Shows
The Inner Game of ChangeE81 - The Personalisation Advantage in the Age of AI - Podcast with Mark AbrahamWelcome to the podcast that explores the evolving landscape of change management, leadership, and transformation.In today’s episode, I’m thrilled to be joined by Mark Abraham, Managing Director at Boston Consulting Group (BCG) and author of the bestselling HBR book, Personalized: Customer Strategy in the Age of AI. With over 20 years of experience, Mark has worked closely with global CEOs, CMOs, and CXOs, helping them tackle complex business challenges and deliver breakthrough 1:1 customer experiences. At BCG, he founded and leads the company’s Global Personalization business. Mark brings...2025-02-2647 min