Shows
The Brand & Market Podcast - Turning Airbnb Listings into LegaciesBranding for Your Short-Term Rental: The Homestead at Cunningham Creek [An Airbnb Branding Case Study]Is your rental’s branding impacting its success? In today’s episode, I’m giving you a behind-the-scenes look at the brand design of The Homestead at Cunningham Creek. This property is extra special to me, as it belongs to my in-laws. Listen in to hear about our choices regarding the brand theme, design, and the brand visuals for the property.Time-stamps:The story behind the name (2:13)Creating themes through branding (7:55)Understanding our ideal guest avatar (10:39)What differentiates our rental from others nearby (14:44)How the brand theme is ref...
2025-12-3131 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesA Look Back on 2025 as a Short-Term Rental Owner and Branding ExpertHappy new year! 2025 was an incredible year of growth and upgrades for my short-term rental properties, as well as my business. In this episode, I’m taking a look back at the most impactful moments of my year and the lessons I’m taking into 2026. Time-stamps:My early 2025 rebrand (1:58)Hiring a podcast producer and a virtual assistant (5:54)Attending Level Up Your Listing (11:20)Beginning to dream again (15:50)Updates on The Commonwealth (17:12)Differentiating myself as a co-host (23:02)Honing in on my podcast with Soundboard Society (24:06)...
2025-12-2442 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesBuilding a Short-Term Rental Portfolio Across Multiple Countries with Zac WillmsAre you wondering what’s possible for you as a short-term rental owner? In today’s episode, I’m talking with real estate investor and property manager Zac Willms. Zac shares his inspiring story from launching a highly-successful glamping resort in Canada to now managing multiple villas in Mexico. If you're ready to expand your short-term rental portfolio, get ready to be inspired by this episode!Time-stamps:Introducing Zac Willms (1:02)Zac’s start with living in and renting a duplex (3:07)A lucky start with zoning laws (4:56)Developing a glamping resort (6...
2025-12-1744 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesFinding Our Short-Term Rental: Elysian Airbnb Case Study [Part 3]Are you curious about what it’s like to bring your rental visions to life? In today’s episode, I’m taking you through the process of closing on our newest rental property: Elysian. Plus, I’m diving into each step we’re currently taking to get the property’s first rental ready for guests. Time-stamps:The unexpected closing story (1:51)Surprise Airbnb reservations (7:36)Bringing the interior design plan to life (10:58)Short-Term Rental Acquisition Checklist (20:18)Realizing how quickly items go out of stock (21:10)Handiwork during Thanksgiving week (23:11)
2025-12-1036 min
The Ariel Helwani ShowMalcolm Wellmaker, Bill Haney, TNA President Carlos Silva, Abdullah Mason, Chris Bungard in studio, Terence Crawford stripped?!Ariel Helwani kicks off the show by reacting to Terence Crawford being stripped of the WBC super middleweight title, Mike Tyson’s support for the Ali Revival Act, Oleksandr Usyk’s feelings on Jake Paul vs. Anthony Joshua, and more (03:07).TNA President Carlos Silva joins to talk about the promotion’s new broadcast deal with AMC, how the deal came to be, plans for 2026, TNA’s relationship with WWE, Joe Hendry joining WWE, and more (17:44).Bill Haney is back to discuss his son, including his review of Devin’s last performance, their relationship with Eddie Hearn, pot...
2025-12-044h 05The Brand & Market Podcast - Turning Airbnb Listings into LegaciesOwning and Operating Accessory Dwelling Units (ADUs) as Short-Term Rentals with Will BrooksInterested in adding an additional unit to your short-term rental property? In today’s episode, I’m talking with Will Brooks, owner and operator of multiple accessory dwelling units (ADUs). Will breaks down his ADU strategy, from zoning laws and unique features to financing and returns on investment. Time-stamps:Will Brooks and understanding ADUs (1:19)The best markets for ADUs (6:23)Dabbling in the mid-term rental market (10:02)Building an ADU on your personal property (12:48)Zoning laws for ADUs (19:23)Lodgify (23:12)Upselling and benefits of the bigger prope...
2025-12-0346 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesFinding Our Short-Term Rental: Elysian Airbnb Case Study [Part 2]Are you purchasing your next short-term rental property? In today’s episode, I’m talking through every step of being under contract for our next rental: Elysian, the dome house. I’m sharing what we prioritized in our contract negotiation, our process of hiring an interior designer, plus the new brand identity created just for this property. Time-stamps:Negotiating our offer and contract (1:51)The due diligence period (3:05)Hiring an interior designer (7:42)Co-hosting Services (13:02)Creating the brand for the property (14:21)Starting a waitlist and initial marketing (21:31)Se...
2025-11-2628 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesHow to Build a Legally Protected Real Estate Portfolio with Real Estate Attorney & Investor Katie JohnsonAre you taking the right legal steps for your Airbnb property? In today’s episode, I’m talking with real estate attorney and investor Katie Johnson. Katie shares her perspective on setting up your real estate portfolio, utilizing zoning ordinances to your advantage for short-term rentals, and how local communities are legally responding to the Airbnb market. Time-stamps:Meet Katie (0:47)Katie’s short-term rental journey (2:24)Following in a parent’s footsteps and niching down (4:10)Katie’s real estate portfolio today (5:37)Loving the experience of a gut rehab (7:23)How to...
2025-11-1940 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesBuying for Short‑Term Rental Opportunities: Elysian Airbnb Case Study [Part 1]Are you thinking about purchasing your next short-term rental property? In today’s episode, I’m talking through every step of the process in finding our next rental: Elysian, the dome house. I’m sharing how I found the property, what expenses I researched beforehand, and how we even ended up staying the night to experience the rental ourselves. Time-stamps:Searching for our next short-term rental (1:53)Finding the Dome House (4:48)Researching the property (8:03)Accessing the P&Ls (11:46)Co-hosting Services (13:45)The perfect getaway location (15:04)Staying...
2025-11-1226 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesSEO for Airbnb Owners: Should Your STR Listings Have a Website? with Abbey OslinDo you have a direct booking site for your Airbnb rental? In today’s episode, I’m joined by Abbey Oslin of Duo Collective to talk about the impact of a direct booking site on your STR rental bookings. Plus, tips for collecting data from your site, growing your domain authority, and promoting the site to your guests. Time-stamps:Meet Abbey Oslin of Duo Collective (0:52)SEO and how it relates to your direct booking site (3:49)Understanding SEO terms: crawling vs. ranking (6:05)Comparing direct booking sites to Airbnb (8:05)The i...
2025-11-0546 min
No Vacancy The Podcast with Natalie Palmer169. This is the ONE Thing That Will Make or Break Your Investment... NEIGHBORS - Interview with Ali HaneyThis week on No Vacancy I talk with Ali Haney, host of the Brand & Market Podcast, who is a branding and marketing expert. We get into some juicy strategies that you can implement to improve your listing's online presence today!
But before we dive into that, Ali walks us through the painful months-long journey of her attempt to turn a gorgeous Bourbon Trail estate into a wedding venue. She did her due diligence on the regulation, ran the numbers, and knew the property was in good shape with no surprise repairs.
2025-11-051h 08
The Ariel Helwani ShowDevin Haney in studio, Chris Weidman vs. Anderson Silva faceoff, Matt Brown, Ludovit Klein, news and notesAriel Helwani kicks off the show with some news and notes, before reeling off some of MMA’s best post-fight speeches, inspired by the anniversary of Nick Diaz’s callout of Georges St-Pierre after UFC 137 (03:05).Devin Haney joins Ariel in-studio to preview his fight against Brian Norman Jr., address criticism of his ability to take a punch, discuss his rivalry with Ryan Garcia, other opponents he considered before landing on Norman, the current state of Top Rank, the Ali Reform Act, Jake Paul vs. ‘Tank’ Davis, and more (33:23).UFC veteran Matt Brown is back, speaking his mind...
2025-10-293h 38The Brand & Market Podcast - Turning Airbnb Listings into LegaciesGhosts Of Listings Past [An AirBNB Listings Halloween Story]Happy Halloween! In today’s episode, I’m telling the tale of my past listing mistakes that still haunt me today. Listen in to avoid meeting the same spooky ghosts at your short-term rental!Time-stamps:The spooky story of my first Airbnb (2:02)The ghost of bad listing photos (3:23)The ghost of lacking interior design (6:17)Co-hosting Services (15:11)The ghost of neglected maintenance (16:30)The ghost of forgotten supplies and amenities (19:38)The ghost of lost revenue (21:56)Our haunted Airbnb (25:24)Mentioned in This Epis...
2025-10-2929 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesBooking Your Airbnb For Content Creation with Hannah Pobar of Home Studio ListAre you looking for more opportunities to book your Airbnb and short-term rental? In today’s episode, I’m joined by Hannah Pobar of the Home Studio List to talk about how the platform connects hosts with production companies, photographers, and content creators. Listen in to get insider tips on how to find success on Home Studio List!Time-stamps:Meet Hannah Pobar of Home Studio List (1:17)Listing your rental on Home Studio List (6:41)From photography to the tech industry (12:22)Co-hosting Services (15:44)Managing your booking requests (17:03)The...
2025-10-2235 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesHow You Know It’s Time To Hire A Cohost for Your AirbnbHow do you know that it’s time to hire a co-host for your rental? In today’s episode, I’m breaking down some of the most common signs that this might be the best decision for your property. Plus, questions to ask your potential co-host to make sure that they are the best fit for you, your property, and your guests. Time-stamps:Defining a “co-host” (3:27)Typical duties of a co-host (4:19)You dread checking your notifications (9:22)You never have the right supplies on hand (11:05)Your ratings are starting to...
2025-10-1525 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesA Birthday Episode With My Daughter, HuxleyHappy birthday to my daughter, Huxley! Today’s episode is part of a special family tradition of getting to be on the podcast for your birthday. Enjoy this short and sweet chat with Huxley all about her experiences at school, her dreams for the future, and her birthday plans!Time-stamps:Thoughts on school (1:33)Favorite classes, the state fair art show, and making honor roll (2:16)What Huxley wants to be when she grows up (5:06)Huxley’s birthday plans (7:51)Huxley’s future podcast (13:14)Mentioned in Thi...
2025-10-0815 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesUnreasonable Hospitality: Transforming Airbnb Rentals into Core Memories believe hospitality is so much more than a transaction—it’s the heartbeat of creating unforgettable experiences. In today’s episode, I’m sharing the benefits of going above and beyond, as laid out in Will Guidara’s book Unreasonable Hospitality. I’m diving into how you can take the most impactful lessons from the book and apply them to your short-term rental. Time-stamps:The nobility of hospitality (5:04)Adversity is a terrible thing to waste (9:00)Co-hosting Services (12:00)What would you try if you knew you couldn’t fail? (13:17)The opposite...
2025-10-0127 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesWhat The Most Successful Airbnb Hosts DoWhat makes an Airbnb that guests can’t wait to return to?In this episode, I’m sharing the exact habits and strategies I’ve used to consistently deliver five-star guest experiences and stand out in a competitive market.Time-stamps:Quick wins (0:45)Short-term rentals are not passive investments (3:20)Match expectations of what guests see on your listing (6:02)Audit your guest communication (8:28)Co-hosting Services (11:35)Design for your ideal guest (12:55)Act as a concierge for your area (19:06)Create a home away from home (23:27)M...
2025-09-2426 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesA Birthday Episode With My Son, JacksonHappy birthday to my son, Jackson! Today’s episode is a special family tradition of getting to be on the podcast for your birthday. Enjoy this short and sweet talk all about his love for sharks, his Airbnb memories, and all of his favorites as he turns five. Time-stamps:Birthday party excitement (1:04)Jackson’s love for sharks and dinosaurs (1:26)Jackson’s favorite stuffed animal (2:30)Jackson’s favorite Airbnbs (3:02)Jackson’s favorite color (7:38) Jackson’s favorite memory from being four (9:21)Mentioned in This Episode:Website...
2025-09-1711 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesPublic Relations Strategy for Airbnb Owners with Holly MittonWhat can public relations do for your short-term rental? In today’s episode, I’m talking with Holly Mitton of Little Bird Boston, a marketing and PR agency. Holly shares the power of PR in the hospitality industry, plus steps you can take today to incorporate it into your Airbnb's marketing strategy.
2025-09-1036 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesInvestment Property Red Flags: Why We Decided to Not Invest in a "Perfect" Airbnb OpportunityAre you ignoring the red flags of a potential investment property? In today’s episode, I’m sharing a recent experience I had of discovering the perfect property for an Airbnb listing… until I took a closer look. I walk you through our due diligence process, the major issues we uncovered (spoiler alert: barking dogs and missing ovens), and why the numbers that look great on paper don’t always tell the whole story. This isn’t just about one deal gone wrong—it’s about evaluating Airbnb properties for long-term success.Time-stamps:The Airbnb prop...
2025-09-0321 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesGoogle Ads Strategy for Realtors with Jack Hepp of Industrious MarketingAre Google Ads worth it for a local realtor? In today’s episode, I’m talking with Jack Hepp of Industrious Marketing about Google Ads strategy for realtors. We’re diving into what’s worth it, what to expect from your budget, and how to stand out with the help of your personal brand. Time-stamps:Meet Jack (1:06)How Industrious Marketing got started (3:18)Understanding types of Google Ads (4:18)Differentiating your ad with your personal brand (11:15)Targeting your ideal clients with keywords (13:28)The strategy behind long-tail keywords (16:14)Airb...
2025-08-2734 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesBranding a Smoky Mountains Airbnb into a Love Story Destination [Tennessee, Together Case Study]Is your Airbnb property living up to its potential? In today’s episode, I’m taking you step-by-step through the process of branding for the Tennessee, Together cabin in Pigeon Forge, TN, an Airbnb for unplugging. I’ll be sharing how together with the short-term rental property owner and interior design team, I took the property’s biggest drawback and turned it into a brand that attracts dream guests. Time-stamps:Meeting Jessica, the Airbnb host (1:53)The cabin’s major drawbacks (4:57)Turning a drawback into a brand (7:08)Airbnb Cohosting Services (11:00)How th...
2025-08-2026 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesA Birthday Episode With My Son, EmersonToday’s episode is a special one. It’s a birthday interview with my youngest son, Emerson! Enjoy this short and sweet talk all about his third birthday plans, Jeep obsession, and being the baby in our family. Time-stamps:Get to know Emerson (1:00)Birthday party plans (1:22)What Emerson hopes to get as a birthday gift (2:37)What Emerson wants to be when he grows up (4:11)Does Emerson like being the baby? (5:22)Mentioned in This Episode:Website: brandandmarket.coInstagram: instagram.com/br...
2025-08-1307 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesWhat To Prioritize In Your MarketingFeel like you just can’t do it all when it comes to your marketing? In today’s episode, I’m talking about the number one thing that you can focus on to keep up with the rapidly changing digital landscape: keyword research. Time-stamps:The one next best step (1:22)Why keyword research is crucial (2:34)Understanding keywords (3:13)Actionable tips to start keyword research (4:44) Airbnb social media marketing: Instagram now shows up in Google search results (8:43)Focusing on Instagram captions: Airbnb social media marketing (9:38)Long-tail keywords...
2025-08-0617 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesBippity, Boppity, Booked: Using Disney Magic To Book Your Short-Term Rental Property with Vance MorrisHow can you charm your short-term rental guests into booking again? In today’s episode, I’m talking with former Disney executive and current business owner Vance Morris about applying the magic of Disney theme parks to your client experience. Learn how to systematize the small details, create a consistent elevated experience, and have your Airbnb guests excited to come back and visit again. Time-stamps:Meet Vance Morris (0:58)Applying the Disney guest experience to your short-term rental (4:54)Elevating your client experience (9:24)Creating business systems based on the Disney experience (14:04)...
2025-07-3035 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesHow I’ve Earned A Perfect 5-Star Rating On My Airbnb Rental PropertyIs your Airbnb property rated 5 stars? In today’s episode, I’m sharing the importance of 5-star reviews for your short-term rental, and why they’re not just important on the rental sites. I’m diving into how to ask for 5-star reviews and what to do once the reviews start pouring in. Time-stamps: Why you need to ask for 5-star reviews (1:30)How to ask for a 5-star review (5:53)Cohosting Services (9:03)What to do with your 5-star reviews on Airbnb (11:38)Reviews aren’t just for marketing (14:14)When you e...
2025-07-2318 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesGoogle Ads: An Inside Look Into Best Strategies For Success with Glenneth ReedAre you an entrepreneur wondering if you should put time and effort into Google Ads? In today’s episode, I’m talking with SEO and Google Ads expert Glenneth Reed. Glenneth shares her reasoning on whether or not Google Ads are worth it for entrepreneurs, plus how to make the most of your time and budget if you do decide to invest. Time-stamps:Meet Glenneth Reed (1:03)Being a certified expert in Google Ads and SEO 2:17)Why Glenneth does NOT recommend Google Ads for relators or short-term rental owners (3:25)Google Ads a...
2025-07-1630 min
Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters177: What Podcasting Can Do For Your BusinessEver wonder if podcasting would make a difference in your business? In today’s episode, I’m passing the mic to a few of our Gaffin Creative clients, who are answering the question: what has podcasting done for your business? Listen in on their stories about what’s possible when you commit to using your voice strategically. Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10...
2025-07-1409 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesThe Dirtiest F-Word In Business: Highlighting My Failures As An EntrepreneurAre you scared to fail? In today’s episode, I’m getting real with you and unpacking my business failures. Plus, I’m sharing some insight gained from my recent experience at the Sand In My Boots music festival, where acts shared their own stories from before they found success. Time-stamps:Sand In My Boots Music Festival (2:57)“This is the song that changed my life” (4:53)The photography subscription failure (10:48)Airbnb (17:12)The online course failure (18:13)The wedding venue failure (23:04)Mentioned in This Episod...
2025-07-0931 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesHow this App Is Changing The Rental Property Game: Matt Sanderson of strIQWhat if you could optimize your rental property with just the push of a button? In today’s episode, I’m talking with Matt Sanderson, co-founder of strIQ. We’re diving into how strIQ can help you acquire and optimize your rentals, plus Matt’s own experience with becoming a short-term rental owner and investor. Time-stamps:Meet Matt Sanderson (3:06)An overview of Matt’s rentals (6:02)Reasons to buy a short-term rental (6:51)Using strIQ to acquire properties (9:16)Matt’s own experience buying properties found on strIQ (13:16)The impact of...
2025-07-0242 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesFrom Wedding Venue Dreams to Airbnb Success: Our Kentucky Property PivotWhat do you do when your dream property faces 18 zoning restrictions? You pivot.In this episode, I take you behind the scenes of our Kentucky property—originally intended to be a luxury wedding venue and now a thriving short-term rental on the Bourbon Trail. From unexpected zoning drama to interior design choices that tell a brand story, this one’s a ride.I share the real estate misadventures that shaped our approach to short-term rentals, how we branded The Commonwealth with themed rooms inspired by U.S. commonwealths, and the specific guest experience strategies we use...
2025-06-2526 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesSEO for Realtors and Rental Owners: How to Get Found on Google with Eden SlobothWant to rank higher on Google without drowning in jargon? This week’s episode is for you. I sat down with Eden from Maven Made Copy—an expert in SEO and blog content strategy—to break down exactly how small businesses, especially those in real estate and short-term rentals, can boost their visibility online.We dive into why search engine optimization matters, what makes a keyword worth chasing, and how to make sure your blog posts aren’t just pretty—they’re powerful. Whether you’ve never heard the term “SEO” before or you’ve dabbled in keyword research, Ed...
2025-06-1831 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesConverting Our Starter Home Into a Successful AirbnbWhat was it like to become a short-term rental host? In today’s episode, I’m sharing my personal story of converting our former home into a long-term rental and eventually an Airbnb. I’m sharing the horrible conditions of the property after a long-term rental, plus how to successful convert your home into an Airbnb. Time-stamps:Our history in the North Carolina house (1:21)Leaving North Carolina and Hurricane Florence (4:02)A horrific long-term rental experience (6:10)Airbnb (12:00)Converting the property into an Airbnb (13:00)Going live on Airbnb...
2025-06-1122 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesServing Over Selling will Perfect Your Sales Conversion with Gwen TinsleyAre you confident in your sales process? In today’s episode, I’m chatting with my new sales coach, Gwen Tinsley. We’re diving into each step of the sales conversation, plus how to focus on serving over selling. Time-stamps:Meet Gwen Tinsley of Grit and Tenacity (1:36)What holds you back from selling confidently (7:46)Learning to sell based on service value (13:25)The complete sales process (16:17)Flodesk (21:04)Viewing selling as serving (23:40)Common misconceptions with sales (28:40)Gwen’s advice to be number one in your b...
2025-06-0437 min
Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters172: Why Successful Women Entrepreneurs Don’t Do It All Themselves [Hiring a Producer]You don’t have to do it all to build a successful business. In today’s episode, I’m flipping the mic to some incredible women who’ve mastered the art of outsourcing—because staying creative, consistent, and balanced in your business doesn't happen alone.You’ll hear from five inspiring podcasters—Stephanie Deininger, Jennifer Griffith, Bree Pair, Ali Haney, and Tara Whitaker—who share how outsourcing their podcast production to my team at Gaffin Creative has given them back their time, energy, and clarity.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podc...
2025-06-0310 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesAirbnb Social Media Marketing: Does My Short-Term Rental Need a Social Media Account?Let’s talk truth about social media and short-term rentals: is Instagram a brilliant brand builder or just more busy work?In this episode, I unpack the truth behind airbnb social media marketing and how to evaluate whether building a social presence is worth it for your Airbnb property, based on your long-term goals. I share personal lessons from managing “The Commonwealth,” our own rental-turned-brand, and highlight case studies like Bolt Farm Treehouse and Pink Dreams Cottage, who’ve done airbnb social media incredibly well.Time-stamps:Considering the longevity of your project (1:55)Proper...
2025-05-2822 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesBuilding a Brand That Challenges the Healthcare System with Lori Webb and Emily AlbersWant an inside look at bringing a business to life? In today’s episode, I’m chatting with my clients Lori Webb and Emily Albers about our experience launching their brand new wellness studio, Health House. They share the journey behind the business, plus what it has been like to bring the vision to life through digital marketing. Time-stamps:Lori’s health battle of the last few years (1:06)Emily’s background in Western medicine (5:43)The purpose behind Health House (9:02)Building a team of over thirty people (15:09)Power Hour (20...
2025-05-2145 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesWhy Morgan Wallen’s Brand Works—and What Small Biz Owners Can LearnWhat business lessons can you learn from Morgan Wallen? In today’s episode, Ali shares some thoughts on one of her all-time favorite music artists and what marketing strategies you can take from his career. Time-stamps:My personal connection to Morgan Wallen’s music (1:10)A little background on Morgan Wallen (10:52)Releasing an immense amount of music in a short time (12:11)Power Hour (16:20)More Than My Hometown Foundation (17:15) The Morgan Wallen launch strategy (20:25)Being relatable while also being private (23:30)He’s not chasing...
2025-05-1433 min
Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters169: Summer Podcast Plans: How 4 Podcasters Are Navigating the SeasonSummer is here—and with it comes both the temptation to slow down and the opportunity to get ahead. If you’re a podcaster staring down your content calendar wondering “Should I take a break?” or “Should I double down?”—you’re not alone.In this episode of Clocking In, I asked a few of my amazing clients to share how they’re approaching their podcast this summer. From full-on batching mode to intentional breaks, their strategies are a reminder that there’s no one “right” way to podcast through the season.So, whether you're craving rest, chasing gr...
2025-05-1309 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesBusiness Systems for a Short-Term Rental with Kassie LayneWhat does the systems side of your short-term rental business look like? In today’s episode, I’m interviewing online business manager Kassie Layne all about the systems behind a successful rental. She’s sharing key tips for guest communication before, during, and after the stay, plus steps to take on the back-end to manage your rentals smoothly .Time-stamps:How your systems save time and increase profitability (2:02)What short-term rentals owners struggle with the most (4:53)The most important guest communications to automate (9:58)Airbnb (19:08)Platforms and tools for managi...
2025-05-0738 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesOwning Airbnb Rentals as a Couple: The Airbnb Rental DiariesAre you curious about what it’s like to own short-term and Airbnb rentals with your partner? In today’s episode, Ali chats with her husband Caleb about their best Airbnb renter stories, short-term rental experiences, and Caleb’s upcoming birthday plans. Time-stamps:Caleb’s favorite birthday memories (1:36)What Caleb says Ali does for work (4:06)What really is Ali’s name? (5:48)Does Caleb listen to the podcast? (8:36)Reflecting on living in Kentucky (11:30)Brand Strategy Framework Course (21:10)Best Airbnb stories (22:30)Invest, Sell, or Live? (2...
2025-04-3037 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesInterior Design Solutions for Short-Term Rental Owners with Morgan WiseDo you know the value of interior design for your short-term rental? In today’s episode, Ali chats with designer Morgan Wise of Morgan Kay Interiors. Morgan shares her advice for rental owners who are looking to make the best impression of their space, balance functionality and aesthetic, and keep up with design trends while on a budget. Time-stamps:Introducing Morgan Wise (1:10)The virtual interior design experience (5:31)Virtual versus in-person design (9:09)Crafting the first impression of your short-term rental (11:56)Using interior design to reinforce brand identity (16:45)A...
2025-04-2339 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesPost Malone’s Country Pivot Is a Masterclass in MarketingWhat can you learn about marketing from Post Malone? In today’s episode, Ali shares about Post, one of her favorite music artists, and his transition into the country music genre. Plus, she shares how his recent release strategy exemplifies some top marketing hacks for entrepreneurs. Time-stamps:Background on Post Malone (1:05)Releasing three singles pre-release of the albumPower Hour Call (9:06)Collaborating with huge names in the country genre (10:02)Releasing a longer version of the album with more solo songs (14:41)Applying lessons from Post Malone to...
2025-04-1619 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesHow Intentional Brand Photos Can Instantly Elevate Your Business with Hannah Merideth of Pilates Barre LexHow crucial is brand photography when it comes to the success of your business? In today’s episode, Ali chats with owner of Pilates Barre Lex, Hannah Merideth. Hannah shares the power of brand photography and the impact it has had on establishing her business. Time-stamps:Meet Hannah and hear the story behind Pilates Bar Lex (1:47)Investing in branding photography as part of start-up costs (9:51)The goals behind brand photography (15:45)Making sure to actually use your brand photos (17:58)The planning process for your brand shoot (20:35)Bra...
2025-04-0945 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesDefining Your Unique Value Proposition to Stand Out in Your MarketDo you know your unique value proposition (UVP)? In this episode, Ali discusses one of the most commonly overlooked parts of brand strategy!Time-stamps: Defining UVP (1:23)UVPs for realtors (2:37)Why I don’t ask my clients for their UVP (3:30)UVP examples from my clients (5:07)Brand Strategy Framework (8:17)Finding your own UVP (11:25)Mentioned in This Episode:Brand Strategy Framework: brandandmarket.thrivecart.comThe Cake Bee: instagram.com/thecakebeePilates Barre Lex: instagram.com/pilatesbarrelex_Brand Analysis Ser...
2025-04-0216 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesWorking With Influencers to Market Your Airbnb or Short-Term Rental with Kelly Cain [Airbnb Social Media Marketing]Have you ever considered influencer marketing as a way to promote your rental? In today’s episode, Ali chats with content creator Kelly Cain about how short-term rental owners can make the most of influencer partnerships and airbnb social media marketing. Kelly is a Raleigh-based content creator and marketing strategist passionate about helping small businesses grow through engaging digital storytelling. As the founder of The Raleigh Local, she connects locals and tourists with the best spots in the city while supporting businesses through strategic content, social media marketing, and brand collaborations.Time-stamps:Get to...
2025-03-2635 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesLevel Up Your Listing: From Setbacks to Success in Real EstateCurious about Ali’s business perspective? In this episode, she discusses her recent experience at the Level Up Your Listing Summit, plus her takeaways and perspective shifts. She also shares her hopes for 2025 and beyond. Time-stamps: Embodying confidence and being bold (4:53)Success is a poor teacher (18:37)Power Hour (26:34)It’s not just about the numbers (27:29)The surprise book find (32:58)Telling your story (41:43)Feeling like a fraud (43:26)Mentioned in This Episode:Level Up Your Listing Summit: levelupyourlistingsummit.comEpisod...
2025-03-1953 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesTaking the DIY Approach for Your Branding with Kristina BleilerReady to level up your brand? In this episode, Ali chats with brand designer Kristina Bleiler of Gem Creative about her best advice for branding as a DIYer. Time-stamps: Get to know Kristina (1:30)Taking the leap into entrepreneurship (3:04)Finding the hidden gems in your brand (4:53)DIYing your creative direction (7:48)Building a brand as a short-term rental (10:04)Keeping yourself inspired (14:51)Brand Strategy Framework (19:33)Leveling up your brand without hiring a professional (20:51)Celebrating the DIYer (23:38)Managing a sub-brand (27:17)...
2025-03-1234 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesHow Real Estate Agents Can Use AI as a Marketing AssistantHow can you make the most out of AI technology as a realtor? In today’s episode, Ali shares how to use AI like your very own personal marketing assistant. She shares a few suggestions on strategies for using AI plus which specific questions to ask in order to get the best results. Time-stamps:ChatGPT and Gemini (2:34)Using AI as your marketing assistant (3:46)Working with AI to create content (7:59)Flodesk (12:02)Identifying your ideal client with AI (12:52)Creating your branding and messaging guide (14:21)Dabbling in...
2025-03-0522 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesCreating a Brand that Your People are Dying to Buy From with Victoria of BrandWell DesignsIs your brand connecting with your ideal client? In today’s episode, Ali talks with Victoria, owner of BrandWell Designs, about building your strongest brand. Listen in as we discuss niching down, maintaining a client-focused sales process, and how Brandwell's tailored systems and personal touch have set them apart in a crowded market.Victoria is the founder and CEO of BrandWell Designs and The Branding Business School, where she helps service-based female entrepreneurs show up confident online through branding and web design. She’s a mom to two little girls with another on the way and understands the...
2025-02-2636 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesWhy Your Real Estate Business Needs to Utilize Email MarketingReady to level up your email marketing strategy? In today’s episode, I’m sharing why I love Flodesk as an email marketing platform and some of my top tips for realtors and short-term rental owners looking to up their email marketing game. Time-stamps:Is email marketing dead? (1:30)A personal Flodesk story (3:06)Professional designs and customization (4:32)Paying the same rate as your email list grows (7:19)User-friendly automation and workflows (9:04)High deliverability rates (11:02)Excellent customer support (13:13)Automatic affiliates (15:25)The Flodesk partn...
2025-02-1928 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesCrafting Strong Brands in a Crowded Market with Real Estate Agent Georgia DonovanWant an inside look at a power hour with Ali? In this episode, Ali sits down with realtor Georgia Donovan to take an in-depth look at her brand and marketing. Time-stamps:Get to know Georgia (1:39)Transitions in brokerage (3:13)Rebranding Brand & Market (4:32)The most common mistakes that realtors make (10:26)Defining your ideal client (16:37)Creating a logo without a strategy (18:42)Georgia’s neighborhood marketing strategy (20:43)Power Hour (30:41)Summarizing your brand in one sentence (31:37)Incorporating your new business name into you...
2025-02-1258 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesLet's Play The Newlywed Game with Your Brand!What if your brand was your romantic partner? In this episode, Ali hosts The Newlywed Game and is diving in to see how connected you are with your brand. Let’s see how well you really know the heart of your business!Time-stamps:The newlywed game (1:12)Getting back to the basics (2:13)Brand values and identity (5:14)Examining your client experience (8:42)The future goals of your brand (11:11)Mentioned in This Episode:Fall Back In Love With Your Brand Challenge: brandandmarket.myflodesk.com/ba...
2025-02-0515 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesBuilding a Standout Personal Brand with Izzy WaiteAre you ready to embrace your personal brand? In this episode, Ali chats with brand and website designer Izzy Waite about using design to boost your brand. Time-stamps: Get to know Izzy (0:52)Embracing personal branding (2:09)Defining personal branding (3:56)Creating a brand story (5:06)Defining your unique value proposition (8:24)Designing for your ideal client (12:02)Flodesk (15:11)Using your personal name for your business (17:21)Choosing your colors (18:36)Hand-drawn, custom graphics (20:49)Common branding mistakes in the real estate world (24:33)...
2025-01-2932 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesCrafting a Powerful Client Experience for Your BrandAre you overlooking the importance of the client experience? In this episode, Ali dives into how it can change the game in your brand’s success. Time-stamps: The stages of the client experience (2:13)The impact of your client experience on your brand (7:36)The Brand Strategy Framework (12:44)How to improve your client experience (14:03)Mentioned in This Episode:Power Hour Call: https://brandandmarket.17hats.com/p#/scheduling/xxdbpbkwxhtvxnhfbwgpnbgkzbzhwxrrBrand Strategy Framework: https://brandandmarket.thrivecart.com/brand-strategy-framework-course/Website: brandandmarket.coInstagram: instagram.com/b...
2025-01-2224 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesThe Anti-Trends Report to Making Marketing Easier for Your BusinessWhat marketing trends are you taking into 2025? In this episode, Ali shares her anti-trend thoughts and what strategies she is hoping to see stay in the past. Listen in for her insights on automation bots, AI marketing copy, plus tips for your messaging. Time-stamps: Automation bots (2:09)Being on every single platform (8:05)Keep the authenticity professional (10:38)AI marketing copy (13:03) The Brand Strategy Framework (15:26)False scarcity marketing(16:45)Using hooks for the sake of using hooks (19:05)Inconsistent messaging (21:12)Mentioned in This Episode:
2025-01-1527 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesIntroducing the Brand & Market PodcastIntroducing the new and improved Brand & Market Podcast! In this episode, I'm sharing the process of rebranding the Ali Rae Haney show into Brand & Market. Join me in this deep dive into the behind the scenes of rebranding, plus my biggest takeaways and lessons learned. Time-stamps:My history in business (3:49)Identifying my new ideal client (8:21)The process of rebranding (10:40)Brand & Market’s mission statement (14:15)My personal and brand values (14:59)50% off Flodesk (18:14)Understanding my new audience (18:55)Updating my online presence (20:19)The...
2025-01-0835 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesESC Conference 2025: Return to the BungalouKassie and Ali discuss the ESC Conference 2025, detailing its mix of education, networking, and unique experiences tailored for entrepreneurs in the “messy middle.” Attendees will benefit from masterclasses, roundtables, and an open Q&A panel session, all offering practical guidance on topics like marketing, systems, and finance.Alongside learning, social events include live music, themed gatherings, and a Louisville-themed field trip, fostering community and creativity.The event venue, The Bungalou in Louisville, supports the collaborative spirit with its quirky charm and communal atmosphere.Tickets cover all education, social and networking events, meals and drin...
2024-10-2843 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesReal Life Stories from an Airbnb SuperhostWe never intended on being Airbnb hosts. Never was part of the plan. In fact, if you had told me that 7 years ago - I wouldn't have believed you.But here we are, almost five years into being Airbnb Superhosts in THREE different states (North Carolina, Kentucky, and Virginia).On this episode, I share the story of how that came to be when it was so unexpected, how it's increased our Airbnb bookings, and share some outlandish guest stories that include ghosts and rogue bridesmaids.If you'd like to check out the Airbnb...
2024-08-1539 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesESC Impact Weekly: Subscription Newsletter for Scaling Female Entrepreneurs**Update: Kassie and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it all out. While we do still plan on hosting one in the future, we will not be hosting any during this launch. Thank you for understanding!**Teaming up under ESC Events, Kassie and Ali are excited to discuss the new offer they developed after their recent ESC Conference, which exceeded their expectations by fostering numerous business connections. In addition to the ESC Retreat, they want to continue supporting their community...
2024-08-0717 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesLeveraging AI for Small Business Success: ChatGPT, Gemini, and MoreIn this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO.Main Points:ChatGPT: Easy-to-use AI for brainstorming, target audience research, content creation, and more. Remember, the quality of output depends on the clarity of your input.Gemini: Google's AI tool offering clear outputs even with minimal input, ideal for further exploration.Perplexity: AI for real-time data and citations...
2024-07-3124 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesBrand Analysis for Created Colorful - Service Providers, This One is for You!Created Colorful is a small business that has changed Ali's life. Lindsey, the founder, has inspired Ali not only with the virtual color analysis she received that made Ali feel like herself again after battling postpartum depression, but also because of her incredible business model and business development acumen.After discussing her experience of her virtual color analysis, Ali dives into all the ways that Lindsey has made a one-time customer into repeat revenue.Listen to learn more about Ali's take on Lindsey's strategies and learn how you can apply them to your small business...
2024-07-2425 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesHow to Build Your Personal Brand and Become a Thought LeaderDo you dream of establishing yourself as a thought leader in your industry? This episode explores what it means to be a thought leader, the pros and cons of pursuing this path, and how personal branding is essential for success.Key Takeaways:Thought Leader vs. Influencer: Thought leaders are industry experts who provide unique insights and influence trends. Influencers may have a larger reach but less authority.Becoming a Thought Leader: Consider the time commitment, consistency required, and potential for criticism before taking the leap.The Power of Personal Branding: Develop your core values, niche, and...
2024-07-1732 min
The Brand & Market Podcast - Turning Airbnb Listings into LegaciesBrand Strategy through the Eyes of a 5-Year-OldAli brings on a very special guest to today's podcast - her daughter, Huxley!They talk about:What mommy does for workA few of Huxley's favorite things (including making her brothers laugh!)Huxley's dream job when she grows upSome of their earliest memoriesAli's favorite part of this episode was learning something new about her daughter! Tune in for a really sweet moment where Huxley invites her mom to help her with her dream.---Ali Rae Haney Brand Development & Digital Marketing Websitehttps://aliraehaney.com/contact
2024-07-1022 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesThinking About Hiring? Insights from Dan Martell's "Buy Back Your Time"In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” by Dan Martell is the focus of this episode, so we will be discussing some of the tactics he writes about in his book. Key Strategies:The DRIP Matrix: Delegation, Replacement, Investment, ProductionTime & Energy Audit: Track your time and identify tasks that make money and bring joy.Buyback Rate: Calculate when to hire based on your productivity and profitability.Hiring Tips: Start with an assistant for inbox and c...
2024-07-0326 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesCreative Content Creation: Social Media Strategies for Content DroughtsIn this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods.Key Takeaways:Behind-the-Scenes Content: Share the process behind your business activities. Document everything from setup to execution.Repurpose Old Content: Revisit and refresh high-performing posts. Most of your audience hasn't seen them yet.User-Generated Content: Utilize testimonials, reviews...
2024-06-1236 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesKassie Layne: LIVE Brand Analysis of OBM and Photography BusinessJoin Ali for a LIVE brand analysis. This is a glimpse into behind the scenes what a Brand Analysis call is like. Starting with a questionnaire that includes brand basics, as well as the business owner's goals, Ali then dives deep into the online presence of the business owner to take a look at the brand and business through the eyes of a potential client.After the analysis is complete, Ali presents her findings on a call with the business owner. Ali and Kassie discussed the following:Brand valuesKassie's current and future offer suitesIdeal...
2024-06-061h 26The Brand & Market Podcast - Turning Airbnb Listings into LegaciesESC Conference Recap: Night 3The final day of the first ever ESC Conference kicked off with the Hot Seats! Four attendees had the chance to pitch their newest service offering to get feedback or present a problem they were having in their business to get advice. It was incredible and we had attendees from all stages in business (from selling their business to growing from a solopreneur to a team!).We then had a break before the Experience Gallery...no one had any idea what to expect, but it was AMAZING and complete with the opportunity to do a podcast guest...
2024-05-311h 24The Brand & Market Podcast - Turning Airbnb Listings into LegaciesUGC and Influencer Marketing with Chelsea GilsonJoin Ali Rae Haney and her friend Kassie as they sit down with Chelsea Gilson, a Kentucky-based influencer, at the ESC Conference. In this dynamic live interview, Chelsea shares insights from her marketing background, illuminating the distinction between user-generated content (UGC) and influencer marketing. Discover actionable strategies to integrate influencer marketing into your business offerings.Key Points:Chelsea's Marketing Journey: Chelsea provides a glimpse into her marketing background and how she ventured into the realm of influencer marketing.Understanding UGC vs. Influencer Marketing: Delve into the nuances between user-generated content and influencer marketing, and how each...
2024-05-2431 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesESC Conference Recap: Night 2A real-time glimpse into the first ever ESC Conference. After the first full day of education, we reflect on the wins and the struggles (WE ARE NOT CATERERS) that we experienced throughout the day.The day's itinerary:Morning YogaIn-Room BreakfastKeynote Speaker - ChevalMasterclass - Duo Collective; Topic: AILunchPanel - Mai-Kee Tsang, Melissa Jones, Jenny Parulski, Kassie O'Driscoll, Ali HaneyHeadshots & Free TimeDinnerSpeed NetworkingSummer Camp Social----
2024-05-141h 02
The Inquisitive Mamba PodcastE106: David Fectau Pro Boxer Shares His Boxing Journey, (Top 5 Rappers), Jake Paul vs. Mike Tyson, Devin Haney vs. Ryan Garcia, David Loves The SwiftiesSummary
In this episode of the Inquisitive Mamba Podcast, host Joey Munroe interviews professional boxer David Fectau. They discuss David's boxing journey, the highs and lows of being a boxer, his content creation on Instagram, his move from Michigan to Florida, weight cutting, training with Floyd Mayweather, and his thoughts on boxing legends like Floyd Mayweather, Muhammad Ali, and Canelo Alvarez.
They also touch on the recent fight between Ryan Garcia and Devin Haney, and the upcoming fight between Jake Paul and Mike Tyson. In this conversation, Joey Munroe and David Fectau discuss the upcoming...
2024-04-2844 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesESC Conference Recap: Night 1The mission of the ESC Conference is to provide impactful education that fuels the entrepreneurial drive and events that reinvigorate the entrepreneurial spirit.Well I say...mission accomplished!At the urge of one of the ESC attendees (shout out Haylee Gaffin of Gaffin Creative, a podcast production agency), Kassie, Claire, and I recapped the ins and outs of each night at the conclusion of the night.This is the NIGHT 1 recap. Day 1 consisted of check-in and the welcome party.Some highlights were: the check-in reactions to the venue, the deep conversations...
2024-04-2559 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesFrom Greek Yogurt to Global Impact: Decoding Chobani's Brand StrategyIn this episode of The Ali Rae Haney Show, Ali reflects on her past social media series, "Branding 5 at 5," where she dissected big brands into digestible pieces applicable to small businesses. Using Chobani as a case study, Ali delves into how the yogurt company disrupted the market by targeting both men and women, investing in unique packaging design, and emphasizing accessibility and community impact in its mission. Drawing lessons from Chobani's success, Ali encourages small business owners to approach their markets innovatively, invest in standout packaging, and define core brand values for long-term consistency. Tune in for actionable insights...
2024-04-1018 min
Big Fight Weekend Boxing PodcastRichardson Hitchins And Diego Pacheco Tested, Devin Haney With Dan And More | Fight Freaks Unite RecapOff a weekend that has seen a couple of tough fights for the featured buys on the Matchroom Boxing card in Las Vegas, we're ready to recap those bouts. Plus, we hear from WBC 140 lb. champ Devin Haney prior to his PPV with Ryan Garcia, we go over some news and even, some nostalgia on Marco Antonio Barerra and the great Muhammad Ali, as part of the "Fight Freaks Unite Recap Podcast!"Host T.J. Rives is back with insider Dan Rafael of his "Fight Freaks Unite Substack" and BigFightWeekend.com return to go over everything....
2024-04-081h 03Big Fight Weekend Boxing PodcastRichardson Hitchins And Diego Pacheco Tested, Devin Haney With Dan And More | Fight Freaks Unite RecapOff a weekend that has seen a couple of tough fights for the featured buys on the Matchroom Boxing card in Las Vegas, we're ready to recap those bouts. Plus, we hear from WBC 140 lb. champ Devin Haney prior to his PPV with Ryan Garcia, we go over some news and even, some nostalgia on Marco Antonio Barerra and the great Muhammad Ali, as part of the "Fight Freaks Unite Recap Podcast!"Host T.J. Rives is back with insider Dan Rafael of his "Fight Freaks Unite Substack" and BigFightWeekend.com return to go over everything....
2024-04-081h 03
Warrior Forward: The PodcastFailures, Fear, and. Fortitude: With Former Teacher Turned Photographer and Business Owner Ali Rae HaneyIn this eye opening podcast interview, Ali Rae Haney shares with us her personal (and at times wild) story of shifting from "doing the right thing" to doing what filled her heart and how that evolved into the Botique Band Agency she runs currently. In the between leaving the classroom and running a business she has birthed 3 children, undergone some personal and professional losses and truly embraced the mindset of learning from her mis-steps. She shares her biggest "failure" to date which she calls an experiement (which I love) and ties it all into her latest collab f...
2024-04-031h 00The Brand & Market Podcast - Turning Airbnb Listings into LegaciesFrom 0 to Trust: How to Implement the 7-11-4 Rule in Your Brand EcosystemIn the Season 2 premiere of The Ali Rae Haney Show, Ali delves into the 7-11-4 rule from Daniel Priestley's book, Oversubscribed, exploring how it shapes consumer trust in today's digital marketing landscape. Ali breaks down each component, emphasizing the importance of establishing a strategic brand ecosystem across various platforms to meet consumers where they are. Through insightful strategies and actionable tips, Ali guides listeners on how to leverage long-form content, social media, and email marketing to achieve the 7 hours, 11 touch points, and 4 locations necessary for building trust and credibility with potential clients. Join Ali as she uncovers the...
2024-04-0322 min
Ginger Biz143. Scaling Success: A Guide to Overcoming Growth Stage Challenges for Entrepreneurs with Ali Haney and Kassie O'DriscollSend us a textIn this episode we are going to talk with Ali and Kassie about the ‘messy middle’, as they call it. What do you do when you are between the easy to find advice for entrepreneurs just starting out, and the catchy headlines like ‘how to become a 7-figure entrepreneur’. We chat about finding balance, or what a healthy version of that looks like, the complexities of scaling a business, and the comradery we need to support each other. From managing expansion to overcoming hurdles in the growth of trying new things, w...
2024-03-2852 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesEmerging Confident: A Plastic Surgery Journey Through "Oversubscribed" PrinciplesIn the final episode of Season 1 of the Ali Rae Haney Show, Ali shares her personal journey of undergoing major cosmetic surgery while drawing parallels to branding principles outlined in Daniel Priestly's book "Oversubscribed: How to Get People Lining Up To Do Business with You." Despite facing challenges and requiring conditions from her surgeon, Dr. Lynch, Ali highlights how his practice exemplifies the principles of making the market first, setting unique rules, and being positively remarkable. Dr. Lynch's focus on building relationships, upholding personal branding traits of confidence, directness, and warmth, and even offering a complimentary Botox treatment, all...
2024-02-2126 min
Live Full Work Fun PodcastEscape the Ordinary: A New Approach to Business Conferences with Ali Haney & Kassie O'DriscollAli Haney and Kassie O'Driscoll made a guest appearance on the Live Full Work Fun podcast to discuss their upcoming ESC Conference, a unique event designed to aid entrepreneurs in their business growth journey. The conference, held in Louisville, Kentucky from April 15th to 18th, 2024, is meant to offer a more intimate, inclusive, and practical approach to business development. Highlights Ali and Kassie share their experiences and the motivation behind organizing the ESC Conference. They discuss the benefits of attending a smaller, more intimate conference and how it can lead to quality networking and deeper connections...
2024-02-1435 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesPlanning Your Branding Session: Simplifying the Process for EntrepreneursIn this episode of The Ali Rae Haney Show, Ali dives into the world of branding photography, offering insights and tips to simplify the process for entrepreneurs. Brand photography, she explains, is more than just headshots; it's a visual representation of your brand's values, mission, and client experience. With the goal of easing the intimidation factor of hiring a branding photographer, Ali breaks down the process step by step.Ali emphasizes the importance of setting clear goals for the session, as these images will be utilized across various marketing channels. She advises listeners to communicate their specific...
2024-02-1427 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesEmbracing Evolution: Pivoting Service Offerings Without Fear of FailureThe resounding line in this episode is: A pivot is not a failure!This episode explores how to navigate a pivot in service offering both from two different scenarios:Where the circumstances are within your control (like your business isn't serving your current life's season).Where the circumstances are NOT within your control (like you were dealt a hard hand and now have to figure out a new way to generate revenue).Both of these I have navigated myself...neither is easy! But there are ways to adapt and overcome and those are explored...
2024-02-0721 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesFrom Strategy to Execution: Navigating Social Media Consistency for EntrepreneursIn this episode, we delve deep into the realm of social media consistency and its pivotal role in brand growth and audience engagement. Beginning with a comprehensive definition of social media platforms, ranging from Instagram to YouTube, we debunk the myth of social media as the sole marketing avenue and emphasize the importance of diversification. Exploring the common advice of excelling on one platform, we stress the significance of selecting platforms aligning with your target audience's demographics and preferences.Drawing from real-world examples, such as an HVAC company's strategic use of LinkedIn targeting C-suite clients, we navigate...
2024-01-3125 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesFrom Melodies to Market: A Luxury Brand Transformation for a SoCal HarpistSeika Harp Case Study Show NotesThe Brand Development Program is a service offering by Ali Rae Haney. At the onboarding of a new client, she gets to know their business, the brand they have established thus far, as well as their goals for the business and brand.From there, she conducts a thorough brand analysis that results in improvements that can be made in order to target that business’s ideal client in a more consistent manner, ensuring that all client touch points are cohesive, both online and in person. This episode con...
2024-01-241h 05The Brand & Market Podcast - Turning Airbnb Listings into LegaciesThe Best Laid Brand: Lessons from a Wedding Venue VentureThis is a story based off of real life events.In 2021, my family and I moved to Kentucky after my husband got out of the military. His dream was always to move to Kentucky. My dream was to start a wedding venue, so we found a way to make both of those come to life after his active duty time.This episode focuses on the journey that we have been on during our time here in Kentucky bringing both of those dreams to life. Going from a very well thought out brand and a 10-year...
2024-01-2450 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesTaylor Swift: Building a Billion-Dollar Brand CommunityWelcome to another episode of the Ali Rae Haney Show! Today, we're diving into the powerhouse that is Taylor Swift's personal brand. Taylor recently achieved billionaire status, and her Eras tour alone has stimulated the economy by a staggering $5.7 billion.Let's explore what makes Taylor's brand so enchanting and how her strategic moves can be applied to small businesses:1. Community and Connection:Taylor has built a strong sense of community among her fans (Swifties) across different generations. By mirroring her personal journey in her music, she creates a relatable soundtrack for fans' lives...
2024-01-2426 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesTapping into the Intangibles: The Heartbeat of BrandingWelcome to the Ali Rae Haney Show! I'm Ali Rae, your host, and I'm thrilled to dive into the world of branding. As an English teacher turned brand developer and business owner, my journey has been a rollercoaster of lessons, pivots, and finding my true passion.The Branding Journey:From a photography business with zero background to brand development and photography, my love for small business owners keeps me fueled. My goal is to be your business best friend, delivering hard truths while cheering you on through the challenges of entrepreneurship.Podcast Structure:
2024-01-2426 min
High Vibe Table Talks: Empowering SolopreneursThe Power of the Pivot with Ali Haney + Kassie O'DriscollEp. 29 Ali Haney & Kassie O'Driscoll are a dynamic duo with a wealth of experience in entrepreneurship and creative leadership. The conversation highlights the importance of embracing change and pivoting in business. Their personal experiences and insights shed light on the challenges and triumphs that come with adapting to new opportunities. By decoupling ego from decision-making, collaborating with complementary strengths, and prioritizing client experience, entrepreneurs can navigate the middle phase of their business journey with confidence and success.Key Takeaways:
Pivots are not failures but experiments that can lead to new opportunities.
It's important to decouple ego...
2023-12-2737 min
3News Daily with Stephanie HaneyWarrensville Heights City Schools Closed Due To Bomb Threat As Precaution As Officials InvestigateWednesday, December 20, 2023: Warrensville Heights City Schools are closed today due to a bomb threat as officials investigate. Plus, Warrensville Heights resident Ali Akram has been sentenced for driving drunk while striking a firefighter who was on a motorcycle and paralyzing him. We also share what we know about the suspects charged with multiple carjackings in Cleveland, including that carjacking of an Ohio State University football coach who was in town on a recruiting trip. We also introduce you to an incredible international model with Down Syndrome, fill you in on what Sen. Sherrod Browns says Norfolk Southern should do about...
2023-12-2009 minThe Brand & Market Podcast - Turning Airbnb Listings into LegaciesWelcome to the Ali Rae Haney Show: A Branding Podcast for EntrepreneursWelcome to The Ali Rae Haney Show! Each week, we will be blending the professional with the personal, seamlessly weaving brand education with real stories, because I believe that behind every successful brand is a story waiting to be told.I've poured my heart into understanding the strategic intricacies of branding, and I'm here to share that knowledge with you. From the emotional connections that turn customers into advocates to the consistency that builds trust, each episode is a deep dive into the essentials of crafting a brand that stands the test of time.Grab...
2023-12-2003 min
The Heart Led Entrepreneur24. [Live coaching] Your past does not define your future and stepping into your new identityOn this week's podcast, listen as I coach Ali Rae Haney on owning her identity as a Brand Strategist For Small Businesses. 1. We talk through letting go of her shame when she felt like she had "failed" in growing a wedding photography businesses2. What's up with mom guilt and wanting to spend time with your kids? 3. How do you omve through the discomfort of hitting a growth edge?Honestly, what came on the other side of our coaching call was so beautiful.Follow the incredible brand strategist, Ali Haney here...
2023-08-1633 min
Virtual Assistant Mama - Become a Virtual Assistant, Start a Side Hustle, and Work from Home with Your Kids206 // Teacher Turned Photographer with Ali HaneyOn today’s episode of the Ditch the Classroom podcast, I interviewed Ali Haney, former teacher turned wedding and branding photographer as well as photography business coach. Throughout the episode, Ali shared about the things that she had to overcome in her journey of quitting teaching, what helped her pursue her dreams of starting her own business, and so much more. Connect with Ali @aliraehaney and @photographyframework on Instagram, and on her website https://photographyframework.com Sign up for the free Virtual Assistant Workshop - https://ariannavernier.com/free-workshop Join...
2023-06-0636 min
Remotely One - A remote work podcastRemote Works! Defining Expectations - Ali Greene - ep. 015Send us a textIn today's episode, Rick and Kaleem have a chat with Ali Greene, Co-Author and Co-Founder of Remote Works, a business consulting service that assists managers and teams in embracing remote work frameworks, thereby helping them become more efficient, effective, and engaged.Ali is a digital nomad, and is highly knowledgeable in the areas of remote work and remote leadership. Speaking to us from the south of Spain, she is a wealth of information, having lived and worked remotely all over the world. We certainly learned a lot from her, and we a...
2022-05-0446 min
Remotely One - A remote work podcastFully Remote By Design: Ali Pruitt - ep. #005Send us a textIn this episode, the fellas had the distinct pleasure of chatting with Ali Pruitt, founder of Fully Remote With Ali. Ali is an absolute pro, and though she knows how to get it done, she's no stranger to common struggles such as burnout, the constant desire to unplug, and fear of the unknown. Through learning, networking, and vigilant perseverance, Ali discovered how to become a better remote worker. Today, she is a leader in the industry, coaching remote workers to be more intentional with their time so they can take advantage of the f...
2021-12-1535 min
The PorterWay PodcastThe Lightweight Division Is ON FIRE With Tank, Haney, Loma, & Kambosos Leading the WayThis week on The Porter Way Podcast, Shawn Porter and crew are joined by Gilbert Medina of Styles Make Fights to discuss the fight attire they recently created for Nico Ali Walsh, grandson of Muhammad Ali.
Plus, the team discusses the intrigue of lightweight division currently and recaps all the DAZN and PBC fights from the weekend, including Devin Haney vs JoJo Diaz and Gervonta Davis vs Isaac Cruz.
Finally, Shawn ends the show with a discussion about the news regarding Teofimo Lopez's medical condition reported after his loss to George Kambosos.
Episode Links:
Styles Make Fights: https://www.stylesmakefights...
2021-12-071h 16