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The Brand & Market PodcastIntroducing the Brand & Market PodcastIntroducing the new and improved Brand & Market Podcast! In this episode, I'm sharing the process of rebranding the Ali Rae Haney show into Brand & Market. Join me in this deep dive into the behind the scenes of rebranding, plus my biggest takeaways and lessons learned. Time-stamps:My history in business (3:49)Identifying my new ideal client (8:21)The process of rebranding (10:40)Brand & Market’s mission statement (14:15)My personal and brand values (14:59)50% off Flodesk (18:14)Understanding my new audience (18:55)Updating my online presence (20:19)The...2025-01-0835 minThe Brand & Market PodcastReal Life Stories from an Airbnb SuperhostWe never intended on being Airbnb hosts. Never was part of the plan. In fact, if you had told me that 7 years ago - I wouldn't have believed you.But here we are, almost five years into being Airbnb Superhosts in THREE different states (North Carolina, Kentucky, and Virginia).On this episode, I share the story of how that came to be when it was so unexpected. I also share some outlandish guest stories that include ghosts and rogue bridesmaids.If you'd like to check out the Airbnb listings, you can find the...2024-08-1539 minThe Brand & Market PodcastLeveraging AI for Small Business Success: ChatGPT, Gemini, and MoreIn this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO.Main Points:ChatGPT: Easy-to-use AI for brainstorming, target audience research, content creation, and more. Remember, the quality of output depends on the clarity of your input.Gemini: Google's AI tool offering clear outputs even with minimal input, ideal for further exploration.Perplexity: AI for real-time data and citations...2024-07-3124 minThe Brand & Market PodcastHow to Build Your Personal Brand and Become a Thought LeaderDo you dream of establishing yourself as a thought leader in your industry? This episode explores what it means to be a thought leader, the pros and cons of pursuing this path, and how personal branding is essential for success.Key Takeaways:Thought Leader vs. Influencer: Thought leaders are industry experts who provide unique insights and influence trends. Influencers may have a larger reach but less authority.Becoming a Thought Leader: Consider the time commitment, consistency required, and potential for criticism before taking the leap.The Power of Personal Branding: Develop your core values, niche, and...2024-07-1732 min
The Brand & Market PodcastBrand Strategy through the Eyes of a 5-Year-OldAli brings on a very special guest to today's podcast - her daughter, Huxley!They talk about:What mommy does for workA few of Huxley's favorite things (including making her brothers laugh!)Huxley's dream job when she grows upSome of their earliest memoriesAli's favorite part of this episode was learning something new about her daughter! Tune in for a really sweet moment where Huxley invites her mom to help her with her dream.---Ali Rae Haney Brand Development & Digital Marketing Websitehttps://aliraehaney.com/contact2024-07-1022 minThe Brand & Market PodcastCreative Content Creation: Social Media Strategies for Content DroughtsIn this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods.Key Takeaways:Behind-the-Scenes Content: Share the process behind your business activities. Document everything from setup to execution.Repurpose Old Content: Revisit and refresh high-performing posts. Most of your audience hasn't seen them yet.User-Generated Content: Utilize testimonials, reviews...2024-06-1236 minThe Brand & Market PodcastKassie Layne: LIVE Brand Analysis of OBM and Photography BusinessJoin Ali for a LIVE brand analysis. This is a glimpse into behind the scenes what a Brand Analysis call is like. Starting with a questionnaire that includes brand basics, as well as the business owner's goals, Ali then dives deep into the online presence of the business owner to take a look at the brand and business through the eyes of a potential client.After the analysis is complete, Ali presents her findings on a call with the business owner. Ali and Kassie discussed the following:Brand valuesKassie's current and future offer suitesIdeal...2024-06-061h 26The Brand & Market PodcastUGC and Influencer Marketing with Chelsea GilsonJoin Ali Rae Haney and her friend Kassie as they sit down with Chelsea Gilson, a Kentucky-based influencer, at the ESC Conference. In this dynamic live interview, Chelsea shares insights from her marketing background, illuminating the distinction between user-generated content (UGC) and influencer marketing. Discover actionable strategies to integrate influencer marketing into your business offerings.Key Points:Chelsea's Marketing Journey: Chelsea provides a glimpse into her marketing background and how she ventured into the realm of influencer marketing.Understanding UGC vs. Influencer Marketing: Delve into the nuances between user-generated content and influencer marketing, and how each...2024-05-2431 minThe Brand & Market PodcastFrom Greek Yogurt to Global Impact: Decoding Chobani's Brand StrategyIn this episode of The Ali Rae Haney Show, Ali reflects on her past social media series, "Branding 5 at 5," where she dissected big brands into digestible pieces applicable to small businesses. Using Chobani as a case study, Ali delves into how the yogurt company disrupted the market by targeting both men and women, investing in unique packaging design, and emphasizing accessibility and community impact in its mission. Drawing lessons from Chobani's success, Ali encourages small business owners to approach their markets innovatively, invest in standout packaging, and define core brand values for long-term consistency. Tune in for actionable insights...2024-04-1018 min
Warrior Forward: The PodcastFailures, Fear, and. Fortitude: With Former Teacher Turned Photographer and Business Owner Ali Rae HaneyIn this eye opening podcast interview, Ali Rae Haney shares with us her personal (and at times wild) story of shifting from “doing the right thing” to doing what filled her heart and how that evolved into the Botique Band Agency she runs currently. In the between leaving the classroom and running a business she has birthed 3 children, undergone some personal and professional losses and truly embraced the mindset of learning from her mis-steps. She shares her biggest “failure” to date which she calls an experiement (which I love) and ties it all into her latest collab for creat...2024-04-031h 00The Brand & Market PodcastFrom 0 to Trust: How to Implement the 7-11-4 Rule in Your Brand EcosystemIn the Season 2 premiere of The Ali Rae Haney Show, Ali delves into the 7-11-4 rule from Daniel Priestley's book, Oversubscribed, exploring how it shapes consumer trust in today's digital marketing landscape. Ali breaks down each component, emphasizing the importance of establishing a strategic brand ecosystem across various platforms to meet consumers where they are. Through insightful strategies and actionable tips, Ali guides listeners on how to leverage long-form content, social media, and email marketing to achieve the 7 hours, 11 touch points, and 4 locations necessary for building trust and credibility with potential clients. Join Ali as she uncovers the...2024-04-0322 minThe Brand & Market PodcastEmerging Confident: A Plastic Surgery Journey Through "Oversubscribed" PrinciplesIn the final episode of Season 1 of the Ali Rae Haney Show, Ali shares her personal journey of undergoing major cosmetic surgery while drawing parallels to branding principles outlined in Daniel Priestly's book "Oversubscribed: How to Get People Lining Up To Do Business with You." Despite facing challenges and requiring conditions from her surgeon, Dr. Lynch, Ali highlights how his practice exemplifies the principles of making the market first, setting unique rules, and being positively remarkable. Dr. Lynch's focus on building relationships, upholding personal branding traits of confidence, directness, and warmth, and even offering a complimentary Botox treatment, all...2024-02-2126 minThe Brand & Market PodcastPlanning Your Branding Session: Simplifying the Process for EntrepreneursIn this episode of The Ali Rae Haney Show, Ali dives into the world of branding photography, offering insights and tips to simplify the process for entrepreneurs. Brand photography, she explains, is more than just headshots; it's a visual representation of your brand's values, mission, and client experience. With the goal of easing the intimidation factor of hiring a branding photographer, Ali breaks down the process step by step.Ali emphasizes the importance of setting clear goals for the session, as these images will be utilized across various marketing channels. She advises listeners to communicate their specific...2024-02-1427 minThe Brand & Market PodcastEmbracing Evolution: Pivoting Service Offerings Without Fear of FailureThe resounding line in this episode is: A pivot is not a failure!This episode explores how to navigate a pivot in service offering both from two different scenarios:Where the circumstances are within your control (like your business isn't serving your current life's season).Where the circumstances are NOT within your control (like you were dealt a hard hand and now have to figure out a new way to generate revenue).Both of these I have navigated myself...neither is easy! But there are ways to adapt and overcome and those are explored...2024-02-0721 minThe Brand & Market PodcastFrom Strategy to Execution: Navigating Social Media Consistency for EntrepreneursIn this episode, we delve deep into the realm of social media consistency and its pivotal role in brand growth and audience engagement. Beginning with a comprehensive definition of social media platforms, ranging from Instagram to YouTube, we debunk the myth of social media as the sole marketing avenue and emphasize the importance of diversification. Exploring the common advice of excelling on one platform, we stress the significance of selecting platforms aligning with your target audience's demographics and preferences.Drawing from real-world examples, such as an HVAC company's strategic use of LinkedIn targeting C-suite clients, we navigate...2024-01-3125 minThe Brand & Market PodcastFrom Melodies to Market: A Luxury Brand Transformation for a SoCal HarpistSeika Harp Case Study Show NotesThe Brand Development Program is a service offering by Ali Rae Haney. At the onboarding of a new client, she gets to know their business, the brand they have established thus far, as well as their goals for the business and brand.From there, she conducts a thorough brand analysis that results in improvements that can be made in order to target that business’s ideal client in a more consistent manner, ensuring that all client touch points are cohesive, both online and in person. This episode con...2024-01-241h 05The Brand & Market PodcastThe Best Laid Brand: Lessons from a Wedding Venue VentureThis is a story based off of real life events.In 2021, my family and I moved to Kentucky after my husband got out of the military. His dream was always to move to Kentucky. My dream was to start a wedding venue, so we found a way to make both of those come to life after his active duty time.This episode focuses on the journey that we have been on during our time here in Kentucky bringing both of those dreams to life. Going from a very well thought out brand and a 10-year...2024-01-2450 minThe Brand & Market PodcastTaylor Swift: Building a Billion-Dollar Brand CommunityWelcome to another episode of the Ali Rae Haney Show! Today, we're diving into the powerhouse that is Taylor Swift's personal brand. Taylor recently achieved billionaire status, and her Eras tour alone has stimulated the economy by a staggering $5.7 billion.Let's explore what makes Taylor's brand so enchanting and how her strategic moves can be applied to small businesses:1. Community and Connection:Taylor has built a strong sense of community among her fans (Swifties) across different generations. By mirroring her personal journey in her music, she creates a relatable soundtrack for fans' lives...2024-01-2426 minThe Brand & Market PodcastTapping into the Intangibles: The Heartbeat of BrandingWelcome to the Ali Rae Haney Show! I'm Ali Rae, your host, and I'm thrilled to dive into the world of branding. As an English teacher turned brand developer and business owner, my journey has been a rollercoaster of lessons, pivots, and finding my true passion.The Branding Journey:From a photography business with zero background to brand development and photography, my love for small business owners keeps me fueled. My goal is to be your business best friend, delivering hard truths while cheering you on through the challenges of entrepreneurship.Podcast Structure:2024-01-2426 minThe Brand & Market PodcastWelcome to the Ali Rae Haney Show: A Branding Podcast for EntrepreneursWelcome to The Ali Rae Haney Show! Each week, we will be blending the professional with the personal, seamlessly weaving brand education with real stories, because I believe that behind every successful brand is a story waiting to be told.I've poured my heart into understanding the strategic intricacies of branding, and I'm here to share that knowledge with you. From the emotional connections that turn customers into advocates to the consistency that builds trust, each episode is a deep dive into the essentials of crafting a brand that stands the test of time.Grab...2023-12-2003 min
The Heart Led Entrepreneur24. [Live coaching] Your past does not define your future and stepping into your new identityOn this week's podcast, listen as I coach Ali Rae Haney on owning her identity as a Brand Strategist For Small Businesses. 1. We talk through letting go of her shame when she felt like she had "failed" in growing a wedding photography businesses2. What's up with mom guilt and wanting to spend time with your kids? 3. How do you omve through the discomfort of hitting a growth edge?Honestly, what came on the other side of our coaching call was so beautiful.Follow the incredible brand strategist, Ali Haney here...2023-08-1632 min