Shows
The High Performance Marketing PodcastThe Foundation of Profit: Mastering Your Sales Systems
The Foundation of Profit: Mastering Your Sales Systems
Tired of pushing your agents and wondering why numbers are flat? This inaugural episode of The Millionaire Real Estate Systems™ Podcast reveals why agent underperformance and high turnover are often symptoms of deeper system issues—not a lack of effort.
Join host Ali Garbero as she dives into ways you can build a predictable, high-performing sales engine. Learn the crucial metrics top teams track, the power of a sales scoreboard, and the strategic shifts needed to professionalize your sales operations.
Key Takeaways from This Ep...
2025-06-1312 min
The High Performance Marketing Podcast106. Stop Confusing, Start Converting: The Clear Messaging FormulaIf your business was a movie trailer, would people be excited to see the whole thing? Would they lean in, eyes wide, thinking, "Wow, I need to see this!" Or… would they just keep scrolling, forgetting about you before the next scene even plays?
See, great trailers don’t confuse you. They don’t waste time. In the first few seconds, you know the hero, the stakes, and exactly why you should care.
Your brand message needs to do the same thing.
But most businesses? They throw in too much fluff—fancy words, vague st...
2025-03-1412 min
Marketing DominationE22: How To Use StoryBrand To Make Your Business Stand Out | Ali GarberoStanding out in today’s crowded market isn’t easy, and the way you communicate your brand can either make you the go-to choice or just another option.
In this episode, we’re diving into the StoryBrand framework—how you can use it to cut through the noise and truly connect with your customers.
We’re covering the biggest mistakes business owners make when positioning their brands and practical steps you can take right now to stand out. From dialing in on customer pain points to defining what makes you unique, I’m giving you the exact too...
2024-11-0734 min
The High Performance Marketing Podcast105. Making Your Business the Obvious Choice: Brand PositioningWhen your marketing doesn’t make it clear why you’re the best choice, customers aren’t sure why they should choose you over your competitors. The result? Price becomes the only difference, leading to lost sales, less consumer trust, and your strengths getting overlooked.
This is where brand positioning comes in. In the simplest way I can think of Brand positioning is the process of defining how your brand, your service, is different from your closest competitors and why it is the best choice for your best-fit customers.
On today’s episode of the podcast...
2024-09-1320 min
The High Performance Marketing Podcast104. The Founder’s Guide to Creating Content: Overcoming Fear, Imposter Syndrome, and Building Your BrandIf you’re the founder, CEO or leader of a company, you know that creating content is no longer just an option its become a non-negotiable — like a carve out time in your calendar, get it done kinda thing, or you’ll get overlooked.
On today’s episode of the podcast, I'm diving in on content for founders—how and why to do it (psst…it’s going to get your customers fired up to work with you for starts.)
2024-08-3022 min
The High Performance Marketing Podcast103. Why Content Marketing Still MattersI get it—new marketing trends pop up faster than you can say 'shiny object syndrome,' and it’s tempting to chase after every single one of them. But here’s the thing: content marketing is like that one friend who’s always there for you—reliable, trustworthy, and pretty much the best wingman you could ask for. It’s still the secret sauce that builds brand awareness and keeps your customers coming back for more. On this episode of the High Performance Marketing Podcast, I'm diving into why content marketing is still the unsung hero your business needs to succ
2024-08-1618 min
The High Performance Marketing Podcast102. Simplify Customer Buying DecisionsOn this episode of the High Performance Marketing podcast I'll dive into ways you can help simplify the buying decisions for your clients. Learn ways to minimize their perceived risks and provide them with a seamless, positive purchasing experience.
2024-08-0215 min
The High Performance Marketing Podcast101: Start with Why - The Core of Successful Marketing A clear purpose for why you do what you do is more important than even having resources, technology or even talent. And this concept applies to your business because people don’t buy what you do, they buy why you do it. On today’s episode of the podcast I’ll dive into the incredible philosophy to start with why and how it can be a game-changer for your marketing efforts.
2024-07-1914 min
The High Performance Marketing Podcast100. Unleashing Your Competitive Advantage To Win More Customers I recently read a book and this statement stuck out to me. “The secret to attracting people to your service brand isn’t out-marketing or out-competing. It’s understanding what other people find extra ordinary in what you find ordinary.”
Well my friend, if you aren’t communicating your super powers, no wonder you’re getting overlooked. So let’s fix that. On this episode of the podcast I'll lean into a marketing term called positioning and what it means for you as it relates to landing that number one spot in the minds of your best-fit customers.
2024-07-0520 min
The High Performance Marketing Podcast99. The Sales and Marketing ConnectionOn this episode of The High-Performance Marketing Podcast, Ali breaks down the misconception that marketing is an unaffordable luxury. She'll explore the critical connection between sales and marketing, and share practical tips on how to leverage marketing investments to drive revenue.
TRANSCRIPT
Welcome to The High Performance Marketing Podcast, a show for business owners who want to create meaningful customer connections, using simple marketing and quality content. I’m your marketing guide, Ali Garbero.
Earlier this month I was speaking to a potential client. She runs a growing medical practice and like...
2024-05-3116 min
The High Performance Marketing Podcast98. Simple Tips for GrowthOn this episode of The High Performance Marketing podcast, I share easy-to-implement techniques that can make a big impact on the growth of your business without requiring a huge budget.
2024-05-1712 min
The High Performance Marketing Podcast97. Hiring the Right Marketing LeaderOn this episode of The High Performance Marketing podcast - I’ll take you down the path of why hiring a marketing leader is an absolute must for your business, what you should expect and how marketing leadership is the driving force behind successful, scalable and repeatable sales results.
Transcript
Welcome to the high performance marketing podcast, a show for business owners who wanna create meaningful customer connection using simple marketing and quality content.I'm your marketing guide, Ali Garbero.
Hey.Welcome back to the show.So you know...
2024-04-1222 min
The High Performance Marketing Podcast96. Your Clear Communication Blueprint: The Power of Foundational MessagingImagine you're building your dream home. Your blueprint, or plan, shows you how to put all the pieces together so it looks great. Well, businesses have a plan too, called foundational messaging. It's like their blueprint for how to talk to people and make them understand what they're all about.
On this episode of the High Performance Marketing Podcast, - Ali breaks down foundational messaging for you as a blueprint you can use in your business to make sure you’re communicating with the right people the right way so they pay attention and do business with you...
2024-03-2921 min
The High Performance Marketing PodcastSimplifying Success - Do Less To Achieve MoreMost business owners find themselves really busy yet feeling completely unproductive. Every day feeling like you don’t have enough hours in the day to complete everything on your plate while simultaneously asking yourself at the end of the day - what did I get done?
On today’s episode podcast I'll dive into ways that you can run your business better by focusing on the essentials or as they say the things that matter most.
2024-03-0813 min
The High Performance Marketing Podcast94. Humanizing Cold Outreach For Better LeadsMost often you want to grow your list of potential leads, but the idea of cold calling or sending spammy emails on Linkedin make you cringe. And that's because in business marketing, too much of our cold outreach strategies feel icky.
On this episode of the High Performance Marketing podcast, I’m diving deep into the world of lead magnets and email marketing, as ways to give you the power to provide upfront value, and build more effective cold outreach strategies -- so that you can grow a list of higher qualified leads.
2024-02-2315 min
The High Performance Marketing Podcast93. Want Business Referrals? Go Get Them!Referrals are the currency of trust in the world of running a business. They’re literally the golden goose of entrepreneurship. But here’s the problem, many business owners feel uncomfortable asking for referrals. Onthis episode of the podcast let’s talk about ways to get more referrals for your business.
2024-02-1611 min
The High Performance Marketing Podcast92. The Courage to Admit FailureAs a business owner, you had a passion for the service you sell and helping others and most likely have found yourself becoming an 'accidental leader,' someone who leads not by design but by circumstance. On today’s episode of the podcast we’ll dive into accidental leadership and the power of owning up to mistakes.
TRANSCRIPT
Welcome to The High Performance Marketing Podcast, a show for business owners who want to create meaningful customer connections, using simple marketing and quality content. I’m your marketing guide, Ali Garbero.
Welcome...
2024-02-0213 min
The High Performance Marketing Podcast91. Everything is Marketing
On this episode of The High Performance Marketing podcast we'll explore a broader definition of marketing and how it extends beyond your traditional marketing efforts.
Transcript
Welcome to The High Performance Marketing Podcast, a show for business owners who want to create meaningful customer connections, using simple marketing and quality content. I’m your marketing guide, Ali Garbero.
Many businesses find it challenging to see how their marketing efforts really help their company grow. No doubt you’ve felt this way. With so many choices to get the word...
2024-01-2614 min
The High Performance Marketing Podcast90. Supercharge Customer Connections - Create Buyer ProfilesThe most important asset your business has is your customer. And if you want to capture their attention you need to know them inside and out.
On this episode of The High Performance Marketing podcast, we'll outline the process of creating a buyer persona as an indispensable strategy for creating a genuine connection between you and your ideal client.
_________
Crafting irresistible connections through buyer personas and targeted marketed.
Transcript
Welcome to The High Performance Marketing Podcast, a show for entrepreneurs and small business owners who want to create meaningful c...
2024-01-1212 min
The High Performance Marketing Podcast89. Your 2024 Three-Step Marketing RoadmapHave you ever had a big dream but no plan to achieve it? It's like wanting to climb a mountain without a trusty Sherpa to show you the way. When it comes to your 2024 business goals you need a roadmap - and that's where your marketing plan comes in. But I'm not giving you overwhelm or a 20 page strategy you'll write and never read again. I'm keeping it super simple and breaking it down into 3 key steps. On today's episode of the High Performance Marketing podcast, you'll gain absolute clarity about connecting with your customers, generating leads, and increasing s...
2024-01-0509 min
The High Performance Marketing Podcast88. Reflecting on Your 2023 Marketing To Boost Your Success in 2024Well here we are, the last week of the year! 2024 is days away and before we get into the whole planning for the future, let’s take a moment to consider that marketing is always changing and to stay on top of the change you need a combination of three things:
Reflection
Adaptability
And strategic planning
So, on today’s episode of the podcast - we’ll look back at 2023, identify what worked, and look ahead at ways to improve so that ultimately you know what to improve on to reach the goals you have...
2023-12-2915 min
The High Performance Marketing Podcast87. Managing Unpopularity and Criticism in Business LeadershipIt's hard not being liked. We're hard wired to want to be. And when it comes to running a business, leading a team, and your clients - it all comes with its fair share of challenges. The reality check is that not everyone will like you, support you, or sing your praises. When faced with unpopularity and criticism, how do you handle it and keep moving forward? On this episode of the High Performance Marketing podcast we'll dive into how you can learn to see criticism as an opportunity for growth and improvement.
2023-12-2213 min
The High Performance Marketing Podcast86. Understanding the Psychology of Consumer Behavior
Why do we buy the things we do? Why is it that some brands speak to our heart deeper than others? Did you know there's a physchology behind the things we want that help drive buying decisions?
On this episode of The High Performance Marketing podcast I'll help you understand the psychology of consumer behavior and the role it plays in successful marketing strategies. I'll let you in on insights about your brand, and how brand archetypes are a powerful tool for helping you hit to the heart of the core desires of your ideal c...
2023-12-0821 min
The High Performance Marketing Podcast85. Turn Your Expertise into a Profitable Digital CourseIn this episode, we explore the underestimated value of personal knowledge and how to transform it into a lucrative online digital course. You know something that many others don't, and you can capitalize on that knowledge. We dive into the practical steps to creating your digital course, and I give you tips on scripting videos, choosing presentation styles, and pricing considerations. Once you understand your target audience and tailor your content effectively, you can start sharing the knowledge you have to others through digital courses.
Transcript
Years ago I heard a quote that said something...
2023-12-0119 min
The High Performance Marketing Podcast84. Simple Social Media with Annie SchiffmannYour day-to-day responsibilities already feel like a never-ending to-do list. And when you add social media marketing into the mix, it's enough to make anyone feel overwhelmed. Creating engaging content, knowing which platforms to post on, and constantly chasing likes and engagement can feel like a relentless pursuit and a constant battle to keep up.
On this episode of The High Performance Marketing podcast, I’m chatting with author Annie Schiffmann about her new book Simple Social Media. Annie shares her ‘secret sauce’ method for avoiding wasted time and effort, chasing trends that don't matter, and missing out on...
2023-11-2431 min
The High Performance Marketing Podcast83. Unwrapping Success: Your Holiday Marketing CampaignOver the next week or two, you’re going to start to receive an influx of Holiday marketing campaigns (Black Friday specials, cyber monday and more.) These campaigns are strategically designed offers to increase revenue as well as to offer a new look and feel for marketing creativity.
On this episode of the High Performance Marketing podcast I’m going to help you design your holiday campaign by sharing 5 simple ways you can genuinely solve problems this holiday season, offer valuable solutions to your clients, while also helping you reach your annual sales goals this year.
T...
2023-11-1713 min
The High Performance Marketing Podcast82. User generated content: How to get your customers to help with your marketing Imagine a world where your clients help you create authentic marketing content that helps you build trust with their peers and other potential customers. On this episode of The High-Performance Marketing podcast, we'll dive into understanding what user-generated content is, and ways you can start actively encouraging your audience to share their experiences with your products or services through reviews, testimonials, social media posts, and more!
Key takeaways:
Tap into the creativity and the authenticity of your clients
Strengthen your brand's impact
And amplify your marketing reach in a way that traditional marketing methods can't achieve.
...
2023-11-1021 min
The High Performance Marketing Podcast81. Grow Emotional Engagement with your CustomersMany marketing messages are going unheard because they aren't connecting with their target audience on an emotional level.
As you prioritize emotional connections within your content creation, you’ll see the benefits of engagement, customers will listen, and they’ll take action moving forward down the customer and buying journey.
Transcript
Welcome to The High Performance Marketing Podcast, a show focused on helping entrepreneurs and small business owners connect with their ideal customers using simple marketing and quality content. I'm your Marketing Guide, Ali Garbero.
When I began my career...
2023-09-2913 min
The High Performance Marketing Podcast80. Channeling The Power of Strategy and Focus w/Katharine McMahonTranscript
Welcome to The High Performance Marketing Podcast, a show focused on helping entrepreneurs and small business owners connect with their ideal customers using simple marketing and quality content. I'm your Marketing Guide, Ali Garbero.
Entrepreneurs are known for their tenacity and the ability to wear multiple hats to keep their business afloat. But as you well know, sometimes you’re also known for becoming easily excited and distracted about hundreds of new ways to grow and that includes a plethora of marketing ideas. This is where working with a strategist or fractional CMO can be...
2023-09-0830 min
The High Performance Marketing Podcast79. 4 Winning Customer Attraction Methods"How do I get more customers Ali?” Ahh, the million dollar question.
Should I start a YouTube channel, blog, start a podcast, send emails, or pay for ads? It's no wonder you feel confused about attracting customers and growing profits. The options are exhausting .
On this episode of the High Performance Marketing Podcast I'll share four proven methods for generating leads.
2023-09-0113 min
The High Performance Marketing Podcast78. The Impact of Burnout on your Mind and BusinessThe stress of running a business can take a toll on even the most seasoned of business owners.
let's be real about the less glamorous issues that come with the territory. On this week's episode of the High-Performance Marketing podcast, we're getting into the nitty-gritty of burnout, its effects on your emotional and mental health and how not to feel like you're carrying the weight of the world on your shoulders.
Transcript
Welcome to The High Performance Marketing Podcast, a show focused on helping entrepreneurs and small business owners connect with the...
2023-08-2510 min
The High Performance Marketing Podcast77. The Customer is The HeroFor decades entrepreneurs and business owners have positioned themselves at the center of their marketing efforts. By focusing solely on the company’s achievements and sharing stories about their experience and industry expertise they lose the attention of their prospective customers.
On this episode of the High-Performance Marketing podcast, I’ll guide you through a discussion on how to use the core concept idea of the Story Brand 7-part framework, to move away from the "about us" concept and instead position your customer as the center focus and hero of your marketing message so you get them to l...
2023-08-1116 min
The High Performance Marketing Podcast76. Marketing vs. Branding. What's the Difference?If you've ever found yourself confused about the difference between branding and marketing, you're not alone. While these terms may seem similar, they actually have totally different meanings and purposes in your business and most importantly in how they help make your business money.
On this episode of the High Performance Marketing Podcast I'll identify the difference between the two so you can leverage both to their fullest potential, increase revenue and make the most out of every dollar you invest in each.
Transcript
Welcome to The High Performance Mar...
2023-08-0415 min
The High Performance Marketing Podcast75. The Marketing Technology Stack every Small Business NeedsWith so many marketing tools and platforms out there, it's easy to feel overwhelmed on which ones to choose, and can quickly lead to overspending.
On this episode of the High Performance Marketing Podcast we'll review the marketing technology stack every entrepreneur and small business needs. From email marketing to social media management to analytics, the right marketing technology stack can simplify your efforts to connect with your ideal customer, help you make the best use of your time, and make sure you're not overwhelming your marketing budget.
Transcript
Welcome to T...
2023-07-2814 min
The High Performance Marketing Podcast74. Grow a Niche BusinessYou’re probably well aware that your business needs a niche. You've likely come across this term before and you may feel really confident about who or what your niche is. Or perhaps you’re at a crossroads wondering if now is a good time to pivot into a new niche in order to revitalize your business.
Regardless of where you’re at in your journey, finding your niche is a must do in your business because it brings focus to your marketing and connects you with clients that are already looking for what you have to offer...
2023-07-2126 min
The High Performance Marketing Podcast72. Grow an Engaged and Profitable Membership Community w/Tabitha CrockerEpisode Links:
Get your FREE Membership Success Roadmap
Register for the FREE LIVE Mid-Year Power Hour Workshop.
Welcome To the High-Performance Marketing podcast, a show focused on helping small business owners connect with their ideal customers using simple marketing and quality content. I'm your Marketing Guide, Ali Garbero.
Remember in jr high or high school? When you joined the chess or photography club. As cheesy as it sounds, I joined the nature study club in the 8th grade when I lived in the bay area of San Francisco. Saturday’s we’d head...
2023-07-1442 min
The High Performance Marketing Podcast73. Mastering The Art of Marketing To Your Ideal ClientWelcome To the High-Performance Marketing podcast, a show focused on helping small business owners connect with their ideal customers using simple marketing and quality content. I'm your Marketing Guide, Ali Garbero.
If you’ve been watching the news lately you’ve noticed that some big name, well known brands have either forgotten who their target audience is, struggled to connect with new ones or tried to reinvent themselves to appeal to completely different market segments. Bud Light, Target, and Disney are just a few that may come to mind.
I think what we learn or take...
2023-07-0719 min
The High Performance Marketing Podcast71. The Hidden Marketing Power of the Instagram Explore PageWelcome To the High-Performance Marketing podcast, a show focused on helping small business owners connect with their ideal customers using simple marketing and quality content. I'm your Marketing Guide, Ali Garbero.
In 2013 Owen Wilson and Vince Vaughn starred in a movie called The Internship. If you don’t remember it - it was a movie about two salesmen who learn that their careers have been ruined by the digital age. Their company shuts down and so they magically find their way into an incredible and of course highly coveted internship at Google. They’re forced to compete with...
2023-06-2321 min
The High Performance Marketing Podcast70. Confidently Close More Sales w/Brooke GreeningThe word "sales" can make anyone feel uneasy, myself included. But to successfully grow a profitable business, we need to know how to sell our products and services if we hope to solve problems for our prospects and customer base.
On this episode of the podcast, I've got Brooke Greening on the show. She is an expert sales coach who's going to guide us on how we can increase our confidence by creating a sales process that confidently overcomes objections and increases customer conversion.
Brooke spent over a decade in corporate sales and is the f...
2023-06-1632 min
The High Performance Marketing Podcast69. Turning Content Into Your Best SalespersonTranscript
Welcome To the High-Performance Marketing podcast, a show focused on helping small business owners connect with their ideal customers using simple marketing and quality content. I'm your Marketing Guide, Ali Garbero.
Do you ever find yourself walking into a room and you can’t remember why you walked in there? Or even worse, forgetting words? At first I thought “well this is it, this is how my mind starts to deteriorate toward dementia.” But that’s not the case at all. It’s actually pretty common and due to the fact that we are constantly...
2023-06-0920 min
The High Performance Marketing Podcast68. Increase Your Reach and Impact with Print Newsletters In today's fast-paced digital age, where attention spans are fleeting and online advertising is saturated, newsletters provide a unique avenue to help you establish a direct and personal connection with a loyal customer base.
On this episode of the High Performance Marketing podcast I'll share how you can deliver valuable and relevant content directly to to you clients mailboxes.
TRANSCRIPT
Welcome To the High-Performance Marketing podcast, a show dedicated to helping small business owners connect with their ideal customers using simple marketing and quality content. I'm your Marketing Guide, Ali...
2023-06-0216 min
The High Performance Marketing Podcast67. Get A Name Grow A Brand: With Lynn TicknerThe name of your business is meaningful to you personally, to your growth, and to building your brand identity. It can feel pretty challenging to know what name will feel like the right fit long term and whether it will hit home with your target audience.
On today's episode of the High Performance Marketing Podcast, I'm connecting with agency owner Lynn Tickner, she is a fellow StoryBrand Certified Guide, who also uses the power of story to help brands un complicate their message, and uniquely specializes in helping Entrepreneurs get unstuck about how to get a company...
2023-05-1938 min
The High Performance Marketing Podcast66. Choosing Progress Over PerfectionYou've heard it said that "done is better than perfect." On this episode of The High Performancd Marketing podcast, I'll share how pursuing perfection is costing you and help you break through towards embracing progress.
Show References: Increase Your Impact Podcast - Justin Su'a
Angela Duckworth Grit Book
Transcript
Welcome To the High-Performance Marketing Podcast, a show committed to helping small business owners connect with their ideal customers using simple marketing and quality content. I'm your Host and Marketing Guide, Ali Garbero.
I was on a call to...
2023-05-1216 min
The High Performance Marketing Podcast65. How To Make Customers Aware That You ExistHaving a great product or service isn't enough if nobody knows about it. Attracting customers is crucial for the success of your business. So how do you make customers aware that you exist?
It starts with a powerful marketing message and great strategy that captures attention of the right people and showcases what sets you apart from the crowd. And customers are more likely to choose your business if they know, like, and trust you.
On this episode of The High Performance Marketing Podcast, I'll share three reasons why your marketing might not be connecting...
2023-05-0525 min
The High Performance Marketing Podcast64. The Impact of Coaching on Leadership: With Stefani PadyMost entrepreneurs and business owners know they need a mentor or a coach but they either can’t connect how investing time into their personal growth is important to the success of their business, or they just don’t know what kind of coach they need.
On today’s episode of the High Performance Marketing podcast, I'm excited to chat with Stefani Pady, Founder of GLS Coaching and Consulting. Stefani is a John Maxwell Certified Coach, Teacher, and Speaker with a passion for helping mid-sized business owners grow their leadership skills and increase sales.
With a back...
2023-04-2844 min
The High Performance Marketing Podcast63. Knowing The Value Of Your TimeAs an entrepreneur, we all face the same challenge: there's simply not enough time in the day. You're juggling multiple projects, managing teams, and trying to stay on top of your game - which can lead to burnout and overwhelm. What if I told you the key to doing more of the right things (those things that make the cash register ring) in less time, is to understand how much your time is actually worth.
On this episode of The High Performance Marketing Podcast, I'll invite you take a step back and really think about how much...
2023-04-2117 min
The High Performance Marketing Podcast62. Finding The Courage and Path To Start Over: With Chris M WilsonWith the investment of hard-earned dollars and years of effort, saying goodbye to a job or business that no longer gives you the joy it once did can feel like abandoning everything you've worked hard for. It can feel like you're giving up on all of your hard work when the reality is that staying in an unsatisfying job or business could be preventing a world of possibilities from manifesting.
On today's episode of The High-Performance Marketing Podcast, I'm chatting with Chris M. Wilson. Chris runs a Career Coaching business in Vancouver, Canada, and he helps professionals...
2023-04-1443 min
The High Performance Marketing PodcastHow To Change Your Perspective on FailureAs a wise man once said, "Failure is simply the opportunity to begin again, this time more intelligently." And in the world of business, if you haven't failed at least a few times, you're probably not doing it right.
As a business owner, it's easy to get wrapped up in the fear of failure and let it consume you. But what if you flipped the script and embraced it instead? On today's episode of The High Performance Marketing Podcast, learn how to change how you see failure and maybe even find ways to help it lead you...
2023-04-0718 min
The High Performance Marketing PodcastHow To Get More From Social Media + Strategies To Increase EngagementThe social media landscape is a competition for attention, and sometimes it can feel slightly defeating to find that your social media engagement is in need of improvement. On today's episode of The High-Performance Marketing podcast, I'll guide you through how social media impacts your content marketing strategy and share key takeaways on increasing engagement with your followers.
Transcript
Welcome To High Performance Marketing, a podcast where we discuss how to connect customers to great brands by leveraging content marketing as a profitable pillar to your customer acquisition strategy. I’m Chief Copywriter and Messaging St...
2023-03-3118 min
The High Performance Marketing PodcastClarify The Marketing Your Business Needs To SucceedMarketing is fuzzy. As a business owner you know you need it to help with sales but how do you avoid paying for services that don't help you reach your goals? On today's episode of The High Performance Marketing Podcast I'm sharing some insider details around the different kinds of marketers that support small business efforts so you pay for only what helps you grow.
2023-03-2416 min
The High Performance Marketing PodcastLeave Boring Marketing in the DustI get it; copying what your competitors do with their marketing is tempting, especially if they're experiencing massive success doing so. But what if you could use marketing ideas that make you more exciting, so you differentiate (instead of copy) and therefore stand out?
On today's episode of The High Performance Marketing podcast, I'm sharing strategies you can use to ditch the boring "just like everybody else" content by adding humor and a little wit to your marketing message. Doing so will make your brand one your clients won't soon forget.
2023-03-1714 min
The High Performance Marketing PodcastRebrand and Communicate an Improved Marketing Message: Elevate Home Warranty Becomes Elevate HomeScriptionsElevate Home Warranty had a challenge: how could they revamp their well-known brand with an improved marketing message? The answer was found in rebranding to become what is now known as Elevate HomeScriptions. Crafting the perfect balance between delivering customers something that fit their wants and needs while still being rooted firmly in the company's mission and values took some strategic finesse, but it paid off. On today's episode of The High-Performance Marketing Podcast, listen as I connect with Ryan Kiesel, Chief Revenue Officer of Elevate HomeScriptions, on how he and his team (alongside myself and my...
2023-03-1044 min
The High Performance Marketing PodcastControl Your Marketing and Avoid Weak Lead Generation TacticsOn today's episode of the High Performance Marketing Podcast, I'm sharing ways you can take charge of your marketing and build a powerfully consistent real estate business. If you're tired of paying for costly lead-generation tactics that don't work. Listen in, and we'll review three simple consistency builders.
2023-03-0314 min
The High Performance Marketing PodcastGet The Help You Need To Avoid Wasted Time and Money with a Virtual AssistantAs a real estate agent, you know the most important commodity you have is time, and when it comes to selling more homes and closing more deals, there's no room for wasting it - (or your limited energy.) If you've reached the point in your business where you need more than just a TC, it may be time to consider a Virtual Assistant. On today's episode of the podcast, I'm connecting with Lauren Apple, CEO of Systems to Scale, a VA service for entrepreneurs. Imagine hiring a high-level professional who can take the day-to-day tasks (sc...
2023-02-2433 min
The High Performance Marketing PodcastHow To Email Your Database Without Being AnnoyingWriting emails to your database can be a tricky balance between staying professional and connecting on a personal level. Emails that provide something your database will find valuable and relevant will help you avoid crowding up an inbox. On this episode of the High Performance Marketing Podcast, you'll learn that not all emails should have the same purpose and how staying consistent will help you build stronger relationships and sell more homes.
2023-02-1719 min
The High Performance Marketing PodcastUsing Failure To Humanize Your Brand VoiceRunning a real estate business is about building meaningful connections with others. Establishing a relatable brand voice can help you create lasting relationships with potential home buyers and sellers. Being open and honest about setbacks can help humanize your personal brand to display empathy that you understand on a fundamental level that things don't always go as smoothly as expected. On today's episode of the podcast, I'm sharing how acknowledging difficult moments allows others to connect with you more personally, allows your brand to convey empathy, and creates a sense of trust. Celebrate successes, of course, but...
2023-02-1017 min
The High Performance Marketing PodcastDon't Let The Media Control What Your Clients KnowAs a real estate agent, it is your job to ensure that the clients who trust you get the most accurate information possible about what's happening in the real estate market. Unfortunately, this can be challenging when you're competing against news outlets that are putting out incorrect or incomplete information...all.of.the.time. On today's episode of the podcast, we're talking about how you can show up as the guide your clients need to provide them with reliable facts so that they can make informed decisions about their housing choices. Keep the media from c...
2023-02-0315 min
The High Performance Marketing PodcastStop Building Your Brokers BrandIt's time to rethink the approach of building your brand around your brokers. You might miss out on developing your unique voice while dedicating resources to growing someone else's brand, which can cost you later in the long run. In today's episode of the podcast, I'm outlining two effective ways to start investing in your personal brand development, whether you're just starting out or improving on what you already have. Learn how foundational messaging and identifying your unique brand archetype can impact your brand recognition and client reach.
2023-01-2015 min
The High Performance Marketing PodcastWill ChatGPT Help Real Estate Agents?Nobody wants to be "that guy." The one who said I don't need technology. However, running a real estate business also comes with a swarm of bright and flashy options promising to help you attract more clients. Is ChatGPT worth using for real estate? Will this tool help you save time and help you write better content to support your marketing efforts? Or will it become "one more thing" distracting you from focused efforts? Find out on today's show; I'll outline ChatGPT, its goals for the marketplace, and how to weigh in on whether it's...
2023-01-1313 min
The High Performance Marketing PodcastBe Better With Powerful BrandingA successful real estate brand stands out from the crowd and tells potential home buyers and sellers what you're all about. Developing a distinct, recognizable brand will enhance your online presence, boost customer loyalty and enable potential buyers to recognize you quickly and easily. On this episode of the podcast, I'm sharing the insights and strategies you need to build brand awareness, so you become a more memorable real estate agent.
2023-01-0621 min
The High Performance Marketing PodcastGet Clear About What Matters MostRunning a real estate business is a game of juggling lots of different things all at once. Everything feels like a priority and when your focus is scattered, you find yourself playing it safe instead of taking risks, feeling drained and unproductive. On this episode of the podcast I'll share ways you can improve your ability to stay focused on the main thing in your real estate business, so you can keep your commitment to your highest priorities.
2022-12-2416 min
The High Performance Marketing PodcastReach Out At Just The Right Time. Engage Customers On Their Journey To Buy Or Sell A Home.Home buyers and sellers can take months, even years, to decide to buy or sell a house. When they're ready to make a move, how do you ensure you're the real estate agent they call? On this episode of the podcast, I'm sharing the key moments that lead home buyers and sellers in your direction. And the content you can create for those critical touch points to turn them into clients and raving fans.
2022-12-1719 min
The High Performance Marketing PodcastNew Ways To Attract More ClientsIf you're like most real estate agents, you're always looking for new ways to capture attention and add more clients to your lead list. After all, the more leads you have, the more at bat opportunities you have to close a sale. But generating leads can be a challenge. Fortunately, there are a few simple strategies you can use to attract attention and build trust to turn leads into homebuyers and sellers.
2022-12-0214 min
The High Performance Marketing PodcastGetting Started With Your YouTube Channel. It's not too late.If you've been thinking about marketing your services on YouTube but haven't done so yet, you've been sitting back on a potential gold mine of opportunity. Maybe you're unsure about how to get started or feel like it's not the right platform for you. Then today's episode of the podcast may get you to reconsider. We're beginning super small with the strategy, so there is no overwhelm here.
2022-11-1815 min
The High Performance Marketing PodcastWho Can Help You Accelerate Your GoalsThere are many great systems, different processes, or ways of doing things. But as a successful real estate agent, you've got a lot on your plate and don't need to waste time finding new ways to do things. What if what you need is a who? In today's episode of the podcast, I'll guide you through a new way to think about how to get on the fast track to achieving your real estate goals more efficiently.
2022-11-1113 min
The High Performance Marketing PodcastYour Website Should Make MoneyI’m emphatically passionate about having the right words on a website. And a huge problem I see with real estate websites is they always do the same thing. Find out what it is. Understand why not do it and what to do instead. After all, your website is the face of your business. You're paying for it, so you might as well get on a return on your investment. Plus you'll look so much better than your competitors when you do!
2022-11-0411 min
The High Performance Marketing PodcastBetter Video Marketing: Use A Strategy That WorksVideo Marketing!! You know you need it, you’re probably already doing some of it, but how can you get better so that you aren’t wasting your time and effort. Also, download Your Free Marketing Plan HERE.
2022-10-2816 min
The High Performance Marketing PodcastImprove your marketing so you get noticed and attract attentionMost real estate agents either don't have time to think about better marketing or they fear missing out on the latest trend that "might" just blow up their business. But what if I told you there's much to learn from taking the less traveled road? On today's episode of the High-Performance Marketing Podcast, I'll share ways you can step up and stand out. And how doing so will make you different instead of boring background noise.
2022-07-0812 min
The High Performance Marketing PodcastStrengthen Your Relationships with Client Appreciation GiftsClient appreciation gifts and gift giving strategies that help you cut through the noise and strengthen client relationships is what we're talking about on today's episode of the podcast. Learn how to leverage gifts as a way to deepen your connections with past clients, show appreciate, and generate more referrals.
2022-07-0117 min
The High Performance Marketing PodcastLet go of the busy work and hire a great assistantYou know you need help, but you’re unsure of what type of help you need. Or worse, you've got an assistant you hired to increase your productivity but things aren't working out like you hoped. On today's episode of the podcast I'm sharing some tips on how to gain clarity about the tasks you need to offload and how a great assistant can help.
2022-05-2014 min
The High Performance Marketing PodcastBe the guide with the plan your clients need right nowAs homebuyers find themselves facing a villiain that gets bigger and bigger each day, your clients need you to show up as a guide with a plan to help them overcome it. On today's episode of the High Performance Marketing Podcast I'll share ways you can help them do just that.
2022-05-1314 min
The High Performance Marketing PodcastLimit Distractions and Increase Your Productivity.Failing to manage distractions is costing you money. Not prioritizing your most important tasks, procrastinating, and undervaluing the time something will take to finish, all adds up to lost productivity and profits. On today's episode of the podcast, I'm sharing time management techniques to help you avoid distraction so you can focus on the activities that drive your business forward and lead to personal fulfillment.
2022-04-1517 min
The High Performance Marketing PodcastSure Fire Ways To Build More ReferralsReferrals are the golden goose of marketing. Real Estate agents thrive when friends and family keep you top of mind and send a potential prospect your way. On today's episode of The High Performance Marketing Podcast, I'm sharing loads of proven practices for staying top of mind to increase and generate more referrals.
2022-04-0119 min
The High Performance Marketing Podcast50% More Sales Ready LeadsShiny objects abound when it comes to ways you can stay top of mind and communicate to the heart of your clients. There's a major winner in the space that is often overlooked, wins double the business at 33% less the cost. Learn what it is on today's episode of The High Performance Marketing Podcast.
2022-03-1817 min
The High Performance Marketing PodcastFailing To Lead? Develop 3 Key Traits That Help Inspire and Unite a TeamWhat happens when leaders fail to lead? Key team members can get frustrated with the lack of proper, needed action and leave the organization. On this episode of the High Performance Marketing podcast, I'll share insights to help you understand what you can can do to cast an inspiring vision to drive your organization forward, so you show up as a leader who impacts the people around you.
2022-03-0418 min
The High Performance Marketing PodcastFind Your Brand’s Authentic Voice and Win Customer LoyaltyHow do you communicate with your ideal client in a way that connects with their core desires? When the words you use (in emails, social content, videos, etc.) speak to the heart of you customers in a way that helps them see that you can help them live better and become a better version of themselves, you have customer loyalty!
2022-02-1812 min
The High Performance Marketing PodcastUnlock 5 Key Factors That Influence Buying Decisions in Real EstateWouldn't it be great if you could read your clients mind and understand exactly why they choose to make a purchase? On today's episode of the podcast you'll learn 5 key factors that influence buying decisions in real estate. Understanding why your clients make these decisions will help you communicate with them on a deeper level.
2022-02-0411 min
The High Performance Marketing PodcastAttract The Clients You Want And Charge What Your Services Are WorthCharging what you're worth matters to your bottom line. Realtors who position themselves as a commodity will struggle to make ends meet in a business that already thinks agents are overpaid. On today's episode of the High Performance Marketing Podcast, I'll share insights on how to add value to the life of your clients in order to position yourself as a Realtor® worth paying top dollar for.
2022-01-2816 min
The High Performance Marketing PodcastDiscover How To Take Your Real Estate Business From Good To GreatHow do you transition from being good real estate agent to becoming great? On today's episode of the High Performance Marketing Podcast, I'm going to dive into helping you reflect on the tiny incremental pushes in the right direction that lead to more success in your business.
2022-01-1415 min
The High Performance Marketing PodcastGrowing Your Brand with Instagram ReelsWhat if you could grow your brand by committing to only small snippets of video content? If the long form video stuff has been holding you back, you're going to love Instagram Reels. On today's episode of the podcast I'll share a simple content strategy, help you brainstorm creative ideas, and break down your content buckets so you increase brand awareness and attract more of your ideal client.
2022-01-0715 min
The High Performance Marketing PodcastBuilding Relationships of Trust w/Tony FariasYou've heard it a million times, people want to work with those they know, like, and trust. But trust is expensive and has to be earned. What are the concrete things you're doing each day in your business to earn the confidence of the people around you? My guest today, Tony Farias, is going to teach you just that. His genuine ability to build meaningful relationships serves as the driving force for growing his business.
2021-12-2435 min
The High Performance Marketing PodcastFirst Impressions Matter w/Megan GilesIn a digital world where human attention is a scarce commodity, your visual brand presence matters more than ever. My guest today, Megan Giles, owner and head Graphic Designer at MG Graphics, lasers in on attention as a resource which your clients don't have much of to give. She'll teach you why good graphic design can help keep your branding consistent so you build trust and make your brand feel more dependable.
2021-12-1730 min
The High Performance Marketing PodcastMarketing Tips You Can Take to The Bank w/Matt MuscatWant to be more strategic with the way you connect on Facebook Messenger so you drive more referrals? Could an insider secret to the information you keep in your CRM help you sell more to even the clients who've said they'll never move? Today's episode of the podcast has me connecting with fellow marketer and author Matt Muscat. His new book is an Amazon best seller because the chapters are short and the take aways are simple to implement immediately. Listen in to the conversation so you know exactly what to refine with your real e...
2021-12-1026 min
The High Performance Marketing PodcastDrive Sales With Social Media MarketingDo you have a goal for your social media channels? Are you clear about how you want the investment of time and money marketing in this space to help you grow your business? On today's episode of the podcast I'm sharing two simple tweaks you can make with your social media marketing to help you get more people to work with you.
2021-11-2610 min
The High Performance Marketing PodcastHow Major Brands Use Story To Grow Their BusinessMajor brands leverage story telling as an easy to way to deliver a memorable and repeatable message. Brands who communicate clearly not only survive, they also thrive as industry leaders. On today's show I'll talk you through how big brands do it so you can use story to grow your business.
2021-11-1911 min
The High Performance Marketing PodcastCopywriting | The Power of WordsWithout a clearly written and compelling message, your clients don't understand why NOT doing business with you matters. Help use the framework of story to guide them along the buyers journey, so they take action and see you as the trusted authority to help them get what they want most.
2021-10-3023 min
The High Performance Marketing PodcastGrow Your Brand and Business with Digital Assets w/Ben AccinelliIn a competitive service industry like Real Estate, Digital Assets are a valuable content piece you may have overlooked as way to stand out and set yourself apart from the average agent. On today's show I'm talking to Ben Accinelli - Real Estate Photographer and Videography ninja and owner of Shoot To Sell Ben's talents as a top notch photographer and videographer aren't just about what type of camera you should use when capturing the images of a home. He invites you to think deeper about the assets you create with your listings and how to leverage...
2021-10-2234 min
The High Performance Marketing PodcastYour Brand Purpose: Why You Do What You DoBrands with powerful purposes know why they do what they do and they bring along a tribe of people who want to support them in their mission. When you can clearly communicate your brand purpose, your clients understand how you do business, why you do business as well as the operating values you live by.
2021-10-1510 min
The High Performance Marketing PodcastHow Good Humans Sell w/ Catherine BrownCatherine Brown , Founder of ExtraBold Sales, polled over 200 sales professionals across a wide range of industries and found that across all age groups, people hold a lot of negative views about the sales process. No doubt you’ve worried before, that you were coming across too pushy in a listing appointment, or that you were going to ruin a relationship if you used aggressive or sleazy tactics, right? Well, what if I told you, you can absolutely find more fulfillment in the sales process, avoid the request for discounts, and open up unlimited opportunities for your...
2021-08-1347 min
The High Performance Marketing PodcastAmazing Client Appreciation Events that increase your Referrals w/Alexandra McEwenAre you using your client events as a way to make your sphere feel seen and special? Are you optimizing your client touch points throughout the process in order to give you the maximum number of opportunities to connect with them in a meaningful way? Alexandra McEwen is my guest today and she's sharing all about how client appreciation events allow her to have an increased impact on the people in her life and grow a consistent referral based real estate team.
2021-08-0618 min
The High Performance Marketing PodcastCreate Value By Putting Your Customer FirstCreate a customer-focused culture within your Real Estate practice by helping clients define value and help assess how you bring that to them. Episode 18 will help you answer the question, "How can I make life easier for my ideal client today?" with five, easy, manageable tips. Start creating a growth framework today by focusing on these time-proven, simple customer-driven practices.
2021-07-3016 min
The High Performance Marketing PodcastDoors Open When You Knock w/Steven RossDo you ever find yourself stressed out about where your next commission check is coming from? Or feeling like there's so much outside of your control in a business that has you a little drained from that always "on call" feeling? You're not alone. Even the best real estate leaders find themselves battling between the daily decision to focus on what's important and what's urgent. On today's episode of the pod, I've got 17 year real estate veteran and author Steven Ross on the show. He’s talking about focused effort, creating strategic and dail...
2021-07-2329 min
The High Performance Marketing PodcastContent as CurrencyGrowing your real estate business by developing consistent and relevant content is a sure fire way to leverage your time and money. Content allows people to share your ideas and find you on social media or search engines. The best part is it’s totally FREE. On today’s show learn the 5 ways content is the currency of the current digital marketing landscape.
2021-07-0912 min
The High Performance Marketing PodcastAuthenticity: Being Exactly What We Claim To Be w/ Aaron DrusselIn a business where relationships and a good name are everything, presenting the world with your most genuine self, will help you attract the attention of only the best people in your life and repel the wrong ones. Authenticity can be difficult though, it requires a certain amount of self confidence in dealing with the potential for rejection. Today's pod guest is Chief Executive of Big Ideas and Broker|Owner of BHGRE Influence Partners Aaron Drussel. Discover how Aaron leans into building powerful relationships using his interests and unique hobbies to grow a successful real estate bus...
2021-07-0230 min
The High Performance Marketing PodcastBecoming Better Than You Think w/ Rob CommodariThe world we live in leads you to believe everyone has it together except you. This can often lead to battling feelings of self doubt or insecurity, which can hold you back from taking chances on your dreams. Whether that’s growing your business or pursuing passion projects, there’s a voice inside of you telling you you’ve got greater potential inside waiting to be unleashed. On today’s show my guest Rob Commodari is helping offer up a few tactical ways you can become Better Than You Think by developing increased awareness so you can live a more ful...
2021-06-2633 min
The High Performance Marketing PodcastLean into your strengths and use Content to Leverage Your Time w/ Alisia KrastelWhat if you could gain access to more people in less time? What if you could share content that didn't make you look just like every other agent? What if you staying top of mind was as simple as using your natural talents? On today's episode I'm talking about how you can create amazing real estate content with Realtor, Coaching Superstar, and YouTube Host Alisia Krastel.
2021-06-1828 min
The High Performance Marketing PodcastWhat Your Clients Really Want: The True Meaning of HomeOn today's show I want to talk to you about what identity transformation, what home ownership really means to your clients, and why you should be talking more about it in with the content you're creating.
2021-06-0411 min
The High Performance Marketing PodcastBusiness Made Simple: The 6 Components Your Business Needs to LastRunning a real estate business really shouldn't be as complicated as we sometimes make it. Today I'm sharing the 6 components every business needs to stay on the path of building a business that lasts.
Take the online Business Made Simple course
2021-05-2816 min
The High Performance Marketing PodcastLess But BetterOn today's show, I'm talking about how to create focus around your content creation so you can focus on the things that need to happen in your business to help you grow. The first stop is narrowing down your content to what's most important.
2021-05-0708 min
The High Performance Marketing PodcastCreating an Impactful Brand MessageWhen it comes to creating a memorable brand message, Jennifer Lambert knew she wanted it to align with her core values of family and community. On today's show she shares how thinking outside of the box helped her create unique opportunities for herself as a Realtor to impact her community in a very unique way.
2021-04-1632 min