her project and the process behind how she came up with her Set Ready...
2018-04-0447 minArtists In Business PodcastEp 210 - Irena Ellis: How To Connect With Your Most Authentic Self Through Your ArtIrena Ellis is an artist, educator, and coach. Her coaching is about inspiring and encouraging you to become the artist you already are. With a background in art history, art psychotherapy and art education Irena helps to connect you to your most authentic self, others and the world through a process called arting. She creates her own work (from #seemetoseeyourself portraits to socially engaged installations in public places), runs online creative arting challenges, workshops in her local community and creativity/life coaching for be-coming artists. In our discussion, we talk about her process within her art and her coaching...
2018-04-0224 minArtists In Business PodcastEp 209 - Lauren Maul: The Importance Of Focusing Your Creative Effort To Follow The Path You Are Meant ToLauren Maul is a creator, producer, writer, composer, artist and film-maker, teacher and good witch living in Brooklyn with her husband, dog, and gang of cats. In our discussion, we talk about the importance of focusing your creative efforts on the intentions that you are passionate about and following that path wherever it may take you. Artists I cannot wait for you to hear this incredibly fun and important episode. LINKS: http://www.laurenmaul.org/ http://www.laurenmaul.org/apologiesfrommen.html/
2018-03-3020 minArtists In Business PodcastEp 208 - Stephanie Gularte: How Thinking Outside The Box Can Make Your Art Business ThriveStephanie Gularte is an experienced leader with extensive creative, operational and entrepreneurial experience. She has experience as a nonprofit CEO and over a decade of leadership experience with professional, nonprofit arts organizations. In 2015 she became the Producing Artistic Director for American Stage. At the theater company, she helped create The Young Americans Initiative, which is an initiative committed to developing the future artists, audiences, and advocates of professional live theatre in Tampa Bay, Florida. In our discussion, we talk about the initiative and the three major pillars of forward-looking opportunities it is comprised of. Artists you will not want...
2018-03-2826 minArtists In Business PodcastEp 207 - Malcolm Dewey: Why It Is Important To Get Back To The Fundamentals To Understand Where Your Work Is Coming FromMalcolm Dewey is a contemporary impressionist artist who paints in oils, acrylics, and watercolors and is largely inspired by landscapes and seascapes and figure studies. The second part of his work is to teach the fundamentals of painting and to write about the artist process, lifestyle and business of art. In our discussion, we talk about the importance of getting back to the fundamentals to understand where your work is coming from and what direction you should take to take the best path for you, your art and those you serve. Artists you truly don't want to miss this...
2018-03-2635 minArtists In Business PodcastEp 206 - Tessonja Odette: What Mindset Tips To Use To Move Past RoadblocksTessonja Odette is a published author of a young adult fantasy Shadows of Lela. She's also a mindset coach for authors, a mom and a lover of unicorns. She's on a mission to follow her joy of creative expression through writing and to inspire others to do the same. When she isn't writing she offers coaching and distance Reiki to fellow creatives. In our discussion Tessonja shares some incredible mindset tips for writers and all creatives when you come up against those roadblocks that can seriously stop you from creating your own work and moving in the direction you...
2018-03-2133 minArtists In Business PodcastEp 205 - Adam James Butcher: How Artists Can Overcome Their Creative Barriers To Discover Their Authentic VoiceAdam James Butcher is a British artist, coach, educator, and writer who has become a world authority on iPad painting and an advocate of the mobile digital art movement. He's also the creator of the Creative Barriers To Break Through coaching program, where he helps aspiring artists overcome their creative barriers so that they can discover their own authentic voice. In our discussion, Adam and I talk about the importance of following your own flow and thinking outside the box in order to create the kind of work that is true to you. Artists, you cannot afford to miss...
2018-03-1933 minArtists In Business PodcastEp 204 - Paul Constable: Why So Many Financial Components For Running Your Art Business Have Come To Be AccessiblePaul Constable is the owner and director of ArtistsInCanada.com. Created in 2000 as a free to list website directory of artists, art galleries, and art resources, now over 300,000 views each month are directed to over 8,600 artists listed to market and sell their art. In 2015 ArtistsInCanada.com released the artist pension plan. In our discussion, Paul and I talk about how the artist pension plan along with so many other financial components of running your business as an artist has come to the forefront recently and for good reason. These resources are available to us so this is an important...
2018-03-1626 minArtists In Business PodcastEp 203 - Jill Allison Bryan: How To Move Past Blocks To Pursue Your Creative Endeavors With Confidence & JoyJill Allison Bryan is the founder of Creative Oasis Coaching. She helps people quiet their inner critic and move past blocks such as procrastination, perfection and overwhelm so that they can consistently pursue their creative endeavors with confidence and joy. As a multi-passionate creative, singer/songwriter, recovering procrastinator, and proud imperfectionist Jill happily practice what she preaches in her own life. In our discussion, we cover a range of topics that every artist listening to this show cannot afford to miss. I cannot wait to see you there.
2018-03-1443 minArtists In Business PodcastEp 202 - Gina Edwards: How Fear Can Hold Us Back From Pursuing What We Are Meant To As CreatorsGina Edwards is the founder of Around The Writer's Table, which provides authors with training and resources to support their writing life. As an author herself, she works with other writers as a book editor and creativity coach. She also hosts and teaches the annual Story Camp Women's Writing Retreat. In our discussion, Gina and I talk about how fear can hold us back in massive ways from pursuing what we know we're meant to pursue as creators. And exactly what we need to do to bypass that fear and keep on moving. To learn more about...
2018-03-1226 minArtists In Business PodcastEp 201 - Susan Miller: How Opening Up To The Creative Process Results In A Deeper Understanding Of OurselvesSusan Miller is an artist, expressive arts therapist, creativity coach and life entrepreneur coach. Through Lighted Path Coaching, she offers creativity workshops, retreats, art e-courses, individual and group coaching for creative heart-centered entrepreneurs. Susan combines art with healing, opening us up to the creative process resulting in a deeper understanding of ourselves, greater trust and abundant joy. In our discussion we talk about Susan herself made an important transition when she realized she needed to bring her art into the work she does with her clients. Artists you don't to miss this really important and inspiring discussion.
2018-03-0931 minArtists In Business PodcastEp 200 - How To Stay Motivated In Your Business This Time Of YearThis past week a post from the Artists in Business Facebook group immediately caught my attention. It was from Jamillah and it simply said: "I have no motivation, what's the point?" Now the reason this stood out to me is that Jamillah was brave enough to share what most creative business owners are afraid to admit their feeling this time of year because the feeling is not only common but it's universal. There's a specific reason we all begin to feel tired, less motivated, introspective and quite frankly less hopeful about the road ahead of us during the month...
2018-03-0703 minArtists In Business PodcastEp 199 - Kevin T Johns: How To Shift From Writing On The Creative Side To Marketing Your WorkKevin T Johns is a popular thought leader in the space writing, productivity, personal motivation, time management and independent publishing. He is the father of three young daughters, an author, a podcaster, and independent entrepreneur. As a writing coach he has helped hundreds of writers, from around the world, get ideas out of their heads and onto the page and into the hands of readers. In our discussion, we talk about what it takes to make a shift or maybe not even so big of a shift from writing on the creative side to marketing your work. Have a...
2018-03-0234 minArtists In Business PodcastEp 198 - Jacob Breeden: How To Translate Your Emotions Into An ActionJacob Breeden is a working builder, sculptor, painter, and entrepreneur. He is the CEO of Process Art House, founder of Modern Creator, a founding member of the Collective Heritage Lab and founder of Applied Comprehensive Therapies. His awards include the top 20 under 40 award for business excellence, top small business award and a $100,000 business grant. Artists, this is a discussion you don't want to miss.
2018-02-2338 minArtists In Business PodcastEp 197 - Artist Insights: How Creative Visionary and The Profit Canvas Have Grown Their BusinessesI'm super excited to be with you this week because Nicholas Wilton has opened the doors for his Creative Visionary Program enrollment this week. As you all know I'm a huge advocate for members of the Artists in Business community to join his Creative Visionary Program to further refine, enhance and deeply connect with your purpose behind your art. Now the biggest misconception about Nick's program is that it is just for fine artists, this is not actually true. I'm a dancer, choreographer, and writer myself and this program has helped me immensely already take my work...
2018-02-1919 minArtists In Business PodcastEp 196 - Michael Wilson: How To Claim Previously Silenced Parts Of Yourself For Power & JoyMichael Wilson is a coach for creatives, a portrait photographer, and a theater educator. His company Man Question uses theater to re-imagine what it means to be a man. His coaching and photography challenge people to claim previously silenced parts of themselves for power and joy. Artists, I can promise you this discussion is one that will inspire you in all the right ways if you're ever feeling stuck in your art. I cannot wait for you to give this a listen. http://www.michaelcoachandphoto.com/
2018-02-1636 minArtists In Business PodcastEp. 195 - Why Stepping Away From Your Business This Time Of Year Is CounterproductiveThe theme that I want to focus on for today in particular as we enter the month of February in the year 2018 is one of my favorite topics. It goes straight to the heart and comes directly from the heart. It allows for you to really share whats in your heart with those you're meant to serve in your business with your art. So the biggest question that comes up right around this time of year is how do I deal with my own resistance around growing my business? It is one of the challenging times of the year...
2018-02-1409 minArtists In Business PodcastEp 194 - How Creating Your Most Ideal Client Muse Will Correspond With Your Goals In Your Art BusinessToday I have a couple of questions that popped up in the Artists in Business Facebook group. These questions coincided with each and are the perfect questions for me to be addressing on a day like today. The reason I say that is because these questions have to do with finding, discovering, connecting with and then finding more of your ideal clients in your business with your art. The reason that this is the perfect day to be looking at this is that we are in the month of February. Since this is the second month of the year...
2018-02-1209 minArtists In Business PodcastEp. 193 - Michelle Falzon: Why Contextualizing Your Message For Your Most Ideal Client Is Important For Your BusinessMichelle Falzon has more than 25 years of experience in marketing and communication. She has worked in most media from film, television, and radio, to print, online, book publishing and events. For the past 11 years she has created strategic content for world renown speakers, authors coached and consultants. In our discussion, Michelle talks about the beauty of being able to contextualize your message for your most ideal clients by understanding what it is they need. Also by speaking to them in a language that makes sense and tells them you are on their side. That you are there to provide...
2018-02-0940 minArtists In Business PodcastEp. 192 - Nicholas Wilton: How To Better Your Technique As An ArtistMy friend and artist Nicholas Wilton has a very special training going on, that's free, for artists to sign-up for right now. It is time sensitive and in this training, Nick uses the 6 core principals he calls the Art 2 Life principals. To help you as an artist make your art become stronger and more authentic. I would sign-up for this now and today I want to share with you a recording of a Facebook Live interview that Nick and I did together in the Artists in Business community. So you can get a real taste of what this training...
2018-02-071h 06Artists In Business PodcastEp. 191- Nicholas Wilton: Why Risk And Soul Is So Important In Your ArtToday, I want to introduce you to an artist friend of mine Nicholas Wilton. Nick works with artists from all over the world. Helping make their art stronger and more authentic using 6 core principals he calls the Art 2 Life principals. Right now he has a very time sensitive free training where he is teaching these 6 core principals in detail to artists you sign-up. You can get to that training right now going to the link bit.ly/nickwilton. I want to share with you now a short excerpt from this series of teaching that Nick calls risk...
2018-02-0511 minArtists In Business PodcastEp. 190- Delene Miller: How To Gain Confidence In Your Own Sales ProcessDelene Miller has over 25 years of experience in sales, sales leadership, coaching, and training. Having spent her career helping world-class organizations execute their business and sales strategies. She now helps entrepreneurs sell without selling through her own company DM Sales Performance. She walks you through how to best prepare how to make sales that truly make a difference to you, your business and your clients in her guide 'The 5 Skills and 5 Lessons You Must Learn To Consistently Close Sales!,' which she shares for free in this episode. Artists this is the time and place to listen to this...
2018-02-0231 minArtists In Business PodcastEp. 189- Why Having An Email Series Is Important For Gaining A Higher Level Of EngagementMy theme for this week is tech. Tech as a support for your business as an artist. As you bring your business online and the importance of using tech even if your business is 99% offline. Because you still, no matter what, are going to have to have an email service provider, whether you have an online or offline business. Now the majority of you listening are consciously working at building and bringing your business to the online space but there are a few of you who really conduct your business offline. All of your clients, even if you are...
2018-01-3111 minArtists In Business PodcastEp. 188- What You Need To Understand About Tech To Build Your BusinessI have a really special topic to cover today and that is simply tech. I have a number of artists taking the Profit Canvas course right now and they're in the phase of the course where they've gone through all the course material. They are well on their way to getting their businesses, not only to the next level, but some of them have leap-frogged several levels ahead of where they anticipated they could ever be when they started the program. It's very exciting to see this whole process take place right before my eyes. Some of the artists...
2018-01-2914 minArtists In Business PodcastEp. 187- Sarah Naughton: How Taking Advantage Of Small Wins Enables You To Stay Focused On Your BusinessSarah Naughton is an actress, singer, writer and voice-over artist living in New York City. She lives to devise exciting new theater pieces with diverse collaborators and has been lucky enough to get to do so a lot. From a musical adaptation of Romeo & Juliet at Lincoln Center to the world premiere of a World War I verse tapestry at the Sheen Center, to her own one-woman musical about her work narrating audiobooks. In our discussion, Sarah shares several anecdotes about how she built her voice-over business in the closet of her apartment by taking advantage of...
2018-01-2634 minArtists In Business PodcastEp. 186- Why It is Key To Have A Community Of Like Minded Business OwnersI discovered something really early in life about my personality that is undeniable. I am a bit of a loner. I absolutely love people, I love my relationships. The deeper my relationships get the more my life feels full and complete and rich with wisdom and knowledge and I don't take any one of them for granted but I can only spend a certain amount of time around people before I have to sort of retreat into my own world and process and take everything in and spend a good amount of time alone. I, as a writer, prefer...
2018-01-2412 minArtists In Business PodcastEp. 185- Why Identifying Your Purpose Will Help Create A Prosperous Business With Your ArtAs a woman artist who owns a business, by default, because I am an artist, all artists are business owners by default. We just are all not always aware of that because there is zero to little emphasis placed on the fact that as artists in our society at this point in time we are business owners. We are looked at as freelancers by the IRS, we have write-offs just like business owners do and we are expected to figure out on our own how to create and maintain a career that is sustainable otherwise we have to fend...
2018-01-2207 minArtists In Business PodcastEp. 184- How To Negotiate For Time & Money To Be On Your SideOne of the hardest points of my career in online marketing and as a consultant, so many of you know as an artist my goal was to learn how to run a successful business as an artist and help other artists to do the same because I knew in my heart of hearts, number one it couldn't be that hard and number two that we needed to do this. Because as artists we are business owners by default and then no one really teaches us the skills, the skill-set and the tools to understand how to run our businesses...
2018-01-1710 minArtists In Business PodcastEp. 183- Why Being In The Right Shape Is Key To The Success Of Your Art BusinessToday, I have to address something that has been the biggest eureka moment in my life so far in this year 2018. Now we're only 2 weeks into the year so there is time for aha moments to occur but this one, in particular, I'm so grateful for. I woke up and thought "Oh my gosh, this is such an incredible feeling' and I really wanted to share this with you because it relates so deeply to growing our businesses as artists. So right before the holidays, most of you know, that in the year 2017 I was faced with...
2018-01-1511 minArtists In Business PodcastEp. 182- How Holiday Sales Are Key To Growing Your Art BusinessToday, I am really excited that we're starting off the year on the right foot. I've had so many artists write to me and say 'Thanks so much for the 12-month revenue plan'. If you did not get your 12-month revenue plan yet you can get it right now. Simply text artistrevenue to 44222. Now, I have another surprise for you today and it's something I mentioned last week but I want to make sure that as many people in the Artist in Business community get this as possible which is the Artist 2018 Holiday Sales Guide. So, let's...
2018-01-1004 minArtists In Business PodcastEp. 181- Why It Is Important To Understand Your Relationship With Money In Your BusinessSo I have a question for you, have you been thinking about recently your relationship to money? And sort of coming into touch with what your relationship really looks like. Well, I ask this question because I know a lot of artists in my community are in the midst of doing that right now because the topic has come up time and time again. Mainly because I ask that question when we start talking about putting together a 12-month revenue plan for your business with your art. So there is a bit of a buzz in the Artists in...
2018-01-0809 minArtists In Business PodcastEp. 180- Levar Fisher: Why Staying Motivated Is The Key To Success In Your BusinessAs a professional athlete and team captain 5 years for both the Arizona Cardinals and New Orleans Saints Levar Fisher came to know the importance of being a leader. Having to make critical decisions that affected the team with his professional experience he gained the skills of being a team player with great communication skills and the power to influence while possessing all the key components of a great speaker. Levar now has the opportunity to conquer his dreams by joining the broadcasting industry and influencing and inspiring people all over the country. I had the p...
2018-01-0540 minArtists In Business PodcastEp. 178- How Having The Right Financial Component In Your Business Will Help It ThriveI have had many people ask me recently what's the hardest business hurdle to overcome in order to take your business to that six-figure level and beyond? I think this is such an important question. I think it really important to address the fact that when we start talking about a business moving into the six-figure range and beyond that we aren't talking about the importance of making money and we're also not really talking about the money side of the business. That's not the topic that we're addressing. What we are addressing is that fact that...
2017-12-2011 minArtists In Business PodcastEp. 177- How Putting Together An Email Sales Series Will Help Create Sales For Your BusinessI'm working with the most brilliant artist in my Profit Canvas course right now. And the biggest question that came up at the beginning of Module 3, which is our last module, where we start to put together all your marketing and really start to bring in sales was, "can I actually sell via email? I don't believe it's true." Well, guess what, I have news for you. You actually can and you can do so in a way that is not only ethical but built with integrity and get your people on the other side super excited about what...
2017-12-1913 minArtists In Business PodcastEp. 176- Why Your Email Service Provider Is So Important To Your Art BusinessI'm really excited to talk about this topic today called Email Service Providers. I've had a number of artists who are taking my course, called The Profit Canvas right now, along with other artists in the Artists in Business community writing to me asking me about really important questions about how to treat and approach and use your email service provider in your business with your art. So what I thought I would do, this is such an important topic that I want to expand upon but for the moment I just want to touch upon some...
2017-12-1814 minArtists In Business PodcastEp. 175- Why This Is The Best Time Of Year To Make Offers To Your Most Ideal ClientSo it is the holiday season and in fact, Christmas is right around the corner, just a few weeks away. There are other holidays going on at this time of year, as well, and one of the biggest questions I have received recently is from artists thinking that they need to wait till the new year to make offers because they do not want to inundate people at this time of year. Here's the problem and this is the topic at hand for today's episode The Holiday's are the perfect time to make offers to your most ideal clients.
2017-12-1407 minArtists In Business PodcastEp. 174- How Hiring The Right People To Assist On The Tech Side Can Be Beneficial To Your BusinessI have a question for every artist, of every discipline listening to this episode today. Do you feel like you are in tech hell? Do you feel like your entire business rests on the notion of you being able to overcome your tech learning curve? That honestly feels like it will likely never happen. I have to tell you if that is the case, first of all, you are definitely not alone. And secondly, I want to tell you a story of what happened to me as I was starting my business. The one that you are witnessing right...
2017-12-1313 minArtists In Business PodcastEp. 173- Why It Is Important To Have Multiple Layers To Create A Thriving Art BusinessSo I wanted to talk with those of you today who really want to start your business but have these massive hurdles that you feel are holding you back from actually taking the first step. And by first step, I mean, the first in a new direction. A direction that the opposite or slightly to the right or to the left of the direction you've been going in but has not been working for you. That hasn't been bringing the sales you need to really get your business off the ground. That really brings in the sales you need...
2017-12-1208 minArtists In Business PodcastEp. 172- Charl Coetzee: Why It Is The Perfect Time For Artists To Build Businesses That Are ProfitableCharl Coetzee is a guitar player who has traveled the world playing with some of the most renowned bands on the planet. After becoming one of the most successful guitar players in the world he knew he wanted to give back. He's now the owner of guitarskills.com, which is an online learning platform, teaching guitarist how to play blues and rock guitar. In addition to publishing guitar products, Charl also heads up a marketing agency serving entrepreneurs in multiple markets. In our discussion, Charl shares his journey on building a multi-six-figure business online after having such...
2017-12-1142 minArtists In Business PodcastEp. 171- Why Having The Right Coach is Essential For Your Art BusinessMy coach and mentor is Ryan Levesque best selling author and founder of the ASK Method. A method that helps business owners from every industry discover and connect on a deeper level with their true ideal clients. So they can have businesses that serve people, the right people, on the highest level. I was honored to speak at the very first ever ASK Live event that took place in Las Vegas just a couple of weeks ago. Now I was really excited because I was asked to give a small talk called a moment of inspiration. The...
2017-11-2914 minArtists In Business PodcastEp. 170- How Investing in The Right Way Can Produce Amazing ResultsThis week I'm talking a lot about stopping short because it's truly the main reason most artists fail to have successful businesses. In fact, it's arguably, the main reason most business owners fail before their businesses hit the one year mark. There are so many factors to consider when you try to build a business that matters and actually makes money. The key for a business to survive, of course. But sometimes there are just too many setbacks that cause to have to pause, go back to the drawing board and start again. And that can cause...
2017-11-2803 minArtists In Business PodcastEp. 169- Why You Should Stay in a Beginner's Mind While Building Your BusinessWhen I first started my business Love + Water Designs I was terrified that the marketing plan I put in place for it wouldn't work. That I wouldn't sell anything and that whole business would fold, leaving me looking like a complete failure. And guess what? It did. All of those things. I felt, in fact, like a complete failure. For a long time. I felt like every other business owner was looking at me like I had no clue what I was doing, like would never figure it out and like I was destined for failure forever...
2017-11-2704 minArtists In Business PodcastEp. 168- Róisín O’Farrell: How To Grow Your Business While Improving Your Craft As An ArtistRóisín O’Farrell is a successful Irish Artist, passionate about two things: painting and teaching! She teaches anyone who loves to paint how to paint better and how to nurture their creativity. And, she also loves nothing more than to help artists and creative entrepreneurs to get their business mojo going. She grew up surrounded and immersed in a family of talented artists, which was something she took for granted. She had into a career in Marketing and Customer Relations. Her grandmother had rediscovered her life in her 70’s, travelling around the world in her...
2017-11-0844 minArtists In Business PodcastEp. 166- Ryan Levesque: How To ASK Your Ideal Clients What They Really Want From Your Art Business (and get answers you could have never anticipated!)Ryan Levesque is the CEO of The ASK Method® Company and author of the #1 National Best-Selling book, ASK – as featured by Inc. Magazine as the #1 Marketing Book of the Year and by Entrepreneur Magazine as the #2 Must-Read Book for Budding Entrepreneurs. The ASK Method® Company was recently ranked #462 on the Inc. 500 list of Fastest Growing Companies in America and named the #7 Fastest Growing Company in Austin, TX. Ryan has used the ASK Method to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. And since then, his student entrepreneurs have...
2017-11-0644 minArtists In Business PodcastEp. 166- Victoria Bond: What Staying True To Your Craft And Taking Your Business Seriously Really MeansA major force in 21st century concert music, Victoria Bond leads a dual career as composer and conductor. Her compositions have been praised by the New York Times as "powerful, stylistically varied and technically demanding," and her conducting has been called “impassioned” by the Wall Street Journal and “full of energy and fervor” by the New York Times. Victoria Bond’s recent activities include a performance and recording of two chamber works by members of the Chicago Symphony, a performance of orchestral work “Bridges” by the Cleveland Institute of Music, the premiere of oratorio “The Reluctant Moses” by The Choral Soci...
2017-11-0125 minArtists In Business PodcastEp. 165- Shane Godliman: Finding Your Niche Audience To Build The Business You’re Meant To OwnShane is an International Pole Dance and Acrobatics Coach & Performer, Speaker and Podcast Host from the UK, although he started as a fitness instructor. With a passion for helping his clients as much as possible, he stumbled upon Pole Dance as a fitness program and saw immediately how much it helped build strength and confidence in those who were practicing it on both the inside and outside. From there, Shane began to teach Pole Dance workshops, building a following of students who were experiencing incredible transformations in their lives. He now has an international following and teaches...
2017-10-3128 minArtists In Business PodcastEp. 164- André Aciman: When What Is In Your Heart Becomes Your BusinessAndré Aciman is the author of several novels, including Call Me by Your Name (winner, in the Gay Fiction category, of the 2007 Lambda Literary Award) and a 1995 memoir, Out of Egypt, which won a Whiting Award. Born and raised in Alexandria, Egypt, he is currently distinguished professor at the Graduate Center of the City University of New York, where he teaches the history of literary theory and the works of Marcel Proust, and has at New York University, Princeton, and was a visiting distinguished professor at Weselyan University. In our discussion, Andre so graciously shares the story of...
2017-10-3034 minArtists In Business PodcastEp. 163- Lin Eleoff: The Laws You Need To Know For Your Art Business (and then some!)Lin Eleoff is the kind of lawyer who wants to help you avoid having to hire a lawyer. She wants to show you ways to do the legal stuff yourself so that when you’re ready to hire a lawyer, you’ll have done most of the work already. Ultimately, her mission is to empower you by informing you how to run an online business that’s not only compliant with the law but also keeps the bad guys out–the ones who stalk online entrepreneurs who don’t bother to protect themselves because they think they’re not big en...
2017-10-2730 minArtists In Business PodcastEp. 162- Matthew Kimberley: How Sell Without Selling (And Enjoy The Process!)Matthew Kimberley is the creator of Professional Persuasion and author of the self-help classic, How To Get A Grip. He trains sales teams and helps very small personality-led businesses get more customers. In our discussion, he shares his top ways artists can begin to grease the wheels of selling more on a regular basis by doing something every artist is born to do: sharing your work with the right people on a regular basis. Artists, if your fear of selling is seriously holding you back from growing your business, this episode is for you!
2017-10-2538 minArtists In Business PodcastEp. 161- Jonas Leriche: How To Stay True To Your Purpose And Vision While Building A Thriving Art BusinessAfter years as a fashion photographer, Jonas Leriche felt a greater calling. It was time for him to take a journey inward toward a transformation as an artist and photography was the only way he felt he could make this journey. After quickly becoming one of the most sought-after artists in Europe and the U.S. and building his art business through incredible relationships with galleries combined with his ability to reach his ideal clients on his own, delving into the rich layers of his photographs enables him to connect with deeper layers within what he describes...
2017-10-2325 minArtists In Business PodcastEp. 160- Christina Empedocles: The Inspiring, Motivational Side Of Running A Business With And For Your Art!Christina Empedocles is an artist, illustrator and designer turned personal finance expert, focused on helping other artists and creatives build stable financial lives to support themselves and their families and their incredibly important work. In our discussion, we talk about how it is possible to work both sides of the brain as an artist to build a business that supports the work you are meant to create in the world and serves those who resonate with it on the highest level. This is an incredibly motivating, inspiring episode you don’t want to miss! ...
2017-09-2533 minArtists In Business PodcastEp 159- Stephen Greco: How To Gracefully Integrate The Business And Creative Sides Of Your Artistic LifeStephen Greco is an editor, cultural journalist, and author. His most recent novel is Now and Yesterday, published by Kensington. A former editor of Interview and Trace magazines, Stephen has consulted for advertising agencies, not-for-profit arts organizations, and individual artists and entrepreneurs. In our discussion he so graciously shares stories and anecdotes that help contextualize two sides of the table when it comes to running your business with your art: the business side and the artistic side. I promise, this is an episode you don’t want to miss!
2017-09-1936 minArtists In Business PodcastEp. 158- Beth Inglish: Creating Art And Cultivating Community From Your HeartBeth Inglish is a contemporary abstract artist who creates expressive work by connecting to the energy that resonates from her spirit. Creating art became how she learned to communicate and it gave her the outlet to find her voice. In her paintings, Beth uses line and color to share her story of transformation and paints from the abundance of her joy. Beth is also the founder of Nashville Creative Group, a community dedicated to support, help and cultivate community for the artists of Nashville. In our discussion Beth shares how she was able to grow this community...
2017-09-1433 minArtists In Business PodcastEp. 157- What Value Can You Give Your Most Ideal Client When A Mistake Occurs?I got an email from a really dear, sweet artist in my community the other day who is so kind and so nice at all times. And has the most lovely offers in her business that she is just getting up and running. She is in the Emergent stage, which means she just started to sell her work in her business but she hasn’t gotten to a point of consistency yet. So she is selling sporadically but she is building. Her whole focus is on marketing because in the Emergent faze it’s important to focus 80% of your effo...
2017-09-1305 minArtists In Business PodcastEp. 156- Is Your Brain In The Way Of You Making Money In Your Art Business?Our brains are wired to feel a certain comfort level around a certain amount of money based on what we’ve been accustomed to in the past. So when we begin to make more than that in our businesses, our brains can view that as a threat to what it is used to. This causes more artists to stop building their businesses than you can imagine because they don’t know how to get past that certain level of comfort in order to allow for more cash to flow in. I doubted this when I firs...
2017-09-1211 minArtists In Business PodcastEp. 155- What’s Your Ideal Client Pick-Up Line?When I work with artists who aren’t sure why they’re not connecting strongly with their most ideal clients, the first question I ask them is “have you been working on your ideal client pick up line?”. When they look at me as if they have no idea what I’m talking about I explain that if they’re not working to connect with their ideal clients by testing out lines on them then they’re not doing their job, and their clients are never going to notice them. It’s our job as business owners...
2017-09-1109 minArtists In Business PodcastEp. 154- How To Find Cash When You Need It (For Yourself AND Your Business!)Finding the cash you need to start your business with your art or take it to the next level of growth can be the most daunting, overwhelming feeling that can easily send every artist into a state of chaos and panic, and, in many cases, cause them to give up entirely. The fact of the matter is that as artists we are business owners by default but we are rarely taught or have the formal training to run our businesses like an entrepreneur, so we not only don’t have the right tools to begin but we us...
2017-08-1811 minArtists In Business PodcastEp. 153- The Power Of Taking On The Right Challenge For Your Business GrowthI’m so honored to have the most brilliant artists in my community- those who are smart, talented and ready to take their businesses to the next level of growth. There are many groups available for business growth, both in the creative arts and otherwise, but very few offer the kind of support necessary for actual results to occur. So the members of the group will feel good about being there initially but then slowly realize there is no real progress being made to the point the joined to begin with- whether it’s publishing a book or gaining fina...
2017-08-1705 minArtists In Business PodcastEp 152- Six Steps To Creating The Perfect Website For Your Art BusinessDoes working on your website make you feel like you want to pull your hair out? Do you struggle to find a way to communicate what you want with a developer who may or may not understand your message or your aesthetic? Do you feel you don’t have the vocabulary to properly describe what you need in developer terms? Building your site can be one of the most stressful processes to go through, especially when you’re investing your hard earned money into technology that serves as a reflection of your mission and what you stand for...
2017-08-1607 minArtists In Business PodcastEp. 151- The Value In Knowing The Opinions Of Your Most Ideal ClientsEvery time an artist enters the Artists In Business community, I ask them to take the Art Biz Quiz, which is a simple four-question quiz that asks them about their current art business situation. There are several reasons I do this: one, because I want to know how to best serve them upon entry based on their specific business circumstances. Everyone who takes the art biz quiz receives a series of curated content based on their individual answers to the quiz designed to help them increase their business growth. Two, because I want them to know where they stand...
2017-08-1504 minArtists In Business PodcastEp. 150- The Significance Of Your First Money MemoryOne of the first questions I ask every artist when they enter the Artists In Business community is what their first money memory is. The reason I do this is because there is a significant connection between what you perceive as your first memory about what money is and the relationship you have with it today. This exercise is one of the most powerful in helping to create awareness around what truly holds us back from making the amount of money we want in the way we want to make it. This is especially true for business...
2017-08-1404 minArtists In Business PodcastEp. 149- How To Strike Gold With Your Art Now (And Later!)Have you ever felt like the whole world was ahead of you in terms of your business with your art, as if you will never get ahead financially, no matter what you do to change your situation? So often this seems like the part that there is never enough time for in the day. It doesn’t feel right to keep focusing on financials when you aren’t making art just to make money. So this catch 22 leaves you feeling like there is no good answer. But then you watch certain artists who seem to have this figure...
2017-08-1104 minArtists In Business PodcastEp. 148- How Handcuffs Saved My Business (And My Art!)Have you ever laid out a plan for your business with your art, in detail, knowing you had all the pieces you needed in place to ensure it would yield the most probable results possible, put the action steps you want to take into your calendar so you didn’t have to think about them but just actually do them, and then wake up the next morning and feel completely overwhelmed with life to the point that you had no idea how you were going to complete any of the steps you had laid out? Or have you actually be...
2017-08-1007 minArtists In Business PodcastEp. 147- Discover Your Ideal Client AND Find The Financial Support To Reach ThemIf you’re an artist with a business there is no reason for you to feel like you’re not sure where to go or what to do next to experience inevitable business growth. But most artists don’t believe me when I say that. So I’ve put together a Challenge that will help you do both just in time to have a killer marketing plan in place that you truly stand behind and LOVE for the Fall and Winter. Want to take on the challenge of discovering your most ideal client while finding the fina...
2017-08-0904 minArtists In Business PodcastEp. 146- The ONE Job Every Artist In Business Must Learn To Do Better Than Anyone ElseContrary to popular belief it’s more important for artists in business to learn to do ONE thing better than anyone else in order to have a business that thrives, and it’s not learning how to generate revenue- It’s learning to listen better than every other business owner in your space. When you can do this— and almost every artist is thankfully blessed with this gift— revenue becomes a by-product of your ability to serve your most ideal clients on the highest level. In this episode I discuss what I mean by that— an...
2017-08-0807 minArtists In Business PodcastEp. 145- Why Marketing With Heart Requires Vertical ThinkingAre you struggling with how to market your business with your art? Do you feel like you can’t decide which direction to go because you’re not sure what to market first? And in the midst of this, are you feeling like every time you turn around you see another artist- or bigger company- offering something similar to your work but doing it better? First, let me assure you, you are not alone. This is a very common conundrum many small businesses have- especially artists- when it comes to differentiating yourself from other artists in your particu...
2017-08-0711 minArtists In Business PodcastEp. 144- Do You Know How Much You Really Need To Make In Your Business?Have you ever sat down to deal with your finances, to really look at where you are right now and where you’d like to see yourself in the next six to twelve months while you focus on growing your business with your art, and found yourself stuck, like a deer in headlights, unable to move forward with what you have in front of you? You were all ready to organize your numbers, understand what you need to do to grow and put a plan into action for the next several months, but you found yourself completely overtaken with so...
2017-08-0405 minArtists In Business PodcastEp. 143- The Key To Business Sanity: Your Value LadderDo you ever feel like your business is a minefield of too many projects, tasks and commitments that you’ll never be able to conquer? Do you find yourself lost in the decision-making process because you have no idea what to do next? Are you taken in by enticing offers that promise to help you build your business the right way? The good news is that you’re not alone- not be a long shot! And there is an easy remedy to help you make quicker, simpler, more powerful decisions of your business that will actually lead to r...
2017-08-0303 minArtists In Business PodcastEp. 142- How Your List Forms The Backbone Of Your BusinessOnline or offline, you need a list. It’s the backbone of your business. Unless you’re a convenience store. Don’t care who comes in and goes out. You want to build a class-act business with your art and serve the right people with it. In order to do so, you need to know who your ideal client is and you need a list to nurture. In this episode I talk about how to begin building your list, even if you don’t have a single client yet in your business with your art. Downloa...
2017-08-0204 minArtists In Business PodcastEp. 141- The ONE Major Roadblock That Holds Artists Back From Growing A Thriving BusinessWhen I first started my business there were a ton of things I did wrong, but there was one that caused me to close the doors to my company within 11 months: not knowing my true ideal client. I made the biggest mistake a business owner can make- and 90% of business owners in the U.S. make this mistake every year, causing them to close. You don’t want to make this mistake- and there is no reason for you to now that you’re here, and I’m going to tell you how to avoid it once and for...
2017-08-0106 minArtists In Business PodcastEp. 140: How The Right Strategy Can Skyrocket Your Art BusinessThere are so many courses and resources you can tap into as an artist to help grow your business with your art, but none of these will move the needle for the short and long term if they don’t fit into your strategy. Strategy to your business is like technique to your art- it forms the foundation upon which your work emerges. If you don’t have technique, no matter how passionate, knowledgeable or committed you are your work will never reflect a level of expertise and beauty as it would if you had the technique to b...
2017-07-3107 minArtists In Business PodcastEp. 129- Alexis Fedor: I Thought I Could Hide Behind A Corset And Hoop SkirtI remember when I was offered to play the role of The Princess in a dance-drama of Shakespeare’s Love’s Labour’s Lost on Martha’s Vineyard one summer when I had just finished grad school. As a dancer-turned actor who relished the creation of eclectic performance art, I was drawn to this piece for many reasons, mainly because I was going to get to dance a pas de deux with Rosaline in a corset and hoop skirt (who in their right mind would pass that up?). But there was something about the production that wasn’t sitting well...
2017-07-1404 minArtists In Business PodcastEp. 128- Alexis Fedor: Why Having A Point Of View Will Make You RichAs an artist, there is a hustle involved in selling work or getting hired for your work. This is implicit, and the main reason I believe artists are hardwired to run the best businesses in the world. There is no successful business that did not begin with an incredible amount of hustling, especially in the beginning when the work lies in marketing, finding your ideal clients and defining and redefining your point of view. Defining your point of view is perhaps one of the most important parts of creating and growing a business that lasts over time...
2017-07-1305 minArtists In Business PodcastEp. 127- Alexis Fedor: The Artist's Big ThreeRunning a business as an artist is a bit different than running a traditional business, but the core principles to building a solid foundation are exactly the same. Learning these principles will not only change your business but can change your life in ways you have been dreaming about. It's really not just about having all of your ducks in line, but having the RIGHT ducks in line for your specific business and phase of development. There are three cornerstone sections (aka: DUCKS) to make sure you have in place in order to give yourself a fou...
2017-07-1205 min