Shows
Above The FoldEpisode 51 | E-Commerce Marketing Tactics with Ali Rose VanOverbekeThis week, we sat down with Ali Rose VanOverbeke to talk about what it really takes to build a brand that people actually care about—beyond just running ads and chasing conversions.We get into creative direction, brand loyalty, and why e-commerce is starting to feel like one big copy-paste formula. Ali’s seen it all—from designing for billion-dollar brands to launching her own sustainable eyewear company to leading growth at Kadeya, a company redefining beverage retail.She shares the hard lessons from running a mission-driven business, why good branding goes beyond aesthetics, and how da...2025-03-1358 min
2X eCommerce PodcastSE8 EP10: B-Corps: Redefining Capitalism w/ Ali Rose VanOverbekeOn today’s episode, Ali Rose, Co-Founder & CEO of Genusee, a sustainable and economic eyewear brand and eyeglass frame manufacturer. Ali Rose worked for a body-positive brand in New York City, designing clothes for women. It was a dream come true until she found out how the fashion industry is slowly killing our planet. Wanting to use fashion for good, she went to India and volunteered in an NGO helping domestically-abused women. Come Christmas 2015 and a water crisis in Michigan, she realized that making an impact doesn’t need the right place but the right way o...2023-04-0427 min
StartupNation RadioThese 2 Founders Share Their Inspirational Business Journeys on StartupNation RadioOn today's episode of StartupNation Radio, Jeff interviews two entrepreneurs with Michigan-based businesses: Ali Rose VanOverbeke of Genusee and Zach Berg of Mongers’ Provisions.First up is VanOverbeke, the founder of Genusee, an eyewear company that launched in 2018 out of Flint, Michigan, that creates its products from recycled, single-use plastic water bottles.During the interview, VanOverbeke discusses:How the idea for Genusee formedGenusee's overall goalsWhy Genusee shoots to hire low-income, previously incarcerated and other often overlooked individualsWhy she believes business can be a vehicle for social changeHow Genusee transformed from a side hustle to a...2021-05-2237 min
Dear White WomenBonus: How Eyewear Is Helping Flint: The Story of GenuseeWhat sort of impact can one person (or two people) have on an existing health crisis that’s largely been ignored for years - and that crisis is happening in the United States, to its citizens? If you’re Ali Rose VanOverbeke or Brytanie Killebrew, the answer is: you create a product that builds a circular economy - it’s a needed product that employs returning citizens to make it, and resources for the community of Flint, Michigan to get better access to fundamental resources - like WATER - that they should be receiving anyway as a basic...2020-08-2453 min
FashioncastAli Rose VanOverbeke, Genusee: Forging the Future of Fashion in FlintFrom Flint, Michigan, under a continued COVID-19 quarantine, Ali Rose VanOverbeke, Founder and CEO at Genusee, the first circular economy eyewear brand, joins Fashioncast via Zoom to share her inspirational and motivational story of struggle, renewal, and awakening in her quest to build a company that matters. There’s no denying Ali VanOverbeke is on a mission. The Parsons School of Design graduate began planning her fashion career in the second grade and set her sights on Parsons in the fourth grade! Innovative, intelligent, visionary, and driven, the articulate VanOverbeke leaves the audience spellbound after detailing her tim...2020-05-0139 min