Shows
Humans of Martech202: Aleyda Solís: AI search crawlability and why your site’s technical foundations decide your visibilityWhat’s up everyone, today we have the honor of sitting down with Aleyda Solís, SEO and AI search consultant. (00:00) - Intro
(01:17) - In This Episode
(04:55) - Crawlability Requirements for AI Search Engines
(12:21) - LLMs As A New Search Channel In A Multi Platform Discovery System
(18:42) - AI Search Visibility Analysis for SEO Teams
(29:17) - Creating Brand Led Informational Content for AI Search
(35:51) - Choosing SEO Topics That Drive Brand-Aligned Demand
(45:50) - How Topic Level Analysis Shapes AI Search Strategy
(50:01) - LLM Search Console Reporting Expectations
(52:09) - Why LLM Search Rewards Brands With Real Community Sig...
2026-01-1359 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsGoogle Tests Web Guide Their AI Organized Search Results - #SEOFOMO TL;DR July 29, 2025Learn about the New Google's Web Guide Experiment, their AI Organized Search Results in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Cindy Krum from Mobile Moxie: Web Guide: An experimental AI-organized search results pageGoogle releases Try on styles with AI, jump on great prices and moreGoogle: AI Overviews Drive 10% More Queries, Per Q2 EarningsGoogle CTRs Drop 32% For Top Result After AI Overview RolloutConfirmed: ChatGPT uses Google SERP Snippets for its Answers [A Test with Proof]Google Search Central APAC 2025--- Sponsored by Similarweb: https://www.similarweb.com/
2025-07-2925 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsGoogle's June 2025 core update Impact - #SEOFOMO TL;DR July 21st, 2025Learn about the impact of Google's June 2025 Core Update in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Tory Gray: Analyzing pages that improved following the June 2025 core update by Marie HaynesA Few Key Shifts from the June Core Update in Ecommerce, SaaS, and Publications in SERPs:The Great Decoupling of Clicks and Impressions — Whiteboard Friday by Tom Capper Topic-first SEO: The smarter way to scale authority by Kevin Indig and Amanda Johnson AI search is booming, but SEO is still not dead by Lily RayIntroducing ChatGPT agent: bridging re...
2025-07-2119 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsIs ChatGPT Relying on Google and Shopify for Answers? #SEOFOMO TL;DR July 14, 2025Learn about the reliance of ChatGPT in Google and Shopify for Answers in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News with SEO Consultants Aleyda Solis and Lily Ray: Study: SearchGPT (Quietly) Abandons Bing and Moves to Google by Alexis RylkoShopify is listed along with Bing as a ChatGPT third-party search providerRevealed: Hacked Sites & Expired Domains Are Being Used as Sources for ChatGPT’s Recommendations by James BrockbankGoogle June 2025 Core Update Leading To Some Partial HCU Recoveries by Barry SchwartzSponsored by Similarweb 👇 https://www.similarweb.com/Subscribe to the SEOFOMO Newsletter to avoid missi...
2025-07-1423 min
The Search SessionSEO Reloaded: Adapting the Old SEO Rules in the New AI World | Aleyda SolísIs AI the biggest disruption to SEO—or the start of its next evolution?In this episode of The Search Session, host Gianluca Fiorelli welcomes Aleyda Solís, internationally renowned SEO consultant and speaker, for a deep dive into how AI is reshaping the world of search.Aleyda shares her optimistic and practical take on the future of SEO in an AI-driven landscape—emphasizing that while things are changing fast, there’s no need to panic. SEO isn’t dead; it’s evolving. From chunk-based content strategies to adapting for new int...
2025-07-1455 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsGoogle AI Mode vs Traditional Search - #SEOFOMO TL;DR July 1st, 2025Learn about the differences between Google's AI Mode vs traditional search results with Aleyda Solis and Roxana Stingu in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/#SEO #AIMODE #AISEARCH
2025-07-0118 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsThe Great Organic Traffic Decoupling & What to do about it - #SEOFOMO TL;DR, June 23, 2025Learn about the great organic search traffic decoupling with Aleyda Solis and Jono Alderson in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/
2025-06-2423 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsThe AI Search’s Impact on Publishers - #SEOFOMO TL;DR June 16, 2025Learn about the impact of AI search on publishing websites with Aleyda Solis and Barry Adams in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/
2025-06-1720 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsTraditional SEO vs AI Search Optimization (GEO, AEO) - #SEOFOMO TL;DR June 9, 2025Learn about the differences and similarities between traditional SEO vs AI Search optimization (GEO, AEO) with SEO Consultants Aleyda Solis and Chris Green, going through the latest news and insights in SEO and AI search. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/
2025-06-1019 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsAI Mode & The Query Fan-Out Technique: How Google AI Search Works | The Latest in SEO [June 2, 2025]Learn all what you need to know about Google's AI Mode & The Query Fan-Out Technique to understand How Google AI Search Works, and the implications toward SEO in the latest episode of the SEOFOMO TL;DR with SEO Consultant Aleyda Solis and guest Aleyda Volpini -founder of Wordlift- going thorough the latest news and insights in SEO and AI search. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/
2025-06-0223 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsGoogle AI Mode Announcement Analysis - The Hottest in SEO News with SEOFOMO TL;DRToday's edition of the SEOFOMO TL;DR is dedicated to the announcement of AI Mode release in the US along with many other new AI related functionalities integrated within AI mode, that should serve as a base for the future of search. Aleyda Solis and Gianluca Fiorelli go through what was announced, the implications towards SEO, how to measure it, optimize for it and more. Read the official announcement here: https://blog.google/products/search/google-search-ai-mode-update/Thanks to Similarweb for sponsoring today's episode: https://www.similarweb.com/
2025-05-2625 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsThe Hottest in SEO This Week from SEOFOMO - Jan 27, 2025It's time to go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - January 27, 2025 👇
Google Shares Insight On SEO For AI Overviews
Measuring the Impact of Google AI Overviews on SEO Performance
Hubspot’s Blog Organic Search Traffic Drop: What happened? Is it really that bad? What does it mean for SEO?
This is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want too since I'll be linking to it in the c...
2025-01-2708 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsThe Hottest in SEO This Week from SEOFOMO - Jan 13, 2025Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 13, with Aleyda Solis.
Want to go through all of the news, guides, resources discussed by Aleyda?
1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/latest-seo-u...
2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/
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Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com...
2025-01-1306 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsSEO for Brand Recognition and Visibility: Why is So Important & How to Start?Learn about SEO for Branding Recognition and Visibility from Aleyda Solis and guests: Mordy Oberstein and Gianluca Fiorelli, going through:
00:00 - Intro
01:01 - Why brand in SEO is so important?
02:34 - How to Get Buy-in for it?
09:01 - Steps to Integrate Branding in SEO
20:43 - Tools & Resources to Use
27:44 - Last tip for Brand Recognition in SEO
#SEO #BrandSEO #SEOBranding
2025-01-1131 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsThe Hottest in SEO This Week from SEOFOMO - Jan 6th, 2025Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 6th, with Aleyda Solis.
Want to go through all of the news, guides, resources discussed by Aleyda?
1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/your-new-yea...
2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/
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Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb...
2025-01-0609 min
SEO in 2026Focus on the long tail – with Aleyda SolisGetting a little more specific, Aleyda Solis from Orainti encourages you to turn your attention towards the long tail keywords to keep up with changing user behaviour.Aleyda says: “Target and focus more on answering the long tail queries of your users.We are going to see a much bigger and more important impact from those as a consequence of the AI overviews and personalised AI results that we expect to have in the not-too-distant future.Read the full transcript of Aleyda's interview at https://majestic.com/seo-in-2025/aleyda-solis
2025-01-0222 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsThe State and Future of Search Q&A with Danny Sullivan, Google Search LiaisonIn this special edition of Crawling Mondays, Aleyda Solis interviews Danny Sullivan, Search Liaison from Google, going through the state and future of SEO:
00:00 - Intro
00:11 - Danny Sullivan Search Background
01:08 - The Big Brand Challenge in Latest Google Search Updates
13:09 - The UGC Challenge in Latest Google Search Updates
27:20 - The state and future of AI Overviews
39:13 - The future of Search and SEO
#SEO #seotrends #dannysullivan
2024-09-2947 min
Ahrefs PodcastWhat IS and ISN'T working in SEO in 2024 | Aleyda Solis (Orainti)What are the SEO experts focusing on right now?
@CrawlingMondaysbyAleyda is one of the most analytical, intuitive SEO specialists out there today. She’s the founder of Orainti, a world-leading boutique SEO consultancy, and has one of the biggest audiences in this space. If you want to know what SEO tactics are actually worth your time, Aleyda is the person to ask.
We talked about what SEO tests she’s been running with her clients, what people get wrong about backlinking, how to harness AI effectively, and so much more. There is something for everyone in this conversation!
(0:00) Intro
(1:26) How Al...
2024-07-091h 13
Earned Media PodcastEcommerce SEO Expert Aleyda Solis Shares Game-Changing Strategies
Ecommerce SEO consultant Aleyda Solis discusses what’s up in ecommerce SEO since Google launched AI Overviews, in this episode of the Earned Media Podcast.
As e-commerce SEOs work generative AI tools like ChatGPT, Bing, and Perplexity into their workflows, e-commerce SEO experts and online retailers are grappling with Google’s attempts to leverage generative for search results.
Solis shares practical strategies to maximize opportunities and navigate the e-commerce SEO challenges posed by these transformations.
Ecommerce SEO: Google’s Integration of Transactional Functionalities
(1:15) Solis highlights Google’s increasing integration of transactional function...
2024-06-2853 min
Eric SchwartzmanEcommerce SEO Expert Aleyda Solis Shares Game-Changing Strategies
Ecommerce SEO consultant Aleyda Solis discusses what’s up in ecommerce SEO since Google launched AI Overviews, in this episode of the Earned Media Podcast.
As e-commerce SEOs work generative AI tools like ChatGPT, Bing, and Perplexity into their workflows, e-commerce SEO experts and online retailers are grappling with Google’s attempts to leverage generative for search results.
Solis shares practical strategies to maximize opportunities and navigate the e-commerce SEO challenges posed by these transformations.
Ecommerce SEO: Google’s Integration of Transactional Functionalities
(1:15) Solis highlights Google’s increasing integration of transactional function...
2024-06-2853 min
iGaming DailyEp 263: What's going on with Google? With SEO expert Aleyda SolísWe're back on the SEO beat on iGaming Daily, sponsored by Optimove, as Ivana Flynn is back in the host's chair, welcoming a very special guest, Aleyda Solís, SEO Consultant and founder of Orainti. Aleyda is hosting a closed-door SEO workshop at next week's CasinoBeats Summit in Malta, and joins Ivana for a discussion on the Google updates that the whole internet is feeling the effects of. Ivana and Aleyda chat about what's going on with Google, the present and future of AI generated content and how the algorithm updates have taken effect, 'parasite SEO', Google's G...
2024-05-1723 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsHow to Do Successful (Non-Spammy) Programmatic SEOLearn what it is and how to develop valuable (non-spammy) programmatic SEO successfully in this insightful conversation of Aleyda Solis with Lazarina Stoy and Roxana Stingu, going through:
01:37 What is programmatic SEO?
03:44 Programmatic SEO Misconceptions
08:33 Programmatic SEO Do's and Dont's
15:20 Steps for Successful Programmatic SEO
23:05 Programmatic SEO Tools
30:16 Programmatic SEO Examples
#ProgrammaticSEO #SEOAutomation #SEO
-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/
2024-04-2633 min
SEO Podcast by Olga ZarrHow to Build a Successful Career in SEO Consulting (With Aleyda Solis)I had the honor of interviewing the legendary Aleyda Solis for my podcast. Aleyda shares how she moved from Nicaragua to Spain in 2006 and transitioned from being a web designer to an SEO consultant. She recounts her journey starting her own SEO agency, Orientism, in 2014 and eventually creating multiple successful side projects like SEO FOMO, Crawling Mondays, Marketing FOMO and Learning SEO.
Aleyda provides invaluable advice for SEOs looking to go independent, stressing the importance of developing complementary skills in areas like project management, sales and marketing. We also discuss tactics for growing an engaged newsletter audience...
2024-01-0254 min
Send & Grow by SparkLoopUsing giveaways to maximize growth with Aleyda Solis of SEOFOMOWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Aleyda Solis of SEOFOMO, a newsletter for SEOs. Aleyda Solis started the SEOFOMO newsletter to keep up with SEO news for her consulting services. "I was saving all the links anyway," she told us. Now SEOFOMO goes out to over 27,000 SEO professionals (or SEOs). And her newsletter brings in over $80k per year in addition to her consulting service. In this episode, Louis & Aleyda discuss…How she used her newsletter to grow...
2023-09-0647 min
Marketing PowerupsAleyda Solis' 6 Elements of Effective AI Prompts for SEOAleyda Solis, an SEO consultant and Founder of Orainti, shares the 6 elements of effect AI prompts for SEO. Download the free powerups cheatsheet: https://marketingpowerups.com/031🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner...
2023-08-1156 min
Clearscope WebinarsSearch Generative Experience (SGE) Roundtable with Aleyda Solis, Bernard Huang, Gaetano Nino Dinardi, Kevin Indig, Dr. Marie Haynes, & Mike KingJoin guest speaker {speaker}, the {title} for {brand}, for a webinar on {topic}.
This week, we hosted a Search Generative Experience (SGE) roundtable with some of the brightest minds in SEO including Aleyda Solis, Bernard Huang, Gaetano Nino Dinardi, Kevin Indig, Dr. Marie Haynes, and Mike King.
And the conversation was top-notch!
We discussed what is SGE, the effects of SGE, future with SGE and AI content, and finally privacy concerns.
Links to additional resources & slides: https://www.clearscope.io/webinars/search-generative-experience-roundtable-discussion
2023-06-281h 03
SEO in 2026Establish an SEO quality assurance framework—Aleyda SolisAleyda Solis gives SEOs in 2023 tips for creating a quality assurance framework that will prevent you from becoming part of your own SEO horror stories - including education, validation, and monitoring.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/aleyda-solis
2023-04-2615 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsCreating Content that Earns BacklinksLearn how to successfully create content that attracts backlinks with guests Hannah Smith and Jess Peace from Neomam, going through the following topics:
1:17 - Main mistakes that make content not attract backlinks
9:58 - Building blocks to create content that attracts backlinks
17:56 - Examples of successful content attracting backlinks
26:57 - A last tip to create popular content
-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/
#linkbuilding #linkbuildingseo #seo
2022-12-1432 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsSEO Clients Management, Communication & CoordinationLearn how to effectively management, communicate and coordinate with SEO clients with Sophie Brannon and Tessa Voecks, going through the following topics:
1:30 - What are the main client management mistakes?
5:46 - The building blocks of successful client management
12:17 - Choosing SEO client communication frequency
19:10 - Choosing SEO communication medium
22:00 - Best SEO Communication tools
26:46 - A Last SEO Management tip
-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/
#SEO #SEOManagement #SEOCommunication
2022-10-3132 min
Escuchando NewslettersAleyda Solís de #SEOFOMOHoy se ha venido al podcast Aleyda Solís de la newsletter SEOFOMO. Un boletín en inglés que mantiene superinformado a cualquier profesional del posicionamiento orgánico. Ten a mano una aplicación de notas o una libreta porque esta charla con Aleyda ha sido toda una masterclass para crear, crecer y monetizar tu newsletter.Su newsletter: https://www.seofomo.co/Todas las notas del episodio: https://chusnaharro.com/aleyda-solis/Suscríbete a mi newsletter de newsletters: https://chusnaharro.com/newsletter/¿Necesitas ayuda con tu newsletter? ¡Alquila mi cerebro...
2022-10-311h 04
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsSEO Agency Growth: How to Grow Your SEO Agency in a Sustainable WayLearn to grow your SEO agency in a sustainable way! In this episode of Crawling Mondays I have Chris Simmance and Ross Hudgens who share their in-depth experience growing agencies, going through:
3:09 The biggest Agencies Growth Challenges
12:00 Advice to Avoid Employees Churn
15:49 Building Blocks for Sustainable Growth
22:46 Effectively closing new clients
26:37 Last Tips for Agency Growth
-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #AgencyGrowth #SEOAgency #SEOManagement
2022-09-2830 min
Content and Conversation: Organic Growth Insights from Siege MediaScalable E-commerce Content SEO w/ Aleyda SolísShow Notes:00:13: Welcome, Aleyda Solís, International SEO Consultant, Orainti1:06: E-commerce category pages best practices7:18: Companies that do category pages well (JB HI-FI)11:21: How to optimize product pages14:42: Why human-first content is ideal17:34: Companies that do product pages well (Manscaped)19:24: Do accordions have SEO value?22:55: AI tools for e-commerce category/product page content26:01: How to keyword map effectively, Aleyda’s cheatsheet30:56: Avoiding keyword cannibalization with different intent34:28: Final tips, tactics, and recommended toolsShow Links:Aleyda’s Presentation: E-commerce SEO Horror StoriesFollow Aleyda on TwitterFollow Ross on TwitterSend us an email
Subscribe today for weekl...
2022-09-2039 min
Jerrel Arkes Podcast - B2B Marketing#16 Lily Ray & Aleyda Solis - First results of Google Helpful Content Update [English] In this episode of the Inbound4Cast Lily Ray and Aleyda Solis talk about the Helpful Content Update from Google. What is the Helpful Content Update?Why is the Helpful Content Update important?How is it related to other Google updates?What are the first results of the Helpful Content Update?What can we do to prevend getting hit by the update?And more...
2022-09-1533 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsJavaScript SEO: How to Optimize JavaScript Content for SearchLearn about the main challenges, do's and dont's and tools to optimize JavaScript based Websites for Search in this insightful conversation with Tomek Rudzki from Onely and Olga Zarzeczna from SEOsly, going through:
02:26 Can Google Render all JavaScript based Content?
09:02 Top Issues To Avoid when Optimizing JS based Sites
14:52 Favorite Tools and process to follow to Optimize JS sites
19:19 Last Tips when doing SEO for JS based sites
-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #javascriptseo #seotips #seo
2022-08-2624 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsSEO For Startups - Tips, Do's & Dont's to Optimize & Grow Startups Organic Search ResultsLearn how to do SEO for Startups with Nitin Manchanda and Fabrizio Ballarini in this Crawling Mondays edition going through:
01:43 What differentiates doing SEO for Startups vs other Companies
06:18 The most common SEO for Startups Mistakes
12:51 The Building Blocks for Successful Startup SEO
21:08 Useful Tools & Resources When Doing SEO for Startups
-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/
#SEOforStartups #seotips #SEO
2022-07-2325 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsDigital PR Strategies & SEO - How They Work TogetherLearn how Digital PR can help SEO, How Digital PR strategies work and much more with Jasmine Granton and Alex Hickson:
2:19 How Digital PR Overlay with Link Building & Traditional PR?
5:04 What are common Digital PR Goals?
8:36 Top Digital PR Mistakes
13:07 Digital PR Validations
16:20 The Building Blocks for Successful Digital PR
-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/
2022-06-2828 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsSEO Testing: How to Run Successful SEO TestsLearn how to run successful SEO Tests with Emily Potter and Nick Swan! In this episode of Crawling Mondays we go through:
1:41 Top Types of SEO Tests
6:26 Top Mistakes when Running SEO Tests
8:54 Building Blocks of Successful SEO Tests
12:17 Surprising Results from SEO Tests
18:39 Last SEO Testing Tip
This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/
#seo #SEOTests #SEOTesting
2022-04-2325 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsOptimizing Categories Pages in E-Commerce SEO ProcessesLean how to optimize Categories and Facets pages in E-Commerce websites when doing SEO in this conversation with the fantastic Lidia Infante and Tory Gray, covering:
1:59 Why Optimizing Categories Pages is so Critical in E-commerce
6:16 Main mistakes when optimizing Categories Pages
12:39 The Steps to Optimize Categories Pages
16:35 How to Optimize Categories Pages Content
21:54 A last Tip when Optimizing Categories Pages
This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/
#CategoriesOptimization #EcommerceSEO #SEO
2022-03-0625 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsContent Strategy for SEO: What Is It, Top Errors and Tips for SuccessLearn about Content Strategy for SEO! In this edition of Crawling Mondays we go through the topic with the experienced content specialists Shelley Walsh and Himani Kankaria, covering:
01:41 What is Content Strategy
05:46 The Main Content Strategies Mistakes
09:01 The Building Blocks of a Successful Content Strategy
15:21 Favorite Content Tools
This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/
#ContentStrategy #ContentOptimization #SEO
2022-02-0420 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsContent Hubs: How to Create and Optimize your Topic ClustersLearn what are content hubs and topic clusters, how to use and optimize them in your SEO Process in this edition of Crawling Mondays with Andy Chadwick and Chima Mmeje, going through:
00:47 What is a Content Hub
06:46 What are the most common Content Hubs Mistakes?
15:32 What are the building blocks of Successful Content Hubs
20:28 What are your favorite content tools?
25:19 A last Content Hub Tip
This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/
#ContentHubs #TopicClusters #SEO
2022-01-1331 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsWordpress SEO: How to Optimize your Wordpress Site for Organic SearchIn this edition of Crawling Mondays we go through the most important aspects to optimize Wordpress based sites for search with Jono Alderson and Jon Henshaw:
1:03 The most common Wordpress Optimization Mistakes
9:23 The building blocks of an optimized Wordpress site
14:35 The top plugins, themes, features you use
20:24 A last Wordpress Optimization Tip
#seoforwordpress #wordpress #wordpressseo
2021-12-1327 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsAccessibility for SEOs: How to take Accessibility into consideration as an SEOIn this edition of Crawling Mondays we cover accessibility for SEOs with Ashley Berman Hale and Billie Geena, going through the most important aspects:
1:46 Why accessibility should be important for SEOs
5:57 The most common accessibility issues
7:42 The steps to identify accessibility problems
11:20 A top to check tool or resource to use
13:07 A last Accessibility Optimization
-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/
#accessibility #seo #accessibilityguide
2021-12-0519 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsInternal Linking Optimization: How to Optimize your Internal Links for SEOIn this edition of Crawling Mondays you'll learn why and how to optimize internal links to help you achieve your SEO goals with Natalie Arney and Geoff Kennedy. This episode of Crawling Mondays has been sponsored by ContentKing https://www.contentkingapp.com/, Real Time SEO Auditing and monitoring Platform.
This Internal Links edition of Crawling Mondays covers the following topics:
2:17 SEO scenarios in which internal link optimization helped to achieve results
9:47 Low Hanging Fruit Scenarios to Optimize Internal Links
15:43 Main steps to optimize internal links
20:49 Tools you use to optimize Internal Links
24:41 A last tip to optimiz...
2021-11-0728 min
Rankable56. Building an SEO Community On Every Channel ft. Aleyda SolisOn Ep.56 of iPullRank's Rankable Podcast, Garrett Sussman hosts Aleyda Solis, International SEO Consultant, to discuss the topic "Building an SEO Community On Every Channel."
2021-10-1437 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsAffiliate SEO: How to Develop and Optimize Affiliate WebsitesLearn how to develop and optimize Affiliate Websites in this edition of Crawling Mondays with Sue Dawson and Adam Riemer; sponsored by ContentKing, real time SEO auditing and monitoring system: https://www.contentkingapp.com/lp/seofomo/
This Affiliate SEO Crawling Mondays edition covers:
1:18 What are the most common mistakes for SEOs when starting with affiliate sites
07:27 Must take steps when starting with a new affiliate site
12:58 How to identify new affiliate opportunities
15:00 Which affiliates sites are doing successful, clever stuff
19:27 A last affiliate marketing advice
#affiliateseo #affiliatemarketing #seo
2021-10-0722 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsSEO Reporting: How to Develop Effective & Impactful SEO ReportsLearn to develop effective SEO reports to communicate your SEO processes results! In this episode of Crawling Mondays I've invited Dana DiTomaso and Gus Pelogia to cover the must do's and dont's on SEO reporting:
1:02 Top Misconceptions and Issues when doing SEO reports
7:35 What to Not Do When Developing SEO Reports
12:53 What steps to take when developing SEO Reports
19:24 What Tools do you Use to Develop SEO Reports?
22:34 A last SEO Reporting Tip
#SEO #SEOReports #SEOReporting
2021-09-1227 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsHow to Increase your Link Building Campaigns Outreach Emails Open Rates & SuccessLearn how to craft and send outreach emails that are actually opened and allows you to achieve link building success with the amazing Bibi The Link Builder and Surena Chande! In this episode, we cover:
1:06 What are the main challenges and what to expect from the process?
6:29 What are the top errors? 12:54 What are the must to get your emails opened?
20:24 What tools do you use for outreach?
22:10 What tweaks tend to change campaign performance?
24:10 A last outreach tip of something not yet covered
#LinkBuilding #EmailOutreach #OutreachCampaigns
2021-08-1830 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsSEO For Paginations: How to Optimize your Paginated URLs for SearchLearn how to optimize your paginations for search in this episode about SEO for Paginations, with the amazing SEO specialists Orit Mutznik and Patrick Stox, covering:
1:38 Top SEO Scenarios Showing the Importance of Paginations
3:38 Top SEO for Paginations Errors You've seen
9:47 Guidelines to Follow when Optimizing Paginations
17:18 What do you do to troubleshoot Paginations and identify opportunities
21:40 A last SEO Tip for Optimizing Paginations
#SEOforPaginations #PaginationsOptimization #TechSEO
2021-07-2626 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsHow to Become a Successful Independent or Freelance SEO ConsultantHow to become a successful independent or freelance SEO Consultant? In this episode of Crawling Mondays I interview Silvia Martin and Brodie Clark who have become freelance SEOs in the last couple of years and we go through the main aspects:
01:26 When is the right time to become an independent SEO?
06:26 What are the Pros and Cons of being an independent SEO?
17:00 Top Steps to become a Successful independent SEO?
22:50 Resources you've found useful in your independent SEO journey
28:30 A last tip when becoming an Independent SEO Consultant
#freelanceseo #independentseo #seoconsultant
2021-07-0132 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsHow to Succeed as an In-House Enterprise Level SEOWhat does it take to succeed as an in-house Enterprise SEO? How different it is from working at an agency or small company? I'll go through the main aspects to take into consideration with Laura Lippay (SEO Director at Comcast) and Martin MacDonald (Founder at MOG Media):
01:20 What characteristics differentiate doing SEO at a big company?
06:04 What are the Pros and Cons of being an Enterprise SEO?
15:39 Do's and Dont's to Excel as an Enterprise SEO
22:58 How do you work with SEO Tools at an Enterprise Level?
#EnterpriseSEO #InHouseSEO #SEO
2021-06-0729 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsFrom SEO to CEO: How to become a successful SEO or Digital Marketing Agency Founder and CEOHow to grow from being an SEO to a CEO of your own agency? In this episode of Crawling Mondays I interview Lisa Paasche and Bastian Grimm who share how they started a SEOs and established successful SEO and digital marketing agencies:
01:22 How did you make the switch to become an entrepreneur
07:20 Did you have any business background?
08:31 What would be the one thing that you would change?
18:31 What are your tips to be a successful CEO?
26:02 How do you hire specialists to whom you can delegate to?
30:26 How do you scale in a sustainable way?
#SEO #SEOEntre...
2021-05-2035 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsProject Management for Freelance SEO ConsultantsHow to effectively manage SEO processes when you're a freelance or independent SEO consultant? In this edition of Crawling Mondays I go through the main aspects with Nick Wilsdon and Jo Turnbull:
01:38 How different and important is project management as a freelance consultant?
06:23 How to allocate time and resources for Projects?
12:18 What are the top Do's and Dont's when managing SEO processes?
23:53 What are the most useful SEO Project Management Tools you use?
28:20 A last Project Management Tip
#SEO #SEOProjectManagement #SEOManagement
2021-05-0632 min
WTSPodcastThe One Where We Discuss Learning SEO With Aleyda SolisIn this week's episode, Aleyda Solis, international SEO consultant, speaker and author, discusses all things learning SEO. We also find out what inspires Aleyda and what empowers her to be the brilliant women she is today.Where to find AleydaWebsite: https://www.aleydasolis.com/en/Twitter: https://twitter.com/aleydaLearningSEO: https://learningseo.io/---Episode Transcript:Sarah: Hello and a very warm welcome to the women in tech SEO podcast, where your hosts myself, Sarah McDowell podcaster and SEO content executive at Holland...
2021-04-2739 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsSEO Automation: What Can Be Automated in SEO? Status, Trends, Scenarios & Tools!What can be automated in SEO? In this edition I go through the SEO automation status, evolution, trends and tools with Ruth Everett and Andrea Volpini:
00:43 A tribute to Hamlet Batista
05:45 What are the opportunities of SEO Automation in 2021?
10:54 What are the best and worst scenarios to automate?
13:43 What can be automated within the SEO process?
23:46 What are the steps to start automating SEO tasks?
31:18 A Last SEO Automation Tip
#SEOautomation #AutomateSEO #SEO
2021-04-2034 min
CRO.CAFE EspañolTráfico sí, pero tráfico útil, con Aleyda SolisHablamos con Aleyda Solis sobre la importancia de que las estrategias de captación de tráfico no se centren solo en el volumen, sino en la calidad transaccional del tráfico, con foco principal en el SEO, dado que suele ser el medio más empleado para las estrategias a medio y largo plazo.
Guest: Aleyda Solis
URL: https://es.cro.cafe/invitados/aleyda-solis
2021-04-141h 17
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsContent Ideation in Content Marketing & Link Building CampaignsHow can you consistently create catchy, attractive, useful content that everybody will want to link? Shannon McGuirk from Aira and Mark Johnstone from Content Hubble tell us how:
01:22 Where does content ideation sits within the content marketing process?
05:42 What are the building blocks of the content ideation process?
17:30 How do you align ideas with the business purpose?
23:28 Which are the most common errors?
29:37 What are the best content pieces you've recently seen and why?
#ContentIdeation #ContentCreativity #ContentMarketing
2021-03-2237 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsSEO Project Management for Agencies: How to Successfully Manage an SEO Process as an AgencyHow to effectively manage SEO process as an agency? In this episode I go through the core aspects to keep into consideration with Miracle Inameti-Archibong from Erudite and Mark Williams-Cook from Candour:
01:38 How do you manage SEO Processes as Agencies with Clients?
05:45 How to integrate account management roles that handle the project with clients?
09:10 What are the top do's and dont's when managing SEO processes?
20:00 What tools do you use to manage SEO processes?
28:00 A last SEO Project Management Tip
#seo #seoprojectmanagement #seomanagement
2021-03-0133 min
Azeem Digital Asks - The All-Round Digital Marketing Podcast29 - Aleyda Solis on remote working, and growing an email subscriber listThe fantastic Aleyda Solis joins me on the show this week. She's an International SEO Consultant, Speaker & Author, and the brains behind one of the best newsletters in the industry - SEOFOMO. She joins me to discuss remote working, and how she grew her email list.
This episode was recorded shortly after the sad news that the industry had lost one of the most cared for, and helpful people there was - Hamlet Batista. Both myself and Aleyda spend some time discussing the impact that he had on us, and the industry - and discuss supporting his f...
2021-02-1758 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsStrategical Content Optimization in an SEO ProcessHow to optimize your content from a strategic stand point within an SEO process? I cover it in this edition of Crawling Mondays with John Henry Scherck from Growth Plays and Suganthan Mohanadasan from Snippet Digital:
01:05 What are the most common content mistakes in an SEO process
12:48 Which are the building blocks for successful search optimized content
20:00 Aligning content optimization with demand generation
22:38 What are your favorite content optimization tools?
29:20 A heads-up on over-relying on content optimization tools metrics
34:50 A last content optimization tip
#ContentOptimization #ContentStrategy #SEO
2021-02-0939 min
Un billete a ChattanoogaEpisodio 89: SEO con Aleyda SolísEntrevista a la SEO referente mundial, Aleyda Solis. Actualidad del sector SEO, negocios digitales, trabajo en remoto y su newsletter SEOFOMO
El episodio Episodio 89: SEO con Aleyda Solís es un podcast de Un billete a Chattanooga.
2021-01-251h 24
Marketing Speak®273. Google's and YouTube's Ever-changing Algorithms with Aleyda SolisA great way to start 2021 is to make sure your website is equipped with all the right SEO tools and strategies to improve your rankings. In today's interview, Aleyda Solis joins me as we discuss pruning your website of low-quality content, expanding your presence by creating Google Actions, optimizing your videos on YouTube for better search performance, and more. Aleyda is an International SEO Consultant and founder of Orainti -a highly specialized boutique SEO consultancy. She's also a blogger, speaker, and author. So whether you're an entrepreneur or running a website, this episode is full of smart strategies that c...
2021-01-1348 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsHow to do Local SEO Today: Top Do's and Dont's, Tools, and Guide to GrowIn this Local SEO Edition of Crawling Mondays I invite Local SEO specialists Greg Gifford (https://twitter.com/greggifford) and Carrie Hill (https://twitter.com/carriehill) to go through the main aspects of doing a successful Local SEO process nowadays:
1:06 Most important areas to optimize in Local SEO
04:30 Top Recommendations to get Positive Reviews
07:48 Favorite Local SEO Tools
11:44 Most Common Issues of Local SEO Clients
15:24 Top Link Building Mistakes of Local Businesses and How to do it well
20:14 How do you measure your Local SEO efforts
25:00 What's the status of Spam in Local Search
30:25 Last Top Local SEO Tips
2021-01-1134 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsHow to Set A Winning SEO Strategy: Concepts, Steps, Do's & Dont's and Mistakes to AvoidIn this edition of Crawling Mondays we cover the main aspects and issues when setting a winning SEO Strategy with Kevin Indig (Previous VP of SEO at G2 and now SEO director at Shopify) and James Brockbank, MD at Digitaloft, with whom we go through the following topics:
1:20 Common mistakes when setting an SEO strategy
06:56 Steps to set a winning SEO strategy
16:05 Best and Worst SEO Strategies you've seen
31:27 A last tip for SEO struggling to set an SEO strategy
#seostrategy #seoguide #seo
2020-12-1636 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsKeyword Research for SEO in 2020: Guide, Steps, Tips, Tools, Mistakes and more!How to develop an effective keyword research? Nick Eubanks and Judith Lewis join me in this Crawling Mondays edition to cover:
1:10 The most common mistakes in a keyword research process
9:32 Main steps for a successful keyword research
14:36 Keyword research tools to use and dealing with data inconsistencies
26:36 Overlooked keyword research tips
2020-11-2337 min
Conexiones desde el BúnkerEn remoto se vive mejor con Aleyda SolisEsta vez hemos hablado con una auténtica VIP del SEO, se trata de Aleyda Solis, consultora SEO internacional.Nos ha dado por preguntarle sobre el trabajo en remoto, sobre momentos poco cómodos en su experiencia como SEO y como los resolvió.Que eso de codearse con gente que conoce los entresijos auténticos del buscador por antonomasia y como no, como se siente ahora que descansa un poco más y que no esta por el mundo de conferencia en conferencia y de evento en evento.A escuchar el podcast y a sor...
2020-11-161h 02
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsYouTube SEO: Video Optimization Tips & Advice for YouTubeHow to optimize your videos for Youtube? Learn about YouTube SEO in this episode with Brian Dean (@Backlinko) and Itamar Blauer (@itamarblauer) covering:
00:47 What are the main areas/factors to optimize to rank better in YouTube?
04:51 What's the importance of search as a traffic drive in YouTube
09:00 How to optimize your videos retention and engagement?
13:53 Which are your favorite video optimization tools?
16:42 Video content vs. production quality
19:57 SEO Tools that you can leverage for YouTube
21:40 A last, usually overlooked Video SEO Tip
#YouTubeSEO #VideoSEO #SEOGuide
2020-11-1026 min
Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 44: International SEO for Replatforming Projects with Aleyda SolisIn our 44th episode, James and Paul are joined by world-renowned international SEO expert, Aleyda Solis. Aleyda answers questions on a host of topics, including localisation strategies for ecommerce, hreflang best practices for ecommerce, handling ecommerce edge cases with hreflang, different approaches to GEO-IP redirects and much more.
2020-10-2854 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsSEO for News Publications or Media WebsitesHow to do SEO for news websites? I asked John Shehata from Condé Naste and Barry Adams from Polemic Digital who have years of experience doing SEO for news publications!
01:19 What's different when you do SEO for a news Website?
09:29 Will publications move on from AMP once it's not a requirement?
15:33 What's the workflow to crawl, index and monitor results fast for news sites?
25:58 How you optimize for Google Discover
33:53 A last news SEO tip
#SEOforNews #newsseo #seoguide
2020-10-2640 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsLink Building & Outreach in an SEO Process: Common Mistakes & Tips for SuccessLearn how to avoid the most common link building and outreach success! In this Crawling Mondays episode I interview experienced link builders, Carrie Rose (from Rise at Seven) and Gisele Navarro (from Neomam Studios) covering:
02:10 What does a link building process look like in 2020?
08:03 What are the top misunderstanding that you see in Link Building?
15:02 What are the most common errors that break link building processes?
22:45 What are the key for success of an outreach process? 34:22 A last link building tip
#linkbuilding #seo #backlinks
2020-10-0541 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsEdge SEO: Implementing Technical SEO Changes via CDN - How does it work and when to use itThis special edition of Crawling Mondays covers Edge SEO ( Implementing Technical SEO Changes via CDN), what it is, how it works, when to use it and more with Hamlet Batista (RankSense) and Dan Taylor (SALT):
0:44 How did you started with Edge SEO & What are its main advantages
07:19 Which are the best scenarios for Edge SEO & How do you Tackle Disadvantages
12:15 Which are not good scenarios for Edge SEO?
16:15 A last recommendation about Edge SEO?
#EdgeSEO #TechnicalSEO #SEO
2020-09-1721 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsConfidence & Resilience for Search MarketersHow can search marketers avoid suffering from confidence and resilience issues? In this special edition I interview Kirsty Hulse and Hannah Butcher who are coaches and have been or are SEOs too to cover:
01:05 Do Search Marketers suffer from more confidence and resilience issues?
04:39 Which are those issues you see SEOs suffer the most from and tips to avoid them?
14:54 Advice to SEOs who would like to start speaking but are afraid to do it so?
24:18 A last confidence tip for search marketers?
#coaching #confidence #resilience
2020-08-3131 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsSEO & Web Speed - How to Optimize Your Web PerformanceHow to optimize your website speed? In this episode with Jamie Alberico and Dave Smart we go through the main Web Speed & SEO areas:
00:45 What the most common Web Speed Issues?
04:30 What are your top recommendations to improve Web speed?
07:50 What are good Web speed metrics to have as a reference?
12:00 What to expect from Core Web Vitals?
13:45 What tools do you use when doing Web Speed Analysis?
17:21 A last Web Speed tip to the audience?
Remember, like the video if you enjoyed it, and subscribe to the channel :)
#WebSpeed #SEO #WebPerformance
2020-08-1820 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsHow to Develop Successful SEO Audits: Avoiding Top Issues & ChallengesLearn how to make your SEO audits successful in this edition of Crawling Mondays with Stephen Kenwright (Founder and Director at Rise at Seven) and Chris Green (Head of Marketing Innovation at Footprint Digital), in which we cover:
01:22 Which are the main challenges and Issues with SEO Audits?
05:55 How have you tackled the most important SEO challenges?
11:38 What are the keys to get your SEO audits implemented?
18:25 How do you see the automation of SEO audits?
22:46 Last Tips to make SEO audits successful?
If you liked the video, remember to like it and subscribe to the channel 🙌
#SEOau...
2020-08-0926 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsSEO for Web Migrations - Most Common Issues and Top Tips & Tools to Fix ThemWhat are the main SEO challenges when doing Web Migrations? In this episode I invite Arsen Rabinovich from Top Hat SEO and Bartosz Góralewicz from Onely to go through them:
00:41 Which are the most common SEO issues happening during Web migrations?
03:51 What are the top configurations you prioritize to validate?
08:21 What are the craziest Web migrations you've worked at?
12:07 What are the top tools you use for Web migrations?
16:25 What tools you find useful but usually overlooked?
#WebMigrations #SEOforWebMigrations #SEOTips
2020-07-2623 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsStructured Data and Entity Search OptimizationHow to use structured data to optimize your Website connected search entities and maximize its search visibility? Learn in this interview with Izzi Smith from Ryte and Jason Barnard from Kalicube and The Brand SERP Guy.
00:27 Why Structured Data & Entity Search Optimization is so important?
03:37 What are the fundamental steps for entity optimization?
09:00 What are the structured data or entity search tools that you love?
15:00 What's your last structured data or entity search tip?
#structureddata #entitysearch #seotips
2020-07-1320 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsAgency vs. In-House SEO: Differences, Advantages, and tips to succeed in each caseLearn about the main differences, advantages and disadvantages of agency vs. in-house SEO, with Areej AbuAli, SEO Manager at Zoopla and Gerry White, SEO Director at Rise at Seven:
1:42 - What are the main differences when doing SEO at agencies vs. in-house at companies?
3:07 - What are the advantages and disadvantages of being an SEO at an agency and in-house?
7:06 - Have you enjoyed more your in-houses or agencies side SEO positions experiences?
9:38 - In which scenario would you advice to hire an agency and in which an in-house SEO?
16:2...
2020-06-2122 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsSEO for SaaS (Software as a Service) CompaniesHow to do SEO for SaaS (Software as a Service) Websites? Learn in this interview with Matthew Howells-Barby from Hubspot and Jackie Chu from Uber:
0:40 What are the differences that can be found when doing an SEO process for Saas (Software as a Service) Companies?
3:21 What are the tactics that you’ve found to be particularly useful in SaaS SEO processes, especially with content?
10:18 What are the top actions you prioritize in your SaaS SEO process?
13:12 What are the non-traditional search efforts that pay off in SaaS?
#SEOforSAAS #SAASSEO #SEOtips
2020-06-0918 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsE-Commerce SEO: Top Tips for Success, Common Mistakes, Best & Worst Web Platforms, and more!How to do SEO for an E-Commerce Website? Learn in today's episode:
0:36 What are the biggest differences of an E-commerce SEO process vs. the one of other types of sites?
4:38 What's the No. 1 mistake in Ecommerce SEO processes?
10:17 What are the initial most important steps that you'll take when doing an Ecommerce SEO audit?
16:12 What's the best and worst e-commerce platform that you've had to work with?
20:51 What's something usually overlooked in e-commerce SEO that you would like to share?
Learn with two amazing special guests Kristina Azarenko...
2020-05-1926 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsWhat's Google's #EAT and How to Optimize Your E-A-T in SEOLearn the fundamentals about Google's E-A-T: Expertise Authoritativeness and Trustworthiness, what it is, how it works and how to optimize it, featuring SEO guests Marie Haynes (Marie Haynes Consulting) and Lily Ray (Path Interactive):
1:38 - What is Google's EAT and why should you care about EAT?
4:30 - Why is E-A-T a controversial topic?
8:12 - What specific actions we can do to improve our EAT?
15:25 - Which are the most common EAT issues?
18:45 - Are there any specific tools that you use to help when assessing EAT?
23:10 - What E...
2020-05-1528 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsVideo SEO for Both YouTube and Google (Aleyda Solis with Jason Barnard)Aleyda Solis with Jason Barnard at SMX West
Aleyda Solis talks to Jason Barnard about optimising video for YouTube. There are three pillars: Relevance, Engagement and Retention. All based on understanding your audience, and creating videos that bring them value and that they want to consume. Sounds so simple.
https://www.youtube.com/watch?v=tSZxcIxmSC0
Aleyda learned loads from producing her practical / how-to series : Crawling Mondays. The series has been very successful with her very niche audience (international SEO), which very much proves her point.
Success on Youtube is all about playing the YouTube algorithm as a social algorithm...
2020-05-1225 min
TOPSEO🥇AuditorÍa SEO con Aleyda Solis¿Cómo hacer una Auditoría SEO? Aleyda Solis es un de las más reconocidas consultoras SEO a nivel mundial, conversamos con ella sobre cómo realizar una auditoria SEO profesional y cómo orientarla a resultados.Suscríbete a nuestro canal de Youtube:https://youtube.com/c/topseo
2020-05-0852 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsMost Common International SEO Issues & How to Fix ThemLearn about the most common International SEO Issues & How to Fix them in this conversation with Nitin Machanda, Global Head of SEO at Omio, David Iwanow Global Search & Traffic Manager at Danone, Gianluca Fiorelli, International SEO Consultant:
01:10 What's the top 1 mistake that you see happening in International SEO?
04:32 Which are the top technical related issues that you find in international SEO processes?
12:26 How to select the best international Web structure for your site?
19:29 What's the most cost-effective localization process?
#internationalseo #hreflang #globalseo
2020-04-2629 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsCoronavirus and SEO: Its Impact in traffic and business, and the actions to Take as an SEO SpecialistLearn about the impact of Coronavirus (COVID-19) in the organic search traffic across many industries and countries, what you can do as an SEO specialist, and the good and bad we've seen in company reactions, in this conversation with Nitin Machanda, Global Head of SEO at Omio, David Iwanow Global Search & Traffic Manager at Danone, Gianluca Fiorelli, International SEO Consultant:
1:40 What's the impact of Coronavirus for SEO
9:29 What are the positive and negative actions that companies have taken
22:31 What can we expect in the future & last tips for SEO businesses
If you l...
2020-04-0927 min
The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita🌐 From Nicaragua to the Global Stage—Aleyda Solis Shares Her Remarkable Journey From Systems Engineer to One of SEO’s Most Recognizable Voices - Episode #43In Episode 43, Jacob Stoops and Jeff Louella sit down with international SEO consultant, speaker, author, entrepreneur, and YouTuber Aleyda Solis. Known for her YouTube series Crawling Mondays and her work as the founder of Orainti and Remoters.net, Aleyda discusses how her studies led her to become a web designer which eventually led her to SEO, going from agency to in-house to becoming an independent consultant, founding and managing her businesses, building her personal brand, public speaking, keeping up with her hectic schedule, why she loves travel (and food), and so much more.🔥 What you’ll hea...
2020-03-021h 39
Search with CandourEpisode 46: SEO audits deep dive with Aleyda SolisWhat's in this episode?
In this episode, you will hear a SearchNorwich recording of Aleyda Solis giving her talk "How to develop actionable and impactful SEO audits". Aleyda shares her vast experience of developing a process with SEO audits that can achieve real buy-in and deliver business change.
You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
2020-02-0344 minSearch with CandourEpisode 44: Effective SEO site audits with Aleyda SolisWhat's in this episode?
Mark Williams-Cook will be talking to SEO consultant, author and speaker, Aleyda Solis about what it takes to make a truly effective SEO site audit that delivers outcomes instead of reports.
We'll dive into the importance of technical, content and links within audits, their context to the business and how to get that all-important client buy-in.
You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
2020-01-2050 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerSEO Audits that Maximize Growth with Aleyda SolisGetting great SEO results means making sure your audits are strategic, understandable, and actionable! With more than a decade of international SEO consulting under her belt, Aleyda Solis, Founder of Orainti, has learned just how important it is to maximize the growth from SEO audits. Tune in to episode 322 to get EDGEucated from the best of the best, Aleyda! Key discussion points from the show: Aleyda Solis's presentation on SEO Audits that Maximize Growth from SMXL19: https://www.slideshare.net/aleydasolis/seo-audits-that-maximize-growth-smxl19 SEO tools for crawling, link popularity, and rankings How the SEO audit focus will...
2019-11-1254 min
Search Engine Journal ShowAleyda Solis on International SEO & How to Be Super Productive While Traveling - Ep. 167Aleyda Solis shares her secret to staying productive despite her hectic traveling and speaking schedule. The post Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] appeared first on Search Engine Journal.
2019-10-1030 min
Cantineoqueteveo MadridAleyda Solis. Consultora SEO EspañaBiografía de Aleyda Solis, Consultora SEO de España.
Más info sobre Aleyda Solis en https://cantineoqueteveomadrid.online/posicionamiento-web-seo/seos/aleyda-solis/
2019-04-2905 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsAre PWAs the future, or just a fad (Aleyda Solis with Jason Barnard)Aleyda Solis with Jason Barnard at SearchY Paris 2019
PWA is an acronym for Progressive Web Applications. They tick all the boxes to push Apps to a back seat and redefine the way we develop websites. Compatible with all devices, they work offline, they are cheaper to develop they avoid maintaining multiple systems… Plus both Google and Bing have put their weight behind PWA. Aleyda and Jason discuss where this is taking us.
2019-01-2119 min
Search Engine Journal ShowInternational SEO Considerations with Aleyda Solis - Ep. 148Learn how you should approach international SEO and the top considerations when internationalizing your website. The post International SEO Considerations with Aleyda Solis [PODCAST] appeared first on Search Engine Journal.
2018-12-1344 min
The Internet Marketing PodcastThe Latest in Mobile, International & Technical SEO: Interview with Aleyda SolisOn this week's episode of the Internet Marketing Podcast Andy is joined by Aleyda Solis, International SEO consultant & Founder at Orainti to talk about Mobile SEO, International SEO and the latest on the importance of Technical SEO. On the show you'll learn about: What's been happening in Mobile SEO over the last few yearsWhat the Mobile First Index is, how it works and the impact it has on searchThe most common mistake businesses make when it comes to mobileAccelerated Mobile Pages (AMP) - why it's important to configure it properly, make sure pages are...
2018-11-0834 minInternet Marketing: Insider Tips and Advice for Online MarketingThe Latest in Mobile, International & Technical SEO: Interview with Aleyda SolisOn this week's episode of the Internet Marketing Podcast Andy is joined by Aleyda Solis, International SEO consultant & Founder at Orainti to talk about Mobile SEO, International SEO and the latest on the importance of Technical SEO. On the show you'll learn about: What's been happening in Mobile SEO over the last few yearsWhat the Mobile First Index is, how it works and the impact it has on searchThe most common mistake businesses make when it comes to mobileAccelerated Mobile Pages (AMP) - why it's important to configure it properly, make sure pages are...
2018-11-0834 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerYour Guide to International SEO w/Aleyda SolisAleyda Solis is one of the SEO industry's top talents and we are certainly excited to have her on Edge of the Web this week. Aleyda is a well-known & experienced international SEO consultant, author, and speaker with 10+ years of experiences working with European, American, and Latin-America companies. She has been named a top digital marketing specialist by Forbes, Entrepreneur, and was recently featured in Huffington Post. In this episode, we get to ask her your questions and we deep dive into International SEO - we're giving you your guide to start in this area. All...
2017-09-121h 06
Experts On The Wire (An SEO Podcast!)062: The Definitive Steps To International SEO & Multilingual SEO Success w/Aleyda SolisInternational SEO is frankly one of those areas of SEO I never quite “got” out of the gate. So whenever an International SEO project would come up, I’d usually pass it along. But today I wanted to solve that for myself – and for you the listener. So if you’ve found International and even Multilingual SEO a challenge […]
The post 062: The Definitive Steps To International SEO & Multilingual SEO Success w/Aleyda Solis appeared first on Evolving SEO.
2017-03-251h 04
Podcast Emprendedores Digitales62: SEO. Las Claves Esenciales - Aleyda SolísEsta semana volvemos con el SEO. Entrevisto a Aleyda Solis para hablar de su libro, SEO Las Claves Esenciales, que acaba de salir hace escasos días al mercado. Todos estábamos muy pendientes de este lanzamiento, ya que Aleyda Solis es una referente del posicionamiento en buscadores y muy querida en el sector del marketing online. Aleyda Solis es una reconocida consultora SEO internacional, ha dado más de 60 conferencias en 17 países tanto en Inglés como Español. Ha sido Incluida en la lista Forbes como una de las 10 especialistas de Mar...
2016-11-281h 03
Search Engine Journal ShowTackling International SEO Challenges: An Interview with Aleyda SolisAt Vegas Pubcon 2016, Brent Csutoras, the Chief Social Media Strategist at SEJ, sat down with Aleyda Solis, International SEO Consultant & Founder of Orainti, to discuss the challenges specific to international SEO. The post Tackling International SEO Challenges: An Interview with Aleyda Solis appeared first on Search Engine Journal.
2016-10-2606 min
Marketing Speak®21. Establish an International SEO Strategy to Expand your Business with Aleyda Solis Aleyda Solis is an international SEO expert. She's a consultant, keynote speaker, and a founder of Orainti. With more than 8 years of experience, she has successfully developed SEO processes targeted to the US, Europe, Asia & Latin America. EPISODE If you have been considering expanding your business, reaching an international audience could be key. International SEO processes are an optimal way reach to your foreign target market, and Aleyda Solis shares how to reach this goal by targeting multiple countries and languages by learning how to rank internationally and grow your client base.
2016-03-1651 min
The Internet Marketing PodcastConfession of an SEO consultant with Aleyda Solis — Internet Marketing Podcast #316In today’s episode we talk to Aleyda Solis, an independent international SEO consultant based in Spain. She talks about her first days in SEO, how she considered starting a career ... Hosted on Acast. See acast.com/privacy for more information.
2015-11-1220 min
The Internet Marketing PodcastDO’S AND DON’TS IN INTERNATIONAL SEO – ALEYDA SOLIS – PODCAST EPISODE #212In this week’s internet marketing podcast, we are presenting a talk from April’s BrightonSEO conference. Aleyda Solis, an International SEO Consultant, talks about the key do’s and don’ts when going international Hosted on Acast. See acast.com/privacy for more information.
2013-06-0417 min